03/01/2017 CLEARWATER DOWNTOWN DEVELOPMENT BOARD MEETING
March 1, 2017–5:30 PM – City Hall – Council Chambers
Members Present: Paris Morfopoulos Chairman
Dennis Bosi Vice-Chairman
Thomas Wright Member (Arrived at 5:32 p.m.)
Tony Starova Member
Stu Sjouwerman Member
Chelsea Allison Treasurer
Also Present: Bill Jonson Ex-officio/Councilmember
Doreen Caudell Ex-officio/Councilmember (Arrived at 5:36 p.m.)
Anne Fogarty France Board Administrator
Seth Taylor CRA Director
Absent: Zachary Thorn Member
1. Chairman Morfopoulos called the meeting to order at 5:30 p.m. asking the board and Ex-officio
members to introduce themselves.
2. Citizens Comments--Items not on the agenda—No comments.
3. Post Event Report—Super Boat National Championship—Frank Chivas gave the Board a report
on the event. He advised that the event was successful and that they are looking for input from the
Board as to ways to get people downtown on Friday and Saturday nights. The Black Honkeys
concert at the Capitol Theatre was well-attended, but it did not bring people into the streets. The
Friday night event needs to be marketed separately from the races. The Black Honkeys have
been hired for next year's event which will be held the weekend of September 29, 2017.
Discussion ensued regarding ways to improve the event. Seth Taylor, CRA Director, suggested
that he meet with Mr. Chivas to discuss different marketing ideas.
4. Approve the Minutes from the February 1, 2017, Meeting
Member Sjouwerman moved to approve the minutes from the February 1, 2017, meeting.
The motion was duly seconded and upon roll call, the vote was:
"Ayes": Member Morfopoulos, Member Bosi, Member Allison, Member Starova, and
Member Sjouwerman.
"Nays": None.
Motion carried.
5. Adopt January 2017 Financial Statement for Filing
Member Allison moved to adopt the January 2017 Financial Statement for filing. The
motion was duly seconded.
Several members asked question regarding this financial statement.
Upon roll call, the vote was:
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"Ayes": Member Morfopoulos, Member Bosi, Member Allison, Member Wright, Member
Starova, and Member Sjouwerman.
"Nays": None.
Motion carried.
6. Adopt Resolution 1-17—FY2016-17 Mid-year Budget Amendment—Member Allison read
Resolution 1-17 into the record. Florida statutes require that boards adopt their budget by
resolution. The DDB's budget needed to be amended to add the line item for the $6,000 for the
Tax Collector's commissions.
Member Wright moved to adopt Resolution 1-17 FY 2016-17 Mid-year Budget Amendment.
The motion was duly seconded and upon roll call, the vote was:
"Ayes": Member Morfopoulos, Member Bosi, Member Allison, Member Wright, Member
Starova, and Member Sjouwerman.
"Nays": None.
Motion carried.
7. Funding Request—Latino Anniversary Party—Ady Ramos addressed the board on the request for
funding assistance for the La Fondita de Leo second anniversary party. They were requesting
$10,000. The event is taking place on Blast Friday, May 26th. People come from all over Tampa
Bay to attend this event and many members of the Hispanic community do not know about the
various events held in downtown Clearwater. Holding this party is one way to get the Hispanic
community to visit downtown and learn about the area.
A lengthy discussion ensued concerning the pros and cons of granting large amounts of money.
This is the third downtown business to come before the board for funding assistance. The DDB
needs to support the downtown merchants, but this may not be the best way to do it. In the past
the DDB established funding levels for various events. The board is only a third of the way through
the year and has already spent a large portion of its unallocated funds. Questions arose as to why
the board has a budget deadline for funding requests when it seems to consider many other
requests that are received during the course of the year.
Members felt that this was a diverse event taking place on Blast Friday on Cleveland Street and
funding should be awarded. At the conclusion of the discussion, the DDB decided to fund this
event in a smaller amount than that requested.
Member Starova moved to approve funding for the Latino Anniversary Party in the amount
of$3,500 on first reading. The motion was duly seconded and upon roll call, the vote was:
"Ayes": Member Morfopoulos, Member Bosi, Member Allison, Member Wright, Member
Starova, and Member Sjouwerman.
"Nays": None.
Motion carried.
8. Discussion Regarding Funding Business Startups—Seth Taylor, Director, Community
Redevelopment Agency
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Seth Taylor, CRA Director, addressed the Board stating he felt the DDB needed to be more
focused on its mission and how that mission will be accomplished. He said the money granted to
the Pierce Street Market build-out prompted this discussion. The DDB granted the market
$20,000, but does not really have enough funding to grant these large requests.
The DDB needs to determine what key programs and services it wants to provide. He said the
DDB should focus on downtown marketing, downtown beautification and downtown events to
include arts and culture and parks programming. The CRA has a much larger budget and can
better assist with larger requests. The CRA's position has changed since the last meeting because
its policy framework has been refined over the past few weeks.
Chairman Morfopoulos stated that there will be an item on next month's agenda to further discuss
this issue.
Member Bosi suggested that Mr. Taylor meet with each DDB member individually before the next
meeting so they can see how the CRA plans to proceed.
9. 2017-18 DDB Funding Request Application—Chairman Morfopoulos
Chairman Morfopoulos advised the DDB members that they needed to review the Funding
Request Application for next year and provide any suggested changes to Anne Fogarty France by
March 17. This will be on the agenda for discussion at the next meeting. Member Wright asked if
the application process was on line or still on paper and was advised that it is on paper.
10. Chairman's Comments
Chairman Morfopoulos advised the Board of upcoming events. These events are listed on the web
site at ClevelandStreetDistrict.com
He also advised the DDB that the City Council has adopted the Imagine Clearwater report. The
next step is for City staff to come back to the Council with how to proceed with implementation of
the recommendations.
Mr. Morfopoulos advised the members that the next meeting will start with a walking tour of
downtown. It was suggested that the DDB take a Jolley Trolley ride around the whole downtown
district. Discussion ensued concerning the "sunshine law" implications. Members will have to stay
together as a group so any notes may be taken. Board members cannot discuss any items listed
on the agenda. Ms. Fogarty France will look into the cost of the trolley for a future tour.
The DDB will also have its mid-year review at the next meeting which will include a review of its
mission and goals.
11. Final Comments
Member Wright stated he likes that the board is getting more and more done. He said he feels
according to Robert's Rules of Order the board should make a motion before discussing an item
as the freefall discussion gets the board off track.
Member Bosi stated that at one time the board wished it had more funding requests than money to
give and we should be careful of what we wish for since it is now in that situation. He thinks there
should be a motion and then discussion as sometimes we do not have enough information to
make the motion which is why there is the ability to amend a motion.
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Member Starova stated the board is coming to a sense of what it wants to do and how we are
going to do it. He would like an item on the agenda to discuss promotional ideas. He stated that
the City needs to be more bike friendly, dog friendly and people friendly.
Member Sjouwerman suggested a novel idea would be to have an email list server. All the City
events could be promoted through the list. There is money budgeted for this.
Member Allison stated she has heard a lot tonight about having no tenants downtown. She said a
lot of progress has been over the last few years. She suggested part of the problem may be that
building owners don't have the things prospective tenants need in order to open businesses. We
want people to open businesses and stay in business and not close down within six months. She
agreed with Member Sjouwerman in regard to TAFFIE providing resources to businesses.
Ex-officio Member Jonson stated he had some great ideas 1) When you have a published agenda
item, you can discuss the item without a motion and then discuss it after a motion is made 2) he
wanted to commend Member Caudell and her leadership as she was instrumental at the meeting
where the Council adopted the Imagine Clearwater plan, 3) the 600 block of Cleveland Street has
been built up with businesses such as the Escape Room, Endless Treasures and Studio 617 but
the 500 block needs to be built up, 4) while at Blast Friday, he noticed that the 600 block seemed
dark and wondered if some of the lights that block needed to be replaced with LED lights by Duke
Energy, 5) he assisted Clear Sky with a Duke Energy problem along with Seth Taylor, 6) while in
Ft. Pierce he noted that the merchants had program with restaurants for a progressive dinner that
may be a way to get people into the various restaurants—they had 3 groups would go to one
restaurant for appetizers, one for the entree, and one for dessert and 7) the Chamber at Westfield
Countryside has information on downtown and he asked if the DDB participated. Ms. Fogarty
France advised that the board did participate.
Ex-officio Member Caudell asked if the DDB had a social media page and was told no. She stated
there were various social media pages for downtown that are available to the board members to
share and like. She felt that everyone needed to put information on Downtown Clearwater out on
their own social media sites to promote the City and be excited about what was going on.
12. The meeting was adjourned at 7:21 p.m.
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