CATV - CABLE TELEVISION (50)
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Vision Cable Of Pinellas, Inc.
2530 Drew Street
Clearwater, Florida 34625
(813) 797-1818
IEeEIVED
JUN 1 6 1994
Q'V CLERK DEPT.
June 14, 1994
Ms. Cyndie Goudeau
City of Clearwater
112 S. Osceola Ave.
Clwtr., FL 34616
Dear Ms. Goudeau:
In February of this year, The Research Network, a public opinion
polling and data analysis company, conducted a survey of customers
in our franchise area. Attached is a copy of that survey with a
brief explanation, by Dr. Gertz, of the methodology used.
Subscribers were asked:
1. How was Vision Cable of Pinellas' overall performance?
2. Were they satisfied with their cable service and would
they keep the same company? or, satisfied but would make
some changes? or, Preferred to replace present company?
The results from these two questions were combined to create an
index of overall performance on a scale of 0 to 100, which were
then compared to the results of the national survey.
Our overall performance rating in Pinellas was 80, twenty-one
points above the national average, and significantly higher than
the national trend.
When our customers were asked HOW MUCH THEY GET IN RETURN FOR THEIR
MONEY FROM CABLE SERVICES WE PROVIDE, we came in at 73, twenty
points above the national survey for Basic Service, which is
statistically significant. When comparing Premium Channels, we
came in at 51, or fourteen points above the national average. For
pay-per-View, we were at 50, or sixteen points above the national
average.
I thought you would like to know how we stacked up to other systems
around the country.
THE ENTERTAINMENT PEOPLE
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June 14, 1994
Please feel free to call Dr. Gertz if you have any questions about
the methodology. Please call me at 797-1818 if you have any
questions about the significance of any of the questions or
answers.
*'tJ~~~"~~-
es K. Waldo, Vice President
d General Manager
ision Cable of Pinellas, Inc.
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