2003 CLEARWATER DOWNTOWN REDEVELOPMENT PLAN
Clearwater Downtown
Redevelopment Plan
A Project of the Clearwater Planning Department
with Assistance from the
Clearwater Economic Development
and Housing Department
Community Development Board Hearing:
July 15, 2003
City Commission Approval: September 18, 2003
Ordinance No. 7153-03
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Clearwater City Commission
Brian J. Aungst, Mayor
Hoyt Hamilton, Vice Mayor
Whitney Gray
Frank Hibbard
Bill Jonson
Clearwater Community Redevelopment Agency
Brian J. Aungst, Mayor
Hoyt Hamilton, Vice Mayor
Whitney Gray
Frank Hibbard
Bill Jonson
Glenn Warren, Ex-Officio
Mary Rogero, Ex-Officio
City Administration
William B. Home II, City Manager
Garrison Brumback, Assistant City Manager
Ralph E. Stone, CRA Executive Director/Assistant City Manager
Pamela K. Akin, City Attorney
Community Development Board
Carlen Petersen, Chair
Ed Hooper, Vice-Chair
John Doran
David Gildersleeve
Edward Mazur, Jr.
Shirley Moran
Alex Plisko
Kathy Milam, Alternate
Planning Department
Cynthia Tarapani, AICP, Director
Lisa L. Fierce, Assistant Director
Gina L. Clayton, Long Range Planning Manager, Project Manager
Marc A. Mariano, Planner
Mark T. Parry, Planner
Economic Development and Housing Department
Reginald Owens, Director
Howie Carroll, Assistant Director
Geraldine Campos, Assistant Director
Consultant Services Provided by:
Bellomo- Herbert. Inc. and Shaughnessy Hart
Master Streets cape & Wayfinding Plan
Coachman Park Master Plan
Station Square Master Plan
Tampa Bay Engineering Group
Geographic Information Systems Mapping
Demographic Analyses
Built-out Scenarios
TABLE OF CONTENTS
CHAPTER I-INTRODUCTION 1
History of Clearwater 3
Purpose of this Plan 5
Summary of Current Plan Goals 11
CHAPTER 2 - EXISTING CONDITIONS 13
The Planning Area 15
Land Use 16
Historic Resources 27
Demographics 27
Infrastructure 29
Transportation and Parking 31
Public Recreation Facilities 37
Existing Downtown Redevelopment Programs 38
Investment in Downtown 41
CHAPTER 3 - LAND USE PLANI REDEVELOPMENT PLAN 45
Vision of Plan 47
Goals, Objectives and Policies 48
Design Guidelines 54
Downtown Character Districts 55
Downtown Core 59
Old Bay 63
South Gateway 67
Town Lake Residential 69
Town Lake Business Park 72
East Gateway 74
Housing and Neighborhood Element 79
Residential Use 79
Neighborhood Impact Assessment 84
Master Streetscape and Wayfinding Plan 87
Parks, Open Space and Recreational Amenities 130
Transportation System Improvements 136
CHAPTER 4 - PLAN IMPLEMENTATION 139
Introduction 141
Relationship Of Downtown Plan To Community Development Code 142
Public Amenities Incentive Pool 142
Downtown Strategies 144
Capital Improvement Plan 152
Redevelopment Incentives 164
Tax Increment Revenue Projections 177
APPENDICES 191
Appendix 1 - Expanded CRA Legal Description 193
Appendix 2 - Downtown Milestones 194
Appendix 3 - Existing Land Use Classifications and Methodology 197
Appendix 4 - Demographic Methodology and Estimates 199
Appendix 5 - Utilities Maps 205
Appendix 6 - Land Use Distribution by Character District 217
Appendix 7 - Build-Out Scenarios 220
Appendix 8 - Downtown-Gateway Strategic Action Program 224
LIST OF MAPS, TABLES AND ILLUSTRATIONS
Map 1 Comparison of Existing and Expanded CRA and Periphery Areas 9
Map 2 Downtown Plan Area 17
Map 3 Future Land Use 21
Map 4 Existing Zoning Districts 23
Map 5 Existing Land Uses 25
Map 6 Existing Parking Facilities 35
Map 7 Existing Parks and Recreation Facilities 39
Map 8 Downtown Character Districts 57
Map 9 Existing Zoning Districts in the East Gateway Character District 77
Map 10 Proposed Downtown Parks and Recreation Facilities 131
Map 11 Proposed Downtown Transportation System 137
Map 12 Capital Improvement Plan 157
Map 13 Brownfields Boundary 165
Map 14 Town Lake Regional Stormwater District 169
Map 15 Enterprise Zone Boundary 173
Table 1 Future Land Use 19
Table 2 Existing Zoning Districts 19
Table 3 Existing Land Use 20
Table 4 Existing PST A Routes from Downtown 33
Table 5 Existing Parking Facilities 37
Table 6 Median Household Income 81
Table 7 Summary of Public Strategies 149
Table 8 Redevelopment ProjectslCIP 152
Table 9 Redevelopment ProjectslCIP Arranged by Type of Project 156
Table 10 Community Redevelopment Agency Schedule of Capital
Outlay and Improvements 180
Table 11 Tax Increment Financing Projections for the Original
Community Redevelopment Area 30- Year Projection 188
Table 12 Tax Increment Financing Projections for the Expanded
Community Redevelopment Area 30- Year Proj ection 189
Master Streetscape and Wayfinding Plan 89
Coachman Park Master Plan 133
Station Square Park Concept Plan 135
INTRODUCTION
HISTORY OF CLEARWATER
Clearwater has a long and illustrious history of planning for its future. Clearwater was
one of the early Florida cities that recognized the need for a City plan and in 1925 acted
on this belief by hiring John Nolen, a nationally known planner, to prepare a plan for the
City. Having completed plans for the neighboring cities of St. Petersburg and Belleair,
Clearwater leaders determined that Nolen could provide the City with a competitive
advantage: a comprehensive plan, a regional plan connecting the City with its environs,
and a Downtown plan focused on the waterfront. Nolen's 1926 plan was comprised of a
Comprehensive City Plan with the following major elements:
. A street thoroughfare system;
. A park system;
. Locations of schools and playgrounds;
. Creation of a civic center of public uses in Downtown;
. Development of a downtown business district;
. Development of industrial areas north and south of Downtown;
. Rerouting the railroad tracks from Downtown to the east and establishing a
regional rail system;
. Development of an airport and cemetery; and
. Establishment of zoning and subdivision controls.
Nolen's Plan also included an illustrated Regional Plan, General Plan for the City Proper
and Waterfront (i.e., Downtown) and a Comprehensive City Plan detailing the above
concepts. Many of Nolen's concepts remain valid today, most importantly, the
recognition of the waterfront as the City's premier natural asset, the significance of
Downtown as the center of the City, and a multi-faceted park system to serve all citizens.
The growth and changes in Clearwater over the years can be attributed to major events
that had a similar effect in other Florida cities. Florida's growth in the early 1800s had
been primarily limited to the northern part of the State, with Pensacola, Tallahassee and
St. Augustine being the main population centers. In 1842, the United States passed the
Armed Occupation Act which granted 160 acres of land to any head of household or
single man who would bear arms, live in Florida for five years and cultivate the land.
This Act drew pioneers to settle the Clearwater area and central parts of Florida. During
the decades of the 1880s and 1890s, the Victorian interest in healthful living and the
recognition of the Florida climate as furthering that interest brought many tourists to
Florida thereby increasing the permanent population as many tourists made Clearwater
their home.
3
During this same time period, railroad expansion and the development of resort hotels in
Florida cities accommodated tourists in fine style. In 1888, Russian immigrant Peter
Demens completed the Orange Belt Railway through Clearwater, connecting St.
Petersburg with Oakland, Florida, a distance of 117 miles. The Orange Belt Railway had
railroad depots in both Clearwater and Palm Harbor built in the Russian architectural
style, native to the railway's founder. A Florida pioneer, Henry Bradley Plant, purchased,
Demens' railway in 1897, and incorporated it into his existing railroad system which
transversed the west coast of Florida. Due in part to the success of the 1888 Tampa Bay
Hotel on the banks of the Hillsborough River, Plant determined to add another hotel to
his Florida chain and selected the bluff in Belleair for the Belleview Biltmore Hotel.
Opening in 1897 as the world's largest occupied wooden structure, the Belleview
Biltmore Hotel delivered its guests via private railroad tracks directly to the plush hotel.
The success of the Belleview Biltmore Hotel assisted in the growth of both Belleair and
Clearwater. Incorporated in 1891, Clearwater experienced significant growth and public
improvements during the 1910s and 1920s. With the separation of the Pinellas Peninsula
from Hillsborough County in 1912, Clearwater gained another distinction by becoming
the seat of Pinellas County government. The first wooden courthouse constructed in
1912 was replaced by the 1917 Courthouse at its current location on Fort Harrison
Avenue at Court Street. Although a fire in 1910 destroyed significant parts of Downtown
Clearwater, the City quickly rebuilt under strict building codes requiring brick
construction.
Clearwater felt the benefit ofthe Florida Land Boom during the 1920s including the 1926
construction of the City's first skyscraper, the Fort Harrison Hotel, the completion in
1927 of the Million Dollar Causeway from Downtown to Clearwater Beach and
significant residential development on the mainland and the beach. Unfortunately, like
other Florida cities, Clearwater also suffered the economic difficulties of the Florida Bust
and subsequent nationwide Great Depression beginning in 1929.
During this difficult economic time, federal construction contracts for Bay Pines Hospital
and the Veteran's Administration Center assisted by employing Pinellas County citizens.
In Clearwater, the federal government commissioned the construction of the main Post
Office on Cleveland Street which was completed in 1933. This imposing Mediterranean
Revival style building still occupies a prominent location Downtown at the intersection of
Cleveland Street and East Avenue.
National events of the 1940s through the 1960s affected Clearwater in many ways. From
the 1940s through the 1950s, World War II and its aftermath consumed the City and
nation. In Clearwater and in much of Florida, the military activity assisted the local
economy. Military personnel occupied the Belleview Biltmore and the Fort Harrison
Hotel. After the war ended, Florida experienced a population boom, as did Clearwater.
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Another boom to Clearwater's local economy during this time was the City's selection as
the spring training home of the Philadelphia Phillies baseball team. The Phillies spring
training facility was constructed by the City in 1955 and named in honor of Jack Russell
Jr., a local major league baseball player. Also in the 1950s, the Chamber of Commerce
started the Fun 'N Sun Parade which this year celebrated its 50th Anniversary. The Fun
'N Sun Festival originated as a tourist draw and now provides recreational activities for
residents and tourists alike over a one month period.
The opening of Clearwater's first shopping center in 1959 foreshadowed events to come.
The Cleveland Plaza at the intersection of Cleveland Street and Missouri Avenue was
constructed at a location relatively near but outside of the traditional Downtown.
Unfortunately, other commercial businesses had already begun and continued their
exodus from Downtown, with many locating to the "new" commercial centers along U.S.
Highway 19 North.
In 1968, the Sunshine Mall opened as the City's first enclosed mall, closely followed by
the Clearwater Mall in 1973 and the Countryside Mall in 1975. These three events
symbolized two major changes in Clearwater: the movement of commercial activity out
of Downtown to the east and the movement of the residential center from the center of
town to the north as a result of the Countryside residential area created by national
developer U.S. Home, Inc.
While the new residential area was greatly needed and reflected the Countywide
northward growth trend, these events had a negative impact on Downtown. The decline
of the traditional downtown occurred in Clearwater, as in many American cities, fueled
by several major elements: the desire for the "new mall" and new improved residential
neighborhoods, commercial expansion that outgrew available land Downtown, the
increased availability of private cars and the lack of mass transit systems.
PURPOSE OF THIS PLAN
This Plan reflects Clearwater's desire to reclaim its traditional downtown and make it the
center and heart of the City. Why should Clearwater residents and corporate citizens care
about the revitalization of Downtown? There are several good reasons that downtown
revitalization is important to all Clearwater citizens. First, every city should have a
unique place that fosters community interaction and fun. Downtown should and can be
that place for Clearwater residents and tourists alike. Second, Downtown Clearwater is a
reflection of how our forefathers lived, worked and shopped. Clearwater's past can be
seen in its historic buildings in and around Downtown and historic Coachman Park. We
cannot envision and plan for the future unless we are mindful of our past learning from
our successes and failures. Third, Clearwater is the Pinellas County seat and should
present a welcoming air to all of Pinellas County residents as they transact business with
their government. Finally, Clearwater's Downtown is still a major player in the City's
economic life and has a grand opportunity to increase its economic impact through
redevelopment.
5
The purpose of this 20-year Plan is two-fold: to serve as a Special Area Plan in
accordance with the Countywide Rules of Pinellas County and Florida Growth
Management Rules and to serve as a Community Redevelopment Plan in accordance with
Florida's Community Redevelopment Act. As a Special Area Plan, this document is the
land use plan for Downtown guiding future development through goals, objectives and
policies and by the establishment of development potential for six unique character
districts. As a Community Redevelopment Plan, this document sets the policies that
guide future actions and projects of the City's Community Redevelopment Agency
(CRA) as it seeks to redevelop the central business district of Clearwater and its newly
expanded area. A brief history of Clearwater's Downtown planning activities will assist
in setting the context for this Downtown Plan.
In 1970, Clearwater was an early leader in the downtown revitalization field in Florida
demonstrated by the establishment of a Downtown Development Board (DDB) through a
special act of the Florida Legislature. In 1971, Clearwater citizens approved special
taxing district powers for the DDB. In 1976, the DDB and the Clearwater City
Commission jointly commissioned a major Downtown planning study. The Plan for
Downtown Clearwater was presented in 1977 to the City by the principal consulting firm
R TKL Associates, Inc. The final Plan included an urban design component, policy
direction through goals and objectives and an implementation program.
The City of Clearwater initially established a Community Redevelopment Agency and a
Redevelopment Plan for Downtown in 1981. At the original inception, the Community
Redevelopment Area comprised 247 acres stretching from Clearwater Harbor to the
Cleveland Plaza shopping center vicinity and from Drew Street on the north to Chestnut
Avenue on the south. The original Downtown area had the same boundaries as the 1977
RTKL Associates Plan and encompassed the traditional business district, Coachman
Park, the Pinellas County Courthouse and government center and significant vacant and
underutilized land available for redevelopment.
In 1993, the City adopted the Downtown Clearwater Periphery Plan which addressed
planning issues for four areas adjacent to the Downtown. In 1995, the City approved a
plan amendment to designate these four areas as Central Business District on the Future
Land Use Plan, thus linking the periphery areas to the traditional Downtown area. These
actions recognized the integrated relationship between the core Downtown and its
surrounding residential areas.
In 1995, the City Commission approved a major revision to the Clearwater Downtown
Redevelopment Plan. While retaining the original boundaries of the earlier Downtown
plan, the Plan significantly expanded the policies for Downtown. The 1995 Plan
established five overall goals for Downtown which have been retained in major part in
this new plan. The 1995 Plan established a land use plan map for the Downtown defining
residential, commercial, office, mixed use, publiclgovernmental, religious, and open
spacelrecreational land uses. The Plan also established development potential defining
commercial intensity and residential density by sub-area for the Downtown. A major
portion of the 1995 Plan was devoted to redevelopment projects with implementation to
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be accomplished by either the public or private sector. Some of the public sector projects
are now under construction including the new Main Library and the "Town Lake" (to be
renamed at a later date) for stormwater management.
In 2001, the City approved a major update to the Downtown Clearwater Periphery Plan.
The Update better defines the land use plan and development potential for the four
periphery areas and provides policy guidance for private redevelopment. The Downtown
Clearwater Periphery Plan Update was adopted as a Special Area Plan for these areas,
having the same land use planning function for the periphery areas that the
Redevelopment Plan does for the original Downtown boundaries.
As is often the case with downtowns, outside influences provide opportunities for
rethinking the form and function of downtown. In Clearwater's case, the recent outside
influence is the construction of a new fixed span bridge to replace the existing
drawbridge that connects mainland Clearwater with the Beach. Along with the benefits
of a new bridge that will improve vehicular circulation to the Beach, the new bridge
alignment and access will have a significant impact on Downtown. Through traffic will
be re-routed to the Court/Chestnut one-way pair on the southern edge of Downtown, thus
allowing Cleveland Street to be reclaimed as a local street and regain its place as
Downtown's premier shopping street. An additional change as a result of the bridge
construction is the importance of a new eastern gateway into Downtown located at the
intersection of Gu1f-to-Bay Boulevard with Highland Avenue and Court Street.
In recognition of the important relationship between the new Eastern Gateway and
Downtown, in 2002, the City prepared a Findings and Declaration of Necessity Analysis
pursuant to Florida's Community Redevelopment Act. The Findings Analysis documents
the existing conditions and challenges to redevelopment in the Eastern Gateway and sets
the stage for combining this area with the original Community Redevelopment Area.
By the approval of the Findings Analysis in October 2002, the Board of County
Commissioners approved the expansion of the Community Redevelopment Area for this
eastern section of approximately 201 acres. The approval of the Findings Analysis also
authorized the City to prepare a Redevelopment Plan for the expanded CRA. This Plan is
the Redevelopment Plan for the expanded CRA and the existing CRA whose total land
area now comprises 449 acres. There are two areas contained in the Downtown
Clearwater Peripherv Plan, immediately north and south of Downtown, which are now
included in this Plan but are not incorporated into the CRA (See Map 1, page 9,
Comparison of Existing and Expanded CRA and Periphery Plan Areas).
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SUMMARY OF CURRENT PLAN GOALS
With this Plan, the City seeks to achieve an integrated approach to planning for the
traditional downtown core, existing and planned urban residential neighborhoods and
significant gateways to Downtown and the Beach. The Plan consolidates planning efforts
and previous planning documents for the traditional Downtown core, the four periphery
areas and the new eastern gateway to Downtown. The Plan establishes six unique
Character Districts within the Downtown planning area and sets the framework for
evaluating redevelopment within each district. The Plan maintains the Downtown Core
as the traditional City center serving as the focus of office, government and civic activity.
The Old Bay, South Gateway and East Gateway character districts comprise the existing
urban neighborhoods and function as the major entryways into Downtown. The Town
Lake Residential Character District provides extensive opportunities for new residential
development in close proximity to the employment center. The Town Lake Business
Park provides opportunities for corporate office development with all of the amenities of
Downtown.
This Plan increases the size of the Community Redevelopment Area by 201 acres through
extending the CRA from its current boundaries east to the new gateway at Gu1f-to-Bay
Boulevard, Highland A venue and Court Street. In addition to the traditional and
innovative planning tools to regulate development, this Plan establishes flexibility for
future growth by establishing a vision for each Character District which is implemented
through site plan and design review. The Plan incorporates design guidelines both for the
historic Downtown area and for new construction within each Character District. The
Plan establishes varied implementation methods to effectuate this plan. The
implementation of this Plan includes a Housing and Neighborhood Element; public
strategies to implement the goals, objectives and policies; a Capital Improvement Plan
pursuant to the Community Redevelopment Act; redevelopment incentives and estimates
ofthe Tax Increment Revenues available for implementing the Plan.
Clearwater is poised for great accomplishments Downtown. All of the elements are in
place for success: a waterfront with exceptional natural beauty, 10cationa1 advantages,
committed citizens and determined elected officials. Let this Plan set the course towards
the future success of Downtown.
Notes: The section on planning history is based on John Nolen's Comprehensive City Plan of 1926 and the research on Nolen by
Bruce Stephenson, Rollins College,
For the Clearwater history section, the author relied in great part on Michael Sanders' book Clearwater, A Pictorial History,
11
THE PLANNING AREA
The Downtown Clearwater Plan encompasses 539.7 acres comprised of 1,740 parcels of
land (see Map 2, page 17). This document serves a dual function as both the Special
Area Plan for the entire planning area and as the Redevelopment Plan for 83% (448.7
acres) of the land area that is located within the City's Community Redevelopment Area.
Those areas not contained within the CRA boundaries are considered part of the
Downtown and are governed by this Plan. This Plan will replace previously adopted
special area plans including the 1995 Clearwater Downtown Redevelopment Plan which
governed the CRA, as well as the Downtown Clearwater Periphery Plan, originally
adopted in 1995 and amended in 2001. This Plan is intended to guide Downtown
redevelopment for the next 20 years.
Original and Expanded Community Redevelopment Area
The city's original Community Redevelopment Area (CRA), illustrated on Map 1, page 9
encompassed 247 acres. The blighting factors identified for this area in 1981 include:
. A predominance of defective or inadequate street layout by modem standards;
. Faulty lot layout limiting the nature and extent of uses of properties;
. Deterioration of sites, buildings, and other improvements;
. Diversity of ownership which prevents the free alienability of economically
feasibly sized properties;
. Unusual conditions of title based on large institutional holdings in this area which
restrict the market supply and size of private enterprise land; and
. A static tax base, with conditions of ownership which portend a continuing
relative decline in the downtown area's values.
Over the past 20 years, the CRA has had a positive impact on Downtown as evidenced by
the public and private investment detailed in this Chapter in the section titled "Investment
in Downtown." Certain issues identified above, however, still exist. Additionally,
Downtown lacks activity. It has numerous nonconforming uses as a result of the adoption
of the 1999 Community Development Code, as well as Brownfie1ds, deteriorating and
unattractive infrastructure and lack of housing diversity. These issues combined with the
recent slowdown in the economy, the construction of several major capital projects and
other changing conditions presented an opportunity to redefine the vision and boundaries
for the CRA.
The most important capital project impacting Downtown is the re-alignment of the new
Memorial Causeway Bridge, which is scheduled to open in early 2004. This project,
which is discussed in detail later in this Chapter will have a tremendous impact on
Downtown because it will significantly change commuting patterns from the mainland to
Clearwater Beach. The other major issue impacting Downtown is the deterioration of the
commercial and residential area east of the original CRA identified as the East Gateway
character district and portions of the Town Lake Residential character district in this Plan.
Since the East Gateway is a main gateway into Downtown from the eastern sections of
15
Clearwater, its accelerating decline will have a major affect on the traditional Downtown
core~
Based on the above factors, the original boundaries for the CRA were reassessed. The
City prepared a Findings and Declarations of Necessity Analysis for 201 acres generally
located to the east of the CRA, including land governed by the Southeast and Southwest
Expansion Areas of the Clearwater Downtown Periphery Plan. The study clearly
demonstrated the need for revitalization outside of the existing CRA boundaries and
documented the following conditions:
. Poor lot layout relating to size, accessibility and use;
. Site and environs deterioration;
. Inadequate and outmoded building density patterns;
. Defective or inadequate street configurations, transportation facilities and parking
facilities;
. Excessive emergency calls;
. Unsanitary and unsafe environment;
. Excessive violations of the Florida Building Code;
. Diversity of ownership;
. Falling lease rates;
. High residential and commercial vacancy rates; and
. Lack of appreciable increase in the past five years of the aggregate assessed
values
The City Commission and Board of County Commissioners expanded the Clearwater
Downtown CRA boundaries to include this area (see Map 1, page 9).
LAND USE
Clearwater's Downtown encompasses 539.7 acres comprised of 1,740 parcels of land. A
total of 448.7 acres, or 83 percent of the Plan area, is located within the Community
Redevelopment Area (CRA). Map 2, page 17, illustrates the Plan area, as well as the
CRA boundary. Downtown is characterized by a variety of uses with varying intensities
and densities. Its form and function also varies depending on the specific location within
the Downtown. The traditional business core is the most intensely developed area with a
mix of historic buildings and new construction. Downtown enjoys a unique location on a
bluff overlooking Clearwater Harbor with a significant public park along that waterfront.
There are also near-town neighborhoods rich in Florida vernacular architecture and
neighborhood commercial areas. The far eastern area of Downtown includes newer
housing, more suburban in style and older neighborhood commercial development.
The City's Future Land Use Map designates well over half of the land within Downtown
as Central Business District and is located within the original CRA and Periphery Plan
areas. Additional categories, ranging from Residential Urban to Commercial, exist in the
newly expanded CRA to the east of the Downtown core. Table 1, below, and Map 3,
page 21, illustrate the Future Land Use in the area.
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Future Land Use Designation N umber of Parcels Acreage Percent of Acreage
Residential Urban 24 5.6 1.0%
Residential Medium 355 61.6 11.4%
Residential High 128 31.6 5.9%
ResidentiallOffice General 133 23.1 4.3%
Commercial General 96 29.7 5.5%
Recreation/Open Space 1 4.0 0.7%
Institutional 8 17.0 3.2%
Central Business District 975 367.1 68%
Total 1720 539.7 100.0%
Table 1
Future Land Use
The major zoning category of the Plan area is D, Downtown District, and like the CBD
Future Land Use category, is located within the original CRA and former Periphery Plan
areas. The remainder of the area, which includes the majority of the newly expanded
CRA, has a variety of residential and nonresidential categories. Table 2, below, and
Map 4, page 23, depict the zoning of the Downtown Plan area.
xlstmg omng lstncts
Zoning Number of Acreage Percent of
Parcels Acreage
Low Medium Density 24 5.6 1.0%
Residential
Medium Density Residential 362 62.3 11.5%
Medium High Density 122 27.0 5.0%
Residential
High Density Residential 2 4.0 0.7%
Commercial 93 29.2 5.4%
Office 131 22.7 4.2%
Institutional 9 17.3 3.2%
Open Spacel Recreation 1 4.0 .07%
Downtown 976 367.6 68.1%
Total 1720 539.7 100.0%
Table 2
E" Z DO
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Downtown has a variety of existing land uses with the majority (51.7 percent) being
residential, office and retail. Almost nine percent of the total land area is vacant and is
located generally in the areas immediately surrounding the Downtown core. This vacant
land consists of small residential-sized parcels and several very large ones. It should be
noted that a portion of the property considered vacant around the "Town Lake" is under
construction with townhouse development. Industrial and vehicle service uses comprise
7.7 percent of the land area within Downtown and are generally concentrated in the
vicinity of Martin Luther King, Jr. Avenue, Pierce Street between Myrtle and Prospect
Avenues, and between Blanche B. Littlejohn Trail and North Fort Harrison Avenue
Avenue. These uses were once permitted; however, the 1999 Community Development
Code rendered them nonconforming. Government facilities and institutional uses are
generally concentrated in the historic core of Downtown and together occupy almost 16
percent of the total land area. The remaining uses are devoted to overnight
accommodations, utility/infrastructure, recreation and parking. Table 3 below and Map
5, page 25, illustrate existing land uses within the Downtown.
XIS 19 an se
Land Use Number of Parcels Acrea2e Percent of Acreage
Single- family 306 50.0 9.2%
Two-family 182 27.0 5.0%
Multi-family 208 71.8 13.3%
Office 204 65.7 12.2%
Retail 195 64.9 12.0%
Vehicle Services 66 21.3 4.0%
Overnight Accommodations 18 12.1 2.2%
Industrial 68 20.8 3.9%
Utility IInfrastructure 39 17.4 3.2%
Parking 47 23.7 4.4%
Government Facilities 47 34.2 6.3%
Institutional 82 51.8 9.6%
Recreation 37 32.3 6.0%
Vacant 221 46.6 8.6%
Total 1720 539.7 100%
Table 3
EotinL dU
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HISTORIC RESOURCES
Downtown Clearwater maintains much of its built heritage through the existing buildings
in the traditional Downtown core, and in the near-town residential neighborhoods
surrounding the core. Limited, recent research has been conducted to determine the
location and numbers of historic resources within Downtown. Based on existing
knowledge and fieldwork, it is evident that historic resources are concentrated in the
historic core of Downtown, the area formerly known as the Northwest Periphery Plan
Expansion Area and the area of Grove Street.
Two properties located within the Downtown Plan area are currently listed on the
National Register of Historic Places: the Cleveland Street Post Office and the Old
Pinellas County Courthouse. To date, six other buildings have been identified as
potentially eligible for listing on the National Register and are as follows:
. Seaboard Air Line Railroad Depot - 657 Court Street;
. Calvary Baptist Church - 331 Cleveland Street;
. Guaranty Title and Trust Building - 409 Cleveland Street;
. Coachman Building - 505 - 513 Cleveland Street;
. Fort Harrison Avenue Hotel - 210 South Fort Harrison Avenue Avenue; and
. Peace Memorial Presbyterian Church - 110 South Fort Harrison Avenue Avenue.
In order to determine the extent and quality of resources within the Downtown, additional
survey work will be necessary.
DEMOGRAPHICS
Population
Clearwater's population continues to expand despite the fact that Clearwater is largely
developed. The City grew by 10 percent (from 98,784 to 108,787 residents) between
1990 and 2000. This trend is also evident in the Downtown area with a population
increase from 4,825 in 1990 residents to 5,160 in 2000, which is an increase of almost
seven percent. The mix of population, however, showcases dramatic changes.
Specifically, the African American population has declined in Downtown by almost eight
percent and the Hispanic population has seen dramatic increases of almost 24 percent.
The majority of the Hispanic growth has occurred in the most eastern portion of the
newly expanded CRA and is mainly attributable to an influx of immigrants, particularly
from the State of Hidalgo in Mexico.
Gender and Age
The percentage of male and female residents City-wide remains relatively stable;
however, in the Downtown area, the percentage of males has increased from 43.8 percent
in 1990 to 51.6 percent in 2000. These increases have primarily occurred in the
expanded CRA to the east of the Downtown core.
27
The average and median age of Clearwater residents has declined slightly over the last
decade. Currently the population's median age is 41.8 years and the average age is 42.6
years. The age of the population within Downtown varies greatly depending on location.
An older population, with an average and median age of 76.5 and 82.7 respectively, is
concentrated in the historical core. In the area formerly known as the Northwest
Expansion Area of the Periphery Plan, the average and median age is 39 years while in
the eastern area of the expanded CRA, median age is as low as 32 years representing a
significant decrease from 37 in 1990.
Households
The number of households in the Downtown area has changed in direct correlation with
population figures, declining in the historic core and increasing in the eastern portion of
the newly expanded CRA. The household size (average number of persons per
household) has remained stable, at 2.2 persons, for the City as a whole, as well as within
the Downtown core area. The area formerly known as the Northwest Expansion Area of
the Periphery Plan saw a slight decline in household size from 2.2 persons in 1990 to 2.1
persons in 2000. The eastern section of the expanded CRA experienced the greatest
increase in household size for the decade, from 1.8 to 2.3 persons, an increase of 27
percent.
Housing
The City as a whole has experienced an 8.7 percent increase in the number of housing
units over the last decade. In contrast, however, Downtown has experienced a reduction
in the number of units, with the exception of the most eastern area of the CRA. The
City's median value of owner-occupied housing experienced a 39 percent increase over
the decade from $81,492 in 1990 to $113,416 in 2000. The Downtown saw similar
patterns of change in housing values with the exception of the eastern area of the
expanded CRA. Housing values in this area increased by only 15 percent. Furthermore,
the median value is significantly less for this eastern area ($80,556) compared to the City
as a whole ($113,416). The percentage of renter-occupied units in the City remains
relatively high at 38 percent and is significantly higher in Downtown, ranging from 60
percent in the area formerly known as the Northwest Expansion Area of the Periphery
Plan to a high of 91 percent in the area formerly known as the Southwest Expansion Area
of the Periphery Plan.
Income
The median household income for the City grew by almost 52 percent between 1990 and
2000, from $26,689 to $40,480. Areas within Downtown also experienced dramatic
growth in income during the same period. However, when compared to the City's median
income, all areas within Downtown except for the core are significantly less, ranging
from $19,000 to $33,102 or 47 percent to 82 percent of the overall City's median. The
Downtown has significant populations that clearly fall within low-moderate income
levels.
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INFRASTRUCTURE
Water
The Downtown area is served by the City of Clearwater water system as illustrated on
Appendix Map 5A. The system receives water from City-owned wells, in addition to
water purchased from Pinellas County Utilities. The City is currently expanding its
well field capacity by construction of a reverse osmosis treatment plant at Sid Lickton
Park, which is north of Downtown. The plant is scheduled to commence service in
August 2003. Additionally, Pinellas County does not limit the amount of water the City
can purchase at this time. Adequate water transmission and distribution pipelines are
currently in place.
Wastewater
Downtown Clearwater is served by the City's Marshall Street Advanced Pollution
Control Facility, which has a permitted capacity of 10 million gallons per day (MGD).
Current average flows are six to seven MGD. The State Department of Environmental
Protection has approved a Capacity Analysis Report for this treatment plant which
concludes that the annual average daily flow is expected to approach 75% capacity near
the year 2010. In order to make available additional capacity at the Marshall Street
Facility, the City is investigating pipeline routes and pump station locations that can
redirect much ofthe wastewater flow from the southern portions ofthe City that currently
go to the Marshall Street Facility to the Northeast Pollution Control Facility. The City
is also actively implementing capital projects defined from a comprehensive evaluation
of the sewage collection system. These projects include pump station refurbishment,
collection system cleaning and lining, and force main cleaning. The Downtown area is a
priority for collection system maintenance projects. Appendix Map 5B, portrays sanitary
sewer service within Downtown.
Stormwater
Downtown lies within three drainage basins: Coastal, "Town Lake" and Stevenson's
Creek. The Coastal basin is the area west of Myrtle Avenue which drains directly to
Clearwater Harbor through outfalls at Turner Street and Pierce Street. These storm drain
systems, depicted in Appendix Map 5C, have been in place for many years and are
operating at full capacity. The drainage system will need to be upgraded as part of future
redevelopment and streetscape projects.
The central part of the Downtown area is within the "Town Lake" drainage basin. The
"Town Lake" is a regional stormwater detention and water quality facility scheduled for
completion in 2003. It will provide stormwater attenuation and treatment for an
approximately 150 acre drainage basin, eliminating the need for on-site stormwater
facilities in the basin. The outfall from the "Town Lake" to Clearwater Harbor is being
upgraded as a part of the Myrtle Avenue Improvements project scheduled for completion
in mid-2004.
The eastern part of the Downtown area lies within the Stevenson's Creek watershed. The
2002 Stevensons Creek Watershed Master Plan identifies areas within the 100- and 500-
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year floodplains adjacent to the creek, as well as projects that will reduce the size of the
floodplain areas. One such project is the Glen Oaks Stormwater Detention Facility,
which is a 20 acre flood control and water quality project. A portion of the project will
reduce the size of the 100-year floodplain between Drew and Court Streets and positively
impact properties located in the expanded CRA. A total of nine structures containing 19
dwelling units will no longer be located in the floodplain upon completion of this project.
This reduction will also decrease flood levels on Cleveland, Court and Drew Streets and
Lady Mary Drive.
Reclaimed Water
A reclaimed water transmission main was installed in the northwestern portion of the
Downtown area that connects with Clearwater Beach. At this time, it does not provide
service to properties within Downtown. Another reclaimed water transmission main has
been installed in the eastern portion of the Downtown area and service is available to
properties immediately adjacent to it. Both of these transmission lines are shown on
Appendix Map 5D. The construction of the Harbor Oaks reclaimed distribution project
will begin in 2003 and will be completed in 2004. This project will provide reclaimed
water service to properties located south of Chestnut Street and west of Myrtle Avenue.
The remaining areas of Downtown are not scheduled to receive reclaimed water service
unti12017-2019.
Gas
Clearwater Gas has a natural gas distribution system throughout the Downtown area,
which is illustrated on Appendix Map 5E. Underground gas mains are located on most
streets and alleys; service lines exist throughout the area.
Sidewalks
Sidewalks are intermittent throughout the Downtown area. The sidewalk network is
planned to be upgraded over the next five years as part of future redevelopment and
streetscape projects, or as funding allows.
Downtown Fiber Optic Loop
A fiber optic loop connecting major City facilities is being installed to facilitate City
business requirements and meet expected service levels to citizens. This loop will be
installed to connect the following facilities: Municipal Services Building, Police
Department, Fire Station 45, City Hall, Harborview Center, new Main Library, Gas
Administration Building, Graphics Buildings and the Engineering Field Office. The new
fiber ring will support all voice, data and video needs between the facilities located on the
loop. This loop has the ability to provide private access and such opportunities will be
reviewed on a case-by-case basis and be subject to City Commission approval.
30
TRANSPORTATION AND PARKING
The functionality of a roadway is graded on a level of service (LOS) scale, which is a
national standard used by traffic engineers that indicates that amount of congestion on a
roadway. The use of LOS standards is also mandated by the Florida Department of
Transportation and Department of Community Affairs. The LOS standards range from A
to F with LOS A representing roadways with free flowing traffic and LOS F representing
those that have traffic approaching a point that exceeds the amount that can be served.
The Clearwater Comprehensive Plan establishes the acceptable LOS for major streets in
Clearwater at a C average dai1y/D peak hour, except those identified as backlogged or
constrained by the Pinellas County Metropolitan Planning Organization (MPO).
Under current conditions, the main thoroughfares carrying traffic through and within
Downtown are Fort Harrison, Myrtle, and Missouri Avenues and Drew, Cleveland, Court
and Chestnut Streets. However, the opening of the new Memorial Causeway Bridge and
the re-designation of State Road 60 and Alternate U.S. Highway 19 will have a major
effect on the traffic patterns and functions of these thoroughfares and the secondary roads
that feed into them.
Current Conditions
East-West Corridors
To date, the existing Cleveland Street corridor functions as the primary east-west
connection through and into the Downtown core, and has the State Road 60 designation.
This commercial corridor is classified as a four-lane divided principal arterial roadway to
the east of Myrtle Avenue and as a two-lane divided urban principal arterial, with on-
street parking west of Myrtle Avenue. The State Road 60 designation generates an
increased flow of traffic from areas to the east and west seeking travel to destination
points within and outside of the Downtown. It is due to this designation that much of the
Cleveland Street corridor within the Plan area operates at levels of service (LOS) E and
F.
At the southern portion of the Plan area, the State Road 60 Bypass provides travel around
the Cleveland Street corridor via Court Street, which eventually is aligned into Court and
Chestnut Streets as it enters the Downtown core. Court Street's primary function is to
provide an alternative for traffic accessing destinations within the Downtown, as well as a
connection to the Memorial Causeway Bridge. To the east of the Court/Chestnut split,
the corridor is classified as a four-lane divided principal arterial, with a LOS of E.
However, the western portion of the State Road 60 Bypass, consisting of both Court and
Chestnut Streets, is classified as a one-way pair carrying vehicles into the southern
portion of the Downtown core and to and from the Memorial Causeway Bridge via three
lanes each at lower travel speeds. This dual, one-way corridor currently functions at a
LOS B.
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Drew Street functions as a secondary east-west travel option for the northern portion of
the Plan area and provides access to the Memorial Causeway Bridge via the Cleveland
Street/Pierce Boulevard intersection. The portion of Drew Street east of Fort Harrison
Avenue Avenue, designated State Road 590, is classified as a four-lane undivided minor
arterial roadway, operating at a LOS D and E. To the west of Osceola Avenue, Drew
Street functions as a two-lane, undivided roadway with on-street parking on both sides
and operates at a LOS C.
North-South Corridors
Currently, Fort Harrison Avenue functions as the pnmary north-south, continuous
connection through and within the Downtown. To the north of Cleveland Street, the
commercial corridor is classified as a divided, urban arterial, two-lane highway with a
center turning lane. To the south of Cleveland Street, the commercial corridor is
classified as an undivided, urban arterial four-lane highway. Designated Alternate U.S.
19, the corridor generates an increased level of traffic from areas in north and south
Pinellas County seeking to access destinations within Downtown and traveling through to
destinations beyond. The corridor currently operates at a LOS C and D.
The Myrtle Avenue corridor provides an alternative travel option to a portion of the Fort
Harrison Avenue corridor and ultimately aligns with Fort Harrison Avenue north of the
Plan area. Myrtle Avenue functions as a secondary north-south travel option through and
into the Downtown core. The corridor is classified as a four-lane, undivided minor
arterial roadway and operates at a LOS C and D.
The main north-south corridor in the central portion of the Plan area is Missouri Avenue.
The roadway primarily functions as a commercial corridor that delivers traffic into and
out of Downtown from the south and terminates at the northern boundary. Within the
Downtown Plan area, Missouri Avenue is classified as a four-lane, divided arterial
roadway and operates at a LOS C.
Projected Impacts of Current Projects
The realignment of the Memorial Causeway Bridge will have several effects on the road
network within the Downtown Plan area. Most notably, through-traffic utilizing the
bridge will be re-distributed from Cleveland Street to Court and Chestnut Streets, with
Cleveland Street no longer designated State Route 60 and terminating at Osceola Avenue.
This change will remove a significant level of traffic from Cleveland Street throughout
the Plan area, dramatically improving traffic circulation and making it easier for
motorists to locate parking. The realignment of the bridge access is projected to increase
the level of service on Cleveland Street to a C. The final completion date for the bridge
is proposed for July 2004; however, the bridge will be open to traffic early in 2004.
As the new State Road 60 designation, Court and Chestnut Streets will now receive the
majority of traffic seeking to utilize the new bridge to connect to Clearwater Beach. The
capacity of these roadways will be decreased, but will remain a LOS C on segments west
of Martin Luther King, Jr. Avenue within the Downtown core. However, the segment of
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Court Street between Martin Luther King, Jr. and Missouri Avenues will be downgraded
from a LOS E to a LOS F, while the segment from Missouri Avenue to Highland Avenue
will be decreased from a LOS E to a LOS F.
The new Memorial Causeway Bridge alignment will also affect the configuration of
Drew Street. Access to the bridge will no longer be available via Drew Street, as this
roadway will end at Clearwater Harbor. This reconfiguration will increase capacity on
Drew Street and increase its LOS from a DIE to a CID throughout the Plan area.
The re-designation of Alternate U.S. Highway 19 from Fort Harrison Avenue to Myrtle
Avenue will have a favorable impact on the capacity of the Fort Harrison Avenue
corridor and the levels of traffic within Downtown. With much of the through-traffic
being redirected from Fort Harrison Avenue to the new Myrtle Street/Court
Street/Missouri Avenue configuration, the capacity on Fort Harrison Avenue may slightly
increase. It is not anticipated that traffic levels and levels of service will be greatly
affected on Fort Harrison Avenue Avenue, as it will continue to be a major connection
into Downtown Clearwater and for destinations in north and south Pinellas County.
Multi-Modal Transportation
The Pinellas Suncoast Transit Authority (PSTA) and the Jolley Trolley Company
currently provide bus service within Downtown. PST A currently offers 11 routes from
Downtown to locations throughout Clearwater, as well as to the surrounding
municipalities in Pinellas County. In addition, a PST A main bus terminal is located
within the Downtown core at the northwest comer of Pierce Street and Garden Avenue.
Table 4 below summarizes the PST A routes available from the Plan area.
XIS mg ou es rom own own
Route From To
18 PSTA Station Downtown St. Petersburg via Seminole
52 PST A Station Downtown St. Petersburg via Largo
60 PST A Station Jasmine Court
61 Indian Rocks Dunedin via PST A Station
66 Tarpon Springs Indian Rocks via PST A Station
67 PST A Station Oldsmar
76 PST A Station Countryside Mall
78 PST A Station Countryside Mall via Dunedin
80 PST A Station Sand Key
82 PSTA Station Countryside Mall via Safety Harbor
98 PST A Station Carrilon Office Complex
Table 4
E . f PST ARt f
D
t
In addition to the service offered by PSTA, the Jolley Trolley Company provides bus
service between Downtown and Clearwater Beach. These routes operate every 35
minutes from 10 a.m. to 8 p.m. daily, and from 10 a.m. to 9 p.m. Thursday through
Saturday.
33
Bicycle and pedestrian facilities exist throughout the Plan area, and most noticeably in
the Downtown core. The Pinellas Trail operates through the eastern portion of the
Downtown core and continues to north and south Pinellas County. This
transportation/recreation facility provides an alternative link from the traditional core of
Downtown to destinations beyond. Currently, the Memorial Causeway Bridge provides
narrow, insufficient bike paths to travel over Clearwater Harbor. The new bridge
alignment will provide pathways that will more than adequately accommodate
pedestrians and bicyclists seeking to travel over Clearwater Harbor. In addition to the
bicycle and pedestrian facilities located on the bridge, a spur from the Pinellas Trail will
connect to the bridge via Turner and Oak Streets to safely carry cyclists to and from the
bridge. Improvements to the Trail within the Downtown core are also proposed along the
East Avenue right-of-way, which will increase the Trail's width between Drew Street and
Druid Road.
Pinellas Mobility Initiative and Bluff to Beach Guideway
Two major transportation studies are currently underway that are exploring alternative
modes of transportation. The Metropolitan Planning Organization (MPO) is conducting
the Pinellas Mobility Initiative, which is an effort aimed at developing an implementation
plan for rail, monorail, or next generation bus service in corridors linking Clearwater to
St. Petersburg and the beaches with an extension to north Pinellas County. The general
alignment includes sections in Downtown Clearwater and Gulf to Bay Boulevard. A
major element of the initiative is to provide mobility choices through other options that
support the rail system. This would include increased bus service, additional bicycle
trails and facilities, additional trolleys, and interconnections from station areas to existing
neighborhoods and development.
In addition to the Pinellas Mobility Initiative, a preliminary feasibility study has been
completed for a guideway system from Downtown to Clearwater Beach. The purpose of
this project is to explore how best to integrate Downtown Clearwater with the beach area
through the construction of an innovative guideway transit link. The Clearwater City
Commission recently approved Phase 2 of the Bluff to Beach Guideway study, which
will provide more detailed analysis and information regarding ridership projections, cost
estimates and alignment alternatives.
Public Parking
To evaluate the current and future needs for new parking facility development and/or the
expansion of existing facilities (based on current and future parking deficits or surpluses)
the City of Clearwater recently hired Urbitran Associates, Inc. in conjunction with
Chance Management Advisors, Inc., to conduct a parking needs assessment and
feasibility study for the Downtown core. The 2002 study documented the location,
occupancy and parking demand for 5,382 existing parking spaces located in a variety of
locations and facilities. Table 5, below, illustrates the types and number of spaces
analyzed and Map 6, page 35, depicts their location.
34
T e of Parkin S ace
223 On-street meter spaces
61 On-street spaces with no meters
271 Public parking garage
1,191 18 municipal public parking lots
1,656 5 private sector parking garages
1,980 50 private-sector parking lots
*Excludes two parking garages owned by Pinellas County and the parking spaces associated with the
Fort Harrison Avenue Hotel
The report found that the overall weekday occupancy rate for publicly-owned on and off-
street parking is 60 percent. Several lots have peak hour parking occupancy rates
exceeding 90 percent and include the municipal lots at Stein Mart, the Courthouse and
the lot located at Court Street and Osceola Avenue. Occupancy is also high (89 percent)
for the on-street parking spaces along Cleveland Street. Parking south of Cleveland
Street, with the exception of South Garden Avenue and Park Street, has a very low
average weekday occupancy rate of 33 percent. With regard to private garages,
occupancy rates range between 50 percent and 72 percent. With regard to the 50 private
parking lots analyzed, the study determined the overall occupancy for these lots is
approximately 53 percent. The lots located south of Cleveland Street and west of South
Fort Harrison Avenue have the highest average occupancy rate of 85 percent.
Because on-street parking spaces are occupied during peak periods and garages are not
immediately visible, there is a perception that the Downtown core does not have
sufficient parking. However, based on current supply and demand the existing parking is
more than adequate. Implementation of the Downtown Plan will change that and several
sites for new parking facilities have been identified to accommodate redevelopment in the
Capital Improvement Plan contained in Chapter 4, Plan Implementation. Furthermore, the
new Memorial Causeway Bridge will result in the realignment of Court and Chestnut
Streets and will require the elimination of the parking lot located on the northeast comer
of Pierce Street and Pierce Boulevard and will require the reconfiguration of the parking
lot located near the Pinellas County Courthouse.
PUBLIC RECREATION FACILITIES
A total of 45.3 acres or 6.5 percent of the total land within Downtown is occupied by
City-owned parkland and is illustrated on Map 7, page 39. There are a variety of
facilities within Downtown and several in close proximity to the Plan boundaries.
Several of the parks are concentrated in the traditional Downtown core. Coachman Park,
almost seven acres in area, is located in the western-most portion of the core along
Clearwater Harbor. The park is primarily passive, however, it has an amphitheater that
attracts nationally-known artists and serves as a regional entertainment venue. On the
west side of Coachman Park adjacent to Clearwater Harbor are the Bayfront Memorial
37
Parks. These are small passive parks providing parking along the water and are best
known for housing two sculptures. One sculpture pays tribute to the World War I
American Doughboys and the second one memorializes the World War I Navy.
The Bayfront Tennis Complex is located to the west of City Hall on the lower end of the
bluff and is the City's first tennis complex. One urban pocket park, Station Square Park,
is located in the center of the historic commercial core on Cleveland Street and is used by
many Downtown workers. Station Square Park also hosts a variety of special events in
addition to being the home of the Farmer's Market. Lastly, the Fred E. Marquis Pinellas
Trail, a countywide trail system, traverses Downtown running north/south. A significant
portion of the Trail shares the East Avenue right-of-way but north of Drew Street the
Trail is located within a dedicated greenway corridor.
The Seminole Street Launching Facility is located in the most northwestern section of
Old Bay and functions as the City's main boat launching facility. It has eight boat ramps
and a fishing pier, as well as a picnic area. The facility accommodates approximately
25,000 launches per year. The facility offers monthly and yearly launch passes.
Town Lake, located east of the core on the west side of Prospect Avenue, is principally
completed. Town Lake is a passive urban lake providing a unique amenity within
Downtown. David Martin Soccer Field is the only active recreation facility in Downtown
and is located on the north side of Court Street west of Hillcrest Avenue. This field will
be relocated south of its current location, as part of the Glen Oaks Storm water Detention
Facility and will then be located immediately south of Downtown.
Even though Downtown has a significant amount of parkland, it lacks small pocket parks
and playgrounds within the residential neighborhoods. Several recreation facilities are
located along the perimeter of the Downtown including the Clearwater Country Club golf
course and Crest Lake Park, which is a community park with playground facilities, a lake
and the City's first dog park.
EXISTING DOWNTOWN REDEVELOPMENT PROGRAMS
Several programs have been established to support Downtown redevelopment efforts. A
description of the main programs is listed below and a more comprehensive listing of
incentives available to the private sector is provided in Chapter 4, Plan Implementation.
Downtown Development Board
Pursuant to Florida Statutes, the Downtown Development Board (DDB) was established
in 1970. In 1971, Downtown property owners approved a referendum that created a
Special Downtown Tax District to assist in revitalization efforts of the Downtown area
and preserve property values. The DDB has seven elected board members and two ex-
officio members from the CRA and represents the interests of Downtown property
owners in addition to supporting the Main Street program. The CRA provides
professional staff support to the DDB.
38
Main Street Program
The City of Clearwater was designated a Main Street Community by the Florida Division
of Historical Resources in 1998. This program is an integral part of Florida's historic
preservation program based on the national model developed by the National Trust for
Historic Preservation. The Main Street approach involves the private sector through four
areas: organization, promotion, design and economic restructuring.
Brownfields Program
In order to assist in the redevelopment of abandoned, idled, or underuti1ized industrial
and commercial properties that have or are perceived to have environmental
contamination, the City of Clearwater established a Federal and State Brownfie1ds
program in 1996. This program has provided assistance to conduct environmental site
assessments, remove hydraulic lifts, monitor groundwater, develop site-specific quality
assurance plans, absorb impact fees, implement revolving loan funds and provide site
remediation. At this time, over 200 Brownfields sites have been identified in the
Downtown Plan area. The sites are dispersed with concentrations found along Martin
Luther King, Jr. Avenue, Chestnut Street, Missouri Avenue, Fort Harrison Avenue and
Cleveland Street.
Enterprise Zone
In an effort to reduce poverty levels, unemployment, physical deterioration and economic
disinvestment, the Clearwater Enterprise Zone Development Agency (EZDA) was
created in September 1998. A significant portion of the Enterprise Zone is located within
Downtown. Businesses may receive credits or tax refunds on State Sales and Use Tax or
Florida Corporate Income Tax if they meet the requirements.
Downtown-Gateway Strategic Action Program
In 2002, the City's first Downtown-Gateway Strategic Action Program was developed
through a partnership of the CRA, Downtown Development Board, Main Street Joint
Venture Committee and Regional Clearwater Chamber of Commerce. This is a three-
year program that defines the work program for the City's Economic Development
Department with regard to Downtown. The program identifies various programs,
projects, and costs and is reviewed and revised on a yearly basis.
INVESTMENT IN DOWNTOWN
Since the inception of the original Downtown CRA in 1981, considerable public and
private investment has been made in the Downtown area. Below is a list of the
significant program and projects undertaken by the City andlor CRA.
. Assisted in improvements to Coachman Park;
. Purchased the Maas Brothers property, now the location of the City's Harborview
Center;
41
. Purchased land and constructed parking lot adjacent to Station Square Park;
. Purchased and sold property for construction of an office development located at
Cleveland Street and Garden A venue and built a parking garage now a private
garage;
. Improved Cleveland Street streetscape with new sidewalks, electrical
improvements and new plantings;
. Purchased and sold property (through the CRA) to the City for the construction of
the Municipal Services Building located at 100 South Myrtle Avenue;
. Issued fa9ade improvement grants for over 30 buildings totaling approximately
$100,000 since 1996. These improvements have been made to properties
primarily located along Cleveland Street and Fort Harrison Avenue Avenue;
. Purchased and assisted in cleaning several Brownfields sites that have been or are
currently being developed by the private sector. (Harbor Oaks Shopping Center,
Mediterranean Village, IMR Global); and
. Subsidized Jolley Trolley, a non-profit trolley system that provides service
between Downtown and the Beach.
Three major public investments are currently under construction within Downtown that
will have major impacts on future redevelopment.
. A new four-lane, high-level fixed bridge that has a vertical clearance of
approximately 74 feet is replacing the existing State Road 60 (Memorial
Causeway) bascule bridge that connects Downtown with Clearwater Beach. The
construction of this $64.3 million project, funded by the Federal Government,
Florida Department of Transportation, Pinellas County and the City of Clearwater
(Penny for Pinellas), began in February 2002 and is expected to open for traffic in
early 2004 with completion in July 2004. Removal of the existing bridge will be
complete by mid-2004.
. The new Main Library is being constructed on the southwest comer of Osceola
Avenue and Drew Street (100 North Osceola Avenue) and is estimated to open in
early 2004. The cost of this project is $20.25 million and was funded through a
variety of sources including City of Clearwater (Penny for Pinellas), the
Clearwater Library Foundation, a bequest and the Pinellas Public Library
Cooperative. This project was identified in the 1995 Downtown Redevelopment
Plan as part of the project known as the "City Public Quad". The library is being
constructed on its original site overlooking Clearwater Harbor instead of the site
envisioned by the 1995 Plan.
42
. "Town Lake", a four-acre stormwater treatment pond and park amenity, is being
constructed in the vicinity south of Cleveland Street, east of Myrtle Avenue, north
of Court Street and west of Ewing Avenue. The purpose of the project is to
reduce existing flooding problems and provide stormwater treatment to protect the
water quality of Clearwater Harbor, designated an Outstanding Florida
Waterbody. This facility establishes a "stormwater buy-in district" within which
development and redevelopment projects can make a payment in-lieu-of on-site
stormwater retention for City and State stormwater treatment requirements. This
project was identified as Park Lake Project No.8 in the 1995 Redevelopment Plan
and is located in the general area identified by the Plan; however, it is
significantly smaller than originally recommended.
In addition to new businesses that have located within existing Downtown buildings,
substantial new redevelopment has been constructed or is currently under construction.
One project was made possible by funding from the Division of Historical Resources
(Old Pinellas County Courthouse) and several others have been made financially feasible
due to the redevelopment programs operated within the Downtown area. Collectively,
these projects include:
. Walgreen's located at the northeast comer of Cleveland Street and Myrtle
Avenue;
. Budget Self-Storage located on the east side of Myrtle Avenue between Cleveland
Street and Drew Street;
. CGI located at the southwest comer of Cleveland Street and Missouri Avenue.
This major redevelopment project includes two buildings and reflects a $50
million investment. Formally IMR Global, it currently employs 100 people;
. Harbor Oaks Shopping Center, which includes a Publix grocery store, located on
the southeast comer of South Fort Harrison Avenue and Turner Street;
. Old Pinellas County Courthouse, the subject of an extensive restoration is listed
on the National Register of Historic Places and located at the southern terminus of
South Osceola Avenue at Court Street;
. Mediterranean Village in the Park, a 1 DO-unit townhouse development, located on
the south side of Cleveland Street and north of the new Town Lake. The CRA
purchased land and sold to the developer, cleaned the site and agreed to pay
impact fees, permit fees and utility connections fees as construction occurs;
. Laura Street Townhomes, an 18-unit townhouse development, located on the
north side of Laura Street east of Myrtle Avenue;
. Sabbides Office building, a 3,700 square foot contractor's office located on Gould
Street; and
43
I
.
Church of Scientology Ministerial Training & Pastoral Counseling Center, a
religious facility approximately 370,000 square feet of floor area located on the
southeast comer of South Fort Harrison Avenue and Pierce Street. This building
provides the City's first elevated walkway crossing above South Fort Harrison
Avenue connecting to the Fort Harrison Avenue Hotel.
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Chapter 3
Land Use Plan/Redevelopment Plan
45
VISION OF PLAN
The intent of the Clearwater Downtown Redevelopment Plan is to provide a flexible
framework for the redevelopment of Downtown into a place that attracts people to live,
work, shop and play. The principles that guided the development ofthe Downtown Plan
are as follows:
. The Clearwater Strategic Vision for Two Decades included eleven overall goals
one of which is: A vibrant downtown that is mindful of its heritage;
. Downtown Clearwater is a major center of activity, business and governments;
. The location of the Pinellas County seat within Downtown Clearwater is a point
of civic pride and economic development opportunities.
. The revitalization of Downtown Clearwater is critical to the City's overall
success. The City will use all tools and incentives available in the CRA to
revitalize the Downtown.
. Cleveland Street is downtown's "Main Street" and is valued both for its historic
character/setting and as the major retail street;
. Downtown will be an integrated community with a mix of retail, residential,
office and recreational opportunities. The development of a variety of residential
projects to attract new residents to Downtown is critical to the success of a
revitalized Downtown.
. Fort Harrison and Osceola Avenues should be redeveloped as pedestrian oriented
streets and in conjunction with Cleveland Street form the major retail core of
Downtown;
. Downtown's unique waterfront location should be a focal point for revitalization
efforts and an orientation for all of Downtown. Views of and access to the water
must be preserved;
. The existing City Hall site may be redeveloped with uses other than
governmental/public uses to facilitate the renewal of Downtown;
. Quality urban design is critical to new construction and renovated buildings;
. To encourage pedestrian activity, some automobile-oriented uses should not be
permitted;
. The Pinellas Trail is a unique resource for recreation and economic development
within Downtown;
47
. The visual and performing arts are a vital part of Downtown;
. An adequate parking supply must be available coterminous with new uses; and
. The elimination of blighting conditions and the revitalization of the existing and
expanded CRA are critical to the future health of Downtown.
These concepts guided the formation ofthe Plan's goals, objectives and policies. They
also provided the basis for the establishment of character districts, which divide the
Downtown into separate geographical areas and set the parameters for redevelopment.
These concepts also provided direction for the types of City strategies, public investments
and development incentives that should used to encourage and help facilitate private
investment that will make Downtown a place in which all Clearwater residents and
tourists can enjoy.
GOALS, OBJECTIVES AND POLICIES
In order to guide the revitalization of Downtown, three overriding goals have been
established. Objectives and polices have been developed to aid in reaching these goals.
Downtown development/redevelopment and public actions within Downtown shall be
governed by the following goals, objectives and policies.
Goals and Objectives
People Goal
Goal 1: Downtown shall be a place that attracts people for living, employment and
recreation. The City shall encourage redevelopment that will attract residents
and visitors to Downtown as a recreation, entertainment and shopping
destination.
Objective lA: All development within Downtown shall further the goals, objectives and
policies of this Plan and shall be consistent with the character districts, the
design guidelines and the Downtown zoning district.
Objective IB: Downtown shall be maintained as the City of Clearwater government
center.
Objective I C: The City of Clearwater values the location of Pinellas County government
in Downtown and will continue to encourage Pinellas County to remain in
the Downtown.
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Objective ID: The City will support the relocation of the Osceola Street City Hall to a
location within the Downtown. The location and design of the new City
Hall shall reflect the building's importance as a civic institution and
community-gathering place.
Objective IE: A variety of businesses are encouraged to relocate and expand in
Downtown to provide a stable employment center, as well as employment
opportunities for Downtown residents.
Objective IF: Cleveland Street shall be maintained as Downtown's Main Street which is
valued both for its historic character and scale of development and for its
function as the major retail street.
Objective I G: Residential uses in Downtown are encouraged with a variety of densities,
housing types and affordability consistent with the character districts.
Objective IH: A variety of incentives shall be available to encourage redevelopment
within the Downtown.
Objective 11: The City shall use all existing incentives to encourage Downtown housing
and shall evaluate other incentives to encourage residential uses to locate
Downtown.
Objective 11: Downtown shall maintain and expand parks and recreational activities that
serve residents and visitors.
Objective IK: Downtown shall be a safe environment for both residents and visitors by
addressing real and perceived public safety issues.
Objective IL: The City shall recognize the unique features of Downtown neighborhoods
and continue and expand applicable neighborhood services.
Movement Goal
Goal 2: Create an environment where both people and vehicles can circulate
throughout Downtown safely and effectively.
Objective 2A: The Downtown street grid should be maintained to provide multiple
access points in and through Downtown, to assist in dispersing traffic on
various routes and contribute to improved traffic operations. Vacation of
streets shall be evaluated based on redevelopment potential provided
alternative access exists or can be provided.
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Objective 2B: Cleveland Street and Fort Harrison Avenue shall be reclaimed as local
streets to operate within Downtown for vehicular and pedestrian
circulation.
Objective 2C: A Master Streetscape and Wayfinding Plan shall be implemented to
enhance the pedestrian and vehicular environment, invite residents and
visitors into Downtown, improve traffic circulation and encourage private
development.
Objective 2D: The Pinellas Trail shall be maintained and improved as both a recreational
amenity and alternative mode of transportation. The Trail presents the
opportunity to bring people into Downtown and as such is a unique source
of economic development. The Trail shall assist in creating connections
within Downtown, between the balance of the Trail countywide and from
Downtown to Clearwater Beach.
Objective 2E: Pursue a monorail connection from Downtown to Clearwater Beach and
ensure a connection from Downtown to the proposed countywide light rail
system and the statewide high-speed rail system to improve traffic
circulation and encourage economic development opportunities.
Objective 2F: Monorail and light rail stations shall be located in close proximity to
employment centers, entertainment/retail centers and in areas of existing
and planned concentrations of residential development. The design and
scale of these stations shall be consistent with the vision and scale of the
character district in which they are located.
Objective2G: Encourage improvements to, and the expansion of, Pinellas Suncoast
Transit Authority (PST A) services and routes to include connections
between Downtown and Clearwater Beach and from Downtown to other
regional attractions in Pinellas County.
Objective 2H: A variety of parking solutions for motorized and non-motorized vehicles
shall be pursued to support redevelopment while maintaining ease of
access and parking throughout the Downtown.
Objective 21: Redevelopment and public improvements shall create and contribute to
pedestrian linkages throughout the Downtown.
Objective 2J Encourage the future development of a joint use public/private parking
garage and bus terminal located at either the current PST A terminal
location on the west side of Garden Avenue from Park Street to Pierce
Street or at another Downtown location determined by the City and PST A.
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Amenity Goal
Goal3: Create Downtown as a memorable place to be enjoyed by residents and visitors
that capitalizes on Clearwater's waterfront location, natural resources, built
environment and history.
Objective 3A: Coachman Park shall be redeveloped and expanded as a waterfront park
accessible to all residents and visitors containing active and passive open
space, an improved regional outdoor entertainment venue and a marina.
Objective 3B: The new Main Library will serve as a cultural attraction and an anchor for
the northern section of the Downtown Core.
Objective 3C: A variety of visual and performing art activities and programs shall be
encouraged within the Downtown.
Objective 3D: Redevelopment is encouraged to create a vibrant Downtown environment
containing a variety of building forms and styles that respect Downtown's
character and heritage.
Policies
Policy I: The design guidelines establish the quality and design features expected for
renovation, redevelopment and new construction in Downtown with which all
projects must be consistent.
Policy 2: The character of each district shall be reinforced through the site plan and
design review process. Projects shall be consistent with and contribute
positively to the vision of the character district in which it is located.
Policy 3: The design of all projects in Downtown shall make meaningful contributions
to the pedestrian environment through site and building design.
Policy 4: Renovation, rehabilitation and reuse of historic resources are encouraged.
Flexibility through the site plan review process should be utilized so that
historic resources may be retained and reused.
Policy 5: The City shall pursue various strategies, incentives and planning tools that
will assist in the preservation of historic resources.
Policy 6: The City shall establish a Public Amenities Incentive Pool that provides
density and intensity increases for projects located in all character districts,
except as limited in Old Bay, in excess of the allowable maximum
development potential based on a provision of selected public amenities. The
size of the Incentive Pool shall be the incremental difference between the
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maximum development potential permitted by the 1995 Redevelopment Plan
and the maximum amount of development permitted under this Plan as
determined by the buildout scenarios.
Policy 7: Transfer of Development Rights are permitted for all projects to assist
development provided that both the sending and receiving sites are located in
the Downtown Plan area. Approval of Transfer of Development Rights on a
site may allow an increase in the development potential in excess of the
maximum development potential of the applicable character district. All uses
of transfer of development rights shall ensure that the receiving site remains
consistent with the vision of the applicable character district.
Policy 8: Maintain the designation of Downtown as a Regional Activity Center so that
the thresholds for Development of Regional Impacts remain increased.
Policy 9: Projects located at or near the border of the Downtown Plan area shall use
effective site and building design features to ensure an appropriate transition
and buffer between the different areas.
Policy 10: Uses along the Pinellas Trail should be oriented toward the Trail to take
advantage of the people drawn to this recreational/transportation amenity.
Connections to the Pinellas Trail should be incorporated in site plans when
property is adjacent to the Trail or when the proposed use would benefit
through a connection.
Policy II: Nonconforming uses are encouraged to relocate to a zoning district that
permits their use. The City shall explore all incentives and planning tools that
will assist in the relocation of nonconforming uses. Use of the Community
Development Code tool known as "Termination of Status as a
Nonconformity" is not permitted within the Downtown Plan area.
Policy 12: Drive-through facilities shall only be permitted as an accessory use and
through a design that minimizes the views of the facility from rights-of-way
and preserves the urban character of Downtown.
Policy 13: Places of worship and social/community centers are considered integral parts
of the Downtown character districts. They are permitted uses that may locate
or expand at a scale consistent with the character district in which they are
located provided that all site plan requirements are met.
Policy 14: The education of Downtown property owners should be emphasized regarding
Clearwater building and property maintenance standards. Litter control and
maintenance of landscaped areas shall be a priority for Downtown. The City
will maintain its properties and public infrastructure as the example for other
property owners.
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Policy IS: The City shall make use of Community Development Block Grant (CDBG)
funds for Downtown infrastructure and increasing affordable housing options.
Policy 16: Prior to the disposition of City and/or CRA-owned properties, the City shall
determine the most appropriate use consistent with the Plan in consultation
with the applicable neighborhood associations and/or business groups.
Policy 17: Property owners/developers are encouraged to meet with area neighborhood
associations/business groups prior to submitting a major redevelopment
project for City review.
Policy 18: The City shall assist neighborhoods in the formation and development of
neighborhood associations that empower residents to improve their
neighborhood and strengthen ties between residents and government.
Policy 19: Residential development shall provide appropriate on-site recreation facilities
based on the scale of the project.
Policy 20: Shared parking for commercial, office and mixed uses should be
accomplished wherever possible.
Policy 21: The City shall pursue all funding options to accelerate the implementation of
the Master Streetscape and Wayfinding Plan and Coachman Park Master Plan.
Policy 22: The City shall monitor and evaluate traffic operation changes as a result of the
new bridge alignment and make any necessary capital or operational
improvements to the Downtown traffic network.
Policy 23: The City shall evaluate the need, size and location for a parking garage(s) to
support entertainment, retail and/or restaurant uses. The City may support the
development of these uses through the construction of a garage, participation
in a public/private partnership to build a garage or contributions to assist in
the construction of a garage.
Policy 24: The City prefers and shall encourage alternative stormwater management
solutions rather than installation of on-site stormwater retention ponds. These
alternatives may include neighborhood or regional stormwater programs that
make significant improvements to the overall stormwater system and
environment.
Policy 25: The City shall give priority to sidewalk construction within Downtown that
enhances pedestrian linkages and/or completes a continuous sidewalk system
on all streets.
Policy 26: The CRA will evaluate participating with the private sector in land assembly
to facilitate projects consistent with this Plan.
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Policy 27: The CRA will consider abatement of impact fees and permit fees as an
incentive for redevelopment projects that are consistent with this Plan.
Policy 28: Properties whose uses have resulted in a higher police level of service than
typical properties are encouraged to redevelop with uses consistent with the
applicable character district; if a higher police level of service continues, the
use will be the focus of nuisance abatement strategies and law enforcement.
Policy 29: The City shall work to increase coordination and communication among
residents, Police Officers and the Community Response Team in an effort to
pro actively solve problems.
DESIGN GUIDELINES
The Design Guidelines, which will apply to all development and redevelopment within
the Plan area, will be added to the document at a later date.
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DOWNTOWN CHARACTER DISTRICTS
The 1995 Plan controlled development by a land use map that designated allowable uses
on a parcel-by-parcel basis. In order to deviate from this very specific map, a Plan
amendment would be required. In an attempt to accommodate the long-term flexibility
needed to support redevelopment, character districts are being established in this Plan to
govern development. These more effectively convey the City's desired future than a
parcel-based land use map.
Several studies were conducted in order to determine the appropriate boundaries and the
number of character districts. One study focused on general development patterns,
concentration of uses, street patterns, number of lanes and natural and manmade
boundaries. Another study considered recently constructed or soon to be constructed
capital projects and their potential impacts on the Downtown. Additionally, a review of
the maximum permitted development potential permitted by the 1995 Plan and the
Periphery Plan was conducted, along with a review of the actual built intensity and
density of existing and approved projects. It was determined that the 1995 Plan could
result in an unusual and undesirable development pattern where the development
potential in the eastern portion of the original CRA was more intensive than the area
adjacent to the Downtown Core. This pattern is inconsistent with general planning
principals and with concepts endorsed by the City Commission in 2002. Those concepts
specified that the highest density and intensity of Downtown should be located in the
Core area with decreasing density and intensity moving east through the balance of
Downtown.
Based on the above evaluation, six distinct districts are created to guide development and
redevelopment within Downtown and are depicted on Map 8, page 57. Each District
contains a vision that includes use requirements, function, development patterns, intensity
and density and height. Each District also includes policies specific to the District, as
well as design guidelines. The overall maximum development potential permitted within
Downtown is being reduced from that within the 1995 Plan. The City will retain the
balance of the excess potential over the life of the Plan, however, to allocate to specific
projects that make a major contribution to Downtown redevelopment.
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57
Downtown Core District
The Downtown Core is bounded by Drew Street on the north, Myrtle Avenue on the east,
Clearwater Harbor on the west and Chestnut Street on the south as shown on Map 8, page
57. The Downtown Core encompasses 270 parcels totaling 128 acres in area and
represents 23.7 percent of the Downtown Plan area.
Existing Character
The Downtown Core is the government center and principal employment core of the
City. Many of the Pinellas County government offices are located in the Downtown Core
as well as private offices and support uses that desire the proximity to the government
center. Cleveland Street is Downtown's "Main Street" and has a historic character/setting
and functions as the major retail street within Downtown. There are a significant number
of churches and church-related uses within the Downtown Core, as well as under-
developed and vacant land.
District Vision
Uses
The Downtown Core should continue to be a center of government including Pinellas
County and City of Clearwater governmental offices. The Downtown Core will continue
to attract private offices that desire to locate in close proximity to the government center,
as well as offices attracted to Clearwater for its size, central location and amenities. A
key component to diversify the Downtown Core is to attract residential uses with a
variety of housing types and prices. Once a residential base is in place, retail, restaurant
and services will likely follow. It is anticipated that the majority of existing churches will
remain and possibly expand.
Redevelopment of two key public waterfront parcels located on the Bluff overlooking
Clearwater Harbor is also anticipated: the Harborview/Coachman Park parcel and the
City Hall/Calvary Baptist Church parcel. The Harborview/Coachman Park parcel is
located west of Osceola Avenue from Drew Street south to Cleveland Street and is
currently developed with uses open to the public. The City will therefore only
contemplate redevelopment containing uses open to the public such as retail/
restaurant/convention center/hotel/entertainment uses within the footprint of the existing
Harborview Center. The redevelopment should complement the new Main Library and
Coachman Park both in terms of compatibility of uses and design. The second
redevelopment site is the combined sites of City Hall and Calvary Baptist Church which
extends south from Cleveland Street to Pierce Street and from the west side of Osceola
Street to the water. The City will contemplate redevelopment of these combined parcels
as residential/retail and mixed use. It is recognized that redevelopment of both parcels
will require additional approval from the citizens of Clearwater.
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An additional key private redevelopment site is the Am South/"Super Block" bound by
Drew Street on the north, Cleveland Street on the south, Osceola Avenue on the west and
North Fort Harrison Avenue on the east.
Function
The Bluff should be enhanced through improvements to Coachman Park, retention of
public access to the waterfront, and a continued emphasis on the new Main Library as a
community-gathering place, cultural attraction and anchor for the north end of the
Downtown Core. In addition to the Bluff as a destination, the Downtown Core should be
redeveloped as a family-oriented entertainment destination including a marina, cultural
events and attractions, festivals, restaurants, theater and shopping.
Development Patterns
Among the Downtown character districts, the Downtown Core will have the highest
density for residential and hotel uses and the highest intensity for retail/commercial/
office uses. It is expected that the most intense development within the Downtown Core
will occur in the center of the District defined as from Osceola Avenue east to Myrtle
Avenue and from Drew Street south to Court Street. The Downtown Core shall be
redeveloped as a pedestrian-friendly place achieved through a diversity of land uses,
urban design and streetscape improvements.
New construction and redevelopment along Cleveland Street must respect and be
integrated with the existing predominant historic building, height, and scale patterns.
Established building rhythms, setbacks, and scale along a block should be maintained and
reinforced with new construction. Proposed buildings in excess of the established
historic height must be stepped back from Cleveland Street so the additional height
maintains a streetscape that preserves a human scale.
The Pinellas Trail should be integrated into the Downtown Core through such
mechanisms as a connection across the Memorial Bridge, various improvements to the
Trail within the Downtown Core, and additional east/west trails that connect the balance
of the City with the Downtown.
Prohibited Uses
Detached dwellings, all types of vehicle sales and services, automobile service stations,
fast food restaurants with drive-through service, industrial and problematic uses
(examples include, but are not limited to, day labor, pawn shops, check cashing and blood
plasma centers and body piercing and tattoo parlors).
Intensity
Floor Area Ratio - 4.0 FAR;
Density -70 dwelling units per acre or 95 hotel
units per acre
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Height - Along Cleveland Street- Consistent with the historic building pattern and
consistent with alternatives specified in the design
guidelines;
Balance of the District - no maximum height restriction
Downtown Core District Policies
The following policies shall govern development within the Downtown Core, as well as
City actions:
Policy I: Maintain the Harborview Center as a conference/community center consistent
with reasonable operating requirements, until the citizens and City
Commission endorse plans for redevelopment. For the long term, the existing
footprint of the Harborview Center may be redeveloped solely with restaurant,
retail, convention center, hotel and/or entertainment uses so the site remains
open and accessible to the public. The design of the redeveloped site shall
provide public access and be integrated with and related to the balance of the
Downtown Core and the Coachman Park Master Plan.
Policy 2: Redevelopment on all property west of Osceola Avenue and south of
Cleveland Street should consider the natural Bluff features, the views of
Clearwater Harbor and be integrated with the Coachman Park Master Plan.
Policy 3: Priority shall be given to the construction of a garage(s) in support of the
implementation of the Coachman Park Master Plan. The garage(s) shall be
located to provide convenient access for Park, Library and Marina users.
Policy 4: Station Square Park shall be recreated as an active Downtown park serving as
a "pocket park" for Downtown employees and special events.
Policy 5: The City shall continue to allow payment in-lieu of providing required on-site
parking.
Policy 6: The City shall perform a bi-annual parking needs analysis to establish
priorities for parking solutions and expenditures of payment in-lieu fees.
Policy 7: To ensure a pedestrian-friendly and safe environment, driveways shall be
discouraged on Cleveland Street between Myrtle Avenue and Osceola
Avenue.
Policy 8: Redevelopment and new construction along Cleveland Street shall be
compatible with and contribute to pedestrian vitality, human scale and historic
fabric.
Policy 9: Urban and architectural design are equally important for the street side and
waterside of buildings.
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Policy 10: Capitalize on Downtown's waterfront location by supporting alternative
modes of transportation between Downtown, the beach and the other barrier
islands, including the use of water taxis/shuttles.
Design Guidelines
The Design Guidelines will be added to the document at a later date.
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Old Bav District
The Old Bay Character District is generally bounded by Nicholson Street on the north,
Blanche B. Littlejohn Trail and Myrtle Avenue on the on the east, Clearwater Harbor on
the west and Drew Street on the south as illustrated on Map 8, page 57. There are 228
parcels totaling 81.5 acres ofland within the District representing IS percent of the total
Downtown Plan area.
Existing Character
The Old Bay District, which is the area previously known as the Northwest Periphery
Plan area and the land south of Jones Street to Drew Street, is a transitional area between
the Downtown Core and the low density residential areas to the north. North Fort
Harrison Avenue Avenue, which is currently designated as Alternate U.S. Highway 19, is
the main traffic corridor in this District, and serves as the northern most gateway into the
Downtown area.
Old Bay is comprised of a mix of land uses including governmental, residential
(including single-family dwellings), commercial, industrial, institutional and recreational.
This mix, while giving the District great diversity, also results in incompatible
development patterns and uses.
The District's unique character is derived from its location along Clearwater Harbor and
the significant number of older structures (greater than 50 years). The North Ward
Elementary School, a National Register Historic site and the City of Clearwater's
Partnership School, is located on the northern edge of the District, and is a neighborhood
amenity. The location of North Fort Harrison Avenue and the high volumes of traffic on
it essentially divide the District into two distinct sections and contribute to the lack of a
cohesive identity. Furthermore, the most eastern portion of the District does not enjoy
close proximity to the waterfront and the single-family residential uses are surrounded by
nonconforming vehicle services and industrial uses.
District Vision
Uses
The Old Bay District is envisioned to be a mixed-use neighborhood supporting the
Downtown employment base with residential, limited neighborhood commercial and
office uses. A variety of densities and housing styles are encouraged throughout the
District, as well as renovations of existing older structures
This District provides an opportunity for higher-density residential uses along Clearwater
Harbor west of Osceola Avenue, provided such development is sensitive to the
established low-rise historic character of the District. The eastern frontage of Osceola
Avenue may retain its residential use, convert existing buildings to offices, redevelop
with residential scale offices or combine these two uses on the same site. North Fort
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Harrison Avenue is envisioned as the main commercial area providing neighborhood
commercial uses on properties on both sides of the street. The area between North Fort
Harrison Avenue and Garden Avenue should continue to be a mixed-use area permitting
commercial and office development and encouraging the incorporation of residential uses
in mixed-use projects. Properties located east of Garden Avenue may be redeveloped
with residential uses, residential scale office development or a mix of these two uses.
The parcel within the District east of the Pinellas Trail through to Myrtle Avenue is
envisioned to remain as the City's Gas Department administrative offices and warehouse.
Function
The character of Old Bay should be strengthened through streetscape elements that
identify the District as a Downtown neighborhood. Emphasis should be placed on tying
the eastern and western sections of the entire District together by providing linkages
between the waterfront and the Pinellas Trail. Public improvements to the Seminole Boat
ramp will also enhance waterfront access and appearance.
Development Patterns
Greater heights in the higher density residential area west of Osceola Avenue may be
considered. The development pattern in the balance of the District is expected to remain
urban in character reflecting the low-rise scale (two to three stories) of the existing
neighborhood. Renovation/restoration of existing historic homes is strongly encouraged
and new development should provide references to the neighborhood's historic features
in their design. Redevelopment should provide opportunities for comfortable pedestrian
travel and access to public areas including the Seminole Street Launching Facility and
Pinellas Trail.
Prohibited Uses
Automobile service stations, all types of vehicle sales and services, fast food restaurants
with drive-through service, adult uses, industrial and problematic uses (examples include,
but are not limited to, day labor, pawn shops, check cashing and blood plasma centers
and body piercing and tattoo parlors).
Intensity
Floor Area Ratio (FAR) - 0.5 FAR;
Density - West of North Garden Avenue:
< 2 acres - 25 units/acre
> 2 acres - 50 units/acre
Between North Garden Avenue and the
Pine lias Trail:
< I acre - 7.5 units/acre
> I acre - 25 units/acre
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Height
West of Osceola Avenue:
Between Drew and Georgia Streets - 150';
Between Georgia and Eldridge Streets - 120';
Between Eldridge Street and the Old Bay northern boundary - 100';
Between Osceola and Ft. Harrison Avenues and between Jones and Drew Streets - 150';
East of Osceola Avenue - 40'
Old Bay District Policies
The following policies shall govern development within the Old Bay District, as well as
City actions.
Policy 1: The Public Incentives Amenities Pool shall not be available to any property
located on the west side of Osceola Avenue between Eldridge Street and the
northern boundary of the Old Bay character district.
Policy 2: Connections from the Pinellas Trail through the neighborhood to Clearwater
Harbor should be accomplished through signage, sidewalks and
bicycle/pedestrian facilities.
Policy 3: The Seminole Street Launching Facility should be maintained as a recreation
site, recognized as an area attraction, and should be improved with the
addition of elements such as picnic areas, park benches, landscaping, lighting
and parking management.
Policy 4: City rights-of-way that dead-end at the harbor shall be retained and improved
for public access to the water.
Policy 5: Clearwater Gas property should be landscaped, buffered and beautified
appropriately.
Policy 6: Existing commercial uses fronting on North Fort Harrison Avenue may be
expanded or redeveloped through the block to North Osceola Avenue. If this
occurs, it shall be adequately buffered from the surrounding properties with
materials such as landscaping or fencing.
Policy 7: New development on North Fort Harrison Avenue shall be oriented toward
the street to encourage pedestrian activity and a dynamic street life.
Policy 8: New development on Drew Street shall be oriented toward the street to
encourage pedestrian activity.
Policy 9: Mixed-use development that has office and retail uses on the first floor and
residential uses above are encouraged along North Fort Harrison Avenue
A venue.
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Policy 10: New construction and renovations of existing single-family platted areas east
of Garden Avenue shall maintain the existing character of the neighborhood
for lot size, setbacks and height.
Policy 11: Preferred housing styles east of Osceola Avenue are single-family detached
and townhouses. Attached dwellings in this area may be considered upon
assembly of at least one acre and preferably one city block.
Old Bay Design Guidelines
The Design Guidelines will be added to the document at a later date.
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South Gateway District
The South Gateway District is generally bounded by parcels fronting on Chestnut Avenue
on the north, the Pinellas Trail on the east, South Fort Harrison Avenue on the west and
Druid Road on the south as depicted in Map 8, page 57. The District is comprised of 61
parcels of land totaling 22.9 acres and represents 4.2 percent of the total Downtown Plan
area.
Existing Character
The South Gateway District, which is generally the area previously known as the
Southwest Expansion area of the Periphery Plan, is a transitional area between the
Downtown Core and the lower density residential areas to the southeast and office and
industrial areas to the southwest. It is bounded on the west by South Fort Harrison
Avenue Avenue, which is designated as Alternate U.S. Highway 19 and is the main
traffic corridor in this District. A new community shopping center was recently
constructed in the center portion of this District, which serves as an anchor to the South
Gateway. Even though this major redevelopment project has occurred, there is a
significant amount of vacant and/or underutilized land remaining within the South
Gateway.
District Vision
Uses
The South Gateway is the principal entryway to Downtown from the south. The District's
location in the vicinity of Morton Plant Hospital and along a travel path for many
commuters makes the South Fort Harrison Avenue frontage ideal for commercial uses.
The frontage along South Fort Harrison Avenue should continue to be redeveloped with
community shopping uses to serve the nearby neighborhoods, employees and commuters.
The existing offices are encouraged to remain and renovate over time capitalizing on
their proximity to both the Downtown Core and Morton Plant Hospital. The balance of
the District's vacant and underutilized properties is envisioned to redevelop with
residential development at an urban scale.
Function
Alternate U.S. Highway 19 will be re-designated from South Fort Harrison Avenue to
Missouri and Myrtle Avenues at Court Street. Fort Harrison Avenue will be redesigned
to function as a local street with two travel lanes (and a center turn-lane) instead of four.
The streetscape improvements will recognize the changed function of the street and
emphasize its connection with the Downtown Core.
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Development Patterns
Due to its adjacency with the Downtown Core and established development patterns, the
scale and context of buildings should be urban in nature and promote a pedestrian-
friendly environment. Connections within the District to the Pinellas Trail should be
encouraged through site design, streetscape improvements and landscaping.
Prohibited Uses
Detached dwellings, all types of vehicle sales and services, automobile service stations,
fast food restaurants with drive-through service, adult uses, industrial and problematic
uses (examples include, but are not limited to, day labor, pawn shops, check cashing and
blood plasma centers and body piercing and tattoo parlors).
Intensity
Floor Area Ratio - 1.0 FAR;
Density - < 2 acres - 25 dwelling units/acre
> 2 acres - residential only - 35 dwelling
units per acre
> 2 acres and mixed use project including
residential - 50 dwelling units per acre
Height - 50'
South Gateway District Policies
The following policies shall govern development within the South Gateway District, as
well as City actions:
Policy 1: The visual connection of the South Gateway should be strengthened with the
Harbor Oaks Historic District through streetscaping elements and building
design.
Policy 2: Residential development fronting on South Fort Harrison Avenue may only be
permitted if part of a mixed-use development.
Policy 3: Curb cuts shall be discouraged on the South Fort Harrison Avenue frontage
where alternative access can be provided.
South Gateway Design Guidelines
The Design Guidelines will be added to the document at a later date.
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T own Lake Residential District
The Town Lake Residential Character District is bounded by Drew Street on the north,
Martin Luther King, Jr. A venue and Missouri Avenue on the east, Myrtle Avenue on the
west and parcels fronting on Chestnut Street on the south (see Map 8, page 57). There
are 355 parcels of land totaling 88.2 acres in this District. The Town Lake Residential
District represents 16.3 percent of the land area within the Downtown Plan area.
Existing Character
The area previously known as the Northeast Expansion Area of the Periphery Plan and a
portion of the area previously known as the Southeast Expansion Area of the Periphery
Plan is included in the Town Lake Residential District. This District includes a mix of
retail, office, vehicle service, industrial and residential uses. The Town Lake Residential
District has a significant amount of underutilized and vacant property. There is a
concentration of dwellings with historic character along Grove Street between Martin
Luther King, Jr. Avenue and Cleveland Street. Four major streets provide egress and
ingress to the District as well as internal circulation. The City has constructed Town
Lake in the vicinity south of Park Street between Prospect and Ewing Avenues. Town
Lake will provide an alternative to on-site stormwater retention for properties within the
watershed area. In addition, Town Lake was designed to function as a passive park with
pedestrian pathways surrounding the perimeter of the lake.
District Vision
Use
The Town Lake District enjoys many locational advantages that will encourage
residential development: proximity to the Downtown Core, the new Town Lake and park
amenities, as well as large vacant and underutilized parcels. The Town Lake Residential
District will primarily be redeveloped as a residential district with neighborhood
commercial uses. New commercial uses should be of the type and scale to serve the new
residential development. More intense commercial and office development may be
permitted, however, along major streets such as Myrtle Avenue, Cleveland Street, Martin
Luther King, Jr. Avenue and Court and Chestnut Streets. Hotels may be permitted on
property fronting on Cleveland Street. The existing residential scale office area along
Cleveland Street Northeast is encouraged to remain and improve over time but not to
expand into surrounding residential areas. Commercial uses along the Court/Chestnut
Street corridor may serve the broader community, however, the design shall be urban in
nature and pedestrian friendly.
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Function
The addition of new residents in the Town Lake District will enliven Downtown and
provide a market for new retail and restaurant development. Alternate U.S. Highway 19
will be re-designated from South Fort Harrison Avenue to Myrtle Avenue which
transverses this District. With the redesignation, Myrtle Avenue/Alternate U.S.
Highway 19 is expected to function as the primary through-route and Fort Harrison
Avenue can reclaim its function as the local roadway.
Development Patterns
Residential redevelopment in the area north of Cleveland Street shall have a lower scale
with regards to height than the area south of it due to the existing single-family
development pattern. Renovation of small historic single-family dwellings is encouraged
while new construction in the vicinity should respect the height and scale of the Grove
Street neighborhood. The residential development south of Cleveland Street is
anticipated to be oriented toward Town Lake but along major streets, development should
be oriented toward the street to maintain an urban and pedestrian environment.
Commercial development on the major streets (Myrtle Avenue, Cleveland, Court and
Chestnut Streets) should be constructed with a build-to line close to the street and
parking/service areas located to the rear. Commercial redevelopment should be designed
primarily for comfortable and safe pedestrian access while accommodating vehicles.
Prohibited Uses
Automobile service stations, all types of vehicle sales and service uses, fast food
restaurants with drive-through service, adult uses, industrial and problematic uses
(examples include, but are not limited to, day labor, pawn shops, check cashing and blood
plasma centers and body piercing and tattoo parlors).
Intensity
Floor Area Ratio - 1.0 FAR;
Density - 30 dwelling units per acre or 40 hotel
units per acre
Height -75'
Town Lake Residential District Policies
The following policies shall govern development within the Town Lake Residential
District, as well as City actions:
Policy I: New construction and renovations of existing single-family platted areas in
the northeast section of the District shall maintain the character of the
neighborhood with regard to lot sizes, setbacks and building height.
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Policy 2: Preferred housing styles north of Laura Street are single-family detached,
duplexes and townhouses. Other styles of attached dwellings may be
considered upon assembly of at least one city block.
Policy 3: One dwelling unit may be permitted as accessory to a single-family or two-
family dwelling provided sufficient parking exists on site. This unit will not
be considered when calculating density for the site.
Policy 4: Community scale commercial uses that serve the general needs of multiple
neighborhoods are only permitted on Myrtle Avenue, Cleveland, Court and
Chestnut Streets.
Policy 5: Neighborhood scale commercial and office uses that serve the daily or
convenience needs of the immediate neighborhood may be permitted on Drew
Street and Martin Luther King, Jr. Avenue.
Policy 6: Neighborhood commercial uses may be permitted south of Cleveland Street
and east of Prospect Avenue provided such uses are integral to a residential
project.
Policy 7: Existing neighborhood office and commercial uses north of Laura Street are
encouraged to remain and be renovated.
Town Lake Residential Design Guidelines
The Design Guidelines will be added to the document at a later date.
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Town Lake Business Park District
The Town Lake Business District is bounded by Cleveland Street on the north, Missouri
Avenue on the east, Martin Luther King, Jr. Avenue on the west and Court Street on the
south and is depicted on Map 8, page 57. This District is 43.6 acres in area and is
comprised of 120 parcels, which represents 8 percent of the land area of the Downtown
Plan area.
Existing Character
A portion of the area previously known as the Southeast Expansion Area of the Periphery
Plan is included in the Town Lake Business Park District. The area is now part of the
expanded CRA. At the District's entry point at the southwest corner of Cleveland Street
and Missouri Avenue, a new corporate headquarters, suburban in character was
constructed within the last three years. A mix of uses including retail, office,
utility/infrastructure, residential and nonconforming industrial uses characterizes the
remainder of the District. Even though this major office redevelopment has occurred,
there are numerous vacant and underutilized parcels found throughout the District. In
particular, single-family dwellings are scattered throughout the area west of Madison
Avenue.
District Vision
Use
The Town Lake Business Park District is envisioned to be a Downtown location for
office park development. The District should be redeveloped with corporate and
professional offices, as well as those conducting research and/or light assembly.
Incidental support commercial uses are anticipated to serve the offices in the District.
Residential development or entertainment with supporting retail/restaurant uses may be
considered in limited locations along major streets and if an entire block is assembled for
the redevelopment project.
Function
The primary function of the Town Lake Business District is to provide employment
opportunities and a location for office uses that prefer a business park setting but enjoy
the benefits of being in close proximity to the Downtown Core. Excellent access and
opportunities for significant lot consolidation enhance the District's redevelopment
opportunities.
Development Patterns
Office development within the Town Lake Business Park District shall be campus-like in
nature. Traditional setbacks, significant landscaping and adequate parking should
characterize redevelopment in this area. Commercial uses are encouraged to locate
within the office park and/or office building to provide easy access to their customers and
reduce the need for external vehicle trips.
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Prohibited Uses
Detached dwellings, all types of vehicle sales and service uses, automobile service
stations, fast food restaurants with drive-through service, adult uses, industrial and
problematic uses (examples include, but are not limited to, day labor, pawn shops, check
cashing and blood plasma centers and body piercing and tattoo parlors).
Intensity
Floor Area Ratio- 1.0 FAR;
Density - 30 dwelling units per acre or 40 hotel
uni ts per acre
Height -75'
Town Lake Business Park District Policies
The following policies shall govern development within the Town Lake Business Park
District, as well as City actions.
Policy 1: Commercial uses accessory to and located within an office park are
encouraged and will not be considered when calculating maximum floor area
ratio.
Policy 2: Development of a hotel is encouraged within the Town Lake Business District
to support office park development.
Policy 3: Preference will be given to the vacation of Brownell Street, Gould Street
and/or Washington Avenue provided significant lot consolidation occurs for
office or residential development and provided adequate alternative access
exists or can be provided.
Policy 4: City and CRA owned property should be actively marketed for redevelopment
consistent with the Plan.
Policy 5: Support the relocation and/or stormwater system improvements to make the
existing City-owned pond located on the south side of Gould Street available
as a redevelopment site.
Town Lake Business Park Design Guidelines
The Design Guidelines will be added to the document at a later date.
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East Gatewav District
The East Gateway District is bounded by Drew Street on the north, Highland Avenue on
the east, Missouri Avenue on the west and Court Street on the south and is shown on
Map 8, page 57. This District is comprised of 686 parcels totaling 175.6 acres and
represents 32.5 percent of the Downtown area.
Existing Character
East Gateway is generally characterized by a mixed land use pattern of residential
housing interspersed with pockets of poorly maintained rental properties and outdated
strip commercial. This District struggles with a negative image of crime due to the
location of problematic uses such as day labor facilities, old motels and social service
agencies that provide services to the homeless population. The commercial sector is
burdened with a declining business base, an array of deteriorating infrastructure, a
mismatch of uses, and an increasing number of vacant storefronts. Relatively well-
maintained small professional offices and St. Cecilia's Catholic School anchor the
southern edge of the East Gateway.
District Vision
Uses
It is envisioned that the East Gateway will be a vibrant, stable, diverse neighborhood
defined by its unique cultural base and mixed land uses. It will continue to be developed
as a low and medium density residential neighborhood supported with neighborhood
commercial and professional offices concentrated along the major corridors of Cleveland
Street, Gulf to Bay Boulevard, Court Street and Missouri Avenue. The areas northeast of
Gulf to Bay Boulevard and north of Cleveland Street and east of Hillcrest Avenue should
be maintained as a primarily low density, low-rise residential neighborhood. The areas
southwest of Gulf to Bay Boulevard, south of Cleveland Street, and north of Cleveland
Street west of Hillcrest Avenue are appropriate for medium- and high-density multi-
family residential. Institutional uses should remain primarily south of Cleveland Street.
Function
Although the East Gateway District is predominantly a residential neighborhood, it will
be the primary entrance to the Downtown Core once the new Memorial Causeway Bridge
opens. Consequently, this presents an opportunity to define and improve the function of
this District with attractive streetscape and landscaping elements along with appropriate
wayfinding signage.
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Development Patterns
The existing residential areas should retain their scale and development patterns and any
infill development in this area should reflect the existing low-rise pattern. New multi-
family development should be developed at a medium density and scale and provide
variety in housing types and pricing. It is envisioned that new commercial development
should provide employment opportunities for the District's residents as well as serve the
daily commercial and personal service needs of the neighborhood. Commercial and
office development should be redeveloped at a scale compatible with the neighborhood;
consolidation of small obsolete development parcels/buildings is encouraged to create an
adequate lot size for modern development standards.
Prohibited Uses
Automobile service stations, all types of vehicle sales and service uses, fast food
restaurants with drive-through services, adult uses, industrial and problematic uses
(examples include, but are not limited to, day labor, pawn shops, check cashing and blood
plasma centers and body piercing and tattoo parlors.)
Intensity
A. A portion of the East Gateway has a future land use plan designation of Central
Business District (CDB) and is zoned D, Downtown. This section is generally
located between Missouri and Frederica Avenues one block north and south of
Cleveland Street and is depicted on Map 9, page 77. Development shall be
permitted as follows within this area:
Floor Area Ratio - 0.55 FAR;
Density- 30 dwelling units per acre
Height
Office - 50';
Commercial - 25' - 35'
B. The remaining portion of the East Gateway does not have the Central Business
District (CBD) land use category and is governed by a variety of residential and
nonresidential plan categories. These categories, along with the current zoning
designations shall govern intensity and density, as well as height. However,
development shall also be consistent with the East Gateway character district.
East Gateway District Policies
Policy 1: Any proposed rezoning and/or land use plan amendment within the East
Gateway should be consistent with this Plan.
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Policy 2: The residential base including rental properties should be stabilized by
providing for an improved mix of affordable and market-rate housing options
including infill developments, rehabilitations, homeownership and rental
housing choices.
Policy 3: The expansion of the existing Clearwater Homeless Intervention Project
(CHIP) facilities should be supported as a Downtown "campus" that will
address the emergency and transitional housing needs of the Downtown
homeless (within a structured/supervised program), and which will prevent
future intrusion of scattered homeless facilities throughout the neighborhood.
Policy 4: The concentration of problematic uses, especially day labor facilities, should
be reduced through voluntary relocation or amortization.
Policy 5: The rehabilitation of existing motels into residential apartments shall be
prohibited.
Policy 6: Foster a sense of neighborhood cohesion through urban design elements, as
well as through the creation of neighborhood associations.
Policy 7: Attract and assist existing retail and personal service establishments in order
to create neighborhood employment opportunities.
Policy 8: New development on Gulf to Bay Boulevard shall be oriented toward the
Street to encourage pedestrian activity.
Policy 9: Evaluate limited expansions of the Commercial and Downtown zoning
District boundaries on Gulf to Bay Boulevard and Cleveland Street that may
create opportunities for commercial expansions and/or redevelopment that is
consistent with Community Development Code requirements.
Policy 10: Residential development fronting on Cleveland Street may only be permitted
if part of a mixed use development.
Policy 11: Encourage the assembly of vacant and underutilized properties, as well as the
demolition of deteriorated buildings to accommodate redevelopment projects
that meet Clearwater Community Development Code standards.
Policy 12: Encourage the adaptive re-use of underutilized buildings in the event
redevelopment is not feasible.
Policy 13: Provide neighborhood-wide education programs relating to housing
maintenance and life safety issues prior to conducting any systematic code
enforcement program.
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East Gateway Design Guidelines
The Design Guidelines will be added to the document at a later date.
HOUSING AND NEIGHBORHOOD ELEMENT
Residential Use
Existing Residential Conditions
As stated in Chapter 2, Existing Conditions, there are 540 acres of land in Downtown
Clearwater. Of this acreage, approximately 28 percent or 148.8 acres are devoted to
residential land uses. Thirteen percent of this area is devoted to multi-family use; five
percent to two-family or duplex use and over nine percent is occupied by single-family
dwellings. According to the 2000 U.S. Census, there are a total of 2,801 housing units in
Downtown. Forty percent of these units were constructed before 1960. Between 1990
and 2000, there has been an almost seven percent decrease in housing units but
conversely a population increase of almost seven percent from 4,825 people in 1990 to
5,160 persons in 2000. Renters primarily occupy housing in Downtown. In 2000, almost
75 percent of the total housing units were renter-occupied whereas the rental rate for the
city as a whole was only 38 percent. The median value of owner-occupied housing units
in Downtown is $86,919, which is significantly lower than the City's median of
$113,416. For a better understanding of the location and types of housing located in
Downtown, a detailed review of each character district follows.
Downtown Core District
In the Downtown Core there are no single-family dwellings or duplexes. There are
several large multi-family developments and one smaller one. Eighty-two percent of
these units were constructed between 1970 and 1979. The large multi-family projects are
either located on Clearwater Harbor or directly across the street from it. According to
the 2000 U.S. Census, only 33 percent of these units are owner-occupied. The median
value of the owner occupied units is $350,000, which is more than four times greater than
the Downtown Plan area's median value and more than three times greater than the City's
overall median housing value.
Old Bay District
Approximately 25 percent of the land area in the Old Bay District is used for residential
purposes. The majority of these properties are located west of Osceola Avenue and
between Garden Avenue and Blanche B. Littlejohn Trail. Old Bay is characterized by a
variety of housing types ranging from small older single-family homes to newer multi-
family housing located along Clearwater Harbor. Old Bay has a significant percentage of
older home construction. Thirty percent of the housing units were constructed before
1940 and another 35 percent were constructed between 1940 - 1959. Home ownership
rates are much higher in Old Bay (41 percent) than in the Downtown as a whole (25
percent). Housing values are also higher with the median value of owner-occupied
housing at $97,500 compared to $86,919 in the entire Downtown.
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South Gateway District
There are very few housing units (17) remaining in South Gateway and they occupy only
four percent of the District's land area. Over the years some of the District's housing
stock, mainly along Turner Street, has been converted to office uses. Also, the City has
demolished several unsafe dwellings in recent years because the property owners refused
to make the necessary repairs to render them safe. According to the 2000 U.S. Census,
only 8.7 percent of the housing in South Gateway is owner-occupied and has a median
value of$99,265.
Town Lake Residential District
Most of the residential uses located in the Town Lake Residential District are located in
the vicinity of Drew and Grove Streets. Single-family and two-family dwellings
comprise the majority of housing in this District and almost 90 percent is renter-occupied.
The median value of owner-occupied units is $87,500, which is consistent with the
median value of the Downtown Plan area. Almost 45 percent of the housing in this
District was constructed before 1950 with 23 percent being constructed prior to 1939.
Several townhouse projects are currently under construction, which represents the first
new housing construction to occur in this area in quite some time. It should be noted that
the southeast section of the Town Lake Residential District is located in the expanded
CRA.
Town Lake Business Park District
Only eight percent of the land located in the Town Lake Business Park District is
occupied by residential uses. Single-family and two-family dwellings are scattered
throughout the area between Court and Pierce Streets, Martin Luther King, Jr. and
Madison Avenues and 71 percent was constructed prior to 1950. Eleven percent of these
units are owner-occupied and the median value is $87,500. This District is located in the
expanded CRA and also has a very high rate of renter-occupancy approaching 89 percent.
East Gateway District
The majority of land (53 percent) in the East Gateway District is devoted to residential
uses. Twenty-two percent of the area is occupied by multi-family uses, two-family
dwellings occupy almost 12 percent and single-family dwellings occupy over 19 percent.
These uses are located north and south of Cleveland Street and Gulf to Bay Boulevard.
The housing in East Gateway is newer than that found in other character districts.
Almost 70% was constructed between 1950 and 1980. Like the majority of Downtown,
East Gateway has a high percentage of rental units approaching 77 percent of the total.
The median value of owner-occupied housing is $80,556 which is almost $6,000 less
than the median for the Downtown Plan area. The entire East Gateway is located in the
expanded CRA.
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Existing Income Conditions
In addition to the high renter-occupancy rate and an aging housing stock, an important
factor affecting housing in Downtown are low income levels. The median household
income in Downtown is $32,254, which represents an 80% increase since 1990. Even
though this increase in income is very positive, the median value remains less than the
median for the City as a whole ($40,480). Large concentrations oflow-moderate Income
persons are found in all character districts, with the exception of the Downtown Core. In
fact, all but two Census block groups located in Downtown have been classified by the
Department of Housing and Urban Development (HUD) as low/moderate income. This
means that at least 51 % of the household incomes are less than 80% of the median
income for the City. Following is a breakdown of median income by each character
district.
Table 6
Median Household Income
Character District* Median Value
Downtown Core $67,130
Old Bay $29,231
South Gateway $19,000
Town Lake Residential $21,850
Town Lake Business $22,857
East Gateway $33,102
Ci of Clearwater $40,480
*Not all character district boundaries coincide with Census Block boundaries.
Existing Housing Programs
The City of Clearwater Economic Development and Housing Department provides a
variety of housing programs to assist very low- to moderate-income property owners.
These programs are funded by two federal and one state program: from the federal
government, the City receives Community Development Block Grant (CDBG) and Home
Investment Partnership (HOME) funds. From the state, The City receives State Housing
Initiatives Partnership (SHIP) funds. These programs are made available to Clearwater
property owners directly from the City or through community non-profit partners, to
which the City provides funds for specific projects. Loans are provided to homeowners
for rehabilitation, down payments and closing costs, land acquisition, and replacement
housing. Grants are available for emergency repairs and to social service agencies that
provide services to the homeless.
Homeless Issues
Like many downtowns and especially those located in warmer climates, the City of
Clearwater faces an ongoing challenge with homeless persons in Downtown. There are
several thousand homeless persons in Pinellas County but it is difficult to know the
number located in Clearwater. Agencies providing temporary shelter for this population,
however, indicate there are not enough beds to accommodate the need. It is evident that
as funding from federal and state programs continues to be reduced, the City's
responsibilities for the homeless will continue to grow.
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There are several components of the homeless population. There are those homeless
persons seeking to improve their status and seek assistance. These persons work
everyday but still need a place to live. There are also those homeless persons who elect
not to seek assistance and live on the street. This group may include the mentally ill,
addicted individuals or those who prefer no structured environment or assistance at all. It
is this latter group of homeless that is particularly visible in Downtown and creates
problems for those working, living and patronizing the area. Issues associated with this
homeless group include intimidation, panhandling, crime, use of outdoor spaces for
personal hygiene, etc. This homeless group is attracted to Downtown for many reasons
including the location of the PST A bus terminal, the Post Office, a blood plasma center,
access to social services, day labor establishments, bars and inexpensive motels. There
are a number of agencies located in Downtown that provide assistance to the homeless
including the Salvation Army, Pinellas County Social Services, Calvary Baptist Church,
St. Vincent de Paul soup kitchen and the Clearwater Homeless Intervention Project
(CHIP).
The City of Clearwater, through the lead of the Police Department, has developed
innovative programs to assist homeless persons and to manage the problems related to
homelessness. In 1998, the CHIP facility opened for service and was developed to
operate in cooperation with the St. Vincent de Paul soup kitchen. CHIP operates a 24-
hour, seven days per week residential emergency shelter and provides counseling of all
types for those homeless persons seeking assistance. The CHIP outreach programs assist
approximately 100 persons a day. Currently, the CHIP program is seeking approval for a
"mid-term", transitional housing for those who have successfully completed the short-
term program and are seeking to re-enter mainstream society through employment and
full-time shelter.
In an attempt to address the homeless issue in a comprehensive manner, the City of
Clearwater formed a Homeless Task Force in 2002 made up of representatives from the
public, private, and non-profit sectors. The Task Force is charged with identifying
homeless issues and potential short and long-term solutions. Long-range objectives under
consideration include the expansion of the CHIP facilities, the need for an
inebriate/emergency shelter family care center in north Pinellas County, construction of
additional transitional housing, permanent housing options and increased homeless
funding opportunities.
Housing Policies
As described above, Downtown does not lack land devoted to residential purposes nor
does the area have a housing shortage for existing residents. However, there are issues
affecting Downtown's desirability as a place to live including significantly high rental
occupancies, absentee landlords, overcrowding in certain areas, a relatively old housing
stock, deferred housing maintenance, and a disproportionate number of low-moderate
income residents. Left in its current state, it is likely that the existing housing in
Downtown will only continue to attract those who do not have other housing choices.
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An important aspect of the People Goal established for Downtown (page 48) is to make
Downtown a place that attracts people for living. In order to reach this goal, Objectives
1 G and 1 I (page 49) support encouraging residential uses with a variety of densities,
housing types, costs and making available incentives to gain more residential uses
Downtown. Due to its location as the employment and government center, is base of
potential redevelopment infill parcels, its views of Clearwater Harbor and its close
proximity to Clearwater Beach, and lack of significant crime, Downtown is an excellent
location for new and rehabilitated housing. In fact, this Plan anticipates a maximum
build-out of 9,000 housing units and it is anticipated that an additional 600 - 1000 units
could be supported in the Downtown Core in the near future.
The following policies support improving the condition of the existing Downtown
housing stock, construction of new housing and strategies for improving the situation for
the homeless.
Policy 1: Support increased home ownership and improved housing maintenance by
targeting Downtown for the use ofCDBG, HOME and SHIP programs.
Policy 2: Continue and expand housing rehabilitation programs for very low- to
moderate-income persons with relaxed underwriting guidelines to facilitate a
comprehensive impact.
Policy 3: Increase down payment and closing cost assistance for very low- to moderate-
income persons to encourage potential homeowners to purchase in
Downtown.
Policy 4: Provide assistance for the acquisition, development and rehabilitation of
affordable and mixed-income multi-family properties.
Policy 5: Target the East Gateway and Old Bay Districts for housing rehabilitation and
new infill construction that will attract income-qualified property owners
providing a mix of incomes.
Policy 6: Provide funds to for-profit and non-profit housing developers and to income
eligible households to acquire vacant lots and/or construct single-family
dwellings in the Old Bay and East Gateway Districts.
Policy 7: Target the existing single-family and two-family areas in the Town Lake
Residential District for housing rehabilitation and increased home ownership.
Policy 8: Target the Downtown Core, South Gateway and Town Lake Residential
District for new multi-family owner and renter-occupied development.
Policy 9: Encourage additional non-profit agencies to work in Downtown to provide
additional housing.
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Policy 10: Support non-profit agencies that assist the Hispanic population, especially in
the East Gateway character district.
Policy 11: Support neighborhood outreach activities that teach property owners about
housing maintenance skills.
Policy 12: Expand the Paint Your Heart Out program to include properties In the
Downtown.
Policy 13: Continue to work with Pinellas County and other coordinating organizations
to address the problem with the inebriate, addicted and chronic homeless
population.
Policy 14: Continue the public/private Homeless Task Force to identify and implement
short and long term solutions to the homeless issues.
Policy 15: Increase lobbying efforts to obtain more appropriations for housing programs
and to secure new sources of funding.
Housing Strategies
In order to implement the above policies, the following strategies should be pursued.
Strategy 1: Consider offering the required "local contribution" to developers who are
applying for housing tax credits and/or state or local multi-family bonds for
projects in Downtown.
Lead: Economic Development and Housing Department
Strategy 2: Evaluate the feasibility of assisting potential low-moderate income
homebuyers to purchase two-family dwellings so that they can occupy one
unit and rent the other to assist in the mortgage payment.
Lead: Economic Development and Housing Department
Neighborhood Impact Assessment
According to Florida's Community Redevelopment Act, Florida Statutes Chapter 163,
Part III, a neighborhood impact assessment is required for a Redevelopment Plan if the
Redevelopment Area contains low and moderate-income housing. Clearwater's original
Community Redevelopment Area and Plan were approved in 1981; the statutory
regulations at the time required a "neighborhood impact element" only if a proiect
(emphasis added) of the redevelopment plan contained and would affect low or moderate-
income housing. Amendments to the Community Redevelopment Act in 1983 and again
in 1984 revised the neighborhood impact element to be required if a redevelopment area
(emphasis added) contained low- or moderate-income housing and if the redevelopment
would affect the residents in the redevelopment area.
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The eastern expansion of the Redevelopment Area does contain very low- to moderate-
income housing; therefore, the neighborhood impact assessment has been conducted for
this expansion area only. The statute establishes six elements that should be reviewed as
part of the neighborhood impact assessment:
. Relocation
. Traffic Circulation
. Environmental Quality
. Availability of Community Facilities and Services
. Effect on School Population
. Other matters affecting the physical and social quality of the neighborhood.
Relocation
In the event that relocation of existing residents is proposed to implement this Plan, the
City of Clearwater Community Redevelopment Agency (CRA) will comply with the
Tenant Relocation Plan provisions of Pine lIas County Code (Sec. 38 - 81 through 38 - 86,
as amended). In accordance with Pinellas County regulations, the CRA will provide
relocation assistance if the CRA sponsors or assists redevelopment involving the
acquisition of land. The City's Economic Development and Housing Department, acting
as the CRA Staff, will ensure consistence with the relocation and compensation program.
At a minimum, the relocation assistance will include advance written notice to tenants,
advisory services to assist tenants in finding appropriate replacement housing, and
payment of relocation expenses.
Although not contemplated by the Plan, should relocation of existing residents be
proposed using federal funds, the project shall comply with the federal Uniform
Relocation Act of 1970, (Public Law 91 - 646).
Traffic Circulation
There is only one planned change in the traffic circulation pattern within the Downtown.
The City and Florida Department of Transportation are constructing a new fixed span
bridge to replace the drawbridge that connects the mainland with the beach. As part of
the bridge replacement, access to and from the bridge will be revised such that Court and
Chestnut Streets will form a one-way pair for entrance and exit to the bridge. As a direct
result of that new access, the new entry to Downtown from the eastern sections of the
City will be changed to Gulf to Bay Boulevard and Cleveland Street at their intersection
with Highland Street. The Florida Department of Transportation and the City currently
have an agreement to designate the Court/Chestnut pair as State Road 60 as revised from
the existing Gulf to Bay Boulevard and Cleveland Street designation. Therefore, Gulf to
Bay Boulevard from Highland Street to Cleveland Street and the entire length of
Cleveland Street will be reclaimed as local streets.
The Master Streetscape Plan, a component of this plan, envisions improving the transition
of Gulf to Bay Boulevard, Highland Avenue and Court Street as well as the length of
Cleveland Street through Downtown. These improvements are intended to recognize the
importance of the new eastern gateway into Downtown. In addition, Gulf to Bay
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Boulevard and Cleveland Street will serve as local streets for the adjacent residential
neighborhoods of the expansion area as well as the neighborhood commercial focus for
those neighborhoods. No changes in the secondary street pattern are planned and those
streets will continue to serve as local streets for the expansion area.
The planned traffic circulation changes described above will not negatively impact the
expanSIOn area.
Environmental Quality
This impact assessment evaluated three areas of environmental quality: potable water,
wastewater and stormwater management. With regard to potable water, the entirety of
the expansion area has access to the City of Clearwater potable water system. Regarding
wastewater service, the entire expansion area is also served by City of Clearwater
wastewater system. No major improvements to either of these utilities are needed to
better serve the expansion area since capacity is available to meet the anticipated
redevelopment needs. Therefore, there is no expected negative impact to the expansion
area with regard to potable water and wastewater services.
With regard to the stormwater management, the City has embarked on a major regional
stormwater management solution within Downtown. The City has constructed a regional
stormwater management retention area known as "Town Lake" which is located in the
Town Lake Residential Character District south of Cleveland Street and between
Prospect and Ewing Avenues. For development within selected stormwater basins,
stormwater is directed to the Town Lake and chemically treated. New development
within the service area has the option of discharging their stormwater into this system
rather than installing an on-site stormwater retention pond. This regional stormwater
pond is intended to improve the water quality system-wide as well as reducing the
number of unsightly and poorly maintained individual stormwater facilities. Map 14,
page 169, identifies the Town Lake Regional Stormwater District and the Town Pond
location.
Availability of Community Facilities and Services
Within the greater Downtown, there are a variety of community facilities and services
available to residents. Existing community facilities include a variety of parks and
recreational facilities, governmental offices, social service agencies, churches and
community clubs. The Plan recognizes the importance of these facilities in the life of
residents and the Plan supports the retention of these facilities in the area.
Effect on School Population
There are no public schools located in the expansion area. However, there are several
elementary schools in close proximity to the expansion area to serve the existing and new
school age children. St. Cecilia School is located on Court Street at Hillcrest Avenue and
is the sole private, parochial school in the expansion area drawing students from
throughout the City. The redevelopment plan will not have a detrimental effect on
providing school facilities to the anticipated new students in the area.
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Other Matters Affecting the Physical and Social Quality of the Neighborhood
The proposed redevelopment activities are intended to provide stability to both the
residential area as well as the commercial uses within the expansion area. The planned
infrastructure projects will enhance the image of the neighborhood and serve to attract
new businesses including retail and office development. The improved maintenance of
streets, sidewalks, and landscaping as well as housing rehabilitation will improve the
quality of the neighborhood. Overall, the proposed redevelopment strategies will serve to
increase the quality of life for all expansion area residents.
In summary, the proposed strategies in this Redevelopment Plan are not expected to
negatively impact the expanded Community Redevelopment Area.
MASTER STREETS CAPE AND WAYFINDING PLAN
The Downtown Clearwater Master Streetscape and Wayfinding Plan, prepared by
Bellomo-Herbert and Shaughnessy Hart, provides conceptual streets cape design plans for
prototypical Downtown streets, as well as public signage within the Downtown. The
public investment associated with this Plan is evidence of the City's confidence in the
future of Downtown Clearwater. It also sets a high standard for improvements in the
public realm, which will dictate the same level of quality in the private realm.
The streetscape plan is intended to accomplish the objectives listed below:
. Improve the pedestrian and vehicular environments within Downtown;
. Create opportunities for an active street life e.g. sidewalk cafes, special events,
etc.;
. Better define the Downtown area;
. Improve aesthetics of Downtown; and
. Create a sense of identity for the Downtown.
The Master Streetscape Plan establishes a hierarchy of four street types within
Downtown, excluding Old Bay. In addition to the streetscape treatments listed below and
illustrated on the following pages, gateways into Downtown will have a specialized
treatment that includes a historic pillar that is rooted in similar pillars once located on
Cleveland Street just west of Osceola Avenue. Additionally, gateways will include
enhanced levels oflandscaping and identification signage.
. Downtown Corridor. This corridor is comprised of Cleveland Street west of
South Myrtle Avenue, South Fort Harrison Avenue and North Osceola Avenue.
The Plan specifies a significantly high level of streetscape treatment for these
streets because of their function as the major pedestrian streets within the
Downtown. Improvements include a variety of paving materials, medians, palm
and oak trees, decorative lighting fixtures that can support banners and hanging
plants, a fountain plaza and wrought iron-style street furnishings. The Plan also
87
includes the placement of finials, urns, and other street furniture throughout the
area to provide an interesting pedestrian experience.
. Beach Access Corridor. This corridor includes the Court and Chestnut Streets
one-way pair between Martin Luther King, Jr. Avenue and the Memorial
Causeway Bridge. This highly visible corridor is the major traffic corridor
between the mainland and the beach. The streetscape treatment along this
corridor will consist of sidewalks, palm trees, decorative lighting, benches and
painted crosswalks.
. Commercial A. This street type includes the remainder of Cleveland and Court
Streets, Gulf to Bay Boulevard and Myrtle and Missouri Avenues. These streets
are more vehicular than pedestrian oriented. The Streets cape Plan specifies that
date palms will line the streets with oaks located in landscape islands in the center
of the street where right-of-way widths permit. Street furnishings, decorative
lights and pavers are also included in this design.
. Commercial B. This street type is comprised of the secondary streets within
Downtown including Prospect Avenue, South Garden Avenue, Laura Street,
Pierce Street, etc. Design elements for this street type include large canopy trees
with palms located at intersections, decorative lighting, sidewalks and benches.
The Wayfinding Plan is designed to direct travelers to Downtown and to provide
direction to public facilities including public parking, public buildings, parks, etc. within
the Downtown. It is also intended to provide identification/branding signage for the
character districts.
88
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PARKS, OPEN SPACE AND RECREATIONAL AMENITIES
The Downtown park system and location of the Downtown core overlooking Clearwater
Harbor are major assets to Downtown Clearwater. Existing improvements provide
adequate recreational opportunities, however, enhancements to the park system could
elevate the quality of these facilities and contribute to making Downtown a destination
attracting both residents and visitors. To achieve this goal, major improvements are
planned for several Downtown recreational facilities. These improvements are described
below and located on Map 10, page 131.
Coachman Park
The Downtown Plan supports the renovation and expansion of Coachman Park, the
City's premier waterfront park. The Coachman Park Master Plan, prepared by Bellomo-
Herbert, makes significant improvements to this park and better utilizes its waterfront
location. The park is currently 6.3 acres in area. Several existing rights-of-way will be
incorporated into the park including Cleveland Street west of Osceola A venue and
portions of Drew Street and Pierce Boulevard. The expansion will also eliminate
expansive intrusions of asphalt by incorporating parking located south of the existing
park for park uses. The design also integrates the Bayfront Park and City-owned land
located south of the existing park and west of Calvary Baptist Church and City Hall into
the site. This expansion will result in a 17.8-acre urban waterfront park that will be a
Downtown destination and a catalyst for Downtown redevelopment.
Since much of the park's redevelopment hinges on the removal and relocation of existing
parking, a key component of this design is the ability to phase improvements so that as
alternative parking is constructed, more park improvements can be made. Parking can
be accomplished either through the construction of a garage south of the park, in residual
land rendered unusable by the new Memorial Causeway Bridge or in a garage
constructed on the east side of Osceola Avenue.
The Coachman Park Master Plan includes the following improvements and is illustrated
on page 133:
. New amphitheater in a new location at north end of park;
. Great lawn that encompasses significant area for events and as passive recreation
space;
. Interactive play fountain;
. Children's play area;
. Water feature;
. Restrooms; and
. Marina
The addition of land and active areas, as well as the removal of asphalt will create an
urban waterfront park that is unprecedented within Pinellas County and the State of
Florida.
130
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COACHMAN PARK MASTER PLAN
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133
Station Square Park
Station Square Park, located on the north side of Cleveland Street between Garden and
Myrtle A venues, is an integral park to the historic Downtown core. Office workers,
Downtown events sponsored by Main Street, as well as City-wide events and the
Farmer's Market use this park. The Downtown Plan advocates improvements that will
enhance the park's appearance and versatility making it a more desirable place for casual
and programmed gatherings. The Station Square Concept Design, prepared by Bellomo-
Herbert, implements these goals by incorporating the following improvements:
. Elimination of existing water feature;
. Construction of elevated stage for entertainment and special events;
. Creation of a plaza,
. Terrace seating;
. New pavers;
. Removable chairs;
. New stand-alone and built-in benches; and
. Significant plantings
Trails
The Fred E. Marquis Pinellas Trail traverses Downtown primarily located along the East
Avenue right-of-way in the core and in a dedicated greenway north of Drew Street. In
order to make this facility more pedestrian/bicycle friendly and safe, the Downtown Plan
supports the enhancement of this facility. Creating a dedicated bike lane within the core
area will increase safety, as well as appearance. The only way to accomplish this is to
reconfigure the East A venue right-of-way from a two-way, two-lane roadway to a one-
way, one-lane roadway with a landscaped, dedicated trail separated from vehicular
traffic.
In recognizing the importance of providing alternative transportation and recreation
opportunities from the mainland to Clearwater Beach, the Downtown Plan also supports
the creation of the Clearwater Beach Connector Spur. The preferred route would travel
from the existing Pinellas Trail west along Turner Street, north on Oak Street to connect
with the new Memorial Causeway Bridge, which has a dedicated pedestrian/bike lane.
Final determination of the route and its design will be made during the design process
which include a public education and involvement component.
134
EXl5ilNG
CLEAR-
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OATE: APRil. .30, 2003
CITY OF CLEARWATER
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,CONCEPT DESIGN
BElLllWO . HERBERT
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135
TRANSPORT A TION SYSTEM IMPROVEMENTS
As outlined in Chapter 2, numerous transportation improvements are currently under
construction or have been approved. Others will result from other Downtown projects.
They are illustrated on Map 11, page 137, and are listed below:
. New Memorial Causeway Bridge;
. Redesignation of Alternate u.s. Highway 19 from Fort Harrison Avenue to
Missouri Avenue and to Myrtle Avenue; and
. Redesignation of SR 60 from Cleveland Street to the Court/Chestnut Streets
Corridor.
After the new Memorial Causeway Bridge opens the City will conduct a traffic analysis
of the Downtown area to fully evaluate the effect the new bridge alignment has on
Downtown. This analysis will include an evaluation of the intersections and roadway
segments within the Downtown area to determine the need for transportation
enhancements due to an increased capacity. If it is concluded that improvements are
needed, the City will determine how to best alleviate any identified impacts on the road
network.
It should be noted that the traffic analysis prepared in anticipation of the new Memorial
Causeway Bridge construction indicated that the Court Street segments between
Highland Avenue and Martin Luther King, Jr. would be degraded from a level of service
(LOS) of E to F when the new bridge opens. Due to the urban nature of Downtown and
the limited ability to make many significant improvements to the street network, the Plan
recognizes that a LOS F is acceptable in these limited locations. It should be noted that
when the bridge is opened to traffic the State Road 60 designation will shift from Gulf to
Bay Boulevard to Court and Chestnut Streets and any roadway improvements to these
streets will be implemented by the Florida Department of Transportation.
The Coachman Park Master Plan contemplates three changes to streets within or along its
borders to enhance the park plan and proposed marina. The three planned changes in the
road system are:
. Termination of Cleveland Street at Osceola Avenue;
. Termination of Drew Street at (approximately) the fishing pier's existing
location at the north end of the waterfront; and
. Termination of Pierce Boulevard east of the base of the existing bridge.
The termination of these three streets will enhance the Coachman Park Master Plan by
increasing water views within the park, create a significant pedestrian entry to the Park in
the Cleveland Street right-of-way, provide for adequate event staging area and create a
vehicular drop-off area for the proposed marina and waterfront restaurant.
136
137
Chapter 4
Plan Implementation
139
INTRODUCTION
This Plan will be implemented in four major ways: through the application of Plan
objectives, policies and design guidelines to specific redevelopment projects during the
site plan review process, the use of the Public Amenities Incentive Pool, public strategies
and capital improvements to the Downtown. Compliance with Plan objectives, policies
and design guidelines will ensure that private development results in a development
pattern consistent with the vision for Downtown. The Public Amenities Incentive Pool
provides a powerful tool to assist the private sector and the public attain the Plan vision.
The public strategies are actions to be taken to implement the goals, objectives and
policies of the Downtown Plan. In some cases, the action is very specific, i.e., to amend
the Community Development Code on a specific topic that implements a Downtown
goal. In other cases, implementation of the Downtown Plan requires that the City study
effective ways to address the issue. Through a study and/or comparison of innovative
techniques used by other cities, Clearwater can learn from other examples and glean the
most relevant actions for Clearwater. The majority of the strategies are applicable to the
entire Downtown; there are a few strategies specific to character districts. In addition to
the description of each strategy, the strategies are summarized in a table including the
lead department and timing for the strategy.
The Capital Improvement Plan (CIP) establishes the major improvements that are needed
Downtown and is the most visible way that the Downtown Plan will be implemented.
The Capital Improvement Plan includes five general types of improvements:
. Street Repaving/Resurfacing
. Utilities and Infrastructure
. Streetscape Improvements/Landscaping
. Parks and Recreation Facilities
. Public Uses
The CIP includes the project name, fiscal year of planned construction, the location,
existing and potential funding sources, and estimated cost. It should be noted that the
existing and potential funding sources identify that a project is eligible for funding
through that source, not that funding is guaranteed or already obtained for the project.
The CIP lists the project by funding priority in fiscal year order and, in a second table,
organized by the five general types of construction. A description of each project is also
included.
The fifth section of the Implementation Chapter lists the existing Redevelopment
Incentives currently available to development. Detailed information on each incentive is
listed, including the program goal, eligibility of projects, funding source, award ranges,
sample projects and a contact for more information. It is hoped that this section will be a
resource for the private sector during the development of a project.
The final section of the Implementation Chapter IS the Tax Increment Revenue
Projections. The City has estimated the revenues to be available through the tax
141
increment in the Community Redevelopment Area. This estimate will assist the City in
planning and budgeting for capital improvements and other expenditures of the
Community Redevelopment Agency.
RELATIONSHIP OF DOWNTOWN PLAN TO COMMUNITY DEVELOPMENT
CODE
In addition to the Clearwater Comprehensive Plan, the Downtown Plan is the official
statement of policy regarding the Downtown and in particular with regard to the use of
land and public policies. All development of land, both public and private, undertaken
within the Downtown shall be consistent with and further the goals of the Plan. All new
or amended development regulations for Downtown shall be consistent with and further
the goals of this Plan.
The Plan establishes categories of permitted uses and prohibited uses; based on this Plan,
the Community Development Code will enumerate the specific types of permitted and
prohibited uses and their related development standards consistent with this Plan. The
Plan establishes development potential and height for each character district that will
govern all redevelopment activity. The tools identified in this Plan to consider additional
development potential (Transfer of Development Rights and the Public Amenities
Incentive Pool) may be used to increase the development potential in excess of that
specified in the Character District upon a determination that the increase is consistent
with and furthers the goals of this Plan. The Public Amenities Incentive Pool is the only
tool identified to consider building height in excess of that set by the character districts.
Other than those two tools specified above, the Plan's statements regarding development
potential, allowable and prohibited uses and, maximum height shall not be varied except
through an amendment to this Plan. Although the maximum height established by the
Plan cannot be varied, except as described above, the process to reach maximum
permitted heights within the allowable range is governed by the Community
Development Code.
Any development regulation not specifically addressed in the Plan objectives, policies,
character districts and design guidelines shall be governed by the Community
Development Code. However, should there be any discrepancy between this Plan and the
Community Development Code, the goals and policies of this Plan shall govern.
PUBLIC AMENITIES INCENTIVE POOL
Purpose
To overcome the numerous constraints affecting redevelopment, the Downtown Plan
establishes the Public Amenities Incentive Pool to provide an opportunity for the private
sector to gain additional development potential while assisting the public to achieve its
redevelopment goals for Downtown Clearwater.
142
Eligible Amenities
All property within the Downtown Plan boundaries will be eligible to use the Public
Amenities Incentive Pool. Allocations from the Pool will be available to projects that
provide one or more improvements and/or fees in-lieu of certain improvements that
provide a direct benefit to Downtown revitalization. There shall be a correlation between
the amount of the bonus and the incentive provided and the actual bonus amounts shall be
set forth in the Community Development Code. The allocation of increased density or
intensity through the Pool shall be at the discretion of the City as determined through the
Community Development Code site plan review process. The types of amenities eligible
for density/intensity bonuses may include, but are not limited to:
. Residential uses in the Downtown Plan area;
. Ground floor retail in the Downtown Core Character District;
. Uses in particular locations and/or mixed use projects that further the Plan's major
redevelopment goals and character district vision;
. Day care facility;
. Portion of project reserved for Affordable Housing;
. Significant Public Space on site;
. Public Art on site;
. Preservation of a historic building to the Secretary of Interior's Standards;
. Construction of public parking on site;
. Cultural or Performing Arts Facility on site;
. Contributions to Master Streetscape and Wayfinding Plan;
. Contributions to Coachman Park or Station Square Master Plan;
. Contributions to Pinellas Trail or connector trails;
. Contributions to public parking facility; or
. As determined by the City Commission.
Amount of Development Potential in Pool
The amount of floor area and dwelling units available in the Pool is created by the
difference between the development potential allowed by the sum total of the potential
prescribed by the 1995 Clearwater Downtown Redevelopment Plan, Downtown
Clearwater Periphery Plan Update, and the underlying land use categories of areas not
governed by one of these Plans as compared to the development potential permitted in
this Plan. The methodology used to determine the amount of the Pool is contained in the
Appendix 7. The amount of density/intensity available in the Pool is as follows:
. 2,326 dwelling units and
. 2,119,667 square feet of floor area for non-residential uses.
In the event that either the total number of dwelling units or non-residential square feet
available in the Pool is substantially or completely allocated, the City shall determine
whether or not to allow a conversion of all or part of the remaining potential between
dwelling units and non-residential floor area. In its sole discretion, the City shall
establish the conversion methodology.
143
When all of the development potential in the Pool has been allocated, the Pool will cease
to exist. Upon the Pool's termination, the only tool to increase density and intensity that
will remain available is the use of Transfer of Development Rights.
If the Pool is completely allocated during the valid term of this Plan, the City may elect to
study alternatives to replenish the Pool. The alternatives studied may include, but are not
limited to, a reduction in all or parts of this Downtown Plan area to create development
potential or an evaluation of available facility capacity which would facilitate increased
development potential in all or parts of the Downtown Plan area. It is recognized that
replenishing the Incentives Pool may require the review of the Pinellas Planning Council
and the Board of County Commissioners in their capacity as the Countywide Planning
Authority.
Pool Allocation Process
The allocation of additional density/intensity shall be made in conjunction with a site
plan application reviewed by the Community Development Board (CDB) through a
process defined in the Community Development Code. The CDB will be responsible for
ensuring that all projects utilizing the Pool meet the goals, objectives and policies of the
Plan and is in keeping with the vision established for the character district in which the
project is located. The CDB may consider granting an increase in the maximum building
height specified in a character district if the developer of a site plan application provides
a major public amenity as defined in the Community Development Code, and the
increase in height does not exceed 20% of the maximum permitted height or a minimum
of ten feet. Development potential obtained through the Pool shall not be transferred to
any other site under any circumstance.
DOWNTOWN STRATEGIES
Strategy I: Prepare a study evaluating effective incentives to encourage residential and
commercial uses Downtown.
Strategy 2: Prepare a zoning study to evaluate the appropriate zomng district
boundaries for the following areas:
. Areas with inconsistent zoning and land use plan designation.
. East Gateway District-evaluate expansion of the Commercial district in
certain locations along Gulf to Bay Boulevard to facilitate consolidated
redevelopment sites.
. Evaluate Downtown (zoning) and Central Business District (land use)
(D/CDB) area along both sides of Cleveland Street from Missouri
A venue to the existing eastern border at (approximately) Fredrica
Avenue. The purpose of the evaluation is to determine whether D/CBD
is appropriate at that location or if the more appropriate zoning is
Commercial District and varied residential districts.
144
Strategy 3: Amend the Community Development Code, Downtown District, to allow
certain uses to be minimum standard development to streamline the
development review process; amend the Downtown District to be
consistent with this Plan.
Strategy 4: Amend the Community Development Code to establish the Public
Amenities Incentives Pool.
Strategy 5: Amend the Community Development Code regarding Transfer of
Development Rights to be consistent with this Plan, including removal of
the 20 percent limit transferred to a receiving site for property located
within the Central Business District Future Land Use category.
Strategy 6: Evaluate the potential and owner interest for a National Register or local
historic district in these areas: Cleveland Street from Myrtle to Osceola
Avenues; Old Bay character district; and Grove Street in the Town Lake
Residential Character District. The study shall be based on the National
Register of Historic Places standards and shall be conducted by a firm or
individuals qualified in historic preservation, architectural history,
architecture, or other qualified field.
Strategy 7: Evaluate the implementation of incentives for preservation of historic
resources, i.e., local ad valorem tax abatement pursuant to Florida Statutes,
historic Building Code, etc.
Strategy 8: Enhance existing or develop new programs to educate residents and
business owners on the importance of building and property maintenance.
Strategy 9: Increase the funds available for the fa<;ade grant program. Develop
funding priorities for Cleveland Street in the Downtown Core, Cleveland
Street Northeast in Town Lake Residential and Gulf-to-Bay Boulevard in
the East Gateway. Within each target area, funding priorities may
emphasize the local critical issues.
Strategy 10: Review the existing transportation impact fee ordinance, open space and
recreation impact fee ordinance, and payment in-lieu of providing parking
ordinance to determine applicability in the expanded Downtown Plan area.
Strategy 11: Amend the Clearwater Comprehensive Plan to designate Downtown as an
urban redevelopment area, as described in Florida Statutes. Once approved
by the Department of Community Affairs (DCA), work through the
Metropolitan Planning Organization (MPO) to designate all or portions of
Downtown as a Transportation Concurrency Exception Area (TCEA).
145
Strategy 12: Prepare a traffic analysis to evaluate traffic operations and make
intersection improvements subject to that evaluation, after the new bridge
opens.
Strategy 13: Prepare a traffic analysis to evaluate the ability to designate all or parts of
Downtown as a No-Fee Transportation Zone after the new bridge opens.
Strategy 14: Evaluate whether or not there are any active septic tanks within the
Downtown. If active septic tanks exist, develop program to eliminate the
tank and connect the property to City sewer system. The City shall
prioritize the use of CDBG and any other available funds to accomplish
eliminating the septic tanks.
Strategy IS: Identify needed improvements to the sidewalk system within Downtown
and incorporate those improvements into the Capital Improvement Budget
beginning in Fiscal Year 200412005.
Strategy 16: Continue to market redevelopment sites and develop targeted markets or
sites within each character district to encourage their redevelopment.
Strategy 17: Evaluate and develop a flexible Building Code that addresses the special
challenges of redeveloping/retrofitting old structures while maintaining the
goals of health, safety and welfare.
Strategy 18: Evaluate implementation of the State legislation establishing a Nuisance
Abatement Board to address serious and recurring Code violations and
criminal activity.
Strategy 19: Continue to implement the Downtown-Gateway Strategic Action program
and update on a yearly basis.
Strategy 20: Market the Downtown as a location for a movie theater and assist the
developer, as needed, in the acquisition and assembly of land for either the
theater and/or parking facilities, and/or development of parking facilities to
support the use.
Downtown Core Character District Strategies
Strategy 21: Continue to implement the agreement with the Florida Department of
Transportation (FDOT) to redesignate Alternate U.S. Highway 19 from
Fort Harrison Avenue to Myrtle Avenue. The City shall also continue to
implement the agreement with the FDOT to redesignate State Road 60
from the existing Cleveland Street to the Court/Chestnut Streets pair.
146
Strategy 22: Amend the Community Development Code to revise the payment in-lieu of
parking provision. The amendment shall define the applicable geographic
area, establish the fee amount by type of use, establish uses that shall not
be eligible for the payment in-lieu of fee and establish the allowable uses of
the collected fees.
Old Bay Character District Strategies
Strategy 23: Coordinate with the Salvation Army to ensure that the future
redevelopment of the site is compatible with the surrounding areas and at
an appropriate scale.
Town Lake Residential Character District Strategies
Strategy 24: Evaluate engineering alternatives to the stormwater system to effect the
elimination of the existing stormwater pond located on the south side of
Gould Street midway between Missouri and Madison Avenues.
East Gateway Character District Strategies
Strategy 25: Evaluate the ability to amortize problematic uses, develop and implement
an amortization schedule within the legal framework.
Strategy 26: Evaluate the potential public/open space use of the triangular property
bounded by Gulf to Bay Boulevard, Cleveland Street and Hillcrest Avenue.
The site's prime location could serve as both a gateway for the East
Gateway District and as a significant component of the Cleveland Street
Streetscape Improvements. The City may consider vacation of Hillcrest
Avenue to consolidate the site.
Strategy 27: Explore creative solutions to provide a playground to serve the area
generally located south of Cleveland Street and southwest of Gulf to Bay
Boulevard.
Strategy 28: Continue to assist the Clearwater Homeless Intervention Project (CHIP) in
its mission to serve the homeless population in Downtown.
Strategy 29: Assist the business owners in creating a Merchants Association to work
with the City on marketing and neighborhood employment issues which
would improve communications between the City and business owners.
Strategy 30: Assist the residents of the East Gateway in creating a Neighborhood
Association to serve as the neighborhood's voice, improve communications
between the neighborhood and the City and help foster neighborhood-
based solutions to local problems.
147
Strategy 31: Assist the residents of the East Gateway residential areas in the formation
of one or more neighborhood crime watch associations.
Strategy 32: Provide a more visible community policing presence within the East
Gateway neighborhood.
Strategy 33: Continue to support the Police Department's Hispanic Outreach Program
and Apoyo Center. The Apoyo Center addresses many of the service needs
of the neighborhood through partnering with other organizations and
businesses. Programs of the Apoyo Center include interpretation services,
recruitment of bilingual officers, a victim advocacy outreach program, a
domestic violence program, crime prevention and drug and alcohol
education.
Strategy 34: Continue to support the YWCA/City of Clearwater Hispanic Outreach
Center and emphasize continuing and enhanced partnerships with social
service agencies to assist East Gateway residents. Programs include
childcare, diplomatic intervention, adult education, English classes, GED
instruction, computer and job training and other related services as the need
anses.
Strategy 35: Research implementing a low-interest loan program to assist businesses
with a variety of activities including the acquisition of buildings and/or
properties and the rehabilitation or new construction of new office or
commercial space.
Strategy 36: Work with the Clearwater Regional Chamber of Commerce to target small
business needs.
Strategy 37: Establish partnerships with local banks to facilitate conventional loans to
businesses in the area.
148
ummar "0 U IC tra e2:leS
# Strategy Lead Department Timing
la Residential Incentives Study Planning/ Economic Within one year of
Development Plan adoption
Ib Commercial Incentives Study Economic Development Within one year of
Plan adoption
2 Zoning Study Planning/ Economic FY 04/05
Development
3 Code Amendment on Planning Within one year of
Minimum Standard Uses and Plan adoption
Plan Consistency
4 Code Amendment on Public Planning Within one year of
Amenities Incentives Pool Plan adoption
5 Code Amendment on TDRs Planning Within one year of
Plan adoption
6 Evaluation of Historic District Planning FY 03/04
Potential
7 Historic Preservation Planning FY 03/04
Incentives Study
8 Educational Program for Neighborhood Services Within one year of
Owners Division Plan Adoption
9 Fayade Grant Program Economic Development FY 03/04
Expansion
10 Impact Fee Ordinances & Planning FY 03/04
Payment In-Lieu of Providing
Parking Review
11 Designate Downtown as Planning FY 03/04
Urban Redevelopment Area
12 Traffic Analysis on Public Works/ FY 03/04
Intersection Improvements Engineering
13 Traffic Analysis on Public Works/ FY 03/04
Concurrency Management Engineering
Area
14 Septic Tank Study Public Works/ Utilities FY 03/04
Table 7
S f P br St.
149
ummar 0 U IC ra e2:1es
15 Sidewalk Improvements Public Works/ FY 03/04 Study
Study Engineering FY 04/05 Begin
Incorporation into
Capital Improvement
Budget
16 Market Redevelopment Sites Economic Development Ongoing Strategy
17 Evaluate Flexible Building Development Services/ FY 03/04
Code for Old Buildings Planning/ Economic
Development
18 Evaluate Establishment of Development Services/ FY 03/04
Nuisance Abatement Board Police/Legal
19 Downtown-Gateway Strategic Economic Development Ongoing Strategy
Action Program
20 Movie Theater Marketing Economic Development Ongoing Strategy
21 Redesignation of Alternate Public Works/ By Mid-2004
U.S. Highway 19 (Downtown Engineering
Core)
22 Code Amendment on Planning Within one year of
Payment in lieu of Parking Plan adoption
(Downtown Core)
23 Coordinate with Salvation Planning/ Economic Ongoing
Army (Old Bay) Development
24 Stormwater Pond Evaluation Public Works/ FY 03/04
(Town Lake Residential) Engineering
25 Amortization of Problematic Economic Development/ FY 03/04
Uses Study Legal
(East Gateway)
26 Gateway/Public Use Site Economic Development/ FY 04/05
Study Planning
(East Gateway)
27 Playground Evaluation Parks FY 03/04
(East Gateway)
28 Assist CHIP Economic Development Ongoing Strategy
(East Gateway)
29 Merchants Association Neighborhood Services/ Monitor and assist
Creation Economic Development upon critical mass of
(East Gateway) business activity
Table 7, cont'd.
S f P br St t .
150
ummar: 0 u IC trate21es
30 Neighborhood Association Neighborhood Services/ Within one year of
Creation Economic Development Plan adoption
(East Gateway)
(East Gateway)
31 Neighborhood Crime Watch Neighborhood Services/ Within one year of
Association Creation Police Plan adoption
(East Gateway)
32 Continue Community Police Begin within six
Policing months of Plan
(East Gateway) adoption; Ongoing
Strategy
33 Hispanic Outreach Program Police Ongoing Strategy
and Apoyo Center
(East Gateway)
34 YWCA/City of Clearwater YWCA, Social Service Ongoing Strategy
Hispanic Outreach Center Agencies
(East Gateway)
35 Loan Interest Loan Study Economic Development FY 04/05
(East Gateway) and Housing
36 Small Business Partnership Economic Development Ongoing Strategy
(East Gateway) and Housing
37 Local Bank Partnerships (East Economic Development Ongoing Strategy
Gateway) and Housing
Table 7, cont'd.
S f P br S
151
CAPITAL IMPROVEMENT PLAN (CIP)
To implement the Downtown Plan, the City is committed to investing in the Downtown.
Below are a variety of significant Capital Improvement Projects, short- to long-term in
nature, addressing streetscape, road improvements, public uses, utilities and parks (Map 12,
page 157). The costs of projects identified range between $157 million to $161 million.
This Capital Improvement Plan was based on several assumptions: the cost for each capital
project is based on the best estimate available during development of this plan; all costs are
shown in 2003 dollars; project scope and funding sources may vary as determined during
specific project budget and planning phase; Penny for Pinellas funding is assumed to be
extended and will be based on the City's priorities as determined at time of extension.
Revisions to the Downtown Capital Improvement Plan may be made by the City
Commission during their annual budget process and all changes shall be reflected in the
City's adopted Annual Operating and Capital Improvement Budget. All changes shall be
consistent with the goals, objectives and policies of this Plan.
e eve opmen rOJec s
Project Name FY Location Existing/Potential Cost
Fundin2 Source
Wayfinding Sign 2003/2004 S.R. 60 & Highland CDBG*, TIF**, $750,000
Package A venue intersection General Fund
directing traffic to
Downtown; Court &
Chestnut Streets at their
intersections with
Missouri, Myrtle,
Osceola & Fort Harrison
Avenues; Drew Street at
its intersection with
Missouri, Fort Harrison,
Osceola & Myrtle
Avenues
Fort Harrison 2003/2004 The entire length of Fort FDOT*** $8.6M
A venue/Alternate Harrison A venue within
U.S. Highway 19 Clearwater
Resurfacing
Pump Station 200312004 South side of the west Water and Sewer $698,500
#16 end of Pierce Street Bond
Pump station #12 2003/2004 900 North Osceola Water and Sewer $186,000
A venue (in front of Bond
Clearwater Bay Marina).
Table 8
R d I t P . t /CIP
152
Cleveland Street 2004 - Between Osceola and Penny for Pinellas, $3.7M
S treetscape 2006 Myrtle Avenues TIF and Private
Intersection 200412005 Based on traffic study Gas Tax and $lM
Improvements after bridge opens Transportation
Impact Fees
Myrtle Avenue 200412005 Myrtle A venue between Stormwater Utility $12M
Reconstruction North Fort Harrison TIF $lM
and Streetscape A venue & Lakeview
Road (including
stormwater outfall from
Town Lake to Clearwater
Harbor)
Station Square 2005/2006 The north side of Private and TIF $lM
Park Cleveland Street between
Redevelopment East & Garden Avenues
Clearwater 2004/2005 Turner Street to Oak Pinellas County, $1.2M
Beach Connector Avenue to beach (2,000 Penny for Pinellas, (includes
Spur (Pinellas feet within Downtown) CMAQ**** entire
Trail) project)
Gulf to Bay 2004 - Gulf to Bay Boulevard & FDOT (for paving $1.5M
Boulevard and 2006 Highland Avenue only), TIF and
Highland Avenue Intersection CDBG, Penny for
Gateway Pinellas
Intersection
Improvement
Fort Harrison 2004 - Drew Street to Private, Pinellas $3.7M
Avenue 2006 Court/Chestnut Streets County, Grants and
Streetscape TIF
Glen Oaks Park 200412005 Immediately south of the Stormwater Utility, $4.3M
Stormwater Downtown area at the SWFWMD
Retention intersection of Court
Facility Street & Betty Lane
Memorial 2004 - Chestnut Street to the FDOT, Grant and $500,000
Causeway Bridge 2006 east end of the Memorial Special
Landscaping Causeway Bridge Development Fund
Cleveland Street 2005 Between Fredrica & FDOT $870,000
and Gulf to Bay Highland A venues
Boulevard
Repaving
Table 8
Redevelopment Projects / elP
153
Table 8, cont'd
R dIp. /CIP
e eve opment rO.lects
Cleveland Street 2005 Between Island Way & FDOT $960,000
& Memorial Fort Harrison Avenue
Causeway
Repaving
Main Fire Station 200512006 Originally planned to Penny for Pinellas $4.6M
rebuild on existing site.
Currently reviewing
available property on the
S. Fort Harrison Avenue
corridor between Court
Street & Lakeview Road
Osceola Avenue 2005 - East side of North Parking fund, $5.5 -
Parking Garage 2007 Osceola A venue between Private, TIF and 705M
(app. 375 - 500 Drew & Cleveland Bonds
spaces)***** Streets
Redevelopment 2005 - To be determined based Parking fund, $5.5 -
Garage (app. 375 2010 on location of major Private, TIF and 7.5M
- 500 spaces) entertainment and/or Bonds
***** restaurant/retail uses
Reuse of 200612007 Current site of Penny for Pinellas, TBD
Existing Main Downtown Main Fire TIF and Grant
Fire Station Station
Coachman Park 2005 - Coachman Park - Park portion: $14.5M
Redevelopment 2008 expanded to include the General Fund,
($7.5M) and 450 existing park site and the Private, Penny for
space Garage area on the south side of Pinellas and TIF
($7M) Cleveland Street
Garage portion:
Private, Parking
System and TIF
Downtown 2006/2007 Coachman Park on the Revenue Bond, $5M
Marina north and south sides of Private and TIF
the bridge
Pinellas Trail 200612007 East A venue between Grants and Penny $3M
and East Avenue Drew Street & Druid for Pinellas
widening Road
New City Hall 200612007 Vacant site to the south Sale revenue from $1305M
and associated of the MSB along Pierce existing site and
parking Street between South Bonds
Myrtle & East Avenues
Osceola A venue 2005 - Osceola between Drew & Private, Pinellas $3M
S treetscape 2010 Court County and TIF
154
Cleveland Street 2007 - Between Highland & TIF, Private and $8.6M
and Gulf to Bay 2015 Myrtle Avenues CDBG
Boulevard
S treetscape
Commercial 2010+ Per Master Streetscape TIF, Bond, Private $5M
Streets "A" and Plan and Penny for
"B" Pinellas
Court/Chestnut 2010+ Per Master Streetscape TIF, Private Bond $5M
Beach Corridors Plan (from bridge to SR and Penny for
S treetscape 60 & Highland Avenue Pinellas
intersection
Beach to Bluff 2010+ Along the Memorial Federal Grant, $40M
Guideway Bridge between the Private, FDOT,
Downtown and the Federal Transit
Marina area of the Beach Authority
NewPSTA 2010+ Existing PSTA Site at the PST A, Penny for $3M,
Multi-modal SW corner of Pierce Pinellas, Pinellas City
transportation Street and Garden County, Parking Share
center Avenue Fund, TIF
* Community Development Block Grant;
** Tax Increment Financing;
*** Florida Department of Transportation;
****Congestion Mitigation and Air Quality Improvement.
***** The specific size of the two garages will be determined at the time of project planning
based on redevelopment activity and intensities; the sizes of the two garages may vary
from the sizes stated to accommodate the parking demand up to a maximum of $15
million combined cost for the two garages.
155
R d I
Table 9
p. /CIP A
e eve opment rojects rran2ed by Type of Pro.iect
Proiect Name FY Cost
Street Repavin2lResurfacim! (total $24.43 M)
Fort Harrison Avenue/Alt. U.S. Highway 19 Resurfacing (FDOT) * 2003/2004 $8.6M
Myrtle A venue Reconstruction * and Streetscape 2005 $13M
Cleveland Street and Gulf to Bay Boulevard Repaving (FDOT) * 2005 $870,000
Cleveland Street & Memorial Causeway Repaving (FDOT) * 2005 $960,000
Intersection Improvements* 2004/2005 $lM
Utilities and Infrastructure (total $16. 184M - $20.184 M)
Osceola Avenue Parking Garage (375 - 500 spaces) 2005 - 2007 $5.5 - $7.5M
Redevelopment Garage (375 - 500 spaces) 2005 - 2010 $5.5 - $7.5M
Pump Station #16* 2003/2004 $698,500
Pump Station #12* 200312004 $186,000
Glen Oaks Park Stormwater Retention Facility* 2004/2005 $4.3M
Streets cape Improvements/Landscapin2 (total $31. 75 M **)
Wayfinding Sign Package 2003/2004 $750,000
Gulf to Bay Boulevard and Highland A venue Gateway Intersection 2004 - 2006 $1.5M
Improvement
Fort Harrison Avenue Streetscape 2004 - 2006 $3.7M
Memorial Causeway Bridge Landscaping 2004 - 2006 $500,000
Cleveland Street Streetscape Funding available upon approval of revised 2004 - 2006 $3.7M
Penny for PineUas list during FY 03/04 Budget approval process
Osceola Avenue Streetscape 2005 - 2010 $3M
Cleveland Street and Gulf to Bay Boulevard Streetscape 2007 - 2015 $8.6M
Commercial Streets "A" and "B"* 2010+ $5**
Court/Chestnut Streets Beach Corridors Streetscape* 2010+ $5**
Parks and Recreation Facilities (total $24. 7 M)
Clearwater Beach Connector Spur (Pinellas Trail)* 200412005 $l.2M
(includes
entire project)
Coachman Park Redevelopment ($7.5M) and 450 space Garage ($7M) 2005 -2008 $14.5M
Downtown Marina 200612007 $5M
Station Square Park Redevelopment 200512006 $lM
Pinellas Trail and East A venue widening 200612007 $3M
Public Uses (total $61.1 M**)
New City Hall and Associated Parking 200612007 $13.5M
Main Fire Station* 200512006 $4.6M
Reuse of Existing Main Fire Station 200612007 TBD**
Beach to Bluff Guideway 2010+ $40M
New PSTA Multi-modal transportation center 2010+ $3M
* Funding approved in adopted elP or awarded grant
** Total does not include those projects the costs of which are to be determined at a future
date
156
157
Capital Project Descriptions
WaVImdin2 Si2n Packa2e:
In anticipation of the 2004 opening of the Memorial Causeway Bridge, the City is
pursuing the preparation of construction drawings and specifications for the Wayfinding
Signage component of the overall Downtown streetscape package. It is anticipated that
these new directional and informational signs would be in place by February 2004.
Fort Harrison Avenue/Alt. U.S. Hi2hwav 19 Resurfacin2:
A FDOT resurfacing project is currently underway on Fort Harrison Avenue from Drew
Street south to the City of Largo and will be completed by late 2003. This will be
followed by a FDOT Fort Harrison Avenue resurfacing project from Drew Street north to
the City of Dunedin to be completed by mid-2004. At that time, the northern phase of the
Fort Harrison Avenue resurfacing project and the Myrtle Avenue project will have been
completed and the State Road 595 (Alternate U.S. Highway 19) designation will be
reassigned from Fort Harrison Avenue to Missouri Avenue, Court Street and Myrtle
Avenue. Concurrently, the western terminus of the S.R. 590 designation on Drew Street
will move from Fort Harrison Avenue east to Myrtle Avenue.
Intersection Improvements:
Various improvements to Downtown intersections, primarily signal timing modifications
and/or turn lanes are proposed. The location of the actual intersections will be
determined following a traffic analyses to be conducted subsequent to the opening of the
new Memorial Causeway Bridge and transference of the State Road 595 (Alternate U.S.
Highway 19) designation from Fort Harrison Avenue to Missouri Avenue, Court Street
and Myrtle A venue.
Pump Station #16:
The City will replace and relocate the sanitary pump station currently located on the Bluff
behind City Hall. The City is currently evaluating the final location of the pump, which
will most likely be on the south side of the west end of Pierce Street. The project is
scheduled to go to construction in August 2003 and be completed in August 2004.
Pump Station #12:
The City will replace and relocate the sanitary pump station currently located at 900
North Osceola Avenue (on the east side of Clearwater Bay Marina). The City is currently
finalizing the new location in coordination with Clearwater Bay Marina development
(under review). Construction estimated to take place in late 2003 to be completed four
months later.
159
Cleveland Street Streetscape:
As the primary "Main Street" within our Downtown, the City intends to implement the
construction of the Downtown streetscape for Cleveland Street from Myrtle to Osceola
Avenues as soon as possible. To that end, the City will be initiating the preparation of
construction drawings, specifications, and the partial construction of this segment in 2004
- 2006.
Mvrtle Avenue Reconstruction:
The City is finalizing plans to reconstruct and resurface Myrtle Avenue throughout the
Downtown area. Construction is scheduled to be complete in mid-2004 at which time the
State Road 595 (Alternate U.S. Highway 19) designation will be reassigned from Fort
Harrison Avenue to Missouri Avenue, Court Street and Myrtle Avenue. In addition, the
western terminus of the S.R. 590 designation on Drew Street will move from Fort
Harrison Avenue east to Myrtle Avenue.
Station SQuare Park Redevelopment:
As part of the Cleveland Street streetscape and wayfinding signage improvements, it is
the intention of the City to encourage the redevelopment of this important Downtown
urban space. It may be possible to initiate this project concurrent with the proposed
redevelopment of the Station Square parking lot as part of a significant, mixed land use
project.
Clearwater Beach Connector Spur (Pinellas Trail):
The Clearwater Beach Connector Spur will provide a multi-use trail facility connecting
Clearwater Beach, Downtown and the Pinellas Trail. Approximately 2,000 feet of the
Connector Spur is located within the Downtown area between the intersection of Turner
Street and East Avenue (part of the proposed Pinellas Trail and East Avenue Widening
project) and the new Memorial Causeway Bridge (presently under construction).
Gulf to Bay Boulevard and Hi2hland Avenue Gatewav Intersection Improvement:
Once the Memorial Causeway Bridge is open in 2004, a substantial portion of existing
traffic utilizing Cleveland Street will move onto Court Street resulting in a significant
reduction in traffic Downtown. This reduction may result in certain negative impacts on
Downtown businesses. In addition, future traffic might mistakenly utilize Cleveland
Street, which will terminate at Osceola A venue, as a route to the beach.
Therefore, the City, acknowledging the level of importance of this "Gateway"
intersection, will implement this portion of the Downtown streetscape indicating the
correct routes to either the Downtown or Beach to motorists.
Fort Harrison Avenue Streetscape:
As a major "Gateway" thoroughfare within the Downtown, the City intends to implement
this portion of the Downtown streetscape as soon as possible. To that end, the City will
initiate the preparation of construction drawings, specifications, and partial construction
of this segment in 2004 - 2006.
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Glen Oaks Park Stormwater Detention Facility:
Located immediately south of the Downtown area at the intersection of Court Street and
Betty Lane, the Glen Oaks Park Stormwater Detention Facility is a 20-acre flood control
and water quality project, which will remove 78 residences from the 100-year floodplain.
Approximately one-half of these residences are located within the Downtown area. In
addition, 100-year flood levels will be reduced on streets within this area. The project
will also include amenities including two multi-purpose ball fields, restrooms,
playground, walking trails and associated parking.
Memorial Causeway Brid2e (landscapin2):
In early 2004, when construction is complete on the new Memorial Causeway Bridge, the
S.R. 60 designation will be reassigned from Cleveland Street to Court and Chestnut
Streets. Extensive landscaping will be located along Court Street up to the waterfront
and will continue on the west end of the bridge along the causeway to the beach. The
landscaping will be coordinated with existing landscaping along the sides of and within
islands on Court Street and the beach roundabout.
Cleveland Street and Gulf to Bav Boulevard Repavin2:
FDOT is currently preparing plans to resurface Cleveland Street between Frederica
Avenue and Highland A venue. The construction date is in Fiscal Year (FY) 2005.
Cleveland Street and Memorial Causeway Repavin2:
FDOT is currently preparing plans to resurface Cleveland Street between Fort Harrison
Avenue and its western terminus.
Main Fire Station:
Funded by Penny for Pinellas, this project encompasses the renovation and modernization
of the main fire station located Downtown. The improved and expanded facility will
meet current standards and better provide for the needs of a diverse population. In
addition, a review of possible alternate locations farther to the south is being considered
in order to provide a consistent standard of coverage for the entire Clearwater
community. Funding for the project will be partially reimbursed by Pinellas County
since these resources will also serve the unincorporated areas of the Clearwater Fire
District.
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Osceola Avenue Parkin2 Gara2e (375 - 500 spaces):
Due to the strategic location of this prime redevelopment site "Superblock", a
public/private partnership may enable the construction of a major Downtown parking
garage to service the block's redevelopment potential, and the redevelopment activities
which might occur on the parcels lying west of Osceola Avenue. This parking garage
will also provide additional parking for the new Main Library, currently under
construction.
Redevelopment Gara2e (375 - 500 spaces):
As major redevelopment occurs, it is anticipated that one or more major entertainment
and restaurant mixed use project(s) will be developed Downtown. Due to the high
parking demand of these types of uses, this garage would be sited and constructed to
support the entertainment activity. The specific location of the garage will be determined
based on the location of the entertainment project(s) and will provide parking for it and
other planned/approved downtown redevelopment projects.
Reuse of Existin2 Main Fire Station:
Should the existing Fire Station facility be relocated to an alternative site, the existing
Fire Station may be reused to store a variety of Police Department or Parks and
Recreation Department equipment and vehicles.
Coachman Park Redevelopment and Gara2e:
As part of the future redevelopment of the prime Downtown parcels lying adjacent to
Osceola Avenue, the City is planning to construct a park which will act as a significant
Downtown waterfront destination. The Coachman Park Amphitheater will be enlarged
and relocated on site and Drew Street will terminate at the water providing for a
pedestrian promenade along the waters edge and waterfront restaurant which could be
leased to a private operator. A unique interactive fountain would be built as a major focal
point. Cleveland Street, west of Osceola Avenue, would be closed and converted into a
meandering pedestrian pathway between Downtown and the water. As part of this
project, the City may construct or enter into a public-private partnership to construct a
garage in the less appealing southern portion of this l8-acre site near the start of the new
bridge. In addition, the current surface parking would be removed in favor of a large
"great lawn."
Downtown Marina:
The City has awarded a consulting contract for the purpose of analyzing the regulatory
process for permitting the future construction of a 150 - 200 slip waterfront marina. The
marina would be publicly-owned and operated accommodating both power and sail crafts
with a mix of permanent and transient slips. A limited number of tourist related ferries
and pleasure crafts would be allowed, however, commercial fishing operations would be
prohibited.
Pinellas Trail and East Avenue Widenin2:
The portion of the Fred E. Marquis Pinellas Trail along East Avenue constitutes the last
remaining unimproved segment of the trail. The project provides for the addition of a
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multi-use trail facility and roadway improvements for approximately 0.7 miles within the
East Avenue right-of-way between Drew Street and Druid Road. This includes the
replacement of the southbound lane of East Avenue and the sidewalk on the west side of
East Avenue with a landscaped, asphalt surface consistent with the Pinellas Trail
standards in 2006/2007. Between Turner and Drew Streets the southbound traffic lane of
East Avenue and the sidewalk on the west side of East Avenue will be removed. The
Pinellas Trail will be reconstructed in the center of this area with landscaping on either
side.
New City Hall and associated parkin2:
Recently the City Commission has made the decision to make available the City Hall site
for redevelopment if it is made part of a larger site in concert with the two adjoining
properties owned by the Calvary Baptist Church. Making the City Hall site available for
private development would require a referendum. At this time, it is anticipated that a
new City Hall would be largely funded from the proceeds of a future sale.
Osceola Avenue Streetscape:
Due to the array of prime redevelopment parcels along Osceola Avenue (Calvary Baptist
Church, City Hall, Harborview, and the Superblock), it is expected that this streetscape
segment would be implemented as projects come on line.
Cleveland Street and Gulf to Bav Boulevard Streetscape:
This segment of Cleveland Street from Myrtle A venue east to Gulf to Bay Boulevard will
be improved in future years as new developments are implemented.
Commercial Streets "A" and "B":
These constitute secondary local streets, which will be improved subsequent to new infill
redevelopment projects built adjacent to them.
Court/Chestnut Streets Beach Corridors Streetscape:
With the opening of the Memorial Causeway Bridge, these east-west major arterials will
become the primary route to and from the beaches. It is anticipated that, as new infill
projects are developed on the parcels adjacent to these streets, the City and potential
developers of these properties would participate in the implementation of a new
streetscape.
Beach to Bluff Guideway:
An elevated, light rail system is proposed to run along the Memorial Bridge (currently
under construction and scheduled for completion in mid-2003) and Causeway between
the Bluff on the western edge of Downtown and the Marina area on the Beach.
New PSTA Multi-modal transportation center:
The redevelopment of the existing PST A site may include a new PST A transfer station,
public parking for the Downtown and a possible light rail station.
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REDEVELOPMENT INCENTIVES
The City of Clearwater and Community Redevelopment Agency offer numerous
incentives to businesses located, or interested in locating, in the Downtown. Much of the
area contained in the overall boundaries of the Downtown is part of several programs
including the City's Brownfields Area, Enterprise Zone and Clearwater Main Street.
These programs provide qualified business and property owners located within the
specified boundaries with numerous financial incentives that make doing business in
Clearwater prosperous for the community as a whole. Additionally, the City offers
incentives that are applicable to certain impact fees, allows the use of transfer of
development rights and designates Downtown as a Regional Activity Center.
The following is a list of the significant incentive programs that are available to qualified
property owners, businesses and developers within the Community Redevelopment Area
(CRA) and Downtown. For more information on a specific incentive, please contact the
City department indicated.
Incentive: Brownfields Program
Program Goal/Brief Description: To assist businesses and development projects in
assessing and safely cleaning a tract of land that may have the presence or potential
presence of an environmentally unsafe substance remaining from a previous use. The
primary grant program offered by the City is a Phase I assessment grant for a non-
intrusive evaluation of a particular property, and associated regulatory records to
determine the existence of potential environmental impacts and liabilities. If the
environmental assessment identifies potential problematic conditions, a 50/50 grant
match can be awarded to assist in the actual "testing" of a particular property and to
determine the proper mitigation strategy and the associated costs involved in future
abatement and remediation. Other incentives that may be available for properties located
within the Brownfields area are: the Brownfields Redevelopment Bonus Refund; the
Brownfields Property Ownership Clearance Assistance Trust Fund; a Property Clearance
Loan; the Brownfields Area Loan Guarantee Program; Brownfields Revolving Loan;
Brownfields Site Rehabilitation Agreement; and Voluntary Cleanup Tax Credit.
Eligibility: Projects located within the Downtown Plan area, between Missouri Avenue
and Fort Harrison Avenue (See Map 13, page 165).
Funding Source: U.S. Environmental Protection Agency, Florida Department of
Environmental Protection and Florida Office of Tourism, Trade and Economic
Development, City of Clearwater and Pinellas County Economic Development.
Award Ranges: Grants range from up to $5,000 for a Phase I assessment and match up to
$10,000 for Phase II assessment.
164
165
Sample Proiects: EEl ModTech; Harbor Oaks, LLC; Jiffy Reprographics; Mediterranean
Village; Town Lake; Postcardmania.
Contact: Economic Development & Housing Department - (727) 562-4054.
Incentive: Clearwater Downtown Stormwater Service District (Town Lake
Regional Stormwater District)
Program Goal/Brief Description: The program allows projects within the specified
district to pay into a general fund in place of providing the required storm water treatment
controls. Projects that occur within the service district are able to use the Town Pond for
stormwater treatment instead of on-site controls. Projects that utilize this development
incentive will be required to pay a one-time fee to the City that will be used for water
quality treatment purposes.
Eligibility: All potential projects located within the Stormwater Service
District boundaries (See Map 14, page 169).
Funding Source: Not Applicable.
Award Ranges: For projects smaller than 1.5 acres, the fee is $18,595.00 per acre of
project land; and for projects larger than 1.5 acres, the fee is $75,000 + $25,000 per acre
of project land.
Sample Proiect: Mediterranean Village.
Contact: Public Works Administration, Environmental and Stormwater Management -
(727) 562-4742.
Incentive: Community Development Block Grants (CDBG)
Program Goal/Brief Description: CDBG funds are provided to the City by the federal
government to help revitalize neighborhoods, expand affordable housing and economic
opportunities and improve community facilities and services, primarily for the benefit of
low- and moderate-income persons. Activities that can benefit from this type of funding
include:
. Acquiring land for public purposes;
. Reconstructing/rehabilitating housing and other property;
. Building public facilities and improvements such as streets, sidewalks,
sewers, water systems, community and senior citizen centers and recreational
facilities;
. Assisting people in preparing for and obtaining employment through
education and job training, welfare-to-work activities, and other services;
. Providing public services for youths, seniors, and/or the disabled; and
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. Assisting low-income homebuyers directly through, for example, down
payment assistance, subsidizing interest rates or helping with closing costs for
first-time buyers.
Eligibility: Eligible residents must be in the low- to moderate-income category
(generally defined as members of a family earning no more than 80 percent of the area
median income) and projects must be located within a low to moderate-income census
tract as defined by HUD.
Funding Source: U.S. Department of Housing and Urban Development.
Award Ranges: Dependent on project size and type.
Sample Proiect: Greenwood Apartments.
Contact: Economic Development & Housing Department - (727) 562-4031.
Incentive: Community Redevelopment Agency (CRA) Incentives
Program Goal/Brief Description: The CRA is a tax increment financed district. The
agency works closely with developers and coordinates projects that impact the
Downtown. It also combines efforts and resources with the Brownfields and Enterprise
Zone projects in order to spur catalytic development with the CRA district. The CRA can
offer a variety of incentives depending on the project size and type. The CRA can
participate in land acquisition, the payment of impact/permit fees, fa<;ade improvement
grants, and other public infrastructure projects such as streetscape improvements and
parking garages.
Eligibility: Projects and businesses within the CRA district.
Funding Source: Tax Increment Financing.
Award Ranges: Dependent on project size and type.
Sample Proiects: IMRlCGI; Mediterranean Village; Cleveland Street Streetscape.
Contact: Economic Development & Housing Department - (727) 562-4220.
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169
Incentive: Enterprise Zone (EZ)
Program Goal/Brief Description: Newly expanded or redeveloped businesses located in
the Enterprise Zone (Map 15, page 173), who collect or pay Florida sales and use tax and
Florida Corporate Income Tax, may be eligible for tax incentives for promoting private
sector investments and providing job opportunities for Enterprise Zone residents. The
following are incentives available for businesses: Property tax credit (corporate income
tax); jobs tax credit (corporate income tax); jobs tax credit (sales and use tax); sales tax
refund for building materials used in rehabilitation of real property; sales tax refund for
business machinery and equipment.
Eligibility: The zone encompasses the current and expanded Community Redevelopment
Area; it has the same boundaries as the Brownfields program.
Funding Source: Department of Revenue.
Award Ranges: Varies according to incentive.
Sample Proiects: Harbor Oaks, LLC; Walgreens; Publix.
Contact: Economic Development & Housing Department - (727) 562-4054.
Incentive: Regional Activity Center (RAC)
Program Goal/Brief Description: The RAC designation increases the thresholds for hotel
and office uses that would trigger Development of Regional Impact review.
Eligibility: The RAC encompasses the boundaries of the Central Business District plan
category as indicated in the Downtown Redevelopment Plan 1995.
Funding Source: Not applicable.
Award Ranges: Hotel threshold increases from 350 rooms to 750 rooms; office threshold
increases from 300,000 square feet of floor area to 600,000 square feet.
Sample Proiects: None.
Contact: Planning Department - (727) 562-4579.
Incentive: Exemption of Open Space, Recreation Land and Recreation Facility
Impact Fees
Program Goal/Brief Description: Redevelopment or the expansion of currently
developed properties located within the Community Redevelopment Area are exempt
171
from the required Open Space impact fee and the Recreation Land and Recreation
Facility impact fees. In addition, City park projects that have been deemed to provide
Citywide service and are located within the CRA are eligible to receive funding that has
been collected as Open Space, Recreation Land and Recreation Facility Impact Fees from
projects outside of the CRA.
Eligibility: All projects located within the CRA boundaries.
Funding Source: City of Clearwater.
Award Ranges: Dependent on project type and size.
Sample Proiects: Laura Street Townhomes; Mediterranean Village; Church of
Scientology Ministerial Training & Pastoral Counseling Center.
Contact: Parks and Recreation Department - (727) 562-4823.
Incentive: Florida Main Street Community Program
Program Goal/Brief Description: In 1998, Clearwater was named a Main Street
community to help in the revitalization ofthe Downtown area. The program assists in the
recruitment of retail businesses to the Downtown corridor and provides funding for
Downtown promotions, special events and Downtown building fa<;ade rehabilitation,
through the CRA fa<;ade grant program. Four committees have been created to support
the public-private partnerships within the Downtown. The Joint Venture is the
organizational committee and develops strategies for the program. The Design
Committee provides advice and assistance to preserve the historical character of
buildings along Cleveland Street. The Economic Development Committee concentrates
on a business recruitment, retention, and expansion campaign within the CRA, while the
Promotions Committee capitalizes on major events to bring economic benefit to the
Downtown commercial district.
Eligibility: Projects must be located within the CRA boundaries.
Funding Source: Community Redevelopment Agency, Downtown Development Board.
Award Ranges: Dependent on project type and size.
Sample Proiects: Gaslight Alley; Park Jewelers; Downtown Clearwater Arts Stroll; Main
Street Update - Quarterly Newsletter; Post Office Landscaping.
Contact: Economic Development & Housing Department - (727) 562-4044.
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Incentive: HUBZone
Program Goal/Brief Description: The Small Business Administration HUB Zone
Empowerment Contracting Program provides federal contracting assistance by setting
aside a specified number of federal contracts for small businesses located in census tract
259.02 or 262.00, which are historically underutilized business zones. Fostering the
growth of these federal contractors as viable businesses, for the long term, helps to
empower communities, create jobs and attract private investment. The program benefits
are available for eligible HUB Zone businesses: Federal contract assistance, including
Competitive, Sole-Source, Full and Open and Subcontracting contracts and specialized
assistance including SBA-guaranteed surety bonds and employer tax credits, tax-free
facility bonds, and investment tax deductions.
Eligibility: Businesses must be located in census tract 259.02 or 262.00 (see Appendix
Map 4A), be owned and controlled by one or more U.S. citizens and have at least 35
percent of its employees residing in a HUBZone.
Source: U.S. Small Business Administration (SBA).
Award Ranges: Dependent on business and contract request.
Sample Proiects: EEl ModTech.
Contact: Economic Development & Housing Department - (727) 562-4054.
Incentive: Payment-in-Lieu of Parking
Program Goal/Brief Description: To address the need for flexible parking standards
within the City's Downtown, the City Commission made available a payment in-lieu of
required off-street parking program. The program permits a project owner to pay a
$4,500 per space fee into an established account that is used to fund parking
improvement projects that add to the supply of public parking in the identified district.
This incentive allows a project to utilize the space required to accommodate parking for
building, landscaping or open space.
Eligibility: Any property located within the original CRA boundary.
Funding Source: Not Applicable.
Award Ranges: Not Applicable.
Sample Projects: Church of Scientology Ministerial Training & Pastoral Counseling
Center.
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Contact: Public Works Administration, Traffic Operations - (727) 562-4750.
Incentive: Traffic Impact Fee (TIF) Reduction
Program Goal/Brief Description: To assist in the promotion of revitalization, the
program designates all residential and non-residential development that locates within the
boundaries of the CRA as eligible for a Transportation Impact Fee reduction. The 1990
Pinellas County Transportation Impact Fee Study indicated that projects developed
within the CRA would generate significantly fewer new vehicle trips per each unit of
development, making them eligible for a reduced Traffic Impact Fee.
Eligibility: All business located within the original CRA boundary.
Funding Source: Not Applicable.
Award Ranges: Dependent on project type and size.
Sample Proiects: CGVIMR; Harbor Oaks LLC; Mediterranean Village; Valone's
Vacuum.
Contact: Public Works Administration, Traffic Operations - (727) 562-4750.
Incentive: Transfer of Development Rights (TDR)
Program Goal/Brief Description: Property owners having extra density units or floor area
ratio (FAR) available from a project within the Downtown Plan area may be permitted to
convey the development rights of that non-used development potential by deed,
easement, or other legal instrument authorized by the City of Clearwater to another
project within the Downtown Plan area that requests an increase above the maximum
permitted development potential.
Eligibility: Projects located within the Downtown Plan area may be used as "sending
sites" and "receiving sites".
Funding Source: Not Applicable.
Award Ranges: Not Applicable.
Sample Proiects: New incentive program made available at the inception of this Plan.
Contact: Planning Department - (727) 562-4579.
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Incentive: Qualified Target Industry (QTI) Tax Refund Program
Program Goal/Brief Description: The main tool of this program is to encourage quality
job growth in targeted high value-added businesses, and more specifically within an
Enterprise Zone or Brownfields Area. The program provides tax refunds to pre-
approved applicants for $3,000 per new job created and $6,000 in an Enterprise Zone,
$2,500 bonus in a designated Brownfields; plus, there is an increased award per job for
extremely high paying wages. A company has to prove that they would have considered
other locations but chose Florida, among other reasons, because of this incentive
program.
Eligibility: Only businesses serving multi-state and international markets are targeted.
Business must be able to locate to other states. Retail activities, utilities, mining and other
extraction or processing businesses and activities regulated by the Division of Hotel and
Restaurants of the Department of Business and Professional Regulation are statutorily
excluded from consideration. Average annual wage of all new hires, as of March 1, 2003
must be at least $36,049. Please check for updated wage information as these
requirements are revised annually.
Funding Source: State of Florida, City of Clearwater and Pinellas County Economic
Development.
Award Ranges: $3,000 to $10,500 per new job created, depending on the location and
average annual wage.
Sample Proiects: CGVIMR; Lincare Holdings; NexTrade Holdings, Inc.
Contact: Economic Development & Housing Department - (727) 562-4054.
TAX INCREMENT REVENUE PROJECTIONS
Introduction
Chapter 163, Part III, Florida Statutes, authorizes the County to approve the use of tax
increment revenues for community redevelopment. According to the statute, the assessed
valuation of the parcels noted on a certified tax roll within the CRA is "frozen" as of a
specified date; after this base year, all future increase in tax revenues may be used by the
CRA for approved redevelopment projects. These revenues may be used to purchase
property, improve property, or used as security for bonds.
In the case of the City of Clearwater's recently approved expanded CRA, the County
must first approve the CRA's Redevelopment Plan, and upon adoption of this Plan by the
City and County, a request can be made to the County by the CRA for the creation of a
Redevelopment Trust Fund.
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Prior to establishing a Redevelopment Trust Fund, the CRA must (according to Florida
State Statute 163.386) submit a list of each parcel, by parcel J.D. number that lies within
the CRA district to the Pinellas County Appraiser's office. The Appraiser's office will
certify the list and prepare to code each parcel for the base year to be established when a
trust fund is approved.
Historical Overview
In its 20-year history, the CRA has been a critically effective tool in posItioning
downtown for redevelopment. In the 1980s, the tool was heavily used to purchase key
real estate properties and conduct multiple capital projects. A slowing real estate market
in the 1990s combined with the loss of several properties from the tax roll due to
institutional investment produced a dramatic drop in the tax increment affecting the
CRA's ability to implement major projects. However, during this time, the CRA
continued to facilitate projects downtown concentrating on parking alternatives and
beautification projects. The CRA is currently seeing visible signs of improvement with
increases in property values in each of the last three years. Planned and future
redevelopment projects coupled with the City's infrastructure improvements will serve to
develop the tax base further.
The City of Clearwater's CRA was established in 1981, with the taxable property value
totaling $84,658,490 frozen in 1982. Tax Increment Financing (TIF) revenues
commenced in 1983 with approximately $56,000. The CRA increment increased quite
rapidly through 1989 with revenue at approximately $801,000. The tax increment peaked
during the period 1989 through 1991 and fell quite dramatically through to 1998 with
revenue down to $251,000. Since 1999, the increment has continued to rise. Most
recently, tax increment in 2003 rose to $840,549.
Between its peak in 1989 and its low in 1998, the tax roll lost roughly $54 million in
value. This period of decline may be explained by the fact that multiple buildings within
the CRA were taken off the tax roll, including the original Mass Brothers Department
Store (now the Harborview Center), the Fortune Federal Savings and Loan Building
purchased by Pinellas County, and the Oaks of Clearwater Retirement Center and
Nursing Facility. These transactions alone accounted for over $22 million dollars of
valuation. Additionally, in 1993, many Church of Scientology properties totaling roughly
$24 million were taken off the tax roll. Overall, throughout the last 20 years, the tax roll
experienced an average annual increase of 3 .21 percent.
The benefits of having TIF in place during these years cannot be overlooked, as it
allowed the CRA to spend the ensuing years stabilizing the Downtown area in
preparation for a major redevelopment program which is now underway. The CRA has
collected a cumulative total of $9.9 million in increment revenues since its inception in
1982. The majority of these funds ($7.9 million) were used for capital projects and
improvements including land acquisitions. Administration costs have totaled $1.6
million (16% of revenues) with revenues from the sale of properties funding parking,
beautification, and other incentive programs.
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Many of the CRA's capital projects occurred in the 1980s. During these years, the CRA
concentrated on acquiring properties to eliminate slum and blight conditions downtown
as well as finding viable uses for properties that became vacant. The CRA was
instrumental in acquiring key parcels such as the City's Municipal Services Building and
Harborview Center sites. In addition, the CRA played a major role in advancing parking
alternatives including the Station Square parking lot and Park Street Garage. Table 10
below identifies the CRA's Capital Improvement Projects over the first twenty years of
its history.
In the 1990s, the CRA focused its efforts on investments that spurred private
development especially by providing parking solutions for downtown. The CRA has
reimbursed the City parking system so that free parking in two city lots and on weekends
was provided. The CRA has also offered parking incentives that have been successful in
retaining high profile companies with over 100 employees. Furthermore, the CRA has
subsidized the Jolley Trolley, a non-profit trolley system, to provide reduced rate service
between the downtown and the beach.
The CRA has also been actively involved in the beautification of downtown. The CRA
has coordinated a Fa<;ade Improvement Grant Program that has provided over $100,000
worth of exterior improvements to 36 buildings in the Downtown. Additionally, the
CRA provided funding for the Cleveland Street Streetscape in past years as well as the
renovation and beautification of downtown parks.
In the last four years, the CRA has paved the way for significant private investment. Two
examples include the CGI complex and Mediterranean Village Towhomes. The
construction of the 50,907 square foot CGI (formerly IMR) office building with a 77,889
research and development facility reflects a $50 million investment. Similarly, with the
Mediterranean Village in the Park Townhomes, the CRA purchased the land and is
paying impact fees, permit fees, utility connections fees and stormwater fees for this 100-
unit residential project worth $18 million next to the City's Town Lake. These are
examples of CRA funds strategically used to eliminate slum and blight conditions and
redevelop these sites into viable properties.
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Table 10
Community Redevelopment Agency Schedule of Capital Outlay and Improvements
Fiscal Years 1982 - 2001
Enhancement and beautification of downtown parks including parking area
west of City Hall, Bayfront Tennis Complex, and Coachman Park FY 1984 - 1986 $ 9,989
Acquisition of property for JK Financial project, Clearwater Square
complex, S.B. Comer of Garden Ave. and Cleveland Street (Atrium) FY 1985 $ 1,083,362
Construction of Park Street parking garage with 195 public parking spaces FY 1985 - 1986 $ 1,241,057
Revision of downtown redevelopment plan FY 1986 $ 5,825
Landscaping of Park Street parking garage FY 1986 $ 23,375
Acquisition of Bilgore property bounded by East Avenue, Pierce Street,
Myrtle Avenue, and Park Street (Location of new MSB Building) FY 1986 $ 691,852
Coachman Park Improvements - extensive renovation including terrain
modification, brick walkways, landscape materials, and irrigation. FY 1987 $ 100,011
Cleveland Street streetscape project - oak trees, decorative brick, tree gates
and guards for the 500, 600, and 700 street blocks, Phase 1 FY 1987 $ 27,000
Coachman Park bandshell project - CRA portion of entire project FY 1987 $ 12,061
Acquisition of CET A building site - 1180 Cleveland FY 1988 $ 450,000
Downtown sidewalk project - antique lamp pole lighting fixtures FY 1988 $ 17,647
Cleveland Street streetscape project - decorative brick, planters, trees - the
400 through 700 street blocks, Phase 2 FY 1988 - 1990 $ 342,555
Downtown electrical improvements FY 1988 $ 7,500
Acquisition of Clearwater Towers MAS1 project site (Station Sq. Park) FY 1989 $ 229,278
Development of Cleveland Street minipark adjacent to new Clearwater
Towers Building (Station Square Park) FY 1989 - 1990 $ 230,000
Purchase of Maas Brothers property (Harborview/Steinmart) FY 1992 $ 1,926,710
Purchase of Kravis property (Station Square Parking Lot) FY 1992 $ 357,058
Parking lot expansion - Kravis property (Station Square Parking Lot) FY 1993 $ 67,518
Dimmitt property purchase (Mediterranean Village Townhomes) FY 2000 $ 1,171,328
$ 7,994,126
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The redevelopment of downtown Clearwater is at a critical point in its history. In order
to revitalize downtown, additional housing units and infrastructure improvements are
needed. CRA tax increment revenues are crucial to entice private investment and provide
incentives that make a project feasible. A example is the City's recent selection of a
developer for an infill condominium and retail project adjacent to Station Square Park.
The CRA plans to use TIF funds to assist this project. In conjunction with the City's
capital improvement program, these investments will encourage private development and
pave the way for continued downtown redevelopment. TIF will be one of the tools that
will make these projects successful
Redevelopment Objectives
On a very conservative basis, the original and expanded CRA district is projected to
increase in value substantially over the next 20 to 30 years. This is driven primarily by
the accelerating demand for new urban housing within the Downtown and adjacent
beaches, and the strategic economic development goals and objectives of the City
Commission. The Commission envisions a "destination" Downtown to be enjoyed by
both residents in the region and tourists to our beaches.
This redevelopment strategy was implemented by the City in 2002, and details the
investment opportunities now available on several key redevelopment parcels and a large
array of prime infill parcels. Several potential projects are described below:
. Calvary Baptist Church "Bluff" Parcels on Osceola Avenue - Accounts for
137,510 square feet or 3.16 acres, this parcel is designated in the Downtown Core
District for aFAR of 4.0 or 70 units per acre, which would generate up to 550,040
square feet of redevelopment or over 220 residential units. Additional square
footage of retail uses and residential units may be available through the Public
Amenities Incentive Pool.
. City Hall on Osceola Avenue - Contains approximately 130,000 square feet or
2.98 acres, this parcel currently houses City Hall, but the Commission has
indicated that it would be made available for redevelopment if it were a key
component of a quality redevelopment proposal with the adjacent parcels. This
parcel could be developed -with up to 520,000 square feet or over 208 housing
units. Additional square footage of retail uses and residential units may be
available through the Public Amenities Incentive Pool. Sale of the City Hall site
will require approval of a referendum by Clearwater voters.
. Arnold/Brown Parcel at Drew Street/Fort Harrison and Osceola Avenues - An
announced redevelopment site containing 70,131 square feet or 1.61 acres.
According to published reports, the developer envisions a high-rise condominium,
a boutique hotel and ground floor retail uses. Potential for development on this
site is over 280,000 square feet, 112 units, or 152 hotel rooms.
181
· AmSouth Block between Osceola Avenue, Fort Harrison Avenue, Cleveland
Street and Drew Street or "Superblock" Parcel - Contains one large parcel, along
with a few smaller properties. In total, the greater parcel could ultimately contain
approximately 178,000 square feet or 4.1 acres. Development potential at this site
could be over 712,000 square feet or 287 units.
· Harborview Parcel at Cleveland Street and Osceola Avenue - This City-owned
77,000 square foot or 1.8-acre parcel, currently houses a 54,000 square foot Stein
Mart Department Store, the City's civic and conference center space, the Pickles
Plus Restaurant along with an adjoining small parking lot. It is envisioned that
some time in the future, Stein Mart would be relocated to another Downtown site,
and the structure demolished for redevelopment as a major mixed-use
development with a combination of retail, entertainment, hotel, and conference
destination space. The Commission has interest in redeveloping the parcel if a
quality developer can be identified who would meet the stringent requirements for
redevelopment on this critical parcel. Sale of the Harborview site will require
approval of a referendum by Clearwater voters.
· Station Square Parking Lot Infill Parcel on Cleveland Street - Currently used as a
City surface parking lot, this prime redevelopment parcel is owned by the CRA
and has been offered to the public for redevelopment. The parcel contains 42,124
square feet or 0.97 acres, and is envisioned as a site for a garage structure
(including public parking), retail, restaurant, and residential units. Development
potential at this site could be over 168,000 square feet or 67 units.
· Town Lake Area between Myrtle and Missouri Avenues - This Downtown area
surrounds the new urban Town Lake that has recently been completed by the City.
The initial private redevelopment project in the area under construction is the 100-
unit Mediterranean Village in the Park townhouse project. This area has been
identified by developers as a prime location for future infill townhouse and
apartment projects due to its proximity to the beaches, regional employment
centers, and the fact that a housing product can still be developed at a $150,000 to
$300,000 price range, which accommodates the needs of many young
professionals, young families and empty nesters.
It is also envisioned that the adjacent Town Lake Business Park District might
attract additional professional office users to expand the campus office setting
now in place at the CGI office complex.
. East Gateway - Between Missouri and Highland Avenues and lying within the
recently expanded CRA district are multiple infill parcels that over time will
become attractive for redevelopment.
182
Tax Increment Revenue Projections
Based on this overview, it is evident that the CRA has the potential for developing
several million square feet of development over the next two decades, including the
attraction of up to 1,000 new urban housing units in the next five to ten years in the
downtown core which will act as a catalyst for a substantial amount of new office use,
retail and entertainment establishments. If all of these projects described above are
realized, the increase in the tax roll could be upwards of $390 million.
However, while opportunities are outstanding, it is the intent of the CRA to proceed
forward cautiously with our TIF projections. The TIF projections are calculated
separately for the original CRA and the expanded CRA because the base years for the
property values are different.
The CRA envisions continuing to use both the City's and the County's share of Tax
Increment Financing dollars for capital projects in the original and expanded CRA. TIF
is identified as one of the funding sources for several capital and infrastructure
improvement projects outlined in the Capital Improvement Projects (CIP) section of this
plan. These projects include the Cleveland Street, Fort Harrison, and Gulf to Bay
Streetscapes and the Gulf to Bay Boulevard and Highland A venue Gateway Intersection.
In addition, TIF will be used for paying impact fees, "buying in" of public parking in
private projects, assembling redevelopment sites, purchasing land and/or buildings,
affordable and transitional housing projects, and fa<;ade improvement grants. Below is a
summary of the programs and initiatives that will use TIF as well as the estimated costs
associated with each. The County's share of TIF shall only be used for the capital
projects included in the table below. The City's share of TIF may be used for any
initiative listed in the table.
CRA Area Brownfields Environmental Cleanup *
CRA Building Fa<;ade Improvement Pro gram *
Downtown Land Acquisition *
CRA Redevelopment Incentive Funding
Retail Lease/Location Incentives
CRA Affordable and Transitional Housing Projects*
CRA Revolving Loan Fund
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
On oin
*Capital projects and initiatives - County TIF shall only be used for these programs
183
$5,000,000
$1,000,000
$21,000,000
$10,000,000
$5,000,000
$5,000,000
$1,000,000
CRA Area Brownfields Environmental Cleanup Proiects
Due to the limited availability of state and federal environmental cleanup funds, TIF
dollars will be required for environmental remediation for multiple projects, particularly
those that have a history of petroleum contamination. A case in point is the Clearwater
Auto Salvage Yard that is being acquired by the City, as well as a number of sites lying
adjacent to the CGI (formerly IMRglobal) Campus west of Missouri.
Project Cost: $5.0 million
Time Frame: Ongoing
CRA Buildin2 Facade Improvement Pro2ram
This is an ongoing program funded by the CRA in concert with our Main Street Program.
The Fa<;ade Improvement Program provides grants and loans to eligible business property
owners and tenants who wish to upgrade their exterior building facades.
Project Cost: $1.0 million
Time Frame: Ongoing
Downtown Land ACQuisition
A critical function of the CRA is to assemble property for resale and redevelopment by
the private sector. The principal purpose of property assembly is to assist in eliminating
the slum and blight conditions that exist within the CRA by facilitating private
redevelopment of these under-performing sites. This program enables the CRA to
assemble, purchase and option property and structures within the CRA for redevelopment
purposes consistent with this Plan.
Examples of property acquisitions anticipated by this program include but are not limited
to: acquiring property in the Town Lake Business Park Character District to facilitate the
development of a suburban office campus; acquiring property in the East Gateway
Character District to eliminate the problematic uses and/or contaminated sites, to improve
the substandard housing conditions and to consolidate obsolescent and/or sites undersized
as compared to current zoning requirements to allow commercial redevelopment;
acquiring property within the Downtown to assist in the development of a major
entertainment attraction including a movie theater, entertainment, retail and/or restaurant
uses. Other property acquisitions that implement the goals, objectives and policies of this
Plan may be achieved through the use of this CRA program.
Total Cost: $21.0 million
Time Frame: Ongoing
184
CRA Redevelopment Incentive Fundin2
Historically, the CRA has utilized TIF revenues to assist redevelopment efforts in a
variety of ways, such as: landscape and streetscape improvements, property acquisition,
construction of public parking garages, payment of project permit and impact fees,
payment of project utility connection and stormwater fees, parking incentives to retain
downtown businesses, subsidy to the Jolley Trolley operations and the fa<;ade
improvement program.
Downtown redevelopment is generally considered to be more expensive and risky in an
unproven market than development in other areas of a city and especially when compared
to development in greenfields. This situation currently exists in Downtown Clearwater as
demonstrated by the lack of substantial new private redevelopment with few exceptions.
The lack of investment in Downtown has resulted in the poor economic health of
Downtown to which the City is responding with this Plan. This program will provide
financial incentives to developers to offset the high land, development and construction
costs within the Downtown and to encourage investment in Downtown that will revitalize
the center city with people, employees, businesses and activities. The types of incentives
contemplated by this program include, but are not limited to: payment of project permit
and impact fees; payment of project utility connection and stormwater fees; parking and
other financial incentives to retain and attract downtown businesses; and contributions for
parking facilities.
Total Cost: $10.0 million
Time Frame: Ongoing
Retail Lease/Location Incentives
In order to achieve the concentration and/or location of the desired retail market in the
Downtown, it may be necessary to negotiate with existing tenants in regard to existing
leases or terms for relocation. This consideration may require significant cost to achieve
a desired mix and physical orientation/location for these businesses.
Total Cost: $5.0 million
Time Frame: Ongoing
CRA Affordable and Transitional Housin2 Proiects
The development of one or more mixed-income housing projects within the CRA has
been identified as a necessary strategy due to the need to retain affordable housing
options in this environment. Typically, the CRA would leverage its position in a public-
private partnership by contributing funds to effectuate the lower income criteria in a new
project.
A major component of the rehabilitation of the CRA Expansion Area and the need for
affordable housing is the redevelopment of the Clearwater Homeless Intervention Project
(CHIP) site into a "transitional" and "permanent" housing campus. The campus concept
185
for CHIP would entail assembling property between Park Street, the Stevenson Creek
channel, Evergreen Avenue, and Cleveland Street into a self-contained and secure
campus.
TIF funding would be used to assist in the purchase of properties, while other state and
federal funds would be used for housing construction and operations.
Total Cost: $5.0 million
Time Frame: Ongoing
CRA Revolvin2 Loan Fund
A key component of our future redevelopment strategy for the downtown is the
implementation of a public-private revolving loan program with local financial
institutions. Modeled after successful programs in other cities, a joint pool would be
established and loans provided for expanding businesses, building improvements,
relocation costs, etc. The CRA would provide seed capital to the pool, along with private
capital from the banks.
Total Cost: $1.0 million
Time Frame: Ongoing
Tax Increment Revenue Proiections for the Original CRA District
The tax increment projections for the original CRA district are based on a yearly variable
percentage increase of the tax roll valuation over a 30-year period. Increases in annual
percentages reflect estimates of when major projects, described above, come on line.
For the purposes of these projections, the city and county millage rates remain constant.
The base year for calculating this increment is 1982.
An estimate from 2004 through 2033 projects that property values will rise and that new
projects will come on line resulting in $195 million in property value added to the tax
roll. This corresponds to a cumulative tax increment of over $64 million over 30 years.
Again, millage increases, additional new development, and increases in assessed property
values may result in greater returns.
A summary table of the tax increment financing projections follows detailing the city and
county portions of the revenues.
Tax Increment Revenue Proiections for the Expanded CRA District
Similar to the original CRA district, the expanded CRA district TIF estimate is based on a
yearly variable percentage increase of the tax roll valuation over a 30-year period. Given
that this area is predominantly residential, it is not expected that the values in the area
will rise significantly. In fact, the estimated annual average increase of the tax roll is
1.42 percent. Property values are expected to rise and new projects will come on line
186
resulting in a $37.9 million in property value added to the tax roll. This corresponds to a
cumulative tax increment of over $7 million over 30 years.
The key to successfully redeveloping and stabilizing the new CRA Expansion District is
to maintain the city's and county's TIF allocation at the 100% level. The CRA
anticipates needing to allocate TIF dollars from the original district to "leverage"
redevelopment in the expansion area. Any reduction in county TIF allocation would
negatively impact the success of downtown Clearwater.
A summary table of the tax increment financing projections follows detailing the city and
county portions of the revenues (pages 188 - 186).
187
Table 11
Tax Increment Revenue Projections
Original Community Redevelopment Area
30- Year Projection from 2003-2033
City Taxes at County Taxes at Total Tax Increment
Year Tax Roll Valuation 100% 100% DDB Taxes (95% of Taxes)
2003 $153,278,680 $394,772 $421,397 $68,620 $840,549
2004 $157,877 ,040 $421,226 $449,635 $73,219 $896,876
2005 $163,402,737 $453,016 $483,568 $78,744 $964,562
2006 $169,938,846 $490,618 $523,707 $85,280 $1,044,625
2007 $177 ,586,094 $534,613 $570,668 $92,928 $1,138,298
2008 $186,465,399 $585,695 $625,196 $101,807 $1,247,063
2009 $196,720,996 $644,696 $688,176 $112,063 $1,372,687
2010 $208,524,256 $712,600 $760,660 $123,866 $1,517,269
2011 $218,950,469 $772,582 $824,687 $134,292 $1,644,983
2012 $227,708,487 $822,967 $878,470 $143,050 $1,752,262
2013 $234,539,742 $862,267 $920,421 $149,881 $1,835,940
2014 $239,230,537 $889,253 $949,227 $154,572 $1,893,399
2015 $244,015,148 $916,779 $978,609 $159,357 $1,952,008
2016 $248,895,450 $944,855 $1,008,579 $164,237 $2,011,788
2017 $253,873,359 $973,493 $1,039,149 $169,215 $2,072,764
2018 $258,950,827 $1,002,704 $1,070,329 $174,292 $2,134,959
2019 $264,129,843 $1,032,499 $1,102,134 $179,471 $2,198,398
2020 $269,412,440 $1,062,889 $1,134,574 $184,754 $2,263,107
2021 $274,800,689 $1,093,888 $1,167,663 $190,142 $2,329,109
2022 $280,296,703 $1,125,507 $1,201,414 $195,638 $2,396,431
2023 $285,902,637 $1,157,758 $1,235,840 $201,244 $2,465,100
2024 $291,620,689 $1,190,654 $1,270,955 $206,962 $2,535,142
2025 $297,453,103 $1,224,207 $1,306,772 $212,795 $2,606,585
2026 $303,402,165 $1,258,432 $1,343,305 $218,744 $2,679,457
2027 $309,470,209 $1,293,342 $1,380,569 $224,812 $2,753,786
2028 $315,659,613 $1,328,949 $1,418,578 $231,001 $2,829,602
2029 $321,972,805 $1,365,269 $1,457,347 $237,314 $2,906,934
2030 $328,412,261 $1,402,315 $1,496,892 $243,754 $2,985,813
2031 $334,980,506 $1,440,103 $1,537,228 $250,322 $3,066,269
2032 $341,680,116 $1,478,645 $1,578,370 $257,022 $3,148,335
2033 $348,513,719 $1,517,959 $1,620,335 $263,855 $3,232,042
Cumulative Total $30,394,551 $32,444,453 $5,283,252 $64,716,143
Addition in Tax Roll Value since 2003 $195,235,039
Average Yearly Increase in Value 2.78%
Assumptions
1. Base year is 1982 at $84,658,490
2. County and city millage rate is constant
188
Table 12
Tax Increment Revenue Projections
Expanded Community Redevelopment Area
30- Year Projection from 2003-2033
City Taxes at County Taxes at Total Tax Increment
Year Tax Roll Valuation 100% 100% (95% of Taxes)
2003 $72,258,935 Base Year
2004 $72,981,524 $4,157 $4,437 $8,165
2005 $73,711,340 $8,356 $8,919 $16,411
2006 $75,185,566 $16,837 $17,972 $33,069
2007 $76,689,278 $25,488 $27 ,207 $50,060
2008 $78,989,956 $38,724 $41,335 $76,056
2009 $81,359,655 $52,356 $55,888 $102,832
2010 $82,986,848 $61,718 $65,880 $121,218
2011 $84,646,585 $71,266 $76,073 $139,972
2012 $85,916,284 $78,571 $83,870 $154,318
2013 $87,205,028 $85,985 $91,784 $168,880
2014 $88,513,103 $93,510 $99,817 $183,661
2015 $89,840,800 $101,148 $107,970 $198,663
2016 $91,188,412 $108,901 $116,246 $213,890
2017 $92,556,238 $116,770 $124,646 $229,345
2018 $93,944,582 $124,758 $133,172 $245,033
2019 $95,353,750 $132,864 $141,825 $260,955
2020 $96,784,056 $141,093 $150,609 $277,117
2021 $97,751,897 $146,661 $156,552 $288,053
2022 $98,729,416 $152,285 $162,555 $299,098
2023 $99,716,710 $157,965 $168,618 $310,254
2024 $100,713,877 $163,701 $174,742 $321,521
2025 $101,721,016 $169,495 $180,927 $332,901
2026 $102,738,226 $175,347 $187,173 $344,395
2027 $103,765,608 $181,258 $193,482 $356,003
2028 $104,803,265 $187,228 $199,855 $367,728
2029 $105,851,297 $193,257 $206,291 $379,570
2030 $106,909,810 $199,346 $212,791 $391,531
2031 $107,978,908 $205,497 $219,356 $403,611
2032 $109,058,697 $211 ,709 $225,987 $415,812
2033 $110,149,284 $217,983 $232,685 $428,134
Cumulative Total $3,624,234 $3,868,664 $7,118,254
Addition in Tax Roll Value since 2003
Average Yearly Increase in Value
Assumptions
1. Base year is 2003
2. County and city millage rate is constant
$37,890,349
1.42%
189
APPENDIX 1
EXPANDED CRA LEGAL DESCRIPTION
Beginning at the intersection of the centerline of Jones Street and the waters of Clearwater Bay, thence
easterly along the centerline of Jones Street to the centerline of Myrtle Avenue; thence southerly along the
centerline of Myrtle Avenue to the centerline of Drew Street; thence easterly along the centerline of Drew
Street to the centerline of Highland Avenue; thence southerly along the centerline of Highland Avenue to
the centerline of Court Street; thence westerly along the centerline of Court Street to the centerline of
Martin Luther King, Jr. Avenue; thence southerly along the centerline of Martin Luther King, Jr. A venue
to the easterly extension of the south line of Lots 8 through 16, Block 16, of Magnolia Park, as recorded
in Plat Book 1, Page 70, of the Public Records of Pinellas County, Florida; thence westerly along said
south line and its easterly extension, to the southwest corner of Lot 8, Block 16, of said Magnolia Park;
thence south 13 feet; thence west 50 feet; thence north 13 feet, to the southeast corner of Lot 6, Block 16,
of said Magnolia Park; thence westerly along the south line of Lots 1 through 6, Block 16, of said
Magnolia Park; and its westerly extension to the centerline of Prospect Avenue; thence southerly along
the centerline of Prospect Avenue to the easterly extension of the south line of Lots 9 and 10, Block 17,
of said Magnolia Park; thence westerly along said line and its easterly extension 142 feet; thence northerly
118 feet; thence westerly 50 feet; thence northerly 102 feet to the southeast corner of Lot 5, Block 17, of
said Magnolia Park; thence westerly along the south line of Lots 1 through 5, Block 17, of said Magnolia
Park and its westerly extension to the centerline of Myrtle Avenue; thence southerly along the centerline
of Myrtle Avenue to the centerline of Turner Street; thence westerly along the centerline of Turner Street
to the east right-of-way line of the C.S.x. Railroad; thence northerly along said east right-of-way line to
the easterly extension of the south line of Lots 1 through 5, Block 19, of said Magnolia Park; thence
westerly along said south line and its westerly extension to the southwest corner of Lot 1, Block 19, of
said Magnolia Park; thence northerly along the west line of said Lot 1 to the southeast corner of Block 5,
Wallace Addition To Clearwater, as recorded in Plat Book 3, Page 6, of the Public Records of
Hillsborough County, Florida, of which Pinellas County was once a part; thence westerly along the south
line of said Block 5 to the southwest corner of Block 5 of said Wallace Addition To Clearwater; thence
northeasterly along the west line of Block 5 of said Wallace Addition To Clearwater and its northeasterly
extension to the centerline of Court Street; thence westerly along the centerline of Court Street to the
northerly extension of a 15 foot alley in Block 1 of said Wallace Addition To Clearwater; thence
southerly along the centerline of said 15 foot alley and its northerly and southerly extensions, to the
centerline of Rogers Street; thence westerly along the centerline of Rogers Street to the centerline of Fort
Harrison Avenue; thence northerly along the centerline of Fort Harrison A venue to the north line of the
south Y2 of Section 16, Township 29 South, Range 15 East; thence westerly along said south line to the
waters of Clearwater Harbor; thence meander northerly along the waters of Clearwater Harbor to the
Point Of Beginning.
193
APPENDIX 2
DOWNTOWN MILESTONES
1926 Nolen Plan for City and Downtown Approved
1970 Downtown Development Board (DDB) Created by Special Act of Florida Legislature
1971 City Referendum approves Special Taxing District Powers for DDB
1977 First Modern Plan Adopted for Downtown
1981 Establishment of Community Redevelopment Agency (CRA)
1981 Adoption of First Redevelopment Plan for Downtown
1981 Base Year for Clearwater Tax Increment Financing District (original Redevelopment Area)
1993 Periphery Plan Adopted For 4 Areas surrounding Downtown
1995 Major Revision to Redevelopment Plan
1996 Design Guidelines Adopted for Downtown
1998 Clearwater Designated Main Street eommunity by Florida Department of State
1999 Redevelopment Plan amended to allow Mixed Use around Town Pond
2000 Periphery Plan Update Approved
Actions and Public Review of this Redevelopment Plan
August 8, 2002 City Commission approves Findings of Necessity for Expanded Community
Redevelopment Area
October 14, 2002
October 29,2002
October 29,2002
January 15, 2003
January 27,2003
February 10,2003
February 19, 2003
March 24, 2003
City Commission Meeting to review Major Downtown Concepts
Pinellas County Commission approved Findings of Necessity for CRA Expansion
Area
PineUas County Commission authorizes City of Clearwater to Prepare
Redevelopment Plan for CRA Expansion Area
Public Meeting to review Master Streets cape and Wayfinding Plan
Community Redevelopment Agency Meeting to review Master Streetscape and
Wayfinding Plan; Review of Character Districts
Public Meeting with property owners to discuss Redevelopment Plan for
Expansion Area
Public Meeting to review Coachman Park Master Plan
Community Redevelopment Agency Meeting for Initial Review of Coachman
Park Master Plan
194
April 28, 2003 Community Redevelopment Agency Meeting to Review Capital Improvement
Plan
May 28, 2003 Public Meeting with Consultant to kickoff contract to prepare Design Guidelines
June 2, 2003 Community Redevelopment Agency Meeting to Review Revised Coachman Park
Master Plan and Review of Station Square Park
June 18, 2003 Joint Main Street and Chamber Meeting to review the Downtown Plan
June 25, 2003 First Public Input Meeting on Design Guidelines
July 2, 2003 Downtown Development Board Meeting to review the Downtown Plan
July 15, 2003 Community Development Board Public Hearing to review the Downtown Plan
July 30, 2003 Second Public Input Meeting on Design Guidelines
August 4,2003 Clearwater Neighborhoods Coalition Meeting on Downtown Plan
August 5, 2003 Special City Commission Worksession on Downtown Plan
August 6, 2003 Downtown Development Board Meeting on Downtown Design Guidelines
September 2, 2003 Community Redevelopment Agency Public Hearing to review the Downtown
Plan
September 4, 2003 City Commission Public Hearing to review the Downtown Plan
(I st Reading of Ordinance)
September 18, 2003 City Commission Public Hearing to review the Downtown Plan
(2nd Reading of Ordinance)
October 7, 2003 Pinellas County Board of County Commissioners Public Hearing to review the
Downtown Plan as the Redevelopment Plan and delegate authority to the City to
establish a Redevelopment Trust Fund
October 13, 2003 Community Redevelopment Agency Public Hearing to recommend establishing
a Redevelopment Trust Fund/TIF for the expanded CRA
October 15, 2003 Pinellas Planning Council Public Hearing on Downtown Plan as a Special Area
Plan
October 16, 2003 City Commission Public Hearing to establish a Redevelopment Trust Fund/TIF
ordinance (I st Reading of Ordinance)
195
November 4, 2003 Countywide Planning Authority Public Hearing on Downtown Plan as a Special
Area Plan
November 6,2003 City Commission Public Hearing to establish a Redevelopment Trust Fund/TIF
ordinance (2nd Reading of Ordinance)
November 18, 2003 Board of County Commissioners hearing to authorize the City to use the
County's portion of the TIF
196
APPENDIX 3
EXISTING LAND USE CLASSIFICATIONS AND METHODOLOGY
Data Collection
The City of Clearwater Planning and Economic Development and Housing Department staff collected
field data during the months of March, April and May 2002. In addition, field surveys were conducted to
re-evaluate specific uses during January 2003. Field data collection trips included driving and walking
surveys. Information was documented onto field maps and then compared with existing information from
the Pinellas County Property Appraisers Office and City of Clearwater permitting records. If a use was
not apparent from the outside observation, staff contacted the property or business owner or the Pinellas
County Property Appraiser Office to acquire the use.
Once the specific uses and the number of residential units was determined, staff developed generalized
land use categories for the land uses. In addition to land uses, field notes were taken in order to document
the conditions of the buildings, yards and infrastructure.
The following assumptions were made in order to properly present certain uses within the plan area.
. Buildings that were vacant at the time field surveys were conducted are categorized as the use that
occupied that building prior to becoming vacant.
. All private parking lots located on separate parcels that are accessory to the main use are
categorized as that main use.
. All parcels that did not have any vertical structures or parking lots located on them at the time
field surveys were conducted are categorized as vacant.
. Parcels only containing Stevenson's Creek are categorized as Utility/Infrastructure.
. Parcels containing a portion of Stevenson's Creek as a secondary use are categorized as the main
use located on that parcel.
The area for the following parcels located in the Old Bay District has been excluded to reflect the future
land use and zoning boundaries:
. 2 Pinellas Trail parcels totaling 3.09 acres; and
. CSX rights-of-way totaling 1.70 acres.
Use Classifications
The following table describes the assumptions made in order to re-categorize the specific uses into the
generalized categories listed above.
197
Use General Description
Single-family A building containing one residential unit.
A building containing two residential units or two
buildings on a property each containing one residential
Two-family unit.
A building containing three residential uni ts or a
combination of building types containing at least three
Multi - family residential units on the property.
Office General business or medical/dental establishments.
Establishments engaged ill selling or leasing goods,
services or merchandise; including funeral homes and
Retail problematic uses.
Establishments that sell, repair, service, tow or store
Vehicle Services vehicles or marine vessels.
A building designed and used primaril y to provide
sleeping accommodations for transient guests for a daily
or weekly rental charge and including interval ownership
and such office, meeting, restaurant facilities as are
Overnight Accommodations integral to its primary function.
Establishments that warehouse, wholesale, manufacture or
distribute goods; including business that store significant
Industrial amounts of goods and equipment.
Any public utility facility including drainage, cable,
Utility Infrastructure electrical and gas facilities.
Any stand-alone parcel devoted to parking including
Parking paved lots and grassed areas with wheel stops.
Any facility owned and operated by a governmental
Governmental Facilities agency excluding utility/infrastructure uses.
Any private non-profit organizations including places of
worship, social service agencies, halfway houses, theaters,
Institutional garden clubs, etc.
Recreation Any public or private recreation facility
Any undeveloped land or land with only a millor
Vacant accessory or vacated building located thereon.
198
APPENDIX 4
DEMOGRAPHICS METHODOLOGY AND ESTIMATES
Tampa Bay Engineering, Inc. prepared a demographic profile comparing 1990 and 2000 Census data for
the City of Clearwater, the downtown plan area and its six character districts. Data compared includes
the following:
. Population;
. Population by Race;
. Population by Gender;
. Population by Age;
. Average Age;
. Median Age;
. Educational Attainment;
. Households;
. Average Household Size;
. Household Income;
. Average Household Income;
. Median Household Income;
. Housing Units;
. Median Value Owner-Occupied Units; and
. Housing Units By Year Built
Because the character district lines were not positioned along Census Block Group boundaries, an
adaptive demographic application that allows for polygon input was utilized. Each district was drawn
into a mapping program. The program, Claritas Site Reports, then extracts Census data for the area. The
program bases the estimates for the polygons on Census Block Group level data. The demographic
profiles follow on pages 197 - 199.
199
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,
200
APPENDIX 6
LAND USE DISTRIBUTION BY CHARACTER DISTRICTS
Downtown Core
Number of Parcels Area (In Acres) Percent of Area
4 14.6
36 12.1 9.5%
70 14.5
4 1.5 1.2%
8 2.9
1 0.2 0.2%
40 22.2
35 26.3 20.6%
35 18.7
24 12.4 9.7%
13 2.5 2.0%
270 127.9 100.0%
Description
Multiple Family
Office
Retail
Vehicle Services
Industrial
U tility\Infrastructure
Parking
Government Facilities
Institutional
Recreation
Vacant
TOTALS
Description
Old Bay
Number of Parcels Area (In Acres) Percent of Area
Single Family
Two Family
Multiple Family
Office
Retail
Vehicle Services
Overnight Accommodations
Industrial
Utility\Infrastructure
Parking
Government Facilities
Institutional
Recreation
Vacant
TOTALS
46
13
39
18
14
21
7
12
6
4
3
12
7
26
8.8
1.8
9.6
4.5
5.0
6.5
6.6
3.8
6.4
0.5
2.6
7.1
13.9
4.4
228
81.5
217
2.2%
11.8%
5.5%
6.1%
8.0%
8.1%
4.7%
7.9%
0.6%
3.2%
8.7%
17.1%
5.4%
100.0%
South Gateway
Description
Number of Parcels Area (In Acres) Percent of Area
4 0.9
3 0.6 2.6%
1 0.1
7 2.2 9.6%
10 5.7 24.9%
4 3.4 14.8%
2 0.5 2.2%
3 1.6 7.0%
6 1.7
4 2.0 8.7%
3 0.7
3 1.1 4.8%
11 2.4 10.5%
61 22.9 100.0%
Single Family
Two Family
Multiple Family
Office
Retail
Vehicle Services
Industrial
Utility\Infrastructure
Parking
Government Facilities
Institutional
Recreation
Vacant
TOTALS
Town Lake Residential
Description
Number of Parcels Area (In Acres) Percent of Area
Single Family
Two Family
Multiple Family
Office
Retail
Vehicle Services
Overnight Accommodations
Industrial
Parking
Government Facilities
lnstituti onal
Vacant
33 3.9 4.4%
20 2.9 3.3%
22 7.6 8.7%
60 18.3 20.7%
40 15.5 17.5%
18 4.2 4.7%
1 0.7 0.8%
22 6.2 7.1%
1 0.6 0.7%
I 1.0 1.1%
18 7.2 8.2%
119 20.1 22.8%
355 88.2 100%
TOTALS
218
Town Lake Business Park
Number of Parcels Area (In Acres) Percent of Area
13 2.6
5 0.9 2.1
16 11.6
22 7.8 17.8
4 1.1
12 4.0 9.3
10 1.5
3 0.7 1.5
2 0.5
33 12.8 29.3
120 43.5 100.0%
Description
Single Family
Two Family
Office
Retail
Vehicle Services
Industrial
Utility\Infrastructure
Government Facilities
Institutional
Vacant
TOTALS
Description
Single Family
Two Family
Multiple Family
Office
Retail
Vehicle Services
Overnight Accommodations
Industrial
Utility\Infrastructure
Parking
Government Facility
Institutional
Recreation
Vacant
TOTALS
East Gateway
Number of Parcels Area (In Acres) Percent of Area
210 .33.7 19.2%
141 20.8 11.9%
138 39.0 22.2%
68 17.3 9.9%
36 16.0 9.1%
15 4.6 2.6%
10 4.8 2.7%
12 3.3 1.9%
19 7.7 4.4%
2 0.7 0.4%
I 1.7 1.0%
13 18.1 10.3%
2 4.1 2.3%
19 3.7 2.1%
686 175.5 100.0%
Source: City of Clearwater Planning and Economic Development Departments. Prepared by the City of Clearwater
Planning Department, January 2003
219
APPENDIX 7
BUILD-OUT SCENARIOS
To compare the existing development potential of the Downtown to the proposed development potential
in this Plan, the City of Clearwater hired Tampa Bay Engineering to prepare a detailed comparison of
them. The methodology and all assumptions were reviewed and approved by the City's Planning
Department. This appendix explains the methodology used to prepare the buildout scenarios.
The existing development potential is based on several adopted documents that establish the maximum
development potential for areas that comprise the expanded Downtown Plan area. The existing potential
is based on these specific documents:
· For the old Downtown Plan area: 1995 elearwater Downtown Redevelopment Plan
· For the four Periphery Areas: Downtown Clearwater Periphery Plan, 2000 Update
· For the Eastern CRA Expansion Area: Land Use Plan categories of the Clearwater
eomprehensive Plan
The proposed development potential is based on the density and intensity measures for each Character
District as contained in this revised Plan. During the preparation of this Plan, it was determined that most
of the CRA Expansion area will not be redesignated with the Central Business District plan category nor
will the areas be rezoned to the Downtown zoning district. These parcels will retain their current land use
plan categories and zoning districts that are used throughout the City. For the parcels in this expansion
area, the maximum development potential is based on the density and intensity measures in their
respective land use plan categories.
There are five parcels excluded from the Buildout scenarios for two reasons: their current development as
a public park or public facility is unlikely to change during the life of this Plan; and, secondly, this plan
and previous City actions do not allow the redevelopment of these parcels. The parcels excluded from the
build-out scenarios are:
· Coachman Park (17.8 acres in the Downtown Core District)
. New Main Library site (2.1 acres in the Downtown Core District)
· Station Square Park (0.42 acres in the Downtown Core District)
· Seminole Street Launching Facility (5.74 acres in the Old Bay District)
. Town Lake (4.93 in the Town Lake Residential District)
The three parcels excluded from the Downtown Core District total 20.32 acres; the sizes of the other two
parcels are shown above. All other parcels within the Downtown Plan area are included in the buildout
scenarios since the purpose is to estimate the maximum development potential during the life of the Plan.
220
A ratio of expected development was applied to both the existing and proposed buildout scenarios. The
ratios reflect the goals, objectives and policies governing development in the current plan and the
proposed plan. The land use ratio for each Character District is shown in the table below.
Land Use Ratios by Character District
District Existing Scenario Proposed Scenario
Residential Commercial Residential Commercial
Downtown Core 20% 80% 20% 80%
Old Bay 60% 40% 60% 40%
South Gateway 33% 66% 50% 50%
Town Lake 80% 20% 80% 20%
Residential
Town Lake Business 33% 66% 20% 80%
East Gateway 66% 33% 66% 33%
The steps in the methodology along with an example of each step is shown below.
I. The total acreage for each Character District was calculated based on the boundaries provided by
the Clearwater Planning Department using GIS software.
a. EXAMPLE: District A = 50 acres
2. Within each Character District, the size of each plan category was calculated using GIS software.
a. EXAMPLE: District A
1. Residential = 25 acres
2. Commercial = 25 acres
3. Parcels developed with major public facilities (parks and library) were noted for exclusion from
the acreage of the applicable Character District.
a. EXAMPLE: District A
1. Parcell = 5 acres with 25 dwelling units (FLU = RES)
2. Parcel 2 = 5 acres with 50,000 square feet shopping center (FLU =COM)
4. Excluded parcels were subtracted from the appropriate land use plan category acreages.
a. EXAMPLE: District A
1. Residential 25 acres - 5 acre (Parcel I) = 20 acres
2. Commercial 25 acres - 5 acres (Parcel 2) = 20 acres
221
5. The total acreage for each plan category was then multiplied by the maximum density/intensity as
dictated by the governing plan.
a. EXAMPLE: District A
1. Residential 20 acres @ 6 d.u.lacre = 120 dwelling units
OR
20acres @ 0.25 FAR = 217,800 square feet
2. Commercial 20 acres @ 10 d.u.lacre = 200 dwelling units
OR
20 acres @ 0.50 FAR = 435,600 square feet
6. The resulting density/intensity, both residential and commercial, for each category were totaled for
each character district.
b. EXAMPLE: District A
1. Total maximum residential density = 395 dwelling units
OR
11. Total commercial density = 757,851 square feet
OR
111. Some combination of i and ii
7. A ratio of allowable land use allocations (residential and commercial) was then applied to the
resulting total dwelling units and total commercial square footage to determine the overall buildout. The
allowable land use mix permitted within the applicable Character District determined these ratios (See
Table above for specific land use allocations).
222
Summary of Maximum Development Potential by Character District
Current Development Potential Compared to Proposed Development Potential
Existing Plan Proposed Plan Development
Potential
Proposed - Existin2
District Dwelling Commercial Dwelling Commercial Dwelling Commercial
Units Sq. Ft. Units Sq. Ft. Units Sq. Ft.
Downtown Core 1,324 13,299,784 1,508 15,051,085 +184 + 1,751,301
Old Bay 2,367 1,900,142 1,838 660,021 -529 -1,240,121
South Gateway 386 795,214 573 498,762 +187 -296,452
Town Lake 3,105 1,187,207 1,998 732,493 -I , I 07 -454,714
Residential
Town Lake Business 882 3,050,372 262 1,519,373 -620 -1,530,999
East Gateway 3,361 1,001 ,242 2,920 652,560 -441 -348,682
TOTAL 11,425 21,233,961 9,099 19,114,294 2,326 2,119,667
Available Available
Units Square Ft.
223
APPENDIX 8
DOWNTOWN-GATEWAY STRATEGIC ACTION PLAN
DOWNTOWN-GATEWAY STRATEGIC ACTION PROGRAM
~iscal Year 2002-2003 Program Project Evaluation $ (e) Status
Memorial Causeway Bridge x 64.2M Open to traffic I Q 2004
Main Library x 20.2M Opening Early 2004
Town Lake Construction x 7.3M Suggestions for names being
accepted/Grand Opening Fall
2003
Fort Harrison Avenue Improvements x 5.397M Construction started from
project's southern boundary.
DOT working with the city to
nsure night lane closure
doesn't impact traffic.
East Street Railroad Tracks x CSX Completed
205M
Mediterranean Village (Public x 1M IPhase I broke ground 8/02,
nvestment) !expected completion of
IPhase I - 10/03
Calvary Property x nquiries being received
Super Block Property x IAmSouth building purchased
Iby 400 Cleveland LLC in
3/03. Earlier this year, the
Commission agreed to sell the
city owned parking lots on
Drew between Ft. Harrison &
Osceola to Colliers Arnold if
they moved forward with
heir mixed use project at
comer of Drew & Osceola.
The Commission will be
asked to approve the contract
for the sale of this property on
7/17.
Update Downtown Redevelopment Plan x Draft released for public
input. Presentations
scheduled to DDB 7/2/03,
CDB 7/15/03, CRA 8/18 &
Commission 9/4/03
Character DistrictlUrban Design x Part of Downtown Plan
224
Guidelines
Streetscape and Wayfinding Sign age x 28K ~ommission approved
contract to Bellomo-Herbert
for construction drawings for
lWayfinding signage.
!Drawings to be complete
9/03. Signage to be installed
by 1/04 (750K).
Gateway Redevelopment Findings of x BCC approved 10/29/02
Necessitv Study
Gateway eRA Expansion x Presented to Commission.
lRedevelopment Plan Part of Downtown Plan
above.
lDowntown and Bluff Parking Study x 98K Completed. Report received
& presented to Commission
in June 2002. Commission
endorsed the implementation
of the recommendations.
educed meter times,
eorganized & increased
!enforcement, Streetscape Plan
~dds estimated 75 spaces.
fLooking at options.
Downtown Property Maintenance x 37K On-going
Marketing x 20K ~,500 copies of the Marketing
[brochure distributed. Follow-
up calls to be made to
developers. Attending ICSC
Conference in August 2003.
lDowntown Business Retention x Ongoing. City staff
coordinating Business Growth
Meetings. Downtown Forum
reated with Chamber, City,
Main Street & Downtown
Merchants Assoc. Main Street
volunteers visiting businesses.
225
Program Project Evaluation $ (e) Status
Fiscal Year 2002-2003 (Cont'd)
Homeless Alternatives x Pn-going. Public/private
~ask Force created 10/02.
"VI orking with Pinellas
County Homeless Coalition
on a proposed North County
nebriate Family Carel
Emergency Center.
Support Guideway Phase II x Commission approved
contract to Grimail Crawford
for Phase II of the study.
Iwaterfront Marina x 99K Consultant hired to assess the
feasibility and permitting
process associated with the
future design and
development of a waterfront
marina. Proposed schedule
or permit in 2004 and
onstruction in 2005.
lMultiplex Theater x Ongoing
TOTAL 2002 100.8M
Fiscal Year 2003-2004 Program Project Evaluation $ (e) Status
~arking Garage Location x Under analysis.
lMyrtle A venue Reconstruction x 13.3M Contract award expected in
September 2003.
Clearwater West End Connection x DOT 3M Underway by staff.
(DOT)
Pinellas Trail Connection
Inefine Marketable Properties for Lease x Under analysis.
!Retail Expertise/Storefront Workshop x 10K Planned for late summer.
On Street Parking by Employees x Enforcement increased.
lDevelop Connection with: x
226
r--
Fiscal Year 2003-2004 (Cont'd) Program Project Evaluation $ (e) Status
Pinellas County Government Meeting held 3/03. City
Proclamation presented to
County in May 2003.
Faith Based Organizations
Banks Work with local bank seeking
downtown space.
lMain Street Retail Sign age x 24K
!Downtown Publication (quarterly Main x On-going
Street Update)
Station Square Parking Lot Mixed Use x 1M Two RFP proposals received.
Infill Project (Public Investment) Selection made and
commission will be asked for
approval to negotiate with
The Beck Group (18M).
iArt District x Steering Group formed with
artists. Planning Department
preparing Art District
ordinance 10/03.
Charter Review x Underway by Charter Review
Committee.
Quality Evening Restaurant(s) x
~roperty Owners Association x
Public Art Ordinance x Cultural Arts Division
preparing Public Art
Ordinance.
iWaterfront Design x Conceptual design of future
~aterfront park approved by
Commission in June 2003.
Total 2003 17.3M
227
--.
Fiscal Year 2004-2005 Program Project Evaluation $ (e) Status
---
Public Art Project(s) x
Remove Industrial Properties x
Key Real Estate Development x
Opportuni ties/S tratel!ies
Drew Street Corridor Study x
Harborview Long Range Options x
Alleys for Pedestrian Connection x
228