BEACH FACADE O'NEIL PLANNING & DESIGN SERVICES INC
Beach Facade
O'Neil Planning &
Design Services, Inc.
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CONSULTING SERVICES AGREEMENT
This AGREEMENT made this J..IP~ day of October 1999, by and between the City of
Clearwater, Florida (City), P. O. Box 4748, Clearwater Florida 33758, and O'Neil Planning &
Design Services, Inc., (Consultant), a Florida corporation, 5445 Mariner Street, Suite 310,
Tampa, Florida 33609.
WHEREAS, City desires to have Consultant provide consulting services for the Beach
Facade Evaluation Project (BFEP); and
WHEREAS, Consultant agrees to provide the consulting services described herein,
under the terms and conditions of this Agreement;
NOW THEREFORE, the City and Consultant do hereby mutually agree as follows:
1, SCOPE OF PROJECT, Consultant agrees to provide an evaluation of the
existing properties within the project boundaries as described on Exhibit "A" attached hereto.
2. TIME OF PERFORMANCE, All services must be completed within six (6)
months from the date of execution this Agreement.
3. REPORTS, Consultant agrees to provide to City reports on the Project upon
request by the City. All reports shall comply with City's recycled and recyclable products code
requirements, Clearwater Code Section 2.601. .
4. COMPENSATION, The City will pay Consultant a sum not to exceed Eight
Thousand and no/100 Dollars ($8,000.00), inclusive of all reasonable and necessary direct
expenses. The City may, from time to time, require changes in the scope of the project of
Consultant to be performed hereunder. Such changes, including any increase or decrease in
the amount of Consultant's compensation and changes in the terms of this Agreement which
are mutually agreed upon by and between City and Consultant shall be effective when
incorporated in written amendment to this Agreement.
5. METHOD OF PAYMENT, Consultant shall bill City, and City agrees to pay
after approval of the City Project Manager under the terms of the Florida Prompt Payment Act
F.S.218.70.
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6. CONTACTS FOR RESPONSIBILITY. Ann O'Neil Vickstrom will be designated
as Project Director for this project by Consultant to manage and supervise the performance of
this Agreement on behalf of Consultant. Associated with the Project Director will be staff
members whose experience and qualifications are appropriate for this Project. The City will be
represented by John Asmar, Planning and Development Services Administrator, or his
designee for all matters relating to this Agreement.
7. TERMINATION OF CONTRACT, The City at its sole discretion may terminate
this contract by giving Consultant ten (10) days written notice of its election to do so and by
specifying the effective date of such termination. The Consultant shall be paid for its services
through the effective date of such termination. Further, if Consultant shall fail to fulfill any of its
obligations hereunder, this contract shall be in default, the City may terminate the contract, and
Consultant shall be paid only for work completed.
8. NON-DISCRIMINATION, There shall be no discrimination against any employee
who is employed in the work covered by Agreement, or against applicants for such
employment, because of race, religion, color, sex, or national origin. This provision shall
include, but not be limited to the following: employment, upgrading, demotion, or transfer;
recruitment or recruitment advertising; layoff or termination; rate of payor other forms of
compensation; and selection for training, including apprenticeship.
9. INTERESTS OF PARTIES, Consultant covenants that its officers, employees
and shareholders have no interest and shall not acquire any interest, direct or indirect, which
would conflict in any manner or degree with the performance of services required to be
performed under this Agreement.
1 O. INDEMNIFICATION AND INSURANCE, Consultant agrees to protect, defend,
indemnify and hold the City and its officers, employees and agents free and harmless from and
against any and all losses, penalties, damages, settlements, costs, charges, professional fees or
other expenses or liabilities of every kind and character arising out of or due to any negligent act
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or omission of Consultant or its employees in connection with or arising directly or indirectly out of
this Agreement and/or the performance hereof. Without limiting its liability under this Agreement,
Consultant shall procure and maintain during the life of this Agreement professional liability
insurance coverage. This provision shall survive the termination ofthis Agreement.
11. PROPRIETARY MATERIALS. Upon termination of this Agreement, Consultant
shall transfer, assign and make available to City or its representatives all property and materials in
Consultant's possession belonging to or paid by the City.
12. ATTORNEYS FEES, In the event that either party seeks to enforce this
Agreement through attomeys at law, then the parties agree that each party shall bear its own
attorney fees and costs, and that jurisdiction for such an action shall be in a court of competent
jurisdiction in Pinellas County, Florida.
IN WITNESS WHEREOF, the City and Consultant, have executed this Agreement on
the date first above written.
CITY F CLEARWATER, FLORIDA
By:
Michael J. Roberto, City Manager
Approved as to form:
~~
John Carassas, Asst. City Attorney
Attest:
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O'NEIL PLANNING & DESIGN
SERVICES, INC.
S:\Forms\Agreement\O'Neil
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EXHIBIT A
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O'Neil Planning & Design Services, 1nc,
LC 0000269
5445 Mariner Street' Suite 310' Tampa. FL 33609
(813) 288-0903 ' FAX (813) 282-1056
September 20, 1999
Cyndi Hardin, AICP
Assistant Director of Planning and Development
City of Clearwater
100 S. Myrtle Avenue
Clearwater, Florida 33758
RE: Beach Facade Evaluation
Dear Cyndi:
I arn pleased to have the opportunity to submit this proposal for the Beach Facade Evaluation
project. As we have discussed this project provides the City owners a means of evaluating the
existing conditions of numerous properties along the Clearwater Beach area, More specifically,
the study includes both sides of Mandalay A venue from Causeway Boulevard north to Baymont
Street; both sides of Coronado Drive from Causeway Boulevard south to Harnden Drive; and the
east side of Gulfview Boulevard from Coronado Drive to Clearwater Pass Bridge.
The scope of work has been provided as follows:
Scope of Work
The scope of this project is to evaluate the existing properties within the project boundaries for
the following issues:
Existing land uses (i,e., motel, retail, restaurant, office)
Physical and structural condition of facade, window and/or storefront (based on
sliding scale)
Building status as occupied or vacant
Aesthetic quality and contribution to beach character (based on a sliding scale).
A report will be prepared indicating the methodology, the sliding scales used and the conclusions
for each of the properties. The report will include graphic representations (base map to be
provided by the City of Clearwater) of the land uses, the building status. Each property will be
addressed for each of the above stated issues.
The City of Clearwater will evaluate and identify any structures determined to be unsafe or
uninhabitable.
.
Cyndi Hardin, AICP
September 20, 1999
Page 2 of2
Schedule of Fees
Task A
Beach Facade Evaluation
Personnel
Principal/Planner
CADD/Technician
Clerical
Hours
68
16
12
Total
.
Hourly Rate
$90.00
$50.00
$35.00
Amount
$ 6,120.00
$ 800.00
$ 420.00
$7,340,00
This total does not include reimbursable costs such as copy costs and other reproduction costs.
Should you have any questions concerning this proposal please call me.
Sincerely,
O'Neil Planning & Design Services, Inc.
/aL)ttM~
. Ann O'Neil Vickstrom, AICP, RLA
President
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City Attorney's Office
Interoffice Correspondence Sheet
TO:
FROM:
Cyndi Hardin, Planning and Development
/.J/
John Carassas, Assistant City Attorney! f"
SUBJECT: O'Neil Planning & Design Services, Inc.
DATE:
September 30, 1999
Attached are two original copies of the Consulting Services Agreement as requested in
your September 28, 1999 fax message. Please provide me with a fully executed copy of
the agreement for my file.
JC:grh
Attachments
C.Y OF CLEARWATER .
PLANNING AND DEVELOPMENT
MUNINCIPAL SERVICES BUILDING
100 S. MYRTLE AVE.
P.O. BOX 4748
CLEARWATER,FL 33758-4748
PHONE(727)562-4567 FAX(727)562-4576
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4 o~ J ~d. ft,,~
FACSIMILE TRANSMITTAL SHEET
TO: JjtJ;l (J{)lf~;Vt)/
COMPANY:
FROM: CI~
DATE: 1/l/6,qq
TOTAL NO, OF PAGES A...
INCLUDING COVER: '1
FAX NUMBER:
PHONE NUMBER:
NOTES/COMMENTS:
Ii<-- iJ!j.e -f1/~. ~ W~
k. ONtJ/ J/;OIU~
o Per your request 0 For review 0 Please comment 0 Please Recycle 0 Urgent
ONE CITY.ONE FUTURE.
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O'Neil Planning & Design Services, Inc,
LC 0000269
5445 Mariner Street' Suite 310' Tampa, FL 33609
(813) 288-0903 ' FAX (813) 282-1056
September 20, 1999
Cyndi Hardin, AICP
Assistant Director of Planning and Development
City of Clearwater
100 S. Myrtle Avenue
Clearwater, Florida 33758
RE: Beach Facade Evaluation
Dear Cyndi:
I am pleased to have the opportunity to submit this proposal for the Beach Facade Evaluation
project. As we have discussed this project provides the City owners a means of evaluating the
existing conditions of numerous properties along the Clearwater Beach area. More specifically,
the study includes both sides of Mandalay Avenue from Causeway Boulevard north to Baymont
Street; both sides of Coronado Drive from Causeway Boulevard south to Harnden Drive; and the
east side of Gulfview Boulevard from Coronado Drive to Clearwater Pass Bridge.
The scope of work has been provided as follows:
Scope of Work
The scope of this project is to evaluate the existing properties within the project boundaries for
the following issues:
Existing land uses (i.e., motel, retail, restaurant, office)
Physical and structural condition of facade, window and/or storefront (based on
sliding scale)
Building status as occupied or vacant
Aesthetic quality and contribution to beach character (based on a sliding scale).
A report will be prepared indicating the methodology, the sliding scales used and the conclusions
for each of the properties. The report will include graphic representations (base map to be
provided by the City of Clearwater) of the land uses, the building status. Each property will be
addressed for each of the above stated issues.
The City of Clearwater will evaluate and identify any structures determined to be unsafe or
uninhabitable.
..
.
Cyndi Hardin, AICP
September 20, 1999
Page 2 of2
Schedule of Fees
Task A
Beach Facade Evaluation
Personnel
Principal/Planner
CADD/Technician
Clerical
Hours
68
16
12
Total
.
Hourly Rate
$90.00
$50.00
$35.00
Amount
$ 6,120.00
$ 800.00
$ 420.00
$7,340,00
This total does not include reimbursable costs such as copy costs and other reproduction costs.
Should you have any questions concerning this proposal please call me.
Sincerely,
O'Neil Planning & Design Services, Inc.
;:tL;lI~~
. Ann O'NeilVickstrom, AICP, RLA
President
.
.
~ Clearwater
U
Interoffice Correspondence Sheet
RE:
ANN O'NEIL _ L /
CYNDI HARDIN~
BEACH FA<;ADE EVALUATION
TO:
FROM:
DATE:
SEPTEMBER 9,1999
I am writing to confinn the purpose of the proposed Beach Fa~de program and to request your
assistance. The purpose of the Beach Fa~ade evaluation is to detennine the existing condition of
properties on selected roadways on Clearwater Beach and to evaluate the need for fa~de improvements.
The proposed project boundaries and scope are as follows.
Proiect Boundaries:
Both sides of Mandalay A venue from the Causeway north to Baymont St.
Both sides of Coronado Drive from Causeway south to Harnden Dr.
Eastside of Gulfview Boulevard from Coronado Drive to Clearwater Pass
Bridge
See attached map.
Scope: Evaluate the existing properties within the project boundaries for the following issues:
. Existing land use (i.e., motel, retail, restaurant, office)
. Physical and structural condition of fa~de, \\indow and! or storefront (based on a
sliding scale)
. Building Status as occupied or vacant
. Aesthetic quality and contribution to beach character (based on a sliding scale)
Within the project boundaries, the City will evaluate the location of any structures detennined to be
unsafe or uninhabitable.
Please review this scope of work and provide me with a proposed budget and schedule to
complete the project. We are interested in completing the project in a timely fashion so that the next steps
of the improvement program can be accomplished. Please call me if you have any questions. Thank you
for your interest.
.
.
Hardin, Cyndi
From:
Sent:
To:
Cc:
Subject:
Hardin, Cyndi
Tuesday, September 28, 1999 5:08 PM
Carassas, John
Keller, Bob; Stone, Ralph
Ann O'Neil contract for Beach Facade evaluation
John, here is the information with regard to a new contract with Ann O'Neil. The consultant is O'Neil Planning & Design
Services, Inc. with principal Ann O'Neil Vickstrom as President of the company. The work to be done is the Beach
Facade Evaluation- the scope of services I prepared in conjunction with Bob, Pam and the consultant. The consultant
prepared a proposal with the approved scope and her schedule of fees which we are all in agreement with. Ms.
Vickstron's estimate is $7340 plus reimbursable costs so I suggest a total contract amount not to exceed of $8000. I will
fax you a copy of her proposal and the scope that the City prepared.
I suggest that the City representative be John Asmar or his designee (which in reality will be me) and I would ask Bob to
let you and I know if this is not ok.
The money to pay for this is in Bob's budget for this current year FY 99 so we need to get her under contract ASAP.
I hope this is all of the info that you need. Please call me if you need anything else. Thanks for your help.
1
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;""f!'.jih l"tif
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O'Neil Planning & Design Services, rnc,
LC 0000269
5445 Mariner Street. Suite 310' Tampa, FL 33609
(813) 288-0903 . FAX (813) 282-1056
September 20, 1999
Cyndi Hardin, AICP
Assistant Director of Planning and Development
City of Clearwater
100 S. Myrtle Avenue
Clearwater, Florida 33758
RE: Beach Facade Evaluation
Dear Cyndi:
I arn pleased to have the opportunity to submit this proposal for the Beach Facade Evaluation
project. As we have discussed this project provides the City owners a means of evaluating the
existing conditions of numerous properties along the Clearwater Beach area. More specifically,
the study includes both sides of Mandalay Avenue from Causeway Boulevard north to Baymont
Street; both sides of Coronado Drive from Causeway Boulevard south to Harnden Drive; and the
east side of Gulfview Boulevard from Coronado Drive to Clearwater Pass Bridge.
The scope of work has been provided as follows:
Scope of Work
The scope of this project is to evaluate the existing properties within the project boundaries for
the following issues:
Existing land uses (i.e., motel, retail, restaurant, office)
Physical and structural condition of facade, window and/or storefront (based on
sliding scale)
Building status as occupied or vacant
Aesthetic quality and contribution to beach character (based on a sliding scale).
A report will be prepared indicating the methodology, the sliding scales used and the conclusions
for each of the properties. The report will include graphic representations (base map to be
provided by the City of Clearwater) of the land uses, the building status. Each property will be
addressed for each of the above stated issues.
The City of Clearwater will evaluate and identify any structures determined to be unsafe or
uninhabitable.
.
Cyndi Hardin, AICP
September 20, 1999
Page 2 of2
Schedule of Fees
Task A
Beach Facade Evaluation
Personnel
PrincipallPlanner
CADD/Technician
Clerical
Hours
68
16
12
Total
.
Hourly Rate
$90.00
$50.00
$35.00
Amount
$ 6,120.00
$ 800.00
$ 420.00
$7,340,00
This total does not include reimbursable costs such as copy costs and other reproduction costs.
Should you have any questions concerning this proposal please call me.
Sincerely,
O'Neil Planning & Design Services, Inc.
1tL!!~~
. Ann O'NeirVickstrom, AICP, RLA
President
.
.
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Interoffice Correspondence Sheet
RE:
ANN O'NEIL ,n /
CYNDI HARDIN~
BEACHFA<;ADE EVALUATION
TO:
FROM:
DATE:
SEPTEMBER 9, 1999
I am writing to confirm the purpose of the proposed Beach Fa~ade program and to request your
assistance. The purpose of the Beach Fa~ade evaluation is to determine the existing condition of
properties on selected roadways on Clearwater Beach and to evaluate the need for fa~ade improvements.
The proposed project boundaries and scope are as follows.
Proiect Boundaries:
Both sides of Mandalay A venue from the Causeway north to Baymont St.
Both sides of Coronado Drive from Causeway south to Harnden Dr.
Eastside of Gulfview Boulevard from Coronado Drive to Clearwater Pass
Bridge
See attached map.
Scope: Evaluate the existing properties within the project boundaries for the following issues:
. Existing land use (i.e., motel, retail, restaurant, office)
. Physical and structural condition of fa~ade, window and! or storefront (based on a
sliding scale)
. Building Status as occupied or vacant
. Aesthetic quality and contribution to beach character (based on a sliding scale)
Within the project boundaries, the City will evaluate the location of any structures determined to be
unsafe or uninhabitable.
Please review this scope of work and provide me with a proposed budget and schedule to
complete the project. We are interested in completing the project in a timely fashion so that the next steps
of the improvement program can be accomplished. Please call me if you have any questions. Thank you
for your interest.
Jan-14-00 04:23P ONe,-l Pl
ann;ng & Des;gn
727 a94 6161
P.Ol
III
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O'Neil Planning & Design Services, Inc.
505 20th Avenue N~ St. Petersburg, Florida 33704
(727)896-8933 FAX (727)894-6161
TKLEFAX COVER PAGE
TO:_~~--------
COMPANy:M.d.~- - -- -- .-
DATE:_ 4~- - - - - - - - -
FAXNUMBER:_ 5t;~-.15JL - -. _..- -.
FROM:_" ~ L " ----:-" _
NUMBER OFP AGES INCUJDINGCOVER SHEET: ~
SUBJECT: ~/~~~ ~~~~.. ,
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rF YOU DO NOT RECEIVE ALL TIlE PAGES, PLEASE CALL (727)896-8933 AS SOON AS
POSSIBLE.
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505 20th Avenue NE St. Petersburg, Florida 33704
PLANNING & DEVELOPMENT
SERVICES
CITY OF CLEARWATER
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City of Clearwater
Clearwater Reach
Building Facade Evaluation
Executive Summary
The purpose of this report is to prepare an evaluation of the building facades along several
roadways on Clearwater Beach. The project boundaries include both sides of Mandalay
Avenue trom Causeway Boulevard north to Baymont Street; both sides of Coronado Drive
from Causeway Boulevard south to Ha1llden drive; and the east side of Gulfvicw Boulevard
fr0111 Coronado Drive to Clearwater Pass Bridge.
The evaluations of the building facades include a determination of the existing condition of
the properties on ClcalWater Beach and an evaluation of the need lor lacade improvements.
It is important to note that as a whole, the existing conditions onhe facades within the project
area arc good to very good. Many aUhe noticeahle conditions are maintenance related items
that are caused by the weather conditions including the relentless sun, wind and the sail spray
due to being so close to the water. These conditions require constant maintenance of a
building. In addition, it has been especially difficult to keep properties neat and clean with the
amount of construction that has been occurring along the roadways. Though the final
eonstmction will provide Clearwater Beach with an award winning entrance~ the dust and
debris [rom construction has made it more difficult to maintain the adjacent properties.
Evaluation O;teria
Each property was evaluated based on the following criteria:
the existing land use (i.e., motel, retail, office);
the physical and structural condition of the facade, window treatmenl and/or
storefront;
the building status as vacant or occupied;
the aesthetic quality based on specitic criteria.
The criteria used to evaluate the physical and structural condition of the facades is as follows:
Any StruclLlral Repairs Need
Roof Line
Sigrlage
Lights
Awnings/overhangs
Windows
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A scale was also developed for the aesthetic quality of the building facades. TIle aesthetic
quality is difficult to definc at times becau~e it can be vcry subjective. Therefore, the
aesthetics was not based on things such as color or aspects that may appeal to cel1ain
individuals while not appeahng to others. Rather, the aesthetic quality was based on
maintenance and updating the facade, lighting, cleanliness and the general neatness of the
buildings.
Each property within the study area was evaluated for holh the structural and aesthetic criteria.
The properties were then placed int() the following three categories.
1 Properties where no repairs are needed to tbe building facades
499 Mandalay Avenue
469-497 Mandalay Avenue
467 Mandalay Avenue
457 Munualay Avenue
447 Mandalay Avenue
433 Mandalay Avenue
423 Mandalay Avenue
415 Mandalay Avenue
409 Mandalay A venue
407 Mandalay Avenue
395 Mandalay Avenue
300 Mandalay A venue
331 Coronado Drive
309 Coronado Drive
305 Coronado Drive
678 Gulfview Blvd.
662-672 Gulfview 13 Ivd.
660 Gulfview Blvd.
646-(i56 GulCvicw Blvd.
642 GulCvicw Blvd.
636 Gulfview Blvd.
630 Gulfview Blvd.
601 Gulf view Blvd.
514 Gulfview Blvd.
437 Gulfvicw Blvd.
431 Gulfview Blvd.
405 Gulfview Blvd.
40 I Gulfview Blvd.
333 Gulfview Blvd.
309 Gulfview Blvd,
445 Hamden Drive
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2 Properties requiring minimal maintenance to building facades -
These prope11ics bave one or two minor repairs or have an older facade in good
condition. These properLics are ~omplemcnts to the beach atmosphere.
486~490 Mandalay Ave.
484 Mandalay Ave.
470 Mandalay Ave.
411 Mandalay Ave.
397 Mandalay Ave.
387-393 Mandalay Ave.
445 Coronado Drive
419 Coronado Drive
405 Coronado Drive
401 Coronado Drive
343 Curonado Drive
~33 Coronado Drive
326 Coronado Drive
325 Coronado Drive
320 Coronado Drive
229 Coronado Drive
101 Coronado Drive
740-790 Gulfview Blvd.
700 Glllfview Blvd.
455 Gulfview Blvd.
355 Gul[view Blvd.
325 Glllfview Blvd.
301 Gulfvicw Blvd.
201 Gulfview Blvd.
3 Properties needing some repairs to building facades -
Some aspect of building t:lcades generally needs updating such as lighting, sigtlage,
overhang, or facade itself
35 Devon Drive
452 Mandalay Ave.
450 Mandalay Ave.
442-444 Mandalay Ave.
413 Mandalay Ave.
433 Coronado Drive
347-353 Coronado Drive
325-327 Coronado Drive
321-323 Coronado Drive
317 Coronado Drive
315 Coronado Drive
309 Coronado DI;ve
304 Coronado Drive
301 Coronado Drive
300 Coronado Drive
225 Coronado Drive
217 Coronado Drive
207 Coronado Drive
100 Coronado Drive
421 Gulfview Blvd.
355 Gullview Blvd.
351 Gulfview Blvd.
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PLANNING & DEVELOPMENT
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1__ CIT-Y ()r CLE:ARVvATEq
Jan-14-00 04:23P ONeil Planning & Design
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727 894 6161
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4 Properties requiring repairs to building facades _
These properties generally are in need of maintenance and repair to the huiJding
facade.
456-468 Mandalay A vc.
454 Mandalay AVe.
399-405 Mandalay Ave.
415 Coronado Drive
345 Coronado Drive
217 Coronado Dri ve
229 Gulfview Blvd.
215 Gulfview Blvd.
Generally, the propcrtie~ within the study area are in very good condition, From the listings
above, a majority of the properties require little to no repairs. Generally, many ofLhe facades
are older and in good condition.
The Clearwater beach study area is a unique area where lUuch ofthc development is older and
repairs and maintenance is expected over the course oftime due to weather conditions and use
or the facilities. Tt is impOltant to noLe that many properties have gone over and above the
criteria IisLed in the report and have provided pleasing aesthetics with the USe of building color
and accents, landscaping, signage, updated facades and public art. Many of these property
owners should be oncouraged to continue in their maintenance practices.
Many inconsistencies occur bctween properties along the Clearwater Beach. The
inconsistencies include building colors, new construction versus older construction, sign age
(size and type), lighting, and Llses of awnings/overhangs. Inconsistencies sLlch as these can
On Iy be regulaLed by creating marc restrictive I.and Development Regulations.
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CITY OF CLEARWATER
.
.
O'Neil Planning & Design Services, Inc,
LC 0000269
5445 Mariner Street' Suite 310 . Tampa, FL 33609
(813) 288-0903 ' FAX (813) 282-1056
November 22, 1999
Cyndi Hardin, Assistant Planning Director
City of Clearwater
100 S. Myrtle Avenue
Clearwater, Florida 33756
RE: Clearwater Beach Facade Evaluation
Dear Cyndi:
Please find attached a 'Draft' copy of the Clearwater Beach Facade Evaluation Study. This copy
has been prepared for your review and comment. We evaluated each property with respect to
occupancy, land use, physical/structural character and aesthetic character. As we had previously
discussed, the physical/structural character can be fairly easily defined. However, the
determination of aesthetics can be very subjective. For example, a property owner may paint
their building bright purple and consider it to be aesthetically pleasing while others may insist the
color is offending. In addition, it is difficult to determine that the color should be replaced when
there is no requirement pursuant to the Land Development Code. Therefore, we provided very
definitive criteria for things that take away from the aesthetics character. However, we did not
provide a measure that ordered those properties that are aesthetically pleasing.
Please review this report and provide me with comments that you may have.
Sincerely,
O'Neil Planning & Design Services, Inc.
/~'1i2
Ann O'NeitAIcp, RLA
President
cc: Bob Keller, City of Clearwater Economic Development
Date
11/23/1999
SONICCcJlAeR,;c.
P.O. Box 152105
Tampa,FL 33684-2105
813-286.8900
ONEILS PLANNING & DESIGN
ATTN: ANN O'NEIL
5445 MARINER ST., STE. #310
TAMPA, FL 33609
Job #
00078661
Caller: ANN
Service: Rush
REF#
POD:
Pieces:
0.00
Terms: Due Upon Receipt
90 Days
0.00
From:
ONEILLS PLANNING
505 20TH AVE NORTH
ST. PETERSBURG, FL 33704
Piece Charges:
0.00
60 Days
0.00
.
Page 1
Invoice Number: 19432
Invoice Date: 11/26/1999
Account No: 8132880903
To:
CITY OF CLEARWATER! PUBLIC
100 S. MYRTLE AVE, STE. #220
CLEARWATER, FL 33758
Total
Charge
$ 14.52
Amount Due: $ 14.52
30 Days
0.00
e
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O'Neil Planning & Design Services, Inc,
LC 0000269
505 20'" Avenue NE . 51. Petersburg, FL 33704
(727) 896-8933 ' FAX (727) 894-6161
January 15,2000
Cyndi Hardin, Assistant Planning Director
City of Clearwater
100 S. Myrtle Avenue
Clearwater, Florida 33756
RE: Clearwater Beach Needs Analysis
Invoice #1
For the Period Between October 26,1999 and January 15, 2000
Task A
Beach Facade Evaluation
Personnel
Principal/Planner
CADD/Technician
Clerical
Subtotal
Hours
66.0
8.0
6.0
Rate
$90.00
$50.00
$35.00
Amount
$5,940.00
$ 400.00
$ 210.00
$6,550,00
Courier
Mileage (108 miles @ $0.32/mile)
Subtotal
$
$
$
14.52
34.56
49.08
Total Amount Due
$6,599,08
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",----,.
O'Neil Planning & Design Services, Inc,
LC 0000269
505 20" Avenue NE . 51. Petersburg, FL 33704
(727) 896-8933 . FAX (727) 894-6161
April 3, 2000
Cyndi Hardin, Assistant Planning Director
City of Clearwater
100 S. Myrtle Avenue
Clearwater, Florida 33756
RE: Clearwater Beach Facade Evaluation
Dear Cyndi:
Please find attached the Clearwater Beach Facade Evaluation Study. This report had been prepared
for your review and comment. Since we have not received any comments, it is assumed that there
will be no changes. However, we can still make any changes necessary, so please call us should you
have any comments on the report. We evaluated each property with respect to occupancy, land use,
physical/structural character and aesthetic character. As we had previously discussed, the
physical/structural character can be fairly easily defined. However, the determination of aesthetics
can be very subjective. For example, a property owner may paint their building bright purple and
consider it to be aesthetically pleasing while others may insist the color is offending. In addition,
it is difficult to determine that the color should be replaced when there is no requirement pursuant
to the Land Development Code. Therefore, we provided very definitive criteria for things that take
away from the aesthetic character. However, we did not provide a measure that ordered those
properties that are already aesthetically pleasing.
It is important to note that most ofthe properties within the study area are very neat, well maintained
and aesthetically pleasing. Most ofthe suggested improvements have to do with updating properties.
Though that does not necessarily mean that the property is not aesthetically pleasing and well
maintained.
Please call me should you have any questions concerning this report.
Sincerely,
O'Neil Planning & Design Services, Inc.
O'Neil, AICP, RLA
President
cc: Bob Keller, City of Clearwater Economic Development
L__
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.
O'Neil Planning & Design Services, Inc,
LC 0000269
505 20" Avenue NE ' 81. Petersburg, FL 33704
(727) 896-8933 . FAX (727) 894-6161
April 30, 2000
Invoice #00-18
Cyndi Hardin, Assistant Planning Director
City of Clearwater
100 S. Myrtle Avenue
Clearwater, Florida 33756
RE: Clearwater Beach Needs Analysis
Invoice #2
For the Period Between January 16,2000 and April 30, 2000
Task A
Beach Facade Evaluation
Personnel
Principal/Planner
CADD/Technician
Clerical
Subtotal
Hours
3.0
1.0
2.0
Rate
$90.00
$50.00
$35.00
Amount
$ 270.00
$ 50.00
$ 70.00
$ 390.00
Printing (310 pages @ $0.05/page)
$ 15.50
Subtotal
$ 405.50
Total Amount Due
$ 405.50
.
.
Ruscher, Amy
From:
Sent:
To:
Cc:
Subject:
Hardin, Cyndi
Tuesday, July 11, 20003:17 PM
Keller, Bob
Ruscher, Amy
Beach Facade Study
I am sending you the Beach facade study prepared by Ann O'Neil for your review. I believe the final report to be complete
on the facade status. I also think her scale for evaluation to be fair and sensitive to property owners' needs. Finally, it will
give you guidance for expenditure of facade funds-you can decide as a policy to target the most needy facades or to target
a group of projects where the most bang for the buck can be had.
I will be on vacation leaving tomorrow until July 27. I would like very much to get the consultant paid if you are ok with the
final version of the report. I must also apoligize in advance for the delay in sending this to you-I thought that I had already
done it but it slipped through the cracks. I appreciate your timely attention to this. I also am sending you the bill from the
consultant; my recollection is that the payment is coming from your budget. If you have any questions about this while I
am gone, please call Amy at 4579 or Ralph. Thanks Bob.
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O'Neil Planning & Design Services, Inc,
LC 0000269
505 20th Avenue NE ' St. Petersburg, FL 33704
(727) 896-8933 . FAX (727) 894-6161
September 17, 2000
Ralph Stone, Planning Director
City of Clearwater
100 S. Myrtle Avenue
Clearwater, Florida 33756
RE: Clearwater Beach Facade Evaluation
Invoice
Dear Ralph:
Please find attached two invoices for the Clearwater Beach Facade Evaluation Study. As you are
aware I have been attempting to receive payment on these invoices to no avail. I have sent copies
to the City's Finance Department, Cyndi Hardin, and Bob Keller. I have not received a reply from
any of these departments or individuals, respectively. I would appreciate your involvement in this
process. Please contact me if there is further information needed in order for payment to occur. I
appreciate your time and efforts in this matter. .
Please call me should there be any questions concerning the attached invoices.
Sincerely,
O'Neil Planning & Design Services, Inc.
/7 OJ? ~-///. /--4-
/'/' , ~
/77?-;1--!... U.
:Ann O'Neil Vickstrom, AICP, RLA
President
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CITY OF CLEARWATER
CLEARWATER BEACH
FACADE EVALUATION
O'NEIL PLANNING & DESIGN SERVICES, INe.
505 20th Avenue NE
St. Petersburg, Florida 33704
January 14,2000
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City of Clearwater
Clearwater Beach
Building Facade Evaluation
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Executive Summary
The purpose of this report is to prepare an evaluation of the building facades along several
roadways on Clearwater Beach. The project boundaries include both sides of Mandalay
A venue from Causeway Boulevard north to Baymont Street; both sides of Coronado Drive
from Causeway Boulevard south to Hamden drive; and the east side of Gulfview Boulevard
from Coronado Drive to Clearwater Pass Bridge.
The evaluations of the building facades include a determination of the existing condition of
the properties on Clearwater Beach and an evaluation of the need for facade improvements.
It is important to note that as a whole, the existing conditions of the facades within the project
area are good to very good. Many ofthe noticeable conditions are maintenance related items
that are caused by the weather conditions including the relentless sun, wind and the salt spray
due to being so close to the water. These conditions require constant maintenance of a
building. In addition, it has been especially difficult to keep properties neat and clean with the
amount of construction that has been occurring along the roadways. Though the final
construction will provide Clearwater Beach with an award winning entrance, the dust and
debris from construction has made it more difficult to maintain the adjacent properties.
Evaluation Criteria
Each property was evaluated based on the following criteria:
the existing land use (i.e., motel, retail, office);
the physical and structural condition of the facade, window treatment and/or
storefront;
the building status as vacant or occupied;
the aesthetic quality based on specific criteria.
The criteria used to evaluate the physical and structural condition ofthe facades is as follows:
Any Structural Repairs Need
Roof Line
Signage
Lights
Awnings/overhangs
Windows
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A scale was also developed for the aesthetic quality of the building facades. The aesthetic
quality is difficult to define at times because it can be very subjective. Therefore, the
aesthetics was not based on things such as color or aspects that may appeal to certain
individuals while not appealing to others. Rather, the aesthetic quality was based on
maintenance and updating the facade, lighting, cleanliness and the general neatness of the
buildings.
Each property within the study area was evaluated for both the structural and aesthetic criteria.
The properties were then placed into the following three categories.
1 Properties where no repairs are needed to the building facades
499 Mandalay Avenue
469-497 Mandalay Avenue
467 Mandalay Avenue
457 Mandalay Avenue
447 Mandalay A venue
433 Mandalay Avenue
423 Mandalay Avenue
415 Mandalay Avenue
409 Mandalay Avenue
407 Mandalay Avenue
395 Mandalay Avenue
300 Mandalay Avenue
331 Coronado Drive
309 Coronado Drive
305 Coronado Drive
678 Gulfview Blvd.
662-672 Gulfview Blvd.
660 Gulfview Blvd.
646-656 Gulfview Blvd.
642 Gulfview Blvd.
636 Gulfview Blvd.
630 Gulfview Blvd.
601 Gulfview Blvd.
514 Gulfview Blvd.
437 Gulfview Blvd.
431 Gulfview Blvd.
405 Gulfview Blvd.
401 Gulfview Blvd.
333 Gulfview Blvd.
309 Gulfview Blvd.
445 Harnden Drive
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2
Properties requiring minimal maintenance to building facades -
These properties have one or two minor repairs or have an older facade in good
condition. These properties are complements to the beach atmosphere.
486-490 Mandalay Ave.
484 Mandalay Ave.
470 Mandalay Ave.
411 Mandalay Ave.
397 Mandalay Ave.
387-393 Mandalay Ave.
445 Coronado Drive
419 Coronado Drive
405 Coronado Drive
401 Coronado Drive
343 Coronado Drive
333 Coronado Drive
326 Coronado Drive
325 Coronado Drive
320 Coronado Drive
229 Coronado Drive
101 Coronado Drive
740-790 Gulfview Blvd.
700 Gulfview Blvd.
455 Gulfview Blvd.
355 Gulfview Blvd.
325 Gulfview Blvd.
301 Gulfview Blvd.
201 Gulfview Blvd.
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Properties needing some repairs to building facades -
Some aspect of building facades generally needs updating such as lighting, signage,
overhang, or facade itself.
35 Devon Drive
452 Mandalay Ave.
450 Mandalay Ave.
442-444 Mandalay Ave.
413 Mandalay Ave.
433 Coronado Drive
347-353 Coronado Drive
325-327 Coronado Drive
321-323 Coronado Drive
317 Coronado Drive
315 Coronado Drive
309 Coronado Drive
304 Coronado Drive
301 Coronado Drive
300 Coronado Drive
225 Coronado Drive
217 Coronado Drive
207 Coronado Drive
100 Coronado Drive
421 Gulfview Blvd.
355 Gulfview Blvd.
351 Gulfview Blvd.
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4 Properties requiring repairs to building facades -
These properties generally are in need of maintenance and repair to the building
facade.
456-468 Mandalay Ave.
454 Mandalay Ave.
399-405 Mandalay Ave.
415 Coronado Drive
345 Coronado Drive
217 Coronado Drive
229 Gulfview Blvd.
215 Gulfview Blvd.
Generally, the properties within the study area are in very good condition. From the listings
above, a majority ofthe properties require little to no repairs. Generally, many ofthe facades
are older and in good condition.
The Clearwater beach study area is a unique area where much ofthe development is older and
repairs and maintenance is expected over the course oftime due to weather conditions and use
of the facilities. It is important to note that many properties have gone over and above the
criteria listed in the report and have provided pleasing aesthetics with the use of building color
and accents, landscaping, signage, updated facades and public art. Many of these property
owners should be encouraged to continue in their maintenance practices.
Many inconsistencies occur between properties along the Clearwater Beach. The
inconsistencies include building colors, new construction versus older construction, signage
(size and type), lighting, and uses of awnings/overhangs. Inconsistencies such as these can
only be regulated by creating more restrictive Land Development Regulations.
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CLEARWATER BEACH
FACADE EV ALVA TION
O'NEIL PLANNING & DESIGN SERVICES, INe.
505 20th Avenue NE
S1. Petersburg, Florida 33704
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I Overview
The purpose of this report is to prepare an evaluation of the building facades along
several roadways on Clearwater Beach. The project boundaries include both sides of
Mandalay A venue from Causeway Boulevard north to Baymont Street; both sides of
Coronado Drive from Causeway Boulevard south to Harnden drive; and the east side
of Gulfview Boulevard from Coronado Drive to Clearwater Pass Bridge. Please see
Map I for the project boundaries.
The evaluation for the building facades include a determination of the existing
condition of the properties on Clearwater Beach and an evaluation of the need for
facade improvements, It is important to note that as a whole, the existing condition of
the facades within the project area are good to very good. Many of the noticeable
conditions are maintenance related items that are caused by the weather conditions
including the relentless sun, wind and the salt spray due to being so close to the water.
These conditions require constant maintenance of a building. In addition, it has been
especially difficult to keep properties neat and clean with the amount of construction
that has been occurring along the roadways. Though the final construction will provide
Clearwater Beach with an award winning entrance, the dust and debris from
construction has made it more difficult to maintain the adjacent properties.
1
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II Evaluation Criteria
Each property was evaluated based on the following criteria:
the existing land use (i.e. motel, retail, office);
the physical and structural condition of the facade, window treatment
and/or storefront;
The building status as vacant or occupied;
the aesthetic quality based on specific criteria,
The criteria used to evaluate the physical and structural condition of the facades is as
follows:
Any Structural Repairs Need (1 point each)
Signs
Awnings
Facade
Lights
Roof Line (1 point each)
Uneven
Tar spilling over roof
Rusting
Signs (1 point each)
Broken
Wires hanging
Partially removed
Lights ( 1 point each)
Old flourescent
Wires hanging along facade
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Awnings/overhangs (1 point each)
Older metaValuminum
Dented! crooked
Rusting
Minor repairs
Exposed wiring
Frame with missing awning
Windows (1 point)
Older windows
A scale was also developed for the aesthetic quality of the building facades. The
aesthetic quality is difficult to define at times because it can be very subjective.
Therefore, the aesthetics was not based on things such as color or aspects that may
appeal to certain individuals while not appealing to others. Rather, the aesthetic quality
was based on maintenance and updating the facade, lighting, cleanliness and the
general neatness of the buildings. The scale for the aesthetic qualities are as follows:
Paint
Minor paint touch-ups (1 point)
Painting building or facade (2 points)
General Maintenance
Minor repairs (1 point)
Major maintenance needed (2 points)
Facade/overhang
Older facade yet in good condition (1 point)
Older facade in poor condition (2 points)
Lighting
Outdated lighting (1 point)
Signs
Inconsistent ( 1 point)
Miscellaneous
Air conditioners in wall or windows (1 point)
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F or both the structural and aesthetic criteria, the points were added together and
reported on Table 1, The scale ranged from 0 to 19 for structural and 0 to 9 for
aesthetics.
It is important to note that if there were no items listed in the criteria, no points were
given. However, it is also important to note that many properties have gone over and
above the criteria listed in the report and have provided pleasing aesthetics with the use
of building color and accents, landscaping, signage, updated facades and public art.
Many of these property owners should be encouraged to continue in their maintenance
practices.
Many inconsistencies occur between properties along the Clearwater Beach. The
inconsistencies include building colors, new construction versus older construction,
signage (size and type), lighting, uses of awning/overhangs. These inconsistencies can
only be regulated by creating more restrictive Land Development Regulations.
The land uses for each property are described in Table 1 and shown on Map 2.
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical/ Aesthetic Notes
Name Unoccupied Structural Quality
Condition
Mandalay Avenue
West Side from Baymont Street to Causeway Boulevard
486 - 490 Strip occupied 1 1 Structural - Awnings on
Mandalay Ave. commercial with the restaurant need maintenance
Strip Commercial center exception Aesthetics - Signs
Center of one inconsistent
tenant
484 Mandalay Ave. Commercial occupied 0 1 Aesthetics - No consistency
Boutique of signs.
470 Mandalay Ave. Restaurant unoccupied 0 1 Aesthetics - Needs minor
Majestick maintenance/paint.
Restaurant
456 - 468 Strip 3 stores are 5 3 Structural- Need updating of
Mandalay Ave. commercial occupied the flourescent lights under
Retail building center and 3 the overhang; the attached
with: stores are signs on the building have
456 -Party Patch unoccupied electrical wires hanging;
458 -vacant some windows over the entry
460 -vacant doors are broken; structural
462 -Captain's repairs need to facade;
Pizza windows can be updated.
464 -Retail Clothes Aesthetics - Older facade in
468 -Way Cool poor condition; signs are
Sportswear, vacant inconsistent.
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical! Aesthetic Notes
Name Unoccupied Structural Quality
Condition
454 Mandalay Ave. Bar & occupied 4 4 Structural - The metal
Beach Bar Lounge lounge overhang is rusted in several
areas; Wood paneling is
detached from facade in
places; the attached lighted
sign needs repair; updating of
slgnage.
Aesthetic - Older facade in
poor condition; major repairs
needed.
452 Mandalay Ave. Restaurant occupied 2 2 Structural - The facade needs
Da Francono Italian minor repairs, lighting under
Ristorante facade is older.
Aesthetic - The facade is
older yet in good condition;
outdated lighting.
450 Mandalay Ave. Office occupied 3 3 Structural - The lights under
Delta Realty overhang are older
flourescent (no fixtures);
older windows.
Aesthetics - Facade is
outdated; facade needs minor
paint touch-up; outdated
lighting.
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physic all Aesthetic Notes
Name Unoccupied Structural Quality
Condition
442 - 444 Commercial occupied 4 1 Structural - The window over
Mandalay Ave. the entry door has been
The Original T- replaced with a wood board;
Shirt Outlet A portion of the building
front has an overhang with
older flourescent lights under
overhang; electrical wires
wrap around the facade of the
building; older windows.
Aesthetics - Older facade in
good condition.
300 Mandalay Ave. Motel and Occupied 0 0 The facility is neat and well
Hilton Motel and retail maintained.
Retail commercial commercial
on the first
floor along
street
frontage.
Mandalay Avenue
East Side From Baymont Street to Causeway Boulevard
499 Mandalay Ave. Commercial occupied 0 0 Well maintained building
Mandalay Surf Co. lapartment with new awnings and
on second slgnage.
floor
469- 497 Mandalay Mixed use occupied 0 0 Beautiful two-story
Ave. commercial commercial building with
2 Story consistent signage and
Commercial lighting throughout.
Building
467 Mandalay Ave. Commercial occupied 0 0 New drug store with updated
Eckerd lighting, signage, roof and
building overhang.
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical! Aesthetic Notes
Name Unoccupied Structural Quality
Condition
457 Mandalay Ave. Office/ unoccupied 0 0 Building is currently being
Office Building commercial renovated on the inside and
outside.
447 Mandalay Ave. Restaurant occupied 0 0 Beautiful building accented
Beachcomber with signage and landscaping.
435 Mandalay Ave. Restaurant! occupied 0 1 Aesthetics - Awnings over
Paul's Surfside apartment second story need cleaning
Cafe on second due to construction in the
floor area.
433 Mandalay Ave. Commercial occupied 0 0 Newly painted building with
Way Cool Beach new awnmgs.
and Sportswear
423 Mandalay Ave. Office occupied 0 0
Huntington Bank
415 Mandalay Ave. Commercial occupied 0 0 Building has a new bubble
Quality Gifts awnmg.
413 Mandalay Ave. Commercial occupied 1 2 Structural - The shingle
Anything Florida facade has attachments for
signage sticking out of
facade.
Aesthetics - Minor painting
needed of facade; facade is
outdated yet in good
condition.
411 Mandalay Ave. Restaurant occupied 1 1 Structural - The facade has a
Domenic's Capri metal front which is slightly
Italian Restaurant dented and bent.
Aesthetics - The building
facade is outdated yet in good
condition.
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physicall Aesthetic Notes
Name Unoccupied Structural Quality
Condition
409 Mandalay Ave. Restaurant! occupied 0 0 New building with outdoor
McDonald's second seating area.
story
apartments/
office
407 Mandalay Ave. Commercial occupied 0 0 New building with painted
Swim & Play /second awning and neon signage.
story
apartment!
office
399 - 405 Commercial occupied 4 3 Structural - The overhang is
Mandalay Ave. / second metal and has some dents and
405 Beachline story uneven lines; signs are
Retail apartments inconsistent; some signs have
401- 403 Beach wires along wall of the
Boutique/Joyce facade; there are older
Gift flourescent lights on the
399 Beach Bazaar underside of the overhang.
Aesthetics - Older facade yet
in good condition; signs are
of varying sizes; outdated
lighting.
397 Mandalay Ave. Restaurant occupied 0 1 Aesthetics - Shingle roof
Beach Shanty Cafe needs minor repair.
395 Mandalay Ave. Commercial occupied 0 0 The building is well
Sarah's Fashions /second maintained.
story
apartments
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
AddresslBusiness Land Use Occupied/ Physical/ Aesthetic Notes
Name Unoccupied Structural Quality
Condition
387 - 393 Commercial occupied 0 1 Aesthetics - The wood on
Mandalay Ave. facade has been replaced and
Gift shop has not weathered to the same
Tropic Kids condition as the older wood.
Jewelers
Ice Cream
385 Mandalay Ave. Commercial occupied 1 0 Structural - A portion of the
Commercial Retail / second signage has been removed
story from the building and should
apartment be replaced.
East Side of Coronado Drive
From First Street South to Harnden Drive
101 Coronado Dr. Motel occupied 1 1 Structural - The awning hangs
Port Vue Motel a little crooked and would
need repair to adjust.
Aesthetics - The office has
an older metal awning/facade.
105 Coronado Dr. Motel occupied 2 4 Structural- Older metal
Sunny Motel awning on second floor,
exposed wires on office
overhang.
Aesthetic- There are two
signs on the building at the
front office which are not
consistent to each other.
Older facade in good
condition, needs minor
maintenance. There is a vinyl
buffer around the pool.
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical/ Aesthetic Notes
Name Unoccupied Structural Quality
Condition
First Street
35 Devon Dr. Motel occupied 2 2 Structural- Lighting has wires
Tropic Air along building facade, older
windows
Aesthetic- Older facade in
good condition, lighting has
not been updated
207 Coronado Dr. Retail occupied 2 3 Structural- Exposed wiring,
Anchor Mini-Mart Commercial older lighting
- Aesthetic- Chipped paint on
sign poles and roof fascia is
two tone painted. Facade is
older and in good condition.
There are several news
stands, trash cans and signs in
front blocking facade.
217 Coronado Dr. Motel/ occupied Motel - 2 Motel - 2 Structural (mote 1)- overhang
Riviera Apartment Restaurant Restaurant- Restaurant- needs some repair, exposed
Motel/Conch 2 3 wiring from sign
Fritters Aesthetics (motel)- older
facade in good condition,
light poles need minor
painting.
Structural (restaurant)- roof
fascia needs some repair,
exposed wood front of
structure needs paint.
Aesthetics (restaurant)- Front
and sign poles need paint,
needs maintenance.
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical! Aesthetic Notes
Name Unoccupied Structural Quality
Condition
225 Coronado Dr. Motel occupied 1 3 Structural- Roofhas some
Golden Villa discolored patches.
Aesthetics- Older facade in
fair condition, older windows,
soft drink machine in front.
229 Coronado Dr. Motel occupied 1 0 Structural - Top roofline is
Sunrise Resort missing some shingles
Aesthetics- Soft drink
machine in front, though
unobtrusive.
Third Street
301 Coronado Dr. Apartment! occupied 1 2 Structural - new roof being
Residential constructed, awning
structures are in place with no
awnings attached.
Aesthetics - Air conditioner
in windows; some older
windows.
305 Coronado Dr. Restaurant occupied 0 0 Good condition all around.
Alex Family
Restaurant
309 Coronado Dr. Motel occupied 1 2 Structural - Older windows
Sandman Aesthetics - Minor painting
Apartment Motel on roof line, older facade in
good condition.
315 Coronado Dr. Motel occupied 2 3 Structural - Old metal
Sea Cove awnings, older windows
Aesthetics - roof needs
painting, older facade in good
condition.
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical/ Aesthetic Notes
Name Unoccupied Structural Quality
Condition
317 Coronado Dr. Motel! unoccupied 2 3 Structural - Older windows,
Apartment tar has spilled over roof line.
Aesthetic - Needs paint, older
facade/overhang in fair
condition
321 & 323 Duplex occupied 3 2 Structural - Screen doors need
Coronado Drive repair, older windows, rail in
front is rusted.
Aesthetics - Needs
maintenance, rust and broken
screens.
325 - 327 Restaurant! occupied 3 1 Structural - Older metal
Coronado Dr. Commercial facade, portion of sign has
Caesar's & Son been removed from facade,
Pizza & Dora's old lighting along facade.
Hair Styling Aesthetics - Older overhang
in good condition
331 Coronado Dr. Motel occupied 0 0 Well maintained building
Sea Spray Inn
333 Coronado Dr. Motel occupied 0 1 Aesthetics - older facade in
Tropical Motel good condition, well
landscaped
Brightwater Dr,
342 Harnden Dr. Efficiency occupied 2 3 Structural - old windows,
Gem Tower Apartments electrical wires along wall
Aesthetics - older facade in
good condition, air conditions
in windows. Soda machines
along frontage.
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
AddresslBusiness Land Use Occupied/ Physical! Aesthetic Notes
Name Unoccupied Structural Quality
Condition
345 Coronado Dr. Duplex occupied 3 3 Structural- Rusted roof
facade, wires along wall,
older window treatments.
Aesthetics - Older facade in
fair condition, roof line needs
some paint, building needs
maintenance.
347 & 353 Motel occupied 3 1 Structural - metal rails on
Coronado Dr. balcony are rusting, older
Tropicana Motels windows, has older metal
awning over office.
Aesthetics - roof fascia needs
paint where roof has been
repaired, older facade in good
condition. Neat and well
maintained, well landscaped.
Fifth Street
401 Coronado Dr. Restaurant occupied 1 0 Structural - lighting wires
Backstreet exposed under roof line.
Restaurant
405 Coronado Dr. Motel occupied 1 0 Structural - older windows
Sunnyside
Apartment Motel
415 Coronado Dr. Motel occupied 3 3 Structural - Wires along
Falcon Apartment- outside of building, awnings
Motel are older aluminum, awnings
appear to be structurally
unsound
Aesthetics - Older windows,
older facade in good
condition, air conditioners
along walls
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical! Aesthetic Notes
Name Unoccupied Structural Quality
Condition
419 Coronado Dr. Motel occupied 1 1 Structural- Older windows
Gulf Beach Motel Aesthetics - Older facade in
good condition
433 Coronado Dr. Motel occupied 2 2 Structural - Poles under
Sands Point Motel overhang may have some
rusting at the bottom, older
windows
Aesthetics - Air conditioners
along front wall, older facade
in good condition.
Coronado Drive
from Causeway Boulevard South to Harnden Drive
100 Coronado Motel occupied 0 3 Aesthetics - Paint needed on
Drive overhang, awning is torn,
Days Inn awning needs to be cleaned
First Street
201 Gulfview Blvd. Motel occupied 0 1 Aesthetics - Roofline needs
Beach Towers paint
Motel
215 Gulfview Blvd. Motel occupied 2 4 Structural - has old metal
Spyglass Motel grates along the building,
older windows,
Aesthetics - Older facade in
good condition, some of the
balconies have tar running
over the edges, needs painting
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
AddresslBusiness Land Use Occupied/ Physical! Aesthetic Notes
Name Unoccupied Structural Quality
Condition
217 Coronado Dr. Motel occupied 2 4 Structural - has rusted air
Riviera Motel conditioning units in walls,
older windows
Aesthetics - Older facade in
front at staircase, paint is
needed where signs were
removed and along roof line,
air conditioners in wall, needs
maintenance
229 Gulfview Blvd. Motel occupied 4 5 Structural - rust sign hanging,
Glass House exposed wires along building,
Apartment Motel older windows, tar has
dripped over edge of
aluminum windows
Aesthetics - old
facade/overhang at office
entrance, air conditioning
units in walls, signs are old,
roof line needs painting,
needs general maintenance
(windows splattered with
paint)
Third Street
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical! Aesthetic Notes
Name Unoccupied Structural Quality
Condition
300 Coronado Dr. Motel occupied 3 2 Structural - wires hanging on
Glass House Motel side, roof fascia is rusted,
older windows
Aesthetics - roof line needs
painting, air conditioners
along wall.
304 Coronado Dr. Residence occupied 1 2 Structural - gutters falling off
Aesthetics - Needs painting
309 Gulfview Blvd. Restaurant! occupied 0 0 Newly constructed buildings
Legends commercial
Surf retail
320 Coronado Dr. Single occupied 1 1 Structural - Older windows
family Aesthetics - older carport
residence though in good condition
326 Coronado Dr. Motel occupied 0 1 Aesthetics - older front facade
Roma Suites on entry walk. The
landscaping covers most of
the building
325 Gulfview Blvd. Motel/retail occupied 0 2 Aesthetics - balconies facing
Americana Motel commercial the beach are old~r in nature
Surfing USA on ground and need painting
floor
343 Coronado Dr. Restaurant occupied 1 1 Structural - some of the rails
Reno's Beachside are missing in rail along the
Restaurant outdoor patio seating area
Aesthetics - facade is older
but in good condition.
355 Gulfview Blvd. Motel occupied 0 I Aesthetics - older style with
stairs on the outside
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical! Aesthetic Notes
Name Unoccupied Structural Quality
Condition
Fifth Street
401 Gulfview Blvd. Motel occupied 0 0 Aesthetics - Very nice
Travelodge landscaping along roadway
421 Gulfview Blvd. Motel occupied 1 4 Structural - old aluminum
Aegean Sands awnings at front office are
Resort dented
Aesthetics - older facade-
needs updating, needs
painting, needs general
maintenance
445 Coronado Dr. Motel occupied 0 1 Aesthetics - facade at front
Leisure Inn & office is older but in good
Suites condition. Building is very
neat and well maintained.
455 Gulfview Blvd. Motel occupied 1 0 Structural - Some rust along
Hi-Seas Motel railings on the second floor
Gulfview Boulevard
from Causeway Boulevard South to Gulf Boulevard
100 Coronado Motel occupied 0 3 Aesthetics - Paint needed on
Drive overhang, awning is tom,
Days Inn awning needs to be cleaned
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical! Aesthetic Notes
Name Unoccupied Structural Quality
Condition
First Street
201 Gulfview Blvd. Motel on occupied 3 2 Structural - motel is well
Beach Towers second and maintained. The restaurant
MoteVWay Cool third has very awkward
BeachwearIBritt's floors/retail construction of the outdoor
Restaurant and eating area. An awning is
restaurant attached to an overhang with
on ground lattice work. Neon lights are
floor around the perimeter of the
overhang. The overhang also
has clear vinyl rolled up to
protect from the weather.
Aesthetics - No consistency
of sings on the building, the
restaurant facade is too busy
215 Gulfview Blvd. Motel occupied 2 4 Structural - has old metal
Spyglass Motel grates along the building,
older windows,
Aesthetics - Older facade in
good condition, some of the
balconies have tar running
over the edges, needs painting
217 Coronado Dr. Motel occupied 2 4 Structural- has rusted air
Riviera Motel conditioning units in walls,
older windows
Aesthetics - Older facade in
front at staircase, paint is
needed where signs were
removed and along roof line,
air conditioners in wall, needs
maintenance
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical/ Aesthetic Notes
Name Unoccupied Structural Quality
Condition
229 Gulfview Blvd. Motel occupied 4 5 Structural - rust sign hanging,
Glass House exposed wires along building,
Apartment Motel older windows, tar has
dripped over edge of
aluminum windows
Aesthetics - old
facade/overhang at office
entrance, air conditioning
units in walls, signs are old,
roof line needs painting,
needs general maintenance
(windows splattered with
paint)
Third Street
301 Gulfview Blvd. MoteVoffice occupied 0 1 Structural- older facade
Beach Place augmented with new awnings
Aesthetics - air conditioners
along front walls
309 Gulfview Blvd. Restaurant! occupied 0 0 Newly constructed buildings
Legends commercial
Surf retail
325 Gulfview Blvd. MoteVretail occupied 0 2 Aesthetics - balconies facing
Americana Motel commercial the beach are older in nature
Surfing USA on ground and need painting
floor
333 Gulfview Blvd. Restaurant occupied 0 0 New Construction
Beach House Cafe
& Bakery
Vacant Parcel Vacant N/A N/A N/A
Under
construction
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical! Aesthetic Notes
Name Unoccupied Structural Quality
Condition
351 Gulfview Blvd. Restaurant occupied 3 2 Structural - Wood beams
Seafood & Sunsets under roof appear to be
at Julie's rotting, metal roof is rusting
and has caved in areas
Aesthetics - needs paint
touch-up on sides, facade is
older though it has been
augmented with overhangs
and murals
355 Gulfview Blvd. Motel occupied 0 3 Aesthetics - facade is older
Ritz Apartment though in good condition,
Motel need paint
Fifth Street
401 Gulfview Blvd. Motel occupied 0 0 Aesthetics - Very nice
Travelodge landscaping along roadway
405 Gulfview Blvd. Retail occupied 0 0
Michael's on the Commercial
Beach
421 Gulfview Blvd. Motel occupied 1 4 Structural - old aluminum
Aegean Sands awnings at front office are
Resort dented
Aesthetics - older facade-
needs updating, needs
painting, needs general
maintenance
431 Gu1fview Blvd. Restaurant occupied 0 0 Well maintained building
Post Corner Pizza
Restaurant
437 Gulfview Blvd. Retail occupied 0 0 Aesthetics - Windows have
Flipperz commercial all been filled with posters.
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TABLE 1
Evaluation of Property Facades Within the Clearwater Beach Study Area
Address/Business Land Use Occupied/ Physical/ Aesthetic Notes
Name Unoccupied Structural Quality
Condition
445 Coronado Dr. Motel occupied 0 1 Aesthetics - facade at front
Leisure Inn & office is older but in good
Suites condition. Building is very
neat and well maintained.
455 Gulfview Blvd. Motel occupied 1 0 Structural - Some rust along
Hi-Seas Motel railings on the second floor
Harnden Drive
445 Harnden Dr. Motel! occupied 0 0 Well maintained
Best Western commercial
514 Gulfview Motel occupied 0 0 Well maintained
Boulevard
Dunes Motel
601 Gulfview Gas Station! occupied 0 0 New construction
Boulevard convemence
Hess Express store
630 Gulfview Miniature occupied 0 0 Provides green space to urban
Boulevard golf area.
Miniature
Golfdome
636 Gulfview Office occupied 0 0 New construction.
Boulevard
Century 21 Real
Estate
642 Gulfview Commercial occupied 0 0 New construction.
Boulevard
Blue Dolphin
646-656 Gulfview Commercial occupied 0 0 New Construction
Boulevard
Strip Commercial
Center
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TABLEt
Evaluation of Property Facades Within the Clearwater Beach Study Area
AddresslBusiness Land Use Occupied! Physical/ Aesthetic Notes
Name Unoccupied Structural Quality
Condition
660 Gulfview Commercial occupied 0 0 New construction.
Boulevard
Walgreens
662-672 Gulfview Commercial occupied 0 0 New construction.
Boulevard
Strip Commercial
Center
678 Gulfview Motel! occupied 0 0
Boulevard Health club
Clearwater Beach
Resort
680 Gulfview Commercial unoccupied n/a n/a Under renovation.
Boulevard !office
700 Gulfview Office occupied 0 1 Aesthetics - Needs paint
Boulevard where old signage was
REIMAX located on the roof.
740-790 Gulfview Commercial occupied 0 1 Aesthetics - No consistency
Boulevard of signs.
Strip Commercial
Center
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'T . H U R S DAY, N 0 V EM 8 E R I I, I 9 9 9
.
T H'E TIM E S
'This area is fundamentally so beatltiful that sooner or later
the upgrades will occur." .
- JIM LONCARSKI, Buccaneer Resort Hotel owner
nn-photo-PAM ROYAL
Gulf Boulevard, with many mom-and-pop type motels, is home to House by the Sea in Treasure
Island, Owner CarolynSchilte disagrees with the finding that many of the structures built in the 1950s
and1960s look "tired," She said the quaintness attracts return tourists and makes Florida unique.
'Tired' look
couldhurt
"gulf beaches
in'g to assess the county's tourism offerings from.
the visitor's point of view, The firm's next assign-
ment is to work with government and tourism
. industry leaders on a plan to make those offerings
better.
As part of its research, Destination Consulting
deployed "secret shoppers" wl10 ate at restaurants,
stayed in motels and visited shops, attractions,
airports and visitor centers,
Overall, the consultants said Pinellas tourism
rated between a 3 (good) and a 4 (excellent) on a
l-to-5,$Ca1e, But they said they found plenty of room
for improvement
Tops on their list the state of repair and cleanli-
ness of the county's restaurants and motels, particu-
larly on the gulf beaches, . .
The beaches south of Clearwater Beach rated
. the lowest of five to,urist zones the consultants
examined, although they were still . classified as
"good,"
Anderson, who teaches classes in tourism and
hospitality management at the University of Calgary
in Canada, said tourism on the beaches is at a
"crucial stage, Either we do something or it's going
to start to decline," A drop in beach tourism could
have a wider impact because the beaches are one of
the biggest reasons 4,&.million tourists visit Pinellas
County each year,
Anderson cited the recent $I&.million renova-
tion of the Sirata Beach Resort on St Pete Beach as
Please see TOURISM 6E
. A consultant says Pinellas CoUnty .
tourism is solid but that outdated
properties are a problem.
By HELEN HUNTLEY
TImN St8IfWriter
The old 1l10tels dotting Gulf Boulevard still draw
nostalgic baby boomers who remember childhood
vacations, but the outdated properties are threaten-
ing the health of Pinellas County tourism, a cOnsul-
tant told tourism officials Wednesday, '
"If we don't do something in the next two ,to
three years, the gulf beaches could be affecting all
of us'," said Don Anderson, a consultant with Desti-
nation Consulting Group:
The St Peter&burg/Clearwater ~ Conven-
tion and Visitors Bureau hired Destination Consult-
Tourism from1E
valuable to continue that .way," he said, 'They're"i.
. turning them into relatively expensive new condos . .
that are not generally rental units, That's good for out '
tax base, but it's pt<~bably not so great for tourism," .,
Owners of some of the birger properties,on the ,.'
gulf beaches say' they. make improveittent,s every .
year.'That's what the traveler .is demanding," said
Rosemarie Payne, ~itector of"pilblic ~relations for
Fortune Hotels, owner of the TradeW'U1~'S and Sand-
piper beac.h resorts in St Pete Beach. . . .
. The consulting finD said Pinellas CountY's tourism
strengths include. the natural beauty. of its beacheS,.
Warm weather, overall ambience and cultural and arts
opportunities, . .' .. .
m his report,. Anderson. said St. Petersburg's
downtown redevelopment and nucleus of museums
have allowed it to maintain its attractiveness as a
.tourist destinatiop, Weaknesses the consulting finn.
cited included the county's inefficienthighways;inad-
. equate and COnfusing road signs and an abundance. of
strip shopping centers, ' . . , . ... . .
. The convention ahd visitors burea~, an annot
county government, is' paying $17,000 ,plus exPenseS'
to the consulting firm,. whiCh is b~ in Lafayette,
Ind, '......
ilD example of what could be done, But he said many
of the structures built in the 1950s and 19608 look
"tired" and are not up to modern standards,
, .,~ Motel oWners say updating their properties is not
;~st a matter of finding the money. .
.' "It'slreal hard to get a lot of work done because of
,an the regulations," said Jim Loncarski, owner of the
"liSoccaneer Resort Hotel on Treasure'lsland. Federal,.
. 'state and city regulations limit what owners of coastal
. Pr~rtY ~ build, .
. LOn~ki said he also considers the small motels
.pactof what makes Treasure Island "quaint and
beautiful." . .
"Sooner or later if you don't renovate, it will affect
the area, but I'm not worried about it getting to that
,point," he said, 111is area is fundamentally so beauti-.
.ful that sooner or later the upgrades will occur,"
~'~Indian. Shores Mayor Bob McEwen said he is
~Dcerned that a push to upgrade property could lead
to. fewer places for tourists to stay, Th.at's already
fulppening in his community, he said, .
. !"With .the old mom-and-pops, the land is too
SECTIO~
E
* * * *
.nn-phOto-PAMRC)YAL
'Ph.~rge, left,own~rofDeGeorge Driveways, and Steven .
LJtJhn~n, of Keys Concrete:l{1d.':Istries PQur concrete as they work at
the JQII\{Roger Motel onGutf B.ol;ilevard in Treasure Island,