CAPITAL PROJECT FUNDING AGREEMENT - EDDIE C MOORE COMPLEXCAPITAL PROJECT
FUNDING AGREEMENT
Eddie C. Moore Complex
THIS AGREEMENT ("Agreement") is made and entered into as of the day of
, 20_ ("Effective Date"), by and between Pinellas County, a political
subdivision of the State of Florida ("County" or "VisitSPC") and the City of Clearwater, a
municipality ("Organization") (collectively, the "Parties" or individually a "Party").
WHEREAS, in accordance with Section 118-32 Pinellas County Code and Florida
Statutes § 125.0104, the County is authorized to utilize tourist development tax revenues to fund
statutorily eligible capital projects; and
WHEREAS, in order to equitably and consistently evaluate capital project funding
requests, the County adopted Capital Project Funding Guidelines, which established both the
requisite criteria, documents, studies and related financial information to be submitted by a capital
funding applicant, as well as the capital project funding application and review process; and
WHEREAS, as part of the review and evaluation process, the County hired a consultant
to review capital project funding applications and to provide a report of same to both the County
and the Tourist Development Council for their consideration when evaluating capital project
funding applications; and
WHEREAS, after due consideration of the capital project funding applications, the
Consultant's report and the recommendations of its Tourist Development Council, the County has
approved the funding of certain capital projects determined to best promote tourism in Pinellas
County; and
WHEREAS, the County, through its Board of County Commissioners agrees to provide
Organization with funding for the Capital Project, as defined herein, in the amount and in
accordance with the terms and conditions described herein; and
WHEREAS, this agreement sets forth the rights and obligations of the Parties related to
the capital project, funding, and related matters.
NOW, THEREFORE, in consideration of the foregoing recitals, the mutual promises
contained herein and other good and valuable consideration, the receipt and adequacy of which are
hereby acknowledged, the Parties agree as follows:
1. RECITALS. The above recitals are true and correct and are adopted as an integral part of this
Agreement.
2. DEFINITIONS. In addition to other capitalized terms or phrases that may be defined elsewhere
in this Agreement, the following capitalized terms have the meaning set forth as follows:
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A. "Capital Project" or "Project" means that certain statutorily eligible project/facility as
described in Exhibit A.
B. "Commencement Date" means the date that Organization commences construction of
the Capital Project improvements on the project site after completion of the project design and
the issuance of all permits and approvals necessary to construct the Capital Project.
C. "Repayment Amount" means the specific amount repayable to the County by the
Organization under the circumstances of paragraph 6(F) herein, which will be calculated as
follows:
REPAYMENT AMOUNT=A x (B/C) where:
A - is the final aggregate amount of funds actually disbursed to the Organization by
the County per the agreement;
B - is the number of complete calendar months remaining per the term of the Tourism
Promotion Benefits as stated in Exhibit B, if the circumstances of 6(F) occur; and
C - is the total number of months under the term of the Tourism Promotion Benefits
as stated in Exhibit B.
D. "Tourist Promotion Benefits" means any and all tourism, sponsorship and/or marketing
benefits provided by Organization to promote the destination, including but not limited to such
Tourism Promotion Benefits as may be negotiated by County staff as part of the consideration
for the County funding of the Project, as further described in Exhibit B.
E. "Tourist Tax Revenues" means any legally available tourist tax revenues levied and
collected by the County pursuant to Section 125.0104, Florida Statutes, for capital funding of
the Project in accordance with the County's Tourist Development Plan.
3. TERM. The term of this Agreement will commence on the date executed by the County, below
("effective date") and continue in full force and effect for three (3) years ("Term"), unless
otherwise terminated as provided herein.
4. CONDITIONS PRECEDENT TO CAPITAL PROJECT FUNDING. The disbursement of,
and any continued funding for the Capital Project herein, is subject to the following conditions
precedent during the Term:
A. Organization continues to own and operate Capital Project improvements.
B. Organization provides the Tourism Promotion Benefits to the County as described in
Exhibit B.
C. Florida law and The Plan authorize tourist tax revenues to be expended for such capital
improvements.
D. The Commencement Date occurs no later than March 1, 2027, and the Capital Project
is completed no later than three years from the Effective Date of this agreement.
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E. Any and all match requirements, as applicable, have been met.
F. For projects requiring matching funds, match funds must be maintained and County
must be notified immediately if those match funds are lost or become unavailable.
G. Any and all private funds utilized in a capital project funded herein, must be expended
first before County funds are expended on the Capital Project.
5. COUNTY'S RESPONSIBILITIES. Upon the Organization providing any documentation
establishing satisfaction of the conditions precedent as required in Section 4, the County agrees to
pay the Capital Project Funds in the sum of not to exceed Seven Million Seven Hundred and Fifty
Thousand Dollars ($7,750,000.00) ("Capital Project Funds"), from legally available Tourist Tax
Revenues and from no other revenue source of the County, payable as follows:
A. Reimbursement Payment will be made in a lump sum upon completion of the Capital
Project. To request a Reimbursement Payment, the Organization must submit a written payment
request to the VisitSPC at the address set out in Section 12.A., with such documentation as
reasonably required herein or subsequently requested by the VisitSPC Director. At a minimum,
the payment request must include documentation detailing:
i. the work completed that the Organization is seeking reimbursement for;
ii. Proof of payment for the work to any contractor/vendors used by the
Organization;
iii. Certification from either the contractor, design professional, or the
Organization certifying the work has been completed and paid for before
submittal of the payment request.
B. The County's contributions of Capital Project Funds will in no event exceed any amount
agreed to herein and any and all excess Project costs are the sole responsibility of the
Organization.
6. ORGANIZATION RESPONSIBILITIES. During the Term of this Agreement, the
Organization will:
A. Manage, supervise, oversee, pay all costs and expenses related to, and be solely
responsible for completing the Project including, but not limited to securing all permits and
approvals required for the Project, contracting and/or subcontracting with all third parties
necessary to complete the Project, and operate the project/facility.
B. Utilize all commercially reasonable efforts to complete Project by the date set out in
Section 4.D., but in any event, no later than the term of this agreement.
C. Notify County of any project cost savings or changes in scope of work that reduces
Project costs as described in Exhibit A, which will result in a reduction of the County's
contribution on a pro rata basis. Organization may elect to increase the Project budget set out
in Exhibit A or any component or part thereof with notice to the County, and Organization will
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be solely responsible for such additional costs and expenses, including any cost overruns on
the Project.
D. Provide the Tourism Promotion Benefits to the County as described in Exhibit B.
E. Cooperate with VisitSPC as requested to market Pinellas County Tourism.
F. Secure property insurance on the Capital Project, during the construction phase of the
Capital Project as well as upon completion of same, on a replacement cost basis, with limits of
at least ninety percent (90%) of the replacement cost value to cover perils including, but not
limited to, fire, explosion, windstorm and flood. The County will be listed as a loss payee as
the County's interest may appear. In the event of an insurable loss to the Capital Project for
which the City uses insurance funds to rebuild the Capital Project, the County will surrender
any insurance proceeds and/or loss payee rights to the City. Should the City not rebuild the
Capital Project, the County will be afforded the benefits of the insurance proceeds as the
County's interests may appear, but in no event less than the Repayment Amount. A certificate
of evidence of property insurance will be sent to Pinellas County Risk Management
Department, 400 S. Ft. Harrison Ave., Clearwater, FL 33756 prior to disbursement of funds
hereunder and annually thereafter. This subsection will survive the expiry or early termination
of this Agreement.
G. In the event the Capital Project herein is not completed the Organization will be
responsible to pay the County the Repayment Amount. This subsection will survive the expiry
or early termination of this Agreement.
H. Upon completion of the Capital Project herein, secure and maintain property insurance
on a replacement cost basis, with limits of at least ninety percent (90%) of the replacement cost
value to cover perils including, but not limited to, fire, explosion, windstorm and flood. The
County will be listed as a loss payee as the County's interest may appear. In the event of an
insurable loss to the Capital Project for which the Organization uses insurance funds to rebuild
the Capital Project, the County will surrender any insurance proceeds and/or loss payee rights
to the Organization. Should the Organization not rebuild the Capital Project, the County will
be afforded the benefits of the insurance proceeds as the County's interests may appear, but in
no event less than the Repayment Amount. A certificate of evidence of property insurance
will be sent to Pinellas County Risk Management Department, 400 S. Ft. Harrison Ave.,
Clearwater, FL 33756 prior to disbursement of funds hereunder and annually thereafter. This
subsection will survive the expiry or early termination of this Agreement.
7. DEFAULTS AND REMEDIES.
A. Events of Default. Each of the following constitutes an event of default (each, an "Event
of Default") hereunder:
1. A breach by the Organization of any material term, covenant, obligation or
agreement under this Agreement, and the continuance of such breach for a period of thirty
(30) days after written notice thereof has been given to Organization except for a breach of
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those provisions described in subsection 4, 5 or 6 below, which will entitle the County to
immediately exercise the available remedies;
2. Organization voluntary filing of or consent to a petition under any bankruptcy,
insolvency, or reorganization law, failure to secure the dismissal of an involuntary
bankruptcy petition within 60 days of filing, or a determination by a court of competent
jurisdiction that is insolvent and unable to pay its debts when due;
3. A payment request containing a material misrepresentation;
4. Organization having ceased operations of the Capital Project/ tourism facility during
the Term;
5. The tourist tax revenues are no longer legally available to pay this obligation, as a
result of circumstances including but not limited to repeal or expiration of the tourist tax
as provided by law, change in the law or Plan, or if the tourist tax is no longer available for
whatever reason.
6. Organization fails to provide the Tourism Promotion Benefits for the term as
described in Exhibit B.
7. Organization fails to pay taxes and/or assessments, if any.
B. Remedies. Upon or at any time after the occurrence of an Event of Default which has
not been cured if authorized herein:
1. The County may withhold, temporarily or permanently, any or all unpaid portion of
the Capital Project Funds and/or may terminate this Agreement by giving fifteen (15)
calendar days' notice to the Organization. If permanently terminated, the County will then
have no further funding obligation under this Agreement;
2. If the County has paid any Capital Project Funds, the Organization will repay to the
County all Capital Project Funds received by it for the Project prior to the non -cured
default;
3. Additionally the County may exercise any right, power, or remedy as provided in
law or equity.
C. No consent or waiver, express or implied, by the County to or of any breach or default
by the Organization in the performance of its obligations under this Agreement will constitute
a consent to or waiver of any similar breach or default by the Organization. The failure of the
County to complain of any act or omission to act by the Organization or to declare the
Organization in default, irrespective of how long such failure continues, will not constitute a
waiver by the County of its rights under this Agreement.
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8. COMPLIANCE WITH LAWS. The Parties will comply with all applicable federal, state, and
local laws, ordinances, rules and regulations, the federal and state constitutions, and the orders and
decrees of any lawful authorities having jurisdiction over the matter at issue including but not
limited to applicable public records laws.
9. INDEMNIFICATION. Organization will, to the extent permitted by law, protect, defend,
indemnify, pay the cost of defense, and hold harmless the County, its agents, officers and
employees from all damages, suits, actions or claims of any character brought on account of any
injuries or damages received or sustained by any person, persons, or property, or in any way
relating to or arising from the construction or operation of the Project herein or its performance
under the Agreement; or on account of any act or omission, neglect or misconduct of the
Organization, its agents, officers, employees, contractors, subcontractors; or arising from or by
reason of any actual or claimed trademark, patent or copyright infringement or litigation based
thereon; or by, or on account of, any claim or amounts received under the Workers' Compensation
Law or of any other laws, by-laws, ordinance, order or decree.
10. DUE AUTHORITY. Each party to this Agreement represents and warrants to the other party
that: (i) it has the full right and authority and has obtained all necessary approvals to enter into this
Agreement; (ii) each person executing this Agreement on behalf of the party is authorized to do
so; and (iii) this Agreement constitutes a valid and legally binding obligation of the party,
enforceable in accordance with its terms.
11. ASSIGNMENT. No party to this Agreement may assign any rights or delegate any duties
under this Agreement without the prior written consent of the other party.
12. NOTICES.
A. Unless and to the extent otherwise provided in this Agreement, all notices, demands,
requests for approvals and other communications which are required to be given by either party
will be in writing and will be deemed given and delivered on the date delivered in person to
the authorized representative of the recipient provided below, upon the expiration of five (5)
days following the date mailed by registered or certified mail, postage prepaid, return receipt
requested, to the authorized representative of the recipient provided below, or upon the date
delivered by overnight courier (signature required) or emailed to the authorized representative
of the recipient provided below:
TO THE COUNTY:
TO THE ORGANIZATION:
Brian Lowack, President & CEO
Visit St. Pete -Clearwater
8200 Bryan Dairy Rd., Suite 200
Largo, FL 33777
BLowack@VisitSPC.com
Daniel Slaughter, Assistant City Manager
City of Clearwater
600 Cleveland St., Suite 600
Clearwater, FL 33755
Daniel.Slaughter@MyClearwater.com
B. Either party may change its authorized representative or address for receipt of notices
by providing the other party with written notice of such change. The change will become
effective upon receipt by the non-changing party of the written notice of change.
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13. WAIVER. No act of omission or commission of either party, including without limitation, any
failure to exercise any right, remedy, or recourse, will be deemed to be a waiver, release, or
modification of the same. Such a waiver, release, or modification is to be effected only through a
duly executed written modification to this Agreement.
14. GOVERNING LAW. This Agreement will be construed in accordance with the Laws of the
State of Florida.
15. JURISDICTION AND VENUE. Venue for any action brought in state court will be in
Pinellas County, Clearwater Division. Venue for any action brought in federal court will be in the
Middle District of Florida, Tampa Division, unless a division will be created in Pinellas County,
in which case the action will be brought in that division. Each party waives any defense, whether
asserted by motion or pleading, that the aforementioned courts are an improper or inconvenient
venue. Moreover, the Parties consent to the personal jurisdiction of the aforementioned courts and
irrevocably waive any objections to said jurisdiction.
16. BINDING EFFECT. This Agreement will inure to the benefit of and be binding upon the
Parties' respective successors and assigns.
17. NO THIRD -PARTY BENEFICIARY. Persons not a party to this Agreement may not claim
any benefit hereunder or as third -party beneficiaries hereto.
18. HEADINGS. The paragraph headings are inserted herein for convenience and reference only
and in no way define, limit, or otherwise describe the scope or intent of any provisions hereof.
19. NO CONSTRUCTION AGAINST PREPARER OF AGREEMENT. This Agreement has
been prepared by County and reviewed by the Organization and its professional advisors. The
Parties and their professional advisors believe that this Agreement expresses their understanding
and that it should not be interpreted in favor of, or against either Party merely because of their
efforts in preparing it.
20. DOCUMENTS COMPRISING AGREEMENT & ENTIRE AGREEMENT. This
Agreement consists of this Capital Funding Project Agreement and the following exhibits, which
are attached hereto and incorporated herein by reference:
Exhibit A: Capital Project Scope of Work
Exhibit B: Tourism Promotion Benefits
In the event of a conflict between this Capital Funding Project Agreement and the referenced
exhibits, the Capital Funding Project Agreement will supersede over the exhibits, and the exhibits
in their listed order will supersede over the succeeding exhibits.
This Agreement constitutes the entire agreement between the Parties and no change will be valid
unless made by supplemental written agreement executed by the Parties.
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21. SEVERABILITY. Should any paragraph or portion of any paragraph of this Agreement be
rendered void, invalid or unenforceable by any court of law for any reason, such determination
will not render void, invalid or unenforceable any other paragraph or portion of this Agreement.
22. FUNDING OBLIGATION. This Capital Project Funding Agreement is not a general
obligation of the County. It is understood by Organization that neither this Agreement nor any
representation by any County employee or official creates any obligation to appropriate or make
funds available for the purposes of this Agreement beyond the fiscal year in which this Agreement
is executed. No liability will be incurred by the County, or any department thereof, beyond the
funding budgeted and available for the purposes of this Agreement in the County's fiscal year. If
funds are not appropriated by the County for any reason for any or all of this Agreement, the
County will notify Organization in writing and upon transmission of this notice, this Agreement,
and all rights and obligations contained therein will terminate without liability or penalty to the
County. Notwithstanding the foregoing, the County will not be prohibited from pledging any
legally available Tourist Development Taxes for any obligations incurred before or after the
effective date of Agreement, which pledge will be prior and superior to any obligation of the
County pursuant to this Agreement.
23. INDEPENDENT CAPACITY.
A. The Parties agree that the Organization, its officers, agents, and employees, in
performance of this Agreement, will act in the capacity of an independent contractor and not
as an officer, employee, or agent of the County. Organization agrees to take such steps as may
be necessary to ensure that any third -party Organization contracts with will be deemed to be
an independent contractor and will not be considered or permitted to be an agent of the County.
B. Organization has no authority to pledge, and will not attempt to pledge, the County's
credit or make the County a guarantor of payment or surety for any contract, debt, obligation,
judgment lien, or any form of indebtedness.
24. DAMAGES. In no event will either Party be liable to the other (nor to any person claiming
any right, title, or interest derived from, or as a successor to the agreement) for incidental,
consequential, or special damages of any kind, including without limitation, lost profits, or loss of
business arising out of this funding agreement irrespective of whether the parties have advance
notice of the possibility of such damage; provided however, the foregoing limitation does not apply
to the indemnification obligations described in Section 9 herein.
25. PUBLIC RECORDS. Organization acknowledges that information and data relating to its
services may be public records in accordance with Chapter 119, Florida Statutes. Organization
agrees that prior to providing services it will implement policies and procedures to maintain,
produce, secure, retain, and transfer public records in accordance with applicable laws and
regulations. Notwithstanding any other provision of this Agreement relating to compensation,
Organization agrees to charge the County, and/or any third parties requesting public records only
such fees allowed by Section 119.07, Florida Statutes for locating and producing public records
associated with this Agreement.
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26. RIGHT TO AUDIT.
A. All of the Organization records related to this Agreement will be open to inspection
and subject to reproduction by the County during normal working hours to the extent necessary
to permit adequate evaluation and verification of any invoices for payment, or claims,
submitted by the Organization pursuant to the execution of the Agreement. Such records will
include, but not be limited to, accounting records, written policies and procedures,
subcontractor files, original estimates, estimating worksheets, correspondence, Change Order
files (including the documentation of negotiated settlements), any supporting evidence
necessary to substantiate charges related to this Agreement, and any records necessary to
evaluate and verify costs as they may apply to costs associated with this Agreement.
B. For the purpose of such audits, inspections, examinations and evaluations, the County
will have access to the said records from the effective date of this Agreement, for the duration
of the Work, and until thirty-six (36) months after the date of final payment by the County to
the Organization for performance under this Agreement. The Organization hereby agrees to
maintain said records in safe and dry storage until the end of this time period.
C. The County will have access to the Organization's facilities and all necessary records
in order to conduct audits in compliance with this Paragraph.
27. TIME IS OF THE ESSENCE. Time is of the essence with respect to all provisions of this
Agreement and attachments hereto that specify a time for performance; provided, however, that
the foregoing will not be construed to limit a Party's grace period allowed herein.
28. SURVIVAL. The terms and obligations of Sections 6, 7, 9, 22, 24, 25, and 26 of this
Agreement will survive the termination of this Agreement.
<Remainder intentionally left blank>
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IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed by
their duly authorized representatives on the date first above written.
PINELLAS COUNTY, FLORIDA,
by and through its
Board of County Commissioners
CITY OF CLEARWATER
By: By:
Chair
ATTEST:
KEN BURKE
Jenni Sj ' oirrier, City Manager
ATTEST:
ROSEMARIE CALL
By: By:
iAl lM tAt tx,
Deputy Clerk ✓ City Clerk
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Approved as to Form:
Melissa Isabel
Assistant City Attorney
Exhibit A
Capital Project Scope of Work
Eddie C. Moore Complex
Renovation Project
Bright and beautiful, from bay to beach, Clearwater is a city steeped in a rich history of softball. All you
need to do is look around to see where pride in the sport and the support of the community become
one, where the sand meets the clay.
This renovation project aims to modernize the complex to attract a broader array of tournaments and
events, thereby boosting visitors to the destination and bringing new economic streams to our
area. This project also has the ability to strengthen Clearwater's strategic partnership with Visit St.
Pete -Clearwater (VisitSPC) and enhance Clearwater's reputation as a premier sports destination.
The following items are improvements that are part of this project:
• Build a new two-story building in the middle of Fields 1-4, featuring expanded restrooms,
multipurpose spaces, an elevator and lobby, technology room and broadcasting areas for TV
and radio.
• Add new permanent seating behind Homeplate on all 4 fields.
• Add new dugouts with a restroom
• Install a concrete half wall with padding and broadcast -friendly netting from dugout to dugout.
• Add new electric and fiber terminations to support the latest technology
• Increase public Wi-Fi access
• Install 4 new scoreboards.
• Install new LED lighting on all nine fields.
• Replace landscaping around the complex.
• Perform necessary site work that supports and enhances the overall project.
Project Timeline
• Fall 2025 — Secure Architect and Engineer for the Project
• Winter 2025 — Start working on construction documents
• Spring 2026 — Select a General Contractor
• Summer 2026 — Finalize the construction documents
• Fall 2026 — Bring contract to Council
• Winter 2026 — Mobilize and start construction in February 2027
• Winter 2027 — Complete project and open facility in January of 2028
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Schedule of Values - ECM Renovation Project
City Grant Total
Building 3.5M 3M 6.5M
Includes -finishes for all restrooms,
multipurpose rooms, elevator, lobby,
storage area, windows, doors, plumbing,
electrical, sewer, technology room, etc.
Field Amenities 2.5M 2M 4.5M
Includes -%2 wall, wall pads, netting, seating,
dugouts, benches, fixtures, warm-up areas, roofs,
plumbing, electrical, sewer, irrigation, etc.
Field Athletic Lighting 500K 400K 900K
Includes -LED fixtures to all 9 fields
Technology/Scoreboards 200K 200K 400K
Include-Wi Fi, replace technology
termination, new public address system
for each field, add new scoreboards and
controllers.
Flatwork 400K 250K 650K
Includes -replace flatwork around the complex
Site Work 1.5M 650K 2.15M
Includes -demo existing structures, regrade
infield clay and warm-up areas, replace fencing,
build a new retention pond, tie in sewer lines
to the existing services, etc.
Landscaping 250K 300K 550K
Includes -add new ground cover, landscaping,
tree replacement, and new irrigation system
around the complex
Construction Docs
Includes -all construction documents
10% Continency
Total
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250K 250K 500K
910K 705K 1.615M
10.0M 7.75M 17.75M
EXHIBIT B
Tourism Promotion Benefits
The Eddie C. Moore Complex, City of Clearwater (CITY) shall provide, at a minimum, the following
Marketing and/or Sponsorship benefits to Visit St. Pete -Clearwater (VisitSPC) as part of the Capital
Project Funding Agreement from the Effective Date and for a period of 10 years from the completion of
the project.
I) Marketing & Advertising Benefits:
a. CITY to collaborate with VisitSPC on joint marketing campaigns and activities through social
media, advertising, direct sales, public relations and/or other programs as mutually determined by
the parties.
b. CITY to include in its capital campaign materials acknowledgment of funding from Pinellas
County.
2) PR & Event Benefits:
a. CITY to collaborate with VisitSPC on media tours and influencer opportunities by hosting
press/influencers.
b. CITY to collaborate with VisitSPC on both in -market and out -of -market brand activations and
media tours, as mutually determined by the parties.
c. CITY to provide collateral to be used by VisitSPC at tradeshows/events to promote and drive
interest to the destination.
d. CITY to include VisitSPC, in a mutually agreed upon manner, on all CITY press releases
related to the new building and in media kits.
3) Digital Communications Benefits:
a. Branding & Content: CITY to include VisitSPC branding, content and links on CITY
website and/or other digital platforms as appropriate, in a manner to be mutually agreed
upon. This may include, but not be limited to, an "about our area" section across CITY
digital platforms and a "where to stay" section, backlink or embedded widget to VisitSPC
booking software/places to stay section.
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b. Data Sharing: (i) VisitSPC to provide an Adara Software Development Kit ("SDK")
for facility to implement onto its website to understand the customer/visitor journey. Data
can be shared with facility to provide insights. (ii) CITY to upload annually a customer
record file to Adara Consortium Catalog. Customer records will not be accessible to
VisitSPC or Adara and personal identifiable data should never be emailed. VisitSPC will
provide a file upload link and data will be anonymized and encrypted. Customer records
will be matched across the data consortium to profiles to gain holistic view of customer
journey.
4) Onsite (at CITY) Benefits:
a. Permanent signage at/near guest -entrance of CITY acknowledging VisitSPC capital funding
contribution, by including external message "From Visitors With Love" or similar. Signage will
be provided by VisitSPC.
b. Up to two (2) complimentary events per year for VisitSPC staff and/or TDC members, and a
25% discount on all other events.
c. Access to CITY for VisitSPC's onsite survey team to collect tourism related data. VisitSPC
responsible for questionnaire & related resources.
d. A parking permit/dedicated parking spaces up to five (5) when needed for VisitSPC purposes.
5) Additional Benefits:
a. Up to Twenty -Five (25) tickets for any ticketed events to CITY per year for promotional tourist
offers. Tickets may be used by VisitSPC to promote tourism, including but not limited to use
across VisitSPC's social media channels for giveaways. Content to be provided by VisitSPC and
approved by CITY.
b. When attending any out of market events/tradeshows, CITY will include VisitSPC branding,
literature, swag, or other materials as part of their exhibit to the extent appropriate based on the
venue, and will notify VisitSPC in advance within a reasonable time to determine whether there is
the opportunity for additional collaboration consistent with the terms and spirit of this Agreement.
CITY will not unreasonably decline any proposed collaboration.
c. VisitSPC will work with CITY to develop travel incentives to encourage teams to book in
Pinellas County.
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6) Other:
a. CITY to provide annual reporting to VisitSPC on the marketing and/or sponsorship benefits
provided.
b. CITY and VisitSPC to meet annually to review effectiveness of marketing and/or sponsorship
benefits and, if VisitSPC or CITY is of the reasonable opinion that a particular marketing and/or
sponsorship benefit is outdated and/or not performing as expected and/or is no longer of
equivalent value for the purposes of promoting Pinellas County as a tourist destination, VisitSPC
and CITY shall mutually agree on modifications to that specific benefit.
c. VisitSPC has the ability to install Visitor tracking devices to measure foot traffic and/or visitor
analytics.
d. Eddie C. Moore should promote overnight stays at the point of booking, either on booking
page and/or website.
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