9791-24 Docusign Envelope ID:93DB127C-5E5C-494E-A428-4EBBBAD055DA
ORDINANCE NO. 9791-24
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA MAKING
AMENDMENTS TO THE COMMUNITY DEVELOPMENT CODE BY AMENDING
ARTICLE 8. DEFINITIONS AND RULES OF CONSTRUCTION, SECTION 8-102
DEFINITIONS; BY AMENDING APPENDIX C, DOWNTOWN DISTRICT AND
DEVELOPMENT STANDARDS, DIVISION 7. SIGN STANDARDS; CERTIFYING
CONSISTENCY WITH THE CITY'S COMPREHENSIVE PLAN AND PROPER
ADVERTISEMENT; PROVIDING FOR SEVERABILITY; AND PROVIDING AN
EFFECTIVE DATE.
WHEREAS, the City of Clearwater(the"City")adopted the Community Development Code
on January 21, 1999, which took effect on March 8, 1999; and
WHEREAS, the City has made numerous amendments to the Community Development
Code to account for changing conditions within the City; and
WHEREAS, the City would like to allow the same percentage of window signage
throughout the city; and
WHEREAS, murals bring vibrancy to the city and can have a very positive impact on
commercial areas and the community at large; and
WHEREAS, clearer guidance on what constitutes a commercial message within artwork
is needed to ensure the protection of First Amendment rights; and
WHEREAS, the City has determined that these amendments to the Community
Development Code promote and support the public health, safety, morals, and welfare, of the
City's residents; and
WHEREAS, the City desires for the Community Development Code to function effectively
and equitably throughout the City; and
WHEREAS, at a duly noticed public meeting the Clearwater Community Development
Board, pursuant to its responsibilities as the Local Planning Agency, has reviewed this
amendment, conducted a public hearing, considered all public testimony and has determined that
this amendment is consistent with the City of Clearwater's Comprehensive Plan and
recommended that the City Council adopt this amendment; and
WHEREAS, the City Council has fully considered the recommendation of the Community
Development Board and testimony and evidence submitted at its public hearing; now therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF CLEARWATER, FLORIDA:
Section 1. That Article 8. Definitions and Rules of Construction, Section 8-102.
Definitions, Community Development Code, be amended to read as follows:
Section 8-102. - Definitions.
Docusign Envelope ID:93DB127C-5E5C-494E-A428-4EBBBAD055DA
For the purposes of this Development Code, the following words and terms have the meanings
specified herein:
Artwork means a two- or three-dimensional representation of a creative idea that is expressed in
a form and manner so as to provide aesthetic beauty, appeal or enjoyment Father +hon +„
message OF otherwise identifies a preduGt, serviGe OF business sold or available On the pFGpeFt!F
wheFe the same is displayed. Company names, logos, and text relating to products sold by a
company or person that are a part of artwork shall be considered signage.
Mural means artwork applied to the wall of a building which covers all or substantially all of the
wall and denims o sn o OF t Of Rat Erol SGGial rU It Erol OF hiStGFir sigRifiGa RGe.
z.,,��p.���efl�evefl , ,
Section 2. That Appendix C, Downtown District and Development Standards, Division
2, Regulating Plan, Community Development Code, be amended to read as follows:
Section C-705. -Allowable sign area, number and types of signs.
A. Sign Area and Number of Signs. The total maximum sign area and number of allowable
signs shall be as determined in Table 6 below. For each cell in the table, there is a maximum
allowed sign area that may be utilized with any combination and any number of signs
associated with that cell, unless otherwise noted. The measurements for linear feet shall be
at grade. Specific requirements for the allowable sign types are set forth in Section C-705.0
and D.
B. Calculating Allowable Sign Area. The following figures illustrate how to determine street
frontage for the purposes of calculating sign area and how to calculate and apply allowable
signage.
Table 6.Allowable Signage
SIGN TYPE MAXIMUM NUMBER OF SIGNS TOTAL ALLOWABLE SIGN AREA
(Per Building or Establishment with (Per Building,or Establishment with
Exterior Entrance or Parcel, Exterior Entrance or Parcel,
whichever is applicable) whichever is applicable)
Building Signs
Wall Signs No more than 3 per facade along a 1 square foot of sign area per 1 linear
Awning Signs street frontage. foot of building facade facing a street
Canopy Signs frontage or 24 square feet, whichever
Projecting Signs is greater. The total square footage of
Shingle Signs any combination of buildings signs
shall not exceed 100 square feet.
Under Canopy 1 per facade along a street frontage 3 square feet
Signs
2 Ordinance No. 9791-24
Docusign Envelope ID:93DB127C-5E5C-494E-A428-4EBBBAD055DA
Rear Entry Building 1 per establishment with public rear 16 square feet
Sign entrance facing parking lot or
Clearwater Harbor
Window Signs N/A 254-9%of each first floor window or
window grouping, and each glass door
opening,-*The total area of all window
signs along a street frontage shall not
exceed 50 s uare feet.
Skyline Signs 1 per building facade along a street 1 square foot per 1 foot of building
frontage height
Freestanding Signs 1 sign per parcel fronting a street 1 square foot per 1 linear foot of
frontage with a building setback of at building frontage or 24 square feet,
least 20 feet whichever is greater, but no more than
64 square feet.
Sidewalk Signs 1 sign per retail/restaurant use Consistent with Table 3-1806.1.a
Criteria and Limitations for Sidewalk
Signs
* nL,e6 AO—t ORGl,sae+e..,.,.,Fary SigR6 p aRt t0 24 una
Figure 38. Calculations
DELETE CURRENT FIGURE 38 AND REPLACE WITH A NEW FIGURE 38.
r..
f
s
e,
j"
' 1
L-eai BL, drg' a.._------. ------------A�
uC s f ti
Drawingto Scale
3 Ordinance No. 9791-24
Docusign Envelope ID:93DB127C-5E5C-494E-A428-4EBBBAD055DA
U
N
b
12' a
_______
f7'; CANOPY SIGN CANOPY SIGN
-- ---- -
I
Linear Building Facade
Drawing Not to Scale 60 Feet
........ L ....
Sign Calculation Illustration:
Total Allowable Building Sign Area: One (1) square foot of sign area per one (1) linear foot
of building facade facing the street frontage, or 24
square feet, whichever is greater.
Maximum Buildings Signs Allowed: 3
Linear Feet of Building Facade: 60 feet.
Total Building Signage Area Allowed: 60 square feet.
A. Projecting Sign: One 32 Sf. (8'X2.5'=20 Sf. Rectangular Ssection) + (12 Sf.
Circular Section Radius=2').
B. Canopy Sign: Two 28 Sf. (Two signs - 14'X1.0 '= 14 Sf. Each).
Total Building Sign Area: 60 Sf.
Number of Building Signs: 3
Additional Allowable Signage_
C. Proposed Window Signs: 48-24 Sf. (Two-Four rectangular signs - 9-1-2 Sf. Each +
One round sign — 12 Sf.).
204-0% of Window area.
Total Additional Signage: 48-24 Sf.
Number of Additional Signs: 5.2
TOTAL SIGN AREA: 10894 Sf.
TOTAL NUMBER OF SIGNS: 89
4 Ordinance No. 9791-24
Docusign Envelope ID:93DB127C-5E5C-494E-A428-4EBBBAD055DA
Figure 39. Calculations
¢ _ 1 .
WA L
a
i j
'' sz
Drawing Not to Scale ,!) ep{
DELETE CURRENT FIGURE 39 AND REPLACE WITH A NEW FIGURE 39.
J -Ut
20'
2.4' 1
L - a.-- nTr1T
it7 tai- -
Linear Building Facade
Drawing Not 4o Scale 60 Feet
\®J
Sign Calculation Illustration:
Total Allowable Building Sign Area: One (1) square foot of sign area per one (1) linear foot
of building facade facing the street frontage, or 24
square feet, whichever is greater.
Maximum Buildings Signs Allowed: 3
Linear Feet of Building Facade: 60 feet
Total Building Signage Area Allowed: 60 Square Feet.
5 Ordinance No. 9791-24
Docusign Envelope ID:93DB127C-5E5C-494E-A428-4EBBBAD055DA
A. Wall Sign: 40 Sf. (2'X20')
B. Awning Sign: 9 Sf. (3'X3')
C. Shingle Sign: 6 Sf. (2.4'X2.4')
Total Building Sign Area: 55 Sf.
Number of Building Signs: 3
Additional Allowable Signage_
D. Proposed Window Signs: 5024 Sf. (Two signs on doors - 1042 Sf. Each + Two
rectangular signs—20 Sf. Each—5'x 4' = 20 Sf.).
1740% of Total Window area.
E. Proposed Awning Valance Sign: 10 Sf. (Two signs - 5 Sf. Each - 160"X0.75=120"X6"= 5
Sf.).
Up to 75% of Valance Width.
Total Additional Sign Area: 6034 Sf.
Number of Additional Signs: 64
TOTAL SIGN AREA: 1159-9 Sf.
TOTAL NUMBER OF SIGNS: 97-
D.
7D. Sign Types. The following sign types are permitted in the Downtown District subject to the
requirements below.
7. Window Signs.
a. Description: A sign that is affixed or attached to the inside of a window facing the
street.
b. Number of Signs: N/A.
c. Dimensional Requirements.
1. Window signs shall not exceed 2540 percent of any window or glass door
opening.
2. Where multiple windows present as one large window, the window grouping
will be treated as one window for the purpose of calculating allowed signage.
32. The total area of window signs erected along a street frontage shall not
exceed 50 square feet.
d. Standards.
1. Window signs shall be limited to windows and doors on the ground floor.
2. Window signs should be applied directly to the interior face of the glazing or
hung inside the window, thereby concealing all mounting hardware and
equipment.
3. Window signs shall not obscure views into a business.
4. Window signs should complement the merchandise display without obscuring
it.
5. Window signs should be scaled to the pedestrian instead of vehicular traffic.
6 Ordinance No. 9791-24
Docusign Envelope ID:93DB127C-5E5C-494E-A428-4EBBBAD055DA
Section 3. Amendments to the Community Development Code of the City of
Clearwater (as originally adopted by Ordinance No. 6348-99 and subsequently amended) are
hereby adopted to read as set forth in this Ordinance.
Section 4. The City of Clearwater does hereby certify that the amendments contained
herein, as well as the provisions of this Ordinance, are consistent with and in conformance with
the City's Comprehensive Plan.
Section 5. Should any part or provision of this Ordinance be declared by a court of
competent jurisdiction to be invalid, the same shall not affect the validity of the Ordinance as a
whole, or any part thereof other than the part declared to be invalid.
Section 6. Notice of the proposed enactment of this Ordinance has been properly
advertised in a newspaper of general circulation in accordance with applicable law.
Section 7. This ordinance shall take effect immediately upon adoption.
November 7, 2024
PASSED ON FIRST READING
December 5, 2024
PASSED ON SECOND AND FINAL
READING AND ADOPTED
Signed by:
Bruce Rector
Mayor
DS
Approved as to form: Attest:
FSigned by: DocuSigned by:
f((u w pfy,. R0 c�U
85115 FEf1e ...
Matthew J. Mytych, Esq. Rosemarie Call, MPA MMC
Senior Assistant City Attorney City Clerk
7 Ordinance No. 9791-24