08/14/2023Monday, August 14, 2023
1:00 PM
City of Clearwater
Main Library - Council Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
Main Library - Council Chambers
Community Redevelopment Agency
Meeting Agenda
August 14, 2023Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the July 17, 2023 CRA Meeting as submitted in written
summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Designate Anne Lopez as the Interim CRA Executive Director.
4.2 Status Update on items pertaining to the North Greenwood Community
Redevelopment Area.
4.3 Status update on items pertaining to the Downtown Community
Redevelopment Area.
5. Director's Report
6. Adjourn
Page 2 City of Clearwater Printed on 8/7/2023
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#23-0955
Agenda Date: 8/14/2023 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the July 17, 2023 CRA Meeting as submitted in written summation by
the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 8/7/2023
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#23-0993
Agenda Date: 8/14/2023 Status: Agenda ReadyVersion: 2
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Designate Anne Lopez as the Interim CRA Executive Director.
SUMMARY:
The purpose of this agenda item is to recommend the CRA Trustees designate Anne Lopez as
the Interim CRA Executive Director. Ms. Lopez will serve in this manner until such time as a
permanent replacement is found and so designated by the Trustees. An interim salary
commensurate with the assignment of duties will be applied to this period of service.
Page 1 City of Clearwater Printed on 8/7/2023
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: cID#23-0966
Agenda Date: 8/14/2023 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.2
SUBJECT/RECOMMENDATION:
Status Update on items pertaining to the North Greenwood Community Redevelopment Area.
SUMMARY:
Providing updates of the following:
·ARPA Community Grants
·Citizen Action Committee (CAC) Establishment
·Branding
·MLK Corridor - Takeaways from Forward Pinellas/Inspire Placemaking Public
Engagement Process
Page 1 City of Clearwater Printed on 8/7/2023
1
City of Clearwater - MLK Jr. Ave. Corridor
Form Based Code Recommendations
Inspire Placemaking Collective, Inc. (formerly S&ME, Inc.) was retained by Forward
Pinellas for the Urban Design Services Pilot Program aimed at assisting
communities in realizing local goals and objectives by offering a suite of urban
design services. The City of Clearwater was one of the three jurisdictions selected for
this program.
The City of Clearwater is in the process of establishing a new Community
Redevelopment Area (CRA) in their North Greenwood community. The North Martin
Luther King (MLK) Jr. Avenue Corridor (primarily between Marshall and Palmetto
Streets) is the historic heart of the North Greenwood neighborhood, serving as a
focal point for businesses and community gathering. Redevelopment and increased
pedestrian activity are a priority along the Corridor.
With the goal of understanding the community’s vision, a familiarization tour and
stakeholder interviews were conducted on March 7, 2023, and a two-day design
charrette was held on April 5 and 6, 2023.
The data and feedback received during the public input activities were used to
inform the recommendations below.
Form Based Code Recommendations
Establishing an adequate regulatory framework is a crucial component in
implementing the vison for the redevelopment of the MLK Jr. Avenue corridor (the
Avenue). This may be achieved by amending the Community Development Code
and Zoning Map to include a Form-Based Code (FBC) reflective of the desired
character for the Avenue. The intent of the FBC will be to preserve the existing
neighborhood fabric, while promoting quality infill and redevelopment projects
within a vibrant, walkable, mixed-use environment. The FBC will also allow the City
to establish priorities for the potential redevelopment of City-owned properties.
Should the City wish to pursue an amendment to the Community Development
Code and Zoning Map to incorporate a Form-Based Code for the corridor, the
following recommendations should be considered.
Regulating Plan
The organizing principle of the FBC is the regulating plan, a two-dimensional
graphic that depicts the geographic distribution of the transect zones. The
preliminary plan below, generated during the Design Charrette process, was used as
a basis for the creation of the Regulating Plan.
MLK Avenue Form-Based Code
Recommendations
2
Transect Zones
The regulating plan of the FBC will use transect zones instead of zoning districts.
Transect zones are to be delineated based on intensity of use (as opposed to types of
land use). Some of the recommended zones would include:
• Neighborhood Mixed-Use: The mixed-use area will encompass properties
along MLK from Grant Street to Palm Bluff Street with the aim of revitalizing
the pedestrian-friendly nature of the Avenue. Civic and cultural uses will be a
pivotal component of this transect, reinforcing the sense of place and
community. Flexibility will be important in this area to accommodate infill and
redevelopment; compatibility provisions will also be important for areas that
abut single family residential districts.
• Multi-Family Residential: This lower intensity area will generally include sites
along the Avenue from Marshall Street to Grant Street, from Palm Bluff Steet
to Palmetto Street, and properties east of the Neighborhood Mixed-Use area
to serve as a transition from the mixed-use corridor to the single-family areas.
A wide range of housing typologies should be allowed to accommodate the
needs of the community.
• Transition Zones: Characterized by the adaptive re-use of existing buildings
and incorporating a mix of low intensity commercial and residential uses, this
designation would be applied along Engman Street from Blanche B Littlejohn
Trail to MLK Jr. Avenue to reinforce the connection between the Trail and the
Avenue.
Permitted and Prohibited Uses
While the Neighborhood Mixed-Use zoning designation will allow for a mix of uses, it
will be important to ensure permitted uses are compatible with the scale and
N
MLK Avenue Form-Based Code
Recommendations
3
character of the Avenue. Auto-oriented uses (currently allowed in Commercial
districts), for example, should be prohibited. Similarly, single-family residential uses
(other than currently existing) should be reconsidered as a permitted use. The
regulations should incentivize vertical mixed-use and the provision of multi-family,
particularly developments that make housing affordable to the work force.
Block Layout and Connectivity
Block size is key to achieving good urban form and transportation (pedestrian and
vehicular) connectivity. Shorter blocks improve the pedestrian experience as well as
foster a street network that supports the efficient distribution of traffic. The urban
neighborhood gridded network shall be maintained and improved.
Building Placement and Orientation
The placement of a building on a site is critical to creating a continuous urban form
and district character. Buildings must be situated and oriented towards the street;
parking areas must be placed behind buildings. Building orientation may be defined
by locating prominent entrances along the Avenue. The FBC must address the
physical form of buildings and spaces in each of the defined transect zones instead
of focusing on uses and intensities like conventional regulations.
Public Realm
The interaction of the building with the public realm is of great importance. The
space in front of the building must include a public sidewalk, landscaping, street
trees, and streetscape furniture. The City should consider requiring easements from
developers to ensure sidewalks and parkways (furnishing zone between the travel
lanes and the sidewalks) are designed to accommodate safe and comfortable
pedestrian environments.
MLK Avenue Form-Based Code
Recommendations
4
Circulation, Access, and Parking
Standards should ensure development design addresses vehicular, bicycle, and
pedestrian traffic. Curb cuts along the Avenue should be minimized. Rear alleys,
secondary roadways, or joint use driveways should be used instead. Flexibility will be
needed for parking—a combination of various parking strategies (i.e., reduction in
parking requirements, shared parking or district-wide parking, and public parking)
will need to be considered.
Building Form, Massing, and Scale
Standards must be adopted to ensure building
massing is adequately addressed and large building
volumes are divided to appear as smaller volumes
grouped together. Volume breaks may be achieved
by volume projections and recesses, and varying
heights and roof lines. Building form provisions
should address massing roof modulation and
building height. While we observed a preference for
keeping the current low building heights along the
corridor, the discussion needs to be held again with
the community during the preparation of the FBC.
Façade Articulation, and Fenestration
Facades must be designed to reduce the monolithic appearance of large unadorned
walls. Fenestration (the arrangement of windows and doors along a façade) is a
critical part of façade articulation. The percentage of fenestration shall be regulated
to ensure transparency and adequate façade design.
MLK Avenue Form-Based Code
Recommendations
5
Landscaping, Lighting, and Drainage
The landscaping standards should focus less on buffers and
use separation along the Avenue and more on providing
shade and accentuating buildings and public spaces.
Lighting standards will focus on safety and compatibility.
Provisions should be included to encourage the use of Low
Impact Development practices (e.g., green roofs, rain
gardens, rain cisterns, or other design techniques).
Signage
Sign regulations must ensure redevelopment and infill
projects have adequate signage in line with the vision for
the Avenue. Standards must also address storefront
signage location, materials, and size to ensure a consistent
environment. The City or the CRA should also consider
establishing a wayfinding program along the Avenue.
Public Art
Art (e.g., sculptures and murals) are an important part of urban life. Vibrant districts
are made more unique when sprinkled with local art. The City should consider
adopting an art program that would allow sculptures and
murals throughout the Avenue. Murals should not be
regulated as signs as they are not intended for
advertisement, but rather as works of art. They should be
allowed as part of a program managed by the City. Many
cities in Florida have established their own programs and
include requirements such as prior experience of the artist,
size, and placement limitations.
Adaptive Reuse and Renovations
Given the quality of the building stock, the FBC must address the reuse and
repurposing of existing buildings. Major renovations should align with the desired
character and incorporate as many of the required site and building standards as
possible.
MLK Avenue Form-Based Code
Recommendations
6
Civic and Cultural Buildings
Civic and cultural buildings may include, but are not limited to, municipal buildings,
religious facilities, libraries, schools, recreation facilities, and places of assembly. The
FBC must include standards for the scale, placement, and design of such uses,
ensuring these are celebrated as landmarks. These standards should include the
following:
• Civic and cultural buildings should be sited in locations of particular
geometric importance, such as anchoring a major public space or terminating
a street vista. Flexibility in building placement allows civic and cultural
buildings to be distinguished from surrounding residential and commercial
buildings and to be a prominent landmark in the community.
• The scale of civic and cultural buildings should typically be larger than
surrounding buildings in order to be more prominent and visible across
greater distances. Floor-to-floor heights and architectural details shall be
proportionately larger than those of private buildings that exist or are
anticipated within adjacent blocks. Flexibility in height may be granted for
roof forms, entrances, and other architectural elements, which reinforce the
character. When civic and cultural uses are incorporated into mixed-used
developments, their prominence should be highlighted.
• The design of civic and cultural buildings shall be of the highest quality to
reflect their importance within the community and their function as
landmarks.
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#23-0967
Agenda Date: 8/14/2023 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.3
SUBJECT/RECOMMENDATION:
Status update on items pertaining to the Downtown Community Redevelopment Area.
SUMMARY:
·Business Assistance | Grants Programs
·The Nolen
·The Mercado
·New Business Interests for Downtown
Page 1 City of Clearwater Printed on 8/7/2023