12/08/2022 - SpecialThursday, December 8, 2022
9:00 AM
City of Clearwater
Main Library - Council Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
Main Library - Council Chambers
Council Work Session
Special Work Session
Re City Council Strategic Planning Session
December 8, 2022Council Work Session Special Work Session
1. Call to Order
2. Council Discussion Item
Review input obtained through interviews with City Council, executive
team, staff, and the community.
2.1
Review results from the November 17 Department Head Workshop.2.2
Establish priorities, goals, and objectives for Fiscal Years 2023-2024 and
2024-2025.
2.3
3. New Business (items not on the agenda may be brought up asking they be
scheduled for subsequent meetings or work sessions in accordance with Rule 1,
Paragraph 2).
4. Closing Comments by Mayor
5. Adjourn
Page 2 City of Clearwater Printed on 12/3/2022
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#22-1312
Agenda Date: 12/8/2022 Status: Agenda ReadyVersion: 1
File Type: Council Discussion
Item
In Control: Council Work Session
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Review input obtained through interviews with City Council, executive team, staff, and the
community.
SUMMARY:
The consultants will review strategic planning elements and process.
Discussions will refer to Attachments A and B included in the workbook.
Page 1 City of Clearwater Printed on 12/3/2022
Workbook for City Council Strategic Planning Workshop
December 8, 2022
December 8, 2022
Table of Contents Baker Tilly
Table of Contents
Purpose of this Workbook ...................................................................................................................... 1
Components of the Strategic Plan .......................................................................................................... 2
Strategic Planning Workshop Agenda .................................................................................................. 3
Department Head Workshop Summary ............................................................................................... 4
Vision Statement ....................................................................................................................................... 6
Vision Reflection Prompts .................................................................................................................. 7
Mission Statement .................................................................................................................................... 8
Mission Reflection Prompts ................................................................................................................ 9
Priorities for the Future .......................................................................................................................... 10
Priorities Reflection Prompt ............................................................................................................. 10
Attachment A – Environmental Scan .................................................................................................. 11
Attachment B – Summary of Themes .................................................................................................. 26
Attachment C – List of Department Goals ......................................................................................... 30
December 8, 2022
Purpose of this Workbook Baker Tilly
1
Purpose of this Workbook
This workbook is a resource to help participants prepare for the December 8 strategic planning
workshop. The information contained in the workbook is intended to inform and stimulate
thinking and guide discussions during the workshop.
Please read the contents of this workbook, complete the reflection prompts,
and bring this document with you to the workshop on December 8.
During the December 8 workshop, we will review the comments and themes from Baker Tilly’s
interviews, the results of the employee and community surveys, and an environmental scan
provided by City staff. Councilmembers will use this information to review the existing vision
and mission statements, identify priorities, and reach consensus on goals, objectives and success
measures.
We encourage you to set aside some time to review and complete this workbook before the
workshop. Reflection prompts are provided throughout to stimulate thinking. We ask that you
come prepared to share your ideas and engage in planning for the future of Clearwater.
December 8, 2022
Components of the Strategic Plan Baker Tilly
2
Components of the Strategic Plan
Strategic goals span a period of several years and provide a high-level road map for the
organization. They are based on a broad vision and guide the direction of the organization by
describing a desired future. Once the priorities and goals are finalized, we will identify objectives to
achieve the goals. The graphic illustration below shows the key components of a strategic plan. The
components are defined in the paragraphs that follow.
A vision sets the focus for the future. It is a statement of where the City of Clearwater is going.
A mission is a statement of the purpose of Clearwater. It fundamentally defines what the
organization stands for and what it will do.
The values of an organization drive the process of implementation. Values provide the basis for how
the organization and its members will work to achieve the mission and vision. Examples of values
include professional excellence, innovation, leadership, teamwork, and integrity.
Priorities set the framework that guides the direction and
focus, budget decisions and allocation of other resources,
such as staff time. They are stated as “high-level”
opportunities for change and improvement and state about
the desired future.
Goals and Strategies. Goals provide the “why” (larger
meaning and context) of specific actions the department
takes. They help leaders decide which of the many worthy
projects should be done and when, within available
resources. Community priorities and goals must be
meaningful and attainable. Strategies are the means to
achieve the goals. They describe an approach or method and
begin to answer the question: How will we go about accomplishing the goal? Strategies may include
broad areas to pursue, rather than individual projects. To assure that the goal is achieved, later in the
process each strategy must be assigned to an individual, with resources identified, and incorporated
into department work plans.
An Implementation Action Plan (IAP) is the blueprint for carrying out the plan. It contains the
detailed steps that must be taken to assure that the goals and strategies are achieved. Action plans
provide a framework for determining specific actions, levels of priority, and assignments, and is
prepared after the strategic plan is completed. The IAP is designed to be a management tool to help
the organization assure that goals are attained and are well suited to periodic check-ins about
progress, changes or challenges.
Vision / Mission / Values
Priorities
Goals and
Strategies
Implementation
Action Plan
December 8, 2022
Strategic Planning Workshop Agenda Baker Tilly
3
Strategic Planning Workshop Agenda
Strategic Planning Workshop with the City Council
Agenda
December 8, 2022, 9:00 a.m. to 3:30 p.m.
City Council Chambers, Clearwater Public Library 100 N. Osceola Ave., Clearwater, FL 33755
Workshop Objectives
• Review input obtained through interviews with City Council, executive team, staff, and the
community
• Review results from the November 17 Department Head Workshop
• Establish priorities, goals and objectives for the next FY 2023-24 and FY 2024-25
Facilitators: Jacquelyn McCray and Dale Sugerman
1. Welcome, Introductions and Agenda Review
2. Strategic Planning
• Strategic planning elements and process
• Strategic thinking vs. strategic planning
3. Environmental Scan Data and Information (See Attachment A)
4. Summary of Engagement Themes (See Attachment B)
• Review interview themes from city leaders
• Review themes from the community and employees
• Discuss commonalities, differences, and implications for the future
5. Discuss Results from the Department Head Workshop – Vision, Mission, and Operational Values
and Priority Goals (See Attachment C for complete list of department goals)
• Review vision, mission, and operational values
• Review list of FY 2022-23 priority goals
6. Begin Discussing Priorities for the next two fiscal years
• Overview of current strategic direction and goals for the City
• Discuss desired priorities and outcomes for the future
• Identify consensus priorities
Break for Lunch (12:00)
7. Identify Goals and Objectives
• Discuss and develop goals and objectives
• Refine goals and objectives and identify success measures
8. Wrap Up, Next Steps and Adjourn
December 8, 2022
Department Head Workshop Summary Baker Tilly
4
Department Head Workshop Summary
On November 17, the City Manager and department heads gathered for a workshop to review and
update the current Clearwater vision and mission and develop internal operating values. The
department heads worked together to review their individual goals for the current fiscal year and
collectively identify high-priority goals to address in the next fiscal year. A summary of the
workshop results is provided below.
Draft Updated Vision Statements
a. A community where everyone prospers and thrives
b. A community that thrives
c. A community experience where individuals and businesses can thrive
d. A community experience where everyone can thrive
Draft Updated Mission Statements
Optimize resources to provide quality services and infrastructure equally for all, now and into the
future.
Draft Internal Operating Values
• Integrity
• Adaptability
• Innovation and Creativity
• Empathy
• Resiliency
• Trust
• Safety
• Inclusivity
FY 2023-24 Priority Goals (a complete list of department goals is included as Attachment B)
1. Begin construction on beach marina replacement
o Seek Council approval by March 2023
o Break ground on project by January 2024
2. Support the opening of Imagine Clearwater
o Complete communications plan with stakeholders by January 2023
o Establish workflow of recurring events and events programming operations by June
1, 2023
3. Obtain lightening protection system for the beach and other parts of the city
o Select vendor by December 31, 2023
o Operational by June 1, 2023
4. Develop and implement policing strategy for Imagine Clearwater and the downtown
Clearwater (new area of the city/park amenities/programming/staffing for special events) to
identify resource demands in the budget
5. Begin ARPA program implementation beginning November 28, 2022 (application period
opens)
6. Conduct economic development and housing needs analysis to determine desired mix of
affordable housing options by July 1, 2023
December 8, 2022
Department Head Workshop Summary Baker Tilly
5
o Analysis of current marketplace and income strata
7. Identify and pursue property acquisition and assemblage opportunities
o Hire position by January 1, 2023 (real estate position)
o Identify strategic acquisitions by June 1, 2023
o Forward list of opportunities to Council by September 30, 2023
8. Bring Library back to full staffing by determining best hours to serve the community by
April 1, 2023
9. Submit the draft comprehensive plan for adoption to City Council by September 30, 2023
10. Open and fully staff the downtown corridor (Coachman Park, Mercado) with programming
by June 1, 2023
11. Complete city cultural assessment by February 28, 2023
12. Establish training division in HR Department by December 31, 2022
o Engage with departments to determine training needs and begin training by January
1, 2023, with on-going target dates
o Train 50% of departments by June 30, 2023
13. Complete installation of unified communications system by September 30, 2023
o Phone system to integrate with email, cloud storage, and customer service call center
14. Complete network security upgrades by March 31, 2023
15. Work with departments to establish operational performance management measures for
three to five departments by September 30, 2023
o An actual program with public-facing component in the budget to leverage data
within departments and demonstrate transparency to the public
16. Initiate City Works project with assistance of third-party implementor and software by
March 31, 2023 (see activities for item 21 below)
17. Install solar arrays on five city buildings by September 30, 2023
18. Distribute 50% of ARPA cultural affairs funds by September 30, 2023
o $500,000 to distribute
o See goals for item 5 above)
19. Maximize public access to March 2024 elections information by September 30, 2023
20. Rewrite the City intranet page by June 30, 2023
21. Initiate City Works by June 1, 2023
o Consultant on board with the city
o Piggyback on consultant
22. Implement Tyler-Munis bid management by March 31, 2023
23. Migrate Tyler-Munis financial management to the cloud by September 2023
24. Determine if Clearwater Gas should enter renewable energy market by September 30, 2023
25. Develop infrastructure to support electric garbage trucks by June 30, 2023
26. Develop right-of-way tree planting program by September 30, 2023
27. Begin hosting quarterly training with neighborhoods operations by December 31, 2022
28. Complete Osceola transportation initiative by 2024/2025.
29. Initiate special events traffic management by 2023.
30. Complete agreement with the Phillies by 2023.
31. Complete land exchange with the Church of Scientology by 2023.
32. Complete the public works and public utilities complex by 2025/2026.
December 8, 2022
Vision Statement Baker Tilly
6
Vision Statement
Effective vision statements speak to the future, are short enough to be remembered, and do not
repeat what is in the mission statement. Table 1 includes comments from interviews with
elected officials and the management team. The current vision statement for the City of
Clearwater is:
Table 1. Summary of Comments about the Vision Statement by Elected Officials, Management Team
Members, and Community Members
Vision
A place where residents, families, and businesses can thrive.
A community committed to environmental stewardship.
Strong and diverse neighborhoods for the betterment of our community.
It’s a little bit wordy. Make it more succinct.
It’s too long; make it more concise.
It’s too flowery and not very goal-oriented (use words such as accountability, clarity, and communication.)
Would not change anything, but if you talk it, you have to walk it.
Some neighborhoods are struggling; don’t just focus on the visitors.
The statement is a beautiful platitude, but not terribly convincing.
Focus on things like “encouraging and facilitating development, being mindful of all citizens”.
It’s too broad. Alternative could be: “We want to be the premier location for businesses and residents in the Tampa
Bay region.” Also include the words accessibility, affordability, and variety in the vision.
Suggested words and phrases: leader, innovative, future, climate change, high quality of life, strong neighborhoods,
and “housing stock is delivering.”
Suggest phrases: A place worthy of investment; We are the city of economic prosperity; A place to create wealth;
and A place to minimize costs for businesses.
Need words like “intentional” and phrases like “political leadership and courage.”
Suggested: We will be innovative, fiscally responsible, with a high level of customer service, and engaged with our
community (neighborhoods), promoting economic development, being more methodical and intentionally strategic
when moving forward.
Suggested: Vibrant community, vibrant economy.
Revise it to include greater emphasis on citizens and Clearwater.
Suggested: A city that prospers – where individuals and businesses are encouraged to expand and grow.
Suggested: A residential location of choice with a specific pursuit to expand and diversify the economy.
Clearwater will be a uniquely beautiful and vibrant community:
• that is socially and economically diverse;
• that invests for the future; and
• that is a wonderful place to live, learn, work, visit, and play.
December 8, 2022
Vision Statement Baker Tilly
7
Vision Reflection Prompts
In advance of the workshop, please answer the questions below. Make notes in the space
provided and be prepared to share your ideas when we are together.
1. Do you think the vision statement for the City should be changed? If yes, indicate
why in the space below.
2. If you believe the current vision statement should be changed or modified, what is
your suggested vision statement?
December 8, 2022
Mission Statement Baker Tilly
8
Mission Statement
Effective mission statements clearly state why the organization exists; its purpose for being.
The best mission statements state the desired outcomes and are short enough to be easily
remembered. The current City of Clearwater mission statement is provided below, and Table
2 includes comments from interviews with elected officials and the management team.
The mission of the City of Clearwater is to:
• Provide cost-effective municipal services and infrastructure, and
• Facilitate development of the economy
• To support a high quality of life and experience.
Table 2. Summary of Comments about the Mission Statement from Elected Officials and Management
Team Members
Mission
Suggested: Innovation of economic, environmental, and social improvements and a cornerstone of how we
approach the next five years.
We need to work on the second bullet point of the current mission.
It comes into conflict with the fact that some of our employees cannot afford to live here, so the pay structure
needs to change.
Suggested: Equitable delivery of services.
We do a poor job of carrying out the mission.
Add: Cost-effective services and innovation.
Focus on the neighborhoods and not just the beach and downtown.
Maintain first-in-class resources.
Collaborate more on the economy.
Using the word “facilitation” doesn’t have a clear definition, and it is too weak.
Suggested: Mission-directed government.
Promote greater staff collaboration and reduce silos.
Focus on resources spent versus outcomes versus when they are delivered.
Suggested: Help people live a better life.
Need to add a statement that addresses the lack of diversity and the negative perceptions in the city.
Add: “to provide a welcoming environment to all.”
Good with it as it is.
December 8, 2022
Mission Statement Baker Tilly
9
9
Mission Reflection Prompts
In advance of the workshop, please answer the following questions. Make notes in the space
provided and be prepared to share your ideas when we are together.
1. What do you like about the current mission statement?
2. If you believe the current mission statement should be changed, how would you
modify one or more of the statements above?
December 8, 2022
Priorities for the Future Baker Tilly
10
10
Priorities for the Future
We will discuss and identify priority areas to address over the next three years that are relevant
to the vision for the City. Based on consensus priority areas we will be begin formulating goals.
Goals span a period of several years and provide a high-level road map for everyone in the
organization. They guide the direction of the organization by describing the desired future.
Once the priorities are identified and goals are formulated, we will determine strategies to
achieve the goals.
Review the summary community engagement and interview themes included as Attachment A
and answer the following reflection questions about priorities.
Priorities Reflection Prompt
In advance of the workshop, please answer the questions below and be prepared to share your
ideas when we are together.
1. Are there significant opportunities that are missing from the list below on pages 26 through
28 ? If yes, list them below.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
2. Using the space below, indicate your top three priority areas to address over the next three
years.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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11
Attachment A – Environmental Scan
|1CITY OF CLEARWATER
City of Clearwater:Strategic PlanEnvironmental Scan
|2CITY OF CLEARWATER
Environmental Scan Items
•Who we are
•Demographics
•Socioeconomic Indicators
•Land Use Map
•Zoning Map
•Traffic Study
•Budget Information
•Current Strategic Plan Achievements
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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12
|3CITY OF CLEARWATER
Who We Are
Population
•2020 Census: 117,292population in the City of
Clearwater
•Clearwater is ranked the19thmost populous city in
Florida
|4CITY OF CLEARWATER
Who We Are
Education
•2019 American Community Survey (ACS) data:
•36.1% of the population over 25 years old have a bachelor’s degree orhigher
•6.3% of the population over 25 years old have some high school education
but no diploma
•3.4% of the population over 25 years old have less than a 9 th grade
education
•82.2% of the population over 3 years old are enrolled in a public school
•17.8% of the population over 3 years old are enrolled in a private school
•42% of the population over 5 years old speak English less than very well
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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13
|5CITY OF CLEARWATER
Who We Are
Employment
•59% of the population over
age 16 are in the labor force
•41% were not
•99.8% of those in the labor
force were in civilian labor
•93.6% were employed
•6.4% were unemployed
|6CITY OF CLEARWATER
Who We Are
Income
•According to the 2020
Census, the median
household income in
Clearwater is $50,355
•Lower than Pinellas County
and the State
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
14
14
|7CITY OF CLEARWATER
Who We Are
Housing
•2020 Census: 62,330
housing units
•83.7% were occupied
•16.3% were vacant
•2019 ACS data: 60,504
housing units
•80.4% were occupied
•19.6% were vacant
|8CITY OF CLEARWATER
Who We Are
Future Projections
•Forward Pinellas and the
Southwest Florida Water
Management District
(SWFWMD) predict apopulation over 148,000residents in the year 2045
•A projected 26% increase inpopulation between 2020and 2045
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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15
|9CITY OF CLEARWATER
Socioeconomic Indicators
Poverty
•21,924 persons or 14.1% of
the population is considered
to live below the poverty
level in the City of
Clearwater
•Retired populations not
traditionally considered to
be living in poverty fall intothis category because of
their fixed incomes.
|10CITY OF CLEARWATER
Socioeconomic Indicators
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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16
|11CITY OF CLEARWATER
Minority Population
|12CITY OF CLEARWATER
Households with Limited English Proficiency
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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17
|13CITY OF CLEARWATER
Population 65 Years and Older
•There are 36,748individuals or 25% of
the population who are65 years of age or
older in the City of
Clearwater
|14CITY OF CLEARWATER
Population 18 Years and Younger
•There are 19,747
individuals or 13% of the
population who are 18
years of age or under in
the City of Clearwater
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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18
|15CITY OF CLEARWATER
Zero Vehicle Households
•10% of occupied
households do nothave access to a
personal vehicle
|16CITY OF CLEARWATER
Commuter Travel Modes
•83.5% of workers in the
City of Clearwater
commute to work using
personal vehicles
•16.5% of workers in the
City of Clearwater use a
mix of othertransportation modes
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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19
|17CITY OF CLEARWATER
Commute by Non-Personal Motor Vehicle
|18CITY OF CLEARWATER
Existing Land Use Map
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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20
|19CITY OF CLEARWATER
Zoning Map
|20CITY OF CLEARWATER
Citywide Traffic Synchro Model AM/PM
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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21
|21CITY OF CLEARWATER
Citywide Traffic Synchro Model AM/PM
The number of intersections experiencing a Level of Service (LOS) E or F in both the AM and PMpeak hour increases in the future.
Staff recommends the following mitigation measures:
1.Procurement, Installation, and Operation ofTraffic Management Center, Fiber and Communicationsto provide a better roadcorridor traffic signal coordinated performance•Quicker response time and improved quality of response to failures, alarms, and citizen complaints.
•Traffic management focused specifically on the City of Clearwater needs such as minimizing delays for all users, multimodal
operations, beach, and special event traffic management.•Improved ability to manage changes in traffic patterns, modes, and volumes due to expected growth coming to the City.2.Ongoing Citywide Mobility Studyto provide recommended CIP improvement projects to be incorporated within the overall Public
Works CIP projects3.Coordinate withPinellas County and FDOTto incorporate and implement improvement projects along their roads.
|22CITY OF CLEARWATER
Total Budget
(All City Opera�ons)
Amended
FY 2021/22
Approved
FY 2022/23
%
Inc/(Dec)
$628,775,509 $651,115,095 4%
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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22
|23CITY OF CLEARWATER
General Fund Revenues
Source Amended FY 21/22 Approved FY 22/23 Inc/(Dec)
Ad Valorem Tax $ 72,648,340 $ 80,964,710 11%
U�lity Taxes 17,270,000 17,890,000 4%
Other Taxes 6,080,000 6,430,000 6%
Franchise Fees 10,527,550 11,000,000 4%
Intergovernmental 24,399,380 28,768,720 18%
Charges for Service 15,799,810 17,218,270 9%
Transfers In 11,425,143 12,497,802 9%
All Other Revenue 7,356,726 8,860,258 20%
Transfer (to)/from Surplus 13,431,675
TOTAL $ 178,938,624 $183,629,760 3%
|24CITY OF CLEARWATER
General Fund Expenditures
Department Amended FY 21/22 Approved FY 22/23 Inc/(Dec)
Police $ 50,129,397 $ 53,505,918 7%
Fire 31,289,534 33,798,143 8%
Parks & Recrea�on 37,206,825 38,162,462 3%
Library 8,416,841 9,445,675 12%
Planning& Development 7,457,846 7,605,355 2%
Public Works 8,492,000 12,890,943 52%
Non-Departmental 21,494,351 11,763,576 (45%)
All Other Departments 14,451,830 16,457,688 14%
TOTAL $ 178,938,624 $ 183,629,760 3%
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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23
|25CITY OF CLEARWATER
|26CITY OF CLEARWATER
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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24
|27CITY OF CLEARWATER
|28CITY OF CLEARWATER
Strategic Plan Achievement Highlights
Recent Accomplishments
•Created Office of Innovation and Neighborhoods Div.
•Free WiFi to areas of Downtown
•Established Public Works Department
•Imagine Clearwater
•Selected REH as Concert Venue Operator
•Under construction –on time and on budget
•Greenprint 2.0
•North Greenwood CRA
December 8, 2022
Attachment A – Environmental Scan Baker Tilly
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25
|29CITY OF CLEARWATER
Strategic Plan Achievement Highlights
Recent Accomplishments
•Repaired 28,948 linear feet of sidewalks
•Downtown Events Activation
•Lost Graves Support
•Cenergistic
•Vulnerability Assessment
•Solar Co-Op
•New EV Charging Stations
|30CITY OF CLEARWATER
Data Sources
American Community Survey Data (2019)
City of Clearwater Comprehensive Plan 2045
Citywide Traffic Synchro Model, Mead & Hunt (2022)
Clearwater FY 22-23 Adopted Budget (2022)
Clearwater Land Use Plan
December 8, 2022
Attachment B – Summary of Themes Baker Tilly
26
26
Attachment B – Summary of Themes
City of Clearwater
Themes from City Survey, Community Forums, and
Interviews with City Council and Staff
1) National Citizen Survey (Conducted in August 2021)
Strengths
o Clearwater’s natural environment (e.g., beaches and green spaces)
Residents rated the following as either “excellent” or “good”
• The overall quality of the natural environment in the City of
Clearwater (69% of survey respondents)
• The City’s parks and recreation opportunities (79%)
• The availability of paths and walking trails (78%)
Areas for improvement
o Residents identified future development efforts regarding affordable housing
(noted by 78% of respondents), well-planned economic growth (noted by 60% of
respondents), and well-planned commercial growth (noted by 63% of
respondents)
o Among surveyed residents, 53% rated the “sense of civic/community pride” in
the City of Clearwater as either “fair” or “poor”
There is room for the City “to foster and communicate a more robust
sense of ‘identity’ and ‘belonging’ in the community”
o Other areas that were rated either “fair” or “poor” by residents were the City’s
transportation system (rated by 53% of respondents), the ease of public parking
(61%), and the ease of travel by public transportation (65%)
Areas of focus
o Residents felt it was “essential” or “very important” for the City to focus on its
economic health (92%), infrastructure (90%), and overall safety (91%) in its
strategic planning
2) Input from Community Forums
• Top Strengths (in order of most to least important)
o Beaches
o Access to surrounding Tampa Bay communities
o Increasing diversity of the population
December 8, 2022
Attachment B – Summary of Themes Baker Tilly
27
27
• Top Weaknesses
o Traffic congestion
o Lack of affordable housing
• Top Opportunities (from most to least important)
o Imagine Clearwater/Downtown and waterfront development projects
o Improving education and job opportunities
o Unifying residents across all neighborhoods
o Developing a shared community identity for Clearwater
• Top Threats
o Economic/tourism downturn (two-way tie)
o Red tide, toxic algae blooms (two-way tie)
o Climate change
o Unplanned growth
• Top Attributes to Keep “As Is”
o High-quality City services
o Retaining city amenities (nature, parks, etc.)
o Progress on the Imagine Clearwater project
o Clearwater Police Department doing a good job regarding safety and community
policing and community engagement (two-way tie)
o Commitment to economic mobility for diverse residents (two-way tie)
• Top Vision Statements (for next five years)
o A place where residents, families, and businesses can thrive
o A community committed to environmental stewardship
o Strong and diverse neighborhoods for the betterment of our community
• Top Core Values/Guiding Principles
o Economic innovation
o Environmental, and social improvement – a city that prospers, where individuals
and businesses are encouraged to expand and grow
o Transparency
o Integrity
o Openness
o Resiliency
o Unity – Inclusiveness of all citizens of the City of Clearwater, and consensus
building
3) Interviews conducted by Baker Tilly (September 2022)
Greatest Strengths of the City Organization
• City leadership is new/fresh, collaborative, and effective (gets stuff done)
December 8, 2022
Attachment B – Summary of Themes Baker Tilly
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28
• City staff are dedicated and provide quality services and experiences to residents
• Staff are motivated
• Strong tax base - City is well-funded, well-resourced, and in a good financial
position
Greatest Opportunities to Pursue – Near-Term
• Achieve density and diversity, including a younger and more ethnically/culturally
diverse resident base
• Better communication about plans, successes, and the City’s Vision
• Making improvements to the downtown
• Developing affordable housing
• Developing a mass transit solution
• Finishing the Imagine Clearwater project
• Focusing on downtown redevelopment – residential mixed-use
• Partnering with the Church to improve downtown
• Greater dialogue with the Church of Scientology
• Implementation of the U.S. 19 Corridor project
Goals for the Future
• Completing a Comprehensive Plan update
• Completing all infrastructure projects
• Completing the Bluffs project
• Deciding how to deal with the County moving out of downtown
• Developing departmental work plans
• Diversifying the economic base
• Filling vacancies
• Implementing education broadband
• Implementing the U.S. 19 Corridor project
• Improving the permitting process
• Increasing sustainability
• Maintaining a good level of cybersecurity
• Providing training
• Reducing dependence on the beach as a revenue source
• Successful opening and programming for Imagine Clearwater and the downtown
core
• Working toward renewable energy
Most Important Goals
• Attracting, training, developing and retaining qualified professional employees
• Delivering on infrastructure projects
• Completing Imagine Clearwater park by July 2023, and establishing a maintenance
plan for the park
• Protecting the backbone communications infrastructure
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• Providing alternative means of transportation for citizens
• Revitalizing downtown to attract and retain great businesses
What Success Looks Like to You
• City working together as a team, with integrated efforts (removing silos)
• Getting all Councilmembers to agree on priorities and move toward one vision
• Having clear starting and ending points for projects, and making sure projects are
measurable
• Having enough clarity and guidance for department work planning
• Revising and updating the vision, mission, and values
• Setting goals that are obtainable and measurable, and attaching costs to those goals
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Attachment C – List of Department Goals
Comprehensive List of Department Goals for FY 2023-24 and FY 2024-25
CITY ATTORNEY
FY 2022-23 Goals
Goal 1: Migrate our case/document management system to a superior tool that aligns with the City’s
IT strategy.
Supporting Information/Justification
• We will convert our case/document management from Adderant (a legacy system) to
CityLaw, a robust cloud-based case management software.
• All new cases will be entered into CityLaw starting on day 1 of implementation, and all
existing litigation and prior matters will be migrated.
• All new cases will be entered into CityLaw, and all existing litigation will migrate over time.
• Adopting a cloud-based strategy will improve our resiliency and remote access; in addition,
the new software provides better reporting tools to inform the Council and make better
decisions regarding outside counsel and FTEs.
• All new cases will be entered into CityLaw as they arrive, and all existing litigation will be
entered by the end of the fiscal year.
Goal 2: Successfully close on strategic real estate transactions for which we are currently under
contract.
Supporting Information/Justification
• The City is under contract with both Peace Memorial and PSTA for important land
acquisitions, and those deals must be brought to a successful closing.
• Both deals must close – there should be 100% closing rate.
• Both deals will be brought to a successful closing unless the other party identifies
environmental or other reasons to withdraw or modify the deal prior to closing.
• These real estate deals are crucial to creating development opportunities for an intermodal
center downtown and acquire land for construction of a parking garage to support Imagine
Clearwater.
• PSTA should close by the end of the fiscal year, while Peace Memorial should close before the
opening of Imagine Clearwater.
Goal 3: Maximize access to March 2024 municipal election information.
Supporting Information/Justification
• Hire a new attorney and realign attorney assignments as needed to maximize skill sets,
ensure equitable distribution of work, and promote cohesion between departments.
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• 1 new FTE will be hired, and each director will have 1 or 2 assigned attorneys by the end of
the fiscal year.
• Hiring the new lawyer and setting assignments for the year is achievable.
• Relevant: this goal will promote department morale by ensuring equal workloads among
lawyers, while respecting individual lawyers' areas of interest and expertise.
• Timely: the new lawyer should begin work by the end of Q1 of 2023, and all lawyer
assignments should finalize at or soon after the time of hire.
Another goal for this year is refining our merit-based performance evaluation process. For
FY 2023-24, goals might include partnering with Planning/Engineering to ensure successful
development pre-approval of the Bluffs (if the referendum succeeds!) and increasing city
attorney’s office involvement and participation in intergovernmental relationships such as
Florida Municipal Attorneys Association (FMAA) and the City & County Local Gov't. (CCLG)
section of the Florida Bar.
CITY CLERK
FY 2022-23 Goals
Goal 1: Provide timely access to city records and meeting information.
Supporting Information/Justification
• Publish agendas and supporting information for Council work session meetings within 6 days of
the meeting at least 90% of the time.
• The established agenda tracking schedule can be used to enforce agenda creation and workflow
approval process. Currently, items are due at Noon of deadline date.
• Providing Council and the community access to agenda materials no later than 6 days of a
meeting will improve access to city records.
• Beginning January 1, 2023, agenda items that do not meet drafting guidelines (i.e., include
appropriate subject recommendation and supporting documents) and deadline will be moved to
the next scheduled work session.
Goal 2: Increase advisory board volunteerism.
Supporting Information/Justification
• Establish an application bank of prospective members for the 17 active advisory boards. Per city
charter, the City Council will appoint 11 to 13 individuals to serve on the Charter Review
Committee, a temporary ad hoc committee, in January 2023.
• Use of Granicus’ Boards and Commission platform will help improve advisory board recruitment
efforts.
• Improving recruitment efforts will enhance citizen volunteerism and engagement.
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• Have a pool of 25 prospective applicants for the Charter Review Committee by January 6, 2023,
and a pool of 3 prospective applicants for each advisory board by December 31, 2023. Publish
application for the Charter Review Committee by December 1, 2022.
Goal 3: Maximize access to March 2024 municipal election information.
Supporting Information/Justification
• Establish and publish election schedule and candidate criteria by July 1, 2023.
• Per city code, the campaign cycle for this election cycle begins 180 days prior (September 21,
2023).
• Publishing the election schedule and candidate criteria early will educate prospective candidates
on the qualification and requirements to run for office.
• Update election material and provide Public Communication information to post on the website
by June 26, 2023.
Goal 4: Provide public records training to Department Records Coordinators.
Supporting Information/Justification
• Establish mandatory annual training for all records coordinators.
• The two Document and Records Specialists currently provide training upon request. The Florida
Department of State now provides a webinar designed for public agency records
liaisons/coordinators for $150 that can be absorbed in the current budget.
• Providing annual training will ensure the City complies with FS 119 and ensures requests are
handled correctly.
• Coordinate and schedule webinar by March 1, 2023.
Goal 5: Maximize technology to efficiently process public records requests.
Supporting Information/Justification
• Efficiently process 90% of complex public records (i.e., multi-department coordination,
redactions, etc.) within 7-10 days.
• The department is migrating to JustFOIA, a public records management program, that provides
efficiency functions not available in the current program. The migration should be completed by
December 5, 2022.
• Completing records requests efficiently will ensure the City is complying with public records law
and allow staff to identify additional training
• Analyze established work process/response times by March 31, 2023 and modify work processes
by July 1, 2023.
FY 2023-24 SMART Goals
Goal 1: Accurately and efficiently record the legislative history of the City.
Supporting Information/Justification
• Publish draft minutes for quasi-judicial boards within seven days of the meeting.
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• Maximize use of Granicus Minutes Maker for all advisory board meetings.
• Publishing draft minutes will maximize citizen access to city government.
• Have all minutes for quasi-judicial boards and ad hoc committees created in Granicus by
December 1, 2023.
Goal 2: Create an advisory board manual and coordinate mandatory annual Sunshine and Public
Records training.
Supporting Information/Justification
• Provide a written guide to every new advisory board member outlining the basic procedures and
responsibilities, including Sunshine Law requirements and basic parliamentary procedures.
• The City Clerk’s office has information online regarding each board’s duties that can be
formatted into a booklet. The guide can be used as a recruitment tool and handed out at citizens
academies and neighborhood meetings.
• Providing a guide will show the City’s commitment to increasing the pool candidates for all
boards and educate members on their new role.
• The manual will be available for distribution by October 1, 2023.
CLEARWATER GAS
FY 2022-23 Goals
Goal 1: Apply for Federal Grant – Gas Distribution Infrastructure & Modernization.
Supporting Information/Justification
• Grant funding opportunity from the Pipeline Hazardous Materials Safety Administration
(PHMSA) to assist in construction costs related to repairing, rehabilitating, or replacing natural
gas distribution pipelines.
• Upgrade above ground infrastructure that will help reduce methane gas released into the
atmosphere.
• Increase safety & reliability of gas distribution system.
• Application to be submitted by August 31, 2023.
Goal 2: Determine if CGS should enter the renewable energy markets.
Supporting Information/Justification:
• Hire a firm to conduct a feasibility study to:
o Explore various renewable energy products and services.
o Determine if the renewable energy would be profitable as a stand-alone business unit for
CGS.
o Publish RFP by January 31, 2023 and select a vendor to perform study by May 31, 2023.
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• If found to be feasible, a small pilot project will be identified for implementation in FY 2024.
Goal 3: Develop a new Marketing campaign for Clearwater Gas System.
Supporting Information/Justification
• Work with City Public Communications department to execute a messaging plan that advertises
all CGS services to our customers and overall benefits of natural gas.
• Update the CGS logo to better market the CGS brand.
• Increase marketing efforts to potential infill customers, where gas infrastructure is already
installed and ready to serve (i.e., “Home on the Main”).
• Be largely implemented by June 1, 2023, with some measurable results by December 31, 2023.
Goal 4: Update the 5yr CGS Strategic Action Plan.
Supporting Information/Justification
• Kickoff meeting will be held in December 2022 with all department sections. Individual section
meetings will be held in January 2023 to develop draft updates.
• Revise the department Mission, Vision & Core Value statements.
o Gain Council approval by (a date is needed)
• Updated Strategic Plan will be implemented by April 30, 2023.
Goal 5: Create new Key Performance Indicators (KPIs) for all Gas divisions and have “dashboard” style
reports.
Supporting Information/Justification
• Initial KPIs would be:
o Health & Safety (i.e., accidents, near misses, etc.)
o Customer & gas load growth
o Gas line hits & leak statistics
o Profit & Loss of retail services functions
• Make indicator reports easier to read & understand
• Readily available to the City, Gas employees and customers
• New KPI’s will go live by July 31, 2023
FY 2023-24 SMART Goals
Goal 1: Budget and hire a field training supervisor.
Supporting Information/Justification
• To provide consistent training materials across all sections of Clearwater Gas.
• Expedite the training process by having a dedicated employee to perform these functions.
Goal 2: Install Solar panels on Gas administration building rooftops.
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Supporting Information/Justification
• Up to seven building rooftops
• Offset our electric power requirements & peak demand charges from Duke Energy
• Reduce carbon footprint
Goal 3: Install a new Asset Management system to replace OWAM.
Supporting Information/Justification
• Provide better reporting to track job expenses and inventory control.
ECONOMIC DEVELOPMENT
FY 2022-23 Goals
Goal 1: Create a dynamic ED&H implementation strategy.
Supporting Information/Justification
• Leverage Data and knowledge to respond to needs and plan for the future
o County EDSP, Forward Pinellas’ TEILS, Planning & Development Clearwater 2045
research
• Balance risk mitigation for businesses and homeowners with impacts to the community.
Goal 2: Establish City-wide Housing Goals (Short-, Mid-, Long-Term).
Supporting Information/Justification
• Assess composition of current housing stock (age, type, size).
• Determine desired housing mix: Types (SF, MF, ADUs, Co-Housing, Tiny Homes), Affordability
Level (including AH, WF, NOAH, Market, Above Market, Luxury), and Location.
• Integrate resiliency/vulnerability mitigation tactics for vulnerable housing/housing areas.
Goal 3: ARPA – Implement Programs to meet objectives of ARPA and city adopted plans & strategies.
Supporting Information/Justification
• NG CRA Plan (Draft) - Community Development/Affordable Housing/Neighborhood
Stabilization
• NG CRA Plan (Draft) – Workforce Education and Training/Small Business Development
• Greenprint 2.0
• City’s HUD-required Consolidated Plan
Goal 4: Develop and implement economic development strategies for Downtown, Industrial and U.S.
19 zoned areas.
Supporting Information/Justification
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• Industrial (Hercules area) – Brownfield Area-Wide Designation, placemaking
• Evaluate obsolete facilities.
• Implement Preferred Sites Program and Joint Marketing Agreements program.
Goal 5: Pursue property acquisition and assemblage opportunities that yield greatest opportunities
for return on investment and economic growth.
Supporting Information/Justification
• Ensure Council policies and goals reflect understanding and commitment for new approaches to
investment and economic growth and resilience.
FY 2023-24 SMART Goals:
Goal 1: Rebalance and reallocate duties & responsibilities commensurate with capabilities and/or
strengths and weaknesses.
Supporting Information/Justification
• Assess workflow to maximize efficiency.
• Explore new solutions that enhance operational excellence.
• Establish and implement deadlines for mid-cycle milestones - periodic deadlines.
Goal 2: Explore with our nonprofit partners new ways to align funding sources with public need.
Supporting Information/Justification
• Host four quarterly summits to engage stakeholder groups (homeless service providers,
community leaders in NRSAs, affordable housing developers, and non-homeless public service
providers) to identify areas of need and concern.
• Explore/implement process and program improvements.
• Support and provide guidance on the creation and implementation of business development,
growth and acceleration programs.
Goal 3: Evaluate barriers to re/development and support process improvements.
Supporting Information/Justification
• Internal (BTRs, expedited permitting)
• Obsolete facilities
• Workforce Readiness
FINANCE
FY 2022-23 Goals
Goal 1: Migrate Tyler-Munis financial system and HR/payroll systems to Cloud.
Supporting Information/Justification
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• Will require support from IT Department, as well as financial commitment from City Council.
• Will reduce risk of cyber ransomware attack and improve disaster response.
Goal 2: Fully implement Tyler-Munis vendor self-service and bid management modules.
Supporting Information/Justification
• Will make vendor communications and bid processes more efficient and effective.
Goal 3: Revise travel ordinance and travel policy.
Supporting Information/Justification
• Comprehensive review of travel ordinance, policy, and procedures to propose changes designed to
make travel compliance, oversight, and reimbursement more efficient.
Goal 4: Obtain and implement new banking services and safekeeping services.
Supporting Information/Justification
• Banking services agreement due to expire. Significant impact on departments citywide to change
banks. Necessary to thoroughly review options and cost/benefit of changing banks and
safekeeping.
Goal 5: Upgrade Utility Customer Service Cayenta utility billing software to current version and
thoroughly evaluate whether to move to “Cloud.”
Supporting Information/Justification
• Several versions behind, so significant joint effort with IT Department to complete multiple
upgrades.
• Joint review with IT of pros and cons of moving to Cloud with the software and transitioning to
Cloud if justified.
FY 2023-24 SMART Goals
Goal 1: Review and implement changes to Utility Customer Services collections as appropriate.
Supporting Information/Justification
• Review of cost/benefit of drive-up window and lobby payments versus agreements with retail
businesses and automated self-serve kiosks.
• Cost/benefit analysis of cost savings versus decrease customer service level.
Goal 2: Implement Citywide certificate of insurance (COI) process and software.
Supporting Information/Justification
• Goal is to improve efficiency and effectiveness of this record-keeping process to reduce City’s
potential exposure via uninsured vendors/contractors.
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Goal 3: Implement comprehensive ACH payment program for vendors.
Supporting Information/Justification
• Will improve efficiency of paying vendors by eliminating processing of checks and expensive wire
transfers.
• Will require adequate safeguards to protect the City against bank fraud attempts that are
currently prevalent.
FIRE
FY 2022-23 Goals
Goal 1: Complete construction of Fire Station #46.
Supporting Information/Justification: Construction Timeline
• Project is on schedule for September completion.
• No delays noted in current planning for commodities.
Goal 2: Begin Construction of Fire Station #47.
Supporting Information/Justification
• Land Purchased and design completed.
• Overall construction costs continue to stay flat.
Goal 3: Obtain Disaster Consultant for Emergency Management.
Supporting Information/Justification
• Request for Proposal completed.
Goal 4: Obtain Lightning Detection System for Beach.
Supporting Information/Justification
• Request for Proposal in process.
• Approved from upper management for beach and parks.
FY 2023-24 SMART Goals:
Goal 1: Complete construction of Fire Station #47.
Goal 2: Place in service two new Engines.
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HUMAN RESOURCES
FY 2022-23 Goals
Goal 1: Cultural Assessment Completion
Supporting Information/Justification
• Complete the cultural assessment, currently in process, with a presentation to Council by
January 31, 2023.
• The current team, including an outside agency, HR ODES and Admin, will report findings and
work with departments to implement recommended improvements to policies and processes
during FY 2023 and forward.
Goal 2: HR Policy Manual Updates.
Supporting Information/Justification
• Re-publish the HR Policy Manual by December 13, 2022, to include all changes to policies,
procedures and benefits since the initial publication date.
• The team will work with the CM office and Legal to ensure that changes are made accurately,
published and shared with all employees by this date.
Goal 3: Establish Training Division.
Supporting Information/Justification
• Establish an HR training division, with the addition of two FTEs, by January 1, 2023.
• Throughout FY 2023, they will partner with departments and outside agencies to identify
deficiencies in current offerings, implement new training programs, including leadership
development, and establish communication to share opportunities and needs with all employees.
FY 2023-24 SMART Goals:
Goal 1: Evaluations.
Supporting Information/Justification
• Implement updated performance management system for SAMP employees, to begin with CY
2023. The evaluations will be performed using the Employee Evaluations module of our current
HRIS.
• A new system will better support both merit-based increase and a focus on employee
development. Reviews processed for CY 2023 will be completed by December 21, 2023.
Goal 2: Compensation Classification Study.
Supporting Information/Justification
• Perform compensation classification study during FY 2023.
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• An outside agency, to be selected via RFP, along with a team of staff stakeholders, will assist with
this project which involves identifying market rates, opportunities for more or fewer job
descriptions, adjustments related to equity and result in a fair and resilient pay plan, which is key
to recruitment and retention of employees.
• Recommended changes, if approved, will be implemented by January 1, 2024.
Goal 3: Implement Learning Management Software.
Supporting Information/Justification
• Select and implement a replacement for our current learning management software via RFP
during FY 2023, to be implemented and live in FY 2024.
• A learning management system will be selected to provide higher quality training courses and
more robust internal training programming.
INNOVATION
FY 2022-23 Goals
Goal 1: Implement staff idea sharing system.
Supporting Information/Justification
• Complete eight programs involving different employees by end of FY 2023. Include at least 5
ideas for Implementation in the FY 2024 budget.
• Departments control the schedules of employees and their time allocation; however, support of
CM office will allow this to be achievable.
• Engaging employees at all levels to identify real world opportunities for change is at the heart of
what the OOI is focused on.
• Program framework will be completed by end of Q1 of FY 2023. Program kickoff is expected in
February of 2023.
Goal 2: Host neighborhood quarterly training opportunities.
Supporting Information/Justification
• Sessions will occur by March 30, 2023/June 30, 2023/September 30, 2023.
• Neighborhood coordinators will be on board and training structure will be in place by end of CY
2022.
• Training the neighborhoods on what they can do and why they should do it will lead to more
"grassroots" involvement and allow the neighborhood staff to be more effective. The cycle created
provides for plenty of time to prepare and execute.
• By February 1, 2023 the first training will have been planned and advertising will begin. This
will occur by the first day of each fiscal quarter in the future. The program is currently funded.
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Goal 3: Install solar arrays on specific city facilities.
Supporting Information/Justification
• Solar study identifying the best solar candidates has just been completed. By January 1, 2023 we
will identify the specific buildings on which installation will occur. By February 1, 2023 the RFP
for installation will be out. Vendor selection by June 1, 2023.
• We have $3,000,000 in combined ARPA and other Federal appropriations available, and analysis
to determine best candidates is complete.
• Installation of solar arrays will demonstrate the City's commitment to Greenprint 2.0,
specifically Strategy 6 of the Green Energy and Buildings section and further the cCty's
sustainability efforts.
• We will install or be in the process of installation on five City facilities by September 30, 2023.
Goal 4: Distribute ARPA funds related to Cultural Affairs.
Supporting Information/Justification
• 50% of ARPA funds will be distributed by end of FY 2023.
• The program has been approved by council and a grant management solution has been identified
and procured. Focus now is for notice of funding opportunity and selection.
• Program is in line with the Cultural Affairs master plan and the timelines are achievable.
Requests can be up to $250k of the $1 million, so it only requires 2 successful full amount
requests to achieve.
• First request for applications will be December 1, 2022. Target will be a minimum of 25%
allocation by end of Q2 of FY 2023, A minimum of 50% by end of Q4 of FY 2023.
FY 2023-24 SMART Goals
Goal 1: Determine social return on investment.
Supporting Information/Justification
• Early in the process the main measurement is to identify a framework for a sustainable system of
valuation for social efforts. The framework should be complete by end of Q2 of FY 2023. It is
intended that the framework will call out measurable criteria.
• Such systems have been created in other communities and the private sector. It is a matter of
commitment to the effort and leveraging the tools we have.
• Creating a measurable tool for balancing social, environmental, and financial impact is core to the
OOI. Considering local government has such a large social impact that drives decisions, it is
important to have realistic ways to balance it with the financial and environmental pressures.
• Complete framework by Q2 of FY 2023. My initial thought is that Q3 and Q4 of FY 2023 would
be for information gathering, Q1 and Q2 of FY 2024 would be about valuation and system
building, and Q3 and Q4 of FY 2024 would be about tweaking for a Q1 of FY 2025 full roll out.
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Goal 2: Fully scale a neighborhood grant program.
Supporting Information/Justification
• Program structure will be piloted in FY 2023 for full implementation for FY 2024. More specific
measurables, such as dollar amounts and timelines as the pilot completes.
• Program funding exists in the capital budget for the department and communications with the
community have identified a lot of interest in a program.
• The program shows a commitment to reinvesting into the neighborhoods with what they want, in
order to make it a great place to live. This is consistent with the division purpose.
• By end of Q2 of FY 2023 we will have the specifics of the program completed for discussion about
ongoing budgetary needs. We will use a portion of the capital funding that is currently allocated
to fund the pilot.
Goal 3: Fund installation of solar arrays on low-moderate income (LMI) homes.
Supporting Information/Justification
• City will fund 150 solar arrays by end of FY 2024.
• ED&H has identified ARPA funding that could be used for this purpose. OOI is working
with ED&H on the specifics of a program, but there is alignment on this goal.
• The installation would meet goals related to both Greenprint 2.0 and the ED&H housing
priorities and there are model plans that have worked in other areas.
• Structure of the program would be set by end of Q2 of FY 2023. Program launch would
be by end of Q3 of FY 2023, leaving 1.25 years for distribution.
Goal 4: Complete distribution of ARPA funds related to Cultural Affairs.
Supporting Information/Justification
• 100% of ARPA funds will be distributed by end of FY 2024.
• The program has been approved by council and a grant management solution has been
identified and procured. At this stage we would have distributed a minimum of 50% of
the program finds.
• Program is in line with the Cultural Affairs master plan and the timelines are achievable.
• First request for applications will be October 1, 2023. Target will be a minimum of 25%
allocation by end of Q1 of FY 2024, a minimum of 100% by end of Q4 of FY 2024.
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INFORMATION TECHNOLOGY
FY 2022-23 Goals
Goal 1: Implement UCaaS (Unified Communications as a Service) - Replace our legacy telephone
system with a modern Unified Communication platform that supports communication across
all channels and enhances public engagement capabilities.
Supporting Information/Justification
• Project success is measured by milestones being achieved on time and the project remaining on
budget.
• Additional licensing and implementation services are required but necessary funds have been
budgeted.
• A modern communications platform will enhance collaboration within the organization and
provide a better customer experience for citizens.
• RFP review and partner selection by end of Q1 2023; discovery and design phase complete by end
of Q2 2023; implementation through Q3/Q4 2023.
Goal 2: Asset Inventory – Ensure timely maintenance and lifecycle management to maximize the
utility of our assets.
Supporting Information/Justification
• Asset availability shows how much downtime is contributing to the overall performance of your
equipment and answering the question of “are the assets meeting their purpose?”
• Establishing the processes will lend to a comprehensive view of performance to upper
management.
• Improved asset management tools for utility and infrastructure maintenance to increase
efficiency.
• Timeline -
o Phase 1 - Implement software solution (1-2 months)
o Phase 2 - Aggregate data (1-2 months)
o Phase 3 - Data analysis (1-2 months)
Goal 3: Policy Review – Take an in-depth look at existing administrative policies and associated
documents such as procedures and appendices.
Supporting Information/Justification
• Revise the policy and associated documents as needed and track changes.
• Once revised policies/drafts are ready for submission, present final documents for
review/approval.
• Clearer direction to improve operational efficiencies and enterprise security.
• Timeline -
o Phase 1 - Document existing policies (1 to 2 months)
o Phase 2 - Revise policy if needed (1 to 2 months)
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o Phase 3 - Present final draft for review/approval (1 to 2 months)
o Phase 4 - Approve policy (1 to 2 months)
Goal 4: Wi-Fi Imagine Project – Provide Public Wi-Fi for the Imagine Clearwater project.
Supporting Information/Justification
• Access points and infrastructure installed and connected.
• Improves bandwidth for larger crowds to access the internet during events.
• Enhanced customer experience and communications.
• Timeline - July 2023.
Goal 5: Security Upgrades: Intune/EMS(Defender) - Implement Intune for device registration and
EMS for endpoint security.
• Objective achieved when all users and devices are registered and secured in
Intune/EMS.
• Allows for enhanced security on the endpoint and more control over network access.
• Increased accountability and security of infrastructure investments and service tools.
• Timeline - 3rd Quarter 2023.
Goal 6: Monitoring Solutions – Gain visibility into network performance and identify traffic on the
internal network.
• Objective achieved when all switches/servers are providing data to monitoring solutions
for visibility.
• Upgrades performed on time and on budget.
• Increased accountability and security of infrastructure investments and service tools.
• Timeline - 4th Quarter 2023.
Goal 7: Intranet Modifications/Re-Write – Redesign the City’s intranet site to better facilitate
dissemination of information and streamline employee access to resources.
• Measurable by meeting project milestones and launch deadlines.
• No licensing required. Talent and required skills are available in-house.
• A well-designed intranet site has the capability to increase employee engagement and
awareness of city initiatives.
• Design and testing complete by end of Q1 2023; soft launch and refinement during Q2
2023; full launch by end of Q2 2023.
Goal 8: Cayenta Upgrades – Cayenta UMS Upgrade to v9.1, including SQL & Cognos integrations.
• Successful Go-Live to latest on-prem version (v9.1) of Cayenta UMS.
• Improve functionality and system performance; retire legacy needs.
• Cayenta UMS and its integrations represent a core system used to manage public utility
revenues.
• Application upgrade to v9.1 completed – first quarter 2023; SQL and Cognos migrations
completed – second/third quarters 2023.
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FY 2023-24 SMART Goals
Goal 1: CityWorks Implementation – Transition current asset management (OWAM) to CityWorks
SaaS; Establish governance and implement functionality of new asset management system.
Supporting Information/Justification
• Successful Go-Live to latest cloud version of CityWorks.
• Develop, migrate, update, and improve the asset management system used within our enterprise
environment (Public Utilities/Public Works/Gas/Parks & Recreation).
• Current asset management is failing with poor data and inadequacies. Revamping asset
management and upgrading to CityWorks will create more functionality and efficiencies
throughout the environment.
• Ongoing research and evaluation during Q1/Q2 of 2023; Purchase process beginning in Q1/Q2
of 2023; Kickoff in Q4 of 2023. Estimate of 12 months for migration, configuration, and testing,
ending with Go-Live in 2024/25.
Goal 2: See Click Fix – Replace our end-of-life citizen relationship management application with a
market-leading product that will allow for integrations with existing enterprise systems and potential
data sharing with partner agencies.
• Measurable by meeting project milestones and launch deadlines.
• New licensing will need to be purchased, but cost will be partially offset by retirement of
previous system. Skills and talent needed for implementation are available in-house.
• The application will enhance citizen engagement and allow for potential internal
efficiencies.
• Implementation during Q1 2024; launch during Q2 2024.
Goal 3: Service Desk – Reduce response time, increase team productivity and provide continuous
technical support.
• Respond to tickets within SLA and ensure customer satisfaction with surveys.
• Upon Software implementation.
• Improve customer service experience and support efficiencies.
• Timeline –
o Phase 1 - Demo several software vendors (1-2 months)
o Phase 2 - Trial selected software (1-2 months)
o Phase 3 - Implement selected software (1-2 months)
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LIBRARY
FY 2022-23 Goals
Goal 1: Bring libraries back to full staffing and optimize operating hours across the system.
Supporting Information/Justification
• Work with HR to streamline the recruiting and hiring processes.
• Increase engagement with USF library program and focus on recruiting diverse candidates.
• Prioritize existing resources to expedite hiring.
• Revisit organizational structure (PT/FT allocations and classifications).
• Identify deficiencies in job descriptions.
• Review hiring decision-making standards to ensure we are hiring the right people .
• Research patron usage patterns to enhance service opportunities.
Goal 2: Measure, promote, and celebrate our value to the community.
Supporting Information/Justification
• Analyze current communication and marketing strategies and research innovative ways to
optimize information delivery.
• Measure patron usage and interest to perfect the provision of resources and services.
• Work more closely with Public Communications, the Library Marketing and Social Media
Group, community partners, and local media to improve and broaden publicity.
Goal 3: Cultivate and maintain internal and external relationships.
Supporting Information/Justification
• Connect library resources and services to the objectives of city departments and local
organizations to develop partnership opportunities.
• Reinforce current and revive previous partnerships.
• Continually evaluate and adjust the role the library plays in city government and the
community.
• Maintain a leadership position in the Pinellas Public Library Cooperative (PPLC) to maximize
value for Clearwater.
Goal 4: Anticipate trends in resources and services for quick adoption and implementation.
Supporting Information/Justification
• Continually evaluate existing resources and services in relation to funding, objectives, and
patron demand.
• Maintain familiarity with developments in public libraries, local governments, and communities
through training, professional and community organizations, and wide-ranging reading.
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• Foster innovative and inventive ideas among staff and give them the latitude to experiment
without fear of failure.
• Streamline workflows for the acquisition, preparation, and distribution of fresh materials and the
planning and execution of new programs.
Goal 5: Foster a well-trained, engaged, forward-thinking team.
Supporting Information/Justification
• Create and implement a library supervisor training program.
• Identify and develop leaders across the system.
• Utilize resources such as NeoGov, PPLC, TBLC, FLA, HR, and Pinellas County to deliver high-
quality, targeted training to staff.
• Provide continuous formal and informal feedback to employees, as well as ongoing recognition
and teambuilding.
• Encourage self-directed study and research among staff to identify innovative services and
professional best practices.
FY 2023-24 SMART Goals
Goal 1: Purchase one hybrid vehicle for the Library Department.
Supporting Information/Justification
• Timeframe for purchase is February 2023.
• The vehicle can be procured via bid from three local dealerships.
• We have increased our participation in attending community events. These events require
transporting various types of items (table, tent, banners, technology equipment, etc.). Currently,
staff have been using their own vehicles and receiving mileage reimbursement. Having a
department vehicle would eliminate that need, provide more space for item transport, be utilized
for staff offsite trainings, and staff commuting between branches.
Goal 2: Create a community survey to gain citizen input on Library resources, programs, and services.
Supporting Information/Justification
• Survey will be published in April 2023, and be available for six weeks via website, paper, online,
using various marketing platforms.
• Survey will inform staff regarding community needs now and into the future.
• It will assist in crafting the Library’s new strategic plan - identifying goals and priorities.
• Anticipated completion of the Strategic Plan is October 1, 2023.
Goal 3: Attend Neighborhoods’ meetings in FY 2023.
Supporting Information/Justification
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• Staff will attend a meeting at least every other month to promote library services.
• Participation will align with our FY goal of increasing outreach opportunities to the community.
• The Library’s Outreach Team and Administration will attend the meetings.
• The meetings will assist in receiving input on the Library’s current and future services.
MARINE & AVIATION
FY 2022-23 Goals
Goal 1: Ensure the safety and long-term resiliency of the facilities and infrastructure that falls under
the control of Marine and Aviation.
Supporting Information/Justification
• This involves the establishment of a long-term evaluation and maintenance program for each
facility and attendant structures. A critical component for the marine facilities must contemplate
resiliency. Without contemplating sea level rise at our marine facilities, we will fail to make the
investments and adjustments necessary to remain fully functional. This is an ambitious task that
is complex and costly. It is something that the City must incorporate into any overarching
strategic plan. These goals must be linked to appropriate CIP funding to cover those ongoing and
projected future costs. These will require General Fund support as well as alternative sources,
such as Penny for Pinellas and should incorporate the leveraging of appropriate grant funding
sources.
Goal 2: Engage in business management practices to improve operational efficiencies.
Supporting Information/Justification
• Expansion of third-party reservation system to include permanent tenant agreement
management.
• Goal to become a cashless department and restrict our sales to client necessities only (fuel, oil,
ice).
• Investigate automated lease agreement and document management software.
• Enhance communications with our visitors, clients, and tenants by establishing a Marina
Newsletter.
Goal 3: Consistently re-evaluate our staffing to ensure we have the capacity to meet the needs of the
boating and aviation public and meet the customer service expectations in a public facing
department.
Supporting Information/Justification
• Ensure adequate staffing and training to properly maintain our facilities.
• Adequately staffed to provide superior levels of customer service.
• Provide the wages necessary to attract new staff.
• Provide for advancement opportunities for existing staff.
• Look for any opportunity to expand our offices to match staffing.
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FY 2023-24 SMART Goals
Goal 1: 2023 – Replace Failing Piers at Seminole Boat Ramps.
Goal 2: 2024 – Begin Construction on the Beach Marina Replacement.
Goal 3: 2024 – Begin Planning & Construction of Airpark Capital Projects Identified in the 2020 Master
Plan (Terminal Replacement & Pavement Repair).
PLANNING & DEVELOPMENT
FY 2022-23 Goals
Goal 1: Submit for Adoption Modifications to the City’s Comprehensive Plan Known as Clearwater
2045.
Supporting Information/Justification
• Complete community outreach by May 31 and move forward with the final draft for the public
hearing process no later than August. Public outreach will be done in three phases. The first will
be the Mobility and Quality Places chapter, the remaining three chapters, and the entire plan.
Each phase will contain several public workshops in different locations as well as online
engagement. Plan chapters will also be posted on the City’s website as well as the Comp Plan
website for review and include the ability to submit comments.
• Community engagement plan to be completed and approved by Management by Nov. 30th and
public hearing dates determined. Public Communications will be asked to assist with advertising
outreach efforts, as well as help devise a strategy to increase engagement through social media.
• Adoption of Clearwater 2045 will meet Florida Statutes requirements for updating the City’s
Comprehensive Plan, addressing required legislative statutes, and providing a vision for the
future of the community.
• Clearwater 2045 will be submitted to the Community Development Board in August 2023 and
City Council for consideration no later than September 2023.
Goal 2: Finalize N. Greenwood CRA Plan and Submit for Adoption.
Supporting Information/Justification
• Finalize draft and schedule for a public hearing before the Community Development Board
December 20 meeting, CRA on January 6, and City Council meetings on January 9 and February
2. Submit Plan to Pinellas County for consideration no later than February 13.
• Obtain input from the N. Greenwood Steering Committee no later than November 10 and make
final revisions by November 30.
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• Adoption of the N. Greenwood CRA will demonstrate the City’s commitment to reducing poverty
and improving the quality of life in the N. Greenwood neighborhood.
• The CRA Plan and Trust Fund will be submitted to the City Council and the Board of County
Commissioners to be approved prior to May 31.
Goal 3: Rehabilitation and Activation of the North Ward School.
Supporting Information/Justification
• Hire preservation architect through the architect of record process by the end of February to
develop plans to stabilize the N. Ward School building and make repairs/improvements that are
appropriate without the knowledge of the end user to make the adaptive reuse more affordable and
attractive to the private sector while maintaining the character-defining aspects, interior spaces,
and features of the property.
• The building improvements will be determined in conjunction with a preservation architect to
ensure any improvements will not eliminate the possible use of historic tax credits by a
development partner. Public Works will also be asked to be part of the project team.
• Readying the building for adaptive reuse will implement policies of the Downtown
Redevelopment and N. Greenwood CRA plans.
• Finalize construction plans by the end of Nov. 2023 and turn the construction project over to the
Public Works Department to manage the construction.
Goal 4: Establish Performance Metrics for the Code Compliance Division.
Supporting Information/Justification
• Develop performance standards and provide to Information Technology to create reports by
March 31. Finalize reports by September 1 and implement the use of metrics by October 1.
• Information Technology will be asked by January 15, 2023, to support the creation of the
necessary reports in Accela and to begin work in April 2023.
• Establishing metrics for code compliance will identify staffing needs, training needs, and
opportunities for efficiencies.
• Metrics report will be completed by the end of the current fiscal year.
Goal 5: Conduct N. Martin Luther King Jr. Ave. Corridor Charette – An Implementation Project of the
N. Greenwood CRA.
Supporting Information/Justification
• Consultant will prepare form-based regulations/recommendations by June 30.
• The project is funded by Forward Pinellas and the City of Clearwater and the consultant is
selected by Forward Pinellas.
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• Completion of the work will inform future code amendments to be prepared by the Planning and
Development Department to facilitate new commercial development in the N. Greenwood
neighborhood.
• The work will be completed by Forward Pinellas within their current budget year that ends June
30, 2023.
Goal 6: Implement Initial Priority Recommendations of the Business Process Study.
Supporting Information/Justification
• Finalize business process study which will include an implementation plan and timeline for
implementation. Present findings to City Manager and City Council no later than a date to be
determined.
• We will identify improvements that can be implemented within current staffing levels and
budget. Other departments such as Information Technology, Engineering, and Fire will be asked
to assist as needed.
• Implementation of the recommendations will improve staff efficiencies, enhance customer service,
and improve the permitting and development review process for residents, business owners, and
developers.
• The timeframe for first round of improvements will be identified once the study recommendations
are finalized.
FY 2023-24 SMART Goals
Goal 1: Initiate Major Restructuring of Business Tax Receipt Ordinance
Supporting Information/Justification
• Reduce the number of business categories and subcategories and bring more consistency between
categories and zoning uses.
• Legal and Economic Development and Housing will be asked to assist in research and provide
feedback. The Planning and Development Department will prepare the ordinance for City
Council consideration.
• Adoption of a revised ordinance will bring BTR costs more in line with other communities
thereby making Clearwater more competitive. Efficiencies will also be created for the
administration of the ordinance by the BTR, Development Review, and Fire and Police staff and
provide more clarity for business owners.
• The ordinance will be submitted for City Council consideration no later than December 2023.
Goal 2: Initiate Major Community Development Code Amendments Addressing a Variety of Issues.
Supporting Information/Justification
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• Develop list of code sections/topics to be addressed in the ordinance by the end of June. Adoption
of amendments to the Community Development Code will implement sustainability measures,
aspects of Clearwater 2045, recent legislative changing for floating solar, etc. (If vacant planner
position is filled with an experienced planner, the project timeframe will be rescheduled to earlier
in the year.)
• The Planning and Development will complete the necessary research and prepare an ordinance
for City Council consideration. Input will be solicited from the Legal Department, as well as any
impacted department.
• Adoption of amendments to the Community Development Code will address identified gaps in
the Code and improve staff efficiencies.
• The ordinance will be submitted for the public hearing process no later than March 2024. (If the
vacant planner position is filled with an experienced planner, the public hearing process will
occur earlier.)
PARKS & RECREATION
FY 2022-23 Goals
Goal 1: Relocation of Parks & Recreation Administrative offices to old Countryside Library from MSB.
Supporting Information/Justification
• New office/space equipment will be procured prior to January 31, 2022, all interior and exterior
work will commence no later than January 1, 2023.
• The procurement of new office equipment/space can be based off a state contract and all interior
and exterior work can be done in conjunction with our Building & Maintenance staff and their
contractors.
• Relocating the P&R Admin offices will free up much needed space in the MSB and allow for a
one stop shop for our customers. Additionally, we will have P&R staff from two separate offices,
which will allow for greater communication and efficiency.
• Completion of move into new admin offices will be completed by March 31, 2023.
Goal 2: Fully staff, open and program Coachman Park and the new downtown core.
Supporting Information/Justification
• Downtown core Venue Manager and Landscape Manager will be brought on prior to January 1,
2023. Supervisory staff will be hired by March 31, 2023 and all other staff will be hired by May
2, 2023.
• Staff have been budgeted via the prior year’s budget process.
• Coachman Park, Cleveland Street Phase III and the accompanying entertainment venue will be a
catalyst for downtown redevelopment. When combining these attributes with the three parcels up
for redevelopment we will be fulfilling the commitment of the City of Clearwater to provide an
active and vibrant downtown.
• Park is scheduled to be open for a July 4, 2023 concert and fireworks celebration.
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Goal 3: Complete and implement strategic plan.
Supporting Information/Justification
• The selected consult and contract for the strategic plan will go before council no later than
December 15, 2023 for approval. Public meetings will take place by March 31, 2023 to insure
proper public outreach.
• Procurement for consultant of strategic plan was based on a piggyback contract that was recently
used by a neighboring county/municipality.
• Our last P&R strategic plan was an update completed in 2013. It is vital that we seek community
input on the types of parks and programs they want in their community. The strategic plan also
guides the direction of our budget process to ensure we are staying relevant to the needs/wants of
the community.
• The strategic plan will be vetted and adopted by council prior to the end of 2023.
FY 2023-24 SMART Goals
Goal 1: Complete and implement strategic plan.
Supporting Information/Justification
• The selected consultant and contract for the strategic plan will go before council no later than
December 13, 2023 for approval. Public meetings will take place by March 31, 2023 to insure
proper public outreach.
• Procurement for consultant of strategic plan was based on a piggyback contract that was recently
used by a neighboring county/municipality.
• Our last P&R strategic plan was an update completed in 2013. It is vital that we seek community
input on the types of parks and programs they want in their community. The strategic plan also
guides the direction of our budget process to ensure we are staying relevant to the needs/wants of
the community.
• The strategic plan will be vetted and adopted by Council prior to the end of 2023.
POLICE
FY 2022-23 Goals
Goal 1: Configure and prepare a new countywide computer-aided dispatch (CAD) system and records
management system (RMS) for implementation/roll-out (go-live) in FY 2023-24.
Supporting Information/Justification
• The Clearwater Police Department is currently using separate CAD & RMS products which
have been determined to be outdated and not meeting the needs of the agency. The current CAD
system does not effectively share data with other public safety entities in Pinellas County and the
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current RMS is outdated technology. A new product has been procured through a consortium of
public safety agencies.
• In FY 2022-23, the department will lead multiple stakeholders to configure the system, plan for
the training, and develop the necessary materials to support the implementation of the product in
FY 2023-24. This is being accomplished through workgroups and committees.
• The configuration of the product is to be completed and ready to go live no later than August
2024.
Goal 2: Develop and implement a policing strategy for Imagine Clearwater and the downtown
corridor.
Supporting Information/Justification
• With Imagine Clearwater Park opening in July 2023, and the associated increased programing of
special events, the police department will need to establish a policing strategy that includes a
regular, reoccurring, preventative policing presence at the Imagine Clearwater Park and
downtown.
• The department will need a policing strategy that helps provide for and reduce the costs of police
coverage associated with special events occurring at the park. The policing strategy will need to
provide a perception of safety to those taking advantage of the park and mitigating the impact of
quality-of-life issues.
• The policing strategy should be developed and published no later than January 31, 2023. The
strategy will be used during the budget process to incorporate any additional resources needed in
the FY 2023-24 budget. The department would seek to begin smoothing any approved increases
in resources by July 2024.
Goal 3: Review and revise the police department’s recruiting strategy to identify and employ
personnel who are a fit for the principles and values of the City of Clearwater.
Supporting Information/Justification
• HR has recently begun using a consultant to review the overall recruitment, promotional
processes, and processes to recruit, hire, and development of our employees. The police
department seeks to align the police department recruitment strategy with HR.
• Successful development of the recruitment strategy will be completed by January 1, 2023.
Goal 4: The acquisition of a virtual, scenario-based training system to train use of force, de-escalation,
and application of ICAT (Integrating Communications-Assessment-Tactics) principles.
Supporting Information/Justification
• The Police Department believes in hiring the best people, provide them the best equipment,
provide them the best training, and hold them accountable. Institutionalizing a virtual training
platform into our training regimen will allow for a higher level of learning. The department
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recently completed construction on a new building that includes a room designed to take
advantage of this technology.
• Scenario-based training, both live and virtual, builds confidence and clarity in what the
expectations of our employees are. The department currently promotes being a learning
organization by having an officer safety committee that disseminates videos with training talking
points. A virtual system will allow a more effective training environment and create an efficient
medium to train multiple personnel as opposed to in-person scenario-based training.
• The department will seek to procure a virtual training system by January 1, 2023. The
department will implement a regular, reoccurring training cycle for all sworn employees by April
1, 2023.
Goal 5: Design and break ground on a new K9 kennel at the District III Operations & Training Center.
Supporting Information/Justification
• The current K9 kennel is a poorly constructed and designed facility, built in the 80’s, that is at
end of life and functionally obsolete. A new K9 kennel was part of the construction project of the
District III Operations & Training Center but was eliminated due to budget constraints.
• The Police Department has chosen to defer construction of a storage facility for large purpose
vehicles that was funded to the amount of $750,000. The police department will seek approval in
the FY 2022-23 budget year to use these funds to construct a new K9 kennel.
• Successful completion of this goal would include having the project funds reallocated in the FY
2022-24 budget, complete design of the facility and break ground in FY 2022-23.
FY 2023-24 SMART Goals
Goal 1: Countywide CAD/RMS roll-out/go-live.
Supporting Information/Justification
• The police department is leading a consortium of public safety partners in Pinellas County to
implement a new CAD/RMS system. In FY 2022-23, the systems will be configured, and the
training/transition program developed. This work will likely continue into FY 2023-24.
• The police department will complete the training and transition to a new CAD/RMS system by
August 2024.
Goal 2: Imagine Clearwater policing strategy.
Supporting Information/Justification
• The police department will seek additional budget resources for FY 2023-24 to implement a
policing strategy for Imagine Clearwater and position the department to address increased
demand from a developed and activated downtown.
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• Budget in FY 2023-24 will include an increase in sworn FTEs; a strategy to provide police
coverage for special events that minimizes the costs for said coverage to the City and vendors; and
address quality of life issues associated with an activated downtown.
Goal 3: Construction of a facility of large special-purpose vehicle storage.
Supporting Information/Justification
• The department has deferred this project for a variety of reasons, including limited funds and the
inability to locate a real estate option that meets the needs of the department (location, size). The
department will need to identify the funds necessary to properly fund this project, seek allocation
of funds to complete the project, and identify a location and design that will meet the needs of the
department.
• Successful progress of this goal would include having the project placed in the CIP budget in FY 2023-24
or later year (based on Budget guidance); identify a location that meets the department’s response needs;
and design the facility by the end of FY 2023-24.
PUBLIC COMMUNICATIONS
FY 2022-23 Goals
Goal 1: Support the Opening of Imagine Clearwater.
Supporting Information/Justification
• Start having regular meetings in January 2023 to create a grand opening and communication
plan.
• A week of celebrations will be held July 4th for the public. All the downtown-related entities will
know their responsibilities.
Goal 2: Hire a PR/Marketing firm to support the City’s promotional needs.
Supporting Information/Justification
• Release an RFP/Q first quarter of 2023.
• Have a firm on board before Q2 2023.
Goal 3: Plan for City Hall and new Council Chambers.
Supporting Information/Justification
• Have Multi-Media Crew tour local chambers and studios to determine needs/wants/desires in
end of 2022 and Q1 2023.
• Work with WMJ to assist with space and design needs for new City Hall and Chambers based on
information gathered in other municipal tours.
Goal 4: Defining Department Expectations for Public Communications.
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Supporting Information/Justification
• Meet with each department Q1 2023 to go over their annual plan and their needs for PR,
marketing and public information.
• Create departmental expectations and have both PC and department agree to expectations.
Goal 5: Support CM’s Internal Communications Needs.
Supporting Information/Justification
• Continue to release regular John’s Journals to all city emails.
• Start immediate text messaging to all city-issued cell phones.
• Continue every other month employee lunches.
• Develop a plan end of 2022 to improve information distribution with the assistance of the
departments and the courier.
FY 2023-24 SMART Goals
Goal 1: Assist with new City Hall Design/Move.
Supporting Information/Justification
• Continue to assist with equipment and design process for new Chambers and technology.
Goal 2: Assist with Downtown Redevelopment Communications.
Supporting Information/Justification
• Communicate timelines along the way.
Goal 3: Assist with Phillies Communications.
Supporting Information/Justification
• Communicate timelines along the way.
PUBLIC UTILITIES
FY 2022-23 Goals
Goal 1: Improve employee engagement.
Supporting Information/Justification
• Focus on improving teamwork and recognition
o Background: On September 20, 2022, Public Utilities completed the Gallup Employee
Engagement “Q12”. Of the 156 employees, we received responses from 72 people. In terms of
overall engagement, 29% of the respondents are actively engaged. This compares to 34%
average employee engagement nationwide and 21% average employee engagement
worldwide. Based on the results, we determined that two areas would be our primary focus
for improvement during FY 2022-23: teamwork and recognition. On October 13, 2022, we
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shared the results to the Public Utilities team at the monthly general assembly. In addition to
sharing the results, we shared that we would work to improve in teamwork and recognition.
Our implementation plan is currently in draft form and being reviewed. We will finalize our
plan and begin implementation by February 1, 2023.
• Complete annual reassessment in September 2023 using the same employee engagement
questions.
Goal 2: Design and implement a systematic approach for process improvement, innovation, and
knowledge management.
Supporting Information/Justification
• Implement Lean/Six Sigma approach for improvement
o Background: Public Utilities is developing a tiered approach to training employees in
Lean/Six Sigma. The department intends for all employees, at a minimum, attend a
“White Belt” course. Additional coursework is dependent on the individual’s role within
the department. The intent of this training and embedding it in our processes is to
decrease waste and errors, increase efficiencies, and reduce costs.
o Current state:
Public Utilities has initially developed a training approach that is currently
under review by the Department Director. Completing training is a short-term
goal to be completed within FY 2022-23.
Public Utilities will work to develop an approach and internalize it within the
departmental culture and embed it in “how we do things”. Integration is an
intermediate term goal to be completed no later than FY 2023-24.
• Develop a systematic approach for innovation and knowledge management
o Background: innovation: Public Utilities is developing a systematic approach to
innovation. The central tenets include:
How we identify opportunities.
How we decide which opportunities are worth the risk.
How we prioritize opportunities that we deem worth the risk.
How we utilize our resources to pursue and, as appropriate, deploy and integrate
innovation.
How we measure and improve on an implemented innovation.
When we adjust or discontinue a poorly aligned innovation.
o By the end of FY 2022-23 Public Utilities will develop a program that meets the central
tenets listed above. Additionally, Public Utilities will submit the developed plan to the
Office of Innovation for feedback and review. Currently, the draft plan is under
development.
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Goal 3: Computerized Maintenance Management System (CMMS)/asset management system.
Supporting Information/Justification
• An updated asset management system, particularly with robust computerized maintenance
management, would assist Public Utilities with controlling costs and deploying resources.
o Background
Public Utilities, along with other city departments, would benefit from
implementing a citywide asset management system. Specific timeline will not be
included here as they are outside of Public Utilities’ control.
Functionality: this list is not all inclusive, but some typical functions that would
be important: Work order workflow processes (task checklists, track employee
hours, track materials, inventory, and costs, preventable maintenance
scheduling, corrective maintenance scheduling, etc.), report generation (custom
and standard), support vertical assets, ease of import/export, tracking of asset life
cycle, dashboards, support, maintenance, training, and online help etc.
Goal 4: Move forward with operational master plans and improving critical infrastructure (in various
stages of completion).
• Maintaining critical infrastructure is paramount to protecting public health, assuring economic
growth. We iteratively reprioritize projects and programs.
• Associated here is the evaluation of participation in Pinellas County’s proposed Regional
Resource Recovery Facility (RRRF).
o Background
Public Utilities must adequately invest in infrastructure to reduce risk and
lifetime system costs. The department prioritizes through system specific 30-year
operational “master plans”. Additionally, a recommendation as part of the
underway Wastewater Facilities Master Plan is for the City to work with
Pinellas County for regional beneficial biosolids reuse.
o Current State
The Wastewater Facilities Master Plan is underway with anticipated completion
December 2023.
Reuse System (CHA) Master Plan is underway with anticipated completion
December 2023.
SCADA Master Plan is underway with an anticipated completion date of June
2023.
Public Utilities is working with the county to meet changing regulatory
requirements, beneficial reuse biosolids, and reduce costs. The county shared that
they would require a significant level of commitment from prospective partners
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by the end of phase one of the project. Our department anticipates phase one to be
completed around the end of 2024.
Goal 5: Sterling Explorer.
Supporting Information/Justification
• Complete assessment within the fiscal year
o Background: Public Utilities has been working to improve using the Florida Sterling
Council’s approach to elevate organizational performance. Public Utilities will complete
the Sterling Explorer in FY 2022-23.
FY 2023-24 SMART Goals
Goal 1: Develop, integrate, utilize, and continuously reassess a systematic approach for process
improvement, innovation, and knowledge management.
Supporting Information/Justification
• Supporting information is provided in the short-term goal two above. The short-term goal and
associated tactics are aligned with the overarching goal of effective process improvement,
innovation, and knowledge management.
Goal 2: CMMS/asset management - optimized program that strikes a balance between performance,
risk, and cost to support renewal and replacement decisions.
Supporting Information/Justification
• Supporting information is provided in the short-term goal three above. An effective system will
take time to develop, implement, effectively utilize, and continuously reevaluate. Although a
citywide initiative, this program would significantly impact Public Utilities processes and
procedures.
PUBLIC WORKS
FY 2022-23 Goals
Goal 1: Develop and implement a Right-of-Way Tree Planting Program.
Supporting Information/Justification
• Trees are an important part of our City’s built and natural environment. They provide numerous
environmental benefits such as oxygen production, filtering air pollution, noise abatement,
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rainfall dispersion to control flooding, providing shade and healthier environments, and aesthetic
beauty of the City’s neighborhoods and business districts.
• Like most municipalities, the City of Clearwater has removed trees in the right-of-way for reasons
such as disease or due to the negative impacts the root structure caused on sidewalks and/or
utilities. The concern is that the City has not been replacing trees in the right-of-way for years,
and there is no current right-of-way tree planting program.
Goal 2: Develop a 5-year Vehicle and Equipment Replacement Plan for Operations.
Supporting Information/Justification
• Public Works is a new department this fiscal year. The Operations Division includes a
Stormwater Maintenance Section and a Right-of-Way (ROW) Section. The ROW Section moved
over from Parks & Recreation. Both sections have a tremendous number of vehicles and
equipment.
• This goal will include creating an inventory of all vehicles and equipment in the Operations
Division, evaluating the inventory and future needs, and then a 5-year Replacement Plan will be
created.
Goal 3: Initiate deployment of Cityworks.
Supporting Information/Justification
• The City currently does not have an adequate asset management platform. Managing capital
assets requires minimizing the total cost of owning, operating, and maintaining assets while
improving levels of service. Cityworks is a web GIS-centric platform that will assist Public Works
with streamlining the care and maintenance of our public infrastructure assets.
• This goal requires us to work closely with and rely on the City’s IT department for deployment
and implementation. It will take approximately two years to complete the deployment phase and
then we would move to the implementation phase of the Cityworks platform. The goal is to
initiate deployment this fiscal year.
Goal 4: Finalize the Public Works Organization Chart and functions provided by each division and
section.
Supporting Information/Justification
• The Public Works Department is new this fiscal year and the organizational chart is currently a
work in progress document. Once the organizational chart is finalized, functions and services
will need to be evaluated to ensure they are in the proper the division and section.
• The overall goal of the department is to provide the highest level of service to City residents in the
most efficient manner. By aligning our functions and services within the proper division and
section, we will be closer to accomplishing our overall department goal.
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Goal 5: Update the Right-of-Way (ROW) permit program
Supporting Information/Justification
• Although ROW permits forms have been improved/clarified and streamlined by electronic
submittals, additional improvements are possible including tying ROW permits to BCP/building
permits in the Accela system, evaluation of fees, improved tracking, and requiring ROW permits
for in-house construction in the ROW.
• Public Works ensures proper maintenance and protection of city assets in the ROW, ensures all
work in the ROW meets city standards, as well as protects public interest in and use of the ROW.
Improvements to the ROW permit program and how ROW is managed will allow Public Works
to improve control and therefore the quality of the ROW.
FY 2023-24 SMART Goals
Goal 1: Design and construct a new Public Works (PW) Complex.
Supporting Information/Justification
• The current PW complex no longer meets the needs of Public Utilities and the newly formed PW
Department. Space needs will be updated and analyzed for efficiencies and potential to
combine/share space with Solid Waste.
• This goal will require multiple years to complete the space needs analysis, design, and
construction.
Goal 2: Continue the Deployment and Begin Implementation of Cityworks
Supporting Information/Justification
• The City currently does not have an adequate asset management platform. Managing capital
assets requires minimizing the total cost of owning, operating, and maintaining assets while
improving levels of service. Cityworks is a web GIS-centric platform that will assist Public Works
with streamlining the care and maintenance of our public infrastructure assets.
• The deployment phase of Cityworks would be completed in the second year and then we would
move to the implementation phase.
Goal 3: Establish a curb management program.
Supporting Information/Justification
• The creation of the new Public Work Department consolidates all ROW maintenance functions
on one department, streamlining how the city addresses ROW. The roadway, curb, pipe, ditches
and ponds are critical safety and stormwater management assets.
• All curbing will be assessed and inventoried. A maintenance and replacement program will then
be established with appropriate resources and funds allocated similar to the successful pavement
management and sidewalk plans. This goal will be ongoing.
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SOLID WASTE/GENERAL SERVICES
FY 2022-23 Goals
Goal 1: Initiate SW Electric Vehicle Pilot Program.
Supporting Information/Justification
• Consistent with Greenprint 2.0, these vehicles will reduce the city’s carbon footprint.
• EV trucks will replace existing vehicles (as opposed to expanding the fleet), and will require
infrastructure adaptations, training for drivers and mechanics and development of new safety
protocols.
Goal 2: Expand CDL training program to include all eligible Solid Waste Workers.
Supporting Information/Justification
• We are currently stressed with understaffing of CDL drivers. An enhanced training program will
increase recruitment and retention success.
• This program will also increase safety by creating a mindset focused on the career of Professional
Operator.
Goal 3: Implement Solid Waste Specific Routing Software.
Supporting Information/Justification
• Improve efficiency of service delivery with turn-by-turn, computer-aided routing.
• This program will increase safety by eliminating inconsistent routing inherent with different
drivers sharing the same routes.
Goal 4: Codify Lead Worker Training Program.
Supporting Information/Justification
• Currently the designated Lead Workers act as ‘supervisors in training’ but their overall
experience varies widely according to their assigned section.
• Standardized training objectives for lead workers will enhance the importance of the position and
provide a career path forward. Examples of available training include: PBMP, Supervisor Boot
Camp, Customer Service Training, and industry-specific training through SWANA (Solid
Waste Association of North America).
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Goal 5: Enlist external expertise to conduct a safety review of Solid Waste operations.
Supporting Information/Justification
• The SW department has an industrial operation with the Class I Transfer Station and the
Recyclable Materials transfer station, as well as a large, 2-ram baler. These operations provide the
opportunity for serious injury on a daily basis. A safety review will identify safety exposures and
provide targeted solutions.
• The external safety review will also evaluate operator and worker training across 6 industrial
vehicle types.
FY 2023-24 SMART Goals
Goal 1: Complete master plan of the Solid Waste Complex.
Supporting Information/Justification
• All of the facilities at the Solid Waste Complex are aged and in need of replacement, particularly
the truck wash, Container Maintenance facility & the recycling transfer station.
• A new SW Admin building will better serve staff, and the fuel site is on the verge of being
condemned by FDEP and must be upgraded. This site serves all city vehicles.
Goal 2: Develop cross-training program for all Solid Waste Equipment Operators.
Supporting Information/Justification
• A cross-trained staff will increase the effectiveness of the department’s service delivery.
• This program will also address the need for enhanced safety training for drivers that extends
beyond the vehicles normally assigned to them.
Goal 3: Develop Public Education Outreach program.
Supporting Information/Justification
• Consistent with Greenprint 2.0, this program will increase the sustainability of the City’s
recycling program by reducing contamination, which allows more recyclable material to be
properly processed.
• This program also coincides with the SW Dept contracting with a new, in-county, recyclables
processor and partnering with the county’s premier environmental service organization.
COMMUNITY REDEVELOPMENT AGENCY
FY 2022-23 Goals
Goal 1: Continue to work on reducing blight through using existing commercial grant programs as well
as researching if residential grant programs should be created.
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Goal 2: Create method to measure successes and failures of downtown special events to assist in
programming of future fiscally responsible events attracting attendees.
Goal 3: Decrease downtown commercial vacancies by 10 percent in the next two years.
Goal 4: Consistently scan the horizon to anticipate problems and opportunities.
Goal 5: Require open lines of communication and disseminate pertinent information in a timely
manner.
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#22-1313
Agenda Date: 12/8/2022 Status: Agenda ReadyVersion: 1
File Type: Council Discussion
Item
In Control: Council Work Session
Agenda Number: 2.2
SUBJECT/RECOMMENDATION:
Review results from the November 17 Department Head Workshop.
SUMMARY:
Discussions will refer to Attachment C included in the workbook.
Page 1 City of Clearwater Printed on 12/3/2022
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#22-1314
Agenda Date: 12/8/2022 Status: Agenda ReadyVersion: 1
File Type: Council Discussion
Item
In Control: Council Work Session
Agenda Number: 2.3
SUBJECT/RECOMMENDATION:
Establish priorities, goals, and objectives for Fiscal Years 2023-2024 and 2024-2025.
SUMMARY:
The consultants will refer to page 10 of the workbook.
Page 1 City of Clearwater Printed on 12/3/2022