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05/16/2022 City Council Special Meeting May 16, 2022 City of Clearwater tl e Meeting Minutes Thursday, May 5, 2022 6:00 PM Morningside Recreation Center City Council Special Council Meeting — Strategic Visioning and ARPA Funding Community Meeting City Council Special Meeting May 16, 2022 Roll Call Present: 5 - Mayor Frank Hibbard, Vice Mayor Kathleen Beckman, Councilmember David Allbritton, Councilmember Mark Bunker and Councilmember Lina Teixeira Also Present: Jon Jennings — City Manager, Micah Maxwell —Assistant City Manager, Michael Delk—Assistant City Manager, and Rosemarie Call — City Clerk. To provide continuity for research, items are listed in agenda order although not necessarily discussed in that order. 1. Call to Order— Mayor Hibbard The meeting was called to order at 6:02 p.m. 2. Strategic Visioning — Mayor Hibbard Mayor Hibbard welcomed those in attendance and said the first part of the meeting would be dedicated to strategic planning. Community feedback will help guide City Council in developing the City's budget, aligning the City's limited resources with citizens'desires. He asked attendees to rate the following categories, with 4 being the most important and 1 the least important: Neighborhoods, Improving Roadways and Traffic, Sustainability, Quality of Life (parks, rec centers, and libraries), Improving City Services, Economic Base (diversify it), Public Safety (Police and Fire), and Infrastructure (pipes, roadways, and city buildings). He said the budget is critically important as it reflects council priorities. The Mayor reported the following scores: Economic Base: 69 Improving Roadways and Traffic: 57 Infrastructure: 46 Quality of Life: 44 Public Safety. 40 Neighborhoods: 39 Improving City Services: 36 Sustainability: 26 City Council Special Meeting May 16, 2022 One individual expressed concern with the lack of affordable housing in the area and questioned if the City had any plans to provide more affordable housing. The Mayor said there are three projects in downtown that are on hold due to the rise in construction costs and materials. He said some ARPA funds are being recommended for affordable housing. It will not solve the problem, but the City hopes it will help improve conditions. One individual expressed concerns with the increased beach parking garage rate and the lack of affordable parking for beach employees. It was suggested that efforts be taken to facilitate moving people to the beach quickly and address the affordable housing crisis in the area. One individual supported advancing efforts addressing infrastructure. One individual supported public safety, as it is needed to sustain the economy and environment. It was suggested that new equipment was needed, not additional personnel. 3. ARPA Funding The City Manager said the City will receive $22,483,893 under the American Rescue Plan Act (ARPA) program. Funds must be encumbered by 2024 and spent by 2026. Due to the timeframes, projects and programs identified to use ARPA funds should be close to shovel ready as possible. Staff has recommended the following proposed projects: 1. Startup funding for North Greenwood Community Redevelopment Agency- $5 million. These funds will help the North Greenwood Community Redevelopment Agency start its redevelopment efforts. Because the Community Redevelopment Agency's future funding is predicated on increasing the taxable value of the properties within the area, staff believes an initial investment in the neighborhood is appropriate to jumpstart these efforts. A centerpiece of the area is the North Ward School which the City has acquired and is ready to redevelop. Many other efforts are currently being planned in this area which is generally defined as a roughly 1.31-square-mile area to the north and northeast of downtown. 2. Fiber Upgrades and Broadband Connectivity- $3.5 million These funds will be used to upgrade the City's traffic management infrastructure, which will allow for better traffic management by using an Intelligent Traffic System that can be integrated with regional partner's systems. This will allow for a better flow of traffic, which will have positive benefits in the areas of local job creation, travel time to/from work, and sustainability. Additionally, the City Council Special Meeting May 16, 2022 infrastructure upgrades create a more secure network infrastructure for the City to protect city assets and enhance provided services. 3. Affordable Housing - $3.3 million Housing projects will include down payment assistance, rehabilitation and new construction of single-family and multi-family homes, and energy efficiency improvements such as installation of cool roofs and solar panels when practicable. These funds will be used to assist households with incomes between 80 and 120 percent Area Median Income. While this income bracket will be the primary target, worthwhile projects assisting households below 80 percent Area Mean Income will also be considered. 4. Street and Sidewalk Improvements - $2 million These funds will be used to expedite roadway, curb and sidewalk improvements in low-income communities. Approximately$1.8 million will be spent on milling/resurfacing roadways and approximately$320,000 will be spent on sidewalk and curb improvements. This $2 million will be in addition to the $5.2 to $5.7 million that is budgeted annually for street and sidewalk improvements. 5. Solar Panels for City Facilities - $2 million These funds would be used to kick off the City's solar installation program on city buildings. These investments will help reduce the costs related to energy use, allowing for operational funds to be reallocated or tax rates reduced. 6. Pinellas Community Foundation - $1 million Pinellas Community Foundation will solicit, evaluate and award up to $1,000,000 to a nonprofit organization that offers an innovative and impactful concept for affordable and attainable housing in the City of Clearwater. Awardee must be able to complete the project by September 30, 2026. 7. Nonprofit Cultural Affairs Funding - $1 million These funds are proposed as a grant-based program. Nonprofit organizations in Clearwater that provide services within Clearwater will have an opportunity to request funding for programs that focus on cultural affairs. These could include area markets, concert or theatre events, or other community social opportunities that are trying to become financially feasible or who need financial assistance getting back to pre-pandemic levels of effectiveness. 8. Education — Grants or Partnerships - $1 million These funds will be used to provide a grant or partnership opportunity with a nonprofit or government entity for programs that focus on educational opportunities targeting students who have fallen behind academically due to the pandemic. City Council Special Meeting May 16, 2022 9. State Street Park Improvements - $700,000 This project will provide for the development of State Street Park, located on the southwest corner of State Street and North Betty Lane. This property was purchased more than 30 years ago for the purpose of developing a neighborhood park. The present homeowner association has been very active in promoting this park and desires to have additional park improvements. Development of the park would preserve the tree canopy and allow the park to remain in as much of its natural state as possible. Development could include improved open field play areas and the addition of a playground, nature/walking trails, fencing, water fountain, parking, signage and other park amenities. Invasive plant species would also be removed from the park. 10. Clearwater Main Library Info Hub - $625,000 This project would transform the first floor of the Main Library into a one-stop destination that supports and enhances citizen use of the new Coachman Park and downtown by relocating the library's most-used resources and services. To support this one-stop model, part of the reference and circulation staff would join to create an "information hub"on the first floor where patrons could get any technical or library support or information about activities in Coachman Park. 11. Reimburse the City for COVID Expenses - $2,358,893 The City expended$1,379,498 of General Fund operating budget on the Clearwater Back to Business Grant and Professional Services Program during fiscal years 2020 and 2021. Additionally, the City expended$1,741,242 city-wide on premium pay and vacation accruals for essential employees during the pandemic, per the City's emergency deployment and compensation policy. These two expenditure categories total $3,120,700 and staff is recommending $2,358,893 of reimbursement. The City Manager said staff will be collecting input regarding the use of ARPA funds on the City's website and at the three upcoming strategic vision/ARPA meetings. One individual questioned the redevelopment status of the North Ward School site. The City Manager said the property is a jewel in the community that needs to be redeveloped. Staff will be issuing an RFP to solicit proposals to redevelop the site. Staff is hoping the private sector will do most of the investment. The Mayor said the school is not going away. One individual suggested that the North Ward School site be repurposed as a beauty or culinary school, both of which are needed in the area, and building a garage on the causeway to address parking needs. City Council Special Meeting May 16, 2022 One individual suggested using the funds to assist the Wal Mart and grocery workers who assisted the community during COVID, to establish more Park & Ride lots, and to provide shuttles to the beach. One individual supported using the funds to assist social service providers. The Recovery Epicenter Foundation, a 501c3 non-profit that provides substance abuse dependency prevention and treatment services, is considering relocating the facility near Glenn Oaks Park due to increased rents. The individual expressed an interest in relocating the facility to North Ward School site if assistance was provided. One individual expressed a concern with the proliferation of bars and dispensaries on Clearwater beach. It was suggested that funds be used to invest in family-oriented items, such as splash pads, and legal assistance for individuals who lost their jobs during COVID and participated in the mortgage forbearance program. One individual questioned the recurring costs associated with the proposed Fiber Upgrades and Broadband Connectivity project. The individual expressed concern that the project would require additional staffing or maintenance. The City Manager said staff focused on one-time expenditures for using ARPA funds. These funds cannot be used to support additional employees. In the out years, the solar panels will be administered and potentially replaced. Pinellas County has allocated $80 million for traffic signals but the City needs to upgrade the connectivity in order to prepare for the AIMS system. One individual said Clearwater has the best parks and libraries and questioned if it was possible to move the Main Library off the bluff. Library Director Jennifer Obermaier said the Main Library is a signature building. A library has been there for over 100 years. A referendum will be required to do anything with that piece of land. One individual questioned the intent of the proposed Clearwater Main Library Info Hub project. Ms. Obermaier said modern libraries are now used as community hubs. Staff is proposing to reorganize the first floor and relocate some of the collections to the third floor. Staff envisions the first floor to be more active and grab-and-go. She said there will be more seating and flexible space for programming, which will complement the renovated Coachman Park activities once completed. City Council Special Meeting May 16, 2022 One individual suggested placing some of the ARPA funds aside for the impending recission. The City Manager said banking ARPA funds was not an option as funds must be expended by December 31, 2026. All unused funds must be returned. 4. Adjourn The meeting adjourned at 7:10 p.m. Attest y,Lit.4“-kl/LGtAt City Clerk ,4_46-449 K 7c1/1", ayor City of Clearwater COMMUNITY FORUM COMMENT CARD NAME (optional): (a 111;6 m 40h561'1 Contact Number (optional for follow up): 727 - toe - 3b2,3 QUESTION/COMMENT: G►,�-1 .xtr441l/e ON4-1(), of & $4'- c3 nor - p oa .I‘esven7 T ,iL», 45 wall et { tp ,- drPMRA ece ile,/ Solt, l A4'45 h� OiS I6C.arc GG ; P%ta.rwil . �li pooh 1 / k 74 /31p `/+k+ mit/A rt_de tforrt ,. - % preme4) C, S4t.t, rc ovb y Cantr,c i.+ �o� AL. COMMUNITY FORUM COMMENT CARD NAME (optional): r /5 p,i 6 / a- Contact Number (optional for follow up): 7d7- 2of— Je?T QUESTION/COMMENT: 72, , /mss !�' at6 L A (S7y,(4/ S 7:e,j2./ 1/6---&7 p • 8 rn elute Q.S a/tilC /9 d l , t4 671/ (ks ( ?67 4 aval `‘i ottv--/-,) 44 4 k4t_. iu A 7'`"L r a t it, II, -(j5 S.41 .d Q' 14t 0 r 4 7 f/ �� urs /���.,����s , /- LI City of Clearwater Strategic Plan American Recovery Pian Act May 16, 2023 Solar: Solar panels for all new public buildings to offset electrical costs. Create solar panel car ports at all public libraries to power EV stations and parking lot lighting. Overtime expand the solar car ports and EV stations to city rec centers. Infrastructure: Upgrade all ventilation systems, if it has not been completed as of yet in all public buildings to meet CDC standards for removal of viral particles continuously from the air. Tourist & Travel: Create an east/west trolley route on Drew Street from the downtown PSTA hub to the Joe DiMaggio Sports Complex. It has been hub for the NCAA Softball Tournament very successfully. Create a second east/west trolley route on Gulf -to -Bay from the downtown PSTA hub to the PSTA bus stop at Clearwater Mali next to the vacant Pier 1 store. The store, if it is still available could be reconfigured into a `welcome center' for tourists and residence to purchase tickets for numerous beach tours, concerts, dining information, hotel information, events, and much more. Tourist: Create a visual `welcome' or `Gateway to Clearwater' using the Bayside bridge where McMullen Booth Rd and the Courtney Cambell Causeway cross. City flags, palm trees, special lighting, murals could be used. Infrastructure: Develop in partnership with local non -profits, a Homeless Resource Center in the downtown area. Have available: computers, job training, clothing store, laundry facilities, bathroom/shower facilities much like at a truck stop, cafe to eat, reading room, clinic, etc. On any given day there are 50 or more homeless using the resources at the main library. Submitted by: Maura K. Hedrichs MIGHT ANDSi 1 HI'l'I_•RA' 'I,, la A(H ,i AMERICAN RESCUE PLAN ACT The Coronavirus State and Local Fiscal Recovery Funds (SLFRF) program, a part of the American Rescue Plan Act (ARPA), is delivering $350 billion to state, local, and Tribal governments across the country to support their response to and recovery from the COVID-19 public health emergency. Allowable uses of the funds include: • To respond to the pandemic or its negative economic impacts, including assistance to households, small businesses, and nonprofits, or aid to impacted industries such as tourism, travel, and hospitality. • For premium pay to eligible workers performing essential work during the pandemic. • For the provision of government services to the extent of the reduction in revenue because of the pandemic. • To make necessary investments in water, sewer, or broadband infrastructure. The city of Clearwater has been allocated a total of $22,483,893 under this program. The ARPA allocation must be committed or contractually encumbered to projects and programs by the end of 2024. All money must be spent by 2026; any money unsper at that time must be returned to the federal government. C The following projects meet the criteria and are being recommended by Clearwater staff. Startup Funding for North Greenwood Community Redevelopment Agency $5 million These funds will help the North Greenwood Community Redevelopment Agency start its redevelopment efforts. Because the Community Redevelopment Agency's future funding is predicated on increasing the taxable value of the properties within the area, staffbelieves an initial investment in the neighborhood is appropriate to jumpstart these efforts. A centerpiece of the area is the North Ward School which the city has acquired and is ready to redevelop. Many other efforts are currently being planned in this area which is generally defined as a roughly 1.31 -square -mile area to the north and northeast of downtown. Fiber Upgrades and Broadband Connectivity $3.5 million These funds will be used to upgrade the city's traffic management infrastructure, which will allow for better traffic management by using an Intelligent Traffic System that can be integrated with regional partners' systems. This will allow for better flow of traffic, which will have positive benefits in the areas of local job creation, travel time to and from work, and sustainability. Additionally, the infrastructure upgrades create a more secure network infrastructure for the city to protect city assets and enhance provided services. Affordable Housing $3.3 million Housing projects will include down payment assistance, rehabilitation and new construction of single-family and multi -family homes, and energy efficiency improvements such as installation of cool roofs and solar panels when practicable. These funds will be used to assist households with incomes between 80 and 120 percent Area Median Income. While this income bracket will be the primary target, worthwhile projects assisting households below 80 percent Area Mean Income will also be considered. Street and Sidewak Improvements $2 million These funds will be used to expedite roadway, curb and sidewalk improvements in low-income communities. Approximately $1.8 million will be spent on milling and resurfacing roadways, and approximately $320,000 will be spent on sidewalk and curb improvements. This $2 million will be in addition to the $5.2 to $5.7 million that is budgeted annually for street and sidewalk improvements. Solar Panels foray Facilities $2 milion These funds would be used to kick off the city's solar installation program on city buildings. These investments will help reduce the costs related to energy use, allowing for operational funds to be reallocated or tax rates reduced. Pinellas Community Foundation $1 million Pinellas Community Foundation will solicit, evaluate and award up to $1,000,000 to a nonprofit organization that offers an innovative and impactful concept for affordable and attainable housing in the city. Awardee must be able to complete the project by Sept. 30, 2026. Non -Profit Cultural Affairs Funding $1 million These funds are proposed as a grant -based program. Non-profit organizations in Clearwater that provide services within Clearwater will have an opportunity to request funding for programs that focus on cultural affairs. These could include area markets, concert or theater events, or other community social opportunities that are trying to be become financially feasible or that need financial assistance getting back to pre -pandemic levels of effectiveness. Education - Grants or Partnerships $1 million These funds would be used to provide a grant or partnership opportunity with a non-profit or government entity for programs that focus on educational opportunities targeting students who have fallen behind academically due to the pandemic. State Street Park Improvements $700,000 This project will provide for the development ofState Street Park located on the southwest corner of State Street and North Betty Lane. This property was purchased more than 30 years ago for the purpose of developing a neighborhood park. The current homeowner association has been very active in promoting this park and desires to have additional park improvements. Development of the park would preserve the tree canopy and allow the park to remain in as much of its natural state as possible. Development could include improved open-field play areas and the addition of a playground, nature/walking trails, fencing, water fountain, parking, signage and other park amenities. Invasive plant species would also be removed from the park. Clearwater Main library Info Hub $625,000 This project would transform the first floor of the Main Library into a one-stop destination that supports and enhances citizen use of the new Coachman Park and downtown by relocating the library's most -used resources and services. To support this one-stop model, part of the reference and circulation staff would join to create an "information hub" on the first floor where patrons could get any technical or library support or information about activities in Coachman Park. Reimburse the City for COVID Expenses $2,358,893 The city expended $1,379,498 of general fund operating budget on the Clearwater Back -to -Business Grant and Professional Services Program during fiscal years 2020 and 2021. Additionally, the city expended $1,741,242 city- wide on premium pay and vacation accruals for essential employees during the pandemic, per the city's emergency deployment and compensation policy. These two expenditure categories total $3,120,700 and staff is recommending $2,358,893 of reimbursement. CaII, Rosemarie From: Castelli, Joelle Wiley Sent: Monday, May 16, 2022 2:42 PM To: Jennings, Jon; SET Subject: Fwd: City of Clearwater Public Communications Get Outlook for i0S From: Castelli, Joelle Wiley Sent: Friday, May 13, 2022 7:12:46 PM To: Epperson, Krystal <Krystal.Epperson@MyClearwater.com> Cc: Chandler, Allie <Allie.Chandler@MyClearwater.com> Subject: FW: City of Clearwater Public Communications Here is the final release that I sent to the media. Once Krystie posts it to the website I think we can post to Nextdoor and then link back to the website for the full list since this info is so long. From: bounces@media-alert.com <bounces@media-alert.com> On Behalf Of media-alert@media-alert.com Sent: Friday, May 13, 2022 6:53 PM To: media-alert@media-alert.com Subject: City of Clearwater Public Communications CAUTION: This email originated from outside of the City of Clearwater. Do not click links or open attachments unless you recognize the sender and know the content is safe. ZCZC clearwater &matpa Date: Fri May 13, 2022 18:53:14 From: City of Clearwater Public Communications FOR IMMEDIATE RELEASE May 13, 2022 Contact: Joelle Castelli, (727) 224-7034 Strategic Direction and ARPA Community Meetings CLEARWATER, Fla. - The city of Clearwater will hold several upcoming meetings to discuss the city's strategic direction plan and how the city is proposing to spend the approximately $22.48 million being received as part of the American Rescue Plan Act. The meetings will be held at the following locations: Monday, May 16, 6 to 7:30 p.m. Morningside Recreation Center 2400 Harn Blvd. 1 Tuesday, May 24, 6 to 7:30 p.m. North Greenwood Recreation Center 900 N. MLK Jr. Ave. Tuesday, May 31, 6 to 7:30 p.m. Clearwater Beach Recreation Center 69 Bay Esplanade Wednesday, June 1, 6 to 7:30 p.m. Countryside Library 2642 Sabal Springs Dr. Allowable uses of the funds include: To respond to the pandemic or its negative economic impacts, including assistance to households, small businesses, and nonprofits, or aid to impacted industries such as tourism, travel, and hospitality For premium pay to eligible workers performing essential work during the pandemic For the provision of government services to the extent of the reduction in revenue due to the pandemic To make necessary investments in water, sewer, or broadband infrastructure The city of Clearwater has been allocated a total of $22,483,893 under this program. The ARPA allocation must be committed or contractually encumbered to projects and programs by the end of calendar year 2024. All monies must be spent by 2026 and any monies unspent at that time must be refunded to the federal government. The following projects meet the criteria and are being recommended by Clearwater staff: Startup Funding for North Greenwood Community Redevelopment Agency $5 million These funds will help the North Greenwood Community Redevelopment Agency start its redevelopment efforts. Because the Community Redevelopment Agency's future funding is predicated on increasing the taxable value of the properties within the area, staff believes an initial investment in the neighborhood is appropriate to jumpstart these efforts. A centerpiece of the area is the North Ward School which the city has acquired and is ready to redevelop. Many other efforts are currently being planned in this area which is generally defined as a roughly 1.31 -square -mile area to the north and northeast of downtown. Fiber Upgrades and Broadband Connectivity $3.5 million These funds will be used to upgrade the city's traffic management infrastructure which will allow for better traffic management by using an Intelligent Traffic System that can be integrated with regional partner's systems. This will allow for better flow of traffic which will have positive benefits in the areas of local job creation, travel time to/from work, and sustainability. Additionally, the infrastructure upgrades create a more secure network infrastructure for the city to protect city assets and enhance provided services. Affordable Housing $3.3 million Housing projects will include down payment assistance, rehabilitation and new construction of single-family and multi -family homes, and energy efficiency improvements such as installation of cool roofs and solar panels when practicable. These funds will be used to assist households with incomes between 80 and 120 percent Area Median Income. While this income bracket will be the primary target, worthwhile projects assisting households below 80 percent Area Mean Income will also be considered. Street and Sidewalk Improvements $2 million These funds will be used to expedite roadway, curb and sidewalk improvements in low-income communities. Approximately $1.8 million will be spent on milling/resurfacing roadways and approximately $320,000 will be spent on sidewalk and curb improvements. This $2 million will be in addition to the $5.2 to $5.7 million that is budgeted annually for street and sidewalk improvements. Solar Panels for City Facilities $2 million These funds would be used to kick off the city's solar installation program on city buildings. These investments will help reduce the costs related to energy use, allowing for operational funds to be reallocated or tax rates reduced. Pinellas Community Foundation $1 million Pinellas Community Foundation will solicit, evaluate and award up to $1,000,000 to a nonprofit organization that offers an innovative and impactful concept for affordable and attainable housing in the city of Clearwater. Awardee must be able to complete the project by September 30, 2026. Non -Profit Cultural Affairs Funding $1 million These funds are proposed as a grant -based program. Non-profit organizations in Clearwater that provide services within Clearwater will have an opportunity to request funding for programs that focus on cultural affairs. These could include area markets, concert or theatre events, or other community social opportunities that are trying to be become financially feasible or who need financial assistance getting back to pre -pandemic levels of effectiveness. Education - Grants or Partnerships $1 million These funds will be used to provide a grant or partnership opportunity with a non-profit or government entity for programs that focus on educational opportunities targeting students who have fallen behind academically due to the pandemic. State Street Park Improvements $700,000 This project will provide for the development of State Street Park located on the southwest corner of State Street and North Betty Lane. This property was purchased more than 30 years ago for the purpose of developing a neighborhood park. The present homeowner association has been very active in promoting this park and desires to have additional park improvements. Development of the park would preserve the tree canopy and allow the park to remain in as much of its natural state as possible. Development could include improved open field play areas and the addition of a playground, nature/walking trails, fencing, water fountain, parking, signage and other park amenities. Invasive plant species would also be removed from the park. Clearwater Main Library Info Hub $625,000 This project would transform the first floor of the Main Library into a one-stop destination that supports and enhances citizen use of the new Coachman Park and downtown by relocating the library's most -used resources and services. To support this one-stop model, part of the reference and circulation staff would join to create an "information hub" on the first floor where patrons could get any technical or library support or information about activities in Coachman Park. Reimburse the City for COVID Expenses $2,358,893 The City expended $1,379,498 of General Fund operating budget on the Clearwater Back to Business Grant and Professional Services Program during fiscal years 2020 and 2021. Additionally, the city expended $1,741,242 city-wide on premium pay and vacation accruals for essential employees during the pandemic, per the city's emergency deployment and compensation policy. These two expenditure categories total $3,120,700 and staff is recommending $2,358,893 of reimbursement. ### ******************************************* City of Clearwater Public Communications Department 727-562-4682 ph 727-562-4696 fax www.myclearwater.com CITY OF CLEARWATER VISION MISSION Clearwater will be a uniquely beautiful and vibrant community: • That is socially and economically diverse; • That invests for the future; and • That is a wonderful place to live, learn, work, visit and play The Mission of the City of Clearwater is to: • To provide cost effective municipal services and infrastructure; and; • Facilitate development of the economy; To support a high quality of life and experience DIVERSIFY THE ECONOMIC BASE • Develop Downtown and US 19 • Housing stock that matches need • Expand nonresidential tax base • Fulfill Beach by Design • Maintain tourism commitment, including Sports Tourism STRATEGIC DIRECTION FACILITATE DEVELOPMENT OF THE ECONOMY INCREASE ECONOMIC OPPORTUNITY • Foster Industry Sectors • Maintain a business -friendly environment • Recognize transit oriented development DEVELOP AND PROMOTE OUR BRAND Engage neighborhoods and the business community to: • Create our economic development identify • Communicate that identity effectively Ensure that our residents and visitors are familiar with the whole offering of community amenities FOSTER COMMUNITY ENGAGEMENT • Encourage neighborhood identity programs • Prevent blight and support property values through code enforcement • Preserve community history and culture • Support community events • Support healthy community initiatives PROVIDE COST EFFECTIVE MUNICIPAL SERVICES AND INFRASTRUCTURE EFFICIENCY • Optimize use of employees, assets and resources • Encourage teamwork across departments • Access public-private organizations and resources QUALITY • Proactively maintain and reinvest in our infrastructure • Continuously measure and improve our performance FINANCIAL RESPONSIBILITY Continue responsible financial management • Evaluate additional funding options • Set priorities and spend money aligned with Strategic Direction SAFETY • Reinforce standing as a safe community Continue community policing • Ensure timely emergency preparation, response and recovery CLEARWATER BRIGHT AND BEAUTIFUL • BAY TO BEACH