FIRST AMENDMENT TO GRANT FUNDING AGREEMENT - DOWNTOWN EVENT MANAGEMENTFIRST AMENDMENT TO CLEARWATER COMMUNITY REDEVELOPMENT AGENCY
GRANT FUNDING AGREEMENT
Downtown Event Management
This First Amendment to the Grant Funding Agreement ("Amendment") is made and entered into
this :At/ day of May 2021, between the COMMUNITY REDEVELOPMENT
AGENCY OF THE CITY OF CLEARWATER, hereinafter the CRA, and AMPLIFY, INC., a Florida
non-profit corporation, hereinafter referred to as Amplify?
WHEREAS, the CRA and Amplify entered into a Grant Funding Agreement ("Agreement")
on March 24, 2020 to partially underwrite the management of 2020-2021 seasonal events in
Downtown Clearwater; and
WHEREAS, events throughout Downtown Clearwater have been reduced in size and
scope in 2020 and 2021 because of the COVID-19 pandemic; and
WHEREAS, the CRA and Amplify desire to amend the Agreement.
NOW, THEREFORE, be it resolved:
1. ARTICLE I. TERM is hereby amended as follows:
The term of this agreement shall be for a period of eighteeR—(4-8.) twenty-one (21) months
commencing on April 1, 2020 and continuing through Septembo• 30vrv0, 202-11- December 31, 2021
(the "Termination Date"), unless earlier terminated or otherwise extended under the terms of this
agreement.
2. ARTICLE III. RESPONSIBILITIES OF THE CRA is hereby amended as follows:
1) GRANT. The CRA agrees to provide funding on a quarterly basis in the amount of $10,000
per quarter beginning on July 1, 2020. Payment will be made within thirty (30) days of
receiving an invoice. The total grant amount shall not exceed $40,000. Payments will be
made to Amplify to fund the costs incurred in providing the activities authorized by this
agreement as provided in Exhibit A hereto. Anv funds that Amplify has not spent by
December 31, 2021 for events or marketing associated with the Agreement will be
returned to the CRA by January 30, 2022.
3. EXHIBIT A of the Agreement is hereby amended as follows:
Scope: 10 events per year (see activity every season in downtown)
o Entails:
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• 4 small-scale events (20-100 people)
o Entails:
• No street closure
• Public/private space
• Smaller draw
o Ex: Yoga in the Park, Movies in the Park, Pub Crawl
• 2 medium-scale/one-off events (100-1,000 people)
o Entails:
• Street closure
• Public space
• Large draw (but targeted promotion)
o Ex: Taste of Clearwater, Biergarden
• 4 arts events (10-1,000 people)
o Entails:
• Street closure
• Public/private space
• Niche audience
• Ongoing promotion (may be experiential with no set event time)
o Ex: Daf & Dream Fashion Show, Art Walk
4. Remainder of the Agreement Unaffected. In all other respects, the remainder of the
Agreement and its exhibits shall remain in full force and effect. Any portion of the Agreement that
is inconsistent with this Amendment is hereby amended to be consistent.
5. Headings. The headings contained in this Amendment are for reference purposes only
and shall not modify or affect this Amendment in any manner whatsoever.
IN WITNESS WHEREOF, the parties hereto have set their hands and seals this U day of
,2021.
Countersigned:
Community Redevelopment Agency
Frank V. Hibbard
Chairman
Approved as to form:
Michael Fuino
CRA Attorney
Anfana
Director
Rosemarie CaII
City Clerk
AMPLIFY, INC.
By:
Aman P-ne
President & CEO