Loading...
03/23/2021 - SpecialTuesday, March 23, 2021 9:00 AM City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 Main Library - Council Chambers Council Work Session Special Work Session Special Work Session - Imagine Clearwater March 23, 2021Council Work Session Special Work Session 1. Call to Order 2. Parks and Recreation Discuss Imagine Clearwater Venue Management and Community Partnership. 2.1 3. City Manager Verbal Reports 4. City Attorney Verbal Reports 5. New Business (items not on the agenda may be brought up asking they be scheduled for subsequent meetings or work sessions in accordance with Rule 1, Paragraph 2). 6. Closing Comments by Mayor 7. Adjourn Page 2 City of Clearwater Printed on 3/18/2021 Cover Memo City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 File Number: ID#21-8961 Agenda Date: 3/23/2021 Status: Agenda ReadyVersion: 1 File Type: Action ItemIn Control: Parks & Recreation Agenda Number: 2.1 SUBJECT/RECOMMENDATION: Discuss Imagine Clearwater Venue Management and Community Partnership. SUMMARY: At the Special Work Session on March 2, 2021, Council directed staff to invite various companies with experience in venue management to participate in a discussion regarding possible operational scenarios of the new performance venue. Additionally, Council directed staff to provide further clarification on the possible role of a conservancy and discuss the option of hiring a consultant to engage with community stakeholders to explore and develop a framework for a conservancy or similar entity to partner with the city at Coachman Park. Page 1 City of Clearwater Printed on 3/18/2021 CITY OF CLEARWATER PUBLIC PRIVATE PARTNERSHIP FRAMEWORK March 23, 2021 2 Imagine Clearwater Community Vision The Downtown Clearwater waterfront will be an active, authentic, iconic civic and open space that celebrates Clearwater’s history, natural beauty, culture, and diversity and anchors an economically vibrant downtown. 3 4 What is a City Park Conservancy? •Private, non-profit park benefit organization. •Raises money independent of the city. •Spends money under a plan of action mutually agreed upon with government. •Impetus for their creation comes from combination of users and residents, but the political receptivity of mayor, council and city government is a de facto requirement. 5 “There was a time when urban parks were firmly considered the pride, joy and responsibility of taxpayers. Once a park was in the public domain, all agreed that its weight was to be carried on the shoulders of city government. No Longer. While many places still hew to the traditional model, a growing number of cities now utilize private donations to rebuild, refurbish, and even maintain some of their most iconic parks. Today’s favored revitalization structure is the conservancy.” - The Trust for Public Land, 2015. 6 Park Conservancy Roles & Responsibilities •Fundraising •Organizing Volunteers •Design, Planning & Construction of Capital Projects •Outreach & Marketing •Programming •Advocacy •Maintenance & Security 7 What Role Does Staff Recommend? Advocacy| Fundraising| Events • Fundraise for capital costs • Park Programming & Events • Advocate for the park 8 IMAGINE CLEARWATER KEY NEXT STEPS Engagement:. We will engage with community stakeholders and a facilitator to identify the following: •How to structure the public-private partnership. •Ensure the partner is ready with assets from both the City and private sector. •Create clarity of roles and responsibilities between the partner and City. •How to sustain the partnership with revenue and stewardship strategies. Agenda Special Work Session March 23, 2021  Typical number of shows/use days per year. o How would City events like 4th of July, HS Graduations, or other smaller community events be managed? o Management of traditionally City sponsored events like Clearwater Jazz Holiday.  Exclusivity per operating agreement  Effect of not being able to restrict firearms  How is a use fee structured? Per year? Per event?  How is F&B handled? Who staffs F&B? How are the proceeds split?  What revenue streams exist for the City through a partnership? Rental fee? o Additional per ticket fee? o Season ticket/Membership Fee? o Parking? o F&B percentage? o Merchandise percentage? o Facility Maintenance Fees?  Naming Rights and other venue sponsorship models? Who would sell and ensure deliverables at all events?  What concerns do you have about the A/V the venue will be equipped with? o What would you recommend?  What services (if any) would you expect the City to provide if you were managing the venue?