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03/15/2021Monday, March 15, 2021 8:00 AM City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 Main Library - Council Chambers Community Redevelopment Agency Meeting Agenda March 15, 2021Community Redevelopment Agency Meeting Agenda Citizens wishing to provide comments on an agenda item are encouraged to do so in advance through written comment. The City has established the following options: 1)eComments via Granicus - eComments is integrated with the published meeting agenda. Individuals may review the agenda item details and indicate their position on the item. You will be prompted to set up a user profile to allow you to comment, which will become part of the official public record. The eComment period is open from the time the agenda is published. Comments received during the meeting will become part of the official record, if posted prior to the closing of public comment. The City Clerk will read received comments into the record. 2)Email – Individuals may submit written comments or videos to ClearwaterCRA@myclearwater.com. All comments received by 5 p.m. the day before the meeting (March 14) will become part of the official record. The City Clerk will read received comments into the record. 3)Council Chambers - Additionally, like any other council meeting, the public may provide public comment at the Main Library, Council Chambers, 100 N Osceola Avenue. Due to COVID-19, all speakers desiring to appear in person will be subject to all applicable emergency measures in place to prevent the further spread of COVID-19. Speakers who appear in person will be subject to screening for symptoms of COVID-19. Any persons exhibiting any symptoms of COVID-19 will not be permitted to enter council chambers but will be able to participate through the remote options described above. Individuals with disabilities who need reasonable accommodations to effectively participate in this meeting are asked to contact the City Clerk at (727)562-4092 or rosemarie.call@myclearwater.com in advance. 1. Call To Order 2. Approval of Minutes 2.1 Approve the February 16, 2021 CRA Meeting Minutes as submitted in written summation by the City Clerk. cra 2021-02-16Attachments: 3. Citizens to be Heard Regarding Items Not on the Agenda 4. New Business Items 4.1 Presentation from Hispanic Outreach Center, Nancy and David Bilheimer Capitol Theatre, St. Vincent de Paul Community Kitchen and the Clearwater Community Garden. One pager - Bilheimer Capitol Theatre 2021.pdf One pager - Clearwater Community Garden 2021.pdf One pager - Hispanic Outreach Center 2021_JMB Edits.pdf One pager - St. Vincent DePaul Community Kitchen 2021.pdf Attachments: Page 2 City of Clearwater Printed on 3/11/2021 March 15, 2021Community Redevelopment Agency Meeting Agenda 4.2 Approve the Commercial Beautification grant program for property owners and tenants to improve the visual appearance of commercial properties through exterior improvements and authorize the appropriate officials to execute same. CRA Beautification Grant Program Final Mar2021Attachments: 4.3 Approve the Whitebox grant program to assist owners and/or tenants with renovating commercial spaces to attract businesses that generate pedestrian foot traffic and authorize the appropriate officials to execute same. Whitebox Grant Program FINAL Mar2021Attachments: 4.4 Discuss future use of CRA-owned property at 701 Franklin Street. 5. Director's Report 6. Adjourn Page 3 City of Clearwater Printed on 3/11/2021 Cover Memo City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 File Number: ID#20-8589 Agenda Date: 3/15/2021 Status: Agenda ReadyVersion: 1 File Type: MinutesIn Control: Community Redevelopment Agency Agenda Number: 2.1 SUBJECT/RECOMMENDATION: Approve the February 16, 2021 CRA Meeting Minutes as submitted in written summation by the City Clerk. SUMMARY: APPROPRIATION CODE AND AMOUNT: USE OF RESERVE FUNDS: Page 1 City of Clearwater Printed on 3/11/2021 Community Redevelopment Agency Meeting Minutes February 16, 2021 Page 1 City of Clearwater City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 Meeting Minutes Tuesday, February 16, 2021 8:00 AM Main Library - Council Chambers Community Redevelopment Agency Draft Community Redevelopment Agency Meeting Minutes February 16, 2021 Page 2 City of Clearwater Roll Call Present 5 - Chair Frank Hibbard, Trustee David Allbritton (Arrived – 8:11 a.m.), Trustee Hoyt Hamilton, Trustee Kathleen Beckman, and Trustee Mark Bunker Also Present: William B. Horne II – City Manager, Micah Maxwell – Assistant City Manager, Michael Delk – Assistant City Manager, Pamela K. Akin City Attorney, Rosemarie Call – City Clerk, Nicole Sprague – Deputy City Clerk, and Amanda Thompson – CRA Executive Director To provide continuity for research, items are listed in agenda order although not necessarily discussed in that order. Unapproved 1. Call to Order – Chair Hibbard The meeting was called to order at 8:00 a.m. 2. Approval of Minutes 2.1 Approve the January 19, 2021 CRA Meeting Minutes as submitted in written summation by the City Clerk. Trustee Hamilton moved to approve the January 19, 2021 CRA Meeting Minutes as submitted in written summation by the City Clerk. The motion was duly seconded and carried unanimously. 3. Citizens to be Heard Regarding Items Not on the Agenda – None. 4. New Business Items 4.1 Presentation from AMPLIFY Clearwater, Downtown Clearwater Merchant’s Association, Clearwater Downtown Development Board and the Clearwater Downtown Partnership The Community Redevelopment Agency has invited four downtown organizations who support and advocate for the business community in downtown to provide a brief update on their 2021 plans. AMPLIFY Clearwater CEO Amanda Payne said the organization has contracted with the CRA to bring people to events in Downtown. As a convener of the business community, Amplify Clearwater can bring the business community together and set a vision for Downtown and economic development. Draft Community Redevelopment Agency Meeting Minutes February 16, 2021 Page 3 City of Clearwater Clearwater Downtown Merchants Association Co-Chair Scott Sousa thanked Council and staff for the street closure of the 400 and 500 blocks on Cleveland Street during COVID, which has helped businesses remain open. The street closure led to rebranding the area as The District. The District has received positive feedback and increased public relations. Programming now includes a monthly program that dedicates 10% of sales to assist a local charity. He said the organization is now working on an education component for merchants seeking PPP loans. In response to questions, Mr. Sousa said the organization sent approximately 8 direct mail pieces during the Fall that included upcoming events and was very effective. The organization is now experimenting with different markets outside of Clearwater city limits. The first mailers targeted zip codes near Downtown and then began branching out to areas that included base clientele, selecting a different area each time. Each mailing costs approximately $3,000. Clearwater Downtown Partnership Vice Chair Lina Teixeira said the organization is comprised of members with diverse professional and industry backgrounds. The CDP wishes to support and coordinate with other entities in an effort to decrease duplication. The organization has implemented an education component for local merchants and small business, with interest to expanding educational opportunities to the community as a whole. Community engagement is paramount to the success of Downtown. Ms. Teixeira said the organization is ready to host Clearwater's first Tampa Bay Innovation Week, which will include internationally known keynote speakers and draw great thought leaders, innovators and entrepreneurs. Downtown Development Board Chair Paris Morfopoulos said the DDB has been seated for over 50 years and was created to by the Florida Legislature in 1970 to address blight in downtown. DDB's goals are to preserve property values, prevent deterioration, and to create, revitalize, and promote the City's business district. The DDB provides incentives and targeted grants to organizations that create events or support the arts in Downtown. In response to questions, Mr. Morfopoulos said the City has a perception that is it is difficult to work with; if the City were more business friendly, it may improve prospects of attracting businesses to Downtown. Mr. Sousa said a small group of various stakeholders were formed prior to the Draft Community Redevelopment Agency Meeting Minutes February 16, 2021 Page 4 City of Clearwater holidays; the group will begin to meet again and will try to engage other individuals. CRA Executive Director Amanda Thompson said next month the Trustees will hear from organizations that work to attract diverse groups of people and activities to Downtown. Ms. Payne said Amplify Clearwater this Spring will roll out a diversity and inclusion program, with the goal to engage the minority business community. Discussion ensued with comments made that the CRA has strived to attract diverse groups with diverse events. The City Manager said staff does follow-up on business complaints but if the stakeholders present today hear something, please call us. At time it is difficult to manage the business owners' expectations while they face certain challenges. When the 1999 Community Development Code was adopted, the higher standards have challenged the business community to invest more in rehabilitation and property redevelopment in order to meet building codes. 4.2 Update on the Community Redevelopment Agency’s marketing campaigns and other marketing services in 2021. CRA staff will provide an update on the agency’s most successful marketing campaigns in 2020 and new programs for 2021 including: - the Opportunity Zone advertising campaign - the Bluff RFP advertising campaign - the contract with Bandwagon, LLC to implement a community survey identify downtown’s brand - retaining a marketing consultant for use by businesses impacted by streetscape construction - the development of public education videos about the CRA and its operations Public Relations and Program Manager Rosemary D'amour provided a PowerPoint presentation. In response to questions, Ms. D'amour said, from a digital perspective, pride can be measured through clickable civic pride, how many followers does the CRA have on social media and how many followers are using the Facebook profiles frames. CRA Executive Director Amanda Thompson said gallop surveys can be used to measure civic pride by asking how attached does one feel to a specific location. Ms. D'amour said staff budgets $15,000 annually for paid media. The City had an existing contract with Bandwagon and the CRA piggybacked off the contract to align with city messaging and avoiding duplicating efforts. She Draft Community Redevelopment Agency Meeting Minutes February 16, 2021 Page 5 City of Clearwater said Bandwagon is also working with Amplified Clearwater. 4.3 Provide feedback and direction on proposed grant programs to reduce blight and vacancy throughout the Community Redevelopment Agency district. The Community Redevelopment Agency’s two-year strategy outlines a variety of action steps to shift the perception of downtown to encourage private investment. These actions typically fall into three categories - services that are delivered directly by CRA staff, services that the CRA staff pays outside organizations to provide and grants for projects implemented by private businesses and/or non-profit organizations. The purpose of today’s discussion is to receive feedback and direction on grant programs designed to directly reduce blight and vacancy in the CRA through the rehabilitation of commercial properties. The CRA has three active grant programs - the façade grant, the sidewalk furniture grant and the general incentive request form. CRA staff has spent 18 months in conversation with tenants, property owners and other city staff to better understand how to develop partnerships with the community that will improve the appearance of commercial properties and reduce vacancy. Staff has learned that many smaller business owners (tenants) do not take advantage of the façade program because of the required five-year facade easement which must be signed by the property owner. This grant is also limited to portions of the building adjacent to a public right of way. The general incentive request has been used two times - for streetscape improvements and a construction of rental housing, but it is not suited for smaller requests that are more about building maintenance than truly an incentive request. The sidewalk furniture grant is limited to the downtown core area and to outdoor furniture only. There are three programs in development that staff wishes to bring forward for adoption in March 2021. These will be ongoing programs with an annual budget allocation. For each program, staff would like feedback on the following items: 1. Who is eligible to apply for the grant? Property owners? Tenants? 2. Should all properties be considered equally or ranked according to location, state of disrepair, current or proposed use or another consideration? 3. Should the CRA require a financial match? 4. What is a higher priority for the CRA - improving the exterior appearance of commercial properties (less cost and can reach more properties) OR assisting with the buildout of vacant properties to potentially fill those spaces (higher cost and less properties)? A summary of each of the proposed programs is provided below as a starting point for the conversation. Draft Community Redevelopment Agency Meeting Minutes February 16, 2021 Page 6 City of Clearwater CRA Beautification Grant (Exterior Improvements) The purpose of this program is to improve the visual appearance of commercial properties through exterior improvements. Grants may be given to property owners or tenants. Eligible improvements include painting, signage, lighting, doors, windows, site improvements and other minor exterior repairs. These grants are for projects that do not exceed $25,000 in total project costs. CRA will fully fund grants up to $5,000 and will provide a 50% match towards the total project cost up to a maximum of $12,500. CRA Whitebox Grant (Small Renovation) The purpose of this program is to assist owners and/or tenants with renovating commercial spaces for to establish long term and short term uses that generate pedestrian traffic. This program would allow for currently vacant spaces to host “pop-up” retail or arts attractions as well as convert office space to a use that would allow for large groups of people to gather, like a gallery space or a bar. Property owners or tenants would be eligible for this grant. Eligible improvements include exterior improvements like painting, signage, lighting, doors, windows, site improvements and other minor exterior repairs. Eligible interior improvements include windows, doors, standard lighting and electrical, basic HVAC, concrete floor, ADA restrooms and water fountain, utility upgrades and fire code improvements. These grants are for projects that do not exceed $100,000 in total project costs. The CRA will fully fund grants up to $25,000 and will provide a 50% match towards the total project costs up to a maximum of $50,000 per project. CRA Vacancy Reduction Grant (Large Renovation) The purpose of this program is to assist owners and/or tenants with renovating commercial spaces for to establish long term uses that generate pedestrian traffic. Property owners would be eligible for this grant. Eligible improvements include exterior improvements like painting, signage, lighting, doors, windows, site improvements and other minor exterior repairs. Eligible interior improvements include windows, doors, standard lighting and electrical, basic HVAC, concrete floor, ADA restrooms and fountain and fire code improvements. Other improvements that remain with the building will be considered. These grants are for large projects that exceed $500,000 in total project costs. The CRA will provide a 50% match towards the total project costs up to a maximum of $250,000 per project. CRA Executive Director Amanda Thompson provided a PowerPoint presentation. In response to questions, Ms. Thompson said there are two pending requests: 1) $120,000 grant request for a tenant to turn the former Gala's Draft Community Redevelopment Agency Meeting Minutes February 16, 2021 Page 7 City of Clearwater Ice Cream space into a café; and 2) $1 million grant request for two sites for a brewery incubator. Staff recommends contracting a third party to vet business plans for restaurants requesting more than $250,000 in grant funds. The City Attorney said the Trustees have an obligation to ensure the funds are being used in a way they are intended to be used and serve the purpose they are intended for. Some form of security is needed; staff looks at alternatives the borrowers can deal with. Ms. Thompson said once the grants are available, staff will issue a press release and post the information in the newsletter and on social media. Staff has met with the all the tenants and business owners and determined the beautification grants are needed by the small businesses, especially in the Downtown Gateway. The grant programs can be capped at one year or roll over year to year subject to annual budget approval. Most of the funds used for the grants will be CRA TIF funds. Ms. Thompson said staff can include an income cap as part of the grant program if the Trustees direct such change. Discussion ensued with support expressed to proceed with the program as presented. 5. Director's Report – None. 6. Adjourn The meeting adjourned at 9:39 a.m. Chair Community Redevelopment Agency Attest City Clerk Draft Cover Memo City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 File Number: ID#21-8881 Agenda Date: 3/15/2021 Status: Agenda ReadyVersion: 1 File Type: Action ItemIn Control: Community Redevelopment Agency Agenda Number: 4.1 SUBJECT/RECOMMENDATION: Presentation from Hispanic Outreach Center, Nancy and David Bilheimer Capitol Theatre, St. Vincent de Paul Community Kitchen and the Clearwater Community Garden. SUMMARY: The Community Redevelopment Agency has invited four non-profit organizations who participate in the revitalization of downtown to provide a brief update on their 2021 plans. Page 1 City of Clearwater Printed on 3/11/2021 The city of Clearwater’s Community Redevelopment Agency seeks to provide insight on Downtown Clearwater’s various partners to CRA Trustees. The CRA sought information from the Bilheimer Capitol Theatre, Clearwater Community Garden, Hispanic Outreach Center, and St. Vincent de Paul Community Kitchen. Below is data provided the CRA by the Bilheimer Capitol Theatre as of March 2021. Downtown Clearwater organization: The Bilheimer Capitol Theatre/Ruth Eckerd Hall Organization status: Nonprofit Organization website: https://www.rutheckerdhall.com Annual budget: $18M in 2020 ($32M in a typical year—change in 2020 due to impact of COVID) Organization mission: Changing lives through the arts. As a nationally recognized premier Performing Arts Organization, Ruth Eckerd Hall will offer traditional and innovative performances and educational experiences that will engage diverse audiences and participants, in order to advance the arts and enrich lives. Staff size: 53 full time, 350 volunteers (normally 310 employees) Current funding structure: The Bilheimer Capitol Theatre/Ruth Eckerd Hall receives funding through 80% earned revenue, 20% contributed (memberships, private donations, grants, sponsorships). Current leadership: Susan M. Crockett, President & CEO; Michael Bollenback, Board Chair Current activities: Present arts and entertainment throughout Tampa Bay (approx. 300 shows annually); provide arts education throughout the community (approx. 45,000 students annually); provide professional development for young artists and public school teachers; booking & production services; rental space; community engagement activities. Point of contact: • Brianna Hartigan, BHartigan@rutheckerdhall.net The city of Clearwater’s Community Redevelopment Agency seeks to provide insight on Downtown Clearwater’s various partners to CRA Trustees. The CRA sought information from the Bilheimer Capitol Theatre, Clearwater Community Garden, Hispanic Outreach Center, and St. Vincent de Paul Community Kitchen. Below is data provided the CRA by the Clearwater Community Garden as of March 2021. Downtown Clearwater organization: Clearwater Community Garden Organization status: Nonprofit, Board/Elected by members Organization website: https://bill.poulin.ccgardens.com Annual budget: $5,500 Organization mission: We believe in the power of education. The garden has herbalist, master gardens., and many very educated gardens that are familiar with growing in Florida. We have multiple children’s groups that we spend time with. We exist to learn and teach about the importance of organic gardening.young and old. Staff size: 3 staff members, 5 board members Current funding structure: The Clearwater Community Garden receives funds through donations and plant sales Current leadership: Bill Poulin, President; Cheryl Wagner, Treasurer Current activities: The Clearwater Community Garden hosts a variety of events for members, including a Soup Sunday once per year and beautification twice per month, plant sales, or educational events. Point of contact: • Bill Poulin, williampoulin58@gmail.com The city of Clearwater’s Community Redevelopment Agency seeks to provide insight on Downtown Clearwater’s various partners to CRA Trustees. The CRA sought information from the Bilheimer Capitol Theatre, Clearwater Community Garden, Hispanic Outreach Center, and St. Vincent de Paul Community Kitchen. Below is data provided the CRA by the Hispanic Outreach Center as of March 2021. Downtown Clearwater organization: InterCultural Advocacy Institute dba Hispanic Outreach Center Organization status: Nonprofit Organization website: https://hispanicoutreachcenter.org/ Annual budget: $852,277 Organization mission: The InterCultural Advocacy Institute is committed to the development of strong families, community engagement, social and economic integration, and the education of our diverse community. Staff size: 8 Full time and 1 part-time staff Current funding structure: ICAI/HOC follows the Public Provider nonprofit funding structure. Our funding breakdown for FY2021 is: 77% funded by the Juvenile Welfare Board of Pinellas (JWB) (Local Government) and 23% funded by other sources of revenue (18% In-Kind, 2% City of Clearwater, 1% Pinellas Community Foundation, and 1% Fundraising/Donations and 1% Interpretation Services). Current leadership: Jaclyn Boland, CEO; Board of Directors: Rolando López, President; Benjamin Himes, Vice President; Phillip Wirth, Treasurer; Blanca González, Secretary Current activities: The ICAI’s Hispanic Outreach Center provides youth, family and adult programs and services to primarily the Hispanic Latino community in Pinellas County (approx. 9-10% of the county’s population). The Clearwater location has operated since 2000, and the second location is in Tarpon Springs, which opened in 2016. They offer comprehensive services such as advocacy, interpreter services, family advocacy and support, informational seminars, legal clinics, youth programs and English classes. The Centers partner with other organizations to offer onsite mental health counseling, police services, girls’ programs, and other opportunities for limited English-speaking residents. Point of contact: • Jaclyn Boland, Jboland@hispanicoutreachcenter.org The city of Clearwater’s Community Redevelopment Agency seeks to provide insight on Downtown Clearwater’s various partners to CRA Trustees. The CRA sought information from the Bilheimer Capitol Theatre, Clearwater Community Garden, Hispanic Outreach Center, and St. Vincent de Paul Community Kitchen. Below is data provided the CRA by the St. Vincent de Paul Community Kitchen as of March 2021. Downtown Clearwater organization: St. Vincent de Paul Community Kitchen Organization status: Nonprofit Organization website: https://www.svdpclearwaterfl.org/ Annual budget: $400,000 Organization mission: The mission of St. Vincent de Paul Community Kitchen and Resource Center is to provide those in need solace, meals and services in an environment that fosters self-sufficiency. Staff size: 2 full-time, 1 part-time staff members, 70 volunteers Current funding structure: St. Vincent de Paul Community Kitchen receives funding through donations, grants, and special events. Current leadership: Christine Bond, Executive Director; Paul Terry, Esq., Board President; Carol Purcell Board VP; Nevena Gundy, CPA, Treasurer; Ann Rood, Board Member, Gerald Gehrand, Board Member Current activities: We provide meals, showers, laundry, clothing, personal hygiene items and mail service to homeless people in Clearwater. We connect clients with legal, medical and social services. We house the STARS four-week employment training program and support graduates with housing, move-in and utilities assistance. We are a founding member of Going Home, a coalition of organizations dedicated to the reduction of homelessness in Clearwater. Point of contact: • Christine Bond, christine@svdpclearwaterfl.org Cover Memo City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 File Number: ID#21-8884 Agenda Date: 3/15/2021 Status: Agenda ReadyVersion: 1 File Type: Action ItemIn Control: Community Redevelopment Agency Agenda Number: 4.2 SUBJECT/RECOMMENDATION: Approve the Commercial Beautification grant program for property owners and tenants to improve the visual appearance of commercial properties through exterior improvements and authorize the appropriate officials to execute same. SUMMARY: The Community Redevelopment Agency (CRA) is recommending approval of the Commercial Beautification Grant program as part of the CRA’s two-year strategy to reduce blight and encourage private investment into downtown. The CRA staff spent 18 months in conversation with tenants, property owners and other city departments to understand how to develop partnerships with the community that will improve the appearance of commercial properties in Downtown Clearwater. The purpose of the Community Redevelopment Agency (CRA) Commercial Beautification grant program is to improve the visual appearance of commercial properties through small scale exterior building and site improvements. The Commercial Beautification Program’s objectives are to: ·Improve the condition and appearance of commercial buildings in Downtown Clearwater. ·Increase the number of commercial properties that can attract and accommodate tenants in the CRA District. ·Increase commercial occupancy rates and property values. Grants may be awarded to property owners or tenants for exterior improvements to commercial property within the CRA district. This program is intended for exterior renovations and repairs that do not exceed a total project cost of $25,000. The CRA will fund 100% of the cost of eligible improvements up to $5,000 and provide a 50% match towards the total project cost up to a maximum of $12,500 per application. Only one grant per property address/tenant is allowed every five years. Eligible improvements include painting, signage, lighting, doors, windows, roof, site improvements, and other minor exterior repairs. The amount of grant funds for the program will be established by the CRA Trustees on an annual basis. All grant awards are subject to budget availability. Applications will be accepted on a rolling basis. In this program, the CRA Director has the final approval authority to approve grant applications, execute grant agreements and authorize reimbursement up to $12,500 per project. Staff recommends allocating $250,000 for the first year of the program which would cover 20 properties at the full grant amount. The proposed grant program balances the legal requirements for the use of CRA funds, meets the goals of the downtown redevelopment plan and provides a partnership opportunity for Page 1 City of Clearwater Printed on 3/11/2021 File Number: ID#21-8884 property owners and tenants who wish to invest in downtown. APPROPRIATION CODE AND AMOUNT: Funds are available in CRA project code 3887552-R2003 ED-City and 3887552-R2004 ED County Page 2 City of Clearwater Printed on 3/11/2021 1 A. Program Overview The purpose of the Community Redevelopment Agency (CRA) Commercial Beautification grant program is to improve the visual appearance of commercial properties through small scale exterior building and site improvements. Grants may be awarded to property owners or tenants for exterior improvements to commercial property within the CRA district. This program is intended for exterior renovations and repairs that do not exceed a total project cost of $25,000. The CRA will fund 100% of the cost of eligible improvements up to $5,000 and provide a 50% match towards the total project cost up to a maximum of $12,500 per application. Eligible improvements include painting, signage, lighting, doors, windows, roof, site improvements, and other minor exterior repairs. The amount of grant funds for the program will be established by the CRA Trustees on an annual basis. All grant awards are subject to budget availability. Applications will be accepted on a rolling basis. The application form is available at www.downtownclearwater.com. The Commercial Beautification Grant Program directly promotes goals and objectives of the 2018 Clearwater Downtown Redevelopment Plan, specifically: People Goals (page 46) – Downtown shall be a place that attracts residents, visitors, businesses, and their employees and enable the development of community. The City shall encourage a vibrant and active public realm, recreation and entertainment opportunities and support the community and neighborhoods. Objective 1E: Maintain Cleveland Street as Downtown’s Main Street which is valued for its historic character and pedestrian scale. Urban Design Goal (page 48) – Downtown will be a dynamic built environment of dense and livable patterns and active and attractive streets through quality urban design and architecture. Objective 4D: Encourage renovation, restoration, and reuse of existing historic structures to maintain the character of Downtown’s neighborhoods. The Commercial Beautification Program’s Objectives are:  Improve the condition and appearance of commercial buildings in Downtown Clearwater.  Increase the number of commercial properties that can attract and accommodate tenants in the CRA District.  Increase commercial occupancy rates and property values. B. Program Eligibility and Activities The Community Redevelopment Agency staff will administer the Commercial Beautification grant program. Funding for this grant program is based on budget availability and will be considered on a first-come, first-served City of Clearwater Community Redevelopment Agency Commercial Beautification Grant 2 basis. Application submission does not guarantee approval. Applications will be reviewed for completeness and compliance with program criteria to determine eligibility for grant funding. Applications that do not comply with the program criteria and conditions will not be eligible for funding. No grants will be awarded for work completed prior to an executed grant agreement. The funding decision of CRA staff is final. This grant program cannot be combined with any other CRA grant program for interior and/or exterior renovations. No more than one grant may be awarded to the same property address or building unit within a 5- year period. Individual storefronts contained on one parcel will be considered eligible for funding if they have unique mailing addresses and entrances. All applications must meet the following criteria: 1. The subject property must be a commercial or mixed-use property located within the CRA. The applicant must be the property owner or a business tenant in the subject property. Existing business tenants or property owners must possess a current city of Clearwater Business Tax Receipt. New business owners must obtain a city of Clearwater Business Tax Receipt within 60 days of grant agreement execution. 2. Properties must be in fair or poor condition as determined by the CRA staff. The applicant must submit a scope of work with a minimum of two quotes from qualified vendors for completing the work. The total project cost is determined by the total costs of eligible grant expenses. Grant funds can only be used towards eligible expenses. Matching funds must be used towards eligible expenses. The maximum grant amount per application is $12,500, which requires total project costs of a minimum of $25,000. 3. The subject property must have an active tenant or a tenant that will open for business once the building improvements are complete. Applicants must supply proof of a lease that identifies at least a minimum of a one-year term. Existing tenants must provide proof of a lease that identifies a minimum one year remaining in the lease term after execution of the grant agreement. 4. Prior to execution of a grant agreement, the subject property must be free from any liens (except mortgage liens), judgments, or encumbrances (except easements) of any kind, and all city obligations must be current. Eligible Grant Expenditures Grant funds must be used to make exterior improvements to the building and the site that reduce visual blight and improve the appearance of the property. Eligible exterior building improvements include:  Windows  Doors  Painting (including murals)  Signage- New Signage Only that meet city code  General exterior surface repairs, new roof, or roof repairs  Siding Materials  Minor site improvements, e.g., driveway repair, re-striping parking lot 3 C. Grant Process: Property owners or tenants first complete a grant application. CRA staff reviews the application for funding eligibility. Once an application is determined complete and in compliance with the grant program, CRA staff will execute a grant agreement that outlines the approved funding amount, total project costs, project timeline and scope of work. The application form is available at www.downtownclearwater.com. Application Submission 1. Applications can be submitted via email, in person, or postal services. The applicant must meet with the CRA staff. Staff will provide the applicant with general guidance on proposed project and if the project qualifies for grant funds for submission. Incomplete applications will not be accepted. 2. Each application will be reviewed according to the following criteria: • Consistency with the goals of the Downtown Redevelopment Plan • Feasibility of the proposed scope of services and timeline • Ability to meet the program objectives, legal and financial requirements of the grant program 3. If the application is approved by the CRA Director, the applicant shall sign and complete a funding agreement. After the funding agreement has been executed, the applicant may begin work on the project. Project Timeline Exterior renovations must be completed within six months from execution of the grant agreement. For scopes of work which require a permit, permits must be obtained prior to the execution of a grant agreement. The CRA Director has the authority to extend time limits for project completion based on extenuating circumstances. Payment Process Grant funds will be disbursed by the CRA to the applicant on a reimbursement basis for eligible project expenses. CRA staff must review and approve all reimbursement requests. Applicants must submit paid invoices as proof of payment. Projects requiring a building permit will need to submit proof of final inspection. The CRA Director has the authority to modify the payment process based on extenuating circumstances. D. Next Steps If you are interested in learning more about the Commercial Beautification Grant Program please visit www.downtownclearwater.com or contact Howard Smith at howard.smith@myclearwater.com Cover Memo City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 File Number: ID#21-8885 Agenda Date: 3/15/2021 Status: Agenda ReadyVersion: 1 File Type: Action ItemIn Control: Community Redevelopment Agency Agenda Number: 4.3 SUBJECT/RECOMMENDATION: Approve the Whitebox grant program to assist owners and/or tenants with renovating commercial spaces to attract businesses that generate pedestrian foot traffic and authorize the appropriate officials to execute same. SUMMARY: The Community Redevelopment Agency (CRA) is recommending approval of a Whitebox grant program as part of the CRA’s two-year strategy to reduce vacancy and encourage private investment in downtown. The CRA staff spent 18 months in conversation with tenants, property owners and other city departments to understand how to develop partnerships with the community that will fill vacant, older commercial spaces. The purpose of the Community Redevelopment Agency (CRA) Whitebox grant program is to reduce vacancy in commercial properties by assisting property owners and tenants with funding to renovate vacant spaces for occupancy by long-term or short-term uses that generate significant pedestrian foot traffic in downtown. The Whitebox grant program’s objectives are as follows: ·Reduce the number of vacant properties in Downtown Clearwater by bringing older, vacant properties up to current building and fire codes to allow occupancy ·Increase the number of commercial spaces suitable for “pop-up” uses to create new retail and cultural destinations in downtown ·Incentivize the attraction of new businesses that generate pedestrian foot traffic to occupy vacant spaces by reducing the costs of renovation Grants funds must be used to attract the following kinds of businesses as defined in the Downtown Zoning code: ·Retail and restaurant businesses ·Personal Services Industries (e.g., barber and beauty shops, health spas, dance studios, photography and art studios, tailoring, and other similar services) ·Galleries, theaters, other cultural and community gathering spaces Grants may be awarded to property owners or tenants for exterior and interior improvements to commercial property within the CRA district. This program is intended for renovations and repairs that do not exceed a total project cost of $100,000. Eligible exterior improvements include painting, signage, lighting, doors, windows, site improvements, and other minor exterior repairs. Eligible interior improvements include windows, doors, standard lighting and electrical, basic HVAC, concrete floor, ADA restrooms, fountain, and fire code improvements. Page 1 City of Clearwater Printed on 3/11/2021 File Number: ID#21-8885 The CRA will fund 100% of the cost of eligible improvements up to $25,000 and provide a 50% match towards the total project cost up to a maximum of $50,000 per application. The amount of grant funds for the program will be established by the CRA Trustees on an annual basis. All grant awards are subject to budget availability. This program provides the CRA Director with the authority to approve applications, execute grant agreements and provide reimbursements up to $50,000 for eligible grant expenses. CRA staff recommends establishing a one-year budget of $300,000 which will cover six properties at the full grant amount. The proposed grant program balances the legal requirements for the use of CRA funds, meets the goals of the downtown redevelopment plan and provides a partnership opportunity for property owners and/or tenants who wish to invest in downtown.   APPROPRIATION CODE AND AMOUNT: Funds are available in CRA project code 3887552- R2003 ED-City and 3887552-R2004 ED-County. Page 2 City of Clearwater Printed on 3/11/2021 1 A. Program Overview The purpose of the Community Redevelopment Agency (CRA) Whitebox grant program is to reduce vacancy in commercial properties by assisting property owners and tenants with funding to renovate vacant spaces for occupancy by long-term or short-term uses that generate significant pedestrian foot traffic in downtown. Grants may be awarded to property owners or tenants for exterior and interior improvements to commercial property within the CRA district. This program is intended for renovations and repairs that do not exceed a total project cost of $100,000. Eligible improvements include exterior improvements for painting, signage, lighting, doors, windows, site improvements, and other minor exterior repairs. Eligible interior improvements include windows, doors, standard lighting and electrical, basic HVAC, concrete floor, ADA restrooms, fountain, and fire code improvements. The CRA will fund 100% of the cost of eligible improvements up to $25,000 and provide a 50% match towards the total project cost up to a maximum of $50,000 per application. The amount of grant funds for the program will be established by the CRA Trustees on an annual basis. All grant awards are subject to budget availability. Applications will be accepted on a rolling basis. The application form is available at www.downtownclearwater.com. The Whitebox grant program directly promotes goals and objectives of the 2018 Clearwater Downtown Redevelopment Plan, specifically: People Goals (page 46) – Downtown shall be a place that attracts residents, visitors, businesses, and their employees and enable the development of community. The City shall encourage a vibrant and active public realm, recreation and entertainment opportunities and support the community and neighborhoods. Objective 1E: Maintain Cleveland Street as Downtown’s Main Street which is valued for its historic character and pedestrian scale. Urban Design Goal (page 48) – Downtown will be a dynamic built environment of dense and livable patterns and active and attractive streets through quality urban design and architecture. Objective 4D: Encourage renovation, restoration, and reuse of existing historic structures to maintain the character of Downtown’s neighborhoods. The Whitebox grant program’s objectives are as follows:  Reduce the number of vacant properties in Downtown Clearwater by bringing older, vacant properties up to current building and fire codes to allow occupancy City of Clearwater Community Redevelopment Agency Whitebox Grant Program 2  Increase the number of commercial spaces suitable for “pop-up” uses to create new retail and cultural destinations in downtown  Incentivize the attraction of new businesses that generate pedestrian foot traffic to occupy vacant spaces by reducing the costs of renovation B. Program Eligibility and Activities The Community Redevelopment Agency staff will administer the Whitebox grant program. Funding for this grant program is based on budget availability and will be considered on a first-come, first-served basis. Application submission does not guarantee approval. Applications will be reviewed for completeness and compliance with program criteria to determine eligibility for grant funding. Applications that do not comply with the program criteria and conditions will not be eligible for funding. No grants will be awarded for work completed prior to an executed grant agreement. The funding decision of CRA staff is final. No more than one grant from this program may be awarded to the same property address or building unit within a 5-year period. Individual storefronts contained on one parcel will be considered eligible for funding if they have unique mailing addresses and entrances. Grants are limited to one grant per business. All applications must meet the following criteria: 1. The subject property must be a commercial or mixed-use property located within the CRA. The applicant must be the property owner or a business tenant in the subject property. Existing business tenants or property owners must possess a current city of Clearwater Business Tax Receipt. New business owners must obtain a city of Clearwater Business Tax Receipt within 60 days of grant agreement execution. 2. Properties must be vacant at the time of application. The applicant must submit a scope of work with a minimum of two quotes from qualified vendors for completing the work. Every project must include interior improvements. No applications will be accepted with exterior improvements only. The total project cost is determined by the total costs of eligible grant expenses. Grant funds can only be used towards eligible expenses. Matching funds must be used towards eligible expenses. The maximum grant amount per application is $50,000, which requires a total project cost of a minimum of $100,000. Applicants may spend more than $100,000, however the maximum grant will remain $50,000. 3. The subject property must have an eligible business tenant(s) that will open for business once the building improvements are complete. Applicants must supply proof of a lease that identifies at least a minimum of a two-year term. If the applicant anticipates a “pop-up” use that has a shorter lease term, the applicant must show how the building will remain in use for at least two years. The CRA may require a property owner to secure the grant funding through a personal guarantee or other means to ensure the newly renovated building remains occupied for a minimum of two years from the execution of the grant agreement. 4. Grants funds must be used to attract the following kinds of businesses as defined in the Downtown Zoning code:  Retail and restaurant businesses  Personal Services Industries (e.g., barber and beauty shops, health spas, dance studios, 3 photography and art studios, tailoring, and other similar services)  Galleries, theaters, other cultural and community gathering spaces 5. Prior to execution of a grant agreement, the subject property must be free from any liens (except mortgage liens), judgments, or encumbrances (except easements) of any kind, and all city obligations must be current. Eligible Grant Expenditures Grant funds must be used to make interior only OR exterior and interior improvements to the building, that remain with the building and the site that reduce visual blight and prepare the building for occupancy. The CRA’s general rule for improvements that qualify towards a property owner's match is that the improvement should remain with the property. Eligible interior and exterior building improvements include:  ADA requirements  Window/Doors  Interior Water Fountains  Florida Fire Protection Code Requirements  Mechanicals and HVAC systems  Plumbing and electrical, including utility connections and upgrades  Structure stabilization (repair and replacement of foundations, footers, load bearing walls, roofing systems)  Room and space reconfiguration including wall relocations  Energy efficiency improvements  Windows and Doors (Interior or Exterior)  Outdoor hardscape improvements and lighting  Signage- New Signage Only that meet city department requirements  Painting (including murals)  General exterior surface repairs, new roof, or roof repairs  Siding Materials  Minor site improvements, e.g., driveway repair, re-striping parking lot C. Grant Process: Property owners or tenants first complete a grant application. CRA staff reviews the application for funding eligibility. Once an application is determined complete and in compliance with the grant program, CRA staff will execute a grant agreement that outlines the approved funding amount, total project costs, project timeline and scope of work. The application form is available at www.downtownclearwater.com. Application Submission 1. Applications can be submitted via email, in person, or postal services. The applicant must meet with the CRA staff. Staff will provide the applicant with general guidance on proposed project and if the project qualifies for grant funds for submission. Incomplete applications will not be accepted. 2. Each application will be reviewed according to the following criteria: • Consistency with the goals of the Downtown Redevelopment Plan • Feasibility of the proposed scope of services and timeline 4 • Ability to meet the program objectives, legal and financial requirements of the grant program 3. If the application is approved by the CRA Director, the applicant shall sign and complete a funding agreement. After the funding agreement has been executed, the applicant may begin work on the project. Project Timeline For scopes of work which require a permit, permits must be obtained prior to the execution of a grant agreement. Any work requiring a permit must be performed by a licensed and insured contractor and comply with the Downtown Design Guidelines of the City of Clearwater Code of Ordinances. Renovations must be completed within one year from execution of the grant agreement. The CRA Director has the authority to extend time limits for project completion based on extenuating circumstances. Grantees must request an extension in writing and if approved, an amendment to the grant agreement will be executed. Payment Process Grant funds will be disbursed by the CRA to the applicant on a reimbursement basis for eligible project expenses. CRA staff must review and approve all reimbursement requests. The CRA Director can approve grant reimbursements up to $50,000. Applicants must submit paid invoices as proof of payment. Projects requiring a building permit will need to submit proof of a Certificate of Occupancy or Completion prior to requesting reimbursement. The CRA Director has the authority to modify the payment process based on extenuating circumstances. D. Next Steps If you are interested in learning more about the Whitebox grant program please visit www.downtownclearwater.com or contact Howard Smith at howard.smith@myclearwater.com Cover Memo City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 File Number: ID#21-8994 Agenda Date: 3/15/2021 Status: Agenda ReadyVersion: 1 File Type: Action ItemIn Control: Community Redevelopment Agency Agenda Number: 4.4 SUBJECT/RECOMMENDATION: Discuss future use of CRA-owned property at 701 Franklin Street. SUMMARY: APPROPRIATION CODE AND AMOUNT: USE OF RESERVE FUNDS: Page 1 City of Clearwater Printed on 3/11/2021