CLEARWATER BEACH VISITOR INFORMATION CENTERCONTRACT
THIS CONTRACT, entered into this f6 day of February, 2021,
by and between the CITY OF CLEARWATER, a Florida municipal corporation,
hereinafter referred to as "City," P.O. Box 4748, Clearwater, Florida 33758 and
THE GREATER CLEARWATER REGIONAL CHAMBER OF COMMERCE d/b/a
AMPLIFY CLEARWATER, a Florida corporation, hereinafter referred to as
"AMPLIFY Clearwater," 600 Cleveland Street, Suite 100, Clearwater, Florida
33755.
WHEREAS, the City desires an operator/management firm to provide
public information services at the Clearwater Beach Visitor Information Center
(the "Facility"). The Facility welcomes visitors (local, national, and international)
and provides a concierge -type service for the visitors to ask questions about
attractions, events, dining, transportation and other local points -of -interest;
and
WHEREAS, AMPLIFY Clearwater agrees to provide public information
services and operations/management of the Facility;
NOW THEREFORE, in consideration of the promises stated herein, the
City and AMPLIFY Clearwater mutually agree as follows:
1. SCOPE OF PROJECT.
AMPLIFY Clearwater agrees to provide public information services under
the terms and conditions set forth in Request for Proposal (RFP) No. 02-21,
Clearwater Beach Visitor Infommation Center Operator, and AMPLIFY
Clearwater's response dated November 5, 2020 (both incorporated by reference
and made a part hereof as if set forth fully herein), and as further described in
attached Exhibit A — Scope of Work (attached hereto and incorporated herein).
The Facility will be provided to AMPLIFY Clearwater rent-free for the above
pu rposes.
2. TIME OF PERFORMANCE.
The initial ContractTerm shall commence on February 1, 2021 and end
September 30, 2025.
3. COMPENSATION.
The City will pay AMPLIFY Clearwater a sum not to exceed $317,265 as
described in Exhibit B — Fee Schedule (attached hereto and incorporated
herein), inclusive of all reasonable and necessary direct expenses, if applicable.
The City may, from time to time, require changes in the scope of the project of
AMPLIFY Clearwater to be performed hereunder. Such changes, including any
increase or decrease in the amount of AMPLIFY Clearwater's compensation and
changes in the terms of this Contract which are mutually agreed upon by and
between City and AMPLIFY Clearwater shall be effective when incorporated in
written amendmenttothis Contract.
4. METHOD OF PAYMENT.
AMPLIFY Clearwater's invoices shall be submitted to the City for approval
for payment on a Net 30 basis. The City agrees to pay after approval under the
terms of the Florida Prompt Payment Act, Section 218.70, Florida Statutes.
The City's performance and obligation to pay under this Contract is
contingent upon an annual appropriation of the City's budget.
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5. NOTICES AND CHANGES OF ADDRESS.
Any notice required or permitted to be given by the provisions of this
Contract shall be conclusively deemed to have been received by a party hereto
on the date it is hand delivered to such party at the address indicated below (or
at such other address as such party shall specify to the other party in writing), or
if sent by registered or certified mail (postage prepaid) on the fifth (5th) business
day after the day on which such notice is mailed and properly addressed.
The Greater Clearwater
Chamber of Commerce
Amanda Payne, President/CEO
600 Cleveland St, Suite 100
Clearwater, FL 33755
727-461-0011
City of Clearwater
Denise Sanderson, Director
Economic Dev. & Housing
P.O. Box 4748
Clearwater, Florida 33758
727-562-4031
6. TERMINATION OF CONTRACT.
Termination by the City is pursuant to RFP No. 02-21, Terms and
Conditions.
7. INDEMNIFICATION AND INSURANCE.
AMPLIFY Clearwater agrees to comply with all terms, provisions, and
requirements contained in RFP No.02-21.
8. PROPRIETARY MATERIALS.
Upon termination of this Contract, AMPLIFY Clearwater shall transfer,
assign and make available to City or its representatives all property and materials
in AMPLIFY Clearwater's possession belonging to or paid for by the City.
9. INTERESTS OF PARTIES.
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AMPLIFY Clearwater covenants that its officers, employees and
shareholders have no interest and shall not acquire any interest, direct or
indirect, which would conflict in any manner or degree with the performance
and/or provision of services required under the terms and conditions of this
Contract.
10. CONFORMANCE WITH LAWS.
AMPLIFY Clearwater agrees to comply with all applicable federal, state
and local laws during the life of this Contract.
11. ATTORNEY FEES.
In the event that either party seeks to enforce this Contract through
attorneys at law, then the parties agree that each party shall bear its own
attorney fees and costs.
12. GOVERNING LAW AND VENUE.
The laws of the State of Florida shall govem this Contract, and any action
brought by either party shall lie in Pinellas County, Florida.
IN WITNESS WHEREOF, the parties hereto have executed this Contract
as of the date set forth above.
Countersigned:
rank Hibbard
Mayor
Approved as to form:
Laura Mahony
CITY OF CLEARWATER, FLORIDA
By: (A) ,t4444-
William B. Home II
City Manager
Attest
Rosemarie Call
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Assistant City Attorney
Attest:
City Clerk
The Greater Clearwater Chamber of
Commerce dba AMPLIFY Clearwater
By:7L41 -(1/174
-Opej Amanda Payne
President/CEO
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Exhibit A -- Scope of Work
Public Information Services
• Provide printed collateral including guides, maps, and brochures.
• Provide recommendations, directions, and answers to any guest questions
including special and signature event information permitted by the City's
Parks & Recreation Department.
• Sell tickets to partnering attractions such as Busch Gardens and
Clearwater Marine Aquarium. In compliance with RFP #02-21, no
competing items from Pier 60 concessions shall be sold in the Facility.
• Utilize evolving marketing techniques consistentwith the innovations of
web -based research and purchasing, electronic communications and
social media to capture the interest and patronage of media, such as
Facebook, lnstagram and Twitter, to deliver live -feed and real-time
reporting germane to tourists visiting or following Clearwater.
• Leverage partnerships and opportunities for coordinated marketing efforts
through Visit St. Pete/Clearwater.
• Seek all available opportunities to get the location of the Facility on maps
and materials to increase awareness for visitors and advertisers. This
includes but is not limited to VISIT FLORIDA Vacation Guide, Visit
St.Pete/Clearwater's Destination Magazine, WHERE Tampa Bay, The
Welcome Guide Map, the Official Visitors Guide of Clearwater and more.
Operations/Management of Facility
• Staffing —A combination of paid hourly staff as well as volunteers to staff
this space.
• Schedule of Operations—To ensure optimal visitor services, hours of
operation will adjust during peak and slow seasons, fluctuating between
35 and 56 hours perweek in FY21. Future year operations are to be
determined but will be no less than 35 hours perweek and are not to
exceed 75 hours per week based upon changes in tourism and visitor
activity.
• Facility Maintenance -Daily maintenance, cleanliness and tidiness of the
center except that which is the responsibility of the City as described in
RFP No. 02-21. Payment of utilities as required by the RFP shall not
include utilities which are not separately metered to the Facility,
specifically, electricity, which serves other surrounding city facilities.
• Management— Training of staff and volunteers; Necessary tools and
resources to Public Information Services and Facility Maintenance.
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• Provide all of services and operations as may be included in RFP No. 02-
21.
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Exhibit B — Fee Schedule
In consideration of the obligations undertaken by AMPLIFY Clearwater as well as
the anticipated hours of operation in FY2020-2021, the City of Clearwater shall
pay AMPLIFY Clearwater as follows:
February 1, 2021 $7,910
April 1, 2021 $14,989
July 1, 2021 $14,366
Subtotal $37,265
The hours of operation in FY2022through FY2025are to be determined annually
through mutual written agreement by and between AMPLIFY Clearwater and City
of Clearwater Economic Development& Housing Department following careful
analysis of past, current and anticipated visitor trends as well as current and
anticipated labor costs. Therefore, in consideration of the obligations undertaken
by AMPLIFY Clearwater as well as the hours of operation in FY2022 through
FY2025, the City of Clearwater shall pay AMPLIFY Clearwater as follows:
Time Period Minimum Maximum
FY2021-2022 $50,000 $70,000
FY2022-2023 $50,000 $70,000
FY2023-2024 $50,000 $70,000
FY2024-2025 $50,000 $70,000
Subtotal $200,000 $280,000
TOTAL $237,266 $317,265
Payments for FY2022 through FY2025 shall be made in equal quarterly
payments. Invoices shall be submitted Net 30 with payment due on or about
October 1, January 1, April 1 and July 1 of each year.
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