10/05/2020 Council Work Session Meeting Minutes October 5, 2020
City of Clearwater
Main Library- Council Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
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Meeting Minutes
Monday, October 5, 2020
9:00 AM
Council Philosophy Discussion - Special Work Session
Main Library - Council Chambers
Council Work Session
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City of Clearwater
Council Work Session Meeting Minutes October 5, 2020
Rollcall
Present 5 - Mayor Frank Hibbard, Vice Mayor David Allbritton, Councilmember
Hoyt Hamilton, Councilmember Kathleen Beckman, and
Councilmember Mark Bunker
Also Present: William B. Horne II — City Manager, Micah Maxwell —Assistant City
Manager, Michael Delk—Assistant City Manager, Pamela K. Akin City
Attorney, Rosemarie Call — City Clerk, and Nicole Sprague — Deputy
City Clerk.
To provide continuity for research, items are listed in agenda order although not
necessarily discussed in that order.
1. Call to Order— Mayor Hibbard
The meeting was called to order at 9:00 a.m. in Council Chambers at the
Main Library.
2. Council Discussion Item
2.1 Roundtable Discussion of Philosophy and Priorities
1) The ICEBREAKER
Each Councilmember answered the questions, which provided insight to
their personal lives.
2) What do you believe Clearwater's identity is and what would you like
it to be?
Discussion ensued with comments made that Clearwater is a beautiful
city that has grown a lot over time, has the best parks in the area, each
neighborhood has their own personality, is a nationwide beach
destination, Clearwater is viewed as a clean, safe city with benchmarks
prospective property buyers want that it could do more to balance residential
and commercial properties, would like to be known as a first class beach,
disparity in neighborhoods needs to be addressed, Clearwater is not seen as
innovative or leaders locally - need to determine how much do we want to
spend on each service - want to be a town where a child born here can get a
good education and a good job and not move away after college.
3) What is the role of city government?
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Council Work Session Meeting Minutes October 5, 2020
Discussion ensued with comments made that the state, federal and
county governments do things the City does not, citizens are concerned
with safety and city infrastructure, the city assists non-profits to address
social service needs, that the state does not provide enough for those
needing affordable or subsidized housing assistance or for early
childhood education. It was stated the City has been a leader in several
areas (i.e., LED lighting, library services and park amenities) but Council
needs to determine if it wants to be a leader in other areas. A comment
was made that economic development is a responsibility of the local
government, Imagine Clearwater will spark much needed economic
development that will bring in revenue so that the City can continue to
financially assist social service programs. The role of local government
is to provide the goods and services the private sector does not provide.
In response to a comment, the City Manager said the city charter does
not provide him the mandate to provide social services. The City uses
general revenue funds to pay for social services, which is a function of the
millage rate. When elected officials say they do not want to raise taxes,
that means he has to be careful how funds are spent. He said
homelessness is the only social service the City funds through the
general fund, which is directed to social service providers. General fund
dollars are used to address homelessness because staff was having a
difficult time with those who choose to live on the streets. Pinellas County
has a larger social service budget. He said, being a built-out community,
staff identifies opportunities to strengthen the economy because
otherwise the burden of providing social services will fall on the
community and not all residents have the capacity to take on additional
taxes. He said that is why redevelopment of The Landings has been part
of the plan. The City Manager said if he is being directed to provide
social services, council policy and guidance is needed.
The City Attorney said there are three different levels of response: 1)
individual response to individual needs, 2) regulation (what government
can do to make it better), and 3) support non-profits and social service
providers through the use of general funds.
A comment was made that the City should partner more with social
service providers.
4) How do we want to encourage diversity?
Discussion ensued with comments made that Council is responsible for
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Council Work Session Meeting Minutes October 5, 2020
recruiting prospective advisory board members and that diversity should
include experience, age and ethnicity in addition to gender, race, and
geographic areas. It was stated that board membership and awarded
contracts should represent the makeup of the community.
5) What should the City's role be in economic development?
Discussion ensued with comments made that economic development is
an important function and that incentives are needed but property owners
must also invest in their own property. It was commented that the City
should invest in catalytic projects even though ROI may be difficult to
determine.
In response to questions, Economic Development and Housing Director
Denise Sanderson said there are a couple of ways to look at economic
development: 1) Main Street ED, which is most familiar in Clearwater
through the CRA funding mechanism that allows the CRA to make
investments that lead to traditional investment or 2) Economic Based
Theory, which is the net in-flow of money(i.e., tourism) versus the
leakage of money going out. She said that is the reason why the
Department pursues manufacturing, IT, software, finance and insurance
industries, which bring higher-paying and higher-skilled job opportunity.
The Main Street model gets to the vitality of the community and
generates interest. Ms. Sanderson said she is interested in the second
floor and up, what is putting people in those offices and what kinds of jobs
are they doing. The Department partners with the CRA to help with a
vibrant ground floor destination. She said economic development can
incorporate both theories. She said US 19 is the greatest economic
opportunity Clearwater has for quality job creation with dynamic and
interesting environments. When attracting businesses to the area, staff
knows that CEOs are considering sustainability and accessibility to
airports and highways, US 19 is becoming a 5-minutedrive to a 55 mph
route. She recommended implementing incentives that stay with the asset,
regardless of what happens to the job creator over time.
It was stated that the City focuses on the main street but needs to focus
more on the economic based theory. A concern was expressed with how
COVID may impact the need for office space.
Discussion ensued with comments made that measured risks and
investments are needed.
The Council recessed from 11:09 a.m. to 11:15 a.m.
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Council Work Session Meeting Minutes October 5, 2020
6) What is your philosophy on projects that we expect a positive ROI?
Discussion ensued with comments made that public facilities are not
expected to have an ROI but should be a benefit for Clearwater residents
and that quality of life should be included when considering ROIs. Every
project should be guided by Greenprint but not necessarily achieve
LEED certification. The Greenprint plan should be updated and include
measurable goals there was support for 5 and 6-year ROI timeframe. A
comment was made that Imagine Clearwater will have an impact for
generations but the ROI will be longer than two years.
It was suggested that a future presentation on solar panels be scheduled,
the presentation would include experts and will address what goes into
the solar panels and what happens when they are discarded.
7) The beach is our largest economic engine, how do we make certain
that we preserve the quality of the beach?
Discussion ensued with comments made that Beach Walk is a popular
destination for visitors and residents and that Clearwater beach, and its
infrastructure, should be clean and maintained to serve the needs of our
residents and visitors. It was suggested that Clearwater beach be the first
ocean friendly beach and engage Clearwater youth to design signs that
encourage individuals to keep the beach clean of trash. Support was
expressed to cutback bar hours of operation, alcoholic sales are currently
permitted until 3:00 a.m.
The City Manager said the beach is known to be a clean family friendly
destination and staff will identify actions needed to reclaim the brand. As
it relates to businesses that undermine the family friendly environment
on the beach, staff will revaluate the hours when alcoholic sales are
permitted, he believes the sales should be cutback to 1:00 a.m.
It was stated that staff has been requested to schedule a parking fund
presentation and the services the parking revenue funds.
In response to a question, the City Attorney said staff will be presenting
information regarding the legal issues associated privately-owned
properties in the CRA at the next CRA meeting. Ms. Sanderson said
providing information on underutilized vacant properties citywide will not
serve any value because the information is changing daily due to
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Council Work Session Meeting Minutes October 5, 2020
COVID, she suggested waiting a year.
Staff was directed to schedule another meeting within the next couple of
weeks.
3. New Business (items not on the agenda may be brought up asking they be
scheduled for subsequent meetings or work sessions in accordance with Rule 1,
Paragraph 2). — None.
4. Closing Comments by Mayor— None.
5. Adjourn
The meeting adjourned at 12:08 p.m.
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