07/13/2020Monday, July 13, 2020
9:00 AM
City of Clearwater
Main Library - Council Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
Main Library - Council Chambers
Community Redevelopment Agency
Meeting Agenda
July 13, 2020Community Redevelopment Agency Meeting Agenda
To ensure public safety and comply with the Governor's Safer at Home order in response to the
COVID-19 virus, the Clearwater City Council will hold a public meeting on Monday, July 13, 2020 at
9:00 a.m. using communications media technology.
Pursuant to Executive Order No. 20-69, issued by the Office of Governor Ron Desantis on March 20,
2020, municipalities may conduct meetings of their governing boards without having a quorum of its
members present physically or at any specific location, and utilizing communications media technology
such as telephonic or video conferencing, as provided by Section 120.54(5)(b)2, Florida Statutes.
The meeting will be held through the Zoom platform and will be broadcast live
on the city's website (https://www.myclearwater.com/government/council-meeting-streaming-videos),
o n F a c e b o o k ( w w w . f a c e b o o k . c o m / c i t y o f c l e a r w a t e r ) a n d o n Y o u T u b e
(www.youtube.com/myclearwater) as well as the following public access TV channels:
Spectrum Channel 638, Frontier Channel 30 and WOW! Channel 15.
Citizens wishing to provide comments on an agenda item are encouraged to do so
in advance through written comment. The City has established the following four options to ensure
public comment for a virtual meeting:
1)eComments via Granicus - eComments is integrated with the published meeting agenda.
Individuals may review the agenda item details and indicate their position on the item. You will be
prompted to set up a user profile to allow you to comment, which will become part of the official public
record. The eComment period is open from the time the agenda is published. Comments received
during the meeting will become part of the official record, if posted prior to the closing of public
comment. The City Clerk will read received comments into the record.
2)Email – Individuals may submit written comments or videos to
ClearwaterCRA@myclearwater.com. All comments received by 5 p.m. the day before the meeting
(July 12) will become part of the official record. The City Clerk will read received comments into the
record.
3)Call-in - During the meeting individuals will be able to call in to 562-4646 and be placed on-air to
speak to an individual item.
4)Council Chambers - Additionally, like any other council meeting, the public may provide public
comment at the Main Library, Council Chambers, 100 N Osceola Avenue. Due to COVID-19, all
speakers desiring to appear in person will be subject to all applicable emergency measures in place to
prevent the further spread of COVID-19. Speakers who appear in person will be subject to screening
for symptoms of COVID-19. Any persons exhibiting any symptoms of COVID-19 will not be permitted to
enter council chambers but will be able to participate through the remote options described above.
Individuals with disabilities who need reasonable accommodations to effectively participate in this
meeting are asked to contact the City Clerk at (727)562-4092 or rosemarie.call@myclearwater.com in
advance.
1. Call To Order
2. Approval of Minutes
2.1 Approve the June 15, 2020 CRA Meeting Minutes as submitted in written
summation by the City Clerk.
Page 2 City of Clearwater Printed on 7/7/2020
July 13, 2020Community Redevelopment Agency Meeting Agenda
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Amend the operating budget for the Community Redevelopment Agency (CRA)
for fiscal year 2019-2020, approve budget amendments to the CRA Capital
Improvement Projects and adopt CRA Resolutions 20-01.
4.2 Discussion on the 2020-2022 Community Redevelopment Agency strategy in
the areas of special events, redevelopment priorities, building local leadership
capacity and performance measures.
5. Director's Report
6. Adjourn
Page 3 City of Clearwater Printed on 7/7/2020
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#20-7928
Agenda Date: 7/13/2020 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the June 15, 2020 CRA Meeting Minutes as submitted in written summation by the City
Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 7/7/2020
Community Redevelopment Agency Meeting Minutes June 15, 2020
Page 1
City of Clearwater
City of Clearwater
Main Library - Council Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
Meeting Minutes
Monday, June 15, 2020
9:00 AM
Main Library - Council Chambers
Community Redevelopment Agency
Draft
Community Redevelopment Agency Meeting Minutes June 15, 2020
Page 2
City of Clearwater
Citizens wishing to provide comments on an agenda item are encouraged to do so
in advance through written comment. The City has established the following three options to ensure
public comment for a virtual meeting:
1) eComments via Granicus - eComments is integrated with the published meeting agenda.
Individuals may review the agenda item details and indicate their position on the item. You will be
prompted to set up a user profile to allow you to comment, which will become part of the official public
record. The eComment period is open from the time the agenda is published. Comments received
during the meeting will become part of the official record, if posted prior to the closing of public
comment. The City Clerk will read received comments into the record.
2) Email – Individuals may submit written comments or videos to
ClearwaterCRA@myclearwater.com. All comments received by 5 p.m. the day before the meeting
(June 14) will become part of the official record. The City Clerk will read received comments into the
record.
3) Council Chambers - Additionally, like any other council meeting, the public may provide public
comment at the Main Library, Council Chambers, 100 N Osceola Avenue. Due to COVID-19, all
speakers desiring to appear in person will be subject to all applicable emergency measures in place to
prevent the further spread of COVID-19. Speakers who appear in person will be subject to screening for
symptoms of COVID-19. Any persons exhibiting any symptoms of COVID-19 will not be permitted to
enter council chambers but will be able to participate through the remote options described above.
Individuals with disabilities who need reasonable accommodations to effectively participate in this
meeting are asked to contact the City Clerk at (727)562-4092 or rosemarie.call@myclearwater.com in
advance.
Rollcall
Present 5 - Chair Frank Hibbard, Trustee David Allbritton, Trustee Hoyt Hamilton,
Trustee Kathleen Beckman, and Trustee Mark Bunker
Also Present – William B. Horne II – City Manager, Micah Maxwell – Assistant City
Manager, Michael Delk - Assistant City Manager, Pamela K. Akin –
City Attorney, Rosemarie Call – City Clerk and Amanda Thompson –
CRA Executive Director
To provide continuity for research, items are listed in agenda order although not
necessarily discussed in that order.
Draft
1. Call to Order – Chair Hibbard
The meeting was called to order at 9:06 a.m. in Council Chambers at the
Main Library. Draft
Community Redevelopment Agency Meeting Minutes June 15, 2020
Page 3
City of Clearwater
2. Approval of Minutes
2.1 Approve the minutes of the May 18, 2020 CRA Meeting as submitted in written
summation by the City Clerk.
Trustee Hamilton moved to approve the minutes of the May 18,
2020 CRA Meeting as submitted in written summation by the City
Clerk. The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda – None. 4. New Business Items
4.1 Approve a design by Klar and Klar architecture for a dynamic public plaza space at the
intersection of Cleveland Street and Gulf to Bay Blvd to be incorporated within the larger
Cleveland Street Streetscaping Phase III project.
The purpose of this item is to request that the CRA Trustees approve the final
design, “Scheme C,” for the Mercado/Festival Plaza public space in the
Downtown Gateway neighborhood. The plaza will be integrated into the
Streetscape Phase III construction work that will begin this fall. There is an
established project budget of $500,000 from County TIF funds to build the plaza.
Staff hosted two neighborhood meetings on February 27, 2020 with a total of 30
attendees. Klar & Klar Architects presented three concept designs for the
Festival Plaza and solicited feedback from attendees. An online survey including
the concept designs was conducted as well with a total of 17 responses. When
asked which concept respondents preferred, there was an even split between
the three options with a desire to choose colors and a design that would be
memorable. Respondents also requested to see more color options, to provide
built-in activities (like chess), to provide more shade, more landscaping and
sustainability features. Residents also requested a fountain or sculpture that
honored the story and people in the Downtown Gateway.
At the March 16, 2020 CRA meeting, the CRA Trustees directed staff to select
the design that best reflected the Mexican heritage of the neighborhood and to
prepare more color options. Based on this feedback, staff directed Klar & Klar
to further develop the design for “Scheme C” to incorporate the trustees’ and
residents’ suggestions. The final design is a contemporary version of the type of
covered plaza found in traditional squares in Mexico. It provides a flexible event
space, ample shade, places for landscaping to be added and vibrant colors.
Due to high maintenance costs, it was not possible to provide a fountain. In lieu
of a fountain or sculpture, staff is proposing to hire an artist to work with the
community to create a mosaic wall that tells the stories of the people of the
Downtown Gateway once the plaza is constructed. Draft
Community Redevelopment Agency Meeting Minutes June 15, 2020
Page 4
City of Clearwater
Update May 27, 2020 - At the request of the CRA Trustees, the Engineering
Department has prepared two images that place the proposed design into
Google street view to show how the pavilion will appear in the neighborhood.
Note this does not incorporate the full streetscape improvements. It was not
possible to show those within the requested deadline and budget.
APPROPRIATION CODE AND AMOUNT:
Funds are available in the CRA project cost code 3887552-94895, Gateway
Mercado, to fund this design.
CRA Executive Director Amanda Thompson provided a PowerPoint
presentation. She said staff will work with Duke Energy regarding the
available solar lighting options during the construction/bid phase.
In response to question, Ms. Thompson said bollards will be installed
along the edge to prevent vehicular traffic. The design includes planters
and colored pavement. Planters will also be included in the design.
CRA staff will find partners in the community to provide programming.
Staff is considering hiring an artist to work with the community on a
mural/mosaic/tile wall that is representative of the community. She said
community leaders will have a key to access the stored furniture when
they are ready to activate the space. Ms. Thompson said there is a
provider that serves populations experiencing homelessness one block
away from the plaza. It is not ideal to have any one population
dominate the space; permanent furniture would encourage groups to
congregate. The construction budget is $500,000; streetscaping includes
planted trees and planters. She said the pavilion structure and design was
taken from plazas in Mexico. The roadway pattern will be reduced to two
travel lanes; there will be bicycles lanes, on-street parking, and widened
sidewalks. The on-street parking will be alternating throughout. Ms.
Thompson said each of the planters also act as a bench; the eight large
planters are wide enough to sit on. Staff is trying to balance the space for
users who requested a wide-open space for various types of events and
for the event partners who need to program the space with a stage and
seating.
In response to a concern, the City Manager said homelessness is a
continuous management challenge for staff. The space will be set-up and
operated as described and adjustments will be made to ensure
all have access to the space and an opportunity to enjoy it, which may
require additional maintenance costs. Staff will work with the homeless
population to ensure they understand staff's expectations.
Draft
Community Redevelopment Agency Meeting Minutes June 15, 2020
Page 5
City of Clearwater
Trustee Allbritton moved to approve a design by Klar and Klar
architecture for a dynamic public plaza space at the intersection
of Cleveland Street and Gulf to Bay Blvd to be incorporated
within the larger Cleveland Street Streetscaping Phase III project.
The motion was duly seconded and carried unanimously.
5. Director's Report
CRA Executive Director Amanda Thompson said, in terms of the 2-year
Strategy discussion that will continue in August, staff will need direction
on the park's anticipated programming. The staff's approach will be
different if the Trustees envision a downtown entertainment district versus
a place to live if employed within five miles, or a mixture of both. She said
the kinds of programming and partnerships staff will target will be based
on that. Ms. Thompson said the CRA normally funds $100,000 towards
Blast Friday events and given the COVID-19 pandemic, staff is
beginning to think about future events and how they can be held while
meeting social distancing requirements. Ruth Eckerd Hall is not open to
modifying the current agreement as it outlines a model that ensures a
quality event that covers the cost.
Staff was directed to schedule a discussion on the future of Blast Fridays.
Ms. Thompson said the restaurant voucher program launches July 1,
2020; 1,669 residents have signed up to receive vouchers. The program
has been very popular despite no advertising. She said ten restaurants
are participating in the program. 6. Adjourn
The meeting adjourned at 9:30 a.m.
Chair
Community Redevelopment Agency
Attest
City Clerk Draft
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#20-7943
Agenda Date: 7/13/2020 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Amend the operating budget for the Community Redevelopment Agency (CRA) for fiscal year
2019-2020, approve budget amendments to the CRA Capital Improvement Projects and adopt
CRA Resolutions 20-01.
SUMMARY:
Revenue amendments in the operating budget reflect a net increase of $325,810. This
includes the following increases to bring the budget in line with revenues received to date:
·An increase of $132,978 in County TIF revenues
·An increase of $147,767 in City TIF revenues
·An increase of $16,580 in DDB TIF revenues (offset by payment to DDB)
·An increase of $28,485 in interest earnings
Expenditure amendments in the operating budget reflect an increase of $325,810. This
includes the following amendments:
·An increase in $16,580 in payments to the DDB to match revenues received
·An increase of $2,000 to training and reference to reflect actual expenditures to date
·Transfers of excess revenues to capital projects:
o $174,252 in City TIF/Interest to R2003, Economic Development-City
o $132,978 in County TIF to R2010, Housing-County
The proposed amendments to the CRA Capital Improvement Project reflect a net increase of
$859,604.59. This includes the following amendments:
·The recognition of $497,974.59 in TIF revenues representing excess cash from FY18
and FY19 in project 94714, Downtown Redevelopment
·An increase of $54,400 in revenues from the DDB to fund program expenses in 94889,
Placemaking Activities
·An increase of $174,252 in FY20 City TIF/Interest to R2003, Economic
Development-City
·An increase of $132,978 in County TIF to R2010, Housing-County
With the passing of HS Bill 9, Pinellas County has requested new annual reports in the
categories of Community Policing, Community Engagement, Economic Development,
Infrastructure, Transportation, and Housing. Staff is recommending amendments to close
Page 1 City of Clearwater Printed on 7/7/2020
File Number: ID#20-7943
current projects, transferring available project revenues to newly created projects are outlined
in the attached CRA Capital Improvement Project Fund schedule.
Page 2 City of Clearwater Printed on 7/7/2020
Resolution No. 20-01
RESOLUTION NO 20-01
A RESOLUTION OF THE COMMUNITY
REDEVELOPMENT AGENCY OF THE CITY OF
CLEARWATER, FLORIDA, ADOPTING THE CRA
FY2019/20 AMENDMENTS TO ANNUAL OPERATING
BUDGET; PROVIDING AN EFFECTIVE DATE.
WHEREAS, the Community Redevelopment Agency (CRA) annual budget
requirements have been clarified and Section 189.418(3), of the Florida Statutes
require that CRA’s adopt their annual budgets by resolution; now, therefore,
BE IT RESOLVED BY THE COMMUNITY
REDEVELOPMENT AGENCY OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. Adopt the FY2019/20 AMENDMENTS TO CRA Operating Budget as
outlined on Exhibit A.
Section 2. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED this 13th day of July 2020.
____________________________
Frank V. Hibbard
Chairman
Approved as to form: Attest:
__________________________ _____________________________
Michael Fuino Rosemarie Call
CRA Attorney City Clerk
New CRA Budget Codes
The CRA is creating new budget codes to simplify budgeting and reporting procedures. The proposed
codes align with the County required separation of TIF funds and meet with County and State annual
reporting requirements. Each budget code describes the types of expenses that are allowed within that
category.
1. Community Policing- City TIF funds to be used for additional community policing with in
the CRA district.
2. Community Engagement- City TIF fund used for all placemaking events and programs
throughout the Community Redevelopment Agency area. This includes art installations,
marketing campaigns, special events, public meetings and resident and business outreach.
3. Economic Development (City) - City funds used for non-governmental public facilities;
redevelopment incentive grants, environmental remediation, commercial façade grants and
land acquisition.
4. Economic Development (County)- County funds are restricted to capital
improvements, land acquisition and expenses related to land acquisition and redevelopment
improvements like façade grants.
5. Infrastructure (City) – City TIF funds can be used for public parking facilities; major
regional drainage improvements, planning/engineering/surveys and other professional services
associated with an eligible capital project; resiliency/ vulnerability adaption improvements.
Funds can also be used for underground utility lines; neighborhood improvements (streets,
sidewalk, streets, sidewalks, streetlights, parks, drainage); projects that can be funded through
enterprise funds.
6. Infrastructure (County)- County TIF funds can be used for public parking facilities; major
regional drainage improvements, planning/engineering/surveys and other professional services
associated with an eligible capital project; resiliency/ vulnerability adaption improvements.
7. Transportation (City) - City TIF funds can be used for trail improvements, streetscape
improvements and mobility improvements. Funds can be used to provide transportation services.
8. Transportation (County)- County TIF funds can be used for trail improvements,
streetscape improvements and mobility improvements.
9. Housing (City) – City TIF funds to be used on land acquisition and construction of affordable
housing developments and affordable housing program efforts/relocation assistance.
10. Housing (County) - County TIF funds to be used on land acquisition and construction of
affordable housing developments and affordable housing program efforts/relocation assistance.
FY 2019-2020 Revenue/Variance Mid Year
Adopted Expenditures Encmbrnce YTD Act/Encmb Proposed Amended Amend
Budget To Date vs. Budget Amendments Budget Ref
Revenues & Transfers In
Tax Increment Financing Revenues
338930 Pinellas County 1,658,145 1,791,123 (132,978) 132,978 1,791,123 1
381115 City of Clearwater 1,841,094 1,988,861 (147,767) 147,767 1,988,861 1
338935 Downtown Development Board 286,023 302,603 (16,580) 16,580 302,603 1
Total TIF Revenues 3,785,262 4,082,587 (297,325) 297,325 4,082,587
Other Revenues
361101 Interest Earnings 50,000 78,485 (28,485) 28,485 78,485 2
369906 DDB Administration Reimburse 73,512 49,008 24,504 - 73,512
Total Revenues & Transfers In:3,908,774 4,210,080 (301,306) 325,810 4,234,584
Expenditures & Transfers Out
Operating Expenditures
530100 Professional Services 100,000 25,650 54,825 19,525 - 100,000
530300 Other Contractual Services 70,000 - - 70,000 - 70,000
540200 Postal Service 1,500 1 - 1,500 - 1,500
540300 Telephone Variable 3,360 1,810 - 1,550 - 3,360
541000 Information Technology- Fixed 22,960 15,307 - 7,653 - 22,960
541600 Building & Maintenance Variable 1,000 - - 1,000 - 1,000
542500 Postage 200 - - 200 - 200
543100 Advertising 40,000 20,789 4,625 14,586 - 40,000
543200 Other Promotional Activities 10,000 5,902 - 4,098 - 10,000
543400 Printing & Binding 9,000 223 - 8,777 - 9,000
544100 Equipment Rental 2,500 866 - 1,634 - 2,500
547100 Uniforms 500 371 - 129 - 500
547200 Employee Expense-Travel 10,000 2,511 - 7,489 - 10,000
547300 Mileage Reimbursement 1,500 862 - 638 - 1,500
548000 Other Services 3,000 291 - 2,709 - 3,000
550100 Office Supplies 2,040 468 - 1,572 - 2,040
550400 Operating Expense 500 14 - 486 - 500
557100 Memberships and Subscriptions 5,000 4,148 - 852 - 5,000
557300 Training & Reference 6,000 6,973 - (973) 2,000 8,000 3
581000 Payments to Agencies-DDB 286,023 302,603 - (16,580) 16,580 302,603 1
581000 Payments to Agencies-Blast Friday 100,000 42,857 57,143 0 - 100,000
Total Operating Expenditures 675,083 431,644 116,593 126,846 18,580 693,663
Transfers Out
590200 General Fund- Administrative 473,680 245,280 - 228,400 - 473,680
590800 Library Activation Project (94887)99,640 99,640 - - - 99,640
590800 Downtown Gateway Project (94849)186,291 186,291 - - - 186,291
590800 Restricted County TIF Funds 1,658,145 1,658,145 - - - 1,658,145
590800 Downtown Redevelopment (94714)565,935 565,935 - - - 565,935
590800 Façade Program (99979)250,000 250,000 - - - 250,000
590800 Economic Development-City (R2003) - - - - 174,252 174,252 4
590800 Housing-County (R2010)- - - - 132,978 132,978 4
Total Transfers Out 3,233,691 3,005,291 - 228,400 307,230 3,540,921
3,908,774 3,436,935 116,593 355,246 325,810 4,234,584
Budget Amendments to Operating Budget
1
2
3
4
To transfer additional TIF revenues and interest earnings to the following projects:$174,252 in City TIF/interest to R2003,Economic
Development - City; and $132,978 in County TIF to R2010, Housing - County.
Community Redevelopment Agency
Mid Year Review
To adjust budgeted interest revenue to actual receipts to date.
To adjust the budget to reflect actual expenditures to date.
EXHIBIT A
To adjust budgeted revenue to actual TIF receipts, and adjust the related payment to the DDB to match actual receipts.
Total Expenditures & Transfers Out:
1
Mid Year
Project Budget Proposed Amended Project Open Available Amend
#Description 10/1/2019 Amendments Budget To Date Encumbr Balance Status Ref
94714 Downtown Redevelopment 7,280,233 (2,166,060) 5,114,173 5,114,173 - - C 1,2,3
94849 Downtown Gateway 2,449,366 (59,987) 2,389,379 2,389,379 - - C 4
94853 Downtown Marketing & Events 355,443 (29,536) 325,907 325,907 - - C 5
94862 Car Pro Site 410,576 10,914 421,490 421,490 - - C 6,7
94866 Economy Inn Debt 2,073,000 (85,738) 1,987,262 1,987,262 - - C 8
94885 ULI Implementation 1,000,000 (327,466) 672,534 672,534 - - C 9
94887 Library Activation 494,660 (94,715) 399,945 399,945 - - C 10
94889 Placemaking Activities 535,042 (348,884) 186,158 186,158 - - C 11,12
94893 Opportunity Fund (Business Attract)1,775,298 (643,142) 1,132,156 1,132,156 - - C 13
94895 Gateway Mercado 627,190 (602,504) 24,686 24,686 - - C 14
94896 Downtown Wayfinding 500,000 (500,000) - - - - C 15
94897 Pierce St/ Washington Ave Acq 515,000 (257,792) 257,209 257,209 - - C 16
99968 Downtown Beautification 210,921 (101,664) 109,256 109,256 - - C 17
99979 Storefront Improvement Program 664,988 (336,372) 328,617 328,617 - - C 18
R1901 Streetscape & Trail Improvements 250,000 (250,000) - - - - C 19
R2001 Community Policing - - - - - - 20
R2002 Community Engagement - 914,986 914,986 - 47,923 867,063 21
R2003 Economic Development- City - 1,996,578 1,996,578 - 700,191 1,296,387 22
R2004 Economic Development- County - 688,242 688,242 - 65,040 623,202 23
R2005 Infrastructure- City - 101,664 101,664 - - 101,664 24
R2006 Infrastructure- County - 500,000 500,000 - - 500,000 25
R2007 Transportation-City - 97,629 97,629 - - 97,629 26
R2008 Transportation- County - 152,371 152,371 - - 152,371 27
R2009 Housing- City - - - - - - 28
R2010 Housing- County - 2,201,078 2,201,078 - 1,247,000 753,000 29
Total 19,141,717 859,605 20,001,322 13,348,773 2,060,154 4,391,317
Budget Amendments to Projects
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
To record a budget increase of $54,400 in revenues from the DDB to assist with program expenses.
To record a transfer of $500,000 from 94896, Downtown Wayfinding, to R2006, Infrastructure- County, and close project. (close project)
To record a transfer of $85,738.10 from 94866, Economy Inn, to R2004 Economic Development- County and close project. (close project)
To record a transfer of $327,465.52 from 94885, ULI Implementation, to R2002, Community Engagement, and close project. (close project)
To record a transfer of $94,714.52 from 94887, Library Activation, to R2002, Community Engagement, and close project. (close project)
To record a transfer of $403,283.70 from 94889, Placemaking Activities, to R2002, Community Engagement, and close project. (close project)
To record a transfer of $643,141.77 from 97893, Opportunity Fund, to R2003, Economic Development- City, and close project. (close project)
To record a transfer of $602,503.75 from 94895, Gateway Mercado, to R2004, Economic Development- County, and close project. (close project)
To record a transfer of $19,086.27 from 94862, Car Pro to R2003, Economic Development-City and close projec0.t (close project)
Community Redevelopment Agency
CRA Capital Improvement Project Fund
Mid Year Review
For the eight month period of October 1, 2019 - May 30, 2020
Actual Expenditures
To increase the budget by $497,974.59 representing excess TIF revenues representing excess cash from FY18 and FY19 to bring the budget in line
with actual cash received.
To record a transfer of $30,000 from 94714, Downtown Redevelopment to 94862, Car Pro as approved by the board on 11/18/2019.
To record a transfer of $565,935.00 from 94714, Downtown Redevelopment to R2003, Economic Development-City; and $2,068,099.99 from 94714,
Downtown Redevelopment to R2010, Housing-County. (close project)
To record a transfer of $59,986.68 from 94849,Downtown Gateway to R2002, Community Engagement and close project. (close project)
To record a transfer of $29,535.75 from 94853, Downtown Marketing & Events to R2002, Community Engagements and close project. (close
project)
To record an increase of $30,000 from 94714, Downtown Redevelopment as approved by the board on 11/18/19.
2
Community Redevelopment Agency
CRA Capital Improvement Project Fund
Mid Year Review
For the eight month period of October 1, 2019 - May 30, 2020
Budget Amendments to Projects (continued)
16
17
18
19
20
21
22
23
24
25
26
27
28
29
To establish the project.
To establish the project and record a budget increase of $132,978 in FY20 excess County TIF, and a transfer of $2,068,099.99 from 94714
Downtown Redevelopment to R2010, Housing - County.
To establish the project and record a budget increase of $97,629 representing a transfer from R1901, Streetscape & Trail Improvements.
To establish the project and record a budget increase of $914,986.17 representing the following transfers: $59,986.68 from 94849, Downtown
Gateway; $29,535.75 from 94853, Downtown Marketing and Events; $327,465.52 from 94885, ULI Implementation; $94,714.52 from 94887, Library
Activation; and $403,283.70 from Placemaking Activities.
To establish the project and record a budget increase of $1,996,578.39 representing the following amendments: an increase of $174,252 in FY20
additional City TIF revenues; transfers of $565,935.00 from 94714, Downtown Redevelopment; $19,086.27 from 94862, Car Pro; $643,141.77 from
Opportunity Fund; $257,791.50, from 94897, Pierce St/Washington Ave Prop Acq; and $336,371.85 from 99979, Storefront Improvement Program.
To establish the project and record a budget increase of $688,241.85 representing the following transfers: $85,738.10 from 94866 Economy Inn
Debt; and $602,503.75 from 94895, Gateway Mercado.
To establish the project and record a budget increase of $101,664.32 representing a transfer from 99968, Downtown Beautification.
To establish the project and record a budget increase of $500,000 representing a transfer from 94896, Downtown Wayfinding.
To establish the project and record a budget increase of $152,371 representing a transfer from R1901, Streetscape & Trail Improvements.
To record a transfer of $257,791.50 from 94897, Pierce St/ Washington St Prop Acquisition, to R2003, Economic Development- City, and close
project. (close project)
To record a transfer of $101,664.32 from 99968, Downtown Beautification, to R2005, Infrastructure-City, and close project. (close project)
To record a transfer of $336,371.85 from 99979, Storefront Improvement Program to R2003, Economic Development- City, and close project.
(close project)
To record a transfer of $97,629.00 from R1901, Streetscape & Trail Improvements, to R2007, Transportation- City, and $152,371.00 from R1901,
Streetscape & Trail Improvements, to R2008, Transportation-County, and close project. (close project)
To establish the project.
3
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#20-7944
Agenda Date: 7/13/2020 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.2
SUBJECT/RECOMMENDATION:
Discussion on the 2020-2022 Community Redevelopment Agency strategy in the areas of
special events, redevelopment priorities, building local leadership capacity and performance
measures.
SUMMARY:
The purpose of this discussion is to provide staff direction in areas that present a change in policy
direction from previous CRA activities in preparation for the adoption of a 2020-2022
implementation strategy. At the May 2020 meeting, CRA trustees confirmed that they would like to
have three strategy focus areas of Creating and Sharing Positive Stories, Increasing Investor
Confidence and Placemaking that contribute to the overall goal of changing the perception of
downtown to align with the adopted vision. The previous discussion also outlined the external
forces that would impact CRA activities over the next two years including the impact of COVID 19 on
special events, construction of Imagine Clearwater and Streetscape Phase III and the ending of the
federal Opportunity Zone investment period in December 2021. Since May, there has also been
significant cultural and political movement towards addressing systemic racism by calling on
institutions to examine their leadership and funding priorities.
1.Redevelopment Priorities
The downtown redevelopment plan vision describes a live/work/play community. The CRA has
an opportunity to implement this vision through the redevelopment of city/CRA owned
properties and incentivizing partners to provide those uses. Over the next two years staff
recommends focusing on the live and play aspects of plan. CRA properties and grants funds
should prioritize:
-Construction of rental housing units
-Activation of vacant spaces for cultural and entertainment uses
-Retaining current restaurant and retail uses
-Retaining current office uses
2.Local Leadership Capacity
Downtown revitalization requires numerous for profit and not for profit organizations and
individual leaders who champion different parts of the vision to bring it to life in
partnership with the CRA. Currently there is limited organizational and leadership capacity
in downtown. A small number of volunteers serve downtown organizations with
overlapping missions and small operating budgets. These factors limit the overall ability of
the community to implement new ideas and create significant, lasting change in the
downtown environment.
Page 1 City of Clearwater Printed on 7/7/2020
File Number: ID#20-7944
Over the next two years staff recommends establishing programs that build capacity by:
-Providing funding to strengthen organizational capacity to assist with downtown
redevelopment
-Supporting new voices to be champions for downtown through training, ideas contests
and cohort programs
-Adopting an explicit focus on community building and connecting neighborhoods to
downtown
3.Special Events
Special events are a critical component of downtown revitalization. Events are an expression of
a community’s values and ultimately their identity. They are experiences that set cities
apart from suburbs and strip commercial developments. Vibrant downtowns have a mixture
of small and large events on a regular basis that provide a balance between serving
residents and visitors as well as a variety of interests. In the past, most events in downtown
have been centered around live music concerts which has limited the types of people who
come downtown. With the Dreams of Dali exhibition, the Craft Beer Festival and Holiday
Extravaganza events, we have started to attract residents who had never before visited
downtown.
Building on the success of new event offerings, given the construction timeline for Imagine
Clearwater and the ongoing impacts of COVID 19, staff recommends the following approach
for special events:
-Partner with community organizations to solicit different event ideas that can comply
with social distancing or mix in person and virtual elements
-Continue to develop virtual programming that is accessible to audiences 24/7 via the
internet
-Secure large visual art installations that promote downtown’s brand and serve as a
destination throughout the year
-Leverage the Cleveland Street closure (whether temporary or permanent) to provide
series of smaller, ongoing events
-Cease funding for large, live music events (Blast Friday) and consider new ways to
deliver live music experiences
4.Performance Measures
How might we define success? Outputs, like event attendance, are relatively easy to capture.
Capturing a change in perception, beyond personal antidotes, is more challenging but that
is what we need to know. Staff recommends exploring techniques like sentiment analysis
to better understand how CRA activities are changing the perception of downtown by
investors and residents.
APPROPRIATION CODE AND AMOUNT:
N/A
Page 2 City of Clearwater Printed on 7/7/2020
|1CITY OF CLEARWATER
Community Redevelopment Agency
Strategy Discussion
Part 2: July 2020
Desired Outcome
Create lasting change in downtown by shifting
the perceptions held by the public and
investors about city government and
downtown Clearwater to one that aligns with
the adopted downtown vision.
7/7/2020 2 |2CRA Strategy Discussion July 2020
Shifting the
Perception of
the City
Government
•From Risk Adverse to Committed
•From Indifferent to Welcoming
•From Unpredictable to Predictable
•From Sole Funder to Partner
Shifting the
Perception of
Downtown
•From Vacant to Vibrant
•From No Arts to Arts Infused
•From Exclusive to Welcoming
•From Disconnected to
Connected
4
|4
How the CRA
Facilitates Change
Reduce Reduce Barriers to New Housing and
Businesses
Promote Promote a Positive Brand
Provide Provide Places for Partners to
Implement the Adopted Vision
Expand
and Grow Expand and Grow Networks of
Investors
2020-2022
Focus
Areas
Create and Share Positive, Authentic Stories
about Downtown Clearwater
Increase Investor Confidence
Invest in Placemaking & Placekeeping
7/7/2020 6 |6
Live/Work/Play
Mixed Income Apartments
Cultural & Entertainment Uses
Retaining Current
Restaurant/Retail
Building
Leadership
Capacity
IDENTIFYING NEW
CHAMPIONS FOR
DOWNTOWN
ADOPTING AN EXPLICIT
FOCUS ON COMMUNITY
BUILDING
CONNECTING
NEIGHBORHOODS TO
DOWNTOWN
STRENGTHENING
DOWNTOWN
ORGANIZATIONS
Community Engagement
Approach to
Special Events
Partner with Community Organizations to Solicit
Different Event Ideas
Virtual Programming
Large Visual Art Installations
Leverage the Cleveland Street Closure
Cease funding for large events (100+ attendees)
Art and Tech
•What sets downtown apart: Intersection of
Art, Humanities and Technology
•USF Access 3D Lab Augmented Reality of CRA
murals
•Gamification of Public Spaces: Driving
Downtown as a Destination and Encouraging
Exploration Through Technology
Are wechanging the
perceptionof downtown?
Sentiment
analysis and
narrative
change
•Long-term change requires 50,000-foot and
50-foot views
•Identifying key sources of information
•Media
•Local leaders
•Word of mouth
•Measuring narrative change
•Ad-hoc (anecdotal)
•Automated (surveys and metrics
reporting)
•Programmable (brand managers, social
media monitoring)
Sentiment Analysis
POSITIVE NEGATIVE NEUTRAL
•Surveys at and post-events or programs
•Media men?ons (quan?ty and quality)
•Social media comments (detect emotions and impressions)
Desired Outcome
Create lasting change in downtown by shifting
the perceptions held by the public and
investors about city government and
downtown Clearwater to one that aligns with
the adopted downtown vision.
7/7/2020 16 |16CRA Strategy Discussion July 2020
Shifting the
Perception of
Downtown
•From Vacant to Vibrant
•From No Arts to Arts Infused
•From Exclusive to Welcoming
•From Disconnected to
Connected
17
|17
|18CITY OF CLEARWATER
Community Redevelopment Agency
July 2020