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01/27/2020 - Special
Monday, January 27, 2020 10:00 AM City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 Main Library - Council Chambers Council Work Session Meeting Agenda Special Work Session January 27, 2020Council Work Session Meeting Agenda 1. Call to Order 2. Presentations Discuss revenue and expense forecast for the proposed Imagine Clearwater amphitheater. Adjourn Page 2 City of Clearwater Printed on 1/23/2020 Cover Memo City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 File Number: ID#20-7397 Agenda Date: 1/27/2020 Status: Agenda ReadyVersion: 1 File Type: PresentationIn Control: City Manager's Office SUBJECT/RECOMMENDATION: Discuss revenue and expense forecast for the proposed Imagine Clearwater amphitheater. SUMMARY: Staff has engaged with Webb Management to provide an expense and revenue model for the proposed amphitheater of the Imagine Clearwater project. Three scenarios were developed based off projected minimal, conservative and aggressive utilization scenarios. All scenarios assume revenues that include the following; a flat rental fee structure for facility usage, city staff costs, city equipment rental chargebacks and the city keeping all food and beverage proceeds along with a percentage of ticket revenues. Per council direction, staff has continued with the subsidization model currently in use for all co-sponsored events for the proposed venue. APPROPRIATION CODE AND AMOUNT: N/A Page 1 City of Clearwater Printed on 1/23/2020 AGGRESSIVE UTILIZATION Rental Rates, Fees and Charges Amphitheatre Configurations 1. Festival - Full venue with no seats 2. Big Event - Full venue with seats in place 3. Small Event - some covered but with LIMITED Seating 4. Performing Arts - only covered and seated 5. Run/Ride - Stage and area in front only Standing Room by Stage 2,000 Seated Capacity 4,500 500 4,500 Covered Capacity 4,500 4,500 4,500 Lawn Capacity 15,000 10,000 5,000 Total 15,000 14,500 9,500 4,500 2,000 F&B Net/Cap 2.00$ 2.00$ 1.00$ 1.00$ 0.50$ Rental Rates and Charges Sponsored Daily Rent 1,500$ 3,000$ 1,500$ 2,250$ 1,000$ Nonprofit Daily Rent 3,000$ 6,000$ 3,000$ 4,500$ 2,000$ Commercial Daily Rent 6,000$ 12,000$ 6,000$ 9,000$ 4,000$ Event Day Event Staff Charges 4,500$ 4,000$ 2,000$ 1,000$ 750$ Use Day Technical Staff Charges 6,000$ 6,000$ 3,000$ 1,500$ 1,000$ Event Day Public Safety Costs 15,000$ 12,500$ 10,000$ 7,500$ 5,000$ Ticketing Charge/Attender 2.50$ 2.50$ 2.50$ 2.50$ Utilization by Configuration P&L for Renter Direct Facility Revenues Direct Facility Expenses Current Events 1. Festival - Full venue with no seats 2. Big Event - Full venue with seats in place 3. Small Event - some covered but with LIMITED Seating 4. Performing Arts - only covered and seated 5. Run/Ride - Stage and area in front only Event Days Prep Days Use Days Seated Cap Sold Seated Attendance Seated Ticket Price Covered Standing Cap sold Covered Standing Attendan ce Covered Standing Ticket Price Lawn Capacity Sold Lawn Attendance Lawn Ticket Price Total Attendance Total Ticket Sales Additonal City Subsidy/Use Day Additonal City Subsidy Base Rent Paid Event Staff Fees Paid Technical Staff Fees Paid Public Safety (PD/FD/EMS) Costs Paid Ticketing Service Fees Paid Total Direct Costs Net Revenue for User Base Rent Collected Net F&B Revenue to Facility Event Staff Fees Collected Technical Labor Fees Collected Public Safety (PD/FD/EMS) Costs Recovered Ticketing Fees Received Total Facility Revenues Event Staff Fees Technical Labor Charges Public Safety Costs (PD/FD/EMS) Additional City Subsidy Total Direct Expenses MLK Parade & Rally 1 1 0 1 60%2,700 -$ --$ 60%1,000 -$ 3,700 -8,000$ 8,000$ -$ -$ 8,000 -$ -$ -$ -$ -$ 4,000$ 6,000$ 12,500$ 8,000$ 30,500$ Clearwater Run Festival 4 2 2 4 --$ 2,500 50.00$ 3000 2,500 0 10,000 250,000 -$ 18,000$ 1,500$ 4,000$ 10,000$ -$ 33,500$ 216,500 18,000$ 1,500$ 4,000$ 10,000$ -$ 33,500$ 1,500$ 4,000$ 10,000$ -$ 15,500$ Cruisin' at The Capitol 1 1 0 1 --300 300 -2,500$ 2,500$ 2,250$ -$ 2,250$ 250 2,250$ -$ -$ -$ 2,250$ 750$ 1,000$ 5,000$ 2,500$ 9,250$ ESPN Elite Invitational Welcome Event 1 1 0 1 -350 -$ 350 700 --$ 9,000$ 750$ 1,000$ 5,000$ 15,750$ (15,750)9,000$ 750$ 1,000$ 5,000$ -$ 15,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Sea-Blues Festival 5 3 2 5 2,500 35.00$ -3,500 18,000 262,500 18,000$ 90,000$ 15,000$ -$ -$ 15,000$ 337,500 15,000$ 36,000$ -$ -$ -$ 51,000$ 12,000$ 30,000$ 37,500$ 90,000$ 169,500$ Wild Splash 3 1 2 3 -8,000 50.00$ 4,000 35 12,000 540,000 -$ 18,000$ 4,500$ 18,000$ 15,000$ 30,000$ 85,500$ 454,500 18,000$ 24,000$ 4,500$ 18,000$ 15,000$ 79,500$ 4,500$ 18,000$ 15,000$ -$ 37,500$ Relay for Life 2 1 1 2 --200 200 --$ 4,000$ 750$ 1,000$ 5,000$ 10,750$ (10,750)4,000$ 750$ 1,000$ 5,000$ -$ 10,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Look Up Clearwater 1 1 0 1 200 0 100 0 100 0 400 -2,500$ 2,500$ 1,500$ 1,500$ 1,000 1,500$ -$ -$ -$ 1,500$ 2,000$ 2,000$ 10,000$ 2,500$ 16,500$ Easter Egg Hunt 1 1 0 1 -0 6,000 6,000 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 750$ 1,000$ 5,000$ -$ 8,750$ 750$ 1,000$ 5,000$ -$ 6,750$ 97x Backyard BBQ 2 2 0 2 -3,000 75 5,000 25 16,000 700,000 -$ 12,000$ 9,000$ 12,000$ 30,000$ 40,000$ 103,000$ 597,000 12,000$ 9,000$ 12,000$ 30,000$ 63,000$ 9,000$ 12,000$ 30,000$ -$ 51,000$ FL Orchestra in the Park 1 1 0 1 50 1,000 300 1,350 -27,000$ 27,000$ 1,500$ 1,500$ 25,500 1,500$ -$ -$ -$ 1,500$ 1,000$ 1,000$ 7,500$ 27,000$ 36,500$ Clearwater Celebrates America 1 1 0 1 500 0 500 0 12,000 0 13,000 -65,000$ 65,000$ 1,500$ 1,500$ 63,500 1,500$ 26,000$ -$ -$ -$ 27,500$ 4,500$ 6,000$ 15,000$ 65,000$ 90,500$ Clearwater Offshore Nationals (Dry Docks)1 1 0 1 --1,000 1,000 -60,000$ 60,000$ 1,000$ 1,000$ 59,000 1,000$ -$ -$ -$ 1,000$ 750$ 1,000$ 5,000$ 60,000$ 66,750$ PB&J Run 1 1 0 1 -300 500 800 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 750$ 1,000$ 5,000$ -$ 8,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Box Car Rally 1 1 0 1 --500 500 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 750$ 1,000$ 5,000$ -$ 8,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Hispanic Heritage Festival 3 1 2 3 -8,000 50 4,000 35 12,000 540,000 5,000$ 15,000$ 4,500$ 30,000$ 34,500$ 520,500 4,500$ 24,000$ -$ -$ 30,000$ 58,500$ 4,500$ 18,000$ 15,000$ 15,000$ 52,500$ Clearwater Jazz Holiday 6 4 2 6 3,000 100 -10,000 35 52,000 2,600,000 35,000$ 210,000$ 130,000$ 130,000$ 2,680,000 -$ -$ -$ -$ 16,000$ 36,000$ 50,000$ 210,000$ 312,000$ Tunnel to Towers 1 1 0 1 --600 600 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 300$ 750$ 1,000$ 5,000$ -$ 9,050$ 750$ 1,000$ 5,000$ -$ 6,750$ Food Truck Rally 3 2 1 3 -500 6,000 13,000 --$ 18,000$ 4,000$ 6,000$ 20,000$ 48,000$ (48,000)18,000$ 13,000$ 4,000$ 6,000$ 20,000$ -$ 61,000$ 4,000$ 6,000$ 20,000$ -$ 30,000$ Miracle on Cleveland Street 1 1 0 1 -----4,000$ 4,000$ 1,000$ -$ 1,000$ 3,000 1,000$ -$ -$ -$ -$ 1,000$ 750$ 1,000$ 5,000$ 4,000$ 10,750$ Say No to Drugs Race 2 1 1 2 500 2,300 2,800 --$ 8,000$ 750$ 1,000$ 5,000$ 14,750$ (14,750)8,000$ 1,400$ 750$ 1,000$ 5,000$ -$ 16,150$ 750$ 1,000$ 5,000$ -$ 6,750$ Boat Parade - Holiday Performance 1 1 0 1 200 200 500 900 -1,250$ 1,250$ 1,500$ 1,500$ (250)1,500$ 900$ -$ -$ -$ 2,400$ 2,000$ 2,000$ 10,000$ 1,250$ 15,250$ Blast Friday 5 5 0 5 500 800 6,500 -3,000$ 15,000$ 15,000$ -$ 15,000$ -15,000$ 13,000$ -$ -$ -$ 28,000$ 20,000$ 30,000$ 62,500$ 15,000$ 127,500$ Total Current Events 9 17 5 1 16 35 13 48 171,750 4,892,500$ 500,250$ 139,750$ 24,250$ 47,000$ 110,000$ 230,000$ 551,000$ 139,750$ 138,600$ 24,250$ 47,000$ 110,000$ 30,000$ 489,600$ 92,500$ 181,000$ 345,000$ 500,250$ 1,118,750$ 48 Ticketed Event Attendance 120,000 Projected Events Seated Cap Sold Seated Attendance Seated Ticket Price Covered Standing Cap sold Covered Standing Attendan ce Covered Standing Ticket Price Lawn Capacity Sold Lawn Attendance Lawn Ticket Price Total Attendance Total Ticket Sales Additonal City Subsidy/Use Day Additonal City Subsidy Base Rent Paid Event Staff Fees Paid Technical Staff Fees Paid Public Safety (PD/FD/EMS) Costs Paid Ticketing Service Fees Paid Total Direct Costs Net Revenue for User Base Rent Collected Net F&B Revenue to Facility Event Staff Fees Collected Technical Labor Fees Collected Public Safety (PD/FD/EMS) Costs Recovered Ticketing Fees Received Total Facility Revenues Event Staff Fees Paid Technical Labor Charges Public Safety Costs (PD/FD/EMS) Additional City Subsidy Total Facility Revenues Weekly Farmers / Outdoor Market 52 52 0 52 0%--$ 50%1,000 -$ 0%--$ 52,000 -104,000$ 39,000$ 52,000$ 260,000$ 455,000$ (455,000)104,000$ 26,000$ 39,000$ 52,000$ 260,000$ -$ 481,000$ 39,000$ 52,000$ 260,000$ -$ 351,000$ Monthly Free Community Event/Concert 12 12 0 12 25%1,125 -$ 0%--$ 25%1,125 -$ 27,000 -1,000$ 12,000$ 36,000$ -$ 36,000$ (24,000)36,000$ 54,000$ -$ -$ -$ 90,000$ 48,000$ 72,000$ 150,000$ 12,000$ 282,000$ High School Graduation 2 2 0 2 0%--$ 50%2,250 -$ 0%--$ 4,500 -6,000$ 4,000$ 4,000$ 20,000$ 34,000$ (34,000)6,000$ 4,500$ 4,000$ 4,000$ 20,000$ -$ 38,500$ 4,000$ 4,000$ 20,000$ -$ 28,000$ Winter Holiday Events 14 10 4 14 0%--$ 0%--$ 0%--$ --1,000$ 14,000$ 31,500$ -$ -$ 31,500$ (17,500)31,500$ -$ -$ -$ -$ 31,500$ 7,500$ 10,000$ 50,000$ 14,000$ 81,500$ Fishing Tournament 2 1 1 2 0%--$ 0%--$ 0%--$ --4,000$ 750$ 1,000$ 5,000$ -$ 10,750$ (10,750)4,000$ -$ 750$ 1,000$ 5,000$ -$ 10,750$ 750$ 1,000$ 5,000$ -$ 6,750$ FL Orchestra Additional Events 14 14 0 14 50%2,250 50.00$ 0%-25%-31,500 1,575,000 42,000$ 14,000$ 14,000$ 105,000$ 78,750$ 253,750$ 1,321,250 42,000$ 31,500$ 14,000$ 14,000$ 105,000$ 78,750$ 285,250$ 14,000$ 14,000$ 105,000$ -$ 133,000$ REH Events 25 25 0 25 67%3,015 75.00$ 0%-35.00$ 33%3,300 25.00$ 157,875 7,715,625 150,000$ 100,000$ 150,000$ 312,500$ 394,688$ 1,107,188$ 6,608,438 150,000$ 315,750$ 100,000$ 150,000$ 312,500$ 394,688$ 1,422,938$ 100,000$ 150,000$ 312,500$ -$ 562,500$ Live Nation Events 25 25 0 25 67%3,015 75.00$ 0%-50.00$ 33%3,300 25.00$ 157,875 7,715,625 300,000$ 100,000$ 150,000$ 312,500$ 394,688$ 1,257,188$ 6,458,438 300,000$ 315,750$ 100,000$ 150,000$ 312,500$ 394,688$ 1,572,938$ 100,000$ 150,000$ 312,500$ -$ 562,500$ Cox Media Events 6 3 3 6 67%3,015 75.00$ 0%-35.00$ 33%1,485 25.00$ 13,500 789,750 36,000$ 13,500$ 36,000$ 45,000$ 33,750$ 164,250$ 625,500 36,000$ 27,000$ 13,500$ 36,000$ 45,000$ 33,750$ 191,250$ 13,500$ 36,000$ 45,000$ -$ 94,500$ Total Prospective Events 6 62 2 14 68 144 8 152 444,250 17,796,000$ 26,000$ 709,500$ 271,250$ 407,000$ 1,060,000$ 901,875$ 3,349,625$ 14,472,375$ 709,500$ 774,500$ 271,250$ 407,000$ 1,060,000$ 901,875$ 4,124,125$ 326,750$ 489,000$ 1,260,000$ 26,000$ 2,101,750$ 152 Ticketed Event Attendance 360,750 Total Events 15 79 7 15 84 179 21 200 Totals 616,000 22,688,500$ 526,250$ 849,250$ 295,500$ 454,000$ 1,170,000$ 1,131,875$ 3,900,625$ 14,472,375$ 849,250$ 913,100$ 295,500$ 454,000$ 1,170,000$ 931,875$ 4,613,725$ 419,250$ 670,000$ 1,605,000$ 526,250$ 3,220,500$ 200 Total Ticketed Event Attendance 480,750 4,613,725$ 3,220,500$ Webb Management Services, Inc.Page 1 1/15/2020 CONSERVATIVE UTILIZATION Rental Rates, Fees and Charges Amphitheatre Configurations 1. Festival - Full venue with no seats 2. Big Event - Full venue with seats in place 3. Small Event - some covered but with LIMITED Seating 4. Performing Arts - only covered and seated 5. Run/Ride - Stage and area in front only Standing Room by Stage 2,000 Seated Capacity 4,500 500 4,500 Covered Capacity 4,500 4,500 4,500 Lawn Capacity 15,000 10,000 5,000 Total 15,000 14,500 9,500 4,500 2,000 F&B Net/Cap 2.00$ 2.00$ 1.00$ 1.00$ 0.50$ Rental Rates and Charges Sponsored Daily Rent 1,500$ 3,000$ 1,500$ 2,250$ 1,000$ Nonprofit Daily Rent 3,000$ 6,000$ 3,000$ 4,500$ 2,000$ Commercial Daily Rent 6,000$ 12,000$ 6,000$ 9,000$ 4,000$ Event Day Event Staff Charges 4,500$ 4,000$ 2,000$ 1,000$ 750$ Use Day Technical Staff Charges 6,000$ 6,000$ 3,000$ 1,500$ 1,000$ Event Day Public Safety Costs 15,000$ 12,500$ 10,000$ 7,500$ 5,000$ Ticketing Charge/Attender 2.50$ 2.50$ 2.50$ 2.50$ Utilization by Configuration P&L for Renter Direct Facility Revenues Direct Facility Expenses Current Events 1. Festival - Full venue with no seats 2. Big Event - Full venue with seats in place 3. Small Event - some covered but with LIMITED Seating 4. Performing Arts - only covered and seated 5. Run/Ride - Stage and area in front only Event Days Prep Days Use Days Seate d Cap Sold Seated Attendanc e Seated Ticket Price Covered Standing Cap sold Covered Standing Attendanc e Covered Standing Ticket Price Lawn Capacity Sold Lawn Attendanc e Lawn Ticket Price Total Attendanc e Total Ticket Sales Additonal City Subsidy/Us e Day Additonal City Subsidy Base Rent Paid Event Staff Fees Paid Technical Staff Fees Paid Public Safety (PD/FD/EMS) Costs Paid Ticketing Service Fees Paid Total Direct Costs Net Revenue for User Base Rent Collected Net F&B Revenue to Facility Event Staff Fees Collected Technical Labor Fees Collected Public Safety (PD/FD/EMS) Costs Recovered Ticketing Fees Received Total Facility Revenues Event Staff Fees Technical Labor Charges Public Safety Costs (PD/FD/EMS) Additional City Subsidy Total Direct Expenses MLK Parade & Rally 1 1 0 1 60%2,700 -$ --$ 60%1,000 -$ 3,700 -8,000$ 8,000$ 3,000$ -$ 3,000$ 5,000 -$ -$ -$ -$ 4,000$ 6,000$ 12,500$ 8,000$ 30,500$ Clearwater Run Festival 2 1 1 2 --$ 2,500 50.00$ 3000 2,500 0 5,000 125,000 -$ 9,000$ 750$ 2,000$ 5,000$ -$ 16,750$ 108,250 9,000$ 750$ 2,000$ 5,000$ -$ 16,750$ 750$ 2,000$ 5,000$ -$ 7,750$ Cruisin' at The Capitol 1 1 0 1 --300 300 -2,500$ 2,500$ 2,250$ -$ 2,250$ 250 2,250$ -$ -$ -$ 2,250$ 750$ 1,000$ 5,000$ 2,500$ 9,250$ ESPN Elite Invitational Welcome Event 1 1 0 1 -350 -$ 350 700 --$ 9,000$ 750$ 1,000$ 5,000$ 15,750$ (15,750)9,000$ 750$ 1,000$ 5,000$ -$ 15,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Sea-Blues Festival 3 2 1 3 2,500 35.00$ -3,500 12,000 175,000 18,000$ 54,000$ 9,000$ -$ -$ 9,000$ 220,000 9,000$ 24,000$ -$ -$ -$ 33,000$ 8,000$ 18,000$ 25,000$ 54,000$ 105,000$ Wild Splash 3 1 2 3 -8,000 50.00$ 4,000 35 12,000 540,000 -$ 18,000$ 4,500$ 18,000$ 15,000$ 30,000$ 85,500$ 454,500 18,000$ 24,000$ 4,500$ 18,000$ 15,000$ 79,500$ 4,500$ 18,000$ 15,000$ -$ 37,500$ Relay for Life 2 1 1 2 --200 200 --$ 4,000$ 750$ 1,000$ 5,000$ 10,750$ (10,750)4,000$ 750$ 1,000$ 5,000$ -$ 10,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Look Up Clearwater 1 1 0 1 200 0 100 0 100 0 400 -2,500$ 2,500$ 1,500$ 1,500$ 1,000 1,500$ -$ -$ -$ 1,500$ 2,000$ 2,000$ 10,000$ 2,500$ 16,500$ Easter Egg Hunt 1 1 0 1 -0 6,000 6,000 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 750$ 1,000$ 5,000$ -$ 8,750$ 750$ 1,000$ 5,000$ -$ 6,750$ 97x Backyard BBQ 2 2 0 2 -3,000 75 5,000 25 16,000 700,000 -$ 12,000$ 9,000$ 12,000$ 30,000$ 40,000$ 103,000$ 597,000 12,000$ 9,000$ 12,000$ 30,000$ 63,000$ 9,000$ 12,000$ 30,000$ -$ 51,000$ FL Orchestra in the Park 1 1 0 1 50 1,000 300 1,350 -27,000$ 27,000$ 1,500$ 1,500$ 25,500 1,500$ -$ -$ -$ 1,500$ 1,000$ 1,000$ 7,500$ 27,000$ 36,500$ Clearwater Celebrates America 1 1 0 1 500 0 500 0 12,000 0 13,000 -65,000$ 65,000$ 1,500$ 1,500$ 63,500 1,500$ 26,000$ -$ -$ -$ 27,500$ 4,500$ 6,000$ 15,000$ 65,000$ 90,500$ Clearwater Offshore Nationals (Dry Docks)1 1 0 1 --1,000 1,000 -60,000$ 60,000$ 1,000$ 1,000$ 59,000 1,000$ -$ -$ -$ 1,000$ 750$ 1,000$ 5,000$ 60,000$ 66,750$ PB&J Run 1 1 0 1 -300 500 800 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 750$ 1,000$ 5,000$ -$ 8,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Box Car Rally 1 1 0 1 --500 500 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 750$ 1,000$ 5,000$ -$ 8,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Hispanic Heritage Festival 3 1 2 3 -8,000 50 4,000 35 12,000 540,000 5,000$ 15,000$ 4,500$ 30,000$ 34,500$ 520,500 4,500$ -$ -$ -$ 30,000$ 34,500$ 4,500$ 18,000$ 15,000$ 15,000$ 52,500$ Clearwater Jazz Holiday 3 2 1 3 3,000 100 -10,000 35 26,000 1,300,000 35,000$ 105,000$ 65,000$ 65,000$ 1,340,000 -$ -$ -$ -$ 8,000$ 18,000$ 25,000$ 105,000$ 156,000$ Tunnel to Towers 1 1 0 1 --600 600 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 300$ 750$ 1,000$ 5,000$ -$ 9,050$ 750$ 1,000$ 5,000$ -$ 6,750$ Food Truck Rally 3 2 1 3 -500 6,000 13,000 --$ 18,000$ 4,000$ 6,000$ 20,000$ 48,000$ (48,000)18,000$ 13,000$ 4,000$ 6,000$ 20,000$ -$ 61,000$ 4,000$ 6,000$ 20,000$ -$ 30,000$ Miracle on Cleveland Street 1 1 0 1 -----4,000$ 4,000$ 1,000$ -$ 1,000$ 3,000 1,000$ -$ -$ -$ -$ 1,000$ 750$ 1,000$ 5,000$ 4,000$ 10,750$ Say No to Drugs Race 2 1 1 2 500 2,300 2,800 --$ 8,000$ 750$ 1,000$ 5,000$ 14,750$ (14,750)8,000$ 1,400$ 750$ 1,000$ 5,000$ -$ 16,150$ 750$ 1,000$ 5,000$ -$ 6,750$ Boat Parade - Holiday Performance 1 1 0 1 200 200 500 900 -1,250$ 1,250$ 1,500$ 1,500$ (250)1,500$ 900$ -$ -$ -$ 2,400$ 2,000$ 2,000$ 10,000$ 1,250$ 15,250$ Blast Friday 3 3 0 3 500 800 3,900 -3,000$ 9,000$ 9,000$ -$ 9,000$ -9,000$ 7,800$ -$ -$ -$ 16,800$ 12,000$ 18,000$ 37,500$ 9,000$ 76,500$ Total Current Events 9 10 5 1 14 29 10 39 132,150 3,380,000$ 353,250$ #######23,500$ 45,000$ 105,000$ 165,000$ 460,250$ #######97,400$ 23,500$ 45,000$ 105,000$ 30,000$ 419,650$ 71,750$ 137,000$ 277,500$ 353,250$ 839,500$ 39 Ticketed Event Attendance 83,000 Projected Events Seate d Cap Sold Seated Attendanc e Seated Ticket Price Covered Standing Cap sold Covered Standing Attendanc e Covered Standing Ticket Price Lawn Capacity Sold Lawn Attendanc e Lawn Ticket Price Total Attendanc e Total Ticket Sales Additonal City Subsidy/Us e Day Additonal City Subsidy Base Rent Paid Event Staff Fees Paid Technical Staff Fees Paid Public Safety (PD/FD/EMS) Costs Paid Ticketing Service Fees Paid Total Direct Costs Net Revenue for User Base Rent Collected Net F&B Revenue to Facility Event Staff Fees Collected Technical Labor Fees Collected Public Safety (PD/FD/EMS) Costs Recovered Ticketing Fees Received Total Facility Revenues Event Staff Fees Paid Technical Labor Charges Public Safety Costs (PD/FD/EMS) Additional City Subsidy Total Facility Revenues Weekly Farmers / Outdoor Market 26 26 0 26 0%--$ 50%1,000 -$ 0%--$ 26,000 -52,000$ 19,500$ 26,000$ 130,000$ 227,500$ (227,500)52,000$ 13,000$ 19,500$ 26,000$ 130,000$ -$ 240,500$ 19,500$ 26,000$ 130,000$ -$ 175,500$ Monthly Free Community Event/Concert 6 6 0 6 25%1,125 -$ 0%--$ 25%1,125 -$ 13,500 -1,000$ 6,000$ 18,000$ -$ 18,000$ (12,000)18,000$ 27,000$ -$ -$ -$ 45,000$ 24,000$ 36,000$ 75,000$ 6,000$ 141,000$ High School Graduation 2 2 0 2 0%--$ 50%2,250 -$ 0%--$ 4,500 -6,000$ 4,000$ 4,000$ 20,000$ 34,000$ (34,000)6,000$ 4,500$ 4,000$ 4,000$ 20,000$ -$ 38,500$ 4,000$ 4,000$ 20,000$ -$ 28,000$ Winter Holiday Events 7 4 3 7 0%--$ 0%--$ 0%--$ --1,000$ 7,000$ 15,750$ -$ -$ 15,750$ (8,750)15,750$ -$ -$ -$ -$ 15,750$ 3,000$ 4,000$ 20,000$ 7,000$ 34,000$ Fishing Tournament 2 1 1 2 0%--$ 0%--$ 0%--$ --4,000$ 750$ 1,000$ 5,000$ -$ 10,750$ (10,750)4,000$ -$ 750$ 1,000$ 5,000$ -$ 10,750$ 750$ 1,000$ 5,000$ -$ 6,750$ FL Orchestra Additional Events 7 7 0 7 50%2,250 50.00$ 0%-25%-15,750 787,500 21,000$ 7,000$ 7,000$ 52,500$ 39,375$ 126,875$ 660,625 21,000$ 15,750$ 7,000$ 7,000$ 52,500$ 39,375$ 142,625$ 7,000$ 7,000$ 52,500$ -$ 66,500$ REH Events 12 12 0 12 67%3,015 75.00$ 0%-35.00$ 33%3,300 25.00$ 75,780 3,703,500 72,000$ 48,000$ 72,000$ 150,000$ 189,450$ 531,450$ 3,172,050 72,000$ 151,560$ 48,000$ 72,000$ 150,000$ 189,450$ 683,010$ 48,000$ 72,000$ 150,000$ -$ 270,000$ Live Nation Events 12 12 0 12 67%3,015 75.00$ 0%-50.00$ 33%3,300 25.00$ 75,780 3,703,500 144,000$48,000$ 72,000$ 150,000$ 189,450$ 603,450$ 3,100,050 144,000$151,560$ 48,000$ 72,000$ 150,000$ 189,450$ 755,010$ 48,000$ 72,000$ 150,000$ -$ 270,000$ Cox Media Events 3 2 1 3 67%3,015 75.00$ 0%-35.00$ 33%1,485 25.00$ 9,000 526,500 18,000$ 9,000$ 18,000$ 30,000$ 22,500$ 97,500$ 429,000 18,000$ 18,000$ 9,000$ 18,000$ 30,000$ 22,500$ 115,500$ 9,000$ 18,000$ 30,000$ -$ 57,000$ Total Prospective Events 3 30 2 7 35 72 5 77 220,310 8,721,000$ 13,000$ #######136,250$ 200,000$ 537,500$ 440,775$ 1,665,275$7,068,725$ #######381,370$ 136,250$ 200,000$ 537,500$ 440,775$ 2,046,645$#######240,000$ 632,500$ 13,000$ 1,048,750$ 77 Ticketed Event Attendance 176,310 Total Events 12 40 7 8 49 101 15 116 Totals 352,460 12,101,000$366,250$ #######159,750$ 245,000$ 642,500$ 605,775$ 2,125,525$7,068,725$ #######478,770$ 159,750$ 245,000$ 642,500$ 470,775$ 2,466,295$#######377,000$ 910,000$ 366,250$ 1,888,250$ 116 Total Ticketed Event Attendance 259,310 2,466,295$1,888,250$ Webb Management Services, Inc.Page 2 1/15/2020 MINIMAL UTILIZATION Rental Rates, Fees and Charges Amphitheatre Configurations 1. Festival - Full venue with no seats 2. Big Event - Full venue with seats in place 3. Small Event - some covered but with LIMITED Seating 4. Performing Arts - only covered and seated 5. Run/Ride - Stage and area in front only Standing Room by Stage 2,000 Seated Capacity 4,500 500 4,500 Covered Capacity 2019/2020 List 4,500 4,500 4,500 Lawn Capacity 15,000 10,000 5,000 Total 15,000 14,500 9,500 4,500 2,000 F&B Net/Cap 2.00$ 2.00$ 1.00$ 1.00$ 0.50$ Rental Rates and Charges Sponsored Daily Rent 1,500$ 3,000$ 1,500$ 2,250$ 1,000$ Nonprofit Daily Rent 3,000$ 6,000$ 3,000$ 4,500$ 2,000$ Commercial Daily Rent 6,000$ 12,000$ 6,000$ 9,000$ 4,000$ Event Day Event Staff Charges 4,500$ 4,000$ 2,000$ 1,000$ 750$ Use Day Technical Staff Charges 6,000$ 6,000$ 3,000$ 1,500$ 1,000$ Event Day Public Safety Costs 15,000$ 12,500$ 10,000$ 7,500$ 5,000$ Ticketing Charge/Attender 2.50$ 2.50$ 2.50$ 2.50$ Utilization by Configuration P&L for Renter Direct Facility Revenues Direct Facility Expenses Current Events Organization / Organizer Name:Date of Main Event Event Day(s) Setup/Breakdo wn Day(s) Co-Sponsored - $$$$ Non-Profit / Discounted Commercial Rental Rate Free / Ticketed Seating Options 1. Festival - Full venue with no seats 2. Big Event - Full venue with seats in place 3. Small Event - some covered but with LIMITED Seating 4. Performing Arts - only covered and seated 5. Run/Ride - Stage and area in front only Event Days Prep Days Use Days Seate d Cap Sold Seated Attendanc e Seated Ticket Price Covered Standing Cap sold Covered Standing Attendanc e Covered Standing Ticket Price Lawn Capacity Sold Lawn Attendanc e Lawn Ticket Price Total Attendanc e Total Ticket Sales Additonal City Subsidy/Us e Day Additonal City Subsidy Base Rent Paid Event Staff Fees Paid Technical Staff Fees Paid Public Safety (PD/FD/EMS) Costs Paid Ticketing Service Fees Paid Total Direct Costs Net Revenue for User Base Rent Collected Net F&B Revenue to Facility Event Staff Fees Collected Technical Labor Fees Collected Public Safety (PD/FD/EMS) Costs Recovered Ticketing Fees Received Total Facility Revenues Event Staff Fees Technical Labor Charges Public Safety Costs (PD/FD/EMS) Additional City Subsidy Total Direct Expenses MLK Parade & Rally NAACP - Ministral Alliance MLK Day 1 0 8,040.00$ FREE temporary seats in front of the 1 1 0 1 60%2,700 -$ --$ 60%1,000 -$ 3,700 -8,000$ 8,000$ 3,000$ -$ 3,000$ 5,000 -$ -$ -$ -$ 4,000$ 6,000$ 12,500$ 8,000$ 30,500$ Clearwater Run Festival Millenium Running Last weekend in Jan 2 1 x Race is Ticketed, EXPO and Event is Free expo / vendor village….. No 2 1 1 2 --$ 2,500 50.00$ 3000 2,500 0 5,000 125,000 -$ 9,000$ 750$ 2,000$ 5,000$ -$ 16,750$ 108,250 9,000$ 750$ 2,000$ 5,000$ -$ 16,750$ 750$ 2,000$ 5,000$ -$ 7,750$ Cruisin' at The Capitol Ruth Eckerd Hall First weekend in Feb.1 0 2,280.00$ x FREE no seating, classic car show 1 1 0 1 --300 300 -2,500$ 2,500$ 2,250$ -$ 2,250$ 250 2,250$ -$ -$ -$ 2,250$ 750$ 1,000$ 5,000$ 2,500$ 9,250$ ESPN Elite Invitational Welcome Event ESPN Events Mid Feb 1 0 x FREE (Priviate) DJ, Games, Food Trucks …. Private 1 1 0 1 -350 -$ 350 700 --$ 9,000$ 750$ 1,000$ 5,000$ 15,750$ (15,750)9,000$ 750$ 1,000$ 5,000$ -$ 15,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Sea-Blues Festival City of Clearwater Last Weekend in Feb.2 3 84,230.00$ FREE VIP / Reserved Seating Options 1 1 0 1 2,500 35.00$ -3,500 6,000 87,500 18,000$ 18,000$ 3,000$ -$ -$ 3,000$ 102,500 3,000$ 12,000$ -$ -$ -$ 15,000$ 4,000$ 6,000$ 12,500$ 18,000$ 40,500$ Wild Splash WLLD - Beasley Media LLC First Sat. in March 1 1 x TICKETED Standing Room Only…...... G/A 3 1 2 3 -8,000 50.00$ 4,000 35 12,000 540,000 -$ 18,000$ 4,500$ 18,000$ 15,000$ 30,000$ 85,500$ 454,500 18,000$ 24,000$ 4,500$ 18,000$ 15,000$ 79,500$ 4,500$ 18,000$ 15,000$ -$ 37,500$ Relay for Life American Cancer Society 3rd Sat. in April 1 1 x FREE temporary seats in front of the 1 1 0 1 --200 200 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 750$ 1,000$ 5,000$ -$ 8,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Look Up Clearwater Upper Pinellas County Ministerial Alliance1st Sat. in April 1 0 2,340.00$ x FREE temporary seats in front of the 1 1 0 1 200 0 100 0 100 0 400 -2,500$ 2,500$ 1,500$ 1,500$ 1,000 1,500$ -$ -$ -$ 1,500$ 2,000$ 2,000$ 10,000$ 2,500$ 16,500$ Easter Egg Hunt Clearwater Community Volunteers Easter Sunday 1 0 x FREE No Seating 1 1 0 1 -0 6,000 6,000 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 750$ 1,000$ 5,000$ -$ 8,750$ 750$ 1,000$ 5,000$ -$ 6,750$ 97x Backyard BBQ 97x -- Cox Media May 1 1 x TICKETED temporary seats in front of the 1 1 0 1 -3,000 75 5,000 25 8,000 350,000 -$ 6,000$ 4,500$ 6,000$ 15,000$ 20,000$ 51,500$ 298,500 6,000$ 4,500$ 6,000$ 15,000$ 31,500$ 4,500$ 6,000$ 15,000$ -$ 25,500$ FL Orchestra in the Park Florida Orchestra May 1 0 26,600.00$ x FREE temporary seats in front of the 1 1 0 1 50 1,000 300 1,350 -27,000$ 27,000$ 1,500$ 1,500$ 25,500 1,500$ -$ -$ -$ 1,500$ 1,000$ 1,000$ 7,500$ 27,000$ 36,500$ Clearwater Celebrates America City of Clearwater 7/4/2019 1 0 65,720.00$ FREE temporary seats in front of the 1 1 0 1 500 0 500 0 12,000 0 13,000 -65,000$ 65,000$ 1,500$ 1,500$ 63,500 1,500$ 26,000$ -$ -$ -$ 27,500$ 4,500$ 6,000$ 15,000$ 65,000$ 90,500$ Clearwater Offshore Nationals (Dry Docks)Race World Offshore Sept/Oct 3 1 59,310.00$ x FREE temporary seats in front of the 1 1 0 1 --1,000 1,000 -60,000$ 60,000$ 1,000$ 1,000$ 59,000 1,000$ -$ -$ -$ 1,000$ 750$ 1,000$ 5,000$ 60,000$ 66,750$ PB&J Run Directions for Living 3rd Sat. in Sept 1 0 x Race is Ticketed, EXPO and Event is Free expo / vendor village….. No 1 1 0 1 -300 500 800 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 750$ 1,000$ 5,000$ -$ 8,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Box Car Rally Achieva Credit Union 1st Sat in Oct 1 0 x FREE expo / vendor village….. No 1 1 0 1 --500 500 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 750$ 1,000$ 5,000$ -$ 8,750$ 750$ 1,000$ 5,000$ -$ 6,750$ Hispanic Heritage Festival City of Clearwater 2nd Sunday in Oct 1 2 33,000.00$ TICKETED Standing Room Only…...... G/A 1 1 0 1 -8,000 50 4,000 35 12,000 540,000 5,000$ 5,000$ 1,500$ 30,000$ 31,500$ 513,500 1,500$ -$ -$ 30,000$ 31,500$ 4,500$ 6,000$ 15,000$ 5,000$ 30,500$ Clearwater Jazz Holiday Clearwater Jazz Holiday Foundation3rd Thurs-Sun in OCT 4 2 215,500.00$ x TICKETED temporary seats in front of the 1 1 0 1 3,000 100 -10,000 35 13,000 650,000 35,000$ 35,000$ 3,000$ 32,500$ 35,500$ 649,500 3,000$ -$ -$ -$ 3,000$ 4,000$ 6,000$ 12,500$ 35,000$ 57,500$ Tunnel to Towers Tunnel to Towers Foundation First Sat in Nov 1 0 x FREE expo / vendor village….. No 1 1 0 1 --600 600 --$ 2,000$ 750$ 1,000$ 5,000$ 8,750$ (8,750)2,000$ 300$ 750$ 1,000$ 5,000$ -$ 9,050$ 750$ 1,000$ 5,000$ -$ 6,750$ Food Truck Rally World's Largest Food Truck RallySat/Sun after Thanksgiving 2 1 x FREE expo / vendor village….. No 1 1 0 1 -500 6,000 6,500 --$ 6,000$ 2,000$ 2,000$ 10,000$ 20,000$ (20,000)6,000$ 6,500$ 2,000$ 2,000$ 10,000$ -$ 26,500$ 2,000$ 2,000$ 10,000$ -$ 14,000$ Miracle on Cleveland Street Ruth Eckerd Hall First Sat. in December 1 0 4,160.00$ x FREE expo / vendor village….. No 1 1 0 1 -----4,000$ 4,000$ 1,000$ -$ 1,000$ 3,000 1,000$ -$ -$ -$ -$ 1,000$ 750$ 1,000$ 5,000$ 4,000$ 10,750$ Say No to Drugs Race 2nd Saturday in Dec.1 1 x Race is Ticketed, EXPO and Event is Free expo / vendor village….. No 1 1 0 1 500 2,300 2,800 --$ 4,000$ 750$ 1,000$ 5,000$ 10,750$ (10,750)4,000$ 1,400$ 750$ 1,000$ 5,000$ -$ 12,150$ 750$ 1,000$ 5,000$ -$ 6,750$ Boat Parade - Holiday Performance Clearwater Yacht Club 2nd Saturday in Dec.1 0 1,220.00$ x FREE temporary seats in front of the 1 1 0 1 200 200 500 900 -1,250$ 1,250$ 1,500$ 1,500$ (250)1,500$ 900$ -$ -$ -$ 2,400$ 2,000$ 2,000$ 10,000$ 1,250$ 15,250$ Blast Friday Ruth Eckerd Hall Last Friday Jan-April 5 0 14,240.00$ x FREE temporary seats in front of the 1 1 0 1 500 800 1,300 -3,000$ 3,000$ 3,000$ -$ 3,000$ -3,000$ 2,600$ -$ -$ -$ 5,600$ 4,000$ 6,000$ 12,500$ 3,000$ 25,500$ Total Current Events 35 14 6 4 3 1 12 23 3 26 96,050 2,292,500$ 231,250$ 85,750$ 17,000$ 35,000$ 80,000$ 112,500$ 330,250$ 82,750$ 73,700$ 17,000$ 35,000$ 80,000$ 30,000$ 318,450$ 49,250$ 79,000$ 202,500$ 231,250$ 562,000$ 26 Ticketed Event Attendance 56,000 Projected Events Event Day (s)Setup/Breakdown Day(s) Seate d Cap Sold Seated Attendanc e Seated Ticket Price Covered Standing Cap sold Covered Standing Attendanc e Covered Standing Ticket Price Lawn Capacity Sold Lawn Attendanc e Lawn Ticket Price Total Attendanc e Total Ticket Sales Additonal City Subsidy/Us e Day Additonal City Subsidy Base Rent Paid Event Staff Fees Paid Technical Staff Fees Paid Public Safety (PD/FD/EMS) Costs Paid Ticketing Service Fees Paid Total Direct Costs Net Revenue for User Base Rent Collected Net F&B Revenue to Facility Event Staff Fees Collected Technical Labor Fees Collected Public Safety (PD/FD/EMS) Costs Recovered Ticketing Fees Received Total Facility Revenues Event Staff Fees Paid Technical Labor Charges Public Safety Costs (PD/FD/EMS) Additional City Subsidy Total Facility Revenues Weekly Farmers / Outdoor Market 52 0 x Free No seating; stage for 13 13 0 13 0%--$ 50%1,000 -$ 0%--$ 13,000 -26,000$ 9,750$ 13,000$ 65,000$ 113,750$ (113,750)26,000$ 6,500$ 9,750$ 13,000$ 65,000$ -$ 120,250$ 9,750$ 13,000$ 65,000$ -$ 87,750$ Monthly Free Community Event/Concert 12 0 x Free + Paid VIP Paid VIP - Reserved Seating 3 3 0 3 25%1,125 -$ 0%--$ 25%1,125 -$ 6,750 -1,000$ 3,000$ 9,000$ -$ 9,000$ (6,000)9,000$ 13,500$ -$ -$ -$ 22,500$ 12,000$ 18,000$ 37,500$ 3,000$ 70,500$ High School Graduation 2 0 x FREE Main Seating Area for 2 2 0 2 0%--$ 50%2,250 -$ 0%--$ 4,500 -6,000$ 4,000$ 4,000$ 20,000$ 34,000$ (34,000)6,000$ 4,500$ 4,000$ 4,000$ 20,000$ -$ 38,500$ 4,000$ 4,000$ 20,000$ -$ 28,000$ Winter Holiday Events 10 4 x Free Free Open Community 3 2 1 3 0%--$ 0%--$ 0%--$ --1,000$ 3,000$ 6,750$ -$ -$ 6,750$ (3,750)6,750$ -$ -$ -$ -$ 6,750$ 1,500$ 2,000$ 10,000$ 3,000$ 16,500$ Fishing Tournament 2 0 x Free Stage for announcements; 1 1 0 1 0%--$ 0%--$ 0%--$ --2,000$ 750$ 1,000$ 5,000$ -$ 8,750$ (8,750)2,000$ -$ 750$ 1,000$ 5,000$ -$ 8,750$ 750$ 1,000$ 5,000$ -$ 6,750$ FL Orchestra Additional Events 14 0 x Ticketed Paid VIP - Reserved Seating 3 3 0 3 50%2,250 50.00$ 0%-25%-6,750 337,500 9,000$ 3,000$ 3,000$ 22,500$ 16,875$ 54,375$ 283,125 9,000$ 6,750$ 3,000$ 3,000$ 22,500$ 16,875$ 61,125$ 3,000$ 3,000$ 22,500$ -$ 28,500$ REH Events 25 0 x Ticketed Paid VIP - Paid Reserved Seating 6 6 0 6 67%3,015 75.00$ 0%-35.00$ 33%3,300 25.00$ 37,890 1,851,750 36,000$ 24,000$ 36,000$ 75,000$ 94,725$ 265,725$ 1,586,025 36,000$ 75,780$ 24,000$ 36,000$ 75,000$ 94,725$ 341,505$ 24,000$ 36,000$ 75,000$ -$ 135,000$ Live Nation Events 25 0 x Ticketed Paid VIP - Paid Reserved Seating 6 6 0 6 67%3,015 75.00$ 0%-50.00$ 33%3,300 25.00$ 37,890 1,851,750 72,000$ 24,000$ 36,000$ 75,000$ 94,725$ 301,725$ 1,550,025 72,000$ 75,780$ 24,000$ 36,000$ 75,000$ 94,725$ 377,505$ 24,000$ 36,000$ 75,000$ -$ 135,000$ Cox Media Events 3 3 x Ticketed Paid VIP - Paid Reserved Seating 1 1 0 1 67%3,015 75.00$ 0%-35.00$ 33%1,485 25.00$ 4,500 263,250 6,000$ 4,500$ 6,000$ 15,000$ 11,250$ 42,750$ 220,500 6,000$ 9,000$ 4,500$ 6,000$ 15,000$ 11,250$ 51,750$ 4,500$ 6,000$ 15,000$ -$ 25,500$ Total Prospective Events 1 15 2 3 17 37 1 38 111,280 4,304,250$ 6,000$ 172,750$ 70,000$ 99,000$ 277,500$ 217,575$ 836,825$ 3,473,425$ 172,750$ 191,810$ 70,000$ 99,000$ 277,500$ 217,575$ 1,028,635$ 83,500$ 119,000$ 325,000$ 6,000$ 533,500$ 38 Ticketed Event Attendance 87,030 Total Events 145 7 19 5 4 29 60 4 64 Totals 207,330 6,596,750$ 237,250$ 258,500$ 87,000$ 134,000$ 357,500$ 330,075$ 1,167,075$ 3,473,425$ 255,500$ 265,510$ 87,000$ 134,000$ 357,500$ 247,575$ 1,347,085$ 132,750$198,000$ 527,500$ 237,250$ 1,095,500$ Total 64 Total Ticketed Event Attendance 143,030 1,347,085$ 1,095,500$ Webb Management Services, Inc.Page 3 1/15/2020 BASE YEAR PRO-FORMA OPERATING BUDGET Aggressive Utilization Conservative Utilization Minimal Utilization ACTIVITY Event Days 179 101 60 Prep Days 21 15 4 Total Use Days 200 116 64 EARNED INCOME Rental Income 849,250 469,500 255,500 Net F&B Income 913,100 478,770 265,510 Event Staff Cost Recovery 295,500 159,750 87,000 Technical Labor Cost Recovery 454,000 245,000 134,000 Public Safety Cost Recovery 1,170,000 642,500 357,500 Ticketing Fees Received 931,875 470,775 247,575 Total Earned Income 4,613,725 2,466,295 1,347,085 OPERATING EXPENSES Full-time Personnel Executive Director 110,000 110,000 110,000 Technical Director 80,000 80,000 80,000 Ticketing and IT Manager 60,000 60,000 60,000 Administrative Assistant 40,000 40,000 40,000 Salary Sub-Total 290,000 290,000 290,000 Benefits 101,500 101,500 101,500 Sub-total 391,500 391,500 391,500 Part-time Personnel Bookkeeper 40,000 32,000 25,600 Operations Manager 40,000 32,000 25,600 Ticket Office Staff 120,000 96,000 76,800 Sub-total 200,000 160,000 128,000 Benefits 16,000 12,800 10,240 Sub-total 216,000 172,800 138,240 Event-based Costs Event Staff 419,250 235,000 132,750 Technical Labor 670,000 377,000 198,000 Public Safety Personnel 1,605,000 910,000 527,500 Additional City Subsidy 526,250 366,250 237,250 3,220,500 1,888,250 1,095,500 Box Office Network Maintenance 120,188 64,828 35,758 Postage 120,188 64,828 35,758 Ticket Printing 360,563 194,483 107,273 Supplies 48,075 25,931 14,303 Credit Card Fees 240,375 25,931 14,303 Ticketing Service (net)226,885 121,010 65,968 Sub-total 1,116,273 497,010 273,361 Administration Institutional Promotion/Advertising 25,000 20,000 16,000 Printing & Publications 20,000 16,000 12,800 Office Equipment/Systems 30,000 24,000 19,200 Office Supplies/Services 15,000 12,000 9,600 Legal/Accounting 75,000 60,000 48,000 Volunteer Management 15,000 12,000 9,600 Professional Development 10,000 8,000 6,400 Miscellaneous 10,000 8,000 6,400 Sub-total 200,000 160,000 128,000 Occupancy Costs Fire Safety 18,750 18,750 18,750 Building Security System 37,500 37,500 37,500 Insurance (General Liability & Property)75,000 75,000 75,000 Waste Management/Recycling 18,750 15,000 11,250 Equipment Maintenance 18,750 15,000 11,250 Site Maintenance 150,000 131,250 112,500 Building Supplies (light bulbs, power cords, etc.)37,500 30,000 22,500 Cleaning Service (not for events)18,750 18,750 18,750 Utilities (electric)187,500 150,000 112,500 Water & Sewer 85,500 85,500 85,500 Sub-total 648,000 576,750 505,500 City Chargebacks IT 30,000 24,000 19,200 Benefits Administration 2,500 2,000 1,600 Risk Management Administration 2,500 2,000 1,600 Building Maintenance 35,000 28,000 22,400 Garage 30,000 24,000 19,200 Telephone 5,000 4,000 3,200 105,000 84,000 67,200 Total Operating Expenses 5,897,273 3,770,310 2,599,301 Annual Funding Requirement from Operations 1,283,548 1,304,015 1,252,216 Additional CIP Allowance 806,000 806,000 806,000 Total Annual Funding Requirement 2,089,548 2,110,015 2,058,216 Earned Income as % of Operating Expenses 78%65%52% RATIOS AND FORMULAS Benefits Full-time 35%35%35% Part-time 8%8%8% Box Office Costs/Presenting Ticket Sold 480,750 259,310 143,030 Network Maintenance $0.25 $0.25 $0.25 Postage $0.25 $0.25 $0.25 Ticket Printing $0.75 $0.75 $0.75 Supplies $0.10 $0.10 $0.10 Credit Card Fees $0.50 $0.10 $0.10 Presenting Gross Ticket Sales $22,688,500 $12,101,000 $6,596,750 Ticketing Service (net)1%1%1% Occupancy Costs Total Gross Square Footage 75,000 75,000 75,000 Direct Costs/Square Foot Fire Safety $0.25 $0.25 $0.25 Building Security System $0.50 $0.50 $0.50 Insurance (General Liability & Property)$0.75 $0.75 $0.75 Waste Management/Recycling $0.25 $0.20 $0.15 Equipment Maintenance $0.25 $0.20 $0.15 Site Maintenance $2.00 $1.75 $1.50 Building Supplies (light bulbs, power cords, etc.)$0.50 $0.40 $0.30 Cleaning Service (not for events)$0.25 $0.25 $0.25 Utilities (electric)$2.50 $2.00 $1.50 $7.25 $6.30 $5.35 Webb Management Services, Inc.Page 4 1/15/2020 BASE YEAR PRO-FORMA OPERATING BUDGET Aggressive Utilization Conservative Utilization Minimal Utilization ACTIVITY Event Days 179 101 60 Prep Days 21 15 4 Total Use Days 200 116 64 EARNED INCOME Rental Income 849,250 469,500 255,500 Net F&B Income 913,100 478,770 265,510 Event Staff Cost Recovery 295,500 159,750 87,000 Technical Labor Cost Recovery 454,000 245,000 134,000 Public Safety Cost Recovery 1,170,000 642,500 357,500 Ticketing Fees Received 931,875 470,775 247,575 Total Earned Income 4,613,725 2,466,295 1,347,085 OPERATING EXPENSES Full-time Personnel Executive Director 110,000 110,000 110,000 Technical Director 80,000 80,000 80,000 Ticketing and IT Manager 60,000 60,000 60,000 Administrative Assistant 40,000 40,000 40,000 Salary Sub-Total 290,000 290,000 290,000 Benefits 101,500 101,500 101,500 Sub-total 391,500 391,500 391,500 Part-time Personnel Bookkeeper 40,000 32,000 25,600 Operations Manager 40,000 32,000 25,600 Ticket Office Staff 120,000 96,000 76,800 Sub-total 200,000 160,000 128,000 Benefits 16,000 12,800 10,240 Sub-total 216,000 172,800 138,240 Event-based Costs Event Staff 419,250 235,000 132,750 Technical Labor 670,000 377,000 198,000 Public Safety Personnel 1,605,000 910,000 527,500 Additional City Subsidy 526,250 366,250 237,250 3,220,500 1,888,250 1,095,500 Box Office Network Maintenance 120,188 64,828 35,758 Postage 120,188 64,828 35,758 Ticket Printing 360,563 194,483 107,273 Supplies 48,075 25,931 14,303 Credit Card Fees 240,375 25,931 14,303 Ticketing Service (net)226,885 121,010 65,968 Sub-total 1,116,273 497,010 273,361 Administration Institutional Promotion/Advertising 25,000 20,000 16,000 Printing & Publications 20,000 16,000 12,800 Office Equipment/Systems 30,000 24,000 19,200 Office Supplies/Services 15,000 12,000 9,600 Legal/Accounting 75,000 60,000 48,000 Volunteer Management 15,000 12,000 9,600 Professional Development 10,000 8,000 6,400 Miscellaneous 10,000 8,000 6,400 Sub-total 200,000 160,000 128,000 Occupancy Costs Fire Safety 18,750 18,750 18,750 Building Security System 37,500 37,500 37,500 Insurance (General Liability & Property)75,000 75,000 75,000 Waste Management/Recycling 18,750 15,000 11,250 Equipment Maintenance 18,750 15,000 11,250 Site Maintenance 150,000 131,250 112,500 Building Supplies (light bulbs, power cords, etc.)37,500 30,000 22,500 Cleaning Service (not for events)18,750 18,750 18,750 Utilities (electric)187,500 150,000 112,500 Water & Sewer 85,500 85,500 85,500 Sub-total 648,000 576,750 505,500 City Chargebacks IT 30,000 24,000 19,200 Benefits Administration 2,500 2,000 1,600 Risk Management Administration 2,500 2,000 1,600 Building Maintenance 35,000 28,000 22,400 Garage 30,000 24,000 19,200 Telephone 5,000 4,000 3,200 105,000 84,000 67,200 Total Operating Expenses 5,897,273 3,770,310 2,599,301 Annual Funding Requirement from Operations 1,283,548 1,304,015 1,252,216 Amphitheatre financing costs 275,997 275,997 275,997 Capital Repairs & Renovations 200,000 200,000 200,000 Total Annual Funding Requirement 1,759,545 1,780,012 1,728,213 Earned Income as % of Operating Expenses 78%65%52% RATIOS AND FORMULAS Benefits Full-time 35%35%35% Part-time 8%8%8% Box Office Costs/Presenting Ticket Sold 480,750 259,310 143,030 Network Maintenance $0.25 $0.25 $0.25 Postage $0.25 $0.25 $0.25 Ticket Printing $0.75 $0.75 $0.75 Supplies $0.10 $0.10 $0.10 Credit Card Fees $0.50 $0.10 $0.10 Presenting Gross Ticket Sales $22,688,500 $12,101,000 $6,596,750 Ticketing Service (net)1%1%1% Occupancy Costs Total Gross Square Footage 75,000 75,000 75,000 Direct Costs/Square Foot Fire Safety $0.25 $0.25 $0.25 Building Security System $0.50 $0.50 $0.50 Insurance (General Liability & Property)$0.75 $0.75 $0.75 Waste Management/Recycling $0.25 $0.20 $0.15 Equipment Maintenance $0.25 $0.20 $0.15 Site Maintenance $2.00 $1.75 $1.50 Building Supplies (light bulbs, power cords, etc.)$0.50 $0.40 $0.30 Cleaning Service (not for events)$0.25 $0.25 $0.25 Utilities (electric)$2.50 $2.00 $1.50 $7.25 $6.30 $5.35 Webb Management Services, Inc.Page 5 1/15/2020 BASE YEAR PRO-FORMA OPERATING BUDGET Aggressive Utilization Conservative Utilization Minimal Utilization ACTIVITY Event Days 98 58 36 Prep Days 21 15 4 Concert Days 81 43 24 Total Use Days 200 116 64 Total Earned Income 4,613,725.00$ 2,466,295.00$ 1,347,085.00$ Total Operating Expenses 5,897,272.50$ 3,770,309.50$ 2,599,301.00$ Total Operating Deficit (annual funding requirement)(1,283,547.50)$ (1,304,014.50)$ (1,252,216.00)$ Amphitheatre financing/interest costs 275,997.00$ 275,997.00$ 275,997.00$ Capital repairs & renovations 200,000.00$ 200,000.00$ 200,000.00$ Total Deficit (annual funding requirement)(1,759,544.50)$ (1,780,011.50)$ (1,728,213.00)$ Earned Income as % of Operating Expenses 78%65%52% Current Concerts Days Sea-Blues 3 2 1 Wild Splash 1 1 1 Look Up Clearwater 1 1 1 97x Backyard BBQ 2 1 1 Fl Orchestra in the Park 1 1 1 Clearwater Celebrates America 1 1 1 Hispanic Heritage 1 1 1 Clearwater Jazz Holiday 4 2 1 Projected Concerts Days FL Orchestra additional events 14 7 3 REH Events 25 12 6 Live Nation Events 25 12 6 Cox Media Events 3 2 1 Total Concert Days 81 43 24 BASE YEAR PRO-FORMA OPERATING BUDGET Aggressive Utilization Conservative Utilization Minimal Utilization ACTIVITY Event Days 98 58 36 Prep Days 21 16 6 Concert Days 81 45 27 Total Use Days 200 119 69 Total Earned Income 4,663,725.00$ 2,519,295.00$ 1,394,085.00$ Total Operating Expenses 5,762,272.50$ 3,842,009.50$ 2,794,851.00$ Total Operating Deficit (annual funding requirement)(1,098,547.50)$ (1,322,714.50)$ (1,400,766.00)$ Amphitheatre financing (P&I)792,664.00$ 792,664.00$ 792,664.00$ Capital repairs & renovations 200,000.00$ 200,000.00$ 200,000.00$ Total Deficit (annual funding requirement)(2,091,211.50)$ (2,315,378.50)$ (2,393,430.00)$ Earned Income as % of Operating Expenses 81%66%50% Current Concerts Days Sea-Blues 3 2 1 Wild Splash 1 1 1 Look Up Clearwater 1 1 1 97x Backyard BBQ 2 1 1 Fl Orchestra in the Park 1 1 1 Clearwater Celebrates America 1 1 1 Hispanic Heritage 1 1 1 Clearwater Jazz Holiday 4 4 4 Projected Concerts Days FL Orchestra additional events 14 7 3 REH Events 25 12 6 Live Nation Events 25 12 6 Cox Media Events 3 2 1 Total Concert Days 81 45 27 Imagine Clearwater 15% Master Plan Validation Cost Estimate (PROGRAM COSTS) Phase 1Phase 2 Civic Gateway Upper Plaza Stairs $1,680,000 Lower Plaza $320,000 Lower Level Structure $2,960,000 Upper Level Shade Structure $4,440,000 North Bluff Walk $1,860,000 Play Grounds $4,010,000 Play Ground Restroom $940,000 Coachman Garden $6,120,000 Harbor Master Expansion $340,000 Intercoastal Waterway Walk $3,560,000 Green $3,690,000 Green' South Restroom/Marina Bldg.$1,260,000 Green' North Restroom $630,000 Bandshell Stage & Roof $3,550,000 Stage Equipment $730,000 BOH $2,480,000 Seating Canopy $8,510,000 Seating (4,000 Removeable Seats)$2,380,000 Lake $1,710,000 Cleveland Street & Street Parking $510,000 Pierce Street $40,000 Parking Lot $100,000 South Bluff Walk $760,000 Pedestrian Bridge $1,020,000 Phase Total $40,330,000 $13,270,000 Grand Total $53,600,000 Master PlanComponents Stantec DRAFT May 4, 2019 BASE YEAR PRO -FORMA OPERATING BUDGET Aggressive Conservative Minimal Utilization Utilization Utilization ACTIVITY Total Use Days Event Days 98 58 36 Prep Days 21 16 6 Concert Days 81 45 27 200 119 69 Total Earned Income Total Operating Expenses Total Operating Deficit (annual funding requirement) 4,663,725.00 $ 2,516,295.00 $ 1,394,085.00 5,762,272.50 $ 3,842,009.50 $ 2,794,851.00 1,098,547.50) $ (1,325,714.50) $ (1,400,766.00) Amphitheatre financing (P&I) $ Capital repairs & renovations $ 792,664.00 $ 200,000.00 $ 792,664.00 $ 200,000.00 $ 792,664.00 200,000.00 Total Deficit (annual funding requirement) $ (2,091,211.50) $ (2,318,378.50) $ (2,393,430.00) Earned Income as % of Operating Expenses 81% 65% 50% Current Concerts Days Sea -Blues 3 2 1 Wild Splash 1 1 1 Look Up Clearwater 1 1 1 97x Backyard BBQ 2 1 1 FI Orchestra in the Park 1 1 1 Clearwater Celebrates America 1 1 1 Hispanic Heritage 1 1 1 Clearwater Jazz Holiday 4 4 4 Projected Concerts Days FL Orchestra additional events 14 7 3 REH Events 25 12 6 Live Nation Events 25 12 6 Cox Media Events 3 2 1 Total Concert Days 81 45 27 Webb Management Services, Inc. BASE YEAR PRO -FORMA OPERATING BUDGET Aggressive Conservative Minimal Utilization Utilization Utilization ACTIVITY EARNED INCOME Rental Income Net F&B Income Event Staff Cost Recovery Technical Labor Cost Recovery Public Safety Cost Recovery Ticketing Fees Received OPERATING EXPENSES Full-time Personnel Part-time Personnel Event -based Costs Box Office Administration Occupancy Costs City Chargebacks Event Days 179 103 63 Prep Days 21 16 6 Total Use Days 200 119 69 849,250 913,100 295,500 454,000 1,220,000 931,875 Total Earned Income 4,663,725 469,500 478,770 159,750 245,000 692,500 470,775 252,500 265,510 87,000 134,000 407,500 247,575 2,516, 295 1,394,085 Executive Director 110,000 110,000 110,000 Technical Director 80,000 80,000 80,000 Ticketing and IT Manager 60,000 60,000 60,000 Administrative Assistant 40,000 40,000 40,000 Salary Sub -Total 290,000 290,000 290,000 Benefits 101,500 101,500 101,500 Sub -total 391,500 391,500 391,500 Bookkeeper 40,000 32,000 25,600 Operations Manager 40,000 32,000 25,600 Ticket Office Staff 120,000 96,000 76,800 Sub -total 200,000 160,000 128,000 Benefits 16,000 12,800 10,240 Sub -total 216,000 172,800 138,240 Event Staff Technical Labor Public Safety Personnel Additional City Subsidy 419,250 243,000 144,750 670,000 395,000 228,000 1,605,000 935,000 565,000 391,250 336,250 277,250 3,085,500 1,909,250 1,215,000 Network Maintenance 120,188 71,328 45,508 Postage 120,188 71,328 45,508 Ticket Printing 360,563 213,983 136,523 Supplies 48,075 28,531 18,203 Credit Card Fees 240,375 28,531 18,203 Ticketing Service (net) 226,885 134,010 85,468 Sub -total 1,116,273 547,710 349,411 Institutional Promotion/Adverti 25,000 20,000 16,000 Printing & Publications 20,000 16,000 12,800 Office Equipment/Systems 30,000 24,000 19,200 Office Supplies/Services 15,000 12,000 9,600 Legal/Accounting 75,000 60,000 48,000 Volunteer Management 15,000 12,000 9,600 Professional Development 10,000 8,000 6,400 Miscellaneous 10,000 8,000 6,400 Sub -total 200,000 160,000 128,000 Fire Safety Building Security System Insurance (General Liability & Waste Management/Recyclinc Equipment Maintenance Site Maintenance Building Supplies (light bulbs, Cleaning Service (not for even Utilities (electric) Water & Sewer Sub -total 18,750 18,750 18,750 37,500 37,500 37,500 75,000 75,000 75,000 18,750 15,000 11,250 18,750 15,000 11,250 150,000 131,250 112,500 37,500 30,000 22,500 18,750 18,750 18,750 187,500 150,000 112,500 85,500 85,500 85,500 648,000 576,750 505,500 IT 30,000 24,000 19,200 Benefits Administration 2,500 2,000 1,600 Risk Management Administrat 2,500 2,000 1,600 Building Maintenance 35,000 28,000 22,400 Garage 30,000 24,000 19,200 Telephone 5,000 4,000 3,200 105,000 84,000 67,200 Total Operating Expenses 5,762,273 3,842,010 2,794,851 Annual Funding Requirement from Operations 1,098,548 1,325,715 1,400,766 Amphitheatre financing costs 792,664 792,664 792,664 Capital Repairs & Renovations 200,000 200,000 200,000 Total Annual Funding Requirement 2,091,212 2,318,379 2,393,430 Earned Income as % of Operating Expenses 81% 65% 50% RATIOS AND FORMULAS Benefits Full-time 35% 35% 35% Part-time 8% 8% 8% Box Office Costs/Presenting Ticket Sold 480,750 285,310 182,030 Network Maintenance $0.25 $0.25 $0.25 Postage $0.25 $0.25 $0.25 Ticket Printing $0.75 $0.75 $0.75 Supplies $0.10 $0.10 $0.10 Credit Card Fees $0.50 $0.10 $0.10 Presenting Gross Ticket Sales $22,688,500 $13,401,000 $8,546,750 Ticketing Service (net) 1% 1% 1% Occupancy Costs Total Gross Square Footage 75,000 75,000 75,000 Direct Costs/Square Foot Fire Safety $0.25 $0.25 $0.25 Building Security System $0.50 $0.50 $0.50 Insurance (General Liability & Property) $0.75 $0.75 $0.75 Waste Management/Recycling $0.25 $0.20 $0.15 Equipment Maintenance $0.25 $0.20 $0.15 Site Maintenance $2.00 $1.75 $1.50 Building Supplies (light bulbs, power cords, etc.) $0.50 $0.40 $0.30 Cleaning Service (not for events) $0.25 $0.25 $0.25 Utilities (electric) $2.50 $2.00 $1.50 Page 1 $7.25 $6.30 $5.35 1/27/2020