11/18/2019 Community Redevelopment Agency Meeting Minutes November 18, 2019
City of Clearwater
Main Library- Council Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
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Meeting Minutes
Monday, November 18, 2019
9:00 AM
Main Library - Council Chambers
Community Redevelopment Agency
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City of Clearwater
Community Redevelopment Agency Meeting Minutes November 18, 2019
Roll Call
Present 5 - Chair George N. Cretekos, Trustee Bob Cundiff, Trustee Hoyt
Hamilton, Trustee David Allbritton, and Trustee Jay Polglaze
Also Present— William B. Horne 11 — City Manager, Micah Maxwell —Assistant City
Manager, Michael Delk - Assistant City Manager, Pamela K. Akin —
City Attorney, Rosemarie Call — City Clerk, and Amanda Thompson —
CRA Executive Director
To provide continuity for research, items are listed in agenda order although not
necessarily discussed in that order.
1. Call to Order— Chair Cretekos
The meeting was called to order at 9:12 a.m. in Council Chambers at the
Main Library.
2. Approval of Minutes
2.1 Approve the minutes of the October 14, 2019 CRA meeting as submitted in written
summation by the City Clerk.
Trustee Cundiff moved to approve the minutes of the October 14,
2019 CRA meeting as submitted in written summation by the City
Clerk. The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda
Bill Jonson said he was pleased that there will be public discussions on
the 30% Imagine Clearwater plans for early December and urged
providing the public with information on why components were selected
prior to the discussions.
4. New Business Items
4.1 Approve a two-year contract with Sparxoo, LLC for $71,200 for maintenance of the
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City of Clearwater
Community Redevelopment Agency Meeting Minutes November 18, 2019
Community Redevelopment Agency website during 2020 and 2021 and authorize the
appropriate officials to execute same.
The Community Redevelopment Agency requests approval to renew the CRA's
contract with Sparxoo, its website maintenance company, for two years. The
first focus area of the CRA's 18-month strategy is to create and share
authentic, positive stories about downtown Clearwater. The website,
www.downtownclearwater.com, is an important online platform that is used to
promote downtown.
The total cost of the contract is $71,200 over two years. By selecting the
Advanced plan in the Master Services Agreement, the CRA will improve website
features, gain monthly reporting on site performance, speed and security, and
improve image and search engine optimization. The upgrade will allow for 200
work hours included from the Sparxoo team to build out new features for the
site (a blog, video embed capabilities, etc.), and conduct regular updates for
ADA compliance. The plan also provides a dedicated account manager from
Sparxoo to work directly with the CRA.
APPROPRIATION CODE AND AMOUNT:
Funds are available in cost code 1889311-530100, Professional Services, to
fund this contract.
In response to questions, CRA Executive Director Amanda Thompson
said the new contract will provide advanced service. The current contract
provided basic plus service. The cost for all services is $71,200.
Additional projects will cost approximately$177 per hour.
Trustee Hamilton moved to approve a two-year contract with
Sparxoo, LLC for $71,200 for maintenance of the Community
Redevelopment Agency website during 2020 and 2021 and
authorize the appropriate officials to execute same. The motion was
duly seconded and carried unanimously.
4.2 Approve transfer of funds from 3887552-94714, Downtown Redevelopment Project Fund,
in the amount of$30,000 to 3887552-94862, Car Pro Project Fund.
The Community Redevelopment Agency-owned site located at 1359 Cleveland
Street is currently in its seventh year of post monitoring of the groundwater.
Samplings and analysis of the groundwater is done twice a year as required by
our agreement with Florida Department of Environmental Protection. Staff is
requesting a transfer of$30,000 to the Car Pro Project Fund to cover the cost of
continued environmental monitoring.
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City of Clearwater
Community Redevelopment Agency Meeting Minutes November 18, 2019
APPROPRIATION CODE AND AMOUNT:
A first quarter budget amendment will provide a transfer of$30,000 from capital
improvement project 3887552-94714 Downtown Redevelopment to
3887552-94862 Car Pro.
Trustee Allbritton moved to approve transfer of funds from
3887552-94714, Downtown Redevelopment Project Fund, in the
amount of$30,000 to 3887552-94862, Car Pro Project Fund. The
motion was duly seconded and carried unanimously.
4.3 Authorize the CRA Executive Director to terminate negotiations with Hop Daddy, LLC
and close RFP 09-19 for the development and the sale of 115 South Martin Luther King
Jr. Avenue and the adjoining vacant lot.
On July 15, 2019, the Community Redevelopment Agency Trustees authorized
the CRA Executive Director to prepare an agreement for the development and
sale of the property at 115 South Martin Luther King Jr. Avenue and the adjoining
vacant lot for the purposes identified in RFP 09-19. The authorization included
development of the site as a microbrewery with additional land use conditions
and financial incentives. CRA staff and Hop Daddy, LLC were unable to agree
on final development terms and wish to terminate negotiations. The CRA
anticipates releasing a new RFP for the site in early 2020. CRA approval to
terminate negotiations is recommended.
Trustee Cundiff moved to authorize the CRA Executive Director to
terminate negotiations with Hop Daddy, LLC and close RFP 09-19
for the development and the sale of 115 South Martin Luther King Jr.
Avenue and the adjoining vacant lot. The motion was duly
seconded and carried unanimously.
5. Director's Report
CRA Executive Director Amanda Thompson said Eleanor Lyda, Janelle
Branch and Lina Teixeira approached the Merchants Association,
Amplify Clearwater and Downtown Development Board regarding working
with the CRA to have 3D projection lights down the center of Cleveland
Street. She said staff is researching cost options for the interactive lights.
She introduced Howard Smith, the new CRA Business Administrator. Mr.
Smith has experience in assisting individuals with development and
construction programs. During his first 90 days, he will be focused on
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City of Clearwater
Community Redevelopment Agency
6. Adjourn
Attest
City Clerk
City of Clearwater
Meeting Minutes November 18, 2019
meeting each business owner in the CRA and determine what it is
needed to make them more successful.
Ms. Thompson said she is also focused on how the Department can
assist businesses during the Cleveland Streetscape Phase 3 and
Imagine Clearwater construction. She said the Clearwater Arts Alliance
and the Downtown Development Board came together for a short film
contest about Downtown. There were five submissions. The top awardee
is a former actress and professional dancer who now lives in Clearwater.
She thanked La Hispania, Gulfcoast European Automotive and Waxin
Willie's for installing murals on their property. The property owners were
inspired by the CRA's mural program and decided to beautify their own
properties without any CRA assistance.
Ms. Thompson reviewed upcoming events in Downtown.
The meeting adjourned at 9:25 a.m.
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