GRANT FUNDING AGREEMENT - DOWNTOWN EVENT MANAGEMENTGrant Funding between CRA and Amplify
CLEARWATER COMMUNITY REDEVELOPMENT AGENCY GRANT FUNDING
AGREEMENT
Downtown Event Management
This Grant Funding Agreement is made and entered into this 42444- day of fVt ar-C.1%-
2020, between the COMMUNITY REDEVELOPMENT AGENCY, hereinafter the CRA, and
AMPLIFY, INC., a Florida non-profit corporation, hereinafter referred to as "Amplify."
WHEREAS, one of the purposes of the 2018 Clearwater Downtown Redevelopment Pian
(the Pian) is to " encourage a vibrant and active public realm, recreation and entertainment
opportunities, and support the community and neighborhoods;" and
WHEREAS, an objective of the Plan is to promote the visual and performing arts and
maintain and activate public spaces within the downtown; and
WHEREAS, the CRA and Amplify desire to continue, expand and improve events
throughout the CRA to promote Clearwater as a destination; and
WHEREAS, The downtown events: 1) support existing retail business viability by creating
consistent food traffic to create dining and retail demand for businesses in Downtown Clearwater
and, 2) increase the quality of life for downtown residents and employees; 3) provide opportunities
to connect neighborhoods to Downtown Clearwater through attendance at events; and, 4)
support ULI Panel recommendation to create ° a lively Downtown"; and
WHEREAS, the CRA has determined that is necessary to provide a $40,000 grant to
partially underwrite the management of a 2020-2021 season of events.
NOW, THEREFORE, be it resolved:
ARTICLE I. TERM
The term of this agreement shalt be fora period of eighteen (18) months commencing on April 1,
2020 and continuing through September 30, 2021 (the "Termination Date"), unless earlier
terminated under the terms of this agreement.
ARTICLE II. RESPONSIBILITIES OF AMPUFY
1) Services to be Provided. Amplify shall manage and promote 10 events to promote
Downtown Clearwater as more fully described in Exhibit A. Such events shall be
coordinated with the CRA to ensure that the programming is consistent with the intent of
the grant.
2) Scheduled Reports of Activities. Amplify shall famish the CRA a financial report and
accounting of the use of the CRA funds quarterly and at the end of the 2020-2021 season.
The financial report is to set forth the total cost of operations provided, and the detailed
account of costs funded in part by the CRA.
3) Use and Disposition of Funds Received. Amplify shah deposit the CRA grant funds in a
dedicated, segregated account to be used for downtown events only. Funds received by
Grant Funding between CRA and Amplify
Amplify from the CRA shall be used towards the payment of expenses attendant to
downtown events only.
4) Creation, Use and Maintenances of Financial Records.
a) Creation of Records. Amplify shall create, maintain and make accessible to
authorized CRA representatives such financial and accounting records, books,
documents, policies, practices and procedures necessary to reflect fully the
financial activities of Amplify. Such records shall be available and accessible at all
times for inspection, review or audit by authorized CRA personnel, and shah be
made available in accordance with Chapter 119, Florida Statutes (Public Records)
and other applicable law.
b) Use of Records. Amplify shalt produce such reports and analyses that may be
required by the CRA to document the proper and prudent stewardship and use of
the monies received through this agreement.
c) Maintenance of Records. All records created hereby are to be retained and
maintained for a period not less than five (5) years from the close of the applicable
fiscal year.
5) Non-discrimination. Notwithstanding any other provision of this agreement, Amplify for
itself, agents and representatives, as part of the consideration for this agreement does
covenant and agree that:
a) No Exclusion from Use. No person shall be excluded from participation in, denied
the benefits of, or otherwise be subjected to discrimination in the operation of this
program on the grounds of race, color, religion, sex, handicap, age or national
origin.
No Exclusion from Hire. In the management, operation, or provision of the
program activities authorized and enabled by this agreement, no person shall be
excluded from participation in or denied the benefits of or otherwise be subject to
discrimination on the grounds of, or otherwise be subjected to discrimination on
the grounds of race, color, religion, sex, handicap, age, or national origin, except
that age may be taken into consideration to the extent that the age of an employee
is a bona fide occupational qualification, as permitted by law.
c) Breach of Non-discrimination Covenants. In the event of conclusive evidence
of a breach of any of the above non-discrimination covenants, the CRA shall have
the right to terminate this agreement immediately.
6) Liability and indemnification.
Amplify shall act as an independent contractor and shalt defend, indemnify, and hold
harmless the CRA, its officers, agents, and employees from and against any and all
claims of loss, liability and damages of whatever nature arising from the negligence or
willful misconduct of Amplify, to persons and property, including, without limiting the
generality of the foregoing, death of any person and loss of the use of any property,
except claims also arising from the negligence or willful misconduct of the CRA or
CRA's agents or employees. Nothing herein shall be construed as consent by the CRA
to be sued by third parties, or as a waiver or modification of the provisions or limits of
Section 768.28, Florida Statutes or the Doctrine of Sovereign Immunity.
Grant Funding between CRA and Amplify
7) Compliance with Laws. Amplify shall comply with all applicable federal, state, county
and local laws, rules and regulations. if it is ever determined that this Agreement violates
any federal, state, county or local laws, rules or regulations as a result of the actions of
Amplify, then Amplify shall comply in a timely manner or CRA may terminate.
ARTICLE 111 RESPONSIBILITIES OF THE CRA
1) GRANT. The CRA agrees to provide funding on a quarterly basis in the amount of $10,000
per quarter beginning on July 1, 2020. Payment will be made within thirty (30) days of
receiving an invoice. The total grant amount shall not exceed $40,000. Payments wilt be
made to Amplify to fund the costs incurred in providing the activities authorized by thls
agreement as provided in Exhibit A hereto.
2) Coordination. The CRA will meet with the Amplify on a monthly basis to coordinate
promotion of events and approve the final selection of events receiving management
services and city co-sponsorship.
ARTICLE IV. DISCLAIMER OF WARRANTIES
This Agreement constitutes the entire Agreement of the parties on the subject hereof and may
not be changed, modified or discharged except by written Amendment duly executed by both
parties. No representations or warranties by either party shall be binding unless expressed herein
or in a duty executed Amendment hereof.
ARTICLE V. TERMINATION
1) For Cause. Failure to adhere to any of the provisions of this Agreement in material respect
shall constitute cause for termination. Either party may terminate this Agreement for cause by
giving the other party thirty (30) days notice of termination. If the default is not cured within
the thirty (30) day period following receipt of notice, this Agreement shall terminate on the
thirty-first (31st) day.
2) Disposition of Fund Monies. In the event of termination due to the fault of Amplify, monies
provided to Amplify by CRA but not expended in accordance with this Agreement shalt be
returned to the CRA within 30 days of demand.
ARTICLE VI. NOTICE
Any notice required or permitted to be given by the provisions of this Agreement shall be
conclusively deemed to have been received by a party hereto on the date it is hand delivered to
such party at the address indicated below (or at such other address as such party shall specify to
the other party in writing), or if sent by registered or certified mail (postage prepaid), on the fifth
(5th) business day after the day on which such notice is mailed and property addressed.
1) If to Amplify addressed to:
AMPLIFY
Grant Funding between CRA and Amplify
2) If to CRA, addressed to:
Amanda Thompson, Director, CRA
P. 0. Box 4748
Clearwater, FL 33758-4748
With copies to:
Michael Fuino, CRA Attorney
P. 0. Box 4748
Clearwater, FL 33758-4748
ARTICLE VII. EFFECTIVE DATE
The effective date of this Agreement shaft be as of the date written below.
ARTICLE VIII. ASSIGNABILITY
Neither this Agreement nor any of the rights, interests or obligations hereunder shall be assigned
by any of the parties hereto (whether by operation of law or otherwise) without the prior written
consent of the other parties. Subject to the preceding sentence, this Agreement will be binding
upon, inure to the benefit of and be enforceable by the parties and their respective successors
and assigns.
I WITNESS WHEREOF, the parties hereto have set their hands and seals this A U day of
/17 4i , 2020.
Countersigned:
—c eA t\ktoi
George N. Cretekos
Chairman
Approved as to form:
Michael Fuino
CRA Attomey
Com
evelopment Agency
Director
Attest:
Rosemarie CaII
City Clerk
AMPLIFY.
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Amanda yne
President & CEO
Grant Funding between CRA and Amplify
Exhibit A
Amplify
1. Will coordinate with the CRA to develop a process for soliciting and evaluating event ideas
2. Will provide staff to complete all the required paperwork and meetings for the City's Special
Event permitting process for a minimum of 10 events as described under Scope
3. Will provide the following promotion for downtown events:
o Write and distribute a Press Release and handle media relations
o Create image and content for posting on all social media channels
o Utilize up to $1000 of the grant budget for paid advertising at Amplify's discretion
o Utilize up to $2000 of the grant budget for printed collateral (flyers, posters, etc.) at
Amplify's discretion
4. Will follow all special event policies and procedures
5. Will provide a way for event producers to solicit for volunteers through Amplify's or other
networks
6. Will use the following language on all event promotions — "(NAME of event) is brought to you by
(NAME OF Producer) in partnership with Amplify and sponsored by the CRA/City."
7. Will meet with the CRA on a monthly basis to review event requests and select which events to
coordinate and receive city sponsorship
CRA
The Community Redevelopment Agency would help solicit event ideas. The CRA would manage the
contract with the event company and assist in promoting events in downtown through its channels. The
city/CRA would be listed as a partner/sponsor for events. The CRA will retain final approval of all events
that receive Amplify's assistance.
City Parks and Recreation Special Events Department
Will help solicit event ideas
Will facilitate funding request through the annual Co -Sponsorship process for 10 events. Funding and
co-sponsorship is not guaranteed as this is a function of the City Council.
Will provide staffing assistance to assist in providing Amplify with the information needed to successfully
permit an event in downtown
Event Producers
Any person or entity can be an event producer including the CRA, City, Amplify. Producers can be local
businesses or out of town entities. Producers will be listed on any event permit applications and are
responsible for paying for all the production costs, finding talent, materials, staffing the event and
paying any costs that City co-sponsorship cannot cover and will be held liable. They are responsible for
any promotion/marketing beyond what the minimum that Amplify and CRA will provide.
Grant Funding between CRA and Amplify
Scope: 10 events per year (see activity every season in downtown)
• 1 large-scale event (1,000+ people)
o Entails:
• Street closure
■ Regional draw for attendees
■ Long-term planning
o Ex: Beer festival, food truck festival
• 3 small-scale events (20-100 people)
o Entails:
• No street closure
• Public/private space
• Smaller draw
o Ex: Yoga in the Park, Movies in the Park, Pub Crawl
• 2 medium-scale/one-off events (100-1,000 people)
o Entails:
• Street closure
• Public space
• Large draw (but targeted promotion)
o Ex: Taste of Clearwater, Biergarden
• 4 arts events (10-1,000 people)
o Entails:
• Street closure
• Public/private space
• Niche audience
■ Ongoing promotion (may be experiential with no set event time)
o Ex: Daf & Dream Fashion Show, Art Walk
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