10/14/2019Monday, November 18, 2019
9:00 AM
City of Clearwater
Main Library - Council Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
Main Library - Council Chambers
Community Redevelopment Agency
Meeting Agenda
November 18, 2019Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the October 14, 2019 CRA meeting as submitted in
written summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Approve a two-year contract with Sparxoo, LLC for $71,200 for maintenance of
the Community Redevelopment Agency website during 2020 and 2021 and
authorize the appropriate officials to execute same.
4.2 Approve transfer of funds from 3887552-94714, Downtown Redevelopment
Project Fund, in the amount of $30,000 to 3887552-94862, Car Pro Project
Fund.
4.3 Authorize the CRA Executive Director to terminate negotiations with Hop
Daddy, LLC and close RFP 09-19 for the development and the sale of 115
South Martin Luther King Jr. Avenue and the adjoining vacant lot.
5. Director's Report
6. Adjourn
Page 2 City of Clearwater Printed on 11/15/2019
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#19-6952
Agenda Date: 11/18/2019 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the October 14, 2019 CRA meeting as submitted in written summation
by the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 11/15/2019
Community Redevelopment Agency Meeting Minutes October 14, 2019
Page 1 City of Clearwater
City of Clearwater
Main Library - Council Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
Meeting Minutes
Monday, October 14, 2019
9:00 AM
Main Library - Council Chambers
Community Redevelopment Agency
Community Redevelopment Agency Meeting Minutes October 14, 2019
Page 2 City of Clearwater
Roll Call
Present 3 - Chair George N. Cretekos, Trustee Bob Cundiff, and Trustee David
Allbritton
Absent 2 - Trustee Hoyt Hamilton, and Trustee Jay Polglaze
Also Present – William B. Horne II – City Manager, Micah Maxwell – Assistant City
Manager, Michael Delk - Assistant City Manager, Pamela K. Akin – City Attorney, Rosemarie Call – City Clerk, and Amanda Thompson – CRA Executive Director
To provide continuity for research, items are listed in agenda order although not necessarily discussed in that order.
Draft 1. Call To Order – Chair Cretekos
The meeting was called to order at 9:21 a.m. in Council Chambers at the
Main Library.
2. Approval of Minutes
2.1 Approve the minutes of the September 16, 2019 CRA Meeting as submitted in written
summation by the City Clerk.
Trustee Allbritton moved to approve the minutes of the September
16, 2019 CRA Meeting as submitted in written summation by the City
Clerk. The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda
Bill Jonson thanked staff and the Trustees for the great town hall
conversation on diversity that occurred last week.
4. New Business Items
4.1 Approve the proposed 2020 Community Redevelopment Agency meeting schedule and
adopt CRA Resolution 19-02.
Community Redevelopment Agency Meeting Minutes October 14, 2019
Page 3 City of Clearwater
Staff has prepared the proposed meeting schedule of the City of Clearwater
Community Redevelopment Agency (CRA) Board for the calendar year 2020.
CRA board meeting will be held monthly in the City Council Chambers, 100 N.
Osceola Avenue. The meeting schedule will be posted on the CRA’s website,
with separate meeting notices provided by the City Clerk’s Office and noted on
the City’s website prior to each meeting.
If there is no action for the board to consider at a scheduled meeting, staff will
recommend the meeting be cancelled. Changes to the dates may be required
to accommodate needs of the board members and/or CRA staff.
If there is a need for a special meeting CRA staff will notify the board and the
meeting will be noticed by the City Clerk’s Office as well as on the City’s
website.
Trustee Cundiff moved to approve the proposed 2020 Community
Redevelopment Agency meeting schedule. The motion was duly
seconded and carried unanimously.
CRA Resolution 19-02 was presented and read by title only. Trustee
Allbritton moved to adopt CRA Resolution 19-02. The motion was
duly seconded and upon roll call, the vote was: Ayes: 3 - Chair Cretekos, Trustee Cundiff and Trustee Allbritton
4.2 Approve a contract for the sale of surplus property owned by the City of Clearwater
located at 610 Franklin Street to the Clearwater Community Redevelopment Agency
(CRA) with a purchase price of $1,006,000 and authorize the appropriate officials to
execute same.
The 2018 Clearwater Downtown Redevelopment Plan and the 18-month
strategy call for the construction of new rental housing in downtown. The
Community Redevelopment Agency (CRA) is actively seeking sites that will
support new housing to provide an increased number of residents to patronize
local retail and restaurants as well as increase foot traffic throughout downtown.
The city-owned property located at 610 Franklin Street (Property) is 1.85 acres
and was utilized as a fire station until a new facility was constructed at 1140
Court Street in 2014. The CRA issued a Letter of Interest (LOI) to determine if
there was any desire from the private market to implement a for profit, adaptive
reuse project. The only respondent to the LOI proposed creating a non-profit
arts center. Bringing the current building up to code would cost approximately
$1,000,000. The building is now vacant and is not conducive to alternative uses.
Market rate redevelopment of the site is challenging because the Property lies
between two institutional facilities.
Community Redevelopment Agency Meeting Minutes October 14, 2019
Page 4 City of Clearwater
Given the current conditions, housing is the best use for this site and aligned
with adopted plans. The CRA issued Request for Proposals (RFP) 50-19 calling
for a Low-Income Housing Tax Credit (LIHTC) project under a program
administered by the Florida Housing Finance Corporation (FHFC). The
successful respondent to RFP 50-19 will have site control of the Property and
will submit an application to FHFC. A successful proposal will have a minimum
of 80 units, will be a minimum of seven stories and will be available to income
qualifying residents consistent with FHFC program requirements. If the
respondent does not secure the tax credits, the CRA will continue to pursue
other housing redevelopment proposals.
Two independent appraisals were performed on the property. James
Millspaugh and Associates appraised the Property as of June 27, 2019 and
determined fair market value to be $2,000,000. Tobias Realty Advisors, LLC
appraised the Property at $1,585,000 with a valuation date of July 2, 2019.
At the October 3, 2019 council meeting, the City Council approved the
declaration of surplus property to be purchased by the CRA for $1,006,000.
Staff recommends approval of this purchase.
APPROPRIATION CODE AND AMOUNT:
Funding is available for this purchase in the Downtown Redevelopment project
fund 388-94714
Trustee Allbritton moved to approve a contract for the sale of
surplus property owned by the City of Clearwater located at 610
Franklin Street to the Clearwater Community Redevelopment
Agency (CRA) with a purchase price of $1,006,000 and authorize the
appropriate officials to execute same. The motion was duly
seconded and carried unanimously.
4.3 Approve an agreement for the sale and development of the property located at 610
Franklin Street to Blue Sky Communities, LLC for the purposes identified in Request for
Proposals (RFP) 09-19 and authorize the appropriate officials to execute same.
The Community Redevelopment Agency (CRA) issued RFP 09-19 on August
17, 2019 to redevelop the former Fire Station 45 site at 610 Franklin Street as a
low-income housing tax credit project. The 2018 Downtown Redevelopment
Plan calls for a variety of housing to support a range of incomes including
market rate, workforce and low- to moderate-income rental units to meet the
unmet housing demand for a diverse workforce in the Downtown Core,
employees in the medical field at Morton Plant and the hospitality industry on
Community Redevelopment Agency Meeting Minutes October 14, 2019
Page 5 City of Clearwater
Clearwater Beach. The RFP invited qualified applicants with previous
experience and financial resources to develop a minimum of eighty residential
units under the Florida Housing Finance Corporation’s Low-Income Housing
Tax Credit program. Staff reviewed three qualified proposals and recommended
Blue Sky Communities as the winning proposal on September 18, 2019.
Blue Sky Communities proposes to construct a 9-story, 81-unit housing
development with a two-story, 81-space parking garage and ground floor
commercial space. They will meet the newly adopted downtown design
guidelines, provide bicycle parking and create a pedestrian plaza on Pierce
Street to preserve existing trees on the site. They have proposed a
contemporary architectural style with a variety of exterior building materials and
building step-backs that create visual interest from the street. The unit mix is 30
1-bedroom, 47 two-bedroom and 4 three-bedroom units. This is a mixed
income project with 16% of the units at 30% AMI, 69% of the units at 60% AMI
and 15% of the units at 80% AMI. The developer anticipates future residents
having $216,000 in new disposable income after moving into this project.
The total development costs are approximately $22,000,000. This includes a
purchase price of $2,000,000 from the CRA and a loan from City/CRA of
$747,000 at interest rate of 4%. Blue Sky has successfully funded 22 total tax
credit projects and 15 of those were 9% projects, like the one proposed. The tax
credit application to the Florida Housing Finance Authority is due November 7,
2019 and a decision is expected by March 2020. If the tax credits are awarded,
construction would begin in April 2021.
This proposal meets the Principles, Goals and Objectives of the 2018
Clearwater Downtown Redevelopment Plan to support redevelopment projects
that are pedestrian friendly, incorporate quality urban design and provide a
variety of land uses in downtown, specifically Policy 12 and 18:
• Policy 12: The City shall make use of Community Development Block
Grant, HOME Investment Partnership Program, State Housing Initiatives
Partnership program, and other federal, state, and county funds for
Downtown infrastructure and increasing affordable housing options.
• Policy 18: The design of all projects in Downtown shall incorporate
pedestrian-scale elements that create and maintain an inviting
pedestrian environment.
CRA approval of the sale and development of this site to Blue Sky Communities
is recommended.
In response to questions, CRA Executive Director Amanda Thompson
said the proposed development will consist of 81 units. Staff believes the
workforce housing units will be a good thing for Downtown. The
individuals in this demographic are cost burdened, paying more than
30% of their income towards housing. If these individuals currently spend
50% of their paycheck on housing and are able to spend 30% on
housing, that frees up more money for discretionary items that could be
Community Redevelopment Agency Meeting Minutes October 14, 2019
Page 6 City of Clearwater
spent in Downtown. She said the proposed development provides an
opportunity to those who are cost burdened on housing to not spend
more than 30% of their income on housing. The 50-year requirement for
the project to remain affordable is a requirement of the tax credit
program, ensuring the units remain affordable. The project will allow a
range of incomes, $20,000 to $55,000, with households composed of up to
4 individuals to qualify to reside in the units. She said the development
agreement includes the proposed design and materials, which will be
reviewed prior to permitting.
Trustee Cundiff moved to approve an agreement for the sale and
development of the property located at 610 Franklin Street to Blue
Sky Communities, LLC for the purposes identified in Request for
Proposals (RFP) 09-50 and authorize the appropriate officials to
execute same. The motion was duly seconded and carried
unanimously.
4.4 CRA Advertising and Marketing Strategy Presentation - Rosemary D’Amour, CRA Public
Relations Program Manager
CRA Public Relations Program Manager Rosemary D'Amour provided a
PowerPoint presentation.
In response to questions, Ms. D'Amour said the Downtown Development
Board provided funding for the USF Axis 3-D Lab event. Staff believes
that the DDB will continue to be a strategic partner in the future. She said
the DDB is assisting staff with two viral video campaigns that will promote
Downtown. CRA Executive Director Amanda Thompson said the
perception is that nothing is going on in Downtown because of the vacant
storefronts. The advertising and marketing strategy is staffs first step to
change that perception by creating interest about the activities in
Downtown. Staff anticipates the strategy will have a positive impact in the
area, which will encourage property owners to be more engaged. She
said the DDB is shifting their funding efforts to market downtown
organizations. The City Manager said the CRA may not be in complete
alignment with the other downtown partners; it may be time for staff to
discuss with these partners to identify where the alignment gaps exist.
Staff will remain positive, recognize what is within the CRA's control and
continue marketing Downtown and its accomplishments.
Community Redevelopment Agency Meeting Minutes October 14, 2019
Page 7 City of Clearwater
5. Director's Report
CRA Executive Director Amanda Thompson said staff has been
unable to negotiate a final agreement with Hop Daddy for the 115 S.
Martin Luther King, Jr. Dr. site; staff will come back to the CRA
regarding next steps on the property.
In response to questions, Ms. Thompson said Tequila's met their grant
deadline and have received their temporary CO. The Nolen has
submitted full grant applications for the three pre-qualified spaces (a food
hall, a self-serve beer/wine establishment, and a coffee house.)
6. Adjourn
The meeting adjourned at 10:04 a.m.
Chair
Community Redevelopment Agency
Attest
City Clerk
Name:
Citizen Comment Card
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City: CL LL)J4-1-.E& Zip: c c3 7 l
Telephone Number: TZ 7 y ?C 3t 75
Email Address: 4//-/ -7-D/kseA.ie
Speaking under citizens to be heard re
items not on the agenda?
Agenda item(s) to which you wish to speak: C'
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What is your position on the item? For Against
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#19-7043
Agenda Date: 11/18/2019 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Approve a two-year contract with Sparxoo, LLC for $71,200 for maintenance of the Community
Redevelopment Agency website during 2020 and 2021 and authorize the appropriate officials to
execute same.
SUMMARY:
The Community Redevelopment Agency requests approval to renew the CRA’s contract with
Sparxoo, its website maintenance company, for two years. The first focus area of the CRA’s
18-month strategy is to create and share authentic, positive stories about downtown
Clearwater. The website, www.downtownclearwater.com, is an important online platform that
is used to promote downtown.
The total cost of the contract is $71,200 over two years. By selecting the Advanced plan in the
Master Services Agreement, the CRA will improve website features, gain monthly reporting on
site performance, speed and security, and improve image and search engine optimization. The
upgrade will allow for 200 work hours included from the Sparxoo team to build out new features
for the site (a blog, video embed capabilities, etc.), and conduct regular updates for ADA
compliance. The plan also provides a dedicated account manager from Sparxoo to work
directly with the CRA.
APPROPRIATION CODE AND AMOUNT:
Funds are available in cost code 1889311-530100, Professional Services, to fund this contract.
Page 1 City of Clearwater Printed on 11/15/2019
1
Integrated marketing agency specializing in digital and branding
Exhibit A:
Statement of Work
The following Statement of Work (“SOW”) is hereby incorporated by reference into the Master
Services Agreement previously entered into by and between the Parties identified herein.
1.0 The Parties: Sparxoo and Client Information; SOW Identifier
1.1 Sparxoo Information:
Company Name: Sparxoo, LLC (“Sparxoo”)
Company Billing Address: 450 Knights Run Ave., Suite 1, Tampa, FL 33602
Primary Contact Person: David Capece
Name: David Capece
Email: david@sparxoo.com
Phone: 813.402.0208
1.2 Client Information:
Company Name: Clearwater CRA (“Client”)
Company Billing Address: 600 Cleveland St., Suite 600, Clearwater FL 33755
Primary Contact Person: Rosemary D’Amour
Name: Amanda Thompson
Email: Amanda.Thompson@myclearwater.com
Phone: 727.562.4024
* Sparxoo and Client are each a “Party” and collectively hereinafter “Parties.”
1.3 SOW Identifier: [CRA_4_Web Maintenance_2020_2021]
2.0 Effective Date; Term and Termination.
2.1 Effective Date: January 1, 2020 (“Effective Date”).
2.2 Term and Termination: The initial term of this SOW Agreement is for 24 months,
commencing on the Effective Date (“Initial Term”). The Initial Term and each
subsequent renewal term may renew for a, 24 month term (the “Renewal
Term”), upon mutual agreement.
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Integrated marketing agency specializing in digital and branding
If Client’s failure to provide feedback or approvals, as specified in Section 4.0, is
substantial and repetitive such that Sparxoo cannot perform, Sparxoo shall send
Client a written Notice & Opportunity to Cure, stating that unless Client provides
the necessary information within thirty (30) days of receipt of the Notice,
Sparxoo has the option to terminate this SOW, and thereafter Sparxoo will have
no further obligations to Client. Either party may terminate this SOW Agreement
without cause upon thirty (30) days written notice. If this termination is exercised by
Client then Sparxoo will be entitled to any work already in progress as agreed upon
in this SOW and will collect a pro-rata share of the monthly billing price for the
selected Maintenance Plan reflected in Section 3.0.
Further, termination of this SOW Agreement alone shall not simultaneously
terminate any other SOW, Change Order to Statement of Work, or the Master
Services Agreement entered into by the Parties.
3.0 Services and Fees.
Maintenance Plan
Client to select one of the following maintenance plans for the 24 month period beginning
Jaunary 1, 2020 and ending December 31, 2021. Sparxoo recommends that Client select a
maintenance plan. If no maintenance plan is selected, then Client will not have development
support for calendar years 2020-2021
By initialing “Advanced” The Client has agreed to select the Advanced Plan for the 24 months
beginning January 1, 2020.
• Advanced
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Integrated marketing agency specializing in digital and branding
Descriptions of Maintenance Plans
Basic Basic Plus Advanced
Backups Quarterly Monthly Daily / Near Real-time
Plugin Updates Quarterly Monthly Bi-Weekly
Critical WordPress Updates Included Included Included
SSL Certificate Not Included Included Included
Security Plugin Basic ManageWP Security Basic Wordfence Security Advanced Wordfence Security
Additional Plugins • Basic Image Optimization • Advanced Image
Optimization
• Basic Yoast SEO
• Advanced Image Optimization
Pro
• Advanced Yoast SEO
Standard Response Time 5 Business Days 2 Business Days Dedicated Account Manager
Critical Response Time SBH – 1 Business Day Review Reviewed Same Day Dedicated Account Manager –
Near Real-time Review
Reporting Not Included Quarterly
• General Performance
• Speed Issues
• Security Issues
• Broken Link Review
Monthly
• General Performance
• Speed Issues
• Security Issues
• Broken Link Review
• Planning Meeting
Development Hours 40 Hours Included / Year 100 Hours Included / Year 200 Hours Included / Year
Price $867 / month
(billed annually at $10,400)
Add-on hours $215 / hour
$1,667 / month
(billed quarterly at $5,000)
Add-on hours $195 / hour
$2,967 / month
(billed quarterly at $8,900)
Add-on hours $175 / hour
Notes: Sparxoo requests that only Sparxoo has access to plugins and theme to limit issues; or if client requires access for plugins and
themes, then Sparxoo shall not be responsible for issues related to plugin updates and the Development Hours will be applied for all plugin
related updates.
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Integrated marketing agency specializing in digital and branding
32. Fees:
3.2.1 Package Price:
• If “Advanced” is selected for the years 2020-2021, $8,900 will be charged per quarter.
Quarterly invoice schedule is as follows
o January 1, 2020: $8,900
o April 1, 2020: $8,900
o July 1, 2020: $8,900
o Oct. 1, 2020: $8,900
o January 1, 2021: $8,900
o April 1, 2021: $8,900
o July 1, 2021: $8,900
o Oct. 1, 2021: $8,900
3.2.2 Additional Fees: Any fees incurred that fall outside the SOW Fees as set
forth in Section 3.2.1, are the sole financial responsibility of Client. Sparxoo will seek Client’s
approval of Additional Fees prior to incurring the expenses on Client’s behalf. These additional
fees typically include hosting, SSL and security, plug-ins, and email/marketing automation
related costs. These expenses are typicaly billed directly to the client. Alternatively, the Parties
can agree to enter into a Change Order to Statement of Work using the Agency’s Change Order
Statement.
3.2.3 Annual Adjustments to Fees: Sparxoo has the option to increase its fees,
including Package and/or hourly rates by up to 5% annually, upon thirty (30) days advance
written notice to the Client.
4.0 Client’s Participation for Timely Completion: Client must participate in the process
in a timely manner in order for Sparxoo to meet the deadlines. At certain intervals, Sparxoo
may request Client’s approval of work performed before proceeding to the next stage; this is
because the work may require Client’s input. For example, once a theme and layout for the
content of a brochure is approved, requests by Client to make modifications will result in a
change order fee. This is true for each stage of the process.
To stay on schedule, Client is asked to appoint one primary contact with whom Sparxoo can
communicate as the Project Manager, whose information shall be provided in Section 1.2
above.
If Client does not provide the feedback needed in a timely manner or the approval needed to
move forward to the next stage, Sparxoo shall not be responsible for a missed launch date or a
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Integrated marketing agency specializing in digital and branding
deadline and may exercise its right to early termination under Section 2.2.
5.0 Amendments to this SOW Agreement: Any amendments to this SOW Agreement
shall be made on the Change Order to Statement of Work template attached as Exhibit A hereto
and shall be signed by both Parties. Sparxoo charges a $105/hr fee to discuss and prepare
Change Orders to Statement of Work.
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Integrated marketing agency specializing in digital and branding
IN WITNESS WHEREOF, the Parties have caused this SOW Agreement to be executed by their
duly authorized representatives as of the Effective Date set forth in Section 2.1.
SPARXOO, LLC CLEARWATER CRA
Signed Signed
David Capece Amanda Thompson
Printed Name Printed Name
CEO Title Title
January 1st, 2020
Date Date
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#19-7044
Agenda Date: 11/18/2019 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.2
SUBJECT/RECOMMENDATION:
Approve transfer of funds from 3887552-94714, Downtown Redevelopment Project Fund, in the
amount of $30,000 to 3887552-94862, Car Pro Project Fund.
SUMMARY:
The Community Redevelopment Agency-owned site located at 1359 Cleveland Street is
currently in its seventh year of post monitoring of the groundwater. Samplings and analysis of
the groundwater is done twice a year as required by our agreement with Florida Department of
Environmental Protection. Staff is requesting a transfer of $30,000 to the Car Pro Project Fund
to cover the cost of continued environmental monitoring.
APPROPRIATION CODE AND AMOUNT:
A first quarter budget amendment will provide a transfer of $30,000 from capital improvement
project 3887552-94714 Downtown Redevelopment to 3887552-94862 Car Pro.
Page 1 City of Clearwater Printed on 11/15/2019
Cover Memo
City of Clearwater Main Library - Council
Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
File Number: ID#19-7079
Agenda Date: 11/18/2019 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.3
SUBJECT/RECOMMENDATION:
Authorize the CRA Executive Director to terminate negotiations with Hop Daddy, LLC and close
RFP 09-19 for the development and the sale of 115 South Martin Luther King Jr. Avenue and
the adjoining vacant lot.
SUMMARY:
On July 15, 2019, the Community Redevelopment Agency Trustees authorized the CRA
Executive Director to prepare an agreement for the development and sale of the property at 115
South Martin Luther King Jr. Avenue and the adjoining vacant lot for the purposes identified in
RFP 09-19. The authorization included development of the site as a microbrewery with
additional land use conditions and financial incentives. CRA staff and Hop Daddy, LLC were
unable to agree on final development terms and wish to terminate negotiations. The CRA
anticipates releasing a new RFP for the site in early 2020. CRA approval to terminate
negotiations is recommended.
APPROPRIATION CODE AND AMOUNT:
N/A
Page 1 City of Clearwater Printed on 11/15/2019