06/13/2019 Public Art and Design Board Meeting Minutes June 13, 2019
City of Clearwater
Main Library- Council Chambers
100 N. Osceola Avenue
Clearwater, FL 33755
Meeting Minutes
Thursday, June 13, 2019
2:00 PM
Main Library - Council Chambers
Public Art and Design Board
Page 1
City of Clearwater
Public Art and Design Board Meeting Minutes June 13, 2019
Roll Call
Present 6 - Board Member Neale A. Stralow, Chair Jerri Menaul, Board Member
Michael Potts, Board Member Karen Cunningham, Vice Chair Eric
Seiler, and Board Member Jennifer Barbaro
Also Present - Madai Favaro — Special Events & Public Art Specialist, Christopher
Hubbard - Cultural Affairs Coordinator, Patricia O. Sullivan - Board
Reporter
1. Call To Order
The Chair called the meeting to order at 2:00 p.m. at the Main Library.
2. Approval of Minutes
2.1 Approve the March 14, 2019 Public Art and Design Board Meeting Minutes
Member Seiler moved to approve the minutes of the March 14,
2019 Public Art & Design Board meeting as submitted in written
summation. The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda: None.
4. New Business Items
4.1 Approve a recommendation by the Public Art & Design Board for the commission of a
public art installation for the Morningside Recreation Center located at 2400 Harn
Boulevard, as designed by artist Guy Kemper.
The theme and scope of the project was determined with input from project
construction team representatives, the Public Art & Design Board, Parks &
Recreation Department, and Morningside Neighborhood Homeowners
Associations. The project's desired intent was to commission public artwork
that served as an artistic enhancement to the main entry glass windows, fitness
center window wall, and central atrium at the Morningside Recreation Center.
The Public Art & Design Board appointed a Selection Panel representing
specified interests and expertise: Karen Cunningham (Chair), Public Art &
Design Board representative, Spencer Cook, president, Morningside
Meadows Homeowners Association, Regina Novak, Parks & Recreation
Department representative, Norene Marlow, president, Morningside
Homeowners Association, and Judith Powers, artistic representative.
Following the March 2017 Call to Artists, the Selection Panel selected
artist Guy Kemper whose vibrantly colored window patterns best fit the
theme and artistic desires of project stakeholders. It later was determined
the approved window art proposal was not possible due to issues during
construction. The selection panel met with Mr. Kemper in January 2019
to discuss a new direction for the artwork. The selection panel determined
a mosaic piece would be a better fit. Mr. Kemper submitted six design
Page 2
City of Clearwater
Public Art and Design Board Meeting Minutes June 13, 2019
proposals and the panel selected the recommended piece on April 22, 2019
This item supports the City's Strategic Vision by providing public art for citizens
and visitors, making the City a better place to live, learn, work, visit and play.
This commission represents the City's ongoing commitment to the Public
Art & Design Program through the commission of public art for a City capital
improvement project.
Special Events & Public Art Specialist Madai Favaro reviewed the Selection
Committee's recommendation for a ceramic mosaic to be installed on a
plaster mat above the center's gymnasium doors. The unnamed mosaic will
be shipped by the end of the year in 3 panels and installed so that seams on
the 6 foot by 9 foot artwork are invisible. Homeowners chose a cool color
palette, predominantly blue, to represent the community and Morningside
swimming pool. The Committee preferred the public art piece to be indoors.
In response to questions, Ms. Favaro said the design reflected the
center's angular architecture. Remaining project funds of$36,052.50 were
sufficient to cover mosaic costs. The City will install the artwork as soon as it
arrives, Parks & Recreation Department will assist with installation costs if
necessary. The cement block wall will support the mosaic's weight.
Member Cunningham moved to recommend approval of the public art
mosaic designed by artist Guy Kemper for installation at the
Morningside Recreation Center. The motion was duly seconded and
carried unanimously.
4.2 Approve the request from the Clearwater Arts Alliance to fund their proposal for Phase 5
of"Thinking Outside the Box".
Elizabeth Daniels and Roberta Klar, president and vice president of
Clearwater Arts Alliance, provided a PowerPoint presentation on CAA's
background, mission, contributions, and projects. Ms. Daniels reviewed
"Thinking Outside the Box"phases: 1) 2015/16 - CAA funded 3 prototype art
wraps and paid artists for rights to use images, 2) 2016— CAA installed 6 art
wraps in downtown core using Downtown Development Board funds, 3)
2017— CAA installed 8 art wraps at high visibility corners and City entry
points using discretionary City Manager funds, and 4) 2017—present— CAA
held 2nd artist call and secured private sponsorships/self-funded 9 art wraps.
For Phase 5, Ms. Daniels requested money from the Public Art & Design
Board discretionary fund to install meaningful, neighborhood specific
artwork on signal boxes in or close to active neighborhoods. She said the
proposal aligned with the City's Cultural Plan to fund projects that "shape
the City's image"and "support neighborhood identity."She suggested a
public call identify local artists to work with neighborhoods and develop
unique images that comply with Code and support neighborhood identity,
Page 3
City of Clearwater
Public Art and Design Board Meeting Minutes June 13, 2019
creating points of pride within neighborhoods. She said artists would meet
with neighborhood groups and formulate concepts, residents would
participate in selecting artistic images and signal box locations with
assistance from Neighborhood Coordinator Juliahna Green.
Ms. Daniels estimated wrapped box costs at $1,500 each ($500 artist fee
plus approximately$1,000 for vinyl wrap and installation based on signal box
size). She said a $9,000 contribution would cover costs to wrap 6 signal
boxes in active neighborhoods such as Lake Belleview, Old Clearwater Bay,
North Greenwood, East Gateway, etc. She said the project could be expanded
if additional neighborhoods expressed interest and/or contributed to projects.
In response to questions, Ms. Daniels said City traffic staff identified 35
additional signal boxes on City controlled roads, some were hidden behind
landscaping. She said CAA spent 2 years working with the County to wrap
a signal box on Belcher Road, a County road. She said CAA also was
working with Creative Pinellas. She said Ms. Green would establish the
process to determine participating neighborhoods. She said program roll
out could include corridor maps identifying signal boxes suitable for
wrapping. She said some neighborhoods had expressed interest. She said
decorated boxes should be in prominent locations.
Discussion ensued with comments that Memorandum of Agreement
paperwork should be developed, all City neighborhoods should be provided
program information, affluent neighborhoods should be encouraged to
contribute, it would be unreasonable to expect contributions from low
income residents in neighborhoods that may benefit most, organized
neighborhoods were better equipped to request funding, impartiality when
choosing neighborhoods was necessary for this use of public money, and
the State and County should be included in discussions to expand the
program and benefit high tourism areas.
Cultural Affairs Coordinator Christopher Hubbard said he would provide
the board with the discretionary fund balance and unencumbered funds.
He proposed the board standardize its review process to rank its priorities
and ensure equitability based on the Public Art Master Plan. A codified
justification for use of City funds was required. He supported neighborhoods
sponsoring wraps with oversite by the Neighborhood Coordinator to maintain
quality standards and adherence to the sign Code.
Discussion ensued with comments that art wraps would be more
beneficial in high traffic locations, few neighborhoods could afford to
sponsor an art wrap, many neighborhoods did not have HOAs,
fundraising for art wraps could be coordinated with neighborhood picnics,
HOAs should make financial commitments to art wraps in their
neighborhoods, the program should be rolled out with a first come first
served application process, and wealthier neighborhoods would be the
Page 4
City of Clearwater
Public Art and Design Board
Meeting Minutes June 13, 2019
first to submit applications. It was stated based on the cultural plan the
City had targeted some neighborhoods for public art projects and the
CAA wanted to facilitate public art, especially in socio economically
challenged neighborhoods.
Discussion ensued re longevity of wraps and the need for a maintenance
program and replacement plans.
Mr. Hubbard said he would check if City insurance would cover the cost of
an art wrap replacement if it was damaged by a car accident.
5. Old Business Item
It was stated as public art was not just sculptures and paintings, a good
use of Public Art funds could offer a prize for artists and student architects
to submit designs for a prototype bus shelter unique to Clearwater that
could be copied and sponsored by organizations such as Morton Plant
Hospital and Raymond James. It was stated PSTA (Pinellas Suncoast
Transit Authority) had criteria re bus shelter design, its replacement/
augmentation schedule was needed, and sign Code regulations had to be met.
Mr. Hubbard said the City of Dunedin had partnered with PSTA re bus
shelter design.
6. Director's Report: None.
7. Board Members to be Heard
8. Adjourn
Members thanked Ms. Favaro for her work with the Board, welcomed Mr.
Hubbard, and expressed gratitude that the City had funded a position
concentrated on cultural affairs.
Mr. Hubbard said his main focus was to refresh the cultural plan. His
position had been moved from the Parks & Recreation Department to City
management to encourage collaboration across City departments.
The meeting adjourned at 3:15 p.m.
City of Clearwater
Chair
blic Art
Page 5
Design Advisory Board