09/04/2007
COMMUNITY REDEVELOPMENT AGENCY MEETING MINUTES
CITY OF CLEARWATER
September 4, 2007
Present: Frank Hibbard Chair/CRA Trustee
Carlen Petersen CRA Trustee
John Doran CRA Trustee
George N. Cretekos CRA Trustee
Paul Gibson CRA Trustee
Also present: William B. Horne II City Manager
Joe Roseto Interim Assistant City Manager
Rod Irwin Assistant City Manager/CRA Executive Director
Pamela K. Akin City Attorney
Cynthia E. Goudeau City Clerk
Brenda Moses Board Reporter
The Chair called the meeting to order at 1:32 p.m. at City Hall.
To provide continuity for research, items are in agenda order although not
necessarily discussed in that order.
2- Approval of Minutes
Trustee Petersen moved to approve the minutes of the Community Redevelopment
Agency meeting of May 15, 2007, as recorded and submitted in written summation by the City
motion carried
Clerk to each Trustee. The was duly seconded and unanimously.
3 - Community Redevelopment Agency Items
:
3.1 - Approve the Revised CRA Façade Improvement Program Guidelines that provide design
assistance up to $3,000 and two financial incentives (1) up to $10,000 of matching grant funding
and (2) up to $25,000 of zero interest loan funds per application and authorize the Executive
Director to implement the program as described in the Façade Improvement Program
Guidelines.
In April 2005, the CRA (Community Redevelopment Agency) selected Wallis Murphey
Boyington, Wilson Miller and Swan Development Advisors, as the Project Team to prepare a
Façade Design Analysis for Cleveland Street. The analysis was funded by the DDB (Downtown
Development Board). The analysis identified opportunities for façade improvements along
Cleveland Street, from Osceola to Myrtle avenues, depicted illustrative concepts of façade
improvements of selected buildings, and established a “vision” for building design and character
for Cleveland Street, from Osceola to Myrtle avenues, that were reflective of Clearwater’s
unique character. The analysis and report also made recommended changes to the CRA’s
Façade Improvement Program.
During the Project Team’s analysis, the consultants concluded that a “unifying concept”
was necessary to further “focus” CRA efforts and provide the basis for allocation of resources in
the program. This unifying concept for Cleveland Street is the new “Café District” approach,
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which promotes a sidewalk café environment with its integration into the streetscape currently
under construction along Cleveland Street.
As background, the analysis contained Façade Improvement Program recommendations
and provided for short and long-term benefits to property owners who intend to make
improvements that will contribute to the “Café District”. These recommendations included:
design assistance, grants and loans, covenants that assure businesses ongoing support and
participation, sidewalk furniture, and amenities.
On February 2, 2007, a Request for Qualifications (RFQ) for the development of Façade
Improvement Program Guidelines was sent out and Swan Development Advisors. Inc., a
national real estate consulting firm along with Market Knowledge, a national market analysis
and business district revitalization specialist based in Wilmington, Delaware, were selected to
develop the Façade Improvement Program Guidelines. Swan Development and Market
Knowledge met with nine property and business owners on Cleveland Street in order to
understand their interest in a façade improvement program and to identify their specific
priorities. Further, the composition and condition of current businesses and storefronts were
examined. The program recommendations are the result of this input and research, as well as
experience in designing or reviewing other façade improvement programs nationally.
The proposed Façade Improvement Program was developed by Swan Development
Advisors and Market Knowledge in concert with City of Clearwater staff. This program is
designed to establish several effective tools that will encourage and stimulate private investment
primarily in buildings along Cleveland Street from Osceola to Myrtle avenues and two blocks
north and south from Drew to Pierce streets (a.k.a. as the “Cleveland Street District”). These
tools include architectural design assistance to be provided by the CRA and funded by the DDB
via contracts with local architects and two financial incentives: 1) up to $10,000 of matching
grant funding and 2) up to $25,000 of zero interest loan funds.
For the architect design assistance, local architects will design the overall look and
improvement options that may be appropriate for their buildings. The CRA will recruit and retain
an assortment of local architects for continuing service and provide business or property owners
with up to $3,000 of architectural design services. The financial incentives component will
provide a two-tiered financial incentive program that will assist business and property owners to
invest in the façades of their buildings to further the Café District concept. The incentives will be
provided to property or business owners and property owners must endorse any application
made by a business. Grants will be available up to $10,000 for storefront improvements. Loans
will be provided for amounts between $10,001 - $35,000 at a loan interest rate of zero percent
(0.00%), to be due on sale of property and secured by a mortgage on the property. All CRA
funding will be matched dollar-for-dollar by the property or business. All funds would be used to
further the goals of the Café District concept and must be applied to improvements that: a)
Effect immediate improvement to the storefront area of the building including signage, lighting,
entryways, windows and other cosmetic or structural work associated with the first floor where
customers interact directly with the building, and b) Are in concert with first floor façade
improvements as described in a) above but that also may extend vertically to the upper areas of
the façade. Isolated building improvements that are not directly connected to improvements at
the street level façade are not allowed. All funds are to be disbursed by the CRA on a
reimbursement basis upon completion of the improvements and final inspections needed to
satisfy permit requirements.
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The goal is for this program to foster and encourage investment and pride in building
facades in the “Cleveland Street District” and add to the Café District effect envisioned in a
revitalized downtown Clearwater.
The existing façade improvement program (the $5,000 matching grant program) will still
be available to businesses and property owners in the CRA but outside the Cleveland Street
District area.
The next steps will be to release a RFP (Request for Proposals) for architectural design
services, make changes to the existing Sidewalk Café Ordinance, and develop a Sidewalk Café
Furniture Program that will be funded by the DDB.
Bruce Lyon, of Swan Development Advisors, provided a PowerPoint presentation. He
said the program will encourage and stimulate private investment in the Cleveland Street district
and ancillary areas. He reviewed the program timeframes, implementation, and financial
incentives.
Discussion ensued with comments that downtown-generated CRA dollars, not ad
valorem taxes, will fund this project.
In response to questions, CRA Executive Director Rod Irwin said program participants
must maintain improvements for at least five years. While grants and loans are limited to
property owners, owners can permit tenants to make improvements. Cash matches will be
required. Mr. Lyon recommended initial efforts remain in the core designated areas where
streetscaping efforts have taken place. Mr. Irwin said the six-year plan will be reviewed
annually with recommended changes presented to the CRA Trustees for consideration.
Trustee Doran moved to approve the Revised CRA Façade Improvement Program
Guidelines that provide design assistance up to $3,000 and two financial incentives: 1) up to
$10,000 of matching grant funding, and 2) up to $25,000 of zero interest loan funds per
motioncarried
application. The was duly seconded and unanimously.
3.2 - Approve the Interlocal Agreement with the Downtown Development Board (DDB) to
provide personnel, administrative and management responsibilities during Fiscal Year 2007/08
in the amount of $55,269 and refund the difference between the CRA tax increment fee of
$158,948 and the management fee of $55,269.
Florida Statute 163.387 requires all taxing authorities, which includes the DDB, to make
an annual appropriation in an amount equal to the incremental increase in the ad valorem
revenue within the CRA area. The DDB’s increment payment is $158,948, according to the
Pinellas County Property Appraiser’s office. In a spirit of cooperation to further the downtown
redevelopment plan, the CRA Trustees executed the first Interlocal Agreement in FY (Fiscal
Year) 1999/2000 to provide personnel, administrative and management responsibilities to the
DDB, and to refund the difference between the increment payment and the management fee.
This is the ninth fiscal year that the CRA would enter into the agreement.
Pursuant to Florida Statute 163.01, the CRA and DDB can enter into this agreement in
which the DDB agrees to perform certain responsibilities and functions including funding
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projects and programs consistent with and in furtherance of the downtown redevelopment plan.
The intent of this agreement is for the DDB and the CRA to work collaboratively on projects and
programs that further downtown goals and objectives. This year, downtown retail and
restaurant recruitment programs, marketing and branding programs, and downtown events are
the focus for CRA and DDB collaboration. The management of the DDB by CRA staff enables
the CRA and DDB to utilize the public dollars more efficiently and provides support to the Main
Street Program.
The agreement also outlines the DDB’s commitment to financially support the
construction debt service, operation and maintenance of the boat slips, docks, boardwalk,
promenade and related facilities proposed to be constructed in the Downtown Waterfront. The
DDB made its first contribution of $50,000 in April 2007. The intent of the DDB is to contribute
up to $50,000 a year for 10 years, for a total not to exceed $500,000.
The DDB shall pay the CRA $55,269 for the services agreed to in the Interlocal
Agreement. The compensation shall be deducted from the tax increment payment of $158,948.
The DDB approved the Interlocal Agreement at their meeting on August 15, 2007.
In response to a question, Mr. Irwin said the DDB was established prior to the CRA by a
special act of the legislature. The CRA provides redevelopment strategies and concentrates on
bricks and mortar while the DDB assists downtown businesses regarding downtown business
efforts.
Trustee Cretekos moved to approve the Interlocal Agreement with the Downtown
Development Board (DDB) to provide personnel, administrative and management
responsibilities during Fiscal Year 2007/08 in the amount of $55,269 and refund the difference
between the CRA tax increment fee of $158,948 and the management fee of $55,269. The
motioncarried
was duly seconded and unanimously.
3.3 - Adopt final budget amendments for the Community Redevelopment Agency for Fiscal Year
2006/07.
Amendments reflect final proposed amendments to the Community Redevelopment
Operating and the Capital Projects Funds for FY 2006/07. All expenditure activity reflected in
the Capital Projects Fund is for the period ending June 30, 2007.
Amendments to the Operating Budget: 1) Interest Earnings increased by $125,000 from
$15,000 to $140,000 to recognized unanticipated interest earnings for the CRA Fund for FY
2006/07; 2) Advertising expenditures increased by $1,500 from $5,000 to $6,500 to offset
unanticipated expenses related to the Cleveland Street and Prospect Lake Park Site RFP, etc.;
and 3) Redevelopment Projects Fund Transfer Out increase of $123,500 from $500,171 to
$623,671 to reflect a budget transfer to CRA project 388-94714, Downtown Redevelopment.
Amendment to the Capital Projects Fund: Available balance for Downtown
Redevelopment decrease from $1,799,796 to $1,780,196 to recognize additional funding
available for redevelopment in the CRA operating budget.
Community Redevelopment Agency 2007-09-04 4
Trustee Gibson moved to adopt final budget amendments for the Community
Redevelopment Agency for FY 2006/07. The motion was duly seconded and carried
unanimously.
3.4 - Approve the FY 2007/08 Community Redevelopment Aqency (CRA) budQet and adopt
Resolution 07-01.
The proposed FY 2007/08 CRA budget reflects preliminary Tax Increment revenue
projections from the Property Appraiser. A final budget will be presented when final TIF (Tax
Increment Financing) numbers are certified.
Mr. Irwin said this $2.5 million reduction moves CRA project funds into a separate CRA
account that lists fund balances. Jolley Trolley funding has been deleted. Some line item
increases reflect a more aggressive focus on Cleveland Street marketing efforts. TIF revenues
are anticipated to decline due to razed structures.
Trustee Petersen moved to approve the proposed FY 2007/08 CRA budget reflects
preliminary Tax Increment revenue projections from the Property Appraiser. The motion was
duly seconded and carried unanimously.
Resolution 07-01 was presented and read by title only. Trustee Doran moved to pass
and adopt Resolution 07-01 and authorize the appropriate officials to execute same. The
motion was duly seconded and upon roll call, the vote was:
"Ayes": Doran, Petersen, Cretekos, Gibson, and Hibbard.
"Nays": None.
4 . Other Business: - None.
5 . Adjourn
The meeting adjourned at 2:26 p.m.
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Community Redevelopment Agency
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