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03/18/2019Monday, March 18, 2019 9:00 AM City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 Council Chambers - Main Library Community Redevelopment Agency Meeting Agenda March 18, 2019Community Redevelopment Agency Meeting Agenda 1. Call To Order 2. Approval of Minutes 2.1 Approve the February 19, 2019 CRA Meeting Minutes as submitted in written summation by the City Clerk. 3. Citizens to be Heard Regarding Items Not on the Agenda 4. New Business Items 4.1 Update on CRA 18 Month Strategy 5. Director's Report 6. Adjourn Page 2 City of Clearwater Printed on 3/14/2019 Cover Memo City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 File Number: ID#19-5781 Agenda Date: 3/18/2019 Status: Agenda ReadyVersion: 1 File Type: MinutesIn Control: Community Redevelopment Agency Agenda Number: 2.1 SUBJECT/RECOMMENDATION: Approve the February 19, 2019 CRA Meeting Minutes as submitted in written summation by the City Clerk. SUMMARY: APPROPRIATION CODE AND AMOUNT: USE OF RESERVE FUNDS: Page 1 City of Clearwater Printed on 3/14/2019 Community Redevelopment Agency Meeting Minutes February 19, 2019 Page 1 City of Clearwater City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 Meeting Minutes Tuesday, February 19, 2019 9:00 AM Council Chambers - Main Library Community Redevelopment Agency Draft Community Redevelopment Agency Meeting Minutes February 19, 2019 Page 2 City of Clearwater Roll Call Present 4 - Chair George N. Cretekos, Trustee Bob Cundiff, Trustee Hoyt Hamilton, and Trustee David Allbritton Absent 1 - Trustee Jay Polglaze Also Present – Jill Silverboard – Deputy City Manager, Micah Maxwell – Assistant City Manager, Pamela K. Akin – City Attorney, Rosemarie Call – City Clerk, Nicole Sprague – Official Records and Legislative Services Coordinator, and Amanda Thompson – CRA Executive Director. To provide continuity for research, items are listed in agenda order although not necessarily discussed in that order. Unapproved 1. Call to Order – Chair Cretekos The meeting was called to order at 9:16 a.m. in Council Chambers at the Main Library. 2. Approval of Minutes 2.1 Approve the January 14, 2019 CRA Meeting Minutes as submitted in written summation by the City Clerk. Trustee Hamilton moved to approve the January 14, 2019 CRA Meeting Minutes as submitted in written summation by the City Clerk. The motion was duly seconded and carried unanimously. 3. Citizens to be Heard Regarding Items Not on the Agenda – None. 4. New Business Items 4.1 Approve a Grant Agreement in the amount of $30,000 with Pour Yours Holdings LLC for interior building improvements at 522 Cleveland Street and authorize the appropriate officials to execute same. At the October 29, 2018 CRA meeting, the Trustees approved a time limited, Draft Community Redevelopment Agency Meeting Minutes February 19, 2019 Page 3 City of Clearwater grant program for bar and restaurant tenants in the Community Redevelopment Agency (CRA) area that operate on nights and weekends, that received a Certificate of Occupancy or were under active construction after January 1, 2018. Pour Yours Holdings LLC has submitted a grant application, supporting invoices and the financial documentation necessary for a complete grant request. As outlined in their application, the tenant has expended $73,012.07 on eligible grant expenses. These improvements were necessary to open the bar. The tenant is eligible for a $30,000.00 grant from the Food & Drink Program to be payable over two years. The tenant has agreed to stay in business and maintain the existing improvements for a minimum of 2 years. Pour Yours is a wine bar that has partnered with the neighboring restaurant, La Fondita, to provide a tapas menu. The proposed grant application meets the goals of the Food & Drink Program and the CRA’s redevelopment plan to attract more foot traffic to downtown and improve the appearance of buildings through the establishment of bars and restaurants that are open on nights and weekends. APPROPRIATION CODE AND AMOUNT: Funds are available in CRA project 3887552-94893, Opportunity Fund. In response to questions, CRA Executive Director Amanda Thompson said the current lease ends February 2020. If the entity goes out of business, the bar portion would receive up to $15,000 for every year it is open. Pour Yours has been open for over a year and would receive their first $15,000-payment when the grant agreement is approved, and the second payment would be received one later. Trustee Cundiff moved to approve a Grant Agreement in the amount of $30,000 with Pour Yours Holdings LLC for interior building improvements at 522 Cleveland Street and authorize the appropriate officials to execute same. The motion was duly seconded and carried unanimously. 4.2 Approve a Grant Agreement in the amount of $9,054.82 with Vector Amusements LLC for interior building improvements at 629 Cleveland Street and authorize the appropriate officials to execute same. At the October 29, 2018 CRA meeting, the Trustees approved a time limited, grant program for bar and restaurant tenants in the Community Redevelopment Agency (CRA) area that received a Certificate of Occupancy or were under active construction after January 1, 2018. Draft Community Redevelopment Agency Meeting Minutes February 19, 2019 Page 4 City of Clearwater Vector Amusements LLC has submitted a grant application, supporting invoices and the financial documentation necessary for a complete grant request. As outlined in their application, the tenant has expended $9,054.82 for eligible improvements, although the total costs of improvements and business start-up costs exceed $35,000. The tenant is eligible for a $9,054.82 grant from the Food & Drink Program to be payable in one lump sum. The tenant has agreed to stay in business and maintain the existing improvements for a minimum of 2 years. Vector Arcade & Bar is an arcade bar that has classic and modern pinball machines as well as programming for the gaming community. The proposed grant application meets the goals of the Food & Drink Program and the CRA’s redevelopment plan to attract more foot traffic to downtown and improve the appearance of buildings through providing new restaurants and bars that are open on nights and weekends. APPROPRIATION CODE AND AMOUNT: Funds are available in CRA project 3887552-94893, Opportunity Fund. In response to a question, CRA Executive Director Amanda Thompson said the current lease runs through February 2021. The entity has submitted a lease renewal for additional time. Trustee Hamilton moved to approve a Grant Agreement in the amount of $9,054.82 with Vector Amusements LLC for interior building improvements at 629 Cleveland Street and authorize the appropriate officials to execute same. The motion was duly seconded and carried unanimously. 4.3 Approve a Loan to Grant Agreement in the amount of $62,341.25 with Fourcee LLC d/b/a Blackbrick Tavern and Kitchen for interior building improvements at 432 Cleveland Street and authorize the appropriate officials to execute same. At the October 29, 2018 CRA meeting, the CRA Trustees approved a time limited, grant program for restaurant tenants in the Community Redevelopment Agency (CRA) area that received a Certificate of Occupancy or were under active construction after January 1, 2018. Fourcee LLC d/b/a Blackbrick Tavern and Kitchen has submitted a grant application, supporting invoices and the financial documentation necessary for a complete grant request. As outlined in their application, the tenant has provided invoices totaling $175,260.72. These building improvements are necessary to open the restaurant. The tenant spent more than $256,388 dollars to construct Draft Community Redevelopment Agency Meeting Minutes February 19, 2019 Page 5 City of Clearwater the entire restaurant space. The Food and Drink grant program allows for the loan to grant to be forgiven over a 5-year period. The tenant has agreed to stay in business and maintain the existing improvements to the building for a minimum of 5 years. Black Brick Tavern will be a full-service bar and restaurant. The proposed grant application meets the goals of the Anchor Tenant program and the CRA’s redevelopment plan to attract more foot traffic to downtown and improve the appearance of buildings through new food and drink offerings that are open on nights and weekends. APPROPRIATION CODE AND AMOUNT: Funds are available in CRA project 3887552-94893, Opportunity Fund. Trustee Allbritton moved to approve a Loan to Grant Agreement in the amount of $62,341.25 with Fourcee LLC d/b/a Blackbrick Tavern and Kitchen for interior building improvements at 432 Cleveland Street and authorize the appropriate officials to execute same. The motion was duly seconded and carried unanimously. 4.4 Approve a Loan to Grant Agreement in the amount of $100,000.00 with Tequilas Mexican Grill and Cantina LLC for interior building improvements at 422 Cleveland Street and authorize the appropriate officials to execute same. At the October 29, 2018 CRA meeting, the Trustees approved a time limited, grant program for bar and restaurant tenants in the Community Redevelopment Agency (CRA) area that received a Certificate of Occupancy or were under active construction after January 1, 2018. Tequilas Mexican Grill and Cantina has submitted a grant application, supporting invoices and the financial documentation necessary for a complete grant request. The CRA Food and Drink Program allows for the loan to grant to be forgiven over a 5-year period. The tenant has agreed to stay in business and maintain the existing building improvements for a minimum of 5 years. Tequila’s Mexican Grill and Cantina is a bar/full-service restaurant that will be moving from their current location at 401 S. Ft. Harrison Avenue to 422 Cleveland Street. The proposed grant application meets the goals of the Anchor Tenant program and the CRA’s redevelopment plan to attract more foot traffic to downtown and improve the appearance of buildings through the establishment of new restaurants open on nights and weekends. APPROPRIATION CODE AND AMOUNT: Funds are available in CRA project 3887552-94893, Opportunity Fund. Draft Community Redevelopment Agency Meeting Minutes February 19, 2019 Page 6 City of Clearwater Trustee Cundiff moved to approve a Loan to Grant Agreement in the amount of $100,000.00 with Tequilas Mexican Grill and Cantina LLC for interior building improvements at 422 Cleveland Street and authorize the appropriate officials to execute same. The motion was duly seconded and carried unanimously. 4.5 Confirm the City Manager’s appointment of Micah Maxwell as the Interim CRA Executive Director. CRA Executive Director Amanda Thompson will be on maternity leave from March 1, 2019 through May 24, 2019. The Community Redevelopment Agency (CRA) rules require the Board to confirm the appointment of the CRA Executive Director. City Manager Bill Horne is requesting that the CRA confirm Assistant City Manager Micah Maxwell as the Interim Executive Director until Ms. Thompson returns from maternity leave. In response to a concern, Deputy City Manager Jill Silverboard said the City Manager believes the CRA and Imagine Clearwater are closely aligned and related and within Mr. Maxwell's time and capability to continue supervising the day to day activities. Trustee Hamilton moved to confirm the City Manager’s appointment of Micah Maxwell as the Interim CRA Executive Director. The motion was duly seconded and carried with the following vote: Ayes: 4 - Trustee Cundiff, Trustee Hamilton, Trustee Allbritton and Trustee Polglaze Nays: 1 - Chair Cretekos 4.6 Approve amended contract with Sparxoo, LLC for maintenance of CRA website during 2019 and authorize the appropriate officials to execute same. The Community Redevelopment Agency requests approval to amend the CRA’s contract with Sparxoo, its website maintenance company, to include a broader scope of work. The first focus area of the CRA’s 18-month strategy is to create and share authentic, positive stories about downtown Clearwater. The website, www.downtownclearwater.org <http://www.downtownclearwater.org>, is an important online platform that is used to promote downtown. By upgrading the Master Services Agreement from the “Basic Plus” plan to the “Advanced” plan, the CRA will improve website features, gain monthly reporting on site performance, speed and security, and improve image and search engine optimization. The upgrade will also double the amount of project work hours included in the year (from 100 to 200 hours) from the Sparxoo team to build out Draft Community Redevelopment Agency Meeting Minutes February 19, 2019 Page 7 City of Clearwater new features for the site (a blog, video embed capabilities, etc.), and provide a dedicated account manager from Sparxoo to work directly with the CRA. This is a one-year contract. The increase in service will cost an additional $11,700 for 2019. APPROPRIATION CODE AND AMOUNT: Funding is available in CRA project 3887552-94853, Downtown Marketing & Events. In response to a question, CRA Public Relations and Program Manager Rosemary D’Amour said Sparxoo will be providing an additional 100 workhours for a project director, increased security and SEO (Search Engine Optimization) updates. The site is ADA accessible. Trustee Allbritton moved to approve amended contract with Sparxoo, LLC for maintenance of CRA website during 2019 and authorize the appropriate officials to execute same. The motion was duly seconded and carried unanimously. 4.7 Update on CRA 18-month Strategy. CRA Executive Director Amanda Thompson provided a PowerPoint presentation. 5. Director's Report – None. 6. Board Members to be Heard – None. 7. Adjourn The meeting adjourned at 9:39 a.m. Chair Community Redevelopment Agency Attest City Clerk Draft Cover Memo City of Clearwater Main Library - Council Chambers 100 N. Osceola Avenue Clearwater, FL 33755 File Number: ID#19-5832 Agenda Date: 3/18/2019 Status: Agenda ReadyVersion: 1 File Type: Action ItemIn Control: Community Redevelopment Agency Agenda Number: 4.1 SUBJECT/RECOMMENDATION: Update on CRA 18 Month Strategy SUMMARY: APPROPRIATION CODE AND AMOUNT: USE OF RESERVE FUNDS: Page 1 City of Clearwater Printed on 3/14/2019 |1CITY OF CLEARWATER CRA 18 Month Strategy March 2019 Update Desired Outcome Create lasting change in downtown by shifting the perceptions held by the public and investors about city government and downtown Clearwater to one that aligns with the adopted vision. 3/14/2019 2 |2Downtown Clearwater – 18-Month Plan Four Steps to the Desired Outcome 1. Commit to an 18-month strategy with a defined focus and measurable outcomes 2. Communicate the strategy 3. Implement the strategy 4. Track and publish results* *Repeat steps two through four for 18 months 3/14/2019 3 |3Downtown Clearwater – 18-Month Plan CRA 18-Month Strategy 1. Create and share authentic, positive stories about Downtown Clearwater 2. Begin construction on Imagine Clearwater 3. Permit 600 housing units 4. Attract $100 million dollars of private investment 3/14/2019 4 |4Downtown Clearwater – 18-Month Plan Create and Share Positive Stories Media coverage: Exploring Downtown Completed 3/14/2019 5 |5Downtown Clearwater – 18-Month Plan Create and Share Positive Stories “Dreams of Dali” Experience •1,300+ visitors since January •Engaging community stakeholders •Merchant discounts •Community meeting space Underway 3/14/2019 6 |6Downtown Clearwater – 18-Month Plan Create and Share Positive Stories Interest in returning to Downtown Clearwater Very interested Interested Somewhat interested Not interested Underway 3/14/2019 7 |7Downtown Clearwater – 18-Month Plan “Dreams of Dali” survey results: •90% of respondents rate exhibit/space as excellent •94% of respondents are interested in returning to Downtown Clearwater •68% of respondents are interested in learning more about Downtown Clearwater Create and Share Positive Stories •Mural program: Peace Offering •The Flag Company •Brian McAllister & Gibbs High School Mural Club •Painted between 11/7/2018- 11/25/2018 Completed 3/14/2019 8 |8Downtown Clearwater – 18-Month Plan https://vimeo.com/320259047 |9Downtown Clearwater – 18-Month Plan Permitting •26 Active & Completed permits totaling $1,048,800 in February 2019 •100 S. Missouri, Building 2: Interior remodel-3rd Floor •412 Cleveland: Convert retail space into restaurant (Roxy’s) •601 Cleveland/4th Floor: New offices, floors, ceilings, VAV boxes •601 Cleveland: Remove and reinstall antennas and cables •804 Park: Demolition and disposal of 2 story commercial building and warehouse Begin Construction on Imagine Clearwater •Market and Financial Feasibility study underway for “The Green” •April 1 Workshop scheduled Underway •Harborview Center demolition celebration on March 29 •Crowd-sourced video, submit photos to: photo@myclearwater.com 3/14/2019 10 |10Downtown Clearwater – 18-Month Plan Permit 600 Housing Units •Redesign for Streetscape Phase III to include enhanced utility infrastructure •Process food and drink grant applications Underway •Negotiating RFP bid for 115 South Martin Luther King, Jr. property 3/14/2019 11 |11Downtown Clearwater – 18-Month Plan |12Downtown Clearwater – 18-Month Plan Food and Drink Grants •Property Owner Program •2 Full Applications Received •$300,000 Total Requested Grant Amount •$647,000 Total Investment •Tenant Grant Program •4 Grant Requests Approved at February 19, 2019 CRA Meeting Attract $100 Million in Private Investment •Market research Underway •Land sale and acquisition •Educational and cultural partnerships 3/14/2019 13 |13Downtown Clearwater – 18-Month Plan $50 M Residential $30M Commercial $20M Other |14CITY OF CLEARWATER CRA 18 Month Strategy March 2019 Update