9217-19ORDINANCE NO. 9217-19
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA MAKING
AMENDMENTS TO THE COMMUNITY DEVELOPMENT CODE BY
AMENDING ARTICLE 3, DIVISION 18. SIGNS, SECTION 3-1807,
REMOVING SIGN REGULATIONS SPECIFIC TO THE DOWNTOWN
ZONING DISTRICT AND INDICATING SUCH REGULATIONS ARE
PROVIDED FOR IN APPENDIX C, DOWNTOWN ZONING DISTRICT AND
DESIGN STANDARDS; AMENDING ARTICLE 4, DIVISION 10. SIGN
PERMIT, SECTION 4-1001 ADDING A REFERENCE TO APPENDIX C,
DIVISION 7 SIGN STANDARDS; AMENDING APPENDIX C, DOWNTOWN
ZONING DISTRICT AND DESIGN STANDARDS, DIVISION 7. SIGN
STANDARDS (RESERVED), ESTABLISHING NEW SIGN STANDARDS
SPECIFIC TO THE DOWNTOWN ZONING DISTRICT INCLUDING THE
MAXIMUM ALLOWABLE NUMBER OF SIGNS AND SIGN AREA, AS
WELL AS DESIGN CRITERIA; AMENDING ARTICLE 8. DEFINITIONS
AND RULES OF CONSTRUCTION, SECTION 8-102, DEFINITIONS
RELATED TO SIGNAGE; CERTIFYING CONSISTENCY WITH THE
CITY'S COMPREHENSIVE PLAN AND PROPER ADVERTISEMENT;
PROVIDING FOR SEVERABILITY; AND PROVIDING AN EFFECTIVE
DATE.
WHEREAS, the City Council adopted the updated and amended Clearwater
Downtown Redevelopment Plan as the Special Area Plan for Downtown Clearwater on
March 1, 2018 which reaffirmed the City's vision for Downtown Clearwater as the urban
core and heart of the City which will be an attractive place to live, work, shop and play;
and
WHEREAS, to achieve this vision, the Clearwater Downtown Redevelopment Plan
policies called for new development standards to be adopted into the Community
Development Code to ensure Downtown redevelops as an economically vibrant, transit -
and pedestrian -supportive mixed-use environment with quality urban design, a high
quality public realm, and a dense and livable pattern of development; and
WHEREAS, on August 2, 2018, the City of Clearwater adopted Ordinance No.
9149-18 that established Appendix C, Downtown Zoning District and Design Standards,
and reserved Division 7 for Sign Standards; and
WHEREAS, the City of Clearwater finds and determines that limitations on signs
are related to the zoning districts for the parcels and properties on which they are located;
and
WHEREAS, the City of Clearwater has determined that sign regulations unique to
Downtown are warranted to create an inviting visual environment, lively streetscape and
1
vibrant Downtown consistent with the vision, goals and objectives of the Downtown
Clearwater Redevelopment Plan and Downtown Zoning District and Design Standards;
and now, therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF CLEARWATER,
FLORIDA:
Section 1. That Article 3, Development Standards, Section 3-1807, Permitted
Signs Requiring Development Review, be amended to read as follows:
Section 3-1807 — Permitted signs requiring development review.
**********
B. Non-residential. All signs must be architecturally integrated into the design of the
building and/or site using similar and coordinated design and style features,
materials and colors. Attached signs shall be horizontally and vertically
proportionately located on each facade with no protrusions above roof lines, over
windows, trim, cornices, or other building features. Signs for new shopping centers
with three or more tenants, including all out parcels, office parks or any master
plan development shall be reviewed and approved through the Comprehensive
Sign Program set forth in Section 3-1808.
**********
2. Monument signs in the Tourist Districts. The following shall govern
permanent monument signs in the Tourist District as
follows:
a. One monument sign not exceeding six feet in height per parcel for
development in the Tourist District with no more than two sign faces, unless
located on a corner or through lot.
the primary building on the parcel is setback at toast 20 feet from the front
property line, unlet located on a corner or through lot.
b. Corner lots or through lots have the option of erecting one monument sign or
two monument signs, one on each street frontage. The total maximum area
of the sign faces of the one sign or of the two signs shall not exceed the total
maximum allowable area allowed in Section 3-1807.B.2.c. below plus an
additional 15 square feet. Sign area shall be measured from the road frontage
which results in the greater square footage.
2
c. The area of a monument sign face shall not exceed three percent of the
building fagade facing the street or one square foot of signage for every three
feet of linear lot frontage, whichever is less, but in no case less than 24
square feet and no more than 36 square feet.
d. The total area of all sign faces on all monument signs shall not exceed 72
square feet per parcel proposed for development.
e. Sign design shall be consistent with or complement the architecture of the
building through the use of colors, materials, textures, design features and
architectural styles as set forth below and as may be required by the
- - - - - - - • ' - - - - - - • - • ' - - - Beach by Design.
i. The sign design shall include a distinctive design or architectural
element used on the building such as an arch, capstone, pediment,
distinctive roof form/material, column pilaster, cornice; or a shape, form
or motif that portrays the business. The design elements shall be used
on the top and/or side of the sign face/panels.
ii. Defining materials, textures and colors used on the building shall be
included on the sign.
iii. The sign base and/or supports shall be of a width that creates
proportionality to the overall sign design.
iv. The sign shall be consistent with or complementary to the overall design,
colors, font style of the attached sign on the property.
v. The sign may include no more than two lines of zip track for manual
changeable messages provided it does not exceed 25 percent of the
sign face area and the zip track and letter colors are coordinated with
the color of the sign.
vi. In the event the building lacks architectural details or distinguishing
design features or materials, the sign shall be designed to improve the
overall appearance of the site. To achieve this, the sign shall include a
distinctive design feature and use of colors and materials that present a
high quality finish.
f. All monument sign structures shall be installed in a landscaped area
consisting of shrubs and/or ground cover not less than three feet in width
around the entire base of the sign.
Section 2. That Article 3, Development Standards, Section 3-1807, Permitted
Signs Requiring Development Review, Section B. Non-residential, be amended to read
as follows and renumber the remaining subsections accordingly:
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Section 3-1807.6 — Non-residential.
*********
3. Freestanding signs in the Downtown District. Freestanding signs in the
Downtown District shall be governed by Appendix C, Division 7. Sign
Standards.
3-4. Attached signs in non-residential districts. The following attached signs shall be
permitted in all non-residential districts, except that signage in the Downtown
District shall be governed by Appendix C, Division 7. Sign Standards:
a. One attached sign shall be permitted for each building structure. For any
building structure with multiple business tenants on the ground floor, one
attached sign may be permitted per business establishment with a principal
exterior entrance. The area of an attached sign face shall not exceed:
i. Twenty-four square feet in total sign face area; or
ii. Three percent of the primary facade area not to exceed 36 square feet
in total sign face area. Such signs are limited to one of the following sign
types: channel letters mounted directly to the building, flat cut out letters,
contour cabinet, illuminated capsule, sign applied to awning provided
awning is externally illuminated, letters on backer panels if designed as
an integral part of the sign and any other sign type of a higher quality of
design if approved by the community development coordinator.
Square/rectangular cabinet signs, back -lit awnings, and signs on
raceways are prohibited.
b. In addition to the attached sign allowed in Section 3-1807.6.3.a above, corner
lots or through lots may erect one attached sign on each building wall (or
facade) abutting a street frontage. Any such attached sign shall not exceed
the sigh face area specified in Section 3-1807.B.3.a above.
c. Where individual business establishments with exterior entrances are located
in a single building, multi -tenant buildings, or as part of a business/office
complex or shopping center, attached signs shall be designed according to
a common theme including similar style, color, materials or other
characteristics to provide a sense of uniformity. Changes to individual tenant
signage shall be reviewed for compliance with the established or projected
theme of the development site.
d. Projecting signs may be used as a type of attached sign in the Downtown
(D) and Tourist (T) Districts, unless otherwise permitted by the community
development coordinator. They shall be installed with a minimum eight -foot
clearance from the bottom of the sign to grade or the sidewalk. Projecting
signs shall comply with encroachment into setback and rights-of-way Section
3-908. The community development director coordinator may permit such
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signs for second story or businesses above the first story in the Downtown
and Tourist Districts if they meet all other criteria for attached signage.
e. Business establishments with rear fagades with rear public entrances facing
parking lots or rear public entrances facing Clearwater Harbor or Mandalay
Channel with boating access may erect one additional attached sign not
exceeding 16 square feet in area above or adjacent to the rear entrance
provided such sign is not a traditional cabinet sign or channel letters erected
on a raceway.
f. Gasoline pump island canopies may be permitted one attached sign on the
canopy fascia facing a public right-of-way provided such sign does not
exceed eight square feet in total sign face area.
* *********
C. On -premise signs on school grounds. On any school grounds in any zoning
district, except in the Downtown District, the following signs are permitted.
* *********
Section 4. Article 4, Development Review and Other Procedures, Division 10, Sign
Permit, Section 4-1001, City of Clearwater Community Development Code, is hereby
amended as follows:
Section 4-1001. Purpose
It is the purpose of this division to establish procedures for the review and approval of
signs, and signs as part of a Comprehensive Sign program, in accordance with the
standards of Article 3, Division 18 and Appendix C, Division 7.
Section 5. Article 8, Division, Section 8-102, City of Clearwater Community
Development Code, is hereby amended by adding the following in the appropriate as
follows:
* * * * * * * * * *
Sign, auxiliary freestanding means an additional freestanding sign allowed due to
exceptional property frontage characteristics.
Sign, awning means a sign affixed flat to the surface of the awning.
Sign band means an integral part of a storefront design that architecturally defines the
top of the ground floor, or the location on the building's facade between the building
entrance and the bottom of the second floor windows, or for a one-story building, the eave
line.
* * * * * * * * * *
5
Sign, billboard means a non -point-of-sale sign that exceed 24 square feet and advertises
a business, organization, event, person, place or thing or other commercial message.
Sign, building means a sign placed on a wall, awning, canopy, under a canopy, or
protecting from a building.
Sign, cabinet means a three-dimensional structure which includes a frame, borders and
sign face within a frame on which the sign letters and logos are placed or etched. The
sign may include internal lights.
Sign, canopy means a sign attached to, applied or affixed to the visible surface of an
attached canopy.
* *********
Sign, portable means a sign that is not permanently fixed to the ground or a structure
utilizing standard construction procedures, and/or materials that will not deteriorate, or a
sign that is transported over or parked along or next to a public right-of-way.
Sign, projecting means a sign, other than a wall sign, that is attached to and projects
outward from the exterior building wall. Projecting signs include shingle signs and blade
signs.
* * * * * * * * * *
Sign, safety means a sign that serves a compelling governmental purpose by providing a
warning of a dangerous condition or situation that might not be readily apparent o that
poses a threat of serious injury (e.g. gas line, high voltage, condemned building, etc.)
Sign, shingle means a small building sign that projects outward, typically at a ninety
degree angle, and hangs from a bracket or support.
Sign, sky dancers or air dancer sign means an inflatable sign that is taller than five feet
an that exhibits movement when filled with air to attract attention.
Sign, skyline means a wall sign attached to the top portion of a high-rise building.
* * * * * * * * * *
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Sign, transit shelter means a sign affixed to a transit shelter which is erected pursuant to
the requirements of Article 3 Division 22.
Sign, under canopy means a sign suspended from, and located entirely under a covered
porch, walkway, or canopy supported by the building.
**********
Section 6. That Appendix C, Division 7. Sign Standards [Reserved], shall be
amended as set forth in the attached Exhibit A.
Section 7. Amendments to the Community Development Code of the City of
Clearwater (as originally adopted by Ordinance No. 6348-99 and subsequently amended)
are hereby adopted to read as set forth in this Ordinance.
Section 8. The City of Clearwater does hereby certify that the amendments
contained herein, as well as the provisions of this Ordinance, are consistent with and in
conformance with the City's Comprehensive Plan.
Section 9. Should any part or provision of this Ordinance be declared by a court
of competent jurisdiction to be invalid, the same shall not affect the validity of the
Ordinance as a whole, or any part thereof other than the part declared to be invalid.
Section 10. Notice of the proposed enactment of this Ordinance has been
properly advertised in a newspaper of general circulation in accordance with applicable
law.
Section 11. This ordinance shall take effect immediately upon adoption.
PASSED ON FIRST READING
AS AMENDED
PASSED ON SECOND AND FINAL
READING AND ADOPTION
Approved as to form:
Michael Fuino
Assistant City Attorney
7
DEC 0 6 2018
JAN 1 7 2019
—C,eorterkcrt.Vko,
George N. Cretekos
Mayor
Attest:
i4 Li u2. LC. l�
Rosemarie Call
City Clerk
Division 7. Sign Standards
SECTION C-701. INTENT AND
PURPOSE
The intent and purpose of this section is to establish
specific standards for the Downtown District that
implement Section 3-1801. General Principles,
Section 3-1802. Purpose of the Sign Regulations as
well as the following:
A) Establish reasonable and improved sign standards
for Downtown that encourages the use of a hierarchy
of signs appropriately sized for a well -organized
visual Downtown environment.
B) Ensure that signs are complementary to the
architectural design of Downtown.
C) Ensure that signage is pedestrian oriented and
appropriately scaled for the Downtown environment.
D) Facilitate creative and innovative approaches
to signs consistent with the intent and purpose of
Section C-101 of the Downtown District.
E) Encourage uniquely designed signs that exhibit
a high degree of thoughtfulness, imagination and
inventiveness.
SECTION C-702. APPLICABILITY
No sign may be erected, or may thereafter be altered
or otherwise modified, in the Downtown District
except in accordance with the requirements of this
section. Requirements not specifically addressed
in Appendix C, Division 7 are subject to the signage
requirements set forth in Article 3, Division 18 Signs
and Article 4, Division 10 Sign Permit. If there are
any conflicts between these regulations and those in
Article 3, Division 18, these standards shall govern.
SECTION C-703. GENERAL STANDARDS
A) Exempt and prohibited sign provisions set forth
in Sections 3-1803 and 3-1804 shall apply in the
Downtown District.
B) General provisions for signs set forth in Section
3-1805 shall apply unless otherwise superseded by
regulations contained in this Appendix C, Division 7.
C) Temporary sign provisions set forth in Section
3-1806 shall apply in the Downtown District.
D) Properties in the Downtown District shall be
eligible for the Comprehensive Sign Program as set
forth in Section 3-1808.
SECTION C-704. GENERAL PRINCIPLES
FOR SIGN PLANNING AND DESIGN
STANDARDS
Vibrant, well designed signs promote business
activity, provide visual interest and create an
interesting environment that attracts people. To
ensure signage has a positive impact consistent with
the vision and guiding principles established in the
Clearwater Downtown Redevelopment Plan, the
following general principles and design standards
shall apply in addition to those set forth in Section
C-705. below.
A) Hierarchy of Signs
Signs are the graphic representation of a business
in the built environment, therefore, they should be
designed in a concise manner to deliver essential
information quickly, efficiently and at the point
where it is needed. If more than one sign is erected
on a single building/business facade a clear hierarchy
should be used to ensure the important content is
the most prominent. All signs shall be scaled in a
clear hierarchy and shall address different viewer
orientations and audiences. The most important
information on a sign should be the most prominent
and emphasized component of the sign. The more
important the information, the higher its visibility
should be with regard to sign size and placement.
Layering information helps customers obtain the
information they need while ensuring that every
sign has an objective. Larger signs, which are
intended to be viewed from farther distances should
be strategically placed on the building facade over
storefronts and entrances. Smaller signs can provide
information at a smaller scale and be intended for
view from shorter distances at the pedestrian level.
ORD. 9217-19 Exhibit A I 1 of 18
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tom
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Figure 33.
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Hierarchy of Signs Example
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Figure 34.
Hierarchy of Signs Example
Figure 35. Hierarchy of Signs Example
ORD. 9217-19 Exhibit Al 2 of 18
B) Location and Alignment
Signs shall comply with the following location and
alignment standards in addition to any specific
standards specified in Section C -705.D. Sign Types.
1. Signs shall be placed in a manner that
is proportional to the space on which it is
located. This includes building signs as well as
freestanding signs.
2. Signs shall be positioned to emphasize or
accent elements such as entrances or storefront
openings.
3. Signs shall not obstruct important architectural
features.
4. Signs shall not obstruct any window or door,
except for window signs allowed pursuant to
Section C -705.D.7.
5. Signs shall not extend above the roofline,
parapet or above the eave line.
6. No portion of a sign shall extend beyond the
ends of the wall to which it is attached, unless it is
a projecting or shingle sign.
7. Signage for occupants located on the second
floor and above shall be located on signage
by the primary entrance to those floors, unless
otherwise allowed in Section C-705.
8. Signage shall be integrated into signs bands if
provided.
C) Materials
1. Signs shall be made of permanent, durable
materials such as sealed wood, metals, metal
composites, acrylic, polycarbonate, flexible
face, brick, stucco, stone and other high-quality
materials as approved by the Community
Development Coordinator.
2. Prohibited materials include plexiglass,
plywood, and vinyl unless located on windows.
3. Signs shall not incorporate reflective materials.
4. Neon paint is prohibited.
5. No paper or poster signs unless it is an
allowable temporary sign pursuant to Section
3-1806.
D) Illumination
All illuminated signs shall comply with the following
standards. Certain sign types may have additional
limitations set forth in Section C -705.D. Sign Types.
1. External light sources intended to illuminate
the sign face shall be fully shielded and placed
close to, and directed upon, the sign face.
2. Light fixtures and mounting devices shall
complement the color and design of the sign.
3. Exposed neon tube may be used.
4. Illumination shall not cast excessive lighting on
upper -floor residences or on adjacent properties.
5. Ground mounted uplighting shall be permitted
provided light does not spill off of the sign face.
6. Transformer boxes shall not be visible on any
facade facing a street.
SECTION C-705. ALLOWABLE SIGN
AREA, NUMBER AND TYPES OF SIGNS
A) Sign Area and Number of Signs
The total maximum sign area and number of
allowable signs shall be as determined in Table
5 below. For each cell in the table, there is a
maximum allowed sign area that may be utilized
with any combination and any number of signs
associated with that cell, unless otherwise noted.
The measurements for linear feet shall be at grade.
Specific requirements for the allowable sign types
are set forth in Section C-705.0 and D.
B) Calculating Allowable Sign Area
The following figures illustrate how to determine
street frontage for the purposes of calculating sign
area and how to calculate and apply allowable
signage.
ORD. 9217-19 Exhibit A l 3 of 18
Table 5. Allowable Signage
MAXIMUM NUMBER OF SIGNS (Per
Building or Establishment with Exterior
Entrance or Parcel, whichever is
SIGN TYPE applicable)
Building Signs
TOTAL ALLOWABLE SIGN AREA (Per
Building or Establishment with Exterior
Entrance or Parcel, whichever is
applicable)
Wall Signs
Awning Signs
Canopy Signs
Projecting Signs
Shingle Signs
No more than 3 per facade along a street
frontage.
1 square foot of sign area per 1 linear foot
of building facade facing a street frontage
or 24 square feet, whichever is greater. The
total square footage of any combination of
buildings signs shall not exceed 100 square
feet.
Under Canopy Signs
1 per facade along a street frontage
3 square feet
Rear Entry Building Sign
1 per establishment with public rear
entrance facing parking lot or Clearwater
Harbor
16 square feet
Window Signs
Skyline Signs
Freestanding Signs
Sidewalk Signs
N/A
1 per building facade along a street
frontage
1 sign per parcel fronting a street frontage
with a building setback of at least 20 feet
1 sign per retail/restaurant use
10% of each first floor window and glass
door opening*
1 square foot per 1 foot of building height
1 square foot per 1 liner foot of building
frontage or 24 square feet, whichever is
greater, but no more than 64 square feet.
Consistent with Table 3-1806.1.a Criteria and
Limitations for Sidewalk Signs
* Does not include temporary signs pursuant to 3-1806.
ORD. 9217-19 Exhibit A l 4 of 18
Figure 36. Building Frontage Determination
g Not to Sc.,
Building Facade
Building/
Building Facade
Street Frontage
Street Frontage
ORD. 9217-19 Exhibit A 1 5 of 18
Figure 37. Calculations
Drawing Not to Scale
l
l
f
l
Linea Building Facade
60 Feet
Sign Calculation Illustration:
Total Allowable Building Sign Area: One (1) square foot of sign area per one (1) linear foot of building
facade facing the street frontage, or 24 square feet, whichever is greater.
Maximum Buildings Signs Allowed: 3
Linear Feet of Building Facade:
Total Building Signage Area Allowed:
60 feet
60 square feet.
A. Projecting Sign: One 32 Sf. (8'x2.5'=20 Sf. Rectangular section) + (12 Sf. Circular Section Rad=2').
B. Canopy Sign: Two 28 Sf. ( Two signs - 14'x1.0'= 14 Sf. Each).
Total Building Sign Area: 60 Sf.
Number of Building Sign: 3
Additional Allowable Signage
C. Proposed Window Sign:
24 Sf. (Two signs - 12 Sf. Each).
10% of Window area.
Total Additional Signage: 24 Sf.
Number of Additional Signs: 2
TOTAL SIGN AREA: 84 Sf.
TOTAL NUMBER OF SIGNS: 5
ORD. 9217-19 Exhibit A 1 6 of 18
F gure 38. Calculations
Drawing Not to Scale
Linear Building Facade
60 Feet
Sign Calculation Illustration:
Total Allowable Building Sign Area: One (1) square foot of sign area per one (1) linear foot of building
facade facing the street frontage, or 24 square feet, whichever is greater.
Maximum Buildings Signs Allowed: 3
Linear Feet of Building Facade:
Total Building Signage Area Allowed:
A. Wall Sign:
B. Awning Sign:
C. Shingle Sign:
60 feet
60 Square Feet.
40 Sf. (7x20')
9 Sf. (3'x3')
6 Sf. (2.4'x2.4')
Total Building Sign Area: 55 Sf.
Number of Building Sigs: 3
Additional Allowable Signage
D. Proposed Window Sign: 24 Sf. (Two signs -12 Sf. Each),
10% of Total Window area.
E. Proposed Awning Valance Sign: 10 Sf. (Two signs - 5 Sf. Each 160"x0.75=120"x6"= 5 Sf.).
Up to 75% of Valance Width.
Total Additional Sign Area: 34 Sf.
Number of Additional Signs: 4
TOTAL SIGN AREA: 89 Sf.
TOTAL NUMBER OF SIGNS: 7
ORD. 9217-19 Exhibit A 17 of 18
C) Sign Design and Styles
1. Allowable sign styles/designs include flat
cut out letters, shoebox cabinet signs, contour
cabinet signs, capsule signs, push -through signs,
signs sewn to or screen printed on awnings,
open face channel letters, back-lit/halo channel
letters, or other designs/styles that produce a
high-quality appearance as approved by the
Community Development Coordinator.
2. In addition to those prohibited signs set forth
in Section 3-1804, the following sign designs and
types shall not be permitted in the Downtown
District.
a. Standard cabinet signs
b. Back -lit awning signs
c. Internally illuminated channel letters/front-lit
letters
d. Signs painted on buildings
e. Raceways and wireways, unless designed as
an integral part of the sign design
f. Paper/poster/etc. unless allowed pursuant to
Section 3-1806 Temporary Signs
D) Sign Types
The following sign types are permitted in the
Downtown District subject to the requirements
below.
ORD. 9217-19 Exhibit A18 of 18
f
Figure 39. Wall Sign Diagram
i
Figure 40. Wall Sign Example
Figure 41. Wall Sign Example
1 Wall Signs
a. Description: A sign attached parallel to and
placed either directly on or attached to the
exterior wall of a building.
b. Number of Signs: No more than 3 per
establishment facing a street frontage.
c. Dimensional Requirements
1. The width of a wall sign shall not exceed
75% of the length of the facade along a
street.
2. Wall signs shall not project more than 12
inches from the building facade.
d. Standards
1. Wall signs shall be located on the upper
portion of the storefront, within or just
above the storefront opening.
2. One main wall sign is permitted per
facade facing a street. Smaller walls signs
are permitted in compliance with Section
C-705, Table 5.
3. Wall signs may be externally or internally
illuminated in accordance with Sections
C -704.D and Section C -705.C.
4. No wall sign may extend above the top of
the first floor or the finished floor line of the
second floor, unless otherwise approved by
the Community Development Coordinator.
ORD. 9217-19 Exhibit A 1 9 of 18
Figure 42. Projecting Sign Diagram
Figure 43. Projecting Sign Example
Figure 44. Projecting Sign Example
2. Projecting Signs
a. Description: A two-sided sign that is
attached to and projects outward from the
building. It is generally vertical in orientation
and projects perpendicular to the building.
b. Number of Signs: No more than 1 projecting
sign per establishment.
c. Dimensional Requirements
1. The width of a projecting sign shall not
exceed 4 feet.
2. Sign brackets shall not extend more than
18 inches from the building wall.
3. Projecting signs shall be setback 5 feet
from the curb line.
d. Standards
1. A projecting sign shall be located a
minimum of 30 feet from another projecting
sign.
2. Projecting signs shall be located between
the finished floor of the 2nd and 3rd story or
between the 2nd story and roof.
3. A projecting sign may be located on
a building corner and may incorporate
sign area from both frontages provided
the remaining allowable sign area is split
proportionally among the two frontages.
4. Projecting signs may be externally or
internally illuminated in accordance with
Sections C -704.D and Section C -705.C.
ORD. 9217-19 Exhibit AI 10 of 18
f
Figure 45. Canopy Sign Diagram
i
Figure 46. Canopy Sign Example
Figure 47. Canopy Sign Example
3. Canopy Signs
a. Description: A sign that is attached to,
applied to or affixed to the visible surface of an
attached canopy.
b. Number of Signs: No more than 2 canopy
signs per establishment facing a street
frontage.
c. Dimensional Requirements
1. No more than 75% of the width of the
canopy may be occupied by signage.
2. Letters attached to and projecting above
the canopy shall be limited to 2 feet in
height.
3. The vertical clearance from the sidewalk
to the lowest point of the canopy shall be 8
feet.
4. The canopy shall be setback 5 feet from
the curb line.
d. Standards
1. Signs may be located on the face of the
canopy or extend above it.
2. A raceway may be used to attach a
canopy sign erected above a canopy
provided it is concealed from view behind
the canopy.
3. Canopy signs may be illuminated in
accordance with Section C -704.D and
Section C -705.C.
ORD. 9217-19 Exhibit AI 11 of 18
Figure 48. Awning Sign Diagram
Figure 49. Awning Sign Example
Figure 50. Awning Sign Example
4. Awning Signs
a. Description: A sign that is affixed flat to the
valance or the shed of an awning. Such sign
may be screen printed or appliqued to the
awning.
b. Number of Signs: No more than 1 awning
sign shall be allowed on each awning shed and
valance.
c. Dimensional Requirements
1. No more than 30% of the shed area
(sloping plane) of the awning may be
occupied by signage.
2. Signs on awning valances 10 inches
or less in height are exempt from the
maximum allowable sign area and
maximum number of permitted signs.
3. No more than 75% of the awning valance
may be used for signage.
4. The vertical clearance from sidewalk to
the lowest point of awning shall be 8 feet.
5. The awning shall be setback 5 feet from
the curb line.
d. Standards
1. Awning signs shall only be allowed on
awnings erected over ground floor doors
and/or windows.
2. Awning signs shall only be externally
illuminated.
3. Signage is only allowed on the shed
or valance of the awning along a street
frontage.
ORD. 9217-19 Exhibit A 1 12 of 18
Figure 51. Shingle Sign Diagram
Figure 52. Shingle Sign Example
Figure 53. Shingle Sign Example
5. Shingle Signs
a. Description: A small projecting sign that
extends outward at a 90 degree angle and may
either hang from brackets or be mounted with
brackets to the building facade.
b. Number of Signs: No more than 1 shingle
sign per establishment along a street frontage.
c. Dimensional Requirements
1. Shingle signs shall not exceed 6 square
feet in area.
2. Shingle signs, including sign brackets,
shall not extend more than 4 feet from the
building wall.
3. The vertical clearance from the sidewalk
to the lowest point of the shingle sign shall
be 8 feet.
4. Shingle signs shall be setback 5 feet from
curb line.
d. Standards
1. A shingle sign shall be located a minimum
of 15 feet from a projecting sign or another
shingle sign.
2. Shingle signs shall be located below the
finished floor level of the second story.
3. Shingle signs may be externally or
internally illuminated in accordance with
Sections C -704.D and C -705.C.
ORD. 9217-19 Exhibit A113 of 18
Figure 54. Under Canopy Sign Example
Figure 55. Under Canopy Sign Example
Figure 56. Under Canopy Sign Example
6. Under Canopy Signs
a. Description: A sign that is suspended from,
and located entirely under a covered porch,
covered walkway or canopy supported by a
building.
b. Number of Signs: No more than 1 per
establishment facing a street frontage.
c. Dimensional Requirements
1. Under canopy signs shall not project
beyond the limitations of the covered porch
or canopy.
2.The vertical clearance from the sidewalk
to the lowest point of the under canopy
sign shall be 7 feet.
3. Under canopy signs shall be setback 5
feet from the curb line.
d. Standards
1. Under canopy signs shall be used only
at ground floor locations except for upper
floor businesses with covered entry porches
or balconies.
2. Under canopy signs may be externally
illuminated.
3. Under canopy signs shall be securely fixed
to the underside of the canopy or porch.
ORD. 9217-19 Exhibit A I 14 of 18
Figure 57. Window Sign Example
Figure 58. Window Sign Example
Figure 59. Window Sign Example
7. Window Signs
a. Description: A sign that is affixed or attached
to the inside of a window facing the street.
b. Number of Signs: N/A
c. Dimensional Requirements
1. Window signs shall not exceed 10% of any
window or glass door opening.
2. The total area of window signs erected
along a street frontage shall not exceed 50
square feet.
d. Standards
1. Window signs shall be limited to windows
and doors on the ground floor.
2. Window signs should be applied directly
to the interior face of the glazing or hung
inside the window, thereby concealing all
mounting hardware and equipment
3. Window signs shall not obscure views
into a business.
4. Window signs should complement the
merchandise display without obscuring it.
5. Window signs should be scaled to the
pedestrian instead of vehicular traffic.
ORD. 9217-19 Exhibit A115 of 18
Figure 60. Skyline Sign Diagram
Figure 61. Skyline Sign Example
Figure 62. Skyline Sign Example
8. Skyline Signs
a. Description: A building sign that is attached
to the exterior wall of the upper band of a
building.
b. Number of Signs: No more than 1 sign per
facade along a street frontage.
c. Dimensional Requirements:The maximum
height of a skyline signs shall not exceed an
average of 4 feet.
d. Standards
1. Skyline signs may be oriented horizontally
or vertically.
2. Skyline signs shall not be externally
illuminated. Internally illuminated signs
are permitted provided the sign is in
compliance with Sections C -704.D and
C-705.6.
3. An allowable skyline sign may be located
on any side of the building.
4. The design of a skyline sign shall be
complementary and not compete with or
detract from any sculpted roof design.
ORD. 9217-19 Exhibit A116 of 18
Figure 63. Freestanding Sign Diagram
Figure 64. Freestanding Sign Example
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Figure 65. Freestanding Sign Example
9. Freestanding Sign
a. Description: A sign supported by a structure
or supports that are permanently placed on or
anchored in the ground that are independent
of any building.
b. Number of Signs: No more than 1
freestanding sign per parcel.
c. Dimensional Requirements
1. Freestanding signs shall not exceed 6 feet
height.
2. Freestanding signs shall be located in a
landscaped area consisting of shrubs and/or
ground cover at least 3 feet in width around
the entire sign base.
3. Freestanding signs shall be setback 5 feet
from any property line.
d. Standards
1. Freestanding signs shall be designed with
a distinctive design that is complementary
to the building or with an architectural
element used on the building such as an
arch, capstone, pediment, distinctive roof
form/material, etc. defining materials,
textures and colors used on the building;
or a shape, form or motif that portrays the
business.
2. Freestanding signs shall be consistent
with or complementary to the overall
design, colors, materials and font style of
the building signage.
3. Freestanding signs may be externally
illuminated. Internally illuminated signs
may be permitted only if the letters and
graphics on the sign are illuminated.
4. The base and/or supports of freestanding
signs shall be of a width that creates
proportionality to the overall sign design.
5. No more than 25% of sign face area may
contain two lines of zip track for manual
changeable area. Such area and letters shall
be coordinated with the color of the sign.
ORD. 9217-19 Exhibit A 17 of 18
Figure 66. Sidewalk Sign Example
Figure 67. Sidewalk Sign Example
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Figure 68. Sidewalk Sign Example
10. Sidewalk Signs
a. Description: A freestanding sign which
placed upon the ground and that is portable
and readily moved from place to place.
b. Number of Signs: The allowable number of
signs is set forth in Table 3-1806.1.a.
c. Dimensional Requirements: Sidewalk
signs shall comply with the dimensional
requirements set forth in Table 3-1806.1.a.
d. Standards: Sidewalk signs shall comply
with the design standards set forth in Table
3-1806.1.a.
ORD. 9217-19 Exhibit A118 of 18