10/29/2018 Community Redevelopment Agency Meeting Minutes October 29, 2018
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
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Meeting Minutes
Monday, October 29, 2018
9:00 AM
Council Chambers
Community Redevelopment Agency
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City of Clearwater
Community Redevelopment Agency Meeting Minutes October 29, 2018
Roll Call
Present 5 - Chair George N. Cretekos, Trustee Doreen Caudell, Trustee Bob
Cundiff, Trustee Hoyt Hamilton, and Trustee David Allbritton
Also Present—William B. Horne 11 — City Manager, Jill Silverboard — Deputy City
Manager, Micah Maxwell —Assistant City Manager, Pamela K.
Akin — City Attorney, Rosemarie Call — City Clerk, Nicole Sprague —
Official Records and Legislative Services Coordinator, and Amanda
Thompson — CRA Executive Director.
To provide continuity for research, items are listed in agenda order although not
necessarily discussed in that order.
1. Call to Order— Chair Cretekos
The meeting was called to order at 9:18 a.m. at City Hall.
2. Approval of Minutes
2.1 Approve the minutes of the October 1, 2018 CRA Meeting as submitted in written
summation by the City Clerk.
Trustee Caudell moved to approve the minutes of the October 1, 2018
CRA Meeting as submitted in written summation by the City Clerk.
The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda — None.
4. New Business Items
4.1 Downtown Parking Study Presentation - Kimley Horn Consultants
Kimley Horn Representative David Taxman provided a PowerPoint
presentation.
In response to questions, Mr. Taxman said progressive development
standards do not require parking as they can be cost restrictive for
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Community Redevelopment Agency Meeting Minutes October 29, 2018
some projects. This market driven model allows the private sector to
determine the number of parking spaces needed. CRA Executive
Director Amanda Thompson said the City is assuming the developer will
construct the number of parking spaces needed to meet their use and
attract tenants. Mr. Taxman said the lender may require a minimum
number of parking spaces. Another option to consider is for the City to
build a parking garage and provide parking to support development. The
county public parking spaces are not advertised or strictly enforced. He said
the County is experiencing issues with overnight parking and they do not
want to tow the vehicles. Mr. Taxman said the County should provide
signage when the parking is available to the public and advising vehicles will
be towed outside of the time period. He said the City has wayfinding signage
for public parking through the Downtown core but signage at the parking
garage is not easily identifiable. He suggested making on-street parking
more expensive.
Deputy City Manager Jill Silverboard said staff is looking at smart
parking solutions that will allow individuals to find available parking
spaces on their mobile devices.
In response to questions, Mr. Taxman said shared mobility is the
future in transit and will eventually reduce demand for parking and
require garages be built for adaptive reuse. Currently, there is a surplus
of parking spaces in Downtown, the future demand analysis may show
some deficit but it will identify when planning should begin to build a
parking garage. He recommended that the City's parking policy keep up
with technology. He said the stakeholders meeting held last week
identified that daytime parking is becoming an issue. the 3 vehicles per
1000 sq. ft. standard is insufficient, the stakeholders identified they need 8
vehicles per 1000 sq. ft. There is adequate public parking throughout
Downtown to serve the typical user. Ms. Thompson said there enough
surplus parking that can be managed as shared parking, staff will have to
work with the property owners to provide some relief. Mr. Taxman
said valet parking along Cleveland Street is a good idea as it provides
the most convenient form of parking.
Discussion ensued with comments made that shared parking and
parking convenience for retail and office must be defined.
4.2 Approve the extension of a lease agreement between the Community Redevelopment
Agency (CRA) and Water's Edge Commercial Group, LLC, a Florida Limited Liability
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Community Redevelopment Agency Meeting Minutes October 29, 2018
Company, for the premises located at 331 Cleveland Street No. 2502, and authorize the
appropriate officials to execute same.
The CRA began a lease with Water's Edge Commercial Group, LLC on June 1,
2017 to use approximately 2,000 square feet of first-floor retail space located in
the ground floor of Water's Edge Condominiums as an Artist Workshop/Exhibit
Space and public education space for Imagine Clearwater. The retail space,
branded as Second Century Studios, has assisted in implementation of
downtown redevelopment goals by providing increased cultural programming to
generate foot traffic in downtown and engaging the public in the Imagine
Clearwater plan. To date, the space has hosted Bazaar Art Collective, an arts
installation, Plasti-Plast, by national artist Amy Landesburg, two Clearwater
employee arts shows and most recently the Florida Center for Creative
Photography.
Second Century Studios will continue to play a key role in the CRA's 18-month
strategy by providing a space for public art programming, hosting targeted
networking events for private investors and supporting "pop-up retail"
businesses to increase opportunities for shopping in downtown. These activities
support building a positive brand, attracting housing and encouraging private
investment. Also, the studio fills a space on highly visible downtown corner that
is difficult to lease due to the lack of guaranteed parking. Future activities in
Second Century Studios include:
• Temporary installations by Seahorse Gallery, located on Clearwater
Beach, featuring the art of Jim Warren and Dick Zimmerman as well as
daily programs (October 13-November 16, 2018)
• Holiday Vendor Market (November 17 - December 31, 2018)
• "Dreams of Dali", a virtual reality exhibit, by The Dali Museum (January -
June 2019)
• Pop up retail and art exhibitions (July-November 2019)
• Holiday Vendor Market (November - December 2019)
The original lease agreement had a term of six months, with two six-month
extensions, which is set to expire on November 1, 2018. The agreement had a
monthly rental rate of$1,425.24 and the CRA was responsible for all utility and
build out costs. The CRA wishes to extend the lease to a new end date of
January 31, 2020 at the same rental rate and other terms of the agreement.
After January 31, 2020, staff anticipates this retail space will return to use by the
private market.
APPROPRIATION CODE AND AMOUNT:
Funding for this agreement is available in CRA project 94885, ULI
Implementation.
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Trustee Cundiff moved to approve the extension of a lease
agreement between the Community Redevelopment Agency (CRA)
and Water's Edge Commercial Group, LLC, a Florida Limited
Liability Company, for the premises located at 331 Cleveland Street
No. 2502, and authorize the appropriate officials to execute the
same. The motion was duly seconded and carried unanimously.
4.3 Adopt the Community Redevelopment Agency (CRA) 18-month strategy that outlines the
CRA's work program from November 2018 through March 2020.
In early 2018, the CRA Trustees adopted a new Clearwater Downtown
Redevelopment Plan which outlined a vision and goals to increase the
attractiveness of downtown as a place to live, work and play. Within the Plan,
Chapter 4: Plan Implementation contains four sections. The CRA section
outlines the specific role of the CRA in downtown revitalization. The Funding
Sources section contains all the identified and potential sources of revenue for
implementation as well as tax increment projections for the CRA districts. The
Incentives section provides information on available incentive programs for the
downtown area as well as a framework for establishing new incentive
programs. The Capital Improvement Program and Policy Implementation
Projects section lists planned improvements and their costs for the entire
downtown plan area as well as each character district.
With the adoption of the 2018 Clearwater Downtown Redevelopment Plan, the
CRA trustees established an operational framework and a capital
improvements budget for the next 5-10 years. A recommended next step is to
adopt a more detailed implementation strategy for the next 18 months to
leverage existing city leadership that will be in place until March 2020 and focus
on activities that will support sustainable economic development in downtown.
The proposed 18-month strategy focuses on four objectives:
• Creating and sharing authentic, positive stories about Downtown
Clearwater
• Beginning construction on Imagine Clearwater
• Permitting 600 housing units
• Attracting $100 million dollars of private investment
Each objective includes a list of activities that will support meeting the objective
and are aligned with the 2018 Downtown Plan. CRA staff will report on these
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Community Redevelopment Agency Meeting Minutes October 29, 2018
objectives to the CRA Trustees monthly beginning in December 2018.
APPROPRIATION CODE AND AMOUNT:
Future CRA expenditures are identified and approved as part of the annual
budgeting process.
Trustee Allbritton moved to adopt the Community Redevelopment
Agency (CRA) 18-month strategy that outlines the CRA's work
program from November 2018 through March 2020. The motion was
duly seconded and carried unanimously.
4.4 Approve a time limited, grant program for tenants in the Community Redevelopment
Agency (CRA) area that have permitted or opened food/drink businesses operating on
nights and weekends, that received a Certificate of Occupancy or were under active
construction after January 1, 2018 and authorize the appropriate officials to execute
same.
The Community Redevelopment Agency (CRA) is recommending approval of a
time-limited Food and Drink Tenant grant program as part of the CRA's
18-month strategy to share positive stories about downtown, attract new
housing and encourage private investment into downtown. The CRA's goal is to
enhance downtown's ability to serve as a restaurant destination and to serve
existing employees/residents in downtown by providing more food and drink
options that are open on nights and weekends.
In August 2018, the CRA Trustees ended the Anchor Tenant Incentive program
and directed CRA staff to work with tenants to develop solutions to that would
support existing food and drink businesses that opened or began construction
while the Anchor Tenant program existed, but due to a variety of factors were
not eligible to participate in the Anchor Tenant program.
From July to September 2018, CRA staff has held numerous individual
meetings, two focus groups and conducted an online survey with existing food
and drink tenants in downtown and potential tenants who have indicated they
would consider establishing a business in downtown. Based on the feedback
received, the proposed grant program is designed for current food and drink
tenants, who are open on nights and weekends, that received a Certificate of
Occupancy or were under active construction after January 1, 2018. Key
elements of the grant program include:
• This is a one-time, limited grant opportunity for tenants. The application
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period will open from November 1- December 15. The CRA trustees will
be asked to award grants in February 2019.
• The food and drink business must be open at a minimum from
Wednesday - Saturday from 5:00pm to 10:00pm to be eligible for the
grant.
• The business must be located within the CRA area.
• There is a distinction between full service restaurants and bars.
• Full service restaurants are eligible to be reimbursed for improvements
made to the building for 35% of their costs up to $100,000. They must
provide a legal and financial performance guarantee that they will remain
in operations for 5 years.
• Bars are eligible to be reimbursed for improvements made to the
building, fixtures and furnishings. All eligible expenses will be 100%
reimbursed up to a $30,000 maximum. They must provide a legal
guarantee that they will remain in operation for 2 years.
The proposed grant program balances the legal requirements for the use of
CRA funds, meets the goals of the downtown redevelopment plan and
addresses the tenants' primary concerns. It provides support to those
businesses that have already invested in downtown this year and support for
the completion of investment that are underway.
APPROPRIATION CODE AND AMOUNT:
Funding is available in the Opportunity Fund 388-94893.
In response to questions, CRA Executive Director Amanda Thompson
said the timeframe begins when the grant is awarded. There is currently
$1.3 million available in the opportunity grant. There is $100,000
available in the facade improvement program.
Trustee Hamilton moved to approve a time limited, grant program
for tenants in the Community Redevelopment Agency (CRA) area
that have permitted or opened food/drink businesses operating on
nights and weekends, that received a Certificate of Occupancy or
were under active construction after January 1, 2018 and authorize
the appropriate officials to execute same. The motion was duly
seconded and carried unanimously.
4.5 Approve a time-limited grant program for property owners to support the establishment of
new food and drink businesses that are open on nights and weekends in the Downtown
Core and Prospect Lake districts and authorize the appropriate officials to execute
same.
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Community Redevelopment Agency Meeting Minutes October 29, 2018
The Community Redevelopment Agency (CRA) is recommending approval of a
Food and Drink Property Owner grant program as part of the CRA's 18-month
strategy to share positive stories about downtown, attract new housing and
encourage private investment into downtown. The CRA's goal is to enhance
downtown's ability to serve as a restaurant destination and to serve existing
employees/residents in downtown by providing more food and drink options that
are open on nights and weekends. There is a total grant budget of$1 million for
all the food and drink grant programs combined.
In August 2018, the CRA Trustees ended the Anchor Tenant Incentive program
and directed CRA staff to work with property owners and tenants to develop
solutions that would support the establishment of new food and drink
businesses in downtown.
From July to September 2018, CRA staff has held numerous individual
meetings, focus groups and conducted an online survey with existing
commercial property owners in downtown and potential tenants who have
indicated they would consider establishing a business in downtown. Based on
the feedback received, the proposed grant program sets up a partnership
between the CRA and the commercial property owner to identify building
improvements that will make their space "restaurant ready." Key elements of
the grant program include:
• There is a pre-qualification period from November 1 to December 1,
2018. During this time, the property owner submits a list of building
improvements and the total cost of those improvements to the CRA for
preliminary grant approval.
• The CRA will establish a preliminary grant approval amount that will
provide for reimbursement of the owner's building improvement
expenses by 50% up to a maximum grant of$250,000. Rental subsidy is
not an eligible grant expense.
• Once pre-qualified, property owners will have 90 days to find an eligible
tenant and submit a full grant application. The tenant must be open, at a
minimum, Wednesday - Saturday from 5pm-10pm.
• Pre-qualification will begin November 1, 2018, preliminary grant amounts
will be established in December 2018 and property owners will have until
March 1, 2019 to secure a tenant and submit a full application. Grants
must be approved by the CRA Trustees and will be awarded on a first
come, first served basis.
The proposed grant program balances the legal requirements for the use of
CRA funds, meets the goals of the downtown redevelopment plan and provides
a partnership opportunity for property owners who wish to invest in their
buildings to attract restaurants and bars.
APPROPRIATION CODE AND AMOUNT:
Funding is available in Opportunity Fund 388-94893
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Community Redevelopment Agency Meeting Minutes October 29, 2018
In response to a question, CRA Executive Director Amanda Thompson
said four landlords have expressed an interest in the proposed program.
Applicants would have 30 days to express interest and identify
investment amount and 90 days to find a tenant
One individual supported a program that incentivizes the tenant.
Discussion ensued with concerns expressed that the proposed plan does
not offer much flexibility and that the proposed plan was not shared with all
of Council. Ms. Thompson said the only parameters included are 1) food
and drink establishments, opened nights and weekends and 2) a
$250,000 maximum grant. The property owner sets how much will be
invested in their building. If the owner does not see value in improving
their building, this program will not work for them. She said the program is
designed for property owners who want to make improvements to their
building to attract these types of uses. If by December 1 no property
owners pre-qualify, the program goes away and staff starts all over with
another tactic. Staffs priority is to improve the perception of the CRA's
market.
A concern was expressed that the proposed program does not help big
restaurants that want to come into the area. Support was expressed to
pursue a tiered program that allows many businesses to apply.
Trustee Cundiff moved to table Item 4.5 (until after Item 4.6). Motion
failed for lack of a second.
Trustee Caudell moved to approve a time-limited grant program for
property owners to support the establishment of new food and
drink businesses that are open on nights and weekends in the
Downtown Core and Prospect Lake districts and authorize the
appropriate officials to execute same. The motion was duly
seconded and carried by the following vote:
Ayes:4 - Chair Cretekos, Trustee Caudell, Trustee Hamilton and Trustee
Allbritton
Nays:1 - Trustee Cundiff
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Community Redevelopment Agency
4.6 Tiered Incentive Idea Discussion
Meeting Minutes October 29, 2018
The Trustees recessed from 10:48 a.m. to 10:54 am.
Joseph Corvino presented a PowerPoint presentation.
In response to a question, CRA Executive Director Amanda Thompson
said staff was provided a copy of the information two weeks ago.
5. Director's Report
5.1 Update on Holiday Extravaganza - Madai Gutierrez
6. Adjourn
Attest
City Clerk
City of Clearwater
Recreation Specialist Madai Gutierrez reviewed the featured events
scheduled from November through December as part of the Holiday
Extravaganza. Featured events will include family themed movie nights,
a holiday concert, merchant events and carnival.
In response to questions, Ms. Gutierrez said staff is finalizing the main
event flyer and will share the flyer and event calendar with local partners.
The flyer should be finalized within ten days. The movies will be held at
Station Square Park.
The meeting adjourned at 11:13 a.m.
eOrk.k.r\cr At o)
Chair
Community Redevelopment Agency
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