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APP2015-00001APP201 . 5m00001 1500 S BELCHER RD Date Received: 8/6/2015 8:44 • .37 AM McDonalds ZONING DISTRICT: Commercial LAND USE: Commercial General eral ATLAS PAGE: 316B PLANNER OF RECORD: PLANNER: Matthew Jackson, Planner III °Clearwater0 - �8� �� 5 1500 S BELCHER RD APP2015-00001 McDonalds Zoning: Commercial Atlas #: 316B IT IS INCUMBENT UPON THE APPLICANT TO SUBMIT COMPLETE AND CORRECT INFORMATION. ANY MISLEADING, DECEPTIVE, INCOMPLETE OR INCORRECT INFORMATION MAY INVALIDATE YOUR APPLICATION. ALL APPLICATIONS ARE TO BE FILLED OUT COMPLETELY AND CORRECTLY, AND SUBMITTED IN PERSON (NO FAX OR DELIVERIES) TO THE CITY CLERKS OFFICE. SECTION 4-502.A: AN APPEAL OF A LEVEL ONE (FLEXIBLE STANDARD) APPLICATION MAY BE INITIATED BY AN APPLICANT OR PROPERTY OWNERS WITHIN THE REQUIRED NOTICE AREA AND WHO PRESENTED COMPETENT SUBSTANTIAL EVIDENCE IN THE LEVEL ONE REVIEW, WHICH IS THE SUBJECT OF THE APPLICATION WITHIN SEVEN DAYS OF THE DATE THE DEVELOPMENT ORDER IS ISSUED. THE FILING OF AN APPLICATION/NOTICE OF APPEAL SHALL STAY THE EFFECT OF THE DECISION PENDING THE FINAL DETERMINATION OF THE CASE. SECTION 4-502.B: APPEAL OF ALL OTHER APPLICATIONS OTHER THAN LEVEL ONE APPROVAL FLEXIBLE STANDARD MAY BE INITIATED BY THE APPLICANT, OR BY ANY PERSON GRANTED PARTY STATUS WITHIN 14 DAYS OF THE DECISION. SUCH APPLICATION SHALL BE FILED WITH THE CITY CLERK IN A FORM SPECIFIED BY THE COMMUNITY DEVELOPMENT COORDINATOR IDENTIFYING WITH SPECIFICITY THE BASIS FOR THE APPEAL AND ACCOMPANIED BY A FEE AS REQUIRED BY SECTION 4-202(E). THE FILING OF AN APPLICATION/NOTICE OF APPEAL SHALL STAY THE EFFECT OF THE DECISION THE_E[NAL.- DETERMINATION OF THE CASE. IEC E IV E D APPEALS TO THE COMMUNITY DEVELOPMENT BOARD: $250 11S�.•.• APPEALS TO HEARING OFFICER: $500 AUG 0 5 2015 PROPERTY OWNER (PER DEED): McDonald's ANNING & DEVELOPMENT MAILING ADDRESS: 10150 Highland Manor Dr, Tampa, FL 33610 PHONE NUMBER: 813-630-9634 EMAIL: tim.chess@us.mcd.com AGENT OR REPRESENTATIVE: The Seyer Group - Kim Seyer/Pam DeDea MAILING ADDRESS: 7321 Merchant Ct, Sarasota, FL 34240 PHONE NUMBER: 941-552-2200 EMAIL: kim@seyergroup.com - pam@seyergroup.com ADDRESS OF SUBJECT PROPERTY: 1500 S Belcher Rd, Clearwater PARCEL NUMBER(S): 24 29 15 00000 440 0100 LEGAL DESCRIPTION: PART OF SE 1/4 OF SE 1/4 OF SEC 24-29-15 DESC FROM SE SEC COR TH NOOD01'41"W 1304.84FT TH N89DO7'09'W SOFT TH SOOD01'41"E 28.84 FT FOR POB TH SOOOOV41"E 171.16FT TH N89D07'09"W 20OFT TH NOOD01'41"W 182.52FT TH S88D4346"E 190.02FT TH S44D22'36"E 14.30FT TO POB CASE NUMBER TO BE APPEALED: CS P ZDL-I-. Q 10 1 S DATE OF DECISION: I( il� 2& Ij�- Planning & Development Department, 100 S. Myrtle Avenue, Clearwater, FL 33756, Tel: 727-562-4567; Fax: 727-562-4865 Page 1 of 2 Revised 01/12 SELECT THE SPECIFIC APPEAL: APPEALS TO THE COMMUNITY DEVELOPMENT BOARD (CDB): ❑ Orders, requirements, decisions or determinations made by an administrative official in the administration of the Community Development Code, except for enforcement actions. ❑ Administrative interpretations of the Community Development Code. ❑ Level One (Flexible Standard Development and Minimum Standard) approval decisions. ❑ Any denials deemed to have occurred as result of the failure of the Community Development Coordinator to act within the time limits provided in this Community Development Code. ❑ Denials of any permit or license issued under the provisions of the Community Development Code. APPEALS TO A HEARING OFFICER: ❑ Decisions of the Community Development Board regarding ❑ Decisions of the Community Development Board regarding Level One applications. Level Two applications. ❑ Any denials deemed to have occurred as a result of the failure of the Community Development Board to act within the time limits provided in the Community Development Code, or as a result of the failure of any other administrative official or body (other than the Community Development Coordinator or the City Council) to act within the ' r applicable law, rule, policy, or regulation then in effect. � BASIS OF APPEAL (Explain in detail the basis for the appeal): See Attached AUG 0 5 2015 PLANNING & DEVELOPMENT 1500 S BELCHER RD APP2015-00001 McDonalds Zoning: Commercial Atlas #: 316B STATE OF FLORIDA, COUNTY OF PINELLAS I, the undersigned, acknowledge that all Sworn to and subscribed before me this _ �� J/ day of representations made in this application are true and 1(�f' af7 /— , to me and/or by accurate to the best of my knowledge and authorize j j 1� / City representatives to visit ari photograph the 1L/ rY`� ,l I'I �IQ�G ,who is ersonally�kno�nas property described inthis appli produyd dentification. of prl*erty owner or representative Notarypublic, My commission expires: E. EXON Planning & Development Department, 100 S. Myrtle Avenue, Clearwater, FL 33756, Tel: 727-562-4567; Fax: 727-562-4865 Page 2 of 2 Revised 01112 THE SEYER GROUP Appeal Request The basis for appeal of Development Order CSP2012-07015A - 1500 S Belcher is that staff is not applying the Comprehensive Sign Code (CSP) language to the amendment request for window graphic signage. The subject property, McDonald's located at the intersection of Nursery and Belcher, utilized the CSP code for all of the signage permitted on the site. The City has been very consistent that all signage had to be included when a CSP application process was utilized. Section 3-1808 B2 states that the community development coordinator shall review all sign types (freestanding, attached, windows, interior site directional, etc.) for the business and/or the development parcel to achieve compliance in so far as possible with these current regulations. It also states that the community development coordinator may allow for flexibility in reviewing the master sign plans if it results in a substantially improved and comprehensive proposal. The code does not prohibit window film and the graphics are incorporated into the window film. This is exactly the type of innovative and creative signage called out in the general principles of the CSP. The intent of the CSP is to allow businesses signage communication flexibility. General principles of the CSP code 1. ® Z w 2 N O o LU � w 0 U 0 a z_ 3 CD Z �m or 0 The intent of the comprehensive sign program is to provide private property owners and businesses with flexibility to develop innovative, creative and effective signage and to improve the aesthetics of the City of Clearwater. The minimum sign standards established in this Division 18 ensure that signage will not have an adverse impact on the aesthetics, community character and quality of life of the City of Clearwater. The city recognizes, however, that in many circumstances, there are innovative and creative alternatives to minimum standard signage which are desirable and attractive and will enhance community character and individual property values. The purpose of the comprehensive sign program is to provide an alternative to minimum standard signage subject to flexibility criteria which ensure that alternative signage will 7321 Merchant Court • Sarasota,. Florida 34240 - 941.552.2200 • Fax 941.552.22 10 o� n� 2 o -0 Vt P. ° �o I Cn 3 CD �m or o0 0 M IU D iv X v W ou not have an adverse impact on the aesthetics, community character and quality of life of the City of Clearwater. The window film industry has made a lot of progress in their product. The film offers the energy efficiency and security barrier that it has always offered, yet it now can incorporate graphics. The graphics do not block any of the visibility in or out of the restaurant. This type of window film is new to McDonald's and is being used in conjunction with the testing of the "Create Your Taste" (CYT) program. McDonald's had wanted to incorporate Clearwater into its national test on its new product. This is a historical change for McDonald's to offer a gourmet specialized sandwich and we have stated that the graphics would be removed by the end of the year when the CYT test is over. The CSP allows for flexibility to be granted. The window graphics are part of a national product test to a new hamburger. The new custom hamburger can only be ordered inside the restaurant. McDonald's is trying to educate the customer and make them aware of the new product before they enter the drive thru. The window graphic cannot be clearly read or understood unless you are in the parking lot of the restaurant. Traffic traveling on Nursery is not going to grasp the window signage. The traffic on Nursery would see the monument sign and the arches on the building. The CSP allows for flexibility to be granted. The front of the McDonald's faces Belcher Road. There is already an allowance for additional 94.22 square feet of signage left unused due to CSP restrictions on raceways and Electronic Message Systems. The oth temporary signage measures that a business would typically use a not allowed in the code or the CSP. N O n =o o a �Cn 3 CD v D v W m GU � -9-4 ru o W o Staff has commented that historically the CSP does not apply to,� window graphics even though the property has permitted all sign through the CSP process. The principal of the CSP is to allow sit specific signage programs that are new and innovative and with today's advancement in window graphics this type of signage is a _ prime example of new and innovative signage. Furthermore The City's code prohibits the use of electronic reader boards which would be the more traditional method of communicating a message, especially when implementing a national test. The City code also prohibits the use of raceways in the CSP. 7321 Merchant Court • Sarasota, Florida 34240 - 941.552.2200 • Fax 941.552.221.0 UJ a 0 UJ LU 06 0 Z Z Z a. The CSP is to be a specialized signage program offered to businesses if they choose to utilize this program. This request is consistent with the entire CSP chapter. The window graphics do not negatively impact the subject site or any adjacent property. In addition, the window graphics are part of a national test that will end by December 31, 2015. 1500 S BELCHER RD APP2015-00001 McDonalds Zoning: Commercial Atlas #: 3168 IECEIE AUG 0 5 2015 PLANNING & DEVELOPMEN"r 7321 Merchant Court • Sarasota,. Florida 34240 - 941.552.2200 • Fax 941.552.22 10 .o, PLANNING & DEVELOPMENT September 17, 2015 Kim Sever The Seyer Group 7321 Merchant Court Sarasota, FL 34240 CITY OF CLEARWATER POs OrrICE Box 4748, CLEARWATER, FLORIDA 33758-4748 MUNICIPAL SERVICES BUILDING, 100 SOUTH MYRTLEAVENUE, CLEARWATER, FLORIDA 33756 TELEPHONE (727) 562-4567 FAX (727) 562-4865 RE: Development Order — Case APP2015-00001 (related to CSP2012-07015A) Dear Ms. Seyer: This letter constitutes a Development Order pursuant to Section 4-206.D.6 of the Community Development Code (CDC). On September 15, 201 S. the Community Development Board (CDB) reviewed your application appealing an administrative determination denying the requested window signage on the north, south and east building facades, pursuant to the appeal provisions of CDC Section 4-501; for property located at 1500 South Belcher Road. The CDB Denied the appeal application because the appellant did not show compliance with all of the following criteria: 1) The decision appealed from misconstrued or incorrectly interpreted the provisions of the CDC; 2) That the decision will be in harmony with the general intent and purpose of the CDC; and 3) Will not be detrimental to the public health, safety and general welfare. The decision of the Assistant Planning and Development Director of the letter issued July 28, 2015, was confirmed unanimously by the members of the CDB. Sincerely, Michael Delk, AICP Planning and Development Director 9 �SxAI. EMPLOYMENT ANDAfFIRMATIVE.ACTION EMPLOYER" Clearwater COMMUNITY DEVELOPMENT BOARD PLANNING AND DEVELOPMENT DEPARTMENT " STAFF REPORT MEETING DATE: September 15, 2015 AGENDA ITEM: F.1 CASE: APP2015-00001 REQUEST: An appeal, pursuant to Section 4-501.A.4., Community Development Code, of GENERAL DATA: Agent........................... Owner .............................. Location .......................... Property Size .................... Future Land Use Plan...... Zoning ......................... . Adjacent Zoning.... North. South: East: West: Existing Land Use ............. the denial of an amendment to a Comprehensive Sign Program for window signage on the north, south and east building fagades pursuant to Section 3- 1808, Community Development Code. The Seyer Group — Kim Seyer and Pam DeDea McDonald's 1500 South Belcher Road; southwest corner of Belcher Road and Nursery Road. 0.83 acres Commercial General (CG) Commercial (C) District Commercial (C) District Medium High Density Residential (MHDR) District Commercial (C) District Commercial (C) District Restaurant Y✓ AERIAL lar�vater PLANNING& DEVELOPMENT DEVELOPMENT REVIEW DIVISION ANALYSIS: The 0.83 acre subject property is located at the southwest corner of Belcher and Nursery Roads. On March 20, 2012 the Community Development Board approved the Level II Flexible Development application (FLD2012-01001) for a 3,906 square foot restaurant (McDonald's) including reductions in setbacks and required landscaping. On July 20, 2012, a Comprehensive Sign Program (CSP) application (CSP2012-07015) was submitted for attached (non -window) and one freestanding sign. On September 10, 2012, the attached signage was approved and the freestanding sign denied. On January 15, 2013, a revised freestanding sign design was submitted. A revised development order was issued on January 18, 2013 to include the previously approved attached (non -window) signage and proposed freestanding sign. Included in the CSP2012-07015 was the following condition of approval number seven: • That all other Code requirements/restrictions of Division 18 (Signs) be met, including but not limited to, grand opening banners, window, temporary, construction, sale leasing signs. In June, 2015 the City received an anonymous complaint that window signage had been erected which covered all of the store windows in their entirety. Upon inspection by code enforcement staff, this was confirmed. Community Development Code (CDC) Section 3-1806.0 allows window signage to cover up to 25 percent of the total window area but in no case shall the cumulative area of window signs on any facade exceed 50 square feet. Based on this code requirement and the approved CSP condition seven, code enforcement was initiated through case number BIZ2015-00326. Post code enforcement action, on June 10, 2015 an application to amend the CSP (CSP2012-07015A) was submitted for the installation of window signage on the north, south and east facades. Following a determination that the application was complete on June 15, 2015, staff reviewed the request. Community Development Board - September 15, 2015 APP2015-00001 —Page 1 PLANNING& DIV_LOPWNT DEVELOPWENT RF.:W DI-ISIQI Comprehensive sip program flexibility criteria Sectio- 3-1808.C.4.a states that the maximum area p,�n_lted for 3nach--d signage shall range from _ ne percent uo to a maximum of six percent oflhe buildRw, facade to which the sign is to be attached. a-shdcw signage in excess of the all_•watle 25 percent referenced above can be cone.iderrd through a CSP application as the definit3n of attached sgn in Section 8-102 includes A-idow siW. On the north and earl facades all windows have been entirely seed by window s_gnage. Tie area of M-idow sigmagc on the north and east facades are 2:7.1 and 210.1 sgna=e feet, respectvely. The _ppr:)ved attached signage though CSP20 t2 )7015 on the north and east facades are 2.9 and 1J percent, respectively. With the additional w_ndow signage the reEpective percen-age of attac ie d signage on the north and east facades i3 : 5.1 and 26.2 exce-,tang the allows -le six percent The proposed signage coulc not be approved as it exceeds the maximun six per_ent -imitation Set forth in Section 3-1808.C.4.a. CSP2W 2417015 dic of include any attached signage on the south fagade. The proposa: i-iclud.s 61.6 squares feet of v►-indow signage on the south building fag3de which is 3.6 percent of tle fagade area. While dis, percentage is within the allowable limitat_ :)s established by CDC Section 3-1809_C.4, the sigmi�;e does not meet the following design based criteria. Code S,-cticn 3-18MC.1 a requires the signs proposed in a cor-�-ehensiw sign program to toe designej as a part o'the Erchitectural theme of the principal buildisis proposed or developed c the pas. -el proposed for development. Windows are an integs l component o- a building's architedura- theme a -_d serves as a visual connection to the outf.ho-s. They are a vita- element Canmunity Development Board - September 15, 3015 APP2015-00001 —Page 2 PLANNING & DEVELOPMENT DEVELOPMENT REVIEW DIVISION linking the private and public space realms visually drawing passersby into buildings. Erecting signage that covers windows in their entirety greatly diminishes the overall composition of the building and eliminates the visual connection with passersby. Signage which covers the entire window area is signage designed without regard to the architectural theme of the building and therefore inconsistent with the Code provision. Code Section 3-1808.C.1.b requires that the design, character, location and/ or materials of all attached signs proposed in a comprehensive sign program shall be demonstrably more attractive than signs otherwise permitted on the parcel proposed for development under the minimum sign standards. While staff agrees that the general graphic design (colors) of the window signs is not unattractive, the character and location, of the window signs is inappropriate. Windows are important elements of a building's overall composition and architecture and have a major impact on the appearance of the structure. Covering these architectural features in their entirety detracts from the overall look of the building. Signage designed to and located to cover architectural features in their entirety is not demonstrably more attractive than the minimum 25 percent coverage allowed. Well-designed and appropriately sized and located window signage can contribute to a building's aesthetic; however, complete coverage as proposed is inconsistent with the Code provision. On July 31, 2015, the Planning and Development Department issued a development order denying the proposed amendment application, based upon the following findings of fact and conclusions of law: Findings of Fact: 1. That the 0.83 acres is located at the southwest corner at the intersection of Nursery Road and S. Belcher Road; 2. That the subject property is currently developed with a one-story restaurant (McDonald's) approved by the Community Development Board (CDB) through Level II application FLD2012-01001 on March 20, 2012; 3. That the current signage, excluding the proposed and installed window signage, was approved pursuant to Comprehensive Sign Program application CSP2012-07015; 4. That there exists one freestanding sign at the northeast corner of the property, two freestanding drive-thru menu signs, three attached signs on the north facade and two attached signs on the east facade consistent with CSP2012-07015 approval; 5. That condition of approval number seven contained in CSP2012-07015 included that window signs meet Sign Code requirements; 6. That the proposed window signage was installed without prior approval, without an amendment to the CSP2012-07015 approval and without consultation from the City if the proposed window signs are approvable; 7. That each and every window on the north, south and east facades have been completely covered by the proposed window signage; 8. That the proposed window signage was installed without prior approval, without an amendment to the CSP2012-07015 approval and without consultation from the City if the proposed window signs are approvable; 9. That the proposed window signage exceeds the amount of signage allowed though minimum standards and was installed without an amendment to CSP2012-07015; Community Development Board - September 15, 2015 APP2015-00001 —Page 3 PLANNING & DEVELOPMENT DEVELOPMENT REVIEW DIVISION 10. That pursuant to CDC Section 8-102, window signage is included in the definition of attached signage; 11. That pursuant to CDC Section 3-1808.C.4.a, CSP flexibility criteria, the maximum area permitted for attached signage shall range from one percent up to a maximum of six percent of the building fagade to which the sign is to be attached; 12. That pursuant to CDC 3-1806.0, under minimum sign standards, window signs may be located on any window area provided such sign or combination of signs do not exceed 25 percent of the total window area on any fagade. In no case shall the cumulative area of all window signs on any fagade exceed 50 square feet; 13. That the respective cumulative area of window signage on the north, south and east facades is 207.1, 61.6 and 210.1 square feet; 14. That the proposed signage in conjunction with the existing signs located on the north fagade equals 15.1 percent of the building fagade; 15. That the proposed signage in conjunction with the existing signs located on east fagade is 26.2 percent of the building fagade; 16. That pursuant to CDC Section 3-1808.C.1.a, CSP general principle, the signs proposed in a CSP shall be designed as a part of the architectural theme of the principal building; and 17. That pursuant to CDC Section 3-1808.C.1.b, CSP general principle, the design, character, location and/or materials of all attached signs proposed in a comprehensive sign program shall be demonstrably more attractive than signs otherwise permitted on the parcel proposed for development under the minimum sign standards. All signs must be architecturally integrated into/with the design of the building. Conclusions of Law: 1. That the denial of the CSP amendment request does not preclude Code compliant window signage; 2. That the Comprehensive Sign Program amendment application is not consistent with the minimum window sign standards pursuant to CDC Section 3-1806.0; and 3. That the Comprehensive Sign Program amendment application is not consistent with the Comprehensive Sign Program review principles pursuant to CDC Section 3-1808.C.1.a, 3- 1808.C.1.b and 3-1808.C.4.a. An appeal from the above Level One (Comprehensive Sign Program) decision was filed on behalf of the property owner by The Seyer Group on August 05, 2015, consistent with the timeframe established for an appeal to be initiated in CDC Section 4-502. Pursuant to CDC Section 4-501.A.3, the Community Development Board (CDB) has the authority to hear appeals from Level One (Comprehensive Sign Program) decisions. Pursuant to CDC Section 4-504.A, the CDB shall review the application, the recommendation of the Community Development Coordinator, conduct a quasi-judicial public hearing on the application, and render a decision in accordance with the provisions of CDC Section 4-206.D.5 granting the appeal, granting the appeal subject to specified conditions, or denying the appeal. It is noted that pursuant to CDC Section 4-504.13, in order to grant an appeal, overturning or modifying the decision appealed from, the CDB shall find that based on substantial competent Community Development Board - September 15, 2015 APP2015-00001 —Page 4 PLANNING & DEVELOPMENT DEVELOPMENT REVIEW DIVISION evidence presented by the applicant or other party that each and every one of the following criteria are met: 1. The decision appealed from misconstrued or incorrectly interpreted the provisions of this development code; 2. The decision of the CDB will be in harmony with the general intent and purpose of this development code; and 3. The decision of the CDB will not be detrimental to the publi health, safety and general welfare. Prepared by: Planning Department Staff: Ma Jackson nior Planner ATTACHMENTS: ❑ CSP2012-07015 Revised Development Order issued on January 18, 2013 ❑ Resume Community Development Board - September 15, 2015 APP2015-00001 —Page 5 Jackson, Matthew From: Jackson, Matthew Sent: Tuesday, July 07, 2015 2:37 PM To: 'Pamela J DeDea' Subject: RE: CSP2012-07015A - 1500 S Belcher Attachments: Review Conditions 07.07.2015.pdf Pam: Good afternoon and see attached for the review conditions. Let me know if you have any questions and have a great rest of the day. Matt Jackson Planner III From: Pamela J DeDea [mailto:Pam(a)Seyergroup.com] Sent: Monday, July 06, 2015 10:11 AM To: Jackson, Matthew Subject: FW: CSP2012-07015A - 1500 S Belcher Matt, Attached are the elevations with the individual window measurements. Pam DeDea The Seyer Group 7321 Merchant Court Sarasota, FL 34240 Office 941-552-2200 Cell 941-266-4905 Fax 941-552-2286 pam@seyergroup.com Jackson, Matthew From: Jackson, Matthew Sent: Thursday, August 06, 2015 11:20 AM To: 'Kim Seyer'; 'Pamela J DeDea' Subject: APP2015-00001 - Related to CSP2012-07015A Staff is in receipt of your submitted appeal application which has been assigned application number APP2015-00001 which is related to CSP2012-07015A for McDonald's requested window signage. The application will be heard at the 9/15/2015 Community Development Board (CDB) meeting. The meeting starts at fpm and is in the third floor of City Hall in the Council Chambers. Let me know if you have any questions or concerns. Sincerely, Matt Jackson Planner III City of Clearwater Planning & Development Department 100 S Myrtle Avenue Clearwater, FL 33756 727.562.4504 (work) Hours of Operation Monday -Friday: 8am - 4:30pm Customer Service Hours Monday, Tuesday, Thursday, Friday: 8am-4:30pm Wednesday 8am-2:30pm rx „ #S = 214 CITY OF C L E A R W A T E R P1.ANNmr, & DT -m DPM wr DEPAR IMI I r _ _— v �+ 9`= _.. a�� Posy OFFICE Box 4748, CLEARW TER, krorim 33758-47413 MUNICIPAL SERvxrs BuILDLNc, 100 SCIUM MYR LE ANTNUT, CUMNVAUR; RMA 33,56 TFI.F11HONE (727) 5624567 FAX (727) 562-4576 Conditions Associated with CSP2012-07015A 1500 S BELCHER RD The following conditions must be satisfied before the permit can be processed. Status Planning Review Matthew Jackson 5624504 7/7/2015 On page three of the application, for number one, Not Met describe how the proposed window signage is demonstrably more attractive than signs otherwise permitted under minimum Code standards. Throughout the City, only 25 percent of the window area on any given facade up to 50 square feet has been historically approved. The proposed window signs cover the entire windows on all facades. Planning Review Matthew Jackson 5624504 7/7/2015 On page three of the application, for number one, Not Met describe how the proposed window signage improves the community character. Approving the proposed signage would set a precedent of businesses being able to cover all windows on all facades of a building. This would be the first such approval and would be directly opposite the direction of the City and Sign Code. Planning Review Matthew Jackson 5624504 7/7/2015 On page three of the application, for number one, Not Met describe how the proposed window signage is architecturally integrated with the design of the building. Covering all windows (architectural features) does not constitute being integrated with the architecture of the building. Planning Review Matthew Jackson 5624504 7/7/2015 For the north building facade, the existing and proposed Not Met attached/ window signage accounts for 15.1 percent of the building facade area where the maximum that can be requested is six percent. With such a limited distance from the Nursery right of way and high visibility, staff does not anticipate supporting the maximum six percent. As such, reduce the amount of window signage so that the existing and proposed signage is within Code allowances. Planning Review Matthew Jackson 562-4504 Print Date: 7/7/2015 Page: 1 of 2 CaseConditions "EQUAL EMPLOWENT AND AFFIR,mxnvE AcnoN EMPLOYER" The following conditions must be satisfied before the permit can be processed. Status 7/7/2015 For the east building facade, the existing and proposed Not Met attached/ window signage accounts for 26.2 percent of the building facade area where the maximum that can be requested is six percent. With such a limited distance from the Belcher right of way and high visibility, staff does not anticipate supporting the maximum six percent. As such, reduce the amount of window signage so that the existing and proposed signage is within Code allowances. Planning Review Matthew Jackson 562-4504 7/7/2015 Submit one copy of the revisions by noon on 07.16.2015. Not Met If no revisions are submitted or the revisions due not completely address all conditions, staff anticipates a denial development order will be issued. Print Date: 7/7/2015 Page: 2 of 2 CaseConditions "EQUAL E\iPLOl'NIEN I'AND 1AFFi%NtvrIVE ,ACIION EMPLONER° WALGREEN CO MCDONALDS USA LLC HAUG THOMAS N PO BOX 1159 6498 W LINEBAUGH AVE HAUG JANE A DEERFIELD IL 60015 TAMPA FL 33625 17952 VILLAGE WAY NOBLESVILLE IN 46062 CIRCLE K STORES INC BELLEAIR VILLAGE CONDO ASSN IN ADAMS JOAN L 1130 W WARNER RD BLDG B 1550 S BELCHER RD 1550 BELCHER RD S # 536 TEMPE AZ 85284 CLEARWATER FL 33764 CLEARWATER FL 33764 KRUG REALTY TRUST CRUZ CRISTINA E ALTIERI JACQUELYN NESTOR REALTY TRUST 1550 S BELCHER RD APT 136 1550 S BELCHER RD APT 122 1545 S BELCHER RD CLEARWATER FL 33764 CLEARWATER FL 33764 CLEARWATER FL 33764 MURPHY ROBERT W MOORE JACOB NICHOLAS . GODEC ANN M 1550 S BELCHER RD UNIT # 424 1550 S BELCHER RD APT 311 2018 MCMULLEN RD CLEARWATER FL 33764 CLEARWATER FL 33764 LARGO FL 33771 COMTE JAMES STANDLOR PROPERTY INVESTMENTS VILA JORGE M 2851 OAK TREE LN 1721 ALLENS CREEK DR 1300 ARMY NAVY DR APT 325 PALM HARBOR FL 34684 CLEARWATER FL 33764 ARLINGTON VA 22202 KUKULA MICHAL BURGER MICHAEL E IMPERIAL SQUARE LLC KUKULA ELZBIETA 1308 LAGERFELD WAY 2 SEASIDE LN APT 403 1550 BELCHER RD S # 223 WAKE FOREST NC 27587 BELLEAIR FL 33756 CLEARWATER FL 33764 PSEUDO LIBERTY INV LLC .'2015-00001 SOLEY ELIZABETH INTERVEST BANK BAZYLYKUT JILL M MISIC DRAGAN 625 COURT ST BAZYLYKUT ZENO M MISIC ZDENKA CLEARWATER FL 33756 25 MORRIS ST BOX 373 1351 WHISPERING PINES DR CONISTON ON POM 1MO CLEARWATER FL 33764 WRIGHT JOSEPH W CANADA WELLS JAMES E JR IMPERIAL GARDENS CO VALENTE MARIA N ZANCA ROSARIO 8816 SIX FORKS RD STE 201 8202 132ND ST N ZANCA ANNA M RALEIGH NC 27615 SEMINOLE FL 33776 1071 76TH ST BROOKLYN NY 11228 WALGREEN CO MCDONALDS USA LLC HAUG THOMAS N PO BOX 1159 6498 W LINEBAUGH AVE HAUG JANE A DEERFIELD IL 60015 TAMPA FL 33625 17952 VILLAGE WAY NOBLESVILLE IN 46062 CIRCLE K STORES INC BELLEAIR VILLAGE CONDO ASSN IN ADAMS JOAN L 1130 W WARNER RD BLDG B 1550 S BELCHER RD 1550 BELCHER RD S # 536 TEMPE AZ 85284 CLEARWATER FL 33764 CLEARWATER FL 33764 KRUG REALTY TRUST CRUZ CRISTINA E ALTIERI JACQUELYN NESTOR REALTY TRUST 1550 S BELCHER RD APT 136 1550 S BELCHER RD APT 122 1545 S BELCHER RD CLEARWATER FL 33764 CLEARWATER FL 33764 CLEARWATER FL 33764 MURPHY ROBERT W MOORE JACOB NICHOLAS . GODEC ANN M 1550 S BELCHER RD UNIT # 424 1550 S BELCHER RD APT 311 2018 MCMULLEN RD CLEARWATER FL 33764 CLEARWATER FL 33764 LARGO FL 33771 COMTE JAMES STANDLOR PROPERTY INVESTMENTS VILA JORGE M 2851 OAK TREE LN 1721 ALLENS CREEK DR 1300 ARMY NAVY DR APT 325 PALM HARBOR FL 34684 CLEARWATER FL 33764 ARLINGTON VA 22202 KUKULA MICHAL BURGER MICHAEL E IMPERIAL SQUARE LLC KUKULA ELZBIETA 1308 LAGERFELD WAY 2 SEASIDE LN APT 403 1550 BELCHER RD S # 223 WAKE FOREST NC 27587 BELLEAIR FL 33756 CLEARWATER FL 33764 PSEUDO LIBERTY INV LLC BRIGGS-HUME JACQUELINE SOLEY ELIZABETH 2166 GROVE PL JOHANNES NORBERT 1550 S BELCHER RD APT 233 CLEARWATER FL 33764 60 MULLIGAN LANE UNIT 321 CLEARWATER FL 33764 WASAGA BEACH L9Z 005 .ANADA°. WRIGHT JOSEPH W CIADELLA JAMES V WELLS JAMES E JR 1550 S BELCHER RD APT 114 CIADELLA CAROL L 48262 BURTON DR CLEARWATER FL 33764 3216 HEARTHSTONE CT SHELBY TOWNSHIP MI 48317 HOLIDAY FL 34691 WAGNER DENNIS M JENKINS DIANA L WILLIAMS LIVING TRUST WAGNER JOHN W 1550 S BELCHER RD APT 411 WILLIAMS FRANCIS T TRE 1907 ENCINO VALLEY ST CLEARWATER FL 33764 1480 MORROW DR SAN ANTONIO TX 78259 CLEARWATER FL 33756 WALK DARIN ESPINOSA EDWARD P KNOWLES MAX WALK MELISSA ESPINOSA LYNN J KNOWLES MARIA 1550 S BELCHER RD UNIT 414 1803 W 54TH ST 2885 SW 176TH TER CLEARWATER FL 33764 LA GRANGE HIGHLANDS IL 60525 MIRAMAR FL 33029 BINKLEY DAVID ENTERPRISES LLC BERKMAN DONNA E MC CARTHY CINDY 1948 COMSTOCK AVE ROBINSON KAY E 1550 S BELCHER RD UNIT 133 LOS ANGELES CA 90025 1550 S BELCHER RD UNIT 117 CLEARWATER FL 33764 CLEARWATER FL 33764 POTHIAWALA AMIN SCONDRAS PETER A SILVERSTEIN JUDITH LYNN TRUST SILVA ANTONIO A SCONDRAS CAROLYN W SILVERSTEIN JUDITH LYNN TRE 31 WINTER LANE CIR 2130 PLEASANT PKWY 29 BRIARWOOD CIR ESSEX JUNCTION VT 05452 CLEARWATER FL 33764 NEEDHAM MA 02494 RIVELLI JESSICA M PADILLA NORMA BELLEAIR VILLAGE CONDO ASSN IN 1550 S BELCHER RD APT 225 PESCIO HECTOR OMAR 200 N PINE AVE # A CLEARWATER FL 33764 1550 S BELCHER RD APT 526 OLDSMAR FL 34677 CLEARWATER FL 33764 HOWELL ERICA LYNN MYERS IVAN FREDERICK SMITH DORI 2539 NEWBERN AVE 1574 DALMATION DR 1550 S BELCHER RD APT 135 CLEARWATER FL 33761 PARKSVILLE BC V9P 1Y6 CLEARWATER FL 33764 G.AN .., ................. DEL ROSARIO JOSE SULLIVAN JAMES III ZAJIMOVIC JASMINA DEL ROSARIO JOCELYN 11192 111TH AVE 1550 BELCHER RD S # 222 1550 S BELCHER RD APT 521 LARGO FL 33778 CLEARWATER FL 33764 CLEARWATER FL 33764 SILVERSTEIN JUDITH LYNN TRUST MONTEIRO CLAUDIA PEREIRA MART GLASS DENNIS R SILVERSTEIN JUDITH LYNN TRE 1550 S BELCHER RD # 433 GLASS ANDRA M 29 BRIARWOOD CIR CLEARWATER FL 33764 2161 E BAUR RD NEEDHAM MA 02494 COLUMBIA CITY IN 46725 JONES RICHARD E PENSAM BELLEAIR GARDENS LLC STANLOR PROPERTY INVESTMENTS L JONES DONNA A 3520 PIEDMONT RD NE STE 410 1271 ALLENS CREEK DR 21031 PICASSO CT # 204 ATLANTA GA 30305 CLEARWATER FL 33764 LAND O' LAKES FL 34637 MARATHE SANJAY COOK LYNNE KOVACH JEFF MARATHE KSHAMA 1550 S BELCHER RD UNIT 218 1550 S BELCHER RD UNIT 215 9S550 BROOKBANK RD CLEARWATER FL 33764 CLEARWATER FL 33764 WILLOWBROOK IL 60527 BELLEAIRE VILLAGE CONDO ASSN I ESKENAZI JOSEPH KANE SHARON R 1 PROGRESS PLZ STE 1210 1550 S BELCHER RD APT 511 575 WESTCHESTER CIR SW ST PETERSBURG FL 33701 CLEARWATER FL 33764 MARIETTA GA 30064 DEVOL DAVID S TAGARAS IOANNIS V REVOCABLE L WILLIFORD DAVID L 2520 W SHELL POINT RD TAGARAS HEBA WILLIFORD BEVERLY J TAMPA FL 33611 2270 LANCASTER DR 3819 PACIFIC AVE CLEARWATER FL 33764 LONG BEACH CA 90807 MISIC DRAGAN VANTROMP KRISTIN THOMAS KYLE MISIC ZDENKA 1550 S BELCHER RD APT 226 1550 S BELCHER RD UNIT 224 1351 WHISPERING PINES DR CLEARWATER FL 33764 CLEARWATER FL 33764 CLEARWATER FL 33764 BELLEAIRE VILLAGE CONDO ASSN I BELLEAIR VILLAGE CONDO ASSN IN CHISHOLM SUSAN 1 PROGRESS PLZ STE 1210 62 BAYWOOD AVE 1550 S BELCHER RD APT 313 ST PETERSBURG FL 33701 CLEARWATER FL 33765 CLEARWATER FL 33764 ALISIC ASMIR SASTRI ANOOP BILINSKA EVA ALISIC HATIDZA 1550 BELCHER RD S # 213 1550 S BELCHER RD APT 336 1150 S BELCHER RD UNIT 321 CLEARWATER FL 33764 CLEARWATER FL 33764 CLEARWATER FL 33764 GREGOIRE DEREK L MAGAZINE JAMES L MANAS JEFFREY M 5 AZEL RD MAGAZINE LYNNE 43062 CANDLEWICK SQ LAKEVILLE MA 02347 1550 S BELCHER RD UNIT 512 LEESBURG VA 20176 CLEARWATER FL 33764 KASPER MELISSA H FORSCHER LOUISE M KILLALEA THOMAS F YARBROUGH ANDREW M FORSCHER GREGG 1550 BELCHER RD S # 315 1540 GULF TO BAY BLVD APT 801 8601 INTERNATIONAL AVE APT 273 CLEARWATER FL 33764 CLEARWATER FL 33755 CANOGA PARK CA 91304 BULMAN RICHARD VOGEL RICKY A CARTER RICHARD H BULMAN ROSE MARIE VOGEL HELEN K 1550 BELCHER RD S # 234 24 WILDWOOD DR 942 N LOMBARD AVE CLEARWATER FL 33764 LANCASTER NY 14086 OAK PARK IL 60302 KRUEGER LEE MANCUSO JOHN P JR IZZO DAVID J BOWDEN LINDA MURTHA GERARD M 1550 S BELCHER RD UNIT 115 3830 46TH AVE S 1550 S BELCHER RD UNIT 126 CLEARWATER FL 33764 ST PETERSBURG FL 33711 CLEARWATER FL 33764 LEPURAGE FRANK EULNER MARK J MOREAU MICHAEL ALAN 1550 S BELCHER RD APT 121 KURTZ JOHN F 12112 73RD ST CLEARWATER FL 33764 1550 S BELCHER RD UNIT 421 LARGO FL 33773 CLEARWATER FL 33764 Board of County Commissioners 315 Court Street 5th Floor Clearwater FL 33756 Coalition of Clearwater Homeow PO Box 8204 Clearwater FL 33758 Clearwater Neighborhood Coalit Carl Schrader President 1541 S. 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