9169-18ORDINANCE NO. 9169-18
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA
RELATING TO THE CLEARWATER DOWNTOWN REDEVELOPMENT
PLAN; REPEALING CHAPTER 4 PLAN IMPLEMENTATION;
AMENDING CHAPTER 3 TO CLARIFY THE GRAPHICS AND HOUSING
POLICY LANGUAGE; ADOPTING A NEW CHAPTER 4 PLAN
IMPLEMENTATION, UPDATING THE LIST OF CAPITAL
IMPROVEMENT PROJECTS, WORK PROGRAMS, INCENTIVES AND
TIF PROJECTIONS; UPDATING APPENDICES TO MAINTAIN
CONSISTENT REFERENCES THROUGHOUT THE PLAN; PROVIDING
FOR SEVERABILITY; AND PROVIDING AN EFFECTIVE DATE.
WHEREAS, Forward Pinellas, in its role as the Pinellas Planning Council, has
recognized the Clearwater Downtown Redevelopment Plan as an adopted Special Area Plan,
pursuant to Section 6.5.4.3 of The Countywide Rules and the City of Clearwater ("the City") has
the authority pursuant to The Countywide Rules to amend a Special Area Plan adopted prior to
August 7, 2015; and
WHEREAS, Resolution No. 81-67, adopted on August 6, 1981, declared that a blighted
area exists within a specified boundary in Downtown Clearwater and that there is a need for a
Community Redevelopment Agency to carry out redevelopment activities in this blighted area;
and
WHEREAS, the City Commission, via Ordinance No. 2576-81, adopted a Community
Redevelopment Plan for the Community Redevelopment Area on December 17, 1981; and
WHEREAS, the City Commission approved a major revision to the Clearwater
Downtown Redevelopment Plan in 1995; and
WHEREAS, the Clearwater Downtown Redevelopment Plan, which serves as both
Special Area Plan and Community Redevelopment Plan for the City's Community
Redevelopment Area, was amended to expand the geographic scope of the City's Community
Redevelopment Area via Ordinance No. 7153-03, which was adopted on September 18, 2003
and has subsequently approved amendments thereto; and
WHEREAS, the Pinellas County Board of County Commissioners approved the City's
Community Redevelopment Plan adopted by Ordinance No. 7231-04 on December 16, 2003
and has subsequently approved amendments thereto; and
WHEREAS, the Countywide Planning Authority approved the updated and amended
Clearwater Downtown Redevelopment Plan as the Special Area Plan for Downtown Clearwater
on February 3, 2004 and has subsequently approved amendments thereto; and
WHEREAS, the City Council reaffirmed and updated the vision, guiding principles, goals,
objectives and policies of the Clearwater Downtown Redevelopment Plan, including an
expansion to the geographic scope of the Downtown Planning Area via Ordinance 9103-18,
which was adopted on March 1, 2018; and
WHEREAS, the Pinellas County Board of County Commissioners approved the updated
and amended Clearwater Downtown Redevelopment Plan on May 8, 2018; and
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WHEREAS, the requirements of Florida Statutes, Chapter 163, have been met; and
WHEREAS, a revitalized Downtown must be achieved to maintain a strong and healthy
City; and
WHEREAS, Downtown Clearwater is still in need of revitalization; and
WHEREAS, the City desires to draw residents and visitors to the Downtown waterfront,
catalyze greater Downtown activity and investment and better connect the waterfront to the rest
of Clearwater; and
WHEREAS, the Clearwater Downtown Redevelopment Plan is the guiding plan and
regulatory document for the Downtown Planning Area and recently completed supporting
documents such as Imagine Clearwater, the North Marina Area Master Plan, the
Comprehensive Boating Plan, and the East Gateway District Vision Plan were integrated into
the Clearwater Downtown Redevelopment Plan; and
WHEREAS, the Clearwater Downtown Redevelopment Plan needed an updated
implementation chapter to move forward with implementing the goals and objectives as updated
in 2018; and
WHEREAS, these proposed amendments to the Clearwater Downtown Redevelopment
Plan will provide a detailed plan for improving the Downtown Planning Area by private
enterprise and is consistent with the needs of the City as a whole; and
WHEREAS, these proposed amendments repeal and replace Chapter 4, provide minor
modifications to Chapter 3 and delete Appendix 8 in preparation for the Board of County
Commissioners Tax Increment Finance 15 -year review around October 2018; and
WHEREAS, the Community Redevelopment Agency has reviewed the proposed
amendments to the Clearwater Downtown Redevelopment Plan, as detailed in Exhibit "A," and
recommends approval to the City Council; and
WHEREAS, the proposed amendments to the Clearwater Downtown Redevelopment
Plan, as detailed in Exhibit "A," were reviewed by the Community Development Board, which is
the local planning agency for the City of Clearwater for purposes of the Local Government
Comprehensive Planning and Land Development Regulation Act, and the Community
Development Board found the Proposed Plan to be consistent with the Comprehensive Plan of
the City; and
WHEREAS, the proposed amendments to the Clearwater Downtown Redevelopment
Plan conform to the City's general comprehensive plan; and
WHEREAS, public input was gained through presentations and discussions in 2018 with
Downtown Boards, organizations, and citizens now, therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF CLEARWATER,
FLORIDA:
Section 1. Amendments to Chapters 1 and 3, identified as Amendments 1 — 2 in Exhibit
"A", are hereby adopted; Chapter 4 of the current Clearwater Downtown Redevelopment Plan is
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repealed and shall be replaced by a new Chapter 4, identified as Amendment 3 in Exhibit "A",
which is hereby adopted; and Appendix 8 is hereby deleted in its entirety.
Section 2. The City Manager or designee shall forward the proposed Clearwater
Downtown Redevelopment Plan amendments, as detailed in Exhibit "A," to any agency required
by law or rule to review or approve same.
Section 3. Should any part or provision of this Ordinance be declared by a court of
competent jurisdiction to be invalid, the same shall not affect the validity of the Ordinance as a
whole, or any part thereof other than the part declared to be invalid.
Section 4. This ordinance shall take effect immediately upon adoption, subject to the
approval by the Pinellas County Board of County Commissioners and the Countywide Planning
Authority.
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AS AMENDED AND ADOPTED
Approved as to form:
Michael P. Fuino
Assistant City Attorney
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JUL 1 9 2018
AUG 0 2 2018
cteo(le 4Crcl&kof
George N. Cretekos
Mayor
Attest:
Rosemarie CaII
City Clerk
EXHIBIT A
ATTACHMENT TO ORDINANCE 9169-18
AMENDMENT 1 — CHAPTER 1. INTRODUCTION, PLANNING FOR DOWNTOWN
Amend Language in Downtown Plan Updates and CRA Expansion Subsection on Page 5 as
follows:
In 2002, the City prepared a Findings and Declarations of Necessity Analysis for the 200 -acre
area generally east of the existing CRA, known as the "Gateway Expansion Area", which
included land governed by the Southeast and Southwest Northeast Expansion Areas of the
Clearwater Downtown Periphery Plan. The study clearly demonstrated the need for
revitalization outside of the existing CRA boundaries and documented the following conditions:
AMENDMENT 2 — CHAPTER 3. LAND USE/REDEVELOPMENT PLAN, HOUSING &
NEIGHBORHOOD ELEMENT
Amend Housing Policy 13 on Page 92 as follows:
Policy 13:
Continue to work with Pinellas County the Homeless Leadership Board, Continuum of Care
providers and other coordinating organizations to address the problem with the chronic
homeless population root causes of homelessness.
AMENDMENT 3 — CHAPTER 4. PLAN IMPLEMENTATION
Repeal Chapter 4 and replace it with the following, renumbering subsequent pages accordingly:
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Clearwater Downtown Redevelopment Plan
Chapter 4: Plan Implementation
T O HON
As stated in the Plan's introduction it, "lays the
groundwork to reclaim Downtown as Clearwater's
historic urban core and the heart of the city."The
implementation of this vision will require the
active participation of every public, private and
non-profit organization located in downtown and
the residents of Clearwater over the next decade.
The primary focus of this chapter is to provide
a summary of the major activities and capital
improvements that will be completed by the City
and the Community Redevelopment Agency over
the next five years.This Plan serves as a Special
Area Plan in accordance with the County Rules of
Pinellas County. It also serves as the Community
Redevelopment Plan in accordance with Florida's
Community Redevelopment Act.
Planning documents are static, but plan
implementation is dynamic. Changes in
technology, unanticipated funding opportunities
or restrictions and demographic changes will
inevitably impact the process of downtown
revitalization and public investment. However,
all changes to work programs and capital
improvements must remain in alignment with the
Plan's goals and objectives.
The Plan will be implemented in four major ways:
• Plan goals, objectives and design standards are
applied through the site plan review process
• The Public Amenities incentive pool program
• The Capital Improvements Program
• Policy implementation through City led
projects and programs
128 of 189 July 2018
There are four sections in this Chapter:
• Role of the Community Redevelopment
Agency
• Funding Sources
• Incentives
• Capital Improvement Program and Policy
Implementation Projects
The Community Redevelopment Agency
(CRA) section outlines the role of the CRA in
downtown revitalization. The Funding Sources
section contains all the identified and potential
sources of revenue for implementation as well
as tax increment projects for the CRA districts.
The Incentives section provides information on
available incentive programs for the downtown
area. It also includes the relationship of this plan
to the Community Development Code and Public
Amenities Incentive Pool.The Capital Improvement
Program and Policy Implementation Projects
section lists planned improvements for the entire
downtown plan area as well as each character
district.
LE
OF ;.. E --1d F lei U N 19
E. \I 2 d V./v.p E.Iry AGENCY
Downtown is a complex environment with a
variety of stakeholders who each play a role in
implementing the community's vision and goals for
downtown.The City Council recognized the need
for a dedicated focus on downtown redevelopment
through the establishment of the Community
Redevelopment Agency as an independent
department in 2016. The CRA is at the nexus of
all the public entities, citizen boards, non-profit
organizations, institutional organizations and the
private sector who have an interest in Downtown.
It will play a critical role over the next ten years
in ensuring that each of these stakeholders are
contributing to a shared vision and using TIF
revenue to leverage additional investment towards
Plan implementation.
CRAs were originally established to reduce blight
and spur economic investment in cities where the
private market was not functioning. In 2018, the
market in Downtown Clearwater has stabilized, yet
many properties remain vacant and underutilized.
It has yet to fully realize the 2018 Plan's vision of a
live, work and play community.
The CRA will continue its historic pattern of
investment in public infrastructure, reducing the
costs of developing housing and land acquisition
to assemble property for redevelopment. Under
the umbrella of the Plan's guiding principles,
there will be an expanded focus on placemaking.
Placemaking activities include designing Complete
Streets, support for public art and funding
activities and program that bring public spaces
to life. The CRA will also take a key role in creating
a Downtown that is an inclusive and welcoming
environment. We recognize that Downtown must
serve Clearwater residents, the larger region and
tourists.
The CRA uses the following framework to guide
how TIF funds are invested, to design programs
and to establish partnerships.
The CRA invests in the expansion and
strengthening of networks of residents, business
owners and investors who help implement the
Downtown vision. Examples of this include
producing special events targeted to specific
businesses that the CRA would like to bring to
Clearwater, like museums and craft breweries.
The CRA invests in the reduction of barriers to
establishing businesses and building housing in
Downtown. Examples of this include reducing
the cost of land acquisition for developers and
adopting a new zoning code for Downtown.
The CRA provides platforms, real and virtual, that
support the implementation of the vision for
Downtown. Examples of this include the www.
downtownclearwater.com website and Second
Century Studios.
The CRA creates and promotes a positive brand
for Downtown. Examples of this include the public
mural project and the new Downtown Clearwater
logo.
Coordination with other plans and agencies
In addition to the projects and programs outlined
in this Chapter, the CRA will coordinate with other
City departments, County organizations and the
Downtown Development Board to implement
common goals from adopted plans.
The Downtown Development Board has adopted
a new strategic plan in 2018 with a focus on
promoting Imagine Clearwater to leverage new
investments in housing and businesses, promoting
high tech jobs and creating a streamlined
permitting process.
The Planning and Development Department will
update the City's Comprehensive Plan, administer
Special Area Plans, like the North Marina Master
Plan, that are adjacent to the CRA and bike and
pedestrian safety studies.
The Economic Development and Housing
Department has identified economic development
goals for downtown including creating a
technology district to attract and retain software
IT companies, creating a medical overlay to
encourage new healthcare sector employment
adjacent to the Morton Plant hospital and to
update federally required housing plans to include
a focus on workforce housing.
Forward Pinellas and PSTA will continue to
participate in the implementation of an expanded
regional transit system, trail network and arts
amenities like the proposed Cultural Trail on
Alternate 19/Myrtle Avenue.
Chapter 4. Plan Implementation
July 2018 129 of 189
Clearwater Downtown Redevelopment Plan
FUNDING SOURCES
F
The planned improvements in the Downtown will
require multiple funding sources. Each project
has an identified source of funding, unless To Be
Determined (TBD) is listed. Capital improvements
and programs that are funded through the City's
General Fund are verified and updated each year
through the annual budget process. Community
Redevelopment Agency funds are verified and
updated each year through an annual budget
adopted by the CRA Trustees. Grant programs, like
SHIP, CDBG and HOME, are contingent on state
and federal allocations on a yearly basis. Private
investment includes the use of Public/Private
partnerships, including P3 projects, that are used
to share the cost of new or upgraded infrastructure
between public and private entities. The City will
continue to explore a variety of funding sources to
offset the cost of redevelopment projects.
Table 4.1 summarizes funding sources that are
identified in this chapter.
TAX INCREMENT REVENUE PROJECTIONS
Chapter 163, Part III, Florida Statutes, authorizes
the County to approve the use of tax increment
revenues for community redevelopment.
According to the statute, the assessed valuation
of the parcels noted on a certified tax roll within
the CRA is"frozen"as of a specified date; after this
base year, all future increase in tax revenues may
be used by the CRA for approved redevelopment
projects. The County has approved the majority of
the 2018 Clearwater Downtown Redevelopment
Plan. The CRA will submit a comprehensive TIF
report with a request for the extension of the
130 of 1891 July 2018
Table 4.1. Funding Sources
Name of Funding Source
General Fund
Funding Entity
City of Clearwater unrestricted tax
dollars
Likelihood of Funding Availability
[1 =Strong, 2=Moderate, 3=Limited]
1
Enterprise Funds (Parking, Gas, Solid
Waste, Water/Sewer, Stormwater, Special
Program
City of Clearwater restricted tax dollars
1
Pinellas for Pinellas
Sales Tax
2
CRA TIF
Designated City tax increment funds
from the CRA district
1
County TIF
Designated County tax increment funds
from the CRA district
1
Downtown Development Board
Designated City tax funds from the DDB
district
1
HOME/SHIP/CDBG
Federal and State program funds
2
Forward Pinellas
County tax dollars
2
Pinellas Suncoast Transit Authority
Tax dollars generated through a special
district, fares
3
Grants
This is funding from a variety of public
and non-profit sources that is typically
limited to a specific project or program
3
Private Investment
Funds from non-governmental entities
2
County's portion of the TIF in October 2018.TIF
funding is the primary source of CRA revenue for its
operations and redevelopment projects.
There are two sets of TIF projections — the original
CRA area established in 1981 and the expanded
area established in 2004.The CRA collects 95%
of the total tax roll valuation that is generated
above the base year amount from the City and the
County.The City's portion has been adjusted for
senior exemptions. For the purposes of this plan,
we have not included the Downtown Development
Board's (DDB) contribution since the CRA merely
acts as a pass through entity for the funds and
the DDB members are elected and adopt their
own budget.Table 4.2 illustrates the tax revenues
from the base year of the CRA, at the time of the
2004 plan, the 2018 projections and the 2023
projections assuming no change in the millage rate
and a 3% increase in property values.
The years 2019-2023 will include the start
of several significant projects including the
implementation of the Imagine Clearwater, two
large housing developments, the Festival Market
in the Downtown Gateway district and Pinellas
Trail improvements. We anticipate that tax revenue
may increase greater than 3% annually as those
large public improvements are substantially
underway. However, there are still significant
Table 4.2.TIF Projections
CRA Base Year Tax Roll Valuation
1981 CRA Area
2004 CRA Area
$84,658,490
$88,234,600
Year
Total Tax Roll
Valuation
City TIF
Contribution
"Original"Area
City TIF
Contribution
"Expanded"
Area
County TIF
Contribution
"Old"Area
County TIF
Contribution
"New"Area
Total
2004
$157,877,040
$421,226
$4,157
$421,397
$4,437
$851,217
2018
$475,989,561
$1,402,091
$80,751
$1,457,704
$85,374
$3,025,922
2023
$551,802,357
„p
:;; J�
$3,539,858
challenges, outlined in Chapter 3, that will need to
be addressed that will require maintaining the full
contribution of the City and County TIF revenues.
The City of Clearwater and Community
Redevelopment Agency offer a variety of incentive
programs to reduce the cost of redevelopment
and establishing new businesses in Downtown
Clearwater. Qualifying for an incentive is a
competitive process and each program has unique
guidelines. Potential applicants are strongly
encouraged to contact the City/CRA early in their
decision process to determine which incentive
program could work for their idea.
Planning and Development Department
Incentives
Relationship of the Downtown Plan to Coma
Development Code
The strongest incentive a city can offer to private
development is a zoning code and design
standards that support the adopted vision for
redevelopment to reduce risk and increase
predictability to redevelopment projects. In
2018, Clearwater will update the downtown
zoning regulations to better align with the goals
and objectives of this Plan. In addition to the
Clearwater Comprehensive Plan, the Downtown
Plan is the official statement of policy regarding
the Downtown's use of land. All development of
land, both public and private, undertaken within
the Downtown shall be consistent with and
further the goals of the Plan. All new or amended
development regulations for Downtown shall be
consistent with and further the goals of this Plan.
The Plan establishes development potential and
height for each character district that will govern
all redevelopment activity.
This Plan considers additional development
potential through two tools -Transfer of
Development Rights and the Public Amenities
Incentive Pool - that may be used to increase
the development potential in excess of the
amount specified in the Character District upon a
determination that the increase is consistent with
and furthers the goals of this Plan.
Chapter 4. Plan Implementation
July 20181131 of 189
Clearwater Downtown Redevelopment Plan
Public Amenities Incentive Pool
Purpose
To overcome the numerous constraints affecting
redevelopment, the Downtown Plan establishes
the Public Amenities Incentive Pool to provide
an opportunity for the private sector to gain
additional development potential while assisting
the public to achieve its redevelopment goals for
Downtown Clearwater.
[legible Amenities
All property within the Downtown Plan boundaries
will be eligible to use the Public Amenities
Incentive Pool. Allocations from the Pool will be
available to projects that provide one or more
improvements and/or fees in -lieu of certain
improvements that provide a direct benefit
to Downtown revitalization. The allocation of
increased density or intensity through the Pool
shall be at the discretion of the City as determined
through the Community Development Code site
plan review process. The types of amenities eligible
for density/intensity bonuses may include, but are
not limited to:
• Residential uses in the Downtown Plan area;
• Ground floor retail in the Downtown Plan area;
• Uses in particular locations and/or mixed
use projects that further the Plan's major
redevelopment goals and character district
vision;
• Day care facility;
• Portion of project reserved for Affordable
Housing;
• Significant Public Space on site;
• Public Art on site;
• Preservation of a historic building to the
Secretary of Interior's Standards;
132 of189IJu1y2018
• Construction of public parking on site;
• Cultural or Performing Arts Facility on site;
• Contributions to Master Streetscape and
Wayfinding Plan;
• Contributions to Imagine Clearwater or Station
Square Master Plan;
• Contributions to Pinellas Trail or connector
trails;
• Contributions to public parking facility; or
• As determined by the City Council.
Amount of Development Potential irr Poo/
The amount of floor area and dwelling units
available in the Pool is created by the difference
between the development potential allowed by
the sum of the potential prescribed by the 2018
Clearwater Downtown Redevelopment Plan and
the underlying land use categories of areas not
governed by one of these Plans as compared to the
development potential permitted in this Plan.
As of July 2018, there are 2,088 residential units
available and 2,095,667 square feet of floor area
available.
If either the total number of dwelling units or
non-residential square feet available in the Pool
is substantially or completely allocated, the
City shall determine whether or not to allow a
conversion of all or part of the remaining potential
between dwelling units and non-residential
floor area. In its sole discretion, the City shall
establish the conversion methodology. When all
the development potential in the Pool has been
allocated, the Pool will cease to exist. Upon the
Pool's termination, the only tool to increase density
and intensity that will remain available is the use of
Transfer of Development Rights.
If the Pool is completely allocated during the
valid term of this Plan, the City may elect to study
alternatives to replenish the Pool. The alternatives
studied may include, but are not limited to, a
reduction in all or parts of this Downtown Plan area
to create development potential or an evaluation
of available facility capacity which would facilitate
increased development potential in all or parts
of the Downtown Plan area. It is recognized that
replenishing the Incentives Pool may require
review by Forward Pinellas and the Board of
County Commissioners in their capacity as the
Countywide Planning Authority.
Pool. °odtt; ,qtr«;kra Pro,:e.ss
The allocation of additional density/intensity shall
be made in conjunction with a site plan application
reviewed by the Community Development Board
(CDB) through a process defined in the Community
Development Code.The CDB will be responsible
for ensuring that all projects utilizing the Pool meet
the goals, objectives and policies of the Plan and
is in keeping with the vision established for the
character district in which the project is located.
The CDB may consider granting an increase in the
maximum building height specified in a character
district if the developer of a site plan application
provides a major public amenity as defined in the
Community Development Code, and the increase
in height does not exceed 20% of the maximum
permitted height or a minimum of ten feet.
Development potential obtained through the Pool
shall not be transferred to any other site under any
circumstance.
Transfer of Development Rights (TDRs)
Property owners with extra density or floor area
ratio (FAR) available from a project within the
Downtown Plan area may be permitted to convey
the development rights of the non -used area
development potential by deed, easement or
other legal instrument authorized by the City to
another project within the Downtown Plan area
that requests an increase above the maximum
permitted development potential. TDRs cannot be
used as a means to exceed the maximum building
heights.
Please visit the Planning and Development
Department's website at www.myclearwater.com
to learn more about these programs.
Economic Development and Housing
Incentives
The Economic Development and Housing
Department manages a wide range of federal,
state and local funding that support environmental
remediation, affordable housing and job creation.
Programs include:
• Qualified Target Industry (QTI) Tax Refund
• Economic Development Ad Valorem Tax
Exemption
• Incumbent Worker Training (IWT)
• Florida Flex
• Brownfields Incentives
• HUBZone Program
• Community Development Block Grant (CDBG),
HOME Investment Partnership Program
(HOME), State Housing Initiatives Partnership
(SHIP) Program
Please visit the Economic Development & Housing
Department's website at www.myclearwater.com
to learn more about these programs.
Engineering Department Incentives
Redevelopment projects in the Prospect Park
character district are eligible to buy into a regional
stormwater pond instead of providing on site
detention. The buy in fees vary according to project
size.
Please visit the Engineering Department's website
at www.myclearwater.com to learn more about
these programs.
Community Redevelopment Agency
Incentives
The CRA is a tax increment financed district.
The agency can offer a variety of incentives
depending on the project size and type within
state regulations. The CRA can participate in
land acquisition, the payment of impact fees,
facade improvement grants and the extension
or provision of infrastructure for public utilities.
Additional public infrastructure projects include
streetscape improvements, public art, park
improvements and parking garages. CRAs are
established because the current property values
and environmental conditions in the area hinder
private investment. Incentives are designed for
catalytic investments that help prove the area is
capable of increased private investment. They can
also help a business or developer"close the gap" in
their financial ability to meet the goals of this Plan.
Chapter 4. Plan Implementation
July 2018 133 of 189
Clearwater Downtown Redevelopment Plon
When considering providing an incentive the CRA
will consider the following questions:
• Is the proposed incentive compliant with
federal, state and local laws?
• Is the proposed incentive aligned with the
Vision and Goals of the 2018 Downtown
Redevelopment Plan?
• Has the private sector attempted to implement
this project without an incentive?
• What is the expected return on investment
from a financial and public benefit perspective?
• Does the site/building under consideration
have adequate access to the required public
infrastructure and/or public utilities to support
the proposed use?
The CRA currently offers a facade grant program
that will match dollar for dollar up to 50% of the
total costs for renovating a facade in the CRA in
accordance with the provisions of the Downtown
design standards. There is also a sidewalk cafe
furniture grant program that provides up to $2,500
towards the cost of outdoor furniture.
Please visit the CRA's website at www.
downtownclearwater.com to learn more about
these programs.
134 of 189 July 2018
(. API .
)ROVEME NT P ROG PAM ,,1 ill.
E M ENFTAFION I'Rai l_T..,Y.t
A table of capital improvement projects and policy
implementation programs has been created for the
entire plan area and each character district.Table
4.4 lists activities that will happen throughout
the entire downtown. There is a table for each
character district, Tables 4.5 through 4.9, for
projects and programs that will occur exclusively
in that district. When there is a direct connection
between a goal or objective in Chapter 3 and a
capital improvement project or program that
connection is documented by including the goal/
objective number next to the item. For example,
"Implement a bike share program (O.2F)" refers to
Objective 2F: Provide safer and more convenient
bike facilities, including a bike share program
under the Accessibility Goals in the downtown
plan.
The table includes a brief description of the
Project/Action, the project lead, the total cost, the
funding source and the year(s) when the action
will take place. Some projects and programs
will span more than one year. The table for the
entire downtown area is organized by policy
recommendations in housing, transportation,
community engagement, public safety, economic
development and infrastructure.
The character district tables are organized by the
goals adopted in Chapter 3 including the People,
Accessibility, Amenity and Urban Design goals.
This organizing framework ensures that the City's
implementation actions are aligned with the
adopted goals, policies and objectives of the Plan.
This plan has a ten-year horizon with a detailed
five-year action plan. Table 4.3 summarizes the
total public investment in plan implementation
identified at the time of Plan publication. County
TIF funds are restricted to Capital Improvement
Projects.
Table 4.3. Funding Totals
Funding Total for all Projects and Programs 2018 - 2023
Total Public Investment
$82,639,000
CRA TIF Funds
$12,155,000
County TIF Funds
$6,650,000
Chapter 4. Plan Implementation
Table 4.4. Downtown Area Implementation
Downtown Redevelopment Area
Capital Improvement Projects
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Special Events Equipment
Parks and Recreation
$170,000
Special Program Fund
X
X
X
X
X
New Sidewalk Construction
Engineering
$450,000
Penny for Pinellas
X
X
X
Replace Downtown Trash Cans
Solid Waste
$300,000
Solid Waste/Recycling
X
X
X
X
X
X
Enlarge and New Water/Sewer Pipelines
Public Utilities
$2,000,000
Water/Sewer Fund
X
X
X
Wayfinding in CRA Area (O.2C)
Planning; CRA;
Engineering
$500,000
CRA; County TIF
X
X
Expanded High Pressure Gas Lines
Gas System
TBD
Gas Fund
X
X
X
X
Policy Implementation:
Housing
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Conduct a housing market analysis to determine which
housing products are in high demand/low supply in
Downtown
CRA; Economic
Development and
Housing
$25,000
CRA
X
X
Conduct an employer survey of housing needs
CRA; Economic
Development and
Housing
$25,000
CRA
X
X
Identify existing duplexes worth rehabilitating for low
income housing (Housing Strategy 3)
Economic Development
and Housing; CRA
N/A
N/A
X
X
Update the HUD Consolidated Plan to address Housing
Policies 1, 2, 4 and 11
Economic Development
and Housing
N/A
N/A
X
Update the Local Housing Assistance Plan to address
Housing Policies 1, 2, 4 and 11
Economic Development
and Housing
N/A
N/A
X
Research feasibility of relaxing underwriting standards
(Housing Policy2)
Economic Development
and Housing
N/A
N/A
X
Coordinate on land acquisition and RFP issuances for multi-
family redevelopment projects to incorporate workforce
housing
CRA; Economic
Development and
Housing
TBD
HOME; CDBG; SHIP; CRA; County
TIF
X
X
X
X
X
X
Continue to work with private developers to rehabilitate and
construct affordable housing (Housing Strategies 1 and 2)
Economic Development
and Housing
$100,000
SHIP; CDBG; HOME
X
X
X
X
X
X
Provide a designated staff person to serve on the Homeless
Leadership Board and coordinate with local agencies on
how best to care for the homeless population (Housing
Policies 13 and 14)
Economic Development
and Housing
N/A
General Fund
X
X
X
X
X
X
July 2018 135 of 189
Clearwater Downtown Redevelopment Plan
Table 4.4. Downtown Area Implementation, con't
Action
Downtown
Policy Implementation:Transportation
Project Lead
Redevelopment
Total Cost
Area
Funding Source
2018
2019
2020
2021
2022
2023+
Coordinate with all transportation service providers on
infrastructure and program improvements including the
water taxi, trolley, bus system, rail, elevated transit, bike
share and others (Accessibility Goal)
Planning; CRA;
Engineering; PSTA;
Forward Pinellas;
TBARTA
N/A
CRA
X
X
X
X
X
X
Conduct a parking needs analysis (P.3)
CRA; Engineering
$50,000
CRA; Parking Fund
X
----_
Update the Master Streetscape Plan (Accessibility Goal O.2C)
Planning; CRA
$100,000
CRA
X
X
Coordinate with Forward Pinellas to implement a bike share
program (O.2F)
Planning; Forward
Pinellas; CRA
$250,000
CRA; General Fund; Forward
Pinellas
■
X
X
X
X
X
Develop a bicycle parking plan and incorporate bicycle
parking into streetscape standards and site plan review.
Install additional bicycle parking in Downtown (Downtown
Policy 5)
Planning; CRA
$50,000
General Fund; CRA
X
X
X
Redesign and construct Ft. Harrison as a Complete Street
(Accessibility Goal O.2B)
Planning; CRA;
Engineering
$1,000,000
$250,000 design CDBG funds;
CRA, County TIF & General Fund
for Construction
X
X
X
Study how to reduce barriers to private transportation
service for on demand mobility (Accessibility Goal)
Action
Planning; CRA;
Engineering; PSTA
Policy Implementation:
Project Lead
N/A
Community Engagement
Total Cost
N/A
Funding Source
X
2018
X
2019
■■■.
2020
2021
2022
2023+
Provide annual funding for public art projects (O.3F)
CRA; Parks and
Recreation
$1,250,000
CRA; General Fund
■
X
X
X
X
X
The City and CRA will continue to partner with and promote
groups and programs that create and provide public art
(Downtown Policy 15)
CRA; Parks and
Recreation
$500,000
CRA; County TIF; General Fund
X
X
X
X
X
X
The CRA will create a placemaking strategy to activate key
public spaces in Downtown to engage the community on a
regular basis (Amenity Goal O.3G)
CRA
$250,000
CRA
X
X
X
X
X
X
The CRA will meet with Downtown neighborhood
associations on a regular basis (Downtown Policy 25)
CRA
N/A
N/A
X
X
X
X
X
X
Provide activities and events on a monthly basis in parks,
plazas and recreational area. Create events, like El Dia
Del Nino, that celebrate unique features of Downtown
neighborhoods (0.1H, O.1J)
Parks and Recreation
$250,000
General Fund; CRA; DDB
X
X
X
X
X
X
136 of189IJuly2018
Chapter 4. Plan Implementation
Table 4.4. Downtown Area Implementation, con't
Action
Downtown
Policy Implementation:
Project Lead
Redevelopment
Public Safety
Total Cost
Area
Funding Source
2018
2019
2020
2021
2022
2023+
Conduct a monthly review of properties that require a
higher level of police service and follow the nuisance
abatement process (Downtown Policy 28)
Police
N/A
N/A
X
X
X
X
X
X
Attend neighborhood association meetings and meet with
city departments as needed to address code complaints
(Downtown Policy 29)
Planning; Police
N/A
N/A
X
X
X
X
X
X
Continue CRA Interlocal agreement with Police to provide
community policing services, including officers on bicycles,
in Downtown (Downtown Policy 30)
Action
CRA; Police
Policy Implementation:
Project Lead
$1,200,000
Economic Development
Total Cost
CRA
Funding Source
X
2018
X
2019
X
2020
X
2021
X
2022
X
2023+
Survey property owners to determine the best incentives
for building improvements to support intensive office uses
including IT/software, finance and insurance, professional
and data management, analytics and services (Downtown
Policy 8)
CRA; Economic
Development and
Housing
$10,000
CRA
X
X
Develop targeted marketing campaigns to attract new
residents, visitors and businesses to Downtown
CRA; Economic
Development and
Housing
$150,000
CRA
X
X
X
Research how to connect with all types of sports tourism
audiences to bring them Downtown
CRA; Parks and
Recreation
N/A
N/A
■
X
X
X
X
.
Create a Downtown Communications plan
CRA; Public
Communications
$25,000
CRA
■
X
■■■.
Establish a bike/ped/transit Cultural Trail in coordination
with all 24 cities in Pinellas County and the larger region
CRA; Parks and
Recreation; Forward
Pinellas; Creative
Pinellas
$25,000
CRA
X
X
Attract a cultural institution to serve as an anchor tenant
CRA
$50,000
CRA
X
X
X
X
July 2018 137 of 189
Clearwater Downtown Redevelopment Plan
Table 4.4. Downtown Area Implementation, con't
Action
Downtown
Policy Implementation:
Project Lead
Redevelopment
Infrastructure
Total Cost
Area
Funding Source
2018
2019
2020
2021
2022
2023+
Plant shade trees on an annual basis (O.4E)
Parks and Recreation
$10,000
Tree Fund
X
X
X
X
X
X
Conduct a public utilities study to determine water and
sewer capacity in Downtown
Public Utilities
N/A
N/A
X
X
X
■■.
Study how fire codes are impacting the redevelopment of
historic commercial sites
Fire
N/A
N/A
X
X
■■■.
Study how to expand recycling services for multi -family
residential developments
Solid Waste
N/A
N/A
■
X
X
■■.
Implement a pilot project to showcase how solar panels can
work on parking structures (Downtown Policy 14)
Planning; CRA;
Engineering
TBD
General Fund; CRA
■■
X
■■.
Provide an assessment of the existing public utility
infrastructure in Downtown and the system's ability to
support a variety of land uses
Public Utilities; CRA
N/A
N/A
X
138 of189IJuly2018
Chapter 4. Plan Implementation
Table 4.5. Downtown Core Implementation
Downtown Core District
People Goal
Capital Improvement Projects
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Renovate the Library's facade on Osceola to create a
pedestrian friendly experience (0.1 C)
Library
$2,000,000
General Fund; CRA
X
X
■■■.
Clearwater Harbor Marina Maintenance and Attenuation
Project (0.1 H)
Marine and Aviation
$800,000
Clearwater Harbor Marina Fund
X
X
X
X
X
X
Po icy Implementation
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Establish a timeline for the demolition of the Harborview
Center (P.1)
City Manager
TBD
General Fund
X
X
■■■.
Coordinate with Pinellas County to build a joint use
administrative and/or transportation facility in Downtown
(0.1A)
City Manager
$100,000
General Fund
X
X
X
Establish a timeline for the demolition of City Hall and
redevelopment of the site (0.1B)
City Manager
TBD
General Fund
X
X
■■■.
Update the zoning code to provide form based codes and
context sensitive street design standards (0.1 C, 0.1 E -G)
Planning and
Development
N/A
General Fund
X
■■■■.
Conduct a targeted marketing campaign to attract office
intensive businesses to downtown (0.1 D)
Economic Development
& Housing
$25,000
General Fund; CRA
■
X
X
X
X
X
Determine the best use for Fire Station 45 as a
redevelopment site
City Manager; CRA;
Economic Development
Accessibility
Capital
N/A
Goal
Improvement Projects
N/A
■
X
■■■.
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Design and Construct Downtown Streetscaping (O.2B, O.2C)
Engineering
$4,000,000
Penny for Pinellas Ill; County TIF
X
X
---_
Build Downtown Parking Garage (O.2M)
Engineering
$10,500,000
Parking Fund
-_---
X
Design and Construct Pinellas Trail Improvements
Pinellas County; Parks
and Recreation
$500,000
County TIF; CRA
■
X
X
■■.
July 2018 139 of 189
Clearwater Downtown Redevelopment Plan
Table 4.5. Downtown Core Implementation, con't
Downtown Core District
Po icy Implementation
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Design Downtown Intermodal Facility (0.2J, 0.2N)
Engineering; CRA; PSTA
$500,000
PSTA; CRA; County TIF
X
X
-_
Building a pedestrian and bicyclist friendly crossing at Court
and Chestnut (P.7)
Engineering
TBD
TBD
■■■■■
X
Conduct and implement a bike/ped safety study (0.G and
0.21)
Planning
$150,000
General Fund
■■
X
■■.
Work with the County to create a comprehensive transit
plan (0.2J and 0.20)
Planning; CRA
$100,000
CRA; Forward Pinellas; PSTA
■
X
■■■.
Design dedicated ferry landings (0.2K)
Marine and Aviation
Capital
$50,000
Amenity Goal
Improvement Projects
Marine and Aviation Fund
X
---_
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Library Maker Space Maintenance and Upgrade (0.3D)
Library
$204,000
General Fund
X
X
X
X
X
X
Imagine Clearwater: Waterfront/Bluff Master Plan (0.3A,
0.3B)
City Manager
$5,000,000
Penny for Pinellas III
X
X
X
X
■.
Imagine Clearwater: Future Phases (0.3C, 0.3E, 0.3G)
City Manager
$8,000,000
Penny for Pinellas IV
X
X
-_
Station Square Improvements
CRA
$500,000
CRA; County TIF
X
X
--_
Po icy Implementation
Action Project Lead
Total Cost Funding Source 2018 2019 2020 2021 2022 2023+
Establish a non-profit Imagine Clearwater Conservancy City Manager
(0.3A)
N/A General Fund X X X ■■.
Update the Imagine Clearwater Phasing Plan City Manager
Urban
Capital
N/A
Design Goal
Improvement Projects
N/A X X ---_
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Commission a signature art project for the Gateway bridge
CRA
$500,000
CRA; grant funds
X
X
--_
Construct new City Hall building (0.1 B)
City Manager
$5,000,000
Penny for Pinellas IV
-_---
X
140 of 189IJuly 2018
Chapter 4. Plan Implementation
Table 4.6. Downtown Core Implementation, con't
Downtown Core District
Po icy Implementation
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Establish and utilize design standards and Character District
requirements to ensure that development projects enhance
the built environment (O.4B)
Planning
N/A
General Fund
X
Develop a plan that identifies street frontages and context
sensitive development standards to create a livable and
vibrant Downtown (O.4C)
Planning
N/A
General Fund
X
Determine eligibility of downtown properties for historic
preservation tax freeze (O.4D)
Planning; CRA
N/A
N/A
X
X
Expand Facade Incentive grant program (O.4D)
CRA
$1,000,000
CRA
X
X
X
X
X
July 2018 141 of 189
Clearwater Downtown Redevelopment Plan
Table 4.6. Old Bay Implementation
�+.. a� ,'Y: ..n .. ✓. .+ .. �.»a?d+.#`'fed-; .. n. .z6:i� rS .�`e .. � �.. 3b 'M .a .�,* �+t .`s .`d s.. a�T���,_., °+�: ..� ;# 9„.T, tY�b” a✓ Y`, M .�
Trc
People Goal
Capital Improvement Projects
.l, iv .k ,..�..
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Seminole Boat Launch Maintenance (P.11)
Marine and Aviation
$40,000
General Fund
■
X
X
X
X
.
Po icy Implementation
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Amend the Future Land Use Map and Zoning Atlas to
designate parcels in the Old Bay expansion area Central
Business District (CBD) and Downtown (D) District (P.1)
Planning
N/A
General Fund
X
Establish a building renovation assistance program (e.g.,
low-interest loans or grants) to revitalize and retain the older
housing stock in the District (P.4)
Economic Development
$500,000
CDBG; HOME; SHIP
X
X
X
X
X
Facilitate the development of affordable live/work
bungalows with maker's shops, galleries, and restaurant
startups through marketing new zoning standards (P.15)
Economic Development
Accessibility
Capital
$25,000
Goal
Improvement Projects
General Fund
X
X
X
X
X
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Construct Trail Upgrades (P.9)
Parks and Recreation
TBD
TBD
X
Po icy Implementation
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020 2021 2022 2023+
Design trail connections from Pinellas Trail to the Seminole
Boat Ramp (R9)
Parks and Recreation
$25,000
General Fund
■
X
■■■.
Coordinate with PSTA to locate new shelters and services
(P.5)
„ .
Planning
Capital
N/A
Amenity Goal
Improvement Projects
N/A
X
■■■.
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Seminole Boat Launch Improvements (P.11)
Marine and Aviation
$5,000,000
Penny for Pinellas III
X
X
X
142 of 189 July 2018
Chapter 4. Plan Implementation
Table 4.6. Old Bay Implementation, con't
July 2018 143 of 189
Policy Implementation
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Support the continuation of the Francis Wilson Playhouse
(P.12)
Parks and Recreation
TBD
General Fund
X
X
X
X
X
X
Program with the waterfront in accordance with the North
Marina Area Master Plan (P.11)
Marina and Aviation
TBD
General Fund
X
X
X
X
X
Coordinate with Pinellas County Schools to explore options
to repurpose the North Ward School (P.14)
Economic Development
and Housing
Urban
Capital
N/A
Design Goal
Improvement Projects
N/A
X
X
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Acquire North Ward School for public/private
redevelopment
Economic Development
and Housing
$1,200,000
TBD
X
X
Policy Implementation
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Conduct an updated historic survey to identify potential
contributing structures to a historic district within the
District (P.2)
Planning
$75,000
CDBG; General Fund; SHPO
X
X
Pursue historic designation of the North Ward School (P.3)
Planning
TBD
CDBG/General Fund
X
Expande Facade Loan Program
Economic Development
and Housing
$500,000
CDBG
X
X
X
X
X
July 2018 143 of 189
Clearwater Downtown Redevelopment Plan
Table 4.7. South Gateway Implementation
South Gateway District
Accessibility Goal
Policy Implementation
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Create marketing materials and signage that promote the
use of the Druid Trail and Pinellas Trail (P.2-3)
Parks and Recreation
in coordination with
$25,000
General Fund
X
X
Pinellas County
144 of189IJuly2018
Chapter 4. Plan Implementation
Table 4.8. Prospect Lake Implementation
Prospect
Capital
Lake District
People Goal
Improvement Projects
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Land acquisition for housing redevelopment (0.1 G)
CRA; Economic
Development and
Housing
$3,000,000
CRA; RLF; County TIF
X
X
X
X
X
Policy Implementation
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Amend the Future Land Use Map and Zoning Atlas to
designate all parcels in the Prospect Lake Character District
as Central Business District (CBD) and Downtown (D) District
consistent with the remainder of the properties in Prospect
Lake (P.6)
Planning
N/A
General Fund
X
Issues RFPs for the redevelopment of CRA owned sites to
build housing and/or mixed use developments (0.1 G)
CRA
Accessibility
Policy
$15,000
Goal
Implementation
CRA
X
X
■■■.
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020 2021 2022 2023+
Explore and design options to centrally locate parking to
serve the District's commercial uses as infrastructure (P.2)
CRA; Engineering
TBD
CRA; Parking Fund
X
X
■■■.
The City will coordinate with FDOT to ensure future designs
of Alt. US 19/Myrtle Avenue will incorporate complete
streets designs (P.4)
Planning; Engineering
Capital
N/A
Amenity Goal
Improvement Projects
N/A
X
X
X
X
X
X
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Building improvements for 111 S. MLK Jr. site to support a
restaurant use
CRA
$500,000
CRA
■
X
X
■■.
Land acquisition for parks, plazas and other public amenities
(O.3G)
CRA
$1,000,000
CRA
■
X
X
X
X
.
Design and build a Neighborhood Art Park
CRA
$750,000
CRA; County TIF
X
X
--_
July 2018 145 of 189
Clearwater Downtown Redevelopment Plan
Table 4.8. Prospect Lake Implementation, con't
Prospect Lake District
Policy Implementation
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020 2021 2022 2023+
Survey property owners to develop a retail/office incentive
strategy (0.1 D)
CRA
$10,000
CRA
■
X
■■■.
Recruit a restaurant and/or retail use to activate the City
owned 111 S. MLK Jr. site (O.3G)
CRA
Urban
Policy
$10,000
Design Goal
Implementation
CRA
X
X
■■■.
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Expand Facade Grant Program to include eligible
commercial properties in the Prospect Lake District (P.3)
CRA
N/A
X
■■■■
,
Fund facade grant improvements for commercial buildings
(P.3)
CRA
$250,000
CRA
■
X
X
X
X
X
146 of189IJuly2018
Chapter 4. Plan Implementation
Table 4.9. Downtown Gateway Implementation
DowntownY
Capital
Gateway District
People Goal
Improvement Projects
Policy Implementation
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Amend the Future Land Use Map and Zoning Atlas to
designate all parcels in the Prospect Lake Character District
as Central Business District (CBD) and Downtown (D) District
consistent with the remainder of the properties in Prospect
Lake (P.8)
Planning
N/A
General Fund
X
Incorporate workforce housing into redevelopment projects
(P.3)
Economic Development
and Housing
$1,000,000
CDBG; SHIP; HOME; NSP3
■
X
X
X
X
X
Update Downtown Gateway Implementation Plan
CRA
Accessibility
Capital
$25,000
Goal
Improvement Projects
CRA
X
-_-_
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Cleveland Streetscape Phase III
Engineering
$11,000,000
General Fund; CRA
X
X
---_
Policy Implementation
Action Project Lead Total Cost
Funding Source 2018
2019
2020
2021
2022
2023+
Connect Jolley Trolly to Downtown Gateway Planning TBD
Amenity Goal
Capital Improvement Projects
TBD
X
X
--_
Project Title
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Festival Core(P.6)
CRA
$1 million
CRA; County TIF
X
X
--_
Stevenson Creek Greenway Trail (P.5)
CRA; Parks and
Recreation; Engineering
$8,800,000
CRA; Stormwater Utility Fund;
County TIF
■■■
X
X
.
Po icy Implementation
Action
Project Lead
Total Cost Funding Source 2018
2019
2020
2021
2022
2023+
Support an annual community -led art project (P.7)
CRA
Urban
Po
$60,000 CRA X
Design Goal,. ,,•
icy Implementation
X
X
X
X
X
Action
Project Lead
Total Cost
Funding Source
2018
2019
2020
2021
2022
2023+
Support the assembly of vacant and underutilized
properties, as well as the demolition of deteriorated
buildings to accommodate redevelopment projects (P.3)
CRA
$2,000,000
CRA; County TIF
X
X
X
X
X
X
July 20181147 of 189