05/14/2018Monday, May 14, 2018
1:00 PM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Council Chambers
Community Redevelopment Agency
Meeting Agenda
May 14, 2018Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the April 16, 2018 CRA meeting as submitted in written
summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Downtown Implementation Plan Update (Chapter 4, Clearwater Downtown
Redevelopment Plan)
5. Director's Report
6. Adjourn
Page 2 City of Clearwater Printed on 5/2/2018
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#18-4449
Agenda Date: 5/14/2018 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the April 16, 2018 CRA meeting as submitted in written summation by
the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 5/2/2018
Community Redevelopment Agency Meeting Minutes April 16, 2018
Page 1
City of Clearwater
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Meeting Minutes
Monday, April 16, 2018
1:00 PM
Council Chambers
Community Redevelopment Agency
Draft
Community Redevelopment Agency Meeting Minutes April 16, 2018
Page 2
City of Clearwater
Roll Call
Present 5 - Chair George N. Cretekos, Trustee Doreen Caudell, Trustee Bob
Cundiff, Trustee Hoyt Hamilton, and Trustee David Allbritton
Also Presen t – William B. Horne II – City Manager, Jil l Silverboard – Deputy City
Mana ger, Micah Maxwell – Assistant City Manager, Pamela K.
Akin – City Attorney, Rosem ar ie Call – City Clerk, Nicole Spra gue –
Offic ial Re cords and Le gis lati ve Ser vices Coordin ator, and Amanda
Thompson – CRA Executive Director.
To pro vi de continui ty fo r research, items are li sted in agend a order altho ugh not
necessarily disc ussed in that order.
Unapproved
1. Call to Order – Chair Cretekos
The meeting was called to order at 1:16 p.m. at City Hall.
2. Approval of Minutes
2.1 Approve the minutes of the April 2, 2018 CRA meeting as submitted in written summation
by the City Clerk.
Trustee Hamilton moved to approve the minutes of the April 2,
2018 CRA meeting as submitted in written summation by the City
Clerk. The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda – None.
4. New Business Items
4.1 Approve amendments to the Community Redevelopment Agency (CRA) Cleveland Street
District Façade Improvement Program Guidelines to provide grants for design
assistance of $4,000 and construction of façade improvements; construction grants be
matched dollar-for-dollar by applicant with up to $25,000 for fast track grant funding and
up to 50% of façade improvement construction costs through the CRA Board approval
process; and rename the program to CRA Façade Improvement Program Guidelines.
With the updated 2018 City of Clearwater Downtown Redevelopment Plan, the Draft
Community Redevelopment Agency Meeting Minutes April 16, 2018
Page 3
City of Clearwater
CRA determined that it is important to partner with property owners who wish to
participate in the construction of a “high quality public realm.” The 2018 plan
builds on earlier studies from 2006 that encouraged the creation of a Café
District on Cleveland Street to provide restaurants and merchants with
opportunities for outdoor dining and other activities on public sidewalks. With the
construction of Phase III of the Cleveland Streetscape project, the CRA
anticipates that commercial properties on Cleveland Street and Gulf to Bay in
the Downtown Gateway district will begin to redevelop. To support the
renovation of commercial facades, the CRA is recommending amendments to
the current façade grant program including expanding eligible locations,
increasing the amount of grant funding per project, providing design assistance
and providing Director approval for grants $25,000 or less.
In summary, the façade program matches dollar-for-dollar, the improvements
made by the property owner or tenant. All funds will be used to further the goal
to create a high quality public realm and must be applied to improvements that:
(a) effect immediate improvement to the storefront area of the building including
signage, lighting, entryways, windows, public art and other cosmetic or
structural work associated with the first floor where customers interact directly
with the building, (b) are in concert with first floor façade improvements as
described in (a) above but that also may extend vertically to the upper areas of
the façade. Isolated building improvements that are not directly connected to
improvements at the street level façade are not allowed. All funds to be
disbursed by the CRA on a reimbursement basis upon completion of the
improvements and final inspections needed to satisfy permit requirements.
APPROPRIATION CODE AND AMOUNT:
Funding will come from 388-99979 Façade Program Implementation
In response to questions, CRA Executive Director Amanda Thompson
said the program would include that portion of Cleveland Street that
becomes Gulf to Bay Boulevard that is within the CRA district. To qualify
for the incentive, the applicant must be located within the CRA district.
Trustee Caudell moved to approve amendments to the
Community Redevelopment Agency (CRA) Cleveland Street
District Façade Improvement Program Guidelines to provide
grants for design assistance of $4,000 and construction of façade
improvements; construction grants be matched dollar-for-dollar
by applicant with up to $25,000 for fast track grant funding and
up to 50% of façade improvement construction costs through the
CRA Board approval process; and rename the program to CRA
Façade Improvement Program Guidelines. The motion was duly
seconded and carried unanimously.
Draft
Community Redevelopment Agency Meeting Minutes April 16, 2018
Page 4
City of Clearwater
5. Director's Report
CRA Executive Director Amanda Thompson provided Trustees an
update regarding the land exchange agenda item to be heard by the City
Council this week. She distributed copies of a map identifying proposed
developments coming down the line, an updated appraisal map, and the
2018 CRA Major Projects List. Since starting with the City, she has met
with all of the major stakeholders (i.e., Downtown Merchants Association,
Downtown Partnership, Downtown Development Board, Neighborhood
Association, Chamber of Commerce, etc.). The CRA has been able to
meet some of their requests in the last couple of months, such as the
Concierge Tour and the upcoming Dali Art Museum Patron Event, Craft
Beer Festival, Children's Day Festival, and toured potential brewery sites
with the Clearwater Downtown Partnership Executive Director. A Strategic
Planning Meeting for the Downtown Development Board has been
scheduled for May 22 at Collaborative Labs. Social investment is a key
strategy and approach for Downtown redevelopment, which considers not
only financial return on investment but how it continues to payback the
City via relationships, additional resources, and leverage of private
investments. She said the CRA is trying to attract additional private
investment in addition to the public money the CRA is spending. The
goal is to increase the property value of the CRA area, which provides
additional funding to reinvest in the CRA area. The CRA must be
deliberate and strategic about where the public dollars are invested. Ms.
Thompson said the CRA can have the most impact in network expansion
(i.e., attracting talented business owners, surfacing the ideas of residents
wanting to invest), looking for barrier reductions (reducing the cost to
improve facades), and branding (balancing the aspirational - Imagine
Clearwater- with events that are happening now). She said there should be
significant focus on housing and retail; every downtown that is sustainable
has housing with retail within walking distance.
Draft
Community Redevelopment Agency Meeting Minutes April 16, 2018
Page 5
City of Clearwater
6. Adjourn
The meeting adjourned at 1:31 p.m.
Chair
Community Redevelopment Agency
Attest
City Clerk Draft
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#18-4561
Agenda Date: 5/14/2018 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Downtown Implementation Plan Update (Chapter 4, Clearwater Downtown Redevelopment
Plan)
SUMMARY:
Page 1 City of Clearwater Printed on 5/2/2018
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The Role of the Downtown
Redevelopment Plan
Guiding document for the City and its partners on
how to redevelop downtown
Chapters 1 -3 were recently updated by Council and
the County
Illustrates how County TIF funds will be used in the
CRA area (October 2018 renewal request)
Ch . 4 Implementation Plan Process
Activities to Date Next Steps
Reviewed adopted plans and CIP Solicit feedback from CRA
budget trustees, Community Development
Met with department heads to Board, Downtown Development
review their roles in downtown Board and the public
Prepared a draft list of projects Refine budget estimates
and programs for discussion Prepare TIF revenue projections
Add in explanatory text
Public hearings will begin in June
Role of the Community Redevelopment Agency (CRA)
Act as a facilitator Et private CRA funds can only be used in
developer the CRA area
Focused on brick and mortar Additional Revenue Sources:
projects General Fund
Strategies - Special Funds
Networks/Positive Grants
Brand/Platforms/Barrier
Reduction Private Investment
pl..],
k¢ air d„ rr' err s. u
e z e.v;{e' lY,en ''1,NS Vf
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1 . Introduction
2. Implementation Partners
3. Strategy and Capital Improvement Plan List by Character Area
Example: Old Bay District Strategies
A. People Goal
B. Accessibility Goal
C. Amenity Goal
D. Urban Design Goal
4. TIF Analysis
Actions that are tied to a specific policy or goal reference it. For
example — 0.1 B is Objective 1 B under the People Goal**
CITY OF CLE W TE 6
Nmr%1 hroughout Downtown
m
Capital Improvement Projects
Water, sewer and gas pipelines
Drew Street improvements
Ft. Harrison street improvements
Programs
Zoning updates
Housing market studies and funding for construction of
mixed income housing
Community policing
Public art
Targeted marketing campaigns and incentive programs
Id
z
Capital Improvement Projects
Seminole Boat Launch Improvements
North Ward School
Connections to the Pinellas Trail
Programs
Historic designation of the North Ward School
Continue support community non-profits like the
Francis Wilson Playhouse, Garden Club
Community programs outlined in the North Marina
Master Plan
art%9-
11
p
ymrw;
uth ateway
Capital Improvement Projects
0 N/A
Programs
Create marketing materials and signage that
promote the use of the Druid Trail and Pinellas Trail
I rit Core
Capital Improvement Projects
01 All components of Imagine Clearwater
r, Library renovations
r, Re-design of Station Square
r, Potential parking/multi-modal facility
r, Property Acquisition
Programs
r, Parking study
r, Updated streetscape master plan
r, RFP's for redevelopment
r, Coordination with the County and others on transportation
services and facilities
r, Fagade grants
NOW M I
SRM' t i^ bM4=+i'`
MvMf 1- 'e*.v'- 1 r.
Capital Improvement Projects
0 Land Acquisition
Programs
Issue RFP's for redevelopment of CRA owned
property
aown :e
Capital Improvement Projects
Phase III Streetscape
Festival Market/Mercado
Stevenson Creek Greenway
Programs
Community led art projects
Update the 5 year Gateway Plan
Next Steps
Public Meetings
Community Development Board June 19th
CRA Hearing July 16th
City Council on July 19th (first reading)
County meetings in September and October
www.myclearwater.com
www.downtownclearwater.com
CITY OF CLE W TE 13