04/16/2018 - SpecialMonday, April 16, 2018
1:00 PM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Council Chambers
Community Redevelopment Agency
Special Meeting Agenda - Final
April 16, 2018Community Redevelopment Agency Special Meeting Agenda -
Final
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the April 2, 2018 CRA meeting as submitted in written
summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Approve amendments to the Community Redevelopment Agency (CRA)
Cleveland Street District Façade Improvement Program Guidelines to provide
grants for design assistance of $4,000 and construction of façade
improvements; construction grants be matched dollar-for-dollar by applicant
with up to $25,000 for fast track grant funding and up to 50% of façade
improvement construction costs through the CRA Board approval process; and
rename the program to CRA Façade Improvement Program Guidelines.
5. Director's Report
6. Adjourn
Page 2 City of Clearwater Printed on 4/17/2018
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#18-4448
Agenda Date: 4/16/2018 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the April 2, 2018 CRA meeting as submitted in written summation by
the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 4/17/2018
Community Redevelopment Agency Meeting Minutes April 2, 2018
Page 1
City of Clearwater
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Meeting Minutes
Monday, April 2, 2018
1:00 PM
Council Chambers
Community Redevelopment Agency
Draft
Community Redevelopment Agency Meeting Minutes April 2, 2018
Page 2
City of Clearwater
Rollcall
Present 5 - Chair George N. Cretekos, Trustee Doreen Caudell, Trustee Bob
Cundiff, Trustee Hoyt Hamilton, and Trustee David Allbritton
Also Presen t – William B. Horne II – City Manager, Jil l Silverboard – Deputy City
Mana ger, Micah Maxwell – Assistant City Manager, Pamela K.
Akin – City Attorney, Rosem ar ie Call – City Clerk, Nicole Spra gue –
Offic ial Re cords and Le gis lati ve Ser vices Coordin ator, and Amanda
Thompson – CRA Executive Director.
To pro vi de continui ty fo r research, items are li sted in agend a order altho ugh not
necessarily disc ussed in that order.
Unapproved
1. Call to Order – Chair Cretekos
The meeting was called to order at 1:00 p.m. at City Hall.
2. Approval of Minutes
2.1 Approve the minutes of the March 12, 2018 CRA meeting as submitted in written
summation by the City Clerk.
Trustee Hamilton moved to approve the minutes of the March 12,
2018 CRA meeting as submitted in written summation by the City
Clerk. The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda – None.
4. New Business Items
4.1 Schedule a Special CRA meeting on April 16, 2018 and May 14, 2018 at 1:00 p.m. and
cancel the April 30, 2018 CRA meeting.
Trustee Caudell moved to schedule a Special CRA meeting on
April 16, 2018 and May 14, 2018 at 1:00 p.m. and cancel the April
30, 2018 CRA meeting. The motion was duly seconded and
carried unanimously.
Draft
Community Redevelopment Agency Meeting Minutes April 2, 2018
Page 3
City of Clearwater
5. Director's Report
CRA Executive Director Amanda Thompson provided the Trustees with a
copy of the 2016-2017 Annual Report.
6. Adjourn
The meeting adjourned at 1:02 p.m.
Chair
Community Redevelopment Agency
Attest
City Clerk Draft
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#18-4404
Agenda Date: 4/16/2018 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Approve amendments to the Community Redevelopment Agency (CRA) Cleveland Street
District Façade Improvement Program Guidelines to provide grants for design assistance of
$4,000 and construction of façade improvements; construction grants be matched
dollar-for-dollar by applicant with up to $25,000 for fast track grant funding and up to 50% of
façade improvement construction costs through the CRA Board approval process; and rename
the program to CRA Façade Improvement Program Guidelines.
SUMMARY:
With the updated 2018 City of Clearwater Downtown Redevelopment Plan, the CRA
determined that it is important to partner with property owners who wish to participate in the
construction of a “high quality public realm.” The 2018 plan builds on earlier studies from 2006
that encouraged the creation of a Café District on Cleveland Street to provide restaurants and
merchants with opportunities for outdoor dining and other activities on public sidewalks. With
the construction of Phase III of the Cleveland Streetscape project, the CRA anticipates that
commercial properties on Cleveland Street and Gulf to Bay in the Downtown Gateway district
will begin to redevelop. To support the renovation of commercial facades, the CRA is
recommending amendments to the current façade grant program including expanding eligible
locations, increasing the amount of grant funding per project, providing design assistance and
providing Director approval for grants $25,000 or less.
In summary, the façade program matches dollar-for-dollar, the improvements made by the
property owner or tenant. All funds will be used to further the goal to create a high quality public
realm and must be applied to improvements that: (a) effect immediate improvement to the
storefront area of the building including signage, lighting, entryways, windows, public art and
other cosmetic or structural work associated with the first floor where customers interact
directly with the building, (b) are in concert with first floor façade improvements as described in
(a) above but that also may extend vertically to the upper areas of the façade. Isolated building
improvements that are not directly connected to improvements at the street level façade are
not allowed. All funds to be disbursed by the CRA on a reimbursement basis upon completion
of the improvements and final inspections needed to satisfy permit requirements.
APPROPRIATION CODE AND AMOUNT:
Funding will come from 388-99979 Façade Program Implementation
Page 1 City of Clearwater Printed on 4/17/2018
1
CITY OF CLEARWATER
COMMUNITY REDEVELOPMENT AGENCY
FAÇADE IMPROVEMENT PROGRAM GUIDELINES
AMENDED APRIL 2018
2
FAÇADE IMPROVEMENT PROGRAM GUIDELINES
Through the Façade Improvement Program, the City of Clearwater Community Redevelopment Agency (CRA) seeks to help property owners and tenants improve the attractiveness of
the buildings in the Downtown Clearwater business district. If your commercial building or business is in the Clearwater Community Redevelopment Area, the CRA wants to work with you
to restore historic facades and create unique storefronts through our Façade Improvement Program. The Façade Improvement Program has two separate components: Façade Design
Services and the Financial Assistance Program. This funding will help you design a new, fresh and appealing look for your building that adheres to the Downtown Design Guidelines while
also helping you pay for the actual construction of the work.
The following guidelines explain how to obtain $4,000 towards design assistance, up to $25,000 for a fast track grant or a larger grant for up to 50% of façade improvement construction costs
through the CRA Board approval process.
Program guidelines were amended in April 2018 to remain consistent with the vision adopted in the 2018 Downtown Redevelopment Plan.
3
FACADE DESIGN SERVICES
Intent
With the updated 2018 City of Clearwater Downtown Redevelopment Plan, the CRA determined that it is important to actively work to reinvigorate the downtown area with
direct investment and programs to encourage private investment. The plan called for further investment to create a “high quality public realm.” This plan builds on earlier
studies from 2006 that called for the creation of a ‘Café District’ on Cleveland Street to encourage restaurants and merchants to create opportunities for outdoor dining and
other activities on public sidewalks. With the construction of Phase III of the Cleveland Streetscape project, the CRA anticipates that commercial properties on Cleveland
Street and Gulf to Bay Boulevard in the Downtown Gateway area will begin to redevelop. Successful implementation of this redevelopment effort requires the CRA to
provide some initial technical assistance to property owners and merchants to illustrate the appropriate types of design for the corridor.
The Façade Design Services program was created in 2007 and updated in January 2016 to provide Cleveland Street property owners professional guidance for how to
improve the most prominent facades of their buildings. In 2018, it was expanded to include the Downtown Gateway. The CRA is hopeful that development of an
architectural plan will lead to capital improvements, but subsequent construction is not a requirement of receiving design assistance. However, it is strongly encouraged
that property owners proceed with the illustrated façade improvements.
Eligibility
Façade Design Services are available to business and property owners within the designated area (Exhibit A) that have Cleveland Street or Gulf-to-Bay facing properties.
Governmental entities are not eligible, nor will grants or loans be considered for prohibited uses in the Downtown District. Only one application will be considered per
address. Business owners must provide a notarized letter of the property owner’s consent to participate in this program.
Program
Facade Design Services will be provided to select Property Owners through contracts with an architect that they select. The CRA will provide a grant of $4,000 towards
design services. As a requirement of the grant, the Architect will provide selected Property Owners (Owner) with the following services:
Scope of Services
1. Consultation(s) with the Owner to discuss needs, desires, and possible budget. City staff to be present at a minimum of one meeting.
2
2. Photograph existing building.
3. Provide either 2D Photoshop or hand-drawn concept of building street elevation showing suggested changes, preliminary colors, and possible signage. The final
design must adhere to the City’s adopted Downtown Design Guidelines.
Cost of Services
Architectural services will be paid by the CRA as a grant of $4,000.00.
2 All projects will have a minimum of two, one-hour consultations.
4
Selected Property Owners are required to provide the Architect with the following items to facilitate their work and to assure a more usable design:
Existing floor plan(s)
Any historical photos of the structure
Budget for improvements
Images of architectural styles or features that the Owner likes or believes is appropriate for the structure
Process
Qualified applicants must schedule an appointment with the CRA Representative prior to preparing an application for submittal. The CRA Representative’s office is located
on the second floor of City Hall at 112 South Osceola Avenue, Clearwater, Florida 33756. Appointments may be made by calling (727)562-4044. Applications will be
accepted on a rolling basis and Facade Design Services will be awarded on a first-come, first-served basis until funds allocated to this program are expended for the fiscal
year.
Within ten (10) business days of application submittal, the CRA Representative will review the application for completeness. A post-application submittal conference will be
held with the Applicant to discuss any deficiencies or issues with the application. At this time, the CRA Representative may request that the Applicant provide additional
information.
Within ten (10) days of receiving the completed application, the CRA Representative will review the application against the review criteria and prepare a recommendation
for the CRA Director. Applicants will also be sent a copy of the recommendation.
The CRA Director will determine if the application is approved or denied with or without conditions.
5
Available Assistance
The CRA will set the amount of assistance available for the fiscal year in its Annual Budget. The maximum grant contribution per application for design services is set at
$4,000.00 per address. The CRA Board may raise or lower this amount at any time upon a majority vote of its members.
Expiration of Facade Design Services
Applicants must meet with the Architect within sixty (60) days from the date that the CRA Director approves the Facade Design Services request, or the award will expire.
Extensions may be granted by the CRA Director under extenuating circumstances.
Application
1. Completed application form.
2. Photographs of the existing building and the proposed project area.
6
Selection Criteria
The CRA Representative will review the completed application to ensure it meets the eligibility requirements and make a recommendation to the CRA Executive Director. If
any of the criteria are not met, resulting in a “no” response, then the project is not eligible for a design services grant.
Eligibility Criteria
Façade Design Services
CRITERIA YES/NO
Location/Visibility
The property is in the CRA
The front façade of the building is
facing Cleveland Street and/or Gulf
to Bay Boulevard
The condition of the current façade
does not meet Downtown Design
Standards and/or is in poor
condition
Owner Support
The tenant has a notarized letter of
Property Owner’s consent to
participate in design services
The business is an allowable use in the
downtown zoning district
7
FINANCIAL INCENTIVE PROGRAM
Intent
With the updated 2018 City of Clearwater Downtown Redevelopment Plan, the CRA determined that it is important to actively work to reinvigorate the downtown area with
direct investment and programs to encourage private investment. The plan called for further investment to create a “high quality public realm.” This plan builds on earlier
studies from 2006 that called for the creation of a ‘Café District’ on Cleveland Street to encourage restaurants and merchants to create opportunities for outdoor dining and
other activities on public sidewalks. Attractive buildings and storefronts are important elements to creating a walkable and welcoming downtown.
The Financial Incentive Program was created in 2007, updated in January 2016 and amended in April 2018 to provide financial incentives to property owners that have
participated in the CRA Façade Design Services program or are proposing to undertake a comprehensive Façade Improvement Program application. The CRA is aware
that façade improvements can be a costly and time intensive investment. To reduce the cost to property owners, the CRA has allocated annual funding to offset some of
the construction costs of façade improvements. This program is not intended to subsidize the costs of routine maintenance and repairs that are an ongoing responsibility for
property owners.
Eligibility
The Financial Incentive Program is available to all commercial property owners within the designated area (Exhibit A). Governmental entities are not eligible, nor will grants or
loans be considered for prohibited uses in the Downtown District. Only one application will be considered per address, which can include multiple facades if they are
adjacent to a public right of way. The total grant award will be determined by the applicant’s score based on CRA staff review and is subject to the approval of the CRA
board for grants exceeding $25,000.
Program
Financial Incentives will be available to property owners for improvements to their building facades that further the goal of creating a high quality public realm and
improving the design and appearance of commercial buildings in the CRA. Any planned improvements that do not, in the judgment of the CRA, further the goals of the
adopted Downtown Redevelopment Plan will be deemed ineligible. All façade improvements are required to remain for a minimum of 5 years through conveyance of
façade easements, zoning agreements or other methods approved by the CRA Board. Grants may be awarded for up to 50% of the façade improvement construction cost.
Grants $25,000 and under may be approved by the CRA Director.
8
Funds will be available to property owners and must be matched on a $1:$1 (dollar-for-dollar) basis by the applicant or property owner for improvements to the façade that
contribute to a high quality public realm. Construction must improve the storefront area of the building (e.g., signage, lighting, entryways, windows and other cosmetic or
structural work associated with the first floor where customers interact directly with the building) or (2) be in concert with first floor façade improvements as described in (1)
above but that may extend vertically to the upper areas of the façade. Isolated building improvements that are not directly connected to improvements at the street level
façade are not eligible for funding. Routine maintenance or improvements that do not directly impact the pedestrian experience are not eligible for funding.
Process
Qualified applicants must schedule an appointment with the CRA Representative prior to preparing an application for submittal. The CRA Representative’s office is located
on the second floor of City Hall at 112 South Osceola Avenue, Clearwater, Florida 33756. Appointments may be made by calling (727) 562-4044. Applications will be
accepted on a rolling basis and grants will be awarded on a first-come, first-served basis.
Within ten (10) business days of application submittal, the CRA Representative will review the application for completeness. A post-application submittal meeting will be
held with the Applicant to discuss any deficiencies or issues with the application. At this time, the CRA Representative may request that the Applicant provide additional
information.
Within ten (10) days of receiving the completed application, the CRA Representative will review the application against the review criteria and prepare a recommendation
for the CRA Director. Applicants will also be sent a copy of the recommendation.
The CRA Director will determine if the application is approved or denied with or without conditions. Applications for funding may be approved on a contingent basis while
the property owner awaits approval from the Planning & Development Services Department.
The Applicant will be notified in writing of the CRA Director’s decision within twenty (20) business days of application submittal for a request of a grant in the amount of
$25,000 or below to be approved by CRA Director. If the applicant is requesting more than $25,000 the item will be brought to the next available CRA meeting. The
CRA Director will provide a Notice to Proceed or denial within fifteen (15) days of CRA Board approval.
Available Assistance
The CRA will set the amount of assistance available for the fiscal year in its Annual Budget. The maximum grant contribution per application is set at 50% of the total façade
improvement construction cost. All CRA grants will be paid out on a schedule established by the CRA Director and the grantee.The property or business owner must agree
to leave the completed project in its approved design for a period of five (5) years from the date of completion to receive this funding.
Expiration of Financial Incentive Program Commitment
Applicants must undertake construction of improvements within one hundred twenty (120) days from the date that the CRA approves the commitment or the award will
expire. Extensions may be granted by the CRA Director under extenuating circumstances.
Application
9
1. Completed application form.
2. Photographs of the existing building and the proposed project area including surrounding buildings.
10
Selection Criteria
The CRA Representative will review the completed application according to the eligibility and review criteria and will submit his/her findings to the CRA Executive Director.
Applications that score below 60 points will be recommended for denial. All eligibility criteria must be met to receive grant funding. Applicants are advised that grant and
loans funds are provided at the sole discretion of the CRA Director, CRA Board and the findings stated in the recommendation do not create an entitlement to funding.
Eligibility Criteria
Financial Incentive Program
CRITERIA YES/NO
Location/Visibility
The property is in the CRA
The front façade of the building is
facing a public right of way
The condition of the current façade
does not meet Downtown Design
Standards and/or is in poor
condition
Owner Support
The property owner is providing a $1:$1
match for construction costs and
materials
The business is an allowable use in the
downtown zoning district
The property owner will keep and
maintain the façade improvements for
a minimum of 5 years
Proposed Design
Compatible with Downtown Design
Guidelines
1
5 Significant contributions to desired environment include restaurants with outdoor seating, neighborhood retail and lifestyle businesses. This also includes restoration of historic structures.
Review Criteria Scoring System
Financial Incentive Program
CRITERIA POINTS
Location/Visibility 30 points total
Proposed improvements will contribute significantly
to the public realm5
10
Strategic location of property in facilitating a
pedestrian friendly environment
20
Potential Aesthetic Improvement 60 points total
The ability of the proposed construction to meet
the Downtown Design Guidelines
Minimum compliance 5
Fair 5
Good 10
Condition or appearance of façade prior to the
project
Poor 20
Fair 10
Good 5
Incorporates public art 5
60 points - CRA will match 10% of total cost
70 points - CRA will match 20% of total cost
80 points - CRA will match 30% of total cost
90 points - CRA will match 40% of total cost
100 points – CRA will match 50% of total cost
100 points possible
2
Program Tips
A.Start early. Funds are allocated on a first-come, first-served basis. Only one design grant and/or one construction grant shall be awarded for per property.
B. Use the Design Guidelines detailed in the Clearwater Downtown Redevelopment Plan. The plan was created with the help of your neighbors and with the advice of talented architects
and urban planners.
C. Work with your architect of choice and provide them with this application to ensure your architect understands the application and approval process. They will work with you to develop
designs that can be approved in a smooth and expeditious manner. The architect will be your personal project advisor. He/she knows how to create and get approved a design that
will satisfy regulators and make you and your customers happy.
a.Save and show-off your building’s architectural features (such as accessories, awnings, and signs); harmonize them with neighboring structures. No grant monies or matching
monies shall be used to perform general repair, structural, or habitable work or otherwise to meet code to occupy the building.
b. Choose color schemes that follow the Downtown Design Guidelines and that accent your building and harmonize with adjacent buildings. The Downtown Plan (available on
the City’s website at www.myclearwater.com) is your guide.
c. Work with your architect/project advisor to create and agree on a façade improvement plan for your building. The plan should include descriptions and drawings of changes.
Use the attached checklist as a guide.
D. Assemble your façade Improvement packet. Include the following:
a. Technical materials and images.
b. Notarized written consent from the building owner if you are a merchant applying for funds. Your City licenses (Business Tax Receipt) must be up to date.
c. Hold Harmless Agreement.
d. Obtain construction estimates from registered contractors with sufficient experience, insurance and bonding.
E. Submit your application to the CRA office. The CRA may want you to present your proposed changes at a meeting.
a. Expect to match each grant and loan dollar with a dollar of your own investment. Funds up to 50% of construction cost will be awarded upon grant approval.
F.Wait for your ‘notice to proceed’ before beginning work. Work that begins without this notice may not be eligible for reimbursement.
G. Make the planned changes to your building.
H. Submit a copy of the paid bills for reimbursement. Any unapproved changes will void the grant. If design changes are necessary during construction, coordinate the work with the
architect and the CRA Representative.
The CRA reserves the right to grant or loan additional money to targeted projects that they believe will have a significant positive impact on the area.
3
Façade Improvement Program Application
City of Clearwater Community Redevelopment Agency
Prior to completion of this application, please contact the City of Clearwater CRA to review this process at (727) 562-4044.
Community Redevelopment Agency Date
112 South Osceola Avenue, 2nd Floor
Clearwater, Florida 33756
Name and Type of Business
Location of Business
(Street address, name of building if applicable)
Property Owner Phone
Contact (if different from owner)
Email Address
Property Owner Mailing Address
Two-Part Program:
1) The Façade Design Services program provides a maximum of $4,000.00 in architectural design assistance to applicants.
2) The Façade Financial Incentive Program provides up to 50% of the total construction cost , a (dollar-for-dollar) matching grant that can be used towards any exterior architectural
improvements to the street-side façade.
Estimated number of linear feet facing a public-right-of-way:(If the building faces onto more than one street, such as a building located on a corner,
give the estimated frontage feet of the secondary façade )
Requested Grant Amount $ Requested Loan Amount $
General description of proposed improvement:
4
Façade Windows/Doors Awnings/Canopies Lighting Painting Signage Public Art Other
I hereby submit this Application for Façade Design Services. I understand that this must be approved by the CRA and that I should not begin any work with the selected Architect until I have
received written approval (Notice to Proceed) from the CRA. I also understand that the grant funds will be paid directly to the architect upon completion of their work.
Signature of Property Owner _________________________________________________ Date_________________
Signature of Business Owner _________________________________________________ Date_________________
For Façade Design Services Only - - STOP HERE
CRA Staff use only
Date of initial contact: ________________Electronic submission In person
Staff representative:
Design Professional:
Pre-Application Meeting Post-Application Meeting
CRA Board:Approved Denied Date
Property Site File Number
Planning Dept:Approved Denied Date
Proposed Scope of Work:
Please provide a brief, general description of the work to be performed, materials to be used, color and material samples (if applicable).
Exterior Walls (Includes front facade, second façade (if applicable), structural, decorative and non-functional elements)
5
Windows/Doors
Awnings/Canopies
______
Lighting
____________
Painting
Signage
Public Art ____________________________________________________________________________________________________________________________________________
Other
Attachments:The following attachments are required:
Project schedule.
Photographs of the existing building and proposed project area.
Schematic drawings illustrating proposed work, or pictures with project description outlines.
Planning & Development Services Department Review.
Two (2) cost estimates.
Property Address:
Property Legal description:
Façade Improvement Summary (please add costs and descriptions):
6
Grant Funds Usage
Signage Cost:$
Removal New Altered/Repaired
Awning Cost:$
Painting Cost: $
Square feet?
Cosmetic Alteration Cost: $
Describe:
Structural Alteration Cost: $
Describe:
Public Art Cost: $____________
Describe:
Total Project Cost: $
Amount Requested
(Not to Exceed 50% of Total Project Cost)*: $
*Grantee is solely responsible for securing & paying for any permits
Loans Funds Usage
Signage Cost:$
Removal New Altered/Repaired
Awning Cost:$
Painting Cost: $
Square feet?
Cosmetic Alteration Cost: $
Describe:
Structural Alteration Cost: $
Describe:
Public Art Cost: $____________
Describe:
Total Project Cost: $
Amount Requested
(Not to Exceed 50% of Total Project Cost)*: $
*Grantee is solely responsible for securing & paying for any permits
I hereby submit this application for a Façade Improvement Grant. I understand that these building improvements must be approved by the City of Clearwater and no work should begin until
I have received written approval from the CRA. I also understand that the grant funds will not be paid until the project is complete. I agree to leave the completed project in its approved
design for a period of five (5) years from the date of completion.
Signature of Property Owner _________________________________________________ Date_________________
Signature of Business Owner _________________________________________________ Date_________________
7
Please submit this checklist as part of your application
Minor Improvements
SIGNS:
Provide a color rendering of the
design chosen. Your assigned
architect/project advisor can do
this for you.
Include specifications as to the
size and width of the sign.
Note how and where the sign will
be hung on the building
Submit at least two written
estimates from sign companies.
Make sure the design and size
comply with City codes.
AWNINGS: (provide color rendering)
Provide information about color
and style of awning chosen.
Remember, awning selection
must take into account the
architectural style of the building.
Note where awning will be
placed on building.
Submit written estimate.
PAINT: (provide color rendering)
Provide samples of the colors
chosen
Mark the location of body colors
and accent colors.
Submit written estimate from
painter of your choice.
COSMETIC IMPROVEMENTS:
Provide pictures and/or samples
of the accessories (such as
Major Improvement
MAJOR FAÇADE ALTERATION:
Provide a rendering of major
changes.
Provide all applicable items
from Minor Improvements list on
left side of this chart.
Provide building and
construction details, diagrams,
and signed and sealed
engineering or architectural
drawings, as appropriate
Submit a written estimate from
two licensed contractors.
lighting, planter boxes, etc.)
Submit a written estimate from
two licensed contractors.
PUBLIC ART
Provide pictures of the proposed
public art.
Submit a written estimate from
artist of your choice
8
Hold Harmless Agreement
Release executed on the ______ day of _____________________, 20_______, by (Property
Owner) _________________________________________________ and (Tenant if Applicable)
______________________________________________________________________,
of (Street Address)
______________________________________________________________________________,
City of Clearwater, State of Florida, referred to as Releaser(s). In consideration
of being granted monies for restoration, modifications, signage, or other
physical changes to the property located at the above address, the
Releaser(s), understands that they are solely responsible for providing their own
contractors, and to assure that those contractors are fully insured and licensed
and have obtained all necessary permits in accordance with City regulations.
The Releaser(s) waives, releases, discharges, and covenants not to sue the City
of Clearwater, City of Clearwater Community Redevelopment Agency, or any
successors or assigns for loss or damage, and claims or damages therefore, on
account of any work that has been performed in accordance with City or
State guidelines. Releaser(s) agrees that this release, waiver, and indemnity
agreement is intended to be as broad and inclusive as permitted by the laws
of the State of Florida and that if any portion of the agreement is held invalid, it
is agreed that the balance shall, notwithstanding, continue in full legal force
and effect. Releaser(s) further states that it has carefully read the above
release and knows the contents of the release and signs this release as its own
free act. Releaser’s obligations and duties hereunder shall in not manner be
limited or restricted by the maintaining of any insurance coverage related to
the above referenced event. This release contains the entire agreement
between the parties to this agreement and the terms of this release are
contractual and not a mere recital.
Dated this ______ day of _____________________, 20_____.
Property Owner
Signature___________________________________________________________________________
(Please Print)
_______________________________________________________________________________________
Witness
________________________________________________________________________________________
____
(Please Print)
_______________________________________________________________________________________
Tenant Signature (if applicable)
_____________________________________________________________________
(Please Print)
_______________________________________________________________________________________
Witness
________________________________________________________________________________________
____
(Please Print)
______________________________________________________________________________________
9
1
CITY OF CLEARWATER
COMMUNITY REDEVELOPMENT AGENCY
FAÇADE IMPROVEMENT PROGRAM GUIDELINES
AMENDED APRIL 2018
2
FAÇADE IMPROVEMENT PROGRAM GUIDELINES
Through the Façade Improvement Program, the City of Clearwater Community Redevelopment Agency (CRA) seeks to help property owners and tenants improve the attractiveness of
the buildings in the Downtown Clearwater business district. If your commercial building or business is in the Clearwater Community Redevelopment Area, the CRA wants to work with you
to restore historic facades and create unique storefronts through our Façade Improvement Program. The Façade Improvement Program has two separate components: Façade Design
Services and the Financial Assistance Program. This funding will help you design a new, fresh and appealing look for your building that adheres to the Downtown Design Guidelines while
also helping you pay for the actual construction of the work.
The following guidelines explain how to obtain $4,000 towards design assistance, up to $25,000 for a fast track grant or a larger grant for up to 50% of façade improvement construction costs
through the CRA Board approval process.
Program guidelines were amended in April 2018 to remain consistent with the vision adopted in the 2018 Downtown Redevelopment Plan.
3
FACADE DESIGN SERVICES
Intent
With the updated 2018 City of Clearwater Downtown Redevelopment Plan, the CRA determined that it is important to actively work to reinvigorate the downtown area with
direct investment and programs to encourage private investment. The plan called for further investment to create a “high quality public realm.” This plan builds on earlier
studies from 2006 that called for the creation of a ‘Café District’ on Cleveland Street to encourage restaurants and merchants to create opportunities for outdoor dining and
other activities on public sidewalks. With the construction of Phase III of the Cleveland Streetscape project, the CRA anticipates that commercial properties on Cleveland
Street and Gulf to Bay Boulevard in the Downtown Gateway area will begin to redevelop. Successful implementation of this redevelopment effort requires the CRA to
provide some initial technical assistance to property owners and merchants to illustrate the appropriate types of design for the corridor.
The Façade Design Services program was created in 2007 and updated in January 2016 to provide Cleveland Street property owners professional guidance for how to
improve the most prominent facades of their buildings. In 2018, it was expanded to include the Downtown Gateway. The CRA is hopeful that development of an
architectural plan will lead to capital improvements, but subsequent construction is not a requirement of receiving design assistance. However, it is strongly encouraged
that property owners proceed with the illustrated façade improvements.
Eligibility
Façade Design Services are available to business and property owners within the designated area (Exhibit A) that have Cleveland Street or Gulf-to-Bay facing properties.
Governmental entities are not eligible, nor will grants or loans be considered for prohibited uses in the Downtown District. Only one application will be considered per
address. Business owners must provide a notarized letter of the property owner’s consent to participate in this program.
Program
Facade Design Services will be provided to select Property Owners through contracts with an architect that they select. The CRA will provide a grant of $4,000 towards
design services. As a requirement of the grant, the Architect will provide selected Property Owners (Owner) with the following services:
Scope of Services
1. Consultation(s) with the Owner to discuss needs, desires, and possible budget. City staff to be present at a minimum of one meeting.
1
2. Photograph existing building.
3. Provide either 2D Photoshop or hand-drawn concept of building street elevation showing suggested changes, preliminary colors, and possible signage. The final
design must adhere to the City’s adopted Downtown Design Guidelines.
Cost of Services
Architectural services will be paid by the CRA as a grant of $4,000.00.
1 All projects will have a minimum of two, one-hour consultations.
4
Selected Property Owners are required to provide the Architect with the following items to facilitate their work and to assure a more usable design:
Existing floor plan(s)
Any historical photos of the structure
Budget for improvements
Images of architectural styles or features that the Owner likes or believes is appropriate for the structure
Process
Qualified applicants must schedule an appointment with the CRA Representative prior to preparing an application for submittal. The CRA Representative’s office is located
on the second floor of City Hall at 112 South Osceola Avenue, Clearwater, Florida 33756. Appointments may be made by calling (727)562-4044. Applications will be
accepted on a rolling basis and Facade Design Services will be awarded on a first-come, first-served basis until funds allocated to this program are expended for the fiscal
year.
Within ten (10) business days of application submittal, the CRA Representative will review the application for completeness. A post-application submittal conference will be
held with the Applicant to discuss any deficiencies or issues with the application. At this time, the CRA Representative may request that the Applicant provide additional
information.
Within ten (10) days of receiving the completed application, the CRA Representative will review the application against the review criteria and prepare a recommendation
for the CRA Director. Applicants will also be sent a copy of the recommendation.
The CRA Director will determine if the application is approved or denied with or without conditions.
5
Available Assistance
The CRA will set the amount of assistance available for the fiscal year in its Annual Budget. The maximum grant contribution per application for design services is set at
$4,000.00 per address. The CRA Board may raise or lower this amount at any time upon a majority vote of its members.
Expiration of Facade Design Services
Applicants must meet with the Architect within sixty (60) days from the date that the CRA Director approves the Facade Design Services request, or the award will expire.
Extensions may be granted by the CRA Director under extenuating circumstances.
Application
1. Completed application form.
2. Photographs of the existing building and the proposed project area.
6
Selection Criteria
The CRA Representative will review the completed application to ensure it meets the eligibility requirements and make a recommendation to the CRA Executive Director. If
any of the criteria are not met, resulting in a “no” response, then the project is not eligible for a design services grant.
Eligibility Criteria
Façade Design Services
CRITERIA YES/NO
Location/Visibility
The property is in the CRA
The front façade of the building is
facing Cleveland Street and/or Gulf
to Bay Boulevard
The condition of the current façade
does not meet Downtown Design
Standards and/or is in poor
condition
Owner Support
The tenant has a notarized letter of
Property Owner’s consent to
participate in design services
The business is an allowable use in the
downtown zoning district
7
FINANCIAL INCENTIVE PROGRAM
Intent
With the updated 2018 City of Clearwater Downtown Redevelopment Plan, the CRA determined that it is important to actively work to reinvigorate the downtown area with
direct investment and programs to encourage private investment. The plan called for further investment to create a “high quality public realm.” This plan builds on earlier
studies from 2006 that called for the creation of a ‘Café District’ on Cleveland Street to encourage restaurants and merchants to create opportunities for outdoor dining and
other activities on public sidewalks. Attractive buildings and storefronts are important elements to creating a walkable and welcoming downtown.
The Financial Incentive Program was created in 2007, updated in January 2016 and amended in April 2018 to provide financial incentives to property owners that have
participated in the CRA Façade Design Services program or are proposing to undertake a comprehensive Façade Improvement Program application. The CRA is aware
that façade improvements can be a costly and time intensive investment. To reduce the cost to property owners, the CRA has allocated annual funding to offset some of
the construction costs of façade improvements. This program is not intended to subsidize the costs of routine maintenance and repairs that are an ongoing responsibility for
property owners.
Eligibility
The Financial Incentive Program is available to all commercial property owners within the designated area (Exhibit A). Governmental entities are not eligible, nor will grants or
loans be considered for prohibited uses in the Downtown District. Only one application will be considered per address, which can include multiple facades if they are
adjacent to a public right of way. The total grant award will be determined by the applicant’s score based on CRA staff review and is subject to the approval of the CRA
board for grants exceeding $25,000.
Program
Financial Incentives will be available to property owners for improvements to their building facades that further the goal of creating a high quality public realm and
improving the design and appearance of commercial buildings in the CRA. Any planned improvements that do not, in the judgment of the CRA, further the goals of the
adopted Downtown Redevelopment Plan will be deemed ineligible. All façade improvements are required to remain for a minimum of 5 years through conveyance of
façade easements, zoning agreements or other methods approved by the CRA Board. Grants may be awarded for up to 50% of the façade improvement construction cost.
Grants $25,000 and under may be approved by the CRA Director.
8
Funds will be available to property owners and must be matched on a $1:$1 (dollar-for-dollar) basis by the applicant or property owner for improvements to the façade that
contribute to a high quality public realm. Construction must improve the storefront area of the building (e.g., signage, lighting, entryways, windows and other cosmetic or
structural work associated with the first floor where customers interact directly with the building) or (2) be in concert with first floor façade improvements as described in (1)
above but that may extend vertically to the upper areas of the façade. Isolated building improvements that are not directly connected to improvements at the street level
façade are not eligible for funding. Routine maintenance or improvements that do not directly impact the pedestrian experience are not eligible for funding.
Process
Qualified applicants must schedule an appointment with the CRA Representative prior to preparing an application for submittal. The CRA Representative’s office is located
on the second floor of City Hall at 112 South Osceola Avenue, Clearwater, Florida 33756. Appointments may be made by calling (727) 562-4044. Applications will be
accepted on a rolling basis and grants will be awarded on a first-come, first-served basis.
Within ten (10) business days of application submittal, the CRA Representative will review the application for completeness. A post-application submittal meeting will be
held with the Applicant to discuss any deficiencies or issues with the application. At this time, the CRA Representative may request that the Applicant provide additional
information.
Within ten (10) days of receiving the completed application, the CRA Representative will review the application against the review criteria and prepare a recommendation
for the CRA Director. Applicants will also be sent a copy of the recommendation.
The CRA Director will determine if the application is approved or denied with or without conditions. Applications for funding may be approved on a contingent basis while
the property owner awaits approval from the Planning & Development Services Department.
The Applicant will be notified in writing of the CRA Director’s decision within twenty (20) business days of application submittal for a request of a grant in the amount of
$25,000 or below to be approved by CRA Director. If the applicant is requesting more than $25,000 the item will be brought to the next available CRA meeting. The
CRA Director will provide a Notice to Proceed or denial within fifteen (15) days of CRA Board approval.
Available Assistance
The CRA will set the amount of assistance available for the fiscal year in its Annual Budget. The maximum grant contribution per application is set at 50% of the total façade
improvement construction cost. All CRA grants will be paid out on a schedule established by the CRA Director and the grantee.The property or business owner must agree
to leave the completed project in its approved design for a period of five (5) years from the date of completion to receive this funding.
Expiration of Financial Incentive Program Commitment
Applicants must undertake construction of improvements within one hundred twenty (120) days from the date that the CRA approves the commitment or the award will
expire. Extensions may be granted by the CRA Director under extenuating circumstances.
Application
9
1. Completed application form.
2. Photographs of the existing building and the proposed project area including surrounding buildings.
10
Selection Criteria
The CRA Representative will review the completed application according to the eligibility and review criteria and will submit his/her findings to the CRA Executive Director.
Applications that score below 60 points will be recommended for denial. All eligibility criteria must be met to receive grant funding. Applicants are advised that grant and
loans funds are provided at the sole discretion of the CRA Director, CRA Board and the findings stated in the recommendation do not create an entitlement to funding.
Eligibility Criteria
Financial Incentive Program
CRITERIA YES/NO
Location/Visibility
The property is in the CRA
The front façade of the building is
facing a public right of way
The condition of the current façade
does not meet Downtown Design
Standards and/or is in poor
condition
Owner Support
The property owner is providing a $1:$1
match for construction costs and
materials
The business is an allowable use in the
downtown zoning district
The property owner will keep and
maintain the façade improvements for
a minimum of 5 years
Proposed Design
Compatible with Downtown Design
Guidelines
1
2 Significant contributions to desired environment include restaurants with outdoor seating, neighborhood retail and lifestyle businesses. This also includes restoration of historic structures.
Review Criteria Scoring System
Financial Incentive Program
CRITERIA POINTS
Location/Visibility 30 points total
Proposed improvements will contribute significantly
to the public realm2
10
Strategic location of property in facilitating a
pedestrian friendly environment
20
Potential Aesthetic Improvement 60 points total
The ability of the proposed construction to meet
the Downtown Design Guidelines
Minimum compliance 5
Fair 5
Good 10
Condition or appearance of façade prior to the
project
Poor 20
Fair 10
Good 5
Incorporates public art 5
60 points - CRA will match 10% of total cost
70 points - CRA will match 20% of total cost
80 points - CRA will match 30% of total cost
90 points - CRA will match 40% of total cost
100 points – CRA will match 50% of total cost
100 points possible
2
Program Tips
A.Start early. Funds are allocated on a first-come, first-served basis. Only one design grant and/or one construction grant shall be awarded for per property.
B. Use the Design Guidelines detailed in the Clearwater Downtown Redevelopment Plan. The plan was created with the help of your neighbors and with the advice of talented architects
and urban planners.
C. Work with your architect of choice and provide them with this application to ensure your architect understands the application and approval process. They will work with you to develop
designs that can be approved in a smooth and expeditious manner. The architect will be your personal project advisor. He/she knows how to create and get approved a design that
will satisfy regulators and make you and your customers happy.
a.Save and show-off your building’s architectural features (such as accessories, awnings, and signs); harmonize them with neighboring structures. No grant monies or matching
monies shall be used to perform general repair, structural, or habitable work or otherwise to meet code to occupy the building.
b. Choose color schemes that follow the Downtown Design Guidelines and that accent your building and harmonize with adjacent buildings. The Downtown Plan (available on
the City’s website at www.myclearwater.com) is your guide.
c. Work with your architect/project advisor to create and agree on a façade improvement plan for your building. The plan should include descriptions and drawings of changes.
Use the attached checklist as a guide.
D. Assemble your façade Improvement packet. Include the following:
a. Technical materials and images.
b. Notarized written consent from the building owner if you are a merchant applying for funds. Your City licenses (Business Tax Receipt) must be up to date.
c. Hold Harmless Agreement.
d. Obtain construction estimates from registered contractors with sufficient experience, insurance and bonding.
E. Submit your application to the CRA office. The CRA may want you to present your proposed changes at a meeting.
a. Expect to match each grant and loan dollar with a dollar of your own investment. Funds up to 50% of construction cost will be awarded upon grant approval.
F.Wait for your ‘notice to proceed’ before beginning work. Work that begins without this notice may not be eligible for reimbursement.
G. Make the planned changes to your building.
H. Submit a copy of the paid bills for reimbursement. Any unapproved changes will void the grant. If design changes are necessary during construction, coordinate the work with the
architect and the CRA Representative.
The CRA reserves the right to grant or loan additional money to targeted projects that they believe will have a significant positive impact on the area.
3
Façade Improvement Program Application
City of Clearwater Community Redevelopment Agency
Prior to completion of this application, please contact the City of Clearwater CRA to review this process at (727) 562-4044.
Community Redevelopment Agency Date
112 South Osceola Avenue, 2nd Floor
Clearwater, Florida 33756
Name and Type of Business
Location of Business
(Street address, name of building if applicable)
Property Owner Phone
Contact (if different from owner)
Email Address
Property Owner Mailing Address
Two-Part Program:
1) The Façade Design Services program provides a maximum of $4,000.00 in architectural design assistance to applicants.
2) The Façade Financial Incentive Program provides up to 50% of the total construction cost , a (dollar-for-dollar) matching grant that can be used towards any exterior architectural
improvements to the street-side façade.
Estimated number of linear feet facing a public-right-of-way:(If the building faces onto more than one street, such as a building located on a corner,
give the estimated frontage feet of the secondary façade )
Requested Grant Amount $ Requested Loan Amount $
General description of proposed improvement:
4
Façade Windows/Doors Awnings/Canopies Lighting Painting Signage Public Art Other
I hereby submit this Application for Façade Design Services. I understand that this must be approved by the CRA and that I should not begin any work with the selected Architect until I have
received written approval (Notice to Proceed) from the CRA. I also understand that the grant funds will be paid directly to the architect upon completion of their work.
Signature of Property Owner _________________________________________________ Date_________________
Signature of Business Owner _________________________________________________ Date_________________
For Façade Design Services Only - - STOP HERE
CRA Staff use only
Date of initial contact: ________________Electronic submission In person
Staff representative:
Design Professional:
Pre-Application Meeting Post-Application Meeting
CRA Board:Approved Denied Date
Property Site File Number
Planning Dept:Approved Denied Date
Proposed Scope of Work:
Please provide a brief, general description of the work to be performed, materials to be used, color and material samples (if applicable).
Exterior Walls (Includes front facade, second façade (if applicable), structural, decorative and non-functional elements)
5
Windows/Doors
Awnings/Canopies
______
Lighting
____________
Painting
Signage
Public Art ____________________________________________________________________________________________________________________________________________
Other
Attachments:The following attachments are required:
Project schedule.
Photographs of the existing building and proposed project area.
Schematic drawings illustrating proposed work, or pictures with project description outlines.
Planning & Development Services Department Review.
Two (2) cost estimates.
Property Address:
Property Legal description:
Façade Improvement Summary (please add costs and descriptions):
6
Grant Funds Usage
Signage Cost:$
Removal New Altered/Repaired
Awning Cost:$
Painting Cost: $
Square feet?
Cosmetic Alteration Cost: $
Describe:
Structural Alteration Cost: $
Describe:
Public Art Cost: $____________
Describe:
Total Project Cost: $
Amount Requested
(Not to Exceed 50% of Total Project Cost)*: $
*Grantee is solely responsible for securing & paying for any permits
Loans Funds Usage
Signage Cost:$
Removal New Altered/Repaired
Awning Cost:$
Painting Cost: $
Square feet?
Cosmetic Alteration Cost: $
Describe:
Structural Alteration Cost: $
Describe:
Public Art Cost: $____________
Describe:
Total Project Cost: $
Amount Requested
(Not to Exceed 50% of Total Project Cost)*: $
*Grantee is solely responsible for securing & paying for any permits
I hereby submit this application for a Façade Improvement Grant. I understand that these building improvements must be approved by the City of Clearwater and no work should begin until
I have received written approval from the CRA. I also understand that the grant funds will not be paid until the project is complete. I agree to leave the completed project in its approved
design for a period of five (5) years from the date of completion.
Signature of Property Owner _________________________________________________ Date_________________
Signature of Business Owner _________________________________________________ Date_________________
7
Please submit this checklist as part of your application
Minor Improvements
SIGNS:
Provide a color rendering of the
design chosen. Your assigned
architect/project advisor can do
this for you.
Include specifications as to the
size and width of the sign.
Note how and where the sign will
be hung on the building
Submit at least two written
estimates from sign companies.
Make sure the design and size
comply with City codes.
AWNINGS: (provide color rendering)
Provide information about color
and style of awning chosen.
Remember, awning selection
must take into account the
architectural style of the building.
Note where awning will be
placed on building.
Submit written estimate.
PAINT: (provide color rendering)
Provide samples of the colors
chosen
Mark the location of body colors
and accent colors.
Submit written estimate from
painter of your choice.
COSMETIC IMPROVEMENTS:
Provide pictures and/or samples
of the accessories (such as
Major Improvement
MAJOR FAÇADE ALTERATION:
Provide a rendering of major
changes.
Provide all applicable items
from Minor Improvements list on
left side of this chart.
Provide building and
construction details, diagrams,
and signed and sealed
engineering or architectural
drawings, as appropriate
Submit a written estimate from
two licensed contractors.
lighting, planter boxes, etc.)
Submit a written estimate from
two licensed contractors.
PUBLIC ART
Provide pictures of the proposed
public art.
Submit a written estimate from
artist of your choice
8
Hold Harmless Agreement
Release executed on the ______ day of _____________________, 20_______, by (Property
Owner) _________________________________________________ and (Tenant if Applicable)
______________________________________________________________________,
of (Street Address)
______________________________________________________________________________,
City of Clearwater, State of Florida, referred to as Releaser(s). In consideration
of being granted monies for restoration, modifications, signage, or other
physical changes to the property located at the above address, the
Releaser(s), understands that they are solely responsible for providing their own
contractors, and to assure that those contractors are fully insured and licensed
and have obtained all necessary permits in accordance with City regulations.
The Releaser(s) waives, releases, discharges, and covenants not to sue the City
of Clearwater, City of Clearwater Community Redevelopment Agency, or any
successors or assigns for loss or damage, and claims or damages therefore, on
account of any work that has been performed in accordance with City or
State guidelines. Releaser(s) agrees that this release, waiver, and indemnity
agreement is intended to be as broad and inclusive as permitted by the laws
of the State of Florida and that if any portion of the agreement is held invalid, it
is agreed that the balance shall, notwithstanding, continue in full legal force
and effect. Releaser(s) further states that it has carefully read the above
release and knows the contents of the release and signs this release as its own
free act. Releaser’s obligations and duties hereunder shall in not manner be
limited or restricted by the maintaining of any insurance coverage related to
the above referenced event. This release contains the entire agreement
between the parties to this agreement and the terms of this release are
contractual and not a mere recital.
Dated this ______ day of _____________________, 20_____.
Property Owner
Signature___________________________________________________________________________
(Please Print)
_______________________________________________________________________________________
Witness
________________________________________________________________________________________
____
(Please Print)
_______________________________________________________________________________________
Tenant Signature (if applicable)
_____________________________________________________________________
(Please Print)
_______________________________________________________________________________________
Witness
________________________________________________________________________________________
____
(Please Print)
______________________________________________________________________________________
9
1
Call, Rosemarie
From:Thompson, Amanda
Sent:Monday, April 16, 2018 9:27 AM
To:Call, Rosemarie; Vaughan, Karen
Cc:Lopez, Anne; Akin, Pam
Subject:Updates to the Facade grant amendment
Attachments:CRA Facade Prog Guideline Amendments 041618 FINAL.docx; CRA Prospect Park Retail
Recommendation April2018.pdf
Hi Rose,
I hope you are doing well. I have two items for you.
1. After meeting with all the Council members last week on the attached CRA item, I had a few minor edits to
make. This is the final document that should be considered today by the CRA Trustees. I’ve listed out the
changes between the current submission in Legistar and the attached document below.
2. I’ve attached a memo that I sent to Council and some downtown stakeholders last week. I’m sending it to you in
case you receive questions about it.
Façade grant edits:
Pg. 3 – reordered the sentence under the “Program” section so it was clear that the funding was for architectural
services
Pg. 4 – Changed “owner” to “applicant” since the grant is for property owners and tenants
Pg. 8‐ Changed the word “approved” to “action” in the sentence about the CRA Board since they can approve or deny a
request
Pg. 10 – Removed the words “poor condition” from the Eligibility criteria box. Is just has to NOT meet the downtown
standards
Pg. 2 of the application instructions. Changed the small letters to numbers. Changed the word “merchant” to “tenant.”
Please let me know if you have any questions and if I should upload this to Legistar.
Thanks!
Amanda Thompson
Director | Community Redevelopment Agency
Clearwater City Hall, 2nd Floor
112 South Osceola Ave.
Clearwater, FL 33756
DowntownClearwater.com
Office: 727‐562‐4072
Cell: 727‐744‐3220
1 CITY OF CLEARWATER COMMUNITY REDEVELOPMENT AGENCY FAÇADE IMPROVEMENT PROGRAM GUIDELINES AMENDED APRIL 2018
2 FAÇADE IMPROVEMENT PROGRAM GUIDELINES Through the Façade Improvement Program, the City of Clearwater Community Redevelopment Agency (CRA) seeks to help property owners and tenants improve the attractiveness of the buildings in the Downtown Clearwater business district. If your commercial building or business is in the Clearwater Community Redevelopment Area, the CRA wants to work with you to restore historic facades and create unique storefronts through our Façade Improvement Program. The Façade Improvement Program has two separate components: Façade Design Services and the Financial Assistance Program. This funding will help you design a new, fresh and appealing look for your building that adheres to the Downtown Design Guidelines while also helping you pay for the actual construction of the work. The following guidelines explain how to obtain $4,000 towards design assistance, up to $25,000 for a fast track grant or a larger grant for up to 50% of façade improvement construction costs through the CRA Board approval process. Program guidelines were amended in April 2018 to remain consistent with the vision adopted in the 2018 Downtown Redevelopment Plan.
3 FACADE DESIGN SERVICES Intent With the updated 2018 City of Clearwater Downtown Redevelopment Plan, the CRA determined that it is important to actively work to reinvigorate the downtown area with direct investment and programs to encourage private investment. The plan called for further investment to create a “high quality public realm.” This plan builds on earlier studies from 2006 that called for the creation of a ‘Café District’ on Cleveland Street to encourage restaurants and merchants to create opportunities for outdoor dining and other activities on public sidewalks. With the construction of Phase III of the Cleveland Streetscape project, the CRA anticipates that commercial properties on Cleveland Street and Gulf to Bay Boulevard in the Downtown Gateway area will begin to redevelop. Successful implementation of this redevelopment effort requires the CRA to provide some initial technical assistance to property owners and merchants to illustrate the appropriate types of design for the corridor. The Façade Design Services program was created in 2007 and updated in January 2016 to provide Cleveland Street property owners professional guidance for how to improve the most prominent facades of their buildings. In 2018, it was expanded to include the Downtown Gateway. The CRA is hopeful that development of an architectural plan will lead to capital improvements, but subsequent construction is not a requirement of receiving design assistance. However, it is strongly encouraged that property owners proceed with the illustrated façade improvements. Eligibility Façade Design Services are available to business and property owners within the designated area (Exhibit A) that have Cleveland Street or Gulf-to-Bay facing properties. Governmental entities are not eligible, nor will grants or loans be considered for prohibited uses in the Downtown District. Only one application will be considered per address. Business owners must provide a notarized letter of the property owner’s consent to participate in this program. Program Facade Design Services will be provided to eligible applicants as a $4,000 grant to be paid to an architect for design services. As a requirement of the grant, a licensed Architect will provide the applicant with the following services: Scope of Services 1. Consultation(s) with the Owner/Tenant to discuss needs, desires, and possible budget. City staff to be present at a minimum of one meeting.1 2. Photograph existing building. 3. Provide either 2D Photoshop or hand-drawn concept of building street elevation showing suggested changes, preliminary colors, and possible signage. The final design must adhere to the City’s adopted Downtown Design Guidelines. Cost of Services Architectural services will be paid by the CRA as a grant of $4,000.00. 1 All projects will have a minimum of two, one-hour consultations.
4 Selected applicants are required to provide the Architect with the following items to facilitate their work and to assure a more usable design: Existing floor plan(s) Any historical photos of the structure Budget for improvements Images of architectural styles or features that the Owner likes or believes is appropriate for the structure Process Qualified applicants must schedule an appointment with the CRA Representative prior to preparing an application for submittal. The CRA Representative’s office is located on the second floor of City Hall at 112 South Osceola Avenue, Clearwater, Florida 33756. Appointments may be made by calling (727)562-4044. Applications will be accepted on a rolling basis and Facade Design Services will be awarded on a first-come, first-served basis until funds allocated to this program are expended for the fiscal year. Within ten (10) business days of application submittal, the CRA Representative will review the application for completeness. A post-application submittal conference will be held with the Applicant to discuss any deficiencies or issues with the application. At this time, the CRA Representative may request that the Applicant provide additional information. Within ten (10) days of receiving the completed application, the CRA Representative will review the application against the review criteria and prepare a recommendation for the CRA Director. Applicants will also be sent a copy of the recommendation. The CRA Director will determine if the application is approved or denied with or without conditions.
5 Available Assistance The CRA will set the amount of assistance available for the fiscal year in its Annual Budget. The maximum grant contribution per application for design services is set at $4,000.00 per address. The CRA Board may raise or lower this amount at any time upon a majority vote of its members. Expiration of Facade Design Services Applicants must meet with the Architect within sixty (60) days from the date that the CRA Director approves the Facade Design Services request, or the award will expire. Extensions may be granted by the CRA Director under extenuating circumstances. Application 1. Completed application form. 2. Photographs of the existing building and the proposed project area.
6 Selection Criteria The CRA Representative will review the completed application to ensure it meets the eligibility requirements and make a recommendation to the CRA Executive Director. If any of the criteria are not met, resulting in a “no” response, then the project is not eligible for a design services grant. Eligibility Criteria Façade Design Services CRITERIA YES/NO Location/Visibility The property is in the CRA The front façade of the building is facing Cleveland Street and/or Gulf to Bay Boulevard The condition of the current façade does not meet Downtown Design Standards and/or is in poor condition Owner Support The tenant has a notarized letter of Property Owner’s consent to participate in design services The business is an allowable use in the downtown zoning district
7 FINANCIAL INCENTIVE PROGRAM Intent With the updated 2018 City of Clearwater Downtown Redevelopment Plan, the CRA determined that it is important to actively work to reinvigorate the downtown area with direct investment and programs to encourage private investment. The plan called for further investment to create a “high quality public realm.” This plan builds on earlier studies from 2006 that called for the creation of a ‘Café District’ on Cleveland Street to encourage restaurants and merchants to create opportunities for outdoor dining and other activities on public sidewalks. Attractive buildings and storefronts are important elements to creating a walkable and welcoming downtown. The Financial Incentive Program was created in 2007, updated in January 2016 and amended in April 2018 to provide financial incentives to property owners that have participated in the CRA Façade Design Services program or are proposing to undertake a comprehensive Façade Improvement Program application. The CRA is aware that façade improvements can be a costly and time intensive investment. To reduce the cost to property owners, the CRA has allocated annual funding to offset some of the construction costs of façade improvements. This program is not intended to subsidize the costs of routine maintenance and repairs that are an ongoing responsibility for property owners. Eligibility The Financial Incentive Program is available to all commercial property owners within the designated area (Exhibit A). Governmental entities are not eligible, nor will grants or loans be considered for prohibited uses in the Downtown District. Only one application will be considered per address, which can include multiple facades if they are adjacent to a public right of way. The total grant award will be determined by the applicant’s score based on CRA staff review and is subject to the approval of the CRA board for grants exceeding $25,000. Program Financial Incentives will be available to property owners for improvements to their building facades that further the goal of creating a high quality public realm and improving the design and appearance of commercial buildings in the CRA. Any planned improvements that do not, in the judgment of the CRA, further the goals of the adopted Downtown Redevelopment Plan will be deemed ineligible. All façade improvements are required to remain for a minimum of 5 years through conveyance of façade easements, zoning agreements or other methods approved by the CRA Board. Grants may be awarded for up to 50% of the façade improvement construction cost. Grants $25,000 and under may be approved by the CRA Director.
8 Funds will be available to property owners and must be matched on a $1:$1 (dollar-for-dollar) basis by the applicant or property owner for improvements to the façade that contribute to a high quality public realm. Construction must improve the storefront area of the building (e.g., signage, lighting, entryways, windows and other cosmetic or structural work associated with the first floor where customers interact directly with the building) or (2) be in concert with first floor façade improvements as described in (1) above but that may extend vertically to the upper areas of the façade. Isolated building improvements that are not directly connected to improvements at the street level façade are not eligible for funding. Routine maintenance or improvements that do not directly impact the pedestrian experience are not eligible for funding. Process Qualified applicants must schedule an appointment with the CRA Representative prior to preparing an application for submittal. The CRA Representative’s office is located on the second floor of City Hall at 112 South Osceola Avenue, Clearwater, Florida 33756. Appointments may be made by calling (727) 562-4044. Applications will be accepted on a rolling basis and grants will be awarded on a first-come, first-served basis. Within ten (10) business days of application submittal, the CRA Representative will review the application for completeness. A post-application submittal meeting will be held with the Applicant to discuss any deficiencies or issues with the application. At this time, the CRA Representative may request that the Applicant provide additional information. Within ten (10) days of receiving the completed application, the CRA Representative will review the application against the review criteria and prepare a recommendation for the CRA Director. Applicants will also be sent a copy of the recommendation. The CRA Director will determine if the application is approved or denied with or without conditions. Applications for funding may be approved on a contingent basis while the property owner awaits approval from the Planning & Development Services Department. The Applicant will be notified in writing of the CRA Director’s decision within twenty (20) business days of application submittal for a request of a grant in the amount of $25,000 or below to be approved by CRA Director. If the applicant is requesting more than $25,000 the item will be brought to the next available CRA meeting. The CRA Director will provide a Notice to Proceed or denial within fifteen (15) days of CRA Board action. Available Assistance The CRA will set the amount of assistance available for the fiscal year in its Annual Budget. The maximum grant contribution per application is set at 50% of the total façade improvement construction cost. All CRA grants will be paid out on a schedule established by the CRA Director and the grantee. The property or business owner must agree to leave the completed project in its approved design for a period of five (5) years from the date of completion to receive this funding. Expiration of Financial Incentive Program Commitment Applicants must undertake construction of improvements within one hundred twenty (120) days from the date that the CRA approves the commitment or the award will expire. Extensions may be granted by the CRA Director under extenuating circumstances. Application
9 1. Completed application form. 2. Photographs of the existing building and the proposed project area including surrounding buildings.
10 Selection Criteria The CRA Representative will review the completed application according to the eligibility and review criteria and will submit his/her findings to the CRA Executive Director. Applications that score below 60 points will be recommended for denial. All eligibility criteria must be met to receive grant funding. Applicants are advised that grant and loans funds are provided at the sole discretion of the CRA Director, CRA Board and the findings stated in the recommendation do not create an entitlement to funding. Eligibility Criteria Financial Incentive Program CRITERIA YES/NO Location/Visibility The property is in the CRA The front façade of the building is facing a public right of way The condition of the current façade does not meet Downtown Design Standards Owner Support The property owner is providing a $1:$1 match for construction costs and materials The business is an allowable use in the downtown zoning district The property owner will keep and maintain the façade improvements for a minimum of 5 years Proposed Design Compatible with Downtown Design Guidelines
1 2 Significant contributions to desired environment include restaurants with outdoor seating, neighborhood retail and lifestyle businesses. This also includes restoration of historic structures. Review Criteria Scoring System Financial Incentive Program CRITERIA POINTS Location/Visibility 30 points total Proposed improvements will contribute significantly to the public realm2 10 Strategic location of property in facilitating a pedestrian friendly environment 20 Potential Aesthetic Improvement 60 points total The ability of the proposed construction to meet the Downtown Design Guidelines Minimum compliance 5 Fair 5 Good 10 Condition or appearance of façade prior to the project Poor 20 Fair 10 Good 5 Incorporates public art 5 60 points - CRA will match 10% of total cost 70 points - CRA will match 20% of total cost 80 points - CRA will match 30% of total cost 90 points - CRA will match 40% of total cost 100 points – CRA will match 50% of total cost 100 points possible
2 Program Tips A. Start early. Funds are allocated on a first-come, first-served basis. Only one design grant and/or one construction grant shall be awarded for per property. B. Use the Design Guidelines detailed in the Clearwater Downtown Redevelopment Plan. The plan was created with the help of your neighbors and with the advice of talented architects and urban planners. C. Work with your architect of choice and provide them with this application to ensure your architect understands the application and approval process. They will work with you to develop designs that can be approved in a smooth and expeditious manner. The architect will be your personal project advisor. He/she knows how to create and get approved a design that will satisfy regulators and make you and your customers happy. 1. Save and show-off your building’s architectural features (such as accessories, awnings, and signs); harmonize them with neighboring structures. No grant monies or matching monies shall be used to perform general repair, structural, or habitable work or otherwise to meet code to occupy the building. 2. Choose color schemes that follow the Downtown Design Guidelines and that accent your building and harmonize with adjacent buildings. The Downtown Plan (available on the City’s website at www.myclearwater.com) is your guide. 3. Work with your architect/project advisor to create and agree on a façade improvement plan for your building. The plan should include descriptions and drawings of changes. Use the attached checklist as a guide. D. Assemble your façade Improvement packet. Include the following: 1. Technical materials and images. 2. Notarized written consent from the building owner if you are a tenant applying for funds. Your City licenses (Business Tax Receipt) must be up to date. 3. Hold Harmless Agreement. 4. Obtain construction estimates from registered contractors with sufficient experience, insurance and bonding. E. Submit your application to the CRA office. The CRA may want you to present your proposed changes at a meeting. 1. Expect to match each grant and loan dollar with a dollar of your own investment. Funds up to 50% of construction cost will be awarded upon grant approval. F. Wait for your ‘notice to proceed’ before beginning work. Work that begins without this notice may not be eligible for reimbursement. G. Make the planned changes to your building. H. Submit a copy of the paid bills for reimbursement. Any unapproved changes will void the grant. If design changes are necessary during construction, coordinate the work with the architect and the CRA Representative. The CRA reserves the right to grant or loan additional money to targeted projects that they believe will have a significant positive impact on the area.
3 Façade Improvement Program Application City of Clearwater Community Redevelopment Agency Prior to completion of this application, please contact the City of Clearwater CRA to review this process at (727) 562-4044. Community Redevelopment Agency Date 112 South Osceola Avenue, 2nd Floor Clearwater, Florida 33756 Name and Type of Business Location of Business (Street address, name of building if applicable) Property Owner Phone Contact (if different from owner) Email Address Property Owner Mailing Address Two-Part Program: 1) The Façade Design Services program provides a maximum of $4,000.00 in architectural design assistance to applicants. 2) The Façade Financial Incentive Program provides up to 50% of the total construction cost, a (dollar-for-dollar) matching grant that can be used towards any exterior architectural improvements to the street-side façade. Estimated number of linear feet facing a public-right-of-way: (If the building faces onto more than one street, such as a building located on a corner, give the estimated frontage feet of the secondary façade ) Requested Grant Amount $ Requested Loan Amount $ General description of proposed improvement:
4 Façade Windows/Doors Awnings/Canopies Lighting Painting Signage Public Art Other I hereby submit this Application for Façade Design Services. I understand that this must be approved by the CRA and that I should not begin any work with the selected Architect until I have received written approval (Notice to Proceed) from the CRA. I also understand that the grant funds will be paid directly to the architect upon completion of their work. Signature of Property Owner _________________________________________________ Date_________________ Signature of Business Owner _________________________________________________ Date_________________ For Façade Design Services Only - - STOP HERE CRA Staff use only Date of initial contact: ________________ Electronic submission In person Staff representative: Design Professional: Pre-Application Meeting Post-Application Meeting CRA Board: Approved Denied Date Property Site File Number Planning Dept: Approved Denied Date Proposed Scope of Work: Please provide a brief, general description of the work to be performed, materials to be used, color and material samples (if applicable). Exterior Walls (Includes front facade, second façade (if applicable), structural, decorative and non-functional elements)
5 Windows/Doors Awnings/Canopies ______ Lighting ____________ Painting Signage Public Art ____________________________________________________________________________________________________________________________________________ Other Attachments: The following attachments are required: Project schedule. Photographs of the existing building and proposed project area. Schematic drawings illustrating proposed work, or pictures with project description outlines. Planning & Development Services Department Review. Two (2) cost estimates. Property Address: Property Legal description: Façade Improvement Summary (please add costs and descriptions):
6 Grant Funds Usage Signage Cost: $ Removal New Altered/Repaired Awning Cost: $ Painting Cost: $ Square feet? Cosmetic Alteration Cost: $ Describe: Structural Alteration Cost: $ Describe: Public Art Cost: $____________ Describe: Total Project Cost: $ Amount Requested (Not to Exceed 50% of Total Project Cost)*: $ *Grantee is solely responsible for securing & paying for any permits Loans Funds Usage Signage Cost: $ Removal New Altered/Repaired Awning Cost: $ Painting Cost: $ Square feet? Cosmetic Alteration Cost: $ Describe: Structural Alteration Cost: $ Describe: Public Art Cost: $____________ Describe: Total Project Cost: $ Amount Requested (Not to Exceed 50% of Total Project Cost)*: $ *Grantee is solely responsible for securing & paying for any permits I hereby submit this application for a Façade Improvement Grant. I understand that these building improvements must be approved by the City of Clearwater and no work should begin until I have received written approval from the CRA. I also understand that the grant funds will not be paid until the project is complete. I agree to leave the completed project in its approved design for a period of five (5) years from the date of completion. Signature of Property Owner _________________________________________________ Date_________________ Signature of Business Owner _________________________________________________ Date_________________
7 Please submit this checklist as part of your application Minor Improvements SIGNS: Provide a color rendering of the design chosen. Your assigned architect/project advisor can do this for you. Include specifications as to the size and width of the sign. Note how and where the sign will be hung on the building Submit at least two written estimates from sign companies. Make sure the design and size comply with City codes. AWNINGS: (provide color rendering) Provide information about color and style of awning chosen. Remember, awning selection must take into account the architectural style of the building. Note where awning will be placed on building. Submit written estimate. PAINT: (provide color rendering) Provide samples of the colors chosen Mark the location of body colors and accent colors. Submit written estimate from painter of your choice. COSMETIC IMPROVEMENTS: Provide pictures and/or samples of the accessories (such as Major Improvement MAJOR FAÇADE ALTERATION: Provide a rendering of major changes. Provide all applicable items from Minor Improvements list on left side of this chart. Provide building and construction details, diagrams, and signed and sealed engineering or architectural drawings, as appropriate Submit a written estimate from two licensed contractors. lighting, planter boxes, etc.) Submit a written estimate from two licensed contractors. PUBLIC ART Provide pictures of the proposed public art. Submit a written estimate from artist of your choice
8 Hold Harmless Agreement Release executed on the ______ day of _____________________, 20_______, by (Property Owner) _________________________________________________ and (Tenant if Applicable) ______________________________________________________________________, of (Street Address) ______________________________________________________________________________, City of Clearwater, State of Florida, referred to as Releaser(s). In consideration of being granted monies for restoration, modifications, signage, or other physical changes to the property located at the above address, the Releaser(s), understands that they are solely responsible for providing their own contractors, and to assure that those contractors are fully insured and licensed and have obtained all necessary permits in accordance with City regulations. The Releaser(s) waives, releases, discharges, and covenants not to sue the City of Clearwater, City of Clearwater Community Redevelopment Agency, or any successors or assigns for loss or damage, and claims or damages therefore, on account of any work that has been performed in accordance with City or State guidelines. Releaser(s) agrees that this release, waiver, and indemnity agreement is intended to be as broad and inclusive as permitted by the laws of the State of Florida and that if any portion of the agreement is held invalid, it is agreed that the balance shall, notwithstanding, continue in full legal force and effect. Releaser(s) further states that it has carefully read the above release and knows the contents of the release and signs this release as its own free act. Releaser’s obligations and duties hereunder shall in not manner be limited or restricted by the maintaining of any insurance coverage related to the above referenced event. This release contains the entire agreement between the parties to this agreement and the terms of this release are contractual and not a mere recital. Dated this ______ day of _____________________, 20_____. Property Owner Signature___________________________________________________________________________ (Please Print) _______________________________________________________________________________________ Witness ____________________________________________________________________________________________ (Please Print) _______________________________________________________________________________________ Tenant Signature (if applicable) _____________________________________________________________________ (Please Print) _______________________________________________________________________________________ Witness ____________________________________________________________________________________________ (Please Print) ______________________________________________________________________________________
9
0
CLEARWATER
OWN T OWN
April 11, 2018
TO: CRA Trustees
CC William B. Horne II. City Manager
FROM: Amanda Thompson. CRA Director(_';,
RE. Facilitating Commercial Development in the Prospect Park District
The purpose of this memo is to recommend that the City Council approve the land exchange agenda item
scheduled for the April 19. 2018 Council meeting to facilitate commercial development in the Prospect
Park district. The parking lot at 1133 Cleveland Street was identified as an important acquisition to
support new retail and restaurant uses in the CRA area The Nolen (constructed) and 1100 Cleveland
Street (under construction) mixed use developments have little to no dedicated parking for commercial
tenants. The city owned industrial building at 115 South Martin Luther King. Jr Avenue. adjacent to The
Nolen. has limited parking as well. This site is currently marketed as a potential micro -brewery location.
The recommendation to approve the land exchange is based on the following reasons:
This is the right time. Forge Capital Partners (The Nolen) and the CRA have tenant build -out funds and
interested tenants for these sites. The successful recruitment of retail and restaurant tenants is critical to
increasing the property values in this area. enhancing walkability and attracting future housing
developments in the CRA area. New retail in combination with the Phase III Cleveland Streetscape
project are the types of public/private partnerships that attract market rate housing. which in turn leads to
a greater supply of restaurants and retail in the downtown core. It is time to capitalize on the significant
investment that has been made in housing in Prospect Park.
Parking is the right incentive. The commercial spaces this parking lot will serve are large. new or have
access to renovation funds. These types of spaces are rare in downtown. Dedicated parking is the
missing piece. Approval of the exchange will allow the CRA to almost immediately began negotiating
parking agreements with prospective tenants. The parking will not be free. nor will it be exclusive to one
tenant. so it can generate revenue for the CRA that could fund future tenant incentives.
Finally. the proposed swap meets the principles adopted in the downtown redevelopment plan. It is
creating a park once environment. expanding the downtown's economic base and creating a more
attractive environment to build market rate housing. The three minor parcels that the City is exchanging
are underutilized and are not designated for a specific use in any adopted City or CRA plan. They serve
little purpose today that cannot be met through another piece of property. unlike 1133 Cleveland Street
which is uniquely sited to serve new businesses and existing residential projects.
For reference. I have attached a map of the Prospect Park district projects. the City owned parcels and a
list of CRA projects that are currently underway. I am happy to answer any questions about this
recommendation.
15
minute
walk
uture
Housin , RFP
Parking
Lot #
4
Appraised
Value: $
90,
000
Church
of
Scientology
Site
Appraised
Value: $
640,
000
600
Franklin
St
Appraised
Value: $
165,
000 . '
3-
FRANKLIN
ST
Platted
and
Dedicated
Right -
of -
Way
Appraised
Value: $
200,
000
3
Properties
to
be
Swapped
by
City
Total: $
455,
000
Property
to
be
Swapped
by
Church
of
Scientology: $
640,
000
Difference
in
Total: $
185,
000
s
Scale:
N.
T.
S.
Prepared
by:
Engineering
Department
Geographic
Technology
Division
100
S.
Myrtle
Ave,
Clearwater,
FL
33756
Ph: (
727)
562-
4750,
Fax: (
727)
526-
4755
www.
MyClearwater.
com
Proposed
Property
Swap
Locations
and
Appraised
Value
Comparison
Map
Gen
By:
JB
Reviewed
By:
TM
Grid #:
286B
S -
T -
R:
16 -
29s -
15e
Date:
04/
04/
18
Document
Path:
S:\
ENV\
Jim
Benwell1GIS \
Prop
Swap
with
Church
Values.
mxd
CRA Major Projects
2018
Entire CRA Area
Update Downtown Redevelopment Plan: Chapter 4 Implementation (April — May 2018)
Fapade Grant Amendments (April 2018)
Anchor Tenant Incentive Amendments (June - July 2018)
Updated TIF Analysis and County TIF Extension Request (October 2018)
Downtown Core Area
Second Century Studios Art Exhibitions (ongoing)
Parking Study (June — August 2018)
Imagine Clearwater Projects (ongoing)
Public Art Murals (Fall 2018)
Prospect Park Area
Parking Study (June — August 2018)
Housing RFP (July 2018)
Public Art Murals (Fall 2018)
Downtown Gateway Area
Housing RFP (July 2018)
Phase III Streetscape (November 2018)
Festival Market/Mercado Design and Bid (October -November 2018)
Public Art Murals (Fall 2018)
The CRA will use the following strategies in 2018 to increase property values. attract private
investment and determine the need for future investments in public infrastructure:
Invest in public amenities and the improvement of public spaces
Improve the appearance of commercial buildings
Redevelop CRA owned properties
Reduce barriers to the establishment of new businesses
Engage the public through arts programming