09/05/2017Tuesday, September 5, 2017
9:00 AM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
City Hall Chambers
Community Redevelopment Agency
Meeting Agenda
September 5, 2017Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the July 31, 2017 CRA Meeting as submitted in written
summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Approve the Interlocal Agreement with the Downtown Development Board
(DDB) to provide personnel, administrative and management services during
Fiscal Year 2017-2018 in the amount of $68,624 and refund the CRA tax
increment fee of $210,441.
4.2 Approve an Interlocal Agreement between the Community Redevelopment
Agency (CRA) and the City of Clearwater (City) to provide staffing, Information
Technology services and telephone services for the CRA, provide for the
reimbursement of certain expenses by the CRA to the City, and authorize the
appropriate officials to execute same.
4.3 Approve an Interlocal Agreement between the Clearwater Community
Redevelopment Agency (CRA) and the City of Clearwater to provide CRA
funding in Fiscal Year 2017-2018 in the amount of $174,928.74 to underwrite
the cost of additional Community Policing services by the Clearwater Police
Department in the East Gateway District, Town Lake District, and Downtown
Core District, encompassed by the CRA (Community Redevelopment Area) to
address quality of life issues, drug dealing, prostitution, and homelessness,
and authorize the appropriate officials to execute same.
4.4 Approve a Renewal Interlocal Agreement between the Clearwater Community
Redevelopment Agency (CRA) and the City of Clearwater to provide CRA
funding in Fiscal Year 2017-2018 in the amount of $97,890 to underwrite
activities in the Clearwater Main Library that support community learning in the
areas of Science, Technology, Engineering and Math, Entrepreneurship and
small business growth and development pursuant to the recommendations of
the Urban Land Institute report on economic enhancement of the downtown
Clearwater area and authorize the appropriate officials to execute same.
4.5 Approve a conceptual plan, as prepared by consulting group Project for Public
Spaces Inc., for a public market/mercado in the Downtown Gateway
neighborhood, and authorize city and CRA staff to proceed with project
implementation.
Page 2 City of Clearwater Printed on 8/23/2017
September 5, 2017Community Redevelopment Agency Meeting Agenda
4.6 Approve an Agreement between the Community Redevelopment Agency and
Ruth Eckerd Hall, Inc., a Florida non-profit corporation, to produce Downtown
Clearwater’s festival series (Blast Fridays, Miracle on Cleveland Street, Cruisin’
at the Capitol) in an amount not to exceed $100,000 for Fiscal Year
2017-2018, and authorize the appropriate officials to execute same.
4.7 Approve the Amended and Restated Clearwater Business SPARK
Memorandum of Understanding (MOU), and delegate to the City Manager or
his designee, authority to administer, evaluate, market, seek funding for the
program, and adapt objectives, services, partners and facilities by amendment
to the MOU, as may be identified for success of the program from time to time,
and authorize the appropriate officials to execute same.
4.8 Approve the Fiscal Year 2017-18 Community Redevelopment Agency
Preliminary Budget and adopt CRA Resolution 17-03.
5. Adjourn
Page 3 City of Clearwater Printed on 8/23/2017
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3709
Agenda Date: 9/5/2017 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the July 31, 2017 CRA Meeting as submitted in written summation by
the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 8/23/2017
Community Redevelopment Agency Meeting Minutes July 31, 2017
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Meeting Minutes
Monday, July 31, 2017
Special CRA Meeting
Council Chambers
Community Redevelopment Agency
Page 1 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes July 31, 2017
Roll Call
Present 5 - Chair George N. Cretekos, Trustee Doreen Caudell, Trustee Bob
Cundiff, Trustee Hoyt Hamilton, and Trustee Bill Jonson
Also Present – William B. Horne – City Manager, Jill Silverboard – Deputy City
Manager, Micah Maxwell – Assistant City Manager, Pamela K.
Akin – City Attorney, Rosemarie Call – City Clerk, Seth Taylor -
CRA Executive Director, and Nicole Sprague – Official Records
and Legislative Services Coordinator
To provide continui ty for research, items are listed in agenda order although not
ne cessarily discussed in that order.
Unapproved
1. Call To Order – Chair Cretekos
The meeting was called to order at 1:03 p.m. at City Hall. 2. Approval of Minutes
2.1 Approve the minutes of the June 12, 2017 Special CRA meeting as submitted in
written summation by the City Clerk.
Trustee Jonson moved to approve the minutes of the June 12, 2017
Special CRA meeting as submitted in written summation by the City
Clerk. The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda – None. 4. New Business Items
4.1 Approve an agreement for loan and exhibition of artwork and management of a gallery
space with Bazaar Art, LLC for a term of six months, with an option to renew for an
additional six months, and authorize the appropriate officials to execute same.
On May 30, 2017, an agreement between the Community Redevelopment
Agency (CRA) and the Professional Association for Visual Artists (PAVA) was
approved by the Board of Trustees for the loan and exhibition of artwork and
management of a gallery space. On June 2, 2017, PAVA withdrew from the
public gallery project.
The City Community Redevelopment Agency (CRA) wishes to contract with
Page 2 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes July 31, 2017
Bazaar Art, LLC to program and manage the property located at 331 Cleveland
Street for the purposes of a studio, gallery, public assembly space, and
consignment shop. Bazaar Art and its members will staff the gallery at times
and dates coordinated with activities in Downtown Clearwater. These activities
include, but are not limited to: Blast Friday, Pierce Street Market, events at the
Capitol Theatre, and other significant downtown events.
The CRA will be sharing the retail space with Bazaar Art, LLC for a
collaborative, coordinated initiative to foster public art and engagement in
Downtown. The CRA will utilize half of the leased space to house a 2nd
Century Clearwater exhibit. The exhibit will feature the Imagine Clearwater -
Bluff Master Plan and showcase additional 2nd Century Clearwater (formerly
referred to as ULI) priority projects.
Per the lease agreement approved on May 30, 2017 between the CRA and
Water’s Edge Commercial Group, LLC, the CRA will be responsible for the
monthly rent in the amount of $1,425.24. Additionally, the CRA will pay half the
monthly utility cost.
APPROPRIATION CODE AND AMOUNT:
Funding for the monthly utilities to be provided by CRA funding code
388-94885 ULI Implementation.
In response to questions, Recreation Specialist Christopher Hubbard said
planar events are outdoor painting events. Economic Development
Coordinator Laura Canary said there will be set hours, as well as hours that
will coincide with events at the Capitol Theatre and city signature
events, such as Clearwater Jazz Holiday.
Trustee Caudell moved to approve an agreement for loan and
exhibition of artwork and management of a gallery space with
Bazaar Art, LLC for a term of six months, with an option to renew
for an additional six months, and authorize the appropriate officials
to execute same. The motion was duly seconded and carried
unanimously.
CRA Executive Director Seth Taylor said the Request for Proposals (RFP)
for the Waterfront Downtown Market submission deadline has been
extended by two weeks. In addition, the requirement for the operator to have
a minimum of two years experience has been changed to two seasons.
Mr. Taylor said the requirement change would open the RFP to the
current operator. Staff will present the Fiscal Year 17/18 Capital and
Operating Budget and Project for Public Spaces' recommendations for
Page 3 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes July 31, 2017
the public market (Mercado) at the September 5 meeting. Mr. Taylor
said since the Anchor Tenant Incentive Program was announced, staff
has received over 100 inquiries; staff is now evaluating the leads and
matching the businesses with available retail space.
In response to a question, the City Attorney said staff and Purchasing
decided to release an RFP for the Waterfront Downtown Market. Parks
and Recreation will be managing the agreement. Mr. Taylor said the
RFP was released because the current operator mentioned she was
considering other municipalities. In addition, the procurement process
requires an RFP if public property is used for a private purpose.
5. Adjourn
The meeting adjourned at 1:13 p.m.
Chair
Community Redevelopment Agency
Attest
City Clerk
Page 4 City of Clearwater Draft
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3774
Agenda Date: 9/5/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Approve the Interlocal Agreement with the Downtown Development Board (DDB) to provide
personnel, administrative and management services during Fiscal Year 2017-2018 in the
amount of $68,624 and refund the CRA tax increment fee of $210,441.
SUMMARY:
Florida Statutes 163.387 requires all taxing authorities, which includes the DDB, to make an
annual appropriation in an amount equal to the incremental increase in the ad valorem
revenue within the CRA area. The DDB’s increment payment is $210,441 according to the
Pinellas County Property Appraiser’s office. In a spirit of cooperation to further the downtown
redevelopment plan, the CRA Trustees executed the first Interlocal Agreement in Fiscal Year
1999-2000 to provide personnel, administrative and management services to the DDB and to
refund the difference between the increment payment and the management fee. This is the
nineteenth fiscal year that the CRA would enter into the agreement.
Pursuant to Florida Statute 163.01, the CRA and DDB can enter into this agreement in which
the DDB agrees to perform certain responsibilities and functions including funding projects
and programs consistent with the downtown redevelopment plan. The intent of this agreement
is for the DDB and the CRA to work collaboratively on projects and programs that further
downtown goals and objectives. The management of the DDB by CRA staff enables the CRA
and the DDB to utilize the public dollars more efficiently.
The DDB shall pay the CRA $68,624 for the services agreed to in the Interlocal Agreement.
The DDB approved the Interlocal Agreement at their meeting on August 2, 2017.
Page 1 City of Clearwater Printed on 8/23/2017
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3786
Agenda Date: 9/5/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.2
SUBJECT/RECOMMENDATION:
Approve an Interlocal Agreement between the Community Redevelopment Agency (CRA) and
the City of Clearwater (City) to provide staffing, Information Technology services and
telephone services for the CRA, provide for the reimbursement of certain expenses by the
CRA to the City, and authorize the appropriate officials to execute same.
SUMMARY:
As per Section 163.387, Florida Statute, allows that moneys in the redevelopment trust fund
may be expended from time to time for undertakings of a community redevelopment agency,
including providing for staff, as described in the community redevelopment plan. The
Clearwater Downtown Redevelopment Plan establishes that funds received by the CRA
through the use of Tax Increment Funding (TIF) may be for certain redevelopment activities.
The CRA agrees to provide TIF funding in a total amount not to exceed $421,340.00 for this
contract year to provide staffing for the CRA.
This total amount includes $22,080 for Information Technology Services and $1,3 70 for
telephone services. These amounts are subject to adjustment and approval in the CRA budget
each year.
Page 1 City of Clearwater Printed on 8/23/2017
INTERLOCAL AGREEMENT
This Interlocal Agreement is made and entered into this ________ day of
_____________, 2017 by and between the Community Redevelopment Agency
of the City of Clearwater, Florida (CRA), a redevelopment agency established
pursuant to law, and the City of Clearwater (CITY), a municipal corporation of the
State of Florida.
WHEREAS, this Agreement is made and entered between the parties
pursuant to Section 163.01, Florida Statutes, the “Florida Interlocal Cooperation
Act of 1969”; and
WHEREAS, on May 16, 2016, the Community Redevelopment Agency
approved the City Manager’s hiring of a CRA Director as a City employee; and
WHEREAS, the City will provide additional staff to assist the CRA director,
for which the CRA agrees to reimburse the City; and
WHEREAS, Section 163.387, Florida Statutes, allows that moneys in the
redevelopment trust fund may be expended from time to time for undertakings of
a community redevelopment agency, including providing for staff, as described in
the community redevelopment plan; and
WHEREAS, the Clearwater Downtown Redevelopment Plan establishes
that funds received by the CRA through the use of Tax Increment Financing (TIF)
may be used for certain redevelopment activities; and
WHEREAS, the CRA wishes to enter into an Interlocal Agreement with the
City for the City to provide staff to the CRA and outlining the scope of services
and responsibilities of the parties.
NOW THEREFORE, in consideration of the covenants made by each
party to the other and of the mutual advantages to be realized by the parties
hereto, the CRA and the CITY agree as follows:
Section 1.Term. This Interlocal Agreement will be effective starting
October 1, 2017 and will remain in effect unless terminated by either one of the
parties.
Section 2.Intent. It is the intent of the parties that the TIF funds paid to
the CITY by the CRA pursuant to Section 163.387(6)(a), Florida Statutes, be
used to provide the following staff in support of the CRA:
INTERLOCAL AGREEMENT TO PROVIDE STAFF, EQUIPMENT AND OFFICE
SPACE TO CRA
2
A.Pay the salary and benefits for the CRA Director for the Fiscal Year
2017/2018. This amount may increase annually and is subject to
approval in the CRA budget each year.
B.Provide for the salary and benefits of a Community Development
Coordinator, a Downtown Manager, an Executive Assistant, as well as
50% of a Recreation Specialist. These amounts may increase annually
and are subject to approval in the CRA budget each year.
Section 3.Responsibilities of the CRA
Function: Provide TIF funding in the total amount not to exceed
$421,340.00 for the contract year, said funds to be utilized by the City to
provide staffing for the CRA, to be allocated in the following manner:
A.$ 131,777.45 to pay the salary and benefits for a CRA Director.
B.$ 74,270.24 to pay the salary and benefits for a Community
Development Coordinator.
C.$ 98,068.46 to pay the salary and benefits for a Downtown
Manager.
D.$ 62,286.06 to pay the salary and benefits for an Executive
Assistant.
E.$ 31,487.79 to pay 50% of the salary and benefits of a Recreation
Specialist.
In addition, the City will charge the CRA $22,080.00 for Information
Technology Services and $1,370.00 for Telephone service. These
amounts are subject to adjustment and approval in the CRA budget
each year.
Section 4.Responsibilities of the CITY
Scope of Duties: The services that the CITY will provide will be carried
out by the City Manager. These services are:
A.Provide staffing, Information Technology services, telephone
services, and office space in City Hall for the CRA.
INTERLOCAL AGREEMENT TO PROVIDE STAFF, EQUIPMENT AND OFFICE
SPACE TO CRA
3
Section 5.Notice.Sixty (60) days notice by either party to the
other pursuant to the Interlocal Agreement shall be given in writing and
hand-delivered or mailed as follows:
Clearwater Community Redevelopment Agency
Attn: Seth Taylor, Director
112 South Osceola Avenue
Clearwater, Florida 33756
Telephone: (727) 562-4072
City of Clearwater
Attn: William B. Horne II, City Manager
112 South Osceola Avenue
Clearwater, Florida 33756
Telephone: (727) 562-4046
Section 6.Entire Agreement. This document embodies the whole
Agreement of the parties. There are no promises, terms, conditions or
allegations other than those contained herein. This Agreement shall be
binding on the parties, their successors, assigns and legal
representatives.
Section 7.Indemnification.The CRA and the CITY agree to be fully
responsible for their own acts of negligence, or their respective agents’
acts of negligence when acting within the scope of their employment, and
agree to be liable for any damages resulting from said negligence only to
the extent permitted by Section 768.28, Florida Statutes. Nothing herein
is intended to nor shall it be construed as a waiver of any immunity from or
limitation from liability that the CRA and the CITY are entitled to under the
doctrine of sovereign immunity (Section 768.28, Florida Statutes).
Nothing herein shall be construed as consent by the CRA or the CITY to
be sued by third parties in any manner arising out of this Agreement.
Section 8.Filing Effective Date.As required by Section
163.01(11), Florida Statutes, the Interlocal Agreement shall be filed with
the Clerk of the Circuit Court of Pinellas County after execution by the
parties, and shall take effect upon the date of filing.
IN WITNESS WHEREOF, the parties hereto, or their law representatives, have
executed this agreement as the date first above written.
INTERLOCAL AGREEMENT TO PROVIDE STAFF, EQUIPMENT AND OFFICE
SPACE TO CRA
4
COMMUNITY REDEVELOPMENT AGENCY
OF THE CITY OF CLEARWATER, FLORIDA
By: ______________________________
George N. Cretekos, Chairperson
Approved as to form: Attest:
___________________________________________________________
Pamela K. Akin Rosemarie Call
City Attorney City Clerk
Countersigned: CITY OF CLEARWATER, FLORIDA
___________________________By: _____________________________
George N. Cretekos William B. Horne II
Mayor City Manager
Approved as to form: Attest:
___________________________________________________________
Matthew Smith Rosemarie Call
Assistant City Attorney City Clerk
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3794
Agenda Date: 9/5/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.3
SUBJECT/RECOMMENDATION:
Approve an Interlocal Agreement between the Clearwater Community Redevelopment Agency
(CRA) and the City of Clearwater to provide CRA funding in Fiscal Year 2017-2018 in the
amount of $174,928.74 to underwrite the cost of additional Community Policing services by
the Clearwater Police Department in the East Gateway District, Town Lake District, and
Downtown Core District, encompassed by the CRA (Community Redevelopment Area) to
address quality of life issues, drug dealing, prostitution, and homelessness, and authorize the
appropriate officials to execute same.
SUMMARY:
Quality of life issues, drug dealing, prostitution, and homelessness, all negatively impact
re-development plans. Additional community policing resources are needed to effectively
address these issues above and beyond the level provided by routine road patrol functions.
An allowable funding source of this action item is the use of CRA Tax Increment Financing
(TIF) funds. Florida Statutes allows for the use of TIF funds for community policing
innovations in Community Redevelopment Areas.
The CRA and Clearwater Police Department have reached an agreement on a proposed
scope of services and terms as delineated in the Interlocal Agreement. Included in the scope
is the delineation of specific, measurable crime reduction targets by which to monitor the
success of the initiative as well as providing clear language required by statute assuring that
the resources are applied to the CRA/East Gateway area.
APPROPRIATION CODE AND AMOUNT:
Funds are available in capital improvement project 388-94849, Downtown Gateway, to fund
this contract.
Page 1 City of Clearwater Printed on 8/23/2017
INTERLOCAL AGREEMENT
This Interlocal Agreement is made and entered into this ________ day of
_____________, 2017 by and between the Community Redevelopment Agency
of the City of Clearwater, Florida (CRA), a redevelopment agency established
pursuant to law, and the City of Clearwater (CITY), a municipal corporation of the
State of Florida.
WHEREAS, this Agreement is made and entered between the parties
pursuant to Section 163.01, Florida Statutes, the “Florida Interlocal Cooperation
Act of 1969”; and
WHEREAS, Section 163.361(1) of the Florida Statutes allows for the use
of Tax Increment Funding (TIF) funds for community policing innovations in
Community Redevelopment Areas; and
WHEREAS, the CRA has ascertained that the Downtown Gateway
District, Town Lake District, and Downtown Core District, continue to experience
a critical need for an enhanced community policing presence in order to
specifically reduce drug dealing, prostitution and street crimes in the target area,
and address quality of life issues; and
WHEREAS, the CRA and the CITY first entered into an Interlocal
Agreement during the Fiscal Year 2008-2009 in order to provide for the CRA's
financial contribution to an additional community policing presence by the CITY in
the Downtown Gateway area above and beyond the current activity levels; and
WHEREAS, the CRA has funded two police officers for Fiscal Years 2012-
2013, 2013-2014, 2014-2015,2015-2016, and 2016-2017 and wants to continue
the use of TIF funds to fund the program; and
WHEREAS, the CRA and the CITY want to enter into another Interlocal
Agreement during the Fiscal Year 2017-2018, outlining the scope of services and
responsibilities of the parties.
NOW THEREFORE, in consideration of the covenants made by each
party to the other and of the mutual advantages to be realized by the parties
hereto, the CRA and the CITY agree as follows:
Section 1.Term. The term of this Interlocal Agreement will be October
1, 2017 through September 30, 2018.
Section 2.Intent. It is the intent of the parties that the TIF funds paid to
the CITY by the CRA pursuant to Section 163.361(1), Florida Statutes, be used
to provide a more visible community policing presence within the Community
Interlocal Agreement between CRA/CPD
2
Redevelopment Area which includes the Downtown Gateway District, Town Lake
District, and Downtown Core District
Section 3.Responsibilities of the CRA
Function:
Provide TIF funding in the total amount of $174,928.74 for the contract
year, said funds to be utilized by the Clearwater Police Department (CPD)
to provide the additional community policing presence, to be allocated in
the following manner:
A.$172,940.00 to pay for the salaries, and benefits for two (2) police
officers for the contract year. Exhibit "A," Position Enhancement
Fact Sheet, attached hereto and incorporated by reference,
contains detailed specifications on salary and benefits.
B.$1,988.74 the estimated fuel cost for the contract year for a police
vehicle used by the two (2) police officers within the Community
Redevelopment Area.
Section 4.Responsibilities of the CITY
Scope of Duties. The services that the CITY will provide will be carried
out by the CPD. These services are:
A)Implementation of a Law Enforcement Strategy in the Community
Redevelopment Area as follows:
Goal 1:Reduce the sale of synthetic drugs (commonly referred to as
“K2” & “Spice”) and reduce the prevalence of prostitution.
Objective 1: Eliminate sales and distribution of synthetic drugs.
Tasks:
a)Identify retail locations and street level dealers which
may be engaging in sales of synthetic drugs;
b)Gather intelligence information through proactive law
enforcement techniques, utilizing undercover
techniques and surveillance equipment; and
c)Conduct regular plainclothes operations to determine
if synthetic drugs are being offered for sale in the
Community Redevelopment Area.
Outcome Measures:
Interlocal Agreement between CRA/CPD
3
a) Conduct a minimum of six (6)operations to determine if
individuals or retail establishments in the Community
Redevelopment Area are selling synthetic drugs.
b) File criminal charges against anyone where probable
cause is established that they are selling synthetic drugs.
c) Notify the Florida Division of Alcoholic Beverages and
Tobacco of any such charges involving retail
establishments, so that administrative action may be
taken against those establishments which hold licenses
to sell alcoholic beverages.
Objective 2: Reduce incidence of prostitution and solicitations by
"Johns" in the target area.
Tasks:
a) Conduct prostitution operations in the Community
Redevelopment Area utilizing police officers as decoys;
b) Utilize directed patrols to discourage prostitutes and
"Johns" from frequenting the area; and
c) Seek prosecution enhancements for repeat offenders
that commit prostitution and solicitation offenses when
applicable.
Outcome measures:
a) Conduct minimum of six (6) prostitution operations
annually in the Community Redevelopment Area; and
b) Reduction in citizen-generated prostitution complaints in
the Community Redevelopment Area.
Goal 2:Address homeless issues in the Community Redevelopment
Area.
Objective 1: Participate in the city’s homeless initiative.
Tasks:
a) Utilize directed patrol in areas known to be frequented by
homeless individuals for the purpose of locating
homeless encampments and identifying homeless
persons new to the area or not known to the CRA
officers;
b) Enforce statutes and ordinances against public drinking,
public urination, loitering or prowling, etc.;
Interlocal Agreement between CRA/CPD
4
c) Utilize the “no trespass” affidavit program when
authorized to address public safety interests in the target
area; and
d) Participate in activities/programs related to
homelessness, as appropriate.
Outcome measures:
a) 100% of reported or observed violations of criminal law or
ordinances will result in arrest, report, citation, warning,
or referral to the appropriate social services agency;
b) 100% of observed or reported trespass violations will
result in trespass warnings, or arrest when authorized by
Florida State Statute within the Community
Redevelopment Area; and
c) CRA officers will complete Field Interview Reports (FIRs)
in the appropriate circumstances.
Goal 3:Improve safety and security of residents and businesses in
the Community Redevelopment Area.
Objective 1: Enhance code enforcement activities and identify
properties meeting the criteria for referral to the Nuisance
Abatement Board.
Tasks:
a) Coordinate with the CRA and the City's Code
Compliance Department to enhance code enforcement in
the target area relative to properties that are in disrepair
and negatively impact the quality of life in the East
Gateway; and
b) Identify those properties meeting the criteria for referral to
the Nuisance Abatement Board to discourage criminal
behavior at those locations.
Outcome Measures:
a) Conduct regular inspections of properties that are in
disrepair and negatively impact the quality of life in the
East Gateway, on a schedule as agreed upon the CRA,
Code Enforcement Inspector, and CPD; and
b) Identify and report to the CRA negative environmental
factors (need for improved street lightning, vacant
buildings, neglected properties, etc.)
c) Identify and refer all properties determined to meet the
criteria for referral to the Nuisance Abatement Board and
Interlocal Agreement between CRA/CPD
5
provide the necessary documentation to support that
referral.
Objective 2: Enhance the relationship between the residential
neighborhoods and the police department, and increase the
perception of safety through enhanced community policing efforts.
Tasks:
a) Conduct regular park, walk and talk (PWT) activities in
the Community Redevelopment Area; and
b) Make citizen contacts during PWT activities for the
purpose of community relations and information
gathering.
Outcome Measures:
a) CRA officers will conduct a minimum of four (4) PWT
activities in the Community Redevelopment Area per
week.
b) CRA officers will document the outcome of the PWT
activities in the TriTech clearance notes for that PWT.
B)In order to carry out the Law Enforcement Strategy above, the CPD will
provide the following:
1.Two (2) fully-equipped police officers to provide law
enforcement services to the target area defined as the East
Gateway for a minimum of 40 hours per week.
2.Specific duties, activities, and responsibilities:
a)The officers will be assigned to a Community Policing
Team with geographical responsibility for the
Community Redevelopment Area only;
b)The Team assignment will always ensure coverage
by two (2) officers;
c)Schedules of the officers will vary based on the
determination of the CRA and CPD management to
best serve the residents and business owners in the
Community Redevelopment Area. CRA shall be
notified of significant changes of officers’ schedules or
assignments;
d)Officers will patrol by either vehicles, foot, or bicycles;
e)A report of police activities and statistical information
will be provided to the CRA on a monthly and yearly
basis; and
Interlocal Agreement between CRA/CPD
6
f)The officers selected will be experienced, current
members of the CPD.
3.An existing, fully-equipped Police Car.
a)All CRA funds pursuant to this agreement will be kept
in the CPD's departmental account.
b)No charges to the CRA account will be made for
activities or hours worked by the two (2) officers outside the
Community Redevelopment Area or for equipment used
outside the Community Redevelopment Area.
c)Other administrative duties as mutually agreed.
Section 5.Notice.Sixty (60) days notice by either party to the
other pursuant to the Interlocal Agreement shall be given in writing and
hand-delivered or mailed as follows:
Clearwater Community Redevelopment Agency
Attn: Seth Taylor, CRA Director
112 South Osceola Avenue
Clearwater, Florida 33756
Telephone: (727) 562-4072
City of Clearwater
Attn: William B. Horne II, City Manager
112 South Osceola Avenue
Clearwater, Florida 33756
Telephone: (727) 562-4046
Section 6.Entire Agreement. This document embodies the whole
Agreement of the parties. There are no promises, terms, conditions or
allegations other than those contained herein. This Agreement shall be
binding on the parties, their successors, assigns and legal
representatives.
Section 7.Indemnification.The CRA and the CITY agree to be fully
responsible for their own acts of negligence, or their respective agents’
acts of negligence when acting within the scope of their employment, and
agree to be liable for any damages resulting from said negligence only to
the extent permitted by Section 768.28, Florida Statutes. Nothing herein
is intended to nor shall it be construed as a waiver of any immunity from or
limitation from liability that the CRA and the CITY are entitled to under the
doctrine of sovereign immunity (Section 768.28, Florida Statutes).
Nothing herein shall be construed as consent by the CRA or the CITY to
be sued by third parties in any manner arising out of this Agreement.
Interlocal Agreement between CRA/CPD
7
Section 8. Maintenance of Effort. The expenditures authorized by this
Agreement are solely and exclusively to increase community policing
activity and resources. The City agrees that no diminishment of existing
police efforts in the East Gateway will occur as a result of this agreement.
Section 9.Filing Effective Date.As required by Section
163.01(11), Florida Statutes, the Interlocal Agreement shall be filed with
the Clerk of the Circuit Court of Pinellas County after execution by the
parties, and shall take effect upon the date of filing.
IN WITNESS WHEREOF, the parties hereto, or their law representatives,
have executed this agreement as the date first above written.
COMMUNITY REDEVELOPMENT AGENCY
OF THE CITY OF CLEARWATER, FLORIDA
By: ______________________________
George N. Cretekos, Chairperson
Approved as to form: Attest:
___________________________________________________________
Pamela K. Akin Rosemarie Call
City Attorney City Clerk
Countersigned: CITY OF CLEARWATER, FLORIDA
___________________________By: _____________________________
George N. Cretekos William B. Horne II
Mayor City Manager
Approved as to form: Attest:
___________________________________________________________
Robert J. Surette Rosemarie Call
City Attorney City Clerk
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3789
Agenda Date: 9/5/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.4
SUBJECT/RECOMMENDATION:
Approve a Renewal Interlocal Agreement between the Clearwater Community Redevelopment
Agency (CRA) and the City of Clearwater to provide CRA funding in Fiscal Year 2017-2018 in
the amount of $97,890 to underwrite activities in the Clearwater Main Library that support
community learning in the areas of Science, Technology, Engineering and Math,
Entrepreneurship and small business growth and development pursuant to the
recommendations of the Urban Land Institute report on economic enhancement of the
downtown Clearwater area and authorize the appropriate officials to execute same.
SUMMARY:
The Clearwater Main Library is a partner in the Clearwater Business SPARK ecosystem of
organizations working to support the development of entrepreneurship and small businesses
throughout Clearwater. This partnership was prompted by the ULI report recommending
public/private partnerships to encourage business growth in this area. The Main Library has a
prominent position in the CRA area, and will provide education and training in the Business
and STEM areas through research opportunities, STEM maker space areas, classes and
tutorials and meeting accommodation. The CRA funding will pay one staff member to oversee
these functions, assist with additional library hours to make the facility available when needed
by the business community and provide educational and training opportunities.
APPROPRIATION CODE AND AMOUNT:
Funding will be provided from 388-94887 Library Activation Project
Page 1 City of Clearwater Printed on 8/23/2017
INTERLOCAL AGREEMENT
This Interlocal Agreement is made and entered into this ________ day of
_____________, 2017 by and between the Community Redevelopment Agency
of the City of Clearwater, Florida (CRA), a redevelopment agency established
pursuant to law, and the City of Clearwater (CITY), a municipal corporation of the
State of Florida.
WHEREAS, this Agreement is made and entered between the parties
pursuant to Section 163.01, Florida Statutes, the “Florida Interlocal Cooperation
Act of 1969”; and
WHEREAS, Section 163.387(6), Florida Statutes, allows for use of
moneys in the redevelopment trust fund which may be expended from time to
time for undertakings of a community redevelopment agency as described in the
Community Redevelopment Plan; and
WHEREAS, the CRA has adopted a Community Redevelopment Plan that
establishes certain Goals and Objectives to guide the revitalization of the
Downtown area; and
WHEREAS, supporting community learning, entrepreneurship and
growing small businesses are important activities which help meet certain
Objectives established in the Community Redevelopment Plan including
Objective 3B which states that, “The…Main Library will serve as a cultural
attraction and an anchor for the northern section of the Downtown Core,” and
Objective 1E, which states that, “A variety of businesses are encouraged to
relocate and expand in Downtown to provide a stable employment center, as well
as employment opportunities for Downtown residents;” and
WHEREAS, the Clearwater Downtown Redevelopment Plan establishes
that funds received by the CRA through the use of Tax Increment Financing (TIF)
may be used for certain redevelopment activities; and
WHEREAS, the City has adopted an Economic Development Strategic
Plan which outlines the steps for achieving economic development success and
establishes as “Goal Four: Business Development” that the city should “support
an entrepreneurship and innovation ecosystem and collaborate with regional
partners to market Clearwater to target industries;” and
WHEREAS, on May 4, 2015, and May 7, 2015, the CRA and the City,
respectively, together with the Clearwater Regional Chamber of Commerce,
Technical Arts Facility for Innovation and Entrepreneurship (TAFFIE), Florida
Small Business Development Center (FSBDC) of Pinellas County Economic
Development entered into a Memorandum of Understanding to support
Interlocal Agreement between CRA/Library FY 17/18
2
collaborative and coordinated approaches to serve pre-venture, startup and small
business enterprises in the City of Clearwater and the greater Clearwater area
and that City of Clearwater – Economic Development & Housing Department and
City of Clearwater Library System would together participate in these efforts; and
WHEREAS, the Urban Land Institute Advisory Services Panel Report
issued September 2014 recommended that the library “identify uses that can
colocate with the library to boost its use and help activate the area around it”
such as “a community meeting room and center;” and
WHEREAS, the CRA and the CITY want to enter into an Interlocal
Agreement during the Fiscal Year 2017/2018, outlining the scope of services and
responsibilities of the parties.
NOW THEREFORE, in consideration of the covenants made by each
party to the other and of the mutual advantages to be realized by the parties
hereto, the CRA and the CITY agree as follows:
Section 1.Term. The term of this Interlocal Agreement will be October
1, 2017 through September 30, 2018.
Section 2.Intent. It is the intent of the parties that the TIF funds paid to
the CITY by the CRA pursuant to Section 163.387(6)(a), Florida Statutes, be
used to provide the following services in support of the economic enhancement
of the downtown area:
A.Maintain and enhance two (2) maker spaces at the Clearwater Main
Library, located at 100 N. Osceola Avenue, providing technology and
equipment such as but not limited to 3D printers, video and audio
recording equipment, robotics and iMac computer hardware, as well as
specialized software to assist in the production of technology
innovation and business growth and development.
B.Provide training on the proper use of the equipment and technology
listed above, as well as on small business startup, entrepreneurship,
job seeking, technology development, digitization and effective use of
the world wide web for communication and business marketing, and
encouraging science, technology, engineering, and math (STEM)
education and skills for all age groups to help create tomorrow’s
workforce.
C.Foster a sense of community for the downtown area by providing
space for meetings, both formal and informal, that is receptive to the
sharing of technology and ideas, supports gatherings where
participants can share common interests and grow skills and
Interlocal Agreement between CRA/Library FY 17/18
3
knowledge by working together and creates partnerships to effectively
facilitate mutual growth and support innovation and entrepreneurship.
Section 3.Responsibilities of the CRA
Function: Provide TIF funding in the total amount not to exceed $97,890
for the contract year, said funds to be utilized by the Clearwater Main
Library (Main Library) to provide staffing, equipment, education and
training for the greater Clearwater community on adult and youth STEM
activities within the Studios at Main, a maker space area, and pre-venture,
startup and small business programs and services as described in Section
2. Intent, paragraphs B and C, to be allocated in the following manner:
A.$59,890 to pay for a Library Program Specialist, Exhibit A attached
hereto and incorporated by reference, contains detailed
specifications.
B.$16,000 for the estimated cost for the contract year for staff support
and coverage of additional hours to make the library available to
the business community outside of normal operating hours.
C.$22,000 for the estimated cost for the contract year for education
and training programs, equipment and supplies.
Section 4.Responsibilities of the CITY
Scope of Duties: The services that the CITY will provide will be carried
out by the Main Library. These services are:
A.Maintenance and enhancement of two (2) maker studios within the
Clearwater Main Library providing technology and training to the
public and working in cooperation with the Clearwater Business
SPARK Partners to support economic development in the
downtown area.
B.Provide staffing for the programs of the maker studios to provide
programs and training to support innovation and entrepreneurship
in the downtown area. Continue developing partnerships to
effectively utilize the library space.
Section 5.Notice.Sixty (60) days notice by either party to the
other pursuant to the Interlocal Agreement shall be given in writing and
hand-delivered or mailed as follows:
Interlocal Agreement between CRA/Library FY 17/18
4
Clearwater Community Redevelopment Agency
Attn: Seth Taylor, Director
112 South Osceola Avenue
Clearwater, Florida 33756
Telephone: (727) 562-4058
City of Clearwater
Attn: William B. Horne II, City Manager
112 South Osceola Avenue
Clearwater, Florida 33756
Telephone: (727) 562-4046
Section 6.Entire Agreement. This document embodies the whole
Agreement of the parties. There are no promises, terms, conditions or
allegations other than those contained herein. This Agreement shall be
binding on the parties, their successors, assigns and legal
representatives.
Section 7.Indemnification.The CRA and the CITY agree to be fully
responsible for their own acts of negligence, or their respective agents’
acts of negligence when acting within the scope of their employment, and
agree to be liable for any damages resulting from said negligence only to
the extent permitted by Section 768.28, Florida Statutes. Nothing herein
is intended to nor shall it be construed as a waiver of any immunity from or
limitation from liability that the CRA and the CITY are entitled to under the
doctrine of sovereign immunity (Section 768.28, Florida Statutes).
Nothing herein shall be construed as consent by the CRA or the CITY to
be sued by third parties in any manner arising out of this Agreement.
Section 8.Filing Effective Date.As required by Section
163.01(11), Florida Statutes, the Interlocal Agreement shall be filed with
the Clerk of the Circuit Court of Pinellas County after execution by the
parties, and shall take effect upon the date of filing.
Interlocal Agreement between CRA/Library FY 17/18
5
IN WITNESS WHEREOF, the parties hereto, or their law representatives, have
executed this agreement as the date first above written.
COMMUNITY REDEVELOPMENT AGENCY
OF THE CITY OF CLEARWATER, FLORIDA
By: ______________________________
George N. Cretekos, Chairperson
Approved as to form: Attest:
___________________________________________________________
Pamela K. Akin Rosemarie Call
City Attorney City Clerk
Countersigned: CITY OF CLEARWATER, FLORIDA
___________________________By: _____________________________
George N. Cretekos William B. Horne II
Mayor City Manager
Approved as to form: Attest:
___________________________________________________________
Matthew Smith Rosemarie Call
Assistant City Attorney City Clerk
1 Program
Specialist
Full Time Salaries & Wages 43,500
Life Ins $2500 Empl & Pens 10
1% Life Insurance-Employee -
Samp Life Insurance 180
Major Medical Insurance 9,600
Social Security 600
Emp Pension Plan 6,000
Total 59,890
Staff support, Additional hours, 16,000.00
evenings, mornings, internship
Business/STEM training including
database 22,000.00
97,890.00
Downtown Enhancement Fact Sheet
Library - CRA Funded Program
For FY 2016/17
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3787
Agenda Date: 9/5/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.5
SUBJECT/RECOMMENDATION:
Approve a conceptual plan, as prepared by consulting group Project for Public Spaces Inc.,
for a public market/mercado in the Downtown Gateway neighborhood, and authorize city and
CRA staff to proceed with project implementation.
SUMMARY:
The City of Clearwater’s vision for a Downtown Gateway mercado, or public market, began in
2011 with the East Gateway Vision Plan, a comprehensive plan prepared by consulting firm
Gensler. In this plan, Gensler called on the City to strive to do the following in the Downtown
Gateway neighborhood:
·Energize the community
·Create a greater sense of pride
·Attract businesses
·Attract people
·Become a destination
Gensler’s revitalization strategy for the Gateway was reinforced in June 2014 with the Urban
Land Institute’s (ULI) report called Clearwater Florida: A New Vision for Downtown . In the
report, ULI proposes a “community market,” which can “…take the form of a mercado, a
traditional fixed market in Mexico…with numerous stands…rented by individual merchants to
sell produce and other basic food staples.” ULI states that “…the Mercado would form the civic
core of the neighborhood where people could gather in the evening to stroll and chat while
enjoying delicious food from local eateries.”
To advance the mercado project, the CRA hired consulting firm Project for Public Spaces
(PPS) in January 2017. PPS visited Downtown Clearwater in February 2107 to conduct site
visits, host public workshops, meet with stakeholders, and develop a more defined concept for
the mercado. In addition, PPS and CRA staff surveyed community members as well as
potential vendors to better understand the demand for a mercado.
PPS’ conceptual plan is a community-based plan whose implementation will integrate with the
Cleveland Streetscape Phase III project, as well as the larger ‘festival core.’
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Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3788
Agenda Date: 9/5/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.6
SUBJECT/RECOMMENDATION:
Approve an Agreement between the Community Redevelopment Agency and Ruth Eckerd
Hall, Inc., a Florida non-profit corporation, to produce Downtown Clearwater’s festival series
(Blast Fridays, Miracle on Cleveland Street, Cruisin’ at the Capitol) in an amount not to exceed
$100,000 for Fiscal Year 2017-2018, and authorize the appropriate officials to execute same.
SUMMARY:
The Community Redevelopment Agency proposes to contract with Ruth Eckerd Hall, Inc. to
produce a downtown festival series that includes seven events, tentatively scheduled as
follows:
·December 2, 2017 - Miracle on Cleveland Street
·January 26, 2018 - Blast Friday
·Mid-February - Cruisin’ at the Cap
·February 23, 2018 - Blast Friday
·March 30, 2018 - Blast Friday
·April 27, 2018 - Blast Friday
·May 25, 2018 - Blast Friday
The festival series continues to gain popularity from local residents and visitors, and it has
become an important economic generator for downtown businesses. With support and
participation from various entities, including the CRA, Downtown Development Board, and
Downtown Clearwater Merchant’s Association, the festival series is improving in quality and
impact each year.
Downtown Clearwater’s 2017-2018 festival series will showcase and celebrate Downtown
Clearwater’s assets, as well as promote the area’s potential for future growth and activity.
The Downtown Development Board has allocated $30,000 to help fund the festival series,
subject to CRA favorable action.
CRA staff recommends approval of the Fiscal Year 2017-2018 Agreement between the CRA
and Ruth Eckerd Hall, Inc.
APPROPRIATION CODE AND AMOUNT:
$100,000 09311-581000
Funds are available in cost code 0188-09311-581000, payment to other agency, to fund this
agreement.
Page 1 City of Clearwater Printed on 8/23/2017
Grant Funding between CRA and Ruth Eckerd Hall FY 17/18
1
CLEARWATER COMMUNITY REDEVELOPMENT AGENCY GRANT FUNDING
AGREEMENT
Blast Friday
This Grant Funding Agreement is made and entered into this _______ day of September, 2017,
between the COMMUNITY REDEVELOPMENT AGENCY, hereinafter the CRA, and RUTH
ECKERD HALL, INC., a Florida non-profit corporation, hereinafter referred to as Ruth Eckerd
Hall.”
WHEREAS, one of the purposes of the Downtown Redevelopment Plan (the Plan) is to create
"a unique place that fosters community interaction and fun... for Clearwater residents and
tourists alike.” and
WHEREAS, a goal of the Plan is to create "downtown as a memorable place to be enjoyed by
residents and visitors that capitalizes on Clearwater's waterfront location, natural resources,
built environment and history."; and
WHEREAS, an objective of the Plan is to encourage a variety of visual and performing arts
activities and programs within the downtown; and
WHEREAS, the CRA and Ruth Eckerd Hall desire to continue, expand and improve the Blast
Friday events on Cleveland Street; and
WHEREAS, The Blast Friday events: 1) support existing retail business viability by creating
larger crowds to create dining and retail demand for businesses in Downtown Clearwater; and,
2) provide our retail recruitment efforts with a better customer base to encourage new
retailers/restaurateurs to locate in Downtown Clearwater; 3) expose additional potential
restaurant/retail customers and investors Downtown Clearwater through attendance at Blast
Friday Events; and, 4) support ULI Panel recommendation to create “……a lively Downtown”.
WHEREAS, the CRA has determined that is necessary to provide a $100,000 grant to partially
underwrite the production and management of a 2017-2018 season of the Blast Friday.
.
ARTICLE I. TERM
The term of this agreement shall be for a period of eight (8) months commencing on October 1,
2017 and continuing through June 1, 2018 (the "Termination Date"), unless earlier terminated
under the terms of this agreement.
ARTICLE II. RESPONSIBILITIES OF RUTH ECKERD HALL
1)Services to be Provided.Ruth Eckerd Hall shall develop, produce and manage a 2017-
2018 season of 7 (seven) Blast Friday signature events to promote Downtown
Clearwater as more fully described in Exhibit A. Such events shall be coordinated with
the CRA Director to ensure that the programming is consistent with the intent of the
grant.
2)Scheduled Reports of Activities.Ruth Eckerd Hall shall furnish the CRA a financial
report and accounting of the use of the CRA funds quarterly and at the end of the 2017-
2018 season. The financial report is to set forth the total cost of operations provided,
and the detailed account of costs funded in part by the CRA.
Grant Funding between CRA and Ruth Eckerd Hall FY 17/18
2
3)Use and Disposition of Funds Received.Ruth Eckerd Hall shall deposit the CRA grant
funds in a dedicated, segregated account to be used for Blast Friday events only. Funds
received by Ruth Eckerd Hall from the CRA shall be used towards the payment of
expenses attendant to Blast Friday events only.
4) Other Funding.Ruth Eckerd Hall will receive DDB funding in the amount of $30,000.
5)Creation, Use and Maintenances of Financial Records.
a)Creation of Records. Ruth Eckerd Hall shall create, maintain and make
accessible to authorized CRA representatives such financial and accounting
records, books, documents, policies, practices and procedures necessary to
reflect fully the financial activities of Ruth Eckerd Hall. Such records shall be
available and accessible at all times for inspection, review or audit by authorized
CRA personnel, and shall be made available in accordance with Chapter 119,
Florida Statutes (Public Records) and other applicable law.
b)Use of Records. Ruth Eckerd Hall shall produce such reports and analyses that
may be required by the CRA to document the proper and prudent stewardship
and use of the monies received through this agreement.
c)Maintenance of Records.All records created hereby are to be retained and
maintained for a period not less than five (5) years from the close of the
applicable fiscal year.
6)Non-discrimination.Notwithstanding any other provision of this agreement, the Ruth
Eckerd Hall for itself, agents and representatives, as part of the consideration for this
agreement does covenant and agree that:
a)No Exclusion from Use. No person shall be excluded from participation in,
denied the benefits of, or otherwise be subjected to discrimination in the
operation of this program on the grounds of race, color, religion, sex, handicap,
age or national origin.
b)No Exclusion from Hire.In the management, operation, or provision of the
program activities authorized and enabled by this agreement, no person shall be
excluded from participation in or denied the benefits of or otherwise be subject to
discrimination on the grounds of, or otherwise be subjected to discrimination on
the grounds of race, color, religion, sex, handicap, age, or national origin, except
that age may be taken into consideration to the extent that the age of an
employee is a bona fide occupational qualification, as permitted by law.
c)Breach of Non-discrimination Covenants. In the event of conclusive evidence
of a breach of any of the above non-discrimination covenants, the CRA shall
have the right to terminate this agreement immediately.
7)Liability and Indemnification.Ruth Eckerd Hall shall act as an independent contractor
and agrees to assume all risks of providing the program activities and services herein
agreed and all liability therefore, and shall defend, indemnify, and hold harmless the
CRA, its officers, agents, and employees from and against any and all claims of loss,
liability and damages of whatever nature, to persons and property, including, without
limiting the generality of the foregoing, death of any person and loss of the use of any
Grant Funding between CRA and Ruth Eckerd Hall FY 17/18
3
property, except claims arising from the negligence of the CRA or CRA’s agents or
employees. This includes, but is not limited to, matters arising out of or claimed to have
been caused by or in any manner related to Ruth Eckerd Hall activities or those of any
approved or unapproved invitee, contractor, subcontractor, or other person approved,
authorized, or permitted by Ruth Eckerd Hall whether or not based on negligence.
Nothing herein shall be construed as consent by the CRA to be sued by third parties, or
as a waiver or modification of the provisions or limits of Section 768.28, Florida Statutes
or the Doctrine of Sovereign Immunity.
8)Compliance with Laws. Ruth Eckerd Hall shall comply with all applicable federal,
state, county and local laws, rules and regulations. If it is ever determined that this
Agreement violates any federal, state, county or local laws, rules or regulations, then
Ruth Eckerd Hall shall comply in a timely manner or CRA may terminate.
ARTICLE III. RESPONSIBILITIES OF THE CRA
1) GRANT. The CRA agrees to provide funding on a per event basis in the amount of
$14,285.71 per event. Payment will be made within thirty (30) days of receiving an invoice.
The total grant amount shall not exceed $100,000. Payments will be made to Ruth Eckerd
Hall to partially fund the costs incurred in providing the activities authorized by this
agreement as provided in Exhibit A hereto.
ARTICLE IV. DISCLAIMER OF WARRANTIES
This Agreement constitutes the entire Agreement of the parties on the subject hereof and may
not be changed, modified or discharged except by written Amendment duly executed by both
parties. No representations or warranties by either party shall be binding unless expressed
herein or in a duly executed Amendment hereof.
ARTICLE V. TERMINATION
1)For Cause.Failure to adhere to any of the provisions of this Agreement in material respect
shall constitute cause for termination. Either party may terminate this Agreement for cause
by giving the other party thirty (30) days notice of termination. If the default is not cured
within the thirty (30) day period following receipt of notice, this Agreement shall terminate on
the thirty-first (31st) day.
2)Disposition of Fund Monies. In the event of termination for any reason, monies provided to
Ruth Eckerd Hall by CRA but not expended in accordance with this Agreement shall be
returned to the CRA within 30 days of demand.
ARTICLE VI. NOTICE
Any notice required or permitted to be given by the provisions of this Agreement shall be
conclusively deemed to have been received by a party hereto on the date it is hand delivered to
such party at the address indicated below (or at such other address as such party shall specify
to the other party in writing), or if sent by registered or certified mail (postage prepaid), on the
fifth (5th) business day after the day on which such notice is mailed and properly addressed.
Grant Funding between CRA and Ruth Eckerd Hall FY 17/18
4
1) If to Ruth Eckerd Hall addressed to: Zev Buffman, President & CEO
Ruth Eckerd Hall, Inc
1111 McMullen Booth Road
Clearwater, FL 33759
2) If to CRA, addressed to:Seth Taylor, Director, CRA
P. O. Box 4748
Clearwater, FL 33758-4748
With copies to:
Pamela Akin, City Attorney
P. O. Box 4748
Clearwater, FL 33758-4748
ARTICLE VII. EFFECTIVE DATE
The effective date of this Agreement shall be as of the date written below.
IN WITNESS WHEREOF,the parties hereto have set their hands and seals this _______ day of
_________________, 2017.
Countersigned:Community Redevelopment Agency
_______________________________________________________________
George N. Cretekos Seth Taylor
Chairman Director
Approved as to form:Attest:
_______________________________________________________________
Pamela Akin Rosemarie Call
City Attorney City Clerk
RUTH ECKERD HALL, INC.
By: _______________________________
Zev Buffman
President & CEO
Attest:
__________________________________
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3791
Agenda Date: 9/5/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.7
SUBJECT/RECOMMENDATION:
Approve the Amended and Restated Clearwater Business SPARK Memorandum of
Understanding (MOU), and delegate to the City Manager or his designee, authority to
administer, evaluate, market, seek funding for the program, and adapt objectives, services,
partners and facilities by amendment to the MOU, as may be identified for success of the
program from time to time, and authorize the appropriate officials to execute same.
SUMMARY:
In May of 2015, the City Council and the Community Redevelopment Agency approved a
non-binding MOU detailing the spirit and intent of the Clearwater Business SPARK
Consortium to collaborate to provide a variety of programs, services, education and
networking opportunities to support entrepreneurs and small business throughout Clearwater,
as well as to define the roles and responsibilities of the Partners.
The Consortium seeks to amend the MOU to add additional Partner performance metrics,
roles and responsibilities, add /remove Partners, and going forward, allow amendments to the
MOU without seeking Council /CRA approval. In addition, the MOU extends the date to
achieve sustainability from three to five years from the original executed MOU (May 7, 2015).
Funding requests shall be considered as part of the city’s annual budget process.
APPROPRIATION CODE AND AMOUNT:
Requests for City and/or CRA financial support of Clearwater Business SPARK will continue to
be considered as a part of the annual budget process.
Page 1 City of Clearwater Printed on 8/23/2017
Amended and Restated
MEMORANDUM OF UNDERSTANDING
Clearwater Business SPARK
THIS MEMORANDUM OF UNDERSTANDING (MOU) IS
INTENDED SOLELY AS AN EXPRESSION OF THE
GENERAL INTENTIONS OF THE PARTIES. THE PARTIES
INTEND THAT NONE OF THE PARTIES SHALL HAVE
ANY CONTRACTUAL OBLIGATIONS TO THE OTHERS
WITH RESPECT TO THE MATTERS REFERRED TO
HEREIN.
Parties, herein referred to together as “Partners” or “Consortium”, or individually as
“Partner” or “Member”:
(a) City of Clearwater – Economic Development & Housing Department
(b) City of Clearwater Library System
(c) City of Clearwater Community Redevelopment Agency (CRA)
(d) Clearwater Regional Chamber of Commerce
(e) Florida Business Incubator, Inc.
(f) Florida Small Business Development Center (FSBDC) of Pinellas County
Economic Development
(g) Pinellas County SCORE
(h) Prospera (fka Hispanic Business Initiative Fund)
(i) Tampa Bay Black Business Investment Corporation
WHEREAS, Goal 4 of the City of Clearwater Economic Development Strategic Plan,
adopted in November 2011, supports and encourages an entrepreneurship and
innovation ecosystem and collaboration with regional partners to market Clearwater to
target industries; and
WHEREAS, the Urban Land Institute Advisory Services Panel Report issued in
September 2014 recommended 1) more active uses of the Clearwater Main Library, and
2) support to new entrepreneurial small businesses by investing in a technology
innovation center or business incubator; and
WHEREAS, the Partners have joined together to provide a range of programs,
services and facilities to support entrepreneurship, innovation and small business
development within the City of Clearwater; and
First Amendment to MOU for Clearwater Business SPARK
Page 2 of 17
WHEREAS, “Clearwater Business SPARK” is the name given to this consortium as
a means to link together Partners for purposes of marketing and promotion of each
Partner’s programs, services, and facilities; and
NOW THEREFORE, in consideration of the mutual covenants set forth herein, and
other good and valuable consideration, the receipt of which are hereby acknowledged,
the Parties agree as follows:
Section 1. Spirit and Intent
(a) There is strong interest in the greater Clearwater community for new, small
business and entrepreneurial development programs. The Partners recognize
the strength and areas of expertise each Partner provides toward achieving the
shared goal of business vitality in Clearwater.
(b) There is a desire to work collaboratively and continuously to provide
entrepreneurs, innovators, creators and small business owners with a wide
variety of programs, services, education, networking opportunities, and flexible
workplaces and spaces. (By way of example, and not limitation, attached hereto
and incorporated herein as EXHIBIT “A”.)
(c) Comprehensive, integrated, and coordinated approaches to the delivery of
services to targeted clients are supported by policy, plan, and third party
consultants’ studies of the City of Clearwater and the mission and vision of
Partner organizations.
Section 2. Roles and Responsibilities
(a) The Partners will work together to enhance and strengthen entrepreneurship and
to support needs of small businesses in Clearwater. The Partners will collectively
and individually:
i.Provide opportunities throughout the greater Clearwater area to build a
strong network of experts and mentors to engage and support business
development and incubation throughout the region.
ii.Host and/or participate in Clearwater Business SPARK events and meet-
ups in public spaces to encourage dialogue and to promote the culture of
innovation and entrepreneurship.
iii.Work together to develop a comprehensive mix of services and facility
offerings to support a broad range of pre-venture, startup and
small/medium size enterprises (SMEs).
iv.Promote the availability of Partner programs and services by adding
event, date and location to the Clearwater Business SPARK website
calendar of events.
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v.Provide on a quarterly basis relevant topics, success stories, or photos to
Clearwater Business SPARK program coordinator for use in social
media/email communications, publications, reports, presentations and
other forms of communication to promote the services and impacts of
Clearwater Business SPARK and its Partners.
vi.Provide to Program Coordinator such relevant data and information which
may include but is not limited to:
a) Number of attendees per event
b) Programs provided
c) Number of referrals made
d) Number of referrals received
e) Outcomes of referrals
f) Services provided
vii.Strive to adopt and adapt programs and services to meet the changing
needs of those seeking services.
viii.Jointly establish protocols, common intake processes, performance goals
and measures, and make appropriate referrals to program Partners,
facilities, or services.
ix.Provide appropriate training of staff who may from time to time engage
individuals who seek services provided by one or more of the Partners.
x.Provide referrals to Clearwater Business SPARK Partners, as appropriate
xi.Contact referred individual(s) within two (2) business days.
i. Provide written acknowledgement of same to referring Partner.
xii.Actively and continuously seek additional Partners to join Clearwater
Business SPARK as described in Section 6(c).
Section 3. Coordination
(a) At the onset, City of Clearwater will coordinate and facilitate committee meetings.
i.Executive Committee – Comprised of (1) representative appointed by
each Partner. Bi-monthly meetings (subject to change as the system
matures) to be held at a mutually convenient location to review the
ecosystem’s operational performance and client services performance as
determined by the performance metrics established.
ii.At a time when Partners deem it necessary, the Executive Committee may
form a Services & Facilities Advisory Committee. Comprised of (1)
representative appointed by each Partner to evaluate current and future
program and facilities offerings. Meeting schedule, frequency and location
to be determined.
Section 4. Marketing and Client Recruitment
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(a) To provide multiple, yet seamless, points of entry into the system, the Partners
will actively promote a single brand identity and include this brand and/or logo in
collateral materials, in a prominent location on Partner website and other
communications as appropriate.
(b) Partners will assist in promoting Clearwater Business SPARK network events
and announcements through organizational channels and social media, as
appropriate.
(c) City of Clearwater Economic Development & Housing Department will manage
digital and print advertising and sponsored media contracts to market the
Clearwater Business SPARK and the programs provided by the Partners and be
primary network spokesperson.
Section 5. Programmatic Flexibility
(a) The Partners will provide a commitment to continual evaluation of programs and
services within the system to ensure client needs are met in a changing
environment.
(b) Once gaps in services are identified, the Partners will seek funding which may
include grants, sponsorships, or fees from appropriate sources including, but not
limited to, federal, state and local agencies, community stakeholders, and
attendees.
Section 6. Partners and Facilities
(a) Partners participating in Clearwater Business SPARK include:
i.Florida Business Incubator, Inc.
ii. Clearwater Main Library
iii. Clearwater Regional Chamber of Commerce
iv. Florida Small Business Development Center at Pinellas County at Pinellas
County Economic Development
v. City of Clearwater Economic Development and Housing Department
vi. City of Clearwater Community Redevelopment Agency (CRA)
vii. Pinellas County SCORE
viii.Prospera
ix. Tampa Bay Black Business Investment Corporation
(b) Current facilities where programs and services are provided include:
i.Clearwater Main Library and Clearwater Library System branch locations
ii. Clearwater Regional Chamber of Commerce
iii. FSBDC at the EpiCenter
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(c) From time to time, by majority vote, additional Partners and Facilities may be
added to Clearwater Business SPARK by written, executed addendum to this
MOU.
(d) From time to time, by majority vote, the Executive Committee may remove a
Partner from Clearwater Business SPARK due to one or more of the following
conditions:
i.Failure to act in good faith as a representative of the Consortium;
ii. Failure to promote Partner events;
iii. Failure to promote Consortium events;
iv. Non-disclosure of relevant information affecting the network or the ability;
of a Partner to perform;
v. Inappropriate use of the Clearwater Business SPARK logo;
vi. Poor attendance at Executive Committee or Services & Facilities Advisory
Board meetings;
vii. Failure to respond in a timely manner to Partner or Program Coordinator
communications; or
viii.Violation of one or more of the requirements established in Section 2(a)i-
xii.
Section 7. Sustainability
(a) The Partners will convene annually to establish a work program, identify
resources necessary to sustain Clearwater Business SPARK and to prepare a
budget including in-kind and financial resources necessary to support marketing,
programs, and activities of Clearwater Business SPARK.
(b) The Partners will work together to achieve sustainability within five years of the
original date of this MOU (May 7, 2015) through fee-based and free programming
supported by sponsorships, in-kind services and grants which may be obtained
by a Partner, certain Partners or, together, the Consortium.
(c) During the initial five 5-year period, it is anticipated the City of Clearwater
Economic Development & Housing Department will be the lead agency providing
program support and management.
(d) The City may consider financial support for marketing, services, programs and
facilities that are consistent with the Spirit and Intent (Section 1) of the MOU and
the work program established pursuant to Section 7(a).
(e) It is acknowledged that the City’s financial participation will be considered as a
part of the annual budget process and that the request will be submitted annually
according to the budget schedule, and is subject to City Council approval.
(f) The other Partners may consider support of Clearwater Business SPARK with
the following:
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i.In-kind services and/or contracted support including, but not limited to,
facilities, programs, services and marketing such as 1) meeting and
conference space, 2) meeting and event coordination, 3) services such as
coaching, mentoring, and counseling, 4) access to speakers, trainers, and
subject-matter experts, 5) promotion and marketing of the consortium
through presentations, press releases, newsletters, social media and other
forms of communication.
Section 8. The Partners recognize the following as definitions of commonly used terms:
(a) Business Incubator
i.An organization designed to accelerate the growth and success of
entrepreneurial companies through an array of business support
resources and services that could include physical space, capital,
coaching, common services, and networking connections. The intent is to
help small companies in the incubator have a better chance of survival
throughout the start-up phase. Services may include, but are not limited
to: 1) office space (usually at a reduced rate); 2) office services (e.g.
receptionist, conference rooms, computers, office equipment, other); 3)
entrepreneurial advice and mentoring (e.g. establishing a web presence,
identifying intellectual property licensing opportunities, raising capital); 4)
business planning and market adjustment consulting; and 5) contacts and
networking providing access to experienced entrepreneurs, innovators
and professionals who can answer questions, provide guidance and
resources.
(b) Business Accelerator
i.Very similar to an incubator, but differs in that an accelerator usually has a
greater focus on companies entering or growing in a national or global
market. Business accelerators are more likely to be financed by venture
capitalists looking for an opportunity to finance growth potential through
defined action plans.
(c) Co-Worker Space
i.Co-worker space is an alternative way of working in which independent
professionals, telecommuters, and others with workplace flexibility share
one working environment, rather than work remotely in separate offices or
places. Co-workers typically do not need to work for the same employer or
even know each other to work together in a co-working environment. A co-
worker space is often a cafe-like collaboration space, gallery, or
productivity-enhancing multi-functional space, with the idea that individual
workers come together in a shared place to enjoy greater productivity and
a sense of community.
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(d) Makerspace
i.Makerspaces, also referred to as hackerspaces, hackspaces, and fablabs,
are creative, community-operated DIY spaces where people can gather to
create, invent, and learn often in the areas of computers, machining,
technology, science, digital or electronic art. Commonly used equipment
includes 3D printers, software, electronics, craft and hardware
supplies/tools.
(e) Pre-Venture Individuals
i.Pre-venture individuals, as defined by FSBDC, are those individuals
exploring business feasibility and seeking assistance with the
establishment of a new business. These individuals have no employees,
no sales and have not secured financing for their new venture.
(f) Start-up Businesses
i.Start-up businesses, as defined by FSBDC, are new businesses, but not
necessarily a new type of business, in business for less than three years.
Start-up businesses are defined by the length of time they have been in
business (established) and not by the size of their employment or
revenues. Start-up businesses are generally in the phase of development
with prospect for growth.
(g) Small and Medium Sized Enterprises (SMEs), as defined by FSBDC
i.Stage I - emerging businesses in business for three of more years with
fewer than five FTE (Full Time Employees) or less than $1M in annual
sales revenue. Stage I SMEs are emerging businesses beyond the phase
of development with promise for growth in both employment and
revenues.
ii.Stage II - established businesses that have been in-business for three or
more years and have five or more FTE employees and/or more than $1M
in annual sales revenue. Stage II SMEs have demonstrated an ability to
generate significant revenue in their respective industry or market over an
extended period of time with the ability and capacity for continuous
growth.
Section 9. Acceptance
(a) The Partners agree to the spirit and intent of this memorandum of understanding
and believe it offers the Clearwater area with a new environment for
entrepreneurial and small business development and support.
(b) The Partners agree to strive to work together as described in Sections 1 through
7.
Section 10. Administration
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(a) For purposes of the administration of this agreement, the Clearwater City Council
hereby delegates authority to the City Manager or his designee, to administer,
evaluate, market, and seek funding for the program, and to adapt objectives,
services, partners and facilities by amendment to the MOU, as may be identified
for success of the program from time to time.
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First Amendment to MOU for Clearwater Business SPARK
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AGREED AND ACCEPTED this ____day
of _______, 2017.
Countersigned: CITY OF CLEARWATER, FLORIDA
___________________________By:__________________________
George N. Cretekos William B. Horne II
Mayor City Manager
Approved as to form: Attest:
___________________________________________________________
Laura Lipowski Mahony Rosemarie Call
Assistant City Attorney City Clerk
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AGREED AND ACCEPTED:
Countersigned:COMMUNITY REDEVELOPMENT
AGENCY OF THE CITY OF
CLEARWATER, FLORIDA
______________________________By: _____________________________
Seth Taylor George N. Cretekos
Director Chairperson
Approved as to form:Attest:
_____________________________ ______________________________
Pamela K. Akin Rosemarie Call
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AGREED AND ACCEPTED:
By: _____________________________
Mike Meidel, Director, Pinellas County
Economic Development
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AGREED AND ACCEPTED:
By: _____________________________
Carol Hague, President & CEO,
Clearwater Regional Chamber of
Commerce
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AGREED AND ACCEPTED:
By: _____________________________
Elaine Mann, Executive Director, Florida
Business Incubator, LLC
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AGREED AND ACCEPTED:
By: _____________________________
Augusto Sanabria, President and CEO,
Prospera
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AGREED AND ACCEPTED:
By: _____________________________
Walter McCracken, Chapter Chair,
Pinellas County SCORE
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AGREED AND ACCEPTED:
By: _____________________________
Albert Lee, President & CEO, Tampa Bay
Black Business Investment Corporation
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EXHIBIT A Programs, Services & Facilities
identified are examples only and
not intended to represent all that
is to be provided by each
Partner.
First Amendment To
MEMORANDUM OF UNDERSTANDING
Clearwater Business SPARK!SPARK
THIS MEMORANDUM OF UNDERSTANDING (MOU) IS
INTENDED SOLELY AS AN EXPRESSION OF THE
GENERAL INTENTIONS OF THE PARTIES. THE PARTIES
INTEND THAT NONE OF THE PARTIES SHALL HAVE
ANY CONTRACTUAL OBLIGATIONS TO THE OTHERS
WITH RESPECT TO THE MATTERS REFERRED TO
HEREIN.
Parties, herein referred to together as “Partners” or “Consortium”, or individually as
“Partner” or “Member”:
(a) City of Clearwater – Economic Development & Housing Department
(b) City of Clearwater Library System
(c) City of Clearwater Community Redevelopment Agency (CRA)
(d) Clearwater Regional Chamber of Commerce
(e) Technical Arts Facility for Innovation and Entrepreneurship (TAFFIE)
(e) Florida Business Incubator, Inc.
(f) Florida Small Business Development Center (FSBDC) of Pinellas County
Economic Development
(g) Pinellas County SCORE
(h) Prospera (fka Hispanic Business Initiative Fund)
(i) Tampa Bay Black Business Investment Corporation
WHEREAS, Goal 4 of the City of Clearwater Economic Development Strategic Plan,
adopted in November 2011, supports and encourages an entrepreneurship and
innovation ecosystem and collaboration with regional partners to market Clearwater to
target industries; and
WHEREAS, the Urban Land Institute Advisory Services Panel Report issued in
September 2014 recommended 1) more active uses of the Clearwater Main Library, and
2) support to new entrepreneurial small businesses by investing in a technology
innovation center or business incubator; and
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WHEREAS, the Partners have joined together to provide a range of programs, services
and facilities to support entrepreneurship, innovation and small business development
within the City of Clearwater; and
WHEREAS, “Clearwater Business SPARK!SPARK” is the name given to this
consortium as a means to link together Partners for purposes of marketing and
promotion of each Partner’s programs, services, and facilities; and
NOW THEREFORE, in consideration of the mutual covenants set forth herein, and
other good and valuable consideration, the receipt of which are hereby acknowledged,
the Parties agree as follows:
Section 1. Spirit and Intent
(a) There is strong interest in the greater Clearwater community for new, small
business and entrepreneurial development programs. The Partners recognize
the strength and areas of expertise each Partner provides toward achieving the
shared goal of business vitality in Clearwater.
(b) There is a desire to work collaboratively and continuously to provide
entrepreneurs, innovators, creators and small business owners with a wide
variety of programs, services, education, networking opportunities, and flexible
workplaces and spaces. (bBy way of example, and not limitation, attached hereto
and incorporated herein as EXHIBIT “A”.)
(c) Comprehensive, integrated, and coordinated approaches to the delivery of
services to targeted clients are supported by policy, plan, and third party
consultants’ studies of the City of Clearwater and the mission and vision of
Partner organizations.
Section 2. Roles and Responsibilities
(a) The Partners will work together to enhance and strengthen entrepreneurship and
to support needs of small businesses in Clearwater. The Partners will collectively
and individually:
i. Provide networking opportunities throughout the greater Clearwater area
to build a strong network of experts and mentors to engage and support
business development and incubation throughout the region.
ii. Host and/or participate in Clearwater Business SPARK events and meet-
ups in public spaces to encourage casual dialogue and to promote the
culture of innovation and entrepreneurship.
iii. Work together to develop a comprehensive mix of services and facility
offerings to support a broad range of pre-venture, startup and
small/medium size enterprises (SMEs) targeting technology innovation
and creative enterprises.
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iv. Promote the availability of Partner programs and services provided by the
Partners under the single branded name of “Clearwater Business
SPARK!” by adding event, date and location to the Clearwater Business
SPARK website calendar of events. while retaining the individual and
unique identity of each Partner’s facilities, programs, and organizational
identity.
v. Provide on a quarterly basis relevant topics, success stories, or photos to
Clearwater Business SPARK program coordinator for use in social
media/email communications, publications, reports, presentations and
other forms of communication to promote the services and impacts of
Clearwater Business SPARK and its Partners.
vi. Provide to Program Coordinator such relevant data and information which
may include but is not limited to:
a) Number of attendees per event
b) Programs provided
c) Number of referrals made
d) Number of referrals received
e) Outcomes of referrals
f) Services provided
iv.
v.vii. Strive to adopt and adapt programs and services to meet the changing
needs of those seeking services.
viii. Jointly establish protocols, common intake processes, performance goals
and measures, and make appropriate referrals to program Partners,
facilities, or services.
ix. Provide appropriate training of staff who may from time to time engage
individuals who seek or need services provided by one or more of the
Partners.
x. Provide referrals to Clearwater Business SPARK Partners, as appropriate
xi. Contact referred individual(s) within two (2) business days.
i. Provide written acknowledgement of same to referring Partner.
vi.
vii.xii. Actively and continuously seek additional Partners to join Clearwater
Business SPARK!SPARK as described in Section 6(c).
Section 3. Coordination
(a) At the onset, City of Clearwater will coordinate and facilitate committee meetings.
i. Executive Committee – Comprised of (1) representative appointed by
each Partner. Bi-mMonthly meetings (subject to change as the system
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matures) to be held at a mutually convenient location to review the
ecosystem’s operational performance and client services performance as
determined by the performance metrics established.
ii. At a time when Partners deem it necessary, the Executive Committee may
form a Services & Facilities Advisory Committee. Comprised of (1)
representative appointed by each Partner to evaluate current and future
program and facilities offerings. Meeting schedule, frequency and location
to be determined.
Section 4. Marketing & and Client Recruitment
(a) To provide multiple, yet seamless, points of entry into the system, the Partners
will actively promote a single brand identity and include this brand and/or logo in
collateral materials, in a prominent location on Partner website and other
communications as appropriate.
(a)(b) Partners will assist in promoting Clearwater Business SPARK network
events and announcements through organizational channels and social media,
as appropriate
(b)(c) City of Clearwater Economic Development & Housing Department will
manage digital and print advertising and sponsored media contracts to market
the Clearwater Business SPARK and the programs provided by the Partners and
be primary network program spokesperson.
Section 5. Programmatic Flexibility
(a) The Partners will provide a commitment to continual evaluation of programs and
services within the system to ensure client needs are met in a changing
environment.
(b) Once gaps in services are identified, the Partners will seek funding which may
include grants, sponsorships, or fees from appropriate sources including, but not
limited to, federal, state and local agencies, community stakeholders, and
attendees.
Section 6. Partners & and Facilities
(a) Partners participating in Clearwater Business SPARK!SPARK include:
i. Technical Arts Facility for Entrepreneurship and Innovation Florida
Business Incubator, Inc.
ii.i. Clearwater Main Library
iii.ii. Clearwater Regional Chamber of Commerce
iii. Florida Small Business Development Center at Pinellas County at Pinellas
County Economic Development
iv. City of Clearwater Economic Development and Housing Department, and
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iv. City of Clearwater Community Redevelopment Agency (CRA).
v. Pinellas County SCORE
vi. Prospera
vii. Tampa Bay Black Business Investment Corporation
(b) Current facilities where programs and services are provided include:
i. TAFFIE
ii.i. Clearwater Main Main Library and Clearwater Library System branch
locations
iii.ii. Clearwater Regional Chamber of Commerce
iii. FSBDC at the EpiCenter
iv.
(c) From time to time, by majority vote, Additional additional Partners and Facilities
may from time to time be added to Clearwater Business SPARK!SPARK by
written, executed addendum to this MOU.
(d) From time to time, by majority vote, the Executive Committee may remove a
Partner from Clearwater Business SPARK due to one or more of the following
conditions:
i. Failure to act in good faith as a representative of the Consortium
ii. Failure to promote Partner events
iii. Failure to promote Consortium events
iv. Non-disclosure of relevant information affecting the network or the ability
of a Partner to perform
v. Inappropriate use of the Clearwater Business SPARK logo
vi. Poor attendance at Executive Committee or Services & Facilities Advisory
Board meetings
vii. Failure to respond in a timely manner to Partner or Program Coordinator
communications
viii. Violation of one or more of the requirements established in Section 2 (a)i-
xii.
Section 7. Sustainability
(a) The Partners will convene annually to establish a work program, identify
resources necessary to sustain Clearwater Business SPARK!SPARK and to
prepare a budget including in-kind and financial resources necessary to support
marketing, programs, and activities of Clearwater Business SPARK!SPARK
(b) The Partners will work together to achieve sustainability within fivethree years of
the original date of this MOU (May 7, 2015) through fee-based and free
programming supported by sponsorships, in-kind services and grants which may
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be pursued byobtained by a Partner, certain Partners, or, together, the
Consortium jointly by all Partners in Clearwater Business SPARK!.
(c) During the initial fivethree (53) -year period, it is anticipated that the City of
Clearwater Economic Development & Housing Department and the CRA will be
the lead agencyies providing program support and management as described in
Section 4(b) of this MOU.
(d) The City may consider financial support for marketing, services, programs and
facilities that are consistent with the Spirit and Intent (Section 1) of the MOU and
the work program established pursuant to Section 7(a).
(e) It is acknowledged that the City’s financial participation will be considered as a
part of the annual budget process and that the request will be submitted annually
according to the budget schedule, and is subject to City Council approval.
(f) The other Partners may consider support of Clearwater Business
SPARK!SPARK with the following:
i. In-kind services and/or contracted support including, but not limited to,
facilities, programs, services and marketing such as 1) meeting and
conference space, 2) meeting and event coordination, 3) services such as
coaching, mentoring, and counseling, 4) access to speakers, trainers, and
subject-matter experts, 5) promotion and marketing of the consortium
through presentations, press releases, newsletters, social media a nd other
forms of communication.
Section 8. The Partners recognize the following as definitions of commonly used terms:
(a) Business Incubator
i. An organization designed to accelerate the growth and success of
entrepreneurial companies through an array of business support
resources and services that could include physical space, capital,
coaching, common services, and networking connections. The intent is to
help small companies in the incubator have a better chance of survival
throughout the start-up phase. Services may include, but are not limited
to: 1) office space (usually at a reduced rate); 2) office services (e.g.
receptionist, conference rooms, computers, office equipment, other); 3)
entrepreneurial advice and mentoring (e.g. establishing a web presence,
identifying intellectual property licensing opportunities, raising capital); 4)
business planning and market adjustment consulting; and 5) contacts and
networking providing access to experienced entrepreneurs, innovators
and professionals who can answer questions, provide guidance and
resources.
(b) Business Accelerator
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i. Very similar to an incubator, but differs in that an accelerator usually has a
greater focus on companies entering or growing in a national or global
market. Business accelerators are more likely to be financed by venture
capitalists looking for an opportunity to finance growth potential through
defined action plans.
(c) Co-Worker Space
i. Co-worker space is an alternative way of working in which independent
professionals, telecommuters, and others with workplace flexibility share
one working environment, rather than work remotely in separate offices or
places. Co-workers typically do not need to work for the same employer or
even know each other to work together in a co-working environment. A co-
worker space is often a cafe-like collaboration space, gallery, or
productivity-enhancing multi-functional space, with the idea that individual
workers come together in a shared place to enjoy greater productivity and
a sense of community.
(d) Makerspace
i. Makerspaces, also referred to as hackerspaces, hackspaces, and fablabs,
are creative, community-operated DIY spaces where people can gather to
create, invent, and learn often in the areas of computers, machining,
technology, science, digital or electronic art. Commonly used equipment
includes 3D printers, software, electronics, craft and hardware
supplies/tools.
(e) Pre-Venture Individuals
i. Pre-venture individuals, as defined by FSBDC, are those individuals
exploring business feasibility and seeking assistance with the
establishment of a new business. These individuals have no employees,
no sales and have not secured financing for their new venture.
(f) Start-up Businesses
i. Start-up businesses, as defined by FSBDC, are new businesses, but not
necessarily a new type of business, in business for less than three years.
Start-up businesses are defined by the length of time they have been in
business (established) and not by the size of their employment or
revenues. Start-up businesses are generally in the phase of development
with prospect for growth.
(g) Small and Medium Sized Enterprises (SMEs), as defined by FSBDC
i. Stage I - emerging businesses in business for three of more years with
fewer than five FTE (Full Time Employees) or less than $1M in annual
sales revenue. Stage I SMEs are emerging businesses beyond the phase
of development with promise for growth in both employment and
revenues.
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ii. Stage II - established businesses that have been in-business for three or
more years and have five or more FTE employees and/or more than $1M
in annual sales revenue. Stage II SMEs have demonstrated an ability to
generate significant revenue in their respective industry or market over an
extended period of time with the ability and capacity for continuous
growth.
Section 9. Acceptance
(a) The Partners agree to the spirit and intent of this memorandum of understanding
and believe it offers the Clearwater area with a new environment for
entrepreneurial and small business development and support.
(b) The Partners agree to strive to work together as described in Sections 1 through
7.
Section 10. Administration
(a) For purposes of the administration of this agreement, the Clearwater City Council
hereby delegates authority to the City Manager or his designee, to administer,
evaluate, market, and seek funding for the program, and to adapt objectives,
services, partners and facilities by amendment to the MOU, as may be identified
for success of the program from time to time.
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AGREED AND ACCEPTED this ____day
of _______, 20175.
Countersigned: CITY OF CLEARWATER, FLORIDA
___________________________ By: __________________________
George N. Cretekos William B. Horne II
Mayor City Manager
Approved as to form: Attest:
___________________________ ________________________________
Laura Lipowski Mahony Rosemarie Call
Assistant City Attorney City Clerk
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AGREED AND ACCEPTED:
Countersigned: COMMUNITY REDEVELOPMENT
AGENCY OF THE CITY OF
CLEARWATER, FLORIDA
______________________________ By: _____________________________
Seth TaylorRod Irwin George N. Cretekos
Executive Director Chairperson
Approved as to form: Attest:
_____________________________ ______________________________
Pamela K. Akin Rosemarie Call
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AGREED AND ACCEPTED:
By: _____________________________
Mike Meidel, Director, Pinellas County
Economic Development
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AGREED AND ACCEPTED:
By: _____________________________
Carol Hague, President & CEO,
Clearwater Regional Chamber of
Commerce
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AGREED AND ACCEPTED:
By: _____________________________
Steve AllenElaine Mann, Executive
Director Founder, Florida Business
Incubator, LLCTechnical Arts Facility for
Innovation and Entrepreneurship
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AGREED AND ACCEPTED:
By: _____________________________
Augusto Sanabria, President and CEO,
Prospera
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AGREED AND ACCEPTED:
By: _____________________________
Walter McCracken, Chapter Chair,
Pinellas County SCORE
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AGREED AND ACCEPTED:
By: _____________________________
Albert Lee, President & CEO, Tampa Bay
Black Business Investment Corporation
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EXHIBIT A
Clearwater
Business
SPARK
City ED&H
•Clearwater Business SPARK Network Management & Marketing
•ED Incentives
•Permitting & Site Location Assistance
City Main
Library
•Free Database/
Research Tools
•Makerspaces
•Studio & Production Services
•Computers, Printers
•Training/Meeting Facilities
CRA
•CRA Incentives & Programs
•Downtown/Tech District Incentives & Programs
FSBDC of Pinellas
County, SCORE,
TBBBIC and Prospera
•Intake & Vetting of Clients
•Business & Financial Planning
•One-on-One Coaching - Bi-lingual Services
•Workshops
•Minority Certifications
•Marketing Analysis & Research
•Exporting Assistance
•Client Meeting Space
Chamber of
Commerce
•Educational Opportunities
•Advocacy
•Referrals
•Promotion
•Networking/Meetups
•Infastructure Support/ Meeting Space
FL Business
Incubator
•Roundtables & Networking
•Product Design & Development
•Shark Tank/Investor Pitch Opportunities
Programs, Services & Facilities
identified are examples only and
not intended to represent all that
is to be provided by each Partner.
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Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3795
Agenda Date: 9/5/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.8
SUBJECT/RECOMMENDATION:
Approve the Fiscal Year 2017-18 Community Redevelopment Agency Preliminary Budget and
adopt CRA Resolution 17-03.
SUMMARY:
The major highlights of the Fiscal Year 2017-18 proposed preliminary budget are as follows:
Tax Increment Revenue increased by $327,094 over the Amended 2016-17 budget, reflecting
an increase in taxable value of approximately 7.93% in the original CRA area, and an increase
in taxable value of approximately 9.19% in the expanded (East Gateway) CRA. These
compare with citywide 8.39% increase in value.
Operating expenditures have increased by $29,561 or 7.2% largely due to the increase in
Information Technology charges as per City/CRA Interlocal Agreement and the pass through
revenues to the Downtown Development Board (DDB). CRA is also including funding of
$100,000 to Ruth Eckerd Hall for Blast Friday.
Two new project codes are being proposed; 388-94895Gateway Mercado, $527,190 is being
allocated towards the upcoming Mercado/Festival Core. Also, 388-94896 CRA Wayfinding
with $250,000 is being allocated towards the CRA wide wayfinding initiative.
Transfers Out to various projects have been designated in the CRA Plan.
Page 1 City of Clearwater Printed on 8/23/2017
Exhibit A
2016-17 2017-18
Amended Proposed
Budget Budget
Revenues & Transfers In
Tax Increment Financing Revenues
338930 Pinellas County 1,041,374 1,197,190
381115 City of Clearwater 1,005,363 1,154,490
381116 Downtown Development Board 188,289 210,440
Total TIF Revenues 2,235,026 2,562,120
Other Revenues
361101 Interest Earnings 50,000 50,000
369901 Other General Revenue
Transfers In
381782 DDB Administration 66,950 68,624
Total Revenues & Transfers In 2,351,976 2,680,744
Expenditures & Transfers Out
Operating Expenditures
530100 Professional Services 60,000 60,000
530300 Contractual Services 10,000 15,000
540300 Telephone Variable 1,250 1,370
541000 Information Technology-Fixed 11,790 22,080
541600 Building & Maintenance Variable 1,000 1,000
542200 Electricity- Utility 1,000 500
542500 Postage 1,000 1,000
543100 Advertising 2,500 2,000
543200 Other Promotional Activities 1,500 1,500
543400 Printing & Binding 3,500 3,000
544100 Equipment Rental 2,500 2,500
547100 Uniforms 500 500
547200 Employee Expense-Travel 7,000 5,000
547300 Milage Reimbursment 1,500 1,000
548000 Other Services 4,000 3,000
550100 Office Supplies 3,000 2,000
557100 Memberships and Subscriptions 2,500 2,500
557300 Training and Reference 6,000 4,000
581000 Payments to Other Agencies-DDB 188,289 210,440
581000 Payments to Other Agencies-Blast Friday 100,000 100,000
Total Operating Expenditures 408,829 438,390
Transfers Out
590200 General Fund- Administrative 395,141 397,890
590800 Library Activation Project (94887)100,270 97,890
590800 Downtown Gateway Project (94849)169,109 174,930
590800 Downtown Beautification (99968)25,000 25,000
590800 Restricted County TIF Funds 1,042,546 1,197,190
590800 Downtown Redevelopment Fund (94714)1,081 830
590800 Downtown Marketing & Events (94853)80,000 75,000
590800 Placemaking Activites (94889)60,000 100,000
590800 Opportunity Fund (94893)173,624
Total Transfers Out 1,918,147 2,242,354
Total Expenditures & Transfers Out 2,326,976 2,680,744
Community Redevelopment Agency
Preliminary Budget
October 1, 2017- September 30, 2018
Revenue Source 2017/18 2018/19 N/A N/A N/A Total
County Portion (Growth)Growth TIF (1)1,197,190 1,249,038 0 0 0 2,446,228
City Portion (Growth)Growth TIF 1,154,490 1,206,285 0 0 0 2,360,775
DDB Portion (Growth)Growth TIF 210,440 217,652 0 0 0 428,092
Total Projected TIF (Growth Only)2,562,120 2,672,976 0 0 0 5,235,096
Other Revenue Interest 50,000 50,000 0 0 0 100,000
DDB Admin and Loan 68,624 69,310 0 0 0 137,934
DDB Loan 0 0 0 0 0 0
Land Sales/ Other Revenue 0 0 0 0 0
Total Other 118,624 119,310 0 0 0 237,934
Total Available 2,680,744 2,792,286 0 0 0 5,473,030
Less DDB TIF Portion (2)210,440 217,652 0 0 0 428,092
Less CRA Operating and Administration (3)625,840 657,132 0 0 0 1,282,972
Total Projected TIF available for projects/dev. agreements 1,844,464 1,917,502 0 0 0 3,761,966
CRA - TWO YEAR PLAN*
FY 17-18 through FY 18-19
CRA 2-Yr Plan FY 17-18 Page 1 of 3 Revised 8/18/2017
Commitments/City Projects Source 2017/18 2018/19 N/A N/A N/A Total
94714 Downtown Redevelopment County TIF 0 0 0 0 0 0
City TIF 830 0 0 0 0 830
Other (CRA)0 0 0 0 0 0
Total 830 0 0 0 0 830
0
99968 Downtown Beautification County TIF 0 0 0 0 0 0
City TIF 25,000 25,000 0 0 0 50,000
Other (CRA)0 0 0 0 0 0
Total 25,000 25,000 0 0 0 50,000
0
99979 Strorefront Improvement Program County TIF 100,000 100,000 0 0 0 200,000
City TIF 0 0 0 0 0 0
Other (CRA)0 0 0 0 0 0
Total 100,000 100,000 0 0 0 200,000
0
99986 The Nolen (Town Lake Property) (Med Village) County TIF 0 0 0 0 0 0
City TIF 0 0 0 0 0 0
Other (CRA)0 0 0 0 0 0
Total 0 0 0 0 0 0
0
94849 Downtown Gateway Projects County TIF 0 273,420 0 0 0 273,420
City TIF 174,930 181,053 0 0 0 355,983
Other 0 0 0 0 0 0
Total 174,930 454,473 0 0 0 629,403
0
94853 Downtown Marketing & Events County TIF 0 0 0 0 0 0
City TIF 75,000 75,000 0 0 0 150,000
Other (CRA)0 0 0 0 0 0
Total 75,000 75,000 0 0 0 150,000
0
94862 CarPro Site County TIF 0 0 0 0 0 0
City TIF 0 0 0 0 0 0
Other (CRA)0 0 0 0 0 0
Total 0 0 0 0 0 0
0
TBD Downtown Parking Garage County TIF 0 400,000 0 0 0 400,000
City TIF 0 0 0 0 0 0
Other (CRA)0 0 0 0 0 0
Total 0 400,000 0 0 0 400,000
0
94866 Economy Inn Debt (4)County TIF 320,000 0 0 0 0 320,000
City TIF 0 0 0 0 0 0
Other (CRA)0 0 0 0 0 0
Total 320,000 0 0 0 0 320,000
0
94885 ULI Implementation County TIF 0 225,618 0 0 0 225,618
City TIF 0 0 0 0 0 0
Other (CRA)0 0 0 0 0 0
Total 0 225,618 0 0 0 225,618
0
94887 Library Activiation (5)County TIF 0 0 0 0 0 0
City TIF 97,890 100,000 0 0 0 197,890
Other (CRA)0 0 0 0 0 0
Total 97,890 100,000 0 0 0 197,890
0
99849 Placemaking Activities County TIF 0 0 0 0 0 0
City TIF 100,000 0 0 0 0 100,000
Other (CRA)0 0 0 0 0 0
Total 100,000 0 0 0 0 100,000
0
94895 Gateway Mercado County TIF 527,190 50,000 0 0 0 577,190
City TIF 0 0 0 0 0 0
Other (CRA)0 0 0 0 0 0
Total 527,190 50,000 0 0 0 577,190
0
94896 CRA Wayfinding County TIF 250,000 250,000 0 0 0 500,000
City TIF 0 0 0 0 0 0
Other (CRA)0 0 0 0 0 0
Total 250,000 250,000 0 0 0 500,000
0
94893 Opportunity Fund County TIF 0 0 0 0 0 0
City TIF 173,624 0 0 0 173,624
Other 0 0 0 0 0 0
Total 173,624 0 0 0 0 173,624
Total Dev. Agr. Commitments 1,844,464 1,680,091 0 0 0 3,524,555
Total Commitments 2,680,744 2,554,875 0 0 0 5,235,619
CRA 2-Yr Plan FY 17-18 Page 2 of 3 Revised 8/18/2017
Notes:
$100,000 funding for Blast Friday and CRA Annual Operating.
(4) Last payment against loan for the purchase of the Economy Inn Property
(2) Current Interlocal Agreement (approved yearly) between CRA and DDB reimburses DDB its portion of the tax increment.
(5) Current Interlocal Agreement (apprpoved yearly) between CRA and Library for the underwrite activities in the Clearwater Main Library
that support community learning in the areas of Science, Technology, Engineering and Math, Entrepreneurship and small business growth and development
*Two Year Plan includes proposed capital projects for the next two years and current funding commitments through agreements
(1) The tax base of the original CRA experienced a 7.93% increase from last year (FY16-17).
(3) Administration costs includes funding for all staff that supports the Community Redevelopment Agency,
and other program fund projects. The revenues combine the Old and New (Expanded) CRA.
The tax base of the expanded CRA experienced a 9.19% increase from last year.
CRA 2-Yr Plan FY 17-18 Page 3 of 3 Revised 8/18/2017
Resolution No. 17-03
RESOLUTION NO 17-03
A RESOLUTION OF THE COMMUNITY
REDEVELOPMENT AGENCY OF THE CITY OF
CLEARWATER,FLORIDA, ADOPTING THE CRA
FY2017/18 ANNUAL OPERATING BUDGET; PROVIDING
AN EFFECTIVE DATE.
WHEREAS, the Community Redevelopment Agency (CRA) annual budget
requirements have been clarified and Section 189.418(3), of the Florida Statutes
require that CRA’s adopt their annual budgets by resolution; now, therefore,
BE IT RESOLVED BY THE COMMUNITY
REDEVELOPMENT AGENCY OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. Adopt the FY2017/18 CRA Operating Budget as outlined on Exhibit A.
Section 2. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED this 5th day of September, 2017.
____________________________
George N. Cretekos
Chairman
Approved as to form: Attest:
_______________________________________________________
Pamela K. Akin Rosemarie Call
City Attorney City Clerk
Project Balance a/o 7/31/2017
AVAILABL E
DESCRIPTION BALANCE
CRA Project
94714 Downtown Redevelopment -Cra 1,084,753
94849 Downtown Gateway 1,554,094
94853 Downtown Marketing & Events 29,541
94862 CarPro Site 6,652
94866 Economy Inn 414,379
94885 ULI Implementation- CRA 557,754
94887 Library Activation 58,779
94889 Placemaking Activities 40,698
94893 Opportunity Fund-Business Attr 1,601,674
99968 Downtown Beautification 94,835
99979 StoreFront Improvement Program 97,032
99986 The Nolen (Town Lake Property(Med Vil))700,000
----------------------
Total 6,240,191
CRA Administrative Costs - Contributions to the General Fund for Salaries
FY 17-18
CRA %Salary & Benefits CRA Contribution to Salaries Cost Center
Seth Taylor 100%131,777 131,777 9212
Anne Fogarty France*100%98,068 98,068 9212
Laura Canary 100%74,270 74,270 9212
Anne Lopez 100%62,286 62,286 9212
Christopher Hubbard 50%62,976 31,488
Total 397,890
*DDB contributes adimistrative cost
2016/7 395,141
Diff. for 2016/17 2,749
% Increase 0.70%
The Clearwater library can act
as an important link between
the core of downtown and the
waterfront. The city should
identify uses that can easily
colocate with the library to boost
its use and help activate the
area around it. The fencing and
bollards should be removed to
make the entrances and outside
gathering areas more inviting.
24
the panel feels strongly that the fencing and bol-
lards recently erected around the library should be
removed to make the building more welcoming and
provide a sense of inclusion for all users,
Make attractive connections across the Bluff and to
the water: The Cleveland Street streetscape upgrade
that was implemented over the past few years made
a generally positive impact for the attractiveness
and functionality of that corridor, but the energy it
created was abruptly severed at Osceola Street.
Though this may represent a desire to wait for future
development at the Harborview site and in Coach-
man Park, it creates a barrier for passage between
downtown and the waterfront along the Bluff. Quality
interim streetscape upgrades, with an eye toward
future reuse or removal elements, should be added
to create a more interesting and inviting connection
to and from the water. Cleveland Street will serve as
a primary connection through this area, but identify-
ing other connectors that can act as secondary
links from the core to the water is also important.
Drew Street is an excellent connection because it
is a through street that connects to the city and
the Pinellas Trail, thus creating an opportunity to
capture bikers and pedestrians who are using the
trail for exercise and recreation, Creating a comfort-
able street that is designed for use by all modes
of travel — including automotive, bike, and pedes-
trian —can attract users who would otherwise not
choose to travel to the waterfront. The establishment
of clear connections to the waterfront and enhance-
ment of the waterfront as a destination will have to
be implemented to create a desirable destination.
Other streets should be evaluated for their connec-
tive potential.
Use the budge as a gateway. The new Clearwater
Memorial Causeway that connects the downtown
core to the beach crosses across the view plane
from the top of the Bluff at Cleveland Street and of-
fers an opportunity for a visual gateway. The bridge,
which is an elegant looking structure in its own right,
can be outfitted with LED lights or other decora-
tion to make an interesting element that can attract
people down to the water who would otherwise not
find reason to approach that area. A design competi-
tion can be used to allow local artists to propose a
gateway element using the bridge as the template.
Strong visual pull can be created with relatively
limited means.
Central Business District
e central business district was once —and can be
again —the commercial hub of the city and has potential to
be so for a much larger region. Though downtown may not
currently have a strong market, vibrancy can come from a
r of disparate locations, ranging from an improved
Sthetic to the attraction of business anchors that plant
a seed for growth. The panel heard several prominent
themes across the interview and research process
The Clearwater Memorial Causeway could be outfitted with LED
lights or other type of decoration to create an interesting element that
attracts people to the waterfront and the downtown.
A ,
An Advisory Services Panel Report e
a`
J' %(vt
CP
Make downtown more attractive;
Bring more people to the streets;
Make downtown more legible and navigable: and
Reconsider design guidelines and signage regulations
that are too strict or arbitrary.
ThoughTnatiy—efements are already in place to make the
central business district a vibrant place, in addition to an
increased focus on overall economic development, the
panel has several recommendations for this area:
Create a beautiful, lively downtown. The Cleveland:
Street streetscape project was an important step in
establishing that corridor as the heart of the central
business district and forming a brand. Unfortunately.
the love is not spread throughout the area. A toolkit
for streetscape improvements and a dean city should
be formed and applied to areas beyond the Cleveland
Street core. This toolkit should include street trees, trash
cans, recycling bins, street furniture (such as benches),
and a planting palette, among other pieces. These tools
should be used strategically on streets that need a boost
in commercial or residential attention. Fort Harrison
Avenue, Drew Street, East Avenue along the Pinellas
Trail, and Pierce Street are several important streets
to improve, thereby forming the core pieces of a larger
framework of capital improvement At a minimum, street
trees and trash receptacles should be implemented to
create a sate, clean, and shaded environment for people
exploring downtown The city may want to consider ap-
plying a form -based code in downtown. The panel feels
that if the city, the property owners, and the church can
all focus on the "look and feel" of downtown rather than
the specific uses. more could be accomplished.
Attract anchor businesses and institutions.
Attract an incubator- The city can attract and support
new entrepreneurial small businesses by investing in
a technology innovation center or business incubator
as identified by the Clearwater Technical Alliance.
Initial investment would be required to hire and sus-
Clearwater, Florida, June 15 -20, 2014
Form -Based Codes
Form -based codes address the relationship between
building facades and the public realm. the form and
mass of buildings in relation to one another, and the
scale and types of streets and blocks. The regulations
and standards in form -based codes, presented in
both diagrams and words, are keyed to a regulating
plan that designates the appropriate form and scale
and, therefore, character) of development rather
than only distinctions in land use types. This focus
is in contrast to conventional zoning's focus on the
micromanagement and segregation of land uses, and
the control of development intensity through abstract
and uncoordinated parameters (e.g., floor /area ratio,
dwellings per acre, setbacks, parking ratios, traffic
levels of service) to the neglect of an integrated built
form. Not to be confused with design guidelines or
general statements of policy, form -based codes are
regulatory, not advisory.
Source: Definition of a Form -Based Code, June 29, 2008,
Form -Based Codes institute, www.formbasedcodes.org/
definition.html.
tain an experienced executive manager and provide
attractive, affordable workspace for about Live years.
The city could allocate funds, apply for grants, or
partner with organizations such as the Clearwater
Technical Alliance, the Church of Scientology, and
private information technology sponsors (Dell, Micro-
soft, etc.) to implement this proposal.
Consider the intermodal hub area for a new City Hall.
The location of an intermodal site near the Develop-
ment Services Building and the Police Department
could be another catalytic use that helps the central
business district.
Create a secondary, service -based retail environment.
Consistent with the retail market research done prior
to the panel's work, the panel recommends over time
creating an environment along Fort Harrison Avenue
that provides service retail space along the corridor.
Service uses that could benefit the residents and
visitors of this area include laundry and dry cleaning,
25