02/27/2017 - SpecialMonday, February 27, 2017
1:00 PM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Council Chambers
Community Redevelopment Agency
Meeting Agenda
Special CRA
February 27, 2017Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the January 17, 2017 CRA Meeting as submitted in
written summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Approve a contract with Sparxoo (Tampa, FL) in the amount of $65,000 for
digital marketing and website design services, and authorize the appropriate
officials to execute same.
5. Adjourn
Page 2 City of Clearwater Printed on 2/15/2017
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3236
Agenda Date: 2/27/2017 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the January 17, 2017 CRA Meeting as submitted in written summation
by the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 2/15/2017
Community Redevelopment Agency Meeting Minutes January 17, 2017
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Meeting Minutes
Tuesday, January 17, 2017
9:00 AM
City Hall Chambers
Community Redevelopment Agency
Page 1 City of Clearwater
Draft
Community Redevelopment Agency Meeting Minutes January 17, 2017
Roll Call
Present 5 - Chair George N. Cretekos, Trustee Doreen Caudell, Trustee Bob
Cundiff, Trustee Hoyt Hamilton, and Trustee Bill Jonson
Also Present – William B. Horne – City Manager, Jill Silverboard – Deputy City
Manager, Pamela K. Akin – City Attorney, Rosemarie Call – City
Clerk, Seth Taylor - CRA Executive Director, and Nicole Sprague –
Official Records and Legislative Services Coordinator
To provide continui ty for research, items are listed in agenda order although not
ne cessarily discussed in that order.
Unapproved 1. Call To Order – Chair Cretekos
The meeting was called to order at 9:27 a.m. at City Hall. 2. Approval of Minutes
2.1 Approve the minutes of the November 15, 2016 CRA Meeting as submitted in written
summation by the City Clerk.
Trustee Caudell moved to approve the minutes of the November 15,
2016 CRA Meeting as submitted in written summation by the City
Clerk. The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda – None.
4. New Business Items
4.1 Approve the proposed 2017 CRA Board meeting schedule and adopt CRA Resolution
17-01.
CRA staff has prepared the proposed meeting schedule of the City of
Clearwater Community Redevelopment Agency (CRA) Board for the calendar
year 2017. CRA Board meetings will be held quarterly in the City Council
Chambers, 3rd Floor City Hall. The meeting schedule will be posted on the
CRA’s website, with separate meeting notices provided by the City Clerk’s
Office and noted on the City’s website prior to each meeting.
If there is no action for the Board to consider at a scheduled meeting, staff will
recommend the meeting be cancelled. Changes to the dates may be required
to accommodate needs of Board members and/or CRA staff. Page 2 City of Clearwater
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Community Redevelopment Agency Meeting Minutes January 17, 2017
If there is a need for a special meeting, CRA staff will notify the Board and the
meeting will be noticed by the City Clerk’s Office as well as the City’s website.
In response to questions, CRA Executive Director Seth Taylor said a
special meeting may be requested at any time. The quarterly meeting
schedule allows staff to efficiently plan the Board's work items.
Trustee Cundiff moved to approve the proposed 2017 CRA Board
meeting schedule. The motion was duly seconded and carried
unanimously.
Resolution 17-01 was presented and read by title only. Trustee
Hamilton moved to adopt Resolution 17-01. The motion was duly
seconded and upon roll call, the vote was:
Ayes: 5 - Chair Cretekos, Trustee Caudell, Trustee Cundiff, Trustee Hamilton
and Trustee Jonson
4.2 Approve a contract with Project for Public Spaces to conduct a Mercado feasibility
analysis for the Downtown Gateway, and authorize the appropriate officials to execute
same.
The 2014 Urban Land Institute report recommends the creation of a public
market, or Mercado, in the Downtown Gateway neighborhood. As part of staff’s
effort to launch a Mercado, the CRA plans to hire Project for Public Spaces
(PPS), a nationally recognized place-making and economic development firm,
to conduct a Mercado feasibility analysis.
PPS defines public markets as “markets which operate in or as a public space,
feature only locally owned and operated businesses, and which have a broader
public purpose, such as neighborhood revitalization or improving community
health.”
PPS will conduct a site visit to Downtown Clearwater in order to meet with key
neighborhood stakeholders, as well as host a training and workshop for
vendors. PPS will survey stakeholders to assess vendor capacity and interest,
as well as gauge customer satisfaction with existing food options. PPS will
perform a detailed market analysis - estimating market demand for a proposed
market and determining the optimal operating scale of the market. PPS will
also conduct a site selection and assessment; and finally, PPS will recommend
a concept for the public market, which includes potential tenants, users,
location, and operations.
PPS’ final deliverable will be a report of findings and recommendations for the
creation of a viable, sustainable Downtown Mercado.
PPS was selected by a committee from multiple respondents to an informal
Page 3 City of Clearwater
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Community Redevelopment Agency Meeting Minutes January 17, 2017
Request for Proposals.
APPROPRIATION CODE AND AMOUNT:
Funding in the amount of $50,000 for this contract will be from 388-94849,
Downtown Gateway
In response to questions, CRA Executive Director Seth Taylor said the
CRA has never contracted with Project for Public Spaces. The public space
activation for Station Square Park begins this week with the furniture delivery.
Staff believes the timing for the Mercado feasibility study and the Cleveland
Streetscape is perfect. Since the streetscape construction will be completed
within 16 months, staff will have ample time to publish an RFP and obtain a
vendor operator. Mr. Taylor said the project scope will include identifying
the location that will have the biggest impact. The feasibility study will help
staff form the RFP content for the Mercado. Deputy City Manager Jill
Silverboard said the previous work was a general in-house study; the
feasibility study will benefit from the market research component, which was
previously not conducted. Mr. Taylor said proposed plans have concentrated
a lot of activity in the East Gateway triangle area to create an economic and
social cultural hub. While there will be a festival core in that area, a Mercado
in the general vicinity would benefit the entire area. Staff anticipates the
feasibility study and deliverables will be completed by April.
Trustee Caudell moved to approve a contract with Project for
Public Spaces to conduct a Mercado feasibility analysis for the
Downtown Gateway, and authorize the appropriate officials to
execute same. The motion was duly seconded and carried
unanimously.
4.3 Adopt a 2017 CRA Strategic Plan that identifies the agency’s goals, objectives and
priorities to revitalize and activate Downtown Clearwater.
The CRA’s 2017 Strategic Plan highlights the areas where staff believes the
CRA can have both immediate and longer-term positive impacts on the growth
and development of Downtown Clearwater. The plan focuses on eight key
objective areas: real estate, retail, office, residential, public space, transit and
transportation, marketing, and community partnerships. These components
are integral to the overall success of Downtown Clearwater.
Within each objective area, the CRA has identified specific project priorities
that aim to advance the mission of revitalizing Downtown Clearwater by making
it a more attractive and inviting place for people to live, work, explore and
invest.
Page 4 City of Clearwater
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Community Redevelopment Agency Meeting Minutes January 17, 2017
Notably, the CRA’s 2017 Strategic Plan strives to capitalize on the downtown’s
existing assets: its waterfront location, walkable ‘main street’, abundant historic
architecture, growing business/tech community, growing residential population,
and strong civic/non-profit participation, among others.
The 2017 Strategic Plan will be a helpful document for both the CRA staff and
board; one that allows staff to measure progress and ensure that resources
are utilized in an effective, impactful and efficient way.
In response to questions, CRA Executive Director Seth Taylor said the
Plan has been presented to the Trustees as an internal document; staff
intends to work with Public Communications to create a public education
document based on feedback provided today.
It was suggested that the Plan include community partners, such as
the Clearwater Arts Alliance, the regional arts alliance, the Clearwater
Historical Society, St. Petersburg College and smaller faith based
organizations in the area. It was also suggested that the list be organized into
projects with similar target completion dates and include performance
measurements.
In response to a question, Mr. Taylor said staff will work with Public
Communications in the coming weeks to incorporate the feedback
provided today for the public education/marketing document.
Trustee Jonson moved to amend the meeting schedule to discuss the
marketing document in February at a CRA meeting.
Motion failed for lack of a second.
Trustee Caudell moved to adopt a 2017 CRA Strategic Plan that
identifies the agency’s goals, objectives and priorities to revitalize
and activate Downtown Clearwater. The motion was duly seconded
and carried by the following vote:
Ayes: 4 - Chair Cretekos, Trustee Caudell, Trustee Cundiff and Trustee
Hamilton
Nays: 1 - Trustee Jonson
Page 5 City of Clearwater
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Community Redevelopment Agency Meeting Minutes January 17, 2017
5. Adjourn
The meeting adjourned at 10:06 a.m.
Chair
Community Redevelopment Agency
Attest
City Clerk
Page 6 City of Clearwater
Draft
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3251
Agenda Date: 2/27/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Approve a contract with Sparxoo (Tampa, FL) in the amount of $65,000 for digital marketing
and website design services, and authorize the appropriate officials to execute same.
SUMMARY:
The Community Redevelopment Agency is leading the development of a new website
www.DowntownClearwater.com that will promote Downtown Clearwater as an attractive place
to live, work, explore and invest. A selection committee comprised of Seth Taylor (Community
Redevelopment Agency), Linda Rothstein (Library), Joelle Castelli (Public Communications),
Nicholas Lawn (Economic Development), and Dan Mayer (Information Technology) reviewed
24 proposals from RFP 54-16; of the 24 proposals, 3 firms were shortlisted and interviewed;
and Sparxoo was selected.
The website will be instrumental in promoting and marketing Downtown Clearwater
businesses and events; and will serve as a valuable resource for investors to access current
and past planning documents, data and reports related to Downtown Clearwater.
The scope of work to be performed by Sparxoo will include: brand identity (creation of a new
downtown logo); and website design and development. Staff anticipates a summer 2017
website launch.
APPROPRIATION CODE AND AMOUNT:
Funds are available in cost code 388-94853Downtown Marketing and Branding , to fund this
contract.
Page 1 City of Clearwater Printed on 2/15/2017
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Contract
This Contract, entered into this 27th day of February 2017 by and between the Community
Redevelopment Agency of the City of Clearwater, a Florida redevelopment agency, hereinafter
referred to as “CRA,” P.O Box 4748, Clearwater, Florida 33758-4748, and Sparxoo, a Florida
company hereinafter referred to as “Sparxoo,” 450 Knights Run Avenue, Suite 1, Tampa, FL
33602.
WHEREAS, the CRA seeks digital marketing and website development services; and
WHEREAS, Sparxoo agrees to provide digital marketing and website development services;
NOW, THEREFORE, in consideration of the promises stated herein, the CRA and Sparxoo
mutually agree as follows:
1. Scope of Project
Sparxoo agrees to provide services described in attachment “Exhibit A” in accordance
with Request for Proposals #54-16, Marketing and Website Development – CRA, and the
Sparxoo RFP response dated November 2, 2016.
2. Time of Performance
This Contract shall commence on February 27, 2017 and terminate upon successful
project completion, anticipated in the August/September 2017 timeframe.
3. Compensation
The CRA will pay Sparxoo a sum not to exceed $65,000 inclusive of all reasonable and
necessary direct expenses. The CRA may, from time to time, require changes in the
scope of the project of Sparxoo to be performed hereunder. Such changes, including any
increase or decrease in the amount of Sparxoo’s compensation and changes in the
terms of this Contract which are mutually agreed upon by and between CRA and
Sparxoo shall be effective when incorporated in written amendment to this Contract.
4. Method of Payment
Sparxoo shall submit invoices to CRA for payment, as follows:
• Invoice 1: $6,500 (10% of Total Project Cost) upon Phase 1 completion.
• Invoice 2: $9,750 (15% of Total Project Cost) upon Phase 2 completion.
• Invoice 3: $13,000 (20% of Total Project Cost) upon Phase 3 completion.
• Invoice 4: $16,250 (25% of Total Project Cost) upon Phase 4 completion.
• Invoice 5: $19,500 (30% of Total Project Cost) upon Phase 5 completion.
The CRA agrees to pay after approval under the terms of the Florida Prompt Payment
Act F.S. 218.70.
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The CRA’s performance and obligation to pay under this Contract is contingent upon an
annual appropriation of the CRA’s budget.
5. Notices and Changes of Address
Any notice required or permitted to be given by the provisions of the Contract shall be
conclusively deemed to have been received by a party hereto on the date it is hand
delivered to such party at the address indicated below (or at such other address as such
party shall specify to the other party in writing), or if sent by registered or certified mail
(postage prepaid) on the fifth (5th) business day after the day on which such notice is
mailed and properly addressed.
Sparxoo Community Redevelopment Agency
David Capece
__________ Seth Taylor
Name Name
CEO & Founder
__________ Director, CRA
Title Title
450 Knights Run Ave. Suite 1
__________ P.O Box 4748, Clearwater, FL 33758
Address Address
813.402.0208
__________ (727)-562-4072
Telephone # Telephone #
813.925.4321
__________ (727)-562-4059
Fax # Fax #
6. Termination of Contract
The CRA at its sole discretion may terminate this Contract by giving Sparxoo a ten (10)
day written notice of its election to do so and by specifying the effective date of such
termination. Sparxoo shall be paid for its services through the effective date of such
termination. Further, if Sparxoo shall fail to fulfill any of its obligations hereunder, this
Contract shall be in default, the CRA may terminate the Contract, and Sparxoo shall be
paid only for work completed.
7. Indemnification and Insurance
a. Commercial General Liability Insurance coverage, including but not limited to,
premises operations, products/completed operations, products liability, contractual
liability, advertising injury, personal injury, death, and property damage in the
minimum amount of $1,000,000 (one million dollars) per occurrence and $2,000,000
(two million dollars) general aggregate.
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b. Commercial Automobile Liability Insurance coverage for any owned, non-owned,
hired or borrowed automobile is required in the minimum amount of $1,000,000 (one
million dollars) combined single limit.
c. Workers’ Compensation Insurance coverage in accordance with the laws of the State
of Florida, and Employer’s Liability Insurance in the minimum amount of $100,000
(one hundred thousand dollars) each employee each accident, $100,000 (one
hundred thousand dollars) each employee by disease and $500,000 (five hundred
thousand dollars) aggregate by disease with benefits afforded under the laws of the
State of Florida. Coverage should include Voluntary Compensation, Jones Act, and
U.S. Longshoremen’s and Harbor Worker’s Act coverage where applicable. Coverage
must be applicable to employees, contractors, subcontractors, and volunteers, if any.
d. Professional Liability Insurance coverage appropriate for the type of business
engaged in by the Contractor with minimum limits of $1,000,000 (one million dollars)
per occurrence. If a claims made form of coverage is provided, the retroactive date
of coverage shall be no later than the inception date of claims made coverage, unless
prior policy was extended indefinitely to cover prior acts. Coverage shall be extended
beyond the policy year either by a supplemental extended reporting period (ERP) of
as great a duration as available, and with no less coverage and with reinstated
aggregate limits, or by requiring that any new policy provide a retroactive date no
later than the inception date of claims made coverage.
Other Insurance Provisions
a. Prior to the execution of this Agreement, and then annually upon the anniversary
date(s) of the insurance policy’s renewal date(s) for as long as this Agreement remains
in effect, the Vendor will furnish the CRA with a Certificate of Insurance(s) (using
appropriate ACORD certificate, SIGNED by the Issuer, and with applicable
endorsements) evidencing all of the coverage set forth above and naming the CRA as
an “Additional Insured” on the Commercial General Liability Insurance and the
Commercial Automobile Liability Insurance. In addition when requested in writing
from the CRA, Vendor will provide the CRA with certified copies of all applicable
policies. The address where such certificates and certified policies shall be sent or
delivered is as follows:
City of Clearwater
Attn: Purchasing Department
P.O. Box 4748
Clearwater, FL 33758-4748
b. Vendor shall provide thirty (30) days written notice of any cancellation, non-renewal,
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termination, material change or reduction in coverage.
c. Vendor’s insurance as outlined above shall be primary and non-contributory coverage
for Vendor’s negligence.
d. Vendor reserves the right to appoint legal counsel to provide for the Vendor’s
defense, for any and all claims that may arise related to Agreement, work performed
under this Agreement, or to Vendor’s design, equipment, or service. Vendor agrees
that the CRA shall not be liable to reimburse Vendor for any legal fees or costs as a
result of Vendor providing its defense as contemplated herein.
The stipulated limits of coverage above shall not be construed as a limitation of any potential
liability to the CRA, and CRA’s failure to request evidence of this insurance shall not be
construed as a waiver of Vendor’s (or any contractors’, subcontractors’, representatives’ or
agents’) obligation to provide the insurance coverage specified.
e. Indemnification: Sparxoo agrees to protect, defend, indemnify and hold the CRA and
its officers, employees and agent free and harmless from an against any and all losses,
penalties, damages, settlements, costs, charges professional fees or other expenses
or liabilities of every kind and character arising out of or due to any negligent act or
omission of Sparxoo or its employees in connection with or arising directly out of this
Contract and/or performance hereof, except when due to the fault of the CRA.
Without limiting its liability under this Contract, Sparxoo shall procure and maintain
during the life of this Contract liability insurance coverage as described above. This
provision shall survive the termination of this Contract.
8. Proprietary Materials
Upon termination of this Contract, Sparxoo shall transfer, assign and make available to
the CRA or its representatives all property and materials in Sparxoo’s possession
belonging to or paid for by the CRA. Notwithstanding the foregoing, any intellectual
property previously or simultaneously created by the Sparxoo not for the exclusive use
of the CRA, shall remain the exclusive property of the Sparxoo. The CRA hereby
acknowledges that such intellectual property of Sparxoo is extensive, is essential to the
work of Sparxoo, and Sparxoo’s selection for the Services by the CRA is in great part due
to the intellectual property it owns and has created. The CRA hereby explicitly makes no
claim to the ownership of such property. Sparxoo hereby grants the CRA a limited use of
the rights to such intellectual property in connection with the carrying out of the
Services under this Agreement by Sparxoo. Such intellectual property shall be clearly
identified as owned and produced by Sparxoo.
9. Interests of Parties
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Sparxoo covenants that its officers, employees and shareholders have no interest and
shall not acquire any interest, direct or indirect, which would conflict in any manner or
degree with the performance and/or provision of services required under the terms and
conditions of this Contract.
Sparxoo agrees to comply with all applicable federal, state and local laws during the life
of this Contract.
10. Attorney Fees
In the event that either party seeks to enforce this Contract through attorneys at law,
then the parties agree that each party shall bear its own attorney fees and costs.
11. Governing Law and Venue
The laws of the State of Florida shall govern this Contract, and any action brought by
either party shall lie in Pinellas County, Florida.
12. Conditions and Assurances
A.) Access to Records: Sparxoo agrees that CRA or any of its duly authorized
representatives shall have access to any books, documents, papers, and records of
Sparxoo for the purposes of making audit, examination, excerpt, and transcripts.
B.) Retention of Records: Sparxoo will be required to comply with Section 119.0701,
Florida Statues, specifically to:
a. Keep and maintain public records acquired by the CRA to perform the
service;
b. Upon request from the CRA’s Custodian of Records, provide the CRA with a
copy of the requested records or allow the records to be inspected or copied
within a reasonable time at a cost that does not exceed the cost provided in
Chapter 119 or as otherwise provided by law;
c. Ensure that public records that are exempt or confidential and exempt from
public records disclosure requirements are not disclosed except as
authorized by law for the duration of the contract term and following
completion of the Contract if the contractor does not transfer to the CRA;
and
d. Upon completion of the Contract, transfer, at no cost, to the CRA all public
records in possession of the contractor or keep and maintain public records
required by the CRA to perform the service. If Sparxoo transfers all public
records to the CRA upon completion of the Contract, Sparxoo shall destroy
any duplicate public records that are exempt or confidential and exempt
from public records disclosure requirements. If Sparxoo keeps and maintains
public records upon completion of the Contract, Sparxoo shall meet all
applicable requirements for retaining public records. All records stored
electronically must be provided to the CRA, upon request from the CRA’s
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custodian of Public Records, in a format that is compatible with the
information technology systems of the CRA.
IF THE CONSULTANT HAS QUESTIONS REGARDING THE APPLICATION OF
CHAPTER 119, FLORIDA STATUTES, TO THE CONSULTANT'S DUTY TO PROVIDE
PUBLIC RECORDS RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN
OF PUBLIC RECORDS, ROSEMARIE CALL AT 727-562-4090,
ROSEMARIE.CALL@MYCLEARWATER.COM, AND/OR 112 S. OSCEOLA AVE.,
CLEARWATER, FL, 33617
In Witness Whereof, the parties hereto have executed this Contract as of the date set
forth above.
Countersigned: Community Redevelopment Agency
____________________________ ___________________________________
George N. Cretekos Seth Taylor
Chairman Director
Approved as to form: Attest:
____________________________ ___________________________________
Pamela Akin Rosemarie Call
City Attorney City Clerk
Sparxoo
By:
David Capece, CEO & Founder
Name, Title
Attest:
Adrienne Morgan, VP of Strategic Growth
Name, Title
Exhibit A: Scope of Services and Estimated Timeframe
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1) Phase 1: Strategy & Discovery (Feb. 27 – March 27, 2017)
a. Current brand audit
b. Best-in-class inspiration review
c. Kickoff work-session with project team and stakeholders
d. Synthesis of workshop
e. Set up of weekly phone calls / project management
2) Phase 2: Brand Identity (March 16 – May 15, 2017)
a. Round 1 logo development
b. Client feedback
c. Round 2 logo development, including illustrative applications
d. Client feedback
e. Round 3 logo development
f. Client signoff
g. Final color palette
3) Phase 3: Website Specifications & Content Planning (April 1 – May 31, 2017)
a. Website strategic work-session
b. Sitemap creation
c. Template/page assignments
d. Content mapping
e. Copywriting round 1
f. Client feedback on content
g. Copywriting round 2
h. Technical specifications detailed for website
i. Client sign off
4) Phase 4: Website Design (May 1 – June 15, 2017)
a. Round 1 website design
b. Client feedback
c. Round 2 website design, including mobile homepage
d. Client feedback
e. Round 3 website design
f. Client signoff
5) Phase 5: Website Development (June 15 – Sept. 30, 2017)
a. Template development
b. CSS customization
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c. Front end web development
d. Back end web development
e. SEO integration
f. Internal QA
g. External QA
h. Setup server environment and database
i. Client development signoff
j. Launch
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