02/27/2017 - Special Meeting Community Redevelopment Agency Meeting Minutes February 27, 2017
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
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Meeting Minutes
Monday, February 27, 2017
1 :00 PM
Special CRA
Council Chambers
Community Redevelopment Agency
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City of Clearwater
Community Redevelopment Agency Meeting Minutes February 27, 2017
Roll Call
Present 5 - Chair George N. Cretekos, Trustee Doreen Caudell, Trustee Bob
Cundiff, Trustee Hoyt Hamilton, and Trustee Bill Jonson
Also Present—William B. Horne — City Manager, Jill Silverboard — Deputy City
Manager, Pamela K. Akin — City Attorney, Rosemarie Call — City
Clerk, Seth Taylor - CRA Executive Director, and Nicole Sprague —
Official Records and Legislative Services Coordinator
To provide continuity for research, items are listed in agenda order although not
necessarily discussed in that order.
1. Call To Order— Chair Cretekos
The meeting was called to order at 1:11 p.m. at City Hall.
2. Approval of Minutes
2.1 Approve the minutes of the January 17, 2017 CRA Meeting as submitted in written
summation by the City Clerk.
Trustee Jonson moved to approve the minutes of the January 17,
2017 CRA Meeting as submitted in written summation by the City
Clerk. The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda — None.
4. New Business Items
4.1 Approve a contract with Sparxoo (Tampa, FL) in the amount of$65,000 for digital
marketing and website design services, and authorize the appropriate officials to
execute same.
The Community Redevelopment Agency is leading the development of a new
website www.DowntownClearwater.com that will promote Downtown
Clearwater as an attractive place to live, work, explore and invest. A selection
committee comprised of Seth Taylor (Community Redevelopment Agency),
Linda Rothstein (Library), Joelle Castelli (Public Communications), Nicholas
Lawn (Economic Development), and Dan Mayer (Information Technology)
reviewed 24 proposals from RFP 54-16; of the 24 proposals, 3 firms were
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City of Clearwater
Community Redevelopment Agency
5. Adjourn
Attest
City Clerk
City of Clearwater
Meeting Minutes February 27, 2017
shortlisted and interviewed; and Sparxoo was selected.
The website will be instrumental in promoting and marketing Downtown
Clearwater businesses and events; and will serve as a valuable resource for
investors to access current and past planning documents, data and reports
related to Downtown Clearwater.
The scope of work to be performed by Sparxoo will include: brand identity
(creation of a new downtown logo); and website design and development. Staff
anticipates a summer 2017 website launch.
APPROPRIATION CODE AND AMOUNT:
Funds are available in cost code 388- 94853Downtown Marketing and
Branding, to fund this contract.
In response to a question, the City Attorney said the address listed will
be corrected before the document is executed.
Trustee Caudell moved to approve a contract with Sparxoo (Tampa,
FL) in the amount of $65,000 for digital marketing and website
design services, and authorize the appropriate officials to execute
same. The motion was duly seconded and carried unanimously.
The meeting adjourned at 1:13 p.m.
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Chair
Community Redevelopment Agency
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