01/17/2017Tuesday, January 17, 2017
9:00 AM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
City Hall Chambers
Community Redevelopment Agency
Meeting Agenda
January 17, 2017Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the November 15, 2016 CRA Meeting as submitted in
written summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Approve the proposed 2017 CRA Board meeting schedule and adopt CRA
Resolution 17-01.
4.2 Approve a contract with Project for Public Spaces to conduct a Mercado
feasibility analysis for the Downtown Gateway, and authorize the appropriate
officials to execute same.
4.3 Adopt a 2017 CRA Strategic Plan that identifies the agency’s goals, objectives
and priorities to revitalize and activate Downtown Clearwater.
5. Adjourn
Page 2 City of Clearwater Printed on 1/6/2017
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-3116
Agenda Date: 1/17/2017 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the November 15, 2016 CRA Meeting as submitted in written
summation by the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 1/6/2017
Community Redevelopment Agency Meeting Minutes November 15, 2016
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Meeting Minutes
Tuesday, November 15, 2016
9:00 AM
City Hall Chambers
Community Redevelopment Agency
Page 1 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes November 15, 2016
Roll Call
Present 5 - Chair George N. Cretekos, Trustee Doreen Caudell, Trustee Bob
Cundiff, Trustee Hoyt Hamilton, and Trustee Bill Jonson
Also Present – William B. Horne – City Manager, Jill Silverboard – Deputy City
Manager, Pamela K. Akin – City Attorney, Rosemarie Call – City
Clerk, Seth Taylor - CRA Executive Director, and Nicole Sprague –
Official Records and Legislative Services Coordinator
To provide continui ty for research, items are listed in agenda order although not
ne cessarily discussed in that order.
Unapproved
1. Call To Order – Chair Cretekos
The meeting was called to order at 9:24 a.m. at City Hall. 2. Approval of Minutes
2.1 Approve the minutes of the October 17, 2016 CRA Meeting as submitted in written
summation by the City Clerk.
Trustee Cundiff moved to approve the minutes of the October 17,
2016 CRA Meeting as submitted in written summation by the City
Clerk. The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda – None. 4. New Business Items
4.1 Approve an Agreement between the Community Redevelopment Agency and Ruth
Eckerd Hall, Inc., a Florida non-profit corporation, to produce Downtown Clearwater’s
festival series (Blast Fridays, Miracle on Cleveland Street, Cruisin’ at the Capitol) in an
amount not to exceed $100,000 for Fiscal Year 2016-2017, and authorize the
appropriate officials to execute same.
The Community Redevelopment Agency proposes to contract with Ruth
Eckerd Hall, Inc. to produce a downtown festival series that includes seven
events, tentatively scheduled as follows:
• December 2, 2016 - Miracle on Cleveland Street
• January 27, 2017 - Blast Friday
• Mid-February - Cruisin’ at the Cap
Page 2 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes November 15, 2016
• February 24, 2017 - Blast Friday
• March 31, 2017 - Blast Friday
• April 28, 2017 - Blast Friday
• May 26, 2017 - Blast Friday
Based on past years feedback from the CRA Board of Trustees and other
downtown stakeholders including the Downtown Development Board, the
festival series for Fiscal Year 2016-2017 will be improved by introducing more
entertainment and energizing the festival atmosphere along Cleveland Street
from Osceola Avenue to East Avenue. A goal this year is to generate economic
and social activity along the entire corridor from Osceola Avenue to East
Avenue, so as to benefit more merchants and businesses in the area. This will
be accomplished in part by: encouraging full participation from ground floor
businesses, programming vacant storefronts with art, curating food and craft
vendors along the corridor, and programming Station Square Park with
entertainment.
Downtown Clearwater’s 2016-2017 festival series will showcase and celebrate
the area’s assets, as well as promote downtown’s potential for future growth
and activity.
The Downtown Development Board has allocated $25,000 to help fund the
festival series, subject to CRA favorable action.
CRA staff recommends approval of the Fiscal Year 2016-2017 Agreement
between the CRA and Ruth Eckerd Hall, Inc.
APPROPRIATION CODE AND AMOUNT:
Funding has been allocated in cost code 0188-09311-581000-552-000-0000 in
the amount of $100,000.
In response to questions, CRA Executive Director Seth Taylor said staff met
with Ruth Eckerd Hall representatives to discuss how the festival series
can be improved; both groups shared a similar vision. Ideas to improve
the festival series included adding public art in retail spaces, introducing
food trucks and other types of vendors and activating Station Square
Park with music and lighter entertainment. Staff feels confident in
executing the improvements. REH/Blast Friday representative Bobby
Rossi said there is demand to move the Cruisin at the Capitol event to
March, providing a better opportunity to enhance the festival and
expand, due to the increased number of cars vendors.
Trustee Hamilton moved to approve an Agreement between the
Community Redevelopment Agency and Ruth Eckerd Hall, Inc., a
Florida non-profit corporation, to produce Downtown Clearwater’s
Page 3 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes November 15, 2016
festival series (Blast Fridays, Miracle on Cleveland Street, Cruisin’
at the Capitol) in an amount not to exceed $100,000 for Fiscal Year
2016-2017, and authorize the appropriate officials to execute same.
The motion was duly seconded and carried unanimously.
4.2 Accept 2nd Century Clearwater Quarterly Progress Report for period July 1, 2016
through September 30, 2016, as well as the Funding and Program Activity Reports
detailing cumulative expenditures through September 30, 2016.
As part of the 2nd Century Clearwater implementation, staff committed to
providing quarterly progress reports. The update is reflected in the 2nd Century
Clearwater Implementation Matrix which includes the Funding Sources and
Cost (through Q4 FY15-16) spreadsheet. Additionally, staff has provided the
Trustees the Program Activity Reports for ULI General Fund Account
(181-99888); CRA Library Activation Account (388-99887); CRA ULI
Implementation Account (388-99885) detailing total encumbrances and
expenditures.
Projects Update:
The majority of 2nd Century Clearwater initiatives are associated with specific
geographical districts located in or adjacent to Downtown Clearwater. The
remaining, broader initiatives are linked to the entire Community
Redevelopment Area and in some cases the entire city. The quarterly progress
report will highlight significant activities by region. Activity reports and project
updates are reflective of the original Urban Land Institute action items as well
as Community Redevelopment Agency and city-wide initiatives significantly
impacting Downtown and the Community Redevelopment Area.
For reporting purposes, the 2nd Century Clearwater initiatives have been
categorized into five areas:
• Downtown Gateway
• Downtown Core
• Bluff
• Waterfront
• CRA & City-wide
Expenditure Update:
With respect to the financial expenditure report, on an accrual basis,
$7,508,425 has been encumbered with $918,415 expended for projects since
September 2014. Broken down by funding source, the expenditure allocations
are: General Fund, $148,533; ULI General Fund Reserve, $403,181; and CRA,
$366,701.
The majority of expenditures to date are attributable to seven projects:1) Bluff
Master Plan - Imagine Clearwater; $165,200; 2) Boost the Library - Library
Maker Space and staffing, $145,502; 3) Comprehensive Boating Plan,
$59,975; 4) Create a Water Taxi or Ferry Service, $71,488; 5) North Marina
Page 4 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes November 15, 2016
Master Plan, $156,777; 6) Attract an Incubator - Clearwater Business SPARK,
$93,318; and 7) Comprehensive Branding Initiative, $100,000.
The 2nd Century Clearwater Implementation Matrix and Funding Sources and
Cost spreadsheet reflects activities conducted thru Q4 FY 2015/16.
Additionally, staff has provided Program Activity Reports identifying line item
expenditures and fund balance through the period ending September 30, 2016,
for the following accounts: General Fund ULI account (181-99888); CRA/ULI
Implementation Account (388-94885); and CRA Library Activation Account
(388-99887).
CRA Executive Director Seth Taylor provided a PowerPoint
presentation.
In response to questions, Mr. Taylor said the Connect Jolley Trolley to
Downtown Gateway initiative is on hold due to the PSTA's RFP for
trolley services; staff needs to have a better understanding of any
potential impacts. Staff changed the name of the Mercado to
"Community Market" in an effort to be more inclusive of the entire city
and not limit space to Latino vendors or customers. The consultant for
public spaces will provide recommendations as it relates to the scale of
the market and type of traffic it may attract. Mr. Taylor said the Project
for Public Spaces consultant will visit the area in January as part of the
market study; the consultant may recommend branding the market as a
Mercado. Staff will be able to delve into the feasibility of expanding
trolley service into the Downtown after the market scale, patron traffic
and streetscape have been defined. The Façade Improvement
program incentivizes property owners and retailers to improve and
enhance store fronts. Staff works closely with Planning and
Development to produce store front plans that respect the character and
scale of the neighborhood, to the extent the historic architectural
qualities can be preserved. Mr. Taylor said staff is giving Station Square
Park the "Bryant Park" treatment; supplementing moveable furniture with
programming to foster a safe, active and welcoming space. The Station
Square Park programming will be funded through department funds and
programming partners.
In response to a question, Economic Development and Housing Director
Denise Sanderson said The Nolan is coming along nicely, with the first
residents moving in December 1. The last building to go online is their
retail project. The developer feels confident the leases can be filled.
Deputy City Manager Jill Silverboard said the Seminole Boat Ramp
project is underway and moving into the design phase, and will
incorporate certain streetscape elements, from Seminole** to Ft.
Page 5 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes November 15, 2016
Harrison Ave. Neighborhood Services is working on a demonstration
project for the Ft. Harrison area. Planning and Development Director
Michael Delk said the Seminole Boat Ramp Master Plan is coming
along; detailed drawings are forthcoming and will be rolled out soon at
neighborhood meetings. The project will improve the public right-of-way
and the pedestrian trail all the way to the end of the park. Staff is
working with Engineering regarding getting control of the park; AECOM
is working on getting a head start with necessary permits for the
waterfront improvement. Mr. Delk said the waterfront improvement
includes additional transient slips for the marina area, the upgrading of a
partial sea wall, cleaning up of the shoreline, and providing a public
walkway around the main parking area at the ramp. Ms. Silverboard
said once this portion of the work is completed, staff would be able to
pursue appropriate grant opportunities. Mr. Delk said staff is planning a
tactical urbanism project around the Ft. Harrison Ave. area early next year,
which would temporarily refashion the Ft. Harrison to an urban street
that would support the implementation of the redevelopment in that
area. Ms. Silverboard said staff has identified the N. Ft. Harrison corridor
as a complete streets candidate for future consideration. The tactical
urbanism project would provide feedback from residents and individuals
who regularly use that corridor, providing clarity as to how they
would respond to a complete street implementation.
In response to questions, Mr. Taylor said staff believes an annual
meeting with stakeholders to discuss progress made during the past year
and future initiatives would be beneficial and should be discussed by the
CRA. The CRA provides an annual report is March.
It was suggested that a report in February or March be given to update
the community on the progress and status of the 2nd Century Initiative,
similar to the quarterly ULI meetings that included all of the stakeholder
groups. Comments were made that CRA staff and Council go out into
the community on a regular basis to explain what is going on. Mr. Taylor
said the annual meeting could be held in a local restaurant to celebrate
what is happening in Downtown Clearwater. It was suggested that the
annual report can be unveiled at the Capitol Theatre, or similar location,
and that the unveiling be coordinated with the stakeholders.
In response to a question, Mr. Taylor said the financial estimates for
some of the components would be available once the Master Plan is
completed.
The City Manager said as it relates to activating the Downtown, the
400-block of Cleveland Street has many of the elements that would
make someone come to Downtown on any particular day. The 500
and 600-block is not as robust and is clear that the investment has not
come. As expectations for activating Downtown are identified, the
Page 6 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes November 15, 2016
investments needed by investors and retailers is key; not sure how
successful staff can be when private sector investment is essential.
It was commented that there are a lot of positive things happening in
Downtown, such as private sector investments, residential projects, and
high-wage jobs; as that develops, transit options should be discussed.
The City Manager said the Cleveland Street Post Office project is not
a priority now; staff has toured the facility. It was stated that the Post
Office responded to the City's request that included building the agency
a new post office.
Trustee Caudell moved to accept 2nd Century Clearwater Quarterly
Progress Report for period July 1, 2016 through September 30,
2016, as well as the Funding and Program Activity Reports
detailing cumulative expenditures through September 30, 2016. The
motion was duly seconded and carried unanimously.
5. Adjourn
The meeting adjourned at 10:23 a.m.
Chair
Community Redevelopment Agency
Attest
City Clerk
Page 7 City of Clearwater Draft
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#17-3157
Agenda Date: 1/17/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Approve the proposed 2017 CRA Board meeting schedule and adopt CRA Resolution 17-01.
SUMMARY:
CRA staff has prepared the proposed meeting schedule of the City of Clearwater Community
Redevelopment Agency (CRA) Board for the calendar year 2017. CRA Board meetings will
be held quarterly in the City Council Chambers, 3rd Floor City Hall. The meeting schedule will
be posted on the CRA’s website, with separate meeting notices provided by the City Clerk’s
Office and noted on the City’s website prior to each meeting.
If there is no action for the Board to consider at a scheduled meeting, staff will recommend the
meeting be cancelled. Changes to the dates may be required to accommodate needs of
Board members and/or CRA staff.
If there is a need for a special meeting, CRA staff will notify the Board and the meeting will be
noticed by the City Clerk’s Office as well as the City’s website.
Page 1 City of Clearwater Printed on 1/6/2017
Resolution No. 17-01
RESOLUTION NO 17-01
A RESOLUTION OF THE COMMUNITY
REDEVELOPMENT AGENCY OF THE CITY OF
CLEARWATER, FLORIDA, ADOPTING THE CRA 2017
MEETING SCHEDULE; PROVIDING AN EFFECTIVE
DATE.
WHEREAS, the Community Redevelopment Agency (CRA) annual meeting
schedule requirements have been clarified and Section 189.015 and Chapter
286, of the Florida Statues require that CRA’s adopt their annual meeting
schedule by resolution, now, therefore,
BE IT RESOLVED BY THE COMMUNITY
REDEVELOPMENT AGENCY OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. Adopt the CRA 2017 Regular Meeting Schedule as outlined on
Exhibit A.
Section 2. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED this 17th day of January, 2017.
____________________________
George N. Cretekos
Chairman
Approved as to form: Attest:
_______________________________________________________
Pamela K. Akin Rosemarie Call
City Attorney City Clerk
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-3126
Agenda Date: 1/17/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.2
SUBJECT/RECOMMENDATION:
Approve a contract with Project for Public Spaces to conduct a Mercado feasibility analysis for
the Downtown Gateway, and authorize the appropriate officials to execute same.
SUMMARY:
The 2014 Urban Land Institute report recommends the creation of a public market, or
Mercado, in the Downtown Gateway neighborhood. As part of staff’s effort to launch a
Mercado, the CRA plans to hire Project for Public Spaces (PPS), a nationally recognized
place-making and economic development firm, to conduct a Mercado feasibility analysis.
PPS defines public markets as “markets which operate in or as a public space, feature only
locally owned and operated businesses, and which have a broader public purpose, such as
neighborhood revitalization or improving community health.”
PPS will conduct a site visit to Downtown Clearwater in order to meet with key neighborhood
stakeholders, as well as host a training and workshop for vendors. PPS will survey
stakeholders to assess vendor capacity and interest, as well as gauge customer satisfaction
with existing food options. PPS will perform a detailed market analysis - estimating market
demand for a proposed market and determining the optimal operating scale of the market.
PPS will also conduct a site selection and assessment; and finally, PPS will recommend a
concept for the public market, which includes potential tenants, users, location, and
operations.
PPS’ final deliverable will be a report of findings and recommendations for the creation of a
viable, sustainable Downtown Mercado.
PPS was selected by a committee from multiple respondents to an informal Request for
Proposals.
APPROPRIATION CODE AND AMOUNT:
Funding in the amount of $50,000 for this contract will be from 388-94849, Downtown
Gateway
Page 1 City of Clearwater Printed on 1/6/2017
1
Contract
This Contract, entered into this ___th day of January 2017 by and between the Community
Redevelopment Agency of the City of Clearwater, a Florida redevelopment agency, hereinafter
referred to as “CRA,” P.O Box 4748, Clearwater, Florida 33758-4748, and Project for Public
Spaces Inc., a New York 501 (c) (3) not-for-profit corporation, hereinafter referred to as “PPS,”
419 Lafayette Street, 7
th Floor, New York, NY 10003.
WHEREAS, the CRA seeks to create a public market in the city’s Downtown Gateway; and
WHEREAS, PPS agrees to assess the feasibility for a public market in the city’s Downtown
Gateway;
NOW, THEREFORE, in consideration of the promises stated herein, the CRA and PPS mutually
agree as follows:
1. Scope of Project
PPS agrees to provide consulting services under the terms and conditions described in
attached “Exhibit A.”
2. Time of Performance
This Contract shall commence on January 17, 2017 and terminate upon successful
project completion, which is expected to be spring 2017.
3. Compensation
The CRA will pay PPS a sum not to exceed $50,000 inclusive of all reasonable and
necessary direct expenses. The CRA may, from time to time, require changes in the
scope of the project of PPS to be performed hereunder. Such changes, including any
increase or decrease in the amount of PPS’ compensation and changes in the terms of
this Contract which are mutually agreed upon by and between CRA and PPS shall be
effective when incorporated in written amendment to this Contract.
4. Method of Payment
PPS shall submit invoices to CRA for payment, as follows:
Invoice 1: $5,000 (10% of Total Project Cost) upon Contract execution.
Invoice 2: $15,000 upon completion of site visit.
Invoice 3: $15,000 upon delivery of draft survey and site visit findings.
Invoice 4: $15,000 upon successful project completion.
The CRA agrees to pay after approval under the terms of the Florida Prompt Payment
Act F.S. 218.70.
2
The CRA’s performance and obligation to pay under this Contract is contingent upon an
annual appropriation of the CRA’s budget.
5. Notices and Changes of Address
Any notice required or permitted to be given by the provisions of the Contract shall be
conclusively deemed to have been received by a party hereto on the date it is hand
delivered to such party at the address indicated below (or at such other address as such
party shall specify to the other party in writing), or if sent by registered or certified mail
(postage prepaid) on the fifth (5th) business day after the day on which such notice is
mailed and properly addressed.
Project for Public Spaces, Inc.Community Redevelopment Agency
Stephen Davies Seth Taylor
Name Name
Executive Vice President Director, CRA
Title Title
419 Lafayette Street, 7th FL P.O Box 4748, Clearwater, FL 33758
New York, NY 10003
Address Address
(212) 620-5660 (727)-562-4072
Telephone #Telephone #
(212) 620-3821 (727)-562-4059
Fax #Fax #
6. Termination of Contract
The CRA at its sole discretion may terminate this Contract by giving PPS a ten (10) day
written notice of its election to do so and by specifying the effective date of such
termination. PPS shall be paid for its services through the effective date of such
termination. Further, if PPS shall fail to fulfill any of its obligations hereunder, this
Contract shall be in default, the CRA may terminate the Contract, and PPS shall be paid
only for work completed.
7. Indemnification and Insurance
a.Commercial General Liability Insurance coverage, including but not limited to,
premises operations, products/completed operations, products liability, contractual
liability, advertising injury, personal injury, death, and property damage in the
minimum amount of $1,000,000 (one million dollars) per occurrence and $2,000,000
(two million dollars) general aggregate.
3
b.Commercial Automobile Liability Insurance coverage for any owned, non-owned,
hired or borrowed automobile is required in the minimum amount of $1,000,000
(one million dollars) combined single limit.
c.Workers’ Compensation Insurance coverage in accordance with the laws of the
State of New York, and Employer’s Liability Insurance in the minimum amount of
$100,000 (one hundred thousand dollars) each employee each accident, $100,000
(one hundred thousand dollars) each employee by disease and $500,000 (five
hundred thousand dollars) aggregate by disease with benefits afforded under the
laws of the State of Florida. Coverage should include Voluntary Compensation,
Jones Act, and U.S. Longshoremen’s and Harbor Worker’s Act coverage where
applicable. Coverage must be applicable to employees, contractors, subcontractors,
and volunteers, if any.
d.Professional Liability Insurance coverage appropriate for the type of business
engaged in by the Contractor with minimum limits of $1,000,000 (one million
dollars) per occurrence. If a claims made form of coverage is provided, the
retroactive date of coverage shall be no later than the inception date of claims made
coverage, unless prior policy was extended indefinitely to cover prior acts. Coverage
shall be extended beyond the policy year either by a supplemental extended
reporting period (ERP) of as great a duration as available, and with no less coverage
and with reinstated aggregate limits, or by requiring that any new policy provide a
retroactive date no later than the inception date of claims made coverage.
Other Insurance Provisions
a. Prior to the execution of this Agreement, and then annually upon the anniversary
date(s) of the insurance policy’s renewal date(s) for as long as this Agreement
remains in effect, the Vendor will furnish the CRA with a Certificate of Insurance(s)
(using appropriate ACORD certificate, SIGNED by the Issuer, and with applicable
endorsements) evidencing all of the coverage set forth above and naming the CRA as
an “Additional Insured” on the Commercial General Liability Insurance and the
Commercial Automobile Liability Insurance. In addition when requested in writing
from the CRA, Vendor will provide the CRA with certified copies of all applicable
policies. The address where such certificates and certified policies shall be sent or
delivered is as follows:
City of Clearwater
Attn: Purchasing Department
P.O. Box 4748
Clearwater, FL 33758-4748
4
b. Vendor shall provide thirty (30) days written notice of any cancellation, non-
renewal, termination, material change or reduction in coverage.
c. Vendor’s insurance as outlined above shall be primary and non-contributory
coverage for Vendor’s negligence.
d. Vendor reserves the right to appoint legal counsel to provide for the Vendor’s
defense, for any and all claims that may arise related to Agreement, work performed
under this Agreement, or to Vendor’s design, equipment, or service. Vendor agrees
that the CRA shall not be liable to reimburse Vendor for any legal fees or costs as a
result of Vendor providing its defense as contemplated herein.
The stipulated limits of coverage above shall not be construed as a limitation of any potential
liability to the CRA, and CRA’s failure to request evidence of this insurance shall not be
construed as a waiver of Vendor’s (or any contractors’, subcontractors’, representatives’ or
agents’) obligation to provide the insurance coverage specified.
e. Indemnification: PPS agrees to protect, defend, indemnify and hold the CRA and its
officers, employees and agent free and harmless from an against any and all losses,
penalties, damages, settlements, costs, charges professional fees or other expenses
or liabilities of every kind and character arising out of or due to any negligent act or
omission of PPS or its employees in connection with or arising directly out of this
Contract and/or performance hereof, except when due to the fault of the CRA.
Without limiting its liability under this Contract, PPS shall procure and maintain
during the life of this Contract liability insurance coverage as described above. This
provision shall survive the termination of this Contract.
8. Proprietary Materials
Upon termination of this Contract, PPS shall transfer, assign and make available to the
CRA or its representatives all property and materials in PPS’ possession belonging to or
paid for by the CRA. Notwithstanding the foregoing, any intellectual property previously
or simultaneously created by the PPS not for the exclusive use of the CRA, shall remain
the exclusive property of the PPS. The CRA hereby acknowledges that such intellectual
property of PPS is extensive, is essential to the work of PPS, and PPS’s selection for the
Services by the CRA is in great part due to the intellectual property it owns and has
created. The CRA hereby explicitly makes no claim to the ownership of such property.
PPS hereby grants the CRA a limited use of the rights to such intellectual property in
connection with the carrying out of the Services under this Agreement by PPS. Such
intellectual property shall be clearly identified as owned and produced by PPS.
5
9. Interests of Parties
PPS covenants that its officers, employees and shareholders have no interest and shall
not acquire any interest, direct or indirect, which would conflict in any manner or
degree with the performance and/or provision of services required under the terms and
conditions of this Contract.
PPS agrees to comply with all applicable federal, state and local laws during the life of
this Contract.
10. Attorney Fees
In the event that either party seeks to enforce this Contract through attorneys at law,
then the parties agree that each party shall bear its own attorney fees and costs.
11. Governing Law and Venue
The laws of the State of Florida shall govern this Contract, and any action brought by
either party shall lie in Pinellas County, Florida.
12. Conditions and Assurances
A.) Access to Records: PPS agrees that CRA or any of its duly authorized representatives
shall have access to any books, documents, papers, and records of PPS for the
purposes of making audit, examination, excerpt, and transcripts.
B.) Retention of Records: PPS will be required to comply with Section 119.0701, Florida
Statues, specifically to:
a. Keep and maintain public records acquired by the CRA to perform the
service;
b. Upon request from the CRA’s Custodian of Records, provide the CRA with a
copy of the requested records or allow the records to be inspected or copied
within a reasonable time at a cost that does not exceed the cost provided in
Chapter 119 or as otherwise provided by law;
c. Ensure that public records that are exempt or confidential and exempt from
public records disclosure requirements are not disclosed except as
authorized by law for the duration of the contract term and following
completion of the Contract if the contractor does not transfer to the CRA;
and
d. Upon completion of the Contract, transfer, at no cost, to the CRA all public
records in possession of the contractor or keep and maintain public records
required by the CRA to perform the service. If PPS transfers all public records
to the CRA upon completion of the Contract, PPS shall destroy any duplicate
public records that are exempt or confidential and exempt from public
records disclosure requirements. If PPS keeps and maintains public records
upon completion of the Contract, PPS shall meet all applicable requirements
6
for retaining public records. All records stored electronically must be
provided to the CRA, upon request from the CRA’s custodian of Public
Records, in a format that is compatible with the information technology
systems of the CRA.
IF THE CONSULTANT HAS QUESTIONS REGARDING THE APPLICATION OF
CHAPTER 119, FLORIDA STATUTES, TO THE CONSULTANT'S DUTY TO PROVIDE
PUBLIC RECORDS RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN
OF PUBLIC RECORDS, ROSEMARIE CALL AT 727-562-4090,
ROSEMARIE.CALL@MYCLEARWATER.COM, AND/OR 112 S. OSCEOLA AVE.,
CLEARWATER, FL, 33617
In Witness Whereof, the parties hereto have executed this Contract as of the date set
forth above.
Countersigned:Community Redevelopment Agency
_______________________________________________________________
George N. Cretekos Seth Taylor
Chairman Director
Approved as to form:Attest:
_______________________________________________________________
Pamela Akin Rosemarie Call
City Attorney City Clerk
Project for Public Spaces, Inc.
By:____________________
Stephen Davies, Executive Vice President
Attest:_____________________
Ricardo Byrd, Secretary
1
EXHIBIT A: SCOPE OF WORK
The overall objective of this study is to assess the feasibility for a public market in the
Downtown Gateway District in Clearwater, Florida. The goal of the market is to create an
anchor destination in the district that can also be a community gathering place (what is also
being called a festival core in City of Clearwater planning documents.) PPS will also recommend
a form of public market most suited to Clearwater. PPS’s services for public markets are
comprehensive from feasibility to opening day. This scope of work is only for the first phase of
the project.
Phase I: Vision, Feasibility Assessment, and Site Selection
I.Review of Existing Documents and Conditions
At the start of Phase I, PPS will review previous surveys, studies, budgets, and relevant
documents to become familiar with the area and to establish a firm foundation for
completion of this assignment, and to provide context for a two -day site visit.
II.Site Visit
During the site visit, PPS will conduct the following activities:
*Site Tour and Orientation to the Master Plan
PPS will tour Downtown Clearwater and the Gateway District site as well as local
supermarkets and specialty food shops.
The Client will provide a complete briefing on the Master Plan.
Key Stakeholder Meetings
Interviews and small group discussions will be held with a limited number of key
stakeholders which the Client identifies as being important for the project.
Stakeholder Workshop/Training
A participatory process will be used by which participants learn about the benefits
and pitfalls of developing a public market, the different forms they take, and how to
mitigate risk. Based on this understanding, the goals will be created for the
proposed market, including a mission statement and overall framework for its
development. Other potential complementary uses for the proposed market
building as well as uses and activities for associated public spaces will be identified
as well.
The workshop will provide a forum for approximately 20-25 people from the public
and private sectors and other key stakeholders to work together cooperatively on
establishing a groundwork for effective implementation of the public market.
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Attendees, who will be identified and invited by the Client, may include city staff,
representatives from the existing farmers market, local interested groups, and the
proposed market sponsor. This group, or part of it, could form an Advisory Group to
serve as a sounding board for the development of the future Public Market.
Vendor Open House
PPS will host an open meeting of interested vendors and businesses to present the
concept for public markets generally, and get feedback about their potential
interest. Participants will be asked to fill out an online questionnaire (see below).
III.Estimate Market Demand
To estimate market demand for a proposed market and determine the optimal
operating scale of the market, we define a trade area for the market and evaluate the
primary demographic and economic characteristics that influence the quality of the
location. We will map these characteristics using our geographic information system
(GIS). The final part of this analysis is to estimate the existing consumer demand by
various food categories. We use a computerized gravity model that will estimate an
achievable market share for the market. This method will also help determine the
merchandising plan.
IV.Assess Vendor Capacity and Interest
To determine if there are a sufficient number of potential operators to fill the various
product niches , PPS will conduct an online survey using “Survey Monkey” to determine
the interest of both existing local businesses and vendors to be identified by the City.
The survey will be distributed by the City and other local economic
development/community groups. The survey will also provide a preliminary assessment
of what assistance they might require to locate in the market. Based on this research
and outreach, we will prepare a working list of potential tenants and their level of
interest and their self-defined requirements (size, servicing, location, etc.).
V.Assess Customer Satisfaction with Existing Fresh Food Purchasing Options
The fate of a proposed market rests largely on getting local residents to patronize the
proposed market. This will be done through an online survey using “Survey Monkey.”
(Survey to be prepared/analyzed by PPS and promoted/distributed by the client locally.
If a paper survey is preferred, the client will coordinate its distribution and data input).
The survey will measure what consumers believe is important to them in their food
buying, their level of satisfaction with how their needs are currently being met, and
their experience with patronizing public markets.
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VI.Site Selection and Assessment
Like all retail enterprises, "Location, location, location" is a mantra that applies to public
markets. To be successful, public markets need sites that are visible, accessible, and
convenient. They also need sites which, because of their location or context, have a
special quality that the public market can build into a major public destination. At the
same time, site control should not put an undue financial burden on the market. PPS
works with clients to establish site selection criteria, evaluate each, and make a
recommendation for a preferred site.
VII.Market Concept
Based on the work conducted to date, PPS will recommend a concept for the public
market, illustrated by one or two simple conceptual diagrammatic plans and images of
comparable facilities. Recommendations will include potential options for use of space
in a public market structure as well as surrounding public spaces, and will identify
potential tenants and users. Opportunities for further short-term, low cost testing of
the public market concept will also be recommended.
VIII.Phase I PowerPoint Presentation & Teleconference
Prior to submission of the Phase 1 PowerPoint Presentation, PPS will host a
teleconference to review findings and recommendations.
A final PowerPoint Presentation will summarize all of the information collected in this
phase. Detailed technical appendices will be provided separately with survey results,
notes from the stakeholder meetings, and other relevant data.
Project Team
Steve Davies, Executive Vice President, Project for Public Spaces
Kelly Verel, Vice President, Project for Public Spaces –project manager
David O’Neil, Senior Director, Public Markets Program, Project for Public Spaces
Larry Lund, Real Estate Planning Group
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-3127
Agenda Date: 1/17/2017 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.3
SUBJECT/RECOMMENDATION:
Adopt a 2017 CRA Strategic Plan that identifies the agency’s goals, objectives and priorities to
revitalize and activate Downtown Clearwater.
SUMMARY:
The CRA’s 2017 Strategic Plan highlights the areas where staff believes the CRA can have
both immediate and longer-term positive impacts on the growth and development of
Downtown Clearwater. The plan focuses on eight key objective areas: real estate, retail,
office, residential, public space, transit and transportation, marketing, and community
partnerships. These components are integral to the overall success of Downtown Clearwater.
Within each objective area, the CRA has identified specific project priorities that aim to
advance the mission of revitalizing Downtown Clearwater by making it a more attractive and
inviting place for people to live, work, explore and invest.
Notably, the CRA’s 2017 Strategic Plan strives to capitalize on the downtown’s existing
assets: its waterfront location, walkable ‘main street’, abundant historic architecture, growing
business/tech community, growing residential population, and strong civic/non-profit
participation, among others.
The 2017 Strategic Plan will be a helpful document for both the CRA staff and board; one that
allows staff to measure progress and ensure that resources are utilized in an effective,
impactful and efficient way.
Page 1 City of Clearwater Printed on 1/6/2017
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City of Clearwater | Community Redevelopment Agency
Draft Strategic Plan | FY 2016-2017
Mission, Goals, Objectives & Priorities
In FY 2016-2017, the CRA’s goal is to advance major planning initiatives including Second Century Clearwater, Imagine Clearwater, the Downtown
Redevelopment Plan, and the Downtown Gateway Vision Plan. The CRA’s objectives and priorities—listed below—aim to support the mission of
the CRA, which is to promote the economic growth and revitalization of Downtown Clearwater.
Real Estate
Acquire and assemble sites for redevelopment.
Real Estate Priorities
Identify key sites and prioritize property acquisition.
Assemble sites for redevelopment purposes.
Market prime redevelopment sites.
Collect data and evaluate market trends to recognize highest and best use of key sites.
Conduct TIF analysis to evaluate property valuations and performance.
Retail
Activate ground-floor commercial space in Downtown Clearwater. Attract new businesses and increase retention for existing ones.
Retail Priorities
Revamp and increase funding for the Façade Improvement Program to encourage more participation.
Implement a Cleveland Street Arts Program whereby artists can temporarily use vacant ground-floor spaces for exhibits and studios.
Create an incentive program to attract restaurants to downtown.
Provide marketing support to The Nolen to ensure 100% ground -floor occupancy.
Provide strategic support to the Downtown Business Alliance; launch a Downtown Gateway Business Alliance.
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Office
Foster the growth of Downtown Clearwater’s tech ecosystem.
Office Priorities
Support the creation of a co-working business incubator space via public-private partnership.
Launch a marketing campaign to attract technology companies to Downtown Clearwater.
Jumpstart the Clearwater Technology Alliance.
Continue supporting SPARK.
Residential
Increase Downtown Clearwater’s residential population.
Residential Priorities
Provide marketing assistance to The Nolen to ensure 100% occupancy.
Identify and market new development opportunities, especially CRA & City-owned sites.
Offer development incentives to downtown residential projects (e.g. Osceola Avenue ‘super-block.’)
Public Space
Activate and improve Downtown Clearwater’s public spaces.
Public Space Priorities
Revitalize Station Square Park.
Coordinate Cleveland Streetscape Phase III implementation.
Conduct a Mercado feasibility study.
Expand public art program.
Produce and fund high-quality events including Blast Friday series.
Enhance downtown beautification and maintenance efforts.
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Transit & Transportation
Improve downtown accessibility, connectivity and navigability.
Transit & Transportation Priorities
Coordinate downtown way finding implementation.
Promote PSTA trolley and Clearwater water-taxi service.
Install additional bicycle parking including a bike-corral on Cleveland Street; support county-wide bike share program.
Enhance downtown’s section of the Pinellas Trail.
Survey downtown stakeholders on need for additional parking.
Marketing & Communications
Market Downtown Clearwater locally and globally as a unique place to live, work, explore and invest.
Marketing & Communications Priorities
Launch new website at www.DowntownClearwater.com
Publish a monthly e-newsletter; distribute to downtown stakeholders.
Revamp downtown street banner program.
Create new marketing materials, including shopping guide and business directory.
Grow social media presence.
Generate positive press for Downtown Clearwater.
Community Partnerships
Foster relationships with downtown civic, business and non-profit organizations.
Community Partnership Priorities
Engage and participate with local entities, including but not limited to:
Downtown Development Board
Regional Chamber of Commerce
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Clearwater Downtown Partnership
Downtown Gateway Advisory Committee
Church of Scientology
Ruth Eckerd Hall, Inc.
Clearwater Jazz Holiday
Clearwater Marine Aquarium
Downtown Business Alliance
Downtown Neighborhood Association
Clearwater Arts Alliance
Clearwater Community Garden
##
December 2016