08/15/2016Monday, August 15, 2016
1:00 PM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
City Hall Chambers
Community Redevelopment Agency
Meeting Agenda
August 15, 2016Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the August 1, 2016 CRA Meeting as submitted in
written summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Amend the operating budget for the Community Redevelopment Agency for
fiscal year 2015-16; approve budget amendments to the CRA Capital
Improvement Project Fund; and adopt Resolution 16-03.
4.2 Accept 2nd Century Clearwater Quarterly Progress Report for the period April
1, 2016 through June 30, 2016, as well as the Funding and Program Activity
Reports detailing cumulative expenditures through June 30, 2016.
5. Adjourn
Page 2 City of Clearwater Printed on 8/10/2016
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2689
Agenda Date: 8/15/2016 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the August 1, 2016 CRA Meeting as submitted in written summation
by the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 8/10/2016
Community Redevelopment Agency Meeting Minutes August 1, 2016
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Meeting Minutes
Monday, August 1, 2016
1:00 PM
City Hall Chambers
Community Redevelopment Agency
Page 1 City of Clearwater
Draft
Community Redevelopment Agency Meeting Minutes August 1, 2016
Roll Call
Present 5 - Trustee/Chair George N. Cretekos, Trustee Doreen Caudell, Trustee Bob
Cundiff, Trustee Hoyt Hamilton, and Trustee Bill Jonson Also Present – William B. Horne – City Manager, Jill Silverboard – Assistant City
Manager, Pamela K. Akin – City Attorney, Rosemarie Call – City
Clerk, Nicole Sprague – Official Records and Legislative Services
Coordinator, and Seth Taylor - CRA Executive Director
To provide continui ty for research, items are listed in agenda order although not
necessarily discussed in that order.
Draft
1. Call To Order – Chair Cretekos
The meeting was called to order at 1:13 p.m. at City Hall. 2. Approval of Minutes
2.1 Approve the minutes of the June 13, 2016 CRA Meeting as submitted in written
summation by the City Clerk.
Trustee Cundiff moved to approve the minutes of the June 13, 2016 CRA
Meeting as submitted in written summation by the City Clerk. The
motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda – None. 4. New Business Items
4.1 Authorize expenditure of an additional $60,000 from CRA Project Fund 388-94885,
ULI Implementation, to amend the existing professional services agreement with HR
and A Advisors, Inc. for the Imagine Clearwater: Downtown Waterfront Master Plan
Project as described in the additional scope of services.
The master plan for the waterfront/bluff area was identified as a priority for the
City of Clearwater by the Urban Land Institute (ULI) Advisory Services Panel
during their study of Downtown Clearwater in June 2014. City Council awarded
a contract to HR&A Advisors, Inc. to prepare the Imagine Clearwater
Downtown Waterfront Master Plan in April 2016. The primary objectives of this
plan is to better connect the bluff and the waterfront with the remainder of
Downtown, create a strategy for economic development, activate the
waterfront, define a parking strategy and create opportunities for waterfront
events to benefit downtown businesses.
Since the contract was awarded several options for an aerial transit system
have been presented that would link Downtown Clearwater to Clearwater
Page 2 City of Clearwater
Draft
Community Redevelopment Agency Meeting Minutes August 1, 2016
Beach. In order to understand the technical and economic development
implications of such systems, the Planning and Development Department
believes that an evaluation of possible downtown terminus locations should be
conducted. As the current Imagine Clearwater contract has both a
transportation and economic development component, it can be expanded to
include this work.
The proposed additional scope of services includes data collection, analysis
and preparation of a memorandum that identifies specific downtown sites for
an aerial transit terminal. The memorandum will detail the positive and
negative implications of each site in terms of connectivity, economic
development potential and ease of implementation. The additional scope of
services can be accommodated in the Imagine Clearwater project schedule.
APPROPRIATION CODE AND AMOUNT:
Staff recommends funding this additional $60,000 from 388-94885, ULI
Implementation, which will increase the Imagine Clearwater project total to
$438,000. This project code was authorized by the CRA Board on August 31,
2015 for purposes of implementation of ULI Report initiatives.
In response to questions, Planning and Development Director Michael Delk
said HR&A have not met with Forward Pinellas staff yet. If the item before the
Trustees is approved, HR&A will contact Forward Pinellas, as well as other
organizations. Some of the regional organizations have provided necessary
background information. Mr. Delk said although Forward Pinellas is not listed
in the scope; HR&A will involve them in the project. This will not extend the
completion date for the basic study, which is currently wrapping-up the
eighth-week task. The community meetings are being held this week. Staff
anticipates culmination of the work by week 17 or 18. Regarding aerial types of
transit, Mr. Delk said the scope of the project never included specifying a
terminus location on the beach or anywhere else, other than downtown. The
consultant will identify site specific patterns for a downtown location and
determine what the destination origin will generate in volume. Mr. Delk said
the item before Council would fund analysis that identifies a downtown
terminus site based on the available assets and what can be successfully
integrated.
Trustee Caudell moved to Authorize expenditure of an additional
$60,000 from CRA Project Fund 388-94885, ULI Implementation, to
amend the existing professional services agreement with HR and A
Advisors, Inc. for the Imagine Clearwater: Downtown Waterfront Master
Plan Project as described in the additional scope of services. The
motion was duly seconded and carried unanimously.
Page 3 City of Clearwater
Draft
Community Redevelopment Agency Meeting Minutes August 1, 2016 5. Adjourn
The meeting adjourned at 1:22 p.m.
Chair
Community Redevelopment Agency
Attest
City Clerk
Page 4 City of Clearwater
Draft
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2692
Agenda Date: 8/15/2016 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Amend the operating budget for the Community Redevelopment Agency for fiscal year
2015-16; approve budget amendments to the CRA Capital Improvement Project Fund; and
adopt Resolution 16-03.
SUMMARY:
Amendments to the revenues of the Operating Budget reflect decrease of $649 in Tax
Increment Financing (TIF) received for fiscal year 2015-16 based upon final receipts for the
TIF proceeds from Pinellas County, the City of Clearwater, and the Downtown Development
Board.
Operating expenditure amendments at mid-year include an increase of $100,000 from
Payment to Other Agencies-Blast Friday to reflect the payment to fund the grant to Clearwater
Downtown Events, Inc for Blast Friday.
Proposed amendments to the operating budget include:
1.To adjust budgeted revenue to actual TIF receipts, and adjust the related payment to
the DDB to match the actual receipts.
2.To adjust budgeted interest revenue to actual receipts to date.
3.To adjust miscellaneous other revenue to actual receipts to date.
4.To adjust the budget in various object codes to reflect actual expenditure to date.
5.To increase payment to agencies by $100,000 to fund the grant to Clearwater
Downtown Events, Inc as approved by the CRA on November 2, 2015.
6.To reduce the budgeted transfer of Restricted County TIF fund to the East Gateway
project by $302 to compensate for the loss in tax increment financing.
7.To reduce the budget transfer to the Downtown Redevelopment project by $100,000 to
fund the grant to Clearwater Downtown Events, Inc for Blast Friday as approved by the
CRA on November 2, 2015 (item 5); and by $292 to compensate for the loss in tax
increment financing (item 1) net of the miscellaneous revenue amendments noted
above (items 2 and 3).
Proposed amendments to the CRA Capital Improvement Project Fund include:
1.To decrease the budget transfer to the Downtown Redevelopment project by $68,620
representing a decrease of $100,000 to provide funding for the grant to Clearwater
Downtown Events, Inc for Blast Friday as approved by the CRA on November 2, 2015;
and by $292 due to the reduction in tax increment receipts, and increase of $30,022 in
interest earning and $1,650 in other revenues in the operating budget for the fiscal
year and to adjust for the amendments noted below (item 2).
Page 1 City of Clearwater Printed on 8/10/2016
File Number: ID#16-2692
2.To increase the budget by a new total of $1,269,630.65 representing prior year excess
cash. This will bring the budget in line with actual cash received in the project.
3.To reduce the budgeted transfer by $302 due to the reduction in County tax increment
receipts in the operating fund for the fiscal year, and adjust for the amendment.
4.To transfer $7,000 from 388-94848, East Gateway, to project 388-94868, Economy Inn
Acquisition/Demolition to provide additional funding necessary for property acquisition
as approved by the CRA on June 13, 2016.
5.To transfer $25,000 from 388-94765, IMR Development, to project 388-94862, CarPro
Site to provide funding necessary for year five monitoring.
Page 2 City of Clearwater Printed on 8/10/2016
2015/16 Revenue/Mid Year
Adopted Expenditures Proposed Amended Amend
Budget To Date Amendments Budget Ref
Revenues & Transfers In
Tax Increment Financing Revenues
338930 Pinellas County 958,325 958,023 (302) 958,023 1
381115 City of Clearwater 925,156 924,864 (292) 924,864 1
381116 Downtown Development Board 173,273 173,218 (55) 173,218 1
Total TIF Revenues 2,056,754 2,056,105 (649) 2,056,105
Other Revenues
361101 Interest Earnings 50,000 80,022 30,022 80,022 2
369901 Other General Revenue 1,650 1,650 1,650 3
Transfers In
381782 DDB Administration 65,317 48,988 - 65,317
Use of Fund Reserves
389902 Allocation of Prior Year Reserves - - -
Total Revenues & Transfers In 2,172,071 2,186,765 31,023 2,203,094
Expenditures & Transfers Out
Operating Expenditures
530100 Professional Services 60,000 11,550 (3,300) 56,700 4
530300 Other Contractual Services - -
540300 Telephone Variable 1,300 913 1,300
540700 Postal Service 250 250
542200 Electric-Utility Charges 1,000 144 1,000
542500 Postage 200 7 200
543100 Advertising 5,000 1,165 5,000
543200 Other Promotional Activities 5,000 - 5,000
543400 Printing & Binding 2,500 266 2,500
544100 Equipment Rental 2,000 593 2,000
547100 Uniforms 150 150
547200 Employee Expense-Travel 6,000 1,391 (1,000) 5,000 4
547300 Mileage Reimbursement 1,500 21 1,500
548000 Other Services 2,000 512 2,000
550100 Office Supplies 2,000 239 2,000
550400 Operating Supplies 3,000 3,430 1,000 4,000 4
557100 Memberships and Subscriptions 2,500 2,021 2,500
557300 Training and Reference 6,000 525 6,000
561400 Appraisal Fees - 3,300 3,300 3,300 4
581000 Payments to Other Agencies-DDB 173,273 173,218 (55) 173,218 1
581000 Payments to Other Agencies - Blast Friday - 100,000 100,000 100,000 5
582000 Aid to Private Organizations - - -
Total Operating Expenditures 273,673 299,295 99,945 373,618
Transfers Out
590200 General Fund- Administrative 461,281 320,961 461,281
590800 Library Activation Project (94887)99,600 99,600 99,600
590800 East Gateway Project (94849)171,597 171,597 (302) 171,295 6
590800 Cleveland Street Maintenance (99968)25,000 25,000 25,000
590800 Economic Development Incentives (94963)50,000 50,000 50,000
590800 Restricted County TIF Funds 958,325 958,325 958,325
590800 Downtown Redevelopment (94714)132,595 132,595 (68,620) 63,975 7
Total Transfers Out 1,898,398 1,758,078 (68,922) 1,829,476
Total Expenditures & Transfers Out 2,172,071 2,057,373 31,023 2,203,094
Excess of Revenues & Transfers In Over
Expenditures & Transfers Out - 129,392 - -
Budget Amendments to Operating Budget
1
2
3
4
5
6
7
To adjust the budget to reflect actual expenditures to date.
Community Redevelopment Agency
Year End Review
For the Ten Month Period of October 1, 2015 - June 30, 2016
To reduce the budget transfer to the Downtown Redevelopment project by $100,000 to fund the grant to Clearwater
Downtown Events,Inc for Blast Friday as approved by the CRA on November 2,2015 (item 5);and by $292 to
compensate for the loss in tax increment financing (item 1)net of the miscellaneous revenue amendments noted
above (items 2 and 3).
To adjust miscellaneous other revenue to actual receipts to date.
To adjust budgeted revenue to actual TIF receipts, and adjust the related payment to the DDB to match actual receipts.
To adjust budgeted interest revenue to actual receipts to date.
To reduce the budget transfer of Restricted County TIF funds to the East Gateway project by $302 to compensate
for the loss in tax increment financing.
To increase payment to agencies by $100,000 to fund the grant to Clearwater Downtown Events,Inc as approved by
the CRA on November 2, 2015.
Project Amendments
Mid Year
Project Budget Proposed Amended Project Open Available Amend
#Description 10/1/2015 Amendments Budget To Date Encumbr Balance Status Ref
388-92839 Downtown Intermodal 46,078 46,078 0 46,078
388-94714 Downtown Redevelopment 1,585,964 1,201,011 2,786,975 613,558 2,173,417 1,2
388-94765 IMR Development 99,271 (25,000) 74,271 4,660 69,611 5
388-94847 Clearwater Centre-1100 Cleveland 620,000 620,000 505,917 114,083
388-94849 East Gateway 2,578,193 (7,302) 2,570,891 1,377,449 24,555 1,168,887 3,4
388-94851 Affordable Housing 250,000 250,000 0 250,000
388-94852 Retail Attraction/Assistance 435,000 435,000 327,550 23,057 84,393
388-94853 Cleveland District Branding 201,000 201,000 88,655 112,345
388-94856 Marriott Residence Inn 296,391 296,391 227,617 68,774
388-94859 Station Square Development 460,000 460,000 0 460,000
388-94862 Car Pro Site 325,000 25,000 350,000 314,652 35,348 5
388-94866 Economy Inn Debt 1,428,000 1,428,000 1,008,248 419,752
388-94868 Economy Inn Demolition 227,473 7,000 234,473 143,523 90,950 4
388-94872 Technology District Incentives 300,000 300,000 34,250 25,000 240,750
388-94884 Property Acquisition 1356 Park Street 65,000 65,000 64,084 917
388-94885 ULI Implementation 1,000,000 1,000,000 1,000,000
388-94887 Library Activation 99,600 99,600 56,990 42,610
388-99963 Economic Development Incentive 203,861 203,861 72,765 131,096
388-99968 Cleveland Street Maintenance 162,676 162,676 60,519 102,156
388-99979 Historical Facade Program 262,165 262,165 99,947 162,218
388-99881 Clearwater Auto Site - General 187,659 187,659 7,167 180,492
388-99986 Mediterranean Village 259,538 259,538 96,431 163,107
Total 11,092,868 1,200,709 12,293,577 5,103,981 72,612 7,116,984
Budget Amendments to Projects
1
2
3
4
5
Community Redevelopment Agency
CRA Capital Improvement Project Fund
Year End Review
For the Nine Month Period of October 1, 2015 - June 30, 2016
To decrease the budget transfer to the Downtown Redevelopment project by $68,620 representing a decrease of $100,000 to provide funding for the grant to
Clearwater Downtown Events, Inc for Blast Friday as approved by the CRA on November 2, 2015; and by $292 due to the reduction in tax increment receipts,
and increases of $30,022 in interest earnings and $1,650 in other revenues in the operating budget for the fiscal year, and to adjust for the amendments noted
below (item2).
To transfer $7,000 from 388-94848, East Gateway, to project 388-94868, Economy Inn Acquisition/Demolition to provide additional funding necessary for
property acquisition as approved by the CRA on June 13, 2016.
Actual Expenditures
To increase the budget by a net total of $1,269,630.65 representing prior year excess cash. This will bring the budget in line with actual cash received in the
project.
To transfer $25,000 from 388-94765, IMR Development, to project 388-94862, CarPro Site to provide funding necessary for year five monitoring.
To reduce the budgeted transfer by $302 due to the reduction in County tax increment receipts in the operating fund for the fiscal year, and adjust for the
amendment below (item 3).
Resolution No. 16-03
RESOLUTION NO 16-03
A RESOLUTION OF THE COMMUNITY
REDEVELOPMENT AGENCY OF THE CITY OF
CLEARWATER,FLORIDA, ADOPTING THE CRA
FY2015/16AMENDMENTS TO ANNUAL OPERATING
BUDGETAND CAPITAL BUDGETS; PROVIDING AN
EFFECTIVE DATE.
WHEREAS, the Community Redevelopment Agency (CRA) annual budget
requirements have been clarified and Section 189.418(3), of the Florida Statutes
require that CRA’s adopt their annual budgets by resolution; now, therefore,
BE IT RESOLVED BY THE COMMUNITY
REDEVELOPMENT AGENCY OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. Adopt the FY2015/16AMENDMENTS TO CRA Operatingand Capital
Budgetsas outlined on Exhibit A.
Section 2. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED this 15thday of August, 2016.
____________________________
George N. Cretekos
Chairman
Approved as to form: Attest:
_______________________________________________________
Pamela K. Akin Rosemarie Call
City Attorney City Clerk
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2688
Agenda Date: 8/15/2016 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.2
SUBJECT/RECOMMENDATION:
Accept 2nd Century Clearwater Quarterly Progress Report for the period April 1, 2016 through
June 30, 2016, as well as the Funding and Program Activity Reports detailing cumulative
expenditures through June 30, 2016.
SUMMARY:
The Urban Land Institute (ULI) Advisory Services Panel Report implementation is being
branded as 2nd Century Clearwater. As part of the implementation, staff committed to
providing quarterly updates on the status of Priority (P) items. The updates are reflected in the
2nd Century Clearwater Implementation Matrix which includes the Funding Sources and Cost
(through Q3 FY15-16) spreadsheet. Additionally, Program Activity Reports for ULI General
Fund Account (181-99888); CRA Library Activation Account (388-99887); CRA Tech District
Account (388-94872); CRA ULI Implementation Account (388-99885) detailing total
encumbrances and expenditures are provided for review.
Projects Update:
To summarize, the status of the 13 Priority (P) projects are as follows:
8 Projects are complete and/or in the implementation phase:
·Comprehensive Boating Plan for Harbor (ULI 1)
·Comprehensive North Marina Master Plan (ULI 5)
·Boost Downtown Library to Support Redevelopment (ULI 9)
·Attract Incubator/Support Entrepreneurial Ecosystem (ULI 15)
· Community Branding Initiative (ULI 29)
·Real Estate Parcel Marketing (ULI 30)
·Create Stakeholder Advisory Group (ULI 31)
·TIF Bonds Examination (ULI 34)
4 Projects are on schedule:
·Master Development Plan for Bluff/Coachman/Waterfront (ULI 8)
·Use Harbor Bridge as Aesthetic Gateway (ULI 10)
·Update of Downtown Redevelopment Plan (ULI 12)
·Mercado in East Gateway (ULI 27)
1 Project is in progress/delayed :
·Enhance Gateways to Downtown/East Gateway (ULI 20)
In addition to the council-designated priority projects, two additional ULI projects have been
addressed:
Page 1 City of Clearwater Printed on 8/10/2016
File Number: ID#16-2688
·Create a Water Taxi/Ferry (ULI 4)
·Ensure Environmental Integrity of Clearwater Harbor (ULI 2)
Expenditure Update:
With respect to the financial expenditure report, on an accrual basis, $1,536,916 has been
encumbered with $507,353 expended for ULI projects since September 2014. Broken down
by funding source, the expenditure allocations are: General Fund, $103,257; General Fund
Reserve; $42,707; ULI General Fund Reserve, $291,899; and CRA, $69,490.
The majority of expenditures/commitments to date are attributable to six projects: 1)
Comprehensive Boating Plan, $59,975; 2) North Marina Master Plan, $105,624; 3) Imagine
Clearwater- Bluff Master Plan, $438,000; 4) Boost the Library - Library Maker Space and
staffing, $177,909; 5) Attract an Incubator- Clearwater Business SPARK, $125,000;
and 6) Comprehensive Branding Initiative, $100,000.
The 2nd Century Clearwater Implementation Matrix and Funding Sources and Cost
spreadsheet reflect ULI activities conducted thru Q3 FY 2015/16.
Detailed information, including fund allocations, timeframes, staff resources and
responsibilities for each Priority Item (P) is provided in the 2nd Century Clearwater - ULI
Priority Item Status Updates.
Additionally, staff has provided Program Activity Reports identifying line item expenditures and
fund balance through the period ending June 30, 2016, for the following accounts: General
Fund ULI account (181-99888); CRA Library Activation Account (388-99887); CRA Tech
District Account (388-94872); CRA/ULI Implementation Account (388-99885) and CRA Library
Activation Account (388-99887).
No actual or committed funds were charged against the $1,000,000 CRA/ULI Implementation
Account (388-94885) in Q3 FY2015/16. Beginning with the Q4 FY 2015/16 Progress Report,
the $438,000 for HR&A will be reflected in the activity report.
Page 2 City of Clearwater Printed on 8/10/2016
Page 1
(P): Identifies Priority Action Items2ND CENTURY CLEARWATER IMPLEMENTATION MATRIX
ULI Priority Items Only *Timeframe begins when Council or City Manager provide direction/approval
Month/years represent time to completion or implemetation phase from commencement
Objective Timeframe*Status Q3 FY15/16 Activity Cost
1)Create a Comprehensive Boating Plan (P)
M&A
ED&H, P&R,
Library
Create a Comprehensive Boating Plan that
identifies current coditions and assets while
recommending best options for short and long
term action. Provide cost projections and outline
development options in the Plan. 1 year
Phase 1:
Complete
Phase 2
Implementation
Referendum question #5 passed on 3/15/16.
Currently researching public restrooms and ticket
booth alternatives and estimated cost.$59,975
5)
Create comprehensive North Marina Master Plan
(Small Area Plan) (P)P&D
M&A
Update 10 year old Special Area Plan to reflect
current condition. Create framework to facilitate
development and investment in North Marina
Master Plan area.1 year
Phase 1:
Complete
Phase 2
Implementation
Consultant selected (AECOM)
Scope developed and work authorized.
Amendments made to Old Bay Character District
to support hotel and commercial development.
Survey work commenced
in late June $480,874
8)Master Plan the Bluff/Coachman Park/Waterfront
P&R
Engineering
Formulate a Master Development Plan for the
Bluff/Coachman Park/Waterfront to facilitate the
recommendation of the ULI Advisory Services
Panel Report and Clearwater Downtown
Redevelopment Plan for the successful
redevelopment of Downtown.22 months On Schedule
HR&A selected to develop Imagine Clearwater-
Bluff Master Plan. Scope of work was amended to
include aerial transit system component.
Subsequent Downtown Plan changes, as well as
Charter and/or Special Act changes, may be
required. Public meetings scheduled.
$438,000
*contract amended $60K to
incorporate
recommendations for aerial
transit system
9)Boost the Library (P)
Library
P&R
ED&H
Develop strategy to: 1) Make the Library an
“Attractor Element” in Downtown to bring
additional people to the Downtown through
expanded mission as ”maker space”; 2) align the
Library more closely with the economic
development priorities of the City for Downtown,
i.e. “entrepreneurial ecosystem”.9 months
Phase 1:
Complete
Phase 2
Implementation
Audio/Video recording studio on 3rd floor
completed and operating. First Coder Dojo for
youth successfully completed. Providing regular
classes on 3D printing and drone operation.
Partnership and programming development
continues with Chamber, TAFFIE and SCORE.
Encumbered:$177,509
Cost to Date:$107,462
STRATEGY 1.2: Bluff/Waterfront
STRATEGY 1.1: Waterfront District--Promote and grow the boating culture; instill activity along the waterfront.
ACTION
Lead
Department
FOCUS AREA 1: STRATEGY
Planning, Development and Design Strategies
Page 2
Objective Timeframe*Status Q3 FY15/16 Activity CostACTION
Lead
Department
10)Use Bridge as Gateway (P)
P&R
Legal
Engineering
Evaluate fiscal, programmatic and regulatory
feasibility of highlighting bridge as downtown
redevelopment component.
6 months -DOT
and Legal;
6-9 months -
public art
process On Schedule
FDOT Community Aesthetic feature application
filed. Cultural Affairs staff will confer with City of
Tampa and consultant artists for
recommendations. Project proceeding on
schedule.
Early estimates focused on
similar lighting installations
put the budget at
$1.25 -1.5 million.
12)
Update of Downtown Redevelopment Plan
(formerly: Reconsider Downtown Design
Guidelines and Sign Regulations) (P)P&D
Complete comprehensive review of
appropriateness of Design Guidelines and Sign
Regulations vis-à-vis ULI Report; current Council
discussion; current development environment;
redevelopment objectives and
stakeholder/merchant concerns. 15-17 months On Schedule
Staff is preparing revisions to the Downtown
Redevelopment Plan. n/a
15)Attract an Incubator (P)ED&H
CRA
Create an “Entrepreneurial Ecosystem” to foster,
incubate and support job development and
entrepreneurship in Clearwater.5 months
Phase 1:
Complete
Phase 2
Implementation
Website has experienced a significant increase in
visitors since the open house held on 3/31/16.
There were 46 referrals made during the third
quarter. Conducting monthly Executive Committee
and Advisory Board meetings with the Clearwater
Business SPARK partners.
Encumbered:$125,000
Cost to Date:$45,077
20)
Enhance Gateways (to include: five points
intersection; Cleveland and Myrtle, lntermodal
hub, Pinellas Trail; Fort Harrison & Court) (P)Engineering
ED&H, CRA Enhance the Gateways leading into downtown.TBD Delayed
Three initial locations chosen: Court/Myrtle,
Court/Chestnut, Myrtle/ N. Fort Harrison.
Confirming that mock-ups based on the new City
brand are compatible with guidelines for downtown
wayfinding. New CRA Director will review the
downtown wayfinding guidelines before finalizing a
design.TBD
27)Commmunity Market (P)CRA
ED&H
Create a festival core and/or a Mercado in the
East Gateway as a local activity center and civic
core of the neighborhood.
(1) 3 years
(2) TBD On Schedule
Research underway. The City of Seattle Market
model was added to the research of the previous
targeted models.
Currently researching the marketing companies
that conducted the market feasibility study in
Portland, Little Haiti Marketplace and City of
Seattle models.
(1) TBD
(2) TBD
FOCUS AREA 2: COMMUNICATION/PARTNERSHIPS
Item 2.1: Clearwater must begin to actively tell its story
STRATEGY 1.3: Central Business District: Make downtown more attractive; bring people to the streets; make downtown more navigable
STRATEGY 1.4: Community Gateways and Connections
Page 3
Objective Timeframe*Status Q3 FY15/16 Activity CostACTION
Lead
Department
29)Conduct community branding effort (P)PC Re-brand and create a community identity.12 months
Phase 1:
Complete
Phase 2
Implementation
Launched a spring and a summer photo contests.
Working on updating the look and feel of the new
website to match the branding for a January 2017
launch.
Rollout is in full swing.$100k
30)
Communicate the real estate market and potential
for expansion of real estate activity (P)ED&H
PC
Prepare a marketing piece that highlights
housing, retail, and office demand for web-based
and social media distribution. Added advertising
in Florida Trend magazine and press releases. 8 months
Phase 1:
Complete
Phase 2
Implementation
Completed Q1 FY14/15
Staff continues to market properties and field
inquiries. Received marketing award from Florida
Economic Development Council.
$9,197
Includes $757 in additional
funds for production &
distribution - used dept
budget, not ULI funds
31)
Create a forum for the discussion of issues with
the city, development partners, and community
stakeholders (P)ACM
Identify a Communications Stakeholder Group.
Council determined that a periodic stakeholder
meeting would meet this objective.
Subject to
Council
Concurrence
Phase 1:
Complete
Phase 2
Implementation
New CRA Director will reconvene periodic CRA-
ULI Stakeholder group meetings with key
stakeholders (Downtown Development Board,
Clearwater Downtown Partnership, Clearwater
Regional Chamber of Commerce and Clearwater
Neighborhoods Coaltion)n/a
34)
Investigate the use of TIF bonds to leverage
redevelopment (P)ACM
Finance
White paper presented and CRA board briefing
with Financial Advisor completed identifying
cost/benefit analysis.4 months Complete
No follow-up needed.
Incorporated as part of existing work program.
$2500 absorbed
by Dept. Budget
FOCUS AREA 3: ORGANIZATIONAL CAPACITY AND IMPLEMENTATION
ITEM 3.1: Implementation
Item 2.2:
Page 4
2ND CENTURY DOWNTOWN CLEARWATER IMPLEMENTATION MATRIX (P): Staff recommended initiatives to begin within 1st 90 days.
Funding Sources and Costs thru Q3 FY15/16
ACTIONS
General Fund
General
Fund
Reserve
ULI
General Fund
Reserve
CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
FOCUS AREA 1: STRATEGY
Planning, Development and Design Strategies
STRATEGY 1.1: Waterfront District--Promote and grow the boating culture; instill activity along the waterfront.
1)Create a Comprehensive Boating Plan (P) $ 59,975 $ 59,975 $ 59,975 $ - $59,975
1a)
Provide recreational boating experiences at
downtown marina $ - $ - TBD
2)
Ensure environmental Integrity of Clearwater
Harbor $ - $ - (1) TBD; (2) n/a; (3) $400k
3)Ensure future connections to the waterfront $ - $ - TBD
4)Create a water taxi or ferry service $105,512 $ 42,707 $ 26,212 $ 68,919 $ 36,593
City provided acces/egress
improvements & $79,300
rate subsidy from GFR
5)
Create comprehensive North Marina Master Plan
(Small Area Plan) (P) $ 480,874 $ 105,874 $ 105,874 $ 375,000
Stantec:$105,624
AECOM: 375,000
6)Attract waterfront restaurants $ - $ - TBD
7)
Capitalize and grow Old Clearwater Bay housing
stock $ - $ -
TBD--Incentives needed
for Rehab program funding;
$15k for consultant
SUBTOTAL STRATEGY 1.1 646,361$ $ - $ 42,707 $ 192,061 $ - $ - $ - $ - $ - $ - $ 234,768 $ 411,593
STRATEGY 1.2: Bluff/Waterfront
8)
Master Plan the Bluff/Waterfront:
-Appoint Steering Committee
-Engage Development Consultant
-RFP for Master Plan Consultant (Public
Engagement) $ 474,390 $ 6,390 $ 6,390 $ 468,000
Initial cost: $378,00
Amended $60K to include
aerial transit evaluation as
part of scope.
8a)
Referendum process after Bluff Master Plan
(added for timeline purposes) $ - $ -
Referendum passed on
3/15/16
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
Page 5
ACTIONS
General Fund
General
Fund
Reserve
ULI
General Fund
Reserve
CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
8b)
Following Master Plan process, conduct RFP
process for "horizontal or master" developer (to
develop opportunity sites along the Bluff) $ - $ - on hold
8c)Expand Coachman Park $ - $ - TBD
8d)Identify opportunity sites along the Bluff $ - $ - TBD
8e)Attract and promote a large draw on City Hall site $ - $ - TBD
8f)
Make attractive locations across the Bluff and to
the water (Cleveland street connection) $ - $ - TBD
9)Boost the Library (P) $ 177,509 $ 50,472 $ 56,990 $ 107,462 $ 70,047
GFR: upgrade PT to FT;
evening hours, and to
reconfigure space.
CRA: Interlocal Agreement
for staffing, equipment,
education and training
related to SPARK initiative.
10)Use Bridge as Gateway (P) $ - $ -
Early estimates put the
budget between $1.25-
$1.5 million
SUBTOTAL STRATEGY 1.2 651,899$ -$ 56,862$ 56,990$ -$ -$ -$ -$ -$ 113,852$ $ 538,047
STRATEGY 1.3: Central Business District: Make downtown more attractive; bring people to the streets; make downtown more navigable
11)Make downtown more navigable $ - $ -
TBD, based upon system
selected
12)Update of Downtown Redevelopment Plan (P) $ - $ - n/a
13)
Consider application of Form-based Code (in the
Downtown Redevelopment Plan area) $ - $ - Est. $75-100k
14)
Create a Streetscape Toolkit (for
secondary/arterial streets) $ - $ -
$6m in Penny 3 allocated
for Cleveland Streetscape
Phase 3
15)Attract an Incubator (P) $ 125,000 $ 32,577 $ 12,500 $ 45,077 $ 79,923
GFR: $100,000
CRA: $25,000-TAFFIE
(Incubator) agreement
Page 6
ACTIONS
General Fund
General
Fund
Reserve
ULI
General Fund
Reserve
CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
16)Consider City Hall with Intermodal Hub $ - $ -
$5.5M in Penny 2017 for
Intermodal Center/City Hall
17)
Create a secondary service-based retail
environment along Fort Harrison $ - $ - TBD
18)
Attract additional retail/restaurants
(i.e. Find the next Starbucks) $ - $ - TBD
19)
Attract another cultural or entertainment venue to
the area (i.e. Find the next Capitol Theatre) $ - $ - TBD
SUBTOTAL STRATEGY 1.3 $ 125,000 $ - $ 32,577 $ 12,500 $ - $ - $ - $ - $ - $ 45,077 $ 79,923
STRATEGY 1.4: Community Gateways and Connections
20)
Enhance Gateways (to include: five points
intersection; Cleveland and Myrtle, lntermodal
hub, Pinellas Trail; Fort Harrison & Court) (P) $ - $ - TBD
21)
Promote downtown brand through signage,
public art, architectural elements, and green
space $ - $ - TBD
22)Build a garage near or adjacent to intermodal hub $ - $ -
$7 M - $8 M per garage;
Source of Funds TBD
23)
Create bike/walk loop to connect Downtown with
North Greenwood and East Gateway $ - $ - est. $500k
24)Connect Jolley Trolley to East Gateway $ - $ - TBD
25)
Evaluate highest and best use of the existing golf
course and enhance Glen Oaks Park $ - $ - n/a
26)
Connect Glen Oaks to East Gateway via a
Stevenson Creek Trail $ - $ -
Est. $400k not including
land acquisition
27)Commmunity Market (P) $ - $ -
(1) TBD
(2) TBD
28)Promote Healthy Food $ - $ - TBD
SUBTOTAL STRATEGY 1.4 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
TOTAL FOCUS AREA 1 $ 1,423,260 $ - $ 42,707 $ 281,499 $ 69,490 $ - $ - $ - $ - $ - $ 393,697 $ 1,029,563
Page 7
ACTIONS
General Fund
General
Fund
Reserve
ULI
General Fund
Reserve
CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
FOCUS AREA 2: COMMUNICATION/PARTNERSHIPS
Item 2.1: Clearwater must begin to actively tell its story
29)Conduct community branding effort (P) $ 100,000 $ 100,000 $ 100,000 $ - $100k
30)
Communicate the real estate market and
potential for expansion of real estate activity (P) $ 9,197 $ 757 $ 8,440 $ 9,197 $ -
Estimated at $5k-Total cost
reflects marketing (Two FL
Trend Ads); Additional
funds used for prod &
distrib - used dept budget,
not ULI funds
SUBTOTAL STRATEGY 2.1 109,197$ $ 100,757 $ 8,440 $ - $ - $ - $ - $ - $ - $ 109,197 $ -
Item 2.2:
31)
Create a forum for the discussion of issues with
the city, development partners, and community
stakeholders (P) $ 1,960 $ 1,960 $ 1,960 $ - n/a
SUBTOTAL STRATEGY 2.2 1,960$ $ - $ 1,960 $ - $ - $ - $ - $ - $ - $ 1,960 $ -
TOTAL FOCUS AREA 2 111,157$ $ 100,757 $ 10,400 $ - $ - $ - $ - $ - $ - $ 111,157 $ -
FOCUS AREA 3: ORGANIZATIONAL CAPACITY AND IMPLEMENTATION
ITEM 3.1: Implementation
32)Identify Lead Responsibility $ - $ - n/a
33)Revise Downtown Redevelopment Plan $ - $ - n/a
34)
Investigate the use of TIF bonds to leverage
redevelopment (P) $ 2,500 $ 2,500 $ 2,500 $ -
Complete-
Total cost: $2500 absorbed
within dept budget. Did not
use ULI funds
35)
Add Clean and Safe Program to Downtown
Redevelopment Plan $ - $ - TBD
Page 8
ACTIONS
General Fund
General
Fund
Reserve
ULI
General Fund
Reserve
CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
36)Support Special Events $ - $ -
Approved FY15/16 funding
for Blast Friday: CRA
funding: $75k; DDB
funding: $25K
SUBTOTAL STRATEGY 3.1 2,500$ $ 2,500 $ - $ - $ - $ - $ - $ - $ - $ 2,500 $ -
ITEM 3.2: Engage Partners
37)Create framework for engaging partners $ - $ - n/a
38)Pinellas County $ - $ - $ - n/a
39)Business Leadership $ - $ - $ - n/a
40)Church of Scientology $ - $ - $ - n/a
41)Community Leaders $ - $ - $ - n/a
SUBTOTAL STRATEGY 3.2 -$ $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
TOTAL FOCUS AREA 3 2,500$ $ 2,500 $ - $ - $ - $ - $ - $ - $ - $ 2,500 $ -
TOTAL ALL FOCUS AREAS 1,536,916$ $ 103,257 $ 42,707 $ 291,899 $ 69,490 $ - $ - $ - $ - $ - $ 507,353 $ 1,029,563
Status: Complete
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 1 Create a Comprehensive Boating Plan for Clearwater Harbor
Objective • Identify Current Conditions and assets within Clearwater
local area
• Develop table of Comparable Waterfront Municipalities
• Identify best options for both short term and long term action
and provide cost projections
• Present completed report to City Council outlining
development options, costs and graphics depicting the
balance and integration of options to gain support for further
action
Staff Support • Work with purchasing to create and oversee RFP
• Complete purchase order and process payments to
consulting company
• Attend public meetings to assist in gathering feedback
• Work with Moffat and Nichol in developing a Comprehensive
Boating Plan
Lead Department Marine and Aviation
Timeframe
1 Year
Time to complete extended by 2 months, project met objectives
and aligned with the North Marina Plan timeline and public
meetings, completed and presented along with the North Marina
Basin Master Plan
Total Encumbered $59,975
Quarterly Expense
Expenditure to Date $59,975
Source of Funds General Fund Reserve
Staff Lead and
Support
• Bill Morris
• Denise Sanderson
• Michael Delk
• Ed Chesney
Supporting
Departments
• Planning and Zoning
• ED&H
• Engineering (environmental)
• Library
• Parks and Recreation
Anticipated
Deliverables
Comprehensive Boating Plan for Clearwater Harbor
Activities to be Develop and Issue RFP March - April 2015
[William D. Morris, 7/22/16]
Status: Complete
Conducted Select consultant- award RFP to
consulting firm Moffat and Nichol
May 2015
a. Online open survey to capture
participants not able to interact with
consultant
b. Consultant study period and
community engagement -
Conducted in person surveys at
Super Boat race with tenant and
transient boaters prepared
comparable location data, regulatory
and environmental constraints
c. Additional public meeting added to
North Marina Plan benefited the
Comprehensive Boating plan with
additional public input used to
develop alternatives for improved
and community supported
developments
October - November
2015
August - November
2015
Consultant Report December 2015
Attend public meetings to assist in
gathering feedback
November 16, 2015
& December 16,
2015
Council Presentation - Item approved
with direction to develop next steps
January 21, 2016
Referendum question #5 passed March 15, 2016
Status: Phase 1
Complete
RFP initially delayed 60 days necessitated by extended
negotiation of consultant’s scope of work, as well as medical
leave by Director. However, work progressed with the Comp
Boating Plan being finalized on January 21, 2016.
Status: Phase 2
Implementation
Referendum item question #5 reflecting items outlined in the
Comprehensive Boating Plan was passed on 3/15/16. Currently
researching public restrooms and ticket booth alternatives to
include estimated cost.
[William D. Morris, 7/22/16]
Status: Complete
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 5 Create Comprehensive North Marina Master Plan
Objective Update 10 year old Special Area Plan to reflect current
conditions and create framework to facilitate development and
investment in Plan area.
Staff Support This item was completed
Lead Department
Planning and Development
Timeframe
12 Months
Draft/Issue RFP (2 to 4 Months) Study (6 to 8 Months)
Total Encumbered $105,624
Quarterly Expense -
Expenditure to Date $105,624
Source of Funds General Fund Reserve
Staff Lead and
Support
• Katie See
• Lauren Matzke
• Gina Clayton
• Michael Delk
• Bill Morris
• various other support staff as needed
Supporting
Departments
• Marine and Aviation
• Economic Development
Anticipated
Deliverables
Revised Marina Area Master Plan
Activities to be
Conducted
Prepare and Issue RFP December 2014 -
February 2015
Engage Consultant May 2015
Establish Stakeholder Advisory Group May 2015
Analysis/Public Engagement Process May – August 2015
Present Final Plan to City Council January 21, 2016
Status: Phase 1
Complete
Stantec selected as consultant. The North Marina Master Plan
was finalized.
Status: Phase 2
Implementation
• Consultant selected (AECOM)
• Scope developed and work authorized
• Amendments made to Old Bay Character District to
support hotel and commercial development
• Survey work commenced in late June
[Michael Delk, 7/7/16]
Status: Complete
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 9 Boost Downtown Library as Activity Center to Support
Downtown Activation and Redevelopment
Objective Develop strategy to: 1) Make the Library an “Attractor Element”
in Downtown to bring additional people to the Downtown through
expanded mission as ”maker space”; 2) align the Library more
closely with the economic development priorities of the City for
Downtown, i.e. “entrepreneurial ecosystem”.
Staff Support Library staff is responsible for maintaining equipment,
conducting training sessions, booking trainers and programs on
the areas of business and technology and developing
partnerships with the business and tech community.
Lead Department
Library
Timeframe
9 Months
Total Encumbered
$177,509
Quarterly Expense $3,036
Expenditure to Date $107,462 (GFR-$50,472) (CRA -$56,990)
Source of Funds General Fund Reserves ($77,909); CRA ($99,600); Private Fund
contributions
Staff Lead (and
support)
• Barbara Pickell
• Jen Obermeir
• David Stoner
• Keith Law
Supporting
Departments
• Economic Development and Housing
• CRA
Anticipated
Deliverables
• Consultant Report on repurposing the Library to create
“maker space” components
• Assessment of Library utilization feasibility as component of
emerging “entrepreneurial ecosystem”
• Space utilization changes are underway. Equipment has
been purchased and is being configured.
• Partnership development is underway. Funding support and
sharing of knowledge and talent are the priorities.
• On-line tech and business training database available
• On-line marketing course scheduled
• Outreach is ongoing, including Maker Fair at Barnes and
Noble and open houses.
• 1st robotics Olympiad successfully completed.
[Barbara Pickell, 7/13/16]
Status: Complete
• Clearwater Business Spark partnership successfully
developing programs.
Activities to be
Conducted
Maker Space feasibility and Space Analysis March 2015
“Entrepreneurial Ecosystem” MOU March 2015
Hire Contract Employee to Develop P/P
partnership opportunities and agreements
April 2015
Library space configuration per consultant
study
April 2015-
September 2016
Hire regular Library program specialist October 2015
Online training database available and
in person business training begins
January 1, 2016-
February 9, 2016
Status: Phase 1
Complete
• Library events calendar added under Clearwater Business
Spark
• Building configuration moving forward- 3rd floor Lab complete,
2nd floor space modified
• Entrepreneurial classes and tech training underway
• Online training regularly used by 80+ users each month
• Youth Robotics teams bring home trophies from tournaments
and basic robotics programs presented at Ross Norton for
underprivileged youth
Status: Phase 2
Implementation
• Audio/Video recording studio on 3rd floor completed and
operating
• First Coder Dojo for youth successfully completed
• Partnership development continues
• Library Maker staff presented at MakerFair in Plant City
• Co-sponsored with the Chamber their first Business You!
program through advertising with social media.
• Hosted several downtown development related meetings
• Presented TAFFIE program on library resources for
businesses
• Provide regular classes on 3D printing and drone operation
• Partner with SCORE for weekly programs in support of small
business development.
[Barbara Pickell, 7/13/16]
Status: Complete
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 15 Attract an Incubator (Phase 1)
Implementation & Budget Tracking (Phase 2)
Objective
Create an “Entrepreneurial Ecosystem” to foster, incubate and
support job development and entrepreneurship in Clearwater.
Staff Support
• Part of ED&H and CRA work program
• City serves as program coordinator for Clearwater Business
SPARK
• City oversees MOU with TAFFIE and FSBDC to facilitate
ongoing programming
• City manages Clearwater Business SPARK budgetCity to
intake SPARK phone line inquiries from the community and
make appropriate referrals
• City to represent Network at events and speaking
engagements
Lead Department Economic Development and Housing
Timeframe Phase 1: 5 Months/Complete
Phase 2: In Progress
Total Encumbered $125,000
Quarterly Expense $11,960
Expenditure to Date $14,528 (GFR)
Source of Funds CRA ($25,000)
General Fund Reserve ($100,000)
Staff Lead and
Support
• Denise Sanderson
• Audra Aja
Supporting
Departments
• Library
• Legal
• CRA
Dependencies FSBDC of Pinellas (partner)
TAFFIE (partner)
Anticipated
Deliverables
• CRA Funding Agreement
• City/CRA/Partners MOU
Activities Meeting with Stakeholders December 2014 –
May 2015
Draft Plan (Vision, Mission, Goals,
Measurements ) for Ecosystem
December 2014
Evaluation of Funding Options January 2015
Conduct Needs Assessment (w/PCED) January 2015
[Denise Sanderson, 7/7/16]
Status: Complete
Recommendation to CRA Executive
Director
February 2015
Draft MOU with Partners February 2015
Draft Agreements March - April 2015
Completed branding initiative to include
color palette, logo and tagline
September 2015
Website completed and phone line
established
January 2016
Development of printed collateral materials
and promotion items
January 2016
Marketing, advertising placement and
sponsorship acquisition for Open House
January - March
2016
VIP Reception and Open House held March 2016
RFP posted for digital advertising services June 2, 2016
Digital services RFP awarded to Tampa
Bay Times for search engine optimization,
search engine marketing and online display
ads
June 2016
RFQ released for professional level media
services with a submission deadline of
7/7/16
June 2016
Status: Phase 1
Complete
• MOU approved by CRA & Council in May 2015; Council
approved budget request for FY15-16 allocating $100,000;
TAFFIE (Incubator) agreement ($25,000 requested from CRA)
in November 2015 marks completion. Going forward, all
activities to be coordinated under the Clearwater Business
Spark initiative.
• Logo developed; website created
(www.clearwaterbusinessspark.com); phone number and
email established; Pop Up banners purchased for partner
locations.
Status: Phase 2
Implementation
• Since the March 31st Open House and VIP Reception the
Clearwater Business SPARK website has experienced an
84% increase in visits with 75% of the traffic being new
visitors and 25% returning visitors.
o As of 6/30 there were 792 visits to the website (Up
84%/ 361 visits since 3/31 Open House/VIP Reception)
o 3,305 page views (Up 73.5 %/ 1400 views since 3/31
event)
o 3.14 pages/session with 1.54 minute average duration
o 22.26% bounce rate
o 75% were new visitors to the site
o 25% returning visitors
• Clearwater Business SPARK was featured in the Tampa Bay
Times twice during the third quarter.
o Tampa Bay Times Co-worker article 5/10/16
[Denise Sanderson, 7/7/16]
Status: Complete
o Tampa Bay Times Start Up article 6/2/16
• There were 46 referrals made during the third quarter (28
referrals made to partners and 18 referrals made outside of
network to meet specific community needs).
• Conducting monthly Executive Committee and Advisory
Board meetings with the Clearwater Business SPARK
partners.
[Denise Sanderson, 7/7/16]
Status: Complete
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 29 Branding
Objective
Re-brand and create a community identity.
Staff Support Plan and coordinate project. All documents and projects
have to be redesigned to reflect new brand so more time is
required to re-design documents.
Lead Department
Public Communications
Timeframe
Project is underway. Branding deliverables will be done
summer 2015. Implementation will be done throughout
2016.
Total Encumbered $100,000
Quarterly Expense
Expenditure to Date
Source of Funds Strategic Direction Action Plan
Staff Lead (and support)
• Joelle Castelli
• Brand Manager has been hired (Sparxoo)
• Hiring additional graphic designer (approved in FY 15-16
budget)
Supporting Departments
• Economic Development
• Information Technology (website)
Dependencies • None
Anticipated Deliverables
• Brand print, verbiage, talking points, graphic elements,
graphic implementation plan
Activities to be Conducted Branding Contract Approved by
Council
August 2014
Focus Groups and In-town visit September 2014
Surveys Conducted December 2014
and January 2015
BrandPrint Presentation March 2015
Graphics Package Delivered June 2015
Graphics Package Implementation June 2015 to 2016
Preparing for summer photo contest,
met with chamber partners, and
created a cultural affairs campaign for
launch in summer 2016
January 1, 2016-
March 31, 2016
Status: Phase 1
• Creative Committee Begins
Meeting (three month process)
[Joelle Castelli, 7/22/16]
Status: Complete
Complete • Brand Print Statement Approved
• Strapline Approved
• Logo Selected
• Working on Graphics Package
Status: Phase 2
Implementation
• Launched a spring and a summer photo contests
• Working on updating the look and feel of the new website
to match the branding for a January 2017 launch
• Cultural affairs is planning to launch an art campaign fall
2016
• Graphics is working with departments to order new
giveaways until a vendor has been selected through an
RFP process
• PowerPoint templates created
• Sparxoo has had departmental meetings to determine re-
branding needs before the end of September. PC is
working on a plan to accomplish those tasks.
• Rollout is in full swing
[Joelle Castelli, 7/22/16]
Status: Complete
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 30 Communicate the real estate market and potential for
expansion of real estate activity
Objective
1) Leverage ULI Report market analysis to market key
available sites and buildings
2) Prepare marketing material that highlights the housing,
retail, hotel and office demand for print, web-based and
social media campaign based upon ULI Analysis.
Staff Support Director responds to inquiries as appropriate
Lead Department
Economic Development & Housing
Timeframe 4 months- complete
Total Encumbered
Quarterly Expense
Expenditure to Date $9,197
Source of Funds CRA ($8,440)
ED & H Dept. Budget ($757)
Staff Lead (and
support)
• Denise Sanderson
• Laura Canary
• Additional assistance provided by Anne Fogarty-France,
Audra Aja and Diane Hufford
Supporting
Departments
• Public Communications
• Real Estate Services
Dependencies None
Anticipated
Deliverables
• Electronic (PDF) document summarizing available
sites/bldgs
• Print version(s)
Activities to be
Conducted
Team mtg: Goals, audience January 2015
Identify available sites/bldgs January 2015
Gather listing information January 2015
Create document February 2015
Gather names/addresses (mail/email) February 2015
Place on website March 2015
Post link on social media (LinkedIn,
Facebook, Twitter)
March 2015
Post individual sites to TampaBaySites.org March 2015
Distribute to stakeholders (realtors,
developers, land use attorneys, engineers)
March 2015
[Denise Sanderson, 7/7/16]
Status: Complete
Status: Phase 1
Complete
• Distributed brochure to more than 600 real estate
developers, agents/brokers, land use attorneys, site
selectors and community leaders and organizations.
• Wrote blog for Tampa Bay Partnership (Mar 2015).
• Placed advertisements in Florida Trend magazine (Sept
and Oct 2015 issues; estimated >250,000 readers).
• Posted on Facebook and LinkedIn social media groups
(>12,000 followers).
• Posted on City’s website. Issued press release (Nov 2015).
Status: Phase 2
Implementation
• Several inquiries received; responded appropriately
regarding city interest and desires for subject property.
• Received marketing award (direct mail category) from
Florida Economic Development Council on May 16, 2016.
[Denise Sanderson, 7/7/16]
Status: Complete
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 31 Create a Forum for the Discussion of Issues with the City,
Development Partners and Community Stakeholders
Objective Provide a vehicle for the primary stakeholder interests in
Downtown and East Gateway to exchange information on ULI
Study implementation, exchange views on issues, share
information relevant to implementation activities and coordinate
individual activities related to ULI implementation
Staff Support Completed
Lead Department
CM
Timeframe
120 days
Total Encumbered
Quarterly Expense
Expenditure to Date $1,960
Source of Funds General Fund Reserves
Staff Lead and
Support
• Rod Irwin, ACM
• Pam Akin, City Attorney
• Rosemarie Call, City Clerk
Supporting
Departments
• City Manager
• City Attorney
• City Clerk
Dependencies Compliance with Open Meeting Law Requirements
Anticipated
Deliverables
• Staff Analysis of Organizational Options for Council Review
• Agenda Item for Special ULI Work Session in January
• Establishment of stakeholder discussion format
Research /compile options report for
Council Review and advice
December 2014
Preparation of Agenda Item for Special
Work Session
January 2015
Establishment of Stakeholder Discussion
format
March 2015
Status: Phase 1
Complete
Initial Project abandoned due to difficulty of effective Open
Meeting Law compliance by key stakeholders in Downtown. As
an alternate, periodic Community Meeting Forum format, in
conjunction with DDB, CDP and Regional Chamber adopted.
[Seth Taylor, 7/21/16]
Status: Complete
Status: Phase 2
Implementation
New CRA Director will reconvene periodic CRA- ULI
Stakeholder group meetings.
[Seth Taylor, 7/21/16]
Status: Complete
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item-ULI 34 Investigate Use of TIF Bonds to Leverage Redevelopment
Objective Establish the economic, financial, programmatic and opportunity
cost considerations for the CRA in bond utilization, particularly
vis-a-vis internal financing alternatives
Staff Support Complete
Lead Department
CRA
Timeframe
90 days
Total Encumbered
< $5,000
Quarterly Expense
Expenditure to Date $2,500
Source of Funds GF- Dept. Budget
Staff Lead (and
support)
• Rod Irwin
• Jay Ravins
Supporting
Departments
• CRA
• Finance
Dependencies • CRA TIF Receipts
• Bond market receptivity/interest rates
Anticipated
Deliverables
• TIF Bond Utilization White Paper from Financial Advisor
• CRA Board Briefing and Discussion Item
Activities to be
Conducted
CRA, Finance and Financial Advisor
Develop White Paper on TIF Bond
Utilization
December 2014-
January 2015
CRA Board Briefing w/ Financial Advisor
and CRA/Finance staff.
March 2015
CRA Briefing completed. March 2015
Status:
Complete
No follow up needed.
[Seth Taylor, 7/21/16]
Status: On Schedule
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 8 Create Master Development Plan for the Bluff/Coachman Park
/Waterfront
Objective Formulate a Master Development Plan for the Bluff/Coachman
Park/Waterfront to facilitate the recommendation of the ULI
Advisory Services Panel Report and Clearwater Downtown
Redevelopment Plan for the successful redevelopment of
Downtown.
Staff Support Staff will work with the selected consultant throughout the
master planning process.
Lead Department
Planning and Development - Master Development Plan
Economic Development & Housing - Development Consultant
Timeframe
22 Months
Draft/Issue RFP/Hire Consultants (5 Months)
Study and Approval Process (17 Months)
Total Encumbered
$375,000
Quarterly Expense
Expenditure to Date $6,390
Source of Funds General Fund Reserve
Staff Lead and
Support
• Michael Delk
• Gina Clayton
• Geri Campos Lopez
• Denise Sanderson
• Kevin Dunbar
Supporting
Departments
• Engineering
• Legal
Dependencies • Charter amendments, if needed
• Special Act amendments, if needed
• Environmental permitting, if needed
Anticipated
Deliverables
Master Development Plan
Activities to be
Conducted
Prepare and Issue RFPs * October 2015
RFP issued November 18,
2015
RFP responses due January 8, 2016
Engage Consultants (refine scope of work) January 2016
Establish Stakeholder Advisory Group March 2016
Analysis/Public Engagement
Process/Prepare Draft Plan
March 2016-
March 2017
Council Work Session-Draft Plan April 2017
[Michael Delk, 7/7/16]
Status: On Schedule
Revisions to Draft Plan June 2017
Council Approval July 2017
Status:
On Schedule
• Consultant selected (HR&A)
• Scope developed and work authorized
• Initial stakeholder and steering committee meetings held
• Scope of work amended to include aerial transit component
• Public meetings scheduled for early August
Subsequent Downtown Plan changes, as well as Charter and/or
Special Act changes, may be required.
[Michael Delk, 7/7/16]
Status: On Schedule
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 10 Use Bridge as Gateway – Aesthetic Design Component
Objective Evaluate fiscal, programmatic and regulatory feasibility of
highlighting bridge as downtown redevelopment component.
Staff Support File permits, coordinate with consultants and coordinate
aesthetic portions of final project.
Lead Department
Parks & Recreation: Cultural Affairs
Timeframe
1 ¾ to 2 years
Total Encumbered
$3,000 ($1,000 per artist consultant) for project
recommendations
Quarterly Expense
Expenditure to Date
Source of Funds To be determined
Staff Lead and
Support
• Felicia Leonard
• Christopher Hubbard
Supporting
Departments
• Legal
• Marine & Aviation
• Engineering
Anticipated
Deliverables
• FDOT permission
• Feasibility analysis
• Cost estimates from external consultant
• Funding strategies
• Agenda item
• Call to Artists
• Design Proposals
• Commission Agreement
• Project construction
Dependencies • FDOT approval Contingent upon scope
Resource Constraints • Funding To be determined
• Public vs. Private
Activities to be
Conducted
Feasibility analysis (5 comparable projects) July 2015
FDOT first meeting October 2015
Community Aesthetic Feature application/
submittal to FDOT
November 2015
Cost estimates (external consultant) January 2016
Community Aesthetic Feature application
filed
January 26, 2016
[Christopher Hubbard, 7/20/16]
Status: On Schedule
Funding (Public/Private) February 2016
Lighting consultants contacted March – April 2016
Agenda item for Council approval April 2016
Create and issue Call for Proposals July 2016
Cost proposals and potential project
deadline
August 2016
Review and selection of design firm August 2016
Contracting, construction implementation September 2016
Permitting and construction December 2016
Deviations from
Timeframe
• FDOT approval may need to be routed to Tallahassee for
review. Additional support may be necessary from City’s
lobbyists, should this occur.
• Consultants provided with deadline of 5/30/2016 for cost
estimates and potential projects.
• Staff working with consultant artists to fine-tune
recommendations.
• Mid-range goals adjusted to fit with design schedule.
• Permitting and construction goal remains the same.
Status:
On Schedule
• FDOT Community Aesthetic feature application filed, ready to
proceed to search for external consultant. Cultural Affairs staff
will confer with City of Tampa and consultant artists for
recommendations. Project proceeding on schedule.
• Early estimates focused on similar lighting installations put the
budget at $1.25-1.5-million.
[Christopher Hubbard, 7/20/16]
Status: On Schedule
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 12 Update of Downtown Redevelopment Plan (formerly: Reconsider
Downtown Design Guidelines and Sign Regulations)
Objective Complete comprehensive review of appropriateness of Design
Guidelines and Sign Regulations vis-à-vis ULI Report; current
Council discussion; current development environment;
redevelopment objectives and stakeholder/merchant concerns.
Staff Support Planning and Development is preparing amendments to the
Plan. One Development Review Staff temporarily reassigned to
Long Range Planning to work on this project. An additional
Long Range Planner also involved in aspects of the project.
Lead Department
Planning and Development
Timeframe
15 – 17 months
Total Encumbered
N/A, will complete in-house
Quarterly Expense N/A
Expenditure to Date N/A
Source of Funds N/A(see above)
Staff Lead and
Support
• Mark Parry
• Gina Clayton
• Michael Delk
• Lauren Matzke
• Kyle Brotherton
• Robert Tefft
• various additional Planning staff, if needed.
Supporting
Departments
• CRA
• Economic Development and Housing
Anticipated
Deliverables
• Planning and Development staff analysis and
recommendations for Council discussion and direction
• Amendments to Downtown Redevelopment Plan
Activities to be
Conducted
Council approved change to work program.
Work commenced on the reorganization
and update of existing zoning provisions,
land use and design guidelines.
November 2, 2015
Consult with affected downtown
organizations to determine current
concerns, including: DDB; CRA: CDP; C of
Commerce; Downtown Merchants
Association and neighborhood associations
Process started
and meetings will
be conducted at
key points in the
project
[Michael Delk, 7/7/16]
Status: On Schedule
Conduct review of previous work products
for unresolved items/issues: ULI Study;
Business Task Force Report; Streetsense
work product; Council Downtown sub-
committee work product, review of the
Downtown zoning district, etc.
Process started
and results will be
incorporated into
amendments
Develop more streamlined and reformatted
Plan document. Incorporate the outcomes
of various ULI projects, East Gateway
Vision Plan and TIF analysis. Work will be
incorporated as each project is completed.
Present to Council as work proceeds and
major milestones are met and
input/direction is needed.
January 2016 –
March 2017
April 2016 – March
2017
Prepare Amendments to Redevelopment
Plan and Code as appropriate;
Present to various boards/committees as
needed throughout the process
March 2016 –
March 2017
CDB review and recommendation;
Council Agenda Item to Consider
Amendments
Spring 2017
Research and revisions started 1/1/16 to 3/31/16
Status:
On Schedule
• Amendments needed to the Downtown Redevelopment Plan
as a result of this project, as well as the other major ULI
priority projects including the North Marina Master Plan,
Bluff/Coachman Park/Waterfront Master Plan, and
Comprehensive Boating Plan along with the East Gateway
Vision Plan and TIF Analysis will be consolidated into one
ordinance and presented to the City Council and Community
Development Board. Following Council approval the Plan
amendments must also be reviewed & approved by the PPC,
CPA & BCC as the Plan serves as the special area plan &
CRA plan for Downtown.
• Staff is preparing revisions to the Plan.
[Michael Delk, 7/7/16]
Status: On Schedule
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 27 Community Market/Mercado Feasibility Evaluation
Objective Create a festival core and/or a Mercado in the East Gateway as
a local activity center and civic core of the neighborhood.
Staff Support • Feasibility of Festival Core per the East Gateway Vision Plan
• Investigation of "Mercado" as it needs a fixed location,
including feasibility and cost analysis
• Given the opportunity for land acquisition our focus has been
on a property crucial to the Festival Core concept
Lead Department
Economic Development and Housing
Timeframe
5 months (feasibility); Project timing--to be determined
Total Encumbered Staff time; Project costs--to be determined
Quarterly Expense
Expenditure to date
Source of Funds Festival Core: CRA Funds; Mercado: TBD
Staff Lead and
Support
• Denise Sanderson
• Gabe Parra
• Engineering (Tom Mahony for Survey, Tim Kurtz for
Landscape, James Benwell for Real Estate)
• Planning (Lauren Matzke for Zoning)
• Parks and Rec/Special Events (Festival needs)
Supporting
Departments
• Engineering
• Planning and Development
• Parks and Recreation
Dependencies No external issues; dependent on internal work program staffing
and priorities
Anticipated
Deliverables
• White paper on other “Mercado”/community markets
• Memo to CRA Board identifying anticipated costs and
pros/cons for policy discussion and direction
Activities to be
Conducted
Begin research January 2015
Survey Cleveland Street (starting at
intersection with Gulf to Bay Blvd.)
February- March
2015
Meet with impacted property owners February 2015
Create white paper February-March
2015
Create memo to CRA April 2015
Present to CRA Board April-May 2015
[Denise Sanderson, 7/12/16]
Status: On Schedule
Given the staffing transitions, additional
time is required.
Timeframe is
12/31/16
Status:
On Schedule
• White paper completed: Presented to Council in June
Follow-up: Research underway. Project feasibility of
“Mercado” to be conducted in the same timeframe as Festival
Core. In March 2016 we received the Proposal for
Professional Services from GAI- Bellomo Herbert.
• In June 2016 the City of Seattle Market model was added to
the research of the previous targeted models: Portland, Winter
Garden and Little Haiti.
• Currently researching the marketing companies that
conducted the market feasibility study in Portland, Little Haiti
Marketplace and City of Seattle models.
• Preparing RFP for Market/Mercado feasibility analysis
[Denise Sanderson, 7/12/16]
Status: In Progress
2nd Century Clearwater
Implementation Work Program Summary- Q3 FY2015/16
ULI Priority Items:
Action Item- ULI 20 Enhance Gateways
Objective Enhance the Gateways leading into downtown.
Staff Support Coordinate determination of locations for Gateway monuments.
Manage design & permitting for monuments. Administer
construction contract.
Lead Department
Engineering
Timeframe
Feasibility investigation- 6 months, then design & construction-
1 to 2 years.
Total Encumbered
TBD
Quarterly Expense
Expenditure to Date
Source of Funds General Fund
Staff Lead and
Support
• Tim Kurtz (Engineering)
• Anne Fogarty France (Economic Development/
Administration)
Supporting
Departments
• CRA
• Economic Development
Anticipated
Deliverables
• List of potential locations with constraints
• List of possible enhancement features
• Final plans to be implemented
Activities to be
Conducted
Inventory gateways February - March
2015
Determine above ground, below ground
& jurisdictional constraints
March - June 2015
Prepare list of potential enhancement
features
February - March
2015
Match features to acceptable gateways July 2015
Prepare construction plans for
installation
June 2016 -
December 2016
Construction February - September
2017
Dependencies: • Final branding designs, citywide & downtown
• FDOT approvals
[Michael Quillen, 7/15/16]
Status: In Progress
Status:
In Progress/ Delayed
• Delayed by completion of branding to determine design
templates. Presented preliminary locations to DDB on
7/1/15. Three initial locations chosen: Court/Myrtle,
Court/Chestnut, Myrtle/N. Fort Harrison. Sign types & mock-
ups currently being distributed for comments prior to
obtaining cost estimates from sign companies.
• Construction schedule delayed due to branding graphics.
• Confirming that mock-ups based on the new City brand are
compatible with guidelines for downtown wayfinding.
• New CRA Director will review the downtown wayfinding
guidelines before finalizing a design.
[Michael Quillen, 7/15/16]
2nd Century Clearwater
CRA 388-94872 (Tech District) Program Activity
Program Activity- FY 2015/16
Description Activity Date Expenditures Revenues Balance
Total & Balance thru 9/30/2015 $278,250.08
No Activity Period 1
No Activity Period 2
No Activity Period 3
No Activity Period 4
No Activity Period 5
No Activity Period 6
TAFFIE LLC April. 2016 $6,250.00
No Activity Period 8
TAFFIE LLC June. 2016 $6,250.00
Total & Balance thru Period 9 $12,500.00 $0.00 $265,750.08
388-94872 Technology District Incentives
2nd Century Clearwater
CRA 388-94885 ULI Implementation
Program Activity- FY 2015/16 388-94885 ULI Implementation
Description Activity Date Expenditures Revenues Balance
-$
3rd Quarter Amendments Sept. 2016 $425,126.75
3rd Quarter Amendments Sept. 2016 $574,873.25
Total & Balace as of 9/30/2015 $0.00 $1,000,000.00 1,000,000.00$
No Activity Period 1
No Activity Period 2
No Activity Period 3
No Activity Period 4
No Activity Period 5
No Activity Period 6
No Activity Period 7
No Activity Period 8
No Activity Period 9
Total & Balace thru Period 9 $0.00 $0.00 1,000,000.00$
2nd Century Clearwater
CRA 388-94887 (Library Activation) Program Activity
Program Activity- FY 2015/16 388-94887 Library Activation
Description Activity Date Expenditures Revenue Balance
-$
No Activity Period 1
Transfer from fund 188 Nov. 2015 $99,600.00
Lynda.com Nov. 2015 $12,000.00
R/C K. Law Payroll Dec. 2015 $8,612.63
R/C K. Law Payroll Dec. 2015 $637.21
R/C K. Law Payroll Dec. 2015 $1.20
R/C K. Law Payroll Dec. 2015 $13.96
R/C K. Law Payroll Dec. 2015 $1,536.20
R/C K. Law Payroll Dec. 2015 $131.11
R/C K. Law Payroll Dec. 2015 $3,144.96
RCL Score 11/18/15 Dec. 2015 $150.00
RCL Score 12/8/15 Dec. 2015 $150.00
Score Foundation 1/12/16 Dec. 2015 $150.00
Score Foundation 2/9/16 Jan. 2015 $150.00
Score Foundation 3/1/16 Feb. 2016 $150.00
Elenor Pigman (Etsy Program)Feb. 2016 $100.00
Elenor Pigman (Etsy Program)Feb. 2016 $100.00
Elenor Pigman (Etsy Program)March. 2016 $100.00
Elenor Pigman (Etsy Program)March. 2016 $100.00
Elenor Pigman (Etsy Program)March. 2016 $100.00
Elenor Pigman (Etsy Program)March. 2016 $100.00
Score Foundation 4/5/16 April. 2016 $150.00
Elenor Pigman (Etsy Program)April. 2016 $100.00
Score Foundation 5/3/2016 April. 2016 $150.00
Score Foundation 6/14/2016 May. 2016 $150.00
Elenor Pigman (Etsy Program)May. 2016 $70.00
Elenor Pigman (Etsy Program)May. 2016 $70.00
Elenor Pigman (Etsy Program)May. 2016 $70.00
Journal Entry K. Law Payroll (Salary)June. 2016 $6,838.53
Journal Entry K. Law Payroll (Salary)June. 2016 $8,055.91
Journal Entry K. Law Payroll ( Vac leave)June. 2016 $846.88
Journal Entry K. Law Payroll (Vac leave)June. 2016 $984.49
Journal Entry K. Law Payroll (Sick Leave)June. 2016 $846.86
Journal Entry K. Law Payroll (Sick Leave)June. 2016 $317.57
Journal Entry K. Law Payroll (holiday time)June. 2016 $995.07
Journal Entry K. Law Payroll (holiday time)June. 2016 $169.37
Journal Entry K. Law Payroll (life insur/pension)June. 2016 $2.50
Journal Entry K. Law Payroll (life insur/pension)June. 2016 $2.64
Journal Entry K. Law Payroll (samp insur)June. 2016 $43.67
Journal Entry K. Law Payroll (samp insur)June. 2016 $48.12
Journal Entry K. Law Payroll (Major medica)June. 2016 $1,985.34
Journal Entry K. Law Payroll (Major medica)June. 2016 $1,985.34
Journal Entry K. Law Payroll (SS)June. 2016 $135.53
Journal Entry K. Law Payroll (SS)June. 2016 $135.83
Journal Entry K. Law Payroll (Emp Pension plan)June. 2016 $3,239.28
Journal Entry K. Law Payroll (Emp Pension plan)June. 2016 $539.88
Elenor Pigman (Etsy Program)June. 2016 $70.00
Elenor Pigman (Etsy Program)June. 2016 $70.00
Elenor Pigman (Etsy Program)June. 2016 $70.00
Elenor Pigman (Etsy Program)June. 2016 $70.00
Journal Entry Robotics Competition 6/11/16 @ Library June. 2016 $350.00
Journal Entry Robotics Workshop 12/7/15 @ library June. 2016 $200.00
Journal Entry Robotics Workshop 12/14/15 @ library June. 2016 $200.00
Journal Entry Business SPARK Workshop 3/31/16 @ libraryJune. 2016 $300.00
Journal Entry Business YOU Workshop 6/8/16 @ library June. 2016 $300.00
Total & Balance thru Period 9 $56,990.08 $99,600.00 42,609.92$
2nd Century Clearwater
General Fund Rserve - ULI 181-99888 Program Activity
181-99888 ULI
Balance
Expenditures & Balance a/o 9/30/2014 $500,000.00 $500,000.00
1st Quarter Trans Mar-15
No Activity Period 7
Gulfside Docks/ Floating Docks- Coastal Marine 4 M&A May-15 $8,950.00
Expenditures & Balance for Period 8 (5/31/15)$8,950.00 $491,050.00
Journal Entry Payroll 6/19/15 9 Lib Jun-15 $1,438.86
Journal Entry Payroll 6/19/15 9 Lib Jun-15 $110.07
Gulfside Docks/ Floating Docks-Coastal Marine 4 M&A Jun-15 $8,950.00
Speeler Foundations 4 M&A Jun-15 $2,500.00
Squids Boat & Marine Servce 4 M&A Jun-15 $825.00
Speeler Foundations 4 M&A Jun-15 $1,000.00
Decks & Docks Lumber 4 M&A Jun-15 $903.24
Decks & Docks Lumber 4 M&A Jun-15 $1,056.49
Expenditures & Balance for Period 9 (6/30/15)$16,783.66 $474,266.34
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $1,284.69
Journal Entry Payroll 7/17/15 9 Lib Jul-15 $1,257.98
Journal Entry Payroll 7/31/15 9 Lib Jul-15 $1,284.70
Journal Entry Payroll 7/17/15 9 Lib Jul-15 $37.00
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $154.16
Journal Entry Payroll 7/31/15 9 Lib Jul-15 $154.16
Journal Etry Payroll 7/17/15 9 Lib Jul-15 $143.89
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $307.24
Journal Entry Payroll 7/17/15 9 Lib Jul-15 $307.24
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $113.47
Journal Entry Payroll 7/17/15 9 Lib Jul-15 $106.88
Journal Entry Payroll 7/31/2015 9 Lib Jul-15 $110.07
Stantec Consulting (BR510878)5 P&D Jul-15 $3,315.00
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $48.30
Journal Entry Payroll 7/17/15 9 Lib Jul-15 $16.10
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $11.00
Amazon (korg lilbits synt kit/adult)9 Lib Jul-15 $159.00
Amazon (egg-bot kit/youth)9 Lib Jul-15 $218.31
Amazon (cubelet/photo studio/ adults)9 Lib Jul-15 $339.97
Amazon (wiibox mini 3d printer)Youth 9 Lib Jul-15 $998.00
Amazon (Quadcopter) adult 9 Lib Jul-15 $101.18
Amazon (eletronics discovery kit) youth 9 Lib Jul-15 $45.41
Amazon (variety) Adult 9 Lib Jul-15 $793.89
Expenditures & Balance for Period 10 (7/31/15)$11,307.64 $462,958.70
Journal Entry Payroll 8/14/15 9 Lib Aug-15 $1,336.09
Journal Entry Payroll 8/28/15 9 Lib Aug-15 $719.43
Journal Entry Payroll 8/14/15 9 Lib Aug-15 $102.78
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 $287.77
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 $431.66
Journal Entry Payroll 8/14/2015 9 Lib Aug-15 $307.24
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 $307.24
Journal Entry Payroll 8/14/2015 9 Lib Aug-15 $106.89
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 $106.89
Stantec Consulting Services 5 P&D Aug-15 $13,305.04
Florida Trend 30 ED&H Aug-15 $4,220.00
Amazon (Zhizhy Blck HDMI to VGA Cable 9 Lib Aug-15 $15.06
Amazon (YS 3D Creations- Filaments)9 Lib Aug-15 $249.95
Amazon (ZhiZhi cable adaptor Adult)9 Lib Aug-15 $21.72
Amazon (hatchbox filament ys 3-D)9 Lib Aug-15 $22.96
Amazon (Maker Space YS Ping Pong)9 Lib Aug-15 $16.98
Amazon (Filaments 3d creation Adult)9 Lib Aug-15 $145.00
Amazon (3d printer tools) 9 Lib Aug-15 $88.60
Home Depot(maker space utility cabinet)9 Lib Aug-15 $196.99
Ofice Dept (mkr spc cart for 3d printer)9 Lib Aug-15 $141.99
Amazon ( FlashForge 3d printer)9 Lib Aug-15 $1,199.00
Expenditures & Balance for Period 11 (8/30/15)$23,329.28 $439,629.42
Journal Entry Accrue Payroll 9/30/2015 9 Lib Sep-15 $85.68
Journal Entry Accrue Payroll 9/30/2015 9 Lib Sep-15 $1,153.35
Description ULI #Dept Activity Date Expenditures Revenue
2nd Century Clearwater
General Fund Rserve - ULI 181-99888 Program Activity
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 $1,441.69
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 $1,294.09
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 $2.83
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 $137.30
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 $307.24
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 $307.24
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 $107.31
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 $106.32
Orion Telescope (Planet Sphere & Folding start chart)9 Lib Sep-15 $37.42
Orion Telescope ( Optic & binocular kits)9 Lib Sep-15 $92.54
Amazon (maker space virtual glasses 9 Lib Sep-15 $4.07
Amazon (maker space fire extinguisher)9 Lib Sep-15 $43.51
Amazon ( Maker Space Virtual glasses iphone)9 Lib Sep-15 $4.99
Amazon (Maker space memory card)9 Lib Sep-15 $5.99
Amazon (maker space emrery board)9 Lib Sep-15 $4.25
Amazon (maker space lipo batteries)9 Lib Sep-15 $43.98
Amazon ( maker space misc)9 Lib Sep-15 $104.90
Amazon (maker space quadcopers misc)9 Lib Sep-15 $121.10
Amazon (maker space supplies)9 Lib Sep-15 $134.21
Amazon (white pro filament)9 Lib Sep-15 $43.00
Amazon (maker space painters tape )9 Lib Sep-15 $11.97
CDW- Government 9 Lib Sep-15 $5,203.00
Expenditures & Balance for Period 12 (9/30/15)$10,797.98 $428,831.44
Journal Entry Payroll 10-9-15 9 Lib Oct-15 $1,441.69
Journal Entry Payroll 10-9-15 9 Lib Oct-15 $307.24
Journal Entry Payroll 10-9-15 9 Lib Oct-15 $107.10
Stantec Consulting Services (BR510878)5 P&D Oct-15 $14,998.35
Bld & Maint 9 Lib Oct-15 $45.00
Florida Trend (ST111606)30 ED&H Oct-15 $4,220.00
GODADDY.COM ( Spark)15 SPARK Oct-15 $467.28
Amazon ( ping pong balls)9 Lib Oct-15 $13.25
Amazon (nano quadcopter)9 Lib Oct-15 $35.00
Shi International 9 Lib Oct-15 $4,315.20
Expenditures & Balance for Period 1 (10/31/15)$25,950.11 $402,881.33
Turn 3 Productions 31 Stkhldr Nov-15 $400.00
Moffatt & Nichol (ST112024)1 M&A Nov-15 $9,288.50
Stantec Consulting Services (BR10878)5 P&D Nov-15 $23,666.93
Bld & Maint 9 Lib Nov-15 $592.50
Verizon Florida 15 SPARK Nov-15 $217.56
Sir Speedy invoice # 8493 15 SPARK Nov-15 $162.00
Florida Graphic Services 15 SPARK Nov-15 $199.00
Amazon (EBB Driver Board Adult Stem)9 Lib Nov-15 $52.54
Best Buy (Equipment for ULI Meetings)31 Stkhldr Nov-15 $479.99
Guitar Center (Equipment for ULI meeting)31 Stkhldr Nov-15 $1,079.69
Totally Promotional (SPARK)15 SPARK Nov-15 $189.34
Southern Pine Lumber (Pillings)4 M&A Nov-15 $756.86
Southern Lock & Supply 9 Lib Nov-15 $179.85
Southern Lock & Supply 9 Lib Nov-15 $1,566.00
Expenditures & Balance for Period 2 (11/30/15) $38,830.76 $364,050.57
Cardno TBE 8 P&D Dec-15 $6,390.00
Stantec Consulting 5 P&D Dec-15 $14,890.88
Moffatt & Nichol (ST112024)1 M&A Dec-15 $27,401.50
Verizon Florida 15 SPARK Dec-15 $64.13
GODADDY.COM ( Spark)15 SPARK Dec-15 $699.58
Pinellas County Clerk (Printing)15 SPARK Dec-15 $72.00
Florida Graphic Services 15 SPARK Dec-15 $199.00
Florida Graphic Services 15 SPARK Dec-15 $298.00
Amazon (makey makey Inventory kit)9 Lib Dec-15 $99.90
Expenditures & Balance for Period 3 (12/31/2015 )$50,114.99 $313,935.58
Stantec Consulting (BR510878)5 P&D Jan-16 $11,751.80
Stantec Consulting (BR510878)5 P&D Jan-16 $15,444.00
Stantec Consulting (BR510878)5 P&D Jan-16 $1,384.80
E2 Walls Inc (Library Walls)9 Lib Jan-16 $7,574.60
Verizon Florida 15 SPARK Jan-16 $64.13
2nd Century Clearwater
General Fund Rserve - ULI 181-99888 Program Activity
International Business Innovation (membership)15 SPARK Jan-16 $695.00
International Business Innovation (registration)15 SPARK Jan-16 $920.00
Expenditures & Balance for Period 4 (1/31/2016 )$37,834.33 $276,101.25
Moffatt & Nichol (ST112024)1 M&A Feb-16 $20,750.00
Verizon Florida 15 SPARK Feb-16 $64.91
Think Tank Studio 15 SPARK Feb-16 $1,431.22
Board of County Commissioner 15 SPARK Feb-16 $8,750.00
Sir Speedy invoice # 84293 15 SPARK -$162.00
Amazon.com (SPCSYMA Gyro RC)9 Lib Feb-16 $29.36
Amazon.com (SPC Brass Gear Solder kit)9 Lib Feb-16 $89.23
Amazon.com (Muslin Bckgrnd 3rd Fl)9 Lib Feb-16 $34.26
Amazon.com (Photo Lighting 3rd Fl)9 Lib Feb-16 $432.99
Amazon.com (Photo Light Kit 3rd Fl)9 Lib Feb-16 $107.83
Amazon.com (Video Head Kit)9 Lib Feb-16 $199.88
Amazon.com (Samson Mic 3rd Fl)9 Lib Feb-16 $29.95
Amazon.com (3d Filament Mic Clip)9 Lib Feb-16 $302.59
Wobble Works Inc. (YS Stem Essential Pack)9 Lib Feb-16 $161.96
Worthington Direct (Wkstation & chair)9 Lib Feb-16 $781.31
B & H Photo Video (3rd Fl Camcorder)9 Lib Feb-16 $1,499.00
Expenditures & Balance for Period 5 (2/29/16)$34,502.49 $241,598.76
Stantect Consulting (BR510878)5 P&D Mar-16 $6,867.20
Moffat Nichol (ST112024)1 M&A Mar-16 $2,535.00
Facebook Ad Econ Dev.15 SPARK Mar-16 $17.51
Verizon Florida 15 SPARK Mar-16 $64.91
Sir Speedy 15 SPARK Mar-16 $25.00
Pinellas County Clerk (Printing)15 SPARK Mar-16 $79.96
Amazon.com (Damaged 3D Printer Refund)9 Lib Mar-16 -$199.60
Amazon.com (Damaged 3D Printer Refund)9 Lib Mar-16 -$798.40
Amazon.com (YS Stem Maker Space Robotic Ball)9 Lib Mar-16 $115.49
Amazon.com (YS Driod)9 Lib Mar-16 $139.05
Amazon.com (Filament, SD Card Mak Space)9 Lib Mar-16 $86.54
Amazon.com (Replacement 3D printer)9 Lib Mar-16 $699.00
Versa Products (Funny Gears)9 Lib Mar-16 $20.00
Office Depot 15 SPARK Mar-16 $9.37
Office Furniture.com 9 Lib Mar-16 $653.00
CDW- Government 9 Lib Mar-16 $579.04
Expenditures & Balance for Period 6 (3/31/16)$10,893.07 $230,705.69
Journal Entry Payroll 4-8-2016 9 Lib Apr-16 $82.44
Journal Entry Payroll 4-8-2016 9 Lib Apr-16 $19.20
Journal Entry Payroll 4-8-2016 9 Lib Apr-16 $1.18
Journal Entry Payroll 4-8-2016 9 Lib Apr-16 $25.68
Journal Entry Payroll 4-8-2016 9 Lib Apr-16 $0.55
Facebook Ad (SPARK)15 SPARK Apr-16 $82.49
Verizon Florida 15 SPARK Apr-16 $71.91
Michael Andrews (SPARK)15 SPARK Apr-16 $70.00
Alonzo Cherry (SPARK)15 SPARK Apr-16 $70.00
Pat Hostetler 15 SPARK Apr-16 $50.00
Elite Events & Rentals 15 SPARK Apr-16 $1,144.25
Pier House 60 Hotel (SPARK Speaker)15 SPARK Apr-16 $199.00
Board of County Commissioner 15 SPARK Apr-16 $8,750.00
Clearwater Regional Chamber (SPARK)15 SPARK Apr-16 $6,200.00
Sir Speedy 15 SPARK Apr-16 $165.10
Audra Aja Travel 15 SPARK Apr-16 $106.82
Caribe Royale Resport Suites-A. Aja 15 SPARK Apr-16 $447.00
Wacky Buttons-YS STEM 9 Lib Apr-16 $186.66
Amazon- 3rd Floor Maker Space Camera Light 9 Lib Apr-16 $133.76
Amazon-3rd Floor Maker Space Backdrop 9 Lib Apr-16 $165.77
Amazon-3rd Floor Ephoto & Light Stand 9 Lib Apr-16 $52.58
Pasco Economic Development Council 15 SPARK Apr-16 $30.00
Expenditures & Balance for Period 7 (4/31/16)$18,054.39 $212,651.30
Frontier Communications (SPARK)15 SPARK May-16 $63.33
Frontier Communications (SPARK)15 SPARK May-16 $63.33
Pinellas County Clerk (Printing)15 SPARK May-16 $172.61
Amazon.com (3rd Floor Video Maker)9 Lib May-16 $32.25
2nd Century Clearwater
General Fund Rserve - ULI 181-99888 Program Activity
Survey Monkey (SPARK)15 SPARK May-16 $300.00
Expenditures & Balance for Period 8 (5/31/16)$631.52 $212,019.78
2nd Quarter transfer 5 P&D Jun-16 $375,000.00
Squids Boat & Marine Servce 4 M&A Jun-16 $270.00
Speeler Foundations 4 M&A Jun-16 $1,000.00
Diversified Telecom Servicing 9 Lib Jun-16 $925.00
Journal Entry Use of Lib for N. Marina Comm Meeting #4 5 P&D Jun-16 $250.00
Frontier Communications (SPARK)15 SPARK Jun-16 $63.33
Amazon.com (Spareparts Quadcopter)9 Lib Jun-16 $8.99
Amazon.com (flashforge 3d extruder)9 Lib Jun-16 $12.01
Amazon.com (drone w/out camera)9 Lib Jun-16 $53.98
Source Interiors LLC (maker space furniture)9 Lib Jun-16 $667.80
Source Interiors LLC (maker space interiors)9 Lib Jun-16 $667.80
Expenditures & Balance for Period 9 (6/30/16)$3,918.91 $208,100.87
$291,899.13 $875,000.00 $583,100.87*Total Expenditures & Balance thru Q3 FY 15/16
*Total expenditure of $291,899 doesn't reflect the following expenditures: $42,707 to Create a Water Taxi or Ferry Service (ULI 4) allocated from GFR; $56,990 to Boost
the Library (ULI 9) from CRA; $100,000 for Branding (ULI 29) from GF; $757 to Communicate the Real Estate Market (ULI 30) from GF; and $2500 for TIF Bond
Evaluation (ULI 34) from GF.
| 1
2ND CENTURY CLEARWATER
Progress Report
Q3 FY 15/16
| 2
1 PROGRESS
2 FINANCIAL UPDATE
3 NEXT STEPS
4 QUESTIONS
| 3 2ND CENTURY CLEARWATER
PROGRESS
The 2014 ULI Report implementation identified 41
action items with 13 being deemed Priority Items.
As of Q3 FY 15/16, the status of the 13 Priority
Items are:
•8 - Complete
•4 - On Schedule
•1 - In Progress
| 4 2ND CENTURY CLEARWATER
Complete
•(1) Comprehensive Boating Plan
•(5) Comprehensive North Marina Master Plan
•(9) Boost the Main Library
•(15) Attract an Incubator
•(29) Community Branding Effort
•(30) Real Estate Marketing
•(31) Forum for Discussion with Stakeholders
•(34) TIF Bonds Examination
PROGRESS
| 5 2ND CENTURY CLEARWATER
(1) Comprehensive Boating Plan
•Plan finalized by Moffatt & Nichol
•Researching public restroom and ticket booth
locations
•Two non-priority items also addressed:
(2) Ensure Environmental Integrity of the
Harbor - obtained Clean and Resilient
Marina designation from FDEP
(4) Create a Water Taxi/Ferry - provided
access/egress improvements and rate
subsidy
PROGRESS Complete
Marine and Aviation
| 6 2ND CENTURY CLEARWATER
(5) Comprehensive North Marina Master Plan
•Master Plan finalized by Stantec
•AECOM selected for Phase 2
•Amendments made to
Old Bay Character
District to support hotel
and commercial
development
•Survey work began in
late June
PROGRESS Complete
Planning and Development
| 7 2ND CENTURY CLEARWATER
(9) Boost the Main Library
•Audio/Video recording studio completed
•First CoderDojo for youth program completed
•Classes on 3D printing and drone operation
•Co-sponsored first Business You! event with
Chamber
•Presented TAFFIE program on library
resources for businesses
•SCORE providing weekly programs in support
of small business
PROGRESS Complete
Library
| 8 2ND CENTURY CLEARWATER
(15) Attract an Incubator – Clearwater
Business SPARK
•Clearwater Business SPARK has experienced
a significant increase in website visitors since
the March 31st Open House and VIP
Reception
•46 small business referrals made during Q3
•Conducting monthly Executive Committee
and Advisory Board meetings with partners
PROGRESS Complete
Economic Development and Housing
| 9 2ND CENTURY CLEARWATER
(29) Branding
•Launched spring and summer photo contest
•Revamping city website
with a target launch date
of early 2017
•Sparxoo holding
department meetings
to determine branding
needs
•Rollout is in full swing
PROGRESS
Public Communications
Complete
| 10 2ND CENTURY CLEARWATER
PROGRESS Complete
Economic Development and Housing
(30) Real Estate Marketing
•Staff responded to several inquiries
•Received marketing
award (direct mail
category) from Florida
Economic Development
Council
| 11 2ND CENTURY CLEARWATER
PROGRESS
(31) Create a Forum for the Discussion of
Issues with the City, Development
Partners and Community Stakeholders
•CRA to help coordinate, connect and
communicate 2ND Century Clearwater
initiatives
(34) Investigate the Use of TIF Bonds to
Leverage Redevelopment
•CRA briefing completed
•No follow-up needed
Complete
CRA / Finance
| 12 2ND CENTURY CLEARWATER
On Schedule
•(8) Bluff Master Plan - Imagine Clearwater
•(10) Memorial Causeway Bridge Lighting
•(12) Update of Downtown Redevelopment
Plan
•(27) East Gateway Community Market
In Progress
•(20) Enhance Gateways to Downtown/East
Gateway
PROGRESS
| 13 2ND CENTURY CLEARWATER
(8) Bluff Master Plan – Imagine Clearwater
•Consulting contract signed with HR&A
•Initial stakeholder and steering
committee meetings held
•Scope of work amended
to include aerial transit
component
•Public meetings held in
early August
PROGRESS
Planning and Development
On Schedule
| 14 2ND CENTURY CLEARWATER
(10) Use Bridge as Gateway
•FDOT Community Aesthetic Feature
application filed
•Cultural Affairs staff
discussing with City of
Tampa and consultant
artists
•Similar installations put
the estimated budget at
$1.25 - $1.5 million
On Schedule PROGRESS
Parks and Recreation
| 15 2ND CENTURY CLEARWATER
(12) Update of Downtown Redevelopment
Plan
•Amendments to plan will incorporate other
master planning initiatives i.e. Imagine
Clearwater, Comprehensive Boating Plan,
North Marina Master Plan and East Gateway
Vision Plan
•Planning and Development staff is preparing
revisions to the Plan
PROGRESS On Schedule
Planning and Development
| 16 2ND CENTURY CLEARWATER
(27) East Gateway Community Market and
Festival Core
•Preparing RFP to launch a
Community Market
•GAI- Bellomo Herbert
preparing streetscape
and festival core design
concepts
• Acquired 1384 Gulf to
Bay Blvd.
PROGRESS On Schedule
CRA
| 17 2ND CENTURY CLEARWATER
(20) Enhance Downtown Gateways
•Three Initial locations chosen: Court/Myrtle,
Court/Chestnut and Myrtle/Ft. Harrison
•CRA working with P&D
and Engineering to
finalize a design and to
ensure a
comprehensive
approach
PROGRESS In Progress
Engineering
| 18 2ND CENTURY CLEARWATER
Expenditures:
•$1,536,916 encumbered since September 2014
•$507,353 expended
General Fund: $103,257
General Fund Reserve: $42,707
ULI General Fund: $291,899
CRA: $69,490
FINANCIAL UPDATE
| 19 2ND CENTURY CLEARWATER
The majority of costs to date are from 6 major
projects:
•Comprehensive Boating Plan - $59,975
•North Marina Master Plan - $480,874
•Bluff Master Plan (Imagine Clearwater) -
$438,000
•Boost the Main Library - $177,909
•Attract an Incubator (Clearwater Business
SPARK) - $125,000
•Comprehensive Branding Initiative - $100,000
FINANCIAL UPDATE
| 20 2ND CENTURY CLEARWATER
NEXT STEPS
•Brand 2nd Century Clearwater
•Focus on community engagement and
outreach
•Organize a more cohesive and comprehensive
planning and implementation strategy
•Reformat the 2nd Century Clearwater Quarterly
Progress Report to improve project
management
| 21 2ND CENTURY CLEARWATER
QUESTIONS