05/16/2016Monday, May 16, 2016
1:00 PM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
City Hall Chambers
Community Redevelopment Agency
Meeting Agenda
May 16, 2016Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the April 18, 2016 CRA Meeting as submitted in written
summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Recommend approval of amendments to the Old Bay Character District of the
Clearwater Downtown Redevelopment Plan.
4.2 Accept Urban Land Institute (ULI) Priority (P) Project Quarterly Progress
Report for the period January 1, 2016 through March 31, 2016, as well as the
Funding and Program Activity Reports detailing cumulative expenditures
through March 31, 2016.
4.3 Confirm the City Manager’s appointment of Seth Taylor as the Community
Redevelopment Executive Director, to be effective immediately.
5. Adjourn
Page 2 City of Clearwater Printed on 5/13/2016
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2447
Agenda Date: 5/16/2016 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the April 18, 2016 CRA Meeting as submitted in written summation by
the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 5/13/2016
Community Redevelopment Agency Meeting Minutes April 18, 2016
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Meeting Minutes
Monday, April 18, 2016
1:01 PM
City Hall Chambers
Community Redevelopment Agency
Page 1 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes April 18, 2016
Roll Call
Present 5 - Trustee George N. Cretekos, Trustee Doreen Caudell, Trustee Bob
Cundiff, Trustee Hoyt Hamilton, and Trustee Bill Jonson Also Present – William B. Horne – City Manager, Jill Silverboard – Assistant City
Manager, Pamela K. Akin – City Attorney, Rosemarie Call – City
Clerk, Nicole Sprague – Official Records and Legislative Services
Coordinator
To provide continui ty for research, items are listed in agenda order although not
ne cessarily discussed in that order.
Unapproved 1. Call To Order – Chair Cretekos
The meeting was called to order at 2:04 p.m. at City Hall.
2. Approval of Minutes
2.1 Approve March 14, 2016 CRA Meeting Minutes as submitted in written summation by
the City Clerk.
Trustee Jonson moved to approve March 14, 2016 CRA Meeting
Minutes as submitted in written summation by the City Clerk. The
motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda – None.
4. New Business Items
4.1 Approve the Purchase Contract for the City of Clearwater Community Redevelopment
Agency (CRA) purchase of real property located at 1384 Gulf to Bay Boulevard,
Clearwater, with a purchase price of $160,000 and total expenditures not to exceed
$181,000 including closing costs and preparation of the site; authorize the appropriate
officials to execute same, together with all other instruments required to affect closing;
and authorize the use of East Gateway 388-94849 to fund the cost of $181,000.
The subject property is located at 1384 Gulf to Bay Boulevard and is owned by
Peter V. Gianfilippo and Rita Gianfilippo (Seller). Seller’s property at 1384
Gulf to Bay Boulevard has a total land area of approximately 2,590 square feet.
Page 2 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes April 18, 2016
This is a triangle-shaped parcel at the intersection of Gulf to Bay Boulevard
and Cleveland Street. A building is currently located on the center of the
property that has sporadically been used as a rental car business.
The acquisition of this property is key in being able to achieve the full scope of
the Cleveland Street Streetscape Phase 3 and the Festival Core Project as
envisioned in the East Gateway Vision Plan, the Fiscal Year 12-17 East
Gateway Action Program, and recommended by the ULI Advisory Services
Panel Report (June 2015).
In addition, the Downtown Clearwater Redevelopment Plan has this listed as a
key strategy for the East Gateway Character District. Specifically, Strategy 26
states, “Evaluate the potential public/open space use of the triangular property
bounded by Gulf to Bay Boulevard, Cleveland Street and Hillcrest Avenue. The
site’s prime location could serve as both a gateway for the East
Gateway District and as a significant component of the Cleveland Street
Streetscape improvements. The City may consider vacation of Hillcrest Avenue
to consolidate the site.”
Staff is currently in the process of developing concepts for the Festival Core, or
an open/public space for festivals and community gatherings. Frank Bellomo,
of Bellomo-Herbert and GAI Consultants, is outlining concepts and general
cost estimates for both the Festival Core and Cleveland Streetscape Phase 3.
Jim Millspaugh and Associates, Inc. performed an independent appraisal on
the property. The appraisal provided a value conclusion of $100,000 with a
valuation date of March 23, 2016. While the purchase price is above appraised
value, staff recommends the acquisition of this parcel at this time to be able to
implement strategies from the Downtown Redevelopment Plan and the East
Gateway Vision Plan that will benefit the community and improve property
values in the area as part of the upcoming streetscape.
Summary of costs for the purchase of the subject property are as follows:
Purchase price $160,000
Closing costs $500
Environmental Audit $2,500
Demolition $10,000
Misc. Maintenance $1,800
Asbestos Survey & Removal $5,000
Boundary Survey $1,200
TOTAL $181,000
APPROPRIATION CODE AND AMOUNT:
Funding for this contract is currently available in the East Gateway line item Page 3 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes April 18, 2016
388-94849. As this is a property acquisition, restricted county TIF funds will be
used.
In response to questions, Interim CRA Executive Director Geri Campos
Lopez said the consultant is working with Economic Development,
Planning and Engineering staff on general concepts in order to cost
out the East Gateway streetscape phase 3 and festival
core projects, which is expected to come before the Trustees this
Summer. There is $6 million identified in Penny for Pinellas 3 for the
streetscaping. The festival core has been identified as part of the CRA
work plan. The East Gateway Vision Plan identified the area did not
have a community gathering space; the plan included a rendering of
what the festival core could look like. Part of the festival core would look
like a park; the street could be closed off when there is a special event.
Ms. Campos Lopez said there would be an opportunity for public art in
the park area.
Trustee Caudell moved to Approve the Purchase Contract for the
City of Clearwater Community Redevelopment Agency (CRA)
purchase of real property located at 1384 Gulf to Bay Boulevard,
Clearwater, with a purchase price of $160,000 and total
expenditures not to exceed $181,000 including closing costs and
preparation of the site; authorize the appropriate officials to
execute same, together with all other instruments required to affect
closing; and authorize the use of East Gateway 388-94849 to fund
the cost of $181,000. The motion was duly seconded and carried
unanimously.
4.2 Authorize expenditure of $378,000 from CRA Project Fund 388-94885, ULI
Implementation, to fund a City contract for professional services pursuant to RFP
(Request for Proposal) 04-16 to HR and A Advisors, Inc. for the Imagine Clearwater:
Downtown Waterfront Master Plan Project.
The creation of a master plan for the bluff/waterfront area was identified as a
priority project by the Urban Land Institute (ULI) Advisory Services Panel
during their study of Downtown Clearwater in June, 2014. RFP 4-16 was
prepared by the City of Clearwater to solicit consulting services to develop
such plan with the primary objectives of better connecting the bluff and the
waterfront with the remainder of downtown, creating a strategy for economic
development, activating the waterfront, defining a parking strategy and creating
opportunities for waterfront events to benefit downtown businesses. The RFP
also called for the inclusion of a robust public engagement process and an
implementation strategy to transform the area into a signature waterfront area Page 4 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes April 18, 2016
connected to the commercial area.
On November 18, 2016, notice of RFP 04-16 was posted on the City’s website,
as well as the websites of the American Planning Association and the
Congress for New Urbanism. A total of eight firms submitted proposals by the
January 8, 2016 deadline including: Design Collective; Dover, Kohl, & Partners;
GAI Consultants, Inc.; HR & A Advisors, Inc.; Stantec’s Urban Places Group;
TBG Partners; Urban Design Associates and Zyscovich Architects.
On January 22, 2016, the City’s Evaluation Committee comprised of
representatives of the Planning and Development, Economic Development and
Housing, Engineering, Parks and Recreation and Marine and Aviation
Departments short-listed six of those firms: Design Collective; GAI
Consultants; HR & A Advisors, Inc.; Stantec’s Urban places Group; Urban
Design Associates; and Zyscovich Architects. Interviews were conducted on
February 25 and 26, 2016 and on March 3, 2016 HR & A Advisor’s, Inc. was
selected as the top-ranked firm.
The proposed scope of services calls for the following major tasks in the
development of the waterfront master plan:
• review and analysis of existing conditions (demographic, economic, real
estate market, and physical conditions including circulation and parking,
parks and open space, public realm and opportunities assessment of
major parcels and sites within the study area);
• development of framework plan that address circulation, open space
and catalyst projects;
• development of infrastructure cost estimates for public investments;
• development of action plan/implementation strategy (considers factors
such as market potential, property ownership, policy, etc.; and
• preparation of draft and final master plan
Each task builds upon the previous one and includes development of ideas and
refinements after public input is received. Two opportunities for City Council
review and input will also occur once the draft framework plan is prepared and
then again after the draft master plan is prepared. Public engagement with the
citizens of Clearwater will occur at seven meetings at three points during the
master planning process. A stakeholder coalition made up of a diverse group
of community constituents will also be formed to participate in the process.
Additionally, social media and a project website will be used to provide
information to the community, as well as provide a mechanism for input. The
Planning and Development Department will also conduct outreach activities to
community, business and neighborhood groups. Presentations will also be
made to City Council for input. The conceptual framework plan will be
presented to City Council for feedback as well as the draft Master Plan.
The Planning and Development Department recommends that City Council
award the contract to HR & A Advisors, Inc.
Page 5 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes April 18, 2016
APPROPRIATION CODE AND AMOUNT:
Staff recommends funding this lump sum contract of $378,000 from
388-94885, ULI Implementation. This project code was authorized by the CRA
Board on August 31, 2015 for purposes of implementation of ULI Report
initiatives.
Interim CRA Executive Director Geri Campos Lopez said the funding will
come from the CRA but the contract will be awarded by the City.
In response to questions, Planning and Development Director Michael
Delk said the principals of the proposed firm are out of the area. The scope
of services includes a series of meetings to engage the public, as well
as meeting with the stakeholders group. Staff anticipates developing a
core from the Imagine Clearwater solicitation to be the sounding board
of the public at large. B2 is a local firm that will provide fair amount of
support throughout the process when needed. Some components of the
public engagement effort will require working with Public
Communications. Mr. Delk said this project was assigned to Planning and
Development; staff will work closely with other departments
throughout the process. Ms. Campos Lopez said $1 million was
appropriated to begin the ULI implementation; new projects will need
to identify the appropriate funding source (CRA or City). Mr. Delk said
fifteen years ago selecting an outside firm would be an issue but with
current technology, analysis will be seamless. The key will be for staff to
take advantage of the principals when they are present for the public
meetings. The hourly rate structure is not an additional cost.
Trustee Cundiff moved to authorize expenditure of $378,000 from
CRA Project Fund 388-94885, ULI Implementation, to fund a City
contract for professional services pursuant to RFP (Request for
Proposal) 04-16 to HR and A Advisors, Inc. for the Imagine
Clearwater: Downtown Waterfront Master Plan Project. The motion
was duly seconded and carried unanimously.
4.3 Appoint Economic Development and Housing Director Denise Sanderson as the
Interim Executive Director of the Community Redevelopment Agency effective April
22, 2016.
The Trustees thanked Geri Campos Lopez for her efforts and service during
her tenure with the City of Clearwater.
Trustee Jonson moved to appoint Economic Development and
Page 6 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes April 18, 2016
Housing Director Denise Sanderson as the Interim Executive
Director of the Community Redevelopment Agency effective April
22, 2016. The motion was duly seconded and carried unanimously.
5. Adjourn
The meeting adjourned at 2:34 p.m.
Chair
Community Redevelopment Agency
Attest
City Clerk
Page 7 City of Clearwater Draft
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2440
Agenda Date: 5/16/2016 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Recommend approval of amendments to the Old Bay Character District of the Clearwater
Downtown Redevelopment Plan.
SUMMARY:
The North Marina Area Master Plan, accepted by City Council on January 21, 2016, includes
provisions to encourage hotel, restaurant and other like uses to locate within the waterfront
area in order to strengthen the City ’s position as a boating destination. Specifically, it
emphasizes activating the waterfront by enabling opportunities for the establishment of a mix
of public and private development and active uses while also creating new open /green space.
This planning area overlaps with the northern portion of the Old Bay District of the Clearwater
Downtown Redevelopment Plan generally from Eldridge Street to the northern boundary of
the Old Bay District.
The Planning and Development Department is recommending amendments to the Clearwater
Downtown Redevelopment Plan to address discrepancies between the Old Bay Character
District and the North Marina Area Master Plan. Proposed Ordinance 8885-16 includes
amendments revising the Old Bay District Vision by:
·Providing language in support of the desired uses provided for by the North Marina
Area Master Plan;
·Adding intensity of use specific to overnight accommodations;
·Increasing the permitted Floor Area Ratio (FAR) from 0.5 to 1.0 in key locations; and
·Adding a policy in support of the North Marina Area Master Plan.
At its meeting on April 19, 2016, the Community Development Board reviewed and
unanimously recommended approval of the proposed amendments to the Clearwater
Downtown Redevelopment Plan.
Page 1 City of Clearwater Printed on 5/13/2016
Community Development Board – April 19, 2016
Amendments to the Clearwater Downtown Redevelopment Plan – Page 1
BACKGROUND:
The North Marina Area Master Plan project was commissioned by the City of Clearwater in
response to objectives identified by the Urban Land Institute (ULI) Advisory Services Panel,
who provided strategic advice regarding a comprehensive and long-term perspective for the
continued growth and development of Downtown Clearwater. The North Marina Area Master
Plan is a comprehensive plan that balances the needs of the boating community, area residents
and the development community. This planning area overlaps with the northern portion of the
Old Bay District of the Clearwater Downtown Redevelopment Plan generally from property
fronting both sides of Eldridge Street to the northern boundary of the Old Bay District generally
along Nicholson Street. With assistance from a consultant team led by Stantec, the Planning and
Development Department worked with community stakeholders to identify community needs,
leverage the area’s unique locational advantages, capitalize on market opportunities, and
determine how to balance the needs of the boating community with area residents. The North
Marina Area Master Plan was accepted by City Council on January 21, 2016.
The North Marina Area Master Plan includes provisions to encourage hotel, restaurant and other
tourism-related businesses to locate within the waterfront area in order to strengthen the City’s
position as a boating destination. Specifically, it emphasizes activating the waterfront by
enabling opportunities for the establishment of a mix of public and private development and
active uses while also creating new open/green space. The Old Bay District also currently
encourages more intensive commercial development along North Fort Harrison Avenue.
Although Article 2, Division 9. Downtown District of the Community Development Code
includes overnight accommodations and restaurants as permitted uses, the Old Bay District
Vision does not include hotels and restaurants as permitted uses. In addition the Old Bay District
does not include an intensity of use for overnight accommodations and therefore precludes a
hotel from being developed.
COMMUNITY DEVELOPMENT BOARD
PLANNING AND DEVELOPMENT DEPARTMENT
STAFF REPORT
MEETING DATE:April 19, 2016
AGENDA ITEM:G.6.
ORDINANCE NO.:8885-16
REQUEST:Amendments to the Clearwater Downtown Redevelopment Plan
INITIATED BY:City of Clearwater, Planning and Development Department
Community Development Board – April 19, 2016
Amendments to the Clearwater Downtown Redevelopment Plan – Page 2
Level III Clearwater Downtown Redevelopment Plan Amendment PLANNING & DEVELOPMENT DEPARTMENT
Amendments to the Clearwater Downtown Redevelopment Plan are proposed which will support
the community’s vision regarding desired types of development in the area and will bring the
North Marina Area Master Plan and Clearwater Downtown Redevelopment Plan into alignment.
The Community Development Board is reviewing the proposed amendments in its capacity as
the Local Planning Agency and is requested to make a recommendation regarding the
amendments to the City Council. The Community Redevelopment Agency is requested to make
a recommendation to the City Council regarding the amendments. Once the City Council
approves these amendments, they will be submitted to the Board of County Commissioners for
approval as amendments to the Redevelopment Plan. They will also be submitted to the Pinellas
Planning Council and the Countywide Planning Authority for approval as amendments to the
Special Area Plan governing Downtown.
ANALYSIS:
Proposed Ordinance No. 8885-16 includes amendments revising the Old Bay District Vision by
providing language in support of the desired uses provided for by the North Marina Area Master
Plan, adding intensity of use specific to overnight accommodations, increasing the permitted
Floor Area Ratio (FAR) in a portion of the district from 0.5 to 1.0 and adding a policy in support
of the North Marina Area Master Plan. Below is a summary of each proposed amendment.
1.Allow Hotel Uses: The proposed amendment updates the Old Bay District Vision to
specify where tourism-related development such as restaurants and hotels are desired.
These uses would help to strengthen the City’s position as a boating destination,
which is supported by the market analysis completed as part of the North Marina
Area Master Plan, as well as the Clearwater Comprehensive Boating Plan.
2.Encourage Certain Uses Along the Pinellas Trail:The proposed amendment also
specifies that neighborhood-scale restaurant and other commercial uses are desired
along the Pinellas Trail. The North Marina Area Master Plan notes that the Trail has
been a major economic redevelopment asset in many portions of the County with few
exceptions including the segment which runs through this area, and discusses the
Trail as a potential economic engine for residential and commercial investment.
These proposed uses are supported by the community and are specified in the North
Marina Area Master Plan.
3.Increase Overall Allowed FAR in a Limited Area of the Old Bay District: The
Intensity section includes a proposed update to provide an increase in the permitted
FAR from 0.5 to 1.0 for properties fronting North Fort Harrison Avenue and
westward. The North Marina Area Master Plan encourages more intensive tourism-
centric uses along the waterfront. In addition, the Clearwater Downtown
Redevelopment Plan currently envisions North Fort Harrison Avenue to be the main
commercial area in the character district providing neighborhood commercial uses on
properties on both sides of the street. Increasing the permitted FAR for properties as
noted above will better support the desired level of intensity of commercial and
mixed uses in the district. The current FAR of 0.5 is proposed to remain the same in
the remainder of the Old Bay District.
Community Development Board – April 19, 2016
Amendments to the Clearwater Downtown Redevelopment Plan – Page 3
Level III Clearwater Downtown Redevelopment Plan Amendment PLANNING & DEVELOPMENT DEPARTMENT
4.Establish Density for Hotels: The Old Bay District’s Intensity section is also
updated to differentiate between dwelling unit and hotel unit density and provides a
maximum density of 50 hotel units per acre for properties equal to or greater than two
acres that are located west of North Osceola Avenue and north of Seminole
Boulevard. Establishing hotel unit density will allow hotels in selected portions of the
Old Bay District.
5.Add Policy Regarding Master Plan:Policy 12 is added which specifically provides
support for the desired development patterns and uses of the North Marina Area
Master Plan. This will reinforce the relationship and connection between the two
plans.
The proposed amendments support several principles that guided the development of the
Clearwater Downtown Redevelopment Plan and are set forth below (see Vision of the Plan, page
47):
Downtown Clearwater is a major center of activity, business and governments;
Downtown’s unique waterfront location should be a focal point for revitalization efforts
and an orientation for all of Downtown. Views of and access to the water must be
preserved;
The Pinellas Trail is a unique resource for recreation and economic development within
Downtown; and
The elimination of blighting conditions and the revitalization of the existing and
expanded CRA are critical to the future health of Downtown.
The proposed amendments also support Goals and Objectives currently found in the Clearwater
Downtown Redevelopment Plan (pages 48-50) including:
Goal 1 (People Goal): Downtown shall be a place that attracts people for living,
employment and recreation. The City shall encourage redevelopment that will attract
residents and visitors to Downtown as a recreation, entertainment and shopping
destination.
Goal 3 (Amenity Goal): Create Downtown as a memorable place to be enjoyed by
residents and visitors that capitalizes on Clearwater’s waterfront location, natural
resources, built environment and history.
Community Development Board – April 19, 2016
Amendments to the Clearwater Downtown Redevelopment Plan – Page 4
Level III Clearwater Downtown Redevelopment Plan Amendment PLANNING & DEVELOPMENT DEPARTMENT
CONSISTENCY WITH THE COMPREHENSIVE PLAN
A review of the Clearwater Comprehensive Plan identified the following Goal, Objectives and
Policies which will be furthered by the proposed amendments to the Clearwater Downtown
Redevelopment Plan:
Policy A.5.5.1 Development should be designed to maintain and support the existing or
envisioned character of the neighborhood.
Goal A.6 The City of Clearwater shall utilize innovative and flexible planning and
engineering practices, and urban design standards in order to protect
historic resources, ensure neighborhood preservation, redevelop blighted
areas, and encourage infill development.
Objective A.6.1 The redevelopment of blighted, substandard, inefficient and/or obsolete
areas shall be a high priority and promoted through the implementation of
redevelopment and special area plans, the construction of catalytic private
projects, city investment, and continued emphasis on property
maintenance standards.
Policy A.6.1.7 Downtown Clearwater is designated as a Regional Activity Center suitable
for increased threshold intensity for development consistent with the
boundaries of the Central Business District as identified by the Tampa Bay
Regional Planning Council’s Strategic Regional Policy Plan and as
indicated in the Clearwater Downtown Redevelopment Plan approved in
2004.
Policy A.6.1.8 The City shall continue to support and implement approved community
redevelopment area plans, such as the Clearwater Downtown
Redevelopment Plan adopted in 2004 and Beach by Design adopted in
2001.
Policy A.6.5.1 The City shall support the Pinellas Trail and examine opportunities for
Trail extensions or spurs to connect regional attractions and employers
Objective A.6.6 Tourism is a substantial element of the City’s economic base and as such
the City shall continue to support the maintenance and enhancement of
this important economic sector.
Policy A.6.6.1 The City supports and encourages the continued development and
redevelopment of overnight accommodation uses.
Policy A.6.6.2 The City supports the adoption of higher density/intensity standards for
overnight accommodation uses such that a sufficient supply shall be
available within the City provided that concurrency standards are met.
Community Development Board – April 19, 2016
Amendments to the Clearwater Downtown Redevelopment Plan – Page 5
Level III Clearwater Downtown Redevelopment Plan Amendment PLANNING & DEVELOPMENT DEPARTMENT
SUMMARY AND RECOMMENDATION:
The proposed amendments to the Clearwater Downtown Redevelopment Plan implement the
City Council’s desire to provide opportunities for tourism-related uses such as hotel and
restaurant within certain areas of the North Marina Area Master Plan and the Old Bay District.
These provisions confirm and reinforce the City’s commitment to implementing the strategies
developed from the ULI study and the subsequent acceptance of the North Marina Area Master
Plan by City Council. In addition, the proposed amendments are consistent with and will further
the goals of the Clearwater Comprehensive Plan. Further, the proposed ordinance establishes
intensity of use standards for hotels, increases the maximum FAR standards in certain areas and
provides language in support of the desired uses specified by the accepted North Marina Area
Master Plan for property in the Old Bay District in support of the vision of the Master Plan area
as developed by City Staff, its consultants and the surrounding community. The proposed
amendments to the Old Bay District, as outlined above, will align the North Marina Area Master
Plan with the Clearwater Downtown Redevelopment Plan providing a unified vision for the area.
Based upon the above, the Planning and Development Department recommends APPROVAL of
Ordinance No. 8885-16 that amends the Clearwater Downtown Redevelopment Plan.
Prepared by Planning and Development Department Staff:
Mark T. Parry, AICP
Senior Planner
ATTACHMENTS:
Ordinance No. 8885-16
Resume
Maps
ORDINANCE NO. 8885-16
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA, MAKING
AMENDMENTS TO THE CLEARWATER DOWNTOWN
REDEVELOPMENT PLAN BY AMENDING CHAPTER 3 LAND USE
PLAN/REDEVELOPMENT PLAN, OLD BAY DISTRICT, ADDING THE
CAPABILITY FOR HOTEL DEVELOPMENT IN THE DISTRICT VISION;
ENCOURAGING RESTAURANT,COMMERCIAL, AND TOURISM-
RELATED DEVELOPMENT WEST OF NORTH OSCEOLA AVENUE
AND ALONG THE PINELLAS TRAIL; INCREASING THE PERMITTED
FLOOR AREA RATIO (FAR) FOR ALL PROPERTY FRONTING NORTH
FORT HARRISON AVENUE AND WESTWARD; ESTABLISHING
PERMITTED MAXIMUM HOTEL DENSITY; ADDING A NEW POLICY
SUPPORTING THE DEVELOPMENT PATTERNS AND USES WITHIN
THE NORTH MARINA AREA MASTER PLAN; AND PROVIDING AN
EFFECTIVE DATE.
WHEREAS, the City Council approved the updated Clearwater Downtown Redevelopment
Plan on September 18, 2003 by adopting Ordinance No. 7153-03 and has subsequently amended
it; and
WHEREAS, the Pinellas Planning Council has recognized the Clearwater Downtown
Redevelopment Plan as an adopted Special Area Plan, pursuant to Section 6.5.4.3 of The
Countywide Rules; and
WHEREAS, the City of Clearwater has the authority pursuant to The Countywide Rules to
amend a Special Area Plan adopted prior to August 7, 2015; and
WHEREAS, the requirements of Florida Statutes Chapter 163 have been met; and
WHEREAS, The North Marina Area Master Plan project was commissioned by the City of
Clearwater in response to objectives identified by the Urban Land Institute (ULI) Advisory Services
Panel, who provided strategic advice regarding a comprehensive and long-term perspective for the
continued growth and development of Downtown Clearwater; and
WHEREAS, the North Marina Area Master Plan is a comprehensive plan that balances the
needs of the boating community, area residents and the development community and was
accepted by City Council on January 21, 2016; and
WHEREAS, the North Marina Area Master Plan, which encompasses a portion of the Old
Bay District of the Downtown Redevelopment Plan, provides for the inclusion of hotel, restaurant,
commercial and other like tourism-related development; and
WHEREAS, the increased intensity of use, as proposed herein, within the Old Bay District
of the Downtown Redevelopment Plan, will encourage hotel, restaurant, commercial and other like
tourism-related development, consistent with the North Marina Area Master Plan; and
WHEREAS, these proposed amendments conform to the Comprehensive Plan of the City of
Clearwater; now, therefore,
2 Ord. No. 8885-16
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. That Chapter 3. Land Use Plan/Redevelopment Plan of the Clearwater
Downtown Redevelopment Plan, Old Bay District, District Vision, pages 63 through 66, be
amended to read as follows:
District Vision
Uses
The Old Bay District is envisioned to be a mixed-use neighborhood supporting the Downtown
employment base with residential, limited neighborhood commercial and office uses. A variety
of densities and housing styles are encouraged throughout the District, as well as renovations
of existing older structures.
This District provides an opportunity for higher-density residential uses along Clearwater Harbor
west of North Osceola Avenue, provided such development is sensitive to the established low-
rise historic character of the District. The area west of North Osceola Avenue may also
consider tourism-related development, such as retail and restaurants.Hotel development,
however, may only occur in the area west of North Osceola Avenue and north of Seminole
Street.The eastern frontage of North Osceola Avenue may retain its residential use, convert
existing buildings to offices, redevelop with residential scale offices or combine these two uses
on the same site. North Fort Harrison Avenue is envisioned as the main commercial area
providing neighborhood commercial uses on properties on both sides of the street. The area
between North Fort Harrison Avenue and North Garden Avenue should continue to be a mixed-
use area permitting commercial and office development and encouraging the incorporation of
residential uses in mixed-use projects. Properties located east of North Garden Avenue may be
redeveloped with residential uses, residential scale office development or a mix of these two
uses. Neighborhood-scale restaurant or commercial development is permitted along the
Pinellas Trail. The parcel within the District east of the Pinellas Trail through to North Myrtle
Avenue is envisioned to remain as the City’s Gas Department administrative offices and
warehouse.
* * * * *
Section 2. That Chapter 3. Land Use Plan/Redevelopment Plan of the Clearwater
Downtown Redevelopment Plan, Old Bay Character District, Intensity, pages 64 through 65, be
amended to read as follows:
Intensity
Floor Area Ratio (FAR) - 0.5 FAR;
Density -West of North Garden Avenue:
< 2 acres – 25 units/acre
> 2 acres – 50 units/acre
Between North Garden Avenue and the
Pinellas Trail:
3 Ord. No. 8885-16
< 1 acre - 7.5 units/acre
> 1 acre - 25 units/acre
Intensity of Use
1
Floor Area Ratio:
Properties fronting North Fort Harrison Avenue and westward:
Floor Area Ratio (FAR) - 1.0 FAR
Properties eastward of properties fronting North Fort Harrison Avenue:
Floor Area Ratio (FAR) - 0.5 FAR
Density1
Properties fronting North Fort Harrison Avenue and westward:
< 2 acres – 25 dwelling units/acre
≥2 acres – 50 dwelling units/acre
Properties eastward of properties fronting North Fort Harrison Avenue:
< 1 acre - 7.5 dwelling units/acre
≥1 acre - 25 dwelling units/acre
Properties west of North Osceola Avenue and north of Seminole Boulevard:
≥2 acres - 50 hotel/dwelling units/acre
1.Properties with frontage along both North Fort Harrison and North Garden Avenues
shall be considered as fronting North Fort Harrison Avenue for the purposes of intensity of use.
Section 3.That Chapter 3. Land Use Plan/Redevelopment Plan of the Clearwater
Downtown Redevelopment Plan, Old Bay District, Old Bay District Policies, page 65, be
amended by adding a new Policy 12, to read as follows:
* * * * *
Policy 12: The Old Bay District will support the desired development patterns and uses within
the North Marina Area Master Plan.
Section 4.The City Manager or designee shall forward said amendments to any
agency required by law or rule to review or approve same.
Section 5.Should any part or provision of this Ordinance be declared by a court of
competent jurisdiction to be invalid, the same shall not affect the validity of the Ordinance as a
whole, or any part thereof other than the part declared to be invalid.
Section 6.This ordinance shall take effect immediately upon adoption, subject to the
approval by the Pinellas County Board of County Commissioners and the Countywide Planning
Authority.
4 Ord. No. 8885-16
PASSED ON FIRST READING _____________________
PASSED ON SECOND AND FINAL _____________________
READING AND ADOPTED
___________________________
George N. Cretekos
Mayor
Approved as to form: Attest:
_______________________________________________________
Camilo Soto Rosemarie Call
Assistant City Attorney City Clerk
PINELLAS TRAILlDREW MYRTLEGARDENJONES
SEM INOLE
OSCEOLAELDRIDGE
FORT HARRISONSPRUCEBLANCHE B LITTLEJOHNNICHOLSON
FERNHARTALDENMAPLE
GE ORG I A
MARGO
NICHOLSON
OSCEOLAHARTHART
NICHOLSON
MA PL E MAPL E
/
Old Bay Distr ict, Prop osed Den sity
1 in ch = 40 0 fee t
Dens ity
Le ss th an 2 Ac res = 25 DU/A*Grea te r tha n o r e qual to 2 Acres = 50 DU/A* or 50 HU/A**
Le ss th an 2 Ac res = 25 DU/A*Grea te r tha n o r e qual to 2 Acres = 50 DU/A*
Le ss th an 1 Ac re = 7.5 DU/A*Grea te r tha n o r e qual to 1 Acre = 25 DU/A*
* = D w e ll ing Units per Ac re** = H o tel Units per Ac re
PINELLAS TRAILlDREW MYRTLEGARDENJONES
SEM INOLE
OSCEOLAELDRIDGE
FORT HARRISONSPRUCEBLANCHE B LITTLEJOHNNICHOLSON
FERNHARTALDENMAPLE
GE ORG I A
MARGO
NICHOLSON
OSCEOLAHARTHART
NICHOLSON
MA PL E MAPL E
/
Old Bay Distr ict, Prop osed FAR
1 in ch = 40 0 fee t
Floor Area Ratio
0.5
1.0
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2441
Agenda Date: 5/16/2016 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.2
SUBJECT/RECOMMENDATION:
Accept Urban Land Institute (ULI) Priority (P) Project Quarterly Progress Report for the period
January 1, 2016 through March 31, 2016, as well as the Funding and Program Activity
Reports detailing cumulative expenditures through March 31, 2016.
SUMMARY:
As a part of the ULI Advisory Services Panel Report implementation, staff committed to
providing quarterly updates on the status of Priority (P) items. The updates are reflected in the
ULI Report Implementation Matrix which includes the Funding Sources and Cost (through Q2
FY15-16) spreadsheet. Additionally, Program Activity Reports for ULI General Fund Account
(181-99888) and CRA Library Activation Account (388-99887) detailing total encumbrances
and expenditures are provided for review.
Projects Update:
To summarize, the status of the 13 Priority (P) projects are as follows:
8 Projects are complete and/or in the implementation phase:
·Comprehensive Boating Plan for Harbor (ULI 1)
·Comprehensive North Marina Master Plan (ULI 5)
·Boost Downtown Library to Support Redevelopment (ULI 9)
·Attract Incubator/Support Entrepreneurial Ecosystem (ULI 15)
· Comprehensive Branding Initiative (ULI 29)
·Real Estate Parcel Marketing (ULI 30)
·Create Stakeholder Advisory Group (ULI 31)
·TIF Bonds Examination (ULI 34)
4 Projects are on schedule:
·Master Development Plan for Bluff/Coachman/Waterfront (ULI 8)
·Use Harbor Bridge as Aesthetic Gateway (ULI 10)
·Update of Downtown Redevelopment Plan (ULI 12)
·Mercado in East Gateway (ULI 27)
1 Project is in progress/delayed :
·Enhance Gateways to Downtown/East Gateway (ULI 20)
In addition to the council-designated priority projects, two additional ULI projects have been
addressed:
·Create a Water Taxi/Ferry (ULI 4)
Page 1 City of Clearwater Printed on 5/13/2016
File Number: ID#16-2441
·Ensure Environmental Integrity of Clearwater Harbor (ULI 2)
Expenditure Update:
With respect to the financial expenditure report, on an accrual basis, $692,396 has been
encumbered with $409,795 expended for ULI projects since September 2014. Broken down
by funding source, the expenditure allocations are: General Fund, $103,257; General Fund
Reserve; $9,817; ULI General Fund Reserve, $269,294; and CRA, $27,527.
The majority of expenditures/commitments to date are attributable to five projects: 1)
Comprehensive Boating Plan, $59,975; 2) North Marina Master Plan, $105,624; 3) Boost the
Library - Library Maker Space and staffing, $177,909; 4) Attract an Incubator- Clearwater
Business SPARK, $125,000; and 5) Comprehensive Branding Initiative, $100,000.
The ULI Report Implementation Matrix and Funding Sources and Cost spreadsheet reflect ULI
activities conducted thru Q2 FY 2015/16.
Detailed information, including fund allocations, timeframes, staff resources and
responsibilities for each Priority Item (P) is provided in the ULI Priority Item Status Updates.
Additionally, staff has provided Program Activity Reports identifying line item expenditures and
fund balance through the period ending March 31, 2016, for the General Fund ULI account
(181-99888) and the CRA Library Activation Account (388-99887).
No actual or committed funds were charged against the $1,000,000 CRA/ULI Project Account
(388-94885) in Q2 FY2015/16. Beginning with the Q3 FY 2015/16 Progress Report, a similar
activity report will be provided for the $1,000,000 CRA /ULI Project Account.
Page 2 City of Clearwater Printed on 5/13/2016
ULI Program Activity
General Fund Reserve - ULI 181-99888
181-99888 ULI
Balance
Expenditures & Balance a/o 9/30/2014 $500,000.00
1st Quarter Trans Mar-15
No Activity Period 7
Gulfside Docks/ Floating Docks- Coastal Marine 4 M&A May-15 $8,950.00
Expenditures & Balance for Period 8 (5/31/15)$8,950.00 $491,050.00
Journal Entry Payroll 6/19/15 9 Lib Jun-15 $1,438.86
Journal Entry Payroll 6/19/15 9 Lib Jun-15 $110.07
Gulfside Docks/ Floating Docks-Coastal Marine 4 M&A Jun-15 $8,950.00
Speeler Foundations 4 M&A Jun-15 $2,500.00
Squids Boat & Marine Servce 4 M&A Jun-15 $825.00
Speeler Foundations 4 M&A Jun-15 $1,000.00
Decks & Docks Lumber 4 M&A Jun-15 $903.24
Decks & Docks Lumber 4 M&A Jun-15 $1,056.49
Expenditures & Balance for Period 9 (6/30/15)$16,783.66 $474,266.34
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $1,284.69
Journal Entry Payroll 7/17/15 9 Lib Jul-15 $1,257.98
Journal Entry Payroll 7/31/15 9 Lib Jul-15 $1,284.70
Journal Entry Payroll 7/17/15 9 Lib Jul-15 $37.00
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $154.16
Journal Entry Payroll 7/31/15 9 Lib Jul-15 $154.16
Journal Etry Payroll 7/17/15 9 Lib Jul-15 $143.89
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $307.24
Journal Entry Payroll 7/17/15 9 Lib Jul-15 $307.24
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $113.47
Journal Entry Payroll 7/17/15 9 Lib Jul-15 $106.88
Journal Entry Payroll 7/31/2015 9 Lib Jul-15 $110.07
Stantec Consulting (BR510878)5 P&D Jul-15 $3,315.00
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $48.30
Journal Entry Payroll 7/17/15 9 Lib Jul-15 $16.10
Journal Entry Payroll 7/2/15 9 Lib Jul-15 $11.00
Amazon (korg lilbits synt kit/adult)9 Lib Jul-15 $159.00
Amazon (egg-bot kit/youth)9 Lib Jul-15 $218.31
Description ULI #Dept Activity Date Expenditures
ULI Program Activity
General Fund Reserve - ULI 181-99888
Amazon (cubelet/photo studio/ adults)9 Lib Jul-15 $339.97
Amazon (wiibox mini 3d printer)Youth 9 Lib Jul-15 $998.00
Amazon (Quadcopter) adult 9 Lib Jul-15 $101.18
Amazon (eletronics discovery kit) youth 9 Lib Jul-15 $45.41
Amazon (variety) Adult 9 Lib Jul-15 $793.89
Expenditures & Balance for Period 10 (7/31/15)$11,307.64 $462,958.70
Journal Entry Payroll 8/14/15 9 Lib Aug-15 $1,336.09
Journal Entry Payroll 8/28/15 9 Lib Aug-15 $719.43
Journal Entry Payroll 8/14/15 9 Lib Aug-15 $102.78
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 $287.77
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 $431.66
Journal Entry Payroll 8/14/2015 9 Lib Aug-15 $307.24
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 $307.24
Journal Entry Payroll 8/14/2015 9 Lib Aug-15 $106.89
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 $106.89
Stantec Consulting Services 5 P&D Aug-15 $13,305.04
Florida Trend 30 ED&H Aug-15 $4,220.00
Amazon (Zhizhy Blck HDMI to VGA Cable 9 Lib Aug-15 $15.06
Amazon (YS 3D Creations- Filaments)9 Lib Aug-15 $249.95
Amazon (ZhiZhi cable adaptor Adult)9 Lib Aug-15 $21.72
Amazon (hatchbox filament ys 3-D)9 Lib Aug-15 $22.96
Amazon (Maker Space YS Ping Pong)9 Lib Aug-15 $16.98
Amazon (Filaments 3d creation Adult)9 Lib Aug-15 $145.00
Amazon (3d printer tools) 9 Lib Aug-15 $88.60
Home Depot(maker space utility cabinet)9 Lib Aug-15 $196.99
Ofice Dept (mkr spc cart for 3d printer)9 Lib Aug-15 $141.99
Amazon ( FlashForge 3d printer)9 Lib Aug-15 $1,199.00
Expenditures & Balance for Period 11 (8/30/15)$23,329.28 $439,629.42
Journal Entry Accrue Payroll 9/30/2015 9 Lib Sep-15 $85.68
Journal Entry Accrue Payroll 9/30/2015 9 Lib Sep-15 $1,153.35
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 $1,441.69
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 $1,294.09
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 $2.83
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 $137.30
ULI Program Activity
General Fund Reserve - ULI 181-99888
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 $307.24
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 $307.24
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 $107.31
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 $106.32
Orion Telescope (Planet Sphere & Folding start chart)9 Lib Sep-15 $37.42
Orion Telescope ( Optic & binocular kits)9 Lib Sep-15 $92.54
Amazon (maker space virtual glasses 9 Lib Sep-15 $4.07
Amazon (maker space fire extinguisher)9 Lib Sep-15 $43.51
Amazon ( Maker Space Virtual glasses iphone)9 Lib Sep-15 $4.99
Amazon (Maker space memory card)9 Lib Sep-15 $5.99
Amazon (maker space emrery board)9 Lib Sep-15 $4.25
Amazon (maker space lipo batteries)9 Lib Sep-15 $43.98
Amazon ( maker space misc)9 Lib Sep-15 $104.90
Amazon (maker space quadcopers misc)9 Lib Sep-15 $121.10
Amazon (maker space supplies)9 Lib Sep-15 $134.21
Amazon (white pro filament)9 Lib Sep-15 $43.00
Amazon (maker space painters tape )9 Lib Sep-15 $11.97
CDW- Government 9 Lib Sep-15 $5,203.00
Expenditures & Balance for Period 12 (9/30/15)$10,797.98 $428,831.44
Journal Entry Payroll 10-9-15 9 Lib Oct-15 $1,441.69
Journal Entry Payroll 10-9-15 9 Lib Oct-15 $307.24
Journal Entry Payroll 10-9-15 9 Lib Oct-15 $107.10
Stantec Consulting Services (BR510878)5 P&D Oct-15 $14,998.35
Bld & Maint 9 Lib Oct-15 $45.00
Florida Trend (ST111606)30 ED&H Oct-15 $4,220.00
GODADDY.COM ( Spark)15 SPARK Oct-15 $467.28
Amazon ( ping pong balls)9 Lib Oct-15 $13.25
Amazon (nano quadcopter)9 Lib Oct-15 $35.00
Shi International 9 Lib Oct-15 $4,315.20
Expenditures & Balance for Period 1 (10/31/15)$25,950.11 $402,881.33
Turn 3 Productions 31 Stkhldr Nov-15 $400.00
Moffatt & Nichol (ST112024)1 M&A Nov-15 $9,288.50
Stantec Consulting Services (BR10878)5 P&D Nov-15 $23,666.93
Bld & Maint 9 Lib Nov-15 $592.50
ULI Program Activity
General Fund Reserve - ULI 181-99888
Verizon Florida 15 SPARK Nov-15 $217.56
Sir Speedy invoice # 8493 15 SPARK Nov-15 $162.00
Florida Graphic Services 15 SPARK Nov-15 $199.00
Amazon (EBB Driver Board Adult Stem)9 Lib Nov-15 $52.54
Best Buy (Equipment for ULI Meetings)31 Stkhldr Nov-15 $479.99
Guitar Center (Equipment for ULI meeting)31 Stkhldr Nov-15 $1,079.69
Totally Promotional (SPARK)15 SPARK Nov-15 $189.34
Southern Pine Lumber (Pillings)4 M&A Nov-15 $756.86
Southern Lock & Supply 9 Lib Nov-15 $179.85
Southern Lock & Supply 9 Lib Nov-15 $1,566.00
Expenditures & Balance for Period 2 (11/30/15) $38,830.76 $364,050.57
Cardno TBE 8 P&D Dec-15 $6,390.00
Stantec Consulting 5 P&D Dec-15 $14,890.88
Moffatt & Nichol (ST112024)1 M&A Dec-15 $27,401.50
Verizon Florida 15 SPARK Dec-15 $64.13
GODADDY.COM ( Spark)15 SPARK Dec-15 $699.58
Pinellas County Clerk (Printing)15 SPARK Dec-15 $72.00
Florida Graphic Services 15 SPARK Dec-15 $199.00
Florida Graphic Services 15 SPARK Dec-15 $298.00
Amazon (makey makey Inventory kit)9 Lib Dec-15 $99.90
Expenditures & Balance for Period 3 (12/31/2015 )$50,114.99 $313,935.58
Stantec Consulting (BR510878)5 P&D Jan-16 $11,751.80
Stantec Consulting (BR510878)5 P&D Jan-16 $15,444.00
Stantec Consulting (BR510878)5 P&D Jan-16 $1,384.80
E2 Walls Inc (Library Walls)9 Lib Jan-16 $7,574.60
Verizon Florida 15 SPARK Jan-16 $64.13
International Business Innovation (membership)15 SPARK Jan-16 $695.00
International Business Innovation (registration)15 SPARK Jan-16 $920.00
Expenditures & Balance for Period 4 (1/31/2016 )$37,834.33 $276,101.25
Moffatt & Nichol (ST112024)1 M&A Feb-16 $20,750.00
Verizon Florida 15 SPARK Feb-16 $64.91
Think Tank Studio 15 SPARK Feb-16 $1,431.22
Board of County Commissioner 15 SPARK Feb-16 $8,750.00
Sir Speedy invoice # 84293 15 SPARK -$162.00
ULI Program Activity
General Fund Reserve - ULI 181-99888
Amazon.com (SPCSYMA Gyro RC)9 Lib Feb-16 $29.36
Amazon.com (SPC Brass Gear Solder kit)9 Lib Feb-16 $89.23
Amazon.com (Muslin Bckgrnd 3rd Fl)9 Lib Feb-16 $34.26
Amazon.com (Photo Lighting 3rd Fl)9 Lib Feb-16 $432.99
Amazon.com (Photo Light Kit 3rd Fl)9 Lib Feb-16 $107.83
Amazon.com (Video Head Kit)9 Lib Feb-16 $199.88
Amazon.com (Samson Mic 3rd Fl)9 Lib Feb-16 $29.95
Amazon.com (3d Filament Mic Clip)9 Lib Feb-16 $302.59
Wobble Works Inc. (YS Stem Essential Pack)9 Lib Feb-16 $161.96
Worthington Direct (Wkstation & chair)9 Lib Feb-16 $781.31
B & H Photo Video (3rd Fl Camcorder)9 Lib Feb-16 $1,499.00
Expenditures & Balance for Period 5 (2/29/16)$34,502.49 $241,598.76
Stantect Consulting (BR510878)5 P&D Mar-16 $6,867.20
Moffat Nichol (ST112024)1 M&A Mar-16 $2,535.00
Facebook Ad Econ Dev.15 SPARK Mar-16 $17.51
Verizon Florida 15 SPARK Mar-16 $64.91
Sir Speedy 15 SPARK Mar-16 $25.00
Pinellas County Clerk (Printing)15 SPARK Mar-16 $79.96
Amazon.com (Damaged 3D Printer Refund)9 Lib Mar-16 -$199.60
Amazon.com (Damaged 3D Printer Refund)9 Lib Mar-16 -$798.40
Amazon.com (YS Stem Maker Space Robotic Ball)9 Lib Mar-16 $115.49
Amazon.com (YS Driod)9 Lib Mar-16 $139.05
Amazon.com (Filament, SD Card Mak Space)9 Lib Mar-16 $86.54
Amazon.com (Replacement 3D printer)9 Lib Mar-16 $699.00
Versa Products (Funny Gears)9 Lib Mar-16 $20.00
Office Depot 15 SPARK Mar-16 $9.37
Office Furniture.com 9 Lib Mar-16 $653.00
CDW- Government 9 Lib Mar-16 $579.04
Expenditures & Balance for Period 6 (3/31/16)$10,893.07 $230,705.69
$269,294.31 $230,705.69*Total Expenditures & Balance thru Q2 FY 15/16
*Total expenditure of $269,294 does not reflect the following expenditures: $9,817 to Create a water taxi or ferry service (ULI 4) allocated from
GFR; $27,427 to Boost the Library (ULI 9) from CRA; $100,000 for Branding (ULI 29) from GF; $757 to Communicate the real estate market (ULI 30)
from GF; and $2500 for TIF Bond Evaluation (ULI 34) from GF.
Page 1
ULI REPORT IMPLEMENTATION MATRIX (P): Identifies Priority Action Items
Priority Items Only *Timeframe begins when Council or City Manager provide direction/approval
Month/years represent time to completion or implemetation phase from commencement
Objective Timeframe*Status Q2 FY15/16 Activity Cost
1)Create a Comprehensive Boating Plan (P)
M&A
ED&H, P&R,
Library
Create a Comprehensive Boating Plan that
identifies current coditions and assets while
recommending best options for short and long
term action. Provide cost projections and outline
development options in the Plan. 1 year
Phase 1:
Complete
Phase 2
Implementation
Comprehensive Boating Plan completed-
City Council approved the Plan on 1/21/16 with
direction to develop “next steps” for Council review.
Referendum question #5 passed on 3/15/16.
Currently researching floating restrooms and ticket
booth alternatives.$59,975
5)
Create comprehensive North Marina Master Plan
(Small Area Plan) (P)P&D
M&A
Update 10 year old Special Area Plan to reflect
current condition. Create framework to facilitate
development and investment in North Marina
Master Plan area.1 year
Phase 1:
Complete
Phase 2
Implementation
North Marina Master Plan completed-
Amendments to the Old Bay Character District to
support hotel development and additional
commercial development in certain locations being
prepared for City Council consideration in May,
2016. $105,624
8)Master Plan the Bluff/Coachman Park/Waterfront
P&R
Engineering
Formulate a Master Development Plan for the
Bluff/Coachman Park/Waterfront to facilitate the
recommendation of the ULI Advisory Services
Panel Report and Clearwater Downtown
Redevelopment Plan for the successful
redevelopment of Downtown.22 months On Schedule
Subsequent Downtown Plan changes, as well as
Charter and/or Special Act changes, may be
required.
Estimated cost: $200-
$300K (depending on
scope)
9)Boost the Library (P)
Library
P&R
ED&H
Develop strategy to: 1) Make the Library an
“Attractor Element” in Downtown to bring
additional people to the Downtown through
expanded mission as ”maker space”; 2) align the
Library more closely with the economic
development priorities of the City for Downtown,
i.e. “entrepreneurial ecosystem”.9 months
Phase 1:
Complete
Phase 2
Implementation
Building configuration moving forward- 3rd floor
Lab complete, 2nd floor space modified.
Entrepreneurial classes and tech training
underway. Online training regularly used by 80+
users each month. Video recording studio on 3rd
floor near completion. Coder Dojo for youth
beginning soon. Partnership development
continues.
Encumbered:$177,509
Cost to Date:$74,863
STRATEGY 1.2: Bluff/Waterfront
STRATEGY 1.1: Waterfront District--Promote and grow the boating culture; instill activity along the waterfront.
ACTION
Lead
Department
FOCUS AREA 1: STRATEGY
Planning, Development and Design Strategies
Page 2
Objective Timeframe*Status Q2 FY15/16 Activity CostACTION
Lead
Department
10)Use Bridge as Gateway (P)
P&R
Legal
Engineering
Evaluate fiscal, programmatic and regulatory
feasibility of highlighting bridge as downtown
redevelopment component.
(1) and (2)
DOT and Legal
--6 months; (3)
6-9 month
public art
process On Schedule
FDOT Community Aesthetic feature application
filed. Lighting consultants have been contacted
and are preparing cost proposals and potential
projects.
$350-400k (based on
Tampa's project--Could be
opportunity for corporate
sponsorship) Early
estimates focused on
similar lighting installations
put the budget at $1.25-1.5
million.
12)
Update of Downtown Redevelopment Plan
(formerly: Reconsider Downtown Design
Guidelines and Sign Regulations) (P)P&D
Complete comprehensive review of
appropriateness of Design Guidelines and Sign
Regulations vis-à-vis ULI Report; current Council
discussion; current development environment;
redevelopment objectives and
stakeholder/merchant concerns. 15-17 months On Schedule
Staff is preparing revisions to the Downtown
Redevelopment Plan. n/a
15)Attract an Incubator (P)ED&H
CRA
Create an “Entrepreneurial Ecosystem” to foster,
incubate and support job development and
entrepreneurship in Clearwater.5 months
Phase 1:
Complete
Phase 2
Implementation
VIP Reception and Open House held on 3/31/16.
Conducting monthly Executive Committee and
Advisory Board meetings with the Clearwater
Business SPARK partners.
Encumbered:$125,000
Cost to Date:$14,528
20)
Enhance Gateways (to include: five points
intersection; Cleveland and Myrtle, lntermodal
hub, Pinellas Trail; Fort Harrison & Court) (P)Engineering
ED&H, CRA Enhance the Gateways leading into downtown.TBD Delayed
Three initial locations chosen: Court/Myrtle,
Court/Chestnut, Myrtle/ N. Fort Harrison. Sign
types & mock-ups currently being distributed for
comments prior to obtaining cost estimates from
sign companies.TBD
27)Commmunity Market (P)CRA
ED&H
Create a festival core and/or a Mercado in the
East Gateway as a local activity center and civic
core of the neighborhood.
(1) 3 years
(2) TBD On Schedule
Research underway. Project feasibility of
“Mercado” to be conducted in the same timeframe
as Festival Core with recommendation to CRA in
May/June 2016.
(1) TBD
(2) TBD
FOCUS AREA 2: COMMUNICATION/PARTNERSHIPS
Item 2.1: Clearwater must begin to actively tell its story
STRATEGY 1.3: Central Business District: Make downtown more attractive; bring people to the streets; make downtown more navigable
STRATEGY 1.4: Community Gateways and Connections
Page 3
Objective Timeframe*Status Q2 FY15/16 Activity CostACTION
Lead
Department
29)Conduct community branding effort (P)PC Re-brand and create a community identity.12 months
Phase 1:
Complete
Phase 2
Implementation
Graphics package delivered and being
implemented.Final report received from NorthStar.
The change-out of logos has begun. Entryway
monument has been changed. Uniforms have
been arriving from new vendor. Rollout is in full
swing.$100k
30)
Communicate the real estate market and potential
for expansion of real estate activity (P)ED&H
PC
Prepare a marketing piece that highlights
housing, retail, and office demand for web-based
and social media distribution. Added advertising
in Florida Trend magazine and press releases. 8 months
Phase 1:
Complete
Phase 2
Implementation
Completed Q1 FY14/15;
Staff continues to market properties
$9,197
Includes $757 in additional
funds for production &
distribution - used dept
budget, not ULI funds
31)
Create a forum for the discussion of issues with
the city, development partners, and community
stakeholders (P)ACM
Identify a Communications Stakeholder Group.
Council determined that a periodic stakeholder
meeting would meet this objective.
Subject to
Council
Concurrence
Phase 1:
Complete
Phase 2
Implementation
CRA coordinating ongoing meetings with key
stakeholders (Downtown Development Board,
Clearwater Downtown Partnership, Clearwater
Regional Chamber of Commerce and Clearwater
Neighborhoods Coaltion)n/a
34)
Investigate the use of TIF bonds to leverage
redevelopment (P)ACM
Finance
White paper presented and CRA board briefing
with Financial Advisor completed identifying
cost/benefit analysis.4 months Complete Incorporated as part of existing work program
$2500 absorbed by Dept.
Budget
FOCUS AREA 3: ORGANIZATIONAL CAPACITY AND IMPLEMENTATION
ITEM 3.1: Implementation
Item 2.2:
Page 4
ULI REPORT IMPLEMENTATION MATRIX (P): Staff recommended initiatives to begin within 1st 90 days.
Funding Sources and Costs thru Q2 FY15/16
ACTIONS
General Fund
General
Fund
Reserve
ULI
General Fund
Reserve
CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
FOCUS AREA 1: STRATEGY
Planning, Development and Design Strategies
STRATEGY 1.1: Waterfront District--Promote and grow the boating culture; instill activity along the waterfront.
1)Create a Comprehensive Boating Plan (P) $ 59,975 $ 59,975 $ 59,975 $ -
Actual Cost: $59,975
Estimated cost: $35k
1a)
Provide recreational boating experiences at
downtown marina $ - $ - TBD
2)
Ensure environmental Integrity of Clearwater
Harbor $ - $ - (1) TBD; (2) n/a; (3) $400k
3)Ensure future connections to the waterfront $ - $ - TBD
4)Create a water taxi or ferry service $104,242 $ 9,817 $ 24,942 $ 34,759 $ 69,483
City provided acces/egress
improvements & rate
subsidy
5)
Create comprehensive North Marina Master Plan
(Small Area Plan) (P) $ 105,624 $ 105,624 $ 105,624 $ -
Actual Cost:$105,624
Estimated at $75k+/-(
(dependiing on final scope)
6)Attract waterfront restaurants $ - $ - TBD
7)
Capitalize and grow Old Clearwater Bay housing
stock $ - $ -
TBD--Incentives needed
for Rehab program funding;
$15k for consultant
SUBTOTAL STRATEGY 1.1 269,841$ $ - $ 9,817 $ 190,541 $ - $ - $ - $ - $ - $ - $ 200,358 $ 69,483
STRATEGY 1.2: Bluff/Waterfront
8)
Master Plan the Bluff/Waterfront:
-Appoint Steering Committee
-Engage Development Consultant
-RFP for Master Plan Consultant (Public
Engagement) $ 6,390 $ 6,390 $ 6,390 $ -
$200-300k (depends on
scope)
8a)
Referendum process after Bluff Master Plan
(added for timeline purposes) $ - $ -
Election schedule chosen
will be major determinant
of cost
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
Page 5
ACTIONS
General Fund
General
Fund
Reserve
ULI
General Fund
Reserve
CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
8b)
Following Master Plan process, conduct RFP
process for "horizontal or master" developer (to
develop opportunity sites along the Bluff) $ - $ - n/a
8c)Expand Coachman Park $ - $ - TBD
8d)Identify opportunity sites along the Bluff $ - $ - TBD
8e)Attract and promote a large draw on City Hall site $ - $ - TBD
8f)
Make attractive locations across the Bluff and to
the water (Cleveland street connection) $ - $ - TBD
9)Boost the Library (P) $ 177,509 $ 47,436 $ 27,427 $ 74,863 $ 102,646
GFR: $17,000 to upgrade
PT to FT; $50,000 for
evening hours, $50,000 for
Fri & Sat morning, general
fund and $30,000 to
reconfigure space. CRA:
Interlocal Agreement for
staffing, equipment,
education and training
related to SPARK initiative.
10)Use Bridge as Gateway (P) $ - $ -
$350-400k (based on
Tampa's project--Could be
opportunity for corporate
sponsorship)
SUBTOTAL STRATEGY 1.2 183,899$ -$ 53,826$ 27,427$ -$ -$ -$ -$ -$ 81,253$ $ 102,646
STRATEGY 1.3: Central Business District: Make downtown more attractive; bring people to the streets; make downtown more navigable
11)Make downtown more navigable $ - $ -
TBD, based upon system
selected
12)Update of Downtown Redevelopment Plan (P) $ - $ - n/a
13)
Consider application of Form-based Code (in the
Downtown Redevelopment Plan area) $ - $ - Est. $75-100k
14)
Create a Streetscape Toolkit (for
secondary/arterial streets) $ - $ -
(3) $6m in Penny 3
allocated for Cleveland
Streetscape Phase 3
Page 6
ACTIONS
General Fund
General
Fund
Reserve
ULI
General Fund
Reserve
CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
15)Attract an Incubator (P) $ 125,000 $ 14,528 $ 14,528 $ 110,472
FY15-16 budget allocation
$100,000 approved in May
2015; TAFFIE (Incubator)
agreement ($25,000
requested from CRA) in
November 2015 marks
completion
16)Consider City Hall with Intermodal Hub $ - $ -
$5.5M in Penny 2017 for
Intermodal Center/City Hall
17)
Create a secondary service-based retail
environment along Fort Harrison $ - $ - TBD
18)
Attract additional retail/restaurants
(i.e. Find the next Starbucks) $ - $ - TBD
19)
Attract another cultural or entertainment venue to
the area (i.e. Find the next Capitol Theatre) $ - $ - TBD
SUBTOTAL STRATEGY 1.3 $ 125,000 $ - $ 14,528 $ - $ - $ - $ - $ - $ - $ 14,528 $ 110,472
STRATEGY 1.4: Community Gateways and Connections
20)
Enhance Gateways (to include: five points
intersection; Cleveland and Myrtle, lntermodal
hub, Pinellas Trail; Fort Harrison & Court) (P) $ - $ - TBD
21)
Promote downtown brand through signage,
public art, architectural elements, and green
space $ - $ - TBD
22)Build a garage near or adjacent to intermodal hub $ - $ -
$7 M - $8 M per garage;
Source of Funds TBD
23)
Create bike/walk loop to connect Downtown with
North Greenwood and East Gateway $ - $ - est. $500k
24)Connect Jolley Trolley to East Gateway $ - $ - TBD
25)
Evaluate highest and best use of the existing golf
course and enhance Glen Oaks Park $ - $ - n/a
26)
Connect Glen Oaks to East Gateway via a
Stevenson Creek Trail $ - $ -
Est. $400k not including
land acquisition
27)Commmunity Market (P) $ - $ -
(1) TBD
(2) TBD
Page 7
ACTIONS
General Fund
General
Fund
Reserve
ULI
General Fund
Reserve
CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
28)Promote Healthy Food $ - $ - TBD
SUBTOTAL STRATEGY 1.4 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
TOTAL FOCUS AREA 1 $ 578,740 $ - $ 9,817 $ 258,895 $ 27,427 $ - $ - $ - $ - $ - $ 296,139 $ 282,601
FOCUS AREA 2: COMMUNICATION/PARTNERSHIPS
Item 2.1: Clearwater must begin to actively tell its story
29)Conduct community branding effort (P) $ 100,000 $ 100,000 $ 100,000 $ - $100k
30)
Communicate the real estate market and
potential for expansion of real estate activity (P) $ 9,197 $ 757 $ 8,440 $ 9,197 $ -
Estimated at $5k-Total cost
reflects marketing (Two FL
Trend Ads); Additional
funds used for prod &
distrib - used dept budget,
not ULI funds
SUBTOTAL STRATEGY 2.1 109,197$ $ 100,757 $ 8,440 $ - $ - $ - $ - $ - $ - $ 109,197 $ -
Item 2.2:
31)
Create a forum for the discussion of issues with
the city, development partners, and community
stakeholders (P) $ 1,960 $ 1,960 $ 1,960 $ - n/a
SUBTOTAL STRATEGY 2.2 1,960$ $ - $ 1,960 $ - $ - $ - $ - $ - $ - $ 1,960 $ -
TOTAL FOCUS AREA 2 111,157$ $ 100,757 $ 10,400 $ - $ - $ - $ - $ - $ - $ 111,157 $ -
FOCUS AREA 3: ORGANIZATIONAL CAPACITY AND IMPLEMENTATION
ITEM 3.1: Implementation
32)Identify Lead Responsibility $ - $ - n/a
33)Revise Downtown Redevelopment Plan $ - $ - n/a
Page 8
ACTIONS
General Fund
General
Fund
Reserve
ULI
General Fund
Reserve
CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
34)
Investigate the use of TIF bonds to leverage
redevelopment (P) $ 2,500 $ 2,500 $ 2,500 $ -
Complete-
Total cost: $2500 absorbed
within dept budget. Did not
use ULI funds
35)
Add Clean and Safe Program to Downtown
Redevelopment Plan $ - $ - TBD
36)Support Special Events $ - $ -
Approved FY15/16 funding
for Blast Friday: CRA
funding: $75k; DDB
funding: $25K
SUBTOTAL STRATEGY 3.1 2,500$ $ 2,500 $ - $ - $ - $ - $ - $ - $ - $ 2,500 $ -
ITEM 3.2: Engage Partners
37)Create framework for engaging partners $ - $ - n/a
38)Pinellas County $ - $ - $ - n/a
39)Business Leadership $ - $ - $ - n/a
40)Church of Scientology $ - $ - $ - n/a
41)Community Leaders $ - $ - $ - n/a
SUBTOTAL STRATEGY 3.2 -$ $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
TOTAL FOCUS AREA 3 2,500$ $ 2,500 $ - $ - $ - $ - $ - $ - $ - $ 2,500 $ -
TOTAL ALL FOCUS AREAS 692,396$ $ 103,257 $ 9,817 $ 269,294 $ 27,427 $ - $ - $ - $ - $ - $ 409,795 $ 282,601
Status: Complete/Phase 2- Implementation
ULI Implementation Work Program Summary- Q2 FY2015/16
Priority Items:
Action Item- ULI 1 Create a Comprehensive Boating Plan for Clearwater Harbor
Objective • Identify Current Conditions and assets within Clearwater local
area
• Develop table of Comparable Waterfront Municipalities
• Identify best options for both short term and long term action
and provide cost projections
• Present completed report to City Council outlining development
options, costs and graphics depicting the balance and
integration of options to gain support for further action
Staff Support • Work with purchasing to create and oversee RFP
• Complete purchase order and process payments to consulting
company
• Attend public meetings to assist in gathering feedback
• Work with Moffat and Nichol in developing a Comprehensive
Boating Plan
Lead Department Marine and Aviation
Timeframe
1 Year
Time to complete extended by 2 months, project met objectives
and aligned with the North Marina Plan timeline and public
meetings, completed and presented along with the North Marina
Basin Master Plan
Total Encumbered $59,975
Quarterly Expense
Expenditure to Date $59,975
Source of Funds General Fund Reserve
Staff Lead and
Support
• Bill Morris
• Denise Sanderson
• Michael Delk
• Ed Chesney
Supporting
Departments
• Planning and Zoning
• ED&H
• Engineering (environmental)
• Library
• Parks and Recreation
Anticipated
Deliverables
Comprehensive Boating Plan for Clearwater Harbor
Activities to be
Conducted
Develop and Issue RFP March- April 2015
Select consultant- award RFP to May 2015
[William D. Morris, 4/27/16]
Status: Complete/Phase 2- Implementation
consulting firm Moffat and Nichol
a. Online open survey to capture
participants not able to interact with
consultant
b. Consultant study period and
community engagement -
Conducted in person surveys at
Super Boat race with tenant and
transient boaters prepared
comparable location data, regulatory
and environmental constraints
c. Additional public meeting added to
North Marina Plan benefited the
Comprehensive Boating plan with
additional public input used to
develop alternatives for improved
and community supported
developments
October - November
2015
August - November
2015
Consultant Report December 2015
Attend public meetings to assist in
gathering feedback
November 16, 2015 &
December 16, 2015
Council Presentation - Item approved
with direction to develop next steps
January 21, 2016
Referendum question #5 passed March 15, 2016
Status: Phase 1
Complete
RFP initially delayed 60 days necessitated by extended
negotiation of consultant’s scope of work, as well as medical leave
by Director. However, work progressed with the Comp Boating
Plan being finalized on January 21, 2016.
Status: Phase 2
Implementation
Electronic and hard copies were delivered with direction to
develop “next steps” and bring back to Council. As a “next step”,
worked with Legal Dept. to develop referendum item question #5
reflecting items outlined in the Comprehensive Boating Plan.
Currently researching floating restrooms and ticket booth
alternatives.
[William D. Morris, 4/27/16]
Status: Complete/Phase 2- Implementation
ULI Implementation Work Program Summary- Q2 FY 2015/16
Priority Items
Action Item- ULI 5 Create Comprehensive North Marina Master Plan
Objective Update 10 year old Special Area Plan to reflect current
conditions and create framework to facilitate development
and investment in Plan area.
Staff Support This item was completed
Lead Department
Planning and Development
Timeframe
12 Months
Draft/Issue RFP (2 to 4 Months) Study (6 to 8 Months)
Total Encumbered $105,624
Quarterly Expense $35,448
Expenditure to Date $105,624
Source of Funds General Fund Reserve
Staff Lead and
Support
• Katie See
• Lauren Matzke
• Gina Clayton
• Michael Delk
• Bill Morris
• various other support staff as needed
Supporting
Departments
• Marine and Aviation
• Economic Development
Anticipated
Deliverables
Revised Marina Area Master Plan
Activities to be
Conducted
Prepare and Issue RFP December 2014 -
February 2015
Engage Consultant May 2015
Establish Stakeholder Advisory Group May 2015
Analysis/Public Engagement Process May – August
2015
Present Final Plan to City Council January 21, 2016
Status: Phase 1
Complete
The North Marina Master Plan was finalized.
Status: Phase 2
Implementation
Implementation of Plan to be tracked through Second
Century Initiatives. Amendments to the Old Bay Character
District to support hotel development and additional
commercial development in certain locations being
prepared for City Council consideration in May, 2016.
[Michael Delk/Gina Clayton, 4/22/16]
Status: Complete/Phase 2- Implementation
ULI Implementation Work Program Summary- Q2 FY2015/16
Priority Items
Action Item- ULI 9 Boost Downtown Library as Activity Center to Support
Downtown Activation and Redevelopment
Objective Develop strategy to: 1) Make the Library an “Attractor Element”
in Downtown to bring additional people to the Downtown through
expanded mission as ”maker space”; 2) align the Library more
closely with the economic development priorities of the City for
Downtown, i.e. “entrepreneurial ecosystem”.
Staff Support Library staff is responsible for maintaining equipment,
conducting training sessions, booking trainers and programs on
the areas of business and technology and developing
partnerships with the business and tech community.
Lead Department
Library
Timeframe
9 Months
Total Encumbered
$177,509
Quarterly Expense $12,537
Expenditure to Date $74,863 ( GFR-$47,436) (CRA -$27,427)
Source of Funds General Fund Reserves ($77,909); CRA ($99,600); Private Fund
contributions
Staff Lead (and
support)
• Barbara Pickell
• Jen Obermeir
• David Stoner
• Keith Law
Supporting
Departments
• Economic Development and Housing
• CRA
Anticipated
Deliverables
• Consultant Report on repurposing the Library to create
“maker space” components
• Assessment of Library utilization feasibility as component of
emerging “entrepreneurial ecosystem”
• Space utilization changes are underway. Equipment has
been purchased and is being configured.
• Partnership development is underway. Funding support and
sharing of knowledge and talent are the priorities.
• On-line tech and business training database available
• On-line marketing course scheduled
• Outreach is ongoing, including Maker Fair at Barnes and
Noble and open houses.
• 1st robotics Olympiad successfully completed.
[Barbara Pickell, 4/18/16]
Status: Complete/Phase 2- Implementation
• Clearwater Business Spark partnership successfully
developing programs.
Activities to be
Conducted
Maker Space feasibility and Space Analysis March 2015
“Entrepreneurial Ecosystem” MOU March 2015
Hire Contract Employee to Develop P/P
partnership opportunities and agreements
April 2015
Library space configuration per consultant
study
April 2015-
September 2016
Hire regular Library program specialist October 2015
Online training database available and
in person business training begins
January 1, 2016-
February 9, 2016
Status: Phase 1
Complete
• Library events calendar added under Clearwater Business
Spark
• Building configuration moving forward- 3rd floor Lab complete,
2nd floor space modified
• Entrepreneurial classes and tech training underway
• Online training regularly used by 80+ users each month
• Youth Robotics teams bring home trophies from tournaments
and basic robotics programs presented at Ross Norton for
underprivileged youth
Status: Phase 2
Implementation
• Video recording studio on 3rd floor near completion
• Coder Dojo for youth beginning soon
• Partnership development continues
• Implementation underway
[Barbara Pickell, 4/18/16]
Status: Complete/Phase 2- Implementation
ULI Implementation Work Program Summary- Q2 FY2015/16
Priority Items
Action Item- ULI 15 Attract an Incubator (Phase 1)
Implementation & Budget Tracking (Phase 2)
Objective
Create an “Entrepreneurial Ecosystem” to foster, incubate and
support job development and entrepreneurship in Clearwater.
Staff Support
• Part of ED&H and CRA work program
• City serves as program coordinator for Clearwater Business
SPARK
• City oversees MOU with TAFFIE and FSBDC to facilitate
ongoing programming
• City manages Clearwater Business SPARK budgetCity to
intake SPARK phone line inquiries from the community and
make appropriate referrals
• City to represent Network at events and speaking
engagements
Lead Department Economic Development and Housing
Timeframe Phase 1: 5 Months/Complete
Phase 2: In Progress
Total Encumbered $125,000
Quarterly Expense $11,960
Expenditure to Date $14,528 (GFR)
Source of Funds CRA ($25,000)
General Fund Reserve ($100,000)
Staff Lead and
Support
• Denise Sanderson
• Audra Aja
Supporting
Departments
• Library
• Legal
• CRA
Dependencies FSBDC of Pinellas (partner)
TAFFIE (partner)
Anticipated
Deliverables
• CRA Funding Agreement
• City/CRA/Partners MOU
Activities Meeting with Stakeholders December 2014 –
May 2015
Draft Plan (Vision, Mission, Goals,
Measurements ) for Ecosystem
December 2014
Evaluation of Funding Options January 2015
Conduct Needs Assessment (w/PCED) January 2015
[Denise Sanderson, 4/15/16]
Status: Complete/Phase 2- Implementation
Recommendation to CRA Executive
Director
February 2015
Draft MOU with Partners February 2015
Draft Agreements March - April 2015
Completed branding initiative to include
color palette, logo and tagline
September 2015
Website completed and phone line
established
January 2016
Development of printed collateral materials
and promotion items
January 2016
Marketing, advertising placement and
sponsorship acquisition for Open House
January - March
2016
VIP Reception and Open House held March 2016
Status: Phase 1
Complete
• MOU approved by CRA & Council in May 2015; Council
approved budget request for FY15-16 allocating $100,000;
TAFFIE (Incubator) agreement ($25,000 requested from CRA)
in November 2015 marks completion. Going forward, all
activities to be coordinated under the Clearwater Business
Spark initiative.
• Logo developed; website created
(www.clearwaterbusinessspark.com); phone number and
email established; Pop Up banners purchased for partner
locations.
Status: Phase 2
Implementation
• VIP Reception and Open House held on 3/31/16 with
approximately 200 attendees including community leaders,
elected officials and public at large.
• Conducting monthly Executive Committee and Advisory Board
meetings with the Clearwater Business SPARK partners.
[Denise Sanderson, 4/15/16]
Status: Complete/Phase 2- Implementation
ULI Implementation Work Program Summary- Q2 FY 2015/16
Priority Items
Action Item- ULI 29 Branding
Objective
Re-brand and create a community identity.
Staff Support Plan and coordinate project. All documents and projects
have to be redesigned to reflect new brand so more time is
required to re-design documents.
Lead Department
Public Communications
Timeframe
Project is underway. Branding deliverables will be done
summer 2015. Implementation will be done throughout
2016.
Total Encumbered $100,000
Quarterly Expense
Expenditure to Date
Source of Funds Strategic Direction Action Plan
Staff Lead (and support)
• Joelle Castelli
• Brand Manager has been hired (Sparxoo)
• Hiring additional graphic designer (approved in FY 15-16
budget)
Supporting Departments
• Economic Development
• Information Technology (website)
Dependencies • None
Anticipated Deliverables
• Brand print, verbiage, talking points, graphic elements,
graphic implementation plan
Activities to be Conducted Branding Contract Approved by
Council
August 2014
Focus Groups and In-town visit September 2014
Surveys Conducted December 2014
and January 2015
BrandPrint Presentation March 2015
Graphics Package Delivered June 2015
Graphics Package Implementation June 2015 to 2016
Preparing for summer photo contest,
met with chamber partners, and
created a cultural affairs campaign for
launch in summer 2016
January 1, 2016-
March 31, 2016
Status: Phase 1
• Creative Committee Begins
Meeting (three month process)
[Joelle Castelli, 4/27/16]
Status: Complete/Phase 2- Implementation
Complete • Brand Print Statement Approved
• Strapline Approved
• Logo Selected
• Working on Graphics Package
Status: Phase 2
Implementation
Initially delayed due to overall branding schedule revision,
as follows:
• Graphics Package Delivered
• Graphic Package Implemented
• The change-out of logos has begun
• Entryway monument has been changed
• Uniforms have been arriving from new vendor
• Final report received from NorthStar
• Rollout is in full swing
[Joelle Castelli, 4/27/16]
Status: Complete/Phase 2- Implementation
ULI Implementation Work Program Summary- Q2 FY2015/16
Priority Items
Action Item- ULI 30 Communicate the real estate market and potential for expansion
of real estate activity
Objective
1) Leverage ULI Report market analysis to market key available
sites and buildings
2) Prepare marketing material that highlights the housing, retail,
hotel and office demand for print, web-based and social media
campaign based upon ULI Analysis.
Staff Support Director responds to inquiries as appropriate
Lead Department
Economic Development & Housing
Timeframe 4 months- complete
Total Encumbered
Quarterly Expense
Expenditure to Date $9,197
Source of Funds CRA ($8,440)
ED & H Dept. Budget ($757)
Staff Lead (and
support)
• Denise Sanderson
• Laura Canary
• Additional assistance provided by Anne Fogarty-France,
Audra Aja and Diane Hufford
Supporting
Departments
• Public Communications
• Real Estate Services
Dependencies None
Anticipated
Deliverables
• Electronic (PDF) document summarizing available sites/bldgs
• Print version(s)
Activities to be
Conducted
Team mtg: Goals, audience January 2015
Identify available sites/bldgs January 2015
Gather listing information January 2015
Create document February 2015
Gather names/addresses (mail/email) February 2015
Place on website March 2015
Post link on social media (LinkedIn,
Facebook, Twitter)
March 2015
Post individual sites to TampaBaySites.org March 2015
Distribute to stakeholders (realtors,
developers, land use attorneys, engineers)
March 2015
[Denise Sanderson, 4/15/16]
Status: Complete/Phase 2- Implementation
Status: Phase 1
Complete
• Distributed brochure to more than 600 real estate developers,
agents/brokers, land use attorneys, site selectors and
community leaders and organizations.
• Wrote blog for Tampa Bay Partnership (Mar 2015).
• Placed advertisements in Florida Trend magazine (Sept and
Oct 2015 issues; estimated >250,000 readers).
• Posted on Facebook and LinkedIn social media groups
(>12,000 followers).
• Posted on City’s website. Issued press release (Nov 2015).
Status: Phase 2
Implementation
Several inquiries received; responded appropriately regarding
city interest and desires for subject property.
[Denise Sanderson, 4/15/16]
Status: Complete/Phase 2- Implementation
ULI Implementation Work Program Summary- Q2 FY2015/16
Priority Items
Action Item- ULI 31 Create a Forum for the Discussion of Issues with the City,
Development Partners and Community Stakeholders
Objective Provide a vehicle for the primary stakeholder interests in
Downtown and East Gateway to exchange information on ULI
Study implementation, exchange views on issues, share
information relevant to implementation activities and coordinate
individual activities related to ULI implementation
Staff Support Completed
Lead Department
CM
Timeframe
120 days
Total Encumbered
Quarterly Expense
Expenditure to Date $1,960
Source of Funds General Fund Reserves
Staff Lead and
Support
• Rod Irwin, ACM
• Pam Akin, City Attorney
• Rosemarie Call, City Clerk
Supporting
Departments
• City Manager
• City Attorney
• City Clerk
Dependencies Compliance with Open Meeting Law Requirements
Anticipated
Deliverables
• Staff Analysis of Organizational Options for Council Review
• Agenda Item for Special ULI Work Session in January
• Establishment of stakeholder discussion format
Research /compile options report for
Council Review and advice
December 2014
Preparation of Agenda Item for Special
Work Session
January 2015
Establishment of Stakeholder Discussion
format
March 2015
Status: Phase 1
Complete
Initial Project abandoned due to difficulty of effective Open
Meeting Law compliance by key stakeholders in Downtown. As
an alternate, periodic Community Meeting Forum format, in
conjunction with DDB, CDP and Regional Chamber adopted.
[Denise Sanderson, 4/22/16]
Status: Complete/Phase 2- Implementation
Status: Phase 2
Implementation
CRA- ULI Stakeholder group meeting to be held periodically.
[Denise Sanderson, 4/22/16]
Status: Complete
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items
Action Item-ULI 34 Investigate Use of TIF Bonds to Leverage Redevelopment
Objective Establish the economic, financial, programmatic and opportunity
cost considerations for the CRA in bond utilization, particularly
vis-a-vis internal financing alternatives
Staff Support Complete
Lead Department
CRA
Timeframe
90 days
Total Encumbered
< $5,000
Quarterly Expense
Expenditure to Date $2,500
Source of Funds GF- Dept. Budget
Staff Lead (and
support)
• Rod Irwin
• Jay Ravins
Supporting
Departments
• CRA
• Finance
Dependencies • CRA TIF Receipts
• Bond market receptivity/interest rates
Anticipated
Deliverables
• TIF Bond Utilization White Paper from Financial Advisor
• CRA Board Briefing and Discussion Item
Activities to be
Conducted
CRA, Finance and Financial Advisor
Develop White Paper on TIF Bond
Utilization
December 2014-
January 2015
CRA Board Briefing w/ Financial Advisor
and CRA/Finance staff.
March 2015
CRA Briefing completed. March 2015
Status:
Complete
No follow up needed.
[Denise Sanderson, 4/22/16]
Status: On Schedule
ULI Implementation Work Program Summary- Q2 FY2015/16
Priority Items
Action Item- ULI 8 Create Master Development Plan for the Bluff/Coachman Park
/Waterfront
Objective Formulate a Master Development Plan for the Bluff/Coachman
Park/Waterfront to facilitate the recommendation of the ULI
Advisory Services Panel Report and Clearwater Downtown
Redevelopment Plan for the successful redevelopment of
Downtown.
Staff Support Staff will work with the selected consultant throughout the master
planning process.
Lead Department
Planning and Development - Master Development Plan
Economic Development & Housing - Development Consultant
Timeframe
22 Months
Draft/Issue RFP/Hire Consultants (5 Months)
Study and Approval Process (17 Months)
Total Encumbered
$200,000 to $250,000
Developer Costs TBD
Quarterly Expense
Expenditure to Date $6,390
Source of Funds General Fund Reserve
Staff Lead and
Support
• Michael Delk
• Gina Clayton
• Geri Campos Lopez
• Denise Sanderson
• Kevin Dunbar
Supporting
Departments
• Engineering
• Legal
Dependencies • Charter amendments, if needed
• Special Act amendments, if needed
• Environmental permitting, if needed
Anticipated
Deliverables
Master Development Plan
Activities to be
Conducted
Prepare and Issue RFPs * October 2015
RFP issued November 18, 2015
RFP responses due January 8, 2016
Engage Consultants (refine scope of work) January 2016
Establish Stakeholder Advisory Group March 2016
Analysis/Public Engagement
Process/Prepare Draft Plan
March 2016- March
2017
Council Work Session-Draft Plan April 2017
Revisions to Draft Plan June 2017
* Developer RFP is on hold
[Michael Delk/Gina Clayton, 4/22/16]
Status: On Schedule
Council Approval July 2017
Status:
On Schedule
Subsequent Downtown Plan changes, as well as Charter and/or
Special Act changes, may be required.
* Developer RFP is on hold
[Michael Delk/Gina Clayton, 4/22/16]
Status: On Schedule
ULI Implementation Work Program Summary- Q2 FY2015/16
Priority Items
Action Item- ULI 10 Use Bridge as Gateway – Aesthetic Design Component
Objective Evaluate fiscal, programmatic and regulatory feasibility of
highlighting bridge as downtown redevelopment component.
Staff Support File permits, coordinate with consultants and coordinate
aesthetic portions of final project.
Lead Department
Parks & Recreation: Cultural Affairs
Timeframe
1 ¾ to 2 years
Total Encumbered
Quarterly Expense
Expenditure to Date
Source of Funds To be determined
Staff Lead and
Support
• Felicia Leonard
• Christopher Hubbard
Supporting
Departments
• Legal
• Marine & Aviation
• Engineering
Anticipated
Deliverables
• FDOT permission
• Feasibility analysis
• Cost estimates from external consultant
• Funding strategies
• Agenda item
• Call to Artists
• Design Proposals
• Commission Agreement
• Project construction
Dependencies • FDOT approval Anticipated
(March 2016)
Resource Constraints • Funding To be determined
• Public vs. Private (December 2015)
Activities to be
Conducted
Feasibility analysis (5 comparable projects) July 2015
FDOT first meeting October 2015
Community Aesthetic Feature application/
submittal to FDOT
November 2015
Cost estimates (external consultant) January 2016
Community Aesthetic Feature application
filed
January 26, 2016
[Christopher Hubbard, 4/22/16]
Status: On Schedule
Funding (Public/Private) February 2016
Lighting consultants contacted March – April 2016
Agenda item for Council approval April 2016
Create and issue Call for Proposals April 2016
Cost proposals and potential project
deadline
May 30, 2016
Review and selection of design firm June 2016
Contracting, construction implementation July 2016
Permitting and construction December 2016
Deviations from
Timeframe
• FDOT approval may need to be routed to Tallahassee for
review. Additional support may be necessary from City’s
lobbyists, should this occur.
• Consultants provided with deadline of 5/30/2016 for cost
estimates and potential projects.
Status:
On Schedule
• FDOT Community Aesthetic feature application filed, ready to
proceed to search for external consultant. Cultural Affairs staff
will consult with City of Tampa for recommendations. Project
proceeding on schedule.
• Early estimates focused on similar lighting installations put the
budget at $1.25-1.5-million. A full-scale cost estimate will be
provided in March for Council review in April.
[Christopher Hubbard, 4/22/16]
Status: On Schedule
ULI Implementation Work Program Summary- Q2 FY2015/16
Priority Items
Action Item- ULI 12 Update of Downtown Redevelopment Plan (formerly: Reconsider
Downtown Design Guidelines and Sign Regulations)
Objective Complete comprehensive review of appropriateness of Design
Guidelines and Sign Regulations vis-à-vis ULI Report; current
Council discussion; current development environment;
redevelopment objectives and stakeholder/merchant concerns.
Staff Support Planning and Development is preparing amendments to the
Plan. One Development Review Staff temporarily reassigned to
Long Range Planning to work on this project. An additional
Long Range Planner also involved in aspects of the project.
Lead Department
Planning and Development
Timeframe
15 – 17 months
Total Encumbered
N/A, will complete in-house
Quarterly Expense N/A
Expenditure to Date N/A
Source of Funds N/A(see above)
Staff Lead and
Support
• Mark Parry
• Gina Clayton
• Michael Delk
• Lauren Matzke
• Kyle Brotherton
• Robert Tefft
• various additional Planning staff, if needed.
Supporting
Departments
• CRA
• Economic Development and Housing
Anticipated
Deliverables
• Planning and Development staff analysis and
recommendations for Council discussion and direction
• Amendments to Downtown Redevelopment Plan
Activities to be
Conducted
Consult with affected downtown
organizations to determine current
concerns, including: DDB; CRA: CDP; C of
Commerce; Downtown Merchants
Association and neighborhood associations
Process started
and meetings will
be conducted at
key points in the
project
Conduct review of previous work products
for unresolved items/issues: ULI Study;
Business Task Force Report; Streetsense
work product; Council Downtown sub-
Process started
and results will be
incorporated into
amendments
[Michael Delk/Gina Clayton, 4/22/16]
Status: On Schedule
committee work product, review of the
Downtown zoning district, etc.
Develop more streamlined and reformatted
Plan document. Incorporate the outcomes
of various ULI projects, East Gateway
Vision Plan and TIF analysis. Work will be
incorporated as each project is completed.
Present to Council as work proceeds and
major milestones are met and
input/direction is needed.
January 2016 –
March 2017
April 2016 – March
2017
Prepare Amendments to Redevelopment
Plan and Code as appropriate;
Present to various boards/committees as
needed throughout the process
March 2016 –
March 2017
CDB review and recommendation;
Council Agenda Item to Consider
Amendments
Spring 2017
Research and revisions started 1/1/16 to 3/31/16
Status:
On Schedule
• Council approved change to work program on November 2,
2015. Work commenced on the reorganization and update of
existing zoning provisions, land use and design guidelines.
• *Amendments needed to the Downtown Redevelopment Plan
as a result of this project, as well as the other major ULI
priority projects including the North Marina Master Plan,
Bluff/Coachman Park/Waterfront Master Plan, and
Comprehensive Boating Plan along with the East Gateway
Vision Plan and TIF Analysis will be consolidated into one
ordinance and presented to the City Council and Community
Development Board. Following Council approval the Plan
amendments must also be reviewed & approved by the PPC,
CPA & BCC as the Plan serves as the special area plan
&CRA plan for Downtown.
• Staff is preparing revisions to the Plan.
[Michael Delk/Gina Clayton, 4/22/16]
Status: On Schedule
ULI Implementation Work Program Summary- Q2 FY2015/16
Priority Items
Action Item- ULI 27 Community Market/Mercado Feasibility Evaluation
Objective Create a festival core and/or a Mercado in the East Gateway as
a local activity center and civic core of the neighborhood.
Staff Support • Feasibility of Festival Core per the East Gateway Vision Plan
• Investigation of "Mercado" as it needs a fixed location,
including feasibility and cost analysis
• Given the opportunity for land acquisition our focus has been
on a property crucial to the Festival Core concept
Lead Department
Economic Development and Housing
Timeframe
5 months (feasibility); Project timing--to be determined
Total Encumbered Staff time; Project costs--to be determined
Quarterly Expense
Expenditure to date
Source of Funds Festival Core: CRA Funds; Mercado: TBD
Staff Lead and
Support
• Geri Lopez/Denise Sanderson
• Gabe Parra
• Engineering (Tom Mahony for Survey, Tim Kurtz for
Landscape, James Benwell for Real Estate)
• Planning (Lauren Matzke for Zoning)
• Parks and Rec/Special Events (Festival needs)
Supporting
Departments
• Engineering
• Planning and Development
• Parks and Recreation
Dependencies No external issues; dependent on internal work program staffing
and priorities
Anticipated
Deliverables
• White paper on other “Mercado”/community markets
• Memo to CRA Board identifying anticipated costs and
pros/cons for policy discussion and direction
Activities to be
Conducted
Begin research January 2015
Survey Cleveland Street (starting at
intersection with Gulf to Bay Blvd.)
February- March
2015
Meet with impacted property owners February 2015
Create white paper February-March
2015
Create memo to CRA April 2015
[Denise Sanderson, 4/15/16]
Status: On Schedule
Present to CRA Board April-May 2015
Given the staffing transitions, additional
time is required.
Timeframe is
1/1/16 to 3/31/16
Status:
On Schedule
• White paper completed: Presented to Council in June
Follow-up: Research underway. Project feasibility of
“Mercado” to be conducted in the same timeframe as Festival
Core with recommendation to CRA in May/June 2016.
• Continued research of three targeted models: Portland, Winter
Garden and Little Haiti.
[Denise Sanderson, 4/15/16]
Status: In Progress/Delayed
ULI Implementation Work Program Summary- Q2 FY2015/16
Priority Items
Action Item- ULI 20 Enhance Gateways
Objective Enhance the Gateways leading into downtown.
Staff Support Coordinate determination of locations for Gateway
monuments. Manage design & permitting for monuments.
Administer construction contract.
Lead Department
Engineering
Timeframe
Feasibility investigation- 6 months, then design &
construction- 1 to 2 years.
Total Encumbered
TBD
Quarterly Expense
Expenditure to Date
Source of Funds General Fund
Staff Lead and
Support
• Tim Kurtz (Engineering)
• Anne Fogarty France (Economic Development/
Administration)
Supporting
Departments
• CRA
• Economic Development
Anticipated
Deliverables
• List of potential locations with constraints
• List of possible enhancement features
• Final plans to be implemented
Activities to be
Conducted
Inventory gateways February - March
2015
Determine above ground, below ground
& jurisdictional constraints
March - June 2015
Prepare list of potential enhancement
features
February - March
2015
Match features to acceptable gateways July 2015
Prepare construction plans for
installation
June 2016 -
December 2016
Construction February -
September 2017
Dependencies: • Final branding designs, citywide & downtown
• FDOT approvals
[Michael Quillen, 4/22/16]
Status: In Progress/Delayed
Status:
In Progress/ Delayed
• Delayed by completion of branding to determine design
templates. Presented preliminary locations to DDB on
7/1/15. Three initial locations chosen: Court/Myrtle,
Court/Chestnut, Myrtle/N. Fort Harrison. Sign types &
mock-ups currently being distributed for comments prior
to obtaining cost estimates from sign companies.
• Construction schedule delayed due to branding graphics.
• Confirming that mock-ups based on the new City brand
are compatible with guidelines for downtown wayfinding.
[Michael Quillen, 4/22/16]
ULI Program Activity
CRA 388-99887 Library Activation
Program Activity- FY 2015/16 388-94887 Library Activation
Description Activity Date Expenditures Revenues Balance
-$
No Activity Period 1
Transfer from fund 188 Nov. 2015 $99,600.00
Lynda.com Nov. 2015 $12,000.00
R/C K. Law Payroll Dec. 2015 $8,612.63
R/C K. Law Payroll Dec. 2015 $637.21
R/C K. Law Payroll Dec. 2015 $1.20
R/C K. Law Payroll Dec. 2015 $13.96
R/C K. Law Payroll Dec. 2015 $1,536.20
R/C K. Law Payroll Dec. 2015 $131.11
R/C K. Law Payroll Dec. 2015 $3,144.96
RCL Score 11/18/15 Dec. 2015 $150.00
RCL Score 12/8/15 Dec. 2015 $150.00
Score Foundation 1/12/16 Dec. 2015 $150.00
Score Foundation 2/9/16 Jan. 2015 $150.00
Score Foundation 3/1/16 Feb. 2016 $150.00
Elenor Pigman (Etsy Program)Feb. 2016 $100.00
Elenor Pigman (Etsy Program)Feb. 2016 $100.00
Elenor Pigman (Etsy Program)March. 2016 $100.00
Elenor Pigman (Etsy Program)March. 2016 $100.00
Elenor Pigman (Etsy Program)March. 2016 $100.00
Elenor Pigman (Etsy Program)March. 2016 $100.00
Total & Balance thru Period 6 $27,427.27 $99,600.00 72,172.73$
Urban Land Institute (ULI)
Quarterly Progress Report
Q2 FY 2015/16
ULI Report Implementation
The 2014 ULI Report identified 42 recommendations with 13
being deemed Priority (P) projects. As of Q2 FY 15/16, the
status of the 13 (P) item projects are:
• 8 projects are complete and/or in the implementation phase
• 4 projects are on schedule
• 1 project is in progress/delayed
Comprehensive
Boating Plan
ULI 1
Complete/ Phase 2 Implementation
Create a Comprehensive Boating
Plan for Clearwater Harbor
•Comp Boating Plan finalized
•Worked with Legal Dept. to develop
referendum question #5 which
passed on 3/15/16
•Currently researching floating
restrooms and ticket booth locations
North Marina
Master Plan
ULI 5
Complete/ Phase 2 Implementation
Create Comprehensive North
Marina Master Plan
•North Marina Master Plan finalized
•Preparing amendments to the Old
Bay Character District to support
hotel and commercial development
for Council consideration
Boost the
Main Library
ULI 9
Complete/ Phase 2 Implementation
Boost the Downtown Library as
Activity Center
•Video recording studio on 3rd floor
near completion
•Coder Dojo for youth beginning soon
•Partnership development underway
Attract an
Incubator
ULI 15
Complete/ Phase 2 Implementation
Attract Incubator / Support
Entrepreneur Ecosystem-
Clearwater Business SPARK
•VIP Reception and Open House held
on 3/31/16 with approximately 200
attendees
•Monthly Executive Committee and
Advisory Board meetings conducted
with Clearwater Business SPARK
partners
Branding
Initiative
ULI 29
Complete/ Phase 2 Implementation
Comprehensive Branding Initiative
•Graphics package developed and
implemented
•Change-out of logos has begun
•Working on uniforms, shirts and other
deliverables
•Final report received from North Star
•Rollout is in full swing
Real Estate
Marketing
ULI 30
Complete/ Phase 2 Implementation
Communicate the real estate
market and potential for
expansion of real estate activity
•Designed and distributed brochure to
600 real estate developers,
agents/brokers, attorneys, site
selectors and community leaders
•Marketed the brochure through
online and social media channels
•Responding to inquiries
Stakeholder
Advisory Group
ULI 31
Complete/ Phase 2 Implementation
Create a Forum for the Discussion
of Issues with the City,
Development Partners and
Community Stakeholders
•Periodic community meeting forum
format was adopted
•CRA Executive Director will convene
meetings
TIF Bonds
Examination
ULI 34
Complete
Investigate Use of TIF Bonds to
Leverage Redevelopment
•CRA, Finance and Financial Advisor
developed white paper on TIF Bond
Utilization
•CRA Board briefing with financial
advisor and CRA/Finance staff
determined not to pursue bonding at
this time
Bluff
Master Plan
ULI 8
On Schedule
Create Master Development Plan
for the Bluff / Coachman Park /
Waterfront
•Consultant selected
•Subsequent Downtown Plan, Charter
and/or Special Act changes may be
required
Use Bridge
as Gateway
ULI 10
On Schedule
Use Bridge as Gateway – Aesthetic
Design Component
•FDOT Community Aesthetic feature
application filed
•Cultural Affairs staff consulting with
City of Tampa for recommendations
•Proceeding with search for consultant
•Full scale cost estimate will be
provided to Council
Update Downtown
Redevelopment Plan
ULI 12
On Schedule
Update of Downtown
Redevelopment Plan
•Amendments needed to the CDRP to
incorporate other master planning
initiatives relevant to downtown
•Staff is preparing revisions to the plan
Mercado in
East Gateway
ULI 27
On Schedule
Community Market / Mercado
Feasibility Evaluation
•Three target models: Portland,
Winter Garden and Little Haiti
•Research underway
•Feasibility to be conducted in the
same timeframe as the Festival Core
with recommendation to CRA in
May/June 2016
Enhance
Gateways
ULI 12
In Progress/ Delayed
Enhance Gateways to Downtown/
East Gateway
•3 initial locations selected: Court /
Myrtle, Court /Chestnut, Myrtle / N.
Fort Harrison
•Sign types and mock-ups currently
being distributed for comments
•Construction delayed due to
completion of branding impacting the
signage design templates
In addition to the (P) Priority Items, two ULI action
items have been addressed:
•Create a Water Taxi / Ferry (ULI 4)
City provided access/egress improvements and rate
subsidy
•Ensure Environmental Integrity of the Clearwater
Harbor (ULI 2)
Marine and Aviation successfully obtained the Clean and
Resilient Marina designation from the Florida Department
of Environmental Protection
ULI Financial Update
Most expenditures to date are from 5 major projects:
•Comprehensive Boating Plan - $59,975
•North Marina Master Plan - $105,624
•Boost the Main Library - $177,909
•Attract an Incubator (Clearwater Business SPARK) - $125,000
•Comprehensive Branding Initiative - $100,000
ULI Financial Update
Expenditures
•$692,396 encumbered
•$409,795 expended since September 2014
•General Fund: $103,257
•General Fund Reserve: $9,817
•ULI General Fund Reserve: $269,294
•CRA: $27,427
ULI Financial Update
Fund Balances
• General Fund Reserve ULI account (181-99888): $ 500,000
- $ 269,294
$ 230,706
• CRA Project Account (388-94887): $ 99,600
- $ 27,427
$ 72,173
• CRA / ULI Project Account (388-94885): $1,000,000
ULI Next Steps
•Continue focus on implementation of (P) action items
•Provide quarterly updates to Council
•Considering the number of (P) items that are completed
and/or now in the implementation phase, future tracking
and reporting will be focused on projects rather than
individual items
•Moving forward, ULI implementation activities will be
branded as Second Century Clearwater
Urban Land Institute (ULI)
Quarterly Progress Report
Q2 FY 2015/16
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2459
Agenda Date: 5/16/2016 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.3
SUBJECT/RECOMMENDATION:
Confirm the City Manager’s appointment of Seth Taylor as the Community Redevelopment
Executive Director, to be effective immediately.
SUMMARY:
The Community Redevelopment Agency (CRA) rules require the Board to confirm the
appointment of the CRA Executive Director.
Seth Taylor was selected after an extensive selection process conducted by staff.
Page 1 City of Clearwater Printed on 5/13/2016
EMPLOYMENT APPLICATION
CITY OF CLEARWATER
100 South Myrtle Avenue
Clearwater, Florida 33756
727-562-4870 x0
http://www.myclearwater.com
Taylor, Seth
2015-00176 COMMUNITY REDEVELOPMENT
AGENCY (CRA) DIRECTOR
Received: 1/25/16 1:28
PM
For Official Use Only:
QUAL:_________
DNQ:__________
Experience
Training
Other:______
PERSONAL INFORMATION
POSITION TITLE:
COMMUNITY REDEVELOPMENT AGENCY (CRA) DIRECTOR
EXAM ID#:
2015-00176
NAME:(Last, First, Middle)
Taylor, Seth
SOCIAL SECURITY NUMBER:
N/A
ADDRESS:(Street, City, State, Zip Code)
330 East 19th Street, Apt. 4K, Brooklyn, New York 11226
HOME PHONE:
9175389083
ALTERNATE PHONE:EMAIL ADDRESS:
sethjtaylor@gmail.com
DRIVER'S LICENSE:
Yes No
DRIVER'S LICENSE:
State: Number:
LEGAL RIGHT TO WORK IN THE UNITED STATES?
Yes No
PREFERENCES
PREFERRED SALARY:ARE YOU WILLING TO RELOCATE?
Yes No Maybe
WHAT TYPE OF JOB ARE YOU LOOKING FOR?
Regular
TYPES OF WORK YOU WILL ACCEPT:
Full Time
SHIFTS YOU WILL ACCEPT:
OBJECTIVE:
My professional objective is to contribute to the City of Clearwater's ongoing revitalization in the role as Director of the Community
Redevelopment Agency.
EDUCATION
DATES:
From: To:
SCHOOL NAME:
Pratt Institute
LOCATION:(City, State)
Brooklyn, New York
DID YOU GRADUATE?
Yes No
DEGREE RECEIVED:
Master's
MAJOR:
City and Regional Planning
UNITS COMPLETED:
WORK EXPERIENCE
DATES:
From: 9/2014 To: Present
EMPLOYER:
NoHo Business Improvement District
POSITION TITLE:
Executive Director
ADDRESS:(Street, City, State, Zip Code)
636 Broadway, New York, New York 10012
COMPANY URL:
www.noho.bid
PHONE NUMBER:SUPERVISOR:
Linda Lipay - Chairperson
MAY WE CONTACT THIS EMPLOYER?
Yes No
HOURS PER WEEK:
40
SALARY:
$7,500.00/month
# OF EMPLOYEES SUPERVISED:
8
DUTIES:
• Working with a 22-member board of directors composed of property owners, real estate developers, commercial tenants, residents and
government officials, responsible for creating and administering programs that improve neighborhood quality of life and promote economic
and cultural vitality.
• In partnership with the City’s Department of City Planning and local community groups, managing a neighborhood-wide planning process
that aims to update NoHo’s zoning from manufacturing to mixed-use commercial and residential.
• Directing a downtown marketing and rebranding initiative aimed at promoting the district’s food, fashion, fitness, technology and arts
industries. The $60k campaign includes the launch of www.noho.bid, a new logo, marketing materials, shopping promotions, street banners
and custom designed uniforms for the BID’s Clean and Safe team.
• Responsible for all aspects of non-profit management, including annual budgeting (approximately $600k), fundraising, coordinating board
meetings, managing vendor agreements and city contracts, overseeing a team of eight employees and contractors, and building excellent
relationships with diverse downtown stakeholders.
REASON FOR LEAVING:
CERTIFICATES AND LICENSES
Nothing Entered For This Section
Skills
Nothing Entered For This Section
Seth Taylor SSN: N/A Received: 1/25/16 1:28 PM
ADDITIONAL INFORMATION
Nothing Entered For This Section
REFERENCES
REFERENCE TYPE:
Professional
NAME:
Larisa Ortiz
POSITION:
Member, NYC City Planning Commission
ADDRESS:(Street, City, State, Zip Code)
EMAIL ADDRESS:
lortiz@larisaortizassociates.com
PHONE NUMBER:
718-205-5116
REFERENCE TYPE:
Professional
NAME:
Thomas Conoscenti
POSITION:
Directory of Real Estate Development,
Empire State Development Corp.
ADDRESS:(Street, City, State, Zip Code)
EMAIL ADDRESS:
conoscenti@gmail.com
PHONE NUMBER:
646-596-4976
REFERENCE TYPE:
Professional
NAME:
Robert Walsh
POSITION:
Former Commissioner, NYC Dept. of Small
Business Services, 2002-2013
ADDRESS:(Street, City, State, Zip Code)
EMAIL ADDRESS:
rob.walsh.nyc@gmail.com
PHONE NUMBER:
917-912-3795
Seth Taylor SSN: N/A Received: 1/25/16 1:28 PM
Agency-Wide Questions
1.Are you a current regular City of Clearwater employee? (do not answer yes if you are an intern, seasonal or temporary
employee)
No
2.Have you ever worked for the City of Clearwater before?
No
3.If you answered yes to previously working for the City of Clearwater, please indicate the position, dates of service and
reason for leaving.
4.Do you have any relatives working for the City of Clearwater?
No
5.If you answered yes to the nepotism question, please provide the name, department and relationship of the relative
working here.
6.Where did you first hear about this job opportunity?
Agency Website
7.If you heard about this position through an employee, please list his/her name and job title.
8.Are you requesting Veteran's Preference? If yes, please attach a copy of your DD-214 form.
No
9.Have you ever been discharged or forced to resign?
No
10.If you answered yes to ever being discharged or forced to resign, please give the date, employer's name and the reason.
The following terms were accepted by the applicant upon submitting the online application:
I understand that the City may require a medical or other examination at the time of employment and may condition an offer of employment
on the successful completion of that examination and verification of my ability to perform the essential functions of the position offered. Post
offer employment drug and alcohol testing and the release of the results of those tests to the City may also be required. I understand that I
may be subject to drug and alcohol testing after employment .
By clicking on the 'Accept' button, I voluntarily authorize and grant full consent to the City or its agent to conduct a thorough investigation
into my prior employment and any other areas of my background, including criminal background, which the City believes relevant to my
employment. I consent to the release and disclosure to the City or its agent from any persons, companies, corporations or government
agency any information sought concerning my background and do further release from liability the City or its agent for actions taken in
connection with this investigation, as well as any persons, companies, corporations or governmental agencies disclosing such information.
I understand that individuals hired as Police Officers are required to establish and/or maintain a bona-fide residence within Pinellas, Pasco or
Hillsborough County at time of hire and are prohibited from using any form of tobacco product both on and off the job and I agree to abide by
these conditions if hired. I understand that individuals hired as Firefighters are required to establish and/or maintain a bona-fide residence
within Pinellas, Pasco, Hillsborough or Hernando County, are prohibited from using any form of tobacco product both on and off the job and
cannot have used any tobacco product for a period of one year prior to date of State of Florida Firefighter Certification. I agree to abide by
these conditions if hired.
I certify that the information contained in this application is correct and complete to the best of my knowledge. I understand that any false
information provided by me to the City may constitute grounds for immediate discharge regardless of when the information is discovered by
the City. I understand my continued employment is contingent on successfully passing any background investigation and any information
discovered about me during the investigation which was deemed by the City to be unsatisfactory may constitute grounds for immediate
discharge, also regardless of when discovered.
This application was submitted by Seth Taylor on 1/25/16 1:28 PM
Signature_____________________________________________________________________
Date_____________________________________________________________________
Seth Taylor SSN: N/A Received: 1/25/16 1:28 PM
Seth Taylor
330 East 19th Street, Brooklyn NY 11226
Ph. 917-53809083
sethjtaylor@gmail.com
January 25, 2016
Clearwater Community Redevelopment Agency
Attn: Mr. William Horne, City Manager
Clearwater City Hall, 3rd Floor
112 S. Osceola Avenue, P.O. Box 4748
Clearwater, Florida 33756
Re: Community Redevelopment Agency (CRA) Director position
Dear Mr. Horne,
I am pleased to submit my application for Director of the Clearwater Community
Redevelopment Agency. With over a decade of experience working to revitalize
neighborhoods and commercial corridors in New York City—from Queens to Brooklyn
to Manhattan—I have developed a passion and skill for community-based downtown
development. I would be honored to take my career to the next level by joining your
talented team in the City of Clearwater.
What draws me to this professional opportunity is the remarkable commitment, focus
and energy the City of Clearwater has shown in revitalizing the downtown area. The
vision and strategy described in your city’s various reports, including the Downtown
Redevelopment Plan of 2004, the Economic Development Strategic Plan of 2011, and
the Urban Land Institute’s Advisory Services Panel Report from 2014, indicate to me
that Clearwater is intent on growing economic opportunity, expanding its economic
base, and improving quality of life for everyone. In short, Clearwater is a city whose
future I want to help guide, nurture, promote and be a part of.
Currently, I am the Executive Director with the NoHo Business Improvement District,
a non-profit organization providing economic development services within a 20-block
area of downtown Manhattan. During my tenure, our team has worked closely with the
board of directors, city government, and real estate community to successfully elevate
NoHo’s position as a destination for great shopping, dining, arts and culture, health and
fitness, and creative companies.
In Clearwater, as a member of your City Manager’s Office, I would look forward to
working with the many individuals and entities that play a role in improving the city’s
economy, from the CRA board members and Department of Economic Development
and Housing, to the Downtown Development Board and Regional Chamber of
Commerce, among others. Together, I believe we can continue the excellent planning
and redevelopment work that drives the City of Clearwater’s revitalization.
I look forward to meeting with you and discussing this opportunity in more detail.
Thank you very much for considering my application.
Sincerely,
Seth Taylor
Seth Taylor
330 East 19th Street, #4k, Brooklyn, NY 11226 | sethjtaylor@gmail.com | Ph. 917-538-9083
Professional Experience
NoHo Business Improvement District, New York, NY
Executive Director
September 2014 to Present
•Working with a 22-member board of directors composed of property owners, real estate developers, commercial
tenants, residents and government officials, responsible for creating and administering programs that improve
neighborhood quality of life and promote economic and cultural vitality.
•In partnership with the City’s Department of City Planning and local community groups, managing a neighborhood-
wide planning process that aims to update NoHo’s zoning from manufacturing to mixed-use commercial and
residential.
•Directing a downtown marketing and rebranding initiative aimed at promoting the district’s food, fashion, fitness,
technology and arts industries. The $60k campaign includes the launch of www.noho.bid, a new logo, marketing
materials, shopping promotions, street banners and custom designed uniforms for the BID’s Clean and Safe team.
•Responsible for all aspects of non-profit management, including annual budgeting (approximately $600k), fundraising,
coordinating board meetings, managing vendor agreements and city contracts, overseeing a team of eight employees
and contractors, and building excellent relationships with diverse downtown stakeholders.
82nd Street Partnership, Queens, NY
Executive Director
January 2012 to September 2014
•Working with city officials, elected leaders, property owners, businesses and civic groups, led the implementation of
an economic revitalization plan for the 82nd Street and Roosevelt Avenue commercial corridors.
•Advocated for over $500k in public investment to the 82nd Street district, including a $295k award for park
redevelopment; $50k CDBG funding for façade improvements; $50k for streetscape beautification; and $30k for
outdoor lighting.
•Through private and public fundraising, increased the organization’s annual budget by 67% from $225k to $375k
between 2012 and 2014.
•Rebranded the 82nd Street Partnership (a business improvement district) as an award-winning group serving over
200 businesses and 50 property owners in Jackson Heights and Elmhurst, Queens.
•Led a district expansion plan that will extend the 82nd Street Partnership’s boundaries by over 40 blocks; the
proposed Jackson Heights-Corona BID will provide neighborhood services to over 1,000 commercial tenants and
550 properties.
Union Square Partnership, New York, NY
Director of Economic Development
March 2011 to January 2012
•Directed small business services, real estate services, district marketing, and capital projects in the 14th Street/Union
Square district, a dynamic mixed-use neighborhood with over 800 ground level businesses, 67,000 residents, cultural
venues, a fast growing technology sector, and anchor institutions including universities and health care centers.
•Assisted in the implementation of a $20,000,000 public-private redevelopment project for Union Square’s North End
Plaza, which included new sub-surface infrastructure, park landscaping, pavilion rehabilitation, and playground
development. Managed contracts with landscape architects, construction manager, and the City of New York.
•Worked closely with a range of public and private partners in order to advance local economic development goals,
including representatives from the City’s Department of Small Business Services, Parks and Recreation,
Transportation, School Construction Authority, Community Boards, the City’s Economic Development
Corporation, and the real estate community.
Downtown Brooklyn Partnership, Brooklyn, NY
BID Manager
March 2008 to March 2011
•Inaugural manager for the Court-Livingston-Schermerhorn Business Improvement District (CLS BID), a non-profit
entity with an annual operating budget of $700k that delivers services to over 200 properties and 175 businesses in
a 20 square block area of Downtown Brooklyn.
•Managed the project planning and implementation of a $300k streetscape program that included 100 new street
trees and tree-pit fences, outdoor plaza development, light pole installations, litter receptacle installations, and a
public art initiative.
34th Street Partnership / Bryant Park Corporation, New York, NY
Project Manager
January 2006 to March 2008
•Managed streetscape maintenance and capital projects for the 34th Street and Bryant Park districts, helping to ensure
that all street furniture and public spaces were maintained to a world-class standard.
•Assisted the Retail Services and Capital Projects Departments with special projects, including storefront
improvements, sidewalk café permitting, pedestrian traffic analysis, and small business marketing.
•Represented the company at community board meetings, civic meetings, and national conferences (ULI, IDA.)
Education
Coro New York Neighborhood Leadership Program 2012
Pratt Institute, School of Architecture, Brooklyn, NY 2010
M.S. City and Regional Planning
Lafayette College, Easton, PA 2002
B.A. History
Honors and Awards
Rising Star Award – honoring “40 under 40” in the borough of Queens. 2013
King of Queens Award – honoring top businessmen in the borough of Queens. 2013
Volunteer Service
NYC BID Association, Inc. 2013 to Present
Treasurer, Executive Board Member