04/18/2016Monday, April 18, 2016
1:01 PM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
City Hall Chambers
Community Redevelopment Agency
Meeting Agenda
April 18, 2016Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve March 14, 2016 CRA Meeting Minutes as submitted in written
summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Approve the Purchase Contract for the City of Clearwater Community
Redevelopment Agency (CRA) purchase of real property located at 1384 Gulf
to Bay Boulevard, Clearwater, with a purchase price of $160,000 and total
expenditures not to exceed $181,000 including closing costs and preparation
of the site; authorize the appropriate officials to execute same, together with all
other instruments required to affect closing; and authorize the use of East
Gateway 388-94849 to fund the cost of $181,000.
4.2 Authorize expenditure of $378,000 from CRA Project Fund 388-94885, ULI
Implementation, to fund a City contract for professional services pursuant to
RFP (Request for Proposal) 04-16 to HR and A Advisors, Inc. for the Imagine
Clearwater: Downtown Waterfront Master Plan Project.
4.3 Appoint Economic Development and Housing Director Denise Sanderson as
the Interim Executive Director of the Community Redevelopment Agency
effective April 22, 2016.
5. Adjourn
Page 2 City of Clearwater Printed on 4/15/2016
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2326
Agenda Date: 4/18/2016 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve March 14, 2016 CRA Meeting Minutes as submitted in written summation by the City
Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 4/15/2016
Community Redevelopment Agency Meeting Minutes March 14, 2016
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Meeting Minutes
Monday, March 14, 2016
1:00 PM
City Hall Chambers
Community Redevelopment Agency
Page 1 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes March 14, 2016
Roll Call
Present 5 - Chair George N. Cretekos, Trustee Doreen Caudell, Trustee Hoyt
Hamilton, Trustee Bill Jonson, Trustee Jay E. Polglaze,
Also Present – William B. Horne – City Manager, Jill Silverboard – Assistant City
Manager, Pamela K. Akin – City Attorney, Rosemarie Call – City
Clerk, Nicole Sprague – Official Records and Legislative Services
Coordinator
To provide continui ty for research, items are listed in agenda order although not
ne cessarily discussed in that order.
Unapproved
1. Call To Order – Chair Cretekos
The meeting was called to order at 1:10 p.m. at City Hall. 2. Approval of Minutes
2.1 Approve Feb. 29, 2016 CRA Meeting Minutes as submitted in written summation by
the City Clerk.
Trustee Jonson moved to approve Feb. 29, 2016 CRA Meeting
Minutes as submitted in written summation by the City Clerk. The
motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda – None. 4. New Business Items
4.1 Recommend the City Council reduce the Regional Stormwater Buy-in Fee for the
Nolen, aka Prospect Park Apartments, pursuant to criteria established by City
Resolution 99-43, from $235,700 to $0, and adopt Resolution 16-01.
The City and Community Redevelopment Agency’s (CRA) redevelopment
strategy emphasizes the creation of a significant residential concentration in
and around the downtown core to create the support for a retail and recreation
destination environment in the Cleveland Street District. In addition, the City’s
Economic Development Strategic Plan calls for the growth/support of
employment opportunities as part of the CRA’s Technology District and its
software/information technology industry cluster. The CRA views the
Page 2 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes March 14, 2016
development of the Cleveland Street and Prospect Lake Park site, now known
as The Nolen, as a major opportunity to further these strategies by adding a
mixed-use project that activates the street and creates living opportunities for
the District’s workforce.
In summary, The Nolen is a mixed-use project consisting of 257 market-rate
rental dwelling units and up to 24,000 sq. ft. of allowable ground floor
commercial. Approximately 7 of these units will be Live/Work units fronting
Cleveland Street, which will be composed of a retail/office space and a
residential component. The project will have 300 parking spaces and
approximately 10,000 sq. ft. of accessory uses (exercise area, leasing office,
and business center).
On June 10, 2014, the CRA and the Developer entered into the Agreement for
Development and Purchase and Sale of Property (Development Agreement) in
response to Request for Proposals/Qualifications (RFP/Q) 12-13. In summary,
the business terms of the Development Agreement was a $2.5 million
purchase price for the property with up to $250,000 in reimbursements for
utility relocations, $700,000 in reimbursement of impact and permit fees to
assist with retail incentives, and a credit of $725,000 at time of closing for
Developer to address the anticipated soil conditions (muck) on the site.
On August 4, 2014, the CRA approved a first amendment to the Development
Agreement clarifying several points (commercial entitlements and other items
requested by construction lender). The project’s real estate and financial
closing occurred on October 30, 2014. The groundbreaking celebration was
held on February 4, 2015 with construction commencing in March.
Defining the Issue
Since construction began, The Nolen, aka Prospect Park Apartments, has
suffered some significant financial hardships due to soil conditions that were
not anticipated as part of the project negotiation. The muck had become a
huge challenge both to engineer a remedy that worked but also the months of
delay it caused, adding to the overall development timeline and general
conditions costs. The demucking process included over excavating the
building pads, importing fill, dewatering, and removing and replacing unsuitable
materials. Because of the muck, foundation enhancements needed to occur
with additional auger cast piles and grout. The costs incurred to ready the site
for the foundation was significantly more than what was anticipated by both the
Developer’s and the City’s geotechnical consultants.
The developer detailed $529,104 in additional costs and is requesting a credit
offset on impact fees to alleviate the financial pressure on the project. These
additional costs do not include the additional length of time to build, and Page 3 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes March 14, 2016
associated general conditions and other overhead as a result of delay. At this
point, the project will not meet promised expectations which will cause a
financial burden given the federal EB 5 loan funding which requires a minimum
return on investment.
Staff Analysis
The Engineering Department has reviewed the geotechnical reports and the
developer’s request. The muck that was found on site was in excess of what
was anticipated in the geotechnical reports reviewed by the city. Staff concurs
that the site and soil conditions constitute an unforeseen condition in delivering
a developable site to the developer that was not discussed as part of the
original negotiations of the Development Agreement. These increased costs
have created a burden on the project.
The City/CRA views The Nolen as a pioneering project for the downtown area
whose success could encourage future projects, attract developers and
improve the livability of the Cleveland Street District. As the first market-rate
rental development in downtown, an untested market, The Nolen needs to be
placed in the best possible position to succeed. According to the Developer
Agreement, the additional risk and cost of construction is the responsibility of
the Developer. However, this project has been a public private partnership
from inception and to protect the future success of the project, the City/CRA
should consider sharing in the additional costs specifically related to the soil
conditions found on site.
Staff Recommendation
Staff recommends the City/CRA share in approximately half the requested
amount attributed to the soil conditions. To assist the project, staff
recommends the City Council reduce the Stormwater Buy-in Fee of $235,700
to $0. Resolution 99-43, Section 3, allows projects larger than 1.5 acres, to
reduce payment on a case-by-case basis, depending on project variables such
as total capital investment, number of jobs, density of impervious area, etc.
Bond counsel has reviewed the ability of the city to reduce this fee and has
determined that the City Council can choose to waive stormwater impact fees
with no impact on stormwater bond covenants.
The Nolen is anticipated to have a significant impact to the redevelopment of
downtown. The capital investment in the Nolen is over $34 million. The
estimated completed project value of $27,000,000 is estimated to generate
$309,000 in tax increment (City, County and Downtown Development Board) in
the first full assessment year the project is operational (estimated to be 2017).
According to the Economic Development and Housing department’s economic
Page 4 City of Clearwater Draft
Community Redevelopment Agency Meeting Minutes March 14, 2016
impact modeling program, Total Impact by Impact Data Source, we have
estimated 143 direct jobs and 102 indirect and induced jobs resulting from
construction. In addition, there are significant resident and restaurant/retail
impacts expected from taxable sales estimated at over $60 million over 10
years.
In response to questions, CRA Interim Executive Director Geri Campos
Lopez said the project is expected to be completed by August of this
year. EB5 is a federal program that allows foreign companies to
stimulate economic development and job creation through work visas.
The program is highly regulated and is used as an investment to gain
access to capital and funding and is tied to the economic impact and job
creation for company’s designated area. Ms. Campos Lopez said EB5
funding is being used throughout Florida for hotel and rental construction
projects. Engineering Director Mike Quillen said if paid, the fees would go to
the stormwater utility fund; the fee reduction does not impact any stormwater
projects.
Trustee Caudell moved to recommend the City Council reduce the
Regional Stormwater Buy-In Fee for the Nolen, aka Prospect Park
Apartments, pursuant to criteria established by City Resolution
99-43, from $235,700 to $0. The motion was duly seconded and
carried unanimously.
Resolution 16-01 was presented and read by title only. Trustee
Polglaze moved to adopt Resolution 16-01. The motion was duly
seconded and upon roll call, the vote was:
Ayes: 5 - Chair Cretekos, Trustee Polglaze, Trustee Caudell, Trustee
Hamilton and Trustee Jonson
5. Adjourn
The meeting adjourned at 1:22 p.m.
Chair
Community Redevelopment Agency
Attest
City Clerk
Page 5 City of Clearwater Draft
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2322
Agenda Date: 4/18/2016 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Approve the Purchase Contract for the City of Clearwater Community Redevelopment Agency
(CRA) purchase of real property located at 1384 Gulf to Bay Boulevard, Clearwater, with a
purchase price of $160,000 and total expenditures not to exceed $181,000 including closing
costs and preparation of the site; authorize the appropriate officials to execute same, together
with all other instruments required to affect closing; and authorize the use of East Gateway
388-94849 to fund the cost of $181,000.
SUMMARY:
The subject property is located at 1384 Gulf to Bay Boulevard and is owned by Peter V.
Gianfilippo and Rita Gianfilippo (Seller). Seller’s property at 1384 Gulf to Bay Boulevard has
a total land area of approximately 2,590 square feet. This is a triangle-shaped parcel at the
intersection of Gulf to Bay Boulevard and Cleveland Street. A building is currently located on
the center of the property that has sporadically been used as a rental car business.
The acquisition of this property is key in being able to achieve the full scope of the Cleveland
Street Streetscape Phase 3 and the Festival Core Project as envisioned in the East Gateway
Vision Plan, the Fiscal Year 12-17 East Gateway Action Program, and recommended by the
ULI Advisory Services Panel Report (June 2015).
In addition, the Downtown Clearwater Redevelopment Plan has this listed as a key strategy for
the East Gateway Character District. Specifically, Strategy 26 states, “Evaluate the potential
public/open space use of the triangular property bounded by Gulf to Bay Boulevard, Cleveland
Street and Hillcrest Avenue. The site’s prime location could serve as both a gateway for the
East
Gateway District and as a significant component of the Cleveland Street Streetscape
improvements. The City may consider vacation of Hillcrest Avenue to consolidate the site.”
Staff is currently in the process of developing concepts for the Festival Core, or an open/public
space for festivals and community gatherings. Frank Bellomo, of Bellomo-Herbert and GAI
Consultants, is outlining concepts and general cost estimates for both the Festival Core and
Cleveland Streetscape Phase 3.
Jim Millspaugh and Associates, Inc. performed an independent appraisal on the property. The
appraisal provided a value conclusion of $100,000 with a valuation date of March 23, 2016.
While the purchase price is above appraised value, staff recommends the acquisition of this
parcel at this time to be able to implement strategies from the Downtown Redevelopment Plan
and the East Gateway Vision Plan that will benefit the community and improve property values
in the area as part of the upcoming streetscape.
Page 1 City of Clearwater Printed on 4/15/2016
File Number: ID#16-2322
Summary of costs for the purchase of the subject property are as follows:
Purchase price $160,000
Closing costs $500
Environmental Audit $2,500
Demolition $10,000
Misc. Maintenance $1,800
Asbestos Survey & Removal $5,000
Boundary Survey $1,200
TOTAL $181,000
APPROPRIATION CODE AND AMOUNT:
Funding for this contract is currently available in the East Gateway line item 388-94849. As
this is a property acquisition, restricted county TIF funds will be used.
Page 2 City of Clearwater Printed on 4/15/2016
7
CLEVELAND ST
DREW ST
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CLEVELAND ST
PARK ST
FRANKLIN ST
LAURA ST S LINCOLN AVEG
ULF-T
O-B
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D S MISSOURI AVE S HIGHLAND AVE S SAN REMO AVE S HILLCREST AVE S GLENWOOD AVE GROVE ST S BETTY LN DE LEON ST
ROGERS ST N BETTY LN SAN JUAN CT N GLENWOOD AVE PIERCE ST N MISSOURI AVE N FREDRICA AVE N SAN REMO AVE WAVERLY WAY
S EVERGREEN AVE N HILLCREST AVE GOULD ST N EVERGREEN AVE ORANGEVIEW AVE S FREDRICA AVEBROWNELL ST KENWOOD AVE S LADY MARY DRAVANDA CT PARK ST
FRANKLIN ST
GROVE ST
ROGERS ST
PIERCE ST S BETTY LN LOCATION MAP
MBK JB
287B 15-29n-15e
3/4/2016Map Gen By:Reviewed By:
S-T-R:Grid #:
Date:Prepared by:Engineering DepartmentGeographic Technology Division100 S. Myrtle Ave, Clearwater, FL 33756Ph: (727)562-4750, Fax: (727)526-4755www.MyClearwater.com
1384 Gulf to Bay Boulevard
PROPOSEDACQUISITION
²
N.T.S.Scale:
Document Path: V:\GIS\Engineering\Location Maps\1384GulfToBay.mxd
EXISTING CONDITIONS
GULF RENT-A-CAR FACILITY
1384 GULF TO BAY BOULEVARD
CLEARWATER, FLORIDA
DATE OF PHOTOGRAPHS: MARCH 23, 2016
SUBJECT VIEW FROM GULF TO BAY AND HILLCREST INTERSECTION
SUBJECT VIEW FROM CLEVELAND STREET AND HILLCREST INTERSECTION
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2369
Agenda Date: 4/18/2016 Status: Approval ReviewVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.2
SUBJECT/RECOMMENDATION:
Authorize expenditure of $378,000 from CRA Project Fund 388-94885, ULI Implementation, to
fund a City contract for professional services pursuant to RFP (Request for Proposal) 04-16 to
HR and A Advisors, Inc. for the Imagine Clearwater: Downtown Waterfront Master Plan
Project.
SUMMARY:
The creation of a master plan for the bluff/waterfront area was identified as a priority project
by the Urban Land Institute (ULI) Advisory Services Panel during their study of Downtown
Clearwater in June, 2014. RFP 4-16 was prepared by the City of Clearwater to solicit
consulting services to develop such plan with the primary objectives of better connecting the
bluff and the waterfront with the remainder of downtown, creating a strategy for economic
development, activating the waterfront, defining a parking strategy and creating opportunities
for waterfront events to benefit downtown businesses. The RFP also called for the inclusion of
a robust public engagement process and an implementation strategy to transform the area
into a signature waterfront area connected to the commercial area.
On November 18, 2016, notice of RFP 04-16 was posted on the City’s website, as well as the
websites of the American Planning Association and the Congress for New Urbanism. A total
of eight firms submitted proposals by the January 8, 2016 deadline including: Design
Collective; Dover, Kohl, & Partners; GAI Consultants, Inc.; HR & A Advisors, Inc.; Stantec’s
Urban Places Group; TBG Partners; Urban Design Associates and Zyscovich Architects.
On January 22, 2016, the City’s Evaluation Committee comprised of representatives of the
Planning and Development, Economic Development and Housing, Engineering, Parks and
Recreation and Marine and Aviation Departments short-listed six of those firms: Design
Collective; GAI Consultants; HR & A Advisors, Inc.; Stantec’s Urban places Group; Urban
Design Associates; and Zyscovich Architects. Interviews were conducted on February 25 and
26, 2016 and on March 3, 2016 HR & A Advisor’s, Inc. was selected as the top-ranked firm.
The proposed scope of services calls for the following major tasks in the development of the
waterfront master plan:
·review and analysis of existing conditions (demographic, economic, real estate market,
and physical conditions including circulation and parking, parks and open space, public
realm and opportunities assessment of major parcels and sites within the study area);
·development of framework plan that address circulation, open space and catalyst
projects;
·development of infrastructure cost estimates for public investments;
Page 1 City of Clearwater Printed on 4/15/2016
File Number: ID#16-2369
·development of action plan /implementation strategy (considers factors such as market
potential, property ownership, policy, etc.; and
·preparation of draft and final master plan
Each task builds upon the previous one and includes development of ideas and refinements
after public input is received. Two opportunities for City Council review and input will also
occur once the draft framework plan is prepared and then again after the draft master plan is
prepared. Public engagement with the citizens of Clearwater will occur at seven meetings at
three points during the master planning process. A stakeholder coalition made up of a diverse
group of community constituents will also be formed to participate in the process. Additionally,
social media and a project website will be used to provide information to the community, as
well as provide a mechanism for input. The Planning and Development Department will also
conduct outreach activities to community, business and neighborhood groups. Presentations
will also be made to City Council for input. The conceptual framework plan will be presented to
City Council for feedback as well as the draft Master Plan.
The Planning and Development Department recommends that City Council award the contract
to HR & A Advisors, Inc.
APPROPRIATION CODE AND AMOUNT:
Staff recommends funding this lump sum contract of $378,000 from 388-94885, ULI
Implementation. This project code was authorized by the CRA Board on August 31, 2015 for
purposes of implementation of ULI Report initiatives.
Page 2 City of Clearwater Printed on 4/15/2016
BLUFF/WATERFRONT MASTER PLAN FOR CITY OF CLEARWATER
This agreement made and entered into as of the __ day of __________________, 2016 by and between
the City of Clearwater (“Client”), and HR&A Advisors, Inc., a corporation organized and existing under the
laws of the State of New York (“Consultant”), who agree and contract as follows:
WITNESSETH THAT:
WHEREAS, Client desires to commission a master plan for the Bluff/Waterfont district of Downtown
Clearwater, and
WHEREAS, Client desires to retain the Consultant to lead a multi-disciplinary team to complete said master
plan;
NOW, THEREFORE, the parties hereto do mutually agree as follows:
1. Contracting of the Consultant
Client hereby agrees to contract with Consultant, and the Consultant hereby agrees to perform
services set forth hereinafter in connection with the Bluff/Waterfront Master Plan in accordance
with the terms and conditions set forth herein.
2. Term of Contract
Consultant services for the scope of work set forth hereinafter will be completed by ________
subject to modification by mutual agreement by the parties hereto.
3. Scope of Services
The Consultant agrees to satisfactorily render and provide services hereinafter set forth in “Exhibit
A, Scope of Services.”
4. Disposition of Work Materials
Upon prompt payment of all sums due under this Agreement, all contract documents and similar
work materials prepared by the Consultant in completing the scope of services shall be the
property of Client. Notwithstanding any other provision to the contrary, the Consultant shall
maintain copyright ownership of photographs and of all notes, terms and standard details included
in all project-related documents, models, photographs, and other forms of expression created by
the Consultant. Only with Client’s prior written approval may Consultant use and reproduce its
deliverables. The Consultant shall be permitted to retain copies of its deliverables and work
product for its records and for its future professional endeavors, so long as Client is not specifically
mentioned or utilized to promote such future professional endeavors. The Consultant grants Client a
non-exclusive license to use and reproduce such models, photographs, and other forms of
expressions created by the Consultant as long as payments due to the Consultant under this contract
are made as provided herein.
5. Personnel
The Consultant represents that it has, or will secure, at its own expense, all personnel or
subconsultants required in performing the services under this Agreement. Such personnel shall not
be employees of or have any contractual relationship with Client. All of the services required
hereunder will be performed by the Consultant or under its supervision, and all personnel engaged
in the work shall be fully qualified and shall be authorized under State, federal and local law to
perform such services.
6. Termination and Suspension for Cause
If, for any cause, the Consultant or Client shall fail to fulfill in a timely manner their obligations
under this Agreement, or if the Consultant or Client shall violate any of the covenants, agreements,
or stipulations of this Agreement, the other party shall thereupon have the right to terminate this
Agreement by giving written notice. The Consultant shall be entitled to receive just and equitable
compensation for work performed and expenses incurred as of the date of termination; likewise,
Client shall be entitled to ownership of all documents, data, studies, surveys, drawings, maps,
models, photographs and reports or other material prepared by the Consultant under this
Agreement for which it has compensated the Consultant.
If Client fails to make payments to the Consultant in accordance with this Agreement, in addition to
the right of termination of this Agreement as set forth herein, at the Consultant’s option and upon
written notice to Client, it may suspend some or all performance of services under this Agreement
and retain all Contract Documents and Work Materials for which payment is outstanding. In the
event of a suspension of some or all services, retention of Contract Documents and Work Materials
and/or the termination of the Agreement by the Consultant, the Consultant shall have no liability to
Client for delay or damage caused Client because of such suspension of services. Before resuming
services, the Consultant shall be paid all sums due prior to suspension and any expenses incurred in
the interruption and resumption of the Consultant’s services. The decision by the Consultant not to
cease or suspend services or any portion thereof, or the decision by the Consultant to suspend
certain but not all services under this Agreement shall not constitute a waiver of its right to suspend
or terminate performance of any or all services under this Agreement so long as payments of
undisputed amounts remain outstanding.
7. Changes
Client or Consultant may, from time to time, request changes in the terms of this Agreement. Such
changes, including any increase or decrease in the amount of compensation due to the Consultant,
shall be mutually agreed upon by the parties hereto and shall be executed and incorporated in
written amendments to this Agreement.
8. Compensation
The cost of the Scope of Services shall not exceed $378,000. The division of this not-to-exceed fee
is described below in “Budget by Task.” The cost of services will be invoiced by the Consultant on a
percent completion basis. Services performed outside of the Scope of Services shall be invoiced
based on the hourly rates established below in “Consultant Hourly Rates” and will include requests
for reimbursement of expenses incurred by the Consultant and its subconsultants at cost. Invoices
will be transmitted monthly by the Consultant to Client. Client shall remit payment for an approved
invoice within 30 days of receipt of the invoice provided all work is performed satisfactorily as
reasonably determined by Client.
9. Equal Employment Opportunity
The Consultant will not discriminate against any employee or applicant for employment with regard
to race, religion, sex, color, national origin, age, sexual orientation, gender identity or disability.
The Consultant will act to ensure that applicants are employed, and that employees are treated
during employment, without regard to race, religion, sex, color, national origin, age sexual
orientation, gender identity or disability.
10. Assignability
The Consultant shall not assign any interest in this Agreement and shall not transfer any interest in
the same, whether by assignment or notation without the prior written consent of Client thereto;
provided, however, that claims for money may be assigned to a bank, trust company, or other
financial institution without such approval. Notice of any such assignment or transfer shall be
furnished promptly by Client.
11. Conditions and Assurances
A. Access to Records: Consultant agrees that Client or any of its duly authorized
representatives shall have access to any books, documents, papers, and records of the
Consultant for the purposes of making audit, examination, excerpt, and transcripts.
B. Retention of Records: The Consultant will be required to comply with Section 119.0701,
Florida Statutes, specifically to:
i. Keep and maintain public records required by the City of Clearwater to perform
the service;
ii. Upon request from the City’s Custodian of Records, provide the City of
Clearwater with a copy of the requested records or allow the records to be
inspected or copied within a reasonable time at a cost that does not exceed the
cost provided in Chapter 119 or as otherwise provided by law;
iii. Ensure that public records that are exempt or confidential and exempt from
public records disclosure requirements are not disclosed except as authorized by
law for the duration of the contract term and following completion of the contract
if the contractor does not transfer to the City of Clearwater; and
iv. Upon completion of the contract, transfer, at no cost, to the City of Clearwater all
public records in possession of the contractor or keep and maintain public records
required by the City of Clearwater to perform the service. If the Consultant
transfers all public records to the City of Clearwater upon completion of the
contract, the Consultant shall destroy any duplicate public records that are
exempt or confidential and exempt from public records disclosure requirements.
If the Consultant keeps and maintains public records upon completion of the
contract, the Consultant shall meet all applicable requirements for retaining
public records. All records stored electronically must be provided to the City of
Clearwater, upon request from the City of Clearwater’s Custodian of Public
Records, in a format that is compatible with the information technology systems of
the City of Clearwater.
IF THE CONSULTANT HAS QUESTIONS REGARDING THE APPLICATION OF CHAPTER 119,
FLORIDA STATUTES, TO THE CONSULTANT'S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO
THIS CONTRACT, CONTACT THE CUSTODIAN OF PUBLIC RECORDS, ROSEMARIE CALL AT 727-
562-4090, rosemarie.call@myclearwater.com, and/or 112 S. Osceola Ave., Clearwater, FL,
33617
12. Miscellaneous Provisions
A. This Agreement shall be construed in accordance with the laws of the State of Florida, and
venue for any dispute pertaining to this Agreement shall be in Pinellas County, Florida.
B. In case one or more of the provisions in the Agreement shall for any reason be held
invalid, illegal, or unenforceable in any respect, such as invalidity, illegality, or non-
enforceability, it shall not affect any other provision thereof, and this Agreement shall not
be effective unless consented to, in writing, by both parties.
C. Nothing contained herein shall be deemed by the parties hereto, nor any third parties, as
creating the relationship of principal and agent, employer and employee, or as a
partnership or joint venture between the parties. Consultant is the City’s independent
contractor, and nothing contained herein is intended to create any relationship other than
that between the parties.
D. This Agreement may be executed in one or more counterparts, each of which shall be
deemed an original and all of which shall be constitute one and the same instrument.
E. This Agreement shall be binding upon and inure to the benefit of each of the Consultant’s
and the Client’s respective successors and assigns.
13. Indemnification
A. Consultant shall indemnify, defend and hold harmless Client and its officers, employees,
agents and permitted assigns from and against any and all suits, claims, losses, damages,
charges, or expenses, whether direct or indirect, and liability of every name and nature to
which they or any of them may be put or subjected by reason of any personal injury or
damage to real or tangible property arising from or in connection with any acts or
omissions on the part of the Consultant or arising from any breach by Consultant under this
Agreement.
B. Subject to Florida statutory limits on sovereign immunity, the City agrees to indemnify the
Consultant and its officers, employees, agents, and permitted assigns from and against
liability or expenses incurred on account of the negligent acts of the City, its employees,
servants, or agents in relation to this Agreement. Nothing contained herein, however, shall
be construed as a waiver of or limitation of liability that the City may be entitled to under
section 768.28, Florida Statutes.
In no event shall any officer, shareholder, member, employee or agent of Consultant or Client (or
any of Consultant’s or Client’s affiliates) be personally liable for the performance of either party’s
obligations hereunder.
IN WITNESS WHEREOF, the City of Clearwater and the Consultant have executed this Agreement on this the
____ day of ____________________, 2016.
HR&A Advisors, Inc.
_______________________________ _____________________________
Cary Hirschstein, Partner ATTEST
_______________________________
Date
IN WITNESS WHEREOF, the parties to the agreement have hereunto set their hands and seals and have
executed this Agreement, the day and year first above written.
CITY OF CLEARWATER
IN PINELLAS COUNTY, FLORIDA
By:
_______________________________
(SEAL)
William B. Horne, II,
City Manager
Attest:
_______________________________
Rosemarie Call,
City Clerk
Countersigned:
_______________________________
George N. Cretekos,
Mayor
Approved as to form:
_______________________________
Camilo A. Soto,
Assistant City Attorney
_______________________________
Date
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas | 1
SCOPE OF SERVICES
CLEARWATER BLUFF/WATERFRONT MASTER PLAN
The HR&A Team proposes a scope of services that will meet the City of Clearwater’s need for a Master Plan
that will integrate the Bluff, Waterfront, and Downtown. The overarching goal of this plan will be to catalyze
new development, invigorate the local economy, manage stakeholder partnerships, and create a vibrant
waterfront.
Public engagement will be an ongoing effort throughout the plan’s duration. Our public engagement goals
for the Clearwater Bluff/Waterfront Master Plan are twofold. Successful public outreach will engage a
wide range of Clearwater’s residents to ensure that the plan’s design is grounded in the public’s aspirations
and sensitive to the public’s concerns, while also building the consensus and partnerships required to ensure
a successful implementation plan.
1) Project Kick-Off
Phase 1 provides an opportunity for the HR&A Team to review background information and engage with
the City to establish priorities for the plan. Phase 1 will take place over the first several weeks of the project,
with Task 1.3 occurring concurrently with initial Phase 2 activities.
Task 1.1: Review of Existing Plans and Data
The HR&A Team will review all existing plans related to the study area. Plans will include the Urban Land
Institute’s assessment, the Clearwater Downtown Redevelopment Plan, the Comprehensive Boating Plan, and
the City’s stormwater manual, among others. Furthermore, we will review any market studies and related
data sources provided by the City. This task will help set the stage for Phase 2, the Existing Conditions
Analysis.
Task 1.2: Initial Project Conference Call
HR&A will participate in a conference call with the City’s project lead. The purpose of this call will be to plan
the Team’s first trip to Clearwater.
Task 1.3: Project Kick-Off in Clearwater
To formally initiate the project, the HR&A Team will make a two-day trip to Clearwater (Trip #1) in order
to:
Hold a kick-off meeting with City officials to discuss the project’s schedule and work plan, in addition
to planning for the public engagement strategy that B2 Communications will assist with, including:
o Planning for public engagement activities;
o Project website content, launch, and maintenance; and
o Social media strategy and email list;
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas | 2
Hold a kickoff meeting with initial Stakeholder Coalition, described in Task 2.1a; and
Conduct a tour of the study area.
2) Public Engagement and Stakeholder Coalition Launch
The activities described in Phase 2, which include the creation of and engagement with a Stakeholder
Coalition, will overlap with specific activities throughout the entirety of the project scope of work. Please
reference the project schedule for an illustration of the relationship of the proposed activities.
Task 2.1: Form a Stakeholder Coalition
We will help to lay the groundwork for a robust coalition of stakeholder organizations that can articulate
the views of the City’s diverse constituents and play a supporting role in the Team and City’s robust outreach
process. Our work will include the following subtasks:
Subtask 2.1a. Initiate Stakeholder Coalition. During Trip #1, following our kick-off meeting with the
City, we will meet with the group of Clearwater stakeholders already identified by the City in order
to discuss a strategy to create a broader coalition of stakeholders. We will prepare a summary of
our findings and recommendations to share with the City and stakeholders, as referenced in the
deliverable description below.
DELIVERABLE: FEEDBACK FROM PROJECT KICK-OFF
After Phase II, HR&A will draft a memo to report back to the City staff and the Stakeholder Coalition
on feedback gathered during project kick-off and key considerations to guide the planning process,
including recommendations regarding the supporting role to be played by the Stakeholder
Coalition.
Subtask 2.1b. Refine Outreach Plan. Once we have established an initial set of goals and supporting
roles for the Stakeholder Coalition, we will return to Clearwater for Trip #2, timed to align with the
conclusion of the Existing Conditions phase, to discuss outreach progress with the group and the City,
acknowledging that the City will likely play the largest role in one-on-one outreach to neighborhood
groups and other community organizations in between the official public meetings. We will discuss
the Stakeholder Coalition’s role – and the role of specific members – in supporting the City’s
implementation of the outreach strategy, as well as any implications from the Team’s existing
conditions findings.
Subtask 2.1c. Conduct Initial Public Meetings. During Trip #2 we will conduct three highly-promoted
initial public meetings to gather initial input and suggestions from Clearwater’s citizens regarding
the broad direction of the waterfront planning effort and their vision for the site, as well as
understand their thoughts and aspirations for downtown. The public events will be designed in a
charrette-style to engage attendees in a highly interactive discussion of specific core areas of
interest, which might include waterfront recreation, parks and open space, or real estate
development. The events will be coordinated with the City of Clearwater to maximize public
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas | 3
participation, and we will likely vary location to reach a wide cross-section of Clearwater residents.
Our conversation will be informed by the Team’s existing conditions findings. B2 Communications will
work with the City to encourage event attendance by diverse Clearwater constituents via digital
and other outreach.
Task 2.2: Provide Ongoing Parallel Outreach Support
The City intends to take a leadership role in managing a parallel outreach process to be undertaken
primarily by the City and secondarily by key members of the Coalition. While the City will organize and
attend the majority of these meetings, it may discuss strategy regarding outreach targets, participation and
materials with the Team. We will be available throughout the master planning process to support the City
by helping staff tweak any templates created for earlier public meetings (e.g. presentation slides, visual
aids) for use during outreach meetings.
Task 2.3: Provide Ongoing Digital Engagement Strategy and Media Relations Efforts
Over the course of the project, B2 Communications will launch and oversee a digital engagement and media
relations strategy, as follows:
Subtask 2.3a. Digital Engagement Strategy. B2 Communications will coordinate with the City to
generate awareness and excitement about the master planning process and its community meetings.
B2 will support the maintenance of an email listserv that has already been developed by
the City, to be used throughout the project’s duration.
Simultaneously, B2 will work with the City to deploy social media, using outlets such as
Facebook and Twitter, as a means of communicating with the public and circulating
information.
B2 will support the City’s launch of a project website that will serve as a “command center”
for the planning process and complement the City’s existing MyClearwaterInput.com. The site
will be a place to publicly display aspects of the plan as it unfolds and may also serve as
forum to collect public feedback. The City will manage the development, maintenance and
hosting of the web portal.
Subtask 2.3b. Media Content and Relations. Throughout the master planning process, B2
Communications will coordinate with the City’s Public Communications Department to actively pursue
key media placements with reporters and publications to generate informative stories about the
planning process. These news articles and press releases will support the efforts of the City’s Public
Communications Department and ensure that messaging is targeted and accurate. B2 will provide
strategic guidance to the City regarding content for major social media postings, newspaper articles,
email announcements and website postings, while the City’s Public Communications Department and
other City leadership will handle announcements and other simple postings independently.
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas | 4
3) Existing Conditions Analysis
In Phase 3, the HR&A Team will analyze economic trends and the physical conditions of the study area as a
platform for understanding the waterfront’s needs going forward.
Task 3.1: Demographic, Economic, and Real Estate Market Analysis
Subtask 3.1a. Demographic and Economic Analysis: HR&A will analyze demographic and
employment trends and indicators in the study area, as well as the Tampa-St. Petersburg-Clearwater
MSA in order to contextualize the study area within its greater context. HR&A will assess trends in
population, age, migration, educational attainment, and commuting patterns. We will also examine
the performance of the region’s key industry sectors in terms of employment and earnings trends in
order to assess employers’ potential space needs. The firm will conduct this analysis using third-party
data from the U.S. Census Bureau, ESRI Business Analyst, the U.S. Bureau of Labor Statistics, as well
as available local sources. This effort will provide a foundation of knowledge for the Master Plan.
Subtask 3.1b. Real Estate Market Analysis: HR&A will complete an analysis of Clearwater’s real
estate market. This study will address multiple asset classes, including retail, residential, commercial
office, and hotel in order to determine what mix of uses Clearwater’s market is likely to support.
HR&A will supplement third party data sources such as CoStar, REIS, Smith Travel Research, and
broker market reports, through interviews with real estate industry experts including real estate
brokers and developers. This real estate market analysis will include:
A review of recent trends in inventory, rents, and vacancy for residential, commercial office,
and retail uses.
A survey of recent market activity and the development pipeline for each asset class,
focused on the City of Clearwater and the region. HR&A will profile successful projects in
Clearwater and the region that could serve as precedents for future development.
A review of Clearwater’s existing housing stock and an analysis of the area’s resident
market in order to consider the potential for new residential development.
An analysis of the office market in Clearwater and the region that will include absorption
potential based on trends in supply and demand.
A retail gap analysis intended to identify potential categories of growth for Clearwater’s
retail market based on spending potential and existing sales.
A hotel analysis that identifies the potential for additional hotel development in Clearwater
based on recent trends in occupancy, average daily rate, revenue per available room, and
supply of hotel rooms.
Task 3.2: Physical Conditions Analysis
Subtask 3.2a. Circulation and Parking Conditions: Kimley-Horn will lead the HR&A Team’s analysis
of circulation and parking conditions. Kimley-Horn will study existing pedestrian, bicycle, vehicular,
and watercraft transit networks in order to determine how they perform individually and as a system
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas | 5
overall. Kimley Horn will also review existing parking conditions, including (i) an inventory of on-
and off-street parking facilities, which will include access points, wayfinding/signage, hours of
operation, and cost, and (ii) a study of parking occupancy counts within the study area for both a
typical weekday and weekend day. Kimley-Horn will review past, completed studies such as the
Urban Land Institute’s Advisory Services Panel Report, the Comprehensive Boating Plan, the
Clearwater Downtown Redevelopment Plan, and Pinellas County’s 2040 Long Range Transportation
Plan to supplement the Team’s own analysis with an understanding of broader planned and
proposed transportation infrastructure improvements.
Subtask 3.2b. Parks and Open Space Conditions: Sasaki will lead the HR&A Team’s analysis of
existing parks and open space. Sasaki will study discrete green spaces such as Coachman Park,
linear pathways such as the Pinellas Trail, and more general open space networks. Overall, the
Team will assess Clearwater’s open space assets for their ability to cater to a range of different
activities, including passive recreation and special programming, through their design and physical
conditions. Furthermore, the Team will consider the resiliency of the study area’s green spaces with
respect to usage, flooding, and environmental concerns. A key output of this analysis will be an
assessment of Coachman Park’s assets, challenges, and opportunities to support planning efforts
moving forward.
Subtask 3.2c. Existing Public Realm Conditions: Sasaki will lead the HR&A Team’s analysis of
existing urban realm conditions. The Team will study the design of the urban realm overall,
considering how its many land uses and multifaceted form facilitate or inhibit daily life. Layered on
top of our studies of circulation, parking, parks, and open space, this study of the urban realm will
reveal how Clearwater’s many systems interact.
Subtask 3.2d. Opportunities Assessment: The HR&A Team will build upon its analysis of Existing
Public Realm Conditions by assessing major parcels and sites within the study area, including those
specified in the RFP. This will allow the Team to vet key opportunities for catalyst projects that could
become essential “first steps” in activating the downtown waterfront. Specifically, HR&A and Sasaki
will develop a scorecard for each potential catalyst project to guide City priorities going forward.
Factors to be considered may include:
Property usage
Physical constraints
Access and adjacencies
Timing of potential availability
Current uses & future devt. plans
Infrastructure availability/requirements
Zoning restrictions
Other legal restrictions
Visions expressed in planning documents
Market analysis implications
The scorecard will include metrics by which to rank properties or areas according to the above criteria.
DELIVERABLE: EXISTING CONDITIONS PRESENTATION
The HR&A Team will prepare a presentation summarizing the findings of the existing conditions analysis. The
existing conditions analysis will document the study area’s economic outlook and real estate market,
circulation system, and opportunities to improve upon existing public spaces and activate catalyst the
projects. This analysis provides a necessary foundation for subsequent phases of the planning process.
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas | 6
Task 3.3: Presentation of Existing Conditions Findings and Public Engagement Part II
The HR&A Team will make a two-day trip to Clearwater (Trip #2) to undertake the following activities:
The HR&A Team will preview our findings with City representatives, either in advance of Trip #2, or
during, in order to identify any changes necessary in advance of briefing the Stakeholder Coalition
and the public.
During Stakeholder Coalition Meeting #2 we will introduce the study, present preliminary existing
conditions findings, discuss potential opportunities and challenges, and provide a venue to comment
on the existing community vision for Downtown.
During Public Workshops #1, 2 and 3, as described in Task 2.1a, we will gather input from the public
on their priorities and vision for the waterfront.
Task 3.4: Conference Call with Client to Discuss Public Engagement Findings from Trip #2
The HR&A Team will join a conference call with the Client to discuss findings from the public engagement
activities completed during Trip #2. This call will help guide Phase 3 of the project by determining how to
best incorporate public feedback.
DELIVERABLE: FEEDBACK FROM ENGAGEMENT
The Team will prepare a summary of findings from our public engagement activities, including a summary
of goals, opportunities and challenges associated with waterfront redevelopment.
4) Development of Framework Plan
In Phase 4, the HR&A Team will build upon the existing conditions analysis and feedback from public
engagement to develop a Framework Plan. The Framework Plan will address salient issues through topical
chapters including circulation, open space, and catalyst projects, which the HR&A Team will then vet through
additional public engagement to confirm the elements of the final plan.
Task 4.1: Framework Plan Concept Development
The HR&A Team will meet internally to workshop the overall vision for the Master Plan and the key
framework elements being prepared by Team members. This workshop will be an opportunity to put forth
a number of hypotheses and ideas that can unite the components of the Framework Plan. Topics to be
considered will include the overall spatial ordering, identification of sites to prioritize, identification of
programmatic opportunities to pursue, and the overall vision for the study area’s future. The output of this
workshop will be up to three (3) conceptual scenarios that may vary by spatial arrangement, uses of catalytic
sites, or program of public amenities and spaces. The Team may propose a single conceptual scenario should
it seem appropriate.
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas | 7
Task 4.2: High-Level Conceptual Framework Plan Components:
The HR&A Team will create high-level conceptual framework plans in order to steer further plan
development. The framework plans will flow from the scenarios outlined during an internal opportunities
workshop. Each framework plan will, based upon the scenarios developed, offer a set of alternative
strategies for improvement to be tested and refined through public engagement. These framework plans
will be executed on a high level so that more detail may be added at a later phase.
Subtask 4.2a. Catalyst Projects Framework Plan: HR&A and Sasaki will develop a conceptual
Catalyst Projects Framework Plan that will prioritize up to three alternative development strategies
based on the findings of the opportunities assessment. This plan will reflect the values of the
community in spatial terms to provide a clear phasing structure that will identify tangible, specific
“first steps.” The Catalyst Projects Framework Plan will delineate a mix of land uses both within the
study area and in immediately adjacent areas to ensure that sites, when redeveloped, have multiple
ripple effects on economic development, public realm enhancement and greater connectivity for the
City as a whole.
Subtask 4.2b. Parks, Open Space, and Public Realm Framework Plan: Our Team will develop a
conceptual Parks, Open Space, and Public Realm Framework Plan. The framework plan will provide
options for the overall physical structure for the Bluff/Waterfront Master Plan by prioritizing major
open space networks, and by giving form to the spatial character and function of the Bluff’s great
placemaking opportunity, Coachman Park. Opportunities for passive and active recreation will be
considered from the outset. Clear and inviting access will be the first critical step in creating a true
destination – Clearwater’s own vibrant city-scaled waterfront park and public realm network.
Furthermore, the Team will incorporate principles of Low Impact Design in order to mitigate
stormwater runoff and maximize the usability of the study area’s open spaces.
Subtask 4.2c. Circulation Framework Plan and Parking Strategy: Our Team, led by Kimley Horn, will
also develop a conceptual Circulation Framework Plan and parking strategy. This plan will unite the
previous two framework plans, providing options for a circulation system that will facilitate successful
new developments, exciting open spaces, and a functional, pleasant public realm. A high-level
transportation network will include walking and bicycle access, transit access/circulation, vehicular
traffic flow, watercraft access including water taxi, emergency vehicle access and staging,
maintenance access, deliveries (food service, etc.), and special event access and traffic circulation.
The overriding principle of the framework plan will be to set the stage for creating a walkable and
bike-able environment that is pleasant, interesting, and seamlessly connected and integrated with
downtown.
Kimley-Horn will also lead the Team in generating a parking strategy for the study area. The
parking strategy will assess the study area’s parking demand in light of both existing demand and
the proposed development program for catalyst sites. We will identify locations for new parking
facilities, in addition to opportunities for shared parking (public and private). The strategy will also
propose parking design guidelines, zoning code updates, and a management strategy, as
appropriate. Kimley-Horn’s approach to parking strategy is at the forefront of technology-driven
planning, an approach that the Team hopes to bring to Clearwater.
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas | 8
DELIVERABLE: DRAFT FRAMEWORK PLAN
The HR&A Team will prepare the Conceptual Framework Plan in presentation format. The document will
utilize data visualization techniques, graphic drawings and renderings, and narrative text, among other
communicative means as needed. The presentation will convey the Conceptual Framework Plan’s different
scenarios in an accessible manner so that the Team may receive feedback on options from City
representatives, the Stakeholder Coalition and the public.
Task 4.3: Presentation of Framework Plan
The HR&A Team will visit Clearwater for a three-day trip (Trip #3) in order to:
Preview the Conceptual Framework Plan with the City representatives to solicit input in advance of
presenting to the Stakeholder Coalition.
Meet with the Stakeholder Coalition to receive feedback on the Conceptual Framework Plan. We will
present the alternative scenarios comprising each framework element so that members can voice
preferences for specific elements to be elaborated further in the final Framework Plan.
Conduct two public events to introduce the Conceptual Framework Plan to the local community. These
sessions will be an opportunity for the public to provide input on the options presented in the
scenarios, such as urban design initiatives, open space improvements and infrastructure priorities.
These sessions will be highly interactive and will occur after meetings with City representatives.
Workshop-style activities that utilize graphic materials will provide an accessible avenue for
community members to communicate their ideas, comments, and concerns. As before, B2
Communications will work with the City to drive diverse attendance through various forms of digital
outreach. B2 will also report back on the outcome(s) of the workshops.
Present the Conceptual Framework Plan to City Council for feedback. B2 Communications will
coordinate with the City in managing media relations prior to and after the meeting.
DELIVERABLE: FEEDBACK FROM ENGAGEMENT
The Team will prepare a summary of findings from our public engagement activities and how the
engagement exercises suggest refinements to the conceptual framework plan.
Task 4.4: Prepare Infrastructure Cost Estimates
Based on the overall development concept, the HR&A Team, led by Kimley-Horn, will prepare infrastructure
cost estimates for public investments. The Team’s approach to assisting in budget management and cost
estimating will be to employ cost mechanisms to establish Opinions of Probable Costs. Kimley-Horn will use
readily available construction cost guides to determine relevant unit price index for recent bids as well as
bids for private sector projects of similar magnitude.
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas | 9
Task 4.5: Finalize Framework Plan
Following the feedback received from Trip #4, the HR&A Team will refine and finalize our Catalyst Projects,
Parks, Open Space, Public Realm, and Circulation Framework Plans into a synthesized Framework Plan. For
each of the elements, the Framework Plan may represent the selection of one alternative among the
scenarios, or hybrid plans that combine elements of one of more scenarios. The Framework Plan will
incorporate a greater degree of detail than the conceptual plans completed earlier in Phase 4.
DELIVERABLE: FRAMEWORK PLAN
The HR&A Team will prepare a presentation containing all aspects of the Framework Plan. This document
will utilize data visualization techniques, case studies, graphic drawings and renderings, and narrative text,
among other communicative means as needed. The Framework Plan will present a synthesis of the scenarios
proposed in the Draft Framework Plan, based on feedback from public engagement exercises.
5) Action Plan Development
In Phase 5, the HR&A Team will develop an Action Plan in order to guide the implementation of the
Framework Plan’s initiatives, which the Team will develop based on active consultation with City
representatives and the Stakeholder Coalition.
Task 5.1: Action Plan Production
In order to advance the work completed to date, the City will require an implementation strategy that
considers factors such as market potential, property ownership, and policy. Based on feedback from public
engagement on the Framework Plan, HR&A will produce an implementation strategy for:
Catalyst Projects
Capital Improvements for Open Spaces, the Public Realm, and Infrastructure Upgrades
Policy Changes
Private Stakeholder Actions/Collaborations
To begin to formulate this strategy, HR&A will participate in a conference call with the Client in order to
discuss key roles and responsibilities for the eventual implementation of the Master Plan. Building on previous
conversations, this conference call will allow HR&A to establish the parameters of the implementation
strategy. HR&A will subsequently establish clear, actionable guidance regarding which public and private
entities should take charge of specific projects, the phasing of such projects, and funding sources to support
each project. We will prepare a timeline to guide implementation actions over the next 1-2, 5, and 10
years. We will also assess local, state, and federal economic development strategies, funding sources, and
financing strategies in support of the proposed catalyst projects and capital improvements.
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas | 10
DELIVERABLE: ACTION PLAN
HR&A will prepare a briefing book detailing the proposed Action Plan to guide the implementation of the
overall Master Plan. The Action Plan will become the final chapter of the synthesized Master Plan.
Task 5.2: Presentation and Refinement of Action Plan
The HR&A Team will present the Action Plan via 1-2 WebEx meetings with City representatives and the
leadership of the Stakeholder Coalition, in order to receive commentary so that the Team may refine the
Action Plan. These meetings will be an opportunity to begin to deputize City representatives and members
of the Stakeholder Coalition to take action on their individual responsibilities as outlined in the Action Plan.
6) Master Plan Development and Presentations
In Phase 7, the HR&A Team will synthesize all of its work to date into a cohesive Master Plan. The Team will
present the draft final plan to City representatives and the public via workshops.
Task 6.1: Draft Master Plan Production
Based on feedback from public engagement and the City on the initial Framework Plan and Implementation
Strategy, the HR&A Team, with graphic production led by Sasaki, will produce a Draft Master Plan outlining
our detailed recommendations. The Draft Master Plan will synthesize the analysis and strategies embedded
within the Framework Plan and Action Plan into a single, cohesive document.
DELIVERABLE: DRAFT MASTER PLAN
The HR&A Team will prepare a Draft Master Plan for the City of Clearwater’s downtown and waterfront in
the form of a narrative document. The deliverable will likely include charts, tables, case studies, graphic
drawings and renderings, and narrative text. The Draft Master Plan will be a comprehensive document that
can guide future development and City-led actions, the synthesis of the Framework Plan and the Action Plan.
The HR&A Team will also prepare a supplemental presentation in order to present the Draft Master Plan to
City representatives, the Stakeholder Coalition and the public.
Task 6.2: Presentation of the Draft Master Plan
The HR&A Team will travel to Clearwater (Trip #4) for a two-day trip in order to:
Review and discuss the Draft Master Plan with City representatives, receive comments, and further
discuss implementation roles, either in advance of the trip, or during. This will be the final opportunity
for the City to comment on the plan before it is finalized.
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas | 11
Meet with the Stakeholder Coalition to review the Draft Master Plan, receive comments, and further
discuss implementation roles. This will be the final opportunity for the Stakeholder Coalition to
comment on the plan before it is finalized.
Host two public events to present the Draft Master Plan and receive public feedback. These sessions
will be exciting events geared toward generating public support for the plan, centered around a
presentation of the plan and then breakout stations to receive feedback on specific components of
the plan and field questions. As before, B2 Communications will work with the City to drive diverse
attendance through various forms of digital outreach. The Team will also report back on the
outcome(s) of the workshops. Following these workshops the Draft Master Plan will be posted on the
project website in order to allow more community members to comment.
Present the Draft Master Plan to the City Council to receive feedback. B2 Communications will
coordinate with the City in managing media relations prior to and after the hearing.
DELIVERABLE: FINAL MASTER PLAN
The Final Master Plan will take the form of a narrative document, incorporating and synthesizing all of the
Team’s findings and proposals to date. We will update the document based on feedback received during
Trip #4. As with all previous deliverables, HR&A will provide electronic copies of the Final Master Plan in its
original format, as well as in PDF format, to facilitate the City’s incorporation of its content into the broader
Clearwater Downtown Plan.
City CouncilStakeholder CoalitionThe PublicOngoing Digital Outreach + Media RelationsPHASETrip #1Week 3Optional Introductory MeetingsInitiate Stakeholder Coalition; Discuss Strategy1Project Kick-OffWeeks 1-32Public Engagement and Stakeholder Coalition LaunchWeek 3-OngoingTrip #3Week 14Public Meetings #4 & #5: Discuss Development ScenariosDiscuss Development ScenariosDiscuss Development ScenariosInteractive sessions including design charrettes and other activities4Development of Framework PlanWeeks 9-17WebExWeek 21Present Action Plan5Action Plan DevelopmentWeeks 18-21Trip #4Week 25Present Draft Master PlanPublic sessions aimed at refining master plan & building supportPresent Draft Master PlanPublic Meetings #6 and #7:Present Draft Master Plan6Master Plan Development and PresentationsWeeks 22-25CLEARWATERBLUFF/WATERFRONTMASTERPLANPUBLICENGAGEMENTACTIVITIESTrip #2Week 8Public Meetings #1, 2, & 3:Existing Conditions, Goals & AspirationsDiscuss Existing Conditions, Goals, Aspirations & Outreach3Existing ConditionsAnalysisWeeks 4-8Interactive sessions including design charrettes and other activities
Clearwater Bluff/Waterfront Master Plan ScheduleWeek123456789101112131415161718192021222324253.4: Conference Call with Client to Discuss Public Engagement Findings From Trip #2Meeting(s) with City representatives/Stakeholder Coalition/City CouncilCommunity Meeting(s)4.3: Presentation of Framework Plan4.4: Prepare Infrastructure Cost EstimatesPhase 2: Public Engagement and Stakeholder Coalition Launch2.2: Provide Ongoing Stakeholder Coalition SupportPhase 1: Project Kick-off1.1: Review of Existing Plans and Data1.2: Initial Project Conference Call1.3: Project Kick-Off in Clearwater2.1: Form a Stakeholder CoalitionWork in Progress2.3: Provide Ongoing Digital Engagement Strategy and Media Relations Efforts6.1: Draft Master Plan Production6.2: Presentation of the Draft Master Plan4.5: Finalize Framework Plan5.1: Action Plan Production5.2: Presentation and Refinement of Action PlanPhase 6: Master Plan Development and PresentationsPhase 5: Action Plan DevelopmentPhase 3: Existing Conditions Analysis3.1: Demographic, Economic, and Real Estate Market Analysis3.2: Physical Conditions Analysis3.3: Presentation of Existing Conditions Findings and Public Engagement Part IIPhase 4: Development of Framework Plan4.1: Framework Plan Concept Development4.2: High-Level Conceptual Framework Plan Components
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas
UPDATED PROJECT BUDGET
CLEARWATER BLUFF/WATERFRONT MASTER PLAN
Our team will provide the Scope of Services for a fixed fee price of $378,000, inclusive of travel expenses
and data purchases. We have broken out the price proposal by both phase and firm below. We will invoice
monthly based on the percentage of work completed.
BUDGET BY TASK
Task Total
1. Project Kick-Off $20,000
2. Public Engagement and Stakeholder Coalition Launch* $108,000
3. Existing Conditions Analysis $58,000
4. Development of Framework Plan $118,000
5. Action Plan Development $39,000
6. Master Plan Development and Presentations $35,000
Total $378,000
* New task
BUDGET BY FIRM
Firm Total
HR&A Advisors $190,000
Kimley-Horn $77,000
Sasaki Associates $76,000
B2 Communications $35,000
Total $378,000
THE BLUFF / WATERFRONT MASTER PLAN
CITY OF CLEARWATER
HR&A Advisors, Inc. | New York | Los Angeles | Washington, D.C. | Dallas
HR&A Team – Hourly Rates
These hourly rates by staff member will be valid through the contract period assumed herein.
HR&A Public/Non-Profit Billing Rates
Personnel Hourly Rate
Chair / Vice Chair $435
Senior Advisor $405
Partner $405
Senior Principal $405
Principal $360
Director $310
Senior Analyst $225
Analyst $175
Research Analyst $140
Admin $100
Kimley-Horn Billing Rates
Personnel Range of
Hourly Rates
Principal $265 - 320
Senior Professional $195 – 280
Professional $115 - 205
Senior Technical Support $125 - 190
Technical Support $80 - 150
Support Staff $67.50 - 105
Sasaki Associates Billing Rates
Personnel Hourly Rates
Principal $250
Landscape Architect $150
B2 Communications Billing Rates
Personnel Hourly Rates
Firm Blended Rate $165
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2327
Agenda Date: 4/18/2016 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.3
SUBJECT/RECOMMENDATION:
Appoint Economic Development and Housing Director Denise Sanderson as the Interim
Executive Director of the Community Redevelopment Agency effective April 22, 2016.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 4/15/2016