02/29/2016Monday, February 29, 2016
1:00 PM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
City Hall Chambers
Community Redevelopment Agency
Meeting Agenda
February 29, 2016Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the January 19, 2016 CRA meeting as submitted in
written summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Accept ULI Priority (P) Project Quarterly Progress Report for the period
October 1, 2015 through December 31, 2015, as well as the cumulative
expenditure report since Fall 2014.
5. Adjourn
Page 2 City of Clearwater Printed on 2/24/2016
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2170
Agenda Date: 2/29/2016 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the January 19, 2016 CRA meeting as submitted in written summation
by the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 2/24/2016
Community Redevelopment Agency Meeting Minutes January 19, 2016
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Meeting Minutes
Tuesday, January 19, 2016
9:00 AM
City Hall Chambers
Community Redevelopment Agency
Page 1 City of Clearwater
Draft
Community Redevelopment Agency Meeting Minutes January 19, 2016
Roll Call
Present 5 - Chair George N. Cretekos, Trustee Doreen Hock-DiPolito, Trustee
Jay E. Polglaze, Trustee Bill Jonson, and Trustee Hoyt Hamilton
Also Present – William B. Horne – City Manager, Jill Silverboard – Assistant City
Manager, Pamela K. Akin – City Attorney, Rosemarie Call – City
Clerk, Nicole Sprague – Official Records and Legislative Services
Coordinator
To provide continui ty for research, items are listed in agenda order although not
necessarily discussed in that order.
Unapproved
1. Call To Order – Chair Cretekos
The meeting was called to order at 10:36 a.m. at City Hall. 2. Approval of Minutes
2.1 Approve the minutes of the December 14, 2015 CRA meeting as submitted in written
summation by the City Clerk.
Trustee Jonson moved to approve the minutes of the December 14,
2015 CRA meeting as submitted in written summation by the City
Clerk. The motion was duly seconded and carried unanimously.
3. Citizens to be Heard Regarding Items Not on the Agenda – None.
4. New Business Items
4.1 Approve the Revised Façade Improvement Program Guidelines to provide design
assistance of $4,000 and two financial incentives to be matched dollar-for-dollar by
applicant (1) up to $10,000 in grant funding and (2) up to $25,000 of zero interest loan
funds per application.
On September 4, 2007, the CRA approved the Cleveland Street District
Façade Improvement Program. The Façade Improvement Program creates
incentives for property owners and businesses on Cleveland Street to improve
the appearance of their businesses and properties. It was hoped that this
Page 2 City of Clearwater
Draft
Community Redevelopment Agency Meeting Minutes January 19, 2016
program would foster and encourage investment and pride in building facades
along Cleveland Street and add to the Café District envisioned in a revitalized
downtown Clearwater. While staff widely marketed this program after CRA
adoption, there was little interest in the program during the recession.
However, property owners are now interested in making investments to their
buildings. Staff wants to encourage more program use and be responsive to
the increased interest.
In summary, the façade program matches dollar-for-dollar, the improvements
made by the property owner or tenant. All funds will be used to further the
goals of the Café District concept and must be applied to improvements that:
(a) effect immediate improvement to the storefront area of the building
including signage, lighting, entryways, windows and other cosmetic or
structural work associated with the first floor where customers interact directly
with the building, (b) are in concert with first floor façade improvements as
described in (a) above but that also may extend vertically to the upper areas of
the façade. Isolated building improvements that are not directly connected to
improvements at the street level façade are not allowed. All funds to be
disbursed by the CRA on a reimbursement basis upon completion of the
improvements and final inspections needed to satisfy permit requirements.
On November 30, 2015, the CRA Board put the program on hold in order for
staff to evaluate and update the program parameters and ensure consistency
with current plans and objectives for CRA Board review and approval.
The following program issues have been identified:
• Architect’s design fees were set at the 2007 rate and need to be
updated.
• A new Request for Information is necessary to update the Architects
List for the Design Services portion of the program.
• The timeframe for approval of loans do not take into consideration the
CRA monthly meeting schedule.
• The loan repayment terms need clarification in the guidelines and
application.
• There is no schedule to allow for updates to the program.
Staff recommends the following updates:
• Set architects fees to reflect a flat rate of $4,000 per address.
• Solicit new architects list.
• Clarify the approval process as follows. If the applicant is requesting a
loan, the item will be brought to the next available CRA meeting and the
CRA Executive Director will provide a Notice to Proceed or denial within
fifteen days of CRA Board approval.
• Set repayment terms for loans: an interest rate of zero (0.00%)
repayable in fifteen years, upon sale of the property, or upon default
according to the Mortgage and Note.
Page 3 City of Clearwater
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Community Redevelopment Agency Meeting Minutes January 19, 2016
• Review program parameters in three years.
In response to questions, Economic Development and Housing Director
Geri Campos Lopez said the façade program is purely voluntary;
the property owner would apply for the grant for façade design
services. Ms. Campos Lopez reviewed the proposed changes to the
façade program. One application per address is permitted. Staff
recommends the zero percent interest rate as an incentive for property
owners. Staff prefers that the program is available to as many property
owners as possible as an incentive and reason staff recommends the zero
percent.
Trustee Hamilton moved to approve the Revised Façade
Improvement Program Guidelines to provide design assistance of
$4,000 and two financial incentives to be matched dollar-for-dollar
by applicant (1) up to $10,000 in grant funding and (2) up to $25,000
of zero interest loan funds per application. The motion was duly
seconded and carried unanimously.
4.2 Amend the Community Redevelopment Agency (CRA) Rules to provide the option to
appoint a CRA Executive Director who does not also serve as an Assistant City
Manager.
The CRA Rules were approved by the CRA on March 4, 2002. Rule 2
stipulates that the Executive Director will be the Assistant City Manager and will
report directly to the City Manager. In order to give the CRA the option of
appointing a separate CRA Executive Director, Rule 2 is amended to read:
“The Executive Director shall be the Assistant City Manager or a Director who
reports directly to the City Manager and/or Assistant City Manager and to the
Agency and make recommendations as to how CRA programs and funding
should be executed.”
Trustee Jonson moved to amend the Community Redevelopment
Agency (CRA) Rules to provide the option to appoint a CRA
Executive Director who does not also serve as an Assistant City
Manager. The motion was duly seconded and carried unanimously.
4.3 Appoint Economic Development and Housing Director Geraldine Campos-Lopez as
the Interim Executive Director of the Community Redevelopment Agency.
Page 4 City of Clearwater
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Community Redevelopment Agency Meeting Minutes January 19, 2016
The previous Executive Director, Assistant City Manager Rod Irwin, retired in
December 2015. A recruitment effort is ongoing for his replacement.
Appointing Ms. Campos-Lopez as the Interim Executive Director will permit the
current CRA efforts to continue.
Trustee Hock-DiPolito moved to Appoint Economic Development
and Housing Director Geraldine Campos-Lopez as the Interim
Executive Director of the Community Redevelopment Agency. The
motion was duly seconded and carried unanimously.
5. Adjourn
The meeting adjourned at 10:48 p.m.
Chair
Community Redevelopment Agency
Attest
City Clerk
Page 5 City of Clearwater
Draft
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#16-2169
Agenda Date: 2/29/2016 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Accept ULI Priority (P) Project Quarterly Progress Report for the period October 1, 2015
through December 31, 2015, as well as the cumulative expenditure report since Fall 2014.
SUMMARY:
Staff committed to the CRA Board, as a part of the ULI Advisory Panel Report Implementation
activities that the Board would be provided with quarterly updates on the status of Priority (P)
implementation items, as well as a compilation of total expenditures to date on ULI Report
activities across all funding sources. The expenditures report is inclusive of all expense, on an
accrual basis, since last fall.
Projects Update:
To summarize, the status of the 13 Priority (P) projects are as follows:
5 Projects complete:
·Boost Downtown Library to Support Redevelopment (ULI 9)
·Attract Incubator/Support Entrepreneurial Ecosystem (ULI 15)
·Real Estate Parcel Marketing (ULI 30)
·Create Stakeholder Advisory Group (ULI 31)
·TIF Bonds Examination (ULI 34)
6 Projects on schedule:
·Comprehensive Boating Plan for Harbor (ULI 1)
·Comprehensive North Marina Master Plan (ULI 5)
·Master Development Plan for Bluff/Coachman/Waterfront (ULI 8)
·Use Harbor Bridge as Aesthetic Gateway (ULI 10)
·Update of Downtown Redevelopment Plan (ULI 12)
·Mercado in East Gateway (ULI 27)
2 Projects in progress/delayed :
·Enhance Gateways to Downtown/East Gateway (ULI 20)
·Comprehensive Branding Initiative (ULI 29)
In addition to the council-designated priority projects, two additional ULI projects have been
addressed:
·Create a Water Taxi/Ferry (ULI 4)
·Ensure Environmental Integrity of Clearwater Harbor (ULI 2)
Expenditure Update:
Page 1 City of Clearwater Printed on 2/24/2016
File Number: ID#16-2169
With respect to the financial expenditure report, on an accrual basis, $609,839 has been
encumbered with $312,591 expended for ULI projects since September 2014. Broken down
by funding source, the expenditure allocations are: General Fund, $100,000; General Fund
Reserve, $186,064; and CRA, $26,527.
The preponderance of expenditures/commitments to date are attributable to five projects: 1)
Comprehensive Boating Plan, $59,975; 2) North Marina Master Plan, $105,624; 3) Boost the
Library - Library Maker Space and staffing, $134,965; 4) Attract an Incubator- Clearwater
Business SPARK, $125,000; and 5) Comprehensive Branding Initiative, $100,000.
Staff has provided a spreadsheet identifying line item expenditures and fund balance through
the period ending December 31, 2015, for the General Fund ULI account 181-99888.
Information including fund allocations, timeframes, staff resources and responsibilities for
each Priority Item (P) is also provided.
No actual or committed funds were charged against the $1,000,000 CRA/ULI Project Account
in Q1 FY2015/16. Beginning with the Q2 FY 2015/16 report, a similar sheet will be provided
for the $1,000,000 CRA /ULI Project Account.
Page 2 City of Clearwater Printed on 2/24/2016
Page 1
ULI REPORT IMPLEMENTATION MATRIX (P): Staff recommended initiatives to begin within 1st 90 days; reflects Council discussion
Priority Items Only deferring Bluff/Waterfront Master Plan until after CMA and Greenlight clarifications.
*Timeframe begins once Council or City Manager provide direction/approval
Month/years represent time to completion from commencement
Staff Recommendation Timeframe*Work Program Impacts Cost
1)Create a Comprehensive Boating Plan (P)
M&A
ED&H, P&R,
Library
Support: Consultant conducted study and public
engagement period. Report to include market
analysis, survey; description of desired activities;
locations for ferry service, etc. Anticipated City
Council approval on Jan. 21, 2016 with direction to
develop “next steps” and bring back to Council.
1 year (including
consultant selection)M&A: Minimal, consultant hired
Estimated $35k
Actual to Date $59,975
5)
Create comprehensive North Marina Master Plan
(Small Area Plan) (P)P&D
M&A
Support: The findings of the North Marina Area
study are scheduled to be presented and accepted
by the City Council at the January 21, 2016 meeting
in conjunction with the Comprehensive Boating
Plan.
1 year (including
consultant selection)
Consultant needed for Master Plan; Minimal staff
impact if US 19 Plan is largely completed;
regulatory changes to be done by staff, if needed,
after Plan is completed.
Estimated-$75k+/-
(subject to change
based on final scope)
Actual to Date-
$105,624
9)Boost the Library (P)
Library
P&R
ED&H
Support: Some charter restrictions limit
recommendations: (1) Research partnership
opportunities to develop the Main Library as an Arts
& Culture destination space. (2) Engage STEM
organizations in the downtown area to identify
educational and creative opportunities. (3)
Determine future space, buildout/materials, and
resources needed.
Research: 3
months; Planning 3
months;
Implmentation: TBD
Major impact: the most efficient and effective way is
to increase one PT position to FT (cost about
$17,000 a year). Also will need to add hours to
increase access.
$17,000 to upgrade PT
to FT; $50,000 for
evening hours, $50,000
for Fri & Sat morning,
general fund $30,000
to reconfigure space for
partnerships.
10)Use Bridge as Gateway (P)
P&R
Legal
Engineering
Support: P&R to search for external consultant.
Cultural Affairs staff will consult with City of Tampa
for recommendations. As public art project: (1)
Engineering-FDOT Community Aesthetic feature
application filed; (2) Legal to research Pierce 100
issues; (3) P&R to Manage Public Art Process/Call
for Artists.
(1) and (2) DOT and
Legal --6 months;
(3) 6-9 month public
art process
Work program:
Engineering: research.
Legal: Research Restrictions
P&R: Public Art Process after above.
$350-400k (based on
Tampa's project--Could
be opportunity for
corporate sponsorship)
STRATEGY 1.2: Bluff/Waterfront
STRATEGY 1.3: Central Business District: Make downtown more attractive; bring people to the streets; make downtown more navigable
STRATEGY 1.1: Waterfront District--Promote and grow the boating culture; instill activity along the waterfront.
ACTIONS
Lead
Department
FOCUS AREA 1: STRATEGY
Planning, Development and Design Strategies
Page 2
Staff Recommendation Timeframe*Work Program Impacts CostACTIONS
Lead
Department
12)
Update of Downtown Redevelopment Plan
(formerly: Reconsider Downtown Design
Guidelines and Sign Regulations) (P)P&D
Support: Council approved change to scope of
work to include an update of the Downtown
Redevlopment Plan.15-17 months P&D: Changes to sign code can be done in-house n/a
15)Attract an Incubator (P)ED&H
CRA
Support as part of private sector (and not solely
publicly-funded) initiative: (1) model already
underway focusing on tech entrepreneurship; staff
exploring CRA financial participation;
(2) Explore feasibility of a "Resource Center" or
"One Stop" concept with other partners
(1) 3 months
(2) 12-18 months Part of ED&H/CRA work program
$125,000
Phase 2 - 1 Year
20)
Enhance Gateways (to include: five points
intersection; Cleveland and Myrtle, lntermodal
hub, Pinellas Trail; Fort Harrison & Court) (P)Engineering
ED&H, CRA
Support: Five points intersection is completed.
Other locations need ROW and feasibility
investigation and funding identification (some after
facility siting)TBD
Minimal staff impacts for ROW identification of
other locations. Need to identify design and
construction costs if able to proceed.TBD
27)Commmunity Market (P)CRA
ED&H
Support: (1) Feasibility of Festival Core part of East
Gateway Vision Plan;
(2) Investigation of "Mercado" as it needs a fixed
location and feasibility and cost analysis
(1) 3 years
(2) TBD Part of ED&H/CRA/Engineering work program
(1) TBD
(2) TBD
29)Conduct community branding effort (P)PC
Support:Graphic Package Implemented
The change-out of logos has begun.
Entryway monument has been changed.
Working on uniforms, shirts and other
deliverables. Final report still pending
from NorthStar. Rollout is in full swing.12 months Part of existing work program $100k
30)
Communicate the real estate market and potential
for expansion of real estate activity (P)ED&H
PC
Support: Prepare a marketing piece that highlights
housing, retail, and office demand for web-based
and social media distribution 4 months To be completed in house with existing staff
Estimated - $5k
Actual- $9,197
31)
Create a forum for the discussion of issues with
the city, development partners, and community
stakeholders (P)ACM
Support: Communications Stakeholder Group
(CSG) formed
Subject to Council
Concurrence n/a n/a
FOCUS AREA 3: ORGANIZATIONAL CAPACITY AND IMPLEMENTATION
FOCUS AREA 2: COMMUNICATION/PARTNERSHIPS
Item 2.1: Clearwater must begin to actively tell its story
Item 2.2:
STRATEGY 1.4: Community Gateways and Connections
Page 3
Staff Recommendation Timeframe*Work Program Impacts CostACTIONS
Lead
Department
34)
Investigate the use of TIF bonds to leverage
redevelopment (P)ACM
Finance
Support: White paper presented and CRA board
briefing with Financial Advisor completed identifying
cost/benefit analysis.4 months Incorporated as part of existing work program
$2500 absorbed by
Dept. Budget
Completed
ITEM 3.1: Implementation
Page 4
ULI REPORT IMPLEMENTATION MATRIX (P): Staff recommended initiatives to begin within 1st 90 days.
Funding Sources and Costs thru Q1 FY15/16
ACTIONS
General Fund General Fund
Reserve CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
FOCUS AREA 1: STRATEGY
Planning, Development and Design Strategies
STRATEGY 1.1: Waterfront District--Promote and grow the boating culture; instill activity along the waterfront.
1)Create a Comprehensive Boating Plan (P) $ 59,975 $ 36,690 $ 36,690 $ 23,285 Estimated cost: $35k
1a)
Provide recreational boating experiences at
downtown marina $ - $ - TBD
2)
Ensure environmental Integrity of Clearwater
Harbor $ - $ - (1) TBD; (2) n/a; (3) $400k
3)Ensure future connections to the waterfront $ - $ - TBD
4)Create a water taxi or ferry service $24,942 $ 24,942 $ 24,942 $ -
City provided acces/egress
improvements
5)
Create comprehensive North Marina Master Plan
(Small Area Plan) (P) $ 105,624 $ 70,176 $ 70,176 $ 35,448
Estimated at $75k+/-
(subject to change based
on final scope)
6)Attract waterfront restaurants $ - $ - TBD
7)
Capitalize and grow Old Clearwater Bay housing
stock $ - $ -
TBD--Incentives needed for
Rehab program funding;
$15k for consultant
SUBTOTAL STRATEGY 1.1 190,541$ $ - $ 131,808 $ - $ - $ - $ - $ - $ - $ 131,808 $ 58,733
STRATEGY 1.2: Bluff/Waterfront
8)
Master Plan the Bluff/Waterfront:
-Appoint Steering Committee
-Engage Development Consultant
-RFP for Master Plan Consultant (Public
Engagement) $ 6,390 $ 6,390 $ 6,390 $ -
$200-300k (depends on
scope)
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
Page 5
ACTIONS
General Fund General Fund
Reserve CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
8a)
Define Referendum process after Bluff Master
Plan (added for timeline purposes) $ - $ -
TBD: Election schedule
chosen will be major
determinant of cost
8b)
Following Master Plan process, conduct RFP
process for "horizontal or master" developer (to
develop opportunity sites along the Bluff) $ - $ - n/a
8c)Expand Coachman Park $ - $ - TBD
8d)Identify opportunity sites along the Bluff $ - $ - TBD
8e)Attract and promote a large draw on City Hall site $ - $ - TBD
8f)
Make attractive locations across the Bluff and to
the water (Cleveland street connection) $ - $ - TBD
9)Boost the Library (P) $ 177,509 $ 34,898 $ 26,527 $ 61,425 $ 116,084
GFR: $17,000 to upgrade
PT to FT; $50,000 for
evening hours, $50,000 for
Fri & Sat morning, general
fund and $30,000 to
reconfigure space. CRA:
Interlocal Agreement for
staffing, equipment,
education and training
related to SPARK initiative.
10)Use Bridge as Gateway (P) $ - $ -
$350-400k (based on
Tampa's project--Could be
opportunity for corporate
sponsorship)
SUBTOTAL STRATEGY 1.2 183,899$ -$ 41,288$ 26,527$ -$ -$ -$ -$ -$ 67,815$ $ 116,084
STRATEGY 1.3: Central Business District: Make downtown more attractive; bring people to the streets; make downtown more navigable
11)Make downtown more navigable $ - $ -
TBD, based upon system
selected
12)Update of Downtown Redevelopment Plan (P) $ - $ - n/a
Page 6
ACTIONS
General Fund General Fund
Reserve CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
13)
Consider application of Form-based Code (in the
Downtown Redevelopment Plan area) $ - $ - Est. $75-100k
14)
Create a Streetscape Toolkit (for
secondary/arterial streets) $ - $ -
(3) $6m in Penny 3
allocated for Cleveland
Streetscape Phase 3
15)Attract an Incubator (P) $ 125,000 $ 2,568 $ 2,568 $ 122,432
FY15-16 budget allocation
$100,000 approved in May
2015; TAFFIE (Incubator)
agreement ($25,000
requested from CRA) in
November 2015 marks
completion
16)Consider City Hall with Intermodal Hub $ - $ -
($7.5m for City Hall was
only as part of the CMA
proposal); $5.5M in Penny
2017 for Intermodal
Center/City Hall
17)
Create a secondary service-based retail
environment along Fort Harrison $ - $ - TBD
18)
Attract additional retail/restaurants
(i.e. Find the next Starbucks) $ - $ - TBD
19)
Attract another cultural or entertainment venue to
the area (i.e. Find the next Capitol Theatre) $ - $ - TBD
SUBTOTAL STRATEGY 1.3 $ 125,000 $ - $ 2,568 $ - $ - $ - $ - $ - $ - $ 2,568 $ 122,432
STRATEGY 1.4: Community Gateways and Connections
20)
Enhance Gateways (to include: five points
intersection; Cleveland and Myrtle, lntermodal
hub, Pinellas Trail; Fort Harrison & Court) (P) $ - $ - TBD
21)
Promote downtown brand through signage, public
art, architectural elements, and green space $ - $ - TBD
22)Build a garage near or adjacent to intermodal hub $ - $ -
$7 M - $8 M per garage;
Source of Funds TBD
Page 7
ACTIONS
General Fund General Fund
Reserve CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
23)
Create bike/walk loop to connect Downtown with
North Greenwood and East Gateway $ - $ - est. $500k
24)Connect Jolley Trolley to East Gateway $ - $ - TBD
25)
Evaluate highest and best use of the existing golf
course and enhance Glen Oaks Park $ - $ - n/a
26)
Connect Glen Oaks to East Gateway via a
Stevenson Creek Trail $ - $ -
Est. $400k not including
land acquisition
27)Commmunity Market (P) $ - $ -
(1) TBD
(2) TBD
28)Promote Healthy Food $ - $ - TBD
SUBTOTAL STRATEGY 1.4 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
TOTAL FOCUS AREA 1 $ 499,440 $ - $ 175,664 $ 26,527 $ - $ - $ - $ - $ - $ 202,191 $ 297,248
FOCUS AREA 2: COMMUNICATION/PARTNERSHIPS
Item 2.1: Clearwater must begin to actively tell its story
29)Conduct community branding effort (P) $ 100,000 $ 100,000 $ 100,000 $ - $100k
30)
Communicate the real estate market and potential
for expansion of real estate activity (P) $ 8,440 $ 8,440 $ 8,440 $ -
Estimated at $5k-Total cost
reflects marketing (Two FL
Trend Ads); Additional
funds used for prod & distrib
- used dept budget, not ULI
funds
SUBTOTAL STRATEGY 2.1 108,440$ $ 100,000 $ 8,440 $ - $ - $ - $ - $ - $ - $ 108,440 $ -
Item 2.2:
Page 8
ACTIONS
General Fund General Fund
Reserve CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
31)
Create a forum for the discussion of issues with
the city, development partners, and community
stakeholders (P) $ 1,960 $ 1,960 $ 1,960 $ - n/a
SUBTOTAL STRATEGY 2.2 1,960$ $ - $ 1,960 $ - $ - $ - $ - $ - $ - $ 1,960 $ -
TOTAL FOCUS AREA 2 110,400$ $ 100,000 $ 10,400 $ - $ - $ - $ - $ - $ - $ 110,400 $ -
FOCUS AREA 3: ORGANIZATIONAL CAPACITY AND IMPLEMENTATION
ITEM 3.1: Implementation
32)Identify Lead Responsibility $ - $ - n/a
33)Revise Downtown Redevelopment Plan $ - $ - TBD if consultant is needed
34)
Investigate the use of TIF bonds to leverage
redevelopment (P) $ - $ -
Complete-
Total cost: $2500 absorbed
within dept budget. Did not
use ULI funds
35)
Add Clean and Safe Program to Downtown
Redevelopment Plan $ - $ - TBD
36)Support Special Events $ - $ -
Approved FY14-15 funding
for Blast Friday: CRA
funding: $75k; DDB funding:
$17.5k
SUBTOTAL STRATEGY 3.1 -$ $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
ITEM 3.2: Engage Partners
37)Create framework for engaging partners $ - $ - $ - n/a
38)Pinellas County $ - $ - $ - n/a
39)Business Leadership $ - $ - $ - n/a
Page 9
ACTIONS
General Fund General Fund
Reserve CRA Penny for
Pinellas
Enterprise
Funds Federal State Other Total to Date
Balance of
Encumbered
Funds
Funding Notes
Actual Spent/Source of Funds Commitment-
Total
Encumbered to
Date
40)Church of Scientology $ - $ - $ - n/a
41)Community Leaders $ - $ - $ - n/a
SUBTOTAL STRATEGY 3.2 -$ $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
TOTAL FOCUS AREA 3 -$ $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
TOTAL ALL FOCUS AREAS 609,839$ $ 100,000 $ 186,064 $ 26,527 $ - $ - $ - $ - $ - $ 312,591 $ 297,248
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items
Action Item-ULI 9 Boost Downtown Library as Activity Center to Support
Downtown Activation and Redevelopment
Objective Develop strategy to: 1) Make the Library an “Attractor Element”
in Downtown to bring additional people to the Downtown through
expanded mission as ”maker space”; 2) align the Library more
closely with the economic development priorities of the City for
Downtown, i.e. “entrepreneurial ecosystem”.
Staff
Recommendation
Support
Lead Department Library
Timeframe 9 Months
Cost “Marker Space” Feasibility Study ($2300 Appropriated)
Contract/FTE to Develop P/P opportunities- Total cost: TBD
Configuration of Space and Operating Costs- Total cost:TBD
Source of Funds General Fund Reserves; CRA; Private Fund contributions
Staff Lead (and
support)
•Barbara Pickell
•Jen Obermeir
•David Stoner
•Keith Law
Supporting
Departments
•Economic Development and Housing
•CRA
Anticipated
Deliverables
•Consultant Report on repurposing the Library to create
“maker space” components
•Assessment of Library utilization feasibility as component
of emerging “entrepreneurial ecosystem”
•Space utilization changes are underway. Equipment has
been purchased and is being configured.
•Partnership development is underway. Funding support
and sharing of knowledge and talent are the priorities.
•On-line tech and business training database available
•On-line marketing course scheduled
•Outreach is ongoing, including Maker Fair at Barnes and
Noble and open houses.
•1st robotics Olympiad successfully completed.
•Clearwater Business Spark partnership successfully
developing programs.
Activities to be
Conducted
Maker Space feasibility and Space Analysis March 2015
“Entrepreneurial Ecosystem” MOU March 2015
Hire Contract Employee to Develop P/P
partnership opportunities and agreements
April 2015 [Barbara Pickell, 1/27/16]
Complete
Library space configuration per consultant
study
April 2015-
September 2016
Hire regular Library program specialist October 2015
Status: Complete Implementation underway. Library events calendar added under
Clearwater Business Spark.
[Barbara Pickell, 1/27/16]
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items
Action Item-ULI 15 Attract an Incubator (Phase 1)
Implementation & Budget Tracking (Phase 2)
Objective Determine appropriate CRA/City participation in emerging
“Entrepreneurial Ecosystem” to foster, incubate and support job
development and entrepreneurship in Downtown and East
Gateway
Staff
Recommendation
Support as part of private sector (and not solely public-funded)
initiative:
•Incubation model already underway focusing on tech
entrepreneurship; staff exploring CRA financial
participation
•Explore feasibility of a “Resource Center” or “One Stop”
concept with other partners
Lead Department Economic Development and Housing
Timeframe 5 Months
Cost $125,000 (Phase 2 - Year 1)
Source of Funds CRA ($25,000)
General Fund ($100,000)
Staff Lead (and
support)
•Denise Sanderson
•Audra Aja
Supporting
Departments
•Library
•Legal
•CRA
Dependencies FSBDC of Pinellas (partner)
TAFFIE (partner)
Anticipated
Deliverables
•CRA Funding Agreement
•City/CRA/Partners MOU
Activities to be
Conducted
Meeting with Stakeholders December 2014 –
May 2015
Draft Plan (Vision, Mission, Goals,
Measurements ) for Ecosystem
December 2014
Evaluation of Funding Options January 2015
Conduct Needs Assessment (w/PCED) January 2015
Recommendation to CRA Executive
Director
February 2015
Draft MOU with Partners February 2015
[Denise Sanderson, 1/29/16]
Complete
Draft Agreements March- April 2015
Status: Phase 1
Complete
MOU approved by CRA & Council in May 2015; Council approved
budget request for FY15-16 allocating $100,000; TAFFIE
(Incubator) agreement ($25,000 requested from CRA) in
November 2015 marks completion. Going forward, all activities to
be coordinated under the Clearwater Business Spark initiative.
Status: Phase 2
On Schedule
Implementation Phase
COMPLETED: Logo developed; website created
(www.clearwaterbusinessspark.com); phone number and email
established; Pop Up banners purchased for each partner location.
IN PROGRESS: Purchasing of promotional items; development of
printed collateral materials; planning of VIP Reception & Open
House on 3/31; program planning for all partners;
ONGOING: Partner monthly meetings to discuss program
outcomes and next steps.
[Denise Sanderson, 1/29/16]
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items
Action Item—ULI 30 Communicate the real estate market and potential for expansion
of real estate activity
Objective 1) Leverage ULI Report market analysis to market key available
sites and buildings
2) Prepare marketing material that highlights the housing, retail,
hotel and office demand for print, web-based and social media
campaign based upon ULI Analysis.
Staff
Recommendation
Support
Lead Department Economic Development & Housing
Timeframe 4 months
Cost $8400 (Additional funds for production & distribution - used dept
budget) $9,197 total cost
Source of Funds ED operating budget and/or CRA funds
Staff Lead (and
support)
•Denise Sanderson
•Laura Canary
•Additional assistance provided by Anne Fogarty-France,
Katerina Gerakios-Siren, Audra Aja and Diane Hufford
Supporting
Departments
•Public Communications
•Real Estate Services
Dependencies None
Anticipated
Deliverables
•Electronic (PDF) document summarizing available
sites/bldgs
•Print version(s)
Activities to be
Conducted
Team mtg: Goals, audience January 2015
Identify available sites/bldgs January 2015
Gather listing information January 2015
Create document February 2015
Gather names/addresses (mail/email) February 2015
Place on website March 2015
Post link on social media (LinkedIn,
Facebook, Twitter)
March 2015
Post individual sites to TampaBaySites.org March 2015
Distribute to stakeholders (realtors,
developers, land use attorneys, engineers)
March 2015
[Geri Lopez, 1/29/16]
Complete
Status: Complete Distributed brochure to more than 600 real estate developers,
agents/brokers, land use attorneys, site selectors and
community leaders and organizations. Wrote blog for Tampa
Bay Partnership (Mar 2015). Placed advertisements in Florida
Trend magazine (Sept and Oct 2015 issues; estimated >250,000
readers). Posted on Facebook and LinkedIn social media groups
(>12,000 followers). Posted on City’s website. Issued press
release (Nov 2015).
[Geri Lopez, 1/29/16]
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items
Action Item-ULI 31 Create a Forum for the Discussion of Issues with the City,
Development Partners and Community Stakeholders
Objective Provide a vehicle for the primary stakeholder interests in
Downtown and East Gateway to exchange information on ULI
Study implementation, exchange views on issues, share
information relevant to implementation activities and coordinate
individual activities related to ULI implementation
Staff
Recommendation
Support
Lead Department CM
Timeframe 120 days
Cost TBD
Source of Funds General Fund Reserves
Staff Lead (and
support)
•Rod Irwin, ACM
•Pam Akin, City Attorney
•Rosemarie Call, City Clerk
Supporting
Departments
•City Manager
•City Attorney
•City Clerk
Dependencies •Compliance with Open Meeting Law Requirements
Anticipated
Deliverables
•Staff Analysis of Organizational Options for Council
Review
•Agenda Item for Special ULI Work Session in January
•Establishment of stakeholder discussion format
Activities to be
Conducted Research /compile options report for
Council Review and advice
December 2014
Preparation of Agenda Item for Special
Work Session
January 2015
Establishment of Stakeholder Discussion
format
March 2015
Status: Complete Initial Project abandoned due to difficulty of effective Open
Meeting Law compliance by key stakeholders in Downtown. As
an alternate, periodic Community Meeting Forum format, in
conjunction with DDB, CDP and Regional Chamber adopted.
CRA- ULI Stakeholder group meeting held on 11/2/15.
[Geri Lopez, 1/29/16]
Complete
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items
Action Item-ULI 34 Investigate Use of TIF Bonds to Leverage Redevelopment
Objective Establish the economic, financial, programmatic and opportunity
cost considerations for the CRA in bond utilization, particularly
vis-a-vis internal financing alternatives
Staff
Recommendation
Support
Lead Department CRA
Timeframe 90 days
Cost < $5,000
Source of Funds CRA
Staff Lead (and
support)
•Rod Irwin
•Jay Ravins
Supporting
Departments
•CRA
•Finance
Dependencies •CRA TIF Receipts
•Bond market receptivity/interest rates
Anticipated
Deliverables
•TIF Bond Utilization White Paper from Financial Advisor
•CRA Board Briefing and Discussion Item
Activities to be
Conducted
CRA, Finance and Financial Advisor
Develop White Paper on TIF Bond
Utilization
December 2014 -
January 2015
CRA Board Briefing w/ Financial Advisor
and CRA/Finance staff
March 2015
CRA Briefing completed in March. Actual
cost: $2500.
Status: Complete No follow up needed.
[Geri Lopez, 1/29/16]
Complete
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items:
Action Item-ULI 1 Create a Comprehensive Boating Plan for
Clearwater Harbor
Objective Identify Current Conditions and assets within
Clearwater local area
Develop table of Comparable Waterfront
Municipalities
Identify best options for both short term and long
term action and provide cost projections
Present completed report to City Council outlining
development options, costs and graphics depicting
the balance and integration of options to gain
support for further action.
Staff Recommendation Support:
1)Engage a qualified consultant to prepare the
foundation of a plan to establish Clearwater as a
Major Boating Center
2)“Knit together” the “Downtown Plan and the North
Marina Basin Plan along with adjacent areas
3)Use the integration of the North Marina Basin and
Comprehensive Boating Plan efforts to maximize
public input and identify best options and areas of
significant public support.
4)Develop “Next Steps” upon Council acceptance of
Plan as presented.
Lead Department Marine and Aviation
Timeframe Months
Time to complete extended by 2 months, project met
objectives and aligned with the North Marina Plan
timeline and public meetings, completed and
presented along with the North Marina Basin Master
Plan
Cost $59,975
Source of Funds General Fund Reserve
Staff Lead (and support) Bill Morris
a.Geri Lopez
b.Michael Delk
c.Ed Chesney
[William D. Morris, 1/29/16]
On Schedule
Supporting Departments •Planning and Zoning
•ED&H
•Engineering (environmental)
•Library
•Parks and Recreation
Anticipated Deliverables Comprehensive Boating Plan for Clearwater Harbor,
to include: 1) necessary components of successful
“boating center” in ULI context; current components
inventory; components currently missing; “order of
magnitude” costs for missing components and Plan;
regulatory issues likely to be involved in Plan
implementation.
Activities to be Conducted Develop and Issue RFP March-
April 2015
Select consultant May 2015
a.Online open survey to capture
participants not able to interact
with consultant
b.Consultant study period and
community engagement
Conducted in person surveys at
Super Boat race with tenant and
transient boaters prepared
comparable location data,
regulatory and environmental
constraints
c.Additional public meeting added
to North Marina Plan benefited
the Comprehensive Boating plan
with additional public input used
to develop alternatives for
improved and community
supported developments.
October –
November
2015
August -
November
2015
Consultant Report December
2015
Council Presentation January
21,
2016
Status: On Schedule-
Substantially Completed
RFP initially delayed 60 days necessitated by
extended negotiation of consultant’s scope of work,
as well as medical leave by Director. However, work
[William D. Morris, 1/29/16]
progressed with two public meetings (November and
December). Anticipated City Council approval on
Jan. 21, 2016 with direction to develop “next steps”
and bring back to Council.
Pending final deliverables: copies of reports and
supporting documentation for future reference
[William D. Morris, 1/29/16]
ULI Implementation Work Program Summary- Q1 FY 2015/16
Priority Items
Action Item-ULI 5 Create Comprehensive North Marina Master Plan
Objective Update 10 Year Old Special Area Plan to Reflect Current
Conditions and Create Framework to Facilitate Development
and Investment in Plan Area
Staff Recommendation Support
Lead Department Planning and Development
Timeframe 12 Months
Draft/Issue RFP (2 to 4 Months) Study (6 to 8 Months)
Cost $105,624
Source of Funds General Fund Reserve
Staff Lead (and support) •Katie See (Lauren Matzke/Gina Clayton/Michael
Delk/Bill Morris/various other support staff as needed)
Supporting Departments •Marine and Aviation
•Economic Development
Anticipated Deliverable •Revised Marina Area Master Plan
Activities to be Conducted Prepare and Issue RFP December 2014-
February 2015
Engage Consultant May 2015
Establish Stakeholder Advisory Group May 2015
Analysis/Public Engagement Process May – August
2015
Council Work Session-Draft Report November 2015
Council Plan Adoption December 2015
Status: On Schedule-
Substantially Completed
A third and final stakeholder meeting was held on
December 1, 2015 and an additional community meeting
(#4) was conducted on December 10, 2015. The findings
of the Community Boating Plan relating to the North Marina
Area were also presented at that meeting.
The Plan is scheduled to be presented to and accepted by
the City Council at the January 21, 2016 meeting.
[Michael Delk/Gina Clayton, 1/28/16]
On Schedule
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items
Action Item- ULI 8 Create Master Development Plan for the Bluff/Coachman Park
/Waterfront
Objective Formulate a Master Development Plan for the Bluff/Coachman
Park/Waterfront to facilitate the recommendation of the ULI
Advisory Services Panel Report and Clearwater Downtown
Redevelopment Plan for the successful redevelopment of
Downtown
Staff
Recommendation
Support
Lead Department Planning and Development - Master Development Plan
Economic Development & Housing - Development Consultant
Timeframe 22 Months
Draft/Issue RFP/Hire Consultants (5 Months) Study and
Approval Process (17 Months)
Cost $200,000 to $250,000
Developer Costs TBD
Source of Funds General Fund Reserve
Staff Lead (and
support)
•Michael Delk/Gina Clayton
•Geri Campos Lopez/Denise Sanderson
•Kevin Dunbar
Supporting
Departments
•Engineering
•Legal
Dependencies •Charter amendments, if needed
•Special Act amendments, if needed
•Environmental permitting, if needed
Anticipated
Deliverables
•Master Development Plan
Activities to be
Conducted
Prepare and Issue RFPs * October 2015
Engage Consultants (refine scope of work) January 2016
Establish Stakeholder Advisory Group March 2016
Analysis/Public Engagement
Process/Prepare Draft Plan
March 2016-
March 2017
Council Work Session-Draft Plan April 2017
Revisions to Draft Plan June 2017
Council Approval July 2017
Status: On Schedule RFP for Plan was issued on November 18, 2015. Responses
due on January 8, 2016.
Subsequent Downtown Plan changes, as well as Charter and/or
Special Act changes, may be required.
*Developer RFQ will track as closely as possible with Planning Consultant Selection.
[Michael Delk/Gina Clayton, 1/28/16]
On Schedule
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items
Action Item ULI 10 Use Bridge as Gateway – Aesthetic Design Component
Objective Evaluate fiscal, programmatic and regulatory feasibility of
highlighting bridge as Downtown redevelopment component
Staff
Recommendation
Support, as part of a public/private partnership (not funded
through Public Art & Design Fund) initiative:
●Existing model of success with Tampa’s bridge lighting
project; funded by City of Tampa, Tampa Electric and
Peoples Gas, Tampa Hillsborough Expressway Authority
Lead Department Parks & Recreation: Cultural Affairs
Timeframe 1 ¾ to 2 years
Cost To be determined
Source of Funds To be determined
Staff Lead (and
support)
•Felicia Leonard
•Christopher Hubbard
Supporting
Departments
•Legal
•Marine & Aviation
•Engineering
Anticipated
Deliverables
•FDOT permission
•Feasibility analysis
•Cost estimates from external consultant
•Funding strategies
•Agenda item
•Call to Artists
•Design Proposals
•Commission Agreement
•Project construction
Dependencies •FDOT approval Anticipated
(March 2016)
Resource Constraints •Funding To be determined
•Public vs. Private (December 2015)
Activities to be
Conducted
FDOT first meeting October 2015
Feasibility analysis (5 comparable projects) July 2015
Cost estimates (external consultant) January 2016
[Christopher Hubbard, 1/25/16]
On Schedule
Funding (Public/Private) February 2016
Agenda item for Council approval April 2016
Create and issue Call for Proposals April 2016
Review and selection of design firm June 2016
Contracting, construction implementation July 2016
Permitting and construction December 2016
Deviations from
Timeframe
FDOT approval may need to be routed to
Tallahassee for review. Additional support
may be necessary from City’s lobbyists,
should this occur.
Status: On Schedule FDOT Community Aesthetic feature application filed, ready to
proceed to search for external consultant. Cultural Affairs staff
will consult with City of Tampa for recommendations. Project
proceeding on schedule.
[Christopher Hubbard, 1/25/16]
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items
Action Item-ULI 12 Update of Downtown Redevelopment Plan (formerly: Reconsider
Downtown Design Guidelines and Sign Regulations)
Objective Complete comprehensive review of appropriateness of Design
Guidelines and Sign Regulations vis-à-vis ULI Report; current
Council discussion; current development environment;
redevelopment objectives and stakeholder/merchant concerns.
Staff
Recommendation
Support
Lead Department Planning and Development
Timeframe 15 – 17 months
Cost N/A, will complete in-house. May require Work Program
adjustments TBD
Source of Funds N/A(see above)
Staff Lead (and
support)
•Mark Parry
•Gina Clayton
•Michael Delk
•Various additional Planning staff, as needed.
Supporting
Departments
•CRA
•Economic Development and Housing
Anticipated
Deliverables
•Planning and Development staff analysis and
recommendations for Council discussion and direction
•Amendments to Downtown Redevelopment Plan
Activities to be
Conducted
Consult with affected downtown
organizations to determine current
concerns, including: DDB; CRA: CDP; C of
Commerce; Downtown Merchants
Association and neighborhood associations
Process started
and meetings will
be conducted at
key points in the
project
Conduct review of previous work products
for unresolved items/issues: ULI Study;
Business Task Force Report; Streetsense
work product; Council Downtown sub-
committee work product, review of the
Downtown zoning district, etc.
Process started
and results will be
incorporated into
amendments
Develop more streamlined and reformatted
Plan document. Incorporate the outcomes
of various ULI projects, East Gateway
Vision Plan and TIF analysis. Work will be
January 2016 –
March 2017
[Michael Delk/Gina Clayton, 1/28/16]
On Schedule
incorporated as each project is completed.
Present to Council as work proceeds and
major milestones are met and
input/direction is needed.
April 2016 – March
2017
Prepare Amendments to Redevelopment
Plan and Code as appropriate;
Present to various boards/committees as
needed throughout the process
March 2016 –
March 2017
CDB review and recommendation;
Council Agenda Item to Consider
Amendments
Spring 2017
Status: On Schedule Council approved change to work program on November 2,
2015. Work commenced on the reorganization and update of
existing zoning provisions, land use and design guidelines.
*Amendments needed to the Downtown Redevelopment Plan as
a result of this project, as well as the other major ULI priority
projects including the North Marina Master Plan, Bluff/Coachman
Park/Waterfront Master Plan, and Comprehensive Boating Plan
along with the East Gateway Vision Plan and TIF Analysis will be
consolidated into one ordinance and presented to the City
Council and Community Development Board. Following Council
approval the Plan amendments must also be reviewed &
approved by the PPC, CPA & BCC as the Plan serves as the
special area plan &CRA plan for Downtown.
[Michael Delk/Gina Clayton, 1/28/16]
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items
Action Item-ULI 27 Community Market/Mercado Feasibility Evaluation
Objective Create a festival core and/or a Mercado in the East Gateway as
a local activity center and civic core of the neighborhood
Staff
Recommendation
(1) Feasibility of Festival Core per the East Gateway Vision Plan;
(2) Investigation of "Mercado" as it needs a fixed location,
including feasibility and cost analysis
Lead Department Economic Development and Housing
Timeframe 5 months (feasibility); Project timing--to be determined
Cost Staff time; Project costs--to be determined
Source of Funds Festival Core: CRA Funds; Mercado: TBD
Staff Lead (and
support)
•Geri Lopez
•Gabe Parra
•Engineering (Tom Mahony for Survey, Tim Kurtz for
Landscape, Chuck Lane for Real Estate)
•Planning (Lauren Matzke for zoning)
•Parks and Rec/Special Events (Festival needs)
Supporting
Departments
•Engineering
•Planning and Development
•Parks and Recreation
Dependencies No external issues; dependent on internal work program staffing
and priorities
Anticipated
Deliverables
•White paper on other “Mercado”/community markets
•Memo to CRA Board identifying anticipated costs and
pros/cons for policy discussion and direction
Activities to be
Conducted
Begin research January 2015
Survey Cleveland Street (starting at
intersection with Gulf to Bay Blvd.)
February- March
2015
Meet with impacted property owners February 2015
Create white paper February- March
2015
Create memo to CRA April 2015
Present to CRA Board April- May 2015
Status: On Schedule White paper completed: Presented to Council in June
Follow-up: Research underway. Project feasibility of “Mercado”
to be conducted in the same timeframe as Festival Core with
recommendation to CRA in May/June 2016.
[Geri Lopez, 1/29/16]
On Schedule
ULI Implementation Work Program Summary- Q1 FY2015/16
Priority Items
Action Item-ULI 20 Enhance Gateways
Staff
Recommendation
Support
•Five Points Intersection complete
•Obelisks installed at Cleveland/ Myrtle intersection
•Other locations need right-of-way & feasibility
investigation
Lead Department Engineering
Timeframe Feasibility investigation- 6 months, then design &
construction- one to two years.
Cost TBD
Source of Funds General Fund
Staff Lead (and
support)
•Tim Kurtz (Engineering)
•Anne Fogarty France (Economic Development/
Administration)
Supporting
Departments
•CRA
•Economic Development
Anticipated
Deliverables
•List of potential locations with constraints
•List of possible enhancement features
•Final plans to be implemented
Activities to be
Conducted
Inventory gateways February- March
2015
Determine above ground, below ground
& jurisdictional constraints
March- June 2015
Prepare list of potential enhancement
features
February- March
2015
Match features to acceptable gateways July 2015
Prepare construction plans for
installation
July 2015- March
2016
Construction March- October
2016
Dependencies: •Final branding designs, citywide & downtown
•FDOT approvals
[Michael Quillen, 1/29/16]
In Progress/Delayed
Status: In Progress/
Delayed
Delayed by completion of branding to determine design
templates. Presented preliminary locations to DDB on
7/1/15. Three initial locations chosen: Court/Myrtle,
Court/Chestnut, Myrtle/ N. Fort Harrison. Sign types & mock-
ups currently being distributed for comments prior to
obtaining cost estimates from sign companies.
Construction schedule delayed due to branding graphics.
[Michael Quillen, 1/29/16]
ULI Implementation Work Program Summary- Q1 FY 2015/16
Priority Items
Action Item- ULI 29 Branding
Objective Re-brand and create a community identity
Staff
Recommendation
Project is underway. Continue to support.
Lead Department Public Communications
Timeframe Project is underway. Branding deliverables will be done summer
2015. Implementation will be done throughout 2016.
Cost $100,000
Source of Funds Strategic Direction Action Plan
Staff Lead (and
support)
•Joelle Castelli
•Brand Manager has been hired (Sparxoo)
•Hiring additional graphic designer (approved in FY 15-16
budget)
Supporting
Departments
•Economic Development
•Information Technology (website)
Dependencies •None
Anticipated
Deliverables
•Brand print, verbiage, talking points, graphic elements,
graphic implementation plan
Activities to be
Conducted
Branding Contract Approved by Council August 2014
Focus Groups and In-town visit September 2014
Surveys Conducted December 2014
and January 2015
BrandPrint Presentation March 2015
Graphics Package Delivered June 2015
Graphics Package Implementation June 2015 - 2016
Status: Phase 1
Completed
Creative Committee Begins Meeting
Three month process
Brand Print Statement Approved
Strapline Approved
Logo Selected
Working on Graphics Package
July 20, 2015
Status: Phase 2 Delayed due to overall branding schedule
revision, as follows:
[Joelle Castelli, 1/29/16]
In Progress/Delayed
In Progress/
Delayed
Graphics Package Delivered
Graphic Package Implemented
The change-out of logos has begun.
Entryway monument has been changed.
Working on uniforms, shirts and other
deliverables. Final report still pending
from NorthStar. Rollout is in full swing.
Fall 2015- 2016
[Joelle Castelli, 1/29/16]
Program Activity FY2015/16
181-99888 ULI
Revenues
Total & Balance a/o 9/30/2014 -$
1st Quarter Trans Mar-15 500,000.00$
No Activity Period 7
Gulfside Docks/ Floating Docks- Coastal marine 4 M&A May-15 8,950.00$
Journal Entry Payroll 6/19/15 9 Lib Jun-15 1,438.86$
Journal Entry Payroll 6/19/15 9 Lib Jun-15 110.07$
Gulfside Docks/ Floating Docks-Coastal Marine 4 M&A Jun-15 8,950.00$
Speeler Foundations 4 M&A Jun-15 2,500.00$
Squids Boat & Marine Servce 4 M&A Jun-15 825.00$
Speeler Foundations 4 M&A Jun-15 1,000.00$
Decks & Docks Lumber 4 M&A Jun-15 903.24$
Decks & Docks Lumber 4 M&A Jun-15 1,056.49$
Journal Entry Payroll 7/2/15 9 Lib Jul-15 1,284.69$
Journal Entry Payroll 7/17/15 9 Lib Jul-15 1,257.98$
Journal Entry Payroll 7/31/15 9 Lib Jul-15 1,284.70$
Journal Entry Payroll 7/17/15 9 Lib Jul-15 37.00$
Journal Entry Payroll 7/2/15 9 Lib Jul-15 154.16$
Journal Entry Payroll 7/31/15 9 Lib Jul-15 154.16$
Journal Etry Payroll 7/17/15 9 Lib Jul-15 143.89$
Journal Entry Payroll 7/2/15 9 Lib Jul-15 307.24$
Journal Entry Payroll 7/17/15 9 Lib Jul-15 307.24$
Journal Entry Payroll 7/2/15 9 Lib Jul-15 113.47$
Journal Entry Payroll 7/17/15 9 Lib Jul-15 106.88$
Journal Entry Payroll 7/31/2015 9 Lib Jul-15 110.07$
Stantec Consulting (BR510878)5 P&D Jul-15 3,315.00$
Journal Entry Payroll 7/2/15 9 Lib Jul-15 48.30$
Journal Entry Payroll 7/17/15 9 Lib Jul-15 16.10$
Journal Entry Payroll 7/2/15 9 Lib Jul-15 11.00$
Amazon (korg lilbits synt kit/adult)9 Lib Jul-15 159.00$
Amazon (egg-bot kit/youth)9 Lib Jul-15 218.31$
Amazon (cubelet/photo studio/ adults)9 Lib Jul-15 339.97$
Amazon (wiibox mini 3d printer)Youth 9 Lib Jul-15 998.00$
Description Activity Date ExpendituresDept BalanceULI #
Program Activity FY2015/16
181-99888 ULI
RevenuesDescriptionActivity Date ExpendituresDept BalanceULI #
Amazon (Quadcopter) adult 9 Lib Jul-15 101.18$
Amazon (eletronics discovery kit) youth 9 Lib Jul-15 45.41$
Amazon (variety) Adult 9 Lib Jul-15 793.89$
Journal Entry Payroll 8/14/15 9 Lib Aug-15 1,336.09$
Journal Entry Payroll 8/28/15 9 Lib Aug-15 719.43$
Journal Entry Payroll 8/14/15 9 Lib Aug-15 102.78$
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 287.77$
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 431.66$
Journal Entry Payroll 8/14/2015 9 Lib Aug-15 307.24$
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 307.24$
Journal Entry Payroll 8/14/2015 9 Lib Aug-15 106.89$
Journal Entry Payroll 8/28/2015 9 Lib Aug-15 106.89$
Stantec Consulting Services 5 P&D Aug-15 13,305.04$
Florida Trend 30 ED&H Aug-15 4,220.00$
Amazon (Zhizhy Blck HDMI to VGA Cable 9 Lib Aug-15 15.06$
Amazon (YS 3D Creations- Filaments)9 Lib Aug-15 249.95$
Amazon (ZhiZhi cable adaptor Adult)9 Lib Aug-15 21.72$
Amazon (hatchbox filament ys 3-D)9 Lib Aug-15 22.96$
Amazon (Maker Space YS Ping Pong)9 Lib Aug-15 16.98$
Amazon (Filaments 3d creation Adult)9 Lib Aug-15 145.00$
Amazon (3d printer tools) 9 Lib Aug-15 88.60$
Home Depot(maker space utility cabinet)9 Lib Aug-15 196.99$
Ofice Dept (mkr spc cart for 3d printer)9 Lib Aug-15 141.99$
Amazon ( FlashForge 3d printer)9 Lib Aug-15 1,199.00$
Journal Entry Accrue Payroll 9/30/2015 9 Lib Sep-15 85.68$
Journal Entry Accrue Payroll 9/30/2015 9 Lib Sep-15 1,153.35$
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 1,441.69$
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 1,294.09$
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 2.83$
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 137.30$
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 307.24$
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 307.24$
Program Activity FY2015/16
181-99888 ULI
RevenuesDescriptionActivity Date ExpendituresDept BalanceULI #
Journal Entry Payroll 9/11/2015 9 Lib Sep-15 107.31$
Journal Entry Payroll 9/25/2015 9 Lib Sep-15 106.32$
Orion Telescope (Planet Sphere & Folding start chart)9 Lib Sep-15 37.42$
Orion Telescope ( Optic & binocular kits)9 Lib Sep-15 92.54$
Amazon (maker space virtual glasses 9 Lib Sep-15 4.07$
Amazon (maker space fire extinguisher)9 Lib Sep-15 43.51$
Amazon ( Maker Space Virtual glasses iphone)9 Lib Sep-15 4.99$
Amazon (Maker space memory card)9 Lib Sep-15 5.99$
Amazon (maker space emrery board)9 Lib Sep-15 4.25$
Amazon (maker space lipo batteries)9 Lib Sep-15 43.98$
Amazon ( maker space misc)9 Lib Sep-15 104.90$
Amazon (maker space quadcopers misc)9 Lib Sep-15 121.10$
Amazon (maker space supplies)9 Lib Sep-15 134.21$
Amazon (white pro filament)9 Lib Sep-15 43.00$
Amazon (maker space painters tape )9 Lib Sep-15 11.97$
CDW- Government 9 Lib Sep-15 5,203.00$
Total & Balance thru 9/30/2015 71,168.56$ 500,000.00$ 428,831.44$
Journal Entry Payroll 10-9-15 9 Lib Oct-15 1,441.69$
Journal Entry Payroll 10-9-15 9 Lib Oct-15 307.24$
Journal Entry Payroll 10-9-15 9 Lib Oct-15 107.10$
Stantec Consulting Services (BR510878)5 P&D Oct-15 14,998.35$
Bld & Maint 9 Lib Oct-15 45.00$
Florida Trend (ST111606)30 ED&H Oct-15 4,220.00$
GODADDY.COM ( Spark)15 SPARK Oct-15 467.28$
Amazon ( ping pong balls)9 Lib Oct-15 13.25$
Amazon (nano quadcopter)9 Lib Oct-15 35.00$
Shi International 9 Lib Oct-15 4,315.20$
Turn 3 Productions 31 Stkhldr Nov-15 400.00$
Moffatt & Nichol (ST112024)1 M&A Nov-15 9,288.50$
Stantec Consulting Services (BR10878)5 P&D Nov-15 23,666.93$
Bld & Maint 9 Lib Nov-15 592.50$
Verizon Florida 15 SPARK Nov-15 217.56$
Program Activity FY2015/16
181-99888 ULI
RevenuesDescriptionActivity Date ExpendituresDept BalanceULI #
Sir Speedy invoice # 8493 15 SPARK Nov-15 162.00$
Florida Graphic Services 15 SPARK Nov-15 199.00$
Amazon (EBB Driver Board Adult Stem)9 Lib Nov-15 52.54$
Best Buy (Equipment for ULI Meetings)31 Stkhldr Nov-15 479.99$
Guitar Center (Equipment for ULI meeting)31 Stkhldr Nov-15 1,079.69$
Totally Promotional (SPARK)15 SPARK Nov-15 189.34$
Southern Pine Lumber (Pillings)4 M&A Nov-15 756.86$
Southern Lock & Supply 9 Lib Nov-15 179.85$
Southern Lock & Supply 9 Lib Nov-15 1,566.00$
Cardno TBE 8 P&D Dec-15 6,390.00$
Stantec Consulting 5 P&D Dec-15 14,890.88$
Moffatt & Nichol (ST112024)1 M&A Dec-15 27,401.50$
Verizon Florida 15 SPARK Dec-15 64.13$
GODADDY.COM ( Spark)15 SPARK Dec-15 699.58$
Pinellas County Clerk (Printing)15 SPARK Dec-15 72.00$
Florida Graphic Services 15 SPARK Dec-15 199.00$
Florida Graphic Services 15 SPARK Dec-15 298.00$
Amazon (makey makey Inventory kit)9 Lib Dec-15 99.00$
Total & Balance Q1 FY 15/16 114,894.96$ -$ 313,936.48$
Total Expenditures 12/31/15*186,063.52$
*Total expenditure of $186,064 does not reflect: $100,000 Branding (ULI 29) allocation from GF; $26,527 to Boost the Library (ULI 9) from CRA Interlocal Agreement;
$2500 TIF Bond Evaluation (ULI 34) from and $717 printing costs for Communicate Real Estate Market (ULI 30) from FY15-16 adopted budget.