01/30/2006
COMMUNITY REDEVELOPMENT AGENCY MEETING MINUTES
CITY OF CLEARWATER
January 30, 2006
Present: Frank V. Hibbard
William C. Jonson
Hoyt P. Hamilton
Carlen A. Petersen
John Doran
Chair/CRA Trustee
CRA Trustee
CRA Trustee
CRA Trustee
CRA Trustee
Also present: William B. Horne II
Garry Brumback
Rod Irwin
Pamela K. Akin
Cynthia E.Goudeau
Patricia O. Sullivan
City Manager
Assistant City Manager
Assistant City Manager/CRA Executive Director
City Attorney
City Clerk
Board Reporter
The Chair called the meeting to order at 9:05 a.m. at City Hall.
To provide continuity for research, items are in agenda order although not
necessarily discussed in that order.
Approval of Minutes - October 3, 2005
Clarification was requested on page 2, paragraph 3, regarding timeframes that had
already occurred and approval of the minutes of the October 3,2005 meeting, was continued to
the next CRA (Community Redevelopment Agency) meeting.
Community Redevelopment Aaency Items:
1 - Presentation of the Cleveland Street Facade Desian Analysis and Direct Staff to incorporate
chanaes to the Facade Improvement Grant Proaram for CRA review.
The CRA (Community Redevelopment Agency) approved the scope of work for the team
members of Wallis Murphey Boyington Architects, Wilson Miller, and Swan Development
Advisors in response to RFP (Request for Proposals) #13-05 Cleveland Street Fayade Design
Analysis at the April 18, 2005 CRA meeting. The RFP outlined three goals: 1) Identify
opportunities for fayade improvements along Cleveland Street, from Osceola Avenue to Myrtle
Avenue in downtown Clearwater, 2) Prepare illustrative concepts of fayade improvements to
selected buildings, and 3) Establish a "vision" for building design and character, reflective of
Clearwater's unique character.
The consultants have fulfilled these criteria. However, in analyzing the status, history
and objectives of the City's fayade efforts, they concluded that a "unifying concept" was
necessary to further "focus" City efforts and provide the basis for allocation of resources in the
program. They have included this additional element in the report.
The consultants have carefully documented the existing north and south fayades of
Cleveland Street and presented them in a public interactive workshop on July 19, 2005, to
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gather input as to the "vision" and character of street. The various workshop activities
concluded that the 'vision' should not only propose new fac;ade design ideas for the street, but
create a 'vision' that promotes specific activities at the street.
The consultants identified limitations within the street: 1) Most buildings on Cleveland
Street are owned by the private sector and these individual owners control the fate of the
building's exterior and activity; 2) Building restoration and redesign is very costly; and 3) Past
efforts for fac;ade improvement grant programs have been minuscule and ineffective.
CRA Director Rod Irwin said staff is working on a strategy for implementation and
funding.
Economic Development and Housing Director Geri Campos reviewed City infrastructure
investments in Downtown, including the new library. The planned Cleveland streetscape project
will include wider sidewalks, benches, and trees to make Downtown more pedestrian friendly
and set the stage for redevelopment. Once the streetscape project is complete, the City will
encourage Cleveland Street property owners to renovate their properties' fac;ades.
Michael English, consultant, said the proposed fac;ade designs were based on significant
public input. He said the goal is to encourage street activity via outdoor spaces, streetscaping,
cafes, and historic fac;ades. He said sidewalk cafes are a tradition of City life.
Steve Boynton, consultant, said streetscaping is the key to reinvigorating Downtown. He
said no one had a strong interest in a specific theme and indicated people wanted an authentic
downtown. Now that traffic has moved off Cleveland Street, the street's historic use as a center
of commerce can reemerge and pedestrian scale activities can be created. Mr. Boynton said
activity for previous fac;ade improvement efforts was slow and that historic fac;ade rehabilitation
is expensive. He recommended a "cafe society" be the vision for Downtown.
Bruce Lyon, consultant, said the goal is to create economic vitality Downtown by
stimulating activity. He recommended first concentrating on the shopping environment and later
assisting with the fac;ade renovations. He recommended fac;ade improvement funds be given as
loans to be paid back when the property is sold.
David Rubin, consultant, reviewed cafe opportunities on Cleveland Street and, using
Downtown design guidelines and historic photographs, provided examples of non-historic, new
design, and historic restoration of fac;ades. He said cafe seating by the street would provide a
pathway along storefronts and be covered by canopies. Phase One would address the area
from the canopies and below. Phase Two would add lighting, cornices, and articulation of the
fac;ades. He suggested that cafe use could extend beyond the front of restaurants, as the
pathway would maintain pedestrian accessibility to storefronts.
Concerns were expressed regarding maintaining the attractiveness of trees in a
streetscape and shedding trees are a nuisance to diners.
Lea Del Tosto, consultant, said trees in a streetscape have shortened life expectancies,
replacements will be necessary, and maintenance expenses need to be budgeted. She
recommended planting trees that will shade the tables, and encourage people to sit, out of the
sun. Florida is limited to the types of trees that will grow. She agreed oak trees shed leaves
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and acorns, but suggested the trees could be trimmed to minimize nuisances. Umbrellas and
awnings also could be used, with palms trees as accents.
Mr. Boynton said shade trees primarily will be located in the center of the street. The
storefront canopies are important to protect people from sun and rain. He said property owners
will be convinced to participate in improvements as upper floors become more valuable for
rental space. He said parking was not part of the study, but recommended parallel parking
would best create a buffer between cafe seating and traffic.
In response to questions, Mr. Boynton said the proposed location for seating is preferred
as it would locate tables and chairs near the street by immobile objects, such as street signs,
and free space by storefronts for pedestrian passage. Mr. Irwin said the proposed seating
would allow the expansion of cafe space in front of adjoining businesses, without impeding
access and provide interaction between cafe patrons and nearby stores.
It was recommended the term "cafe district" be used, as the term "cafe society" implies a
limited segment of the population. Mr. Lyon said the key is to energize Downtown but there is a
branding that needs to occur. He said a market analysis may help detail the best opportunities
for specific blocks. He recommended the Downtown feature a unified look.
Mr. Lyon said uses that would no longer fit in the Downtown after the streetscape is
done could be relocated to a more appropriate location. The CRA would work with those
business owners to find new locations and free up space for businesses that match the City's
vision for Downtown. He said a Lakeland ordinance requires 60% of downtown storefronts to
have retail businesses. He said the CRA could limit their efforts to businesses that contribute to
the district.
In response to a concern, Mr. Rubin said the proposal to establish operating hours for
cafes would allow businesses to work together and make Downtown a destination place where
people could go, knowing that several destinations are open for business. Support was
expressed for the proposal. It was recommended that staff be cognizant when negotiating
development agreements so that TIF money can be spent over a longer period of time.
One resident felt parking needs should be addressed first and one resident spoke in
support of the program.
In response to a question, Mr. Lyon said the rebirth of Downtown will take time. He
suggested the CRA work with one or two property owners per block, who want to participate.
He said when further restoration occurs, more TIF funds will be available for further
redevelopment. The change will require a buy-in from property owners and marketing by the
CRA and Main Street program. He said the success of Cleveland Street is important to the
successful retail development of Downtown.
Mr. Lyon said change will take time. He believed restaurants should be surrounded by
other retail uses. Fac;ade has been redefined to include the sidewalk and curb. Mr. Boynton
said that area is the "zone of exchange," where the action happens.
Staff was directed to incorporate changes to the Fac;ade Improvement Grant Program for
CRA review.
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2 - Receive presentation of the Historic Resource Reconnaissance Survey of the Downtown
Core.
One of the implementation strategies set forth in the Downtown Redevelopment Plan
was to evaluate the potential for a National Register or local historic district in several areas of
Downtown. The Planning Department hired Janus Research to conduct a historic resource
survey of the Downtown Core, which resulted in the following conclusions: 1) The Clearwater
Post Office and the Old Pinellas County Courthouse are listed on the National Register of
Historic Places; 2) Peace Memorial Presbyterian Church is the only building in the Downtown
Core currently eligible for listing on the National Register of Historic Places; 3) Six buildings
were identified as potentially eligible for inclusion on a local historic register; 4) There are a
significant number of historic resources in the Downtown Core that feature what appear to be
reversible alterations (pending evaluation by a professional architect or structural engineer to
ascertain the feasibility of their rehabilitation); and 5) There is not a defensible historic district
within the Downtown Core at this time.
Assistant Planning Director Gina Clayton reviewed the results of the Historic Resource
Reconnaissance Survey of the Downtown core. The consultant worked with the State
preservation office for the survey, which determined that historic buildings are not concentrated
enough in Clearwater's Downtown to form a cohesive district. Seven other properties are
eligible for listing on the Local Register: 1) Peace Memorial Presbyterian Church; 2) Coachman
Building; 3) Guarantee Title & Trust; 4) Ft. Harrison Hotel; 5) Clearwater Masonic Lodge; 6)
Bank of Clearwater; and 7) Calvary Baptist Church (currently being razed). An evaluation is
needed to determine the feasibility of 27 structures, which may have reversible alterations.
Ms. Clayton reviewed the National Register of Historic Places application process,
noting that property owners must apply for the designation, which does not prevent a future
razing or change to the structure. Only local ordinances can limit changes to historic structures.
It was recommended that historic photos of Clearwater's Downtown be displayed in City Hall or
the Main Library. Support was expressed for a display at the library. In response to a question,
Ms. Clayton said a minimum 60% historic building concentration is necessary for a district to be
deemed "historic." Historic districts create an enhanced business community and unique sense
of place.
3 - Cleveland Street Streetscaoe Discussion.
Public Works Administrator Mahshid Arasteh said the advertisement for Cleveland Street
Streetscape bids will request alternate bids for 12 months, with total closure of the street, and
18 months with partial closure of the street. The alternative schedules will be presented to
stakeholders for input before being brought to the City Council for final decision. Ms. Campos
said the last survey of Cleveland Street business owners indicated an even split between
schedule preferences.
In response to a question, Ms. Arasteh reviewed requirements for angled parking,
stating that Cleveland Street is too narrow to accommodate it unless planned mediums or
sidewalks are narrowed significantly, the City discourages back-out parking, and angled parking
requires driving maneuvers that are more dangerous to pedestrians. She recommended
parallel parking be installed.
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Discussion ensued in regard to angled parking and it was indicated it was used
successfully in Dunedin and St. Petersburg. Ms. Arasteh said a few parking spaces on both
sides of Cleveland Street will be lost to streetscaping construction. Parallel parking was
encouraged as the City is trying to create an atmosphere where people walk and it creates a
buffer between the pedestrian and the traffic.
Executive Director (Assistant City Manaaer) verbal reports
1 - East Gatewav Initiative Update
Mr. Irwin said as beach traffic has been reduced through the East Gateway District, the
need for its revitalization is even more important. Economic Development is taking the lead on
economic development issues and has begun coordinating various agencies to implement the
CRA plan. An economic development steering committee will also be formed and will meet
quarterly. The foundation of the initiative is important, with community policing and code
enforcement providing safety and stability. Planned are commercial renovations, land
assemblages, addressing social service issues and a health campus. Mr. Irwin hoped that TIF
funds could be directed to more substantial issues within the next several years. Community
outreach to the East Gateway and surrounding neighborhoods will provide input, which staff will
report on later this year.
Ms. Campos said a key item will be to develop a five-year work program. Staff is
working with developers. Staff will first concentrate on aggressive policing and code
enforcement and then on land and building acquisitions for affordable housing.
Other Business - None.
Adiourn
The meeting adjourned at 10:49 a.m.
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