CONTRACT TO PROMOTE DOWNTOWN CLEARWATER AND TO CREATE A BRAND IDENTITY FOR CLEVELAND STREET
CONTRACT
THIS CONTRACT, entered into this 23rd day of April, 2007 by and
between the City of Clearwater COMMUNITY REDEVELOPMENT AGENCY OF
THE CITY OF CLEARWATER, A Florida Redevelopment Agency, hereinafter
referred to as "CRA," P.O. Box 4748, Clearwater, Florida 33758-4748 and
Vaughn Wedeen Creative, Inc., hereinafter referred to as "Vaughn Wedeen", 116
Central Avenue SW, Suite 300, Albuquerque, NM 87102.
WHEREAS, the "CRA" has requested professional services to undertake a
public relations and marketing project, specifically to promote downtown
Clearwater and to create a Brand Identity for Cleveland Street in Downtown
Clearwater, Florida:
WHEREAS, Vaughn Wedeen agrees to provide a comprehensive Brand
Identity and deliverables including creative direction and design, copywriting and
computer production and client services for marketing a brand for downtown
Clearwater.
NOW THEREF70RE, "CRA" and Vaughn Wedeen do hereby incorporate
all terms and conditions in Exhibit "A" attached hereto, and mutually agree as
follows:
1. SCOPE OF PROJECT.
Vaughn Wedeen agrees to provide professional services under the terms
and conditions described in Exhibit "A"
2. TIME OF PERFORMANCE.
Community Redevelopment Agency for the City of Clearwater and Vaughn Wedden Creative, Inc. contract for
Professional Services - May I, 2007
This Contract shall commence on April 23, 2007 and terminate on
September 30, 2007.
3. COMPENSATION.
The "CRA" will pay Vaughn Wedeen a sum not to exceed FIVE
THOUSAND and NO/100...dollars ($5.000.00), inclusive of all reasonable and
necessary direct expenses. The "CRA" may, from time to time, require changes
in the scope of the project of Vaughn Wedeen to be performed hereunder. Such
changes, including any increase or decrease in the amount of Vaughn Wedeen's
compensation and changes in the terms of this Contract, which are mutually
agreed upon by and between DDS and Vaughn Wedeen, shall be effective when
incorporated in written amendment to this Contract.
4. METHOD OF PAYMENT.
Vaughn Wedeen's invoices shall be submitted to the "CRA" for approval
for payment on a monthly basis. The "CRA" agrees to pay after approval under
the terms of the Florida Prompt Payment Act F.S. 218.70.
5. NOTICES AND CHANGES OF ADDRESS.
Any notice required or permitted to be given by the provisions of this
Contract shall be conclusively deemed to have been received by a party hereto
on the date it is hand delivered to such party at the address indicated below (or
at such other address as such party shall specify to the other party in writing), or
if sent by registered or certified mail (postage prepaid) on the fifth (5th) business
day after the day on which such notice is mailed and properly addressed.
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VaughnWedeen Creative, Inc.
Wendy Forbes
Accou nt Executive
116 Central Avenue SW, Suite 300
Albuquerque, New Mexico 87102
Telephone: 505-385-2913
E-Mail: wendy@vwc.com
Community Redevelopment
Agency of the City of Clearwater
Rod Irwin, Executive Director
112 South Osceola Avenue
Clearwater, Florida 33756
Telephone : 727 -562-4058
Fax: 727-562-4052
6. TERMINATION OF CONTRACT.
The "CRA" at its sole discretion may terminate this Contract by giving
Vaughn Wedeen ten (10) days written notice of its election to do so and by
specifying the effective date of such termination. Vaughn Wedeen shall be paid
for its services through the effective date of such termination. Further, if Vaughn
Wedeen shall fail to fulfill any of its obligations hereunder, this Contract shall be
in default, the "CRA" may terminate the Contract, and Vaughn Wedeen shall be
paid only for work completed.
7 . INDEMNIFICATION AND INSURANCE.
Vaughn Wedeen agrees to protect, defend, indemnify and hold the "CRA"
and its officers, employees and agents free and harmless from and against any
and all losses, penalties, damages, settlements, costs, charges, professional
fees or other expenses or liabilities of every kind and character arising out of or
due to any negligent act or omission of Vaughn Wedeen or its employees in
connection with or arising directly or indirectly out of this Agreement and/or the
performance hereof. Without limiting its liability under this Agreement Vaughn
Wedeen shall procure and maintain during the life of this Agreement professional
liability insurance. This provision shall survive the termination of this Agreement.
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Vaughn Wedeen agrees to comply with all terms, provisions, and requirements
contained in Exhibit "8" attached hereto and made a part hereof as if said
document were fully set forth at length herein.
8. PROPRIETARY MATERIALS.
Upon termination of this Contract, Vaughn Wedeen shall transfer, assign
and make available to "CRA" or its representatives all property and materials in
Vaughn Wedeen's possession belonging to or paid for by the "CRA".
9. INTERESTS OF PARTIES.
Vaughn Wedeen covenants that its officers, employees and shareholders
have no interest and shall not acquire any interest, direct or indirect, which would
conflict in any manner or degree with the performance and/or provision of
services required under the terms and conditions of this Contract.
10. CONFORMANCE WITH LAWS.
Vaughn Wedeen agrees to comply with all applicable federal, state and
local laws during the life of this Contract.
11. ATTORNEY FEES.
In the event that either party seeks to enforce this Contract through
attorneys at law, then the parties agree that each party shall bear its own
attorney fees and costs.
12. GOVERNING lAW AND VENUE.
The laws of the State of Florida shall govern this Contract, and any action
brought by either party shall lie in Pinellas County, Florida.
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IN WITNESS WHEREOF, the parties hereto have executed this Contract
as of the date set forth above.
ROd~
Executive Director
COMMUNITY REDEVELOPMENT
AGENCY OF THE CITY OF
CLEARWATER, FLORIDA
~
By: ~y#~
J Frank V. Hibbard
Chairperson
Attest:
pj~L
Pamela K. Akin
City Attorney
nthia E. Goudeau
y Clerk
VAUGHN WEDEEN CREATIVE, INC.
Attest:
By: \
Ric ard Kuhn
Principal and Managing Partner
Senior Director of Accounts
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EXHIBIT "A'
"Attached hereto and made a part thereof'
Contract for Professional Services by and between the COMMUNITY
REDEVELOPMENT AGENCY OF THE CITY OF CLEARWATER (CRA) and
Vaughn Wedeen Creative, Inc.
SCOPE OF THE PROJECT
1. Vaughn Wedeen Creative, Inc. will design and provide artwork for an initial
six (6) different brand identity logos in conjunction with the traditional
design logo provided to the Clearwater Downtown Development Board
(DDB) under separate contract. Vaughn Wedeen Creative, Inc. will
provide three (3) logo selection choices that represent a modern,
contemporary, "edgy" design and three (3) that would fall somewhere
between traditional and modern. The logos submitted for consideration
will be designed in context on a banner as was the traditional logo
accepted by the DDB.
2. Vaughn Wedeen Creative, Inc. will deliver their product to the CRA within
thirty (30) days via e-mail to the Director of Economic Development and
Housing for the City of Clearwater or as mutually agreed between the
parties.
3. After CRA staff review, further development of the selected logos for the
modem/contemporary and in-between categories, Vaughn Wedeen
Creative, Inc. will present up to two revisions of each category to the CRA,
via e-mail, within two (2) weeks of the request or as soon as reasonably
possible. CRA staff will provide feedback to Vaughn Wedeen Creative,
Inc. on final logo selections.
4. Vaughn Wedeen Creative, Inc. will submit the final creative design, one
logo for the "modern" category and one logo from the "in-between"
category in context on a banner to the CRA two (2) weeks after the last
revision is accepted.
Community Redevelopment Agency for the City of Clearwater and Vaughn Wedeen Creative, Inc. - Scope of 1
Work for Professional Services Contract -April 23, 2007
The vendor shall provide insurance and comply with all requirements as contained in
EXHIBIT B attached hereto and made a part hereof, prior to performing any services or
providing any products to the City.
INSURANCE REQUIREMENTS
EXHIBIT B
a. Insurance
The applicant shall furnish, pay for, and maintain during the life of the contract
with the COMMUNITY REDEVELOPMENT AGENCY FOR THE CITY OF
CLEARWATER the following liability coverage:
1. Comprehensive General Liability Insurance on an "occurrence" basis in
an amount not less than $500,000 combined single-limit Bodily Injury
Liability and Property Damage Liability.
2. Business Automobile Liability insurance in the amount of at least
$500,000, providing Bodily Injury Liability and Property Damage
Liability.
3. Workers' Compensation Insurance applicable to its employees for
statutory coverage limits, and Employers' Liability, which meets all
applicable state and federal laws.
40- Professional Liability/Malpractice/Errors or Omissions insurance, as
appropriate for the type of business engaged in by the Vendor, shall be
purchased and maintained by the Vendor with minimum limits of
$500,000 per occurrence.,.
b. Additional Insured
The Community Redevelopment Agency for the City of Clearwater is to be
specifically included as an additional insured on all liability coverage shown in
sections 1 and 2 described above.
c. Notice of Cancellation or Restriction
1
All policies of insurance must be endorsed to provide the Community
Redevelopment Agency for the City of Clearwater with thirty (30) days notice of
cancellation or restriction.
d. Certificates of Insurance/Certified Copies of Policies
The applicant shall provide the Community Redevelopment Agency for the City
of Clearwater with a certificate or certificates of insurance showing the existence
of the coverage required by this contract. The applicant will maintain this
coverage with a current certificate or certificates of insurance throughout the term
stated in the proposal. When specifically requested by the Community
Redevelopment Agency for the City of Clearwater, in writing, the applicant will
provide the Community Redevelopment Agency for the City of Clearwater with
certified copies of all policies of insurance as required above. New certificates
and new certified copies of policies (if certified copies of policies are requested)
shall be provided to the Community Redevelopment Agency for the City of
Clearwater whenever any policy is renewed, revised, or obtained from other
insurers.
a. The certificates and/or certified policies shall be sent or delivered to the
Project Manager and addressed to: The address where such certificates and
certified policies shall be sent or delivered as follows:
COMMUNITY REDEVELOPMENT AGENCY FOR
THE CITY OF CLEARWATER
P.O. Box 4748
Clearwater, FL 33758-4748
b. The applicant shall defend, indemnify, save and hold the Community
Redevelopment Agency for the City of Clearwater harmless from any and all
claims, suits, judgments and liability for death, personal injury, bodily injury, or
property damage arising directly or indirectly from the performance by the
applicant, its employees, subcontractors, or assigns, including legal fees,
court costs, or other legal expenses. Applicant acknowledges that it is solely
responsible for complying with the terms of this contract. In addition, the
applicant shall, at its expense, secure and provide to the City, prior to
beginning performance under this contract, insurance coverage as required in
this contract.
Any party providing services or products to the Community Redevelopment Agency for
the City of Clearwater will be expected to enter to a written agreement, contract, or
purchase order with the City that incorporates, either in writing or by reference, all of the
pertinent provisions relating to insurance and insurance Any party providing services or
products to the Community Redevelopment Agency for the City of Clearwater will be
expected requirements as contained herein. A failure to do so may, at the sole option of
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the Community Redevelopment Agency for the City of Clearwater, disqualify any bidder
or proposer of services and/or products to the Community Redevelopment Agency for
the City of Clearwater.
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ACORD..
CERTIFICATE OF LIABILITY INSURANCE
OP ID D DAte (MMIDDI'I IV)
VAUGH-5 ,_ 11/171 16
THIS CERTIFICATE IS ISSUED AS A MATTER OF INF'ORMATION
ONL Y AND CONFERS NO RIGHTS UPON THE CERTIIFICATE
HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.
PRODUCER
Oress Insurance Oonsultants
6101 WOon st. NE Suite 1000
Albuquerque NM 87111
~hone:505-822-8114 Wax: 505-822-0341
INSURED
INSURERS AFFORDING COVERAGE
INSURER A CNA
INSURER B
INSURER C;
INSURER D;
INSURER E
NAIC#
20435
Vauqhn-Wedeen Creative Inc
116 Central Ave sw Ste 300
Albuquerque NN 87102
COVERAGES
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!HE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO !HE INSURED NAMED ABOVE FOR TI-f POliCY PERIOD INDICATED. NOlWl1HSTANDING
ANY REOUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTfER DOCUI.lENT WI!H RESPECT TO WHICH THIS CERTIFICATE MAYBE ISSUED OR
MAY PERTAIN. THE INSURANCE AFFORDED BY 1l1E POliCIES DESCRIBED rt:REIN IS SUBJECT TO ALL THE TERMS, EXCLUSICNS AND CONDITIONS OF SUCH
POLICIES AGGREGATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS
--
LTR NaRC lVPE OF INSURANCE POUCY NUMBER DATE (INIDD/VY) DATE MMlDDIVY) l.IMrT~1
GENERAL LIABILITY EACH OCCURRENCE $
- 10/03/06 10/03/07 PREMIsES (E~-~cc:;;-ence -I $
A ~ COMMERCiAl GENERAL LIABILITY 2072103647
tJ CLAIMS MADE ~ OCCUR MED EXP (Anyone person' $
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- PERSONAL & ADY INJURV._, $
GENERAl AGGREGATE $
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GE~I'L AGGREGATE LIMIT'APPLIES PER PRODUCTS - COMPIOP AC.:j: $
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AUTOMOBILE LIABILITY COMBINED SINGlE LIMIT
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A ANY AUTO 2072103647 10/03/06 10/03/07 (Ea eccidenl)
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ALL OWNED AUTOS BODILY INJURY
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SCHEDUlED AUTOS (Per person l
f-----
X HIRED AUTOS BODIL Y INJURV
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X NO""OWNED AUTOS (Per ottldan!)
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aARAGE LIABILITY AUTO ONL Y - EA ACCIDEN- $
=i ANY AUTO OTHER !HAN EAJ.:G $
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AUTO ONLY J..;(; $
EXCESS/UMBRELLA LIABiliTY EACH OCCURRENCE I
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RETENTION $ $
WORKERS COMPENSATION AND X ITOR\t:t,;IIT~ I IUi -
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OFFICERIMEMBER EXCLUDED? E.L DISEASE - EA EMPLU '~E :1:
If yes, de5clib~ ~Inder
SPECIAL PROVISIONS beiow E.L DISEASE - POLICY lIM~I;
OTHER
A Personal property- 2072103648 10/03/06 10/03/07 $500. Oed
Special fO!:m, RC
DESCRIPTION OF OPERATiONS I LOCATiONS 1 VEHICLES I EXCLUSIONS ADOEiD lilY ENDORSEMENT 1 SPECIAL PROVISIONS
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CERTIFICATE HOLDER
For Insurance Purposes only
CANCELLATION
HISCBLl SHOULD Aff'f OF THE ABOVE DESCRlBEiD POLICIES BE CANCELLED BEFORE THE EXPfRA1 IN
DATE THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO MAIL 10 DAYS WRfT1 ~
NOTICE TO THE CERTifiCAte HOLDER NAMED TO THE LEFT, BUT FAILUI'IE Tr, DO SO SHAI
iIlPOSE NO OBLIGATION OR LIABILITY OF Am kiND UPON THE INSURER. ITS AGENTS OR
REPRESEI>ITATJIIES,
AlJTHORIZSD REPRESENTATr.tE
ACORD 25 (2001108)
Bob Le isto
@ACORDCO'RP()RATION1 B8