96-35,'�"`� r'=°=�
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A RESOLUTION OF THE CITY OF CLEARWATER,
FLORIDA, MAKING FINDINGS AND ADOPTIfVG
DESIGN GUIDELINES FOR THE URBAN CENTER
ZONING DISTRICT; PROVIDIfVG AN EFFECTIVE
DATE.
WHEREAS, the City of Clearwater estabiished a Design Review Board by
adaption of Code of Ordinances Section 36.038, and the Design Reviewr Board
has the jurisdic#ion and aufihority to review, evaluate, and determine certain
applications for development review in the Urban Center (Downtown), North
Greenwood Commercial, and Clearwater Beach commercial and resort
cot�mercial zoning districts; and
WNEREAS, Section 36.038(10) provides that design guidelines for each
area sha{I be established by resolution of the City Commission, and tha4 such
guidelines shall specify the nature of the review, the specific categories of
architectural fieatures subject to design review, the design requirements for fhese
cat�gories of architectural features, and other information pertinent to the area's
design review program; and
WHEREAS, in order to carry out its prescribed duties, the Design Review
�oard has developed Design Guidelines for the Urban Center District in
accordance with the City Code and the Do�rntown Redevelopment Plan, ar�d has
obtained input from num�rous individuals and organizations, including: the
Clearwater powntown Partnership; the Design Committee and Design Group of
the Dowontown Partnership; the Clearwafier Historical Society; the National Trust
for Historic Preservation; Design Review Board members; and staff of the City of
Cleanrvater; and
WHEREAS, the Design Guidelines for the Urban Center District will
govern the exterior features of new construction, additions, renovations, signage,
and site development, and will provide an expeditious, user-friendly, and
educational procedure for obtaining development approval while safeguarding
the City's regulatory commifinent to coordinate appropriate and compatible
architectura! design writhin the Urban Center District; and
WHEREAS, the Design Review Board has developed and approved a
Design Review Process and Project Evaluation Analysis to be used in the
approval process, and these are incorporated into the Design Guidelines; and
Resolution No.96-35
V' .y �
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WHEREAS, adoption af the Design Guidelines for the Urban Center
District is consistent with the Future Land Use Element of the City of Clearwater
Comprehensive Plan; nowr, ther�fore, .
BE IT RESOLVED BY THE CITY COIU91V115SION OF
THE CITY OF CLEARWATER, FLORIDA:
Section 1. The above recitals are hereby adopted as Findings.
Section 2. The attached Design Guidelin�s for the Urban Center District
are hereby approved. The Design Review Board is hereby directed to use the
Guidelines in reviewing, evaluating, and determining those applications for
development review regarding development within the Urban Center zoning
district falling within the Board's jurisdiction.
Sec�.�n �. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED this Zna day of MaY , 1996.
Approved as to form
and legal suffiiciency:
1� r
Leslie K. Dougall- id s
Assistant City Aito y
��
Rita Garvey
Mayor-Commissioner
Attest:
V'�-w:-
Cyn ia E. Goudeau
City lerk
2
Resolution No. 96-35
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TABLE OF CONT�NTS
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2
�ackground and Use of Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Design Review 3tatement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Parking & �ccess to Propei4y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
f`suidelines €ar �:istutg �uaidings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
5ta�eet �r�nt Facad�s and Storeefmnts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
�toreWindows .. ................................... .......9
I�rs and �rx�a�aes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
ee�loss .................. ................................11
Si,gnage and Identification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
��aaaa�gs �d Ca�agies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
!Off-3tr�t �acades . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Ii�bti�g . ..... .......................................18
Guidelines %r I�%w Cc�nst�ction-Iaaiill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
BrT�� �uildi��s �ed �evela�p�ent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
I.�ndss�aap� �c 3tre�escape i'auide4ines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
S�i?esi�ttti ...........................................26
SB.r� Furnishings s& �uipm�nt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2�
�roje�t Evaluation A�aYysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Proce,ss � �ceslua�s . , . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Acknowledgerr►ents ... .. ......................................39
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INTdtOD�JCTI01.`�i
T6ese Downtown Design Guidelines shall serve as a guide and tool for both new
development as well as renovation and rehabilitation of existing pmperties in the Urban Center
District of Clearwater, Florida. These guidelines are developed from the previous Cential
Business District g�eidelines pre�t�refl in July, 1994 by the Design Group for the Clearwater
Downtown Partnerslup. Appreciation is hereby given to all the individuals and organizations
who contributed to We preparation of both those guidelines and to ehese updated expanded
guidelines.
These I3esign Gundeliines recognize the diversity wluch exists downtown and therefore
cio not dictate a s�eeific so4ution or style. These Guidelines further enhance We previous
guidelines in order to accompiish five major puiposes:
�'O F�dSL� AN ORi�ERI.Y HIG�I OUALITY �ED�V�LOPMEN'i PROCESS. As
Downtown Clearwater continues to experience renewal, eacti renovatian and new construction
should conteibute to Piie overall nnage and character of the area. These guidelines promote
quality standards for owners and businesses to follow.
TO PItOTEC'P t�ND F.NfiA1VCE M�4JOR PUBI,I� INVF.STMEN'I'S IN TF� ARE,A,..
The City's Com�nunity Redeve3�p�xent Agency has made a substantial commitment to the
revaYalization of Downtowt� Clea�vater efi�rotagh aa�vesttyaen�s an sideovalks, Station Sqa�re Park,
parking �arages and Harborview Centes. �'he City is also constructing a new Pdlunicipafl Seawices
Complex, a parking garage faciflaty, and improvemenYs to Coachman Park.
'TO �Ia]'CO�JRACx� I30Tki SMALL APJA LA1tGE SCQ►LE PUBLIC AND PRYi�AT�
I1�TVF.��-N�' Il�1 I)OWIV'it�'N'WIeT CLEAR9JAT7E1�. Niajor p�rivate investment in the aaea has
already occurred and is expected to coniinue. Private enterprise projects as well as the
government�l buiidings, such as ihe old Post O�ce aued the Couniy Courthouse, represent
subsYantial commitmemts to Downtown revitaliz�tion. 'd7►ese guadelines assure tbat feahaa�
develop�ent does not compromise the quality oi the surrounding pro�erties.
TO Nd[NIlViH�E 1tFNO�/A.'TION COSTS �dD R�%AXIIvIIZE I�TE9J DEVEL(3PN�Ti'
I��I�1'IAY, �X' .�'�iNC GU�SSWOI€E�G AI�dD REDUCING POTEN'I°IAi.
DEVEi.O&�M�NI' 1�R��L�,A�S. /�ny anajor rebabilitation or new construcdon project requires
invesEments of time and maney beffore receiving agproval. The City wishes to assist in these
efforts by offering clear plamung, design guidelines and illustrations.
Tp pRO'Tr��'i' A,ND MAiNZ'AII�T HISTORIC FEATLTdtES. Older buildings possess
character, tradition, workmanship and a pedestrian scale tl�at is not easily duplicated. The City
in4ends to preserve the historic integrify of I?owntown Clearwater.
ia
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�ACKGROUND
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The City of Clearwater has b�en actively pursuing Downtown development since the mid-
1970's. 7l'hrough both public and private commitment and investments, Downtown Cleaiwater
has continued to serve as the center for City and County Governments and has encouraged
commerc4al, busi�.ess and office expansion.
In i99g, the City of Clearwater has taken si�cant acdon toward the preservation,
restoration, a�development and fuhaa+e vitality of the Downtown. In May, 4he City Commission
passed a�d adopted Ordinance 5817-95 creating the Design Review Board to review, evaluate
and render decisions an building plans and si,gc►age plans to promote a cohesive, awactive,
r�vatalizeci g�edestrian-oriented envia��aent.
�"he City, thsough the Co�unity Redevelopmeat Agency, has also adopted an updated
Doovnto�vn R.edeveiapment PIan that supp�rts tUe traditional town center concept.
�O� TO �JSE 1�.SE GiJI��ELIl�'`ES
.Ali plans for exterior construction alad signage projects, whether remodeling, addi�aoars,
color ch��es oa new cflnstruction, must first be present�d to the Design Iteview Board for
r�view and appraval prior to ihe assuance of any bualding peranits. Applicaats should �view
4&�s� g,Zaadelines and utilize suggested aiecommendaeions in their design plans. City staff will
�arovide assistac�ce iaa iret�ap�tadon of 8he guideli�nes and requesis for review of pneliminary
p�ns.
OPd�r �u�l�ags
If the building is in its original condiiion, reuaodelia�g shwuld emphasiae features
ha�cnonious wi�lt iacades aeid storefra�ts along the stn�et. i'ay to t�oink about the proportion,
sc�ie, materaafls �nd coflor. �escue and reuse architectural eleu�ents from buildings which are
aboui �o be de�aolished. Give speeial consideraiion W the reuse or possible restoradon of
eacisten� buiid'aa�gs that may have a relationsiup to Clearwater's history.
1+�'ewer Brsaldi�t�s
Newer buildings shoued be integrated with the existing Downtown design when they are
l�cated ia the same or adjacent block areas. They nee� to be sensitive and responsive to the
scale and progortions of neighboring buildings. They do not need to replicace old buildings.
1V�v IDeveXoprarenls
Aie�v buildings and develnpmenfs in u�u�elated blocks, though independent, should still
be co��izant og the important %atures, elements and materials prevalenf in the District and
integrate some of them if they are consistent with a new design. All new buildings and
development pmposaLs shouid apply and incoiporate good architectural desi,gn principles and
pr,�estrian friendly (p�eople oriented) featu�s.
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DESIGN di'Et�EW ST'AT'�T
�� . ' � �._�lt�'� /�_� .:,... ��� _4: � �il4' � .
D�sigca review is not synonymous with aestheiic contml. The latter dwells upon the
superficial asp�ts of !he visual se.tting. Aesthetic control is narnowly focus� and pnescriptive.
D�.SiGPd REVI� SHOUE.0 BE BROADLY O� AND ENCOURAGB T�IE
CIt�TI�1� �.PF7ICATIOPT OF D�IGN PRINCIPLP.S TO A SP�CIFIC SIT�.
�A�stheiic control seeks to s�vverely limit choices, wfiile design revnew att�mpts to
�nd �oECes. Aestheti� conte+�l is c�nceraed with praduct, �vhile d�sigr+ review is conserned
�a� �o s�. �s�h�c �o�ec�l is exclusaoc�y; desiges r��iew euabraee§ d'efferent
solutao�,s �e ��ne�l crflt��. �sthetic control uses rigid rules, w�e d�sig� review deals in
prineipde.s. 1M[o�ver, aesehetac contanl involves unilateral mand�ies; design reveew involves
�all�b�a�iaon ax�d �c��rodata�n througb.out the design proc�. Finally, aesthetic contral
values conformity, w�ile design� �vaew valu� ca�eati�ity. Fortunately, the si�allow and often
rigad technique of aesthetic control �s givi�g �va�+ to desagn review, which is more coffiprehensive
and effeeEive.
D�� ��;�w
bt.rlc L. Hinehxw, AtcP
F�laa�sing Advisory Srrvice, Report +1454
�1R�N�iE �
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Adeq�te �nnd c�nvenient garldng is aai essent�al element towand tlne success of f3owntown
Cleaiv✓ai�r and 4h� Urban Center i�istrict. The City of Clearwater's Iand Development Code
g�verns tl�e namber oi �ng s�acxs rec�uired for each use and will detex�ine ehe par�ng
�eds for uadivideaal baasinesses. (See also, 'Lecation of off-sta+eet parkang' ueder the saction on
ATew Cv�uction - Iniill.)
Cm�tive garl�ng solutions aa+e a necessary fact of life in downYowns, since parking lots
con�me valuable sgace a�ad are a major developffient cost.
Co�sider �ae %Ilowan�:
1bLe�p9e u� �f �aa°l�iaag. It is �ssible Sl�at tcvo ar ffiox�e businesses could use the same
°� s�c�,s af they a4�i p�ople a8 dif%��t ti�a�s of tlae day aeid night. For example, night
clubs o� ���a� ffii�b� si�ie P�� with re2�i1 stoa�s or officces.
�te ��1-�y �ploy� gar&�g. �oa cex� businesses, pua�Cbasing stickers for
eanploy� �� catge g°ara�e would a11o�v neaa�y par�g to be used by customers. Also, reffiote
site �rl�� eritl� a shuttle service to dhe Downtovvn would alDeviate teaff'ic congestion and
' � ds.
A� to pan�ies. Drin�e entra�ces should be cleariy defined to avoid confusion and
�n,e�ni'� �niiict with pedestsian nxove�en�s. �tractive e��ce and exit signage and changes
an �adeffi�t �naterials or te�ri�nes are also a�co�mend�.
ZjR�f►H C,�tTER ?�'I"STR.I�T '�'r
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GiT�EI,II��S I+'f�At E G BiJIIrDINGS
leecommeraded
Tfiank about 4he loc�k, c�ar�r and bistorj► of each building and read this se�tion to �et
ideas ffor an ovetall apg�ra�ac�. �he least expeasive ways to start ara with gaint, coloa, a�vnings
and sagnage. �e Desagn Review k�oard places spe�ial emphasis on the pmFer use and
coaa�ination of c�lors in painting b�aild,imgs, signs �d other project elements. _
ReBain, e✓henever possible, all elemenis, �teriais, and features that are origin,al to the
buiid�g. Do �areful, sF�sidve remodelings and repairs as necessary.
�ffiove a�y ffiaterials from tiae iacade which have been adaed oves time and wliach cover
�he w�c�fl� fac�de or parts of it. Conduct picco�i�i nes�r�h to deter�ine ehe design �oi the
o�iginal building. Conduct exploratory demoli4ion to de��►ine what �maias and its co�dition.
�a� t3x� ff�c,�i� ta its ora�a�a.i sa�ngur�Yion, n�stoa�� a� �any or�gi�al e�eanent� as possible
particularly e�e ffiateri�tts, �ri�d�ws, c�rnic�s, �d decma�live details.
lte�ove ail inappropria�te sagns and `add-on' caaaopies including those tbai cover
�nchalecttarafl elesne�i� s�rch as evindows, cornices, or d�corative feataares, or wbich are too large
%x t�a� �a�t of ti�e building.
�ffiodel sto�%+omts in a way tbat mspecis the confagaeration and naateria�s of tradition�ll
si��fa�nt d�.sa�n. �nst�uct tbe ari� stoa�fsont if �issin� or desiga a new stvrei�ont t9�at
re�Cts the character, ffiaterials, and design of the bu�lding. ,
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ST�tEET k'RONT FA�ADES AND STOREFItO1V'Y'S
Downtown comuae�iai builcZ��s have a similz.r coa�position even though the number of
seories, st;�%, xnaieriaLs, or dstails may diffes. Typically, the fust #ioor has a transparent
storefmaE fx�esl by vex�ical stcucte�gal piers aud a horizontal supgorting be,�. The storefmnt
a�a has an entr�ce (usually recessed}, display avindows, display window suppart panels, a
traIDSOffi ar� over 4he storefa1ont, and a comice which covers the horiaontal b�. ae �y �o
h�ve � e�ttance tm the upper floors. The iac,atie of the ugper €loors is geneaall� char�.c�erizad
by ev��r.a1y �ced windo�+ �nings t6at a�eat on �ch ffioor. ��►�naows �y V� � S�,
8y�ae and decoration. Fin�y, 4�ie bu�ding as ea� by a cornice �rhich may be made of inetal,
maso�ry csr�eli.�g or wood. All of th�e elements wenee de�ign�rP t� �►ork together � creage an
a�verall u '�red a�ce.
The look of stoaefro�ses and windows along �e s�t gives the stroagest i�pression.
To��es with sig�s, they �ave 4he �reat�st p�t�ti�i fox af%ctin� the clraiacteg of an entiae
b�aalding or bloc�. I�arm�ny is eh� �Cey an cre�� aaa atts��av� iffi�e.
TYPIC�. PR.C►B�S
Aflost commer�ial facades have l�n heavily alt�.red over the yeazs, giving the builidings
eitt�ea� ��xiy ��tai.nai or a disjoanted agpearaace.
�rasp�le �vtr up.
�y downtown coffimercial bui�dings have �n cove� by materiaLs that obliterate
wind�a+as, c.�a�aces, arad origa�al buildir�g mateaiads. Tia�e changes were �acie to "mnder�ize",
attcact �e at�entio� of �otorists, and compets wi�1e the aho�ing �alls.
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a�. nnce co �e�, ern� fornwa .tro�, eoMa
bio�ky. rto�rkad !h' e!w �fq'thm d npMtlnL P�
blodc hsd a� e�p�d ad wotdcoo�d
�ppar�nn. Faada wM'� rehqd � aoh otl�
dva�h aom�cp Mi Iwi�lrc,wkhfi,t�dap�o-
Portlom d op�nk�t, oompo,kion and et9't1n�.
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�aoval of ar�chite�trsral elenaends.
�flemeats such as comic,�, wgndows, aud de�satave features were not mainta.ined
�ra�rly a�d we� oiit�a rea�oved inste<ui of being �e,gaia�d and a�tained.
5tor�artt r�m�cdelin�.
ih� �t of comffi�x�,�iai build�$� that chan�� the most to k� gace with th� latest styl�s
�r�s the storcffront, I�ew d��s w�rr� fneQu�n�iy incompatible �vitb the design of the bu�ldi�g
or a►�se c,�nst�iacged of in�expensive �aateer�ls 4hat did nat have eiae cguaiiiy of ariginal storefron�s.
�o�vever, s�me reim�d�33ings we�e cansidere� good @�sign irs 4h�ir own raght, were exe�uted wiih
hi�b quality mateer,ais and are appa+apa�ate for t�� building.
�Pirop�te �zg�s.
A2as�y ti�nes, iai a�i�ort to gdt t�e at�ention of the sha�gper, mercha��,s imstt�lllled �ge and
obtrusive sigaas that neither �at the desi�m of tlae building nor convey� a a�uatity �a�e to the
sha�p��.
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�tonefront windows are the laigest single element of the tiaditional storefront design.
�t�:
_ Cae�a�elines.
The e�phasis sfiould be on �ranspa�ncy. �eing able to s� into the building makes it
waam and invitiag to the p�ablic and enables ehe intesior to be aaractively lit at nig6t.
Office conversions sbould stiYl a�tain the tcadiYional seoa�efront desiga. Eliminating
wiadow s�ce appear� as iff the bunlctu�g has �e�ci at,s back on tlae public.
At grou�d floos (sic�eet) level avmad td�e use of darkly timesd windows, opaque glass or
�x�rna+�d and refl�tive glass � all stc�refront desngns. B'h�ese mateaials and ffieshk�ds are more
ag�abpriate on ugpea leveLs of buildings. Yf sain scree��iprotectioa► is a factor, the use of
awxjings, sun �re�ns or canopies are a more co��tibie solution.
Unalt.red dlapinr vp(n�eaa saad tveceamaes
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lna�proprlaes Deon aw� Wlndom�e
poroprlate
Doors snd
Windows
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uvh daor in.
�op facade
�rttal�
bscured di�plar
�indowi
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l3aORS AND FRANII3S
When possible, maintain original doors in storefmnts Nlaintain original size and shape
of door openings. If replacement of a door or window is ne�cessary, select a dnplicate of the
original and, as a last resort, use one as close to the style of the oraginal as possible. You
should noi use flush doors or windows in storefront �modelings or rzstorations.
In existing buildings' rei�abilitadon or restorations, the use of wood fiames and profiles
b�tter maYch the original designs. If the use of these materials are not available or are
impractical, other fzn�shes and metals may be considered if they replicate in pa+�file, style and
colors the intent �f the original design•
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Th� �t�t !�0!
Flisto�isat�, ene st��eh�nt e�sp vuas �ssdrm dan jusc
a doar its desl�n and appcaranco �Si�d i� e�m-
merchl Impor�rece.Tall and antely On propordon.
and bultc of wood vHid� a hrgx Lis�ss Pand. �a vad1-
tlonal stonehattt door looked subsr�nthl ret lmfs-
in� rm die custaname:
Ori�lflal �refrar�t doan al� Maln Str+eet have
b�come sarcaThq hare bme�+ rcp�d bY e6ss met-
dard al�uni'num and �lase comone�elal �3oors. or b/
doors mon appropNate ca r�sideMh! builrlin�s.Al-
thouth modern sluminum
doors ladc filscaie character,
thls type of door cutnot aPwryc
be coruldered irtopproprlam.la
simple appe�rance malma k uo-
obtnnive.Moweverdtyou uvent
m �nhanca she persomliq of .
your twre,yrou ahauld conside�'
otMr' optlons.
1. Yau fnor+c door slx+utd b. compatlbl. wft5 du
tist d rour s�rdrorit h should bs si�nMant but
not outapok�n.
Z. N Yaur stot�efront reatru tts ori�im! dnracter. a
aaditlo�ni r+nod door wttt� a dau panel (u dl u
posslbto) wftl nlnk,�se tFN bullc�ir d�sl�S.
la
�
COLORS
�'ackgrou►�d. Paintxng can be one of tlpe most dr��aatic and inexpensive impmvements
to a bu9lding. 'Tiu�e colors are normally sufficient to highligbt any facade.
1. Tiae use off one coior on every surface should be avoided.
2. 'Y'E�vo colors, base and accent, on some buiidings �ay be sufficient.
3, Tl�e colors (tri-cAlor scheme), provides better visual appeal.
%n �enea�l, selc�ct li�ht, cool colors far tb.e main body of the building. Rfiite, off-white
and gastel� aa+e appmpriate. 3a�bt colors ret�ect the heat and are the tiaditional colors most
fi+equ�ntly usefl in Florida.
If �rim is desia�d to b� higt�lighted, use a light gastt�l acc,�n& color. Dark or overtly
contrasdng colors should be usdtl very selectcvely. Yn gener�i, the triffi may also be painted
usang a� sliahtly Iighter or daak�r color tsm� of the ffia� calor.
In soffie sit�atflons, nor�aally on smaller, or �side�ati�i and "Victorian" style buildings,
darker bas� coloas and accemt trim colors ffiay be consider�d for approv�l.
Brigi�t colors may be used on �wni�gs, as �n accemt !o tbe light, cool colors of Qhe
building itself. However, garish "electaic" or "day-glo" colors shauld b� avoided.
. t._ ��-
� �
�'�li�1e"rUiiB — W
i i�
..� e,d
��
����
11
�� � ���.
� ;�
Minor Trim
Window sash, doors, storefroni frames, small detaiLs on cornices, window hoods and bulkheads.
Major Tri�
Cors�ice, window caps, window frames, storefront cornices, storefront columns and bulkheads.
�aase Color
Wall saarfa�es an.d storefront piers.
��
��+�t. F�e��
A I�a� �
Compare s�eesse draw�ings. Plc+dce hoae shm
rxmodeling of oid hcades Ixis dex¢rayed ��ir
e�cdr�uit� They are no lon�er �tsualty ded to-
=��r lse�use their rf�hms �nd propordons
1�aere beea alt�red. Eaeh faade ta now unre-
�ted � tP� nexc, �rad the ehaea�tcr mf t!� build-
ing gratda ssdiers. �
REMODELED PACADES
.-�
SIGNAGE t�ND �EN�'IriCATION
SIGNS
0
Commercial signs are a necessary part of the downtown district. However, a balance
must be stn�ck between the need to identify and call attention to individual businesses and the
need for a positive idendty and quality image of the enti�+e downtown. Signs should not detiact
from the Downtown appearance, they should enhance it. Excessive competition for visibility
from a car has too often resulted in a shoppin� environnient characterized by visual clutter with
oversized, poor�y placed and badly designed signs.
Sign Typ�.s
Re�ommenc�ed.
The t�es of signs used should be comgatible �vvith the buildivg and stoaefront as well as
�it the ove�rail c�acter of the I�owntown ax�a. Flat vrail signs, �ail pmjecting signs, window
signs, p�r�an�at banaers, and awning signs all are appropriate types uf signs for powntown
u�. Sig� bands above the storefront are another natural location for identifying businesses and
can l� found o�r many older buildings.
Grrra�hflcs on sigx�s shall be legible and concise. Av�id co�eplex aaid vis�lly `busy' signs.
T6e use of `logos', corp�rate or business syffi1sA�s and 'ademmtifacation letters �ay better
identify the u� off a buiidin� ehan coanglex signage. `°
l�ot Re�oraam�ndeal.
Fa+�staeiiding ground signs, roof signs, lar�e projecting signs, internally illuminateai
g�ias�tac sig�s, staaidardizeci taadennark signs (such as national soft drinlc signs that do eot represent
�he pximaiy business �a�e), aard fdashin� illamir►atr�f signs a� generally inappropriate.
Sign �a8ion�
�car�men�Bet1.
Sagn placement should i�e based ugan visibility and compatibility with the building and
storefr8nt. Signs should be l�ated logically in reladon to the building, not obscuring openings
ar buildin� details.
li%t Re�cora�mer�dcd.
Avoid signs which to not fit the building properlq, or are plac.ed ton high. Signs shauld
not be plac,�d above the sill of second story windows or 15 feet above the sidewalk line.
13
��Y��
Number of Signs
Recomme�aued.
Ti�e number of signs used should be limited to encouiage clarity and compatibility with
th� building and storefront a�md d'ascourage visual clutter. iach building should have no more
than ttu� signs with ao more than two different types of signs.
Not 1Rtcommended.
�ivoid an excesside number and too anany varieties of signs, including tempordry signs
in display v✓indows.
�I�NS
fEn ypes
Ign Location
• n� rw� �,, �,
»anc yoar e�n m iqc •
h b Yapamnt
m I�p dq
�° �. o
�� ��
�: �" � ' � �� : ...
mrrclfd wioh ��; . : :.
wraam and .°�.•. � . ..
vYwl ,: O' �: :�
�
o Plow �ap brdc ead u8�
a bolc ac d�a cabr d yoVV .
bu16Y� and dem colon yau . �
ss� an doe wrrar� avutaratTds Id� foan
dr�e wMn saloaiK oolors � �ur �
You wA � ga dea bau r�ln Y pat op¢ br
a tlmpfa ca� edowne--� no� af drw mbta.
Avafd �dt 9�LIo oolots.
• Q�mE.ry e( wo�ia� srd eoedauedon h
mko � viesl megidrac4on.A aimpl�. w�rtud� sl�n
������
eso�a�t dun an
j'� ... �i��s�PV�
lIECOMHEPIOEEY
�r�
I�U�� �l i�U�4�
, �- :. ��
;�u� !! �ui�i
�,-_ _
kcrr nECOnn�t+otn
'�aia � � �
,..�:.� � -
����i ��
ia
�� �� �
. , rtri�tronluN�.iikm
' mepks at prwdous work.
ara oot a�propr�hu.Th�ry don� rdbct d� kdMWu-
aiq d ruia b�aiMSS ard u�wAY appn� n sdd�au
sfio�idadrad�o �busYw+o�ssudf.
drvd�
Ye�r Y�s �I+erWi�
• Nair aondcr dls Ida�.Yax u�ria buNrK
mnrr� a 1s� d�x Kv aY a�t1�ar b�iir�t
appNrra ta mon ai�da dan � woed.rpnboi.ar
tardwrli0S,lis k nn b� mon ilha�
�
AWNINGS A1VI? C�NCDPF�S
Awnings can add to or d�traci from the character of DownWwn degenc3�n� an tlae care
a�d attention given to their d.esign and use. They can highlight a building a�d cover
u�attractively �modeled transom aa�eas above the starefront. Aw�ngs aiso provade we,ather
protecti�n for pedestriaas and eneagy conservation for the building. Within the larger
fr�mework of the street they can pmvide visual continuity for an entire block front. The goal
is io insure that signs and awnings n�t only enhance the buildings and storeironts of which they
ase a part, but als� contribute to the overall image of Downtown.
Awauag T�rpes and Lflcations
Rec�naneen�t.
A;wnang tyg�es, anater�ls, and pl�cement should be ca�fially coardinated and sbovld be
co��eible c�+ieh the cl�acteristics of the baild'ang and other existiag conditions along the st�seei.
St�c�a�+d slant� fabric awnings, whether fixed or x,etractable, a�e a�x�riate for anosi buildings.
�her shapes, such �.s 6ox� or curved awnings, and canopies axad �azquees may be used if
appropaeate. Awnings should be placed witbin or above storefi�nt oy�enings.
IVot ISecommended:
Avaid using metai or ov�rly as°°r�aae� aw�sxags and awnings thai a� nc�t cm�g�ible with the
bea�lcling and storefmnt. Siae, tylae antl placement of awniaigs should not i�aterfes+e witi� e�cisting
signs, distlncdive arcbitectural elements of the buildang, trees, or elennents aloag tl�e street.
�
��
� _ �. �� `�� ���
1 � 1�1
_�_.� �.� � � �
!__��_ � :I ��{ ��l �I
,���� ��I � �� �, � �.
.,,,,..,, ,,,..,,,,,�,� ...... ...__ .- -
IlppropNSte Ampie Gemu� Armin�s InappropN�t� MeW Awninji and
wouue wMdow�
iiWAlllg CO101S
�@C07P1i118IdA�EI�
Awning coloas shall be coordinated and compatible with the building and the character
of surrounding buildings. The colors should be part of an overall color sche�e; and solid
colors, wide sttriipes, aad riarnow stripes ane appropriate choices.
Not Recommentleal.
Avoid using overly bright or `fluanescent' awning colors and complex patterns that aze
not carefully coordinated with the building and s�tonefront. �
15
�� ����
S�gns o� Awnings
�eco�serza�rue'ed.
The front pan�l of an awning may be used as a sign where agprapriate. I.ettei°s may be
sewm on or salk scx�ned on eo the front dr�op (valance) of an awrung when it is a gart of an
overall a�d coaAd'u�ated scbeme.
1�1ot R�ccrmmenckd. �
Avoid hamd paint�i or inc�ividu�lly made fabrlc letters that ar� not professionally applied
to tba awaiug.
• As a vtsuai �esner+t,an arae�laa� or aan�pp ari add
charmceer� kra�r�ttc�r soor�feoetYou st�dd
th�C a�Oa+^¢ haev is �rtl1 a� � ae�adon t�o the aeale
�B y�tsP 6u!!�, F�f�av ar19i it al6ezs axisdr� �d�s-
m A�r+�tre�s snd �no�i� F�e b� bees us�� � dta-
play ehc �rree.totbaas3ro�ssms.
roe
eurai f�ourffisiWfA tt ovatpo+iamr dra prnportiara o(
q�arvvk�davv: �nd trsadei C�;ooOc at �rk� bul6d-
k�s aeud krojf� wirac k�c t4� ad�do� o! an aw-
nin� or aroop�/ wpf Imva cm ahe duraaxr o4 tPon
stnessscaps.
• Armir�s cat► bs
ooiaaucoed 6rcm a
varieq cd rt�aeeM-
als. Camsa ta aa�-
dh3onali� populzr.
1c I: Aexibia, but
rtnast ba vveather� '
usated bafore Mr
stzlladax�Aftfiotrjh
inicial Insalladon
cosu are low�r
�nn for adxr aw-
r�rtpterhls,cr+�
vu may requtre
;nacar matnta
: v&ryl:ranir� tan bo vary � if daighd
vvttfi cot�sidcratbn for tM mi oltM bt�y�
ts � and jenually nquires kss maksae�nrKt
dnrl nr�vy�. On ttn od�r f wrsd, Nre�1 is o�foen �ery'
�r sr`d d�us IrrppraprL�a � rrwry :torsfrona.
N yau
elsoose o0
M�cfude a sfxn
on yct�
�a
�
d e�
�
sfmgle and
1�
ara bat loatad on tlw �� 1
rou4rris (stdes) and v�aeees (fhps) el
�,ynir� and slrould b� atnd�ed oo tho hcla o!
�
o Mzke surn t1x matcria! you cfioose h tuar�r►�
tctd m be wpther tes4sant, Maxt mvnit� f�' ric b
c@�aniaJiy aeaud to reard daoerioruJon bp raM�
or srww Whh tha exceµdon d alumkMxn, most af
the vroods u�d met�ls u:ad b e�shaidd b�
painted to tsalst watherirtj. S�n B u►-
od�er problem m comider�F+ardnir�r vrMn daoc-
Inj a cdor for dx trrttk�
• Avm�p or arwptes ara na �pprop�iate so-
I�rdons for erery storefront da�ipu Howave�� wfNn
� � ���ard�ayau a� �
�sida�wsptalk�sp����fo� �opp�rs p{�ai"
�
OlF'F S��tE�T FACA�FS
�acks of Buildings and P.xposed Sides
Bac�grounQl.
Servic� atleys are amportant for deliveries, off steeet ac.cess, utility servic,�s and other city
fii�ctioas. The eacisten� of �ley§ and a�.asional vacant pnoperiy combi�ae W make many
buildiag bacl�s, soa►e sides and �ar entran�es visible. Some buildin�s are accessed fr�ffi alleys.
!L�uiic�eiiraes
Re,�r facades shoutd t� cl� and well �aantain�.
� s�nall sign � the �r dc�r �6oa�ld �d�niafy the siore or buillding usage.
� awning ffiay 1� added for visual iden 'tification aad convenience.
Refuse contai�ers should be hidden with a fenc,e or sivaple eaclosure.
� �,
; 'R'
� lleu �noa�we� can p�tarida6y br�aF'rt �A daF
nasans 6r alla+v7r� dM'ace rsuy (� d�a psrkt�
6as ira� tm�ss. Cutcartxe dont rte�1 m en�1c
er�aa�d doo tlock m �e.rh a�wpy
i you �nt luw an aarsuM eeee �ouv� to
�rur 6asrara buc ma amWdrNt � Y�p�ws-
�rwoo. diY�lc �baut dww baiw.
(.V16�d sdc�doeml wr8�th+ar�h a»!Re P»q �
IiYider y�r b�adnwt Waid e rev eaetraa+ca M en
e.w.� .....,,e.�...a„ ... «..�s
Spacm b�d butlrRnp.naa 6o�u�d� �r�a�r�.
P�opFa �d m aro� diem bo:uae dr�+�n �Yq
uiiaw�pe rad tamsracdve.Tao a�nn, �dw� opeest
n w�
Mw bASn �m�rofde�d svk� rxrlo� r�u.rAwre
�ro
d�4verks us � or gubagm Pkbd �
FbwAVer, mon a�d mo� p� arae� 6� v�
tbtrl bcmY�xa Aaaicea ora beYi� d�alopad b�t3ssd
buRdi�, 6� t!w �rJd�e d e!a IoOodr.Tha 6�ka o0
th� Grldnp mn amY� YKO Iri Nd opro �iw�e,
2.1P�Ifes chr�n v+a�ld you r�eed co rtrb oo �
�reur ss�s�s an � rasr rmsncEt Hma a�o!id
� � � d9� �mf sec�riq
T}i� w� trro dilr�
• n» .pparanc. ot de. Md�c r.r r inpo.e.rt
b thr cormw�tYt dsaks.
f.�� �%�
i�
�.Akh�ssgl, a,. e�ao,r.,im�Lr,eh. nv.nas,ea
�Phwl9 rtOt CW�opote YAt9: 6'N
a epoe
Ba�ss e�ssa.�ths � �envtns� �,0 ,,,
ds�Od oa�ry r ro4Wa�r aorN
pua d d» �ack kod� end �c-
i� more d a�n drr�
escsr SeW. k ahou0d bs m� �ottr
tai�edtnd � to �uppars
dio ;�ra1 o�nnos �nd co� , � � � � S
wlreooe d dr dha1R � �,
I�JK C4iR#�OCE
4. Lb alra �dw r�v r� raq�dnt OdaM
dAudw�.ktFw�dd M MwkY�g snd
aaxtlra. A�'au pansl In dw
�ack door b w�s w'% to'open
reu� ec�rn m powisW aamm-
eriA ertrl si� an or rtrr dss
doo. r,�ad,r wq m w.aWy
your b�sY�a�. �o ws ro ka� k
our
mr1. mtd dont cluar ths sr�
wld� too �rony �gpu.M uwc•
dn mwd �iIM an prorW� �e-
arOq� ond dd a tF� viai�l �
pal d � �r ora�t
��dr 6nAdYq Ma nse vek�doai on dN troud
�ar, ws d�am for d�; d� w�
oko ataatt p�opM co �c�c door.
M�orwerle�wp� anb��
pNwnx addkbn and i eonw
NrK� oo dappu� durr� Yr
dmrnr�t vmdwr. N dw� Y
�nou�h �un, �
sd � but onlp ��mu~id m dwm �rop«y.
���a �
3.I��I�
r:�, : , ,
�a general, light�g on buildings is l�ocv in int�asity and is ussd %r accenting f�.tu�s,
�etailang, oraamentation, arad ent�ances. '�e other main purposes of building and site inghting
�ne for bu�din� id.entificatio�►, dispIays, signage and socurity. Lighting is an irmpoaiant element
in building desigat. Ali�ht ayrpearance of a buildin� needs to b� caa�efially conside�all.
l3�ueclelavtts.
Use li�htin� efficieatly and sparingly to tugiilight dis�play windows, entrances, signs and
arctrite��aral det�ii.
Pxte�al �S,�hi s�ouaces should be siaiel�eal (indir�;t) and should produc,� colors wrhi�h are
�.s �lose W daylaght �olmrs as �ssfble. Consider li�htin� that ffiatches tlae displa.y windows.
,�void hi�b int,ensaty fl�d�aghts os l�ght �uYC.�s di� at �e vi�wex. Pd�or� is oiten
i�aappa�riate or overused, but .�ay be used in ffio�er�tion to accentiaate architecd�ral details.
�ua�ding �refmnts should t� lit intea�ally at ai�ht fa�r both appearance and security.
18
v
faiJl[DELIl�S �U� IVEW CONSZ'1tUCTION - IlvF'ILL LOCATION�
.d. �eight.
l��w i�fill b�aiidings l�ated 'an block faces with existing buildings should strive for a
san�;e izetwe� 709E and 1309b of ehe average heagh4 of structures in the bl�ck face to wlrich the
build'ang is orienter�. Buildings in exc.�ss of 130'� of the prevailing height shoul� be st�d
bac� so ihe additional height is not visible fin� the sgreet to wiuch the bui�dings aa� osient�d.
�`
y ...: ,
{�
�� ,m� �
�-'- � � , it �� �-
:�_
a. ���� �,�g.
I ■ 1 '
�rr '���
�t� ��'�,.�
.�,
:i �
jfEi6lP tb61 i� 6� NK��!
�_�� -►{�°".�"w� w�,l
R1ew ba�ildings should c.�nt�an facade teeahnents whach u�e varied through the use of
chazn�� in facad� plane, �g, l�o�+ of wictslows, doors �d other crpenings, or other
anchitect�ar� ta�tmients which modullatte 4he builiding's ap�rearance. In garticular, new buildings
should r��fo� boriaaAtal 4iaes established in the sur�tinding block faee. If surrounding
�ctua�es do nmY offeP consa�¢ horizontial elements, lD�e n�w seluceure should coatain design
el�anents intended to serve � a"transition" betwe�n disparaie hoaiamntal elements. Horizontal
elee�a�nts should aiso dastimguish iretvveen up�er and lower 4loors of a builsling in order to
de�aa�te "pubYic" and "privat�" spac�.
���
7'he eoenposhian af the ie�flll fac�de (ehat is, che oti
ganFiadon of its pa�) sMould bo similar to d9at of
surrounding faadcs.
e'� imr Qe.� ��ee
��� 1111 IID� oII �OB��
� � � 0 �
fX16iYK3 FK/1DCy /V� �IM�l1R N M1iI�Nb�+�Elii
�
�g
���ea � ��
The size and proportlon of windaw and door apeo-
ings ahould be similar to those on sumcunding fa-
cades.The same applies to ehe rado of window ara
co solid wall tor the hade u a whola.
,,,,� > , •
: �
{I�I i'� { � K7
�
r�%i/>,._�, ��
�:�: I�II�I_:f�::d��
MtiWi�k
M irri'ill fande should be composed of maurWs
dat complement adjaunt faades.The new build-
G�:hould not stand art �nst others.
���� ���
3. IdJayi`km.
Rhythm is regular or symmecric repetition of buiflding lines, shapes, forms, color,
o�e�gs, whicb relaee to overall buiiding pr�ortion and pattem. It aLso refers to a building's
balance, visual ieterest and scale in the context of the block face in which it is located.
New constnacti�mm shouid a�eplicate the rizythm throughoul the block in which the building
is to b� ariented 'an tea�s of spacing, facade detaiLs, scale, setback, and other appropriate
featu�;s. �uildivg �ater�a.ls should be select�i to provide a senss of rhythm and human scale;
e� �enerate a �de�t�an oriented envaronment. .
tiirqa}ams cl�ac carry d9r�ar�oue mas bi�dc (auch as
wlr4dae✓ gpacln8j �+{� be iestor�osac�d into the
naw ffiad8. .
.--••.__.
+ .�.�. ;�
� �.
����.
`� 1
`� � � -'�l�d� �JII::.��1
:iQ.� 1�.�. . �
�
...
., ._ ,,.
4. ��rbactrs.
New infill ca�ercial buildings s6ould l�ave a setback r�lationship to the stre�t consistent
with neighb�ring buildnngs and the block face to which 4he a�ew building is oriented. G�nerally,
the building line shoa�ld be maaatained at ths sadewalk edg� to prflmote both p�destrian interest
and access.
- — �9W} �Ai tK/IN F!1'II:
�!!itl!'�Ill� $8 ��irMO iho form af the roof and buildin= eornke should
'iFie new taadeS� ro�tlauhip to tt�o s�eet (called �e sknifu w thaso on adjacent:wcwres.On Mato
the "aetback'� shoutd bo ca�►st�e wid� dut of ks g� �is u�wlly ma��u a flat nomf hidden behle�d
neljhb�nring bvltdln�s. a cornlu.
I�D('�Nh
20
flu i
�
S. ddoojjomas.
�
Flat mofs shall be surrouaded by a para.pet of distinccive architectural style. Pitched
roofs ��y b� allowed under certain circumstances, if appropriate within the context of the
streetscap� in which the structure is to be located.
6. Fa�ade oricm, tation.
The orientation of all new �saacwres shill follow the dominant orientation of stnactures
aloa�g the block face on which the n�,buildiag is located. For st�udums on corners or double
frontage lot�, multiple fac�� emgtoasis sh�llll be given. All new �onst�uction projects should give
caa+eful consideration to all exgosed building facades.
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7. I.O�PiiOTB Of O,�-ShteeP g9!#l�CtBtg.
All new cs�nstiuction sh�l1 locahe the rec�,uired off-straet parl�ing in t6,e iaterior side yazd
or a�ear yand af tlhe site. No off-stree� parlan� sia�Il � l�ted ire t3ae fi��t ar carner side yards
of the site where the par�ug is highly viewable from adjoining street rights-of-way.
parking garages shall be required to pravide pedestrian level shops and office spaces not
le,ss th,an 50� af the sta�t level facade of the garage struct�re in order tio promote shr�t level
vitality and pedestrian intez�est. Visual scneening or landscape screenin� shall be incoiporatod
in 4he r�maining fac�de araas other Wan ingc�ss and egress points to screea vehicles from view.
se� aiso parking garage design criteria and neq�irements cc�ntained in Chapter 41, Code of
Qrdicanaes, Division 14. Parking Garages.
21
,�
8. S�et levtl vilality.
The street level of new construcEioac shc�tald be designe� ana oriented W provid� for access
by �estrians and to provide coa�uity of visaaaal interest in the context of ehe block face. Ac
l�asi 50� of ihe strneY level facade of a n��+ bui�d'aing s�ould be te�ns�pare�e (i.e. , giassed door$
or w�dows). S�xx level facades may not �ave blank walls which provide very limited visual
inte�t. �, �que, dark tinted or mirrn�d glass shall not be used at stneet level. See aLso
wisdows aud f�eS�Yion.
...�
ADPROPRIA.T£: i1EW STiYUCTURE OTILY2ES TF� CONTEXTUAI. SETBACK AND
HEIGH7 OF THE FlDJAC£D7T STROCTQRES AS W�LI. AS SIMILAR DESIGN
9. �iES.
Additions to existing stxuctua�es should reflect th� scyle, sc�lle, pa+aportion, articulation,
gnaterials and other �y features utilized in the existing s�vaetua�.
][a�ppeapreate: The �cPdition ig�ores the
si5,pe, s�al�, Pmporta�n, and fenestrateon of
ihe existan� building.
A�ppropriate: The addition utilizes a
si�glified fox�n oi siyle and fenestration, as
well as being a symp�thetic scale to th�
existing buildia�g.
?2
�
NEW BUII.DINGS AND DEVF•L()PMENT
Charader-defining struc�t�ns.
Downto�� Cleara+ater does not 6ave a dominant architectuial theme or style.
Consequently, the d�,sign guidelines foa �wntown Clearwater should recognize and r�flect the
possibility �f sttuctuies which are not necessarily consistent with existing buildings, but wluch
estalalish a ne�vv or revised "c6araceer" for powntown. Examptes of character-defining bsildings
which i�ve be�n consrtniccted inclade the 3unBank buaMing, the Clearwater Towers buildings,
ths Peace Meffiorial Pnesbytecrian Church, the Bast Aveneae Post Office, and the Fort Harrison
�Iot,el. The ineent of Rhis �on of the de�ign guidelines is to neco�nize tvat new, chatacier-
defan'ang s�uctures may be considered and approved for design compatibality despite the
stfnacbaa+e's apgaa��� "incona�aiibility" with suarounding development. Thas is inte8ded to be
appliexi to those stx�aciures which may change the character of the surrDUnding area in a manner
gen�rally cons�ea�t with the design gaiciedines.
�raiJ�ld�sg Cr�tegosie�.
In �eaea�l, new tsuildings fall into ane of two categories. Those that aate�rate and biend
into the s�rroumding environffient and ihose that couatex�ant and beco�e distinctive, stand-alone
expressao� of design. Each appanach bas valid solut�ons to offer and tlae City enGauaages the
exploaation of t�th. �
Buaidiva� desigms t6iat ble�.d with other simailar sryl�s should eaaphasize haa�aiony,
continuity, compaiible �ateriai.c �d e�rnamm�entation.
7Chi � 6uald'angs t�f � pxmpos� to tre new expre,�sions of desagm should �ill reflect on
th� CAe�►'s �st hi.s�ry �d v�l��s � well as visaons for the fubu�+e. Made� i�hafoio�y b�aldings
shcsula s�iil in�o�iate ceaia�mm cP�sign eleffients, building fea�res �nnd s��e charac3eriatic
building �ateri�s tl�t have �ea utaliaed in Clearwater's �Trban CenYEr I�iste�et.
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Y.ElNDSCAPE ANd) STREETSCAPE GUIDELINF.S
d.ANDSCAPING F()R A�TBVfUM YAT �INE BIJII.DINGS
Ndost building facades in the downtown d'astrict are set on, or only a few feet back from
the public right-o%way. As a result, ehe space available for landscape improvements is limited.
Space li�itadons should not dis�ourage owners and tenants frem improving their building
environment with plants and foliage. T'ne advantages far out-weigh the challenges imposed by
the limitations. Plants add a hua�an element and soften stauceural cornponenfs of a building
t6rough color, textune, sight, and smell.
Space limitations for both ne�+ buiidings and bu�ldings being remodeled can be enhataced
by r�essing entries or offsetting facades in imaginative ways that comply with the architectur�l
guidelimmes.
Also, public rlght-of-way landscaping, where perieiitted, that accentuates the building
f�tures, and adds to the gedestrian and human scale is encouraged. It should carry out the
ov�rall theme of the stPeet and sunrounding a�as into a unafaed design. �°he application of
acc�tai prrir�ca�les of landsca�e ax+chitecture �.re encouraged.
I'I�I�T�RS
1< Iea�uraa� - Oac Graale Planters.
f3n gaade piantess require reanova4 �f paying materials, addidon of soil amendments, and
imsfallation or irrigation. Installation of a concPete cu_� is necessary to keep soil and mulch in
tFie plantes.
2. Ingrtivund - Related Planters.
�azsed planters do not r�quix�e coanplete excavation oi pavia�g anaterials but some method
of drainage is mquired. Planters in gener�t should be 18 to 24 inche.s high along the building
�acade arid constavcted in a 5iyle and of rnateriais wiuch compleanent the architectural style of
the building. Acceptable xnatereals are concrete blocks wiYh stucco fuush, brick, and wood.
3o Po�BabYe Plartters.
riiovable pDanters sha�1 6e "Meditecranean" style or heavy d�ty pre-cast concrete or
traditional, der.osativ� metal designs i�cause clay and fiberglass planters tend to crack. The
colors of the planteas should be eith�r neutral an color or be present in We surrounding
archite:cture. All pre-cast planters should be connecte� to an automatic, timed irrigation system.
�"he City of Clearwater has adopted certain sryles to promote a�►d maintain streetscape continuity.
24
�
PLA1vT M1�1'ERIAI.S Al`� C�it.E
The choice of plant material§ is varied and depends on ehe amount of sun or shade
available and personal preferenc�. Plants shoudd be dronght tolerant and non-toxic. They should
not have thoms or sharp poi��s a�d should not l� overly aggnessive in terms of growth habit.
Xeri-scaping design pa�oposa.is are also encouraged.
The kiads of plan4s and plai�t�rs chasen must complement the arctutecture of the building.
Utilize the materials, colors, tones �s� eextures of the building when choosing planters.
The l�eion of pflants and plantexs should be carefully planneci. T°hey should not hide
windows or speci�l ar�hiie�taa�ad elemenY�, nor should they crowd entrances or pedestraan traffic.
Do not create hazaaz�s to ped�sirians or resirict visibility of aqotar vehicles.
MaiYatenance of plan�s and planters as nEqui�d . Planters should be cleaned and painted
as requssed. Daiaflagod planters shoutd � r�paix�ed or n�placed. Plants should be well waie�cl,
fertiliz�, pxun�d, and sprayed for �sts.
25
�Y��
STit�ETSC� IDESIGI�T
Street Corners. Whe�ever feasible, the development of pedestrian spaces at street
corners is encouraged. Where possible, the use of a curb `n�k-out' which cmates larger
pedestrian areas that incoiporate benches, specialized pave�, ,liginted bollards and trash
receptacles are mcommended. Landscaping, including shade trees, should be used to provide
separation between people and vetricles.
1Vdid-Elock. Iarge develapments have the opporlunity co incorporate lar►dscaping, special
paving mateai�ls and othea gedestrian accents at their mid-block. These needn't be as extensive
unless fhey are W seive as an official gedestrian crnssing area.
Entrance§. An integral part of the stc�etscaPe Progra� is to encourage the introduction
of streetscape eleuients such as brick and block pavers, planters and landscape mateYials into the
ent8yways of buildings and by using building iacade materials an the constivction of streetscape
itnprovements.
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• ta�Sa+�c�r,eaE
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26
.�, ��
�pen Spac�s. Designers of site imprnvement amas are encouraged to explore
ogpartunities to �corparate usable �een space wathin the projacc (devesopment) area. A varietty
of bath active and passive spaces s�ch as courtyanls and iplazas are desirable. Th� r►say be
either part of tlae general, vis�eal p�estrian movement aneas or also private, people oriented,
qeelet spaces, �Vhen designimg these sp�c.�s cax�eful cnnsideration should be given to site
conditaoas such as sun, wiad, aain and the effect of adjacent buildings, where applicable.
�temtion should aiso be given to ogportunides ai�orded by build'aag roof-togs. Open
spaces located on ro�f garcieas for empioyees and building us�rs may provide a unique
atnnospt�ese and d��icable views of Clearwater �iarbor, Ciearwater beach areas and other scenic
views.
�kwork. Sculgtures, �euYals, baneiers, wa�er features and other artwosk azse encouraged
to be intcgsat�d wlthir� the sieeetscape design to provide focal pa�ints, aesthetic intea�est and
�edest�sa�s anteraction.
27
�� ' ���
STRF.ET ��H�TGS �s �,QUI�VT
St�t iur�ishaags � a veay im}�cs�iant eiement eo a successful st�tscape enviaonment.
Puraishis��s �e�i t� � at�eactiv�, -fi�endly, durable and in character (in vaamony) with
e3a� overalt tk�e�ae of ihe Uafi� Center �istrict.
�e incorparation oi bemch�, �siu �tacles, planters, telephone �osks, i�llards,
bacycle rac3cs and oth�r st�t furna.si�gs aa� trJr�couraged. FIowever, the use of these equipmenc
ite�s ffiust b� caneiut�y plaanned so not to cr�ng� sgace limat�tions, be c�ond.in�ted � baa�oniu
witb otber City street fiunish�gs and b� auaintainai on a contia.uing basis so that they �o aot
b�ffie aiet�rimsatt�d. �l st�t furnishings must lr� germanent�y anchor�.
�clnes. �e pa�f�r�t9 ssyie of b�ches �re taaditional ffietal with full backs and either
da�a�able �v�d or ffi�i slats. �t is a+�mmended that benches t�ve both end aapd ine�rmediate
(�d-paant) �ts.
S�a�� �a�. °�i� c.��aactio� o� seating wa1Ls through-out th� dis8�c¢ a� encaurage�d.
�'hr,� fe�a+es sncr�ase seataag �d landsca� oppogtunities and also provide far incoap�ratang
�sunlds�g ele�eenis and naateer�ls such as bsack, pa�-cast conca�ete, cea�anaic tifle and other �rnishes
into the �scag�.
�h �t�p�ci�.so TrBSh a�t�acles should blend with othes street furnashings, be
caonstn►c�d of ffieta� wath �c�� ext�aior design, �quipped a+at�h � ieffiovable ttash liner
(c��t,�iaer) antd be �u�ac��8 � saz� ��t to as�quir� conss�aa�t servi'cin�. The desa� shauld �4e
s.���atibd� �ri� �has� i� C�ct�n � amd ott�er iT� Cen2er District locatioas.
1l�I�1 �iea�s. Ndatchin� ffi�al �laniers tt�at blend wit6 trash a+eceptacles may be used
fm �dd flcrwers a�ad %liage to Y�e s�reetscape af s�ac,� lin�itations won't �a�t bu�t-imm �planters.
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Boll�rd�. The �se of iighYBd Fiollards, at a�proved locatioas, acid a c� �sa�tiv�, g�stiian
csra�nted feature eo sit� d�velopa�aents. They aLso pr�vide �iestcian proiection, �€reet definadon
a�d attractivc arigbt li�htirdg. 11�eta1 or p�-case concmte f�i�hes a� the most durable.
Bicyele Its��Dcs. i7ae use of bicycle sacks in larger scale devetopments is emco;�aged.
��y must be well c.�ns�uctai amd p�rmanently anchored, blend with other ste�x fur�ishings
and locateei ao �ot t� cse�te a�cle.sttian l�aza�.
IeT�w�,ap�' ��er Sid�walk ��l�aares. All new sid�walk en�losures a�d newspaper
dispen�i�� maciai�es sball be cos�sistent wiEh ot6er developffient materials. Fublication reame�
may be ag��esf; b�wever, �o extianeous adveYtising evill be pera�atted. Ali enclosums and
dis��i�g ��l�es ffius8 be lcicaied as nat to �m�ade pedestraan �affac and ffianst b� pea�anently
�c��x�d � 3h� �a�d. �haia�s arFd oYh�� st�pp�n� devic�s w�91 mmt be p�smiYted. .�dditionally,
�y sk�t �� s.�u�t b� Ii�aited t� 4iaa� e�closaaa�,s.
IJ�a�� �tt�� 1?�aa.et �mm�ue�a I� is the uaeent of 4�►s Y2o�vntown ��as�ip fo ufiliae
c� b�� plaqu�.c to identafy.�d symboliz� t�.e r�evelopment effor�c oi the D�krict. �es�
gliaqqa�es avill be in�ed at sirategic locateoaas in sidewal�:s and on appr�veci bui�ding f�cades to
h�P� pa�uffio�e ovc4ail I3est�ci s�ntinuity.
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O�CT �UP'11�001�
Lt=hidi B011ard�
�� � ��
PROJFCT EVALUATION ANP.LYSIS
Applications faled for aev6ew by Yhe Cit1► �f Clearwater Design Revi�w Ba�ard will
undergo � pro}ect evaluation anaiysis as part of the overall review pa�a�ess. The purpose of the
analysis will be to help d�termuse the oveaall consistency of each application with respect to the
City's adoptal Desagn Gnidelines.
A range of pou►ts have b�n established for numerous elements of the guidelines. These
sets of poincs give an indication af the relative value of the elements and their ungortance to the
avera�l guidelines. °Ti'ea+e is no ffiandated oa r�quired minimum point total. ifie analysis is an
ieaciicaeios� af hocv �ch a}�piication comgares to the overall intent af the Design Guidelines.
'i�he tot�l �axnmum puint count for IVew ��ailding and D�velapanent Prapasals is 300
points. 'i'�� iotad maacimum goini count for In-fill Const�action, Building Additions and Facade
.�.lteaations is 2Q0 points. 'The total maxinnurn point count %r Sagns and 3igc�age is 100 points.
�hhe Cente�l Pemuttaa�g �ep�ment, I?esigea I�evie� �ection, �erill perform an evaluation
esn su6mitted final applications fos City design revieev. Tiais wfill be part of the staff review and
a�rt to the �oar�. All reviews and evaluations are incended fos Board information and
assistasiice and may � modi'af�ied or revised by the Board as part of the applicant presecataeion
pr�cess conducted during the Y�esign Review �oard meetings.
�ar� appa�ovals ar deniais wilt be based on conformity with the Design Guidelines and
�aot by a nucAaerical score. See ths breakdowns of the evaluation analysis for each of the three
cat�gories on ihe following pages.
30
�
1V�V �LiI&DDNGS �i DEVEIAY�NT PROPOSAI.S . . , . . . . . . . . . . TOTAL 300
�+I�IS���I OF �3tf?�D�CT Sl'I'B . . . . . . . . . .
Perfog�a Hdstorical A.�aiysis of I.oca�ioa ......
Inc�iporate FIisLflrically Significant Elements . . .
�
�
............?S
10
15
�SI'TA, D�.OF2+S�N'� . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
'l�c�r�u�ie SiBelPa+�;yect �ysas . . . . . . . . . . . . . . . . . . . . . . . 10
F�eivation of I�npoxt�nt ►ite ffiements . . . . . . . . . . . . . . . . . . 15
�carPoration of �a Sg4aces . . . . . . . . . . . . . . . . . . . . . . . 10
F�sis;sts�ean itelat�d/�ient� Featai�s . . . . . . . . . . . . . . . . . . . . 15
Cantinuity witln Sxisti�� CiBy �lsments . . . . . . . . . . . . . . . . 10
Iat�d�a�aon of Idew Site �rste�sti�s . . . . . . . . . . . . . . . . . . . . . 15
�i,AI�SCe4�� � S C.APE DE.SIGN . . . . . . . . . . . . . . . . . . . . . . . . . SO
'1� �n►ati�a� s�� Plazatang . . . . . . . . . . . . . . . . . . . . . ] 5
I�d�s� P➢�a � i�ate�ats . . . . . . . . . . . . . . . . . . . . . . . . . 15
S�pe �sign s� l��a�s . . . . . . . . . . . . . . . . . . . . . . . 10
�ffi+�ts�e Furnislhing�i�q�ffient . . . . . . . . . . . . . . . . . . . . . 10
�►P.A�I�ATG AND P1tOPl�t�' A�CP.SS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Siet� Acee,ss �t Identiiicati��/Safety . . . . . . . . . . . . . . . . . . . . 5
I.oc�atian o€ I�arldng � . . . . . . . . . . . . . . . . . . . . . . . . . . i0
,�y l�os�d Sha� �ng Ss�laatians . . . . . . . . . . . . . . . . . . . 5
' •��II�TG ORffi�d'�fii�II4IdT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Id�eL�ottship to Site � �i'i�ws . . . . . . . . . . . . . . . . . . . . . . . . 10
Rel�iiomshi� 4� I�Teight�r�zeg i3�velop�ents . . . . . . . . . . . . . . . . 10
aBiJII.�II`TG(S) ]aFsSIG�T 8%�N�S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
R�L�ssang, 3�ale & Pr�portion . . . . . . . . . . . . . . . . . . . . . . . . . 10
Relations,hi�p � N�y �aild'in�s . . . . . . . . . . . . . . . . . . . . . 10
�n �gas�s � Fea�t�on . . . . . . . . . . . . . . . . . . . . . . . . . 10
Buaiding 1l�te� � F�hes . . . . . . . . . . . . . . . . . . . . . . . . 15
Chacacter Defi 'aung Stcuctua�s . . . . . . . . . . . . . . . . . . . . . . . 15
Co2�rs ..........e ...........................15
iagi�ting, G�neral, �nt & 3ite . . . . . . . . . . . . . . . . . . . . . . l5
Signage & �uildiug Ideutafication . . . . . . . . . . . . . . . . . . . . . . 10
•OVERALi. DESIGN COMI1Z[TNITY IIvlPAt:T' . . . . . . . . . . . . . . . . . . . . . . . . . �Q
300
31
� -�.�s�"
II+1F�L CONSTRUCTI�N, BUII.I3ING ADDYTIONS
& FACt�D� A►LTE�TI(3NS . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL 200
•IiIST�ORY OF PROIE,CT SITE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2S
Perform Historical Analysis of Location . . . . . . . . . . . . . . . . . . 10
Retain or Itestore i€isWrically Signifacant Elements . . . . . . . . . . . 15
aSYT� D�PA�I'�' . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Pneseavadon of Site s�me�ities . . . . . . . . . . . . . . . . . . . . . . . . 5
Yncorpor�ation of Open Spaces . . . . . . . . . . . . . . . . . . . . . . . . . S
Pedestriaa� RelatcxD/Oriented Eeements . . . . . . . . . . . . . . . . . . 10
�LANY3SCAPE AN1? S�'REETSCAPfi DiSIGN . . . . . . . . . . . . . . . . . . . . . . . . . 30
Tre� I�reseavatian & Pla�tivg . . . . . . . . . . . . . . . . . . . . . . . . . 5
La.nds�ape Pla� & Materials . . . . . . . . . . . . . . . . . . . . . . . . . 10
Stseetscc� �ese�r► 8c Featiares . . . . . . . . . . . . . . . . . . . . . . . . 10
Str�tscape Furnisiaings/Es�nipanent . . . . . . . . . . . . . . . . . . . . . 5
•PROPEItT'Y ACC�SS AND PARKII�TG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Site .Ac.�ess & Ial�ntific�tion . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Impr�vemen�ts 20 �xisiing Parldng . . . . . . . . . . . . . . . . . . . 10
�Piti?JI�T/EB.TILDING DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
Ndass�g, Sca�P� � �yt6am . . . . . . . . . . . . . . . . . . . . . . . . . i0
/�djacee�t ���di��s �tela�io�ship . . . . . . . . . . . . . . . . . . . . . . 10
�te�aov�.t flf �►c�nsa�#ent F:xasting Ele�ents . . . . . . . . . . . . . . 10
S���a+onts, Dooas c�c Windows Treatment . . . . . . . . . . . . . . . . . 15
Cmi�rs � IVi�t�rrials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
I i�htiaa�, taeaerat 8i Accent . . . . . . . . , . . . . . . . . . . . . 10
Sigoage & Identification . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Awnie�gs �c Canopi�s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Of%Stneet Facades . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
•O�SRAY�.I3PSIGN CCDNiI�1iTI�IIY"Y �'t�CT . . . . . . . . . . . . . . . . . . . . . . . . 1Q
2ik1
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� � �
�
SIGN3 AND SIG1�iAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL 100
•HESTORY OF PROJECT SITE . 1�
Investigate �st iiistory of Proposed Site . . . . . . . . . . . . . . . . . . 5 . . . . . . . . . .
Inco�orate HisBorically Significant P1e�ents . . . . . . . . . . . . . . . . 5
• SIGIdAGE COORDINATiOPd . . . . . . . . . . 20
FEe�oval mf Inconsistent & Non-Confva�ing Signs • . . . . . . . . . . . 10
Caordination of A11 Froject/Site Signage . . . . . . . . . . . . . . . . . 10
�SIGIVACE Dd?,SIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Pnoper Sizs, Pnnportion & Scale . . . . . . . . . . . . . . . . 10 . . . .
Continuity with �e�iidaeig's B3esign . . . . . . . . . . . . . . . . . . . . . . 10
Simplicity, Cdarity �Rc Conciss; NIessage . . . . . . . . . . . . . . . . . 10
I3ghtin� Methosfls �z Peetg�s� . . . . . . . . . . . . . . . . . . . . . . . 10
Coim�s & �n�re.l �pe�ace . . . . . . . . . . . . . . . . . . . . . . . . 10
�SiCi01A(s� I.(}�,��C9N . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Sign Pdac�ment �n �3ui4ding & Site . . . . . . . . . . . . . . . 5 . . . .
Restaict �uantity of 5ignage . . . . . . . . . . . . . . . . . . . . . . 5
Cp�cl Buil�g �dentification . . . . . . . . . . . . . . . . . . . . . . . . . 5
•O�L d?ESICa1V COA���I:[JA1IT1' IRZPACT . . . . . . . . . . . . . . . . . . . . . . . . . �
100
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■o�
�SIGN REVIEW BOARD MEETING - AGEND
Tuadey, DATE—, 1996
The City of Clearwater rnonply supports and fully complies with the Americans with Di�a�ilitiies
Act IADAI.
Please advise us at least 72 hour$ prior to the meetinp if you require special accommoda2ions.
CALL TO OI��ER, IPJVOCATIOPl, PLEQGE OF ALLEGIA►NCE, A(dY I(VTRODUCTIONS
�►. P.RiRII��� QF PR�1fl�Ua� R10E�'i�IGS - DATE—
F�R F.XTERlOR BUILBINCs F'L&NS Faii NEW CQNSiRUGTlO{�, BUILt71NG ADDITlONS, FACADE
AB.�EFiATiOt�S, SI�vW �Pd�a AN� SiCs�lAC,E. i'h!E BOARD FOLLBWS THE PRQCEDURES OUTUNED
BELOW.
t. Tto� �a[tp�rsuro eea�s the t�EEe of �x sa�iamFtted application as k is preseMed.
2. 7Fee s8aff�i re�rY sn� �+etia�ent i�c9cprocsnd Ir�iortne4ion are presented concerrHnp the applicatior9.
3. Staff Pees�e�s anY �PP��S{ ��PP��p wrf4ten doca�ser�ts/corre�pondetece.
4. Tise appQiw�t �� r�pre..+trrtativa rr�kes 4P�8r pcesentation to the Board.°
S. �a3�fie irage�8 - 3� �ap�°t etr e�p�421ca�s, is g�resented.
8. Trie appllc�e�t Peas �n op�ity ior tinaB suasemary ar commerrt.
7. �ds�ian by Y� E�asrd.
�. 'ite� �aa�rd mak�s a decisic�+.
AF�sasa �Ie a e�rritt� eequegt at 9em� 72 ho�ms prEor to the meetinp if you wish to rcquest more than 90
misuetos do rteslce yo� p�taserata��rt.
�o RE���7"� �OR SBO�. D�FE�R� �1i�D CONTINUED fTEMS:
r. ; . - . ;� ;� . ,�, , • ,• -r : ,x
r' Y '• r !'
, • �• '
,�� �
� v � y �;
r .�. �
u�s ��avna
� �
CLEARVVATER
�ESIGN REVIEW PROCESS
The Clearwater Design Guidelines are an illustrated version of the Clearwater I.and
Develapment Code, Secdon for Design Review (Code uf Ordinances, Section 36.038). These
guidelines prnvide text and illustsations depictin� examples of the key design review criteria
co�ta��d in tbe vndinance and soffie exa�ples of apgmpabate and inappropriate designs,
alterations, building addi�ions, and streetscage impmveffieats. The primary objective of the
Desi� �Yevi�w oniinance is ta snsure that new development, building additions, facade
alteratiores, reh�bili4ateons and signa�e are co�npatible with the neighborhood thereby reinforcing
and upgrading t�ie quality of the area and �rescrving proper�y vatues.
DESIGPt YtEVI�6' �OCES3
T7ae design aeview ps�ce�s is intended to be applicant friendly, solution oriented and expedient.
�o�c �r� �va��s �� �o��y r�e �de� co �n a�ys. Iarger scale projects may take up fi�
foat.y-�ive days to �oa� r,�rrdi�ation with other Cfl¢y design x�view procedures. Desiga s�vae�r
applications �re to be sub�saitted to the Central Permitting Department's Design Review Section.
Pt�-applic,�tion meetings �ath th� staff are strongly recommended prior ta submitting a finai
a�lication. Cince a campleged appiication is �ived, the staff will review the project for
eornpl�ance with the nevi�w criteria and pr�pane a staff a+eport for the Design Review �oard. It
a� aecommende� th�t agglic�tivns be subamittcd prior to the time the prnject is submitqed for
building pera�it �view. 1�To buildi�g or sagnage peamits, in the designated districts, wi�fl be
issued until a psmposal flaas been areviewecfl �d approved by the �aard.
°I�e fiow chart d�picted on page 38 outlines the steps in the design sevaew process.
Qtaly th� gropeaty owner (apvlicani) or the owner's designated Pepresentative may file an a�peal.
�`iae applicant mus2 submit a written s�uest for an appeal within 10 calendar days of the Desigu
I�evie�v d�cision. 'I'he ap�l is ta� the City Comuiission which then will conduct a publ'ac
hearat►g. Se.e eendes "A�ls.'�
1?F�i�1V �VYEVU PROC�LTRE.S
�asic design review pmcedures a� as follows:
1. Design review hearings will be conducted by We Design Revisw Board.
2. IJ�velapments that � iniconsistent with the ordinance and the desig�e review
c�ateria identified in thes� guidelines will be denied.
3. The C�ntral Pemnitting I)irector or lus designee will collect any fees, neview
meeting clates and times, review snbmittal requirements, and prepare as
agpropriate iliustiations and/or a design manual to facilifatc understanding oP ths
intent of the design guideliaes.
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4. Approval:
a). Design review approval is valid for a period of twelve (12) months from the
date of appruval. The Design Review Board u�ay gYant up eo a one (1) year
extension, pa+�vided the project meets ihe design guidelines current at that
time.
5. Modifications:
a). Any aequesst ffor ffiQdification to a design review application previously
appmve� by the City shall b�e subject to fees, review and approval in the
�ae manner as a neev application.
: -� , • i � � � � � :� ,r '• i:
Ali subffiitt�d �lications must iaeclude ten (10) complete sets of all drawings and photo�raphs
for review �d evalQaation. �tist's renderings may also be udliz�ed� and are encouraged %r large
praj��s and mew developffient pmposals.
g. For new develonments and building add'arions:
a). A scal� site plan or survey of the prnject site showing building layouts and
oriem4a�ion. ALso provide a landscape plan with paved areas, walks, Pai'D�a�, amy
buifer wa1Ls, streetscape unprovements a�d other pertinent information. The site
pla�a shall also show the properties on both sides of 8he project with the location
of all the buildings on Wose adjacent pmg�erties. PhoWgaaphs of the adjoining
buildings/properties ar� x+eco�anended to be s�brr,utted.
b). Scaled elevadons depictang archif.ectural details, build.ing materials, and colors of
all building facades that may be seen (axposed). Fos building additions also
include color photograph of tbe priucig�al building or buildings.
2. �r bui�ding`rghabilitadons walls and fences awnin�s and canopies:
Scaled elevations depicting architsctural details, building materials, and colors of
the builclin� facades that face streets, alleys and courtyards with a dettailled written
description oi the pmposed work.
3. For buitding signa¢e and ident�cation freestanding signs and b�n�er�t
a). Scaled eleva6ons and/or photagraphs depicting architectural and signage details,
matenials, coloxs, sizz�ss and dimensions, location and quantity of signs and/or
identificatian letters, symbols and banners.
b). Provide visual and writeen material indieating in detail We type and method �f
lighting or illumina6on. •
cj, A wri#en statemeat regaisding ttia intcnt of t�e installation c�' thc s3,�nage az
iderntification; iadis�te w�ther it:�s p�rnane,nt, tempora��y, seasonal or other use.
36
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t�P'PEALS
p..
'The appea4 pare�aes5 st�all t�e as outlined in Section 36.065, CL�ie of Ordinances:
;'%'he City Manager or tl�eir designee sha� withhoid issuance of any building or
signage permits until the appeal is resolved.
2. Appeal of the i)esign iteview Boazd de�ision is to the City Commission. An
appeal must be filed by the property owner (applicant) or the owner's designatal
representadve ia wriiing to the City Clerk within ten (10) calendar days of tl�e
decision date along with the appropriate fee as detennined by the City Clerk.
'�°Ise agpeai shall outline the basis of the ag�e�l and shall provide justification for
t�e progosed a�etief. The Cnty Commission shall set a date and conduct a public
hearing as set forth in Section 36.Q65.
For fu�her information and assastance, please contact Yhe mesigia Review Section of the Central
Fermi�ing I�aitmeuC located on ihe second f1�or of ihe City Municipal Services Building.
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CLE,A�WATER
DESIGN REVIEW PROCE�S
,� ...
ACI�Nt� i�VL�DGEMEloTTS
The for�ulaxion and pre�ration of th�se �Trban Center Districi Design GuideLines were
�ade gossible with the assistance and coaperaeion of the many ind'avidcials, committees and
�rgae�azataoa�s who have psovaded both eext ansi graphics.
T't�e followici� is a 1'ase of the organizations whose members were major contributors to
t�us effective document for the City of Clearwater:
� `�'h� T�sign Itevn�w �arcl
► The Cleaa�✓ater 7?owntown Partnership
3ia� Chaxnta�r of C�ffimerce
�he Ci� of �leaYwater
'3ic� Co�um�ty It��e�la�p�ent .�gency
Th� Dodvnto�n �learwaeer Ass�ciaiion
�e �o�eto�� �e�l��aent �
� The �Sign �o�itt� � I,esi�a iiroup of the I�wntown l3�velopment 8oani
� `Ttc.e Clearava�r �iist��c,�l S�ieYy
� T9a� Pla�a ��vay �i Neighborhood Design Review PrDgra�s
�it� of St. P�tersba�r�, �loaida
� �'t►� I3ation�ll IUi�n Street Cen,ter, �Vash.ungton, D.C.
� The ATatioa� Tnast %r �Iistoric Parservation, '�Vashuagion, D.C.
The �Final painting and gsaplrics grere pravided by the Grapiucs Communications I3ivision,
Infornnation Management I�epartment, City of Clearwaeer.
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CITY OF CLEARWATER
C1T'Y COMR�IIS3IOPI - 1995
�ita Eiarvey, A�ayor
Sue Be�eld, Vice Ye�yor
�b Clat�
J. B. Johnson
:Fred Thoffias
CTI'St COYvIldIISSi(�N - 1995
z�c� �ey, �yor
�b Clark
3�d �i�per
�. �. 3�iu�s��a
�n Se�l
w � :�:�
.� r-�
a��.SIGN � �30� 1995
�i �ha�st, Chaia�ersesa
Will'eaxaa A�IcC�, �iace Chairp�rso�a
11ZacA�ihur �y�s
R�bext iierbeziei� -
Nfagy P,+Iavronicolt�s
Kat� �+YcCull�ugh
a��y �
I�SSFCN I��P� �OA.RD 199b
Qdilii�im Mc�, Cbair�erson
Kathy NLitam, �'ice Chaitperson
Mac�ur Boy�ns
Mark (.agni
�tobert Fierberich
Alex B�lisko
C�NTRAL PERMITTINCi D]EPARTI�TT
Scoit Shuford, l�irector
Don McCuty, Design Iteview
40