11/02/2015 - Special MeetingMonday, November 2, 2015
6:00 PM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Main Library - 100 N. Osceola Ave., Room A/B
Community Redevelopment Agency
Special Meeting Agenda - Final
Re ULI with Downtown Development Board, Clearwater Downtown Partnership,
Regional Chamber of Commerce and Clearwater Neighborhoods Coalition
November 2, 2015Community Redevelopment Agency Special Meeting Agenda - Final
1. Call To Order
2. Citizens to be Heard Regarding Items Not on the Agenda
3. New Business Items
3.1 Opening Remarks by CRA, DDB, CDP, Chamber, and CNC Chairs (10
minutes)
3.2 Update of ULI Priority (P) Work Program (15 minutes)
3.3 Highlighted ULI Programs (20 minutes)
3.4 Public Comment (20 minutes)
4. CRA/DDB/Chamber/Chamber Discussion - ULI and other Downtown Issues
(30 minutes)
4.1 Charter Review Committee Recommendations Related to the Main Library -
Chamber
4.2 Charter Review Committee Recommendations Related to the Downtown Boat
Slips - Chamber
4.3 Charter Review Committee Recommendations Related to the Bandshell -
Chamber
4.4 Public Comment (20 minutes)
4.5 Next Steps (5 minutes)
5. Adjourn
Page 2 City of Clearwater Printed on 10/30/2015
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1854
Agenda Date: 11/2/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 3.1
SUBJECT/RECOMMENDATION:
Opening Remarks by CRA, DDB, CDP, Chamber, and CNC Chairs (10 minutes)
SUMMARY:
N/A
APPROPRIATION CODE AND AMOUNT:
N/A
USE OF RESERVE FUNDS:
N/A
Page 1 City of Clearwater Printed on 10/30/2015
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1855
Agenda Date: 11/2/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 3.2
SUBJECT/RECOMMENDATION:
Update of ULI Priority (P) Work Program (15 minutes)
SUMMARY:
N/A
APPROPRIATION CODE AND AMOUNT:
N/A
USE OF RESERVE FUNDS:
N/A
Page 1 City of Clearwater Printed on 10/30/2015
ULI IMPLEMENTATION PLAN
11/2/15
STATUS
I. Priority (P) Items
Priority (P) Projects Status
The status of the 13 Priority Projects:
5 Completed:
•TIF Bond Examination
•Create Stakeholder Advisory Group:
•Development Parcel Marketing
•Boost Downtown Library
•Attract Incubator/Entrepreneurial
Ecosystem
Priority (P) Projects Status
6 On Schedule:
•North Marina Master Plan
•Bluff/Coachman Master Plan
•Mercado for East Gateway
•Enhance Gateway Signage to Downtown
•Harbor Bridge Aesthetic Lighting
•Review Downtown Design Guidelines
Priority (P) Projects Status
2 Delayed:
•Comprehensive Branding Initiative
•Comprehensive Boating Plan for Harbor
II. Financial Status
Financial Highlights
•576,861 Expended on ULI September, 2014-
October 2015 (Excluding $100,000
Branding)
•Largest Source of Funds was $500K General
Fund Appropriation - $374,004
•$1,000,000 CRA ULI Project Established in
2015-2016 Budget
Financial Highlights
Major Expenditures to Date:
•Library/STEM Build Out and Staff--$177,509
•Entrepreneurial Ecosystem Agreement $100,000
•North Marina Master Plan- $97,372
Fund Balances
Expenditures/Commitments as of 10/16/15:
General Fund Appropriation - $500,000
Expended/ Committed - $374,004
Available: $125,996
Fund Balances
CRA Project Budget:
# 388-94885 - $1,000,000
Expended /Committed $ 99,600
Available: $ 900,400
III. Highlighted Projects
a) Branding
Comprehensive
Market Research
Conducted
Comprehensive
Market Research
Conducted
Brand Platform CreatedBrand Platform Created
33 Logos
Presented
33 Logos
PresentedBrand Narrative DevelopedBrand Narrative Developed
Logo
Selected
Logo
Selected Logo RefinedLogo Refined
Brand Development
Brand Platform Statement
•For people who appreciate the defining
beauty and opportunity of Florida,
•Clearwater, an urban oasis in the Tampa Bay
region with some of Florida’s natural
superlatives from one of the highest bluffs to
the best beaches,
•celebrates and reveres the city’s relationship
with water and nature
•so the path to all things from preservation to
progress is clear.
Tagline
BRIGHT AND BEAUTIFUL
BAY TO BEACH
Next Steps
October Creative work finalized
November Creative samples provided
November Begin Internal Rollout
January Rollout to community
III. Highlighted Projects
b) Bluff Master Plan
Bluff/Waterfront Master Plan Goals
•Implement Recommendations From
ULI Report
•Implement Clearwater Downtown
Redevelopment Plan
•Identify Redevelopment Opportunities
•Create Vibrate Waterfront Area & Park
Bluff/Waterfront Master Plan Scope
•Public Engagement Plan
•Market Study
•Circulation Framework Plan
•Parks & Open Space Framework Plan
•Catalyst Projects Framework Plan
•Parking Study & Strategy
•Cost Estimates
•Implementation Strategy
•Master Plan Document
Bluff/Waterfront Master Plan
Public Engagement
•Innovative, Informative & Participatory
•Creative & Active Engagement Process
•Public Workshops – Minimum of 5
•Stakeholder Committee
•Internal Steering Committee
•Project Website & Social Media
•Email List
Bluff/Waterfront Master Plan Schedule
•Issue RFP Nov. 18, 2015
•Proposals Due Jan. 06, 2016
•Evaluation Committee Mtg Week of Jan. 18,
2016
•Consultant Interview Week of Feb. 01,
2016
•Contract Negotiations Feb. 2016
•Council Contract Approval Mar. 17, 2016
IV. Next Steps
Next Steps…
•Staff moves forward with
implementation, incorporating Council
discussion
•Staff provides quarterly reports to
Council on progress
•Staff provides quarterly funding report
to Council
•Adjustments to priority items as needed
Questions/Comments?
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1856
Agenda Date: 11/2/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 3.3
SUBJECT/RECOMMENDATION:
Highlighted ULI Programs (20 minutes)
SUMMARY:
·Branding Update
·Bluff RFP Update
APPROPRIATION CODE AND AMOUNT:
N/A
USE OF RESERVE FUNDS:
N/A
Page 1 City of Clearwater Printed on 10/30/2015
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1858
Agenda Date: 11/2/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 3.4
SUBJECT/RECOMMENDATION:
Public Comment (20 minutes)
SUMMARY:
N/A
APPROPRIATION CODE AND AMOUNT:
N/A
USE OF RESERVE FUNDS:
N/A
Page 1 City of Clearwater Printed on 10/30/2015
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1859
Agenda Date: 11/2/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Charter Review Committee Recommendations Related to the Main Library - Chamber
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
N/A
USE OF RESERVE FUNDS:
N/A
Page 1 City of Clearwater Printed on 10/30/2015
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1867
Agenda Date: 11/2/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.2
SUBJECT/RECOMMENDATION:
Charter Review Committee Recommendations Related to the Downtown Boat Slips -
Chamber
SUMMARY:
N/A
APPROPRIATION CODE AND AMOUNT:
N/A
USE OF RESERVE FUNDS:
N/A
Page 1 City of Clearwater Printed on 10/30/2015
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1868
Agenda Date: 11/2/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.3
SUBJECT/RECOMMENDATION:
Charter Review Committee Recommendations Related to the Bandshell - Chamber
SUMMARY:
N/A
APPROPRIATION CODE AND AMOUNT:
N/A
USE OF RESERVE FUNDS:
N/A
Page 1 City of Clearwater Printed on 10/30/2015
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1860
Agenda Date: 11/2/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.4
SUBJECT/RECOMMENDATION:
Public Comment (20 minutes)
SUMMARY:
N/A
APPROPRIATION CODE AND AMOUNT:
N/A
USE OF RESERVE FUNDS:
N/A
Page 1 City of Clearwater Printed on 10/30/2015
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1861
Agenda Date: 11/2/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.5
SUBJECT/RECOMMENDATION:
Next Steps (5 minutes)
SUMMARY:
N/A
APPROPRIATION CODE AND AMOUNT:
N/A
USE OF RESERVE FUNDS:
N/A
Page 1 City of Clearwater Printed on 10/30/2015