08/17/2015Monday, August 17, 2015
1:00 PM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
City Hall Chambers
Community Redevelopment Agency
Meeting Agenda
August 17, 2015Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the August 3, 2015 CRA meeting as submitted in
written summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Approve staff- recommended Option 3 for ULI
Bluff/Coachman/Waterfront Master Plan Development.
5. Adjourn
Page 2 City of Clearwater Printed on 8/13/2015
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1595
Agenda Date: 8/17/2015 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the August 3, 2015 CRA meeting as submitted in written summation
by the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 8/13/2015
Community Rede ve lopment Agen cy Meet ing Minutes Augus t 3,2015
Page 1
Ci ty of Cl ear wat er
Ci ty of Clearwater
City Hal l
112 S.Os ceol a Avenue
Cl earwa ter,FL 33756
Meeting Minutes
Mo nd ay,Aug ust 3,2015
1:00 PM
City Hall Chamb er s
Comm unity Re development Age ncyDraft
CommunityRedevelopmentAgencyMeetingMinutes August3,2015
Page 2
CityofClearwater
RollCall
Present 5ChairGeorgeN.Cretekos,TrusteeDoreenHock-DiPolito,Trustee
JayE.Polglaze,TrusteeBillJonson,andTrusteeHoytHamilton
AlsoPresent –WilliamB.Horne–CityManager,JillSilverboard–AssistantCity
Manager,RodIrwin–CRAExecutiveDirector/AssistantCity
Manager,PamelaK.Akin–CityAttorney,RosemarieCall–City
Clerk,NicoleSprague–OfficialRecordsandLegislativeServices
Coordinator
Toprovidecontinuityforresearch,itemsarelistedinagendaorderalthoughnot
necessarilydiscussedinthatorder.
1.CallToOrder
Themeetingwascalledtoorderat1:00p.m.atCityHall.
2.ApprovalofMinutes
2.1 ApprovetheminutesoftheJuly13,2015CRAmeetingassubmittedinwritten
summationbytheCityClerk.
TrusteeHock-DiPolitomovedtoapprovetheminutesoftheJuly13,
2015CRAmeetingassubmittedinwrittensummationbytheCity
Clerk.Themotionwasdulysecondedandcarriedunanimously.
3.CitizenstobeHeardRegardingItemsNotontheAgenda–None.
4.NewBusinessItems
4.1 AcceptULIPriority(P)ProjectQuarterlyProgressReportfortheperiodApril13,2015
throughJuly15,2015aswellasthecumulativeexpenditurereportfortheULIReport
Implementationactivitiestodate.
StaffcommittedtotheCRABoardasapartoftheULIAdvisoryPanelReport
ImplementationactivitiesthattheBoardwouldbeprovidedquarterlyupdates
onthestatusofPriority(P)implementationitems,aswellasacompilationof
totalexpenditurestodateonULIReportactivitiesacrossallfundingsources.
ThequarterlyreportcoverstheperiodofApril13throughJuly15,aswellasall
Draft
Unapproved
Community Rede ve lopment Agen cy Meet ing Minutes Augus t 3,2015
Page 3
Ci ty of Cl ear wat er
acti vi ties sin ce the CRA and Ci ty began implem entatio n of Prior ity (P)proj ect s
las t Fal l.The expend itur es repo rt is incl usi ve of all expens es ,on an acc rua l
basi s,sinc e comme nceme nt.
Project Upd ate:
To summar iz e,the status of the 13 Priority (P )proj ect s are as foll ows:
2 Proj ects Co mplete d:
·TIF Bonds Exami natio n
·Create Stak eholde r Advi sor y Group
8 Proj ects on Schedul e:
·Co mpre hensi ve No rth Mari na Master Plan
·Master Dev elopm ent plan for Bluff /Coachm an/Waterfr ont
·Boos t Do wntown Library to Support Re devel opment
·Us e Brid ge as Gateway
·Attract Incubator /E ntrep rene uri al Ecos ys tem
·Enhanc e Gateway s to Downtown/East Gateway
·Merc ado in East Gateway
·De vel opment Parc el Mark eti ng
2 Proj ects De lay ed:
·Co mpre hensi ve Boati ng Plan for Cl earwater Har bor
·Co mpre hensi ve Br anding Initi ativ e
1 Proj ect Repu rpos ed and Re sc hedule d,Per CRA Boar d Di recti on:
·Re vie w Do wntown De si gn Guide lin es and Sign Ordina nce
In additi on to the counc il -d esi gnated pri ority proj ect s,two additi onal UL I
proj ects have been addre ss ed:(1)Create a Water Tax i/Fer ry Serv ic e (ULI 4),
wi th the Ci ty faci lita ting this proj ect wi th acces s/e gre ss improv ements in the
amount of $23,184;(2)Ensur e Environme ntal Integri ty of Cl ear water Harbor
(ULI 2),wi th Mari ne and Avi ation suc ces sful ly obtaini ng the Cl ean and
Re sil ien t Mari na desi gnation from the Florid a De part ment of Envi ronmental
Pro tecti on,whi ch ackno wledges appropriat e poli ci es and safegu ards in plac e
to ensur e the envi ron mental integrit y of Cl earwater Ha rbor .
Exp endit ure Upda te:
With res pec t to the financ ial expend iture report,on an acc rua l basis ,$369,162
has been spent on ULI Proj ects (s inc e September through Jul y 15).The
largest perc entage of that expendi ture has come from Gener al Fund Re serves :
$365,905.The balanc e has come from departme ntal genera l fund budget
allo cati ons and CRA Operating budget alloc atio ns.
The prepo nderance of expend itures/commi tments to date is attri butabl e to four
proj ects :
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Community Rede ve lopment Agen cy Meet ing Minutes Augus t 3,2015
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Ci ty of Cl ear wat er
1.Co mmuni ty Brandi ng,$100,000
2.No rth Mari na Mater Plan $97,372
3.Library STEM Ce nter buil d out and staffi ng,$77,909
4.Co mpre hensi ve Boati ng Plan ,$59,000
Assi stan t Ci ty Manager /CRA Exec utiv e Di rec tor Ro d Irwi n thanked staff for their
work on the ULI implem entatio n.The acti vi ty was not antic ipate d or budgeted .Staff
has taken on the additi onal res pons ibi li ties wi thout curtail ing their regul ar wo rk load.
The Tr ust ees rec ess ed from 1:05 p.m.to 1:30 p.m.
Mr.Irwi n revi ewed the acc ompli sh ments to this point repo rti ng 2 of the 13 pri oritie s
are compl ete,the TIFF Bond examin ation and the Stakeho lder Advi so ry Grou p,
whi ch Counc il deci ded to ins tead imple ment perio dic publi c meeting s wit h key
stakeho lder grou ps and communi ty updates.Mr.Irwi n rev iewed the status of the 8
remai ning pri ori ty proj ects .The North Mari na Master Plan compl etion is sc hedule d
for No vembe r wi th interv ie ws taki ng place wi th stakeh olders .A status report on the
develop er iss ue regarding the Master De vel opment Plan for the bluff wi ll be
prese nted in Augus t wi th an RFP prop osal schedu led to be created by September.
The CRA wi ll dis cus s the maker spac e ini tiati ve at the libr ary on Augus t 17.The
Stem Ce nter and the Youth Stem Center prog rams have alrea dy been approv ed and
renov ations are underway.The equipm ent and res our ces for those prog rams are
being paid out of the $500,000 UL I appropr i ation.A prog ram super v iso r has been
retain ed;conti nued funding and an Interl oc al Agree ment wil l be dis cus sed wh en the
CRA budget is dis cus sed in Augus t.Mr.Irwi n said the Par ks and Rec re ation
Department is look ing at examp les of bridge ill umi nation s across the country as a
way to use the bri dge as a gateway.Di sc uss io n wi th the Fl ori da Dep artm ent of
Tra nsportati on rega rdi ng wh at may be perm itted is ongoin g;staff wi ll report
preli min ary ideas and conc epts in the next 30 days wi th a final repo rt sc hedule d for
early next year.The Attrac t Incubator /Entrepreneu ri al Ecos ys tem priorit y is on
schedul e.Economi c Dev el opment wi ll bri ng forwar d a budget at the next meeting
for your consi deration for parti cip ation.CRA suppor t may come from the downtown
tech dis tri ct funds.Engi neer ing and the Downtown Manager have identi fied key
entry points and signa ge for the East Gateway and the downtown areas and have
prese nted their findi ngs to the Do wntown Dev elo pment Board and a CRA agenda
item wi ll be pres ented.The Portland Merc ado model was the most suppor ted idea
and staff wi ll furth er exami ne opportuni tie s and cos ts.The Dev elop ment Parc el
Marke ting broc hure is out and being dis tri buted elec troni ca lly and in print.Major
ads wi ll appear in Flor id a Trend magaz ine in Septemb er and Octobe r.Mr.Irwin
said staff is using a SWO T analy si s for the Co mprehensi ve Boati ng Plan to identi fy
what is needed for a world cla ss mari na.Staff had to res et the expec tatio ns of the
consul tants wh ic h res ulte d in a six wee k delay.The brand ing initi ativ e has been
delayed due to the timi ng of the cons ultan t and the Creati ve Committe e getting
together to revi ew conc epts .Ther e was one proj ect repu rpos ed at the last meeting ;
Planni ng and Dev elopm ent started takin g a more expans iv e look at the devel opment
code for downtown and it was deci ded that it wa s too ambiti ous and there was
consens us to narrow the rev iew to the sign code and devel opment guidel ine s so
Draft
Community Rede ve lopment Agen cy Meet ing Minutes Augus t 3,2015
Page 5
Ci ty of Cl ear wat er
impro vemen ts can be made to help downtown quic ker.Tota l expend itur es we re
reported at $369,000 of wh ic h $365,000 were from the gener al fund res er ves out of
the $500,000 UL I all ocati on.The prim ary expendi tures have been $100,000 for the
brandi ng ini tiati ve,$97,000 for the No rth Mari na Master Plan Cons ultan t,$77,900 for
the build out and staffi ng for the librar y ’s Stem Ce nter ,and $59,000 for the
Compr ehens iv e Boating Plan.
In resp onse to questi ons ,Mr.Irwi n said the No rth Mari na Master Plan is a
re-p lanni ng of the area from No rthwar d Elem entar y School south to the Thea tre and
from Myrtl e Ave.wes t to the wate r.The plan incl udes the iss ue of the mari na and
the high and dry .He said there wi ll be a stake holder advis ory group that wi ll work
with the cons ultan t.Planni ng and Dev el opment Di rec tor Mic hael De lk sai d the
Pinell as Co unty School Board ,Franc is Wil son Play hous e and the Garde n Cl ub wi ll
be incl uded in the meetin gs.The Nor th Mari na Master Plan delay wa s clarifi ed wi th
comment made that the res ponder needed to identif y any regu latory hurd les to
achiev e the goals wh ic h requ ired a coupl e meetin gs of dis cus si on.Mr.Irwin
explai ned the expend itur e numbers inc luded only encumber ed expendi tur es.A
great bulk of the $500,000 is alrea dy expende d and the Bluff Master Plan wi ll cos t up
to $400,000 and a disc uss ion regar di ng funding needs to take place as contracts wi ll
start comi ng in.
Conc ern wa s expr ess ed and comme nt wa s made that the update shows the
Merca do as compl ete but is not in the compl eted proj ect catego ry .Mr.Irwi n said
there is stil l staff wo rk to be done as part of a phase two to identi fy spac es and look
at the mark et that wa s disc uss ed in the vis ion plan.A few of the proj ects lis ted as
on sched ule coul d be consi der ed compl ete but the proj ects have evol ved into
phases.
In resp onse to questi ons rega rdi ng the bran ding ini tiati ve delay ,Publ ic
Commu nic ations Di rector Joel le Cas tell i sai d there we re three iss ues that caus ed
the delay wh en the brand pri nt statement was prese nted.The highest bluff was
question ed wh ic h resul ted in a couple we eks of res ear ch,Econ omic Dev elop ment
provi ded dire cti on rega rdi ng encomp ass ing Tamp a Bay as a regi on,and a
committ ee member resi gned res ulti ng in the searc h of a new member and
coord inati ng a new meeting time,wh ich has been set for Augus t 13.
Conc ern wa s expr ess ed regar ding the Bluff Master Plan not being a prio ri ty.Mr.
Irwin expla ined that wh en counc il cr eated its prio ri ty lis t,proj ect s that coul d be
launche d in the next six months wer e incl uded.Proj ects suc h as repu rpos ing the
libr ary wi th a res taurant wo uld take longer than six months due to chart er res tri cti ons
and the spec ial act.
In resp onse to a conc ern regarding the speci fic informati on in the formatti ng of the
reports,Ci ty Manager Bil l Ho rne sai d staff wi ll be speci fic wh ere they can be.
Where staff feels it may be diffic ult to pin down defini tiv e information ,the inform ation
wil l be more gener al.
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Community Rede ve lopment Agen cy Meet ing Minutes Augus t 3,2015
Page 6
Ci ty of Cl ear wat er
Trustee Ham ilto n moved to accept ULI Prior ity (P)Pro je ct Qua r terly
Progre ss Report fo r th e period April 13,2015 th ro ugh July 15,2015 as
well as th e cum ula tive exp en ditu re report fo r th e ULI Repo rt
Imp lementatio n ac tivitie s to da te.The mo ti on was duly seco nded an d
carrie d unanim ou sl y.
5.Adjourn
The meeting adjo u rne d at 2:11 p.m.
Atte st
City Clerk
Cha ir
Communit y Redevel opme nt AgencyDraft
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1590
Agenda Date: 8/17/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Approve staff- recommended Option 3 for ULI Bluff/Coachman/Waterfront Master
Plan Development.
SUMMARY:
Staff has outlined three possible processes for the development of the
Bluff/Coachman/Waterfront Master Plan development, as recommended in the Urban
Land Institute Advisory Panel Report (ULI 1).
The first option is to conduct a traditional Master Plan process in which an Request for
Proposal (RFP) is released to select a Master Plan Consultant, usually a planning and
design firm, who assembles a team with expertise in public engagement, waterfront
park planning, and a market studies. This traditional approach does not include a
developer component and lacks the economic feasibility and reality check
recommended by the ULI Report.
The second option is a developer-driven process in which a Request for Qualifications
(RFQ) is released to select a Developer Partner who would assemble the expertise
needed to develop the Master Plan and bring the vision to reality. While this option is
the ULI recommended process, it may be challenging gaining developer interest and
receiving quality responses given the uncertainty of the city’s charter restrictions and
the current strength of the economy.
Given the challenges described in the two processes above, staff recommends a third
option which is to conduct a hybrid process. Option three allows the City to commence
the Bluff Master Plan process with a qualified consultant while concurrently identifying
the appropriate developer participation. This meets two council objectives: 1) early
commencement of the master plan process and 2) development options that are
market-driven and economically feasible.
Should the Community Redevelopment Agency approve the staff recommendation,
the Planning and Development Department will prepare an RFP for a master plan
consultant to be released in September. The Economic Development and Housing
Department will prepare an RFQ for a Developer consultant to work with the Master
Plan consultant and provide the economic and financial feasibility component of the
options. In the event the City receives insufficient responses to the developer
consultant RFQ, there may be other options during the master plan process to gain
Page 1 City of Clearwater Printed on 8/13/2015
File Number: ID#15-1590
the developer perspective, including organizing a developer panel.
Staff recommends approval of Option 3.
Page 2 City of Clearwater Printed on 8/13/2015
Option 1: RFP for Master Plan Consultant
Select Developer Partner
Select Master Plan Consultant
Waterfront Park
Expertise
Planning/
Design
Consultant Assembles Team
Market Study Public Engagement
Implementation
Adopt Master Plan
Referendum
NOTES
Traditional
approach
Does not include a
Developer
component and
economic/ financial
feasibility of plan
components
3-4
3
12
TB
D
15
-18
Mo
n
t
h
s
Option 2: RFQ for Developer Partner
NOTES
ULI recommended
process
Uncertain response
given challenges
with charter
restrictions and
strong economy
May have longer
upfront timeframe
Planning/
Design
Select Developer
Partner
Developer Assembles Team
Public
Engagement
Waterfront
Park Expertise Economic
Feasibility
Implementation
Adopt Master Plan
Market
Study
Referendum
3
12
TB
D
15
-18
Mo
n
t
h
s
Option 3: Hybrid Process
Economic
Feasibility
Select
Developer
Consultant
Implementation
Select Master Plan Consultant
Waterfront
Park Expertise
Planning/
Design
Consultant Assembles Team
Market Study Public
Engagement
Adopt Master Plan
15
-18
Mo
n
t
h
s
Referendum
NOTES
Staff
recommendation
Allows
commencement of
master plan
process
Allows concurrent
economic and
financial feasibility
of plan
components
3
12
TB
D
* Developer RFQ will track as closely as possible with Planning Consultant Selection.
ULI Implementation Work Program Summary-8/3/15
Priority Items
Action Item-ULI 8 Create Master Development Plan for the Bluff/Coachman Park
/Waterfront
Objective Formulate a Master Development Plan for the Bluff/Coachman
Park/Waterfront to facilitate the recommendation of the ULI
Advisory Services Panel Report and ClearwaterDowntown
Redevelopment Plan for the successful redevelopment of
Downtown
Staff
Recommendation
Support
Lead Department Planning and Development- Master Development Plan
Economic Development & Housing -Development Consultant
Timeframe 22Months
Draft/Issue RFP/Hire Consultants (5Months) Studyand
Approval Process(17Months)
Cost $200,000 to $250,000
Developer Costs TBD
Source of Funds General FundReserve
Staff Lead (and
support)
Michael Delk/Gina Clayton
Geri Campos Lopez/DeniseSanderson
Kevin Dunbar
Supporting
Departments
Engineering
Legal
Dependencies Charter amendments, if needed
Special Act amendments, if needed
Environmental permitting, if needed
Anticipated
Deliverables
Master Development Plan
Activities to be
Conducted
Prepare and IssueRFPs* October, 2015
Engage Consultants(refine scope of work)January, 2016
Establish Stakeholder Advisory Group March, 2016
Analysis/Public Engagement
Process/Prepare Draft Plan
March,2016-
March, 2017
Council Work Session-Draft Plan April, 2017
Revisions to Draft Plan June, 2017
Council Approval July, 2017
* Developer RFQ will track as closely as possible with Planning Consultant Selection.
Status: On Schedule.
Council approved basic schedule and process template on 7/13/15.
Staff to clarify options for private developer participation. Discussion item scheduled for
8/17/15 CRA meeting.
The development consultant will work with the master planning consultant to ensure the
commercial development proposed in the Master Development Plan is economically
feasible and viable.
Subsequent Downtown Plan changes , as well as Charter and/or Special Act changes,
may be required.