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08/17/2015Monday, August 17, 2015 1:00 PM City of Clearwater City Hall 112 S. Osceola Avenue Clearwater, FL 33756 City Hall Chambers Community Redevelopment Agency Meeting Agenda August 17, 2015Community Redevelopment Agency Meeting Agenda 1. Call To Order 2. Approval of Minutes 2.1 Approve the minutes of the August 3, 2015 CRA meeting as submitted in written summation by the City Clerk. 3. Citizens to be Heard Regarding Items Not on the Agenda 4. New Business Items 4.1 Approve staff- recommended Option 3 for ULI Bluff/Coachman/Waterfront Master Plan Development. 5. Adjourn Page 2 City of Clearwater Printed on 8/13/2015 Cover Memo City of Clearwater City Hall 112 S. Osceola Avenue Clearwater, FL 33756 File Number: ID#15-1595 Agenda Date: 8/17/2015 Status: Agenda ReadyVersion: 1 File Type: MinutesIn Control: Community Redevelopment Agency Agenda Number: 2.1 SUBJECT/RECOMMENDATION: Approve the minutes of the August 3, 2015 CRA meeting as submitted in written summation by the City Clerk. SUMMARY: APPROPRIATION CODE AND AMOUNT: USE OF RESERVE FUNDS: Page 1 City of Clearwater Printed on 8/13/2015 Community Rede ve lopment Agen cy Meet ing Minutes Augus t 3,2015 Page 1 Ci ty of Cl ear wat er Ci ty of Clearwater City Hal l 112 S.Os ceol a Avenue Cl earwa ter,FL 33756 Meeting Minutes Mo nd ay,Aug ust 3,2015 1:00 PM City Hall Chamb er s Comm unity Re development Age ncyDraft CommunityRedevelopmentAgencyMeetingMinutes August3,2015 Page 2 CityofClearwater RollCall Present 5ChairGeorgeN.Cretekos,TrusteeDoreenHock-DiPolito,Trustee JayE.Polglaze,TrusteeBillJonson,andTrusteeHoytHamilton AlsoPresent –WilliamB.Horne–CityManager,JillSilverboard–AssistantCity Manager,RodIrwin–CRAExecutiveDirector/AssistantCity Manager,PamelaK.Akin–CityAttorney,RosemarieCall–City Clerk,NicoleSprague–OfficialRecordsandLegislativeServices Coordinator Toprovidecontinuityforresearch,itemsarelistedinagendaorderalthoughnot necessarilydiscussedinthatorder. 1.CallToOrder Themeetingwascalledtoorderat1:00p.m.atCityHall. 2.ApprovalofMinutes 2.1 ApprovetheminutesoftheJuly13,2015CRAmeetingassubmittedinwritten summationbytheCityClerk. TrusteeHock-DiPolitomovedtoapprovetheminutesoftheJuly13, 2015CRAmeetingassubmittedinwrittensummationbytheCity Clerk.Themotionwasdulysecondedandcarriedunanimously. 3.CitizenstobeHeardRegardingItemsNotontheAgenda–None. 4.NewBusinessItems 4.1 AcceptULIPriority(P)ProjectQuarterlyProgressReportfortheperiodApril13,2015 throughJuly15,2015aswellasthecumulativeexpenditurereportfortheULIReport Implementationactivitiestodate. StaffcommittedtotheCRABoardasapartoftheULIAdvisoryPanelReport ImplementationactivitiesthattheBoardwouldbeprovidedquarterlyupdates onthestatusofPriority(P)implementationitems,aswellasacompilationof totalexpenditurestodateonULIReportactivitiesacrossallfundingsources. ThequarterlyreportcoverstheperiodofApril13throughJuly15,aswellasall Draft Unapproved Community Rede ve lopment Agen cy Meet ing Minutes Augus t 3,2015 Page 3 Ci ty of Cl ear wat er acti vi ties sin ce the CRA and Ci ty began implem entatio n of Prior ity (P)proj ect s las t Fal l.The expend itur es repo rt is incl usi ve of all expens es ,on an acc rua l basi s,sinc e comme nceme nt. Project Upd ate: To summar iz e,the status of the 13 Priority (P )proj ect s are as foll ows: 2 Proj ects Co mplete d: ·TIF Bonds Exami natio n ·Create Stak eholde r Advi sor y Group 8 Proj ects on Schedul e: ·Co mpre hensi ve No rth Mari na Master Plan ·Master Dev elopm ent plan for Bluff /Coachm an/Waterfr ont ·Boos t Do wntown Library to Support Re devel opment ·Us e Brid ge as Gateway ·Attract Incubator /E ntrep rene uri al Ecos ys tem ·Enhanc e Gateway s to Downtown/East Gateway ·Merc ado in East Gateway ·De vel opment Parc el Mark eti ng 2 Proj ects De lay ed: ·Co mpre hensi ve Boati ng Plan for Cl earwater Har bor ·Co mpre hensi ve Br anding Initi ativ e 1 Proj ect Repu rpos ed and Re sc hedule d,Per CRA Boar d Di recti on: ·Re vie w Do wntown De si gn Guide lin es and Sign Ordina nce In additi on to the counc il -d esi gnated pri ority proj ect s,two additi onal UL I proj ects have been addre ss ed:(1)Create a Water Tax i/Fer ry Serv ic e (ULI 4), wi th the Ci ty faci lita ting this proj ect wi th acces s/e gre ss improv ements in the amount of $23,184;(2)Ensur e Environme ntal Integri ty of Cl ear water Harbor (ULI 2),wi th Mari ne and Avi ation suc ces sful ly obtaini ng the Cl ean and Re sil ien t Mari na desi gnation from the Florid a De part ment of Envi ronmental Pro tecti on,whi ch ackno wledges appropriat e poli ci es and safegu ards in plac e to ensur e the envi ron mental integrit y of Cl earwater Ha rbor . Exp endit ure Upda te: With res pec t to the financ ial expend iture report,on an acc rua l basis ,$369,162 has been spent on ULI Proj ects (s inc e September through Jul y 15).The largest perc entage of that expendi ture has come from Gener al Fund Re serves : $365,905.The balanc e has come from departme ntal genera l fund budget allo cati ons and CRA Operating budget alloc atio ns. The prepo nderance of expend itures/commi tments to date is attri butabl e to four proj ects : Draft Community Rede ve lopment Agen cy Meet ing Minutes Augus t 3,2015 Page 4 Ci ty of Cl ear wat er 1.Co mmuni ty Brandi ng,$100,000 2.No rth Mari na Mater Plan $97,372 3.Library STEM Ce nter buil d out and staffi ng,$77,909 4.Co mpre hensi ve Boati ng Plan ,$59,000 Assi stan t Ci ty Manager /CRA Exec utiv e Di rec tor Ro d Irwi n thanked staff for their work on the ULI implem entatio n.The acti vi ty was not antic ipate d or budgeted .Staff has taken on the additi onal res pons ibi li ties wi thout curtail ing their regul ar wo rk load. The Tr ust ees rec ess ed from 1:05 p.m.to 1:30 p.m. Mr.Irwi n revi ewed the acc ompli sh ments to this point repo rti ng 2 of the 13 pri oritie s are compl ete,the TIFF Bond examin ation and the Stakeho lder Advi so ry Grou p, whi ch Counc il deci ded to ins tead imple ment perio dic publi c meeting s wit h key stakeho lder grou ps and communi ty updates.Mr.Irwi n rev iewed the status of the 8 remai ning pri ori ty proj ects .The North Mari na Master Plan compl etion is sc hedule d for No vembe r wi th interv ie ws taki ng place wi th stakeh olders .A status report on the develop er iss ue regarding the Master De vel opment Plan for the bluff wi ll be prese nted in Augus t wi th an RFP prop osal schedu led to be created by September. The CRA wi ll dis cus s the maker spac e ini tiati ve at the libr ary on Augus t 17.The Stem Ce nter and the Youth Stem Center prog rams have alrea dy been approv ed and renov ations are underway.The equipm ent and res our ces for those prog rams are being paid out of the $500,000 UL I appropr i ation.A prog ram super v iso r has been retain ed;conti nued funding and an Interl oc al Agree ment wil l be dis cus sed wh en the CRA budget is dis cus sed in Augus t.Mr.Irwi n said the Par ks and Rec re ation Department is look ing at examp les of bridge ill umi nation s across the country as a way to use the bri dge as a gateway.Di sc uss io n wi th the Fl ori da Dep artm ent of Tra nsportati on rega rdi ng wh at may be perm itted is ongoin g;staff wi ll report preli min ary ideas and conc epts in the next 30 days wi th a final repo rt sc hedule d for early next year.The Attrac t Incubator /Entrepreneu ri al Ecos ys tem priorit y is on schedul e.Economi c Dev el opment wi ll bri ng forwar d a budget at the next meeting for your consi deration for parti cip ation.CRA suppor t may come from the downtown tech dis tri ct funds.Engi neer ing and the Downtown Manager have identi fied key entry points and signa ge for the East Gateway and the downtown areas and have prese nted their findi ngs to the Do wntown Dev elo pment Board and a CRA agenda item wi ll be pres ented.The Portland Merc ado model was the most suppor ted idea and staff wi ll furth er exami ne opportuni tie s and cos ts.The Dev elop ment Parc el Marke ting broc hure is out and being dis tri buted elec troni ca lly and in print.Major ads wi ll appear in Flor id a Trend magaz ine in Septemb er and Octobe r.Mr.Irwin said staff is using a SWO T analy si s for the Co mprehensi ve Boati ng Plan to identi fy what is needed for a world cla ss mari na.Staff had to res et the expec tatio ns of the consul tants wh ic h res ulte d in a six wee k delay.The brand ing initi ativ e has been delayed due to the timi ng of the cons ultan t and the Creati ve Committe e getting together to revi ew conc epts .Ther e was one proj ect repu rpos ed at the last meeting ; Planni ng and Dev elopm ent started takin g a more expans iv e look at the devel opment code for downtown and it was deci ded that it wa s too ambiti ous and there was consens us to narrow the rev iew to the sign code and devel opment guidel ine s so Draft Community Rede ve lopment Agen cy Meet ing Minutes Augus t 3,2015 Page 5 Ci ty of Cl ear wat er impro vemen ts can be made to help downtown quic ker.Tota l expend itur es we re reported at $369,000 of wh ic h $365,000 were from the gener al fund res er ves out of the $500,000 UL I all ocati on.The prim ary expendi tures have been $100,000 for the brandi ng ini tiati ve,$97,000 for the No rth Mari na Master Plan Cons ultan t,$77,900 for the build out and staffi ng for the librar y ’s Stem Ce nter ,and $59,000 for the Compr ehens iv e Boating Plan. In resp onse to questi ons ,Mr.Irwi n said the No rth Mari na Master Plan is a re-p lanni ng of the area from No rthwar d Elem entar y School south to the Thea tre and from Myrtl e Ave.wes t to the wate r.The plan incl udes the iss ue of the mari na and the high and dry .He said there wi ll be a stake holder advis ory group that wi ll work with the cons ultan t.Planni ng and Dev el opment Di rec tor Mic hael De lk sai d the Pinell as Co unty School Board ,Franc is Wil son Play hous e and the Garde n Cl ub wi ll be incl uded in the meetin gs.The Nor th Mari na Master Plan delay wa s clarifi ed wi th comment made that the res ponder needed to identif y any regu latory hurd les to achiev e the goals wh ic h requ ired a coupl e meetin gs of dis cus si on.Mr.Irwin explai ned the expend itur e numbers inc luded only encumber ed expendi tur es.A great bulk of the $500,000 is alrea dy expende d and the Bluff Master Plan wi ll cos t up to $400,000 and a disc uss ion regar di ng funding needs to take place as contracts wi ll start comi ng in. Conc ern wa s expr ess ed and comme nt wa s made that the update shows the Merca do as compl ete but is not in the compl eted proj ect catego ry .Mr.Irwi n said there is stil l staff wo rk to be done as part of a phase two to identi fy spac es and look at the mark et that wa s disc uss ed in the vis ion plan.A few of the proj ects lis ted as on sched ule coul d be consi der ed compl ete but the proj ects have evol ved into phases. In resp onse to questi ons rega rdi ng the bran ding ini tiati ve delay ,Publ ic Commu nic ations Di rector Joel le Cas tell i sai d there we re three iss ues that caus ed the delay wh en the brand pri nt statement was prese nted.The highest bluff was question ed wh ic h resul ted in a couple we eks of res ear ch,Econ omic Dev elop ment provi ded dire cti on rega rdi ng encomp ass ing Tamp a Bay as a regi on,and a committ ee member resi gned res ulti ng in the searc h of a new member and coord inati ng a new meeting time,wh ich has been set for Augus t 13. Conc ern wa s expr ess ed regar ding the Bluff Master Plan not being a prio ri ty.Mr. Irwin expla ined that wh en counc il cr eated its prio ri ty lis t,proj ect s that coul d be launche d in the next six months wer e incl uded.Proj ects suc h as repu rpos ing the libr ary wi th a res taurant wo uld take longer than six months due to chart er res tri cti ons and the spec ial act. In resp onse to a conc ern regarding the speci fic informati on in the formatti ng of the reports,Ci ty Manager Bil l Ho rne sai d staff wi ll be speci fic wh ere they can be. Where staff feels it may be diffic ult to pin down defini tiv e information ,the inform ation wil l be more gener al. Draft Community Rede ve lopment Agen cy Meet ing Minutes Augus t 3,2015 Page 6 Ci ty of Cl ear wat er Trustee Ham ilto n moved to accept ULI Prior ity (P)Pro je ct Qua r terly Progre ss Report fo r th e period April 13,2015 th ro ugh July 15,2015 as well as th e cum ula tive exp en ditu re report fo r th e ULI Repo rt Imp lementatio n ac tivitie s to da te.The mo ti on was duly seco nded an d carrie d unanim ou sl y. 5.Adjourn The meeting adjo u rne d at 2:11 p.m. Atte st City Clerk Cha ir Communit y Redevel opme nt AgencyDraft Cover Memo City of Clearwater City Hall 112 S. Osceola Avenue Clearwater, FL 33756 File Number: ID#15-1590 Agenda Date: 8/17/2015 Status: Agenda ReadyVersion: 1 File Type: Action ItemIn Control: Community Redevelopment Agency Agenda Number: 4.1 SUBJECT/RECOMMENDATION: Approve staff- recommended Option 3 for ULI Bluff/Coachman/Waterfront Master Plan Development. SUMMARY: Staff has outlined three possible processes for the development of the Bluff/Coachman/Waterfront Master Plan development, as recommended in the Urban Land Institute Advisory Panel Report (ULI 1). The first option is to conduct a traditional Master Plan process in which an Request for Proposal (RFP) is released to select a Master Plan Consultant, usually a planning and design firm, who assembles a team with expertise in public engagement, waterfront park planning, and a market studies. This traditional approach does not include a developer component and lacks the economic feasibility and reality check recommended by the ULI Report. The second option is a developer-driven process in which a Request for Qualifications (RFQ) is released to select a Developer Partner who would assemble the expertise needed to develop the Master Plan and bring the vision to reality. While this option is the ULI recommended process, it may be challenging gaining developer interest and receiving quality responses given the uncertainty of the city’s charter restrictions and the current strength of the economy. Given the challenges described in the two processes above, staff recommends a third option which is to conduct a hybrid process. Option three allows the City to commence the Bluff Master Plan process with a qualified consultant while concurrently identifying the appropriate developer participation. This meets two council objectives: 1) early commencement of the master plan process and 2) development options that are market-driven and economically feasible. Should the Community Redevelopment Agency approve the staff recommendation, the Planning and Development Department will prepare an RFP for a master plan consultant to be released in September. The Economic Development and Housing Department will prepare an RFQ for a Developer consultant to work with the Master Plan consultant and provide the economic and financial feasibility component of the options. In the event the City receives insufficient responses to the developer consultant RFQ, there may be other options during the master plan process to gain Page 1 City of Clearwater Printed on 8/13/2015 File Number: ID#15-1590 the developer perspective, including organizing a developer panel. Staff recommends approval of Option 3. Page 2 City of Clearwater Printed on 8/13/2015 Option 1: RFP for Master Plan Consultant Select Developer Partner Select Master Plan Consultant Waterfront Park Expertise Planning/ Design Consultant Assembles Team Market Study Public Engagement Implementation Adopt Master Plan Referendum NOTES Traditional approach Does not include a Developer component and economic/ financial feasibility of plan components 3-4 3 12 TB D 15 -18 Mo n t h s Option 2: RFQ for Developer Partner NOTES ULI recommended process Uncertain response given challenges with charter restrictions and strong economy May have longer upfront timeframe Planning/ Design Select Developer Partner Developer Assembles Team Public Engagement Waterfront Park Expertise Economic Feasibility Implementation Adopt Master Plan Market Study Referendum 3 12 TB D 15 -18 Mo n t h s Option 3: Hybrid Process Economic Feasibility Select Developer Consultant Implementation Select Master Plan Consultant Waterfront Park Expertise Planning/ Design Consultant Assembles Team Market Study Public Engagement Adopt Master Plan 15 -18 Mo n t h s Referendum NOTES Staff recommendation Allows commencement of master plan process Allows concurrent economic and financial feasibility of plan components 3 12 TB D * Developer RFQ will track as closely as possible with Planning Consultant Selection. ULI Implementation Work Program Summary-8/3/15 Priority Items Action Item-ULI 8 Create Master Development Plan for the Bluff/Coachman Park /Waterfront Objective Formulate a Master Development Plan for the Bluff/Coachman Park/Waterfront to facilitate the recommendation of the ULI Advisory Services Panel Report and ClearwaterDowntown Redevelopment Plan for the successful redevelopment of Downtown Staff Recommendation Support Lead Department Planning and Development- Master Development Plan Economic Development & Housing -Development Consultant Timeframe 22Months Draft/Issue RFP/Hire Consultants (5Months) Studyand Approval Process(17Months) Cost $200,000 to $250,000 Developer Costs TBD Source of Funds General FundReserve Staff Lead (and support) Michael Delk/Gina Clayton Geri Campos Lopez/DeniseSanderson Kevin Dunbar Supporting Departments Engineering Legal Dependencies Charter amendments, if needed Special Act amendments, if needed Environmental permitting, if needed Anticipated Deliverables Master Development Plan Activities to be Conducted Prepare and IssueRFPs* October, 2015 Engage Consultants(refine scope of work)January, 2016 Establish Stakeholder Advisory Group March, 2016 Analysis/Public Engagement Process/Prepare Draft Plan March,2016- March, 2017 Council Work Session-Draft Plan April, 2017 Revisions to Draft Plan June, 2017 Council Approval July, 2017 * Developer RFQ will track as closely as possible with Planning Consultant Selection. Status: On Schedule. Council approved basic schedule and process template on 7/13/15. Staff to clarify options for private developer participation. Discussion item scheduled for 8/17/15 CRA meeting. The development consultant will work with the master planning consultant to ensure the commercial development proposed in the Master Development Plan is economically feasible and viable. Subsequent Downtown Plan changes , as well as Charter and/or Special Act changes, may be required.