08/03/2015Monday, August 3, 2015
1:00 PM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
City Hall Chambers
Community Redevelopment Agency
Meeting Agenda
August 3, 2015Community Redevelopment Agency Meeting Agenda
1. Call To Order
2. Approval of Minutes
2.1 Approve the minutes of the July 13, 2015 CRA meeting as submitted in written
summation by the City Clerk.
3. Citizens to be Heard Regarding Items Not on the Agenda
4. New Business Items
4.1 Accept ULI Priority (P) Project Quarterly Progress Report for the period April
13, 2015 through July 15, 2015 as well as the cumulative expenditure report
for the ULI Report Implementation activities to date.
5. Adjourn
Page 2 City of Clearwater Printed on 8/3/2015
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1508
Agenda Date: 8/3/2015 Status: Agenda ReadyVersion: 1
File Type: MinutesIn Control: Community Redevelopment Agency
Agenda Number: 2.1
SUBJECT/RECOMMENDATION:
Approve the minutes of the July 13, 2015 CRA meeting as submitted in written summation by
the City Clerk.
SUMMARY:
APPROPRIATION CODE AND AMOUNT:
USE OF RESERVE FUNDS:
Page 1 City of Clearwater Printed on 8/3/2015
Community Redevelopment Agency Meeting Minutes July 13, 2015
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Meeting Minutes
Monday, July 13, 2015
1:00 PM
City Hall Chambers
Community Redevelopment Agency
Page 1 City of Clearwater
Draft
Community Redevelopment Agency Meeting Minutes July 13, 2015
Roll Call
Present 5 - Chair George N. Cretekos, Trustee Doreen Hock-DiPolito, Trustee
Jay E. Polglaze, Trustee Bill Jonson, and Trustee Hoyt Hamilton
Also Present – William B. Horne – City Manager, Jill Silverboard – Assistant City
Manager, Rod Irwin – CRA Executive Director/Assistant City
Manager, Pamela K. Akin – City Attorney, Rosemarie Call – City
Clerk, Nicole Sprague – Official Records and Legislative Services
Coordinator
To provide continuity for research, items are listed in agenda order although not
necessarily discussed in that order.
Unapproved
1. Call To Order – Chair Cretekos
The meeting was called to order at 1:15 p.m. 2. Approval of Minutes
2.1 Approve the minutes of the June 15, 2015 CRA meeting as submitted in written
summation by the City Clerk.
Trustee Jonson moved to approve the minutes of the June 15, 2015
CRA meeting as submitted in written summation by the City Clerk.
The motion was duly seconded and carried unanimously.
Chair Cretekos reminded the Trustees, as stressed in the required
ethics class for elected officials, the minutes are a record of what was
done and not what was said. Members of the collegial body should not
worry about wordsmithing unless it is associated with a motion that was
made.
3. Citizens to be Heard Regarding Items Not on the Agenda – None.
4. New Business Items
4.1 Approve Project Template for ULI Bluff/Coachman Park/ Waterfront Master Plan
Development Page 2 City of Clearwater
Draft
Community Redevelopment Agency Meeting Minutes July 13, 2015
Provide direction concerning the form, timing and structure of the process to
develop a Bluff/Coachman Park/Waterfront Master Development Plan,
pursuant to the ULI Advisory Services Panel Report recommendation and CRA
Board direction at the June meeting.
The ULI Advisory Services Panel Report recommended development of a
Bluff/Coachman Park/Waterfront Master Development Plan to define and
further delineate the components of the recommendations of the Report.
At the June CRA meeting, the Board discussed alternate formats to
accomplish this recommendation and directed staff to further define the
“hybrid” approach delineated in the staff presentation. The attached Program
Template is intended to provide that delineation, and to serve as the outline
around which staff will develop the Master Development Plan process and
RFP(s). Staff seeks Board feedback as to whether this outline meets Board
expectations before developing the formal RFP documents.
PLEASE NOTE: This cost estimate does not include any cost for retention of a
fee-based developer to participate in the process. Such participation is
unusual and staff is discussing the availability, form and cost of such an
engagement with the developer community, and will update the Program
Template when details are clarified.
However, it seems likely that the developer fees could equal or exceed the
stated Master Plan consultant fees in the Program Template. The reason is
that for a developer of the quality sought to commit time and effort into the
process, there would be an “opportunity cost” calculation regarding whether
their time could be more profitable in a private development venture, and
he/she would need to be compensated accordingly. The “rebound” in the
economy for development at present provides investment opportunities not
seen in Florida over the past eight years of recession.
The ULI Report and the Redevelopment Plan recommend a master
development plan that focuses on generating private investment along the
Bluff, integrated with the Park and Waterfront to achieve the redevelopment of
Downtown. Thus, the ULI report emphasizes engaging a developer at the
outset to be intimately involved in the process and ensure economic feasibility
and market reality in the Plan design and components.
Staff will continue to explore alternatives to achieve this developer/ economic
feasibility component and advise accordingly. One alternative may be to
restructure the process and select a developer firm to lead the process, who
would then assemble a team to address park design, waterfront and other
component parts of the Plan.
Staff looks forward to discussing these issues with the Board and receiving
direction on how to further proceed.
Page 3 City of Clearwater
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Community Redevelopment Agency Meeting Minutes July 13, 2015
Planning and Development Director Michael Delk said the objective of the
Bluff Master Plan is to formulate a master development for the Bluff and the
Coachman Park waterfront property to facilitate the recommendations of
the ULI Panel. Staff estimates it will take approximately 22 months at a
cost of $200,000 to $250,000. Mr. Delk reviewed the proposed timeline:
60-90 days to prepare and issue the Request for Proposals, 2 months to
engage the consultants and refine the scope of work, 1 month to
establish a stakeholders advisory group, 12 months for analysis/public
engagement process and prepare draft of key component of work, and 1
month for a special work session to review the draft plan.
CRA Executive Director/Assistant City Manager Rod Irwin said the
process may take 3 years to complete as there will likely be changes to the
Downtown Plan and the City Charter.
Economic Development and Housing Director Geri Campos Lopez said
the ULI panel did not recommend the piece-meal approach. ULI
suggested taking an integrated approach that knitted the waterfront park
and private investment on the Bluff into the Downtown core. The public
engagement component is critical for the vision buy-in, which provides
prospective developers the comfort needed when anticipating a future
referendum. Staff has contacted developers and development
consultants throughout the state regarding the market study component.
Ms. Campos Lopez said developers are responding to the market and
currently interested in pursuing deals that can be developed within a
year. The challenge in Clearwater is creating the desired market. Staff
is identifying projects with the desired components and activities to
identify the developers and processes used for those projects. Staff
needs more time to conduct research; and anticipates refining the
information by the end of August.
In response to questions, Ms. Campos Lopez said she did not discuss
the visioning process with the ULI consultant she has contacted, but
discussed the recommendation to develop a master plan for the Bluff.
The planning consultant would lead the community outreach component.
Identifying the desired projects would allow staff to approach the
developers with experience and determine if the developers were willing
to work with the City. The developer and master planner consultants would be
on-board when the public engagement begins. Mr. Irwin said the developers
would also have the ability to assemble a team of consultants. Ms. Campos
Lopez said developers are not keen to responding to an RFP that hits their
desk given some of the City’s charter restrictions. The department's real
estate brochure does not identify the Bluff area, but does describe the
Page 4 City of Clearwater
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Community Redevelopment Agency Meeting Minutes July 13, 2015
ULI recommendations and development opportunities. Mr. Irwin said direction
will be needed regarding how intricate the public engagement process is
desired by the Trustees. The Master Plan will identify how to better
activate and support the waterfront, the commercial component along
the Bluff, and a robust Coachman Park master plan. Ms. Campos
Lopez said the amenities, such as the park, are place-making tools in
urban design; the commercial component must complement the park to
give individuals a reason to stay. Staff will be looking at national
projects to identify potential developers. The Bluff Master Plan
encompasses the Harborview and the City Hall sites. Mr. Irwin said the
City controls the Harborview and City Hall sites, as well as the parking
area between the Harborview and the Main Library. The current charter
restrictions are challenging; the market will be hot when the restrictions will be
addressed through a referendum.
Discussion ensued with support expressed to proceed with the proposed
process outline. A concern was expressed with the proposed timeline to issue
the RFP may be too long.
It was suggested that the template discuss the real objectives, rather
than referencing two documents, and outline the anticipated deliverables, as
the master plan would have several components.
Trustee Jonson moved to reference the template as a conceptual
document, rather than a literal document, subject to review and drafting
by the staff.
Motion failed for lack of a second.
Trustee Hamilton moved to approve Project Template for ULI
Bluff/Coachman Park/ Waterfront Master Plan Development. The
motion was duly seconded and carried unanimously.
4.2 Approve the Purchase Contract for acquisition of real property located at 1356 Park
Street, Clearwater, by the Community Redevelopment Agency of the City of
Clearwater (CRA), with a purchase price of $51,300 and total expenditures not to
exceed $65,000 including environmental assessments, closing costs and demolition
expenses and ongoing maintenance; authorize the appropriate officials to execute
same, together with all other instruments required to affect closing; and, approve a
transfer of $65,000 from CRA Project 388-94714, Downtown Redevelopment, to a
new Project 388-94884, Property Acquisition 1356 Park Street, in the amount of
$65,000 to fund the acquisition and attendant expenses. Page 5 City of Clearwater
Draft
Community Redevelopment Agency Meeting Minutes July 13, 2015
In 2010, the CRA acquired property located at 1359 Cleveland Street for the
purpose of environmental remediation and future redevelopment. In 2014, the
City acquired 14 S. Evergreen Avenue for redevelopment purposes. The
parcel proposed for acquisition is contiguous with both CRA and City parcels
and will square off what is otherwise an irregularly shaped tract. The parcel is
approximately 5,775 sq. ft. and contains a small storage structure that will be
demolished. This acquisition will provide for a total tract of 24,150 sq. ft. (0.55
acres) in the East Gateway District that may be used for future redevelopment
purposes.
City staff conducted an in-house appraisal to determine current market value of the
property as if assembled with adjacent CRA land holdings. Staff’s value conclusion is
$9.00/sq. ft. or $51,975.
In addition to the acquisition costs, $3,250 is requested in the CRA project
code for any miscellaneous/ongoing maintenance costs of the site. Funding for
this acquisition will be provided by a transfer of $65,000 from CRA Downtown
Redevelopment line item into a new project code (388-94884), Property
Acquisition 1356 Park Street.
APPROPRIATION CODE AND AMOUNT:
Funding for this acquisition will be provided by a transfer of $65,000 from CRA
Downtown Redevelopment line item into a new project code (388-94884),
Property Acquisition 1356 Park Street. 388-94884 $65,000
Trustee Hock-DiPolito moved to approve the Purchase Contract for
acquisition of real property located at 1356 Park Street, Clearwater,
by the Community Redevelopment Agency of the City of Clearwater
(CRA), with a purchase price of $51,300 and total expenditures not
to exceed $65,000 including environmental assessments, closing
costs and demolition expenses and ongoing maintenance;
authorize the appropriate officials to execute same, together with
all other instruments required to affect closing; and, approve a
transfer of $65,000 from CRA Project 388-94714, Downtown
Redevelopment, to a new Project 388-94884, Property Acquisition
1356 Park Street, in the amount of $65,000 to fund the acquisition
Page 6 City of Clearwater
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Community Redevelopment Agency Meeting Minutes July 13, 2015
and attendant expenses. The motion was duly seconded and
carried unanimously.
5. Director's Report
CRA Executive Director Rod Irwin thanked those involved in the recent East
Gateway code sweep, which generated results with some of the property
owners.
6. Committee Members to be Heard
Trustee Jonson questioned when the project status report would be
provided.
CRA Executive Director Rod Irwin said the project status report will be
provided at the August 3 CRA meeting. The information will be provided
to the Trustees after July 21, which will include all funds expended, funds
committed to the ULI project, and objective status.
Trustee Jonson said he wants to ensure the minutes are understandable.
Chair Cretekos said the comments made earlier regarding the minutes
were directed for all meetings; Robert's Rules specifies that minutes do
not have to include verbatim reports of what is said or ideas expressed,
only the motions are required.
7. Adjourn
The meeting adjourned at 2:17 p.m.
Chair
Community Redevelopment Agency
Attest
City Clerk
Page 7 City of Clearwater
Draft
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#15-1514
Agenda Date: 8/3/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: Community Redevelopment Agency
Agenda Number: 4.1
SUBJECT/RECOMMENDATION:
Accept ULI Priority (P) Project Quarterly Progress Report for the period April 13, 2015 through
July 15, 2015 as well as the cumulative expenditure report for the ULI Report Implementation
activities to date.
SUMMARY:
Staff committed to the CRA Board as a part of the ULI Advisory Panel Report Implementation
activities that the Board would be provided quarterly updates on the status of Priority (P)
implementation items, as well as a compilation of total expenditures to date on ULI Report
activities across all funding sources.
The quarterly report covers the period of April 13 through July 15, as well as all activities since
the CRA and City began implementation of Priority (P) projects last Fall. The expenditures
report is inclusive of all expenses, on an accrual basis, since commencement.
Project Update:
To summarize, the status of the 13 Priority (P) projects are as follows:
2 Projects Completed:
·TIF Bonds Examination
·Create Stakeholder Advisory Group
8 Projects on Schedule:
·Comprehensive North Marina Master Plan
·Master Development plan for Bluff/Coachman/Waterfront
·Boost Downtown Library to Support Redevelopment
·Use Bridge as Gateway
·Attract Incubator/Entrepreneurial Ecosystem
·Enhance Gateways to Downtown/ East Gateway
·Mercado in East Gateway
·Development Parcel Marketing
2 Projects Delayed:
·Comprehensive Boating Plan for Clearwater Harbor
·Comprehensive Branding Initiative
1 Project Repurposed and Rescheduled, Per CRA Board Direction:
Page 1 City of Clearwater Printed on 8/3/2015
File Number: ID#15-1514
·Review Downtown Design Guidelines and Sign Ordinance
In addition to the council-designated priority projects, two additional ULI projects have been
addressed: (1) Create a Water Taxi/Ferry Service (ULI 4), with the City facilitating this project
with access/egress improvements in the amount of $23,184; (2) Ensure Environmental
Integrity of Clearwater Harbor (ULI 2), with Marine and Aviation successfully obtaining the
Clean and Resilient Marina designation from the Florida Department of Environmental
Protection, which acknowledges appropriate policies and safeguards in place to ensure the
environmental integrity of Clearwater Harbor.
Expenditure Update:
With respect to the financial expenditure report, on an accrual basis, $369,162 has been spent
on ULI Projects (since September through July 15). The largest percentage of that
expenditure has come from General Fund Reserves: $365,905. The balance has come from
departmental general fund budget allocations and CRA Operating budget allocations.
The preponderance of expenditures/commitments to date is attributable to four projects:
1.Community Branding, $100,000
2.North Marina Mater Plan $97,372
3.Library STEM Center build out and staffing, $77,909
4.Comprehensive Boating Plan, $59,000
Page 2 City of Clearwater Printed on 8/3/2015
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ULI Implementation Work Program Summary-8/3/15
Priority Items
Action Item-ULI 1 Create a Comprehensive Boating Plan for Clearwater
Harbor
Staff Recommendation Support:
1) Engage a qualified consultant to prepare the foundation
of a plan to establish Clearwater as a Major Boating
Center
2)“Knit together” the “Downtown Plan and the North
Marina Basin Plan along with adjacent areas
Lead Department
Marine and Aviation
Timeframe
6 months
Cost
$45,000- $50,000
Source of Funds General Fund Reserves
Staff Lead (and support)
Bill Morris
a. Gerri Campos
b. Michael Delk
c. Ed Chesney
Supporting Departments
Planning and Zoning
ED&H
Engineering (environmental)
Library
Parks and Recreation
Anticipated Deliverables
Comprehensive Boating Plan for Clearwater
Harbor, to include: 1) necessary components of
successful “boating center” in ULI context; current
components inventory; components currently
missing; “order of magnitude” costs for missing
components and Plan ; regulatory issues likely to be
involved in Plan implementation.
Activities to be Conducted Develop and Issue RFP March-
April2015 –
Select consultant May 2015
a. Online open survey to capture
participants not able to interact with
consultant
b. Consultant study period and
community engagement
May-
August 2015
Consultant Report Sept. 2015
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Status: Delayed up to 90 Days
Delay necessitated by extended negotiation of consultant
scope of work, as well as medical leave by Director.
Will not delay information “crosswalk” for North Marina
Plan
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ULI Implementation Work Program Summary- 8/3/15
Priority Items
Action Item-ULI 5 Create Comprehensive North Marina Master Plan
Objective Update 10 Year Old Special Area Plan to Reflect Current
Conditions and Create Framework to Facilitate Development
and Investment in Plan Area
Staff
Recommendation
Support
Lead Department
Planning and Development
Timeframe
12 Months
Draft/Issue RFP (2 to 4 Months) Study (6 to 8 Months)
Cost
$75,000 to $100,000
Source of Funds General Fund Reserve
Staff Lead (and
support)
Katie See (Lauren Matzke/Gina Clayton/Michael Delk/Bill
Morris/various other support staff as needed)
Supporting
Departments
Marine and Aviation
Economic Development
Anticipated
Deliverables
Revised Marina Area Master Plan
Activities to be
Conducted
Prepare and Issue RFP December 2014-
February 2015
Engage Consultant May 2015
Establish Stakeholder Advisory Group May 2015
Analysis/Public Engagement Process May – August
2015
Council Work Session-Draft Report September 2015
Council Plan Adoption November 2015
Status: On Schedule
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ULI Implementation Work Program Summary-8/3/15
Priority Items
Action Item- ULI 8 Create Master Development Plan for the Bluff/Coachman Park
/Waterfront
Objective Formulate a Master Development Plan for the Bluff/Coachman
Park/Waterfront to facilitate the recommendation of the ULI
Advisory Services Panel Report and Clearwater Downtown
Redevelopment Plan for the successful redevelopment of
Downtown
Staff
Recommendation
Support
Lead Department
Planning and Development - Master Development Plan
Economic Development & Housing - Development Consultant
Timeframe
22 Months
Draft/Issue RFP/Hire Consultants (5 Months) Study and
Approval Process (17 Months)
Cost
$200,000 to $250,000
Developer Costs TBD
Source of Funds General Fund Reserve
Staff Lead (and
support)
Michael Delk/Gina Clayton
Geri Campos Lopez/Denise Sanderson
Kevin Dunbar
Supporting
Departments
Engineering
Legal
Dependencies Charter amendments, if needed
Special Act amendments, if needed
Environmental permitting, if needed
Anticipated
Deliverables
Master Development Plan
Activities to be
Conducted
Prepare and Issue RFPs 3 months
Engage Consultants (refine scope of work) 2 months
Establish Stakeholder Advisory Group 1 month
Analysis/Public Engagement
Process/Prepare Draft Plan
9 - 12 months
Council Work Session-Draft Plan 1 month
Revisions to Draft Plan 2 month
Council Approval 1 month
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Status: On Schedule.
Council approved basic schedule and process template on 7/13/15.
Staff to clarify options for private developer participation. Discussion item scheduled for
8/17/15 CRA meeting.
The development consultant will work with the master planning consultant to ensure the
commercial development proposed in the Master Development Plan is economically
feasible and viable.
Subsequent Downtown Plan changes, as well as Charter and/or Special Act changes, may
be required.
[Please add Lead and Date filled here]
ULI Implementation Work Program Summary-8/3/15
Priority Items
Action Item-ULI 9 Boost Downtown Library as Activity Center to Support
Downtown Activation and Redevelopment
Objective Develop strategy to: 1) Make the Library an “Attractor Element”
in Downtown to bring additional people to the Downtown through
expanded mission as ”maker space”; 2) align the Library more
closely with the economic development priorities of the City for
Downtown, i.e. “entrepreneurial ecosystem”.
Staff
Recommendation
Support
Lead Department
Library
Timeframe
9 Months
Cost
$2300 –“Marker Space” Feasibility Study( Appropriated)
Contract/FTE to Develop P/P opportunities-TBD
Configuration of Space and Operating Costs-TBD
Source of Funds General Fund Reserves; CRA; Private Fund contributions
Staff Lead (and
support)
Barbara Pickell
Jen Obermaier
Supporting
Departments
Economic Development and Housing
CRA
Anticipated
Deliverables
Consultant Report on repurposing the Library to create
“maker space” components
Assessment of Library utilization feasibility as component
of emerging “entrepreneurial ecosystem”
Plans , as indicated, for space utilization, program scope,
partnerships development and funding
Activities to be
Conducted
Maker Space feasibility and Space Analysis March, 2015
“Entrepreneurial Ecosystem” MOU March, 2015
Hire Contract Employee to Develop P/P
partnership opportunities and agreements
April 2015
Library space configuration per consultant
study
April-September
2015
Status: On Schedule
“Maker Space” report completed. Stem centers build out
underway. Stem Center supervisor hired. Development of
[Please add Lead and Date filled here]
program options, within Clearwater SPARK ecosystem
underway. CRA/Library Interlocal Agreement for SPARK
activities being developed for CRA budget.
[Please add Lead and Date filled here]
ULI Implementation Work Program Summary
Priority Items
Action Item ULI 10 Use Bridge as Gateway – Aesthetic Design Component
Objective Evaluate fiscal, programmatic and regulatory feasibility of
highlighting bridge as Downtown redevelopment component
Staff
Recommendation
Support, as part of a public/private partnership (not funded
through Public Art & Design Fund) initiative:
● Existing model of success with Tampa’s bridge lighting
project; funded by City of Tampa, Tampa Electric and
Peoples Gas, Tampa Hillsborough Expressway Authority
Lead Department
Parks & Recreation: Cultural Affairs
Timeframe
1 ¾ to 2 years
Cost
To be determined
Source of Funds To be determined
Staff Lead (and
support)
Felicia Leonard
Christopher Hubbard
Supporting
Departments
Legal
Marine & Aviation
Engineering
Anticipated
Deliverables
FDOT permission
Feasibility analysis
Cost estimates from external consultant
Funding strategies
Agenda item
Call to Artists
Design Proposals
Commission Agreement
Project construction
Dependencies FDOT approval Anticipated
(June 2015)
Resource Constraints Funding To be determined
Public vs. Private (December 2015)
Activities to be
Conducted
FDOT permission June 2015
Feasibility analysis (5 comparable projects) July 2015
Cost estimates (external consultant) October 2015
Funding (Public/Private) December 2015
Agenda item for Council approval February 2016
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Create and issue Call for Proposals April 2016
Review and selection of design firm June 2016
Contracting, construction implementation July 2016
Permitting and construction December 2016
Deviations from
Timeframe
FDOT approval may need to be routed to
Tallahassee for review. Additional support
may be necessary from City’s lobbyists,
should this occur.
Status: On Schedule FDOT contacted, currently evaluating at
District 7 level. A staff meeting will be
scheduled by mid-July. Feasibility analysis
will proceed independent from FDOT
decision; due by end July.
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ULI Implementation Work Program Summary
Priority Items
Action Item ULI 12 Reconsider Downtown Design Guidelines and Sign Regulations
Objective Complete review of sections of Downtown Design Guidelines
and Sign Regulations vis-à-vis ULI Report; objectives and
stakeholder/merchant concerns
Staff
Recommendation
Support
Lead Department
Planning and Development
Timeframe
9 months
Cost
N/A (Will complete in-house)
Source of Funds N/A
Staff Lead (and
support)
Mark Parry
Gina Clayton
Michael Delk
Robert Tefft
Supporting
Departments
CRA
Economic Development and Housing
Dependencies N/A
Anticipated
Deliverables
Planning and Development staff analysis and
recommendations for Council discussion and direction
Amendments to Downtown Redevelopment Plan
Activities to be
Conducted
Consult with affected downtown organizations to determine
current concerns, including; DDB; Business Task Force; CRA;
CDP; C of Commerce; Downtown Merchants Association.
Activities to be
Conducted
FDOT permission June 2015
Feasibility analysis (5 comparable projects) July 2015
Cost estimates (external consultant) October 2015
Funding (Public/Private) December 2015
Agenda item for Council approval February 2016
Create and issue Call for Proposals April 2016
Review and selection of design firm June 2016
Contracting, construction implementation July 2016
Permitting and construction December 2016
Deviations from
Timeframe
FDOT approval may need to be routed to
Tallahassee for review. Additional support
[Please add Lead and Date filled here]
may be necessary from City’s lobbyists,
should this occur.
Status: On Schedule FDOT contacted, currently evaluating at
District 7 level. A staff meeting will be
scheduled by mid-July. Feasibility analysis
will proceed independent from FDOT
decision; due by end July.
[Please add Lead and Date filled here]
ULI Implementation Work Program Summary- 8/3/15
Priority Items
Action Item—ULI 15 Attract an Incubator
Objective
Determine appropriate CRA/City participation in emerging
“Entrepreneurial Ecosystem” to foster, incubate and support job
development and entrepreneurship in Downtown and East
Gateway
Staff
Recommendation
Support as part of private sector (and not solely public-funded)
initiative:
Incubation model already underway focusing on tech
entrepreneurship; staff exploring CRA financial
participation
Explore feasibility of a “Resource Center” or “One Stop”
concept with other partners
Lead Department
Economic Development and Housing
Timeframe
5 Months
Cost
TBD
Source of Funds CRA
Staff Lead (and
support)
Denise Sanderson
Audra Aja
Supporting
Departments
Library
Legal
CRA
Dependencies FSBDC of Pinellas (partner)
TAFFIE (partner)
Anticipated
Deliverables
CRA Funding Agreement
City/CRA/Partners MOU
Activities to be
Conducted
Meeting with Stakeholders December 2014 –
May 2015
Draft Plan (Vision, Mission, Goals,
Measurements ) for Ecosystem
December 2014
Evaluation of Funding Options January 2015
Conduct Needs Assessment (w/PCED) January 2015
Recommendation to CRA Executive
Director
February 2015
Draft MOU with Partners February 2015
Draft Agreements March-April 2015
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Status: On Schedule. MOU approved by CRA & Council in May 2015.
Follow up activities underway: Drafting budget for balance of current FY and FY15 -16.
Working with Partners (TAFFIE and FSBDC) to develop agreements for paid services. Will
bring appropriate budget requests to CRA and Council in August and agreements to CRA
and Council in September
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ULI Implementation Work Program Summary-8/3/15
Priority Items
Action Item-ULI 20 (20) Enhance Gateways
Staff
Recommendation
Support
Five Points Intersection complete
Obelisks installed at Cleveland/ Myrtle intersection
Other locations need right-of-way & feasibility
investigation
Lead Department
Engineering
Timeframe
Feasibility investigation- 6 months, then design & construction-
one year.
Cost
TBD
Source of Funds General Fund
Staff Lead (and
support)
Tim Kurtz (Engineering)
Anne Fogarty France (Economic Development/
Administration)
Supporting
Departments
Economic Development
Anticipated
Deliverables
List of potential locations with constraints
List of possible enhancement features
Final plans to be implemented
Activities to be
Conducted
Inventory gateways 2/15 – 3/15
Determine above ground, below ground &
jurisdictional constraints 3/15 – 6/15
Prepare list of potential enhancement
features 2/15 – 3/15
Match features to acceptable gateways
7/15
Prepare construction plans for installation
7/15 – 12/15
Construction 1/16 – 6/16
Dependencies:
Final branding designs and Cost
FDOT approvals
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Updates : On-Schedule
Waiting on completion of branding to determine design templates
Presented preliminary locations to DDB on 7/1/15
CRA Agenda Item planned for August/September timeframe
Construction schedule on time as projected.
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ULI Implementation Work Program Summary- 8/3/15
Priority Items
Action Item-ULI 27 Community Market/Mercado Feasibility Evaluation
Objective Create a festival core and/or a Mercado in the East Gateway as
a local activity center and civic core of the neighborhood
Staff
Recommendation
(1) Feasibility of Festival Core per the East Gateway Vision Plan;
(2) Investigation of "Mercado" as it needs a fixed location,
including feasibility and cost analysis
Lead Department
Economic Development and Housing
Timeframe
5 months (feasibility); Project timing--to be determined
Cost
Staff time; Project costs--to be determined
Source of Funds Festival Core: CRA Funds; Mercado: TBD
Staff Lead (and
support)
Geri Lopez
Ekaterini Gerakios-Siren
Engineering (Tom Mahony for Survey, Tim Kurtz for
Landscape, Chuck Lane for Real Estate)
Planning (Lauren Matzke for zoning)
Parks and Rec/Special Events (Festival needs)
Supporting
Departments
Engineering
Planning and Development
Parks and Recreation
Dependencies No external issues; dependent on internal work program staffing
and priorities
Anticipated
Deliverables
White paper on other “mercados”/community markets
Memo to CRA Board identifying anticipated costs and
pros/cons for policy discussion and direction
Activities to be
Conducted
Begin research January 2015
Survey Cleveland Street (starting at
intersection with Gulf to Bay Blvd.)
February/March
Meet with impacted property owners February
Create white paper February/March
Create memo to CRA April
Present to CRA Board April/May
Status: Complete: White paper completed; presented to Council in June
Follow-up —Project feasibility of “Mercado” to be conducted in
the same timeframe as Festival Core with recommendation to
CRA in 6-9 months
[Please add Lead and Date filled here]
ULI Implementation Work Program Summary- 8/3/15
Priority Items
Action Item- ULI 29 Comprehensive Branding
Objective
Re-brand and create a community identity
Staff
Recommendation
Project is underway. Continue to support.
Lead Department
Public Communications
Timeframe
Project is underway. Branding deliverables will be done summer
2015. Implementation will be done throughout 2016.
Cost
$100,000
Source of Funds Strategic Direction Action Plan
Staff Lead (and
support)
Joelle Castelli
Brand Manager (to be hired)
Part-time graphic designer (to be hired)
Supporting
Departments
Economic Development
Information Technology (website)
Dependencies None
Anticipated
Deliverables
Brand print, verbiage, talking points, graphic elements,
graphic implementation plan
Activities to be
Conducted
Branding Contract Approved by Council August 2014
Focus Groups and In-town visit September 2014
Surveys Conducted Dec. 2014 and
Jan. 2015
Brand Print Presentation March 2015
Graphics Package Delivered June 2015
Graphics Package Implementation June 2015 to 2016
Status: 3 Month Delay Delay Largely attributed to Extra Time Required to Establish
Creative Committee and Consultant Schedule
Creative Committee Begins Meeting July 20
Three month process
Graphics Package Delivered Fall 2015
Graphic Package Implemented 2016
[Please add Lead and Date filled here]
ULI Implementation Work Program Summary- 8/3/15
Priority Items
Action Item—ULI 30 Communicate the real estate market and potential for expansion
of real estate activity
Objective
1) Leverage ULI Report market analysis to market key available
sites and buildings
2) Prepare marketing material that highlights the housing, retail,
hotel and office demand for print, web-based and social media
campaign based upon ULI Analysis.
Staff
Recommendation
Support
Lead Department
Economic Development & Housing
Timeframe
4 months
Cost
$5,000
Source of Funds ED operating budget and/or CRA funds
Staff Lead (and
support)
Denise Sanderson
Laura Canary
Additional assistance provided by Anne Fogarty-France,
Katerina Gerakios-Siren, Audra Aja and Diane Hufford
Supporting
Departments
Public Communications
Real Estate Services
Dependencies None
Anticipated
Deliverables
Electronic (PDF) document summarizing available
sites/bldgs
Print version(s)
Activities to be
Conducted
Team mtg: Goals, audience January 2015
Identify available sites/bldgs January
Gather listing information January
Create document February
Gather names/addresses (mail/email) February
Place on website March
Post link on social media (LinkedIn,
Facebook, Twitter)
March
Post individual sites to TampaBaySites.org March
Distribute to stakeholders (realtors,
developers, land use attorneys, engineers)
March
[Please add Lead and Date filled here]
Status: On Schedule:
Marketing brochure and electronic documents distributed.
Project extended to accommodate 2 strategic marketing ads in Florida Trend September
and October targeted real estate and CEO editions. $ 8400 added to project budget to
accommodate development and placement of ads.
Total project cost: $9197
[Please add Lead and Date filled here]
ULI Implementation Work Program Summary- 8/3/15
Priority Items
Action Item-ULI 31 Create a Forum for the Discussion of Issues with the City ,
Development Partners and Community Stakeholders
Objective Provide a vehicle for the primary stakeholder interests in
Downtown and East Gateway to exchange information on ULI
Study implementation, exchange views on issues, share
information relevant to implementation activities and coordinate
individual activities related to ULI implementation
Staff
Recommendation
Support
Lead Department
CM
Timeframe
120 days
Cost
TBD
Source of Funds General Fund Reserves
Staff Lead (and
support)
Rod Irwin, ACM
Pam Akin, City Attorney
Rosemarie Call, City Clerk
Supporting
Departments
City Manager
City Attorney
City Clerk
Dependencies Compliance with Open Meeting Law Requirements
Anticipated
Deliverables
Staff Analysis of Organizational Options for Council
Review
Agenda Item for Special ULI Work Session in January
Establishment of stakeholder discussion format
Activities to be
Conducted
Research /compile options report for
Council Review and advice
December, 2014
Preparation of Agenda Item for Special
Work Session
January , 2015
Establishment of Stakeholder Discussion
format
March, 2015
Status: Complete. Initial Project abandoned due to difficulty of effective Open
Meeting Law compliance by key stakeholders in Downtown. As
an alternate, periodic Community Meeting Forum format, in
[Please add Lead and Date filled here]
conjunction with DDB, CDP and Regional Chamber adopted.
[Please add Lead and Date filled here]
ULI Implementation Work Program Summary- 8/3/15
Priority Items
Action Item-ULI 34 Investigate Use of TIF Bonds to Leverage Redevelopment
Objective Establish the economic, financial, programmatic and opportunity
cost considerations for the CRA in bond utilization, particularly
vis-a-vis internal financing alternatives
Staff
Recommendation
Support
Lead Department
CRA
Timeframe
90 days
Cost
< $5,000
Source of Funds CRA
Staff Lead (and
support)
Rod Irwin
Jay Ravins
Supporting
Departments
CRA
Finance
Dependencies CRA TIF Receipts
Bond market receptivity/interest rates
Anticipated
Deliverables
TIF Bond Utilization White Paper from Financial Advisor
CRA Board Briefing and Discussion Item
Activities to be
Conducted
CRA, Finance and Financial Advisor
Develop White Paper on TIF Bond
Utilization
December,2014-
January, 2015
CRA Board Briefing w/ Financial Advisor
and CRA/Finance staff
March, 2015
Status: Complete. CRA Briefing completed in March. Actual cost: $2500.
ULI REPORT IMPLEMENTATION MATRIX (P): Staff recommended initiatives to begin within 1st 90 days.
Funding Sources and Costs
ACTIONS
Lead
Department
General Fund
General Fund
Reserve(Including 500K
ULI)CRA Penny for Pinellas Enterprise Funds Federal State Other Total Funding Notes
FOCUS AREA 1: STRATEGY
Planning, Development and Design Strategies
STRATEGY 1.1: Waterfront District--Promote and grow the boating culture; instill activity along the waterfront.
1)Create a Comprehensive Boating Plan (P)
M&A
ED&H, P&R,
Library 59000 59000 $35k
1a)
Provide recreational boating experiences at
downtown marina
M&A
Legal 0 TBD
2)
Ensure environmental Integrity of Clearwater
Harbor
M&A
Engineering 0
(1) TBD; (2) n/a; (3)
$400k
3)Ensure future connections to the waterfront
P&D
P&R, Legal,
Engineering 0 TBD
4)Create a water taxi or ferry service
M&A
Legal 23184 23184
(2) TBD (subsidy
needed for contractor
plus est. $50k for beach
landing/floating dock)
5)
Create comprehensive North Marina Master Plan
(Small Area Plan) (P)
P&D
M&A 97372 97372
$75k+/- (subject to
change based on final
scope)
6)Attract waterfront restaurants
ED&H
CRA 0 TBD
7)
Capitalize and grow Old Clearwater Bay housing
stock
ED&H
P&D 0
TBD--Incentives needed
for Rehab program
funding; $15k for
consultant
SUBTOTAL STRATEGY 1.1 0 179556 0 0 0 0 0 0 179556
STRATEGY 1.2: Bluff/Waterfront
8)
Master Plan the Bluff/Waterfront:
-Appoint Steering Committee
-Engage Development Consultant
-RFP for Master Plan Consultant (Public
Engagement)
P&D
ED&H
ACM 0
$200-300k (depends on
scope)
Cost/Source of Funds
Page 1
8a)
Define Referendum process after Bluff Master
Plan (added for timeline purposes)
ACM, Legal
Clerk, PC 0
TBD: Election schedule
chosen will be major
determinant of cost
8b)
Following Master Plan process, conduct RFP
process for "horizontal or master" developer (to
develop opportunity sites along the Bluff)
ACM
ED&H 0 n/a
8c)Expand Coachman Park P&R 0 TBD
8d)Identify opportunity sites along the Bluff ACM 0 TBD
8e)Attract and promote a large draw on City Hall site ACM 0 TBD
8f)
Make attractive locations across the Bluff and to
the water (Cleveland street connection)
P&R
Engineering 0 TBD
9)Boost the Library (P)
Library
P&R
ED&H 77909 77909
$17,000 to upgrade PT
to FT; $50,000 for
evening hours, $50,000
for Fri & Sat morning,
general fund next
10)Use Bridge as Gateway (P)
P&R
Legal
Engineering 0
$350-400k (based on
Tampa's project--Could
be opportunity for
corporate sponsorship)
SUBTOTAL STRATEGY 1.2 0 77909 0 0 0 0 0 0 77909
STRATEGY 1.3: Central Business District: Make downtown more attractive; bring people to the streets; make downtown more navigable
11)Make downtown more navigable
Engineering
CRA 0
TBD, based upon
system selected
12)
Reconsider design guidelines and signage
regulations (P)P&D 0 n/a
13)
Consider application of Form-based Code (in the
Downtown Redevelopment Plan area)
P&D
Legal 0 Est. $75-100k
14)
Create a Streetscape Toolkit (for
secondary/arterial streets)
Engineering
ED&H 0
(3) $6m in Penny 3
allocated for Cleveland
Streetscape Phase 3
15)Attract an Incubator (P)
ED&H
CRA 0
(1) TBD--Potential CRA
financial participation;
(2) TBD
16)Consider City Hall with Intermodal Hub
CM/ACM
Engineering 0
TBD ($7.5m for City Hall
only as part of the CMA
proposal); $5.5M in
Penny 2017 for
17)
Create a secondary service-based retail
environment along Fort Harrison CRA 0 TBD
Page 2
18)
Attract additional retail/restaurants
(i.e. Find the next Starbucks)CRA 0 TBD
19)
Attract another cultural or entertainment venue to
the area (i.e. Find the next Capitol Theatre)ACM 0 TBD
SUBTOTAL STRATEGY 1.3 0 0 0 0 0 0 0 0 0
STRATEGY 1.4: Community Gateways and Connections
20)
Enhance Gateways (to include: five points
intersection; Cleveland and Myrtle, lntermodal
hub, Pinellas Trail; Fort Harrison & Court) (P)
Engineering
ED&H, CRA 0 TBD
21)
Promote downtown brand through signage,
public art, architectural elements, and green
space
P&D, P&R
PC, CRA,
Engineering 0 TBD
22)Build a garage near or adjacent to intermodal hub
ACM
Engineering 0
$7 M - $8 M per garage;
Source of Funds TBD
23)
Create bike/walk loop to connect Downtown with
North Greenwood and East Gateway
Engineering
P&R
CRA 0 est. $500k
24)Connect Jolley Trolley to East Gateway
ED&H
CRA 0 TBD
25)
Evaluate highest and best use of the existing golf
course and enhance Glen Oaks Park P&R 0 n/a
26)
Connect Glen Oaks to East Gateway via a
Stevenson Creek Trail
CRA
Engineering
P&R 0
Est. $400k not including
land acquisition
27)Commmunity Market (P)
CRA
ED&H 0
(1) TBD
(2) TBD
28)Promote Healthy Food
CRA
ED&H
P&R 0 TBD
SUBTOTAL STRATEGY 1.4 0 0 0 0 0 0 0 0 0
TOTAL FOCUS AREA 1 0 257465 0 0 0 0 0 0 257465
ACTIONS
Lead
Department Cost/Source of Funds
Page 3
General Fund
General Fund
Reserve(inlud 500K
ULI)CRA Penny for Pinellas Enterprise Funds Federal State Other Total Funding Notes
FOCUS AREA 2: COMMUNICATION/PARTNERSHIPS
Item 2.1: Clearwater must begin to actively tell its story
29)Conduct community branding effort (P)PC $100,000 100000 $100k
30)
Communicate the real estate market and
potential for expansion of real estate activity (P)
ED&H
PC $757 $8,440 9197 $5k
SUBTOTAL STRATEGY 2.1 757 108440 0 0 0 0 0 0 109197
Item 2.2:
31)
Create a forum for the discussion of issues with
the city, development partners, and community
stakeholders (P)ACM 0 n/a
SUBTOTAL STRATEGY 2.2 0 0 0 0 0 0 0 0 0
TOTAL FOCUS AREA 2 757 108440 0 0 0 0 0 0 109197
ACTIONS
Lead
Department
General Fund General Fund Reserve CRA Penny for Pinellas Enterprise Funds Federal State Other Total Funding Notes
FOCUS AREA 3: ORGANIZATIONAL CAPACITY AND IMPLEMENTATION
ITEM 3.1: Implementation
32)Identify Lead Responsibility CM 0 n/a
33)Revise Downtown Redevelopment Plan
P&D
CRA 0
TBD if consultant is
needed
34)
Investigate the use of TIF bonds to leverage
redevelopment (P)
ACM
Finance $2,500 2500 TBD
35)
Add Clean and Safe Program to Downtown
Redevelopment Plan
CRA
Police 0 TBD
36)Support Special Events
CRA, DDB
P&R 0
Recommend FY14-15
CRA funding: $75k
Blast Friday and $15k
Star Spec; DDB is
Cost/Source of Funds
Page 4
SUBTOTAL STRATEGY 3.1 0 0 2500 0 0 0 0 0 2500
ITEM 3.2: Engage Partners
37)Create framework for engaging partners CM/ACM 0 n/a
38)Pinellas County
CM/ACM
Engineering
ED&H 0 n/a
39)Business Leadership ED&H 0 n/a
40)Church of Scientology
ACM, ED&H
PC, P&D
Others?0 n/a
41)Community Leaders ACM 0 n/a
SUBTOTAL STRATEGY 3.2 0 0 0 0 0 0 0 0 0
TOTAL FOCUS AREA 3 0 0 2500 0 0 0 0 0 2500
TOTAL ALL FOCUS AREAS 757 365905 2500 0 0 0 0 0 369162
Page 5