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06/15/2015Monday, June 15, 2015 1:00 PM City of Clearwater City Hall 112 S. Osceola Avenue Clearwater, FL 33756 City Hall Chambers Community Redevelopment Agency Meeting Agenda June 15, 2015Community Redevelopment Agency Meeting Agenda 1. Call To Order 2. Approval of Minutes 2.1 Approve the minutes of the May 18, 2015 CRA Meeting as submitted in written summation by the City Clerk. 3. Citizens to be Heard Regarding Items Not on the Agenda 4. New Business Items 4.1 Overview and Review of Existing CRA Downtown Plan-Bluff/Coachman Park/ Waterfront Areas. 4.2 Bluff/ Coachman Park/ Waterfront Master Plan process alternatives. 4.3 Present a White Paper, “A Study of Markets/Mercados in the United States ,” and provide direction on next steps. 5. Trustee Discussion Items 5.1 Next Steps regarding ULI - Trustee Jonson 6. Adjourn Page 2 City of Clearwater Printed on 6/11/2015 Cover Memo City of Clearwater City Hall 112 S. Osceola Avenue Clearwater, FL 33756 File Number: ID#15-1392 Agenda Date: 6/15/2015 Status: Agenda ReadyVersion: 1 File Type: MinutesIn Control: Community Redevelopment Agency Agenda Number: 2.1 SUBJECT/RECOMMENDATION: Approve the minutes of the May 18, 2015 CRA Meeting as submitted in written summation by the City Clerk. SUMMARY: APPROPRIATION CODE AND AMOUNT: USE OF RESERVE FUNDS: Page 1 City of Clearwater Printed on 6/11/2015 Community Redevelopment Agency Meeting Minutes May 18, 2015 City of Clearwater City Hall 112 S. Osceola Avenue Clearwater, FL 33756 Meeting Minutes Monday, May 18, 2015 1:00 PM City Hall Chambers Community Redevelopment Agency Page 1 City of Clearwater Draft Community Redevelopment Agency Meeting Minutes May 18, 2015 Roll Call Present 4 - Chair George N. Cretekos, Trustee Jay E. Polglaze, Trustee Bill Jonson, and Trustee Hoyt Hamilton Absent 1 - Trustee Doreen Hock-DiPolito Also Present - William B. Horne II - City Manager, Rod Irwin - CRA Executive Director/ Assistant City Manager, Pamela K. Akin - City Attorney, Rosemarie Call - City Clerk, Nicole Sprague - Official Records and Legislative Services Coordinator To provide continuity for research, items are listed in agenda order although not necessarily discussed in that order. Unapproved 1. Call To Order The meeting was called to order at 1:14 p.m.at City Hall. 2. Approval of Minutes 2.1 Approve the minutes of the April 13, 2015 Special CRA Meeting and the May 4, 2015 CRA meeting as submitted in written summation by the City Clerk. Trustee Jonson moved to approve the minutes of the April 13, 2015 Special CRA Meeting as submitted in written summation by the City Clerk. The motion was duly seconded and carried unanimously. Trustee Jonson questioned the last sentence on page 5 may not reflect the Mayor's suggestion, which he understood as reviewing the existing plan so that everyone knew what was in there, what the goals and strategies were, and that would be a baseline to proceed further. The Mayor said he was comfortable with the language as written. Trustee Hamilton moved to approve the minutes of the May 4, 2015 CRA meeting as submitted in written summation by the City Clerk. The motion was duly seconded and carried unanimously. 3. Citizens to be Heard Regarding Items Not on the Agenda – None. Page 2 City of Clearwater Draft Community Redevelopment Agency Meeting Minutes May 18, 2015 4. New Business Items 4.1 Dedicate two portions of CRA-owned property as public right of way, authorize the appropriate officials to execute same and adopt Resolution 15-01. On January 10, 2002, City Council passed Ordinance 6834-01 vacating two small portions of city right-of-way along the east boundary of Prospect Avenue. The parcels contain approximately 209.51 square feet and 252.56 square feet. The vacation was intended to accommodate a previous development proposal for the Prospect Lake development site. The CRA took title to the vacated areas and the development proposal subsequently failed. These two parcels are still owned by the CRA and not needed for the current development proposal. Dedicating the parcels as right-of-way will restore east boundary of Prospect Avenue to its original condition. Trustee Jonson moved dedicate two portions of CRA-owned property as public right of way and authorize the appropriate officials to execute same. The motion was duly seconded and carried unanimously. Resolution 15-01 was presented and read by title only. Trustee Polglaze moved to adopt Resolution 15-01. The motion was duly seconded and upon roll call, the vote was: Ayes: 4 - Chair Cretekos, Trustee Polglaze, Trustee Jonson and Trustee Hamilton 5. Trustee Discussion Item 5.1 Urban Land Institute (ULI) Project - Trustee Jonson Trustee Jonson wishes to discuss the following areas: • Confirmation that the ULI discussion in June will include the following: o Staff presentation of Conceptual Alternatives for developing the Coachman Park/ Bluff Master Plan o Review of the existing Clearwater Downtown Redevelopment Plan (as I recall this was suggested by the Mayor at the last worksession). • ULI Project GANT Chart • Quarterly ULI Project update: format/content - suggesting a format that could be similar to the Weekly Project Report. Page 3 City of Clearwater Draft Community Redevelopment Agency Meeting Minutes May 18, 2015 CRA Executive Director Rod Irwin said the update to the Downtown Redevelopment Plan, as it relates to the bluff and the Coachman Park waterfront, would be the subject of the master plan moving forward. In response to questions, Mr. Irwin said he is in the process of creating a chart that reflects the ongoing projects and scheduled plan completions. The City Manager said they were not yet comfortable with the format and will have it completed soon. In response to a question regarding the next scheduled ULI update, Mr. Horne said a PowerPoint Presentation would be provided as it has been done in the past. Staff would look at the format of existing reports to see if there is an opportunity to add information regarding the status of ULI projects. Mr. Irwin said they will schedule the quarterly report in July. In response to a question regarding The Nolan, Economic Development and Housing Director Geri Campos-Lopez said the pile driver is on site; work will begin once test probes are complete. The foundation for building B, closest to Cleveland St., will be first. Plans for the rest of the buildings have been submitted for permitting. Underground utility and storm water installations will be going on next week. 6. Adjourn The meeting adjourned at 1:33 p.m. Chair Community Redevelopment Agency Attest City Clerk Page 4 City of Clearwater Draft Cover Memo City of Clearwater City Hall 112 S. Osceola Avenue Clearwater, FL 33756 File Number: ID#15-1383 Agenda Date: 6/15/2015 Status: Agenda ReadyVersion: 1 File Type: Action ItemIn Control: Community Redevelopment Agency Agenda Number: 4.1 SUBJECT/RECOMMENDATION: Overview and Review of Existing CRA Downtown Plan-Bluff/Coachman Park/ Waterfront Areas. SUMMARY: Overview and review of Existing CRA Downtown Plan- Bluff/ Coachman Park/ Waterfront Area: ·Background and Plan Components (Lopez) ·Coachman Park Element (Dunbar) ·Charter/ Legal Provisions (Akin) ·Implementation Status/ Issues (Irwin) Page 1 City of Clearwater Printed on 6/11/2015 Ov e r v i e w Ov e r v i e w of C R A of C R A Ov e r v i e w Ov e r v i e w of C R A of C R A Do w n t o w n Do w n t o w n Do w n t o w n Do w n t o w n Re d e v e l o p m e n t P l a n Re d e v e l o p m e n t P l a n Pu r p o s e o f t h e P l a n Pu r p o s e o f t h e P l a n •• Ad o pte d i n F e b . 2 0 0 4 a s a 2 0 Ad o pte d i n F e b . 2 0 0 4 a s a 2 0 - -yea r plan yea r plan pp ypyp •• Re f l e c t s d e s i r e t o “ Re f l e c t s d e s i r e t o “ re c l a i m i t s re c l a i m i t s tr a d i t i o n a l d o w n t o w n a n d m a k e i t t h e tr a d i t i o n a l d o w n t o w n a n d m a k e i t t h e tr a d i t i o n a l do w n t o w n an d ma k e it the tr a d i t i o n a l do w n t o w n an d ma k e it the ce n t e r a n d h e a r t o f t h e c i t y . ” ce n t e r a n d h e a r t o f t h e c i t y . ” •• “ a m a j o r p l a y e r i n t h e c i t y ’s “ a m a j o r p l a y e r i n t h e c i t y ’s •• …a ma j o r pl a y e r in th e ci t y s …a ma j o r pl a y e r in th e ci t y s ec o n o m i c l i f e a n d h a s a g r a n d ec o n o m i c l i f e a n d h a s a g r a n d op p o r t u n i t y t o i n c r e a s e i t s e c o n o m i c op p o r t u n i t y t o i n c r e a s e i t s e c o n o m i c op p o r t u n i t y to in c r e a s e it s ec o n o m i c op p o r t u n i t y to in c r e a s e it s ec o n o m i c im p a c t t h r o u g h r e d e v e l o p m e n t ” im p a c t t h r o u g h r e d e v e l o p m e n t ” Pu r p o s e o f t h e P l a n Pu r p o s e o f t h e P l a n •• Spec i a l A r e a P l a n i n a c c o r d a n c e w i t h Spec i a l A r e a P l a n i n a c c o r d a n c e w i t h pp Co u n t y w i d e a n d G r o w t h M a n a g e m e n t Co u n t y w i d e a n d G r o w t h M a n a g e m e n t Ru l e s Ru l e s –– La n d u s e e s t a b l i s h e s d e v e l o p m e n t La n d u s e e s t a b l i s h e s d e v e l o p m e n t po t e n t i a l f o r 6 c h a r a c t e r d i s t r i c t s po t e n t i a l f o r 6 c h a r a c t e r d i s t r i c t s po t e n t i a l fo r 6 ch a r a c t e r di s t r i c t s po t e n t i a l fo r 6 ch a r a c t e r di s t r i c t s •• CR A ’ s C o m m u n i t y R e d e v e l o p m e n t CR A ’ s C o m m u n i t y R e d e v e l o p m e n t Pl a n i n a c c o r d a n c e w i t h F l o r i d a Pl a n i n a c c o r d a n c e w i t h F l o r i d a Pl a n in ac c o r d a n c e wi t h Fl o r i d a Pl a n in ac c o r d a n c e wi t h Fl o r i d a Ch a p t e r 1 6 3 Ch a p t e r 1 6 3 Gu i d e s f u t u r e a c t i o n s a n d p r o j e c t s Gu i d e s f u t u r e a c t i o n s a n d p r o j e c t s –– Gu i d e s fu t u r e ac t i o n s an d pr o j e c t s Gu i d e s fu t u r e ac t i o n s an d pr o j e c t s Co m p o n e n t s o f t h e P l a n Co m p o n e n t s o f t h e P l a n •• La n d U s e P l a n / R e d e v e l o p m e n t P l a n La n d U s e P l a n / R e d e v e l o p m e n t P l a n Ch t D i t i t Ch t D i t i t –– Ch ar a c ter Di stricts Ch ar a c ter Di stricts –– De s i g n G u i d e l i n e s De s i g n G u i d e l i n e s Ho u s i n g / N e i g h b o r h o o d E l e m e n t Ho u s i n g / N e i g h b o r h o o d E l e m e n t –– Ho u s i n g / N e i g h b o r h o o d El e m e n t Ho u s i n g / N e i g h b o r h o o d El e m e n t –– Ma s t e r S t r e e t s c a p e a n d Ma s t e r S t r e e t s c a p e a n d W a y f i n d i n g Wa y f i n d i n g Pa r k s a n d R e c r e a t i o n Pa r k s a n d R e c r e a t i o n –– Pa r k s an d Re c r e a t i o n Pa r k s an d Re c r e a t i o n –– Tr a n s p o r t a t i o n S y s t e m Tr a n s p o r t a t i o n S y s t e m Co m p o n e n t s o f t h e P l a n Co m p o n e n t s o f t h e P l a n •• Pl a n I m p l e m e n t a t i o n Pl a n I m p l e m e n t a t i o n Pb l i A i t i I t i P l Pb l i A i t i I t i P l –– Publ i c Ame n it i es Inc e n ti ve Poo l Publ i c Ame n it i es Inc e n ti ve Poo l –– Do w n t o w n S t r a t e g i e s Do w n t o w n S t r a t e g i e s –– Ca p i t a l I m p r o v e m e n t P l a n Ca p i t a l I m p r o v e m e n t P l a n –– Re d e v e l o p m e n t I n c e n t i v e s Re d e v e l o p m e n t I n c e n t i v e s –– TI F R e v e n u e s A v a i l a b l e TI F R e v e n u e s A v a i l a b l e Vi s i o n / G u i d i n g P r i n c i p l e s Vi s i o n / G u i d i n g P r i n c i p l e s •• Re v i t a l i z a t i o n o f d o w n t o w n i s c r i t i c a l Re v i t a l i z a t i o n o f d o w n t o w n i s c r i t i c a l to c i t y ’ s o v e r a l l s u c c e s s ; u t i l i z e a l l to c i t y ’ s o v e r a l l s u c c e s s ; u t i l i z e a l l to o l s a n d i n c e n t i v e s a v a i l a b l e i n t h e to o l s a n d i n c e n t i v e s a v a i l a b l e i n t h e CR A CR A •• Do w n t o w n w i l l b e a n i n t e g r a t e d Do w n t o w n w i l l b e a n i n t e g r a t e d Do w n t o w n wi l l be an in t e g r a t e d Do w n t o w n wi l l be an in t e g r a t e d co m m u n i t y w i t h a m i x o f r e t a i l , co m m u n i t y w i t h a m i x o f r e t a i l , re s i d e n t i a l , o f f i c e , a n d r e c r e a t i o n a l re s i d e n t i a l , o f f i c e , a n d r e c r e a t i o n a l re s i d e n t i a l , of f i c e , an d re c r e a t i o n a l re s i d e n t i a l , of f i c e , an d re c r e a t i o n a l op p o r t u n i t i e s op p o r t u n i t i e s Vi s i o n / G u i d i n g P r i n c i p l e s Vi s i o n / G u i d i n g P r i n c i p l e s •• Do w n t o w n ’ s u n i que w a t e r f r o n t s h o u l d Do w n t o w n ’ s u n i que w a t e r f r o n t s h o u l d qq be a f o c a l p o i n t f o r r e v i t a l i z a t i o n be a f o c a l p o i n t f o r r e v i t a l i z a t i o n ef f o r t s ; v i e w s o f a n d a c c e s s t o t h e ef f o r t s ; v i e w s o f a n d a c c e s s t o t h e wa t e r m u s t b e p r e s e r v e d wa t e r m u s t b e p r e s e r v e d •• Ci t y H a l l s i t e m a y b e r e d e v e l o p e d w i t h Ci t y H a l l s i t e m a y b e r e d e v e l o p e d w i t h Ci t y Ha l l si t e ma y be re d e v e l o p e d with Ci t y Ha l l si t e ma y be re d e v e l o p e d with us e s o t h e r t h a n g o v e r n m e n t a l / p u b l i c us e s o t h e r t h a n g o v e r n m e n t a l / p u b l i c us e s t o f a c i l i t a t e r e n e w a l o f d o w n t o w n us e s t o f a c i l i t a t e r e n e w a l o f d o w n t o w n us e s to fa c i l i t a t e re n e w a l of do w n t o w n us e s to fa c i l i t a t e re n e w a l of do w n t o w n Vi s i o n / G u i d i n g P r i n c i p l e s Vi s i o n / G u i d i n g P r i n c i p l e s •• Qu a l i t y u r b a n d e s i gn i s c r i t i c a l Qu a l i t y u r b a n d e s i gn i s c r i t i c a l ygyg •• Vi s u a l a n d p e r f o r m i n g a r t s a r e a v i t a l Vi s u a l a n d p e r f o r m i n g a r t s a r e a v i t a l pa r t o f d o w n t o w n pa r t o f d o w n t o w n pa r t of do w n t o w n pa r t of do w n t o w n •• An a d e q u a t e p a r k i n g s u p p l y m u s t b e An a d e q u a t e p a r k i n g s u p p l y m u s t b e av a i l a b l e c o t e r m i n o u s w i t h n e w u s e s av a i l a b l e c o t e r m i n o u s w i t h n e w u s e s av a i l a b l e co t e r m i n o u s wi t h ne w uses av a i l a b l e co t e r m i n o u s wi t h ne w uses Do w n t o w n C o r e Ch a r a c t e r D i s t r i c t Do w n t o w n C o r e Ch a r a c t e r D i s t r i c t Do w n t o w n C o r e Ch a r a c t e r D i s t r i c t Do w n t o w n C o r e Ch a r a c t e r D i s t r i c t •• Di s t r i c t V i s i o n : R e d e v e l o pme n t o f t w o Di s t r i c t V i s i o n : R e d e v e l o pme n t o f t w o pp ke y p u b l i c w a t e r f r o n t p a r c e l s l o c a t e d ke y p u b l i c w a t e r f r o n t p a r c e l s l o c a t e d on t h e B l u f f i s a n t i c i pat e d on t h e B l u f f i s a n t i c i pat e d pp –– Ha r b o r v i e w / C o a c h m a n P a r k Ha r b o r v i e w / C o a c h m a n P a r k — —P u b l i c u s e s Pu b l i c u s e s su c h a s r e t a i l / r e s t a u r a n t / c o n v e n t i o n su c h a s r e t a i l / r e s t a u r a n t / c o n v e n t i o n ce n t e r / h o t e l / e n t e r t a i n m e n t u s e s w i t h i n ce n t e r / h o t e l / e n t e r t a i n m e n t u s e s w i t h i n th e f o o t p r i n t o f H a r b o r v i e w th e f o o t p r i n t o f H a r b o r v i e w –– Ci t y H a l l / C a l v a r y B a p t i s t C h u r c h s i t e Ci t y H a l l / C a l v a r y B a p t i s t C h u r c h s i t e —— Re d e v e l o p m e n t o f t h e s e p a r c e l s a s Re d e v e l o p m e n t o f t h e s e p a r c e l s a s re s i d e n t i a l / r e t a i l a n d m i x e d u s e re s i d e n t i a l / r e t a i l a n d m i x e d u s e re s i d e n t i a l / r e t a i l an d mi x e d us e re s i d e n t i a l / r e t a i l an d mi x e d us e Do w n t o w n C o r e Ch a r a c t e r D i s t r i c t Do w n t o w n C o r e Ch a r a c t e r D i s t r i c t •• Fu n c t i o n Fu n c t i o n Bl f f ( d t i t i ) h d t h h Bl f f ( d t i t i ) h d t h h –– Bl uff (as des ti na ti on ) e n han c e d th ro u g h Bl uff (as des ti na ti on ) e n han c e d th ro u g h im p r o v e m e n t s t o C o a c h m a n P a r k , im p r o v e m e n t s t o C o a c h m a n P a r k , re t e n t i o n o f pub l i c a c c e s s t o t h e re t e n t i o n o f pub l i c a c c e s s t o t h e pp wa t e r f r o n t a n d c o n t i n u e d e m p h a s i s o n wa t e r f r o n t a n d c o n t i n u e d e m p h a s i s o n Ma i n L i b r a r y a s a c o m m u n i t y g a t h e r i n g Ma i n L i b r a r y a s a c o m m u n i t y g a t h e r i n g plac e , cu ltu ral at t rac t ion and n orth anchor plac e , cu ltu ral at t rac t ion and n orth anchor p a c e , c u t u a a t t a c t o a d o t a c o p a c e , c u t u a a t t a c t o a d o t a c o –– Do w n t o w n C o r e r e d e v e l o p e d a s a f a m i l y Do w n t o w n C o r e r e d e v e l o p e d a s a f a m i l y - - or i e n t e d e n t e r t a i n m e n t d e s t i n a t i o n or i e n t e d e n t e r t a i n m e n t d e s t i n a t i o n in c l u d i n g a m a r i n a c u l t u r a l e v e n t s a n d in c l u d i n g a m a r i n a c u l t u r a l e v e n t s a n d in c l u d i n g a ma r i n a , cu l t u r a l ev e n t s and in c l u d i n g a ma r i n a , cu l t u r a l ev e n t s and at t r a c t i o n , f e s t i v a l s , r e s t a u r a n t s , t h e a t e r at t r a c t i o n , f e s t i v a l s , r e s t a u r a n t s , t h e a t e r an d s h o p p i n g an d s h o p p i n g Do w n t o w n C o r e Ch a r a c t e r D i s t r i c t Do w n t o w n C o r e Ch a r a c t e r D i s t r i c t •• In t e n s i t y/D e n s i t y/H e i ght In t e n s i t y/D e n s i t y/H e i ght yy g yy g –– FA R o f 4 FA R o f 4 –– 70 d w e l l i n gs/ a c r e o r 9 5 h o t e l u n i t s / a c r e 70 d w e l l i n gs/ a c r e o r 9 5 h o t e l u n i t s / a c r e gg –– No m a x h e i g h t r e s t r i c t i o n No m a x h e i g h t r e s t r i c t i o n UL I R e p o r t S u m m a r y UL I R e p o r t S u m m a r y UL I R e p o r t S u m m a r y UL I R e p o r t S u m m a r y Wa t e r f r o n t B o u n d a r i e s Wa t e r f r o n t B o u n d a r i e s Wa t e r f r o n t D i s t r i c t Wa t e r f r o n t D i s t r i c t Pa ge 1 9 “ … u n i que a n d u n d e r u s e d a s s e t Pa ge 1 9 “ … u n i que a n d u n d e r u s e d a s s e t gqgq to t h e c i t y . ” to t h e c i t y . ” •• En h a n c e a n d s t r e n g t h e n C o a c h m a n En h a n c e a n d s t r e n g t h e n C o a c h m a n En h a n c e an d st r e n g t h e n Co a c h m a n En h a n c e an d st r e n g t h e n Co a c h m a n Pa r k Pa r k •• Pr o m o t e a n d g r o w b o a t i n g c u l t u r e Pr o m o t e a n d g r o w b o a t i n g c u l t u r e •• Pr o m o t e an d gr o w bo a t i n g cu l t u r e Pr o m o t e an d gr o w bo a t i n g cu l t u r e •• In s t i l l a c t i v i t y a l o n g t h e w a t e r f r o n t In s t i l l a c t i v i t y a l o n g t h e w a t e r f r o n t Wa t e r f r o n t D i s t r i c t Wa t e r f r o n t D i s t r i c t •• Ma k e C l e a r w a t e r t h e b o a t i n g c a pital of Ma k e C l e a r w a t e r t h e b o a t i n g c a pital of gpgp th e r e g i o n th e r e g i o n •• En h a n c e p u b l i c a c c e s s t o t h e En h a n c e p u b l i c a c c e s s t o t h e En h a n c e pu b l i c ac c e s s to th e En h a n c e pu b l i c ac c e s s to th e wa t e r f r o n t wa t e r f r o n t •• Co n n e c t t h e w a t e r f r o n t t o t h e c i t y Co n n e c t t h e w a t e r f r o n t t o t h e c i t y •• Co n n e c t th e wa t e r f r o n t to th e ci t y Co n n e c t th e wa t e r f r o n t to th e ci t y Bl u f f B o u n d a r i e s Bl u f f B o u n d a r i e s Bl u f f D i s t r i c t Bl u f f D i s t r i c t •• Pa ge 2 2 “ T h i s e l e v a t e d v a n t a ge point Pa ge 2 2 “ T h i s e l e v a t e d v a n t a ge point gg p gg p …c a n b e c a p t u r e d a s a n a s s e t f o r b o t h …c a n b e c a p t u r e d a s a n a s s e t f o r b o t h ec o n o m i c d e v e l o pme n t a n d pub l i c ec o n o m i c d e v e l o pme n t a n d pub l i c pppp ac c e s s p u r p o s e s . ” ac c e s s p u r p o s e s . ” •• Pa g e 2 3 “…p a n e l b e l i e v e s Pa g e 2 3 “…p a n e l b e l i e v e s Pa g e 23 …p a n e l be l i e v e s Pa g e 23 …p a n e l be l i e v e s de v e l o p m e n t a l o n g t h e B l u f f i s de v e l o p m e n t a l o n g t h e B l u f f i s es s e n t i a l t o t h e s u c c e s s o f t h e d i s t r i c t es s e n t i a l t o t h e s u c c e s s o f t h e d i s t r i c t es s e n t i a l to th e su c c e s s of th e di s t r i c t es s e n t i a l to th e su c c e s s of th e di s t r i c t an d t h e c i t y . ” an d t h e c i t y . ” Bl u f f D i s t r i c t — T h e m e s Bl u f f D i s t r i c t — T h e m e s •• Ca pit a l i z e o n t h e pro m i n e n c e o f t h e Ca pit a l i z e o n t h e pro m i n e n c e o f t h e pppp bl u f f bl u f f •• Co n n e c t t h e w a t e r f r o n t t o t h e Co n n e c t t h e w a t e r f r o n t t o t h e Co n n e c t th e wa t e r f r o n t to th e Co n n e c t th e wa t e r f r o n t to th e do w n t o w n a r e a do w n t o w n a r e a •• Ba l a n c e l a n d u s e s f o r d i f f e r e n t Ba l a n c e l a n d u s e s f o r d i f f e r e n t •• Ba l a n c e la n d us e s fo r di f f e r e n t Ba l a n c e la n d us e s fo r di f f e r e n t pr e f e r e n c e s a n d u s e r t y p e s pr e f e r e n c e s a n d u s e r t y p e s Bl u f f D i s t r i c t — A p p r o a c h Bl u f f D i s t r i c t — A p p r o a c h Ma s t e r P l a n t h e B l u f f D i s t r i c t t h r o u gh a Ma s t e r P l a n t h e B l u f f D i s t r i c t t h r o u gh a gg pu b l i c pu b l i c - -p r i v a t e p a r t n e r s h i p pr i v a t e p a r t n e r s h i p •• Sh o u l d n o t b e d e v e l o p e d o r a l t e r e d Sh o u l d n o t b e d e v e l o p e d o r a l t e r e d Sh o u l d no t be de v e l o p e d or al t e r e d Sh o u l d no t be de v e l o p e d or al t e r e d wi t h o u t a g u i d i n g v i s i o n wi t h o u t a g u i d i n g v i s i o n •• Ba l a n c e i n r e s i d e n t a n d s t a k e h o l d e r Ba l a n c e i n r e s i d e n t a n d s t a k e h o l d e r •• Ba l a n c e in re s i d e n t an d st a k e h o l d e r Ba l a n c e in re s i d e n t an d st a k e h o l d e r ne e d s s h o u l d b e g o a l o f m a s t e r ne e d s s h o u l d b e g o a l o f m a s t e r pl a n n i n g e x e r c i s e pl a n n i n g e x e r c i s e pl a n n i n g ex e r c i s e pl a n n i n g ex e r c i s e Bl u f f D i s t r i c t — A p p r o a c h Bl u f f D i s t r i c t — A p p r o a c h •• Ex pan d C o a c h m a n P a r k Ex pan d C o a c h m a n P a r k pp –– Bo t h p r o g r a m m a t i c a l l y a n d p h y s i c a l l y t o Bo t h p r o g r a m m a t i c a l l y a n d p h y s i c a l l y t o cr e a t e a g r e a t e r p r e s e n c e , m o r e a c t i v e cr e a t e a g r e a t e r p r e s e n c e , m o r e a c t i v e us e s us e s –– Sc a l e o f f u t u r e g r e e n s p a c e s h o u l d b e Sc a l e o f f u t u r e g r e e n s p a c e s h o u l d b e ba l a n c e d w i t h d e v e l o p m e n t i n t h e a r e a ba l a n c e d w i t h d e v e l o p m e n t i n t h e a r e a •• “… t o o m u c h g r e e n s p a c e i s a s b a d a s n o t “… t o o m u c h g r e e n s p a c e i s a s b a d a s n o t en o u g h ” en o u g h ” en o u g h .. . en o u g h .. . Bl u f f D i s t r i c t — A p p r o a c h Bl u f f D i s t r i c t — A p p r o a c h •• In d e n t i f y o pp or t u n i t y s i t e s a l o n g the In d e n t i f y o pp or t u n i t y s i t e s a l o n g the yp p y g yp p y g Bl u f f Bl u f f — — –– Pa r k i n g l o t b e t w e e n L i b r a r y a n d Pa r k i n g l o t b e t w e e n L i b r a r y a n d gygy Ha r b o r v i e w Ha r b o r v i e w –– Ha r b o r v i e w C e n t e r s h o u l d b e d e m o l i s h e d Ha r b o r v i e w C e n t e r s h o u l d b e d e m o l i s h e d to m a k e r o o m f o r a n e x p a n d e d to m a k e r o o m f o r a n e x p a n d e d Co a c h m a n P a r k a n d a m i x o f u s e s t h a t Co a c h m a n P a r k a n d a m i x o f u s e s t h a t il d i d t i l t i l d t t il d i d t i l t i l d t t inc lude r e s id en ti al, r e tail a n d r e s tau r a n t inc lude r e s id en ti al, r e tail a n d r e s tau r a n t Bl u f f D i s t r i c t — A p p r o a c h Bl u f f D i s t r i c t — A p p r o a c h •• At t r a c t a n d pro m o t e a l a r ge d r a w At t r a c t a n d pro m o t e a l a r ge d r a w pgpg –– Id e n t i f y s i m i l a r o r g a n i z a t i o n s o r Id e n t i f y s i m i l a r o r g a n i z a t i o n s o r in s t i t u t i o n s t h a t c o u l d c o n s i d e r t h e in s t i t u t i o n s t h a t c o u l d c o n s i d e r t h e lo c a t i o n lo c a t i o n –– A l a r g e f a m i l y A l a r g e f a m i l y - -o r i e n t e d t o u r i s t a t t r a c t i o n or i e n t e d t o u r i s t a t t r a c t i o n to b r i n g b e a c h to b r i n g b e a c h - -g o i n g t o u r i s t s go i n g t o u r i s t s Bl u f f D i s t r i c t — A p p r o a c h Bl u f f D i s t r i c t — A p p r o a c h Br i n g u s e r s t o t h e B l u f f a n d b e yon d Br i n g u s e r s t o t h e B l u f f a n d b e yon d gygy •• Bo o s t t h e l i b r a r y Bo o s t t h e l i b r a r y •• Ma k e a t t r a c t i v e c o n n e c t i o n s a c r o s s Ma k e a t t r a c t i v e c o n n e c t i o n s a c r o s s •• Ma k e at t r a c t i v e co n n e c t i o n s ac r o s s Ma k e at t r a c t i v e co n n e c t i o n s ac r o s s th e B l u f f a n d t o t h e w a t e r th e B l u f f a n d t o t h e w a t e r Ut h b i d t Ut h b i d t •• Use th e brid ge a s g a tew a y Use th e brid ge a s g a tew a y Co a c h m a n P a r k Co a c h m a n P a r k Bl u f f P a r k P a r c e l s Bl u f f P a r k P a r c e l s Co a c h m a n P a r k Co a c h m a n P a r k Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s • 2. 0 1 ( d ) ( 5 ) ( v ) – pr o h i b i t s  th e  sa l e ,  do n a t i o n ,  le a s e  or   co n v e y a n c e of an y pr o p e r t y de s i g n a t e d co n v e y a n c e  of  an y  pr o p e r t y  de s i g n a t e d   re c r e a t i o n  op e n  sp a c e  on  th e  Ci t y ’ s   co m p r e h e n s i v e la n d us e pl a n at an y time co m p r e h e n s i v e  la n d  us e  pl a n  at  an y  time  fr o m  11 / 1 6 / 1 9 8 9   fo r w a r d ,  wi t h o u t  prior  ap p r o v a l at re f e r e n d u m . ap p r o v a l  at  re f e r e n d u m .   Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s • 2. 0 1 ( d ) ( 5 ) ( v ) • Th e r e  ar e  tw o  ex c e p t i o n s :   – Th e pr o p e r t y ca n be le a s e d fo r an ex i s t i n g Th e  pr o p e r t y  ca n  be  le a s e d  fo r  an  ex i s t i n g   us e ; a n d   – th e co u n c i l ma y de d i c a t e ri g h t of wa y fr o m oran th e  co u n c i l  ma y  de d i c a t e  ri g h t  of  wa y  fr o m  or an  ea s e m e n t  ov e r  th e  pr o p e r t y .   Th i s  pr o v i s i o n  ap p l i e s  ci t y  wi d e . Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s • 2. 0 1 ( d ) ( 5 ) ( v i ) :  pr o h i b i t s  va c a t i n g  fo r  pr i v a t e   be n e f i t ,  a ri g h t  of  wa y  or  ea s e m e n t  wh i c h   te r m i n a t e s  at ,  or  pr o v i d e s   ac c e s s  to ,  th e   wa t e r ' s  ed g e  of  a bo d y  of  fr e s h  or  sa l t  water.  • NO T E : th i s se c t i o n do e s no t co n t a i n a NO T E :  th i s  se c t i o n  do e s  no t  co n t a i n  a  re f e r e n d u m  pr o v i s i o n ;  th e r e f o r e ,  th i s   pr o v i s i o n wo u l d ha v e to be am e n d e d to pr o v i s i o n  wo u l d  ha v e  to  be  am e n d e d   to   al l o w  va c a t i n g   fo r  pr i v a t e  be n e f i t .   • Th i s pr o v i s i o n ap p l i e s ci t y wi d e • Th i s  pr o v i s i o n  ap p l i e s  ci t y  wi d e . Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s • 2. 0 1 (d)( 6) () ( ) – ap p l i e s  to : th e pr o p e r t y be l o w th e 28 fo o t li n e • th e  pr o p e r t y  be l o w  th e  28  fo o t  li n e   • Me m o r i a l  Ca u s e w a y  (S . R .  60 )  –a  1,200‐ f id ih f li b foo t ‐wid e right‐of‐wa y ,  lying  bet w e e n   th e  ea s t  ab u t m e n t  of  th e  we s t  br i d g e   d h li f Cl b an d the ea s t  li ne  of Cl ea r w a t e r  Ha r bor • an d  ce r t a i n  ot h e r  pr o p e r t i e s .   Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s • 2. 0 1 (d)( 6) co n t ’ d () ( ) – Pr o h i b i t s t h e  de v e l o p m e n t  or   ma i n t e n a n c e of th e pr o p e r t y fo r ma i n t e n a n c e  of  th e  pr o p e r t y  fo r   ot h e r  th a n  op e n  sp a c e  an d  pu b l i c   l h h ut i lit i e s  to g e t her  wi t h as s o c i a t e d   ap p u r t e n a n c e s ,  wi t h o u t  a  re f e r e n d u m .   Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s • 2. 0 1 (d)( 6) co n t ’ d () ( ) – Pr o v i d e s  fo r  ci t y ‐ow n e d  te n n i s  co u r t s   an d as s o c i a t e d ap p u r t e n a n c e s onthe an d  as s o c i a t e d  ap p u r t e n a n c e s  on the  pr o p e r t y  so u t h  of  Cl e v e l a n d  St r e e t .   l f Pr o v i d e s  a de t a i led  an d  sp e c i fic   ex e m p t i o n  fo r  th e  pu b l i c  do c k s ,  boat  sl i p s  et c . Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s • 2. 0 1 (d)( 7)  () ( ) – pr o h i b i t s  th e  sa l e ,  do n a t i o n  or  le a s e   or ot h e r tr a n s f e r or us e of or  ot h e r  tr a n s f e r  or  us e  of   th e p r o p e r t y  fo r  ot h e r  th a n  ci t y   fl h f fac i lit i e s  wi t hou t  a re fer e n d u m .   Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s • 2. 0 1 (d)( 7)  () ( ) – Co n t a i n s  tw o  ex c e p t i o n s :   h b • the Ha r bor v i e w  Ce n t e r  st r u c t u r e   wh i c h  ma y  be  le a s e d  an d  us e d  for  an y  mu n i c i p a l  pu r p o s e ; a n d   • Co u n c i l ma y gr a n t ea s e m e n t s for Co u n c i l  ma y  gr a n t  ea s e m e n t s  for  un d e r g r o u n d  ut i l i t i e s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Sp e c i a l A c t R e s t r i c t i o n s Sp e c i a l A c t R e s t r i c t i o n s • Ch a p t e r  11 0 5 0  La w s  of  Fl o r i d a  19 2 5 – Al l  of  th e  de s c r i b e d  pr o p e r t y  mu s t  be used  fo r  pu b l i c  pu r p o s e s  or  it  wi l l  re v e r t  to  the  St a t e .   – Th e  50 0  fe e t  to  th e  no r t h  of  th e  ce n t e r   li n e  mu s t  be  us e d  fo r  pu b l i c  pa r k s  an d   pl a c e s  of  re c r e a t i o n  on l y ,  an d  ma y  no t  be  d f il d h us e d for  ca r n iva ls an d show s . Sp e c i a l A c t R e s t r i c t i o n s Sp e c i a l A c t R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s Ch a r t e r R e s t r i c t i o n s •• Se c t i o n 2 . 0 1 (d)( 5)( vi i ) Se c t i o n 2 . 0 1 (d)( 5)( vi i ) () ( ) ( ) () ( ) ( ) –– Ap p l i e s t o a l l c i t y p r o p e r t y a n d Ap p l i e s t o a l l c i t y p r o p e r t y a n d li m i t s l e a s e s o f p r o p e r t y t o 3 0 li m i t s l e a s e s o f p r o p e r t y t o 3 0 li m i t s le a s e s of pr o p e r t y to 30 li m i t s le a s e s of pr o p e r t y to 30 ye a r s a n d a r e n e w a l p e r i o d o f 3 0 ye a r s a n d a r e n e w a l p e r i o d o f 3 0 if d if d ye a r s if a p p r o v e d a t ye a r s if a p p r o v e d a t re f e r e n d u m , b u t n o t e x c e e d i n g re f e r e n d u m , b u t n o t e x c e e d i n g 60 y e a r s t o t a l . 60 y e a r s t o t a l . Im p l e m e n t a t i o n Im p l e m e n t a t i o n an d I s s u e s an d I s s u e s Im p l e m e n t a t i o n a n d I s s u e s Im p l e m e n t a t i o n a n d I s s u e s •• Th e C R A p l a n a n d U L I r e p o r t p o l i c i e s a n d Th e C R A p l a n a n d U L I r e p o r t p o l i c i e s a n d st r a t e g i e s a r e l a r g e l y i n S y n c st r a t e g i e s a r e l a r g e l y i n S y n c UL I l a r g e l y UL I l a r g e l y st r a t e g i e s ar e la r g e l y in Sy n c st r a t e g i e s ar e la r g e l y in Sy n c -- UL I la r g e l y UL I la r g e l y “v a l i d a t e d ” t h e C R A a p p r o a c h a n d s t r a t e g i e s , “v a l i d a t e d ” t h e C R A a p p r o a c h a n d s t r a t e g i e s , co n f i r m i n g : co n f i r m i n g : -- A d o w n t o w n “ i n a n d o f i t s e l f ” … “ w i t h a m i x A d o w n t o w n “ i n a n d o f i t s e l f ” … “ w i t h a m i x of r e t a i l , r e s i d e n t i a l , o f f i c e a n d r e c r e a t i o n a l of r e t a i l , r e s i d e n t i a l , o f f i c e a n d r e c r e a t i o n a l op p o r t u n i t i e s ” op p o r t u n i t i e s ” op p o r t u n i t i e s … op p o r t u n i t i e s … -- C o n n e c t i n g a n d i n t e g r a t i n g w i t h t h e r e s t o f Co n n e c t i n g a n d i n t e g r a t i n g w i t h t h e r e s t o f th e c o m m u n i t y t o c r e a t e s y n e r g i e s th e c o m m u n i t y t o c r e a t e s y n e r g i e s th e co m m u n i t y to cr e a t e sy n e r g i e s th e co m m u n i t y to cr e a t e sy n e r g i e s -- A d d i t i o n a l h o u s i n g w i l l b e k e y , g e n e r a t i n g Ad d i t i o n a l h o u s i n g w i l l b e k e y , g e n e r a t i n g re t a i l a n d r e s t a u r a n t d e m a n d re t a i l a n d r e s t a u r a n t d e m a n d re t a i l an d re s t a u r a n t de m a n d re t a i l an d re s t a u r a n t de m a n d Im p l e m e n t a t i o n a n d I s s u e s Im p l e m e n t a t i o n a n d I s s u e s -- D o w n t o w n ’ s w a t e r f r o n t s h o u l d b e a f o c a l Do w n t o w n ’ s w a t e r f r o n t s h o u l d b e a f o c a l it f i t l i t i it f i t l i t i po int for r e v it ali za ti on po int for r e v it ali za ti on -- Ad e q u a t e p a r k i n g m u s t b e a v a i l a b l e Ad e q u a t e p a r k i n g m u s t b e a v a i l a b l e Ad e q u a t e pa r k i n g mu s t be av a i l a b l e Ad e q u a t e pa r k i n g mu s t be av a i l a b l e -- C o a c h m a n P a r k s h o u l d b e r e d e v e l o p e d t o Co a c h m a n P a r k s h o u l d b e r e d e v e l o p e d t o co n t a i n a c t i e a n d p a s s i e o p e n s p a c e co n t a i n a c t i e a n d p a s s i e o p e n s p a c e co n t a i n ac t i ve an d pa s s i ve op e n sp a c e co n t a i n ac t i ve an d pa s s i ve op e n sp a c e --Bl u f f p a r c e l s ( H a r b o r v i e w a n d C i t y H a l l ) Bl u f f p a r c e l s ( H a r b o r v i e w a n d C i t y H a l l ) Bl u f f pa r c e l s (H a r b o r v i e w an d Ci t y Ha l l ) Bl u f f pa r c e l s (H a r b o r v i e w an d Ci t y Ha l l ) ar e k e y d e v e l o p m e n t o p p o r t u n i t i e s ar e k e y d e v e l o p m e n t o p p o r t u n i t i e s Im p l e m e n t a t i o n a n d I s s u e s Im p l e m e n t a t i o n a n d I s s u e s •• Ma n y o f t h e r e c o m m e n d a t i o n s w i t h i n p u b l i c Ma n y o f t h e r e c o m m e n d a t i o n s w i t h i n p u b l i c co n t r o l h a v e b e e n a c c o m p l i s h e d : co n t r o l h a v e b e e n a c c o m p l i s h e d : Ca p i t o l T h e a t r e Ca p i t o l T h e a t r e -- Ca p i t o l Th e a t r e Ca p i t o l Th e a t r e -- C l e a r w a t e r H a r b o r M a r i n a / P r o m e n a d e Cl e a r w a t e r H a r b o r M a r i n a / P r o m e n a d e -- Do w n t o w n L i b r a r y Do w n t o w n L i b r a r y Do w n t o w n Li b r a r y Do w n t o w n Li b r a r y -- R e s i d e n t i a l D e v e l o p m e n t a t C a l v a r y Re s i d e n t i a l D e v e l o p m e n t a t C a l v a r y -- C l e v e l a n d S t r e e t S t r e e t s c a pe Cl e v e l a n d S t r e e t S t r e e t s c a pepp Im p l e m e n t a t i o n a n d I s s u e s Im p l e m e n t a t i o n a n d I s s u e s •• “B a r r i e r s t o E n t r y ” o f p r i v a t e i n v e s t m e n t “B a r r i e r s t o E n t r y ” o f p r i v a t e i n v e s t m e n t ha s i m p e d e d p r o g r e s s : ha s i m p e d e d p r o g r e s s : ha s im p e d e d pr o g r e s s : ha s im p e d e d pr o g r e s s : -- C h a r t e r / s t a t u t o r y r e s t r i c t i o n s Ch a r t e r / s t a t u t o r y r e s t r i c t i o n s yy -- L i m i t e d c o m m e r c i a l l y d e v e l o p a b l e Li m i t e d c o m m e r c i a l l y d e v e l o p a b l e sp a c e a n d n o t o n m a r k e t sp a c e a n d n o t o n m a r k e t sp a c e an d no t on ma r k e t sp a c e an d no t on ma r k e t -- U n c e r t a i n t y o f d e v e l o p m e n t p a t t e r n o f Un c e r t a i n t y o f d e v e l o p m e n t p a t t e r n o f do w n t o w n do w n t o w n do w n t o w n do w n t o w n -- L i m i t e d t r a n s p o r t a t i o n a c c e s s v i s Li m i t e d t r a n s p o r t a t i o n a c c e s s v i s - -àà--vis vis co m p e t i t i v e a r e a s co m p e t i t i v e a r e a s Sp e c i a l A c t R e s t r i c t i o n s Sp e c i a l A c t R e s t r i c t i o n s Im p l e m e n t a t i o n a n d I s s u e s Im p l e m e n t a t i o n a n d I s s u e s •• Ch a l l e n g e s G o i n g F o r w a r d : Ch a l l e n g e s G o i n g F o r w a r d : -- D e v e l o p i n t e g r a t e d B l u f f / P a r k / W a t e r f r o n t De v e l o p i n t e g r a t e d B l u f f / P a r k / W a t e r f r o n t de v e l o p m e n t p l a n de v e l o p m e n t p l a n -- R e m o v e “ B a r r i e r s t o E n t r y ” w h i c h p l a c e Re m o v e “ B a r r i e r s t o E n t r y ” w h i c h p l a c e do w n t o w n a t c o m p e t i t i v e d i s a d v a n t a g e do w n t o w n a t c o m p e t i t i v e d i s a d v a n t a g e -- M a x i m i z e s t r a t e g i c u s e o f c o m m e r c i a l a n d Ma x i m i z e s t r a t e g i c u s e o f c o m m e r c i a l a n d re s i d e n t i a l p a r c e l s re s i d e n t i a l p a r c e l s -- A c t i v e l y p u r s u e t r a n s p o r t a t i o n Ac t i v e l y p u r s u e t r a n s p o r t a t i o n im p r o v e m e n t s i . e . p a r k i n g g a r a g e ( s ) , m u l t i im p r o v e m e n t s i . e . p a r k i n g g a r a g e ( s ) , m u l t i - - mo d a l c e n t e r e t c mo d a l c e n t e r e t c mo d a l ce n t e r , et c . mo d a l ce n t e r , et c . Im p l e m e n t a t i o n a n d I s s u e s Im p l e m e n t a t i o n a n d I s s u e s •• Qu e s t i o n s ? Qu e s t i o n s ? Cover Memo City of Clearwater City Hall 112 S. Osceola Avenue Clearwater, FL 33756 File Number: ID#15-1414 Agenda Date: 6/15/2015 Status: Agenda ReadyVersion: 1 File Type: Action ItemIn Control: Community Redevelopment Agency Agenda Number: 4.2 SUBJECT/RECOMMENDATION: Bluff/ Coachman Park/ Waterfront Master Plan process alternatives. SUMMARY: Bluff/ Coachman Park/ Waterfront Master Plan process alternatives (Delk, Lopez) ·ULI Recommended Process (Lopez) ·Staff recommended Hybrid w/ Steering Committee (Lopez) ·Additional/ Alternative Forms of Community Participation (Delk, Lopez) Page 1 City of Clearwater Printed on 6/11/2015 Bl u f f / C o a c h m a n Bl u f f / C o a c h m a n Pa r k / W a t e r f r o n t Pa r k / W a t e r f r o n t Ma s t e r P l a n P r o c e s s Ma s t e r P l a n P r o c e s s Ma s t e r P l a n P r o c e s s Ma s t e r P l a n P r o c e s s Al t e r n a t i v e s Al t e r n a t i v e s Al t e r n a t i v e s Al t e r n a t i v e s Al t e r n a t i v e P r o c e s s # 1 Al t e r n a t i v e P r o c e s s # 1 UL I R e c o m m e n d a t i o n UL I R e c o m m e n d a t i o n —— •• Ci t y i n i t i a t e s R F P o r R F Q t o l o c a t e a Ci t y i n i t i a t e s R F P o r R F Q t o l o c a t e a qu a l i f i e d qu a l i f i e d De v e l o p m e n t P a r t n e r De v e l o p m e n t P a r t n e r toto qu a l i f i e d qu a l i f i e d De v e l o p m e n t Pa r t n e r De v e l o p m e n t Pa r t n e r to to br i n g t o g e t h e r a s h a r e d v i s i o n br i n g t o g e t h e r a s h a r e d v i s i o n •• Ci t y / D e v e l o p m e n t P a r t n e r c r e a t e a Ci t y / D e v e l o p m e n t P a r t n e r c r e a t e a •• Ci t y / D e v e l o p m e n t Pa r t n e r cr e a t e a Ci t y / D e v e l o p m e n t Pa r t n e r cr e a t e a Ma s t e r P l a n f o l l o w i n g a r o b u s t Ma s t e r P l a n f o l l o w i n g a r o b u s t Co m m u n i t y E n g a g e m e n t P r o c e s s Co m m u n i t y E n g a g e m e n t P r o c e s s thatthat Co m m u n i t y En g a g e m e n t Pr o c e s s Co m m u n i t y En g a g e m e n t Pr o c e s s that that is r e a l i s t i c a n d f i n d s o w n e r s h i p is r e a l i s t i c a n d f i n d s o w n e r s h i p am o n g v a r i o u s s t a k e h o l d e r s am o n g v a r i o u s s t a k e h o l d e r s am o n g va r i o u s st a k e h o l d e r s am o n g va r i o u s st a k e h o l d e r s Al t e r n a t i v e P r o c e s s # 1 Al t e r n a t i v e P r o c e s s # 1 •• On c e M a s t e r P l a n i s c o m ple t e d , C i t y On c e M a s t e r P l a n i s c o m ple t e d , C i t y pypy pu t s o u t a n o t h e r R F Q / R F P f o r a pu t s o u t a n o t h e r R F Q / R F P f o r a ma s t e r o r h o r i z o n t a l d e v e l o per t h a t ma s t e r o r h o r i z o n t a l d e v e l o per t h a t pp ca n b r i n g t h e v i s i o n t o r e a l i t y ca n b r i n g t h e v i s i o n t o r e a l i t y Al t e r n a t i v e P r o c e s s # 2 Al t e r n a t i v e P r o c e s s # 2 •• Co n d u c t R F P p r o c e s s t o s e l e c t a M a s t e r Co n d u c t R F P p r o c e s s t o s e l e c t a M a s t e r PlPl ClCl il d il d Pl an Pl an Con s u lta n t Con s u lta n t to inc lude: to inc lude: –– Ro b u s t p u b l i c e n g a g e m e n t p r o c e s s Ro b u s t p u b l i c e n g a g e m e n t p r o c e s s Wt f t t i i t / k i l i t f Wt f t t i i t / k i l i t f –– Water fro n t a c ti vit y/pa r k s p e c iali st for Water fro n t a c ti vit y/pa r k s p e c iali st for re d e v e l o p m e n t a n d p r o g r a m m i n g re d e v e l o p m e n t a n d p r o g r a m m i n g •• Co n d u c t R F P p r o c e s s t o s e l e c t a Co n d u c t R F P p r o c e s s t o s e l e c t a Co n d u c t RF P pr o c e s s to se l e c t a Co n d u c t RF P pr o c e s s to se l e c t a De v e l o p m e n t C o n s u l t a n t De v e l o p m e n t C o n s u l t a n t to t e s t m a r k e t to t e s t m a r k e t an d e c o n o m i c f e a s i b i l i t y o f o p t i o n s an d e c o n o m i c f e a s i b i l i t y o f o p t i o n s •• Ap p o i n t a B l u f f M a s t e r P l a n Ap p o i n t a B l u f f M a s t e r P l a n S t e e r i n g St e e r i n g Co m m i t t e e Co m m i t t e e Ro l e o f S t e e r i n g C o m m i t t e e ? Ro l e o f S t e e r i n g C o m m i t t e e ? •• Br o a d Br o a d - -b a s e d M e m b e r s h i p o f 1 0 ba s e d M e m b e r s h i p o f 1 0 - -1 5 15 pp •• Ec o n o m i c Ec o n o m i c De v e l o p m e n t S t r a t e g i c P l a n De v e l o p m e n t S t r a t e g i c P l a n ExEx.. –– So u n d i n g B o a r d So u n d i n g B o a r d So u n d i n g Bo a r d So u n d i n g Bo a r d –– Fi n a l r e c o m m e n d a t i o n s m a d e b y Fi n a l r e c o m m e n d a t i o n s m a d e b y Pr o f e s s i o n a l C o n s u l t a n t s a n d S t a f f Pr o f e s s i o n a l C o n s u l t a n t s a n d S t a f f Pr o f e s s i o n a l Co n s u l t a n t s an d St a f f Pr o f e s s i o n a l Co n s u l t a n t s an d St a f f •• Pa r k s a n d R e c r e a t i o n M a s t e r P l a n E x . Pa r k s a n d R e c r e a t i o n M a s t e r P l a n E x . Pr o f e s s i o n a l l y g u i d e d d e c i s i o n Pr o f e s s i o n a l l y g u i d e d d e c i s i o n ma k i n g ma k i n g –– Pr o f e s s i o n a l l y gu i d e d de c i s i o n Pr o f e s s i o n a l l y gu i d e d de c i s i o n --ma k i n g ma k i n g –– Co n s e n s u s r e c o m m e n d a t i o n s / p r i o r i t i z i n g Co n s e n s u s r e c o m m e n d a t i o n s / p r i o r i t i z i n g Ro l e o f S t e e r i n g C o m m i t t e e ? Ro l e o f S t e e r i n g C o m m i t t e e ? •• Pr o s Pr o s — —M e m b e r s c a n s e r v e a s Me m b e r s c a n s e r v e a s ad v o c a t e s / a m b a s s a d o r s t o t h e ad v o c a t e s / a m b a s s a d o r s t o t h e co m m u n i t y d u r i n g r e f e r e n d u m co m m u n i t y d u r i n g r e f e r e n d u m ygyg pr o c e s s pr o c e s s •• Co n s Co n s ——Ch a l l e n g e s w i t h f o r m a t i o n a n d Ch a l l e n g e s w i t h f o r m a t i o n a n d Co n s Co n s Ch a l l e n g e s wi t h fo r m a t i o n and Ch a l l e n g e s wi t h fo r m a t i o n and se l e c t i o n o f m e m b e r s g i v e n m u l t i p l e se l e c t i o n o f m e m b e r s g i v e n m u l t i p l e or g a n i z a t i o n s , n e i g h b o r h o o d s , or g a n i z a t i o n s , n e i g h b o r h o o d s , or g a n i z a t i o n s , ne i g h b o r h o o d s , or g a n i z a t i o n s , ne i g h b o r h o o d s , st a k e h o l d e r s a n d d i v e r g e n t o p i n i o n s st a k e h o l d e r s a n d d i v e r g e n t o p i n i o n s Al t e r n a t i v e P r o c e s s # 3 Al t e r n a t i v e P r o c e s s # 3 •• Ci t y c o n d u c t s R F P p r o c e s s t o s e l e c t Ci t y c o n d u c t s R F P p r o c e s s t o s e l e c t Ma s t e r P l a n Ma s t e r P l a n C o n s u l t a n t s Co n s u l t a n t s wi t h wi t h –– Pu b l i c E n g a g e m e n t E x p e r t i s e Pu b l i c E n g a g e m e n t E x p e r t i s e –– Wa t e r f r o n t P a r k R e d e v e l o p m e n t a n d Wa t e r f r o n t P a r k R e d e v e l o p m e n t a n d Pr o g r a m m i n g Pr o g r a m m i n g De v e l o p m e n t E x p e r t i s e t o t e s t m a r k e t De v e l o p m e n t E x p e r t i s e t o t e s t m a r k e t –– De v e l o p m e n t Ex p e r t i s e to te s t ma r k e t De v e l o p m e n t Ex p e r t i s e to te s t ma r k e t an d e c o n o m i c f e a s i b i l i t y o f o p t i o n s an d e c o n o m i c f e a s i b i l i t y o f o p t i o n s •• Wo r k w i t h C o n s u l t a n t s t o D e v e l o p Wo r k w i t h C o n s u l t a n t s t o D e v e l o p •• Wo r k wi t h Co n s u l t a n t s to De v e l o p Wo r k wi t h Co n s u l t a n t s to De v e l o p Ro b u s t P u b l i c E n g a g e m e n t P r o c e s s Ro b u s t P u b l i c E n g a g e m e n t P r o c e s s (U S 1 9 and St . 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P et e E x ample) (U S 9 a d S t e t e a p e ) (U S 9 a d S t e t e a p e ) Ro b u s t P u b l i c E n g a g e m e n t Ro b u s t P u b l i c E n g a g e m e n t •• Ne e d t r a n s p a r e n t c o m m u n i t y p r o c e s s t o Ne e d t r a n s p a r e n t c o m m u n i t y p r o c e s s t o be s u c c e s s f u l a t r e f e r e n d u m be s u c c e s s f u l a t r e f e r e n d u m be su c c e s s f u l at re f e r e n d u m be su c c e s s f u l at re f e r e n d u m •• Pr o c e s s a n d t o o l k i t t o b e d e v e l o p e d b y Pr o c e s s a n d t o o l k i t t o b e d e v e l o p e d b y Co n s u l t a n t s a n d S t a f f Co n s u l t a n t s a n d S t a f f Co n s u l t a n t s an d St a f f Co n s u l t a n t s an d St a f f •• Ma y i n c l u d e : Ma y i n c l u d e : –– On e o n O n e S t a k e h o l d e r M e e t i n g s On e o n O n e S t a k e h o l d e r M e e t i n g s –– Fo c u s / T a r g e t G r o u p s Fo c u s / T a r g e t G r o u p s –– Re g i o n a l C o m m u n i t y M e e t i n g s / F o r u m s ( i . e . 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Qu e s t i o n s ? Qu e s t i o n s ? Qu e s t i o n s ? Cover Memo City of Clearwater City Hall 112 S. Osceola Avenue Clearwater, FL 33756 File Number: ID#15-1384 Agenda Date: 6/15/2015 Status: Agenda ReadyVersion: 1 File Type: Action ItemIn Control: Community Redevelopment Agency Agenda Number: 4.3 SUBJECT/RECOMMENDATION: Present a White Paper, “A Study of Markets/Mercados in the United States ,” and provide direction on next steps. SUMMARY: As part of the June 2014 Urban Land Institute (ULI) report on downtown Clearwater, one of the recommended action items under Community Gateways & Connections was the creation of a community market in the East Gateway District, which is currently one of the Priority items under the City’s implementation strategy. CRA staff conducted research on several types of popular markets throughout the United States: indoors, outdoors, farmers markets, publicly -owned and managed, privately -owned, co-operatives, etc. The nine highlighted markets in the white paper are the following: ·The French Market (New Orleans, LA) - City-owned but independently run, open air shed; ·West Side Market and Market District (Cleveland, OH) - Publicly-owned and operated, enclosed structure; ·9th Street Italian Market (Philadelphia, PA) - Non-profit organization, outdoor curb market; ·Wagon Wheel and Mustang Flea Markets (Pinellas Park, FL) - Privately-owned and run, indoors and outdoors spaces; ·Pike Place Market (Seattle, WA) -Quasi-government, not -for-profit City-chartered organization, indoors stalls; ·Mercado Central (Minneapolis, MN) - Co-operative, enclosed structure; ·Portland Mercado (Portland, OR) - Public-private development, enclosed structure and outdoors stalls; ·Plaza Fiesta (Atlanta, GA) - Privately-owned and run, enclosed structure; and ·Tlaquepaque Arts and Crafts Village (Sedona, AZ) - Privately owned and run, outdoor shopping center. These market places can be very successful; however, success is not automatic. A combination of factors plays a key role: ·Location and size of the market; ·Ease of parking; ·Community support; ·Partnerships; Page 1 City of Clearwater Printed on 6/11/2015 File Number: ID#15-1384 ·Uniqueness of products and services offered; ·Marketing; ·Programming of activities; ·Sustainability; and ·Pricing of goods/services. The elements that will need to be considered for a successful East Gateway Community Market/Mercado would be the mission and goals of a market, its location and size, availability of public and private funding, partnerships, and parking access and availability. The ULI report supported the festival core concept as identified in the East Gateway District Vision Plan and added that it could take the form of a mercado, a traditional fixed market from Mexico housed in government buildings with stalls rented by individuals. The ULI report identified potential locations as: (1) the intersection of Cleveland Street and Gulf to Bay Blvd . (which is the Festival Core zone as identified in the East Gateway Vision Plan ); or (2) near the Clearwater Country Club golf course. Given current land and parking constraints in the East Gateway, CRA staff believes that the Portland Mercado could be a good model for the East Gateway District. Given the current demographics (Hispanics make up approximately 20% of the population in Clearwater and over 35% in the East Gateway), a Latino-focused mercado would enhance ethnic and cultural diversity. With its physical proximity to the beach, it can become a unique tourist attraction and destination, not only in Clearwater but in Pinellas County. Staff recommends completing the feasibility study underway of the Festival Core concept (on right of way) as part of the East Gateway District Five -Year Action Program and, at the same time, exploring potential locations, funding, partners, and parking options for a (fixed-location) mercado in the East Gateway. Staff can then evaluate both models for discussion with the CRA. Page 2 City of Clearwater Printed on 6/11/2015 Page 1 of 15 WHITE PAPER A STUDY OF MERCADOS/MARKETS IN THE UNITED STATES Prepared by Ekaterini Gerakios-Siren, Community Development Manager City of Clearwater, Clearwater Community Redevelopment Agency Economic Development and Housing Department Page 2 of 15 Table of Contents Introduction ................................................................................................................................................. 3 New Orleans, LA – The French Market ....................................................................................................... 6 Cleveland, OH – West Side Market & Market District ............................................................................... 7 Philadelphia, PA – 9th Street Italian Market ............................................................................................... 8 Pinellas Park, FL – Wagon Wheel Flea Market & Mustang Flea Market ................................................... 9 Seattle, WA – Pike Place Market .............................................................................................................. 10 Minneapolis, MN – Mercado Central ....................................................................................................... 11 Portland, OR – Portland Mercado ............................................................................................................. 12 Atlanta, GA – Plaza Fiesta ......................................................................................................................... 13 Sedona, AZ – Tlaquepaque Arts & Crafts Village ...................................................................................... 14 Conclusion .................................................................................................................................................. 15 References ................................................................................................................................................. 15 Page 3 of 15 INTRODUCTION Markets have been around for a very long time. They can be traced back thousands of years ago to ancient Greece (the agora), to ancient Rome (the forum), and to ancient Egypt (trading of goods along the Nile). Today there are thousands of markets all over the world, with the smallest one being with 3-4 vendors selling fresh produce to the largest one being in Tokyo, Japan with over 1,700 stalls. In America, informal markets have been around since the early settlers in Jamestown, Virginia. There are several types of markets for consideration. The most popular ones are the following: Farmers Markets – They usually feature foods sold directly by farmers to consumers. They typically consist of booths/stalls or tables; they can be indoors or outdoors; and some of them allow a small number of craft stalls and prepared foods. Due in part to the increased interest in healthier foods and a greater desire to maintain small, sustainable farms, farmers markets in the US have grown from 1,755 in 1994, to 5,274 in 2009, to 8,144 in 2013. Indoor Markets – Activities primarily take place inside an enclosed structure and most of them feature vendors selling fresh and prepared food (fresh meat and fish, locally-baked goods, ethnic foods, cheese, honey, etc.) Street Markets – They have outdoor stalls along one or more streets. Street markets can be ongoing (once a week or once a month) or a special events once a year (e.g. Annual Antique Show). They can take place during the day or in the evening. Art Markets – Most art markets take place as special events (for one weekend or one day) but some run every weekend for most of the year (for example, the Creamery District Art Market or the Riverside Arts Market). They showcase a variety of artwork including jewelry, woodwork, metalwork, paintings, home goods, fabric arts and apparel, music, etc. Antique Markets – They can be either a special event that focuses on the sale of antiques (open-air market) or a show that takes places over the course of a weekend (such as the San Francisco Fall Antiques Show) or at an auction house. In Pinellas County, the majority of the auction houses are located in St. Petersburg, Largo, and Pinellas Park. Community Markets – Community Farmers Market are grassroots community revitalization projects, the majority of which focus on providing local residents access to healthy and affordable food. They are usually created by a few active community members and they usually become organized into a co-operative. Volunteers are an integral part of this type of markets. Flea Markets – Flea markets offer people the opportunity to rent a space in order to sell their merchandise. The most common items that can be found at flea markets are low-priced items (new or used) and many of them offer some fresh produce. They can be indoors (e.g. warehouse), outdoors (in a parking lot or under a tent), or a combination of indoors/outdoors. Page 4 of 15 Night Markets – They are street markets that operate at night and are generally dedicated to more leisurely strolling, shopping, and eating than more businesslike day markets. They are typically open-air markets (for example, Chinatowns worldwide). Holiday Markets – These markets typically run through November (after Thanksgiving) through end of December. These markets became shopping destinations and offer an array of items (food, gourmet pantry items, winter accessories, jewelry, gifts for children and adults, etc.) In recent years, government agencies throughout the United States have begun to recognize the significance of public spaces. Public spaces are not only places of commerce but first and foremost they are community gathering places. They encourage economic and community development; promote diversity (ethnic, socioeconomic, and cultural); positively impact local businesses; and create a “sense of place” for neighborhoods. According to the Project for Public Spaces, “public markets are the ultimate small business incubator. From your casual, one-day a week flea market vendor to your serious, seven-day a week market hall vendor, public markets are wonderful places for people – especially minorities, immigrants and women – to grow a business.” As part of the June 2014 Urban Land Institute (ULI) report on downtown Clearwater, one of the recommended strategies under the Community Gateways & Connections section was the creation of a community market: Community market: As outlined in the East Gateway District Vision Plan, a festival core in this area will provide a much-needed local activity center. It can take the form of a mercado, a traditional fixed Encourage Economic Opportunity & Development Promote Public Health Public Markets (Mercado) Create Additional Foot Traffic Connect the Urban & Suburban Environments Promote Entrepreneurship Promote Diversity Page 5 of 15 market in Mexico housed in buildings owned and operated by the local government, with numerous stands inside rented by individual merchants to sell produce and other basic food staples. The mercado would form the civic core of the neighborhood where people could gather in the evening to stroll and chat while enjoying delicious food from local eateries. Features should include traffic control prioritizing pedestrians; a plaza, grocery, and homes located over retail space; a clinic or other community services; and flexible space for farmers and art markets, street vendors, temporary stalls and installations, and food carts/trucks. Ideal locations for the mercado include the intersection of Cleveland Street and Gulf to Bay Boulevard (as proposed in the plan), or near the golf course. The recommendation for a community market is one of the Priority items that are under implementation from the ULI report. CRA staff conducted research on several types of popular markets throughout the United States: indoors, outdoors, farmers market, publicly-owned and managed, privately-owned, co-operatives, etc. Below are details for each of the nine highlighted markets: The French Market (New Orleans, LA) – City-owned but independently run, open air shed; West Side Market & Market District (Cleveland, OH) – Publicly-owned and operated, enclosed structure; 9th Street Italian Market (Philadelphia, PA) – Non-profit organization, outdoor curb market; Wagon Wheel and Mustang Flea Markets (Pinellas Park, FL) – Privately-owned and run, indoors and outdoors spaces; Pike Place Market (Seattle, WA) –Quasi government, not-for-profit City-chartered organization, indoors stalls; Mercado Central (Minneapolis, MN) – Cooperative, enclosed structure; Portland Mercado (Portland, OR) – Public-private development, enclosed structure and outdoors stalls; Plaza Fiesta (Atlanta, GA) – Privately-owned and run, enclosed structure; and Tlaquepaque Arts & Crafts Village (Sedona, AZ) – Privately-owned and run, outdoor shopping center. Page 6 of 15 NEW ORLEANS, LA – THE FRENCH MARKET This market is an open-air mall that features shopping, dining, and music that have an authentic New Orleans style. It is located in the French Quarter and it consists of five blocks of specialty retail shops and a community flea market with locally-made jewelry, clothing and art. It is the oldest public market in the country (founded in 1791) and it has played a historic role in the city’s economic development. Admission is free and there is no free off-street parking. www.frenchmarket.org Organizational Form: Public Benefits Corporation. It is City-owned but runs independently. A share of their revenues is returned to the City of New Orleans each year (last year, they gave back $2M to the City). Layout: Open Air Shed. Size: 5 city blocks (includes retails spaces, a few parks, and 3 parking lots). The corporation is the landlord for several real estate pieces within the market. Revenue Sources: Vendor leases and parking fees. Total revenue amount was not provided. Number of Vendors: Over 300. Number of Employees: 10 employees oversee the market operations (market managers, market development manager, marketing, etc.) Additionally, they have security personnel, parks crew, maintenance crew, and more. Number of Visitors: Unknown. Since New Orleans is a very popular tourist area, they don’t keep track of number of clients/visitors. Hours of Operation: Hours vary by vendor, but they are generally open from 9:00 am to 6:00 pm, 365 days a year. Other Information: There is live music every Wednesday and Saturday (part of the pop-up farmers markets). They also put together several special events, such as Mardi Gras theme, Halloween, Summer Harvest Gala, etc. Page 7 of 15 CLEVELAND, OH – WEST SIDE MARKET & MARKET DISTRICT This is Cleveland’s oldest public market and home to 100 vendors offering meats, seafood, fruits, vegetables, baked goods, dairy, flowers, ready-to-eat foods, spices, and nuts. Since its opening in 1912, the West Side Market has anchored the historic Ohio City neighborhood. The grand structure is 241’x124’, it has a 44’ high Guastavino tile vaulted ceiling and a 137’ tall clock tower. The total construction cost in 1912 was $735,000. In 2008, this market was designated by the American Planning Association (APA) as one of the “10 Great Public Places in America” and it continues to offer an authentic and culturally-diverse shopping experience. http://www.pps.org/projects/west-side-market- and-market-district/ Organizational Form: Owned and operated by the City of Cleveland. Layout: Enclosed structure and outdoor stands. Size: Buidling is 29,884 square feet (0.68 acres). They also have two parking lots with a total of 240 spaces. Revenue Sources: Vendors rent stands from the City. Inside vendor stands go for $250-$883 per month, outdoor vendor stands go for $115-437 per month. It is estimated that the City breaks even with this endeavor. Number of Vendors: Approximately 100 Number of Employees: 5 (manager, supervisor, secretary, 2 laborers) Number of Visitors: Approximately 1 million per year. It used to be less (approximately 800,000), but after a fire a couple of years ago, the community increased its support. Hours of Operation: The Market is open year-round on Mondays and Wednesdays from 7:00 am – 4:00 pm, and Fridays and Saturdays from 7:00 am – 6:00 pm. The Market is closed on Tuesdays, Thursdays and Sundays. Other Information: This public market is minutes from downtown Cleveland. Parking is free for patrons and it’s also easily accessible by public transit. Downtown shuttles take visitors back and forth. The building is not air-conditioned. Page 8 of 15 PHILADELPHIA, PA - 9th STREET ITALIAN MARKET The market began in the mid-to-late 1880s when Antonio Palumbo, an Italian immigrant, opened a boarding house in the neighborhood for other Italians. Businesses sprang up to serve this growing community and began to form the largest, outdoor, continuous market in the country. Today, while the outdoor vendors and many of the original Italian businesses remain, the market has diversified to reflect new waves of immigration. The market boasts some of the most authentic Mexican fare in the city and the surrounding neighborhood is home to a number of Asian eateries and grocery stores. http://italianmarketphilly.org/experience-the-market/ Organizational Form: Non-profit association (United Merchants of S. 9th Street). To be a Board Member, you have to be either a business owner or property owner within the geographic limits of the market. Layout: Outdoor curb market with outside stalls. Size: 6-7 city blocks. Revenue Sources: The majority comes from the parking lot revenue. The parking lot is owned by the City but is managed by the Association (City does not impose any fees). Additionally, Association dues ($200 per year per vendor), curb stand dues ($300 per year per vendor, excludes businesses that rent a building), and revenue from the Visitor Center. Number of Vendors: 300+ businesses Number of Employees: Association employs 6 part-time people. Number of Visitors: 1 million customers a year. Visitors Center assists 10,000 customers per year. Hours of Operation: Open 7 days a week, 8:00 am to 4:00 pm. Other Information: In the winter, merchants use barrels of fire to keep shoppers warm. It is easily accessible by car, public transportation or walking. The market is walking distance from the downtown. The community that surrounds it is stable, comprised of many young professionals and young families. Page 9 of 15 PINELLAS PARK, FL – WAGON WHEEL FLEA MARKET & MUSTANG FLEA MARKET This market is in the middle of Pinellas County, on Park Blvd. It started in 1966 when a couple set up on the road and started selling different items. The sales that day went great that day and word spread about this location. To mark the spot, the husband looked around and found he had a wagon wheel so he placed it up along the side of the road and the Wagon Wheel Flea Market was born. The same owners and at the same location also created the Mustang Flea Market. http://thewagonwheelfleamarket.com/ Organizational Form: Privately-owned Layout: Wagon Wheel: Indoors and outdoors Mustang: Outdoors Size: 120 acres. Revenue Sources: Vendor fees and parking revenue. Open air covered spaces - $10.50 per day, enclosed spaces - $35 per day, additional fee for table rental and use of electricity. Company owns the parking area and they charge $1 per vehicle. Number of Vendors: Over 1,000. Number of Employees: 50 (full-time and part-time). Number of Visitors: Depends on the season. In the summer, approximately 8,000-10,000 per day. In the winter, approximately 18,000-20,000 per day. Hours of Operation: Wagon Wheel: Every Saturday and Sunday, 8:00 am to 4:00 pm, rain or shine (with the exception of Christmas). Mustang: Every Saturday/Sunday/Wednesday, 7:00 am to 2:00 pm Page 10 of 15 SEATTLE, WA - PIKE PLACE MARKET The Pike Place Market opened in 1907 and is one of the oldest continuously operated public farmers markets in the United States. It is one of Seattle’s most popular tourist destinations and is the 33rd most visited tourist attraction in the world. Its mission is “allowing consumers to meet the producer.” http://www.pikeplacemarket.org/ Organizational Form: The market is run by the Pike Place Market Preservation and Development Authority (PDA). It is a not-for-profit organization chartered by the City of Seattle. The Charter requires the PDA to preserve, rehabilitate and protect the market’s building, increase opportunities for farm and food retailing, incubate and support small and marginal businesses, and provide services for low-income people. The PDA has a twelve-member council: four members are appointed by the Mayor, four by the Market Historic Commission, and four are elected by the constituency (anyone over 16 can join, $1 annual membership fee). Layout: Indoors (11 buildings). Size: 9 acres. Revenue Sources: N/A Number of Vendors: Over 225 shops, restaurants, and vendor stalls. The market includes more than 85 local farmers. Number of Employees: N/A Number of Visitors: 10 million annually. Hours of Operation: Hours vary by vendor. Other Information: Pike Place Market is home to nearly 500 residents who live in 8 differe nt buildings throughout the market, many of which are low-income seniors. The market includes social services that serve the neighborhood and the greater downtown Seattle community, including the Pike Market Senior Center and Food Bank, Pike Market Childcare and Preschool, and Pike Market Clinic. Page 11 of 15 MINNEAPOLIS, MN – MERCADO CENTRAL Mercado Central is a thriving marketplace that is focused primarily on Latino products sold by Latino vendors. In 1998, that intersection in south Minneapolis was marred by crime and blighted buildings. Nonetheless, a group of Latino immigrants saw it as an opportunity and, after assessing their own asset base and receiving entrepreneurship training, they created the vision for the Mercado Central. The City of Minneapolis has listed it as #56 of “150 Things to Do in Minneapolis”. Organizational Form: It became a reality by the partnership of 3 non-profit/government organizations (Project for Pride in Living (PPL), Whittier CDC, and the Neighborhood Development Center). While PPL is the majority owner of the building, the three partnering organizations established a goal for the Mercado's co-op (Cooperative Mercado Central, Inc.), made up of its merchants, to one day own and manage it. Layout: Enclosed structure, two-story building. Three dilapidated buildings were purchased and renovated ($2.4M investment). Size: N/A Revenue Sources: Last year, the owners at Mercado Central generated more than $1.2 million in sales. Number of Vendors: Approximately 45 (10 of these are founding owners) Number of Employees: Vendors have about 80 employees. Number of Visitors: N/A Hours of Operation: Every day, 8:00 am to 8:00 pm. Other Information: Over $277,000 in small business loans were made to new Latino businesses. During the first year of operation, over $80,000 in sales tax was paid out by the Mercado Central Merchants. Page 12 of 15 PORTLAND, OR – PORTLAND MERCADO Portland Mercado is a Latino-focused public-private development, cultural hub and economic incubator that opened in April 2015 after four years in the works. It’s not hard to miss: The bright pink, orange, yellow and turquoise box-style two-story building is a cheery addition to the dilapidated storefronts that occupy much of the landscape. This market was inspired by the Mercado Central in Minneapolis, MN. www.portlandmercado.com Organizational Form: Public-private development. Hacienda CDC owns the Mercado space. Its sister project is Micro Mercantes, a non-profit commercial kitchen that helps startup businesses, anchor businesses, and mission-based organizations. Layout: Enclosed structure and outdoor stands. Size: 7,000 square-feet building (0.16 acres) on a 30,000 sq. ft. parcel. Revenue Sources: Grants and vendor fees. The market received a $200,000 Community Livability grant from the Portland Development Commission. Number of Vendors: 19 businesses, including 8 food carts with long picnic tables for customers’ use. Number of Employees: Businesses brought about 45 new jobs. Number of Visitors: Thousands attended the grand opening ceremonies in mid-April. About 30%- 40% of the customers, so far, are Latinos, but as the Mercado becomes a cultural destination for the region, that percentage is expected to change. Hours of Operation: Hours vary by vendor. The market is open every day, first vendor opens up at 7:00 am and last vendor closes at 11:00 pm (general hours of operation are 9:00 am to 9:00 pm). Other Information: This project, an incubator model, provides affordable retail space for businesses to launch and grow, and is a hub for Latino culture in Portland. Inside, there is a commissary kitchen, which rents space by the hour to entrepreneurs. Upstairs, the Mercado rents office space to businesses that complement the operations of the market. The Mercado plans to partner with local schools, as well as to bring a variety of cultural programming to the space, including rotating visual art installations and musical performances. They even plan to show World Cup and Timbers matches. Page 13 of 15 ATLANTA, GA - PLAZA FIESTA Plaza Fiesta is a Latino-focused shopping center. After strong private investment and a remodeling of the obsolete Oriental Mall, this market center has become the heart of the Latin-American community of Atlanta and the state of Georgia. The look of the building was inspired by picturesque Mexican villas. Plaza Fiesta one of the largest indoor play areas in Georgia. http://www.plazafiesta.net/ Organizational Form: Privately-owned and operated (3 entities/investors). Layout: Enclosed structure. The mall includes anchor tenants (such as JC Penney), vendor spaces and booths, a farmers market, a gym, and restaurants. Additionally, there is a CVS and a Quik Trip gas station. Size: 295,000 sq.ft (6.8 acres), not including the parking lot. Revenue Sources: Lease of vendor spots and booths, lease of the parking lot to outside companies for a special event, revenue from other firms to be allowed to market inside the mall. Number of Vendors: Over 280 retail and specialty vendors. Number of Employees: 7 FT employees in the office. They contract out the janitorial work, landscaping, maintenance of the parking lot, etc. Number of Visitors: 5,000-8,000 visitors every day, 50,000-60,000 visitors on holidays and special events. The vast majority of the clients are Latinos, and of those, the majority are Mexicans. 10% of the visitors are non-Latinos. Hours of Operation: Monday through Friday, 11:00 am to 8:00 pm and Saturday-Sunday, 10:30 am to 8:00 pm. Other Information: There is live entertainment every weekend (mariachi bands, live telecast from Telemundo Atlanta, Channel 34, etc.). A special event is planned every month. This is not just a destination to shop; it is a place where families go to spend the entire day. It is located very close to an airport and has access to airport parking. Page 14 of 15 SEDONA, AZ – TLAQUEPAQUE ARTS & CRAFTS VILLAGE Authentically fashioned after a traditional Mexican village in Guadalajara, Tlaquepaque (which means the "best of everything") has been a Sedona landmark since the 1970s. Its vine-covered stucco walls, cobble-stoned walkways and magnificent arched entryways give you the feeling that Tlaquepaque has been here for centuries. Abe Miller, a successful Nevada businessman, bought the property and singlehandedly built the village. It was originally conceived as an artist community and is filled with spectacular one-of-a kind art expressions in every medium. The creation of this village spurred economic development to Sedona (new hotels and restaurants, locals opening businesses, shoppers staying in Sedona instead of going to Phoenix, etc.) U.S. News Travel has listed this village as the #5 thing to do in Sedona. http://www.tlaq.com/ Organizational Form: Privately-owned and run. Layout: Outdoor shopping center. Size: 8.5 acres. Revenue Sources: Vendor leases, wedding packages, rental of the Tlaquepaque chapel, and special events. Number of Vendors: 45 vendors (including 18 art galleries, 17 specialty shops, and 5 restaurants). Number of Employees: N/A Number of Visitors: Approximately 500,000 visitors per year. Hours of Operation: Shops open daily from 10:00 am to 5:00 pm. Restaurant hours vary. It is closed on Thanksgiving and Christmas. Other Information: A farmers market runs on Friday mornings during the spring and summer, and there is courtyard Flamenco music Sundays through Tuesdays. The median age of their visitors is 50.6 years. 26% of the visitors have income between $0 and $49,999, 23% between $50,000 and $74,999, 21% between $75,000 and $99,999, and 30% over $100,000. 12% of their visitors are from Arizona, 25% from the Midwest, 20% from the South, and 10% from the Northeast. Additionally, they have several out of the country visitors. Page 15 of 15 CONCLUSION Market places can be very successful; however, success is not automatic. A combination of factors plays a key role:  Location and size of the market;  Ease of parking;  Community support;  Partnerships;  Uniqueness of products and services offered;  Marketing;  Programming of activities;  Sustainability; and  Pricing of goods/services. The items that will need to be considered initially would be the goal of a market/mercado/public space, its location and size, as well as parking access and availability. As of now, there is no public parking in the neighborhood. The closest municipal parking garages are in the downtown area (1 mile away from the west end of the East Gateway, over 1.5 miles from the eastern end of the East Gateway). The creation of a market/mercado will take a lot of energy, commitment, and funding to make it a long-term success. A market place in the East Gateway could be a catalytic project in the revitalization process for the East Gateway District because vibrant markets strengthen local identity. A successful mercado would create higher foot traffic; enhance ethnic and cultural diversity; and become a tourist attraction and destination. REFERENCES Wikipedia, Farmer’s Market (Last modified on May 20, 2015). http://en.wikipedia.org/wiki/Farmers'_market Wikipedia, Market (place) (Last modified on April 21, 2015). http://en.wikipedia.org/wiki/Market_(place) David K O’ Neil (June 2009). How to start your business at a local market – A Vendor Handbook. Published by Project for Public Spaces with funding from the US Department of Commerce Minority Business Development Agency. Project for Public Spaces. Public Markets Provide Economic Opportunity. http://www.pps.org/reference/provide-economic-opportunity/ AStudyof Markets/Mercadosinthe UnitedStates JUNE15,2015 Community Gateways and Connections •Festival Core (as outlined in the East Gateway Vision Plan) •It can take the form of a mercado •Plaza, grocery, pedestrian traffic, housing, clinic, community services, farmers market, flexible space ULIRECOMMENDATION TYPESOFMARKETS 1.Farmers Markets 2.Indoor Markets 3.Street Markets 4.Art Markets 5.Antique Markets TYPESOFMARKETS 6. Community Markets 7. Flea Markets 8. Night Markets 9. Holiday Markets BENEFITSOFPUBLICSPACES THEFRENCHMARKET NewOrleans,LA THEFRENCHMARKET ORG. FORM: Public Benefits Corporation LAYOUT: Open Air Shed SIZE: 5 city blocks # OF VENDORS: 300 # OF VISITORS: Unknown WESTSIDEMARKET Cleveland,OH WESTSIDEMARKET ORG. FORM: City-owned and operated LAYOUT: Enclosed structure & outdoors SIZE: 0.68 acres # OF VENDORS: 100 # OF VISITORS: 1 million per year 9th STREETITALIANMARKET Philadelphia,PA 9th STREETITALIANMARKET ORG. FORM: Non-profit association LAYOUT: Outdoor curb market SIZE: 6-7 city blocks # OF VENDORS: 300+ # OF VISITORS: 1 million per year PIKEPLACEMARKET Seattle,WA PIKEPLACEMARKET ORG. FORM: Quasi-government LAYOUT: Indoors (11 buildings) SIZE: 9 acres # OF VENDORS: 225+ # OF VISITORS: 10 million per year WAGONWHEEL&MUSTANG FLEAMARKETS(PinellasPark,FL) WAGONWHEEL&MUSTANG FLEAMARKETS ORG. FORM: Privately-owned and operated LAYOUT: Indoors and Outdoors SIZE: 120 acres # OF VENDORS: 1,000+ # OF VISITORS: 8,000-20,000 per day MERCADOCENTRAL Minneapolis,MN MERCADOCENTRAL ORG. FORM: Cooperative LAYOUT: Enclosed structure SIZE: Unknown # OF VENDORS: 45 # OF VISITORS: Unknown PORTLANDMERCADO Portland,OR PORTLANDMERCADO ORG. FORM: Public-private development LAYOUT: Enclosed structure and outdoor stands SIZE: 0.7 acres parcel (0.16 acrbuilding) # OF VENDORS: 19 # OF VISITORS: Unknown PLAZAFIESTA Atlanta,GA PLAZAFIESTA ORG. FORM: Privately-owned and operated LAYOUT: Enclosed structure (mall) SIZE: 6.8 acres # OF VENDORS: 280+ # OF VISITORS: 5,000-60,000 per day TLAQUEPAQUE ARTS&CRAFTSVILLAGE Sedona,AZ TLAQUEPAQUE ARTS&CRAFTSVILLAGE ORG. FORM: Privately-owned and operated LAYOUT: Outdoor shopping center SIZE: 8.5 acres # OF VENDORS: 45 # OF VISITORS: 500,000 per year MARKETSUCCESSFACTORS Location and size of the market Access and ease of parking Community support Partnerships Sustainability MARKETSUCCESSFACTORS Uniqueness of products and services offered Marketing Programming of activities Pricing of goods and services RECOMMENDATIONS Consider current land and parking constraints in the East Gateway Hispanic Focus (Portland Mercado) Complete feasibility study for Festival Core Explore options for location, funding, partners and parking AStudyof Markets/Mercadosinthe UnitedStates JUNE15,2015 Cover Memo City of Clearwater City Hall 112 S. Osceola Avenue Clearwater, FL 33756 File Number: ID#15-1419 Agenda Date: 6/15/2015 Status: Agenda ReadyVersion: 1 File Type: Council Discussion Item In Control: Community Redevelopment Agency Agenda Number: 5.1 SUBJECT/RECOMMENDATION: Next Steps regarding ULI - Trustee Jonson SUMMARY: APPROPRIATION CODE AND AMOUNT: USE OF RESERVE FUNDS: Page 1 City of Clearwater Printed on 6/11/2015