01/21/2015 - SpecialWednesday, January 21, 2015
6:00 PM
City of Clearwater
City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
Council Chambers
City Council
Special Meeting Agenda
Special City Council Meeting - U.L.I. Recommendations
January 21, 2015City Council Special Meeting Agenda
Welcome. We are glad to have you join us. If you wish to speak, please wait to be
recognized, then state your name and address. Persons speaking before the City
Council shall be limited to three (3) minutes unless otherwise noted under Public
Hearings. For other than Citizens to be heard regarding items not on the Agenda,
a spokesperson for a group may speak for three (3) minutes plus an additional
minute for each person in the audience that waives their right to speak, up to a
maximum of ten (10) minutes. Prior to the item being presented, please obtain
the needed form to designate a spokesperson from the City Clerk (right-hand
side of dais). Up to thirty minutes of public comment will be allowed for an
agenda item. No person shall speak more than once on the same subject unless
granted permission by the City Council. The City of Clearwater strongly supports
and fully complies with the Americans with Disabilities Act (ADA). Please advise
us at least 48 hours prior to the meeting if you require special accommodations
at 727-562-4090. Assisted Listening Devices are available. Kindly refrain from
using beepers, cellular telephones and other distracting devices during the
meeting.
You may provide input on Agenda Items 3.1 and 3.2 electronically via
www.myclearwaterinput.com. Please complete the registration process prior to
submitting comments.
1. Call to Order
2. Citizens to be heard re items not on the agenda
3. City Manager Reports
3.1 ID#14-859 Provide direction to and appoint the Charter Review Committee.
3.2 ID#14-862 Provide an overview of ULI Advisory Panel Report Priority (P) Implementation
Items.
3.3 ID#14-863 Discuss ULI Recommendation for Creation of Stakeholder Advisory Group.
4. Public Comment
5. Council Discussion
6. Next Steps
7. Adjourn
Page 2 City of Clearwater Printed on 1/20/2015
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#14-859
Agenda Date: 1/21/2015 Status: Agenda ReadyVersion: 1
File Type: AppointmentIn Control: Official Records & Legislative Services
Agenda Number: 3.1
SUBJECT/RECOMMENDATION:
Provide direction to and appoint the Charter Review Committee.
SUMMARY:
The City Charter requires a Charter Review Committee be appointed at least every five years,
appointments to be made in January preceding an election. The Charter also requires there
be at least 10 members, all of whom must be Clearwater residents.
At the time of appointment, the Council provides direction to the Committee regarding items
the Council would like the committee to consider.
Page 1 City of Clearwater Printed on 1/20/2015
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: Nino Accetta
Home Address: Office Address:
2724 via murano unit 626 clearwater, FL
Zip 33764 Zip 33764
Telephone: Telephone:
Cell Phone: *646.643.4973* E -mail Address:
How long a resident of Clearwater? over 6 YEARS
Occupation: INVESTMENT BANKING Employer: CITIBANKICITIGROUP
Field of Education:
AERONAUTICAL ENGINEERING
Other Work Experience:
Entrepreneur
If retired, former occupation:
Community Activities: Point in Time Homeless Charter volunteer,
United Way Charities Chair for Citibank, Coach for my childrens intramural Soccer teams.
Other Interests: Golfing, Car Racing / Auto cross racing, Off Roading, Fishing
Board Service (current and past):
Marine Advisory Board
Clearwater Housing Authority
Community Development District Vice Chair
Additional Comments:
Board Preference:
Director
Signature: Date: 12 /9 //LI
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirming residency within city limi
us4
C; PlCr'. a CORDSCECStf ANtai•= : RVCS QT
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
Appointed by City council this committee by direction of the council
recommends applicable changes if any be made to the
existing charter.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
Yes
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
I have over 17 years of Banking & Financial Governance experience
working with diverse groups from all over the world. Setting policy
and process with the understanding of reducing risk and creating
future value.
4. Why do you want to serve on this Board?
Clearwater will be a part of my life and my childrens lives
for many years to come. I want to share my expertise and
experience to make a positive difference.
Name: Nino Accetta
Board Name:
CHARTER REVIEW COMMITTEE
CITY OF CLEARWATER - APPLICATION FOR ADVISORY BOARDS
must be Clearwater resident)
Name: Brian J. Aungst, Jr.
Home Address:
1683 Midnight Pass Way
let,/
Telephone: (727) 686 -1510
Cell Phone: (727) 686 -1510
Zip 3376
How long a resident of Clearwater? 27 years
Occupation: Attorney
Field of Education:
Juris Doctorate, BA in Political Science,
Office Address:
625 Court Street
C Pc,( L. - - e r"
t ('-
Telephone: (727) 444 -1403
E -mail Address: bja @macfar.com
Zip 337 CC
BS in Telecommunication -News
Employer: Macfarlane Ferguson & McMullen
Other Work Experience:
If retired, former occupation:
Community Activities: Clearwater Regional Chamber, Business Task Force, Juvenile Welfare Board
Please see resume for additional information
Other Interests: Running
Board Service (current and past):
Clearwater Business Task Force
Please see resume for additional information
Board Preference:
Charter Review Committee
Additional Comments: Thank you very much for your consideration. Please let me know if you need
any additional information.
1 _ . Signature: Date: 12/8/2014
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirming residency within city limits
07710A1 kitO DS AIND
LEGISLATIVE SRVCS DEPT
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
The Committee reviews the Clearwater City Charter at least once
every five years and recommends potential revisions to the City
Council to be considered for placement on the ballot in a referendum
election.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
Yes 1 have.
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
Please see attached resume.
4. Why do you want to serve on this Board?
I feel called to serve in this capacity and hope that my experience
volunteering in City government and my professional experience as
an attorney will make me a productive member of the Committee
Name: Brian J. Aungst, Jr.
Board Name:
Charter Review Committee
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: Larry J. Brant
Home Address:
1213 Alameda Avenue, Clearwater, FL
Zip 33701
Telephone:
Cell Phone:402- 202 -0300
How long a resident of Clearwater? 6 months
Occupation: U.S. Navy Chaplain
Field of Education:
Music; Ministry; Counseling
Office Address:
600 8th Avenue SE, St. Petersburg, FL
Zip 33701
Telephone: 727 - 639 -0018
E -mail Address: larry.j.brant @uscg.mil
Employer: United States Navy
Other Work Experience:
American Red Cross Chapter Manager
Police and Fire Chaplain
If retired, former occupation:
Community Activities: Currently attached to United States Coast Guard Sector St. Petersburg
as Command Chaplain
Other Interests: Baseball
Board Service (current and past):
None
Board Preference:
Charter Review Committee
2012
Additional Comments:
BRANT.LARRY.JAY.13870205 0 "'`"Na°'"° "x'0205" eU.S. GO ernment. au =DOD, ou =P10, ou =USN.
Signature:31 9]020531
Dale: 201x. t2 2409,03.22 95'00' Date: 24 Dec 2014
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirming residency within city limits
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
The Charter Review Committee examines the city's charter and
determines what changes, if any, should be proposed and brought
to voters.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
Not locally but in for residence of Lincoln, NE
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
Volunteered as Chapter Manager with American Red Cross in
Benton County, Tennessee; Volunteered as a Police /Fire Chaplain
in Lincoln, Nebraska; Led Marines, Sailors, and Coast Guardsmen
to perform over 5000 hours of community service as a military
chaplain in 5 years.
4. Why do you want to serve on this Board?
I want to be a good citizen to my community.
Name: Larry J. Brant
Board Name:
Charter Review Committee
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: Stephen Cerniglia
Home Address:
2720 Northridge Drive East
C 12arruj -bc.
Telephone: (727) 744 -9779
Cell Phone: (727) 744 -9779
Zip ,376 t
How long a resident of Clearwater? 8 years
Occupation: Software Engineering Mgr
Field of Education:
B.S. and M.S. in Computer Science
Office Address:
34125 US Hwy 19 North, Suite 100
Pat of I 1 c - bC' :'".
Telephone: (727) 744 -9779
E -mail Address: cernigls @gmail.com
Zip 3Li6 81
Employer: Green Hills Software
Other Work Experience:
Sr. Consultant with Insight Architects
If retired, former occupation:
Community Activities: Current PTA Chapter President at Academie da Vinci (ADV) Charter School,
current Director on the Governing Board at ADV, and 2014 graduate of the Citizen's Academy
Other Interests: family time, STEAM education, all things related to technology.
Board Service (current and past): Board Preference:
I have not yet served on any city boards. Charter Review Committee
Additional Comments:
Signature: Date: December 13, 2014
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirmina residency within city limits
BOARD QUESTIONNAIRE
What is your understanding of the board's duties and responsibilities?
The committee is to review the City of Clearwater's current charter and
determine if any updates are to be recommended to the City Council.
The committee members are to meet regularly between January 15th
and October 2015.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
I have attended 2 city council meetings and have watched several council
and board meetings on C -View.
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
Part of my responsibilities as a Software Engineering Manager at Green Hills Software
is to review requirement documents for safety and security critical software.
This requires attention to detail and precise use of language. Additionally, I have
led committees to update the bylaws for both a PTA chapter and a charter school
governing board.
4. Why do you want to serve on this Board?
After attending this year's Citizen's Academy, I want to get more involved in our
city's government. Serving on this committee is one way I can use my work
and volunteer experience to help our city. I would be very honored to be selected
to undertake this important task.
Name: Stephen Cerniglia
Board Name:
Charter Review Committee
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: Karen Graham Cunningham
Home Address:
2392 Stag Run Blvd. Clearwater
Zip 33765
Telephone: 727- 724 -8809
Cell Phone:727- 418 -9803
Office Address:
Zip 33765
Telephone:
E -mail Address: webfloater @gmail.com
How long a resident of Clearwater ?21 years in city; 13 previous years in unincorporated Clearwater
Occupation: retired for two years Employer:
Field of Education: Other Work Experience:
B.A. Engllish and Education Planner, educator, healthcare communications
M.A. Communication manager
If retired, former occupation:Transportation planner, Metropolitan Planning Organization
Community Activities: Clearwater Neighborhoods Coalition; Coachman Ridge Homeowners
Association board of directors; Dunedin Fine Arts Center member; Aging Well Center volunteer
Other Interests: History, art and architecture
Board Service (current and past): Board Preference:
Public Arts and Design Advisory Board Charter Review Committee
Branding focus group for Downtown
League of Women Voters (past)
Additional Comments:2014 Clearwater Citizens Academy graduate. I have been
following the ULI study and downtown redevelopment issues. I want to see this city prosper.
Signature: e: December 13, 2014
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
f ' Declaration of Domicile filed with the city clerk affirming residency within city Ii t
DEC 17 2014
C7FiCiAL PECORDS AND
LEGISLATiVE S CS D
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
A charter is a "Constitution" that allows a city to set rules customized for that specific community.
It needs to be clear, consistent and relevent to current community values, goals and needs. The
committee reviews the existing charter, ensuring that adequate checks and balances are in place
and addressing ommissions and ambiguities.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
Yes.
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
I had 11 years in county government, transportation planning. I am aware of the responsibilities
and limitations of government. I have served as a representative for my neighborhood
association on its board and as the appointed liaison to the Clearwater Neighborhoods Coalition.
These responsibilities have aquainted me with the needs of neighborhoods and the
issues that concern citizens.
4. Why do you want to serve on this Board?
I believe this city is striving to redefine itself, as evidenced by downtown redevelopment and other
efforts. I believe that the challenge for Clearwater will be to unite us all as one community, with
one set of priorities (as opposed three, diverse communities: the beach, the downtown, the rest of
Clearwater). I'd like to contribute to this effort.
Name :Karen G. Cunningham
Board Name:
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: Leann J. DuPont
Home Address:
11 San Marco Street #605 Clearwater Beach, Florida
Zip 33767
Telephone: 703 - 963 -2797
Cell Phone: same above
How long a resident of Clearwater? 4 1/2 years
Occupation: back -end website administrator
Field of Education:
special education
Office Address:
N/A - work at home
Zip 33767
Telephone: --
E -mail Address: Idupont80 @hotmail.com
Employer: MJ Fashions & Gifts
Other Work Experience:
office administartor
Asst. to President of Landscape Company
If retired, former occupation:
Community Activities: member of the 'Clearwater Enviromental Advisory' board (meets 4x a year)
Chairperson of my condo Landscape committee
Other Interests: walking, Pilates, golf, reading
Board Service (current and past):
N/A
Board Preference:
open
Additional Comments: a 'Citizens Academy" graduate in 2013
Signature: Ci --t— -° L CP Date:1 /3/2015
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits rDeclarationofDomicilefiledwiththecityclerkaffirmingresidencywithincitylire
JAN 0 5 2015
Ot f iA1 F4E0ORD3 ANC
LEGISLATIVE S VC5 DEPT
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
The Charter review committee would review the current city charter, discuss
what changes should be suggested, if any and brought forth to the voters of Clearwater.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
Yes, I have attended several board meetings in person & also one on TV. I enjoy the live meetings
much more. I wish more people would attend to find out what is going on in our great city.
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
I am detail oriented. I tend to listen and then research the facts before
speak about a subject I do not know about. I am not afraid to ask questions.
4. Why do you want to serve on this Board?
I live in a wonderful city & would like to see if our charter does indeed need any changes.
There are many parts to our charter to be looked over. Any change or proposal of a change
would be for the benefit of Clearwater. I feel that I would be a great citizen asset. I would also
learn alot more about the people & place I spend my time.
Name:Leann J. DuPont
Board Name:
Charter Review Committee
CITY OF CLEARWATER - APPLICATIONfOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: ! J 7'
Home Address.
zip
Telephone: '72' !-- 79' Z92-
Cell Phone: -724 G - `vim
Office Address:
Zip 76
Telephone: t"71-'i00
E -mail Address: P 7,ItpS4Q,,
How long a resident of Clearwater? >rs
Occupation: Ca__< Employer: /11
Field of Education:
734- Potrirt4-4
C -rinad
If retired, fc rmer occupation:
Comthunity._Activities -` •.
W.
Other Interests:
Board Service (=current and past): -
Oft Ot. .,1
Other Work Experience:
Additional Comments:
Board Preference:
Signature: Date: l ' /Y
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy ofoneofthefollowing:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirming residency within city limits
RECEIVED
5
iCdA1 I ECOaRD3 AND
LEaSLATIVE Swcs D'EP'T
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
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2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
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4. Why do you want to serve on this Board?
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Name:1 G
Board Name:
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: g em4 , e /Q /T LEZO5J /
Home Address: Office Address:
J/1j 1J(4g riaJ 4f.. 4/44
Zip X395 9
Telephone: 1R9 "7Q9 - lot "73 Telephone:
Cell Phone: %'(f% & Yo' -54 5 4' E -mail Address:
How long a resident of Clearwater? 3 7 y_ea,i,ai
Zip
RECEIVED
DEC 2 4 2014
OFFICIAL REOORDS AND
Occupation: Employer: LEGISLATIVE SRVCS DEPT
Field of Education:
If retired, former occupation:
Community Activities: U
1/4
Other Work Experience:
Caridi kLeariediao
Other Interests:
Board Service (current and past): Board Preference:
Additional Comments:
Signature Date: / o? o24/41
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirming residency within city limits
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
il0
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
4. Why do you want to serve on this Board?
Name:
Board Name:
CITY OFCLEARWATER- APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Diane A. LebedeffName:
Home Address:
2623 Seville Blvd. #201, Clearwater, FL
Office Address:
Zip Zip
Telephone: Telephone:
7 7-R
Cell Phone: '^-' ~- -~~~ E-mail Address:
4 years full-time, Clearwater property owner for 16 yearsHowlongaresidentofClearwater?
retired Employer:NYS courts and NYC agency, 38 yearsOccupation:
Field of Education:
Law - University of Michigan JD (1968) attorney
fr ir d.fVrrn r ooUD8don
Other Work Experience:
NYC \hs8»»«judge hn31Y*a/m Pn*»u y.ch fuounm to NYC agency hrOyeus
Citizen's Academy deliver ~ ' classes; President. #1;
Board Member, Seville recreational center; National Org. for Women, Pinellas Chapter; Sierra Club; Floricia Native Plant Society; local political clubs.
Other Interests: Reading, swimming
Board Service (current and past):
1978 tc 1980 (resigned upon becoming a judge): NYC community board member for
Greenwich Vitlage, appointed by Borough President board reviewe
governmental initiatives and zoning ssues, held public hearings
Board Preference:
Charter Revision Commission
Have arranged and public hearings, experience drafting and reviewingAdditionalComments:
legislation and regulations relevant to local government, and knowledge of Clearwater city government.
Signature: l ^~_ —- l`^ l | Date:
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Dopartmont, P. O. Box 4748,
Clearwater, FL 33758-4748.or drop off your application a1 City Hall, 2nd Floor, 112S. Osceola Avenue,
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within Cib/}innik}
Valid current Florida Drivers' License issued to an address within city limits PK= W=D
Declaration of Domicile filed with the city clerk affirming residency within city limits
LECISLATiVE SRu^-- c0
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibUities?
Receive recommendations and proposals from the City Council and Clearwater residents on potential revisions
to the Clearwater City Charter, hold public hearings as necessary, confer as a body upon recommendations
and proposas, promulgate a report of Cornmssion views, and present the report to the City Counci for its
consideration; voters must approve Charter changes.
2. Have you ever observed a board rneeting either in person or on C-View the City's TV station?
No. the last Charter Revision Committee sessions were in 2011 and I was unable to locate videos.
3. What background and/or quaUfications do you have that you feel would quatify you to serve on
this Board?
have had in depth experience in almost every area of anticipated functioning of the Charter
Revision Committee. including the conduct of public hearings, evaluation of proposals for charter / regulation legislation
revisions (including administrative and fiscal impact assessment). development of a consensus position of a body,
preparation of formal reports and recommendations to legislative bodies, and the presentation of
such a report.
4. Why do you want to serve on this Board?
I wish to contribute to Clearwater and my background and experience -- as I hope you will find --
make me particularly well-qualified to serve on the Charter Revision Committee.
Name:
Board Name: p{I
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: David Loyd
Home Address: Office Address:
1430 Forest Road, Clearwater, Florida 1955 Carroll Street, Clearwater, Florida
Zip 33755 Zip 33755
Telephone: 727- 637 -6618 Telephone: 727 - 441 -2137
Cell Phone: 727- 638 -8274 E -mail Address: david@ctstow.com
How long a resident of Clearwater? 8 years (Born in St. Petersburg)
Occupation: Director of Communications Employer: CTS Towing & Transport
Field of Education: Other Work Experience:
Sales, Marketing, Finance Bank of America, H &R Block Mortgage,
Relationship Management, Consulting Sterling Payment Technologies, Project Analyst
If retired, former occupation: N/A
Community Activities: Clearwater Regional Chamber of Commerce Government Affairs Committee,
Surfrider Foundation, Suncoast Waterkeeper, Clearwater Chargers Youth Soccer Coach
Other Interests: Family & Fun, Paddleboarding, Mountain Biking, enjoying our beaches and waterways.
Board Service (current and past): Board Preference:
Government Affairs Committee Clearwater Charter Review Committee
Current Chair on Vehicles for Hire (GAC)
Additional Comments:
Signature: rat 0. 9 ier Date: 2c/ c-
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits rr.` "iDeclarationofDomicilefiledwiththecityclerkaffirmingresidencywithincitylimits `' Ez. rzY
C,•F;C1AL f\r :CQREZ AND
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
The board will review the existing Charter and propose any amendments or revisions which may
be advisable for placement on the general election ballot. Responsibilities should also include
complete review and due diligence of any legal documents or proposals relating to amendments
or revisions.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
Yes. I have observed board meetings in person and on C -view.
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
I have a diverse background in sales, marketing and consulting. I have communicated, organized and
managed relationships with subject matter experts to analyze demographics for market trend forecasting
and projections. As a result of consulting and project analysis on many proposals, I have learned to
objectively review all documentation with the intention of making informed decisions within a group
or committee.
4. Why do you want to serve on this Board?
To gain a better understanding of the City of Clearwater Charter while participating in the process
of making Clearwater a better community to live in. The only way to make a difference is to be more
actively involved within the community while assisting in important decisions which can only enhance
the integrity and performance of our City.
Name:
David Loyd
Board Name:
Clearwater Charter Review Committee
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name:J. Dwight McEntire
Home Address:
2638 Spyglass Dr., Clearwater
Zip 33761
Office Address:
N/A
Zip 33761
Telephone: 727- 771 -8431 Telephone:
Cell Phone: E -mail Address:
How long a resident of Clearwater? 18 Years
Occupation: Retired Employer:
Field of Education: Other Work Experience:
BBA in Accounting U of Michigan, MBA
JD University of Toledo, Ohio
If retired, former occupation:
CPA Deloitte, Professor Clearwater Christian College, Retired USAF Colonel
Community Activities: Board Member Berea Baptist Church, Graduate Clearwater 101,
Member Countryside Country Club
Other Interests: Reading, Travel
Board Service (current and past):
Greater Detroit Chamber of Commerce
President Propeller Club
Detroit - Japanese Society
Board Preference:
Additional Comments: Have been inactive in civic activities due to dementia illness of wife.
Myself and daughter took care of her 24/7 for 4 years and she was in nursing home for 8.
Date: December 13, 2014
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirming residency within city limits
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
The board is to review the city charter and propose changes
to the City Council.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
No
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
I was an audit partner at Deloitte. That position required that I
critically review many documents. As a professor, I had to
review and grade and make recommendations to my Students. My
legal training further refined my ability to review many proposals
and other documents.
4. Why do you want to serve on this Board?
I would like to contribute to the city I have grown to
appreciate. Clearwater 101 gave me a great insight to the
city and its operations. I want to contribute my ability to the
city.
Name:J• Dwight McEntire
Board Name :Charter Review
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: Howard Warshauer
Home Address:
808 Allen Drive
Office Address:
Zip 33764 Zip 33764
Telephone: 727 442 7411
Cell Phone: 727 793 4446
How long a resident of Clearwater? 11 years
Occupation: retired
Field of Education:
math teaching
Telephone:
E -mail Address: captainhw@gmail.com
Employer:
Other Work Experience:
Finance, government, urban improvement
jewelry sales and service
If retired, former occupation: Jewelry sales and service
Community Activities: Clearwater Neighborhoods Coalition vice chair, Clearwater downtown partnership
Gateway Farmers market
Other Interests: sailing, walking, biking, cooking
Board Service (current and past):
Clearwater Charter Review
Public Art Board
Board Preference:
Charter review
Additional Comments:
Signature: ,.r ..a J- Date: /7 a? ///7
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits RECEIVED
Declaration of Domicile filed with the city clerk affirming residency within city limits
DEC 2 9 2014
OFFICIAL. RECORDS AND
LEGISLATIVE SRVCS DEPT
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
to review the current charter, receive suggestions from the public
and council, make recommendations to council for changes
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
yes
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
previous membership on board, experience in government
4. Why do you want to serve on this Board?
to help make clearwater the best it can be
Name: Howard Warshauer
Board Name: Charter Review
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: Dirk A. Curls
Home Address: Office Address:
Zip Zip
Telephone: Telephone:
Cell Phone: E -mail Address:
How long a resident of Clearwater? 52 years
Occupation: Retired - City of Clearwater Employer:
Field of Education: Other Work Experience:
Business Communications / Business /
Criminal Justice
If retired, former occupation: City of Clearwater Police Department - Detective Sergeant
Community Activities: Grovewood Homeowners Association - Director
Other Interests:
Board Service (current and past): Board Preference:
Charter Review Committee
E i VE
Additional Comments: 2
Signature:
LEG y Sk\iCz:
Date: 01/09/2015
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency,_ this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirming residency within city limits
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
To review the existing Charter and make recommendations to the City Council.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
Yes.
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
Life long resident of Clearwater
28 years law enforcement experience with the City of Clearwater.
Extensive knowledge of City Ordinances and government.
Community and neighborhood involvement.
4. Why do you want to serve on this Board?
Strong interest in the City of Clearwater and its continued growth.
Name: Dirk A. Curls
Board Name:
Charter Review Committee
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: George Mantzaris
Home Address: Office Address:
408 Casler Ave Clearwater
Zip 33755 Zip 33755
Telephone: 727443 -0296 Telephone: 813- 375 -3080
Cell Phone: 727 420 -3528
How long a resident of Clearwater? 32 years
E -mail Address: gfm @tampabay.rr.com
Occupation: Collision Center Director Employer: Toyota of Tampa Bay
Field of Education:
business
Other Work Experience:
insurance appraiser for automotive
If retired, former occupation:
Community Activities: active member of Holy Trinity Greek Church, board member, chairman of the annual Greek Festival.
Working with Keith Mastorides , Principal of Clearwater High, on Football field project. Member of board of PAL PCS Office
Other Interests:
Board Service (current and past): Board Preference:
Board member of Holy Trinity Greek Church (current)
Board member of PAL PCSO (current)
LLS Suncoast Chapter board member (past)
Additional Comments:
R as
a4 1 4
RCCO D3 AN
LEGISLATIVE SRVCS DUI
George Mantzaris'
Grge
Signature: eD. 2015 Dt 141 5.05000.
cUS Date: January 14, 2015
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirming residency within city limits
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
to review and make changes and recommendations to the City of Clearwater Charter
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
yes i have in person
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
Board member of Holy Trinity for 27 years. I have held all positions on the board and am very familiar with policies and Roberts Rules.
duties included: created budgets, job descriptions, payroll, expense control, financing, fund raising, design and oversee construction of new buildings,
chairman of budget committee, chairman of general assembly meetings, and most important i listen to people and their concerns.
4. Why do you want to serve on this Board?
i live in this great city with my family. my kids were born and raised here, my wife and her family have been here since 1970. we are part of this City.
I want to help make a difference. I know many people in this City who have been involved and are still involved.
I am a proud resident of the City of Clearwater.
Name:
Board Name:
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: David E. Allbritton
Home Address:
217 Palm Island N.W.
Telephone: 727-481 -5102
Office Address:
703 Court St.
Zip 33767 Zip 3376$
Cell Phone: 727- 481 -5102
Telephone:
E -mail Address: davea1950 @gmail.com
How long a resident of Clearwater? 64 years
Occupation: Building Contractor Employer: self- David Allbritton Building Contractor, Inc.
Field of Education: Other Work Experience:
Marine Biology Tropicalbeachrentals.com- vacation homes
Building Construction
If retired, former occupation:
Community Activities: Executive Board- CDP, Board- Clearwater Historical Society,
VP- Island Estates Civic Ass.,Board- Clearwater Historical Society, 2nd VP- Senior Citizens Services, Board- Prospect Towers
Other Interests: Church, masters swimming, triathlon,
Board Service (current and past): Board Preference:
Community Development Board Charter Review Committee
past- Downtown Development Board
past- Code Enforcement Board
Additional Comments:
Signature: Date: 1/07/2015
See attached list for boards that require financial disclosure at time of appointment. Please return thisapplicationandboardquestionnairetotheOfficialRecords & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy ofoneofthefollowing:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirming residency within city limits
ECOP
LL-C1SL IE SZ/ ` DE:P
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
Review the City's Charter and make recommendations for possible
changes subject to a vote by Clearwater residents.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
Yes- on TV
3. What background and /or qualifications do you have that you feel would qualify you to serve onthisBoard?
I was born and raised in Clearwater, living here 64 years. I've been
very involved for years giving service to my community by sitting on
many Boards and volunteer much time striving to make Clearwater
a better place to live and raise a family.
4. Why do you want to serve on this Board?
Because I have strong roots in Clearwater, I can bring a perspective
of where Clearwater has been and where it should be going.
Name: David E. Allbritton
Board Name: Charter Review Committee
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: William Sturtevant
Home Address:
1221 Drew Street E -9
Zip 33755
Telephone: 727 -204 -6413
Cell Phone:727-204 -6413
How long a resident of Clearwater?3 years
Occupation:Investment Advisor
Field of Education:
BBA, Finance, Real Estate
Office Address:
Zip 33755
Telephone:
E -mail Address: billsturtevant49 @gmail.com
Employer: Private Capital Advisors
Other Work Experience:
If retired, former occupation:
Community Activities:
Other Interests:Golf Boating
Board Service (current and past):
Clearwater Downtown Partnership
Senior Citizens Services, Inc.
Prospect Towers
Additional Comments:American Cancer Society
Signature:
Board Preference:
Charter Review Committee
Date:1 /20/2015
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirming residency within city limits
AN 26 205
LEGOAIIVE SACS DE
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
Work diligently to review the current Clearwater Charter, make suggestions that
create a better Clearwater.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
Yes
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
My strength is to work with others to achieve goals.
4. Why do you want to serve on this Board?
I love this community. By working with other like minded
committee members, there are areas for improvement.
Name:William Sturtevant
Board Name:
Charter Review Committee
C Ur
CITY OF CLEARWATER - APPLICATION FOR CHARTER REVIEW COMMITTEE
must be Clearwater resident)
Name: Jane D. Bongo
Home Address:
240 Windward Psge. #103, Clearwater
Office Address:
N/A
Zip 33767 Zip 33767
Telephone: 727 -543 -3890
Cell Phone: 727-543 -3890
How long a resident of Clearwater? 20 years
Occupation: Retired
Telephone:
E -mail Address: jane_bongo @yahoo.com
Field of Education:
Mass communication /Business Admin.
Employer:
Other Work Experience:
Media, Information Technology in merger,
acquisition and outsourcing
If retired, former occupation: Editor, freelance writer, and director, HR/staff integration
Community Activities: Graduate of city's 101 Citizen's Academy in 2012, past board member
of neighborhood association, and past volunteer at Clearwater Marine Aquarium
Other Interests: Reading, fishing, kayaking, golf, and cycling
Board Service (current and past): Board Preference:
Currently member of Marine Advisory Board Charter Review Committee
Additional Comments: Thank you for your time and consideration.
Signature:"
l
See attached list for boards that require financial disclosure at time of appointment. Please return this
application and board questionnaire to the Official Records & Legislative Services Department, P. O. Box 4748,
Clearwater, FL 33758 -4748, or drop off your application at City Hall, 2nd Floor, 112 S. Osceola Avenue.
Date: 01 -20 -2015
Note: For boards requiring Clearwater residency, this application must be accompanied by a copy of
one of the following:
Current voter registration within city limits
Valid current Florida Drivers' License issued to an address within city limits
Declaration of Domicile filed with the city clerk affirming residency within city limits
BOARD QUESTIONNAIRE
1. What is your understanding of the board's duties and responsibilities?
Review, research and discuss suggestions from the city staff, council or public that might require the Charter to be
amended, changed or altered by exception. The suggestions are forwarded to the City Council for public review
and discussion. An ordinance is then prepared by city staff, reviewed at public hearings and considered
for referendum in an election.
2. Have you ever observed a board meeting either in person or on C -View, the City's TV station?
Both. However, primarily via C -View or TV consistently since 2011.
3. What background and /or qualifications do you have that you feel would qualify you to serve on
this Board?
Through my local media experience, publicly reported about various city matters, which
often required researching the city's code of ordinances and charter. In addition, as
director of integration for a $1 billion IT firm, was responsible for pre- and post efforts including analysis
and due diligence of targeted Fortune 1000 companies' staff, policies, practices, procedures
and frameworks.
4. Why do you want to serve on this Board?
I wish to continue broadening my experience and knowledge of city
operations. I also want to contribute in a mutually beneficial capacity.
Name: Jane D. Bongo
Board Name:
Charter Review Committee
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#14-862
Agenda Date: 1/21/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: City Council
Agenda Number: 3.2
SUBJECT/RECOMMENDATION:
Provide an overview of ULI Advisory Panel Report Priority (P) Implementation Items.
SUMMARY:
At the September 29, 2014 Council Work Session, staff and Council had an initial discussion
of the results of the recent ULI Advisory Panel Report concerning redevelopment opportunities
in the Downtown and East Gateway areas. The discussion was informed by a preliminary staff
analysis, outlining the major issue areas within the Report and recommending a
process/schedule for moving forward in developing an implementation strategy to address the
multiple conclusions/recommendations in the Report.
As a result of that discussion, staff noted the following:
·Council concurred with the staff recommendation that the scope, importance and detail
of the Report conclusions/recommendations warranted a Special Work Session, held
in the evening to allow maximum public attendance (held on November 12, 2014);
·Staff was requested to develop a more detailed, item by item staff analysis of the
conclusions/recommendations in the Report, including costs, timeframe and Work
Program impact, to inform and guide the council discussion and direction to staff on
Report implementation at the Special Work Session.
·There was no consensus to move forward with the significant Bluff/Waterfront Master
Plan effort at this time, pending clarification of the CMA (Clearwater Marine Aquarium)
and Greenlight projects affects on the planning effort;
·There was consensus to move forward at this time with development of the North
Marina Special Area Plan;
·There was consensus to move forward with the Boating Master Plan;
·There was consensus that the Implementation Matrix developed for council
consideration at the Special Work Session identify those items in the Report that lend
themselves to early implementation, within existing legislative authority and resource
(low hanging fruit).
The Implementation Matrix was developed within these Council-indicated parameters.
However, the scope, cost and staff work program impact of addressing the 48 individual action
Page 1 City of Clearwater Printed on 1/20/2015
File Number: ID#14-862
items in the report simultaneously would be extremely costly and disruptive of the overall work
program of the City. Therefore, staff believes a more feasible approach to implementation may
be to identify 10-15 initiatives, balanced across the implementing departments, which could
reasonably be commenced within the first 90 days of implementation. Those items
recommended are indicated by a bold (P) next to the item on the Implementation Matrix and
on the Priority items Only matrix. They would be, of course, in addition to those items
indicated to be underway or ongoing in the matrix.
At the conclusion of the November 12, 2014 Special Work Session City Council indicated
concurrence with the staff-recommended Priority (P) items and indicated support for the City
Manager’s intent to move forward with implementation of the Priority (P) items, while at the
same time requesting further information on cost, scope, deliverables and timetable for each
Priority (P) item on the matrix. The Program Summary for each Priority (P) item is in response
to that request.
Staff looks forward to council direction whether the proposed priority projects meet council
expectations, or whether modifications/additions/deletions are desired.
Page 2 City of Clearwater Printed on 1/20/2015
Urban Land Institute
Implementation Plan
Rod Irwin
Jan. 21, 2015
How we got here…How we got here…
•6/15/14 Study Week Began
•6/20/14 Draft Report Received
•9/5/14 Formal Report Received
•9/29/14 Discussed at Work Session
•11/21/14 ULI Special Work Session
•12/4/14 $500k Initial Funding Approved
Priority Selection CriteriaPriority Selection Criteria
•Council Direction from 9/29/14 Work Session
1. Defer Bluff/Waterfront Master Plan Pending CMA
Clarification
2. Commence North Marina Plan Now
3. Commence Boating Plan Now
4. Identify Items for Immediate Implementation (aka
“low hanging fruit”)
•General Issues of Particular Council Interest
1. Downtown Design Guidelines
2. Downtown Gateway Improvements
•“Low Hanging Fruit”- begin within 90 days
Priority Items
Comprehensive Boating PlanComprehensive Boating Plan
•Engage a consultant to: 1)prepare a
plan to establish Clearwater as a
major boating center; and 2)knit
together the downtown, beach and
north marina basin to support
redevelopment
•$45 to $50k
•September 2015
•Consultant Report
North Marina Master PlanNorth Marina Master Plan
•Update 10-year old special area plan
to reflect current conditions and
create framework to facilitate
development and investment in plan
area
•$75 to $100k
•One year
•Revised area master plan
Boost Downtown LibraryBoost Downtown Library
•Develop strategy to: 1)make Library an “attractor
element” to bring additional people downtown;
2)align the Library more closely with the economic
development’s downtown priorities, i.e.
“entrepreneurial ecosystem”
•$2,300 “maker space” consultant fee;
implementation cost TBD
•9 months
•Consultant report on repurposing the library and
plans for space utilization, program scope,
partnerships development and funding
Bridgeas Gateway FeatureBridgeas Gateway Feature
•Evaluate fiscal, programmatic, and
regulatory feasibility of illuminating bridge
as redevelopment component, with
proposed public art design as indicated
•$6 to $8k for call to artist’s fees; project
cost TBD
•12-18 months
•Report with feasibility assessment,
partnership/funding options, and
proposed design to Council
Design Guidelines/Sign RegulationsDesign Guidelines/Sign Regulations
•Complete comprehensive review of
design guidelines and sign
regulations
•Will be done in house
•9 months
•Staff analysis and recommendations
and possible amendments to
Downtown Plan
Attract an IncubatorAttract an Incubator
•Determine appropriate CRA/city
participation in emerging
“entrepreneurial ecosystem” in
Downtown/East Gateway
•TBD
•5 months
•CRA funding agreement and
city/CRA/partners MOU
Enhance GatewaysEnhance Gateways
•Develop plans, costs and designs to
enhance identification and directional
features at key entry points to
downtown and East Gateway
•TBD
•18 months
•List of potential locations with
constraints, list of enhancement
features, and final plans and costs
EastGateway Community MarketEastGateway Community Market
•Determine feasibility of festival core
creation and/or a “mercado” in the
East Gateway as a local activity center
and neighborhood civic core
•Will be done in house
•5 months
•White paper on “mercados” and
memo to CRA identifying pros/cons,
possible sites and projected costs
Community BrandingCommunity Branding
•Develop comprehensive brand and
brand marketing strategy
•$100k
•Project is underway and branding
deliverables completed summer 2015
•Brandprint statement, talking points,
graphic elements, and graphic
implementation plan
Real Estate MarketingPlanReal Estate MarketingPlan
•Use ULI market analysis to heighten
marketing of key residential, office
and hotel parcels in the downtown
and East Gateway
•$5k (CRA funds)
•4 months
•Marketing brochure and parcel
information in electronic and print
format for targeted marketing
campaign
Stakeholder GroupStakeholder Group
•Create a forum for the discussion of
issues with the city, development
partners and community stakeholders
•TBD
•4 months
•Establishment of discussion format
Use of TIF BondsUse of TIF Bonds
•Investigate TIF bond usage to
leverage redevelopment
•Less than $5k (CRA funds)
•3 months
•TIF bond utilization white paper from
financial advisor and CRA board
briefing and discussion item
Next Steps…Next Steps…
•Staff moves forward with
implementation, incorporating Council
discussion
•Staff provides quarterly reports to
Council on progress
•Staff provides quarterly funding report
to Council
•Adjustments to priority items as
needed
Urban Land Institute
Implementation Plan
Rod Irwin
Jan. 21, 2015
ULI REPORT IMPLEMENTATION MATRIX (P): Staff recommended initiatives to begin within 1st 90 days; reflects Council discussion
Priority Items Only deferring Bluff/Waterfront Master Plan until after CMA and Greenlight clarifications.
*Timeframe begins once Council or City Manager provide direction/approval
Month/years represent time to completion from commencement
Staff Recommendation Timeframe*Work Program Impacts Cost
1)Create a Comprehensive Boating Plan (P)
M&A
ED&H, P&R,
Library
Support: Consultant needed; Report to include
market analysis, survey; description of desired
activities; locations for ferry service, etc.180 days M&A: Minimal, consultant needed $35k
5)
Create comprehensive North Marina Master Plan
(Small Area Plan) (P)
P&D
M&A
Support: Priority to provide framework for pending
decisions on facility siting and development
applications.
1 year (including
consultant selection)
Consultant needed for Master Plan; Minimal staff
impact if US 19 Plan is largely completed;
regulatory changes to be done by staff, if needed,
after Plan is completed.
$75k+/- (subject to
change based on final
scope)
9)Boost the Library (P)
Library
P&R
ED&H
Support: Some charter restrictions limit
recommendations: (1) Research partnership
opportunities to develop the Main Library as an Arts
& Culture destination space. (2) Engage STEM
organizations in the downtown area to identify
educational and creative opportunities. (3)
Determine space, buildout/materials, and resources
needed.
Research: 3
months; Planning 3
months;
Implmentation: TBD
Major impact: the most efficient and effective way
is to increase one PT position to FT (cost about
$17,000 a year). Also will need to add hours to
increase access.
$17,000 to upgrade PT
to FT; $50,000 for
evening hours, $50,000
for Fri & Sat morning,
general fund next
budget. $30,000 to
reconfigure space for
partnerships.
10)Use Bridge as Gateway (P)
P&R
Legal
Engineering
Support as public art project: (1) Engineering to
research FDOT requirment; (2) Legal to research
Pierce 100 issues; (3) P&R to Manage Public Art
Process/Call for Artists
(1) and (2) DOT and
Legal --6 months;
(3) 6-9 month public
art process
Work program:
Engineering: research.
Legal: Research Restrictions
P&R: Public Art Process after above.
$350-400k (based on
Tampa's project--Could
be opportunity for
corporate sponsorship)
12)
Reconsider design guidelines and signage
regulations (P)P&D Support
Depends on Council
direction/ priorities P&D: Changes to sign code can be done in-house n/a
STRATEGY 1.1: Waterfront District--Promote and grow the boating culture; instill activity along the waterfront.
ACTIONS
Lead
Department
FOCUS AREA 1: STRATEGY
Planning, Development and Design Strategies
STRATEGY 1.2: Bluff/Waterfront
STRATEGY 1.3: Central Business District: Make downtown more attractive; bring people to the streets; make downtown more navigable
Page 1
15)Attract an Incubator (P)
ED&H
CRA
Support as part of private sector (and not solely
publicly-funded) initiative: (1) model already
underway focusing on tech entrepreneurship; staff
exploring CRA financial participation;
(2) Explore feasibility of a "Resource Center" or
"One Stop" concept with other partners
(1) 3 months
(2) 12-18 months Part of ED&H/CRA work program
(1) TBD--Potential CRA
financial participation;
(2) TBD
20)
Enhance Gateways (to include: five points
intersection; Cleveland and Myrtle, lntermodal
hub, Pinellas Trail; Fort Harrison & Court) (P)
Engineering
ED&H, CRA
Support: Five points intersection is completed.
Other locations need ROW and feasibility
investigation and funding identification (some after
facility siting)TBD
Minimal staff impacts for ROW identification of
other locations. Need to identify design and
construction costs if able to proceed.TBD
27)Commmunity Market (P)
CRA
ED&H
Support: (1) Feasibility of Festival Core part of
East Gateway Vision Plan;
(2) Investigation of "Mercado" as it needs a fixed
location and feasibility and cost analysis
(1) 3 years
(2) TBD
(1) Part of ED&H/CRA/Engineering work program
(2) Significant impact to work program if conducted
in FY14-15
(1) TBD
(2) TBD
29)Conduct community branding effort (P)PC
Support: Contract awarded and work underway--
North Star hired 12 months Part of existing work program $100k
30)
Communicate the real estate market and potential
for expansion of real estate activity (P)
ED&H
PC
Support: Prepare a marketing piece that highlights
housing, retail, and office demand for web-based
and social media distribution 4 months To be completed in house with existing staff $5k
31)
Create a forum for the discussion of issues with
the city, development partners, and community
stakeholders (P)ACM
Support: Create Communications Stakeholder
Group (CSG); Define goals
Subject to Council
Concurrence n/a n/a
34)
Investigate the use of TIF bonds to leverage
redevelopment (P)
ACM
Finance
Support: Needs cost/benefit analysis; Opinion letter
from Financial Advisor has been requested 4 months Incorporated as part of existing work program TBD
STRATEGY 1.4: Community Gateways and Connections
FOCUS AREA 3: ORGANIZATIONAL CAPACITY AND IMPLEMENTATION
ITEM 3.1: Implementation
FOCUS AREA 2: COMMUNICATION/PARTNERSHIPS
Item 2.1: Clearwater must begin to actively tell its story
Item 2.2:
Page 2
ULI REPORT IMPLEMENTATION MATRIX (P): Staff recommended initiatives to begin within 1st 90 days; reflects Council discussion
deferring Bluff/Waterfront Master Plan until after CMA and Greenlight clarifications.
*Timeframe begins once Council or City Manager provide direction/approval
Month/years represent time to completion from commencement
Staff Recommendation Timeframe*Work Program Impacts Cost
1)Create a Comprehensive Boating Plan (P)
M&A
ED&H, P&R,
Library
Support: Consultant needed; Report to include
market analysis, survey; description of desired
activities; locations for ferry service, etc.180 days M&A: Minimal, consultant needed $35k
1a)
Provide recreational boating experiences at
downtown marina
M&A
Legal
Support: Recommendations for activities that need
referendum approval will be part of the
Comprehensive Boating Plan (above).
Referendum: March
2016
Legal: Once activities and locations are identified,
Legal can define charter changes needed to reflect
desired activities. TBD
2)
Ensure environmental Integrity of Clearwater
Harbor
M&A
Engineering
Support: 1) Marina to investigate benefit of
upgrading its certification from "Clean Marina" to
"Clean and Resilient Marina" designation; 2)
Engineering will continue to implement stormwater
and mitigation activities; (3) Ongoing
implementation of Stevenson Creek Watershed
Management Plan and future update of Plan.
(1) TBD; (2)
Ongoing; (3) Begin
in 2015, 18 months
(1) M&A would need work program modification;
(2) and (3) Part of work programs
(1) TBD; (2) n/a; (3)
$400k
3)Ensure future connections to the waterfront
P&D
P&R, Legal,
Engineering
Support: (1) Current connections include
maintaining 14 access points; (2) Future
connections (path along water) is a long-term
implementation item to be considered as part of
Bluff Master Plan and Comprehensive Boating Plan
process; 3) goals and objectives to be included in
the revision to the Downtown Redevelopment Plan
and N. Marina Master Plan
(1) Ongoing; (2)
long-term and TBD,
per 1.2; 3) long-term
, per 1.2 TBD TBD
STRATEGY 1.1: Waterfront District--Promote and grow the boating culture; instill activity along the waterfront.
ACTIONS
Lead
Department
FOCUS AREA 1: STRATEGY
Planning, Development and Design Strategies
Page 1
4)Create a water taxi or ferry service
M&A
Legal
Support alternative transporation modes and
encourage as public-private partnership. (1) For
water taxi service, regulatory framework needs to
be created to allow the taxis, define locations for
stops, rules, etc. (2) For ferry service, public
subsidy is needed to run on a schedule. Council to
determine how much public subsidy, if any, to
allocate; RFP can be prepared and contractor
selected.
(1) 6 months for
water taxi
regulations; (2) 6
months for
contractor selection;
additional 8-9
months for dock
permits
Legal: Significant work on the regulations;
M&A: Signficant staff time to prepare RFP; design
needed by Engineering; and time for dock
permitting and construction
(2) TBD (subsidy
needed for contractor
plus est. $50k for beach
landing/floating dock)
5)
Create comprehensive North Marina Master Plan
(Small Area Plan) (P)
P&D
M&A
Support: Priority to provide framework for pending
decisions on facility siting and development
applications.
1 year (including
consultant selection)
Consultant needed for Master Plan; Minimal staff
impact if US 19 Plan is largely completed;
regulatory changes to be done by staff, if needed,
after Plan is completed.
$75k+/- (subject to
change based on final
scope)
6)Attract waterfront restaurants
ED&H
CRA
Support: Activity is subject to referendum and part
of Bluff Master Plan TBD, per 1.2 TBD TBD
7)
Capitalize and grow Old Clearwater Bay housing
stock
ED&H
P&D
Support: (1) ED&H--Research grant or low-interest
loan rehabilitation programs not associated with
affordable housing and determine if program is
feasible; (2) P&D--Research policy and regulatory
incentives to encourage housing improvements 1 year
ED&H--could be incorporated as part of FY14-15
work program with a consultant
TBD--Incentives needed
for Rehab program
funding; $15k for
consultant
8)
Master Plan the Bluff/Waterfront:
-Appoint Steering Committee
-Engage Development Consultant
-RFP for Master Plan Consultant (Public
Engagement)
P&D
ED&H
ACM
Support: Commencement subject to Council
authorization vis-à-vis clarification of CMA
Downtown Project . The Plan could include
addressing market analysis and development
strategy/financial feasibility; access and parking;
park design (what activities could be accommodated
and where and how they might occur and be
designed); and public engagement.
Consultant
selection: 4 months;
Plan completion 12-
15 months
TBD: Substantial multi-department work program
impacts
$200-300k (depends on
scope)
8a)
Define Referendum process after Bluff Master
Plan (added for timeline purposes)
ACM, Legal
Clerk, PC
Support:Charter review begins January 2015.
Ballot language is needed 3 months prior to
election.The next regular election is March 1, 2016.
If we miss that date, then a special election will
have to be called ($100k+). Next election is
November 8, 2016.
Historically, 9-12
months (following
completion of
Bluff/Waterfront
Master Plan)Significant time from Clerk, Legal, PC
TBD: Election schedule
chosen will be major
determinant of cost
STRATEGY 1.2: Bluff/Waterfront
Page 2
8b)
Following Master Plan process, conduct RFP
process for "horizontal or master" developer (to
develop opportunity sites along the Bluff)
ACM
ED&H Support: to be implemented after Bluff Master Plan
4 months for
selection Work Program addition for ED&H n/a
8c)Expand Coachman Park P&R Support: to be implemented after Bluff Master Plan TBD, per 1.2 TBD TBD
8d)Identify opportunity sites along the Bluff ACM Support as part of Bluff Master Plan TBD, per 1.2 TBD TBD
8e)Attract and promote a large draw on City Hall site ACM Support as part of Bluff Master Plan TBD, per 1.2 TBD TBD
8f)
Make attractive locations across the Bluff and to
the water (Cleveland street connection)
P&R
Engineering
Support as part of Bluff Master Plan and Expand
Coachman Park process TBD, per 1.2 TBD TBD
9)Boost the Library (P)
Library
P&R
ED&H
Support: Some charter restrictions limit
recommendations: (1) Research partnership
opportunities to develop the Main Library as an Arts
& Culture destination space. (2) Engage STEM
organizations in the downtown area to identify
educational and creative opportunities. (3)
Determine space, buildout/materials, and resources
needed.
Research: 3
months; Planning 3
months;
Implmentation: TBD
Major impact: the most efficient and effective way
is to increase one PT position to FT (cost about
$17,000 a year). Also will need to add hours to
increase access.
$17,000 to upgrade PT
to FT; $50,000 for
evening hours, $50,000
for Fri & Sat morning,
general fund next
budget. $30,000 to
reconfigure space for
partnerships.
10)Use Bridge as Gateway (P)
P&R
Legal
Engineering
Support as public art project: (1) Engineering to
research FDOT requirment; (2) Legal to research
Pierce 100 issues; (3) P&R to Manage Public Art
Process/Call for Artists
(1) and (2) DOT and
Legal --6 months;
(3) 6-9 month public
art process
Work program:
Engineering: research.
Legal: Research Restrictions
P&R: Public Art Process after above.
$350-400k (based on
Tampa's project--Could
be opportunity for
corporate sponsorship)
11)Make downtown more navigable
Engineering
CRA
Support changes to Wayfinding signs after
Community Branding project and facility siting is
completed (i.e. garage, City Hall, Intermodal hub,
CMA, etc.); In short-term: Research flexible sign
faces, and identify funding sources.TBD
Could be incorporated into Engineering and CRA
work programs after branding & facilities
determined.
TBD, based upon
system selected
12)
Reconsider design guidelines and signage
regulations (P)P&D Support
Depends on Council
direction/ priorities P&D: Changes to sign code can be done in-house n/a
STRATEGY 1.3: Central Business District: Make downtown more attractive; bring people to the streets; make downtown more navigable
Page 3
13)
Consider application of Form-based Code (in the
Downtown Redevelopment Plan area)
P&D
Legal Support
Depends on Council
direction/ priorities
P&D: Depending upon the extent of these
changes, this may be doable in-house or if more
extensive, require outside assistance.Est. $75-100k
14)
Create a Streetscape Toolkit (for
secondary/arterial streets)
Engineering
ED&H
Support: (1) As part of current strategy,
streetscape improvements are encouraged as part
of private redevelopment. (2) Streetscape elements
are already incorporated into Downtown
Redevelopment Plan: Cleveland Streetscape Phase
2 design palette/spec sheets are used as general
guide for "side" streets. (3) Support Cleveland
Streetscape Phase 3.
(1) Ongoing
(2)Completed (3)FY
17-20
Part of existing work programs
(3) $6m in Penny 3
allocated for Cleveland
Streetscape Phase 3
15)Attract an Incubator (P)
ED&H
CRA
Support as part of private sector (and not solely
publicly-funded) initiative: (1) model already
underway focusing on tech entrepreneurship; staff
exploring CRA financial participation;
(2) Explore feasibility of a "Resource Center" or
"One Stop" concept with other partners
(1) 3 months
(2) 12-18 months Part of ED&H/CRA work program
(1) TBD--Potential CRA
financial participation;
(2) TBD
16)Consider City Hall with Intermodal Hub
CM/ACM
Engineering
Support: Preliminary siting analysis is underway;
Final decision depends on CMA and Greenlight
referendum results. TBD
Significant staff impacts after CMA & Greenlight
resolved.
TBD ($7.5m for City
Hall only as part of the
CMA proposal); $5.5M
in Penny 2017 for
Intermodal Center/City
Hall
17)
Create a secondary service-based retail
environment along Fort Harrison CRA
Support as part of private redevelopment
opportunities. Given that majority of property
ownership is Church of Scientology and Pinellas
County, there is little likelihood of added retail
space.Long-term TBD TBD
18)
Attract additional retail/restaurants
(i.e. Find the next Starbucks)CRA
Support as private sector initiative: Church of
Scientology and downtown property owners working
on identifying market demand and matching
potential businesses with appropriate locations.
Once impediments are defined, City will work with
this group to explore potential programs and
solutions.TBD
Can be incorporated as part of existing work
program TBD
Page 4
19)
Attract another cultural or entertainment venue to
the area (i.e. Find the next Capitol Theatre)ACM Support as part of Bluff Master Plan process TBD, per 1.2 TBD TBD
20)
Enhance Gateways (to include: five points
intersection; Cleveland and Myrtle, lntermodal
hub, Pinellas Trail; Fort Harrison & Court) (P)
Engineering
ED&H, CRA
Support: Five points intersection is completed.
Other locations need ROW and feasibility
investigation and funding identification (some after
facility siting)TBD
Minimal staff impacts for ROW identification of
other locations. Need to identify design and
construction costs if able to proceed.TBD
21)
Promote downtown brand through signage, public
art, architectural elements, and green space
P&D, P&R
PC, CRA,
Engineering
Support: 1) Community Branding Project
underway; 2) Identify opportunities after Community
Branding project is completed TBD TBD TBD
22)Build a garage near or adjacent to intermodal hub
ACM
Engineering
Support: Needs feasibility investigation and funding
identification after the Greenlight referendum
3-5 years for south
location, 4-6 years
for north location.
Appears to assume 2 downtown garages, one
south & one north. Significant staff impacts on
each.
$7 M - $8 M per garage;
Source of Funds TBD
23)
Create bike/walk loop to connect Downtown with
North Greenwood and East Gateway
Engineering
P&R
CRA
Support:1) Major portions complete; 2) North
Connector location unresolved; 3) Needs ROW,
feasibility and funding identification.5+ years
Moderate staff time to coordinate w/CSX RR for
northern loop.est. $500k
24)Connect Jolley Trolley to East Gateway
ED&H
CRA
Support: Part of East Gateway Vision Plan.
However, feasibility is dependent on available
funding and market demand from riders 5+ years Part of existing work programs TBD
25)
Evaluate highest and best use of the existing golf
course and enhance Glen Oaks Park P&R
Do not support: (1) Clearwater Golf Course: Long-
term lease agreement would need to be terminated
with a significant financial impact to the city; (2)
Glen Oaks Park: Currently at maximum use with
stormwater and parks facility combined n/a n/a n/a
26)
Connect Glen Oaks to East Gateway via a
Stevenson Creek Trail
CRA
Engineering
P&R Support as part of East Gateway Vision Plan 5+ years
Preliminary layout complete. Ready to contact
property owners for possible easements. Minimal
staff impacts.
Est. $400k not including
land acquisition
27)Commmunity Market (P)
CRA
ED&H
Support: (1) Feasibility of Festival Core part of
East Gateway Vision Plan;
(2) Investigation of "Mercado" as it needs a fixed
location and feasibility and cost analysis
(1) 3 years
(2) TBD
(1) Part of ED&H/CRA/Engineering work program
(2) Significant impact to work program if conducted
in FY14-15
(1) TBD
(2) TBD
28)Promote Healthy Food
CRA
ED&H
P&R
Support: Farmers Market part of East Gateway
Vision Plan; underway with feasbility TBD Part of ED&H/CRA work program TBD
STRATEGY 1.4: Community Gateways and Connections
Page 5
Staff Recommendation Timeframe*Work Program Impacts Cost
29)Conduct community branding effort (P)PC
Support: Contract awarded and work underway--
North Star hired 12 months Part of existing work program $100k
30)
Communicate the real estate market and potential
for expansion of real estate activity (P)
ED&H
PC
Support: Prepare a marketing piece that highlights
housing, retail, and office demand for web-based
and social media distribution 4 months To be completed in house with existing staff $5k
31)
Create a forum for the discussion of issues with
the city, development partners, and community
stakeholders (P)ACM
Support: Create Communications Stakeholder
Group (CSG); Define goals
Subject to Council
Concurrence n/a n/a
Staff Recommendation Timeframe*Work Program Impacts Cost
32)Identify Lead Responsibility CM
Support: ACM appointed; ULI Implimentation Team
(aka "Brain Trust") appointed Completed No impact n/a
33)Revise Downtown Redevelopment Plan
P&D
CRA
Support: Begin after TIF extension is approved by
Pinellas County; Bluff/Waterfront Master Plan and
North Marina Special Area Plan will be addressed
once completed.
12-18 months from
County Commission
direction on TIF
extension; TBD to
make changes from
Bluff and N. Marina
Master Plans
TBD: Multi-phase effort depending on
recommendations of Bluff Master Plan and N.
Marina Master Plan, Form-based code analysis,
etc.
TBD if consultant is
needed
34)
Investigate the use of TIF bonds to leverage
redevelopment (P)
ACM
Finance
Support: Needs cost/benefit analysis; Opinion letter
from Financial Advisor has been requested 4 months Incorporated as part of existing work program TBD
FOCUS AREA 3: ORGANIZATIONAL CAPACITY AND IMPLEMENTATION
ITEM 3.1: Implementation
FOCUS AREA 2: COMMUNICATION/PARTNERSHIPS
Item 2.1: Clearwater must begin to actively tell its story
Item 2.2:
ACTIONS
Lead
Department
ACTIONS
Lead
Department
Page 6
35)
Add Clean and Safe Program to Downtown
Redevelopment Plan
CRA
Police Support: Needs further investigation and definition
TBD, part of DT
plan above TBD TBD
36)Support Special Events
CRA, DDB
P&R
Support events (Blast Friday and Star Spectacular,
etc.) that are better integrated into redevelopment
activities, engaging public and creating awareness
for Downtown activities
Underway &
Ongoing Part of existing work program
Recommend FY14-15
CRA funding: $75k
Blast Friday and $15k
Star Spec; DDB is
funding $17.5k for Blast
Friday and $20k for Star
Spec
37)Create framework for engaging partners CM/ACM
Support: Create specific plan/deliverables for
affected Departments
Underway &
Ongoing Part of existing work program n/a
38)Pinellas County
CM/ACM
Engineering
ED&H
Support: Work together on funding opportunities,
CRA TIF extension, and PSTA and
MPO/transportation/parking needs
Underway &
Ongoing Part of existing work program n/a
39)Business Leadership ED&H
Support: Attend meetings with umbrella
organization
Underway &
Ongoing
Can be incorporated as part of existing work
program n/a
40)Church of Scientology
ACM, ED&H
PC, P&D
Others?
Support: Establish and maintain regular
communication with Church, determine long-term
plan for properties; etc.
Underway &
Ongoing
Can be incorporated as part of existing work
program n/a
41)Community Leaders ACM
Support: Create Communication Stakeholder
Group (CSG) (see Item 2.2)
3 months: Subject to
Council Concurence
with Direction TBD n/a
ITEM 3.2: Engage Partners
Page 7
SUBJECT/RECOMMENDATION:
Seek Council Direction Regarding Process and Discussion Materials for ULI Report Special
Work Session.
DISCUSSION:
The recently-completed ULI Study of the Downtown/East Gateway / Old Clearwater Bay areas
presents a comprehensive, far-reaching and, in some instances, very different (from the norm in
Clearwater) set of process and policy recommendations to achieve the successful
redevelopment of the study area. Interest in the study recommendations has been high, and
many stakeholders have queried Council and Staff on plans to consider and/or begin
implementation of the various Study recommendations.
However, due to the importance, breadth and complexity of the set of recommendations in the
Study, staff believes a Special Council Work Session is indicated to allow the Council to
consider and inform staff of the direction Council wishes to take with respect to implementation
of the multiple recommendations in the Study. Staff further believes this important discussion
needs to be proceeded by the necessary analysis and consideration of the ramifications, timing
and related issues Council needs to have before it in deciding and directing staff on Report
implementation.
To that end, Staff will develop a Discussion Paper to inform the discussion and decision-making
at the Special Work Session. It is anticipated that a full consideration and preparation of
materials will take 30 days, leading to a Special Work Session towards the end of October. An
evening meeting is recommended by the City Manager, to allow maximum interested public
attendance/viewing.
To assure that staff is proceeding in a way that Council seeks in “framing” the Study
issues/recommendations to facilitate Council consideration and direction to Staff, the attached
“coarse grain” issue identification and preliminary staff response outline is attached below.
In so doing, three “overarching” considerations have informed the staff preliminary analysis,
which we wish to call to Council attention:
1) The decision timeline for the CMA Downtown project under the MOU means any master
planning or facility siting in Coachman Park and/or the Bluff would have to be conditional
on a final decision from CMA whether they intend to proceed with the project; this would
also affect facility decisions in the CBD/Downtown, as parking garage, City Hall and
multi-modal siting, timing and funding need to be coordinated with the CMA project.
2) Many of the ULI recommendations, i.e. activation of the waterfront, restaurant placement
in Coachman Park, are subject to the considerations in #1 above, as well as subject to
public referendum requirements.
3) Depending on the breadth and aggressiveness of the Council direction on Study
recommendation, significant Work Program adjustments and/or outsourcing of work will
be required. These parameters can more specifically be identified/quantified for the
Special Work Session materials.
Within the confines of these factors, Staff seeks Council feedback as to the proposed Special
Work Session process, as well as whether the preliminary outline below identifies the major
recommendations/issues Council would like to address in greater detail in the Special Work
Session. Staff will then utilize the results of the feedback, as well as staff analysis, to develop a
formal Discussion/ Decision Paper.
The ULI organizes their recommendations into three broad categories:
1) Strategy:
2) Communications; and
3) Partnerships/Organizational Capacity and Implementation.
The following outlines the major concepts in each of these key areas for Council direction and
discussion to assist staff prepare for the Special Work Session:
I. Strategy:
The Report concludes that the City must “bridge the gap between the Beach and the Mainland”
to be successful in it’s redevelopment efforts by: identifying complimentary mainland activities
that build upon the existing tourism base; reaching out to the waterfront to create activities in
and on the water; develop an identity and improve the Downtown “in and of itself” to attract both
residents and tourists; focus on residential development as an anchor to generate support for
retail and activities.
1)Bluff/Waterfront Master Plan—The ULI report recommends creating a vision and
Master Plan for a) the Bluff and b) the Waterfront(extending from Pierce 100 to the
Seminole Boat Ramps), as well as implementing programs to activate the waterfront
district.
While the Bluff and the waterfront are discussed separately in the report, staff feels that
a holistic approach is needed to address the bluff and waterfront together. The
interactions functionally, spatially and programmatically seem to indicate one process.
Secondly, the ULI report—which is focused upon realizing the development potential of
the Bluff and waterfront, not the traditional park /waterfront master planning objectives—
has suggested a process whereby the City ACM/”Brain Trust “of Department heads
select a “development partner” (based upon an RFP/RFQ), and, together, based upon “a
robust community engagement process”, develop the vision and master plan for the
areas. Subsequently, the City would issue a second RFP/RFQ to select a “horizontal”
developer to work with the City in effectuating the vision and master plans. While not
called out in the ULI report, the retention of a master plan consultant to develop the plan
documents and facilitate the community process would be necessary.
This is a very different process from that used heretofore by the City, with a strong
emphasis on the “development component” of the master plan process. It may/may not
meet stakeholder perceptions for Coachman Park and the waterfront.
If so, and as an alternative, staff feels a “hybrid “ process with a more traditional public
input process—combined with a strong component of development consultants “at the
table” to provide guidance and “reality checks” to a broad-based community Steering
Committee perhaps could be considered, as follows:
Appoint broad-based Bluff Master Plan Steering Committee to work with a
retained Master Plan firm and the City Staff to develop a vision and Master Plan
(MP); Process to include a robust public engagement process (i.e. charettes,
focus groups, etc.)
Retain an independent “Developer Consultant” to “be at the table” during
discussions and assist the Steering Committee with the economic realities
affecting Master Plan accomplishment:
Subsequently, City issue RFP/RFQ for “horizontal” developer to work with City in
effectuating build out of Master Plan.
Council discussion
Is a consolidated Bluff/Waterfront vision and master plan effort
supported at this time?
If so, Is Council supportive of the Vision/ Master Plan/”Horizontal”
build out process suggested by ULI?
If not, what process should be utilized?
Timeframe When should this process begin?
Cost TBD, based on process selected.
Lead ACM/ Planning/Parks/Marine and Aviation/ED
2)Comprehensive Boating Plan—ULI report recommends promoting and growing the
boating culture and establish Clearwater, specifically Downtown, as a major boating
center. Areas of focus could include: an evaluation of opportunities for redistribution of
boat-related enterprises from Clearwater Beach to the downtown marina; on-shore
commercial activities that could attract boaters and bring them to downtown; and, ideas
for maintaining healthy marine environment.
The report recommends completing this activity before major decisions are made
regarding boat-related infrastructure at the North Marina area i.e. High and Dry facility,
etc.
Conduct RFP process to select consultant to assist City in creation of a
Comprehensive Boating Plan
Council discussion Is this the desired approach?
Timeframe When should this process begin?
Cost TBD
Lead Marine and Aviation Department, with consultant support
3)North Marina (Seminole) Plan—ULI report recommends development of a
comprehensive North Marina Plan for the Seminole Boat Ramp and surrounding area to
appropriately “balance the needs of the boating community, area residents and
development community”.
Staff believes that a planning effort in this area is timely and needed at this juncture to
provide the necessary planning and regulatory framework to assist in evaluating existing
development proposals and maximize the development potential of the area, as follows:.
Conduct RFP process to select master planning consultant ;
Develop comprehensive Steering Committee to include Marina; developer,
community and stakeholder representatives.
Develop North Marina(Seminole) Special Area Plan
Council discussion Is this the desired approach?
Timeframe When should this process begin?
Cost TBD
Lead Planning & Development (Marine & Aviation in support)
4)Central Business District—ULI report recommends focusing activities in this area on
beautification of streets, attracting people to the streets, making downtown more
navigable, and reconsidering design guidelines and signage regulations.
Staff believes that many of these items are underway and can be evaluated further as
part of the implementation and departmental work program discussion, i.e. discussions
with PSTA on the intermodal Hub; site analysis for a new City Hall; facility locational
discussions with the CMA.
Other recommendations, such as a “tool kit” for secondary and arterials streetscape
design and lighting of the Memorial Causeway Bridge, would be analyzed for cost and
timing. Certain recommendations, such as Way finding and Gateway definitions, are
subject to other facility siting decisions and would be programmed accordingly. “low
hanging fruit” can be addressed for early implementation
In the more detailed analysis of the ULI recommendations for the Special Work Session,
staff will create a matrix of proposed new projects/programs for Council evaluation of
priorities. [See implementation section below]
Finally, although not a part of the ULI recommendations, staff believes that as part of a
larger Downtown Strategy discussion, an overall Concept Plan (and “spatial” delineation)
is needed to anticipate future development and/or build out of the downtown core as way
to plan projects and market/attract future investment. This could inform the discussion
raised by the ULI Panel of where future residential, office, civic and hotel projects should
be located to facilitate maximum impact on redevelopment strategy achievement?
5)Community Gateways and Connections—ULI report recommends a focus on
strengthening connections between the Downtown, Beach, East Gateway, and
surrounding neighborhoods through transportation, welcoming gateways, and other
healthy activities.
These items will be addressed as part of the implementation/work program discussion
(see below). Some of these items are already underway, such as the evaluation of the
community market and festival location in the East Gateway.
2. Communication
ULI report recommends a more robust branding effort for the City to communicate its strengths.
This effort is already underway with City staff and North Star.
A derivative, more “tailored” branding and marketing effort for the ED business recruitment
effort, as well as the Cleveland Street District, is anticipated as” follow-on” to the North Star
effort.
ED/CRA staff intends to utilize the Market Analysis data on housing, office, hotel and retail
absorption to more actively engage the development and brokerage communities to validate
absorption and market availability to encourage investment.
In addition, the ULI report concludes that community organizations and flow of information is
highly fragmented in downtown. They identify primary roles for the major stakeholder groups to
fulfill the Report objectives and implementation is to be realized. They conclude that the City
“create a forum for the discussion of issues with the City and their development partners that
involves a cross section of community interests”.
One way to address this would be creation of a Communications Stakeholder Group to meet
quarterly(or more often if appropriate) to 1) report on activities within their areas of
activity/concern as they relate to the ULI Downtown/East Gateway; and, 2) to coordinate
activities specific to the implementation of the ULI report. Semi-annual reports to the Council at
a public meeting could assure communication/coordination with the governing body.
Any number/form of alternate structures could be appropriate to provide this coordination
mechanism.
The key community groups/organizations could include, as a base: Downtown Development
Board: Clearwater Downtown Partnership: Merchants Alliance; Clearwater Technology Alliance;
Pinellas County; Church of Scientology; East Gateway Business and Neighbors Association;
Clearwater Regional Chamber of Commerce, Clearwater Neighborhoods Coalition, business
leadership group, etc.
Council discussion Is there a need to create an “umbrella advisory group”?
If so, what form and structure should be established?
Timeframe When should this process begin? Who should be included?
Cost Staff time
Lead TBD
3. Organizational Capacity and Implementation
The report concludes that, while the City/CRA Plans and redevelopment strategy are largely
appropriate for the redevelopment effort, “the lead responsibility (for implementation) is much
too fragmented to be effective. The authority and responsibility, according to the Panel, should
be assigned to an Assistant City Manager who would establish a “brain Trust” of key department
heads and other government agencies, to assist him and guide implementation of the
Downtown/ East Gateway strategies. It recommends that the City take the lead responsibility for
implementation and to harness the collective resources of business, institutions, government
and the community.
In that regard, the City Manager has appointed the Assistant City Manager for Economic
Development, Rod Irwin, as the City “lead” for overall implimentation of the ULI initiatives the
Council supports. In addition, a “Brain Trust” to include the department heads of Planning and
Development; Economic Development and Housing; Parks and Recreation; Marine and
Aviation; Library; Engineering; Finance/Budget; and Public Communications. Expansion to
include County and other governmental representatives/liaisons is anticipated by the ULI.
The ACM/Brain Trust will create an implementation matrix once Council direction is received on
the specific action items identified in the report.
Many activities are already underway such as discussions with PSTA on the intermodal hub,
location of City Hall, and Clearwater Marine Aquarium among others. Other action items need to
be evaluated as to cost and timeframe for Council discussion and direction on their level of
priority.
Staff would propose the following:
Create ULI implementation matrix that includes timeframe, cost, and
departmental work program impacts for Council discussion, direction, and
prioritization of projects.
Council discussion Is creation of the implementation matrix the desired approach to track
implementation?
Timeframe If so, when/how often/in what form does Council wish to receive
progress reports?
Cost TBD
Lead ACM/Brain Trust
Staff will be prepared to discuss the above recommendations/issues at the Work
Session on Monday under “City Manager-Verbal”.
9/25/14
Cover Memo
City of Clearwater City Hall
112 S. Osceola Avenue
Clearwater, FL 33756
File Number: ID#14-863
Agenda Date: 1/21/2015 Status: Agenda ReadyVersion: 1
File Type: Action ItemIn Control: City Council
Agenda Number: 3.3
SUBJECT/RECOMMENDATION:
Discuss ULI Recommendation for Creation of Stakeholder Advisory Group.
SUMMARY:
The ULI Panel Report recommended creation of an “umbrella advisory group with
representation from all the other stakeholder organizations and civic groups” to “create a
forum for the discussion of issues with the City and their development partners that involves a
cross section of community interests.”
However, there has been concern expressed by some Downtown organization members that
the Public Meetings Law limitations on a city-created committee structure could discourage
participation, due to the restriction on members discussing issues among themselves, which a
city-created committee has before them for consideration. This is felt to be particularly
relevant in the Downtown, due to frequent multiple memberships on Downtown committees
and the fact that the organization agendas/topics would mirror the issues discussed by a ULI
Report focused committee.
Additionally, some sentiment has been expressed that the restrictions of the Public Meeting
Law could discourage the frank expression of opinions and/or discussion of sensitive issues
necessary to achieve the objectives of the ULI Study and Downtown redevelopment.
At the November 12, 2014 Special Work Session staff committed to review options for a
committee structure and make same available to the Council for consideration at the January
21, 2015 Special Work Session.
Page 1 City of Clearwater Printed on 1/20/2015
ULI REPORT IMPLEMENTATION MATRIX
Communication Stakeholder Group Options
31)
Create a forum for the discussion of
issues with the city, development
partners, and community stakeholders (P)
ACM Support: Create Communications Stakeholder Group
(CSG); Define goals
ULI Comments Options Pros/Cons
"...the structure of community
involvement in the development
process is highly fragmented."
1) Create Council-appointed standing committee
structure with selection of members by City Council from
entities with stake in Downtown
1) Pros- Council assures balanced representation and inclusion, establishes rules and
processes; Cons- conformance with Public Meeting Law requirements may inhibit willingness
of community members to participate due to restrictions on discussion of issues before the
committee, between members in other related venues and/or provide frank discussion of
sensitive issues and concerns in a public meeting, as well as cost of meeting records and
support.
2) Create Council-appointed standing advisory committee
structure with appointment of members by entities with
stake in Downtown
2) Pros-Council creates processes and resources to assure effective operation and defines
purpose; Cons- appointment of representatives by entities may affect desired balance of
"voices" on committee, as well as requirements of Public Meeting Law may inhibit willingness
of potential members to participate and/or express frank input (see above), as well as cost of
meeting records and staff support
"...the public engagement process is
much more effective if community
leaders agree to form an umbrella
advisory group with representation
from all the other stakeholder
organizations and civic groups."
3) Authorize City Manager to create Administration-led
committee with representatives from entities with stake in
Downtown (each member entity would advise Council
directly as deemed appropriate from committee
discussions)
3) Pros- Administration-created committee establishes processes and resources to assure
effective operation and defines purposes of Committee; Cons- staff-created structure may be
perceived as limiting importance of public input; would still be subject to Public Meeting Law.
"...create a forum for the discussion of
issues with the City and their
development partners that involves a
cross section of community
interests."
4) City Council and Staff conduct periodic "community
forums" to receive /share input from entities with a stake
in Downtown without creating a new structure or making
committee recommendations to Council based upon
discussions
4) Pros-Direct Council and Staff participation with entities without the cost or staff time
required for a standing committee with opportunity for broader direct participation in forums,
and no Public Meetings Law restictions on participants; Cons-less formal input for entities with
stake in Downtown, with likely less continuity of advice/input from the affected community
entities
5)Existing community organizations provide direct input
to Council (traditional method) without creating new
structure.
5)Pros- no additional cost, staff time or Public Meeting Law restrictions; Cons-may not provide
interaction/input opportunites for entities anticipated by ULI or anticipated by community
groups
6) "Entities with a stake in Downtown" self-create a
Stakeholder Advisory Group, to discuss and formulate
input to Council.
6) Pros- Not subject to Public Meeting Law restrictions, costs and records retention
requirements, as well as providing maximum flexibility to entities in scheduling
meetings/operations; Cons-membership, processes and other decisions outside the public
view and control; membership determined by group, not City.
FOCUS AREA 2: COMMUNICATION/PARTNERSHIPS
Item 2.2:
Page 1