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11/03/2014 Community Redevelopment Agency Meeting Minutes November 3, 2014 City of Clearwater City Hall 112 S. Osceola Avenue Clearwater, FL 33756 e d s w r' �mu Meeting Minutes Monday, November 3, 2014 1 :00 PM City Hall Chambers Community Redevelopment Agency Page 1 City of Clearwater Community Redevelopment Agency Meeting Minutes November 3, 2014 Roll Call Present 5 - Chair George N. Cretekos, Trustee Doreen Hock-DiPolito, Trustee Jay E. Polglaze, Trustee Bill Jonson, and Trustee Hoyt Hamilton Also Present - William B. Horne 11 - City Manager, Jill S. Silverboard -Assistant City Manager, Rod Irwin - CRA Executive Director/Assistant City Manager, Pamela K. Akin - City Attorney, Rosemarie Call - City Clerk, Nicole Sprague - Official Records and Legislative Services Coordinator To provide continuity for research, items are listed in agenda order although not necessarily discussed in that order. 1. Call To Order— Chair Cretekos The meeting was called to order at 1:05 p.m. at City Hall. 2. Approval of Minutes 2.1 Approve the minutes of the September 15, 2014 CRA Meeting as submitted in written summation by the City Clerk. Trustee Jonson moved to approve the minutes of the September 15, 2014 CRA Meeting as submitted in written summation by the City Clerk. The motion was duly seconded and carried unanimously. 3. Citizens to be Heard Regarding Items Not on the Agenda — None. 4. New Business Items 4.1 FRA Award for Capitol Theatre - Geri Campos Lopez, Economic Development and Housing Director Economic Development and Housing Director Geri Campos-Lopez said the City of Clearwater and Ruth Eckerd Hall were recently honored with the Florida Redevelopment Association's Roy F. Kenzie Award for their outstanding efforts in renovating the Capitol Theatre in Downtown. Ms. Campos Lopez recognized Ruth Eckerd Hall's President and CEO Zev Page 2 City of Clearwater Community Redevelopment Agency Meeting Minutes November 3, 2014 Buffman and presented Council with the award. 4.2 Approve the Memorandum of Agreement between the CRA and Clearwater Downtown Events, Inc, a 501© 4 Not-for-Profit Corporation, for the provision of a revised schedule of Blast Friday events in the Cleveland Street District, approve a $75,000 grant to Clearwater Downtown Events, Inc. to underwrite a portion of the revised Blast Friday Program, and authorize the appropriate officials to execute same. Last year, at the time the CRA Board approved funding for the 2013-2014 season of Blast Friday, the Board provided guidance to staff that the existent format was not, in the Board's opinion, accomplishing the economic impact and retail attraction/assistance anticipated. The Board advised staff that a complete revamping of the program would be a prerequisite for the Board to consider future funding of a "Blast Friday-type" program. Specific changes suggested by the Board included: • A festival, rather than purely musical event, format; • Extension of the event the length of Cleveland Street, from Osceola to East; • More varied musical program to appeal to a broader demographic; • Inclusion of Food Truck components; • Incorporation of Cleveland Street businesses, allowing them to better realize benefit of the events. CRA staff, the Clearwater Downtown Events, Inc., the volunteer group managing the Blast Friday for the CRA, Ruth Eckerd Hall and Downtown Development Board (DDB) representatives have had discussions concerning a mutual desire of the group to continue the Blast Friday consistent with the CRA Board's direction. The program schedule and budget is directly in response to those discussions. They represent a significant redirection of the thrust of previous Blast Friday programs and include the components delineated by the CRA Board last year as a condition for future grant funding consideration. The DDB has indicated support of a $17,979 DDB grant request. CRA staff recommends approval of the Memorandum of Agreement and approval of$75,000 to fund the CRA contribution. APPROPRIATION CODE AND AMOUNT: 188-09311-582000-552-000-000 - $75,000 A future budget amendment will return $75,000 from the 388-94714, Downtown Redevelopment to fund the Blast Friday grant. A concern was expressed regarding the expectation of creating larger crowds. It was suggested that the events should attract local crowds not Page 3 City of Clearwater Community Redevelopment Agency 5. Adjourn Attest City Clerk City of Clearwater larger crowds. Meeting Minutes November 3, 2014 Trustee Hock - DiPolito moved to approve the Memorandum of Agreement between the CRA and Clearwater Downtown Events, Inc, a 501c4 Not - for - Profit Corporation, for the provision of a revised schedule of Blast Friday events in the Cleveland Street District, approve a $75,000 grant to Clearwater Downtown Events, Inc. to underwrite a portion of the revised Blast Friday Program, and authorize the appropriate officials to execute same. The motion was duly seconded and upon the vote being taken: Ayes: 4 - Chair Cretekos, Trustee Hock - DiPolito, Trustee Polglaze and Trustee Hamilton Nays: 1 - Trustee Jonson Motion carried. The meeting adjourned at 1:15 p.m. , eocke r\cr e r---(9S `0. -CVp.1 AT.... ,' ''�., Chair o,N0.-,A..........0,: �P ... rc '•� <0o; .Community Redevelopment Agency n a �, .�. c, pTE ...op zaz. may' :. �j��s ��'�.,�'p ''. •..........•• . . r�« mFLOP�O`````. Page 4