SGN2002-06015
.
.
Comprehensive Sign Program Application
Submitted By
Griffin International Inc.
For
LaBelle Plaza
1555 Highland Ave S.
PUBLIX DEVELOPMENT'
For Additional Information Please Contact
Dushyant K. Gulati
(727) 444-4495
and/or
Sandee Forrest
Thomas Sign & Awning
(727) 573-7757
Proposed Freestanding Signs - LaBelle Plaza
1555 Highland Avenue South, Clearwater, FL
A. Fa<;ade Area Highland Avenue - 12,328 sq ft
Entitled Size based on 1 % of Fagade - 123 sq ft .
B. Frontage -- Highland Avenue - 500 ft
Entitled Size based on frontage (1sq ft/2 In ft) - 250 sq ft
c. Request: 2 Signs
Highland Ave Sign:
,.,. 112 sq ft
.
Bellaire Sign:
,.,. 138 sq ft
TOTAL
,.,. 250 sq ft
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Proposed Attached Signs for :~.~ - ~~aBelle Plaza
1555 Highland Avenue South, CJ'I'ea aterz 0 Z
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A. PUBLlX Fa<;ade Area
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Minimum Entitled Size (1 % of Fa<;ade)
Maximum Entitled Size (60/0 of Fa<;ade
B. Request: 3 Signs
,..,. SIZE
PUBLlX
89 sq ft
FOOD & PHARMACY
1 9 sq ft
Presto
3.9 sq ft
TOTAL
112 sq ft I
t:
48 sq ft
--
288 sq ft
1% FACADE I
1.85%)
10). ~ @ (En-.WJ~ pl
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0.40%
0.080/0
2.330/0 I
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; Clearwater
o~
Planning Department
100 South Myrtle Avenue
Clearwater, Florida 33756
Telephone: 727-562-4567
Fax: 727-562-4865
Supplement to
CASE #: SGN :2txJ~ - O{xJ,
DATE RECEIVED: 7-2..7 -02...-
RECEIVED BY (staff initials): /Y1/IL...
ATLASPAGE#: dlS A
o SUBMIT ORIGINAL SIGNED AND NOTARIZED APPLICATION
i:l SUBMIT ONE (1) COPY OF THE FOLDED PLANS (see C and D below)
i:l SUBMIT APPLICATION FEE $ 300.00
ZONING DISTRICT:
LAND USE
CLASSIFICATION:
COMPREHENSIVE SIGN PROGRAM APPLICATION
(Revised 05/30/02)
-PLEASE TYPE OR PRINT-
GENERAL PRINCIPLES: The intent of the Comprehensive Sign Program is to provide private properly owners and businesses with ffexibility to
develop innovative, creative and effective signage and to improve the aesthetics of the City of Clearwater. This program provides an altemative to
minimum standard signage subject to ffexibility criteria which ensure that signage will not have an adverse impact on the aesthetics, community
character and quality of life of the City of Clearwater.
AGENT NAME: (Contact Person)
A. APPLICANT, PROPERTY OWNER AND AGENT INFORMATION: (Code Section 4-1001)
PROJECT ADDRESS: 115 5 5 H 16) HLA- N j) A "V f3" '" L PI Be l- L ~ PL A'2A
~~lFFIN INieRNfl-rl ONA-L XN'c..
MAILING ADDRESS: J ~ b B '" 'I s , be)) R I ve- I C LE'1t R IV ft 1 e ~ , F L. 3 '3 7 ~ 7
f
PHONE NUMBER: (7:27) "1'1 ~ - If 't 9 5" FAX NUMBER: t? :(7) 'fij. tJ-lJ V q "
<fiRIFFI'" TNTc-({rfA-T/olV~L .INc..
(Must include ALL.,9.wners) ~ C c
I <;{ C:> t::>" Y S I b iff J./ R' V t: . l.. G"+1e /AJ ft Tt:.-R .L 337t 7
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J g- ~ ro It Y S I J) 13 J) 1l J V G' e. W. F L 3 3 7 ~ 7
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PHONE NUMBER: (7 ~ 1) 't y. V - 4-1{ 9 ~ FAX NUMBER: 41{ l{ - 'I Y tJ (,
5'
APPLICANT NAME:
PROPERTY OWNER(S):
MAILING ADDRESS:
Check if AGENT is Contractor
o Si n Contractor Name:
State License Number:
IES 00000<63
B. PROOF OF OWNERSHIP: (Code Section 4-202.A.5)
i:l SUBMIT A COPY OF THE TITLE INSURANCE POLICY, DEED OR AFFIDAVIT ATTESTING TO THE OWNERSHIP OF THE PROPERTY
C. SIGN PLAN AND ELEVATION PLAN SUBMITTAL REQUIREMENTS: (Code Sections 4-1001 and 4-202.A.23)
i:l SIGN PLAN with the following information (not to exceed 24" x 36"):
~ All dimensions; rm IT; Or.:J ~I i; 0 \;11 I~
V Bar scale and date prepared; l l[Cl ~J .i, , \! / Lr"]
~ Detailed, ~drawing(s) of all proposed signs including: height, area, text/copy, materials and colors; l.i, r- ---l
~ Calculations used to determine area and height of all signs; !' ': 1
~ Details of all existing signs on parcel (indicate .if exis~ing signs are to. rem~in with this proposal~ including. heighll.Hetis.... ionsJPilt.~r'-7 2002 .
JL' Illumination details including type, placement, intensity and hours of Illumination, and area of signs to be IlIumlnl~~-:"'1 UN!
o / B.UILDI.NG ELEVATION DR~WINGS - all sides of buildings with proposed and existing attached signage incllqir~;~~~)9i~o,o'(;~~WI ;~E";'-;!'
V dimenSions colors and matenals I /J ~,. ;'..1 I~ . J ,. I L. L... I....L '.' ,..., I ".. "." ., _.::> I.-
, . c...'~ ,.,..r-ro C/f\-<--t/1II- CITY;' CLE:i\Fi'NAI ER
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D. SITE PLAN SUBMITTAL&UIREMENTS: (Code Section 4.1001 action 202)
o SITE PLAN with the following information (not to exceed 24" x 36"):
-V All dimensions;
~ ~~~i~~~~~g;ar scale (minimum scale one inch equals 50 feet), and date prepared; ,~F, ,01"_,, .1,.. U~~l~; [frO -\1LI~ ,I~~II
----:-./ Footprint and size of all buildings and structures; " 11
~ All required five foot setbacks as measured from property line; .! fi ) I I I
~ All existing and proposed points of access; II! i! i I J U N 2 7 2002 II' J I
---1.t All required sight triangles; If ,,j . ", II L_ ../
:2 Locat!on of all public ~nd private ea~e~ents; ., i _____.___----.:
:2 Location of all street nghts-of-way within and adjacent to the site; Lj i.:.~ ;= L,,! ~= :i; c. N '; E:- n V . r: F sr' = D-
=z Location of all existing and proposed sidewalks; C II Y (, I' C L E 'ft, R ':'/ A fER J L, I
-Y ' Lot frontage on all street rights-of-way; -~~-'-_
Z Location of all freestanding (including directional) signs proposed and existing (indicate whether to be removed);
X Location of all attached signs, proposed and existing (indicate whether to be removed).
o pATA TABLE for existino, permitted, and proposed signs and development, in written/tabular form:
~ ~ Land area in square feet and acres;
J Lot frontage on all street rights-of-way;
7 Square-footage of building facades facing adjacent street rights-of-way;
~ Number and area of attached signs on parcel;
~ Number and area of freestanding signs on parcel.
E. WRITTEN SUBMITTAL REQUIREMENTS: (Code Section 3-1807.C)
Signage proposed as part of a Comprehensive Sign Program may deviate from the minimum sign standards in terms of numbers of signs per
business or parcel of land, maximum area of sign face per parcel of land and the total area of sign faces per business or parcel of land,
subject to compliance with the flexibility criteria outlined below. Monument signs, pursuant to Sections 3-1806.8.1.g and 3-18068.2 shall not
be eligible for this program. As part of the program, all sign types (freestanding, attached, windows, interior site directional, etc.) shall be
reviewed for the business and/or the development parcel to achieve compliance in so far as possible with these current regulations. A master
sign program for shopping centers, including all out parcels, and office complexes shall include al/ types of signs for all tenants/uses within
the development parcel. These will be reviewed as a Comprehensive Sign Program application.
All existing and proposed signs must be architecturally integrated into the design of the building and/or site using similar and coordinated
design and style features, materials and colors, etc. Attached signs shall be horizontally and vertically proportionately located on each
fat;ade with no protrusions above roof lines, over windows, trim. cornices or other building features.
o Provide complete responses to the COMPREHENSIVE SIGN PROGRAM CRITERIA including how the criteria are met:
1. Architectural Theme. The design, character, location and/or materials of all freestandina and attached signs proposed
in a comprehensive sign program shall be demonstrably more attractive than signs otherwise permitted on the parcel
proposed for development under the minimum signs standards. All signs must be architecturally integrated into/with the
design of the building and/or site using similar and coordinated design features, materials and colors, etc.
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3. Lighting. Any lighting proposed as a part of a Comprehensive Sign Program is automatically controlled so that the
IighUng ;8 turned off ;;r: :C;~8:h g,.tf bo adJ inJ.g,1 1; ?rJL.i-C
~hnr Cd/~t7nl~ ~-J ~"'f'Y~~S:/W ~~ 1+DJ7'tm.
Page 2 of 4 - Comprehensive Sign Program Application - City of Clearwater
4. Tot~1 Area of Sign Faces. HeigAa, Number and Location of Signs. The h. area~r ~b~13~~~"~~ti~ Wi i"~! r~
signs 'permitted through the C~mpre~en.sive Sign P~ogram .shall be. det~rmined by the ptld...lJ'lpriftY:- i:Jev~....7;,ei',t--~~~ i !!
Coordinator based on the follOWing criteria: overall size of Site, relallonshlp between the b 'Im~ setback and sign i! II
location, frontage, access and visibility to the site, intended traffic circulation pattern, hierarchy ~f . i ~ge, Jm~ qn' L9f1n2 ,i i r
of the project, and submittal of a master sign plan for the development parcel/project. A~(Ijji ~lIy, -(M'mbxlmOffl'" I L~
permitted sign area shall be based on the following formula when evaluated against the above c iterial______~_J
" DEVELOPft'iL:NT SEH\j:CES DEP
i. Attached signs - The maximum area permitted for attached slgnage shall range from one ercentljlp'rtcrJfI'M.){!~qW.iJ, T E R
of six percent of the building fa~ade to which the sign is to be attached. -
ii. Freestanding signs - The maximum permitted area of all freestanding signs on a site shall not exceed the range of
sign area permitted by the street frontage or building fa~ade calculation methods set forth in Section 1806.B.1.c.i.
and ii.
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5. Community Character. The signage proposed in the Comprehensive Sign Program shall not have an adverse impact on
the community character of the City of Clearwater.
No M:ve-rse '~ "-"<. omfA.'upqf.ru/
F'Ye..e..st~~~ SljnS :
6. Property Values. The signage proposed in the Comprehensive Sign Program will not have an adverse impact on the
value of the property in the immediate vicinity of the parcel proposed for development.
7. Elimination of Unattractive Signage. The signage proposed in a Comprehensive Sign Program will result in the
elimination of existing unattractive signage or will result in an improvement to the appearance of the parcel proposed for
development in comparison to signs otherwise permitted under the minimum sign standards.
As p.v c,.;.l;:f ~ c.~~'S ~q~ b/J1A.
~ist'~'1lh-~~ 'Y~V~_
8. Special Area or Scenic Corridor Plan. The signage proposed in the Comprehensive Sign Program is consistent with
any special area or scenic corridor plan which the City of Clearwater has prepared and adopted for the area in which the
parcel proposed for development is located.
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Page 3 of 4 - Comprehensive Sign Program Application - City of Clearwater
F. AFFIDAVIT TO AUTHORIZE AGENT/ATTESTING TO OWNERSHIP: (Code Section 4-202.1)
~ R I ps= / N INtER N f=) T/(jN~ .:I.tvc..
(Names of all property owners)
1. That (I am/we are) the owner(s) and record title holder(s) of the following described property (address or general location):
COY71.ef ~ ~ ~ ~(3h lomd fMre.
Ar:;(d'l'C/1') I 5 5 S HI j J., {om d ftv.e- S
2. That this property constitutes the property for which a request for a: (describe request)
CD r-rl-l<< Jt-e.et S~ 11$ Cor' p~ ~
@ Two P'1IGo-Y) Sljns
3. That the undersigned (has/have) appointed and (does/do) appoint:
as (his/their) agent(s) to execute any petitions or other documents necessary to affect such petition;
4. That this affidavit has been executed to induce the City of Clearwater, Florida to consider and act on the above described property;
5. That site visits to the property are necessary by City representatives in order to process this application and the owner authorizes City
representatives to visit and photograph the property described in this application;
6.
Th~~).1he...Under~i~n~~ auth~r~t:, ~e~~~ certify that the foregoing is true and accurate to the
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:; ~<! .-'-" ,.. ! i I Property
;! i i ; I JUN 2 7 2002 I: :
\ 'I I I '\ , i: Property Owner
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nE\'::~(')D""';~N--; <';CP\J!CES DEPT
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... CITY OF CLEARWATER
STATE OF FLORIDA,
COUNTY OF PINELLAS
day of
first duly sworn
My Commission Expires:
RY P r' Iv.>::..
0'1'-\ UO'<: Wll a(}' (lj. ~N
~ 'n~if '0 MMlSSlON NUMBER
t! 't..
~ ~ ~ <t' CC786190
7...., Gfi! f MV COMMISSION EXPIRES
c:- 0 1'. 262002
S:IF1anning DepartmentlApplication Forms\development reviewlComprehensive Sign Program 2002 .doc
Page 4 of 4 - Comprehensive Sign Program Application - City of Clearwater
LABELLE PLAZA -- Master List of Existing Attached Signs
Est. Retail Est. Facade Est. Facade Permitted Attached Sign COLOR
Bay # Tenant Lease Status Area (sq ft) W X H (ft) Area (sq ft) Sign Area (6%) H X W (ft) Area (sq ft)
1521-1527 1st Am Equity Leased 4525 85 X 13 1105 66 1.5 X 22 33 Green
1.67 X 24 40 Green
1529 Vacant 900 15 X 13 195 12
1531 Vacant 1200 20 X 13 260 16
1533-1535 1 st Am Title Leased 2400 32 X 13 416 25 1.5 X 20 30 Green
1537 Chinese Leased 1400 30 X 13 390 23 1.5 X 13 19.5 Red .
1539 Chiropractor Leased 1400 20 X 13 260 16 1.5 X 12 18 Blue
1541 Hearing Aid Leased 1050 15 X 13 195 12 1.5 X 10 15 Blue
1543 Mail Place Leased 1400 20 X 13 260 16 1.667 X 14 23 Red
1545 Wht Watchers Leased 1750 27 X 13 351 21 1.667 X 25 41.5 Red
1547 Vacant 1400 20 X 13 260 16
1555 PUBLlX Leased 44271 240 X 20 4800 288 1.16X14.2 19 Green
5 X 17.75 89 Green
" 1.29 X 3 3.9 Green
1557 Salon Leased 1200 20 X 20 400 24 1.5 X 8 12 Red
1559-1561 Hallmark Leased 2400 30 X 20 600 36 3X9 27 Yellow/Red
1563 Vacant 1200 28 X 13 364 22
1565-1567 Cafe Leased 2400 40 X 13 520 31 1.667 X 17 34 Green
1569 Insurance Leased 900 15 X 13 195 12
1571-1575 Pet Safari Leased 3900 66 X 13 858 51 1.8 X 13 23 Red
1577-1585 Vacant 4300 150 X 13 1950 117 .
1587 DryCleaner Leased 1050 15 X 13 195 12 1.5 X 12 18 Blue
1589 Brokerage Leased 1200 20 X 13 260 16 1.667 X 11 18 Green
1591 Vacant 1400 21 X 13 273 16
1593 Vacant 1400 22 X 13 286 17
1595 1 st Am Title Temp Lease 4200 70 X 13 910 55
TOTAL 87246 15303 919 464 I I
1. Bay 1529-31 (First American Title) has reloccated their head-office to Largo -- the main sign with the LOGO shall be removed.
2. Bay 1543 (The Mail Place) has a temporary banner, pending review of the Comprehensive Sign Progam application.
3. Bay 1577-1585 was a video store. The attached sign will be removed if the new tenant is not a video store.
4. Bay 1595 has a temporary lease until Dec 02 w/ one 1 yr option. Their awning shall be removed at the end of the lease.
Line Items:
Receipt #: 1200200000000011028
Date: 06/27/2002
6/27 /2002
11:53:05AM
Case No
Amount Paid
Tran Code
Description
Revenue Account No
SGN2002-Q60 15
SGN2002-Q60 15
SGN2002-060 15
Payments:
Method
Comprehensive Sign Program
Permit Fee
Plans Review Fee
Payer
Bank No
Account No
Confirm No
010-341262
010-322108
010-322108
Line Item Total:
300.00
157.50
92.50
$550.00
How Received
Amoun
In Person
300.00
250.00
$550.00
Check
Check
GRIFFIN INTERNATIONAL INC
GRIFFIN INTERNATIONAL
7231
7235
Page 1 of 1
In Person
Payment Total:
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cReceipLrpt
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Comprehensive Sign Program Application
Submitted By
Griffin I nternationall nc.
For
LaBelle Plaza
1555 Highland Ave S.
PUBLIX DEVELOPMENT'
For Additional Information Please Contact
Dushyant K. Gulati
(727) 444-4495
and/or
Sandee Forrest
Thomas Sign & Awning
(727) 573-7757
.
.
Table of Contents
1. Application Form
2. Application Fee
3. Comprehensive Sign Program
4. Data Tables
5. Photograph of Existing Directional Sign
6. Photographs of Existing Attached Signs
7. Photographs of Existing Window Signs
8. Sign Plans: PUBLlX & Freestanding Signs
9. Site Plans - Civil Drawings
10. Building Elevation Drawing
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CITY OF CLEARWATER
POST OFFICE Box 4748, CLEARWATER, FLORIDA 33758-4748
MUNICIPAL SERVICES BUILDING, 100 SOUTH MYRTLE AVENUE, CLEARWATER, FLORIDA 33756
TELEPHONE (J27) 562-4567 FAX (J27) 562-4865
PlANNING DEPARTMENT
August 27, 2002
Dr. K. Gulati
186 Bayside Drive
Clearwater, FL 33767
RE:
Development Order regarding case S~ at 1555 South Highland
A venue (Publix shopping center)
Dear Dr. Gulati:
On August 9, 2002, the Planning Staff reviewed your application for a Comprehensive
Sign Program (CSP) to increase the area and number of attached signs from one attached
sign of 24 square feet (0.05 percent of the west fa~ade of the building) to three attached
signs totaling 112 square feet or 2.33 percent of the west building fa~ade. One sign will
be 108 square feet in area (2.25 percent of the fa~ade of the building to which it will be
attached) and attached to the west fa~ade. The sign will read "PUBLIX FOOD &
PHARMACY" in green letters attached directly to the fa~ade of the building. The second
sign, also attached to the south fa~ade, will be four square feet (0.08 percent of the fa~ade
of the building to which it will be attached) and will read "PRESTO" in yellow letters on
a red background. It will be located above an A TM machine.
The proposal also includes a request to increase the number and area of freestanding signs
from one freestanding sign 64 square feet in area to two freestanding signs totaling 250
square feet in area (one half the lot width along South Highland Avenue of 500 feet).
One freestanding sign will be 112 square feet in area, 14 feet in height and will be located
along South Highland Avenue approximately 160 feet north of the south driveway. Two,
columns will support the sign and will be finished sand-colored stucco. The sign will
consist of four inserts. The top insert will read "LA BEll...E PLAZA" in red letters on a
white background and "PUBLIX FOOD & PHARMACY" in green letters on a white
background. The content of the remaining three inserts is unknown, however, all
lettering will be located on a white background and will need to be reviewed for Code
compliance prior to installation. The address will be located on each side of the sign.
BRIAN J. AUNGST , MAYOR-COMMISSIONER
WHITNEY GRAY, VICE MAYOR-COMMISSIONER HoYf HAMilTON, COMMISSIONER
FRANK HIBBARD, COMMISSIONER * BU.lJONSON, COMMISSIONER
"EoUAL EMPLOYMENT AND AFFIRMATIVE ACTION EMPLOYER"
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August 27, 2002
Gulati - Page Two
The second freestanding sign will be located along the front (south) property line along
Bellaire Road between the two existing driveways. The sign will be 138 square feet in
area and 14 feet in height. The monument-style sign will include a sand-colored stucco
finish painted to match the proposed sign to be located along South Highland A venue and
will include 18 inserts. The top insert will read "LA BELLE PLAZA" in red letters on a
white background and "PUBLIX FOOD & PHARMACY" in green letters on a white
background. The content of the remaining 16 inserts is unknown, however, all lettering
will be located on a white background and will need to be reviewed for Code compliance
prior to installation. The address will be located on each side of the sign.
The application for the Comprehensive Sign Program has been approved for the attached
and freestanding signs with the following condition:
1. That the address of the site is located on the front of each freestanding sign in
addition to the sides for greater visibility by vehicular traffic;
2. That all freestanding signs be located a minimum of five feet from any property
line; and
3. That all tenant signage, as they are replaced through normal maintenance and/or
tenant turnover, be designed as channel letter signs of colors compatible with the
center, to the satisfaction of staff.
Pursuant to Section 4-303, an application for a building permit shall be made within one
(1) year of the date of this Development Order (August 27, 2003). All required building
approvals shall be obtained within one (1) year of the date of issuance of the initial
building permit. Permitted time frames do not change with successive owners.
Please be aware that the issuance of this Development Order does not relieve you of the
necessity to obtain any building permits or pay any fees that may be required. In order to
facilitate the issuance of any permit or license affected by this approval, please bring a
copy of this letter with you when applying for any permits or licenses that require this
prior development approval.
If you have any questions, please do not hesitate to call Mark T. Parry, Planner at
727.562.4558.
Attachment as noted
Cc: Mary 10 Fox, Sign Inspector
LABELLE PLAZA -- Master List of Existing Attached Signs
Est. Retail Est. Fa~ade Est. Fa~ade Permitted Attached Sign COLOR
Bay # Tenant Lease Status Area (sq ft) W X H (ft) Area (sq ft) Sign Area (6%) H X W (ft) Area (sq ft)
1521-1527 1st Am Equity Leased 4525 85 X 13 1105 66 1.5 X 22 33 Green
1.67 X 24 40 Green
1529 Vacant 900 15 X 13 195 12
1531 Vacant 1200 20 X 13 260 16
1533-1535 1 st Am Title Leased 2400 32 X 13 416 25 1.5 X 20 30 Green
1537 Chinese Leased 1400 30 X 13 390 23 1.5 X 13 19.5 Red .
1539 Chiropractor Leased 1400 20 X 13 260 16 1.5 X 12 18 Blue
1541 Hearing Aid Leased 1050 15 X 13 195 12 1.5 X 10 15 Blue
1543 Mail Place Leased 1400 20 X 13 260 16 1.667X14 23 Red
1545 Wht Watchers Leased 1750 27 X 13 351 21 1.667 X25 41.5 Red
1547 Vacant 1400 20 X 13 260 16
1555 PUBLlX Leased 44271 240 X 20 4800 288 1.16X 14.2 19 Green
5 X 17.75 89 Green
1.29 X 3 3.9 Green
1557 Salon Leased 1200 20 X 20 400 24 1.5 X 8 12 Red
1559-1561 Hallmark Leased 2400 30 X 20 600 36 3X9 27 Yellow/Red
1563 Vacant 1200 28 X 13 364 22
1565-1567 Cafe Leased 2400 40 X 13 520 31 1.667 X 17 34 Green
1569 Insurance Leased 900 15 X 13 195 12
1571-1575 Pet Safari Leased 3900 66 X 13 858 51 1.8 X 13 23 Red
1577-1585 Vacant 4300 150 X 13 1950 117 .
1587 DryCleaner Leased 1050 15 X 13 195 12 1.5 X 12 18 Blue
1589 Brokerage Leased 1200 20 X 13 260 16 1.667 X 11 18 Green
1591 Vacant 1400 21 X 13 273 16
1593 Vacant 1400 22 X 13 286 17
1595 1 st Am Title Temp lease 4200 70 X 13 910 55
TOTAL 87246 15303 919 464 I I
1. Bay 1529-31 (First American Title) has reloccated their head-office to Largo -- the main sign with the LOGO shall be removed.
2. Bay 1543 (The Mail Place) has a temporary banner, pending review of the Comprehensive Sign Progam application.
3. Bay 1577-1585 was a video store. The attached sign will be removed if the new tenant is not a video store.
4. Bay 1595 has a temporary lease until Dec 02 w/ one 1 yr option. Their awning shall be removed at the end of the lease.
DATA TABLES
LABELLE PLAZA -- GRIFFIN INTERNATIONAL INC - 1555 HIGHLAND AVE S.
Approximate Shopping Center Dimensions
Location
Corner Lot
Building Setback from Highland
Building Setback from Bellaire
Enterances
Outparcels
Parcel Size
Retail Area
Bellaire Road Frontage
Highland Ave Frontage
Master List of Existing Freestanding Signs
# of Existing Freestanding Signs
# of Freestanding Signs Proposed
Dimensions & Height of Proposed Signs
Highland Avenue
Bellaire
Master List of Existing Directional Signs
# of Directional Signs
(see attached photograph)
= Corner of Highland & Bellaire
= Yes
- 266 ft
- 42 ft
= Highland Ave - (North end)
= Highland Ave - (South end)
= Bellaire - (East end)
= Bellaire - (West end)
= Nursery Road
= None
= - 8.5 Acres (- 375,000 sq ft)
= - 87,250 sq ft
= - 300 ft
= - 500 ft (640 ft if easement is included)
e
None
2 (One on Highland Ave & the other on Bellaire)
.
Area
- 1 00 sq ft
- 150 sq ft
Height
14 ft
14 ft
One (Located at the Nursary Road Enterance)
Dimensions: - 5 ft X 6.0 ft '= - 30 sq ft (Face Area = - 10 sq ft)
.
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Comprehensive Sign Program -- La Belle Plaza
Purpose: The purpose of the Comprehensive Sign Program is to:
1. Enhance Community Character: All "Attached" and/or
"Freestanding" signs shall not adversely impact the community
character of the City of Clearwater.
2. Enhance Property Values: All "Attached" and/or "Freestanding"
signs shall not adversely impact the property values in the immediate
vicinity of La Belle Plaza.
3. Achieve a Uniform Architectural Theme: The design, character,
location, color scheme, and/or materials for all Attached and
Freestanding signs shall be uniform throughout the shopping center.
4. Establish a Standard Lighting Schedule.
5. Have an Innovative, Creative, and an Effective Signage Program at
the Shopping Center.
Guidelines: The height, area, number and location of signs shall
be subject to a final approval by the Community Development
Coordinator at the City of Clearwater. The city's approval is based
on the following primary criteria:
· Overall size of the Shopping Center
· Relationship between building setback and sign location
. Frontage
· Access and Visibility to the Shopping Center
· Intended Traffic circulation pattern
· Hierarchy of signage
· Master Sign Plan for the Shopping Center
· Fayade Area corresponding to the Tenant's Location(s)
· Special Area Guidelines
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Master Sign Plan: All local tenants must comply with the
following master sign plan, on file, with the City of Clearwater:
(a) Attached Signs:
1. Preliminary Approval : Tenant shall submit a detailed drawing( s )
including height, area, text/copy, materials, and color scheme of the
sign to the Landlord for a preliminary approval. The Drawing( s) must
include (i) all dimensions, (ii) bar scale, (iii) name and address of the
licensed contractor, (iv) Illumination schedule, (v) areas of the sign(s)
to be illuminated, (vi) location and (vii) any additional information
that may be required by the Landlord, after the initial review. All
costs related to the design, permitting process, installation etc, shall be
the responsibility of the Tenant.
2. Permit: All signs must be permitted by the City of Clearwater
Planning Department, located at 100 South Myrtle Avenue,
Clearwater, FL 33756
3. Design and Installation: Only licensed contractors must be hired to
design & install an Attached sign. All signs must be horizontally and
vertically proportional to the existing signs at the shopping center. No
protrusions above the roof lines, windows, trim, cornices, and/or other
building features will be permitted.
The following contractor is recommended:
Thomas Sign & Awning Company
4. Color Options: Green - Red - or Blue (other corporate colors may
be substituted on a case-to-case basis, subject to approval by the City
of Clearwater Planning Department).
5. Height:
1.5 to 2 ft.
6. Area: Not to exceed 6% of the total fayade area - Please
contact the Landlord if help is needed to determine the correct fayade
area.
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7. Illumination: During retails hours only.
8. Logo:
Shall be approved on a case-to-case basis.
9. Flashing Window Sings: Not permitted
IO.~:
See attached Sample
11. Routine Cleaning/Maintenance: All attached signs must remain
attractive and in good working condition. For proper cleaning and
maintenance guidelines, please contact a licensed contractor. The cost
of repair, routine cleaning, and/or maintenance shall be the sole
responsibility of the Tenant.
12. Removal: At lease termination, tenant shall be responsible for (A)
removal of the sign, electrical wires etc. (B) patching/repairing of all
holes and/or damages to the fa<;ade, and (D) painting the fa<;ade to its
original color. All costs of removal shall be the responsibility of the
Tenant.
I3.Changes: All changes to an existing sign must be approved by the
Landlord and by the City of Clearwater.
14. Prohibited Signs: No signs can be erected on publicly owned land
adjoining La Belle Plaza, in the easement areas, and inside street
right-of-way except otherwise permitted by the City of Clearwater.
No signs, handbills, posters, advertisements, or notices must be
attached to lampposts, telephone poles, utility poles, fence, and side
walks.
(b) Freestanding Signs:
1. Tenants are not allowed to install freestanding signs at any location in
the shopping center.
NOTE: Please note that the guidelines are subject to change as per changes in the future
at the City of Clearwater.
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FAX MESSAGE
CITY OF CLEARWATER
PLANNING DEPARTMENT
MUNICIPAL SERVICES BUILDING
100 S MYRTLE AVE.
POBOX 4748
CLEARWATER, FL 33758-4748
OFFICE PHONE - (727) 562-4567
FAX PHONE - (727) 562-4576
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TO:
Sandee Forrest; Thomas Sign & Awning Company, Inc.
FAX#:
727.573.0328
FROM:
Mark T. Parry, Planning and Development Services, City of Clearwater
DATE:
Thursday, July 18,2002
MESSAGE: 1:.1 ~
RE: Case S~5 at 1555 South Highland Avenue (Publix at LaBelle
Plaza) -
I'm a little confused as to the request and we may want to get together to go over your
application to set me straight. Some of the things I need to know that I haven't found in the
application include the following:
1. Calculations used to figure fa~ade area (only the fa~ade facing the street front to which
the building is addressed is counted);
2. Number and area of all proposed attached signs (include percentage of associated fa~ade);
3. Number and area of all proposed freestanding signs (include which calculation used to
arrive at area).
Again, I think that a brief meeting is in order to go over the application. In the future, it's
probably best to meet with me prior to submittal of any comprehensive sign programs to make
sure I understand it fully.
Should you have any questions, please do not hesitate in contacting me directly at 727.562.4558.
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