SGN2003-12013
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5205 South Lois Avenue, Tampa, FL 33611
Phone (813) 805-0512
Fax (813) 805-0313
DATE Februarv 19, 2004 IJOB NO. 010-114.61
ATTENTION Michael H. Reynolds, AICP
RE: Shell Re-Imaoino Plan
TO City of Clearwater
Planning Department
100 S Myrtle Ave.
Clearwater, FL
PHONE NO: (727) 562-4836
WE ARE SENDING YOU the following items:
DShop Drawings o Specifications
Dlnvoice DChange Order
SENT TO YOU VIA:
DSamples
Dplans
Dproposal
DCopy of Letter
o
DFirst Class Mail
~Federal Express
DAirborne Express
DCourler
DDelivery in person
COPIES DATE NO. DESCRIPTION JOB NUMBERS
1 2/19/04 1 Site Re-Imagina Plan 1501 Gulf to Bay Blvd. 010-114.61
1 2/19/04 2 Site Re-Imagina Plan 1499 Belcher Road 010-114.71
1 2/19/04 3 Site Re-Imagina Plan 24086 US Hwv 19 North 010-114.85
1 2/19/04 4 Site Re-Imaging Plan 2498 Gulf to Bay Blvd 010-114.146
THESE ARE TRANSMITTED as checked below:
DFor approval
DFor review and comment
DFor your use
DAs requested
DAs requested by
o For bids due
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REMARKS
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SIGNED, A~:cw, ~~~ ~
Richard Hernandez @
COPY TO
file
If enclosures are not as noted, kindly notify us at once.
PDG Transmittal 2119/04
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~ Clearwater
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Planning Department
100 South Myrtle Avenue
Clearwater, Florida 33756
Telephone: 727-562-4567
Fax: 727-562-4865
Supplement to
CASE #: SGN__________- ______
DATE RECEIVED:
RECEIVED BY (staff initials): ______
ATLAS PAGE #:
o SUBMIT ORIGINAL SIGNED AND NOTARIZED APPLICATION
o SUBMIT ONE (1) COPY OF THE FOLDED PLANS (see C and D below)
ZONING DISTRICT: ______
LAND USE
CLASSIFICATION:
o SUBMIT APPLICATION FEE $ 300.00
COMPREHENSIVE SIGN PROGRAM APPLICATION
(Revised 05/30/02)
-PLEASE TYPE OR PRINT-
GENERAL PRINCIPLES: The intent of the Comprehensive Sign Program is to provide private property owners and businesses with flexibility to
develop innovative, creative and effective signage and to improve the aesthetics of the City of Clearwater. This program provides an altemr " ,-
to minimum standard signage subject to flexibility criteria which ensure that sign age will not have an adverse impact on the aesthetics,
communit character and ualit of life of the Cit of Clearwater.
A. APPLICANT, PROPERTY OWNER AND AGENT INFORMATION: (Code Section 4-1001)
PROJECT ADDRESS: 1499 Belcher Road, Clearwater
APPLICANT NAME: Progressive Development Group, Inc. (agent)
MAILING ADDRESS: 4929 Bayshore Blvd. Tampa, FL 33611
PHONE NUMBER: (813) 805-0512
FAX NUMBER: (813) 805-0313
PROPERTY OWNER(S): Motiva Enterprises, LLC.
(Must include ALL owners)
1100 Louisiana Street, Suite 2200, Houston, TX 77002
AGENT NAME: (Contact Person)
Richard Hernandez
MAILING ADDRESS: 4929 Bayshore Blvd. Tampa, FL 33611
(813) 805-0512
FAX NUMBER: (813) 805-0313
PHONE NUMBER:
Check if AGENT is Contractor
o Sign Contractor Name:
State License Number:
B. PROOF OF OWNERSHIP: (Code Section 4-202.A.5)
o SUBMIT A COPY OF THE TITLE INSURANCE POLICY, DEED OR AFFIDAVIT ATTESTING TO THE OWNERSHIP OF THE PROPERTY
(included herein in subsection F\
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C. SIGN PLAN AND ELEVATION PLAN SUBMITTAL REQUIREMENTS: (Code Sections 4-1001 and 4-202.A.23)
o SIGN PLAN with the following information (not to exceed 24" x 36"):
o All dimensions;
"0 Bar scale and date prepared;
o Detailed, colored drawing(s) of all proposed signs including: height, area, texUcopy, materials and colors;
o Calculations used to determine area and height of all signs;
m Details of all existing signs on parcel (indicate if existing signs are to remain with this proposal) including height, dimensions and area;
8 Illumination details including type, placement, intensity and hours of illumination, and area of signs to be illuminated.
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BUILDING ELEVATION DRAWINGS - all sides of buildings with proposed and existing attached sigrl g.U'n luding fa<;ade'direction, height
dimensions, colors and materials. --.- ..".. ,.
Page 1 of 4 - Comprehensive Sign Program Application - City of Clearwa (r \
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SITE PLAN with the following information (not to exceed 24" x 36"):
All dimensions;
North arrow;
Engineering bar scale (minimum scale one inch equals 50 feet), and date prepared;
Location map;
Footprint and size of all buildings and structures;
All required five foot setbacks as measured from property line;
All existing and proposed points of access;
All required sight triangles;
Location of all public and private easements;
Location of all street rights-of-way within and adjacent to the site;
Location of all existing and proposed sidewalks;
Lot frontage on all street rights-of-way;
Location of all freestanding (including directional) signs proposed and existing (indicate whether to be removed);
Location of all attached signs, proposed and existing (indicate whether to be removed).
D. SITE PLAN SUBMITTAL REQUIREMENTS: (Code Section 4-1001 & Section 202)
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DATA TABLE for existina, oermitted, and orooosed signs and development, in written/tabular form:
Land area in square feet and acres;
Lot frontage on all street rights-of-way;
Square-footage of building facades facing adjacent street rights-of-way;
Number and area of attached signs on parcel;
Number and area of freestanding signs on parcel.
E. WRITTEN SUBMITTAL REQUIREMENTS: (Code Section 3-1807.C)
Signage proposed as part of a Comprehensive Sign Program may deviate from the minimum sign standards in terms of numbers of signs per
business or parcel of land, maximum area of sign face per parcel of land and the total area of sign faces per business or parcel of land,
subject to compliance with the flexibility criteria outlined below. Monument signs, pursuant to Sections 3-1806.8.1.g and 3-18068.2 shall not
be eligible for this program. As part of the program, all sign types (freestanding, attached, windows, interior site directional, etc.) shall be
reviewed for the business and/or the development parcel to achieve compliance in so far as possible with these current regulations. A master
sign program for shopping centers, including all out parcels, and office complexes shall include all types of signs for all tenants/uses within
the development parcel. These will be reviewed as a Comprehensive Sign Program application.
All existing and proposed signs must be architecturally integrated into the design of the building andlor site using similar and coordinated
design and style features, materials and colors, etc. Attached signs shall be horizontally and vertically proportionately located on each far;ade
with no protrusions above roof lines, over windows, trim, cornices or other building features.
o Provide complete responses to the COMPREHENSIVE SIGN PROGRAM CRITERIA including how the criteria are met:
1. Architectural Theme. The design, character, location and/or materials of all freestandina and attached signs proposed
in a comprehensive sign program shall be demonstrably more attractive than signs otherwise permitted on the parcel
proposed for development under the minimum signs standards. All signs must be architecturally integrated into/with the
design of the building and/or site using similar and coordinated design features, materials and colors, etc.
_The propose~gfeet monument ID sign ~it~tucco~ase t~atch ttl~existing buildin1LProduce~ significant~____
_~.E!'ovemen.!ilrchitectca!!y' anE- astatica[!x a~ompare....!9_~xistin9!'on-conformi~9.J?ole mounted~~:..._______
---------------------------------------------
2. Height. The height of all freestanding signs proposed through the Comprehensive Sign Program shall relate to the
design of the sign and shall not exceed 14 feet in height.
Total height of proposed freestanding sign is 12 feet.
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3. Lighting. Any lighting proposed as a part of a Comprehensive Sign Program is automatically controlled so that the
lighting is turned off when the business is closed.
~e backlight feature w~ be~se for~:J>ro~osed !eestanding~gn.lhe~ht wi~be turn off on daylight duration. __
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Page 2 of 4 - Comprehensive Sign Program Application - City of Clearwater
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4. Total Area of Sign Faces. Height, Area, Number and Location of Signs. The height, area, number and location of
signs permitted through the Comprehensive Sign Program shall be determined by the Community Development
Coordinator based on the following criteria: overall size of site, relationship between the building setback and sign
location, frontage, access and visibility to the site, intended traffic circulation pattern, hierarchy of signage, scale and use
of the project, and submittal of a master sign plan for the development parcel/project. Additionally, the maximum
permitted sign area shall be based on the following formula when evaluated against the above criteria:
i. Attached signs - The maximum area permitted for attached sign age shall range from one percent up to a maximum
of six percent of the building fa<;ade to which the sign is to be attached.
ii. Freestanding signs - The maximum permitted area of all freestanding signs on a site shall not exceed the range of
sign area permitted by the street frontage or building fa<;ade calculation methods set forth in Section 1806.B.1.c.i.
and ii.
_~ttached signs: Canopy .=!ropose~two(2Lred~uminate chann~etter~shell"~gn~ total~ea~ 23.6~sf.(~es~outhL
_______ C-Store~ropose~one(11 re~non-i1luminate dec~"Foodmart~ig~tot~ar~ of 4.5~sf. (West)__
________ Carwas~~oposed one(1 ~~ non-illuminat~ecal ~arwash" sign ~ot~re~f 3.8~f.(WestL-__
-proposed one (1 )directional sign red non-illuminate decal "enter" sign total area of 1.80 sf. (North)
----------------------------------------------
_________=_ proposed on~~) directional sign red~on-i1luminate ~eca~~xit" sign total~ea ofJ..:40 sf. (South)
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Freestanding sign: proposed one (1) freestanding sign on the southwest corner of site.Total area of 64 sf. total height of 12 feet
5. Community Character. The signage proposed in the Comprehensive Sign Program shall not have an adverse impact on
the community character of the City of Clearwater.
Proposed signage will not have an adverse impact on the community character of the City of clearwater.
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6. Property Values. The signage proposed in the Comprehensive Sign Program will not have an adverse impact on the
value of the property in the immediate vicinity of the parcel proposed for development.
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Proposed signage will not have an adverse impact on the value of the property in the immediate vicinity of
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the parcel propsed development
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7. Elimination of Unattractive Signage. The signage proposed in a Comprehensive Sign Program will result in the
elimination of existing unattractive signage or will result in an improvement to the appearance of the parcel proposed for
development in comparison to signs otherwise permitted under the minimum sign standards.
-------------------------------------------
~oposed signage will be~~minat~of the .!:.xistin~nattr~ctiv~ signage ~nd all existing non-conforming sign on site.
- --------
_ Th~site improvement wil~~mp~ with curre~~of City of C~earwate~ode. ______________ ___
- ---
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8. Special Area or Scenic Corridor Plan. The signage proposed in the Comprehensive Sign Program is consistent with
any special area or scenic corridor plan which the City of Clearwater has prepared and adopted for the area in which the
parcel proposed for development is located.
N/A
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Page 3 of 4 - Comprehensive Sign Program Application - City of Clea
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F. AFFIDAVIT TO AUTHORIZE AGENT/ATTESTING TO OWNERSHIP: (Code Section 4-202.1)
Motiva Enterprises, LLC.
1100 Louisiana Street, Suite 2200, Houston, TX 77002
(Names of all property owners)
1. That (I am/we are) the owner(s) and record title holder(s) of the following described property (address or general location):
1499 Belcher Road, Clearwater
2. That this property constitutes the property for which a request for a: (describe request)
Remove all existing onsite signage., Install proposed signage., paint all existing structure, Install new ACM on existing canopy, Building,
and carwash.
3. That the undersigned (has/have) appointed and (does/do) appoint:
Progressive Devopment Group, Inc.- Richard Hernandez.
as (his/their) agent(s) to execute any petitions or other documents necessary to affect such petition;
4. That this affidavit has been executed to induce the City of Clearwater, Florida to consider and act on the above described property;
5. That site visits to the property are necessary by City representatives in order to process this application and the owner authorizes City
representatives to visit and photograph the property described in this application;
6. That (I/we), the undersigned authority, hereby certify that the foregoing is true and accurate to the b
Property Owner
STATE OF FLORIDA,
COUNTY OF ~ H/~eo.eoo6-H
B;e{or~e the undersigned, an officer duly commissioned by th laws of the State of F'5Uida, on this /0* day of
.}dB (::. ,til DO.l> personally appeared I A N (:;,. - C-/+ who having been first duly sworn
Deposes and says that he/9heofully understands the contents of the affidavit that he/~ si ne ~
s8O!NIIS ~ \Q6pIlg MI1 pepuos ...d-~oI' . ~
My Commission Expires: oc;! (J1, /0-5' 900G 'e.MlQUl9ldes :S3l:11dlG ... ~.
ooeao 00 # NOISSll'il'lOO AI'I . . ~
003V:l Y NAHHl'4>l ~;'A:';;\.'r
S~__~M~.~~_oo~~,~~~~""_~_2002, 00 ~u~ ~ : ~~ rn
Page 4 of 4 - Comprehensive Sign Program Application - City of Clearwater
DEVELOPMENT Sfi"v'(tS OEPT
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Job Location
Job No.
Site Data Table
1499 Belcher, Clearwater
010-114.71
Site Data Table
Buildina Facades (C-Store onlv) 6% of Buildina facades Lot Frontage
Lenqth (FT Height(FT Area (SF) Area (SF) LF
North 65 13.83 898.95 53.937 200
South 65 13.83 898.95 53.937 200
East 34 13.83 470.22 28.2132 200
West 34 13.83 470.22 28.2132 200
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DEVElOPME.NT Sfliv1ctS OE.Pl
CITY OF ClE.ARWATER
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SIGNAGE SCHEDULE
DESCRIPTION SIZE OTY. AREA REMARKS
(SO. FT.)
EXISTING "FOOD MART" SIGN 1 1 . - 9f4 " X 1'-6" 3 53.16 TO BE REMOVED
EXISTING "TEXACO" CANOPY SIGN 15' -0f4" X 2'-512" 1 37.03 TO BE REMOVED
EXISTING CIRCLE STAR CANOPY SIGN 2' - 7f4" DIA. 3 16.50 TO BE REMOVED
EXISTING CAR WASH "ENTER" SIGN 8' -9/2" X 1'-412" 1 11.79 TO BE REMOVED
EXISTING CAR WASH "EXIT" SIGN 4'-4f4" X 1'-412" 1 5.90 TO BE REMOVED
EXISTING "CAR WASH" SIGN 8'-0' x 2'-0" 1 16.00 TO BE REMOVED
EXISTING "TEXACO" ID SIGN 1
TEXACO STAR SIGN 6'-1>4" X 6' - 4/2" IllUMINATED
1 38.91 CHANNEL 'lETTERS
STAR FINISH CARWASH SIGN 6'-lY4" X 1'-6" 1 9.16 VINYL DECAL
BLANK PANEL 6' -1>4" X 1'-6" 1 9.16 VINYL DECAL
4 PRODUCT PRICE SIGN 6' -1>4" X 6'-8" 1 40.69 VINYL DECAL
TOTAL EXISTING SIGNAGE 238.30 NEW lENS
"Shell" CANOPY LOGOTYPE SIGN 7' -2%" X 1'-7%" IllUMINATED
2 23.60 CHANNEL lETTERS
"FOOD MART" SIGN 5' - 3/2" X 10>4" 1 4.52 VINYL DECAL
"CAR WASH" SIGN 4'-11>4" X 9~6" 1 3.88 VINYL DECAL
CAR WASH "ENTER" SIGN 2'-512" X 9" 1 1.80 VINYL DECAL
CAR WASH "EXIT" SIGN 1'-10>8" X 9" 1 1.40 VINYL DECAL
NEW MONUMENT 10 SIGN
SHELL PECTEN 4'-0" 4'-0" NEW MONUMENT
X 1 16.00 SIGN
3-PRODUCT PRICE SIGN + BLANK 4'-0" 4'-0" NEW MONUMENT
X 1 16.00 SIGN
"Premium Diesel" PANEL 4'-0" 1'-2" NEW MONUMENT
X 1 4.67 SIGN
"CAR WASH" PANEL 4'-0" X 1'-2" NEW MONUMENT
1 4.67 SIGN
BLANK PANEL 8'-0" X 2'-10" NEW MONUMENT
1 22.66 SIGN
TOTAL PROPOSED SIGNAGE 99.20
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"Pinellas County Property ApQiser Information: 19 29 167027200901
Page 2 of 4
19 / 29 / 16 / 70272 / 300 / 0901
Il-Dee-Z003 Jil'1 Sl'1ith. CFA Pinella5 County Property Apprai5er 15:01:59
Owner5hip Inforl'1ation Non-Residential Property Add ress, Use, and Sales
HOTIVA ENTERPRISES ,
11 00 LOUISIANA ST STE ZZOO
HOUSTON TX 77 0 0 Z- 5 Z 15
COl'1parable sales value as Prop Addr: 1499 S B HCH ER RD
of Jan 1. 2003. based on Census Trac t : Z54. 04
sales frol'1 2001 - 2002 :
0 Sale Date OR Book/Pa~e Price (Qual/UnQ) Vac/Il'1p
Plat Inforl'1ation lZ/L998 10, 351/Z, 035 634,100 (Q) I
191 Z: Book 001 P~s 055- 10/1,989 7,106/Z,389 1,489,100 (H) I
0000 : Book Pgs - 0 /0 0/ 0 0 ( )
0000 : Book P~s - 0 /0 0/ 0 0 ( )
2003 Value EXEMPTIONS
JU5t/Market: 578,100 HOl'1e5tead: 0 Ownership 1 . 000
Historic : 0 Use X: .000
Assessed/Cap: 578,100 Tax Exel'1pt 1: .000
Other Exel'1p t : 0
Taxable: 578,100 A~ r icu 1 tural: 0
2003 Tax Inforl'1ation Land Inforl'1ation
District: CW Seawall: Fronta~e:
Clearwate r View:
03 Millage: Z3.0851 Land Size Unit Land Land Land
Front x Depth Price Unit5 Meth
03 Taxe5: 13,345.50
1) ZOO x ZOO 1 Z. 00 40,000.00 S
Special Tax . 00 2) 0 x 0 .00 .00
3) 0 x 0 .00 . 00
Without the Save-Our-Hol'1es 4) 0 x 0 .00 .00
cap. 2003 taxes will be : 5) 0 x 0 .00 .00
13,345.50 6) 0 x 0 .00 .00
Without any exel'1ption5. Total Land Value: 480,000
2003 taxes will be :
13,345.50
Of LOT 9 lm CO\:1 "to \\ --
Short Legal PINELLAS GROVES SW 1/4, PT "i fc
Description AS E ZOOfT Of W Z50fT Of N ZOOfT Of S Z33fT Of tr~ 1 ~ JD L~ ,-'
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Building Information
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. Pinellas County Property APOiser Information: 19 29 16702720 0901
Page 3 of 4
19 / 29 / 16 / 70272 / 300 / 0901 .01
II-Dec-Z003 Ji~ s~ith. CFA Pinellas County Property Appraiser 15:01:59
Co~~ercial Card 01 of 1 I~prove~ent Type: Convenience Stores
Property Address: 1499 S BELCHER RD Prop Use: 3ZZ. Land Use: 11
Structural Elements
Foundation
Floor Syste~
Exterior Wall
Height Factor
Party Wall
Structural Fra~e
Roo f Fra~e
.Roof Cover
Cabinet & Mill
Floor Finish
Interior Finish
Total units
continuous Footing
Slab on Grade
Cone Block/Stucco
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None
None
Bar Joist/Rigid Fra~
Built Up/Hetal/G~ps
Ave rage
Hard Tile
D r~wall
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Heating & Air Heating&Cooling Pckg
Fixtures 5
Bath Tile
Electric
Shape Factor
Quality
Year Bu i It
Effective Age
Other Depreciation
Function Depreciation
Econo~ic Depreciation
Floor Onl~
Average
Rectangle
Average
L 990
10
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Sub Areas
Description Factor Area Description Factor Area
1) Base Area 1. 00 1,860 7) .00 0
2) .00 0 B) .00 0
3) .00 0 9) .00 0
4) .00 0 10) .00 0
5) .00 0 11) .00 0
6) .00 0 12) .00 0
Commercial Extra Features
Description Di~ensions Price Units Value RCD Year
1) CARWASH 558SF 50.00 558 0 Zi, 760 1,990
2) CONC PAVE 5970SF Z.OO 5,970 0 1 L 940 999
3) ASPHALT 7854SF 1. 00 2,854 0 Z,8S0 999
4) PATIO/DECK 45 6S F Z.50 456 0 710 L 990
5) FENC E 40LF 1 Z. 00 40 0 300 1,990
6) CANOPY 5068SF 1 Z. 00 5,068 0 47,440 1,990
TOTAL RECORD VALUE: 85,000
Parcel Information
Pinellas County Property Appraiser.
http://www.pao.co.pinellas.f1.us/htbin/cgi-scr3?o= l&a= l&b= l&r=&s= l&u=O&... 12/11/2003
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CITY OF CLEARWATER
PlANNING DEPARTMENT
POST OFFICE Box 4748, CLEARWATER, FLORIDA 33758-4748
MUNICIPAL SERVICES BUILDING, 100 SOUTH MYRnE AVENUE, CLEARWATER, FLORIDA 33756
TELEPHONE (727) 562-4567 FAX (727) 562-4576
loNG RANGE PLANNING
DEVELOPMENT REvIEW
March 19, 2004
Mr. Richard Hernandez
Progressive Development Group, Inc.
5205 South Lois Avenue
Tampa, Florida 33611
RE: Development Order regarding case SGN2003-12013 at 1499 S. Belcher Road
(Shell)
Dear Mr. Hernandez:
On March 17, 2004, the Planning Staff reviewed your application for a Comprehensive
Sign Program to enable signage as follows:
1. Freestanding Sign (monument-style), 64 square feet each side, 12 feet in
height.
2. West Canopy Attached Sign, 11.80 square feet and 2.7 percent of the canopy
fa~ade.
3. North Canopy Attached Sign, 11.25 square feet and 6.0 percent of the canopy
fac;ade.
4. East Building Fa~ade, 4.52 square feet and 0.96 percent of the building fa~ade.
5. Car Wash West Fa~ade, 3.88 square feet and 2.6 percent of the building
fa~ade.
6. Car Wash North Fa~ade, 1.80 square feet and 2.0 percent of the building
fa~ade.
7. Car Wash South Fa~ade, 1.40 square feet and 1.6 percent of the building
fa~ade.
8. Eight attached signs, each 1.28 square feet in area to be located, one to a side,
to each of four gas pumps and 2.3 percent of the area of the gas pump.
The application for the Comprehensive Sign Program has been approved for, and must
comply with, all of the signs as submitted and as shown within the Comprehensive Sign
BRIAN j. AUNGST, MAYOR-COMMISSIONER
HoYT HAMILTON, VICE MAYOR-COMMISSIONER WHITNEY GRAY, COMMISSIONER
FRANK HIBBARD, COMMISSIONER (i) BIl.LjONSON, COMMISSIONER
"EQUAl. EMPLOYMENT AND AFFIRMATIVE ACTION EMPLOYER"
March 19, 2004
Hernandez (SGN2003-12013) - Page Two
Program application plan set booklet for SGN2003-12013, date received February 20,
2004. This application plan set booklet is on file.
The application for the Comprehensive Sign Program has been approved subject to the
following conditions:
Conditions of Approval:
1. That the freestanding sign is to be located within a 12 square foot landscaped
area;
2. That the landscaping be maintained;
3. That the visibility of the address numbers on the freestanding sign base be
maintained; and
4. That any signage to be removed (see application booklet) be removed at time
of new signage installation.
Pursuant to Section 4-303, an application for a building permit shall be made within one
(1) year of the date of this Development Order (March 19, 2005). All required building
approvals shall be obtained within one (1) year of the date of issuance of the initial
building permit. Permitted time frames do not change with successive owners.
The issuance of this Development Order does not relieve you of the necessity to obtain
any building permits or pay any fees that may be required. In order to facilitate the
issuance of any permit or license affected by this approval, please bring a copy of this
letter with you when applying for any permits or licenses that require this prior
development approval.
If you have any questions, please do not hesitate to call Mike Reynolds, Senior Planner, at
727.562.4836. Zoning information is available through the City's website at
www.mvc1earwater.comlgov/depts/planning via the "Clearwater Parcel and Zoning" link
and "Code Resources" link.
Sincerely yours,
/Jt~~~~
Michael H. Reynolds, AICP
Senior Planner
cc: Mary Jo Fox, Sign Inspector
S:\Planning Departmenf\C D H\Comp Sign Prog\BelcheNJelcher S 1499 Shell - ApprovedIBelcher S 1499 Shell Development
Order. doc
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1499 S BELCHER RD
SGN2003-12013
TEXACO
Zoning: C
atlas# 317A
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FEB 2 n 2004 .
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Project
Site Re-Imaging Plan
1499 Belcher Road
Clearwater, Florida
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~ared for
Shell Oil Products US
~ared by
Progressive Development Group, Inc.
5205 S. Lois Avenue
Tampa, Florida 33611
(813) 805-0512
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PERMIT APPLICATION
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Planning Department
100 South Myrtle Avenue
Clearwater, Florida 33756
Telephone: 727-562-4567
Fax: 727-562-4865
Supplement to
CASE #: SGN_________-_________
DATE RECEIVED: ___~___
. RECEIVED BY (sf~~s.t.::----'--
ATLAS PAGE #:
ZONING DISTRICT:
LAND USE
CLASSIFICATION:
o SUBMIT ORIGINAL SIGNED AND NOTARIZED APPLICATION
o SUBMIT ONE (1) COPY OF THE FOLDED PLANS (see C and 0 below)
o SUBMIT APPLICATION FEE $ 300.00
COMPREHENSIVE SIGN PROGRAM APPLICATION
(Revised 05/30/02)
....PLEASE TYPE OR PRINT....
GENERAL PRINCIPLES: The intent of the Comprehensive Sign Program is to provide private property owners and businesses with flexibility to
develop innovative, creative and effective sign age and to improve the aesthetics of the City of Clearwater. This program provides an altemative
to minimum standard signage subject to flexibility criteria which ensure that signage will not have an adverse impact on the aesthetics,
communitv character and nualitv of /ife of the Citv of Clearwater.
A. APPLICANT, PROPERTY OWNER AND AGENT INFORMATION: (Code Section 4-1001)
PROJECT ADDRESS: 1499 Belcher Road, Clearwater
APPLICANT NAME: Progressive Development Group, Inc. (agent)
(JAILING ADDRESS: 4929 Bayshore Blvd. Tampa, FL 33611
PHONE NUMBER: (813) 805-0512
FAX NUMBER: (813) 805-0313
PROPERTY OWNER(S): Motiva Enterprises, LLC.
(Must include ALL owners)
1100 Louisiana Street, Suite 2200, Houston, TX 77002
AGENT NAME: (Contact Person)
MAILING ADDRESS: 4929 Bayshore Blvd. Tampa, FL 33611
Richard Hernandez
PHONE NUMBER:
(813) 805-0512
FAX NUMBER: (813) 805-0313
Check if AGENT is Contractor
o Sign Contractor Name:
State License Number:
B. PROOF OF OWNERSHIP: (Code Section 4-202.A.5)
o SUBMIT A COPY OF THE TITLE INSURANCE POLICY, DEED OR AFFIDAVIT ATTESTING TO THE OWNERSHIP OF THE PROPERTY
(included herein in subsection Fl
C. SIGN PLAN AND ELEVATION PLAN SUBMITTAL. REQUIREMENTS: (Code Sections 4-1001 and 4-202.A.23)
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SIGN PLAN with the following information (not to exceed 24" x 36"):
All dimensions;
Bar scale and date prepared;
Detailed, colored drawing(s) of all proposed signs including: height, area, texVcopy, materials and colors:
Calculations used to determine area and height of all signs;
Details of all existing signs on parcel (indicate if existing signs are to remain with this proposal) including height, dimensions and area;
Illumination details including type, placement, intensity and hours of illumination, and area of signs to be illuminated.
o
BUILDING ELEVATION DRAWINGS - all sides of buildings with proposed and existing attached signage including fayade direction, height
dimensions, colors and materials.
Page 1 of 4 - Comprehensive Sign Program Application - City of Clearwater
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D. SITE PLAN SUBMITTAL REQUIREMENTS: (Code Section 4-1001 & Section 202)
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SITE PLAN with the following information (not to exceed 24" x 36"):
All dimensions;
North arrow;
Engineering bar scale (minimum scale one inch equals 50 feet), and date prepared;
Location map;
Footprint and size of all buildings and structures; ,
All required five foot setbacks as measured from property line;
All existing and proposed points of access;
All required sight triangles;
Location of all public and private easements;
Location of all street rights-of-way within and adjacent to the site;
Location of all existing and proposed sidewalks;
Lot frontage on all street rights-of-way;
Location of all freestanding (including directional) signs proposed and existing (indicate whether to be removed);
Location of all attached signs, proposed and existing (indicate whether to be removed).
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DATA TABLE for exislina, oermitted, and orooosed signs and development, in written/tabular form:
Land area in square feet and acres;
Lot frontage on all street rights-of-way;
Square-footage of building facades facing adjacent street rights-of-way;
Number and area of attached signs on parcel;
Number and area of freestanding signs on parcel.
E. WRITTEN SUBMITTAL REQUIREMENTS: (Code Section 3-1807.C)
Signage proposed as part of a Comprehensive Sign Program may deviate from the minimum sign standards in terms of numbers of signs per
business or parcel of land, maximum area of sign face per parcel of land and the total area of sign faces per business or parcel of land,
subject to compliance with the flexibility criteria outlined below. Monument signs, pursuant to Sections 3-1806.8.1.g and 3-18068.2 sh.all not
be eligible for this program. As part of the program, all sign types (freestanding, attached, windows, interior site directional, etc.) shall be
reviewed for the business and/or the development parcel to achieve compliance in so far as possible with these current regulations. A master
('sign program for shopping centers, including all out parcels, and office complexes shall include all types of signs for all tenantsluses within
.../ the development parcel. These will be reviewed as a Comprehensive Sign Program application.
All existing and proposed signs must be architecturally integrated into the design of the building and/or site using similar and coordinated
design and style features, materials and colors, etc. Attached signs shall be horizontally and vertically proportionately located on each fatrade
with no protrusions above roof lines, over windows, trim, cornices or other building features.
o Provide complete responses to the COMPREHENSIVE SIGN PROGRAM CRITERIA including how the criteria are met:
1. Architectural Theme. The design, character, location and/or materials of all freestandina and attached signs proposed
in a comprehensive sign program shall be demonstrably more attractive than signs otherwise permitted on the parcel
proposed for development under the minimum signs standards. All signs must be architecturally integrated into/with the
design of the building and/or site using similar and coordinated design features, materials and colors, etc.
The proposed 12 feet monument ID sign with stucco base to match tfie existing building produce a significantly
improvement architectcally and astatically as compare to existing non-conforming pole mounted sign.
2. Height. The height of all freestanding signs proposed through the Comprehensive Sign Program shall relate to the
design of the sign and shall not exceed 14 feet in height.
Total height of proposed freestanding.sign is 12 feet.
3. Lighting. Any lighting proposed as a part of a Comprehensive Sign Program is. automatically controlled so that the
lighting is turned off when the business is closed.
The backlight feature will be use for the proposed freestanding sign. The light will be turn off on daylight duration.
_Ibis...is~.b9.uL.bJ.l.sllles~uw.era1[Q1L-
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Page 2 of 4 - Comprehensive Sign Program Application - City of Clearwater
.,
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14. Total Area of Sign Faces. Height, Area, Number and Location of Signs. The height, area, number and location of
-' signs permitted through the Comprehensive Sign Program shall be determined by the Community Development
Coordinator based on the following criteria: overall size of site, relationship between the building setback and sign
location, frontage, access and visibility to the site, intended traffic circulation pattern, hierarchy of signage, scale and use
of the project, and suqmittal of a master sign plan for the development parcel/project. Additionally, the maximum
permitted sign area Sh~~S~ on the following formula when evaluated against the above criteria:
i. Attached signs - The maximum area permitted for attached signage shall range from one percent up to a maximum
of six percent of the building fac;:ade to which the sign is to be attached.
ii. Freestanding signs - The maximum permitted area of all freestanding signs on a site shall not exceed the range of
. sign area permitted by the street frontage or building fac;:ade calculation methods set forth in Section 1806.B.1.c.i.
and ii. .
Attached signs: Canopy - Proposed two(2) red illuminate channel letters "shell" signs total area of 23.60 sf. (West, South)
C-Store - Proposed one(1) red non-illuminate decal "Food mart" sign total area of 4.52 sf. (West)
Carwash - proposed one(1) red non-illuminate decal "carwash" sign total area of 3.88 sf. (West)
-proposed one (1)directional sign red non-illuminate decal "enter" sign total area of 1.80 sf.(North)
_ proposed one (1) directional sign red non-illuminate decal "exit" sign total area of 1.40 sf. (South)
Freestanding sign: proposed one (1) freestanding sign on the southwest corner of site.Totai" area of 64 sf. total height of 12 feet
5. Community Character. The signage proposed in the Comprehensive Sign Program shall not have an adverse impact on
the community character of the City of Clearwater. .
Proposed signage will not have an adverse impact on the community character of the City of clearwater.
..J
6. Property Values. The signage proposed in the Comprehensive Sign Program will not have an adverse impact on the
value of the property in the immediate vicinity of the parcel proposed for development.
Proposed signage will not have an adverse impact on the value of the property in the immediate vicinity of
the parcel propsed development
7. Elimination of Unattractive Signage. The signage proposed in a Comprehensive Sign Program will result in the
elimination of existing unattractive signage or will result in an improvement to the appearance of the parcel proposed for
development in comparison to signs otherwise permitted under the minimum sign standards.
Proposed signage will be eliminate of the existing unattractive signage and all existing non-conforming sign on site.
The site improvement will comply with current of City of Clearwater code.
8. Special Area or Scenic Corridor Plan. The signage proposed in the Comprehensive Sign Program is consistent with
any special area or scenic corridor plan which the City of Clearwater has prepared and adopted for the area in which the
parcel proposed for development is located.
N/A
Page 3 of 4 - Comprehensive Sign Program Application - City of Clearwater
. --_._...._---_._._------,-~----_._-- -"-.-.-----.....-----=-- -.
. F.
AFFIDAVIT TO AUTHORIZE AGENT/ATTESTING TO OWNERSHIP: (Code Section 4-202.1)
,Motiva Enterprises, LLC. ·
1100 Louisiana Street, Suite 2200, Houston,
(Names of all property owners)
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1. That (I am/we are) the owner(s) and record title holder(s) of the following described property (address or general location):
1499 Belcher Road, Clearwater
2. That this property constitutes the property for which a request for a: (describe request)
Remove all existing on site signage., Install proposed signage., paint all existing structure, Install new ACM on existing canopy, Building,
and carwash.
3. That the undersigned (has/have) appointed and (does/do) appoint:
Progressive Devopment Group, Inc.- Richard Hernandez.
as (his/their) agent(s) to execute any petitions or other documents necessary to affect such petition;
4. That this affidavit has been executed to induce the City of Clearwater, Florida to consider and act on the above described property;
-5. That site visits to the property are necessary by City representatives in order to process this application and the owner authorizes City
~epresentatives to visit and photograph the property described in this application;
6. That (I/we), the undersigned authority, hereby certify that the foregoing is true and accurate to the b t of my/our
Property Owner
STATE OF FLORIDA,
COUNTY OF PII<lEL~ HILL:S130~CJ6-H
B;e{or.!U"e the undersigned, an officer duly commissioned by th laws of the State of Florida, on this /0 -/!:' day of
Jd8 G . ~ DOp personally appeared , A N G,. - c...J+ who having been first duly sworn _
Deposes and says that he/she-fully understands the contents of the affidavit that he/~ si ne tJ-
.v'~
_ My Commission Expires: DCJ! {J2 /~ -
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S:\P1anning DepartmenMpplicalion Forms\development review..Comprehensive Sign Program 2oo2.doc
Page 4 of 4 - Comprehensive Sign Program Application - City of Clearwater
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MOTIVA ENTERPRISES, LLC
12700 NORTH BORROUGH
HOUSTON, TX 77067
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LETTER OF AUTHORIZATION
Date: November 18. 2003
RE: ~ Texaco/Shell Service Station
1499 Belcher Road
City of Clearwater, FL
TO WHOM IT MAY CONCERN:
Please be advised by this correspondence that Richard Lerov Carr. General Contractor's
License No. CGC061480 is authorized to act as Agent/Contractor on behalf of the owner.
Motiva Enterprises. LLC. for the purpose of making application submittals for site and building
permits, including signs, negotiating conditions, and constructing the permitted improvements
for the above referenced project. ~ ~p ;;:>~ --
Signature: Brian G. Finch
Motiva Enterprises. LLC.
Company
12700 North Borrouah
Address
Houston
City
TX
State
77067
Zip
STATE OF KXA3) FL01<-/AI}
COUNTY OF-tI^RRI8)f/ILLS 8D/ZD{J6-11
Sworn to and subscribed before me this
~ daYOf!kAD,2003
- etJj -{l,2~ (SEAL)
N~ ry pu~ale of T...... FLoJ!!1 O/J
1471ft<-YN I FAr::f)O
Print, Type of Stamp Name of Notary Public
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KATHRYN A FAEOo ;;>11
MY COMMISSION II DD 023899 j
EXPIRES: September 3, 2005
Bonded Thru Budget Notary SeNica.
,,/
Personally Known _or
Type of Identification Produced
My commission expires: 09 /D 3>/65
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MOTIVA ENTERPR~SES, LLC
3729 FREMANTLE DRIVE
PALM HARBOR, fLORIDA 34684
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LETTER OF AUTHORIZATION
Date: November 18. 2003
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RE: Texaco/Shell Service Station
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TO WHOM IT MAY CONCERN: ;.;:d~~~~~
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Please be advised by this correspondence that Richard Hernandez and/or Jennifer Dee'rn'~t'
ProQressive Development Group. Inc. is authorized to act as Agent on behalf of the owner:
Eouiva Services. Inc.lMotiva Enterprises. LLC, for the purpose of making application subm'j~als
for site and building permits, including signs, negotiating conditions, and obtaining record
information including copies of drawings, which may be on file, for the above referenced
project. ~ ~;z;:> '}S(~i~,:,
Signature: Brian Finch ':::~'}r.:
Eouiva Services. Inc.lMotiva Enterprises. LLC /i~~i;:>'
Company
1499 Belcher Road
City of Clearwater, FL
1100 Louisiana
. Address
'Jlzrf
Houston
TX
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State
STATE OF FLO/C.ttJ/1 )
COUNTY OF tllli.5 (?;()I2.o{J61/)
day of /}hv. AD,2003
, ' aiit . Jrudr
Not ry Pu c, State of rLOl!-1 011
_KAtll'(VIV A . FAePu
Print, Type/of Stamp Name of Notary Public
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Personally Known _or
Type of Identification Produced
My commission expires: 07/03/05
Sworn to and subscribed before me this
(SEAL)
KATHRYN A. FA!:OO
MY COMM:SSION If DO 023889
EXPIRES: September 3, 2005
Bonded ihru Bu~get NOl'~~"
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LEGAL DESCRIPTION
THAT PART OF LOT 91N SOUTHWEST 1/4 OF SECTION 19, TOWNSHIP 29 SOUTH, RANGE 16 EAST,
ACCORDING TO THE PLAT OF PINELLAS GROVES, RECORDED IN PLAT BOOK 1, PAGE 55, PUBLIC
RECORDS OF PINELLAS COUNTY, FLORIDA, LYING WITHIN THE WEST 250 FEET OF THE SOUTH 233
FEET OF SOUTHWEST 1/4 OF THE NORTHWEST 1/4 OF SOUTHWEST 1/4 OF SECTION 19-29-16, LESS
THAT PART LYING WITHIN THE WEST 50 FEET AND WITHIN THE SOUTH 33 FEET OF SAID
SOUTHWEST 1/4 OF NORTHWEST 1/4 OF SOUTHWEST 1/4 OF SECTION 19-29-16, FOR ROAD
RIGHT-OF-WAY, OTHERWISE DESCRIBED AS FOLLOWS:
FROM THE NORTHWEST CORNER OF THE SOUTHWEST 1/4 OF THE SOUTHWEST 1/4 OF SECTION 19,
TOWNSHIP 29 SOUTH, RANGE 16 EAST, PINELLAS COUNTY, FLORIDA, RUN NOoo01'41"W33 FEET;
THENCE S89009'04"E 50 FEET TO THE POINT OF BEGINNING; RUN THENCE NOoo01'41 "W 200 FEET;
THENCE S89009'04" EAST 200 FEET; THENCE SOoo01'41"E 200 FEET; THENCE N89009'04"W 200 FEET TO
THE POINT OF BEGINNING.
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CITY OF CLEARWATER
PLANNING DEPARTMENT
POST OFFICE Box 4748, CLEARWATER, FLORIDA 33758-4748
MUNICIPAL SERVICES BUILDING, 100 SOUTH MYRnE AVENUE, CLEARWATER, FLORIDA 33756
TELEPHONE (727) 562-4567 FAX (727) 562-4576
loNG RANGE PLANNING
DEVELOPMENT REVIEW
March 19, 2004
Mr. Richard Hernandez
Progressive Development Group, Inc.
5205 South Lois A venue
Tampa, Florida 33611
RE: Development Order regarding case SGN2003-12013 at 1499 S. Belcher Road
(Shell)
Dear Mr. Hernandez:
On March 17, 2004, the Planning Staff reviewed your application for a Comprehensive
Sign Program to enable signage as follows:
1. Freestanding Sign (monument-style), 64 square feet each side, 12 feet in
height.
2. West Canopy Attached Sign, 11.80 square feet and 2.7 percent of the canopy
factade.
3. North Canopy Attached Sign, 11.25 square feet and 6.0 percent of the canopy
factade.
4. East Building Factade, 4.52 square feet and 0.96 percent of the building factade.
5. Car Wash West Factade, 3.88 square feet and 2.6 percent of the building
factade.
6. Car Wash North ,Factade, 1.80 square feet and 2.0 percent of the building
factade. .
7. Car Wash South Factade, 1.40 square feet and 1.6 percent of the building
factade.
8. Eight attached signs, each 1.28 square feet in area to be located, one to a side,
to each of four gas pumps and 2.3 percent of the area of the gas pump.
The application for the Comprehensive Sign Program has been approved for, and must
comply with, all of the signs as submitted and as shown within the Comprehensive Sign
BRIAN j. AUNGST, MAYOR-COMMISSIONER
HoYr HAMII.TON, VICE MAYOR-COMMISSIONER WHITNEY GRAY, COMMISSIONER
FRANK HII3IlARD, COMMISSIONER * BIIJ.jONSON, COMMISSIONER
"EQUAL EMPLOYMENT AND AFFIRMATIVE ACTION EMPLOYER"
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f . March 19,2004
Hernandez (SGN2003-12013) - Page Two
Program application plan set booklet for SGN2003-12013, date received February 20,
2004. This application plan set booklet is on file.
The application for the Comprehensive Sign Program has been approved subject to the
following conditions:
Conditions of Approval:
1. That the freestanding sign is to be located within a 12 square foot landscaped
area;
2. That the landscaping be maintained;
3. That the visibility of the address numbers on the freestanding sign base be
maintained; and
4. That any signage to be removed (see application booklet) be removed at time
of new signage installation.
Pursuant to Section 4-303, an application for a building permit shall be made within one
(1) year of the date of this Development Order (March 19, 2005). All required building
approvals shall be obtained within one (1) year of the date of issuance of the initial
building permit. Permitted time frames do not change with successive owners.
The issuance of this Development Order does not relieve you of the necessity to obtain
any building permits or pay any fees that may be required. In order to facilitate the
issuance of any permit or license affected by this approval, please bring a copy of this
letter with you when applying for any permits or licenses that require this prior
development approval.
If you have any questions, please do not hesitate to call Mike Reynolds, Senior Planner, at
727.562.4836. Zoning information is available through the City's website at
www.mvclearwater.comlgov/depts/planning via the "Clearwater Parcel and Zoning" link
and "Code Resources" link.
Sincerely yours,
Ikr~fi~
Michael H. Reynolds, AICP
Senior Planner
cc: Mary Jo Fox, Sign Inspector
S:\Planning Departmenf\C D B\Comp Sign Prog\BelcheNJelcher S 1499 Shell- ApprovecNJelcher S 1499 Shell Development
Order. doc
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CITY OF CLEARWATER
PIANNING DEPARTMENT
POST OFFICE Box 4748, CLEARWATER, FLORIDA 33758-4748
MUNICIPAL SERVICES BUILDING, 100 SOUTH MYRTIE AVENUE, CLEARWATER, FLORIDA 33756
TELEPHONE (727) 562-4567 FAX (727) 562-4576
loNG RANGE PLANNING
DEVELOPMENT REVIEW
March 19, 2004
Mr. Richard Hernandez
Progressive Development Group, Inc.
5205 South Lois Avenue
Tampa, Florida 33611
RE: Development Order regarding case SGN2003-12013 at 1499 S. Belcher Road
(Shell)
Dear Mr. Hernandez:
On March 17, 2004, the Planning Staff reviewed your application for a Comprehensive
Sign Program to enable sign age as follows:
1. Freestanding Sign (monument-style), 64 square feet each side, 12 feet in
height.
2. West Canopy Attached Sign, 11.80 square feet and 2.7 percent of the canopy
fa~ade.
3. North Canopy Attached Sign, 11.25 square feet and 6.0 percent of the canopy
fa~ade.
4. East Building Fa~ade, 4.52 square feet and 0.96 percent of the building fa~ade.
5. Car Wash West Fa~ade, 3.88 square feet and 2.6 percent of the building
fa~ade.
6. Car Wash North Fa~ade, 1.80 square feet and 2.0 percent of the building
fa~ade.
7. Car Wash South Fa~ade, 1.40 square feet and 1.6 percent of the building
fa~ade.
8. Eight attached signs, each 1.28 square feet in area to be located, one to a side,
to each of four gas pumps and 2.3 percent of the area of the gas pump.
The application for the Comprehensive Sign Program has been approved for, and must
comply with, all of the signs as submitted and as shown within the Comprehensive Sign
BRIAN). AUNGST, MAYOR-COMMISSIONER
HoYr HAMILTON, VICE MAYOR-COMMISSIONER WHITNEY GRAY, COMMISSIONER
FRANK HlI311ARD, COMMISSIONER * BII.I.)ONSON, COMMISSIONER
"EQUAL EMPLOYMENT AND AFFIRMATIVE ACTION EMPLOYER"
o
o
.
March 19, 2004
Hernandez (SGN2003-12013) - Page Two
Program application plan set booklet for SGN2003-12013, date received February 20,
2004. This application plan set booklet is on file.
The application for the Comprehensive Sign Program has been approved subject to the
following conditions:
Conditions of Approval:
1. That the freestanding sign is to be located within a 12 square foot landscaped
area;
2. That the landscaping be maintained;
3. That the visibility of the address numbers on the freestanding sign base be
maintained; and
4. That any signage to be removed (see application booklet) be removed at time
of new signage installation.
Pursuant to Section 4-303, an application for a building permit shall be made within one
(1) year of the date of this Development Order (March 19, 2005). All required building
approvals shall be obtained within one (1) year of the date of issuance of the initial
building permit. Permitted time frames do not change with successive owners.
The issuance of this Development Order does not relieve you of the necessity to obtain
any building permits or pay any fees that may be required. In order to facilitate the
issuance of any permit or license affected by this approval, please bring a copy of this
letter with you when applying for any permits or licenses that require this prior
development approval.
If you have any questions, please do not hesitate to call Mike Reynolds, Senior Planner, at
727.562.4836. Zoning information is available through the City's website at
www.myc1earwater.comlgov/depts/olanning via the "Clearwater Parcel and Zoning" link
and "Code Resources" link.
Sincerely yours,
IJtr~fi~
Michael H. Reynolds, AICP
Senior Planner
cc: Mary Jo Fox, Sign Inspector
S:\Planning Departmen^C D B\Comp Sign Prog\BelcheN1elcher S 1499 Shell - ApprovedIBelcher S 1499 Shell Development
Order. doc
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CITY OF CLEARWATER
PLANNING DEPARTMENT
POST OFFICE Box 4748, CLEARWATER, FLORIDA 33758-4748
MUNICIPAL SERVICES BUIlDING, 100 SOUTH MYRTIE AVENUE, CLEARWATER, FLORIDA 33756
TELEPHONE (727) 562-4567 FAX (727) 562-4576
loNG RANGE PlANNING
DEVELOPMENT REvIEW
March 19, 2004
Mr. Richard Hernandez
Progressive Development Group, Inc.
5205 South Lois Avenue
Tampa, Florida 33611
RE: Development Order regarding case SGN2003-12013 at 1499 S. Belcher Road
(Shell)
Dear Mr. Hernandez:
On March 17, 2004, the Planning Staff reviewed your application for a Comprehensive
Sign Program to enable signage as follows:
1. Freestanding Sign (monument-style), 64 square feet each side, 12 feet in
height.
2. West Canopy Attached Sign, 11.80 square feet and 2.7 percent of the canopy
fac;ade.
3. North Canopy Attached Sign, 11.25 square feet and 6.0 percent of the canopy
fac;ade.
4. East Building Fac;ade, 4.52 square feet and 0.96 percent of the building fac;ade.
5. Car Wash West Fac;ade, 3.88 square feet and 2.6 percent of the building
fac;ade.
6. Car Wash North !ac;ade, 1.80 square feet and 2.0 percent of the building
fac;ade. .
7. Car Wash South Fac;ade, 1.40 square feet and 1.6 percent of the building
fac;ade.
8. Eight attached signs, each 1.28 square feet in area to be located, one to a side,
to each of four gas pumps and 2.3 percent of the area of the gas pump.
The application for the Comprehensive Sign Program has been approved for, and must
comply with, all of the signs as submitted and as shown within the Comprehensive Sign
BRIAN J. AUNGST, MAYOR-COMMISSIONER
HoYr HAMILTON, VICE MAYOR-COMMISSIONER WHITNEY GRAY, COMMISSIONER
FRANK HlI3llARD, COMMISSIONER (i) BIl.LJONSON, COMMISSIONER
"EQUAl. EMPLOYMENT AND AFFIRMATIVE ACTION EMPLOYER"
~
o
o
,
..
March 19, 2004
Hernandez (SGN2003-12013) - Page Two
Program application plan set booklet for SGN2003-12013, date received February 20,
2004. This application plan set booklet is on file.
The application for the Comprehensive Sign Program has been approved subject to the
following conditions:
Conditions of Approval:
1. That the freestanding sign is to be located within a 12 square foot landscaped
area;
2. That the landscaping be maintained;
3. That the visibility of the address numbers on the freestanding sign base be
maintained; and
4. That any signage to be removed (see application booklet) be removed at time
of new signage installation.
Pursuant to Section 4-303, an application for a building permit shall be made within one
(1) year of the date of this Development Order (March 19, 2005). All required building
approvals shall be obtained within one (1) year of the date of issuance of the initial
building permit. Permitted time frames do not change with successive owners.
The issuance of this Development Order does not relieve you of the necessity to obtain
any building permits or pay any fees that may be required. In order to facilitate the
issuance of any permit or license affected by this approval, please bring a copy of this
letter with you when applying for any permits or licenses that require this prior
development approval.
If you have any questions, please do not hesitate to call Mike Reynolds, Senior Planner, at
727.562.4836. Zoning information is available through the City's website at
www.myc1earwater.cOInlgov/depts/planning via the "Clearwater Parcel and Zoning" link
and "Code Resources" link.
Sincerely yours,
htr~fi~
Michael H. Reynolds, AICP
Senior Planner
cc: Mary Jo Fox, Sign Inspector
S:\Planning Departmenf\C D B\Comp Sign Prog\BelcheNlelcher S 1499 Shell- ApprovedIBelcher S 1499 Shell Development
Order. doc
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CITY OF CLEARWATER
PlANNING DEPARTMENT
POST OFFICE Box 4748, CLEARWATER, FLORIDA 33758-4748
MUNICIPAl SERVICES BUILDING, 100 SOUTH MYRTlE AVENUE, ClEARWATER, FLORIDA 33756
TELEPHONE (727) 562-4567 FAX (727) 562-4576
loNG RANGE PlANNING
DEVELOPMENT REvIEW
March 19, 2004
Mr. Richard Hernandez
Progressive Development Group, Inc.
5205 South Lois Avenue
Tampa, Florida 33611
RE: Development Order regarding case SGN2003-12013 at 1499 S. Belcher Road
(Shell)
Dear Mr. Hernandez:
On March 17, 2004, the Planning Staff reviewed your application for a Comprehensive
Sign Program to enable sign age as follows:
1. Freestanding Sign (monument-style), 64 square feet each side, 12 feet in
height.
2. West Canopy Attached Sign, 11.80 square feet and 2.7 percent of the canopy
fa~ade.
3. North Canopy Attached Sign, 11.25 square feet and 6.0 percent of the canopy
fa~ade.
4. East Building Fa~ade, 4.52 square feet and 0.96 percent of the building fa~ade.
5. Car Wash West Fa~ade, 3.88 square feet and 2.6 percent of the building
fa~ade.
6. Car Wash North !a~ade, 1.80 square feet and 2.0 percent of the building
fa~ade. .
7. Car Wash South Fa~ade, 1.40 square feet and 1.6 percent of the building
fa~ade.
8. Eight attached signs, each 1.28 square feet in area to be located, one to a side,
to each of four gas pumps and 2.3 percent of the area of the gas pump.
The application for the Comprehensive Sign Program has been approved for, and must
comply with, all of the signs as submitted and as shown within the Comprehensive Sign
BRIAN J. AUNGST, MAYOR-COMMISSIONER
HoYr HAMILTON, VICE MAYOR-COMMISSIONER WHITNEY GRAY, COMMISSIONER
FRANK HIBBARD, COMMISSIONER * BU.I.jONSON, COMMISSIONER
"EQUAL EMPLOYMENT AND AFFIRMATIVE ACTION EMPLOYER"
,..
w
o
~
March 19, 2004
Hernandez (SGN2003-12013) - Page Two
Program application plan set booklet for SGN2003-12013, date received February 20,
2004. This application plan set booklet is on file.
The application for the Comprehensive Sign Program has been approved subject to the
following conditions:
Conditions of Approval:
1. That the freestanding sign is to be located within a 12 square foot landscaped
area;
2. That the landscaping be maintained;
3. That the visibility of the address numbers on the freestanding sign base be
maintained; and
4. That any sign age to be removed (see application booklet) be removed at time
of new signage installation.
Pursuant to Section 4-303, an application for a building permit shall be made within one
(1) year of the date of this Development Order (March 19, 2005). All required building
approvals shall be obtained within one (1) year of the date of issuance of the initial
building permit. Permitted time frames do not change with successive owners.
The issuance of this Development Order does not relieve you of the necessity to obtain
any building permits or pay any fees that may be required. In order to facilitate the
issuance of any permit or license affected by this approval, please bring a copy of this
letter with you when applying for any permits or licenses that require this prior
development approval.
If you have any questions, please do not hesitate to call Mike Reynolds, Senior Planner, at
727.562.4836. Zoning information is available through the City's website at
www.myclearwater.comlgov/depts/planning via the "Clearwater Parcel and Zoning" link
and "Code Resources" link.
Sincerely yours,
1Jt("~~~
Michael H. Reynolds, AICP
Senior Planner
cc: Mary Jo Fox, Sign Inspector
S:\Planning Departmenf\C D B\Comp Sign Prog\Belchel'lBelcher S 1499 Shell - Approved\Belcher S 1499 Shell Development
Order. doc
p
o
Reynolds, Mike
J-'1-6'f
From:
Sent:
To:
Cc:
Subject:
Reynolds, Mike
Friday, January 09, 2004 3:17 PM
'tbauer@progressivedg.com'
Fierce, Lisa; Gerlock, Frank
Comprehensive Sign Program Application Submittals
To: Tim Bauer
Progressive Development Group Inc.
Tim,
I am providing comments on four Comprehensive Sign Program application submittals.
A~~~~~~:~ ~rit~; ~~~:1~~t~i~=~:~r~ ~~~~"
SGN2003-12012; 2498 Gulf to Bay; Shell
SGN2003~12011; 1501 Gulf to Bay; Shell
My comments apply to all four submittals.
L(" Provide color specification sheets for all proposed signs, with dimensional arrows to indicate height and width.
tEa. b I each drawing to show square feet for the sign areas.
Provide color photographs of all existing signs, with dimensions and size labeled.
Provide either color building elevations or color photographs of buildings of each facade facing the street. Provide
dimensional arrows on these drawings or photos to indicate facade area. - _ -
-r.- Clearly label the site plan to show all existing and proposed signs. J1'"~ ~
~ Show/label all visibility triangles (20 feet by 20 feet) on the site plan.
~ Provide a computation sheet to show how the dimensions proposed fit within allowances of the sign code (both the
wall signage and the freestanding sign).
.:r: Provide a landscape plan. Each freestanding sign needs to be located within a minimum of a 12 square foot
landscaped area.
C1f.:? Show the frontage distances with dimensional arrows.
~ Organize the submittal to a booklet form. I will be happy to show you examples of submittals that have gone
through the Comprehensive Sign Program.
Please call or e-mail me with any questions or to discuss the Comprehensive Sign Program. I will be happy to meet with
you.
Mike Reynolds, AICP
Senior Planner
City of Clearwater Planning Department
Tel. # 727-562-4836
mike. reynolds@ MyClearwater .com
l7j'tL(l~ c1-r /L AA 0 @ /JhJJ?:t?I//.~a dS"' en,!
~
Itr.llJ ~
f.
/1.>u:A>~ ~
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p. /~
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Reynolds, Mike
From:
Sent:
To:
Cc:
Subject:
Reynolds, Mike
Friday, January 09, 2004 3:17 PM
'tbauer@progressivedg.com'
Fierce, Lisa; Gerlock, Frank
Comprehensive Sign Program Application Submittals
To: Tim Bauer
Progressive Development Group Inc.
Tim,
I am providing comments on four Comprehensive Sign Program application submittals.
SGN2003-12014; 24086 US Highway 19 N; Shell
SGN2003-12013; 1499 South Belcher; Shell
SGN2003-12012; 2498 Gulf to Bay; Shell
SGN2003-12011; 1501 Gulf to Bay; Shell
My comments apply to all four submittals.
1.
Label
2.
3.
Provide color specification sheets for all proposed signs, with dimensional arrows to indicate height and width.
each drawing to show square feet for the sign areas.
Provide color photographs of all existing signs, with dimensions and size labeled.
Provide either color building elevations or color photographs of buildings of each facade facing the street. Provide
dimensional arrows on these drawings or photos to indicate facade area.
4. Clearly label the site plan to show all existing and proposed signs.
5. Show/label all visibility triangles (20 feet by 20 feet) on the site plan.
6. Provide a computation sheet to show how the dimensions proposed fit within allowances of the sign code (both the
wall signage and the freestanding sign).
7. Provide a landscape plan. Each freestanding sign needs to be located within a minimum of a 12 square foot
landscaped area.
8. Show the frontage distances with dimensional arrows.
9. Organize the submittal to a booklet form. I will be happy to show you examples of submittals that have gone
through the Comprehensive Sign Program.
Please call or e-mail me with any questions or to discuss the Comprehensive Sign Program. I will be happy to meet with
you.
Mike Reynolds, AICP
Senior Planner
City of Clearwater Planning Department
Tel. # 727-562-4836
mike. reynolds @MyClearwater.com
1
o
Sign Calculations
Free Standing ID sign
Allowable: (Street Frontage = 200 LF)
1 SF per 2 LF of street frontage =200 LF / 2 LF = 100 SF
. Max Allowable Area = 64 SF
. Logo not to exceed 25% of overall Square Footage = 16 SF
~.
J'
Proposed:
Free standing ill sign = 64 SF
Logo = 16 SF / 64 SF =25%
Attached Building Signage
(Allowable: 6% of Building Facade Area)
v
West Canopy Facade
Allowable Area = (116' x 3'-9") x 6% = 26.10 SF V ( )
Proposed "Shell" Logotype = 7' -2 5/8" xl' -7 5/8" = 11.80 SF l:Z.1 %
North Canopy Fa.;ade
Allowable Area = (50' x 3' -9") x 6% = 11.25 SF
Proposed "Shell" Logotype = ~ xl' - 7 5/8" = ,j.l.rBtrSF /. tYJ )
(P '-loti' / /' Z5SF(!o.D/o
East Building Fa.;ade
Allowable Area = (34' x 13'-10") x 6%=28.21 SF (' / a/OJ)
Proposed "Food Mart" sign = 5'-3 1/2" x 10 1/4" = 4.52 SF l (!), IlP 10
West Car Wash Facade
Allowable Area = (35' x 4'-3") x 6% = 8.92 SF / / / ~ )
Proposed "Car Wash" sign = 4'-11 1/4" x 9 7/16" = 3.88 SF C2. 4' /0
o
North Car Wash Fa.;ade
Allowable Area = (21' x 4'-3") x 6% = 5.35 SF ././ OJ)
Proposed "Enter" Logotype = 2' -5 1/2" x 9" = 1.80 SF l:2 I () {,
South Car Wash Fa.;ade
Allowable Area = (21' x 4'-3") x 6% = 5.35 SF (' / 1rJ)
Proposed "Exit" Logotype = l' -1 0 1/8" x 9" = 1.40 SF /" (J:) {tJ
/;j 9 9 fJ,E,L {];j Ell ~/11/-
o
SITE DATA TABLE
BUILDING FASCADES LENGTH HEIGHT
(C-STORE ONLY) (FT) (FT)
NORTH 65.0 13.83
SOUTH 65.0 13.83
WEST 34.0 13.83
EAST 34.0 13.83
AREA
(SF)
898.95
898.95
470.22
470.22
7
6% OF BLDG /P'LOT FRONTAGE
FACADES AREA P!F) LENGTH (LF)
53.937 / 200
53.937 / 200
28.2~ 200
2~132 200
/
EXISTING SIGNS QTY./ AREA (EACH) AREA (TOTAL)
CANOPY "TEXACO" SIGN /'1 37.03 37.03
CANOPY TEXACO STAR SIGN /3 5.50 16.50
C-STORE "FOOD MART" SIGN J 3 17.72 53.16
CAR WASH "CAR WASH" SIG!1' 1 16.00 16.00
CAR WASH "STAR FINISH"?IGN - - -
CAR WASH "ENTRANCE'~IGN 1 11.79 11.79
CAR WASH "EXIT" S~ 1 5.90 5.90
0 FREE STANDING Pjrl'CE ID SIGN 1 97.92 97.92
-
/ ( ) TOTAL 238.30
PROPOSED Sj6NS ^/
CANOPY "1tELL" SIGN 2'::::) 11.80 23.60
CANOPYj;HELL PECTEN SIGN p- - -
C-ST~E "FOOD MART" SIGN .N'1' 4.52 4.52
CAry'WASH "CAR WASH" SIGN ~'J 1 3.88 3.88
yAR WASH "ENTER" SIGN f\ ~ 1 1.80 1.80
/ CAR WASH "EXIT" ~N tV. 1 1.40 1.40
II FREE STANDING ~IC~ I~GN 1 64.00 64.00
l \/ J TOTAL 99.20
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LANDSCAPE PLAN
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