03/04/1998
BEAUTIFICATION COMMITTEE MEETING
CITY OF CLEARWATER
March 4, 1998
Present: William Baldwin Chair
Thelma Blasko Committee Member
Delphine Pullar Committee Member
Katherine Merriam Committee Member
Marcia Blakemore Committee Member
Nancy Aft Committee Member - arrived 8:45 a.m.
Art Kader Interim Parks & Recreation Director
Patricia O. Sullivan Board Reporter
Absent: Sheila Cole Committee Member
Robert Sudalnik Committee Member
David Stitt Committee Member
The Chair called the meeting to order at 8:00 a.m. at the Municipal Services Building.
To provide continuity for research, items are in agenda order although not necessarily
discussed in that order.
ITEM #2 - Approval of Minutes
Member Merriam moved to approve the minutes of the regular meeting of February 4,
motion
1998, as recorded and submitted in written summation to each board member. The
carried
was duly seconded and unanimously.
ITEM #3 - Correspondence - None.
ITEM #4 - Ongoing Business
a) Discussion of City Manager’s Agenda
Deputy City Manager Kathy Rice reported the Land Development Code is being revised
as a community redevelopment and development code. She encouraged members to view C-
View TV reruns of the presentation to the City Commission at the March 2, 1998, Work
Session. The code will include landscaping requirements and encouragement.
Ms. Rice distributed copies of “One City. One Future.” Plans for downtown include
enlarging Coachman Park and creating entertainment features that attract people to the “East
Beach” bluff. A waterfront ballpark is controversial but an entertainment facility is needed to
meet community needs in this area. The new Memorial Causeway bridge causes concern
regarding downtown traffic patterns. Staff is working with downtown groups regarding
construction of parking facilities and the establishment of an institutional district, retail center,
city center, etc. The City can provide infrastructure while public investment must drive
mbc0398 1 03/04/98
redevelopment. Staff is working with buyers for the Sunshine Mall and former City Hall Annex
sites.
A vista of the Gulf of Mexico is proposed for vehicles heading to Clearwater beach by
moving civic center activities and centering the traffic flow through City-owned land where the
Civic Center stands. Current traffic patterns on the beach are confusing. Views of the gulf are
compromised by asphalt parking lots that line the shore. Suggestions are to move parking a
block from the beach and replace current lots with a boardwalk/ jogging trail. She said 18
Mandalay Avenue stores stand empty. Meeting the needs of pedestrians is essential to attract
merchants who will offer quality merchandise. Most consultants’ first comments relate to the
lack of sidewalks on the beach.
Ms. Rice said the beauty of the Courtney Campbell Causeway ends abruptly at the
water treatment plant. Gulf-to-Bay Boulevard is not an attractive entryway to the City.
Improving this main thoroughfare through the City to the beach is under discussion. The North
and South Greenwood neighborhoods are interdependent on downtown. Staff is working with
residents to beautify the neighborhoods. A design charette is scheduled at the Martin Luther
King Center on March 28, 1998.
Ms. Rice estimated the City will receive $101-million from new Penny for Pinellas funds.
Approximately half that amount is available for projects described in “One City. One Future.”
including the new Memorial Causeway bridge and a new main library. Other funding could
come from a TIF (Tax Increment Financing) or private/public financing. The City has little
General Fund debt and owns properties it can sell or swap. The City has received a $5-million
grant to meet stormwater needs. The Federal and State designation of the Brownfields area,
bordered by Ft. Harrison Avenue, Belleair Road, Missouri Avenue/Betty Lane, and Stevenson’s
Creek, will provide funding to clean up contaminated properties. Most contamination is related
to oil-based products. Ms. Rice reported the City’s loan processor has helped leverage
$100,000 in federal funds for $2-million in private loans for small businesses.
Ms. Rice reviewed the “Immediate Action Items”: 1) authorization of market studies for
Beach and Downtown; 2) evaluation of Phillies’ economic impact; 3) preparation of a RFQ
(Request for Qualifications) for developers to submit ideas for the bayfront, including
Coachman Park expansion; 4) selection of site for new Main Library; 5) application for
“Mainstreet” program; 6) completion of necessary parking studies; 7) acceleration of
community-based initiative in North Greenwood area; 8) implementation of regional stormwater
retention project Downtown; 9) creation of incentive program for retail and commercial
occupancy along Cleveland Street; 10) evaluation of maintaining the existing Memorial
Causeway Bridge as local traffic connection between Beach and Downtown; 11) redesign of
Land Development Code; and 12) corridor enhancement along Cleveland Street, Gulf-to-Bay
Boulevard, Mandalay Avenue, and Gulfview Boulevard.
Ms. Rice said the Phillies want a new stadium. The proposed location on the waterfront
would be tight. Concern was expressed Home Plate should be in the Southwest corner of the
stadium. In response to a question, Ms. Rice said discussion is ongoing with nearby
condominium residents. In response to a question, she reported a proposed parking lot along
the causeway never was approved nor built. Parking garages on the beach would serve hotels
mbc0398 2 03/04/98
and visitors and end dangerous back-out parking. This strategy has worked well in Ft.
Lauderdale and South Beach.
The new library site must be large enough to add a future museum and include a
sculpture garden, classes, teen room, meeting area for 500, arts and crafts room, video
conferencing room, and meet the needs of home schoolers. Retention and detention of
downtown stormwater are a concern. In April, the City Commission will select a library
architect who will help choose a site for this signature building. A downtown location would
create a synergy with other public buildings. St. Petersburg Junior College has suggested
collaborating with the City regarding a new library.
In response to a question, Ms. Rice said a monorail is not being considered due to its
high cost. Increasing Jolley Trolley service is under discussion. Access between the
downtown, beach, and Harborview Center are of concern. Harborview Center business is
increasing. The City is considering maintaining the current bridge for local traffic after the new
bridge is built. In response to a question, Ms. Rice said a bay-side boardwalk is not planned.
The City wants to focus on its ocean front, Clearwater’s most beautiful feature.
In response to a question, Ms. Rice said the Coachman Park bandshell will be
integrated into the proposed Marketplace. The plan was formulated to stimulate conversation.
The City Commission is interested in board feedback.
Ms. Rice encouraged board members to vote in the March 10, 1998, election.
Concern was expressed regarding the proposed location of the new Memorial
Causeway Bridge. It was felt derelicts will congregate under the 5-story structure. Mr. Kader
noted the importance of attracting activity to that area.
b) “Welcome to Clearwater” Sign Location
Acting Parks & Recreation Director Art Kader reviewed locations for a “Welcome to
Clearwater” sign: 1) median in front of Countryside High School near the intersection of
McMullen-Booth Road and SR 580 and 2) City-owned lift station lot on McMullen-Booth Road
just South of Curlew Road. City limits are difficult to define due to Clearwater’s irregular
border. A “Welcome to Safety Harbor” sign is located on McMullen-Booth Road South of the
lift station lot. In response to a question, he said the City has one sign available for installation
but can construct more. In response to a question, he said due to a lack of right-of-way, the
City may have to purchase property on South Ft. Harrison for a welcome sign. In response to
a question, Mr. Kader said it would be difficult for Northbound motorists to view a welcome sign
on US 19N. The southern boundary of the City’s planning district is Belleair Road. He said
additional directional signage for Clearwater will be installed on US 19N after completion of the
Drew Street overpass.
Member Pullar moved to recommend the Parks & Recreation Department locate a
“Welcome to Clearwater” sign at the median in front of Countryside High School near the
motion
intersection of McMullen-Booth Road and SR 580. The was duly seconded and
carried
unanimously.
mbc0398 3 03/04/98
c) Beautification Awards Program
A recommendation was made for board members to visit the planned community,
Celebration, part of Disney World’s complex. It was suggested streetscaping ideas used in
Celebration’s commercial district could be recreated on Gulf-to-Bay Boulevard. It was
suggested the City provide a van for a board field trip to Celebration.
It was noted the City has set aside $10,000 to enhance neighborhood entrances.
Discussion ensued with members offering suggestions to reduce the speed limit on
Gulf-to-Bay Boulevard, incorporate a novel sidewalk design, provide oversight to ensure
properties along main corridors are maintained, and to make downtown pedestrian friendly.
Mr. Kader said Gulf-to-Bay Boulevard is a commercial corridor and is not pedestrian friendly.
Staff is working to enhance the success of businesses along this corridor. Cross parking
agreements between businesses, for example, could result in fewer curb cuts. It was
suggested routing traffic to Drew Street could alleviate some traffic problems on Gulf-to-Bay
Boulevard.
In response to a question, Mr. Kader stated the Pinellas Trail is a huge asset to the City
and will generate business. Donated murals are being painted along the trail.
d) Solid Waste Facility
e) Clearwater Airpark
Engineer Glen Bahnick will address the April 1, 1998, meeting.
ITEM #5 - Staff Reports - None.
ITEM #6 - New Business - None.
ITEM #7 - Adjournment
The meeting adjourned at 9:06 a.m.
mbc0398 4 03/04/98