07/02/1997
BEAUTIFICATION COMMITTEE MEETING
CITY OF CLEARWATER
July 2, 1997
Present: Sheila Cole Member/Acting Chair
Katherine Merriam Member
Delphine Pullar Member
Marcia Blakemore Member
Robert Sudalnik Member
David Stitt Member
Nancy Aft Member
Thelma Blasko Member
Art Kader Assistant Parks and Recreation Director
Mark Roether Parks and Recreation Nursery Superintendent
Brenda Moses Board Reporter
Absent: William Baldwin Chair
1. Call to Order
The meeting was called to order by Acting Chair Sheila Cole at 8:00 a.m. at the
In order to provide continuity for
Municipal Services Building, Clearwater, Florida.
research, the items will be listed in agenda order although not necessarily
discussed in that order.
2. Approval of Minutes - June 4, 1997
Member Pullar requested that item 4 on page 2, paragraph 1 read “Marcia
Blakemore wrote to 3 other cities...”. Board consensus was to state the names of those
Members charged with various projects into future minutes. No other suggestions were
made, and Member Cole stated the minutes of June 4, 1997 stand approved as
amended.
3. Correspondence
It was noted that Members received invitations for the party in Coachman Park
for the July 4 holiday celebration which includes dinner and a fireworks display. Ms.
Cole noted that this Board appreciates the courtesies extended to Members.
4. Welcome New Member David Stitt
Acting Chair Sheila Cole welcomed new Member David Stitt. Mr. Stitt gave a
brief synopsis of his background. He felt that beautification is an important key element
to the City and he is looking forward to being an active participant of this Board.
5. Ongoing Business
mBC0797 1 07/02/97
A. Bayfront Park
1. Discussion regarding park design
At the last meeting City Engineer Rich Baier presented plans which
illustrated some of the early thoughts on the park’s design. Discussion ensued
regarding the design and the tennis courts. Mr. Kader noted that preliminary
research is being compiled and no specific designs have been implemented.
Board Members were asked to bring suggestions for the Bayfront Park design to
the next meeting. Ms. Cole noted that several years ago, there was a proposed
major downtown renovation plan. Slides and a written report are available from
Mr. Keller’s office.
2. Appointment of committee member
Mr. Baier has requested that this Board appoint one member to serve on
an ad hoc committee to participate in the design process. Members of other
boards will also serve on this committee. Member Sudalnik volunteered to serve
on the ad hoc committee, representing this Board. The new committee is
expected to be incorporated in September of 1997.
B. Gulf-to-Bay Beautification Program
Mr. Roether noted this project has been completed. The project has been well-
received, and it is possible more of this type of beautification will be implemented in the
future. Mr. Roether stated he would like to publish a list of those businesses in the
local newspaper that have been a part of this project. It was suggested that the article
also mention the Beautification Committee’s efforts.
Discussion ensued regarding the U. S. 19 and Gulf-to-Bay intersection. Mr.
Roether noted that the State is planning an overpass at Drew Street which will affect
the intersection of State Road 60 and U. S. 19. There will no longer be an exit
southbound off U. S. 19 at State Road 60 due to the new alignment. This is anticipated
being a 2-year project. It was remarked it would make no sense implementing
beautification projects until completion of this project. One percent of the construction
costs of the new intersection of the overpass will be designated for landscaping.
C. Welcome Sign, Courtney Campbell Causeway
Mr. Roether reported that the area has been surveyed. He distributed a
proposed design for the site and explained the enhancements for the area. The area
from the Courtney Campbell Causeway to McMullen Booth Road has available
landscaping space. The Parks and Recreation Department is working with the
Clearwater Chamber of Commerce to implement beautification efforts in the area,
including the Welcome Center. The plans are similar to landscaping at the Edgewater
sign, but on a larger scale. Board Members were enthusiastic about the proposed
plans and gave their approval.
mBC0797 2 07/02/97
Member Cole noted that the landscaping surrounding the City’s water treatment
plant is considered unattractive. She suggested thicker, fuller plants, especially around
the cement wall, and the portion of the building facing the Bayside Bridge and the
Courtney Campbell Causeway. Mr. Roether noted that the west side of the property is
limited due to 3 or 4 feet due to major utility pipelines. There is a large retention pond
which also prohibits an abundance of vegetation. County approval would be required
to implement any beautification efforts near the retention pond.
D. Anti-litter campaign
Member Sudalnik noted at the last meeting, he explained that the City of
Portland offered information on their city’s anti-litter efforts. They had received urban
renewal financing from the State and Federal government to incorporate anti-litter
campaigns throughout the city. Member Blakemore remarked that she has not
received any information from Carmel, California or Concord, Massachusetts. It was
suggested utilizing the Internet to contact those 2 cities. Member Sudalnik will research
whether or not Florida State funds are available for anti-litter campaigns, utilizing the
City offices of Mr. Keller, Mr. Shuford and Mr. Ferri.
6. Staff Reports
No formal staff reports were offered.
There were no Appreciation Award recipients suggested. Members were asked
to offer suggestions at the next meeting. It is important to continue this program on a
regular basis in order to further promote beautification efforts throughout the City.
7. New Business
Member Blakemore suggested that larger letters be placed on new signage
throughout the City. It was noted that there is a large elderly population in Florida and
the larger letters would be very helpful. Another suggestion was to place signs in key
areas indicating the approach to major intersections and other major attractions. By
incorporating several signs on one post, it would eliminate the sign clutter problem
throughout the City.
A suggestion was made that neighborhoods use different color hibiscus on
signs to signify their particular neighborhoods.
It was remarked that the CRA plans for the beach are on hold. An overall plan
for the entire beach rather than just a piecemeal strategy will be implemented.
There are previous plans and public input that should be considered regarding these
overall plans.
Ms. Cole read an article in the Editor’s column of the June 26th issue of the
Clearwater Gazette and Beach Views relating to Fred Thomas of Pinch A Penny stores.
mBC0797 3 07/02/97
She explained how this article was incorrect and that she had sent the newspaper
reporter a fax explaining his mistakes, but has not received a response.
8. Adjournment
The meeting adjourned at 9:02 a.m.
mBC0797 4 07/02/97