08/07/1996
BEAUTIFICATION COMMITTEE MEETING
CITY OF CLEARWATER
August 7, 1996
Present: William Baldwin Chair
Katherine Merriam Committee Member
Marcia Blakemore Committee Member
Sheila Cole Committee Member
Candace Gardner Committee Member
Robert Sudalnik Committee Member
Nancy Aft Committee Member
Thelma Blasko Committee Member
Ream Wilson Parks and Recreation Director
Brenda Moses Board Reporter
Absent: Delphine Pullar Committee Member
The meeting was called to order by Chairperson Baldwin at 9:03 a.m. at the
In order to provide continuity for
Municipal Services Building, Clearwater, Florida.
research, the items will be listed in agenda order although not necessarily
discussed in that order.
II. Approval of minutes for July 3, 1996
Ms. Cole requested changes to the minutes in Section VI entitled “New
Business” to read: Ms. Cole asked if the Annex property could be made more park-like
looking, or used for community garden plots since it is a major piece of land and a big
motion
part of downtown. A to approve the minutes as amended was made by Ms.
carried
Merriam, duly seconded and unanimously.
III. Correspondence
Mr. Baldwin stated no correspondence had been received since the last
meeting.
IV. Ongoing Business
A. “Welcome to Clearwater” Sign/Sand Key
Signs have been erected on the Courtney Campbell Causeway, Sand Key and
Edgewater Drive. Mr. Wilson received a call from someone indicating a palm frond was
covering the hibiscus on the Edgewater Drive sign. Arrangements have been made to
cut the frond. Landscaping is scheduled around all sign areas.
B. Other “Welcome” Signs
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A sign at Alternate 19 south is being considered. The location has not been
determined.
C. Gulf-to-Bay Beautification
A question arose whether budget cutting would prohibit the Committee from
going forward with the theme. Mr. Wilson stated $40,000 is pending in the budget for
palms at the intersections of Gulf-to-Bay between U. S. 19 and Highland Avenue.
Plans are to plant as many Washingtonian palms at the four corners of each
intersection on the City rights of way. The pending Penny for Pinellas project would
provide money for landscaping the intersection of U. S. 19 and State Road 60, under
the exchange by Clearwater Mall, and landscaping for the McMullen bridge. It was
noted Penny for Pinellas is not only subject to approval by the City Commission, but is
also subject to approval by voters when it goes to referendum. Mr. Wilson said the City
may apply for a highway beautification grant from the DOT for the section between U.
S. 19 and McMullen Booth as an alternative source of funding. The City’s contribution
could be mostly inkind. Inkind was explained as the City providing labor and other in-
house items, such as trees or shrubs from the nursery. The Parks and Recreation
Department sponsored plantings for Courtney-Campbell Causeway project, but
volunteers from the community provided the labor. It is expected to be a close vote.
Mr. Baldwin felt it was unfortunate the county cut down numerous oak trees for the new
McMullen Booth Road project, and there are no plans for beautification programs for
that area. McMullen Booth Road was designated a scenic corridor at one time, but is
no longer very appealing.
D. City Theme
It was noted the Committee would like to see the hibiscus logo used throughout
the City on street signs and letterhead. Logos and graphic designs are being
discussed and must be approved by the Commission.
A question was raised regarding the suggested painting of a hibiscus logo on
the water tower at Clearwater Beach. The City is testing water pressure to residents in
Island Estates, and if pressure is sufficient without the tower, the tower may be taken
down. Should the tower be left in place, the committee would like to pursue the
hibiscus logo as a permanent fixture on the tower.
A question arose about the letter sent a few months ago to Ms. Deptula. The
letter suggested putting the hibiscus on banners but no response has been received. It
was suggested sending another letter to Ms. Deptula regarding the hibiscus logo. Jean
Sherry contacted Mr. Wilson and said the Commission is considering a city-wide
banner program, which requires prior approval by the DOT and Florida Power.
Ms. Aft noted when driving into Canada from the United States, the Canadian
border displays flowers and beautiful landscaping, creating a welcome atmosphere
when entering the country. Returning to the United States, landscaping is nonexistent,
which leaves a poor impression of the U. S. The same situation is true in Clearwater,
when one sees concrete, unkempt grass and landscaping. The impression is very
poor. The Committee has spent two years going through an education process with the
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City to emphasize the importance of beautification, the City flower and tree, and a City-
wide logo.
Mr. Baldwin is preparing the annual report, which will be completed for the
August 15, 1996 meeting at City Hall Commission Chambers at 6:00 p.m. It was noted
Committee members are not required to attend, but are welcome.
E. Memorial Causeway Bridge
The design phase of the bridge will either be scheme P4A north, which bows
out slightly to the north of the existing bridge, or the southern route suggested by Mr.
Baldwin. According to consultants, they are the two best designs, one of which will be
chosen. Ms. Cole noted the Engineering Department has decided to keep Fred
Gottmueller on board for the design phase. The P4A option begins at Pierce Street
and continues north of the existing bridge, but will not include Cleveland Street. The
other option begins at Court and continues south of Pierce 100. The next bridge
meeting is September 26, 1996, at Peace Memorial Presbyterian Church. The final
decision will be made by the DOT and the City Commission.
Rich Baier, City Engineer, joined the meeting briefly and referred to maps of the
areas under consideration. Mr. Baier indicated the DOT was supportive of a northern
alignment feeding off Court and Chestnut to Pierce Boulevard. Also under
consideration is an alignment south of the bridge, as well as a third alignment as shown
on drawings. It was noted certain routes would necessitate moving the channel at a
cost of $8 million, and properties may have to be purchased. Using the nominal review
technique, all parameters are being mailed to participants who attended previous
meetings, and the group will select from four preferred alignments. Preliminary
engineering will be done by the end of August 1997, and a decision must be made by
December 1996.
F. Staff Reports
Mr. Wilson stated there was no additional business.
V. New Business
A. Clearwater/Largo Road-Ft. Harrison Beautification
The Committee would like to have the hibiscus logo on the water tower at
Clearwater Beach. The City is testing water pressure to residents at Island Estates,
and if pressure is sufficient without the tower, the tower may be removed. Should the
tower be left in place, the Committee would like to pursue the hibiscus being placed on
the tower.
Ms. Blakemore asked about improving the section of roadway on South Ft.
Harrison and Clearwater Largo Road. It was noted that portion lies in the cities of
Belleair and Largo. The Clearwater city boundary line ends at Belleair Road, by the
golf course. The right of way by the Pinellas trail is very narrow, with older businesses
very near the curb. It is difficult to change anything unless businesses are torn down
and new construction codes increase setbacks. Currently, the trail ends at Belleview
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and Jones Street. The trail is closed due to routing changes. It will go from East
Avenue and will have ten feet wide sidewalks from Turner Street to Drew Street.
B. Awards Program
Ms. Cole suggested an incentive program for beautification efforts on an
informal basis. Plaques could become expensive, and the Committee decided
certificates were the preferred incentive. It was suggested the Committee adopt the
hibiscus logo, as designed on Welcome to Clearwater signs, as the certificate logo. Mr.
Baldwin suggested Mr. Wilson check with the City to get prior approval. Mr. Wilson
indicated putting the hibiscus on certificates would be fine. Should the Committee
request logos on letterhead, Commission approval would be required. Recognition is
contagious and should spark the interest of other businesses to beautify their
properties. Mr. Baldwin suggested members consider criteria for the recognition
program and discuss implementation plans at the next meeting. Mr. Wilson will inform
the City Manager of the Committee’s intention and report to the Committee at the next
meeting.
VI. Adjournment
motion
A to adjourn at 10:04 a.m. was made by Ms. Blakemore, duly seconded
carried
and unanimously.
_________________________________
Chair
Beautification Committee
Attest:
_____________________________________
Board Reporter
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